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Journal articles on the topic 'Marketing of Apiculture Industry'

Author: Grafiati

Published: 18 May 2024

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1

Mushonga, Borden, Landouard Hategekimana, Gervais Habarugira, Erick Kandiwa, Alaster Samkange, and Basiamisi Victor Ernest Segwagwe. "Characterization of the Beekeeping Value Chain: Challenges, Perceptions, Limitations, and Opportunities for Beekeepers in Kayonza District, Rwanda." Advances in Agriculture 2019 (May 22, 2019): 1–9. http://dx.doi.org/10.1155/2019/5982931.

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A survey was undertaken to characterize the honey production value chain and identify the challenges, limitations, and opportunities for beekeepers in Kayonza District, Eastern Rwanda, in light of the stagnation of the apiculture industry. The majority (86%, n = 100) of the beekeepers were adult males. Most of the respondents (71%) lacked primary level education. The majority of the hives were made from hollow tree logs (40%), tree barks (12%), banana leaves/bark (11%), cow dung (8%), mud (7%), grass (6%), tree leaves (6%), and the rest (20%) were improved beehives, particularly Langstroth hives. The hive pests encountered were hive beetles (25%), small black ants (19%), wax moths (12%), lizards (8%), termites (7%), birds (6%), mites (3%), and mice (2%). Fifty-five percent of the respondents hung their hives on trees to prevent pest invasion with 95% effectiveness, 25% frequently smoked their hives with 85% effectiveness, 16% cleared the bushes around apiaries with 55% effectiveness, and 4% used traditional plant insect repellents with 35% effectiveness. Forty-one percent of the respondents lacked adequate information on beekeeping, 25% had inadequate time to work on apiaries, 24% had inadequate technical knowledge and implements, and 10% needed additional labour for managing apiaries. Based on the results of this study, beekeeping in Kayonza is still largely traditional, characterized by the use of antiquated production methods and underutilization of available marketing channels. Perceptions in the district are that beekeeping is for the poor and illiterate. Challenges and limitations of beekeeping in Kayonza District include lack of education, gender bias, pests and diseases, absconding and swarming of bees, high costs, and lack of modern apicultural equipment. However, the potential for developing beekeeping enterprise (opportunities) is immense given the abundance of wild bee populations, possibility of women participation, abundance of honey collection centres (market), and availability of technical support from Government and development agencies. In conclusion, this study advocates the need for intervention measures to educate and promote production and marketing of quality honey, tackle pest and disease for beekeepers and boost Rwanda’s apiculture industry.

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Purnomo, D., A. Bunyamin, W. Gunawan, N. A. Faizah, T. G. Danuwidjaja, L. N. Rohman, and R. Annisa. "Motivation, purpose, and purchasing frequency of honey consumption in West Java." IOP Conference Series: Earth and Environmental Science 948, no. 1 (December 1, 2021): 012070. http://dx.doi.org/10.1088/1755-1315/948/1/012070.

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Abstract Indonesia is home to the greatest diversity of social bees in all over Asia, particularly species of the genus Apis. Thus, expanding the apiculture industry for commercial development is highly considerable. Although this industry has not become a special concern, the products of this industry are very popular among the Indonesian people, both for health, lifestyle, and other benefits. Research plays an essential role for good decision making, however, there is little research related to honey marketing in Indonesia. In this study, we observed the honey consumption of 246 respondents living in West Java by using online questionnaires and Decision Tree Classification to contribute to honey marketing research. This research shows that the motivation of the respondents in buying honey was merely for health reasons and the main purpose was for personal consumption. As for purchasing frequency, 86% of respondents purchased honey more than once a month. Then, a classification model of honey purchasing frequency based on respondents’ demographics which has an accuracy of 70.3% was built. The study results should be considered by the food industry and honey producers to emphasize consumer behaviour to formulate a better marketing strategy.

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Ciappini, María C., and Amalia Calviño. "A Holistic View to Develop Descriptive Sheets for Argentinean Clover and Eucalyptus Unifloral Honey." Current Nutrition & Food Science 16, no. 6 (July 15, 2020): 919–27. http://dx.doi.org/10.2174/1573401314666180723161102.

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Background: Honey is a complex natural product that varies not only in sensory properties but also in chemical composition. The apiculture industry is interested in offering unifloral honey with specific palynological, physicochemical and sensory characteristics. However, to the best of our knowledge, no proper study has been reported in Argentina in this regard so far. Objective: The aim of this study was to develop descriptive sheets analyzing and compiling previous palynological, physicochemical and sensory data obtained from Argentine eucalyptus and clover unifloral honeys. Methods: The analysis included predominant and main secondary pollens; physicochemical characteristics as moisture content, acidity, ash content, electrical conductivity, fructose, glucose, maltose and sucrose, optical rotation and colour; antioxidant indicators as DPPH, TEAC, FRAC, OH; content of phenolic and flavonoids compounds and the main sensory descriptors like colour, smell, aromatic notes, sweetness and persistence. Results: The analysis was made by gathering 30 Eucalyptus honey (Eucalyptus spp.) and 55 clover honey (Trifolium sp.). Forty-one morphological pollen types were recognized. The set of physicochemical measures for honey met quality specifications for international marketing. Colour and odour intensity, higher for eucalyptus honey, were identified as the main differentiating sensory attributes. Conclusion: An holistic analysis of all these properties allows to determine quality and certification of Argentinean eucalyptus and clover unifloral honey. The intervals of variation of selected palynological, physicochemical and sensory variables gathered in the descriptive sheets allow us to decide whether or not a sample of honey can be classified as belonging to one of these floral origins.

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Kryvda, М. І. "Development of apiculture in the Zhytomyr region." Scientific Messenger of LNU of Veterinary Medicine and Biotechnologies 20, no. 83 (March 2, 2018): 208–11. http://dx.doi.org/10.15421/nvlvet8340.

