Books on the topic 'Marketing of Internet communication'

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1

Janoschka, Anja. Web advertising: New forms of communication on the Internet. Amsterdam: J.Benjamins, 2004.

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2

Marketing político, do comício à Internet. São Paulo, SP: Unesco, Cátedra Unesco de Comunicação para o Desenvolvimento Regional Brasil, 2007.

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3

E, Jocz Katherine, ed. All business is local: Why place matters more than ever in a global, virtual world. New York: Portfolio/Penguin, 2012.

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4

Wind, Yoram. Convergence marketing: Running with the centaurs. Upper Saddle River, NJ: Financial Times Prentice Hall, 2002.

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5

Wind, Yoram. Convergence marketing: Strategies for reaching the new hybrid consumer. Harlow: Financial Times Prentice Hall, 2002.

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6

Vijay, Mahajan, and Gunther Robert E. 1960-, eds. Convergence marketing: Strategies for reaching the new hybrid consumer. Upper Saddle River, NJ: Financial Times Prentice Hall, 2002.

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7

Thomases, Hollis. Twitter marketing: An hour a day. Hoboken, N.J: Wiley, 2010.

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8

Thomases, Hollis. Twitter marketing: An hour a day. Hoboken, N.J: Wiley, 2010.

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9

Twitter marketing: An hour a day. Indianapolis, Ind: Wiley Pub., 2010.

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10

Ramos, Andreas. Search Engine Marketing. New York: McGraw-Hill, 2008.

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11

Stephanie, Cota, ed. Search engine marketing. New York: McGraw-Hill, 2009.

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12

Sorce, Patricia A. Personalization: Data-driven print and Internet communications. Rochester, NY: RIT Cary Graphic Arts Press, 2009.

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13

Personalization: Data-driven print and Internet communications. Rochester, NY: RIT Cary Graphic Arts Press, 2009.

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14

Ludwig, Marc Alexandre. Beziehungsmanagement im Internet: Eine Analyse der Informationsbedürfnisse auf Konsumgütermärkten und der Möglichkeiten ihrer Befriedigung durch Beziehungsmanagement unter Nutzung des Internets. Lohmar: J. Eul, 2000.

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15

Hopkins, Lee. Making social media work for your business. London: Ark Group, 2011.

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16

Madia, Sherrie A. The social media survival guide: Everything you need to know to grow your business exponentially with social media. Voorhees, NJ: Full Court Press, 2010.

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17

Marketing in a Web 2.0 world: Using social media, webinars, blogs, and more to boost your small business on a budget. Ocala, Fla: Atlantic Pub. Group, 2010.

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18

Fundamentals of mobile marketing: Theories and practices. New York: Peter Lang, 2012.

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19

Hussherr, François-Xavier. E-communication: Tirer profit d'internet : le sixième média ... et plus encore. Paris: Dunod, 2001.

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20

Search engine marketing: The small business owners way to accelerated growth online in recession, and much more. Place of publication not identified]: [publisher not identified], 2010.

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21

Janal, Daniel S. 101 businesses you can start on the Internet. New York: Van Nostrand Reinhold, 1996.

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22

Young, Antony. Brand media strategy: Integrated communications planning in the digital era. New York, NY: Palgrave Macmillan, 2014.

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23

Cybermarketing. New York: AMACOM, 1995.

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24

Carter, Sandy. The new language of marketing 2.0: How to use ANGELS to energize your market. Upper Saddle River, NJ: IBM Press/Pearson, 2008.

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25

Internes Marketing in Wirtschaftsverbänden: Ein Ansatz zur Förderung der Marketing- und Dienstleistungsorientierung in Verbandsorganisationen. Frankfurt am Main: P. Lang, 2001.

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26

Berthon, Pierre. The Web site as marketing communication medium: A tentative model and areas of research. Henley-On-Thames: Henley Management College, 1995.

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27

Berthon, Pierre. The Web site as marketing communication medium: A tentative model and areas of research. Henley-on-Thames: Henley Management College, 1995.

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28

Barrere, J. F. Analysis of the internet World Wide Web as a communication medium: marketing and business issues. Oxford: Oxford Brookes University, 1997.

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29

Cass, John. Strategies and tools for corporate blogging. Amsterdam: Butterworth Heinemann, 2007.

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30

Butow, Eric. Blogging to drive business: Create and maintain valuable customer connections. Indianapolis, Ind: Que Pub., 2010.

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31

Butow, Eric. Blogging to drive business: Create and maintain valuable customer connections. Indianapolis, Ind: Que Pub., 2010.

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32

Hartmann, Thomas. Ganzheitliche Marketingkommunikation im Internet: Der Weg zur erfolgreichen Homepage. Erlangen: Publicis, 2006.

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33

Auteur, Lendrevie Jacques, and Emprin Catherine Collaborateur, eds. Publicitor: Publicité offline & online : TV, presse, Internet, mobiles, tablettes ... 8th ed. Paris: Dunod, 2014.

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34

Baker, Bob. Poor Richard's branding yourself online: How to use the Internet to become a celebrity or expert in your field. Denver, Colo: Top Floor, 2001.

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35

Seybold, Patricia B. Customers.com: How to create a profitable business strategy for the Internet and beyond. New York: Times Business, 1998.

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36

Ben, Salter, ed. Mobile marketing: Achieving competitive advantage through wireless technology. Amsterdam: Elsevier BH, 2006.

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37

Locke, Christopher. Gonzo marketing: Winning through worst practices. Cambridge, MA: Perseus Pub., 2001.

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38

Chantelle, Flannery, ed. Corporate blogging for dummies. Hoboken, N.J: Wiley, 2010.

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39

Customer service on the Internet: Building relationships, increasing loyalty, and staying competitive. 2nd ed. New York: John Wiley, 2000.

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40

Sterne, Jim. Customer service on the Internet: Building relationships, increasing loyalty and staying competitive. New York: Wiley Computer Pub., 1996.

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41

Comm, Joel. Twitter power 2.0: How to dominate your market one tweet at a time. Hoboken, N.J: Wiley, 2010.

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42

Prince, Dennis L. Get rich with Twitter: Harness the power of the Twitterverse and reach more customers than ever before. New York: McGraw-Hill, 2010.

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43

Prince, Dennis L. Get rich with Twitter: Harness the power of the Twitterverse and reach more customers than ever before. New York: McGraw-Hill, 2010.

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44

Prince, Dennis L. Get rich with Twitter. New York, NY: McGraw-Hill, 2010.

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45

Intʻŏnet kʻŏmyunitʻi wa makʻetʻing. Kyŏnggi-do Pʻaju-si: Hanʼguk Haksul Chŏngbo, 2007.

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46

1961-, Turner Jamie, ed. Go mobile: Location-based marketing, apps, mobile optimized ad campaigns, 2D codes and other mobile strategies to grow your business. Hoboken, N.J: Wiley, 2012.

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47

Cooper, D. L. Is marketing communication possible on the internet and what publishing technologies are available to aid the process. Oxford: Oxford Brookes University, 1998.

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48

Cooper, D. L. Is marketing communication possible on the internet and what publishing technologies are available to aid the process. Oxford: Oxford Brookes University, 1998.

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49

1962-, Taylor Dave, ed. Twitter power 3.0: How to dominate your market one tweet at a time. Hoboken, New Jersey: Wiley, 2015.

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50

On efface tout et on recommence!: PVR, blogues et word of mouth : le consommateur est maintenant en contrôle. Québec: Éditions MultiMondes, 2006.

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