Relevant bibliographies by topics / Marketing of Apiculture Industry

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  1. Journal articles
  2. Dissertations / Theses
  3. Books
  4. Book chapters
  5. Conference papers
  6. Reports

Academic literature on the topic 'Marketing of Apiculture Industry'

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Published: 18 May 2024

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Journal articles on the topic "Marketing of Apiculture Industry"

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Mushonga, Borden, Landouard Hategekimana, Gervais Habarugira, Erick Kandiwa, Alaster Samkange, and Basiamisi Victor Ernest Segwagwe. "Characterization of the Beekeeping Value Chain: Challenges, Perceptions, Limitations, and Opportunities for Beekeepers in Kayonza District, Rwanda." Advances in Agriculture 2019 (May 22, 2019): 1–9. http://dx.doi.org/10.1155/2019/5982931.

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A survey was undertaken to characterize the honey production value chain and identify the challenges, limitations, and opportunities for beekeepers in Kayonza District, Eastern Rwanda, in light of the stagnation of the apiculture industry. The majority (86%, n = 100) of the beekeepers were adult males. Most of the respondents (71%) lacked primary level education. The majority of the hives were made from hollow tree logs (40%), tree barks (12%), banana leaves/bark (11%), cow dung (8%), mud (7%), grass (6%), tree leaves (6%), and the rest (20%) were improved beehives, particularly Langstroth hives. The hive pests encountered were hive beetles (25%), small black ants (19%), wax moths (12%), lizards (8%), termites (7%), birds (6%), mites (3%), and mice (2%). Fifty-five percent of the respondents hung their hives on trees to prevent pest invasion with 95% effectiveness, 25% frequently smoked their hives with 85% effectiveness, 16% cleared the bushes around apiaries with 55% effectiveness, and 4% used traditional plant insect repellents with 35% effectiveness. Forty-one percent of the respondents lacked adequate information on beekeeping, 25% had inadequate time to work on apiaries, 24% had inadequate technical knowledge and implements, and 10% needed additional labour for managing apiaries. Based on the results of this study, beekeeping in Kayonza is still largely traditional, characterized by the use of antiquated production methods and underutilization of available marketing channels. Perceptions in the district are that beekeeping is for the poor and illiterate. Challenges and limitations of beekeeping in Kayonza District include lack of education, gender bias, pests and diseases, absconding and swarming of bees, high costs, and lack of modern apicultural equipment. However, the potential for developing beekeeping enterprise (opportunities) is immense given the abundance of wild bee populations, possibility of women participation, abundance of honey collection centres (market), and availability of technical support from Government and development agencies. In conclusion, this study advocates the need for intervention measures to educate and promote production and marketing of quality honey, tackle pest and disease for beekeepers and boost Rwanda’s apiculture industry.
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Purnomo, D., A. Bunyamin, W. Gunawan, N. A. Faizah, T. G. Danuwidjaja, L. N. Rohman, and R. Annisa. "Motivation, purpose, and purchasing frequency of honey consumption in West Java." IOP Conference Series: Earth and Environmental Science 948, no. 1 (December 1, 2021): 012070. http://dx.doi.org/10.1088/1755-1315/948/1/012070.

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Abstract Indonesia is home to the greatest diversity of social bees in all over Asia, particularly species of the genus Apis. Thus, expanding the apiculture industry for commercial development is highly considerable. Although this industry has not become a special concern, the products of this industry are very popular among the Indonesian people, both for health, lifestyle, and other benefits. Research plays an essential role for good decision making, however, there is little research related to honey marketing in Indonesia. In this study, we observed the honey consumption of 246 respondents living in West Java by using online questionnaires and Decision Tree Classification to contribute to honey marketing research. This research shows that the motivation of the respondents in buying honey was merely for health reasons and the main purpose was for personal consumption. As for purchasing frequency, 86% of respondents purchased honey more than once a month. Then, a classification model of honey purchasing frequency based on respondents’ demographics which has an accuracy of 70.3% was built. The study results should be considered by the food industry and honey producers to emphasize consumer behaviour to formulate a better marketing strategy.
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Ciappini, María C., and Amalia Calviño. "A Holistic View to Develop Descriptive Sheets for Argentinean Clover and Eucalyptus Unifloral Honey." Current Nutrition & Food Science 16, no. 6 (July 15, 2020): 919–27. http://dx.doi.org/10.2174/1573401314666180723161102.

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Background: Honey is a complex natural product that varies not only in sensory properties but also in chemical composition. The apiculture industry is interested in offering unifloral honey with specific palynological, physicochemical and sensory characteristics. However, to the best of our knowledge, no proper study has been reported in Argentina in this regard so far. Objective: The aim of this study was to develop descriptive sheets analyzing and compiling previous palynological, physicochemical and sensory data obtained from Argentine eucalyptus and clover unifloral honeys. Methods: The analysis included predominant and main secondary pollens; physicochemical characteristics as moisture content, acidity, ash content, electrical conductivity, fructose, glucose, maltose and sucrose, optical rotation and colour; antioxidant indicators as DPPH, TEAC, FRAC, OH; content of phenolic and flavonoids compounds and the main sensory descriptors like colour, smell, aromatic notes, sweetness and persistence. Results: The analysis was made by gathering 30 Eucalyptus honey (Eucalyptus spp.) and 55 clover honey (Trifolium sp.). Forty-one morphological pollen types were recognized. The set of physicochemical measures for honey met quality specifications for international marketing. Colour and odour intensity, higher for eucalyptus honey, were identified as the main differentiating sensory attributes. Conclusion: An holistic analysis of all these properties allows to determine quality and certification of Argentinean eucalyptus and clover unifloral honey. The intervals of variation of selected palynological, physicochemical and sensory variables gathered in the descriptive sheets allow us to decide whether or not a sample of honey can be classified as belonging to one of these floral origins.
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Kryvda, М. І. "Development of apiculture in the Zhytomyr region." Scientific Messenger of LNU of Veterinary Medicine and Biotechnologies 20, no. 83 (March 2, 2018): 208–11. http://dx.doi.org/10.15421/nvlvet8340.