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Ukraine is compelling in looking for ways for its agriculture products in new markets, like European or Asian, in today's realities. One of the agriculture branches, which is promising in looking for new markets, is considered beekeeping. This industry provides high-quality, nutritious, biologically active products and also allows to enter Ukrainian farmers in the international markets. Beekeeping is not only the direction of agricultural industry, but long time respected industry. UN organization says that beekeeping can be a key element to problem solving the global food crisis. Honey is a product that is one of the first to enter the level of trade relations. Currently, the global honey market is considered not only as maximal globalized as possible, but also one, wich often suffers to falsifications, therefore the control of the quality and safety of beekeeping products is the key to the success of the aforementioned industry. The purpose of this article was to analyze the development of beekeeping in the Zhytomyr region. Zhytomyr region, in some its areas, can make the honey production like a business card. The studying and comparison of information about beekeeping development was carried out in the context of the districts on the basis of statistical data from the Main Directorate of Veterinary Medicine of the State Service of Ukraine for Food Safety and Consumer Protection in the Zhytomyr region. In the article presented the analysis of the information about the number of apiaries and the number of api-families, which was registered in the different districts of the Zhytomyr region. The vast majority of the apiaries are privately owned in Zhytomyr region. Only less than 1% percent of the apiaries are in the public sector. This case is complicating the quality control of products. We estimated the middle size of the apiary. These intents were based on the number of the bee-families and numerous of bee-gardens in the regions of the Zhytomyr region. The percentage of apiaries certification was determined, which was a marker of quality and safety of the beekeeping products held in these farms. This index reaches 100% in some regions. Laboratory tests of detecting bee-diseases showed predominantly a positive epizootic situation in regional bee-farms.

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Devkota, KH. "Benefit-Cost Analysis of Apiculture Enterprise: A Case Study of Jutpani VDC, Chitwan, Nepal." Journal of the Institute of Agriculture and Animal Science 27 (May 1, 2006): 119–25. http://dx.doi.org/10.3126/jiaas.v27i0.704.

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A survey study was conducted to study the benefit-cost analysis of apiculture enterprise in Jutpani VDC, Chitwan district. Data were collected by interviewing randomly selected 18 beekeepers for sample survey. Benefit : Cost (BC) ratio of apiculture was computed by including and excluding the revenue obtained from colony selling. Only 61.11% of beekeepers sold bee colonies for earning income. The study revealed that BC ratios of apiculture were 2.41 and 1.58 in the case of inclusion and exclusion of the income received from the colony selling, respectively. It showed that apiculture industry was running in profit in both cases. In the former case, the BC ratio ranged from 0.97 to 6.22 and about 88.88% beekeepers were in profit. The BC ratio in the later case ranged from 0.43 to 3.41 and about 77.77% beekeepers were in profit. The number of colonies ranged from 2 to 54 with an average of 21.33 colonies per bee farm. In the former case, average annual income was Rs. 70758.33 (US$ 969.29 approximately) per farm and Rs. 49588.31 (US$ 679.29 approximately) in the later case. Likewise, the average income per colony per annum was Rs. 3317.31 (US$ 45.44) and Rs. 1777.65 (US$ 24.35 approximately) in the former and later case, respectively. Key words : Apiculture, benefit-cost ratio, beekeeper J. Inst. Agric. Anim. Sci. 27:119-125 (2006)

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Agboola, I. S., J. A. George-Onaho, J. A. Ete, and A. E. Ayandokun. "Contribution of apiculture in social and economic development of Nigeria." Journal of Applied Sciences and Environmental Management 25, no. 9 (December 28, 2021): 1559–62. http://dx.doi.org/10.4314/jasem.v25i9.2.

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There is urgent need to rescue Nigerian economy from deluge of crisis it is been confronted with atthe present time. To achieve this, it is pivotal to explore various potentials available in the country to solve her problem. Therefore, this paper examines the potential of apiculture industry in social and economic development of the nation. Hive products such as beewax, propolis, pollen and royal jelly are known to have contributed largely to the economic development of advanced countries like China, Turkey, Mexico, Argentina, Hungary, Australia and Canada. While the practice provides job opportunities for people of all classes, it also boosts productivity of other agricultural crops. Honey from Nigeria will command higher demand and prices in the world market for its medicinal and antimicrobial qualities, thereby serving as a good foreign exchange commodity in international market. As part of its contribution to economic growth, apiculture is a good source of income for beekeepers, it involves the use of little land. It empowers small scale farmers and also does not damage the environment. The paper also stressed that apiculture is not only important for generating income, it also curbs against rural migration. Apiculture protects the environment and also an important non-timber forest product.

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Hou, Yulu, Zhijun Zhao, Haibin Dong, Jiliang Ma, and Yun Gao. "Beekeeping Behavior of Chinese Beekeepers Shows Spatial Contraction." Agriculture 14, no. 4 (March 28, 2024): 540. http://dx.doi.org/10.3390/agriculture14040540.

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Apiculture is an important industry closely related to the national economy and people’s livelihoods. Beekeepers’ behavior is an important factor affecting the yield, quality, and benefits of apiculture. However, there is a lack of a systematic understanding of the long-term changes in beekeeping decisions made by beekeepers. Using panel data, we analyzed the dynamic trends and related influencing factors of decisions made by beekeeping models, honey source plant selection, and the migration flow space of beekeepers from 2009 to 2020. The results showed that the proportion of the LMB model decreased, while the PAB and SMB models continued to increase, the frequency of utilization of the main nectar source plants for honey collection decreased, and the concentration of migratory flow of beekeeping increased. Behavior of beekeepers from 2009 to 2020 showed a certain degree of spatial contraction, which seriously restricted the effective use of nectar plant resources. Family attributes, economic status, beekeeping models, and disaster conditions directly or indirectly affected beekeepers’ decisions. We propose a series of recommendations to facilitate the transformation and advancement of the Chinese bee industry. This study promotes an understanding of sustainable development of the bee industry in China and other countries worldwide.

