Journal articles: 'Marketing, n.e.c'

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Artyukhova, Nadiia, Jan Krmela, Vladimira Krmelova, and Dastan Ospanov. "Knowledge Marketing: n(P, C, S, V)’s Mix?" Marketing and Management of Innovations 13, no. 3 (2022): 182–89. http://dx.doi.org/10.21272/mmi.2022.3-16.

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Authors: Nadiia Artyukhova, ORCID: https://orcid.org/0000-0002-2408-5737 PhD, Associated Professor, Sumy State University, Ukraine Jan Krmela, ORCID: https://orcid.org/0000-0001-9767-9870 PhD, Associated Professor, University of Pardubice, Czech Republic Vladimira Krmelova, ORCID: https://orcid.org/0000-0002-3822-3416 PhD, Associated Professor, Alexander Dubcek University of Trencin, Slovak Republic Dastan Ospanov, ORCID: https://orcid.org/0000-0003-0401-180X Saken Seifullin Kazakh Agrotechnical University, Kazakhstan Pages: 182-189 Language: English DOI: https://doi.org/10.21272/mmi.2022.3-16 Received: 02.06.2022 Accepted: 02.09.2022 Published: 30.09.2022 Download: Views: Downloads: 88 37 Abstract The work is devoted to the search for the optimal algorithm for implementing the process of promoting knowledge in the educational services market. The «product» of promotion is an educational program. Promotion of products of educational activities could be built along the general line «internal quality assurance of education – reviews of internal stakeholders – external quality assurance of education – reviews of external stakeholders – a business card of an educational product». When applied to an educational program as an object of knowledge marketing, a business card is a set of innovative features that could be used as the basis for implementing a particular strategy. In the frame of the work for describing the process of promoting the educational program abstract-logical method, the method of analogies, and the method of induction-deduction were used. A bibliometric analysis was carried out based on an array of bibliographic data of articles from the Scopus database using the VOSviewer tool to assess the possibility of combining different marketing mix models. The results of the bibliometric analysis show that the marketing mix model applies to the promotion of knowledge (educational program) as a product of the DIKW model. At the same time, the question of choosing a marketing mix strategy or justifying the need to combine these strategies remains open. As part of the work, a link was made between generating the knowledge model and promoting an educational program as a product of the DIKW model. Bibliometric analysis showed that using a single marketing mix strategy currently does not lead to success in product promotion. A combination of different strategy indicators is needed. At the same time, it is essential to establish the degree of significance of each indicator in the overall rating and to screen out (if necessary) individual indicators. A multi-level expert assessment determines the degree of significance of each indicator. Based on the results of this assessment, a specific set of indicators for this educational program and the dominant strategy, if any, are formed. A combined approach for promoting an educational program is developed based on an analysis of individual indicators and a multi-stage expert assessment of internal and external stakeholders.

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Issa, Ibrahim, Emmanuel Munishi, and Kirumirah Mubarack. "CONSTRAINTS TO INTERMEDIARIES’ ROLE IN P R O V I S I O N O F M A R K E T A N D M A R K E T I N G S E R V I C E S F O R U R B A N F R E S H F R U I T S A N D V E G E T A B L E S S U P P L Y C H A I N." Business Education Journal 11, no. 1 (January 24, 2022): 1–12. http://dx.doi.org/10.54156/cbe.bej.11.1.328.

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Despite the critical role played by intermediaries in marketing services and trade, along with various initiatives undertaken to enhance this role, fresh fruits and vegetables traders in Dar es Salaam-Tanzania are still discontented with the intermediaries’ inability to undertake marketing services roles. This paper examined the constraints to intermediaries’ role in provision of market and marketing services for urban fresh fruits and vegetables supply chain and recommended strategies for improving the same. Qualitative approach was adopted and data were drawn from a purposive sample of 48 respondents through in-depth interviews and non-participant observation. Thematic data analysis strategy was adopted in which researchers transcribed data, read and familiarized themselves with data, coded them, searched and reviewed themes, named and finalized the analysis process. It was revealed in this study that, intermediaries’ role in marketing services for urban fruits and vegetables supply chain was confronted by poor coordination and information, inadequate knowledge and awareness, poor market infrastructure and geography and poor transportation services. The authors recommend to the government through ministries in charge of agriculture and trade to take serious measures to improve market and marketing services of fresh fruits and vegetable services through building storage centres, educating intermediaries and farmers on best marketing practices and furnishing farmer and intermediaries with information on international available market opportunities for fresh fruits and vegetables

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Vasquez, Mario, and Edith Naranjo. "Financial marketing as a tool for customer loyalty in national banking." Minerva 2, no. 6 (November 22, 2021): 43–49. http://dx.doi.org/10.47460/minerva.v2i6.41.

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This research studies financial marketing as a tool for customer loyalty in national banking, conducting a bibliographic review that reveals the importance of these elements, since its main purpose is to propose strategies that allow not only the positioning of the brands, but to attract customers to offer the multiple services that a bank can offer. The results support the facts and allowed the verification of the hypothesis, highlighting that financial marketing is known andapplied by most banking institutions and that this marketing is centralized to launch general strategies applicable throughout the Ecuadorian territory, loyalty is managed by the same departments as they go hand in hand with customer service, services offered, benefits, among other motivations. Keywords: Marketing, Financial Marketing, Loyalty, Clients, National Banking. References [1]J. Madura, «Marheting Financiero y Empresas,» Florida Atlantic University, p. 253, 2021. [2]A. Bouzada, «Respuesta de los bancos locales a la caída de las tasas internacionales a partir del año 2008,» Universidadde la República de Uruguay, 2020. [3]O. Mehecha, «Estrategias competitivas de marketing financiero en el sector bancario: Percepción del cliente,» RevistaVenezolana de Gerencia, vol. 24, nº 88, 2019. [4]E. Núñez, «El Marketing Financiero: Evolución de las entidades Bancarias,» Organización de Empresas, Marketingy Sociología, 2015. [5]C. Rodríguez, «Análisis De Las Estrategias De Fidelización Como Apoyo A Las Principales Entidades PrestadorasDe Servicios Financieros En Colombia,» Universidad Militar de Nueva Granada, p. 20, 2017. [6]V. Mesén, «Fidelización de clientes: concepto y perspectiva contable,» Tec Empresarial, 2017. [7]C. Mertzanis, «Marketing Financial Services and Products in Different Cultural Environments,» Risk and ContingencyManagement, Enero 2017. [8]D. Bapat, «Marketing of Financial Services,» Biztantra Publications, Agodto 2014. [9]A. Meidan, «Marketing Financial Services,» Sheffield University, Management SchoolUK, 1996. [10]E. Ehrlich and D. Fanelli, «The Financial Services Marketing Handbook,» John Wiley & Sons, Inc., Hoboken, NewJersey, 2012. [11]A. Ahmad and N. Raja, «Determinants of Customer Loyalty: A Review and Future Directions,» Australian Journal ofBasic and Applied Sciences , Julio 2018.

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Rahmadina, Rahmadina, and Efrida Pima Sari Tambunan. "PEMANFAATAN LIMBAH CANGKANG TELUR, KULIT BAWANG DAN DAUN KERING MELALUI PROSES SAINS DAN TEKNOLOGI SEBAGAI ALTERNATIF PENGHASIL PRODUK YANG RAMAH LINGKUNGAN." KLOROFIL: Jurnal Ilmu Biologi dan Terapan 1, no. 1 (December 1, 2017): 48. http://dx.doi.org/10.30821/kfl:jibt.v1i1.1575.

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The purpose of this study was to ascertain that the processing of waste egg shells, onion skins, and dried leaves can be organic fertilizer through the process of science and technology as a product that is environmentally friendly and high economic value. This research method is descriptive only quantitative. Research results showed that the waste chicken egg shells, onion skins, and dried mango leaves can be processed into organic fertilizer with high levels of nutrients for organic fertilizer from the eggshell is N 0.18% (medium), P content of 7% (medium) , and levels of C 8% (moderate), substance C - Organic 5.2% (very high), C / N of 30 (very high), for fertilizers from onion skin that is N 0.13% (moderate), the levels of P 4 % (moderate), and levels of C 5% (medium), substance C - Organic 4.8% (high), C / N 23 (high), for fertilizers from the dried leaves are N 0.16% (medium), P content of 6% (moderate), and K content of 5.8% (moderate), substance C - Organic 4% (high), C / N 25 (high), that is worth selling high and can compete, Marketing is done in a flower sales with sales revenue was approximately 8 burlap sack 5 kg of the total sales of 12 jute from each - each organic fertilizer.

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Critchlow, Nathan, Anne Marie MacKintosh, Christopher Thomas, Lucie Hooper, and Jyotsna Vohra. "Awareness of alcohol marketing, ownership of alcohol branded merchandise, and the association with alcohol consumption, higher-risk drinking, and drinking susceptibility in adolescents and young adults: a cross-sectional survey in the UK." BMJ Open 9, no. 3 (March 2019): e025297. http://dx.doi.org/10.1136/bmjopen-2018-025297.

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ObjectivesTo explore awareness of alcohol marketing and ownership of alcohol branded merchandise in adolescents and young adults in the UK, what factors are associated with awareness and ownership, and what association awareness and ownership have with alcohol consumption, higher-risk drinking and susceptibility.DesignOnline cross-sectional survey conducted during April–May 2017.SettingThe UK.ParticipantsAdolescents and young adults aged 11–19 years in the UK (n=3399).Main outcome measuresAlcohol Use Disorders Identification Test–Consumption (AUDIT-C) (0–12) and indication of higher-risk consumption (>5 AUDIT-C) in current drinkers. Susceptibility to drink (yes/no) in never drinkers.ResultsEighty-two per cent of respondents were aware of at least one form of alcohol marketing in the past month and 17% owned branded merchandise. χ2tests found that awareness of marketing and ownership of branded merchandise varied within drinking variables. For example, higher awareness of alcohol marketing was associated with being a current drinker (χ2=114.04, p<0.001), higher-risk drinking (χ2=85.84, p<0.001), and perceived parental (χ2=63.06, p<0.001) and peer approval of consumption (χ2=73.08, p<0.001). Among current drinkers, multivariate regressions (controlling for demographics and covariates) found that marketing awareness and owning branded merchandise was positively associated with AUDIT-C score and higher-risk consumption. For example, current drinkers reporting medium marketing awareness were twice as likely to be higher-risk drinkers as those reporting low awareness (adjusted OR (AOR)=2.18, 95% CI 1.39 to 3.42, p<0.001). Among never drinkers, respondents who owned branded merchandise were twice as likely to be susceptible to drinking as those who did not (AOR=1.98, 95% CI 1.20 to 3.24, p<0.01).ConclusionsYoung people, above and below the legal purchasing age, are aware of a range of alcohol marketing and almost one in five own alcohol branded merchandise. In current drinkers, alcohol marketing awareness was associated with increased consumption and greater likelihood of higher-risk consumption. In never drinkers, ownership of branded merchandise was associated with susceptibility.

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Thamrin, Yasser Aswad, Herminawati Abubakar, and Hasanuddin Remmang. "ANALISIS BAURAN PEMASARAN JAMUR TIRAM DI KABUPATEN PANGKEP." Indonesian Journal of Business and Management 4, no. 1 (December 30, 2021): 53–57. http://dx.doi.org/10.35965/jbm.v4i1.1199.

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Era keterbukaan dalam memasuki pasar global menjadi tantangan pengusaha dalam memacu dan memberikan pelayanan dalam menyalurkan hasil produknya sampai ketangan konsumen yang menjadi target sasaran pasar. Suatu produk, baru dapat dikonsumsi setelah melalui proses kegiatan produksi dan pemasaran. Dengan demikian produksi membentuk terciptanya konsumen, sedangkan pemasaran membentuk terciptanya harga (price), karena itu kegiatan pemasaran berfungsi sebagai penghubung antara produksi dan konsumsi. Sebesar apapun produksi yang dihasilkan tanpa adanya kegiatan pemasaran maka produk tersebut tidak mempunyai nilai apa-apa. Jamur tiram putih dikenal sebagai jamur yang mudah dibudidayakan didaerah tropik dan subtropik. Kebutuhan dan keinginan manusia semakin lama semakin bertambah besar, baik produk makanan, buku, bahkan perumahan. Hal tersebut merupakan suatu indikator bahwa tingkat pendapatan masyarakat semakin tinggi. Jamur tiram dikenal sebagai jamur yang mudah dibudidayakan didaerah tropik dan subtropik. Jamur tiram ini juga termasuk dalam kelompok jamur yang sering dikonsumsi karena memiliki nilai gizi yang tinggi. Jamur tiram menjadi komuditas yang cukup potensial untuk dipasarkan, hal ini terjadi karena permintaan jamur ini sangat tinggi namun produksinya masih rendah. Jamur tiram dibudidayakan pada media yang mengandung unsur C dalam bentuk karbohidrat dalam jumlah yang tinggi. Media harus mengandung unsur N dalam bentuk Amonium atau Nitrat, N-organik atau N-atmosfer. Unsur N ini akan diubah oleh jamur menjadi protein.Penelitian ini bertujuan untuk menganalisis bauran pemasaran dari jamur tiram (hasil produl, harga, dan promosi) yang dapat mempengaruji jumlah penjualan.Alat analisis yang digunakan adalah uji asumsi klasik dan uji hopotesis.Hasil analisis menunjukkan bahwa hasil produk, harga dan promosi berpengaruh positif dan signifikan terhadap volume penjualan pada media yang mengandung unsur C dalam bentuk karbohidrat dalam jumlah yang tinggi. Media harus mengandung unsur N dalam bentuk Amonium atau Nitrat, N-organik atau N-atmosfer. Unsur N ini akan diubah oleh jamur menjadi protein.Penelitian ini bertujuan untuk menganalisis bauran pemasaran dari jamur tiram (hasil produl, harga, dan promosi) yang dapat mempengaruji jumlah penjualan.Alat analisis yang digunakan adalah uji asumsi klasik dan uji hopotesis.Hasil analisis menunjukkan bahwa hasil produk, harga dan promosi berpengaruh positif dan signifikan terhadap volume penjualan. The era of openness in entering the global market is a challenge for entrepreneurs in spurring and providing services in distributing their products into the hands of consumers who are the target market. A product can only be consumed after going through the process of production and marketing activities. Thus production forms the creation of consumers, while marketing forms the creation of prices (price), therefore marketing activities function as a liaison between production and consumption. No matter how big the production is without any marketing activities, the product has no value. White oyster mushrooms are known as mushrooms that are easily cultivated in the tropics and subtropics. Human needs and wants are getting bigger and bigger, both food products, books, and even housing. This is an indicator that the level of community income is getting higher. Oyster mushrooms are known as mushrooms that are easily cultivated in the tropics and subtropics. Oyster mushrooms are also included in the group of mushrooms that are often consumed because they have high nutritional value. Oyster mushroom is a potential commodity to be marketed, this happens because the demand for this mushroom is very high but its production is still low. Oyster mushrooms are cultivated on media containing high amounts of C in the form of carbohydrates. The media must contain N elements in the form of Ammonium or Nitrate, N-organic or N-atmosphere. These N elements will be converted by the fungus into protein. This study aims to analyze the marketing mix of oyster mushrooms (product yield, price, and promotion) which can affect the amount of sales. The analytical tools used are classical assumption test and hypothesis test. The results of the analysis show that the results of the product, price and promotion have a positive and significant effect on sales volume on media containing element C in the form of carbohydrates in high amounts. The media must contain N elements in the form of Ammonium or Nitrate, N-organic or N-atmosphere. These N elements will be converted by the fungus into protein. This study aims to analyze the marketing mix of oyster mushrooms (product yield, price, and promotion) which can affect the amount of sales. The analytical tools used are classical assumption test and hypothesis test. The results of the analysis show that the results of the product, price and promotion have a positive and significant effect on sales volume

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Lee, Ji Young, and Kim K. P. Johnson. "Cause-related marketing strategy types: assessing their relative effectiveness." Journal of Fashion Marketing and Management: An International Journal 23, no. 2 (May 13, 2019): 239–56. http://dx.doi.org/10.1108/jfmm-03-2018-0032.