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Ukraine is compelling in looking for ways for its agriculture products in new markets, like European or Asian, in today's realities. One of the agriculture branches, which is promising in looking for new markets, is considered beekeeping. This industry provides high-quality, nutritious, biologically active products and also allows to enter Ukrainian farmers in the international markets. Beekeeping is not only the direction of agricultural industry, but long time respected industry. UN organization says that beekeeping can be a key element to problem solving the global food crisis. Honey is a product that is one of the first to enter the level of trade relations. Currently, the global honey market is considered not only as maximal globalized as possible, but also one, wich often suffers to falsifications, therefore the control of the quality and safety of beekeeping products is the key to the success of the aforementioned industry. The purpose of this article was to analyze the development of beekeeping in the Zhytomyr region. Zhytomyr region, in some its areas, can make the honey production like a business card. The studying and comparison of information about beekeeping development was carried out in the context of the districts on the basis of statistical data from the Main Directorate of Veterinary Medicine of the State Service of Ukraine for Food Safety and Consumer Protection in the Zhytomyr region. In the article presented the analysis of the information about the number of apiaries and the number of api-families, which was registered in the different districts of the Zhytomyr region. The vast majority of the apiaries are privately owned in Zhytomyr region. Only less than 1% percent of the apiaries are in the public sector. This case is complicating the quality control of products. We estimated the middle size of the apiary. These intents were based on the number of the bee-families and numerous of bee-gardens in the regions of the Zhytomyr region. The percentage of apiaries certification was determined, which was a marker of quality and safety of the beekeeping products held in these farms. This index reaches 100% in some regions. Laboratory tests of detecting bee-diseases showed predominantly a positive epizootic situation in regional bee-farms.
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Devkota, KH. "Benefit-Cost Analysis of Apiculture Enterprise: A Case Study of Jutpani VDC, Chitwan, Nepal." Journal of the Institute of Agriculture and Animal Science 27 (May 1, 2006): 119–25. http://dx.doi.org/10.3126/jiaas.v27i0.704.

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A survey study was conducted to study the benefit-cost analysis of apiculture enterprise in Jutpani VDC, Chitwan district. Data were collected by interviewing randomly selected 18 beekeepers for sample survey. Benefit : Cost (BC) ratio of apiculture was computed by including and excluding the revenue obtained from colony selling. Only 61.11% of beekeepers sold bee colonies for earning income. The study revealed that BC ratios of apiculture were 2.41 and 1.58 in the case of inclusion and exclusion of the income received from the colony selling, respectively. It showed that apiculture industry was running in profit in both cases. In the former case, the BC ratio ranged from 0.97 to 6.22 and about 88.88% beekeepers were in profit. The BC ratio in the later case ranged from 0.43 to 3.41 and about 77.77% beekeepers were in profit. The number of colonies ranged from 2 to 54 with an average of 21.33 colonies per bee farm. In the former case, average annual income was Rs. 70758.33 (US$ 969.29 approximately) per farm and Rs. 49588.31 (US$ 679.29 approximately) in the later case. Likewise, the average income per colony per annum was Rs. 3317.31 (US$ 45.44) and Rs. 1777.65 (US$ 24.35 approximately) in the former and later case, respectively. Key words : Apiculture, benefit-cost ratio, beekeeper J. Inst. Agric. Anim. Sci. 27:119-125 (2006)
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Agboola, I. S., J. A. George-Onaho, J. A. Ete, and A. E. Ayandokun. "Contribution of apiculture in social and economic development of Nigeria." Journal of Applied Sciences and Environmental Management 25, no. 9 (December 28, 2021): 1559–62. http://dx.doi.org/10.4314/jasem.v25i9.2.

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There is urgent need to rescue Nigerian economy from deluge of crisis it is been confronted with atthe present time. To achieve this, it is pivotal to explore various potentials available in the country to solve her problem. Therefore, this paper examines the potential of apiculture industry in social and economic development of the nation. Hive products such as beewax, propolis, pollen and royal jelly are known to have contributed largely to the economic development of advanced countries like China, Turkey, Mexico, Argentina, Hungary, Australia and Canada. While the practice provides job opportunities for people of all classes, it also boosts productivity of other agricultural crops. Honey from Nigeria will command higher demand and prices in the world market for its medicinal and antimicrobial qualities, thereby serving as a good foreign exchange commodity in international market. As part of its contribution to economic growth, apiculture is a good source of income for beekeepers, it involves the use of little land. It empowers small scale farmers and also does not damage the environment. The paper also stressed that apiculture is not only important for generating income, it also curbs against rural migration. Apiculture protects the environment and also an important non-timber forest product.
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Hou, Yulu, Zhijun Zhao, Haibin Dong, Jiliang Ma, and Yun Gao. "Beekeeping Behavior of Chinese Beekeepers Shows Spatial Contraction." Agriculture 14, no. 4 (March 28, 2024): 540. http://dx.doi.org/10.3390/agriculture14040540.