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Njukang, Akongte Peter, Dongwon Kim, Eun-Jin Kang, Hee-Geun Park, and Yong-Soo Choi. "Status of Honey Bee (Apis mellifera L.) Industry in Cameroon: A Review Article." Journal of Apiculture 36, no. 1 (April 30, 2021): 1–10. http://dx.doi.org/10.17519/apiculture.2021.04.36.1.1.

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9

Aleksiev, Georgi. "Dynamic of the processing and trade with Bulgarian apiculture products." Scientific Works LXII, no. 2 (October 27, 2021): 100–105. http://dx.doi.org/10.22620/sciworks.2020.02.010.

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The production potential of Bulgarian beekeeping has changed dynamically over the last ten years. The transformation of the sector leads to its sustainable development but at the same time creates several problems for the realization of Bulgarian bee products at an adequate market price. The aim of the present study is to investigate the dynamics of the processing and marketing of Bulgarian apiculture products. In order to achieve this goal the following tasks need to be solved: to analyze the possibilities for realization of the Bulgarian bee products, and the analysis also focuses on the sustainability of the processing and distribution chain of these products. Methods used are analysis and synthesis, induction and deduction, statistical processing of information, etc..

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Han, Jae-Hwan. "A Study on Management of Apiary and Main Factors for Developing the Beekeeping Industry in Korea." Journal of Apiculture 30, no. 2 (June 30, 2015): 127. http://dx.doi.org/10.17519/apiculture.2015.06.30.2.127.

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11

jabbari, leila, and hassan mantegh. "Developing a Knowledge Strategy for Apiculture Industry Development and Advocacy Fund (AIDAF)." Journal of Entrepreneurial Strategies in Agriculture 9, no. 18 (December 1, 2022): 33–46. http://dx.doi.org/10.52547/jea.9.18.33.

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12

Gikunda, Raphael Mwiti, Dennis Mongáre Ooga, Irene Nyanchoka Okiamba, and Samantha Anyuor. "Cultural barriers towards women and youth entry to apiculture production in Maara Sub-County, Kenya." Advancements in Agricultural Development 2, no. 2 (June 25, 2021): 73–85. http://dx.doi.org/10.37433/aad.v2i2.113.

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The study adds to extension education knowledge by revealing cultural barriers inhibiting the uptake of apiculture enterprise among women and youths in Maara Sub-County, Kenya. Data were gathered from twenty-three smallholder farmers selected through purposive sampling based on gender and age from Maara Sub-county, Kenya. Data were collected through the use of structured interview schedule. The study revealed that women and youths’ participation in apicultural activities hindered by cultural restrictions which included taboos, inheritance, traditions, and attitudes. The taboos inhibiting female farmers from engaging in apicultural production were; forbidding women from climbing trees, sitting beehives in apiaries, and honey harvesting. Traditions such as the belief that apiculture is meant for elderly men discouraged youths and women entrant to the industry. Only interested and older sons from the farm families could inherit apiaries in the community. A majority of female and young farmers were blinded by the negative attitude they had towards the enterprise hence they could not participate. Even though apprenticeship was the main channel of equipping farmers with apicultural knowledge and skills, personal experiences and social gathering played a vital role. Few farmers also acquired knowledge through formal schooling. Cultural restrictions need to be eased to attract women and young farmers in apiculture production. Extension education would also enhance the adoption of the farm enterprise through dissemination of modern beekeeping technologies.

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Singh, Ajay S., Douglas Kibirige, and Phumlani S. Malaza. "Analytical Study of Small Scale Beekeeping Farming in Eswatini: A Case Study in Manzini Region, Eswatini." Asian Journal of Advances in Agricultural Research 23, no. 1 (August 8, 2023): 1–9. http://dx.doi.org/10.9734/ajaar/2023/v23i1449.

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Aims: Smallholder beekeepers play an important role especially livelihood of the rural and semi-urban communities of Eswatini yet the enterprise attracts less beekeeping farmers. This study aims at contributing to the existing literature related to socio-economics analysis of beekeeping farmers and their impact on production, and highlights the opinion on challenges and opportunities of small scale beekeeping farmers. Study Design & Methodology: A descriptive cross-sectional research design was employed in the study across the region with the main objective of determining the socio-demographic factors and output of beekeeping farmers. The study engaged 47 randomly selected beekeepers and random sampling technique was used. The study employed the multiple regression models to analyse the factors affecting honey production among small-scale beekeeping farmers. Results: The results indicate that majority (70.2%) of respondents were male apiculture farmers, averagely aged 32 years old, attained secondary education (51.0%), majority of interviewed farmers had less than 5 years of experience in apiculture, and about 31% of the small scale beekeeping farmers used traditional and Swazi top bar hives. The results also revealed that a large percentage of farmers obtained only between E1,001 and E2,500 in income from the beekeeping farming. The regression model results indicated that experiences in beekeeping and number of hives were significantly related to honey produced by the beekeeping farmers. The results also revealed that apiculture farmers interviewed indicated that they had poor access to technical support, limited access government support, poor access to financial credit, use of ICT in marketing their produce and limited access to extension services related to beekeeping. Recommendations: This study recommends that in addition to improved access to beekeeping financial support and number of bee hives, the government, private sector and other organisations promoting improved livelihoods of smallholder beekeeping farmers should formulated and implement strategies aimed at increased access to extension services mostly related to technical support and use of digital technology to enable increased production and marketing of farmers’ output.