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Purpose The purpose of this paper is to investigate the effect of four types of cause-related marketing (CRM) strategies on consumer responses to a fashion brand and to assess the relative effectiveness of each. Design/methodology/approach An experiment was conducted with young adult consumers (n=344) and undergraduates (n=415). Using a between-subject design, each participant was randomly assigned to one of four CRM scenarios and completed a questionnaire. Findings Across all CRM conditions, the effect of CRM strategy on consumer responses (e.g. perceived brand distinctiveness/credibility/attractiveness, customer–brand identification, brand attitude, customer loyalty) was significant. The effect of corporate social responsibility image on perceived brand distinctiveness was strongest for cause-related event marketing, followed by cause-related experiential marketing, transaction-based CRM and sponsorship-linked marketing. Practical implications By providing information about the relative effectiveness of four types of CRM strategies, this research aids fashion marketers in their selection of the CRM strategy that generates the best performance. Adding an event component to their CRM activity would increase the effect of CRM strategies on consumer responses. Originality/value This research contributes to the extant literature on CRM by identifying types of CRM strategies, their relative effectiveness, and key variables (e.g., C–B identification) that explain the impact of CRM strategies on consumer responses.

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Pratama, Andika Putra, and Dhanu Koentoro Djati. "BALANCED MESSAGING FOR EXPERIENCED LAPTOP CONSUMERS." Jurnal Sosioteknologi 20, no. 3 (December 31, 2021): 299–311. http://dx.doi.org/10.5614/sostek.itbj.2021.20.3.2.

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This research aims to obtain empirical evidence about the impact of “balanced messaging” (a marketing communicationpractice where both strengths and weaknesses of a product are communicated to consumers) in marketing communication on consumers’ brand loyalty. With three laptop brands being the subjects and university students in Indonesia being the sample, surveys with an experimental design were conducted. Participants (n = 90) were randomly grouped into those being exposed to product’s strengths only (Group A), product’s weaknesses (Group B), and product’s strengths and weaknesses (Group C) – with 30 participants in each group. Using ANOVA, the results indicate that balanced messaging can be as constructive as imbalanced messaging, which focuses merely on strengths in the context of brand loyalty. With several limitations, this preliminary study is expected to benefit marketers to create fairer marketing communication.

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Cheng, T. C. E. "An Improved Solution Procedure for the n/1//max i γ i (C i ) →∑C i Scheduling Problem." Journal of the Operational Research Society 42, no. 5 (May 1991): 413. http://dx.doi.org/10.2307/2583754.

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Lei, Yan, Runni Wu, Bing Yang, and Re Xia. "Factors Affecting the Compaction and Densification Behavior of Ti(C, N)-Based Cermet Powders." International Journal of Applied Ceramic Technology 13, no. 1 (June 9, 2015): 23–32. http://dx.doi.org/10.1111/ijac.12422.

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Bai*, Jinhe, Paul Chen, Elizabeth Baldwin, and James Mattheis. "Inducing Optimal Ripening Capacity of 1-MCP-treated `Bartlett' Pears after Regular Air or Controlled Atmosphere Storage." HortScience 39, no. 4 (July 2004): 782C—782. http://dx.doi.org/10.21273/hortsci.39.4.782c.

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`Bartlett' pears were treated with 300 nL·L-1 1-MCP at 20°C for 24 h shortly after harvest, and were stored at -1 °C in either regular atmosphere (RA) or controlled atmosphere (CA: 1.5 kPa O2 / 0.5 kPa CO2). After 2 and 4 months of RA storage, or 4 months of CA storage, fruit were pre-conditioned at 10 °C, 15 °C or 20 °C for 5, 10, or 20 days, respectively. Pre-conditioned fruit were then held at 20 °C for 14 days to simulate marketing conditions. Flesh firmness (FF) and extractable juice (EJ) were monitored during the marketing period. The optimal stage of ripeness for `Bartlett' pears was defined to be when FF decreases to 27 N and EJ decreases to 55 mL/100 g. The proper pre-conditioning combinations of temperature and duration were 15 °C or 20 °C for 10 d or 10 °C for 20 d if the fruit had been stored in RA for 2 months, 10 °C or 15 °C for 5 d if the fruit had been in RA for 4 months, and 20 °C for 10 d or 10°C for 20 d if the fruit had been in CA for 4 months, for which combinations the fruit ripened within a week and maintained quality for 14 days at 20 °C. The treatment combinations of lower temperature and/or shorter duration times in pre-conditioning delayed the ripening response of the fruit, and combinations of higher temperature and/or longer duration times in pre-conditioning resulted in a shorter marketing life because of senescence breakdown, in comparison the optimal combinations mentioned above. These results indicate that pre-conditioning regimes for 1-MCP treated `Bartlett' pears are storage atmosphere and time dependent. Generally, CA stored fruit needed more preconditioning (in terms of higher temperature and/or longer duration) than did RA stored fruit.

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Toivonen, Peter M. A., B. J. Zebarth, and P. A. Bowen. "Effect of nitrogen fertilization on head size, vitamin C content and storage life of broccoli (Brassica oleracea var. Italica)." Canadian Journal of Plant Science 74, no. 3 (July 1, 1994): 607–10. http://dx.doi.org/10.4141/cjps94-109.

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Broccoli quality in British Columbia can vary with season and with the farm site on which it is grown. One major management difference between farms is nitrogen fertilization rate. This work was conducted to determine the effect of nitrogen fertilization (0, 125, 250, 375, 500 and 625 kg N ha−1) and growing season (three plantings in 2 consecutive years) on vitamin C content, head size and storability of broccoli (Brassica oleracea var. Italica, 'Emperor'). The climatic conditions during crop growth and development had a greater overall effect on vitamin C content, head diameter and head weight than nitrogen fertilization. Weight and vitamin C losses during storage in the first year were not affected by nitrogen fertilization rates. Moderate nitrogen application rates of 125 and 250 kg N ha−1 in all three plantings produced a head size considered optimal for marketing. Key words: Postharvest, vegetable quality, climatic conditions

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Pangan, Ronnie, and Jaehak Shim. "PROPOSED MODELS FOR CSR MARKETING COMMUNICATIONS ON FACEBOOK BASED ON COMPANY-CAUSE FIT AND CONSUMER RESPONSES." Advanced International Journal of Business, Entrepreneurship and SMEs 3, no. 8 (June 15, 2021): 98–118. http://dx.doi.org/10.35631/aijbes.38007.

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Businesses should use Corporate Social Responsibility (CSR) marketing communications to show genuine support for stakeholders affected by the Covid19 pandemic. Two forms of CSR marketing communications were focused on: cause-related marketing (CRM) and cause sponsorship (CS). This research looked into how CRM and CS impact customer responses to: a) like/join the company's Facebook page, b) exchange CSR activities through eWOM (electronic word-of-mouth), and c) intention to buy the company's products and services (purchase intention). The company-cause fit was the dependent variable that was tested against the three responses. A survey-based within-subjects experiment of CRM and CS x 2 (good fit / bad fit) was conducted on active Facebook users aged 18 to 64 years old. Ten (10) pre-selected firms from the Philippines' Top 30 Businesses were listed, These companies released both CRM and CS Facebook posts. The CRM posts were shown to half of the sample size (n=136), while the CS posts were shown to the other half (n=136) and rated by a questionnaire. This research suggested models based on regression analysis and modeling that would advise companies how to better conduct CRM and CS online operations in order to maximize investments, especially during periods of crisis like the Covid19 pandemic.

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Freire Carrillo, Victor Hugo, and Fredy Leonard Ibarra Sandoval. "Strategic marketing to strengthen dairy production." Universidad Ciencia y Tecnología 25, no. 111 (December 11, 2021): 154–64. http://dx.doi.org/10.47460/uct.v25i111.526.

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Microenterprises that produce dairy products face problems of unfair competition, unfavorable government regulations, and under-utilization of milk derivatives. This work focuses its objective on analyzing and developing strategic marketing for the strengthening of dairy production; For this, the contributions of marketing and its relationship with dairy production are enunciated and the marketing strategies of applied products are analyzed. Through a qualitative approach, with quantitative data, in the light of a descriptive, cross-sectional method, the methodological process is developed, through which results are obtained that show the need to propose product strategies and take advantage of serum waste milk. In this sense, the elaboration of products derived from whey is proposed for their subsequent commercialization. As a conclusion, small economy companies cannot afford investments of more than 800,000.00 USD; therefore, they require alternatives such as associativity. Keywords: strategic marketing, product strategies, dairy, whey. References [1]M. L. Castells et al., Valorización del lactosuero. 2017. [2]G. and P. Dirección de Innovación para el Desarrollo Sustentable de la Secretaría de Gobierno de Ambiente y Desarrollo Sustentable, en articulación con la Dirección Nacional Láctea del Ministerio de Agricultura, “Recuperación y valorización de lactosuero en PYMES de la cuenca láctea argentina , a través,” 2019. [3]T. Vallet Bellmunt et al., Principios del Marketing Estrategico. 2015. [4]P. Kotler, “Marketing_4.0_ESP,” p. 112, 2014. [5]R. Hoyos Ballesteros, “R. Hoyos Ballesteros, Plan de marketing: diseño, implementación y control.,”2013. https://elibro.puce.elogim.com/es/ereader/puce/69263?page=13 (accessed Mar. 10, 2021). [6]C. Lamb, J. Hair, and C. McDaniel, MKT Lamb. 2011. [7]E. Pico Gutiérrez, M. Loor Solórzano, and C. Caamaño López, “estrategías de marketing para fortalecer la gestión comercial de las Pymes en la provincia deSanta Elena: caso compañia Serlipen S.A,” Rev. Universidad, Cienc. y Tecnol., vol. 24, no. 100, pp. 11–19, 2020, [Online]. Available: https://www.uctunexpo.autanabooks.com/index.php/uct/article/view/298. [8]B. Caiza and W. Jiménez, “Desarrollo de la tecnologia para elaborar bolos a partir de suero de leche dulce con la adicion de pulpa de fruta, azucar y gelatina,” Repo.Uta.Edu.Ec, vol. 593, no. 03, p. 130, 2011, [Online]. Available: http://repo.uta.edu.ec/bitstream/ handle/123456789/5301/Mg.DCEv.Ed.1859.pdf?sequence= 3. [9]J. Ulloa and G. Navas, “Utilizacion Del Suero De Leche En La Elaboracion De Bebidas De Bajo Grado Alcoholico Con El Empleo De Bacterias Acido Lacticas,”2009. [10]CIL, “Datos del sector lechero,” Cent. Ind. Láctea del Ecuador, p. 2018, 2018, [Online]. Available: https://e152f73b-81b4-4206-a6ee-8b984b6a13b0.filesusr.com/ugd/6cc8de_513a9bb8db76451a9a74586d7902bb3b.pdf. [11]Magap, “Acuerdo ministerial 394. Regular y controlar el precio del litro de leche cruda pagado en finca y/o centro de acopio al productor y promover la calidad e inocuidad de la leche cruda.,” Minist. Agric. Ganad. y Pesca del Ecuador, no. 111, p. 10, 2013, [Online]. Available: www.magap.gob.ec. [12]J. P. Grijalva Cobo, “La industria lechera en Ecuador: un modelo de desarrollo,” Retos, vol. 1, no. 1, p. 6, 2011, doi: 10.17163/ret.n1.2011.08. [13]Acuerdo-ministerial-177_"sostenibilidad_cadena_láctea".pdf. [14]Procesamiento de suero | Manual de procesamiento de lácteos. https://dairyprocessinghandbook.tetrapak.com/chapter/whey-processing (accessed Apr. 07, 2021). [15]P. Dianela, “Procesamiento del lactosuero: elaboración de lactosa y aprovechamiento de proteínas,” Tecnol. Láctea Latinoam. No, vol. 87, p. 44, 2015. [16]Énfasis Alimentación, “suero-polvo-desproteinizado-la-estrella-la-panaderia,” 2020. [17] B. Jonson, “Los productos de suero de leche de Estados Unidos en botanas y aderezos,” U.S. Dairy Export Counc., pp. 1–8, 2010. [18]J. Keeton, “Aplicaciones de Productos de Suero y Lactosa en Carnes Procesadas,” Mundo Lácteo y Cárnico, pp. 18–25, 2008. [19]N. Hosp et al., “Nutrición Hospitalaria Trabajo Original Correspondencia.” [20]E. Sequera, C. Farfán, and W. Zambrano, “Analisis del perfil de deseabilidad del valor nutricional de un alimento en barra a base de ajonjolí, maní y suero lácteo en polvo,” rev. Científica mangifera, pp. 103–115, 2019. [21]“Obtención de hidrolizados proteicos bajos en fenilalanina a partir de suero dulce de leche y chachafruto (Erythrina edulis Triana).”https://www.alanrevista.org/ediciones/2019/1/art-4/ (accessed May 02, 2021). [22] ean Cano, “Ecuador compró más suero de leche en polvo,” 30 sep. 2019, Sep. 2019. [23]“agricultura-suero-polvo-leche-calidad.” [24]“Sueros de lechería.” http://www.alimentosargentinos.gob.ar/contenido/revista/html/44/44_08_Lacteos_sueros_lecheria.html (accessed Mar. 03, 2021). [25]“Suero en polvo | Tetra Pak.” https://www.tetrapak.com/es-ec/insights/food-categories/whey-powder (accessed Feb. 24, 2021). [26]“GALAXIE Secado Spray.” https://www.galaxie.com.ar/productos_precios.php (accessed Mar. 03, 2021). [27]R. Hernandes Sampieri, C. Fernandez Collao, and P. Baptista Lucio, “Metodologia de la Investigacion.”https://www.uca.ac.cr/wp-ontent/uploads/2017/10/Investigacion.pdf (accessed Jun. 09, 2021). [28]“Evaporadores | Manual de Procesamiento de Lácteos.” https://dairyprocessinghandbook.tetrapak.com/chapter/whey-processing (accessed Apr. 07, 2021). [29]R. Hoyos Ballesteros, “Plan de marketing : diseño, implementación y control,” p. 203, 2013.

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Zwack, James A., Anthony S. Aiello, William R. Graves, and Alden M. Townsend. "Root-zone Stress Effects on Water Relations and Growth of Silver, Red, and Freeman Maples." HortScience 31, no. 4 (August 1996): 576a—576. http://dx.doi.org/10.21273/hortsci.31.4.576a.

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Freeman maples (Acer ×freemanii E. Murray) are suspected to be more resistant to environmental stress than red maples (A. rubrum L.) because the lineage of Freeman maple includes silver maple (A. saccharinum L.). Little is known, however, about stress resistance of silver maple, and few data from direct comparisons of red and Freeman maples are available. Our objectives were to determine effects of root-zone heat on silver maples from northern and southern provenances, and to compare red and Freeman maple cultivars for resistance to rootzone heat stress and drought. There were no provenance-by-temperature interactions when silver maples from 33.3°N (Mississippi) and 44.4°N (Minnesota) latitude were grown with root zones at 29 and 35°C. Plants from 44.4°N latitude had 36% higher fresh mass, 43% more leaf surface area, and 35% and 59% higher, respectively, root and shoot dry masses than plants from 33.3°N latitude. Midday xylem water potential was 68% more negative for plants at 35°C than for plants at 29°C, and transpiration rate was 129% less for plants with root zones at 35°C than for those with root zones at 29°C. During preliminary work with Autumn Flame and Franksred red maple and Indian Summer and Jeffersred Freeman maples, rooted cuttings were grown in 25 and 37°C root zones under both drought and nondrought conditions. Reductions in growth at 37°C were similar for all cultivars. Results of this work could influence development, marketing, and use of Freeman maples.