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Apiculture is an important industry closely related to the national economy and people’s livelihoods. Beekeepers’ behavior is an important factor affecting the yield, quality, and benefits of apiculture. However, there is a lack of a systematic understanding of the long-term changes in beekeeping decisions made by beekeepers. Using panel data, we analyzed the dynamic trends and related influencing factors of decisions made by beekeeping models, honey source plant selection, and the migration flow space of beekeepers from 2009 to 2020. The results showed that the proportion of the LMB model decreased, while the PAB and SMB models continued to increase, the frequency of utilization of the main nectar source plants for honey collection decreased, and the concentration of migratory flow of beekeeping increased. Behavior of beekeepers from 2009 to 2020 showed a certain degree of spatial contraction, which seriously restricted the effective use of nectar plant resources. Family attributes, economic status, beekeeping models, and disaster conditions directly or indirectly affected beekeepers’ decisions. We propose a series of recommendations to facilitate the transformation and advancement of the Chinese bee industry. This study promotes an understanding of sustainable development of the bee industry in China and other countries worldwide.
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Njukang, Akongte Peter, Dongwon Kim, Eun-Jin Kang, Hee-Geun Park, and Yong-Soo Choi. "Status of Honey Bee (Apis mellifera L.) Industry in Cameroon: A Review Article." Journal of Apiculture 36, no. 1 (April 30, 2021): 1–10. http://dx.doi.org/10.17519/apiculture.2021.04.36.1.1.

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Aleksiev, Georgi. "Dynamic of the processing and trade with Bulgarian apiculture products." Scientific Works LXII, no. 2 (October 27, 2021): 100–105. http://dx.doi.org/10.22620/sciworks.2020.02.010.

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The production potential of Bulgarian beekeeping has changed dynamically over the last ten years. The transformation of the sector leads to its sustainable development but at the same time creates several problems for the realization of Bulgarian bee products at an adequate market price. The aim of the present study is to investigate the dynamics of the processing and marketing of Bulgarian apiculture products. In order to achieve this goal the following tasks need to be solved: to analyze the possibilities for realization of the Bulgarian bee products, and the analysis also focuses on the sustainability of the processing and distribution chain of these products. Methods used are analysis and synthesis, induction and deduction, statistical processing of information, etc..
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Han, Jae-Hwan. "A Study on Management of Apiary and Main Factors for Developing the Beekeeping Industry in Korea." Journal of Apiculture 30, no. 2 (June 30, 2015): 127. http://dx.doi.org/10.17519/apiculture.2015.06.30.2.127.

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Dissertations / Theses on the topic "Marketing of Apiculture Industry"

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Baidya, Manish. "Apiculture marketing through cooperatives in West Bengal with special reference to South 24 Pargonas and North Dinajpur Districts." Thesis, University of North Bengal, 2017. http://ir.nbu.ac.in/handle/123456789/2595.

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Sousa, Sara Vanessa Ferreira de. "Marketing in the publishing industry." Master's thesis, Instituto Superior de Economia e Gestão, 2016. http://hdl.handle.net/10400.5/12858.

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Mestrado em Marketing
Nos dias de hoje, estamos a ver uma série de diferenças nas nossas vidas devido à evolução da tecnologia. Uma delas é que os leitores estão a utilizar cada vez mais dispositivos electrónicos para ler os seus livros favoritos e a comprarem eBooks. Mas continuamos a ver os livros em papel a serem vendidos online ou em livrarias. Por outras palavras, vivemos numa era digital. O propósito desta investigação é saber como é que o marketing digital influencia a indústria das editoras de livros, cujas estão a ter muitos problemas hoje em dia, especialmente a ter uma quebra nas vendas e nos lucros no tempo presente. Este estudo focará mais especificamente nas campanhas de marketing e nos hábitos e preferências dos leitores. É também analisado as percepções dos leitores em relação à forma como adquirem livros e o porquê da frequência de compra dos mesmos, seja esta baixa ou alta. A experiência de compra de livros numa livraria e comprar online é também analisada do ponto de vista dos leitores, ou noutras palavras, clientes. De forma a responder às questões de investigação, a metodologia escolhida para este estudo é utilizado o método quantitativo, visto que é utilizada uma abordagem dedutiva e uma estratégia de utilização de questionários. Isto permite recolher um elevado número de dados com uma margem de erro baixa.Em conclusão, este estudo é útil para as editoras para percebem melhor as preferências, saber as experiências e necessidades dos leitores.
Nowadays, we are seeing a lot of differences in our lives due to the evolution of technology. One of them is that readers are using more and more digital devices to read their favourite books and are buying eBooks. But we continue seeing the traditional books being sold online or in bookshops. In other words, we live in a digital era. The aim of this dissertation is to know how digital marketing influences the publishing industry which is encountering so many problems, especially having a drop in the sales and profits at the present time. More specifically focusing on the marketing campaigns and the readers' habits and reading preferences. This study also analyses the perceptions of the readers regarding the way they buy books and about the rate at which people buy them, independently of whether this is low or high. The experience of buying a book in a bookshop and buying online is also analysed from the point of view of the readers, or in another words, customers. In an attempt to develop this dissertation, the methodology chosen for this study is a quantitative method, due to a deductive approach and using a survey strategy. This allows collecting a large amount of data with a low margin of error. Since the time for the dissertation is short, the study is cross-sectional. In conclusion, this study is useful for the publishers to get to know the preferences, experience and needs of the readers.
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Shamal, Anmol. "The Pharmaceutical Industry And Marketing." Case Western Reserve University School of Graduate Studies / OhioLINK, 2021. http://rave.ohiolink.edu/etdc/view?acc_num=case1621703208673048.