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Lyubenov, Lubomir. "Marketing strategies at sectoral and regional level in the context of the green circular bioeconomy." Economic Thought journal 66, no. 5 (October 30, 2021): 39–58. http://dx.doi.org/10.56497/etj2166503.

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An author's integrated model, applicable to each agricultural sector and region, regarding its marketing strategies in the context of the green circular bioeconomy, is presented. It shows that the issue studied is both sectoral and regional in nature. In this regard, the strategies at a sectoral and regional level in the context of the green circular bioeconomy are analysed at the outset. Then regional resources, green markets and short marketing chains, circular design with smart green specialisation and green marketing policies are examined, using the marketing strategies of the beekeeping sector of the Ruse region as an example. The marketing strategies of the beekeeping sector of the Ruse region create new green market segments for apiculture and other products. As a result, regional markets are expanded, local green economies are generated and stimulated, costs and delivery times are reduced, pollution is reduced and new industries, ecosystems and other services are formed. All this leads to competitive and sustainable ecological development of the region in the long term.

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Zekaj, Besnik. "Marketing in Insurance Industry, Marketing Functions in Insurance Industry." European Journal of Multidisciplinary Studies 2, no. 1 (August 30, 2016): 33. http://dx.doi.org/10.26417/ejms.v2i1.p33-39.

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According to the logic of economic laws of market economy, the existence of enterprises is determined by it as to organize and realize the sale of their products and services. So, insurance companies or companies in this case can only exist if developed, increasing their activities in the field of insurance services that offer their clients. The need for marketing development in the field of insurance as service activities, in economic conditions of today's market it is necesery increase, so even the functioning of the insurance market today depends on the marketing of products that insurnace companies offer customers through insurance market. In theoretical terms it is defined as the marketing concept of the market, management and leadership in the company, which instead of former production orientation, the orientation of the market inaugurates the general policy of the enterprise. Marketing plays a key role in insurance market to meet supply and demand, because insurance products are products that are not seen, not touched, but exist only in the form of pledges. Selling a promise requires a confidence, a belief that the service provider will be realized if the loss will occur. In any other economic or economic subject, whether manufacturer or service does not have such kind of product. Marketing insurance plays a manifold, on the one hand made product promotion security, then raise the awareness of citizens about models of protection from risks , increased reliability to consumers , the cost of paying for the promise given by the insurer if a loss occurs will accomplished.

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Plakoyiannaki, Emmanuella, Aikaterini Pavlos Kampouri, Georgia Stavraki, and Iordanis Kotzaivazoglou. "Family business internationalisation through a digital entry mode." Marketing Intelligence & Planning 32, no. 2 (April 7, 2014): 190–207. http://dx.doi.org/10.1108/mip-01-2013-0016.

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Purpose – The purpose of this paper is to contribute to the emerging literature stream of family business (FB) internationalisation. Its purpose is twofold: first, to provide empirical evidence on the motives, facilitators and obstacles and second, to understand different pathways and entry modes of FB internationalisation. Design/methodology/approach – The authors employ a multiple case study design that draws on various sources of data and examines eight Greek companies in the apiculture sector. Findings – The case study evidence brings to the fore the existence of various motives, facilitators and obstacles to FB internationalisation in Greece. Moreover, it fleshes out the “e-born global” FB that employs a digital entry mode and heavily relies on new technologies in order to identify international opportunities and reduce information asymmetries in foreign markets. Such an entry mode allowed the investigated firms to achieve a speedy entry to foreign countries and compete in geographically distant markets. Practical implications – Understanding FB internationalisation may assist governments in adopting policies for stimulating outward activities of domestic firms. Originality/value – The results provide important insights into how FBs enter foreign markets and use technology in their internationalisation efforts.

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Hu, Yueyang, Jianhui Liu, Qizhong Pan, Xinxin Shi, and Xiaobo Wu. "Effects of Artificial Sugar Supplementation on the Composition and Nutritional Potency of Honey from Apis cerana." Insects 15, no. 5 (May 10, 2024): 344. http://dx.doi.org/10.3390/insects15050344.

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In the global apiculture industry, reward feeding and supplementary feeding are essential for maintaining bee colonies. Beekeepers provide artificial supplements to their colonies, typically in the form of either a honey–water solution or sugar syrup. Owing to cost considerations associated with beekeeping, most beekeepers opt for sugar syrup. However, the effects of different types of artificial sugar supplements on bee colonies and their subsequent impact on honey composition remain unclear. To address this gap, this study compared the chemical composition, antioxidant capacity, and nutritional potency of three types of honey: honey derived from colonies fed sugar syrup (sugar-based product, SP) or a honey–water solution (honey-sourced honey, HH) and naturally sourced honey (flower-sourced honey, FH), which served as the control. The results revealed that FH outperformed HH and SP in terms of total acidity, sugar content, total protein content, and antioxidant capacity, and HH outperformed SP. Regarding nutritional efficacy, including the lifespan and learning and memory capabilities of worker bees, FH exhibited the best outcomes, with no significant differences observed between HH and SP. This study underscores the importance of sugar source selection in influencing honey quality and emphasizes the potential consequences of substituting honey with sugar syrup in traditional apiculture practices.

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Cuthbertson, Andrew G. S., Maureen E. Wakefield, Michelle E. Powell, Gay Marris, Helen Anderson, Giles E. Budge, James J. Mathers, Lisa F. Blackburn, and Mike A. Brown. "The small hive beetle Aethina tumida: A review of its biology and control measures." Current Zoology 59, no. 5 (October 1, 2013): 644–53. http://dx.doi.org/10.1093/czoolo/59.5.644.