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Schartel Dunn, Stephanie, and Gwendelyn Nisbett. "If Childish Gambino Cares, I Care: Celebrity Endorsements and Psychological Reactance to Social Marketing Messages." Social Marketing Quarterly 26, no. 2 (April 8, 2020): 80–92. http://dx.doi.org/10.1177/1524500420917180.

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Background: Increasingly, celebrities are used as spokespeople for nearly all types of marketing. Endorsements can build positive celebrity-brand associations, resulting in favorable brand, product, or issue knowledge. Focus of the Article: This project examines the impact of celebrity influence in social marketing campaigns. Source and receiver characteristics are used to explore how people react to such persuasive messages from celebrities and how those reactions influence behavior. Research Question: Do race (RQ1) and gender (RQ2) of celebrity influence perceptions of (a) credibility, (b) similarity, and (c) heuristic evaluation? How do these factors influence message evaluation (RQ3)? Perceptions of (a) source credibility and (b) similarity as well as (c) heuristic evaluations will increase positive message evaluations (H1). Such positive message evaluations will increase behavioral intentions (H4). Level of (a) perceived source credibility, (b) perceived similarity, and (c) heuristic evaluation of a message is negatively related to message reactance (H2). The level of psychological reactance to a message source is negatively related to behavioral intent related to the message topic (H3). Importance to the Social Marketing Field: The objective of this study is to better understand how characteristics of celebrities, perceptions of the celebrities, and psychological barriers impact intended behavior change attributed to a social marketing message. Because social marketing seeks behavior change as part of an exchange with the targeted audiences, this study contributes a basic understanding of how attributes of the speaker impact social marketing effectiveness. Methods: An experiment was conducted ( N = 798) comparing how persuasive messages from celebrities of different genders and races are perceived. Results: Results indicate that there are significant differences in how persuasive messages from female celebrities are received as compared to messages from male celebrities. Further, race was shown to play a role in feelings of psychological reactance in response to the persuasive messages. Recommendations for Research of Practice: Results suggests marketers should seek out celebrity spokespeople who have the ability to be well-liked by members of the targeted market. The desire to identify with the message source can be a significant enough benefit to inspire behavior change. Having a spokesperson the audience wants to align themselves with is positively correlated with behavioral intentions.

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Dachner, Naomi, Rena Mendelson, Jocelyn Sacco, and Valerie Tarasuk. "An examination of the nutrient content and on-package marketing of novel beverages." Applied Physiology, Nutrition, and Metabolism 40, no. 2 (February 2015): 191–98. http://dx.doi.org/10.1139/apnm-2014-0252.

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Changing regulatory approaches to fortification in Canada have enabled the expansion of the novel beverage market, but the nutritional implications of these new products are poorly understood. This study assessed the micronutrient composition of energy drinks, vitamin waters, and novel juices sold in Canadian supermarkets, and critically examined their on-package marketing at 2 time points: 2010–2011, when they were regulated as Natural Health Products, and 2014, when they fell under food regulations. We examined changes in micronutrient composition and on-package marketing among a sample of novel beverages (n = 46) over time, compared micronutrient content with Dietary Reference Intakes and the results of the 2004 Canadian Community Health Survey to assess potential benefits, and conducted a content analysis of product labels. The median number of nutrients per product was 4.5, with vitamins B6, B12, C, and niacin most commonly added. Almost every beverage provided at least 1 nutrient in excess of requirements, and most contained 3 or more nutrients at such levels. With the exception of vitamin C, there was no discernible prevalence of inadequacy among young Canadian adults for the nutrients. Product labels promoted performance and emotional benefits related to nutrient formulations that go beyond conventional nutritional science. Label graphics continued to communicate these attributes even after reformatting to comply with food regulations. In contrast with the on-package marketing of novel beverages, there is little evidence that consumers stand to benefit from the micronutrients most commonly found in these products.

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Estrella, Benedict. "Construction of Difference Sets from Unions of Cyclotomic Classes of Order N=14." Recoletos Multidisciplinary Research Journal 10, no. 1 (May 29, 2022): 67–76. http://dx.doi.org/10.32871/rmrj2210.01.04.

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Let G be an additive group of order v, D be a non-empty proper k-subset of G, and λ be any integer. Then D is a (v, k, λ) - difference set if every nonzero element of the group can be expressed as a difference d1 - d2 of elements of D in exactly λ ways. Let q be a prime of the form q = nN + 1 for integers n>1 and N>1. For q<1000, this study shows the construction of difference sets in the additive group of the field GF(q) from unions of cyclotomic classes of order N = 14 using a computer search. The construction consisted of computer programs derived from the definitions and theorems on difference sets using Python. The results revealed that only the union of seven cyclotomic classes such as C0(14, q) ∪ C2(14, q) ∪ C4(14, q) ∪ C6(14, q) ∪ C8(14, q) ∪ C10(14, q) ∪ C12(14, q) forms a quadratic cyclotomic difference set. Similarly, this union together with zero forms a difference set equivalent to the modified quadratic cyclotomic difference sets.

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Tasiguano Montatixe, Dayanna Lizeth, and William Fabian Teneda Llerena. "Consumer behavior respect to the Marketing Mix in the market of semi-finished and finished cocoa products." Universidad Ciencia y Tecnología 26, no. 112 (March 9, 2022): 93–103. http://dx.doi.org/10.47460/uct.v26i112.549.

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The objective of this study was to describe consumer behavior in relation to the elements of the marketing mix: product and communication in the market of semi-finished and finished products in the city of Quito-Ecuador. The methodology used was descriptive, quantitative, and bibliographic with a transversal cut, an online survey was applied to the Economically Active Population of the city of Quito with tastes and interests in semi-finished and finished cocoa products. The results showed the trends and preferences of consumers for innovative products with biodegradable characteristics and regarding communication, their inclination on digital communication, mainly through social networks. In addition, it was determined that there are a large number of consumers abroad since export data are high. Keywords: Marketing, marketing mix, cocoa market. References [1]FAO. (2020, junio 24). "El encanto del chocolate de origen ecuatoriano". [Online]. Available: http://www.fao.org/ecuador/noticias/detail-events/ru/c/1295417/. [2]ANECACAO. (2021, septiembre 22). Quiénes somos: ANECACAO. [Online]. Available: http://www.anecacao.com/es/quienes-somos/cacao-nacional.html.[3]M. Quintero y K. Díaz. "El mercado mundial del cacao". Agroalimentaria, pp. 47-59, 2004. [Online]. Disponible en: http://ve.scielo.org/scielo.php?script=sci_arttext&pid=S1316-03542004000100004. [4]ESPAE. "Estudios Industriales: Orientación estratégica para la toma de decisiones – Industria de Cacao". Guayaquil, 2016. [Online]. Available: https://www.espae.edu.ec/publicaciones/estudios-industriales-orientacion-estrategica-para-la-toma-de-decisiones-industria-de-cacao/. [5]L. Fischer and J. Espejo. Mercadotecnia. 4º edición. México, D.F: McGraw-Hill, 2011. [6]M. Raiteri. "El comportamiento del consumidor actual". Trabajo de investigación, Universidad Nacional de Cuyo. 2016. [Online]. Available: https://bdigital.uncu.edu.ar/fichas.php?idobjeto=8046. [7]M. Išoraitė. "Marketing mix theorical aspects". IJRG, pp. 25-37, 2016. [Online]. Available: https://www.granthaalayahpublication.org/journals/index.php/granthaalayah/article/view/IJRG16_C06_07/2505. [8]J. Serna, G. Echeverri and L. Restrepo. "Marketing mix y las nuevas tendencias: una mirada desde las ciencias duras". EET, pp.177-191, 2013. [Online]. Available: https://revistas.esumer.edu.co/index.php/escenarios/article/view/99. [9]P. Kotler and K. Keller. Dirección de marketing. 14ª ed. México: Pearson educación, 2012. [10] T. Suárez. "Evolución del marketing 1.0 al 4.0". RRAMA, pp. 209-227, 2018. [Online]. Available: https://dialnet.unirioja.es/servlet/articulo?codigo=6748137. [11]P. Kotler, H. Kartajaya and I. Setiawan. Marketing 4.0: Moving from traditional to digital. New Jersey: John Wiley & Sons, Inc, 2017. [12]M. Espuga. "Estrategias de marketing en un biblioteca pública de suburbio: biblioteca font de la mina". EPI, pp. 39-43,2015. [Online]. Available: https://revista.profesionaldelainformacion.com/index.php/EPI/article/view/epi.2015.ene.05/17755. [13]M. Blunt, C. Teller, and A. Floh. "Testing Retail Marketing-Mix Effects on Patronage: A Meta-Analysis". JOR, pp. 113-135, 2018. [14]D. Van der Bend, T. Jakstas, E. Van Kleef, and V. Shrewsbury. 2021. "Making sense of adolescent-targeted social media food marketing: A qualitative study of expert views on key definitions, priorities, and challenges". APPETITIVE, vol. 168, 2022. [Online]. Available: https://www.sciencedirect.com/science/article/pii/S0195666321005985. [15]A. E. Ramón and C. Segovia. Comunicación Integrada de Marketing. Madrid: ESIC, 2016. [16]V. León, J.C. Erazo, C. Narváez and J. Bautista. "Marketing mix de servicios de valor agregado de última milla. Valor y trascendencia de las 4 P". VD, pp.145-172, 2019. [Online]. Available: https://doi.org/10.33262/visionariodigital.v3i2.2.628. [17]J. P. Peter and P. Olson. Comportamiento del consumidor y estrategia de marketing. México, D.F: McGraw-Hill, 2006. [18]R. Hernández. Metodología de la investigación. 6ª ed. México: McGraw-Hill, 2014. [19]INEC. "Censo de población y vivienda 2010". Censo poblacional, Ecuador, 2010. [Online]. Available: https://www.ecuadorencifras.gob.ec/base-de-datos-censo-de-poblacion-y-vivienda-2010/. [20]SNI. "Sistema Nacional de Información. Indicadores económicos". 2010. [Online]. Available: http://indestadistica. sni.gob.ec/QvAJAXZfc/opendoc.htm?document=SNI.qvw&host=QVS@kukuri&anonymous=truehttp://indestadistica.sni.gob.ec/QvAJAXZfc/opendoc.htm?document=SNI.qvw&host=QVS@kukuri&anonymous=-true&bookmark=Document/BM40. [Last access: October 10th, 2021]. [21]M. González, M. Flores, and T. García. "Dinámica de la producción y comercialización del cacao ecuatoriano. Un enfoque en la provincia del Oro". Machala:UTMACH, 2018. [22] MAGAP. "Estudio de hábitos de consumo de chocolate en el Ecuador". Ecuador, 2016. [23]J. Concha. "El efecto país de origen en marcas dominantes". PYG, pp.122-141, 2015. [Online]. Available: http://www.scielo.org.co/scielo.php?script=sci_arttext&pid=S1657-62762015000200008. [24]C. Cortés. "Envases inteligentes". Universidad Andrés Bello. 2017. [Online]. Disponible en: http://repositorio.unab.cl/xmlui/handle/ria/4352. [25]L. Peng, M. Johnstone, and L. Yang. "Barriers to green consumption behaviors: The roles of consumers’ green perceptions". AMJ, 2016. [Online]. Available: http://dx.doi.org/10.1016/j.ausmj.2016.08.001. [26]T. A. Monteiro, A. Giuliani, J. Cavazos and N. Kassouf. "Mezcla del marketing verde: una perspectiva teórica". CDC, pp 103-126, 2016. [Online]. Available:https://www.redalyc.org/pdf/462/46243484005.pdf. [27]C. Dhaoui and C.M. Webster. "Brand and consumer engagement behaviors on Facebook brand pages: Let's have a (positive) conversation". IJRM, pp. 155-175,2018. [Online]. Available: https://doi.org/10.1016/j.ijresmar.2020.06.005.

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Novikov, M. S., and Yu A. Solovieva. "The impact of patient loyalty on the economic indicators of the activities of a medical organization providing paid medical services." Manager Zdravoochranenia, no. 6 (June 1, 2022): 21–30. http://dx.doi.org/10.21045/1811-0185-2022-6-21-30.

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I n t r o d u c t i o n . In modern conditions of the paid medical services market, the vector of competition development is shifting from the concept of classical marketing to relationship marketing, and in these circumstances the issues of forming, retaining and managing patient loyalty come to the fore. The authors propose to consider a fundamentally different approach to measuring patient loyalty by a medical organization. In their opinion, the most effective method for studying the level of loyalty in combination with economic indicators is the consumer loyalty index (English Net Promoter Score, NPS), developed and first introduced in 2003 by Fred Reichheld. T h e p u r p o s e o f t h e r e s e a r c h is to study the impact of patient loyalty on improving the economic efficiency of a medical organization providing paid medical services. M a t e r i a l s a n d m e t h o d s . A study was planned and conducted using the NPS methodology to study patient loyalty. The survey of patients was carried out through SMS messages in automatic mode using a service integrated into the medical information system (MIS) of a medical organization. Previously, patients provided consent to the processing and transfer of their personal data. The results of the survey and data on the actual payment for paid medical services for each respondent were integrated into a consolidated database for further statistical processing. R e s u l t s . The study involved 39320 patients of the dental clinic. The results obtained during the study period coincided with the calculations of Fred Reichheld and confirmed the relevance of the application of this methodology in the current conditions of the paid medical services market. It has been established that the loyalty of patients to a medical organization affects the increase in economic indicators, and achieving a sustainable growth rate of a medical organization and predictable positive financial indicators is impossible without creating a base of loyal repeat patients. In addition, increasing the level of loyalty of repeat patients has a positive effect on NPS, which is directly related to an increase in the average cost of medical appointment and net sales. C o n c l u s i o n . Thus, the level of patient loyalty has a direct impact on the main economic indicators of the medical organization activity.

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Ye, Jiadong, Zengbin Yin, Juntang Yuan, Zhiyuan Li, Zhiyong Zhu, and Dongbo Hong. "Effects of metal phases on microstructure and mechanical properties of microwave‐sintered Ti(C, N)‐based cermet tool." International Journal of Applied Ceramic Technology 17, no. 2 (September 20, 2019): 761–70. http://dx.doi.org/10.1111/ijac.13387.

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Kartika, Diana Ani, Ratih Hurriyati, and Girang Razati. "GAMBARAN KEPRIBADIAN MEREK TERHADAP KEPUTUSAN PEMBELIAN PRODUK BEDAK TABUR PIXY DI INDONESIA." Journal of Business Management Education (JBME) 3, no. 3 (December 11, 2018): 67–78. http://dx.doi.org/10.17509/jbme.v3i3.14310.