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Rožek, Jan. "Marketing of the gambling industry." Master's thesis, Vysoká škola ekonomická v Praze, 2010. http://www.nusl.cz/ntk/nusl-74078.

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This thesis is studying the current global as well as Czech gambling industry with the focus on internet gambling activities. The work begins with the description of various gambling activities. The focus is taken on the internet gambling activities with description of the specifics and the current European as well as US legal frame. Next part is dedicated to the psychology of gambling together with the pathological gambling addiction. In next part the thesis studies the current situation on the Czech market - history, main official legal providers as well as main grey market providers. Second part of the work is the case study of the launch of the internet lottery games by Fortuna Entertainment Group. This case study is based on a desk research of previous successful best practices in the internet gambling industry from all around the world.
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Čmielová, Zuzana. "Marketing Strategies in Fashion Industry." Master's thesis, Vysoká škola ekonomická v Praze, 2012. http://www.nusl.cz/ntk/nusl-162650.

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The goal of this thesis is to define the fashion industry and identify the key developments that the segment has undertaken over the last two to three decades including the drivers behind these changes. Specifically, the thesis will provide insights into the financial indicators of the industry and review some of the most recent trends such as globalisation of supply chains and internationalisation of fashion retailers. The second section of the theoretical part will try to identify what are the characteristics of fast fashion customers and what influences motivate their shopping behaviour. Specifically, some of the academic concepts will be examined and put into the context of fast fashion -- these include fashion involvement and fashion consciousness, the influence of opinion leadership and the trend of social shopping. The latest part of the theoretical section will examine the contemporary marketing strategies in the fast fashion segment some of which has been spread over the whole fashion market. Amongst the most vital ones is the change in supply chain management strategies, the shortening of the fashion life cycle and its impact on the frequency of stock replenishment. In addition, the theoretical part will examine the rising power of the internet, its effect on online shopping and the overall transformation of media towards digital communication with the growing influence of fashion bloggers. The goal of the practical part of the thesis is to conduct extensive analysis of the fashion strategies of the two selected fast fashion retailers -- Zara and H&M. These were chosen on the basis of their global success and outstanding financial performance even in the period of economic downturn which makes their strategies unique and worth analysing. Each brand has a distinct approach to its marketing strategy and in many of the elements they are fundamentally different, yet both approaches has enabled the brands to achieve international success and build highly profitable businesses. To review the complexity of different aspects of their strategies, the 7p's framework will be used.
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Fan, Ka-man Carmen, and 范嘉敏. "Marketing practice of infant formula industry and marketing regulations." Thesis, The University of Hong Kong (Pokfulam, Hong Kong), 2012. http://hub.hku.hk/bib/B48423075.

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Rampant violations of the International Code of Marketing of Breast-milk Substitutes were reported. Evidence showed that the infant formula industry keeps on finding ways to promote their products aggressively. This project proposes to review marketing practice of infant formula industry and marketing regulations in regions with various degrees of the code implementation. Relevant electronic reports published by the Hong Kong government were searched. A literature search of the PubMed and Google Scholar were performed. Research papers given by local baby formula industry were obtained from the corresponding websites. Local Chinese newspapers were also used in this project. The Hong Kong Code of Marketing of Breast-milk Substitutes should never only rely on self-disciplines of infant formula industry. Also, strict enforcement of the regulatory provisions and compliance monitoring or reporting systems, accompanied by training and systematic education are the essential elements for tackling the marketing malpractice of infant formula industry. Furthermore, a continuing constructive and responsible cooperation between the Hong Kong government and different stakeholders is also a critical factor to protect infants and parents from the marketing malpractice.
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Master of Public Health
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黎永亮 and Wing-leung Lai. "New marketing paradigms in pharmaceutical industry." Thesis, The University of Hong Kong (Pokfulam, Hong Kong), 1996. http://hub.hku.hk/bib/B31267257.

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Wilkinson, John Nicholas. "Marketing in the health club industry." Thesis, City, University of London, 1996. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.319651.

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Lee-Palis, Melissa. "Marketing Strategies in the Luxury Industry." Master's thesis, Vysoká škola ekonomická v Praze, 2015. http://www.nusl.cz/ntk/nusl-201799.

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The aim of this thesis is to determine the marketing strategies used in the luxury industry differentiate luxury from premium and research the motivations values and beliefs of luxury consumers. Research was done on five main luxury activities: fashion and leather goods jewelry and watches and perfumes and cosmetics spirits and automobiles. The literature part has been structured in a way to present the evolution of the luxury industry and its development over the course of years. The section then goes onto clearly defining what luxury is and stating the different industries found in the luxury market. The secondary research identified the use of five different marketing strategies in the luxury industry. A survey was then conducted in order to understand consumer s motivations for purchasing luxury goods and their beliefs values and view s on luxury products. Results showed that the majority of survey participants agreed there existed a difference between premium and luxury and that quality and craftsmanship are the biggest motivators for purchasing luxury goods. The survey was carried out worldwide but there was a greater focus on consumers from North America and Europe. Survey participants were categorized into three target groups: management students managers with high disposable income and regular luxury consumers. Based on the findings the author made recommendations for new entrants into the luxury industry according to each marketing strategy.
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Lai, Wing-leung. "New marketing paradigms in pharmaceutical industry /." Hong Kong : University of Hong Kong, 1996. http://sunzi.lib.hku.hk/hkuto/record.jsp?B18156368.

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Books on the topic "Marketing of Apiculture Industry"

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Hodges, Alan W. Economic impact of the Florida apiculture industry. Gainesville, FL: University of Florida, Institute of Food and Agricultural Sciences, Florida Agricultural Experiment Station, Florida Cooperative Extension Service, Food and Resource Economics Dept., 2001.