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Abstract The small hive beetle Aethina tumida is an endemic parasitic pest and scavenger of colonies of social bees indigenous to sub-Saharan Africa. In this region this species rarely inflicts severe damage on strong colonies since the bees have developed strategies to combat them. However, A. tumida has since ‘escaped’ from its native home and has recently invaded areas such as North America and Australia where its economic impact on the apiculture industry has been significant. Small hive beetle, should it become established within Europe, represents a real and live threat to the UK bee keeping industry. Here we review the biology and current pest status of A. tumida and up to-date research in terms of both chemical and biological control used against this honey bee pest.

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Wilcox, Clair Sophia, Stephanie Grutzmacher, Rebecca Ramsing, Amanda Rockler, Christie Balch, Marghuba Safi, and James Hanson. "From the field: Empowering women to improve family food security in Afghanistan." Renewable Agriculture and Food Systems 30, no. 1 (June 16, 2014): 15–21. http://dx.doi.org/10.1017/s1742170514000209.

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AbstractKitchen gardens may improve family food security and nutrition. While these gardens are the domain of women in Afghanistan, women face unique challenges accessing training and resources to maximize small-scale agricultural output. The University of Maryland's Women in Agriculture Project builds capacity among female extension educators to work with vulnerable women to implement and maintain kitchen gardens. Extension educators use experiential methods to teach vegetable gardening, apiculture, small-scale poultry production, post-harvest handling and processing, nutrition and marketing through workshops, demonstration gardens and farmer field schools. This paper explores contextual factors related to women's food security and agricultural opportunities, describes key project activities and approaches and discusses project success and challenges, sustainability and implications for future programs.

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Picknoll, Joanne Lee, Pieter Poot, and Michael Renton. "A New Approach to Inform Restoration and Management Decisions for Sustainable Apiculture." Sustainability 13, no. 11 (May 28, 2021): 6109. http://dx.doi.org/10.3390/su13116109.

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Habitat loss has reduced the available resources for apiarists and is a key driver of poor colony health, colony loss, and reduced honey yields. The biggest challenge for apiarists in the future will be meeting increasing demands for pollination services, honey, and other bee products with limited resources. Targeted landscape restoration focusing on high-value or high-yielding forage could ensure adequate floral resources are available to sustain the growing industry. Tools are currently needed to evaluate the likely productivity of potential sites for restoration and inform decisions about plant selections and arrangements and hive stocking rates, movements, and placements. We propose a new approach for designing sites for apiculture, centred on a model of honey production that predicts how changes to plant and hive decisions affect the resource supply, potential for bees to collect resources, consumption of resources by the colonies, and subsequently, amount of honey that may be produced. The proposed model is discussed with reference to existing models, and data input requirements are discussed with reference to an Australian case study area. We conclude that no existing model exactly meets the requirements of our proposed approach, but components of several existing models could be combined to achieve these needs.

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Patil, Kanchan, and Dheeraj Khathuria. "Digital Marketing in Fashion Industry." Indian Journal of Computer Science 5, no. 2&3 (April 30, 2020): 22. http://dx.doi.org/10.17010/ijcs/2020/v5/i2-3/152208.

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Olearnik, Janusz. "Contemporary Marketing in Tourist Industry ." Ekonomiczne Problemy Turystyki 33 (2016): 9–19. http://dx.doi.org/10.18276/ept.2016.1.33-01.

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Sandler, Mel. "Marketing in the Hospitality Industry." Cornell Hotel and Restaurant Administration Quarterly 38, no. 5 (October 1997): 18. http://dx.doi.org/10.1177/001088049703800529.

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Javed Parvez, Shaik, H. M. Moyeenudin, S. Arun, R. Anandan, and Senthil Kumar Janahan. "Digital marketing in hotel industry." International Journal of Engineering & Technology 7, no. 2.21 (April 20, 2018): 288. http://dx.doi.org/10.14419/ijet.v7i2.21.12383.

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Digital marketing is the promotion of products or brands through online. In recent days the demand of digital marketing in hotels has become increasingly high with Social Media Marketing (SMM) which works with social networking sites and Search Engine Optimization (SEO) making the website to appear in search results with advertisement on Google and online magazines by search engine marketing (SEM), video marketing through you tube and websites are types of digital marketing. Searching hotels through online by computers and mobile with the hotel websites is the new trend of digital marketing and it makes the possibilities to enhance the local search on hotels by giving required content, User profiles, managing citations and in search results. The aim is to study the role of digital marketing in hotel industry. This article is also focused to identify which type of digital marketing will work best with hotel industry.

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Lukashchuk, V. I. "Marketing practices in sports industry." Ukrainian Society 30, no. 3 (October 9, 2009): 65–71. http://dx.doi.org/10.15407/socium2009.03.065.

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The basic organizational principles of marketing communications and their role in the development of modern sports industry are considered in the article. The reasons which brake development of sports marketing in our country are analyzed.

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Moss, C. D. "The Marketing Accountant in Industry." European Journal of Marketing 20, no. 1 (January 1986): 95–103. http://dx.doi.org/10.1108/eum0000000004631.

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Jefferson, Alan. "Marketing in the hospitality industry." Tourism Management 10, no. 2 (June 1989): 176–77. http://dx.doi.org/10.1016/0261-5177(89)90062-9.

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Meçe, Manuela. "Tourism Industry “prefers” Digital Marketing." International Journal of Scientific and Research Publications 13, no. 5 (May 23, 2023): 409–21. http://dx.doi.org/10.29322/ijsrp.13.05.2023.p13752.

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Aleksiev, Georgi. "Dinamics of direct sales of Bulgarian natural honey and their impact on the sectors’ development." Scientific Works LXIII, no. 1 (January 28, 2022): 19–25. http://dx.doi.org/10.22620/sciworks.2021.01.002.