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Purpose - The purpose of this study is to see the descriptionof the level ofbrand personality,andpurchase decision in consumers of Pixy powder in Indonesia. Design/methodology/approachh - The design of this study was cross sectional method. This research uses descriptive approach with explanatory survey method. The nurses analysis unit is 130 people. Data collection using questionnaire. The analysis technique used is descriptive technique by using frequency distributionFindings - Based on the results of the research using descriptive analysis, the results obtained that brand personality in the high category, and purchase decision in the good category.Originality/value - The differences in this study located on an object research , time research , a measuring instrument , literature that used , the theory that is used and the results of the study.Aaker, J. L. (1997). Dimensions of brand personality. Journal of Marketing Research, 347.Al-rasyid, H. (1994). Teknik Penarikan Sampel dan Penyusunan Skala. Bandung: Universitas Padjajaran.Arora, S., Neha. (2016). Determinants of Customer-based Brand Equity: A Study of Public and Private Banks. Global Business Review, 17(4), 905–920. Retrieved from http://doi.org/10.1177/0972150916645693Blackwell, R. D. (2005). Consumer Behaviour. Mason: Permissions Department.Buchari Alma. (2008). Mnajemen Pemasaran dan Pemasaran Jasa. Bandung: Alfabeta.Cravens, Piercy. (2013). Strategic Marketing (10th ed.) (10th ed). New York: Mc Graw Hil.Dirgantari, P. D. (2016). PERANAN BAURAN PEMASARAN JASA PENDIDIKAN TERHADAP UPAYA MENINGKATKAN EKUITAS MEREK BERBASIS PELANGGAN PERGURUAN TINGGI (STUDI PADA PERGURUAN TINGGI DI JAWA BARAT). Jurnal Pendidikan Manajemen Bisnis, 11, 22–31.Guthrie, M., Hye-shin, K., Jaehee, J. (2007). The effects of facial image andcosmetic usage on perceptions ofbrand personality. Journal of Fashion Marketing and Management, 12(2), 164–181. http://doi.org/10.1108/13612020810874863Hawkins, D. I. (2010). Building Marketing Strategy Consumer Behavior.Heding, T., Knudtzen, C. F., Bjerre, M. (2009). Brand Management.Hegner, S. M., Jevons, C., Hegner, S. M., Jevons, C. (2016). Brand trust : a cross-national validation in Germany , India , and South Africa. http://doi.org/10.1108/JPBM-02-2015-0814Karjaluoto, H., Munnukka, J., Salmi, M. (2016). Article information : Journal of Service Theory and Practice, 26(1).Kartajaya, H. (2010). Perjalanan Pemikiran Konsep Pemasaran Hermawan Kertajaya. Jakarta: Penerbit Erlangga.Keller, K. L. (2013). Strategic Brand Management (4th ed.). England: Pearson Education Inc. Retrieved from http://doi.org/10.2307/1252315Keller, K. L., Kotler, P. (2016). Marketing Management (15e ed.). England: Pearson Education Limited.Kotler, P., Keller, K., Brady, M., Goodman, M., Hansen, T. (2012). Marketing management. England: Pearson Education Limited.Kotler, P., Keller, K. L. (n.d.). Marketing Management.Kwong, M. Z., Candinegara, I. (2014). elationship between Brand Experience , Brand Personality , Consumer Satisfaction , and Consumer Loyalty of DSSMF Brand. iBuss Management, 2(2), 89–98.Laios, L. G., Moschuris, S. J. (2015). The influence of enterprise type on the purchasing decision process. International Journal of Operations Production Management.Lamb, C. W., Hair, J. F. (2011). Marketing.Malhotra, N. K. (2010). Marketing Research (6th ed.). United States of America.Mulyadi, H., Saktiawati, D. (2008). Pengaruh Brand Personality terhadap Loyalitas Pelanggan Sampo Sunsilk. Jurnal Pendidikan Manajemen Bisnis, 7.Noel, H. (2009). Consumer behaviour. Switzerland: AVA Publishing SA.Orozoco-Gomez, M., Toldos-Romeo Ma, M. de l P. (2015). Brand personality and purchase intention, 27(5), 462–467. http://doi.org/10.1108/EBR-03-2013-0046Peter, J. P., Jerry, C. O. (2008). Consumer Behaviour perilaku konsumen dan strtegi pemasaran. Jakarta: Erlangga.Rampl, L. V., Kenning, P. (2014). Employer brand trust and affect : linking brand personality to employer brand attractiveness. http://doi.org/http://doi.org/10.1108/EJM-02-2012-0113Ratih, H., Irna, W. (2008). pengaruh pemasaran eksperiensial terhadp retensi pelanggan pada pengunjung resort spa kampung sampireun garut. Jurnal Pendidikan Manajemen Bisnis, 7, 1–19.Razati, G., Ruhimat, R. (2008). pengaruh sales promotion terhadap keputusan pengguna kartu kredit bni. Pendidikan Manajemen Bisnis, 7.Sangadji, E. M., Sopiah. (2013). Perilaku Konsumen Pendekatan Praktis Disertai Himpunan Jurnal Penelitan. Yogyakarta: Andi offset.Schiffman, L. ., Kanuk, L. L. (2007). Consumer Behaviour. New Jersey: Pearson Prestice Hall.Solomon, M. R., Bamossy, G., Askegaard, S., Hogg, M. K. (2013). Consumer Behaviour.Sugiyono. (2010). Metode Penelitian Bisnis. Bandung: Alfabetha.Suharno. (2010). Marketing in Practice (edisi pert). Yogyakarta: Graha Ilmu.Surakhmad, W. (2004). Pengantar Penelitian Ilmiah Dasar Metode Teknik. Bandung: Tarsito.Utama, D. H., Amelia, F. (2009). ENGARUH ATRIBUT PRODUK TERHADAP KEPUASAN PELANGGAN PRODUK TEH CELUP SOSRO DAN 2 TANG (Survei Pada Pelanggan Teh Celup di Griya Pahlawan dan Giant Pasteur Bandung). Urnal Pendidikan Manajemen Bisnis, 8(30-40).Yin, C., Mansori, S. (2016). Factor that influences consumers ’ brand loyalty towards cosmetic products. Journal of Marketing Management and Customer Behavior, 1, 12–29.

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van den Herik, Else-Marie, and Tim M. Benning. "A Students’ Preferences-Based Approach to Select Methods for Detecting and Handling Free-Riding." Journal of Marketing Education 43, no. 2 (February 16, 2021): 233–43. http://dx.doi.org/10.1177/0273475321992109.

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Free-riding is a serious challenge in group projects. While there are various methods to reduce free-riding, marketing educators still face a difficult task when selecting an appropriate method for their course. In this study, we propose a students’ preferences-based approach that supports marketing educators with the selection of methods to detect and handle free-riding. To measure these preferences, students completed an online survey based on a choice task about two methods to detect free-riding and a ranking task about four methods to handle free-riding ( n = 254). Their answers were analyzed using chi-squared tests, Borda scores, and rank-ordered logit models. The results show that (a) neither Dutch nor international students have a clear preference for one of the two detection methods (the reporting system vs. the process evaluation system), (b) grade discussion (a possible reduction of the free-rider’s grade based on a conversation with the course coordinator about each student’s contribution) is the most preferred method to handle free-riding, and (c) international students have a stronger preference for stricter handling methods. Marketing educators can apply the proposed approach, or use our specific findings, for designing methods to reduce free-riding in their courses.

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Amwoka, Emmanuel M., Jane L. Ambuko, Hutchinson M. Jesang’, and Willis O. Owino. "Effectiveness of Selected Cold Chain Management Practices to Extend Shelf Life of Mango Fruit." Advances in Agriculture 2021 (June 7, 2021): 1–12. http://dx.doi.org/10.1155/2021/8859144.

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An on-farm study was conducted among smallholder mango farmers in Embu County of Kenya to demonstrate the effectiveness of simple harvest and postharvest handling practices to attain cold chain and extend mango shelf life. The recommended cold chain practices were compared with common farmers' practices. 'Apple', 'Ngowe', 'Kent', and 'Tommy Atkins' harvested at the mature green stage were used in the study. To demonstrate proper cold chain, fruits were harvested before 8 am, transported in crates lined with dampened newspapers, precooled in an evaporative charcoal cooler, and then transferred to a Coolbot™ cold room (10 ± 2°C). To demonstrate common farmers’ practices, fruits were harvested at noon, transported in open crates, and stored at ambient room conditions (25 ± 7°C, 55 ± 15%RH). The air and fruit pulp temperatures were monitored regularly using HUATO® data loggers. During the storage period, a random sample of 3 fruits (per variety) per treatment was taken after every 3 days to evaluate ripening related changes including physiological weight loss, colour, firmness, and total soluble solids. Proper cold chain practices resulted in low fruit pulp temperature (average 11°C) compared to 25°C for fruits handled using common practices by farmers leading to faster ripening as evidenced by lower peel/pulp colour and firmness, higher physiological weight loss, and higher total soluble solids. For example, flesh firmness of fruits under poor cold chain practices decreased from initial 36.6 N, 45.9 N, 66.5 N, and 46.8 N to 3.1 N, 2.4 N, 3.2 N, and 3.1 N for ‘Apple’, ‘Ngowe’, ‘Kent’, and ‘Tommy Atkins’ varieties, respectively, at the end of storage while that of fruits under proper cold chain practices reduced to 2.3 N, 1.5 N, 3.9 N, and 2.9 N, respectively, for the four varieties at the end of storage. Overall, proper cold chain management extended mango shelf life by 18 days. Application of simple harvest and handling practices coupled with simple storage technologies can attain and maintain the cold chain required to preserve quality and extend shelf life. This could increase the marketing and storage periods for later selling and processing, respectively, of mango fruits.

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Faradina, Nadia Firza, and Istyakara Muslichah. "Anteseden Minat Muslim untuk Membeli Makanan Korea Halal: Studi di Indonesia." Jurnal Ekonomi Syariah Teori dan Terapan 9, no. 3 (May 31, 2022): 310–24. http://dx.doi.org/10.20473/vol9iss20223pp310-324.

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ABSTRAK Penelitian ini bertujuan untuk menginvestigasi faktor-faktor yang memengaruhi Muslim di Indonesia berniat untuk membeli makanan Korea bersertifikasi Halal MUI. Metode sampling yang digunakan yaitu teknik purposive sampling dengan kriteria Muslim di Indonesia yang mengetahui makanan Korea bersertifikasi Halal MUI dan berusia > 18 tahun. Penelitian ini mendapatkan 190 responden dan data diolah menggunakan metode PLS-SEM. Variabel yang digunakan dalam penelitian ini yaitu pengetahuan tentang makanan Halal, sikap, religiusitas, dan niat beli. Hasil dari penelitian ini menunjukkan bahwa pengetahuan tentang makanan Halal dan religiusitas memengaruhi sikap terhadap makanan Korea bersertifikasi Halal MUI secara positif dan signifikan. Pengetahuan tentang makanan Halal dan sikap juga memengaruhi niat beli makanan Korea bersertifikasi Halal MUI secara positif dan signifikan. Namun, religiusitas ditemukan tidak memengaruhi niat beli makanan Korea bersertifikasi Halal MUI. Hasil penelitian ini diharapkan dapat membantu pelaku bisnis pada industri makanan Korea untuk mengembangkan aspek apa saja yang dapat meningkatkan niat beli Muslim terhadap makanan Korea bersertifikasi Halal MUI. Kata Kunci: pengetahuan, sikap, religiusitas, niat beli, makanan Korea, makanan halal. ABSTRACT This study aims to investigate factors that influence Indonesian Muslims to purchase Korean food with MUI Halal certification. This study uses a purposive sampling technique with criteria: Muslims in Indonesia who know Korean food with MUI Halal certification and aged > 18 years. This study obtained 190 respondents and the data was processed using PLS-SEM method. The variables used in this study are knowledge of Halal food, attitudes, religiosity, and purchase intentions. The results of this study indicate that knowledge about Halal food and religiosity affects attitudes towards Korean food with MUI Halal certification positively and significantly. Knowledge about Halal food and attitudes also positively and significantly influence the intention to buy Korean food with MUI Halal certification. However, religiosity was found to not affect the intention to buy Korean food with MUI Halal certification. The results of this study are expected to help businesses in Korean food industry to develop aspects that can increase Muslim’s purchase intentions for MUI Halal certified Korean food. Keywords: knowledge, attitude, religiosity, purchase intention, Korean food, halal food. DAFTAR PUSTAKA Abd Rahman, A., Asrarhaghighi, E., & Ab Rahman, S. (2015). Consumers and halal cosmetic products: Knowledge, religiosity, attitude and intention. Journal of Islamic Marketing, 6(1), 148–163. https://doi.org/10.1108/JIMA-09-2013-0068 Aji, H. M. (2017a). Does skepticism toward halal label exist ? The empirical evidence from Indonesia 8th Global Islamic Marketing Conference Proceedings, 184-195. Aji, H. M. (2017b). Examining the moderating role of high-versus-low scepticism toward halal labels: findings from Indonesia. International Journal of Islamic Marketing and Branding, 2(4), 278. https://doi.org/10.1504/ijimb.2017.10010054 Arli, D. and Tjiptono, F. (2014). The end of religion? Examining the role of religiousness, materialism, and long-term orientation on consumer ethics in Indonesia. Journal of Business Ethics, 123(3), 385-400. Astuti, Y., & Asih, D. (2021). Country of origin, religiosity and halal awareness: A case study of purchase intention of Korean food. Journal of Asian Finance, Economics and Business, 8(4), 0413–0421. https://doi.org/10.13106/jafeb.2021.vol8.no4.0413 Aziz, S., Md Husin, M., Hussin, N., & Afaq, Z. (2019). Factors that influence individuals’ intentions to purchase family takaful mediating role of perceived trust. Asia Pacific Journal of Marketing and Logistics, 31(1), 81–104. https://doi.org/10.1108/APJML-12-2017-0311 Bashir, A. M. (2019). Effect of halal awareness, halal logo and attitude on foreign consumers’ purchase intention. British Food Journal, 121(9), 1998–2015. https://doi.org/10.1108/BFJ-01-2019-0011 Bohari, A. M., Hin, C. W., & Fuad, N. (2013). An analysis on the competitiveness of halal food industry in Malaysia: An approach of SWOT and ICT strategy. Malaysia Journal of Society and Space, 9(1), 1–11. Cooper, D. R., & Schindler, P. S. (2014). Business research methods. New York: Mcgraw-hill. Fathy, A., Younus, S., Rasheed, F., & Zia, A. (2015). Identifying the factors affecting customer purchase intention. Global Journal of Management and Business Research: Administration and Management, 15(2), 1–6. Fornell, C., Larcker, D. F. (1981). Evaluating structural equation models with unobservable variables and measurement error. Journal of Marketing Research, 18(1), 39-50. https://doi.org/10.1177%2F002224378101800104 Graafland, J. (2017). Religiosity, attitude, and the demand for socially responsible products. Journal of Business Ethics, 144(1), 121–138. https://doi.org/10.1007/s10551-015-2796-9 Hair, J., Hult, G. T., Ringle, C., & Sarstedt, M. (2017). A primer on partial least squares structural equation modeling (PLS-SEM). New York: Sage Publishing. Hennida, C. (2013). Corporate strategies in the spread of hallyu (Korean Wave) in Indonesia. Mozaik, 13(2), 117–125. https://doi.org/10.20473/mozaik.v13i2.3833 Jeong, J. S., Lee, S. H., & Lee, S. G. (2017). When Indonesians routinely consume Korean pop culture: Revisiting Jakartan fans of the Korean drama Dae Jang Geum. International Journal of Communication, 11, 2288–2307. Khan, A., Arafat, M. Y., & Azam, M. K. (2020). Role of halal literacy and religiosity in buying intention of halal branded food products in India. Journal of Islamic Marketing, 13(2), 287-308. https://doi.org/10.1108/JIMA-08-2019-0175 Memon, Y. J., Azhar, S. M., Haque, R., & Bhutto, N. A. (2020). Religiosity as a moderator between theory of planned behavior and halal purchase intention. Journal of Islamic Marketing, 11(6), 1821–1836. https://doi.org/10.1108/JIMA-01-2019-0006 Nadhifah, N., Eka, S., & Tusita, A. (2019). Halal Korean food and glocalization. https://doi.org/10.4108/eai.23-3-2019.2284943 Rizkitysha, T. L., & Hananto, A. (2020). Do knowledge, perceived usefulness of halal label and religiosity affect attitude and intention to buy halal-labeled detergent? Journal of Islamic Marketing, 13(3), 649-670. https://doi.org/10.1108/JIMA-03-2020-0070 Singhapakdi, A., Vitell, S. J., Lee, D. J., Nisius, A. M., & Yu, G. B. (2013). The influence of love of money and religiosity on ethical decision-making in marketing. Journal of Business Ethics, 114(1), 183–191. https://doi.org/10.1007/s10551-012-1334-2. Usman, H., Chairy, C., & Projo, N. W. K. (2021). Impact of Muslim decision-making style and religiosity on intention to purchasing certified halal food. Journal of Islamic Marketing, Vol. ahead-of-print No. ahead-of-print. https://doi.org/10.1108/JIMA-01-2021-0027 Wang, Y., Wiegerinck, V., Krikke, H., & Zhang, H. (2013). Understanding the purchase intention towards remanufactured product in closed-loop supply chains: An empirical study in China. International Journal of Physical Distribution and Logistics Management, 43(10), 866–888. https://doi.org/10.1108/IJPDLM-01-2013-0011

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26

Faradina, Nadia Firza, and Istyakara Muslichah. "Anteseden Minat Muslim untuk Membeli Makanan Korea Halal: Studi di Indonesia." Jurnal Ekonomi Syariah Teori dan Terapan 9, no. 3 (May 31, 2022): 310–24. http://dx.doi.org/10.20473/vol9iss20223pp310-324.

