Academic literature on the topic 'Marketing, n.e.c'
Create a spot-on reference in APA, MLA, Chicago, Harvard, and other styles
Consult the lists of relevant articles, books, theses, conference reports, and other scholarly sources on the topic 'Marketing, n.e.c.'
Next to every source in the list of references, there is an 'Add to bibliography' button. Press on it, and we will generate automatically the bibliographic reference to the chosen work in the citation style you need: APA, MLA, Harvard, Chicago, Vancouver, etc.
You can also download the full text of the academic publication as pdf and read online its abstract whenever available in the metadata.
Journal articles on the topic "Marketing, n.e.c"
1
Artyukhova, Nadiia, Jan Krmela, Vladimira Krmelova, and Dastan Ospanov. "Knowledge Marketing: n(P, C, S, V)’s Mix?" Marketing and Management of Innovations 13, no. 3 (2022): 182–89. http://dx.doi.org/10.21272/mmi.2022.3-16.
Full textAbstract:
Authors: Nadiia Artyukhova, ORCID: https://orcid.org/0000-0002-2408-5737 PhD, Associated Professor, Sumy State University, Ukraine Jan Krmela, ORCID: https://orcid.org/0000-0001-9767-9870 PhD, Associated Professor, University of Pardubice, Czech Republic Vladimira Krmelova, ORCID: https://orcid.org/0000-0002-3822-3416 PhD, Associated Professor, Alexander Dubcek University of Trencin, Slovak Republic Dastan Ospanov, ORCID: https://orcid.org/0000-0003-0401-180X Saken Seifullin Kazakh Agrotechnical University, Kazakhstan Pages: 182-189 Language: English DOI: https://doi.org/10.21272/mmi.2022.3-16 Received: 02.06.2022 Accepted: 02.09.2022 Published: 30.09.2022 Download: Views: Downloads: 88 37 Abstract The work is devoted to the search for the optimal algorithm for implementing the process of promoting knowledge in the educational services market. The «product» of promotion is an educational program. Promotion of products of educational activities could be built along the general line «internal quality assurance of education – reviews of internal stakeholders – external quality assurance of education – reviews of external stakeholders – a business card of an educational product». When applied to an educational program as an object of knowledge marketing, a business card is a set of innovative features that could be used as the basis for implementing a particular strategy. In the frame of the work for describing the process of promoting the educational program abstract-logical method, the method of analogies, and the method of induction-deduction were used. A bibliometric analysis was carried out based on an array of bibliographic data of articles from the Scopus database using the VOSviewer tool to assess the possibility of combining different marketing mix models. The results of the bibliometric analysis show that the marketing mix model applies to the promotion of knowledge (educational program) as a product of the DIKW model. At the same time, the question of choosing a marketing mix strategy or justifying the need to combine these strategies remains open. As part of the work, a link was made between generating the knowledge model and promoting an educational program as a product of the DIKW model. Bibliometric analysis showed that using a single marketing mix strategy currently does not lead to success in product promotion. A combination of different strategy indicators is needed. At the same time, it is essential to establish the degree of significance of each indicator in the overall rating and to screen out (if necessary) individual indicators. A multi-level expert assessment determines the degree of significance of each indicator. Based on the results of this assessment, a specific set of indicators for this educational program and the dominant strategy, if any, are formed. A combined approach for promoting an educational program is developed based on an analysis of individual indicators and a multi-stage expert assessment of internal and external stakeholders.
2
Issa, Ibrahim, Emmanuel Munishi, and Kirumirah Mubarack. "CONSTRAINTS TO INTERMEDIARIES’ ROLE IN P R O V I S I O N O F M A R K E T A N D M A R K E T I N G S E R V I C E S F O R U R B A N F R E S H F R U I T S A N D V E G E T A B L E S S U P P L Y C H A I N." Business Education Journal 11, no. 1 (January 24, 2022): 1–12. http://dx.doi.org/10.54156/cbe.bej.11.1.328.
Full textAbstract:
Despite the critical role played by intermediaries in marketing services and trade, along with various initiatives undertaken to enhance this role, fresh fruits and vegetables traders in Dar es Salaam-Tanzania are still discontented with the intermediaries’ inability to undertake marketing services roles. This paper examined the constraints to intermediaries’ role in provision of market and marketing services for urban fresh fruits and vegetables supply chain and recommended strategies for improving the same. Qualitative approach was adopted and data were drawn from a purposive sample of 48 respondents through in-depth interviews and non-participant observation. Thematic data analysis strategy was adopted in which researchers transcribed data, read and familiarized themselves with data, coded them, searched and reviewed themes, named and finalized the analysis process. It was revealed in this study that, intermediaries’ role in marketing services for urban fruits and vegetables supply chain was confronted by poor coordination and information, inadequate knowledge and awareness, poor market infrastructure and geography and poor transportation services. The authors recommend to the government through ministries in charge of agriculture and trade to take serious measures to improve market and marketing services of fresh fruits and vegetable services through building storage centres, educating intermediaries and farmers on best marketing practices and furnishing farmer and intermediaries with information on international available market opportunities for fresh fruits and vegetables
3
Vasquez, Mario, and Edith Naranjo. "Financial marketing as a tool for customer loyalty in national banking." Minerva 2, no. 6 (November 22, 2021): 43–49. http://dx.doi.org/10.47460/minerva.v2i6.41.