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Bulgarian apiculture has undergone a number of transformations since the accession of our country to the European Union. A significant part of these changes was due both to the opportunities provided for institutional support under a number of CAP programs and pillars and to the access to the Union's Common Market. Compared to many other member states, Bulgarian producers have focused more on organic production, based on the expected higher economic results. Bulgarian apiculture has become largely an export-oriented sub-industry and direct sales to local consumers have changed. In the context of a pandemic, the role of short food supply chains, which are expected to meet the needs of the population, was considered. The analysis of short supply chains and in the case of bee products - direct sales is important in order to assess their potential for development of the sector. The purpose of this study is to analyze the dynamics of direct sales of honey in Bulgaria for the period after 2014, examining their impact on the development of the sector. In order to achieve this goal it is necessary to solve the following tasks: to study the dynamics of direct sales of honey in Bulgaria for the period after 2014; to analyze the impact of these changes on the development of the sector and to present the main trends in it, and proposing solutions for its sustainable development.

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Wang, Xiaojue. "New Marketing Model of Fashion Luxury Industry --- Metaverse Marketing." Advances in Economics, Management and Political Sciences 8, no. 1 (September 13, 2023): 179–84. http://dx.doi.org/10.54254/2754-1169/8/20230308.

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Metaverse, a concept that brings together highly sophisticated technologies from several major fields, is essentially a virtual, digitized process of the real world. It has received attention from people from all walks of life in the past years. Many fashion luxury brands have also seized this opportunity to innovate a new marketing model - metaverse marketing which has created many benefits for brands, including increased media exposure and public attention, as well as rejuvenation and deepening of the brand's premium image in ways that traditional marketing models could never achieve. Simultaneously, due to the scientific and technological limitations and legal restrictions related to metaverse, brands face many risks in metaverse marketing. Therefore, in this process, the luxury industry needs to always keep the marketing concept with consumers as the core, cooperate with technically mature enterprises for the development of technological products, and also develop diversified marketing plans to optimize the use of metaverse marketing to serve brand building on the basis of not damaging consumers' interests and destroying their own brand positioning.

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Hall, David, James D. Ellis, and Malcolm Sanford. "Observation Bee Hives." EDIS 2015, no. 4 (June 10, 2015): 3. http://dx.doi.org/10.32473/edis-mg320-2014.

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The use of observation bee hives continues to interest a variety of people. This is not surprising. The observation hive is one of the primary research and educational tools in apiculture. It is both educational and entertaining. Observation bee hives can be used to enhance public relations and marketing programs. But a great deal of time and energy is needed to set up a hive and keep it going. Maintenance can be expensive and time consuming, especially if the hive is to be used as a permanent display for the general public. This 3-page fact sheet provides sources for building observation hives and tips for maintenance. Written by David Hall, James D. Ellis, and Malcolm Sanford, and published by the UF Department of Entomology and Nematology, March 2015. (UF/IFAS photo by Tyler Jones) ENY131/MG320: Observation Bee Hives (ufl.edu)

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Blissenbach, Henry. "The PBM Industry." Journal of Pharmaceutical Marketing & Management 12, no. 2/3 (June 10, 1998): 55–60. http://dx.doi.org/10.1300/j058v12n02_07.

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Guliyev, Fikrat Vali. "Marketing Audit in Efficiency of Marketing in the Food Industry." Marketing and Management of Innovations 2, no. 1 (2022): 161–70. http://dx.doi.org/10.21272/mmi.2022.2-15.

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The article explains audit as a means of increasing the efficiency of marketing activities and clarifies its role in optimising marketing activities. Scientifically substantiated proposals were made to increase the efficiency of the marketing system based on marketing audits in food production enterprises. The author gives the definitions of marketing audit given by the authors at different times, formulates its goals, essence, and purpose, and identifies problems associated with its implementation. The author's interpretations are analysed and given to deepen the value of the marketing audit to identify shortcomings in marketing activities in the food industry, which differ in specific features. It should be noted that no matter what position the company occupies in the market, its activities presuppose constant development: introduction of innovations, improvement of production technologies/provision of services, optimisation of business processes, expansion of the customer base, growth of sales volumes and even the number of mistakes that are customary to learn from. The role and usefulness of the marketing audit in identifying vulnerabilities in the work of key divisions of companies, shortcomings in relation to their rivals and various segments of the food market are considered as significant factors affecting the effectiveness of marketing activities. Even after realising the benefits of the marketing approach to doing business, not all managers striving to keep up with the times successfully cope with the task of effective management. The author notes the lack of information on how well and efficiently the marketing and sales departments function. A marketing audit, which emerged from the management audit and formed as a separate direction less than ten years ago, allows you to collect and analyse such information. A marketing audit helps to optimise the necessary information base and empirical data to prepare key management decisions on a particular problem issue and the prospects for the development of the company and contributes to the effectiveness of marketing in general. Prerequisites for creating such a direction as a marketing audit led to a decrease in the relevance of traditional marketing solutions: competing companies began to pursue an active policy in launching new products, distribution and advertising.

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Viana, Natália Andrade. "Digital wine marketing: Social media marketing for the wine industry." BIO Web of Conferences 7 (2016): 03011. http://dx.doi.org/10.1051/bioconf/20160703011.

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Sterev, N. "Marketing leadership: the industry 4.0 need of next generation marketing." Trakia Journal of Science 15, Suppl.1 (2017): 99–103. http://dx.doi.org/10.15547/tjs.2017.s.01.018.

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Wu, Wanling, and Xuegang Zhan. "4C Marketing Theory from the Perspective of Horticultural Industry Marketing Strategy Analysis." Frontiers in Business, Economics and Management 11, no. 1 (September 20, 2023): 158–65. http://dx.doi.org/10.54097/fbem.v11i1.12024.