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Abstract:

ABSTRAK Penelitian ini bertujuan untuk menginvestigasi faktor-faktor yang memengaruhi Muslim di Indonesia berniat untuk membeli makanan Korea bersertifikasi Halal MUI. Metode sampling yang digunakan yaitu teknik purposive sampling dengan kriteria Muslim di Indonesia yang mengetahui makanan Korea bersertifikasi Halal MUI dan berusia > 18 tahun. Penelitian ini mendapatkan 190 responden dan data diolah menggunakan metode PLS-SEM. Variabel yang digunakan dalam penelitian ini yaitu pengetahuan tentang makanan Halal, sikap, religiusitas, dan niat beli. Hasil dari penelitian ini menunjukkan bahwa pengetahuan tentang makanan Halal dan religiusitas memengaruhi sikap terhadap makanan Korea bersertifikasi Halal MUI secara positif dan signifikan. Pengetahuan tentang makanan Halal dan sikap juga memengaruhi niat beli makanan Korea bersertifikasi Halal MUI secara positif dan signifikan. Namun, religiusitas ditemukan tidak memengaruhi niat beli makanan Korea bersertifikasi Halal MUI. Hasil penelitian ini diharapkan dapat membantu pelaku bisnis pada industri makanan Korea untuk mengembangkan aspek apa saja yang dapat meningkatkan niat beli Muslim terhadap makanan Korea bersertifikasi Halal MUI. Kata Kunci: pengetahuan, sikap, religiusitas, niat beli, makanan Korea, makanan halal. ABSTRACT This study aims to investigate factors that influence Indonesian Muslims to purchase Korean food with MUI Halal certification. This study uses a purposive sampling technique with criteria: Muslims in Indonesia who know Korean food with MUI Halal certification and aged > 18 years. This study obtained 190 respondents and the data was processed using PLS-SEM method. The variables used in this study are knowledge of Halal food, attitudes, religiosity, and purchase intentions. The results of this study indicate that knowledge about Halal food and religiosity affects attitudes towards Korean food with MUI Halal certification positively and significantly. Knowledge about Halal food and attitudes also positively and significantly influence the intention to buy Korean food with MUI Halal certification. However, religiosity was found to not affect the intention to buy Korean food with MUI Halal certification. The results of this study are expected to help businesses in Korean food industry to develop aspects that can increase Muslim’s purchase intentions for MUI Halal certified Korean food. Keywords: knowledge, attitude, religiosity, purchase intention, Korean food, halal food. DAFTAR PUSTAKA Abd Rahman, A., Asrarhaghighi, E., & Ab Rahman, S. (2015). Consumers and halal cosmetic products: Knowledge, religiosity, attitude and intention. Journal of Islamic Marketing, 6(1), 148–163. https://doi.org/10.1108/JIMA-09-2013-0068 Aji, H. M. (2017a). Does skepticism toward halal label exist ? The empirical evidence from Indonesia 8th Global Islamic Marketing Conference Proceedings, 184-195. Aji, H. M. (2017b). Examining the moderating role of high-versus-low scepticism toward halal labels: findings from Indonesia. International Journal of Islamic Marketing and Branding, 2(4), 278. https://doi.org/10.1504/ijimb.2017.10010054 Arli, D. and Tjiptono, F. (2014). The end of religion? Examining the role of religiousness, materialism, and long-term orientation on consumer ethics in Indonesia. Journal of Business Ethics, 123(3), 385-400. Astuti, Y., & Asih, D. (2021). Country of origin, religiosity and halal awareness: A case study of purchase intention of Korean food. Journal of Asian Finance, Economics and Business, 8(4), 0413–0421. https://doi.org/10.13106/jafeb.2021.vol8.no4.0413 Aziz, S., Md Husin, M., Hussin, N., & Afaq, Z. (2019). Factors that influence individuals’ intentions to purchase family takaful mediating role of perceived trust. Asia Pacific Journal of Marketing and Logistics, 31(1), 81–104. https://doi.org/10.1108/APJML-12-2017-0311 Bashir, A. M. (2019). Effect of halal awareness, halal logo and attitude on foreign consumers’ purchase intention. British Food Journal, 121(9), 1998–2015. https://doi.org/10.1108/BFJ-01-2019-0011 Bohari, A. M., Hin, C. W., & Fuad, N. (2013). An analysis on the competitiveness of halal food industry in Malaysia: An approach of SWOT and ICT strategy. Malaysia Journal of Society and Space, 9(1), 1–11. Cooper, D. R., & Schindler, P. S. (2014). Business research methods. New York: Mcgraw-hill. Fathy, A., Younus, S., Rasheed, F., & Zia, A. (2015). Identifying the factors affecting customer purchase intention. Global Journal of Management and Business Research: Administration and Management, 15(2), 1–6. Fornell, C., Larcker, D. F. (1981). Evaluating structural equation models with unobservable variables and measurement error. Journal of Marketing Research, 18(1), 39-50. https://doi.org/10.1177%2F002224378101800104 Graafland, J. (2017). Religiosity, attitude, and the demand for socially responsible products. Journal of Business Ethics, 144(1), 121–138. https://doi.org/10.1007/s10551-015-2796-9 Hair, J., Hult, G. T., Ringle, C., & Sarstedt, M. (2017). A primer on partial least squares structural equation modeling (PLS-SEM). New York: Sage Publishing. Hennida, C. (2013). Corporate strategies in the spread of hallyu (Korean Wave) in Indonesia. Mozaik, 13(2), 117–125. https://doi.org/10.20473/mozaik.v13i2.3833 Jeong, J. S., Lee, S. H., & Lee, S. G. (2017). When Indonesians routinely consume Korean pop culture: Revisiting Jakartan fans of the Korean drama Dae Jang Geum. International Journal of Communication, 11, 2288–2307. Khan, A., Arafat, M. Y., & Azam, M. K. (2020). Role of halal literacy and religiosity in buying intention of halal branded food products in India. Journal of Islamic Marketing, 13(2), 287-308. https://doi.org/10.1108/JIMA-08-2019-0175 Memon, Y. J., Azhar, S. M., Haque, R., & Bhutto, N. A. (2020). Religiosity as a moderator between theory of planned behavior and halal purchase intention. Journal of Islamic Marketing, 11(6), 1821–1836. https://doi.org/10.1108/JIMA-01-2019-0006 Nadhifah, N., Eka, S., & Tusita, A. (2019). Halal Korean food and glocalization. https://doi.org/10.4108/eai.23-3-2019.2284943 Rizkitysha, T. L., & Hananto, A. (2020). Do knowledge, perceived usefulness of halal label and religiosity affect attitude and intention to buy halal-labeled detergent? Journal of Islamic Marketing, 13(3), 649-670. https://doi.org/10.1108/JIMA-03-2020-0070 Singhapakdi, A., Vitell, S. J., Lee, D. J., Nisius, A. M., & Yu, G. B. (2013). The influence of love of money and religiosity on ethical decision-making in marketing. Journal of Business Ethics, 114(1), 183–191. https://doi.org/10.1007/s10551-012-1334-2. Usman, H., Chairy, C., & Projo, N. W. K. (2021). Impact of Muslim decision-making style and religiosity on intention to purchasing certified halal food. Journal of Islamic Marketing, Vol. ahead-of-print No. ahead-of-print. https://doi.org/10.1108/JIMA-01-2021-0027 Wang, Y., Wiegerinck, V., Krikke, H., & Zhang, H. (2013). Understanding the purchase intention towards remanufactured product in closed-loop supply chains: An empirical study in China. International Journal of Physical Distribution and Logistics Management, 43(10), 866–888. https://doi.org/10.1108/IJPDLM-01-2013-0011

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Putri, Fauziyah, and Achsania Hendratmi. "Pengaruh Celebrity Endorser dan Content Marketing terhadap Purchase Intention Fashion Muslim." Jurnal Ekonomi Syariah Teori dan Terapan 9, no. 5 (September 30, 2022): 672–80. http://dx.doi.org/10.20473/vol9iss20225pp672-680.

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ABSTRAK Halal fashion saat ini menjadi salah satu sektor yang diminati konsumen di Indonesia. Mayoritas penduduk Indonesia yang merupakan muslim menjadikan pangsa pasar industri fashion Muslim sangat besar. Permintaan produk fashion muslim semakin tinggi karena kesadaran perempuan Muslim dalam menutup aurat juga sudah tinggi. Apalagi, konsumen saat ini suka melihat fashion influencer di sosial media seperti Instagram. Serta penggunakan content marketing yang menarik juga mempengaruhi konsumen untuk membeli sebuah produk. Penjualan produk fashion muslim semakin mudah diakses konsumen dengan andanya media digital untuk melihat dan bertransaksi. Tujuan penelitian ini adalah untuk melihat pengaruh pendukung selebriti dan pemasaran konten. Penelitian ini menggunakan metode kuantitatif. Dengan teknik data yaitu kuisioner yang disebarkan secara online kepada 100 responden perempuan muslim yang pernah mengakses platform online brand fashion muslim Vanilla Hijab. Teknik analisis yang digunakan dalam penelitian ini yaitu regresi linier berganda. Hasil dari penelitian ini menunjukkan celebrity endorser memiliki pengaruh positif signifikan terhadap niat beli, dan konten pemasaran juga memiliki pengaruh positif signifikan terhadap niat beli toko online fashion Vanilla Hijab. Kata-Kunci: Celebrity Endorser, Content Marketing, Purchase Intention, Fashion Muslim. ABSTRACT Halal fashion is currently one of the sectors that consumers in Indonesia are interested in. The majority of Indonesia's population who are Muslim makes the market share of the Muslim fashion industry very large. The demand for Muslim fashion products is getting higher because the awareness of Muslim women in covering their genitals is high. Moreover, consumers today like to see fashion influencers on social media like Instagram. And the use of attractive content marketing also influences consumers to buy a product. The sale of Muslim fashion products is increasingly accessible to consumers by relying on digital media to view and transact. The purpose of this study was to examine the influence of celebrity supporters and content marketing. This research uses quantitative methods. With the data technique, namely a questionnaire distributed online to 100 Muslim female respondents who have accessed the online platform for the Muslim fashion brand Vanilla Hijab. The analysis technique used in this study is multiple linear regression. The results of this study indicate celebrity endorsers have a significant positive effect on purchase intention, and marketing content also has a significant positive effect on purchase intention of Vanilla Hijab fashion online shop. Keywords: Celebrity Endorser, Content Marketing, Purchase Intention, Fashion Muslim. DAFTAR PUSTAKA Abbas, A., Afshan, G., & Khan, S. B. (2018). The effect of celebrity endorsement on customer purchase intention: A comparative study predictors and consequences of human resource outsourcing view project internal marketing view project. Current Economics and Management Research, 4(1), 1–10. Abdurrahim, A., & Sangen, M. (2019). Pengaruh content marketing, sales promotion, personal selling, dan advertising terhadap minat beli konsumen pada hotel biuti di Banjarmasin. Jurnal Sains Manajemen Dan Kewirausahaan, 3(1), 42–47. http://ppjp.ulm.ac.id/journal/index.php/jsmk Andreas, R. (2013). The big book of content marketing: Use Strategies and SEO Tactics to Build Return-Oriented KPIs for Your Brand's Content. Andreas.com. Audia, D. S., Jayawinangun, R., & Ferdinan, F. (2018). Pengaruh celebrity endorser terhadap minat pembelian produk Aidi.Id (Studi pada followers instagram Aidi.Id). Jurnal Penelitian Sosial Ilmu Komunikasi, 3(1), 76–95. https://doi.org/10.33751/jpsik.v3i1.1012 Badan Pusat Statistik. (2016). 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Analisis efektivitas iklan televisi softener soft & fresh di Jakarta dan sekitarnya dengan menggunakan consumen decision model. Jurnal Ekonomi Perusahaan, 11(1), 35–55. Ferdinand, A. (2002). Structural equation modelling dalam penelitian manajemen. Semarang: Badan Penerbit Universitas Diponegoro. Gao, D. (2018). Research on the influencing factors of customer’s purchase intention in the context of content marketing. Proceedings of the 2018 2nd International Conference on Education Science and Economic Management (ICESEM 2018), 1184–1189. https://doi.org/10.2991/icesem-18.2018.277 Joe, P. (2009). What Is Content Marketing?. Retrieved from https://contentmarketinginstitute.com/ what-is-content-marketing/ Kim, J., Kang, S., & Lee, K. H. (2020). How social capital impacts the purchase intention of sustainable fashion products. Journal of Business Research, 117(November 2017), 596–603. https://doi.org/10.1016/j.jbusres.2018.10.010 Lapod, A. C. (2020, October 28). Belajar dari CEO Vanilla Hijab, cara mulai bisnis fashion dengan modal kecil. Retrieved from https://kumparan.com/kumparanwoman/belajar-dari-ceo-vanilla-hijab-cara-mulai-bisnis-fashion-dengan-modal-kecil-1uTjF96VapG/full Lee, J., & Lee, J. N. (2015). How purchase intention consummates purchase behaviour: The stochastic nature of product valuation in electronic commerce. Behaviour and Information Technology, 34(1), 57–68. https://doi.org/10.1080/0144929X.2013.853837 Lu, L. C., Chang, W. P., & Chang, H. H. (2014). Consumer attitudes toward blogger’s sponsored recommendations and purchase intention: The effect of sponsorship type, product type, and brand awareness. Computers in Human Behavior, 34, 258–266. https://doi.org/10.1016/j.chb.2014.02.007 Phua, J., Lin, J. S. (Elaine), & Lim, D. J. (2018). Understanding consumer engagement with celebrity-endorsed E-Cigarette advertising on instagram. Computers in Human Behavior, 84(March), 93–102. https://doi.org/10.1016/j.chb.2018.02.031 Pusat Pengkajian dan pengembangan Ekonomi Islam. (2008). Ekonomi Islam. Jakarta: PT Raja Grafindo Persada. Rocha, P. I., Caldeira de Oliveira, J. H., & Giraldi, J. d. M. E. (2019). Marketing communications via celebrity endorsement: an integrative review. Benchmarking, 27(7), 2233–2259. https://doi.org/10.1108/BIJ-05-2018-0133 Royan, F. M. (2004). Marketing selebrities (Selebriti dalam iklan dan strategi selebriti memasarkan diri sendiri). Jakarta: PT Elex Media Komputindo. Schaefer, M. (2016). Learn to create effective content by putting it through the RITE test. Retrieved from https://businessesgrow.com/2016/12/08/create-effective-content/ Seock, Y. K., & Norton, M. (2007). Attitude toward internet web sites, online information search, and channel choices for purchasing. Journal of Fashion Marketing and Management, 11(4), 571–586. https://doi.org/10.1108/13612020710824616 Seyyedamiri, N., & Tajrobehkar, L. (2019). Social content marketing, social media and product development process effectiveness in high-tech companies. International Journal of Emerging Markets, 16(1), 75–91. https://doi.org/10.1108/IJOEM-06-2018-0323 Shafie, S., & Othman, M. N. (2008). Halal Certification: An international marketing issues and challenges. Shimp, T. (2003). Periklanan promosi dan aspek tamnahan komunikasi pemasaran terpadu. Jakarta: Erlangga. Sokolova, K., & Kefi, H. (2020). Instagram and youtube bloggers promote it, why should I buy? How credibility and parasocial interaction influence purchase intentions. Journal of Retailing and Consumer Services, 53(January). https://doi.org/10.1016/j.jretconser.2019.01.011 Sugiyono. (2017). Metode penelitian kuantitatif, kualitatif, dan R&D. Bandung: CV. Alfabeta. Wang, J. S., Cheng, Y. F., & Chu, Y. L. (2012). Effect of celebrity endorsements on consumer purchase intentions: Advertising effect and advertising appeal as mediators. Human Factors and Ergonomics in Manufacturing & Service Industries, 23(5), 357-367. https://doi.org/10.1002/hfm.20336 Ward, J. (2016). A content analysis of celebrity instagram posts and parasocial interaction. Elon Journal of Undergraduate Research in Communications, 7(1). Wijaya, P. S. M., & Teguh, C. (2012). Faktor-faktor yang mempengaruhi minat beli di online shop Specialis Guess. Jurnal Riset Manajemen dan Bisnis, 7(2), 147–160. http://dx.doi.org/10.21460/jrmb.2012.72.79 Xiang, L., Zheng, X., Lee, M. K. O., & Zhao, D. (2016). Exploring consumers’ impulse buying behavior on social commerce platform: The role of parasocial interaction. International Journal of Information Management, 36(3), 333–347. https://doi.org/10.1016/j.ijinfomgt.2015.11.002 Yodi H. P., Widyastuti, S., & Noor, L. S. (2020). The effects of content and influencer marketing on purchasing decisions of fashion Erigo company. 1(2), 345–257. https://doi.org/10.38035/dijefa.v1i2.309

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Susanti, Devany Arfilia, and Edy Yusuf Agung Gunanto. "Faktor yang Mempengaruhi Intention to Recommend Produk Kosmetik Halal (Studi Kasus di Kota Tangerang Selatan)." Jurnal Ekonomi Syariah Teori dan Terapan 9, no. 4 (July 31, 2022): 543–58. http://dx.doi.org/10.20473/vol9iss20224pp543-558.