Full textAbstract:
This research studies financial marketing as a tool for customer loyalty in national banking, conducting a bibliographic review that reveals the importance of these elements, since its main purpose is to propose strategies that allow not only the positioning of the brands, but to attract customers to offer the multiple services that a bank can offer. The results support the facts and allowed the verification of the hypothesis, highlighting that financial marketing is known andapplied by most banking institutions and that this marketing is centralized to launch general strategies applicable throughout the Ecuadorian territory, loyalty is managed by the same departments as they go hand in hand with customer service, services offered, benefits, among other motivations.
Keywords: Marketing, Financial Marketing, Loyalty, Clients, National Banking.
References
[1]J. Madura, «Marheting Financiero y Empresas,» Florida Atlantic University, p. 253, 2021.
[2]A. Bouzada, «Respuesta de los bancos locales a la caída de las tasas internacionales a partir del año 2008,» Universidadde la República de Uruguay, 2020.
[3]O. Mehecha, «Estrategias competitivas de marketing financiero en el sector bancario: Percepción del cliente,» RevistaVenezolana de Gerencia, vol. 24, nº 88, 2019.
[4]E. Núñez, «El Marketing Financiero: Evolución de las entidades Bancarias,» Organización de Empresas, Marketingy Sociología, 2015.
[5]C. Rodríguez, «Análisis De Las Estrategias De Fidelización Como Apoyo A Las Principales Entidades PrestadorasDe Servicios Financieros En Colombia,» Universidad Militar de Nueva Granada, p. 20, 2017.
[6]V. Mesén, «Fidelización de clientes: concepto y perspectiva contable,» Tec Empresarial, 2017.
[7]C. Mertzanis, «Marketing Financial Services and Products in Different Cultural Environments,» Risk and ContingencyManagement, Enero 2017.
[8]D. Bapat, «Marketing of Financial Services,» Biztantra Publications, Agodto 2014.
[9]A. Meidan, «Marketing Financial Services,» Sheffield University, Management SchoolUK, 1996.
[10]E. Ehrlich and D. Fanelli, «The Financial Services Marketing Handbook,» John Wiley & Sons, Inc., Hoboken, NewJersey, 2012.
[11]A. Ahmad and N. Raja, «Determinants of Customer Loyalty: A Review and Future Directions,» Australian Journal ofBasic and Applied Sciences , Julio 2018.
4
Rahmadina, Rahmadina, and Efrida Pima Sari Tambunan. "PEMANFAATAN LIMBAH CANGKANG TELUR, KULIT BAWANG DAN DAUN KERING MELALUI PROSES SAINS DAN TEKNOLOGI SEBAGAI ALTERNATIF PENGHASIL PRODUK YANG RAMAH LINGKUNGAN." KLOROFIL: Jurnal Ilmu Biologi dan Terapan 1, no. 1 (December 1, 2017): 48. http://dx.doi.org/10.30821/kfl:jibt.v1i1.1575.
Full textAbstract:
The purpose of this study was to ascertain that the processing of waste egg shells, onion skins, and dried leaves can be organic fertilizer through the process of science and technology as a product that is environmentally friendly and high economic value. This research method is descriptive only quantitative. Research results showed that the waste chicken egg shells, onion skins, and dried mango leaves can be processed into organic fertilizer with high levels of nutrients for organic fertilizer from the eggshell is N 0.18% (medium), P content of 7% (medium) , and levels of C 8% (moderate), substance C - Organic 5.2% (very high), C / N of 30 (very high), for fertilizers from onion skin that is N 0.13% (moderate), the levels of P 4 % (moderate), and levels of C 5% (medium), substance C - Organic 4.8% (high), C / N 23 (high), for fertilizers from the dried leaves are N 0.16% (medium), P content of 6% (moderate), and K content of 5.8% (moderate), substance C - Organic 4% (high), C / N 25 (high), that is worth selling high and can compete, Marketing is done in a flower sales with sales revenue was approximately 8 burlap sack 5 kg of the total sales of 12 jute from each - each organic fertilizer.