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The purpose of this paper is to analyze the market strategy of landscape industry in China. On this basis, by using the methods of literature, case analysis and questionnaire survey, this paper discusses the market strategy that should be adopted by the landscape industry in China, in order to provide some reference for the development of the landscape industry in China. In recent years, with the continuous development of the global economy, the level of science and technology is also constantly improving. People are increasingly pursuing a high quality of life. However, with the rapid development of The Times, human beings' requirements for ecological environment are increasing day by day. Therefore, the whole world is exploring how to improve the level of ecological security in our country. Landscape industry is the basis of human survival and development, but also the basis of human survival and development. Due to historical, cultural, economic and other factors, today's market conditions around the world are not the same, but they have their own unique advantages. Through literature research on the origin and development history of the horticulture industry, this paper finds that the horticulture industry is closely related to the development of human society and is closely related to the world's economy, culture, history, art and customs. Today, when the global ecological environment urgently needs to be improved, the landscape industry has been paid more and more attention worldwide. At present, the world has begun to pay attention to the benefits of landscaping on the human body, and carried out a variety of research on landscaping treatment, after the epidemic was raging around the world in 2020, people's yearning for natural life has become stronger. With the development of scientific research, people have attached importance to the beautification and healing effect of horticulture, The attention to ecological environment is the inevitable trend of the development of human society. In the garden, he also became more sophisticated. It is no longer just a natural exploration, but a government-led national architecture strategy, as well as an industry dominated by the elite, its emergence and popularity, so that more home garden fans can enjoy the beauty of nature to bring them. In this context, with the wide spread of the concept of "home garden", the development of Chinese landscape architecture has entered a new stage. Therefore, for the development prospects of the landscape industry, how to use market strategies to promote the development of the landscape industry and improve the influence of the industry, especially for the development of the landscape industry, has positive significance for the development of the landscape industry. By means of questionnaire survey, this paper studies the influencing factors of consumers' purchasing behavior of garden commodities, and integrates with the 4C market theory. Taking Hongyue Garden as an example, this paper conducts an empirical study on the company's market strategy, finds out the advantages and disadvantages of the company in the market, and hopes to bring some references to other garden companies. So as to better promote the development of the landscape industry.

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Butarbutar, Dicky Jhon Anderson, and Annisa Lisdayanti. "The impact of internal business environment on marketing strategies effecting marketing performance." International Journal of Research in Business and Social Science (2147- 4478) 9, no. 4 (July 12, 2020): 385–91. http://dx.doi.org/10.20525/ijrbs.v9i4.778.

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This research specifically aims to evaluate the influence of directly and indirectly internal business environments on the marketing strategy and marketing performance of the retail industry in the city of Bandung. The population in this study amounted to 442 minimarkets with the formula Slovin to determine the sample, obtained 82 samples to be researched. The methods in this study use descriptive and vermicular methods. The results in a partial internal environment have an influence on the marketing strategy of retail industry minimarket Bandung and marketing strategy also has an influence on the marketing performance of the retail industry minimarket Bandung City. Simultaneous testing found that the internal environment and marketing strategy had a significant influence on the marketing performance of retail industry minimarket Bandung with great influence 58.6% The remaining 41.4% influenced By other factors beyond this research. This research also finds indirectly internal environment also has a significant influence on the marketing strategy of the retail industry minimarket Bandung in a positive direction. So the ability to understand the internal environmental conditions well will help the accuracy in decision-making strategies and impact on the marketing performance improvement of the retail industry minimarket Bandung.

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Zadorozhniuk, Natalia, Iryna Malysh, and Iana Minieieva. "SPECIFICS OF MARKETING OF PHARMACEUTICAL INDUSTRY." Scientific Bulletin of Mukachevo State University. Series “Economics” 1(13) (2020): 86–91. http://dx.doi.org/10.31339/2313-8114-2020-1(13)-86-91.

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The article substantiates the relevance and necessity of studying the specifics of marketing of pharmaceutical companies. The purpose of the article is to determine the specifics and features of modern pharmaceutical marketing. The features of the modern pharmaceutical industry of countries with market economies have been given. The modern tendencies and features of development of the world pharmaceutical market have been defined. The key problems of the pharmaceutical market of Ukraine and the priorities of its development taking into account the expediency of using marketing tools have been considered. Among the identified priorities are important to increase the competitiveness of products and enterprises of the pharmaceutical industry through qualitative changes and innovations; ensuring the innovative development of industrial enterprises in this industry; application of creative approaches. Features of pharmaceutical marketing have been given. The interests of the subjects of the modern pharmaceutical market are combined into a "complex" covering two levels. The interaction of the main subjects of the pharmaceutical market has been studied. The main forms of marketing in the pharmaceutical industry have been considered. The article uses methods of analysis, grouping and systems approach. The scientific novelty of the work is reflected in the proposals of the authors to combine the interests of all actors in the modern pharmaceutical market in a certain complex, which covers two levels; building a graphical representation of all possible links between the subjects of the pharmaceutical market. The practical significance of the article lies in the possibility of implementing the priorities of the pharmaceutical market in our country, taking into account the feasibility of using marketing tools. It has been noted that most pharmaceutical manufacturers do not implement the third form, because all functions related to marketing are performed by intermediary networks. We see prospects for further research in the study of international experience of cooperation of pharmaceutical companies, a detailed consideration of global trends in pharmacy. Keywords: marketing, pharmaceutical industry, pharmaceutical market, demand, forms of marketing application, pharmaceutical market subjects

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Verma, Rahul. "Destination Marketing in Indian Tourism Industry." Effulgence-A Management Journal 12, no. 2 (January 7, 2015): 55. http://dx.doi.org/10.33601/effulgence.rdias/v12/i2/2014/55-62.

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Macalister, L. T. "MARKETING STRATEGIES FOR THE VEGETABLE INDUSTRY." Acta Horticulturae, no. 247 (September 1989): 25–30. http://dx.doi.org/10.17660/actahortic.1989.247.1.