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ABSTRAK Sektor kosmetik halal saat ini dianggap sebagai sektor dengan potensi tertinggi secara global. Berkembangnya tren penggunaan kosmetik halal dipengaruhi oleh tren hijrah dan gaya hidup umat Muslim yang sadar dengan urgensi penggunaan produk halal. Ketersediaan produk kosmetik halal yang beragam di pasaran mendorong konsumen lebih diskriminatif dalam pemilihan merek kosmetiknya. Perusahaan perlu merumuskan strategi pemasaran yang tepat agar produknya dapat bertahan dan bersaing dengan kompetitor, salah satunya melalui rekomendasi atas suatu produk tertentu. Penelitian ini bertujuan untuk menganalisis faktor yang mempengaruhi intensi konsumen untuk merekomendasikan produk kosmetik halal. Metode yang digunakan dalam penelitian yaitu Structural Equation Modelling (SEM) dengan alat analisis SmartPLS 3. Data primer diperoleh melalui kuesioner dengan 180 sampel masyarakat di Kota Tangerang Selatan. Hasil penelitian mengungkapkan bahwa customer satisfaction, product quality, dan customer experience berpengaruh secara positif dan signifikan terhadap intention to recommend produk kosmetik halal, sedangkan trust tidak berpengaruh secara signifikan terhadap intention to recommend produk kosmetik halal. Kata kunci: Kosmetik halal, customer satisfaction, trust, product quality, customer experience, intention to recommend. ABSTRACT The halal cosmetics sector is currently considered the sector with the highest potential in the world. The growing trend of using halal cosmetics is influenced by the migration trend and lifestyle of Muslims who are aware of the importance of using halal products. The presence of various halal cosmetic products on the market encourages consumers to be more selective in their choice of cosmetic brands. Companies need to formulate the right marketing strategy in order for their products to survive and compete with competitors, one of which is product-specific recommendations. This study aims to analyze the factors that influence consumers' intentions to recommend halal beauty products. This study used Structural Equation Modeling (SEM) with the SmartPLS 3 analysis tool. Primary data was obtained from a survey of 180 samples of people in the city of South Tangerang. The results of the study show that customer satisfaction, product quality, and customer experience have a positive and significant impact on the intention to recommend halal beauty products, while trust does not have a significant effect on the intention to recommend halal beauty products. Keywords: Halal cosmetics, customer satisfaction, trust, product quality, customer experience, intention to recommend. DAFTAR PUSTAKA Abu Bakar, E., Rosslee, N. N., Mastura, A., Ariff, M., Othman, M., & Hashim, P. (2017). 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Determinants of purchase intention of halal cosmetic products among Generation Y consumers. Journal of Islamic Marketing, 12(8), 1461–1476. https://doi.org/10.1108/JIMA-11-2019-0248 Kim, H. S., & Choi, B. (2016). The effects of three customer-to-customer interaction quality types on customer experience quality and citizenship behavior in mass service settings. Journal of Services Marketing, 30(4), 384–397. https://doi.org/10.1108/JSM-06-2014-0194 Kotler, P., & Armstrong, G. (2018). Principles of marketing. London: Pearson Education Limited. Kotler, P., & Keller, K. L. (2012). Marketing management. London: Pearson Education. Kraeuter, S. G. (2002). The role of consumers’ trust in online-shopping. Journal of Business Ethics, 39(1), 43–50. http://dx.doi.org/10.1023/A:1016323815802 LPPOM MUI. (2021). LPPOM: Wajib sertifikasi halal juga berlaku untuk produk kosmetik. 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A cognitive model of the antecedents and consequences of satisfaction decisions. Journal of Marketing Research, 17(4), 460-469. https://doi.org/10.2307/3150499 Özmen, A., & Ögel, İ. Y. (2020). The interaction between customer experience, satisfaction and positive word of mouth: A study on city marketing in Afyonkarahisar. Contemporary Issues in Business Economics and Finance (Contemporary Studies in Economic and Financial Analysis, 104, 105–121). https://doi.org/10.1108/s1569-375920200000104007 Robustin, T. P., Fauziah, A., Widya, S., & Lumajang, G. (2018). Pengaruh kualitas produk dan word of mouth terhadap keputusan pembelian kosmetik wardah pada masyarakat di kota Jember. Prosiding Seminar Nasional Manajemen dan Bisnis III, 94–101. Safa, N. S., & Von Solms, R. (2016). Customers repurchase intention formation in e-commerce. SA Journal of Information Management, 18(1). https://doi.org/10.4102/sajim.v18i1.712 Schmitt, B. (1999). Experiential marketing. 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Villegas Zamora, Diego Alonso. "Importancia de la estadística aplicada para la toma de decisiones en marketing." Revista Boliviana de Administración 3, no. 2 (July 13, 2021): 63–74. http://dx.doi.org/10.33996/reba.v3i2.6.

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Anderson, D.; Sweeney, D. & Williams, T (2008). Estadística para administración y economía. 0 ed. México. Cengage Learning Azcárate, P. (2006). ¿Por qué no nos gusta enseñar estadística y probabilidad? Conferencia realizada en XII, Jornadas de Investigación en el Aula de Matemáticas: Estadística y azar, Granada, España Batanero, C. (2002a). Los retos de la cultura estadística, Jornadas interamericanas de enseñanza de la estadística, Buenos Aires, conferencia inaugural Batanero, C. (2002b). Estadística y didáctica de la matemática: Relaciones, problemas y aportaciones mutuas. En M. Penalva, G. Torregrosa y J. Valls (Coords.). Aportaciones de la didáctica de la Matemática a diferentes perfiles profesionales (pp. 95-120). Murcia: Editorial Compobell Batanero, C. (2005). Significados de la probabilidad en la educación secundaria. Revista Latinoamericana de Investigación en Matemáticas, 8(3), 247-264 Batanero, C., Godino, J. D., Green, D. R., Holmes, P & Vallecillos, A. (1994). Errors and difficulties in understanding elementary statistical concepts. International Journal of Mathematics Education in Science and Technology, 25(4), 527-547 Behar, R. & Ojeda, M. (2000). El proceso de aprendizaje de la estadística: ¿Qué puede estar fallando? Heurística, 10, 26-43 Blalock, H. M. (1998). Estadística social. México. FCE. 6” reimpresión Casas-Sánchez, J. M. & Santos-Peñas, J. (2002). Introducciónalaestadísticaparaadministración y dirección de empresas segunda edición DeGroot, M. H. (2012). Probability and statistics. Pearson DeGroot, M. H., & Fienberg, S. E. (1981). Assessing Probability Assessors: Calibration and Refinement. CARNEGIE-MELLON UNIV PITTSBURGH PA DEPT OF STATISTICS Easterby-Smith, M., Thorpe, R., Jackson, P. R., & Jaspersen, L. J. (2018). Management and business research. Sage Friz, C. M.; Sanhueza, H. S. & Figueroa, M. E. (2011). Concepciones de los estudiantes para profesor de Matemáticas sobre las competencias profesionales implicadas en la enseñanza de la Estadística. Revista electrónica de investigación educativa, 13(2), 113-131 Gómez, L. (2013). Diseño de un sistema de información de marketing. Tesis para optar por el título de Máster en Dirección, Universidad de La Habana. 2008. [2]. s/a, (2013). Los sistemas de Marketing, Recuperado el 2013, de cvh. ehu.es: http://cvb.ehu.es/open_course_ware/ castellano/social_juri /marketing/tema-5/ tema-5.pdf Holmes, P. (1980). Teaching Statistics, 11-16. Sloug: Foulsham Educational Lent, B., Dost, S., Redden, R. F., & Liu, Y. (2002). Mathematical simulation of the traveling heater method growth of ternary semiconductor materials under suppressed gravity conditions. Journal of crystal growth, 237, 1876-1880 Mood, A.M. & Graybill, E.A, (1972). Introducción a la teoría estadística. México Moreno, J.L. (1998), “Statistical Literacy. Statistics Long after School”, en L., Pereira- Mendoza et al. (ed.), Proceedings of the 5th International Conference on Teaching Statistics, Singapur, pp. 447-452 Muñoz, E. D. (2007). El aprendizaje de la estadística en estudiantes universitarios de profesiones no matemáticas. Educación Matemática, 19(2), 41- 66 Ottaviani, M. G. (1998). Developments and perspectivesinstatistical education. Documento presentado en el Congreso Estadística para el desarrollo Económico y Social, Aguascalientes, México Pacheco, E. A. (2013). La estadística aplicada como herramienta para la dirección integral de las organizaciones. (Spanish). Gestión Y Estrategia, (44), 125-138 Pomilio, C., Miño, M., Brignone, N., Facal, G., Telesnicki, M., Fass, M., Filloy, J., Cueto, G., Fernández, M., & Perez, A. (2017). Análisis de actividades sobre estadística descriptiva en libros de educación media: ¿Qué se pretende que los estudiantes aprendan? Porter, M. E. (2015). Estrategia competitiva: técnicas para el análisis de los sectores industriales y de la competencia. Grupo Editorial Patria Ritchey, E. J. (2008). Estadística para las ciencias sociales. México. McGraw-Hill. 2da edición Rowley, J., & Farrow, J. (2018). Organizing Knowledge: An Introduction to Managing Access to Information: Introduction to Access to Information. Routledge Sosa-Escudero, W. (2014). Qué es (y qué no es) la estadística: Usos y abusos de una Disciplina clave en la vida de los países y las personas. Buenos Aires: Siglo Veintiuno Editores Tovar, C. J.; Castillo, S. H. & Marín, M. del P. (2010). Preconcepciones de estudiantes de la Pontificia Universidad Javeriana Cali sobre el curso de estadística. Pensamiento Psicológico, 3(9). Recuperado a partir de //revistas.javerianacali. edu.co/index.php/pensamientopsicologico/ article/view/60 Utts, J. (2002), “What Educated Citizens Should Know About Statistics and Probability”, Proceedings of the 6th International Conference on Teaching Statistics, Sudáfrica Webster, A. L., & García, Y. M. (2000). Estadística aplicada a los negocios y la economía

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Pereira-Silva, Erico Fernando Lopes, Carlos Joly, Ladaslav Sodek, Elisa Hardt, and Marcos Aidar. "Characterization of Nitrogen Use by Neotropical Myrtaceae in Dry and Wet Forests of Southeast Brazil." Earth 3, no. 4 (December 16, 2022): 1290–304. http://dx.doi.org/10.3390/earth3040073.

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We hypothesized that neotropical Myrtaceae could be organized into groups that are naturally less or non-responsive to NO3−, and that use other N forms, such as amino acids, for internal N transport. Ecophysiological tests were conducted to measure nitrate reductase activity (NRA), NO3− content, total N, δ15N natural abundance, the C:N ratio in leaves, free amino acid, and NO3− transport via xylem sap. We showed that Myrtaceae tree species have a relatively low NRA, in addition to little NO3− in leaves and free NO3− in the xylem sap during the wet and dry seasons. We suggested a possible compartmentalization of N use, wherein plants derive their internal N from and use their transport mechanism to move N between below-ground and above-ground parts, assimilating and transporting more N and C through amino acids such as glutamine, arginine, and citrulline. Evidence of low NO3− availability in tropical soils is important when trying to understand forest species’ N-use strategies, given their importance to plant nutrition. Differences in the responses of some Myrtaceae species to the seasonality of environmental factors suggest the need for further studies concerning N in natural forests, for example, to help understand the problem of N deposition ecosystems.

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Krüger, Steffen, and Niahmh Ní Bhroin. "Vital signs: Innovations in self-tracking health insurance and social change." Journal of Media Innovations 6, no. 1 (March 6, 2020): 93–108. http://dx.doi.org/10.5617/jomi.7836.

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Insurance companies are increasingly harnessing self-tracking data to innovate and create new health and life insurance schemes. These schemes are often hailed as social innovations, and a major growth opportunity for the industry. Clients are invited to track and measure their health behaviour, fitness habits and vital functions. The data produced is submitted directly to the insurer and used for risk assessment. Good health and behaviour are rewarded; while poor health and behaviour relegate the insured to a lower ‘health status’. We undertake a discourse analysis of published materials relating to these innovations to identify the cultural and social changes they introduce. We review four categories of publications identified through a focused literature review. These include (a) marketing and PR material (n=41) (b) journalistic articles (n=37), (c) industry publications (n=14), and (d) academic articles (n=25). Based on our analysis, we argue that these innovations introduce a significant imbalance of power between insurance corporations and consumers. Insurance corporations can select their clients, intervene in their behaviour and determine their value. Furthermore, these innovations threaten to change and erode conceptions of solidarity and fairness that underpin collective insurance schemes.

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Fang, Yihang, Xianrui Zhao, Mengxian Zhang, Ping Zhang, Hu Cheng, Shuangxi Xue, Li Zhang, Jianbo Wu, and Shangshen Feng. "Effect of ZrO 2 whiskers on the microstructure and mechanical properties of a Ti(C,N)‐based cermet cutting tool material." International Journal of Applied Ceramic Technology 16, no. 4 (March 25, 2019): 1347–55. http://dx.doi.org/10.1111/ijac.13186.

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Tu, Rong, Yang Yuan, Litong Guo, Jun Li, Song Zhang, Meijun Yang, Qizhong Li, et al. "Synthesis of Al 2 O 3 coatings on Ti(C, N)‐based cermets by microwave plasma CVD using Al(acac) 3." International Journal of Applied Ceramic Technology 16, no. 6 (May 16, 2019): 2265–72. http://dx.doi.org/10.1111/ijac.13255.

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Ghantous, Nabil, and Shobha S. Das. "International franchising and performance: a resource-based perspective." International Journal of Retail & Distribution Management 46, no. 8 (August 13, 2018): 744–63. http://dx.doi.org/10.1108/ijrdm-10-2017-0244.