5
Critchlow, Nathan, Anne Marie MacKintosh, Christopher Thomas, Lucie Hooper, and Jyotsna Vohra. "Awareness of alcohol marketing, ownership of alcohol branded merchandise, and the association with alcohol consumption, higher-risk drinking, and drinking susceptibility in adolescents and young adults: a cross-sectional survey in the UK." BMJ Open 9, no. 3 (March 2019): e025297. http://dx.doi.org/10.1136/bmjopen-2018-025297.
Full textAbstract:
ObjectivesTo explore awareness of alcohol marketing and ownership of alcohol branded merchandise in adolescents and young adults in the UK, what factors are associated with awareness and ownership, and what association awareness and ownership have with alcohol consumption, higher-risk drinking and susceptibility.DesignOnline cross-sectional survey conducted during April–May 2017.SettingThe UK.ParticipantsAdolescents and young adults aged 11–19 years in the UK (n=3399).Main outcome measuresAlcohol Use Disorders Identification Test–Consumption (AUDIT-C) (0–12) and indication of higher-risk consumption (>5 AUDIT-C) in current drinkers. Susceptibility to drink (yes/no) in never drinkers.ResultsEighty-two per cent of respondents were aware of at least one form of alcohol marketing in the past month and 17% owned branded merchandise. χ2tests found that awareness of marketing and ownership of branded merchandise varied within drinking variables. For example, higher awareness of alcohol marketing was associated with being a current drinker (χ2=114.04, p<0.001), higher-risk drinking (χ2=85.84, p<0.001), and perceived parental (χ2=63.06, p<0.001) and peer approval of consumption (χ2=73.08, p<0.001). Among current drinkers, multivariate regressions (controlling for demographics and covariates) found that marketing awareness and owning branded merchandise was positively associated with AUDIT-C score and higher-risk consumption. For example, current drinkers reporting medium marketing awareness were twice as likely to be higher-risk drinkers as those reporting low awareness (adjusted OR (AOR)=2.18, 95% CI 1.39 to 3.42, p<0.001). Among never drinkers, respondents who owned branded merchandise were twice as likely to be susceptible to drinking as those who did not (AOR=1.98, 95% CI 1.20 to 3.24, p<0.01).ConclusionsYoung people, above and below the legal purchasing age, are aware of a range of alcohol marketing and almost one in five own alcohol branded merchandise. In current drinkers, alcohol marketing awareness was associated with increased consumption and greater likelihood of higher-risk consumption. In never drinkers, ownership of branded merchandise was associated with susceptibility.
6
Thamrin, Yasser Aswad, Herminawati Abubakar, and Hasanuddin Remmang. "ANALISIS BAURAN PEMASARAN JAMUR TIRAM DI KABUPATEN PANGKEP." Indonesian Journal of Business and Management 4, no. 1 (December 30, 2021): 53–57. http://dx.doi.org/10.35965/jbm.v4i1.1199.
Full textAbstract:
Era keterbukaan dalam memasuki pasar global menjadi tantangan pengusaha dalam memacu dan memberikan pelayanan dalam menyalurkan hasil produknya sampai ketangan konsumen yang menjadi target sasaran pasar. Suatu produk, baru dapat dikonsumsi setelah melalui proses kegiatan produksi dan pemasaran. Dengan demikian produksi membentuk terciptanya konsumen, sedangkan pemasaran membentuk terciptanya harga (price), karena itu kegiatan pemasaran berfungsi sebagai penghubung antara produksi dan konsumsi. Sebesar apapun produksi yang dihasilkan tanpa adanya kegiatan pemasaran maka produk tersebut tidak mempunyai nilai apa-apa. Jamur tiram putih dikenal sebagai jamur yang mudah dibudidayakan didaerah tropik dan subtropik. Kebutuhan dan keinginan manusia semakin lama semakin bertambah besar, baik produk makanan, buku, bahkan perumahan. Hal tersebut merupakan suatu indikator bahwa tingkat pendapatan masyarakat semakin tinggi. Jamur tiram dikenal sebagai jamur yang mudah dibudidayakan didaerah tropik dan subtropik. Jamur tiram ini juga termasuk dalam kelompok jamur yang sering dikonsumsi karena memiliki nilai gizi yang tinggi. Jamur tiram menjadi komuditas yang cukup potensial untuk dipasarkan, hal ini terjadi karena permintaan jamur ini sangat tinggi namun produksinya masih rendah. Jamur tiram dibudidayakan pada media yang mengandung unsur C dalam bentuk karbohidrat dalam jumlah yang tinggi. Media harus mengandung unsur N dalam bentuk Amonium atau Nitrat, N-organik atau N-atmosfer. Unsur N ini akan diubah oleh jamur menjadi protein.Penelitian ini bertujuan untuk menganalisis bauran pemasaran dari jamur tiram (hasil produl, harga, dan promosi) yang dapat mempengaruji jumlah penjualan.Alat analisis yang digunakan adalah uji asumsi klasik dan uji hopotesis.Hasil analisis menunjukkan bahwa hasil produk, harga dan promosi berpengaruh positif dan signifikan terhadap volume penjualan pada media yang mengandung unsur C dalam bentuk karbohidrat dalam jumlah yang tinggi. Media harus mengandung unsur N dalam bentuk