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Krylova, L. V., and A. A. Kulbida. "Digital marketing in the hospitality industry." Gostinichnoe delo (Hotel Business), no. 6 (June 10, 2022): 401–7. http://dx.doi.org/10.33920/igt-2-2206-05.

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The article indicates the importance and prospects of digital marketing as an effective tool for the hospitality industry. The novelty consists in arguing the need to rethink the existing economic models of hotel enterprises, as well as in identifying the possibilities of digital marketing as an effective tool for their development

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Sung, Hee-Won, and Eun-Kyeung Kim. "Green Marketing in the Fashion Industry." Journal of the Korean Society of Clothing and Textiles 34, no. 3 (March 31, 2010): 529–39. http://dx.doi.org/10.5850/jksct.2010.34.3.529.

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Bansal, Roli, Manisha Lamba, Shirin Alavi, and Vandana Ahuja. "E-Marketing and the Hotel Industry." International Journal of Online Marketing 4, no. 2 (April 2014): 15–27. http://dx.doi.org/10.4018/ijom.2014040102.

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In today's world, as online consumers become more price sensitive, less brand loyal and more sophisticated, e-Customer Relationship Management (CRM) and e-marketing becomes a strategic necessity for attracting and increasing consumer's patronage. This manuscript traces the evolution of e-marketing and demonstrates the relationship between the Web Presence Index (WPI) of the hospitality sector across a set of hotels. Here WPI of a particular hotel brand is a function of the total web presence across the Website, FaceBook Page, YouTube, Twitter and MakeMyTrip.com. Subsequently, a positive relationship is visible between the Web Presence Index (WPI) for each hotel and further, it's Alexa traffic volume indicates the total online user traffic. This manuscript demonstrates the web presence of hotels through WPI, Alexa, traffic volume, and their weighted calculated score on the basis of the above parameters. The Web Presence Index is indicative of the usability, credibility and persuasiveness of a consumer in the context of hotel websites. It further depicts how hotels can build better relations with customers by recognizing their needs, preferences, complaints and so on.

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Çalışkan, Aylin, and Soner Esmer. "Port Industry Related Relationship Marketing Applications." Journal of ETA Maritime Science 5, no. 2 (2017): 202–15. http://dx.doi.org/10.5505/jems.2017.85856.

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Leonov, Yaroslav V. "Marketing approach in sports industry management." Economies' Horizons, no. 2(9) (June 8, 2019): 106–11. http://dx.doi.org/10.31499/2616-5236.2(9).2019.228691.

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The purpose of the research. There is a definition of the benefits of using a marketing approach to the management of the sports industry. Methodology. In the course of the study, such methods were used: generalization, analysis, synthesis, induction. Results. The article considers the role of marketing management in the development strategy of a sports organization. In market economic relations, the development of a sports organization can be successful and effective only on the basis of the concept of marketing. The modern conditions of functioning of sports organizations are determined. The development of sports organizations in Ukraine is constrained by the imperfection of current legislative and regulatory documents of all levels, which does not allow the introduction of modern organizational, financial, economic, innovative and marketing technologies to ensure effective functioning. The importance of the marketing approach in the management of a sports organization in modern business conditions is shown. The marketing approach in the management of a sports organization means a systemic, program-targeted mechanism of interaction of marketing and management tools to adapt the organization to changes in the market environment to meet the needs of users of sports products and the organization's goals for efficient use of resources. It is proved that the use of marketing approach in the management of a sports organization provides feedback to users of a sports product and allows you to develop measures that best meet customer demands and respond quickly to constant changes in the market environment. On the basis of the conducted market research of the market of a sports product and definition of potential of development of the sports organization the directions of maintenance of its competitive advantages are formed. Summarizing the obtained results, the relationship between the purpose for which the respondents use the sports product and the priorities of the sports organization (sports school) when choosing a sports school is established. It was determined that the motives of parents were divided into three dominant groups, which correlated with the largest number of indicators (correlation coefficient - 0.87). The target audience focuses on the condition of the material and technical base, the qualification of the coaching staff and the number of trained champions. Practical meaning. Marketing measures to increase the efficiency of sports product promotion are proposed: to actively implement creative, creative approaches with the use of modern management technologies. Prospects for further research. The need to justify a marketing approach in the management of a sports organization will be determined, which will allow to adapt to market changes to market changes and create a more qualitative and relevant sports product.

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Desai, Zeel, and Sujata Salvi. "Social Media Marketing and Cosmetic Industry." ANVESHAK-International Journal of Management 9, no. 1 (January 31, 2020): 22. http://dx.doi.org/10.15410/aijm/2020/v9i1/149822.

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Kojima, T. "Marketing System for Textile Apparel Industry." Sen'i Kikai Gakkaishi (Journal of the Textile Machinery Society of Japan) 46, no. 5 (1993): P178—P182. http://dx.doi.org/10.4188/transjtmsj.46.5_p178.

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Godiwalla, Yezdi H., and Shirley Y. Godiwalla. "Marketing issues for the hospital industry." International Journal of Health Care Quality Assurance 15, no. 1 (February 2002): 25–28. http://dx.doi.org/10.1108/09526860210415588.

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Prentice, Catherine, and Brian King. "Relationship marketing in the casino industry." Journal of Vacation Marketing 17, no. 1 (January 2011): 51–63. http://dx.doi.org/10.1177/1356766710391135.

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Beldona, Srikanth, Marvin Cetron, and Frederick DeMicco. "Niche Marketing In The Hospitality Industry." Atna - Journal of Tourism Studies 1, no. 1 (January 1, 2006): 114–22. http://dx.doi.org/10.12727/ajts.1.11.

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Around the world, more and more travellers are using their vacations to visit places and partake of activities that fewer and fewer of them would be interested in. This is not a paradox; it's the latest thing in market segmentation: niche marketing to ever smaller groups of people who share specific, often unique, interests and values.

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