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Purpose The purpose of this paper is to investigate international franchise performance. It focuses on how franchisors conceive their international performance, the drivers of their international performance, and how age-at-entry moderates the impact of their resources and capabilities (R&C) on international performance. Design/methodology/approach Using the lens of the resource-based view of the firm, the authors build on franchisor voice from a qualitative study (n=28) to propose a research model of international franchise performance. A second, quantitative study (n=89) tests the model with PLS structural equation modeling. Findings Franchisors view international performance in terms of relationship satisfaction with foreign franchisees and performance in comparison to competitors. The empirical results show that relationship satisfaction significantly improves comparative performance. Both franchisor-owned resources, the brand and knowhow, enhance only comparative performance, while all three international relational capabilities, related to knowhow transfer, monitoring, and contract design, and both reconfigurational capabilities, related to organizational responsiveness and innovativeness, improve relationship satisfaction. Only contract design and innovativeness increase comparative performance. Finally, late internationalization reinforces franchisor ability to leverage relational and reconfigurational capabilities for better relationship satisfaction. Originality/value This paper contributes to research on international franchise performance. It uses a mixed-method design and offers the first quantitative investigation of the drivers of international franchise performance. This research also integrates the role of franchisor R&C with franchisor strategic choices, through the moderating effect of internationalization timing.

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Chauhan, Nandita, Urvashi Kashyap, Shudh Kirti Dolma, and Sajjalavarahalli G. Eswara Reddy. "Chemical Composition, Insecticidal, Persistence and Detoxification Enzyme Inhibition Activities of Essential Oil of Artemisia maritima against the Pulse Beetle." Molecules 27, no. 5 (February 25, 2022): 1547. http://dx.doi.org/10.3390/molecules27051547.

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Pulse beetle is the major pests of pulses that cause significant loss to grains leads to unfit for consumption and marketing. Indiscriminate use of synthetic pesticides for the control of pulse beetle (Callosobruchus chinensis and Callosobruchus maculatus) led to insect resistance, pesticide residues on grains which affect consumer’s health and environment. Essential oils (EOs) are good alternatives to synthetics due to their safety to the environment and consumers’ health. The main objective of the present study was to explore the chemical composition, fumigant, repellency, ovipositional deterrence, persistence, and detoxification enzyme inhibition of Artemisia maritima essential oil against pulse beetle. Results showed that primary components of the EO were 1,8-Cineole and bornyl acetate. EO showed promising fumigant toxicity to C. chinensis and C. maculatus (LC50 = 1.17 and 0.56 mg/L, respectively) after 48 h. In the repellent assay, EO at 8 mg/L showed 92–96% repellence after 1 h. In ovipositional deterrence assay, EO showed more ovipositional deterrence against C. chinensis (OD50 = 3.30 mg/L) than C. maculatus (OD50 = 4.01 mg/L). Higher concentrations of oil (8 and 6 mg/L) in C. maculatus showed significant inhibition of the glutathione-S-transferase enzyme (7.14 and 5.61 n mol/min/mL, respectively).

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Snyder, Jeremy, Marco Zenone, and Timothy Caulfield. "Crowdfunding for complementary and alternative medicine: What are cancer patients seeking?" PLOS ONE 15, no. 11 (November 20, 2020): e0242048. http://dx.doi.org/10.1371/journal.pone.0242048.

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Background Complementary and alternative medicine (CAM) is increasingly being integrated into conventional medical care for cancer, used to counter the side effects of conventional cancer treatment, and offered as an alternative to conventional cancer care. Our aim is to gain a broader understanding of trends in CAM interventions for cancer and crowdfunding campaigns for these interventions. Methods GoFundMe campaigns fundraising for CAM were retrieved through a database of crowdfunding campaign data. Search terms were drawn from two National Institutes of Health lists of CAM cancer interventions and a previous study. Campaigns were excluded that did not match these or related search terms or were initiated outside of June 4th, 2018 to June 4th, 2019. Results 1,396 campaigns were identified from the US (n = 1,037, 73.9%), Canada (n = 165, 11.8%), and the UK (n = 107, 7.7%). Most common cancer types were breast (n = 344, 24.6%), colorectal (n = 131, 9.4%), and brain (n = 98, 7.0%). CAM interventions sought included supplements (n = 422, 30.2%), better nutrition (n = 293, 21.0%), high dose vitamin C (n = 276, 19.8%), naturopathy (n = 226, 16.2%), and cannabis products (n = 211, 15.1%). Mexico (n = 198, 41.9%), and the US (n = 169, 35.7%) were the most common treatment destinations. Conclusions These findings confirm active and ongoing interest in using crowdfunding platforms to finance CAM cancer interventions. They confirm previous findings that CAM users with cancer tend to have late stage cancers, cancers with high mortality rates, and specific diseases such as breast cancer. These findings can inform targeted responses where facilities engage in misleading marketing practices and the efficacy of interventions is unproven.

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Fernandez, Jessica C., and Joy N. Rumble. "Getting the Most out of Social Media: Creating a Social Media Plan." EDIS 2015, no. 7 (October 9, 2015): 3. http://dx.doi.org/10.32473/edis-wc221-2015.

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Agriculturalists can use social media as a powerful tool for marketing their products and establishing a brand identity. This 3-page EDIS publication, which focuses on how to create a social media plan, is the second in the Getting the Most out of Social Media series. The goal of this series is to help agriculturalists understand how social media can work for them. The series also discusses the various social media platforms and how to use social media strategically and wisely. Written by Jessica C. Fernandez and Joy N. Rumble, and published by the UF Department of Agricultural Education and Communication, August 2015. (Photo credit: tanuha2001/iStock/Thinkstock.com) AEC559/WC221: Getting the Most out of Social Media: Creating a Social Media Plan (ufl.edu)

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Fernandez, Jessica C., and Joy N. Rumble. "Getting the Most out of Social Media: Successfully Using Social Media." EDIS 2015, no. 7 (October 9, 2015): 3. http://dx.doi.org/10.32473/edis-wc222-2015.

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Agriculturalists can use social media as a powerful tool for marketing their products and establishing a brand identity. This 3-page EDIS publication, which focuses on describing successful ways in which an organization can use social media, is the third in the Getting the Most out of Social Media series. The goal of this series is to help agriculturalists understand how social media can work for them. The series also discusses the various social media platforms and how to use social media strategically and wisely. Written by Jessica C. Fernandez and Joy N. Rumble, and published by the UF Department of Agricultural Education and Communication, August 2015. (Photo credit: tanuha2001/iStock/Thinkstock.com) AEC560/WC222: Getting the Most out of Social Media: Successfully Using Social Media (ufl.edu)

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Fernandez, Jessica C., and Joy N. Rumble. "Getting the Most out of Social Media: Good Practices When Using Social Media." EDIS 2015, no. 7 (October 9, 2015): 2. http://dx.doi.org/10.32473/edis-wc223-2015.

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Agriculturalists can use social media as a powerful tool for marketing their products and establishing a brand identity. This 2-page EDIS publication, which focuses on identifying and defining good practices of social media, is the fourth in the Getting the Most out of Social Media series. The goal of this series is to help agriculturalists understand how social media can work for them. The series also discusses the various social media platforms and how to use social media strategically and wisely. Written by Jessica C. Fernandez and Joy N. Rumble, and published by the UF Department of Agricultural Education and Communication, August 2015. (Photo credit: tanuha2001/iStock/Thinkstock.com) AEC561/WC223: Getting the Most out of Social Media: Strategic Practices When Using Social Media (ufl.edu)

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A'yun, Qanitah An Nabila, Fitri Nur Latifah, and M. Ruslianor Maika. "PENERAPAN STRATEGI MARKETING MIX UPAYA MENINGKATKAN JUMLAH FUNDING PADA BMT MADANI SEPANJANG." Jurnal Ekonomi Syariah Teori dan Terapan 8, no. 6 (December 5, 2021): 808. http://dx.doi.org/10.20473/vol8iss20216pp808-820.

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ABSTRAKMasalah pada perekonomian mengakibatkan banyak spekulan nakal menjalankan aksinya, menjadikan lembaga keuangan mikro syariah harus mengulurkan tangannya dalam memberikan perhatian pada permasalahan tersebut. Baitul Maal Wat Tamwil sebagai lembaga keuangan mikro syariah turut andil dalam menyatukan masyarakat yang memiliki kelebihan dana dengan masyarakat yang membutuhkan dana. BMT Madani Sepanjang hadir membantu perekonomian masyarakat dengan menghimpun dana (funding) dari shahibul maal dalam rangka meningkatkan dananya untuk kepentingan masyarakat membutuhkan dana. Untuk mengetahui bagaimana BMT Madani Sepanjang meningkatkan jumlah fundingnya, penelitian ini berfokus pada penerapan strategi marketing mix upaya meningkatkan jumlah funding pada BMT Madani Sepanjang. Dalam peningkatan funding, BMT Madani Sepanjang menggunakan strategi marketing mix 4P. Metode penelitian yang digunakan adalah kualitatif deskriptif. Data yang didapatkan melalui observasi secara langsung, wawancara, dokumen, serta validasi data menggunakan triangulasi sumber, triangulasi teknik dan triangulasi waktu. Hasil dari penerapan strategi marketing mix upaya meningkatkan jumlah fundingnya, BMT Madani telah menerapkannya dengan baik, sehingga pada pertumbuhan jumlah fundingnya yang baik dapat banyak memberikan bantuan dalam kegiatan penyaluran dana kepada masyarakat yang kekurangan dana, agar tehindar dari spekulan nakal. Dalam hal ini diharapkan BMT Madani Sepanjang dapat terus meningkatkan kualitasnya terutama dalam kegiatan strategi promosinya, agar usahanya dapat terus berkembang dengan baik.Kata Kunci: Baitul Maal Wat Tamwil, Bauran Pemasaran, Penghimpunan Dana. ABSTRACTProblems in the economy resulted in many rogue speculators carrying out their actions, making Islamic microfinance institutions have to stretch their hands in paying attention to these problems. Baitul Maal Wat Tamwil as a sharia microfinance institution contributes to uniting people who have excess funds with people who need funds. BMT Madani Sepanjang is here to help the community's economy by raising funds (funding) from Shahibul Maal in order to increase its funds for the benefit of the community in need of funds. To find out how BMT Madani Sepanjang increases the amount of funding, this study focuses on implementing a marketing mix strategy in an effort to increase the amount of funding at BMT Madani Sepanjang. In increasing funding, BMT Madani Sepanjang uses a 4P marketing mix strategy. The research method used is descriptive qualitative. Data obtained through direct observation, interviews, documents, and data validation using source triangulation, technical triangulation and time triangulation. As a result of the implementation of the marketing mix strategy in an effort to increase the amount of funding, BMT Madani Sepanjang has implemented it well, so that a good growth in the amount of funding can provide a lot of assistance, in channeling funds to people who lack funds, so as to avoid rogue speculators. In this case, it is hoped that BMT Madani Sepanjang can continue to improve its quality, especially in its promotional strategy activities, so that its business can continue to develop well.Keywords: Baitul Maal Wat Tamwil, Marketing Mix, Funding. DAFTAR PUSTAKAAnisa, I. N., & Oktafia, R. (2021). Penerapan strategi marketing mix dalam meningkatkan jumlah funding dan lending di BMT Harapan Ummat Sidoarjo. 4(1), 113–126. DOI: https://doi.org/10.25299/jtb.2021.vol4(1).6597Desy D. S. N., M. R. M. (2020). Strategi bauran pemasaran 4P dalam menentukan sumber modal usaha syariah pedagang pasar di Sidoarjo, 6(3).Kementerian Agama RI. (2020). Al-Qur’an Surat Al-Baqarah ayat 278. Jakarta: Kemenag RI.Laita, A., & Renny, M. (2020). Strategi optimalisasi penghimpunan dana nasabah bagi perkuatan permodalan di BMT Mawaddah Kantor Cabang Pandaan Pasuruan. Al-Mustashfa: Jurnal Penelitian Hukum Ekonomi Islam, 5(2), 171–182.Latifah, F. N., Maika, M. R., & Ariyanti, N. (2019). PKM Geo UMKM Desa Kenongo. Jurnal Pemberdayaan: Publikasi Hasil Pengabdian Kepada Masyarakat, 3(3), 259–266.Lisdawami, I. M. (2017). Pengembangan produk funding KSPPS BMT Amanah Ummah Jawa Timur. Jurnal Ekonomi Syariah Teori Dan Terapan, 4(11), 889–901.Marcelina, J., & Tantra, B. (2016). Pengaruh marketing mix (7P) terhadap keputusan pembelian pada guest house di Surabaya. Jurnal Hospitality dan Manajemen Jasa, 5(2), 1–16.Mardani. (2015). Aspek hukum lembaga BMT. Surabaya: Prenadamedia Grup.Moleong, L. J. (2014). Metodologi penelitian kualitatif edisi revisi. Bandung: Rosda.Muawanah. (2019). Peran BMT Global Madani Indonesia dalam penanaman nilai entrepreneur mahasiswa ES (Ekonomi Syariah) Institut KH. Adul Halim Pacet Mojokerto. AL-‘ADALAH: Jurnal Syariah Dan Hukum Islam, 4(1), 86–97.Nugrahani, F. (2014). Metode penelitian kualitatif dalam penelitian pendidian bahasa. Solo: Cakra Book.Pandia, & Frianto. (2012). Manajemen dana dan kesehatan bank. Jakarta: Rineka Cipta.Samsuri, A. (2017). Marketing mix sebagai strategi meningkatkan jumlah nasabah pada perbankan syari’ah. 1(1). DOI: https://doi.org/10.30762/wadiah.v1i1.1274Selang, C. A. (2013). Bauran pemasaran (Marketing Mix) pengaruhnya terhadap loyalitas konsumen pada Fresh Mart Bahu Mall Manado. 1(3), 71–80.Shidiq, U., & Choiri, M. (2019). Metode penelitian kualitatif di bidang pendidikan. Ponorogo: CV. Nata Karya.Tyas., & Mega, A. (2014). Pengaruh bauran pemasaran terhadap niat menjadi mitra perspektif Islam pada BMT Beringharjo Cabang Madiun. Jurnal Ekonomi Syariah Teori dan Terapan, 1(7), 487-505. DOI: http://dx.doi.org/10.20473/vol1iss20147pp487-505Yulia, & Dima. (2020). Faktor-faktor penyebab kurangnya minat masyarakat menabung di BMT Masyarakat Madani Sumatera Utara (Studi kasus masyarakat tembung pasar IX). Skripsi tidak dipublikasikan. Medan: Universitas Muhammadiyah Sumatera Utara.

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Fernandez, Jessica C., and Joy N. Rumble. "Getting the Most out of Social Media: What Is Social Media?" EDIS 2015, no. 7 (October 9, 2015): 3. http://dx.doi.org/10.32473/edis-wc220-2015.

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Agriculturalists can use social media as a powerful tool for marketing their products and establishing a brand identity. This 3-page EDIS publication, which focuses on defining social media for agriculturalist and identifying the multiple platforms agriculturalist can use, is the first in the Getting the Most out of Social Media series. The goal of this series is to help agriculturalists understand how social media can work for them. The series also discusses the various social media platforms and how to use social media strategically and wisely. Written by Jessica C. Fernandez and Joy N. Rumble, and published by the UF Department of Agricultural Education and Communication, August 2015. (Photo credit: tanuha2001/iStock/Thinkstock.com) AEC558/WC220: Getting the Most out of Social Media: What Is Social Media? (ufl.edu)

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Daniel, Leena, Sarah Hinman, Bengucan Gunen, Kaitlyn Harper, Lisa Poirier, and Joel Gittelsohn. "Community-Based Recommendations to Improve Customer Turnout at a Non-Profit Grocery Store." Current Developments in Nutrition 4, Supplement_2 (May 29, 2020): 708. http://dx.doi.org/10.1093/cdn/nzaa051_005.