Amonium atau Nitrat, N-organik atau N-atmosfer. Unsur N ini akan diubah oleh jamur menjadi protein.Penelitian ini bertujuan untuk menganalisis bauran pemasaran dari jamur tiram (hasil produl, harga, dan promosi) yang dapat mempengaruji jumlah penjualan.Alat analisis yang digunakan adalah uji asumsi klasik dan uji hopotesis.Hasil analisis menunjukkan bahwa hasil produk, harga dan promosi berpengaruh positif dan signifikan terhadap volume penjualan. The era of openness in entering the global market is a challenge for entrepreneurs in spurring and providing services in distributing their products into the hands of consumers who are the target market. A product can only be consumed after going through the process of production and marketing activities. Thus production forms the creation of consumers, while marketing forms the creation of prices (price), therefore marketing activities function as a liaison between production and consumption. No matter how big the production is without any marketing activities, the product has no value. White oyster mushrooms are known as mushrooms that are easily cultivated in the tropics and subtropics. Human needs and wants are getting bigger and bigger, both food products, books, and even housing. This is an indicator that the level of community income is getting higher. Oyster mushrooms are known as mushrooms that are easily cultivated in the tropics and subtropics. Oyster mushrooms are also included in the group of mushrooms that are often consumed because they have high nutritional value. Oyster mushroom is a potential commodity to be marketed, this happens because the demand for this mushroom is very high but its production is still low. Oyster mushrooms are cultivated on media containing high amounts of C in the form of carbohydrates. The media must contain N elements in the form of Ammonium or Nitrate, N-organic or N-atmosphere. These N elements will be converted by the fungus into protein. This study aims to analyze the marketing mix of oyster mushrooms (product yield, price, and promotion) which can affect the amount of sales. The analytical tools used are classical assumption test and hypothesis test. The results of the analysis show that the results of the product, price and promotion have a positive and significant effect on sales volume on media containing element C in the form of carbohydrates in high amounts. The media must contain N elements in the form of Ammonium or Nitrate, N-organic or N-atmosphere. These N elements will be converted by the fungus into protein. This study aims to analyze the marketing mix of oyster mushrooms (product yield, price, and promotion) which can affect the amount of sales. The analytical tools used are classical assumption test and hypothesis test. The results of the analysis show that the results of the product, price and promotion have a positive and significant effect on sales volume
7
Lee, Ji Young, and Kim K. P. Johnson. "Cause-related marketing strategy types: assessing their relative effectiveness." Journal of Fashion Marketing and Management: An International Journal 23, no. 2 (May 13, 2019): 239–56. http://dx.doi.org/10.1108/jfmm-03-2018-0032.
Full textAbstract:
Purpose The purpose of this paper is to investigate the effect of four types of cause-related marketing (CRM) strategies on consumer responses to a fashion brand and to assess the relative effectiveness of each. Design/methodology/approach An experiment was conducted with young adult consumers (n=344) and undergraduates (n=415). Using a between-subject design, each participant was randomly assigned to one of four CRM scenarios and completed a questionnaire. Findings Across all CRM conditions, the effect of CRM strategy on consumer responses (e.g. perceived brand distinctiveness/credibility/attractiveness, customer–brand identification, brand attitude, customer loyalty) was significant. The effect of corporate social responsibility image on perceived brand distinctiveness was strongest for cause-related event marketing, followed by cause-related experiential marketing, transaction-based CRM and sponsorship-linked marketing. Practical implications By providing information about the relative effectiveness of four types of CRM strategies, this research aids fashion marketers in their selection of the CRM strategy that generates the best performance. Adding an event component to their CRM activity would increase the effect of CRM strategies on consumer responses. Originality/value This research contributes to the extant literature on CRM by identifying types of CRM strategies, their relative effectiveness, and key variables (e.g., C–B identification) that explain the impact of CRM strategies on consumer responses.
8
Pratama, Andika Putra, and Dhanu Koentoro Djati. "BALANCED MESSAGING FOR EXPERIENCED LAPTOP CONSUMERS." Jurnal Sosioteknologi 20, no. 3 (December 31, 2021): 299–311. http://dx.doi.org/10.5614/sostek.itbj.2021.20.3.2.