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Singhvi, Ashok. Wool marketing. Jaipur, India: University Book House, 1993.

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Pearce, Paul. Marketing construction. Ascot: Chartered Institute of Building, Professional Services, 1998.

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Todd, Freeman Jackie, and South-Western Educational Publishing, eds. Hospitality marketing. Mason, OH: South-Western, 2002.

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René, Chatain, ed. Marketing pharmaceutique. Paris: Technique et documentation-Lavoisier, 1986.

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Dēmoutsos, Andreas I. Marketing trophimōn. Athēna: A.I. Dēmoutsos, 1988.

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Marketing in the hospitality industry. 4th ed. East Lansing, Mich: Educational Institute, American Hotel & Lodging Association, 2003.

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Hall, Charles W. Marketing in the music industry. Needham Heights, MA: Simon & Schuster Custom Pub., 1996.

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Sharma, Suresh Datt. Marketing strategy in Indian industry. New Delhi, India: Anmol Publications, 1988.

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Andrew, Carey, and Jordan & Sons Limited., eds. Britain's direct marketing industry, 1988. Bristol: Jordan, 1988.

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Book chapters on the topic "Marketing of Apiculture Industry"

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Ryu, Sunghan. "Marketing Management." In Media and Entertainment Industry Management, 159–234. London: Routledge, 2024. http://dx.doi.org/10.4324/9781003271222-8.

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Alsem, Karel Jan. "Industry analysis." In Applied Strategic Marketing, 142–70. Abingdon, Oxon ; New York, NY : Routledge, 2019. | “Published in Dutch by Noordhoff Publishers, 1993, 2017.”: Routledge, 2019. http://dx.doi.org/10.4324/9780429823374-8.

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Alsem, Karel Jan. "Industry analysis." In Strategic Marketing Planning, 157–85. 2nd ed. London: Routledge, 2023. http://dx.doi.org/10.4324/9781003381488-8.

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Bamberger, Boas, Christian Homburg, Matthias Staritz, and Stephan Bingemer. "Commodity Differentiation: A Cross-Industry Approach." In Commodity Marketing, 21–42. Cham: Springer International Publishing, 2022. http://dx.doi.org/10.1007/978-3-030-90657-3_2.

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Papadas, Karolos. "Green Marketing Strategy." In Industry, Innovation and Infrastructure, 1–12. Cham: Springer International Publishing, 2020. http://dx.doi.org/10.1007/978-3-319-71059-4_121-1.

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Hill, John. "Marketing Advertisement Space." In The British Newspaper Industry, 162–69. London: Palgrave Macmillan UK, 2016. http://dx.doi.org/10.1007/978-1-137-56897-7_17.

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Hill, John. "Marketing the Product." In The British Newspaper Industry, 170–77. London: Palgrave Macmillan UK, 2016. http://dx.doi.org/10.1007/978-1-137-56897-7_18.

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Rapp, Reinhold. "Customer Relationship Marketing in the Airline Industry." In Relationship Marketing, 317–31. Berlin, Heidelberg: Springer Berlin Heidelberg, 2000. http://dx.doi.org/10.1007/978-3-662-09745-8_18.

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Arnold, Erik. "Marketing — Price." In Competition and Technological Change in the Television Industry, 122–35. London: Palgrave Macmillan UK, 1985. http://dx.doi.org/10.1007/978-1-349-07492-1_10.

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Arnold, Erik. "Marketing — Quality." In Competition and Technological Change in the Television Industry, 136–47. London: Palgrave Macmillan UK, 1985. http://dx.doi.org/10.1007/978-1-349-07492-1_11.

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Conference papers on the topic "Marketing of Apiculture Industry"

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Tyagi, Samarth Singh, and Mahima Mishra. "Guerilla marketing and marketing innovations in industry 4.0." In INTERNATIONAL CONFERENCE ON INNOVATIONS IN ROBOTICS, INTELLIGENT AUTOMATION AND CONTROL. AIP Publishing, 2023. http://dx.doi.org/10.1063/5.0176237.

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Hermawan, Daniel. "Marketing Innovation in Industry 4.0: Experiential Marketing Practices in the Culinary Industry." In International Conference on Business, Economy, Entrepreneurship and Management. SCITEPRESS - Science and Technology Publications, 2019. http://dx.doi.org/10.5220/0009958400430048.

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Dumitrescu, Carmen Simona, Cosmin Salasan, Elena Pet, Sorin Mihai Stanciu, and Raul Pascalau. "ASPECTS REGARDING THE EVOLUTION OF APICULTURE." In 22nd SGEM International Multidisciplinary Scientific GeoConference 2022. STEF92 Technology, 2022. http://dx.doi.org/10.5593/sgem2022v/6.2/s29.85.