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Abstract Objectives Aimed at improving healthy food access in a low-income neighborhood, the Salvation Army's first non-profit grocery store in Baltimore City has so far failed to attract a large customer base. The store averages just 140 customers daily and serves 500 unique families weekly, with an average transaction of $14. This study explored reasons for low usage from the perspective of community members and suggests solutions. Methods Mixed-methods formative research was conducted at DMG Foods. In-depth interviews were conducted with store staff (n = 5), wholesalers (n = 3), local store non-users (n = 4), and store users (n = 9).Interviews focused on purchasing habits, observations, prices, marketing efforts, quality of food, location, and convenience. Direct observations of store operations (n = 8) and a short demographic survey of store users with loyalty cards (n = 119) and without loyalty cards (n = 33) was also completed. All in-depth interviews were coded and analyzed using ATLAS.ti v8.4.18. Results The survey results indicated that the average amount spent at DMG Foods per loyalty customer within the last 30 days was $82. Only 11% survey respondents reported using DMG for all their grocery shopping. Reasons given for low store usage, included: (a) prices at DMG Foods are not low; (b) Non-users do not perceive DMG Foods as a food store; and (c) food quality concerns. In light of these responses, we made several recommendations, including: (a) make displays showing price differences between DMG Foods and other competitors; (b) place rebranded signs outside the store to indicate that DMG Foods is a grocery store; and (c) improve and maintain the quality of produce and meat in store. Additionally, store management should negotiate with wholesalers and distributors to obtain competitive wholesale prices. Conclusions The results of this study will be used to inform DMG Foods and to help Salvation Army refine their non-profit grocery model as they expand it to other locations in Baltimore and across the United States. Funding Sources Johns Hopkins University Bloomberg School of Public Health Department of International Health.

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Qureshi, Muhammad Awais, and Shahid Afghan. "THE PAKISTAN SUGAR INDUSTRY ITS CURRENT STATUS AND FUTURE NEEDS." Pakistan Sugar Journal 35, no. 2 (August 17, 2020): 13. http://dx.doi.org/10.35380/sugar.035.02.0158.

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The small sugar industry can afford to idle along using Research and development (R & D) produced (and paid for) by other sugar industries but when it is big with world standards it's a different matter. This study was important because Pakistan is 5th largest producer of sugarcane but it still lacks major advancement in production and marketing. The largest producers are Brazil, India, Thailand, China, and Pakistan accounting for more than 70% of world production. Brazil has the highest area (5.34 million hectares) while Australia has the highest productivity a n d s u g a r c a n e y i e l d (85 tons per hectare). Sugarcane is the second largest cash crop of Pakistan and is being cultivated on 1.06 million hectares with 55 t ha cane yield and sugar yield of 5.5 t ha, contributing around 3.6 % of Gross domestic production. The installed capacity of 85 sugar factories is to produce 7.5 million tons of refined sugar and domestic demand is around 4.5 million tons. This shows it’s export potential of 3.5 million tons, annually.

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Kalaimani, Priya Subramanian. "Detection of adulteration in market ghee using FT-IR Spectroscopy." International Journal for Research in Applied Science and Engineering Technology 9, no. 12 (December 31, 2021): 258–63. http://dx.doi.org/10.22214/ijraset.2021.39254.

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Abstract: Dairy ghee is a prominent synergistic fat product that is comprised of various health benefiting compounds such as milk fat globule membrane, conjugated linoleic acid, and short-chain free fatty acids. It emanates numerous beneficial actions on human heath are anticancer, antidiabetic, anticholesterolemic, antimicrobial, antioxidant, antiatherogenic and anitadipogenic properties. In order to increase the quantity for marketing purposes, ghee is adulterated with low quality fats. These adulterated low quality fats have long-chain fatty acids and trans-fats which causes cardiac diseases, obesity and renal dysfunction. Hence, the present study aimed to detect the adulterant in ghee by Fourier transform infrared spectroscopy method. It also shows the quantitative increase of adulterated animal body fat with ghee. The peak C=C increases with the raise of alkene concentration. The N-H bend peak, which represents amines, determines the trans-fat adulteration, causes health-related issues. Thus, FT-IR technique proved the ideal tools for detecting and estimating the degree of ghee adulteration. Keywords: FT-IR, Ghee, Adulteration, Commercial brands, Beef fat.

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White, Clare, Simon Noble, Max Watson, Flavia Swan, and Miriam Johnson. "45 Maximising recruitment to clinical trials in hospices- experience of a multicentre study using the ‘social marketing mix framework’." BMJ Supportive & Palliative Care 8, no. 3 (September 2018): 376.3–377. http://dx.doi.org/10.1136/bmjspcare-2018-mariecurie.45.

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IntroductionResearch in specialist palliative care units (SPCUs) has traditionally been considered difficult and studies are limited with poor recruitment and high attrition rates making interpretation of results challenging.AimsTo analyse recruitment from a UK multisite study in 5 SPCUs which recruited above target and compare recruitment strategies with recommendations from the ‘Social Marketing Mix Framework’ (SMMF) and learn lessons for future research in SPCUs.MethodsRecruitment data from the HIDDen (Hospice Inpatient DVT Detection) Study was analysed and compared with SMMF recommendations for improving recruitment to trials in palliative care.ResultsOver 17 months 1390 patients with cancer were screened for HIDDen study inclusion in five SPCUs (three in N. Ireland, one in England and one in Wales) 797 (57%) patients were ineligible. 206 (35% of those eligible) declined participation with 387 (65% of those eligible) recruited. When compared with the ‘6Ps’ of SMMF the study protocol addressed ‘Participants’ with broad study eligibility criteria ‘Product’ by replicating clinical practice with no change to routine clinical care and no competing trials ‘Price’ through minimising patient and carer burden and easing the consent process ‘Place’ by being done in patients own room in the SPCU and using five sites ‘Promoting’ through role play and maintaining the research profile and ‘Partners’ by addressing gatekeeping and minimising input from clinical staff by having on-site research staff.DiscussionGood recruitment to trials is possible in a SPCU setting and use of the ‘6Ps’ of SMMF can help in trial design and recruitment.Reference. Dunleavy L, Walshe C, Oriani A, Preston N. Using the ‘social marketing mix framework’ to explore recruitment barriers and facilitators in palliative care randomised controlled trials? A narrative synthesis review.Palliative Medicine2018;32(5):990–1009. doi:10.1177/0269216318757623

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Hulugalle, N. R., P. C. Entwistle, F. Scott, and J. Kahl. "Rotation crops for irrigated cotton in a medium-fine, self-mulching, grey Vertosol." Soil Research 39, no. 2 (2001): 317. http://dx.doi.org/10.1071/sr00035.

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Many cotton growers sow rotation crops after irrigated cotton (Gossypium hirsutum L.), assuming that they will improve soil quality and maintain profitability of cotton. Wheat (Triticum aestivum L.) is the most common rotation crop, although more recently, legumes such as faba bean (Vicia Faba L.) and chickpea (Cicer arietinum L.) have come into favour. This paper reports data on soil quality (organic C, nitrate-N, soil structure), yield (cotton lint and rotation crop grain yield, fibre quality), economic returns (gross margins/ha, gross margins/ML irrigation water), and management constraints from an experiment conducted from 1993 to 1998 near Wee Waa, north-western New South Wales, Australia. The soil is a medium-fine, self-mulching, grey Vertosol. The cropping sequences used were cotton followed by N-fertilised wheat (urea at 140 kg N/ha in 1993; 120 kg N/ha thereafter), unfertilised wheat, and unfertilised grain legumes (chickpea in 1993; faba bean thereafter), which were either harvested or the grain incorporated during land preparation. Soil organic C in the 0—0.6 m depth was not affected by the rotation crop, although variations occurred between times of sampling. Regression analysis indicated that there had been no net gain or loss of organic C between June 1993 and October 1998. Sowing leguminous rotation crops increased nitrate-N values. A net increase in root-zone nitrate-N reserves occurred with time (from June 1993 to October 1998) with all rotation crops. Soil compaction (measured as specific volume of oven-dried soil) was lower with wheat by October 1998. A net decrease in soil compaction occurred in the surface 0.15 m with all rotation crops between 1993 and 1998, whereas it increased in the 0.15–0.60 m depth. Cotton lint yield and quality, and gross margins/ha and gross margins/ML, were always higher where wheat was sown, with highest gross margins occurring when N fertiliser was applied. Applying N fertiliser to wheat did not significantly increase cotton lint yield and fibre quality, but increased gross margins of the cotton–wheat sequence due to higher wheat yield and protein percentage. Lint yield and fibre quality were decreased by sowing leguminous rotation crops. Management constraints such as lack of effective herbicides, insect damage, harvesting damage, and availability of suitable marketing options were greater with legumes than with wheat. Overall, wheat was a better rotation crop than grain legumes for irrigated cotton.

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Mukhtrova, G. S., Yu A. Abdullayeva, R. Z. Hasanova, S. B. Logmanova, and N. F. Kafarova. "The study of the qualities of light and oil fractions of Azeri oil." World of Oil products the Oil Companies Bulletin 02 (2021): 28–31. http://dx.doi.org/10.32758/2071-5951-2021-0-2-28-31.

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The article provides research on the qualities of Azeri oil and its light and oil fractions. A characteristic feature of Azeri oil is its high content of light fractions. This oil is light, low-sulfur, and paraffinic. Azeri oil in terms of density, sulfur content, content of light (light) fractions corresponds to marketing grades of oils and is called Azeri Light. Along with light fractions, Azeri Light oil contains up to 30-32% of oil fractions boiling above 350°C. Studies of 50°C oil fractions 350-500°C showed that the viscosity of the fractions at 100°C is in the range of 2.5-10.2 mm2/s, the viscosity index is 72-79.3, and the pour point is 12-36°С, potential content of base oils - 25.73%, their hydrocarbon composition, %: n-paraffinic oils - 50.7; isoparaffinic + naphthenic - 10.67; aromatic - 8.94%. Using traditional methods of purification using a selective solvent, followed by dewaxing and hydrotreating, from 50°C oil fractions of Azeri oil, base oils with a viscosity of 4.2-9.0 mm2/s at 100°C and a viscosity index of 91.0 can be obtained - 95.8, pour point minus 15°С / minus 20°С. By cleaning a wide oil fraction of 350-500°C, it is possible to obtain a base oil with a viscosity at 100 C of 6.5 mm2/s (SAE 20), a viscosity index of 95, a pour point of minus 15°C, an oil yield (350-500°C) is 20.3% for distillate (12.4% for oil). In terms of saturated hydrocarbons content (≥90%, sulfur content less than 0.03%), viscosity index > 90, the oil has good antioxidant properties and can be assigned to API group II.

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Pala, Arda Aybars. "C-reactive protein/albumin ratio in predicting atrial fibrillation after coronary artery bypass grafting." Cardiovascular Surgery and Interventions 9, no. 2 (July 7, 2022): 66–72. http://dx.doi.org/10.5606/e-cvsi.2022.1233.

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Objectives: In the present study, the purpose was to investigate the usability of the preoperative C-reactive protein/albumin ratio as a predictor of the development of postoperative atrial fibrillation in patients who undergo coronary artery bypass grafting. Patients and methods: A total of 336 patients (228 males, 108 females; mean age: 58.1±8.5 years; range 35 to 88 years) who underwent isolated coronary artery bypass grafting with cardiopulmonary bypass between January 2019 and January 2021 were reviewed in the single-center, retrospective study. Those with postoperative sinus rhythm were considered Group 1 (n=258), and patients with postoperative atrial fibrillation were defined as Group 2 (n=78). Preoperative routine biochemical tests of the patient groups were evaluated. Results: The incidence of postoperative atrial fibrillation was 23.2%. Statistically significant differences were detected between the two groups in terms of age (p<0.001) and previous percutaneous coronary intervention (p=0.028). In multivariate analysis, age, hemoglobin, mean platelet volume, neutrophil/lymphocyte ratio, and C-reactive protein/albumin ratio variables were found to be independent predictive factors of postoperative atrial fibrillation development (p<0.001, p=0.005, p=0.002, p<0.001, and p<0.001, respectively). Conclusion: Preoperative hemoglobin, mean platelet volume, calculated neutrophil/lymphocyte ratio, and C-reactive protein/albumin ratio values can be used as predictors of postoperative atrial fibrillation development in patients who will undergo coronary artery bypass grafting.

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Arenas, Marian Guadalupe Hernández, Daniel Nieto Angel, María Teresa Martínez Damian, Daniel Teliz Ortiz, Cristian Nava Díaz, and Nestor Bautista Martinez. "Characterization of rambutan (Nephelium lappaceum) fruits from outstanding mexican selections." Revista Brasileira de Fruticultura 32, no. 4 (January 7, 2011): 1098–104. http://dx.doi.org/10.1590/s0100-29452011005000004.

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Fruits of five regional selections of rambutan (Nephelium lappaceum L.) were characterized to identify those with international marketing quality to promote their propagation in Mexico, improvement and conservation in germoplasm bank. The fruits were harvested in June, July, and August 2008 and, after each harvest, were assessed for shape (length/diameter), firmness, fruit weight, number of fruits per kilogram, weight and percentage of pericarp, seed and aril, total soluble solids, total sugars, vitamin C content, pH, and titratable acidity. In addition, a sensorial evaluation was carried out with 31 panelists who graded each selection for color, sweetness, and acidity. Fruits of five selections were ovoid, and with the following characteristics: firmness values from 43.7 to 51.0 N, fruit weight ranged from 22.4 to 34.7 g, registering from 28.9 to 45.0 fruits per kg; pericarp weight from 10.5 to 17.3 g (45.9 to 49.9% of the total fruit weight); total seed weight from 2.2 to 2.5 g (7.0 to 10.0%); average arils weight from 8.9 to 13.1 g (37.5 to 41.4%). The fruits had high contents of total soluble solids (17.8 to 20.4 ºBrix), total sugars (211.95 to 242.70 mg/100g in the edible portion), vitamin C (37.9 to 69.1 mg/100 g), pH 5.0, and titratable acidity of 0.20 to 0.28%. The fruits from the RT-01 and RT-05 selections had better attributes in fruit weight, total soluble solids and titratable acidity and were better accepted by the panelists. Harvest date significantly affects rambutan fruit quality; at the middle and end of the season harvested fruits had better qualitative characteristics for the marketing.

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Martiasari, Linda Dewi, and Achsania Hendratmi. "Menilai Halal Awareness dan Lifestyle Terhadap Keputusan Menginap di Hotel Syariah." Jurnal Ekonomi Syariah Teori dan Terapan 9, no. 4 (July 31, 2022): 523–33. http://dx.doi.org/10.20473/vol9iss20224pp523-533.

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ABSTRAK Penelitian ini dikembangkan untuk menganalisa faktor yang mempengaruhi keputusan menginap seorang konsumen muslim terhadap Hotel Syariah. Pengambilan data dilakukan pada tahun 2021 dengan 200 responden dengan menggunakan metode purposive sampling. Dari hasil analisa regresi berganda halal awareness dan lifestyle seorang konsumen muslim berpengaruh signifikan dengan keputusan menginap di Hotel Syariah. Dengan demikian, penelitian ini mengungkapkan pentingnya para pelaku bisnis Hotel Syariah untuk menyusun strategi yang sesuai dengan halal awareness dan lifestyle pasar sasaran seorang konsumen muslim. Kata Kunci: Halal awareness, lifestyle, keputusan pembelian, Hotel Syariah. ABSTRACT This study was developed to analyze the factors that influence the decision to stay at a sharia hotel consumer. Data collection was carried out in 2021 with 200 respondents using the purposive sampling method. From the results of multiple regression analysis, halal awareness and lifestyle of a Muslim consumer have a significant effect on the decision to stay at a sharia hotel. Thus, this study reveals the importance of sharia hotel business players to develop strategies that are in accordance with halal awareness and the lifestyle of the target market of Muslim consumers. Keywords: halal awareness, lifestyle, decision to stay, sharia hotel. DAFTAR PUSTAKA Ahmad, N. A., Abaidah, T. N. T., & Yahya, M. H. A. (2013). A study on halal food awareness among Muslim customers in Klang Valley. Proceedings 4th International Conference on Business and Economic Research, 1073–1087. Alam, S. S., Rohani M., & Hisham, B. (2011). Is religiosity an important determinant on Muslim consumer behaviour in Malaysia? Journal of Islamic Marketing, 2(1), 83-96. https://doi.org/10.1108/17590831111115268 Amarul, A., Sukirno, S., & Kurnia, D. (2019). 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