Full textAbstract:
This research aims to obtain empirical evidence about the impact of “balanced messaging” (a marketing communicationpractice where both strengths and weaknesses of a product are communicated to consumers) in marketing communication on consumers’ brand loyalty. With three laptop brands being the subjects and university students in Indonesia being the sample, surveys with an experimental design were conducted. Participants (n = 90) were randomly grouped into those being exposed to product’s strengths only (Group A), product’s weaknesses (Group B), and product’s strengths and weaknesses (Group C) – with 30 participants in each group. Using ANOVA, the results indicate that balanced messaging can be as constructive as imbalanced messaging, which focuses merely on strengths in the context of brand loyalty. With several limitations, this preliminary study is expected to benefit marketers to create fairer marketing communication.
9
Cheng, T. C. E. "An Improved Solution Procedure for the n/1//max i γ i (C i ) →∑C i Scheduling Problem." Journal of the Operational Research Society 42, no. 5 (May 1991): 413. http://dx.doi.org/10.2307/2583754.
Full text
10
Lei, Yan, Runni Wu, Bing Yang, and Re Xia. "Factors Affecting the Compaction and Densification Behavior of Ti(C, N)-Based Cermet Powders." International Journal of Applied Ceramic Technology 13, no. 1 (June 9, 2015): 23–32. http://dx.doi.org/10.1111/ijac.12422.
Full textDissertations / Theses on the topic "Marketing, n.e.c"
1
Atik, Gumuscu Sezen. "Use of marketing communication tools by micro and small enterprises : A case study based on three small restaurants in Umeå." Thesis, Umeå universitet, Företagsekonomi, 2017. http://urn.kb.se/resolve?urn=urn:nbn:se:umu:diva-136106.
Full textAbstract:
Changing and development characterize all areas of life in contemporary world, also businesses have begun to move from traditional marketing approaches to relationship marketing which is a customer based approach. New marketing strategies and application have developed for reaching more customers and keeping existing customers. Marketing communication tools are one of these marketing strategies. However, the application of these strategies like marketing communication tools is based on enterprises ́ budget. In this context,small enterprises are more influencedthan large organizations as relating to high costs. This study examines a fundamental issue using marketing communication tools by small businesses, i.e., the functions such toolsto build new customers or keep existing customers. I argue that small firms face some challenges applyingmarketing communication tools such as, financial limitations and lack of marketing experience. In addition, the fact that small firms struggle with theselimitations has been studied through this study. A qualitative research strategy has been applied with the semi-structured interviews to collect the data for this study. In order to collect data for this study appropriate sampling strategy was used and this study includes primary data about three micro and small restaurants that are available and accessible in the environment that is in northern Sweden, Umeå. The interviews have been structured based on the previous theories identified in marketing communication tools. To summarize, basing on analyzingfindings the most used marketing communication tools advertising, Internet and sales promotion by three small restaurants and financial limitations have been most important barriers to applymarketing communication tools by small restaurant businesses. Because of this reason, small sized restaurants have not used marketing communication tools according to their needs. The results of this study also show that although the importance of marketing communication tools is known by small firms, but these businesses cannot encourage for improving their marketing activities because of challenging limitations. For improving the known potential efficiency of marketing communication tools for small firms, marketing communication tools should be used as professionally by small firms and small firms should separate budget to use these tools.
2
Ahern, J. M. "Radical hydroacylation of C-C and N-N double bonds in air." Thesis, University College London (University of London), 2011. http://discovery.ucl.ac.uk/1309819/.
Full textAbstract:
The formation of C-C and C-N bonds in modern organic synthesis is a key target for methodological advancement. Current methods of C-C and C-N bond formation often involve the use of expensive catalysts, or sub-stoichiometric reagents, which can lead to the generation of undesirable waste products. This thesis describes a novel and environmentally benign set of reaction conditions for the formation of C-C and C-N bonds by hydroacylation and this is promoted by mixing two reagents, an aldehyde and an electron-deficient double bond, under freely available atmospheric oxygen at room temperature Chapter 1 will provide an introduction to the thesis and mainly discusses methods for C-C bond formation, in particular, radical chemistry and hydroacylation. Chapter 2 describes the hydroacylation of vinyl sulfonates and vinyl sulfones (C-C double bonds) with aliphatic and aromatic aldehydes with a discussion and evidence for the mechanism of the transformation. Chapter 3 details the synthesis of precursors for intramolecular cyclisations and studies into aerobic intramolecular cyclisations. Chapter 4 describes the hydroacylation of vinyl phosphonates (C-C double bonds) and diazocarboxylates (N-N double bonds) with aliphatic and aromatic aldehydes bearing functional groups. In addition, the hydroacylation of diazocarboxylates with chiral aldehydes will be discussed. In conclusion, a new, facile and clean set of reaction conditions for the formation of C-C and C-N bonds has been developed via aerobic C-H activation of aldehydes providing access to unsymmetrical ketones.