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The growth of the world population, the technical-scientific and socio-economic evolution have led to the increase of the need for food products and the diversification of their range. Under these conditions, beekeeping acquires an increasingly important role as a food supply (honey) but also as a vector of growth of agricultural vegetal production through crop pollination. It also provides various products with a role in maintaining the health of the population through products with high prophylactic and therapeutic value. From a social and economic point of view, it is recognized that this branch of activity contributes to ensuring the prosperity of the population, especially in rural areas, through an additional source of income and the superior use of natural and human resources. In addition, beekeeping takes on an increased importance by supporting and stimulating the natural environment through the undeniable effects on floral biodiversity. Beekeeping is practiced in all European countries, to a greater or lesser extent. And compared to other agricultural branches, where the investments are necessary to start the activity and the expenses for current activities are much higher, in beekeeping all these are located at a much more reasonable level. Another important aspect that needs to be maintained is related to technological development, in beekeeping activity there is no need for highly advanced techniques and technologies to obtain quality products, but involvement is needed. Beekeeping is the branch of agriculture in which Romania could play an important role at European level, but as in other agricultural branches, a critical point in beekeeping is the association and the marketing of products. Within this work, a brief analysis of beekeeping within the European Union is carried out, the extent of this activity as several persons involved in each state, the number of hives and productions obtained, using descriptive statistical methods and graphic processing of the obtained data.
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Zharina, O. Y. "NON-ALCOHOLIC DRINKS MARKETING." In Current issues in the beverage industry. Author-online, 2019. http://dx.doi.org/10.21323/978-5-6043128-4-1-2019-3-92-94.

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Kordon, Arthur. "Marketing computational intelligence in industry." In 2010 IEEE Congress on Evolutionary Computation (CEC). IEEE, 2010. http://dx.doi.org/10.1109/cec.2010.5586356.

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Ling, Kedi. "A Rising Marketing Star – A Study into Douyin Marketing." In 2021 3rd International Conference on Economic Management and Cultural Industry (ICEMCI 2021). Paris, France: Atlantis Press, 2021. http://dx.doi.org/10.2991/assehr.k.211209.198.

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Lyubenov, Lyubomir, Atanas Atanasov, and Ivaylo Hristakov. "Profitableness and perspective of the apiculture in North-eastern Bulgaria." In Research for Rural Development 2021 : annual 27th International scientific conference proceedings. Latvia University of Life Sciences and Technologies, 2021. http://dx.doi.org/10.22616/rrd.27.2021.024.

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The trends in the change of the profitability of Bulgarian beekeeping starting from the country’s accession to the European Union (EU) in 2007 to the present 2020, are being studied, depending on the changes in the market price of honey and its prime cost. The survey was conducted among selected apiaries in North-eastern Bulgaria. It has been found that they achieve a small net profit when selling conventional honey in the organizational markets – EUR 3.78 kg-1. The realization of organic honey as a raw material in the organizational markets is not profitable for them. The apiaries have a net profit of EUR 7.98 kg-1 for conventional and EUR 7.91 kg-1 for organic honey, with distribution to a consumer market sale. The apiaries in Ruse district achieve 10.26% profitability of turnover in sales on conventional consumer markets, 8.83% in organic consumer markets and 8.2% in organizational conventional markets. Improving their profitability requires: 1) marketing strategies, through regional and cross-sectoral integration; 2) the production of royal jelly, pollen and propolis with high added value; 3) introduction of new technologies, increase in labour productivity, and 4) state subsidies to a hive for ecosystem pollination service.
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Voynilovych, Vita, and Nataliia Ilchenko. "SOCIAL MARKETING IN THE FASHION INDUSTRY." In PUBLIC COMMUNICATION IN SCIENCE: PHILOSOPHICAL, CULTURAL, POLITICAL, ECONOMIC AND IT CONTEXT. European Scientific Platform, 2020. http://dx.doi.org/10.36074/15.05.2020.v1.11.

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Naumova, Olena, and Antonina Kotova. "GREENWASHING MARKETING CONCEPT IN FASHION INDUSTRY." In 3rd International conference on corporation management. Scientific Center of Innovative Research OÜ, 2023. http://dx.doi.org/10.36690/iccm-2023-137.

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Guo, Xiaoyu, Weiyue Li, Hongrui Hu, Lisi He, and Shengjie Li. "Influencer Marketing and Traditional Marketing in China: How Does Influencer Marketing in the Leisure Food Industry Affect Purchase Intention." In 2021 3rd International Conference on Economic Management and Cultural Industry (ICEMCI 2021). Paris, France: Atlantis Press, 2021. http://dx.doi.org/10.2991/assehr.k.211209.249.

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Reports on the topic "Marketing of Apiculture Industry"

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Taylor, Robert. Manufacturing Improvement Program for the Oil and Gas Industry Supply Chain and Marketing Cluster. Office of Scientific and Technical Information (OSTI), September 2016. http://dx.doi.org/10.2172/1336601.

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Finkelstain, Israel, Steven Buccola, and Ziv Bar-Shira. Pooling and Pricing Schemes for Marketing Agricultural Products. United States Department of Agriculture, August 1993. http://dx.doi.org/10.32747/1993.7568099.bard.

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In recent years there has been a growing concern over the performance of Israel and U.S. agricultural marketing organizations. In Israel, poor performance of some marketing institutions has led to radical reforms. Examples are the two leading export industries - citrus and flowers. In the U.S., growth of local market power is eliminating competitive row product prices which served as the basis for farmer cooperative payment plans. This research studies, theoretically, several aspects of the above problem and develops empirical methods to assess their relative importance. The theoretical part deals with two related aspects of the operation of processing and marketing firms. The first is the technological structure of these firms. To this end, we formalize a detailed theory that describes the production process itself and the firm's decision. The model accounts for multiple products and product characteristics. The usefulness of the theory for measurement of productivity and pricing of raw material is demonstrated. The second aspect of the processing and marketing firm that we study is unique to the agricultural sector, where many such firms are cooperatives. In such cooperative an efficient and fair mechanism for purchasing raw materials from members is crucial to successful performances of the firm. We focus on: 1) pricing of raw materials. 2) comparison of employment of quota and price regimes by the cooperative to regulate the quantities, supplied by members. We take into consideration that the cooperative management is subject to pressure from member farmers. 3) Tier pricing for raw materials in order to ensure efficiency and zero profits at the cooperative level. This problem is examined in both closed and open cooperatives. The empirical part focuses in: 1) the development of methodologies for estimating demand for differentiated products; 2) assessing farmers response to component pricing; 3) measurement of potential and actual exploitation of market power by an agricultural marketing firm. The usefulness of the developed methodologies are demonstrated by several application to agricultural sub-sectors, including: U.S. dairy industry, Oregon wine industry, Israeli Cotton industry and Israeli Citrus industry.
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Berndt, Ernst, Linda Bui, David Reiley, and Glen Urban. The Roles of Marketing, Product Quality and Price Competition in the Growth and Composition of the U.S. Anti-Ulcer Drug Industry. Cambridge, MA: National Bureau of Economic Research, October 1994. http://dx.doi.org/10.3386/w4904.