3
Qian, Xin. "Cobalt-Catalyzed C-C and C-N Coupling reactions." Phd thesis, Ecole Polytechnique X, 2013. http://pastel.archives-ouvertes.fr/pastel-00943479.
Full textAbstract:
Ce travail de these a permis le déveloippement de nouvelles reactions de couplage catalysées par des sels de cobalt(II) Le premier chapitre décrit l'allylation cobalta catalysée d'halogénures d'alkyles. La méthode est facile à mettre en œuvre, efficace avec une grande variété d'halogénures d'alkyes et des acétates ou carbonates d'allyle substitués. Les rendements vont de bons à excellents et la tolérance fonctionnelle élevée. Dans le cas d'acétates d'allyle substitués le produit linéaire est obtenu majoritairement ou exclusivement. Quelques expériences ont permis de mettre en lumière la formation d'espèce radicalaire lors du cycle catalytique. Les premiers essais pour étendre cette méthodologie aux couplages allyle-allyle et alkyle-alkyle sont également décrits. Le deuxième chapitre porte sur l'amination catalysée au cobalt d'organozinciques fonctionnalisés en utilisant des N-chloroamines. La procédure est simple et générale et demande des conditions plus douces que celles précédemment décrite, tout en tolérant un très large éventail de substrats, avec une bonne tolérance à de nombreux groupes fonctionnels. Les premiers essais pour étendre la méthodologie à la réaction entre un organozincique et une source électrophile de soufre en vue de former des liaisons C-S sont également exposés. Enfin le dernier chapitre décrit la réaction d'organozinciques engendrés par catalyse au cobalt avec une source " verte " de cyanure électrophile, N-cyano-N-phenyl-p-methyl-benzenesulfonamide (NCTS), pour conduire avec de bons rendements aux arylnitriles correspondants. Des sources analogues de CN+ ont également été testées.
4
Simayi, Rena. "Synthesis and reaction chemistry of various N,N,C- and O,N,C- palladium pincer complexes." Thesis, University of Leicester, 2017. http://hdl.handle.net/2381/39392.
Full textAbstract:
In this thesis, the synthesis, characterisation and complexation chemistry of a series of related NNC and ONC pyridine based pincer ligands, together with some reaction chemistry of the metal complexes is described. The pro-ligands and the metal complexes have been characterised by a combination of multinuclear NMR spectroscopic techniques, IR spectroscopy, mass spectrometry and, for selected examples, by single crystal X-ray crystallography; remarkable spectroscopic and structural data are discussed. In Chapter 2, the synthesis and characterization of thirteen NNC and ONC pyridine based pincer ligands is described, including nine novel pincer ligands and four pyridine based pincers which have been previously reported. In Chapter 3, the palladium/platinum chemistry of NNCaryl and ONCaryl pyridine based pincer ligands is explored. Variation on the donor atoms has allowed an investigation of donor property influences on C-H activation, by giving peri-activated palladium pincer complexes for the ketimine-, aldimine-, amine- and biyridine-armed ligands and generating ortho-activated ONC palladium pincer complexes in the case of the alcohol-armed pro-ligand. Use of different palladium salts also led to different regioselective C-H activations. With the ketimine-armed naphthyl ligand (HL1ket-nap) as the example, the interconversion chemistry between the ortho- and peri-C-H activated products is also explored. In Chapter 4, sp3 C-H activation of the Et-armed ligand HL4Et with both palladium acetate and palladium chlorides has been unsuccessful, giving the N,N-coordinated bidentate species. The reaction of palladium acetate with the iPr-armed pro-ligand HL4iPr has resulted in minor amounts of C-H activated vinyl species with the major product being the non-activated palladium diacetate complex. Noticeably, upon reaction with Na2PdCl4, a mixture of the non-activated bis-chloride palladium complex and the sp3 C-H activated NNC-tridentate palladium species has been obtained, in a ratio of 1:1.5. Moreover, the sp3 C-H activation and the isolation of a rare sp3 C-H activated palladium complex have been achieved by reacting the tBu-armed pro-ligand HL4tBu with palladium acetate. The reaction of this ligand with Na2PdCl4 also resulted in the successful C-H activation of the tBu-arm to give a palladium pincer complex with a yield of 95%. Other than the NMR and FABMS analyses, the solid state X-ray structure of the latter complex confirmed the formation of the material as a rare sp3 C-H activated palladium complex. The stoichiometric reactivity of the (NNC/ONC)PdCl species towards AgBF4/AgPF6, and the subsequent ligand exchange reactions are disclosed in Chapter 5, together with the application of twelve palladium complexes as a series of promising catalysts in the allylic arylation of various allylic acetates with sodium tetraphenylborate.