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Lowe, Nichola J. Overcoming the Challenges of Cooperation: The Case of Joint Upgrading in Guadalajara's Apparel Industry. Inter-American Development Bank, March 2003. http://dx.doi.org/10.18235/0008903.

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This paper examines local efforts to facilitate interactive learning and knowledge sharing among small and medium-sized apparel manufacturers in Guadalajara, Mexico. It focuses on a government-sponsored training program that gets design-oriented and technologically-advanced producers (most of which are of medium size) to team up with their less experienced local counterparts. Under the close supervision of skilled mentor firms, smaller-sized and bare bones manufacturers from Guadalajara's historic apparel cluster are experimenting with higher-valued added processes, like product design, marketing and full-package production. Close attention is paid to the innovative planning practices of and adaptive problem-solving techniques used by program administrators as they attempt to secure a commitment to mentoring from local firms, help those active in mentoring over-come the real challenges and constraints of cooperation and sustain joint upgrading efforts by helping participants realize the larger developmental value of this form of dynamic collective action.
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Busso, Matías, Kyunglin Park, and Nicolás Irazoque. Research Insights: Which Managerial Skills Training Policies Are Most Effective? Inter-American Development Bank, November 2023. http://dx.doi.org/10.18235/0005302.

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Job training programs for firm managers or entrepreneurs are effective at increasing firm productivity, profits, and firm survival rates. Training skills in human resources, soft skills, marketing, and finance-accounting are most likely to improve firm performance. The impact was maximized when delivering training sessions for entrepreneurs and managers in the manufacturing and services sector. The key is to design training programs tailored to different participant groups, based on the demand in their respective industry and business contexts.
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Finkelshtain, Israel, and Tigran Melkonyan. The economics of contracts in the US and Israel agricultures. United States Department of Agriculture, February 2008. http://dx.doi.org/10.32747/2008.7695590.bard.

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Research Objectives 1) Reviewing the rich economic literature on contracting and agricultural contracting; 2) Conducting a descriptive comparative study of actual contracting patterns in the U.S. and Israeli agricultural sectors; 3) Theoretical analysis of division of assets ownership, authority allocation and incentives in agricultural production contracts; 4) Theoretical analysis of strategic noncompetitive choice of agricultural production and marketing contracts, 5) Empirical studies of contracting in agricultural sectors of US and Israel, among them the broiler industry, the citrus industry and sugar beet sector. Background Recent decades have witnessed a world-wide increase in the use of agricultural contracts. In both the U.S. and Israel, contracts have become an integral part of production and marketing of many crops, fruits, vegetables and livestock commodities. The increased use of agricultural contracts raises a number of important economic policy questions regarding the optimal design of contracts and their determinants. Even though economists have made a substantial progress in understanding these issues, the theory of contracts and an empirical methodology to analyze contracts are still evolving. Moreover, there is an enormous need for empirical research of contractual relationships. Conclusions In both U.S. and Israel, contracts have become an integral part of production and marketing of many agricultural commodities. In the U.S. more than 40% of the value of agricultural production occurred under either marketing or production contracts. The use of agricultural contracts in Israel is also ubiquitous and reaches close to 60% of the value of agricultural production. In Israel we have found strategic considerations to play a dominant role in the choice of agricultural contracts and may lead to noncompetitive conduct and reduced welfare. In particular, the driving force, leading to consignment based contracts is the strategic effect. Moreover, an increase in the number of contractors will lead to changes in the terms of the contract, an increased competition and payment to farmers and economic surplus. We found that while large integrations lead to more efficient production, they also exploit local monopsonistic power. For the U.S, we have studied in more detail the choice of contract type and factors that affect contracts such as the level of informational asymmetry, the authority structure, and the available quality measurement technology. We have found that assets ownership and decision rights are complements of high-powered incentives. We have also found that the optimal allocation of decision rights, asset ownership and incentives is influenced by: variance of systemic and idiosyncratic shocks, importance (variance) of the parties’ private information, parameters of the production technology, the extent of competition in the upstream and downstream industries. Implications The primary implication of this project is that the use of agricultural production and marketing contracts is growing in both the US and Israeli agricultural sectors, while many important economic policy questions are still open and require further theoretical and empirical research. Moreover, actual contracts that are prevailing in various agricultural sectors seems to be less than optimal and, hence, additional efforts are required to transfer the huge academic know-how in this area to the practitioners. We also found evidence for exploitation of market powers by contactors in various agricultural sectors. This may call for government regulations in the anti-trust area. Another important implication of this project is that in addition to explicit contracts economic outcomes resulting from the interactions between growers and agricultural intermediaries depend on a number of other factors including allocation of decision and ownership rights and implicit contracting. We have developed models to study the interactions between explicit contracts, decision rights, ownership structure, and implicit contracts. These models have been applied to study contractual arrangements in California agriculture and the North American sugarbeet industry.
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Smit, Edward, Erik Koolstra, and Tomasz Zdonkiewicz. PR-472-174502-R01 Pipeline Construction Using Mechanical Connectors. Chantilly, Virginia: Pipeline Research Council International, Inc. (PRCI), April 2018. http://dx.doi.org/10.55274/r0011474.

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Construction of subsea pipelines using mechanical connections rather than welding has been proposed by various parties during the past decades and has been the subject of various studies. Despite the extensive use of mechanical connections in offshore (deep water) drilling and active marketing by various vendors, to date the use of mechanical connections instead of welding as the primary means of joining line pipe into subsea pipelines has been limited to a couple of small pilot projects. Therefore, a thorough and systematic study of the current industry status for mechanical connectors for line pipe joining has been performed. The results of the study are presented in this report, along with the assessment of the viability of mechanical connectors as alternative to welding for a range of pipeline applications.
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Bonita, Manuel, Fernando Correa, Harri Ahveninen, and Pertti Veijalainen. Forest Clusters: A Competitive Model for Latin America. Inter-American Development Bank, March 2002. http://dx.doi.org/10.18235/0008811.

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contribute to success in the forest business. These include sound macroeconomic and long-term forest policies, secure land tenure, support from related education and technology programs, and cooperation among the various industries involved in producing and marketing forest products and services. The basic objective of this document is to examine the potential for creating forest clusters in Latin America. These clusters are based on the experience of Nordic countries and on studies of six natural resource-based clusters, identified by ECLAC/CEPAL. Specifically, this study aims to: 1) Identify issues and opportunities for forestry and the forest industry as a vehicle for development in Latin America; 2) Define lessons for forest cluster development in Latin America in the light of good-practice experiences in the Nordic countries; 3) Formulate policy recommendations for the selected Latin American countries on how to develop and environmentally manage different types of forest clusters.
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Jebrail, F. F., and R. S. Kistler. L51753 Natural Draft Aerial Coolers. Chantilly, Virginia: Pipeline Research Council International, Inc. (PRCI), January 1996. http://dx.doi.org/10.55274/r0010422.

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In recent years, environmental regulations have tightened and community involvement in environmental issues has increased. The pipeline industry has responded by attempting to reduce the negative economic and environmental impact of conventional air-cooled heat exchangers, which are characterized by high noise levels, excessive energy consumption, and high maintenance costs. While industry has had limited success in reducing air cooler noise using silencers and timed variable-speed fans, these solutions are costly. The most effective noise reduction method is to reduce or eliminate noise at its source. The primary goals of this investigation were to address key technical issues and to document natural draft aerial cooler (NDAC) design knowledge. The following objectives were identified: - Form a project team from PRCI-recommended aerial cooler manufacturers to design a quiet aerial cooler - Conduct technical and economic analyses to determine the actual operating needs and constraints of NDACs - Conduct market analyses to evaluate and identify the marketing issues associated with NDACs - Document the results of the project in a final report In recent years, the number of environmental permits mandating the use of natural draft aerial coolers to reduce noise has increased. Natural draft aerial cooler technology can potentially eliminate noise and improve operational energy efficiency. A broad group of applications could benefit from this technology, including natural gas, engine jacket water, auxiliary water, and engine lube oil cooling. With noise regulations and penalties becoming increasingly stringent, natural draft heat transfer technology is becoming more important. No organization has as yet fully investigated it. The technical and economic feasibility of NDACs were investigated for natural gas, engine jacket water, auxiliary water, and lube oil cooler applications.
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Hotsur, Oksana. SOCIAL NETWORKS AND BLOGS AS TOOLS PR-CAMPAIGN IMPLEMENTATIONS. Ivan Franko National University of Lviv, March 2021. http://dx.doi.org/10.30970/vjo.2021.50.11110.

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The article deals with the ways in which social networks and the blogosphere influence the formation and implementation of a PR campaign. Examples from the political sphere (election campaigns, initiatives), business (TV brands, traditional and online media) have revealed the opportunities that Facebook, Telegram, Twitter, YouTube and blogs promote in promoting advertising, ideas, campaigns, thoughts, or products. Author blogs created on special websites or online media may not be as much of a tool in PR as an additional tool on social media. It is noted that choosing a blog as the main tool of PR campaign has both positive and negative points. Social networks intervene in the sphere of human life, become a means of communication, promotion, branding. The effectiveness of social networks has been evidenced by such historically significant events as Brexit, the Arab Spring, and the Revolution of Dignity. Special attention was paid to the 2019 presidential election. Based on the analysis of individual PR campaigns, the reasons for successful and unsuccessful campaigns from the point of view of network communication, which provide unlimited multimedia and interactive tools for PR, are highlighted. In fact, these concepts significantly affect the effectiveness of the implementation of PR-campaign, its final effectiveness, which is determined by the achievement of goals. Attention is drawn to the culture of communication during the PR campaign, as well as the concepts of “trolls”, “trolling”, “bots”, “botoin industry”. The social communication component of these concepts is unconditional. Choosing a blog as the main tool of a marketing campaign has both positive and negative aspects. Only a person with great creative potential can run and create a blog. In addition, it takes a long time. In fact, these two points are losing compared to other internet marketing tools. Further research is interesting in two respects. First, a comparison of the dynamics of the effectiveness of PR-campaign tools in Ukraine in 2020 and in the past, in particular, at the dawn of state independence. Secondly, to investigate how/or the concept of PR-campaigns in social networks and blogs is constantly changing.
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