5
Huang, Xiaohua 1973. "Palladium-catalyzed C-C, C-N and C-O bond formation." Thesis, Massachusetts Institute of Technology, 2003. http://hdl.handle.net/1721.1/29639.
Full textAbstract:
Thesis (Ph. D.)--Massachusetts Institute of Technology, Dept. of Chemistry, 2003.Vita.
Includes bibliographical references.
New methods for Pd-catalyzed cross-coupling reactions of aryl halides or arenesulfonates are described. Key to the success of these transformations is the proper choice of ligand and reaction conditions. Palladium catalysts supported by bulky, monodentate phosphine ligands with a biaryl backbone or the bidentate ligand, Xantphos, effectively promote the formation of ca-aryl carbonyl compounds. Base-sensitive functional groups are better tolerated when a weak base, such as K3PO4, is used. One of the most difficult transformations in Pd catalysis, the intermolecular C-O bond formation between primary alcohols and electron-neutral or even electron-rich aryl halides, was effectively promoted by the use of a new generation of ligands, 3-methyl-2-di-t-butylphosphinobiaryl. The one-step synthesis of ligands from cheap starting materials, as well as the mild reaction conditions employed for the coupling reactions, enables the practical use of Pd catalysis to access aryl alkyl ethers for the first time. Continuing study of Pd-catalyzed C-N bond-forming processes using biaryl monophosphine ligands led to the discovery of a structural derivative of these ligands, 2-dicyclohexylphosphino-2',4',6'-triisopropylbiphenyl. This ligand, in combination with a Pd source, produces a catalyst system with both a greater degree of activity and of stability than those that use our previous ligands. Substrates that were not amenable to Pd catalysis previously are reexamined using this new catalyst system, and excellent results are obtained.
by Xiaohua Huang.
Ph.D.
6
Cómbita, Merchán Diego Fernando. "Formación de enlaces C-C, C-N y N-N con catalizadores de óxido de cerio y de oro/óxido de cerio." Doctoral thesis, Universitat Politècnica de València, 2016. http://hdl.handle.net/10251/62780.
Full textAbstract:
[EN] Heterogeneous catalysis is one of the most important tools in the advancement of green chemistry, understood it as one that efficiently uses (preferably renewable) raw materials, eliminate waste and avoids the use of toxic and/or dangerous reagents and solvents in chemicals production and application.
In this thesis we have investigated the reaction mechanisms and the nature of the active centers in C-C, C-N and N-N bond forming reactions over cerium oxide and over gold nanoparticles supported on cerium oxide heterogeneous catalysts.
As C-C bond formation reaction, we had been studied Sonogashira reaction catalyzed by a heterogeneous Au/CeO2 catalyst, wherein the CeO2 nanoparticle is about 5 nm in diameter.
The second part of the thesis comprises the study of C-N bonds formation during carbamoylation reaction between diaminotoluene and dimethyl carbonate, catalyzed by cerium oxide, studying the effect over the reaction of the crystal planes available for reactants adsorption.
In a third part, the N-N bond formation in the reductive coupling reaction of nitrocompounds to obtain azocompounds was studied, using Au/CeO2 as heterogeneous catalyst. Also in this section we report, by first time, an active and selective heterogeneous catalyst for the Mills reaction between nitroso compounds and anilines to obtain symmetric and asymmetric azocompounds.[ES] La catálisis heterogénea es una de las más importantes herramientas para el desarrollo de la Química Sostenible, entendida como aquella que utiliza eficientemente las materias primas (preferiblemente renovables), elimina los desechos y evita el uso de reactivos y solventes tóxicos y/o peligrosos en la manufactura y aplicación de los productos químicos. En esta tesis doctoral se han investigado los mecanismos de reacción y la naturaleza de los centros activos, en reacciones de formación de enlaces C-C, C-N, y N-N sobre catalizadores heterogéneos de óxido de cerio y de nanopartículas de oro soportadas en óxido de cerio. Como reacción de formación de enlaces C-C se ha estudiado la reacción de Sonogashira catalizada con un catalizador heterogéneo de Au/CeO2, en donde el CeO2 está en forma de nanopartículas de cerca de 5nm de diámetro. En la segunda parte de la tesis se profundiza en el estudio de la formación de enlaces C-N durante la reacción de carbamoilación del diaminotolueno con dimetilcarbonato catalizada por el óxido de cerio, estudiando el efecto que tiene sobre la reacción la naturaleza de los planos cristalinos disponibles para la adsorción de los reactivos. En una tercera parte se estudia la formación de enlaces N-N en la reacción de acoplamiento reductivo de nitrocompuestos para obtener azocompuestos en presencia de un catalizador heterogéneo de Au/CeO2. Es este mismo apartado se reporta por primera vez un catalizador heterogéneo de alta actividad y selectividad para la Reacción de Mills entre un nitrosocompuesto y una anilina para obtener azocompuestos simétricos y asimétricos.
[CAT] La catàlisi heterogènia és una de les ferramentes més importants per al desenvolupament de la Química Sostenible, entesa com aquella que utilitza eficientment les matèries pimes (preferiblement renovables), elimina els rebutjos i evita l'ús de reactius i dissolvents tòxics i/o perillosos en la manufactura i aplicació dels productes químics. En esta tesi doctoral s'han investigat els mecanismes de reacció i la natura dels centres actius, en reaccions de formació d'enllaços C-C, C-N i N-N sobre catalitzadors heterogenis d'òxid de ceri i nanopartícules d'or suportades en òxid de ceri. Com reacció de formació d'enllaços C-C s'ha estudiat la reacció de Sonogashira catalitzada amb un catalitzador heterogeni d'Au/CeO2, on el CeO2 està en forma de nanopartícules amb un diàmetre proper als 5nm. En la segona part de la tesi s'aprofundeix en l'estudi de la formació d'enllaços C-N durant la reacció de carbamilació del diaminotoluè amb dimetilcarbonat catalitzada per l'òxid de ceri, estudiant l'efecte que té sobre la reacció la natura dels plans cristal·lins disponibles per a l'adsorció dels reactius. En una tercera part s'estudia la formació d'enllaços N-N en la reacció d'acoblament reductiu de nitrocompostos per a obtenir azocompostos en presència d'un catalitzador heterogeni d'Au/CeO2. En aquest mateix apartat es reporta per primera vegada un catalitzador heterogeni d'alta activitat i selectivitat per a la Reacció de Mills entre un nitrocompost i una anilina per a obtenir azocompostos simètrics i asimètrics.
Cómbita Merchán, DF. (2016). Formación de enlaces C-C, C-N y N-N con catalizadores de óxido de cerio y de oro/óxido de cerio [Tesis doctoral no publicada]. Universitat Politècnica de València. https://doi.org/10.4995/Thesis/10251/62780
TESIS
7
Roberts, Deborah Elizabeth. "Palladium N-neterocyclic carbene complexes as catalysts for C-N, C-Si and C-S bond formations." Thesis, University of Sussex, 2013. http://sro.sussex.ac.uk/id/eprint/45342/.
Full textAbstract:
This work is foremost a study of various palladium-bearing N-heterocyclic carbenes complexes and their catalytic potential to form C-N bonds. Both alkyl amination and aryl amination are considered. Further elucidation on the mechanism of such catalytic activity is investigated. The viability of alkyl amination using palladium complexes bearing the ligands, ITMe, 1,2,3,4- tetramethylimidazol-2-ylidene, and ICy, 1,3- bis-cyclohexylimidazol-2-ylidene, as catalysts, is investigated. This includes the synthesis of [Pd(ITMe)(neopentyl)Cl]2,[Pd(ITMe)2(neopentyl)Cl], [Pd(ITMe)(neopentyl)(tbutylamine)Cl], [Pd(ITMe)(neopentyl)(hexylamine)Cl], with successful elimination of the alkyl-amination reaction product in low yield from the latter complex. [Pd(ICy)(neopentyl)Cl]2, [Pd(ICy)2(neopentyl)Cl] are also isolated. Unsuccessful attempts were made to vary the electronic properties of the complexes by replacing the amine with a hydrazine. Work was also done on indirect alkylation using tBuLi which led to a new method for synthesis of [Pd(ItBu)2] and novel complex, [Pd(ItBu)Cl3. ItBuH] (ItBu = 1,3- bis-tertbutylimidazol-2-ylidene). Aryl amination catalysed by complexes of palladium bearing the ligand, ITMe, is considered. This includes an improved synthesis of [Pd(ITMe)2] and synthesis of [Pd(ITMe)2(anisole)Cl]. Unsuccessful attempts at the elucidation of the mechanism of [Pd(ITMe)2(anisole)] formation led to the unexpected formation of [Pd(ITMe)2(SiMe3)(Si(SiMe3)3)] and [Pd(ITMe)2(SiMe3)2]. Aryl amination with using [Pd(ITMe)2(SiMe3)2] led to two aryl amination products, 4-ortho-methoxyphenyl morpholine as well as the expected para isomer. The use of complexes [Pd(ItBu)2] and [Pd(SIPr)2] (SIPr = 1,3-bis(2,6-diisopropylphenyl)imidazolin-2-ylidene) in C-S bond formation was explored. Addition of mesityl magnesium bromide to Pd(1,5-COD)Cl2 led to addition of mesityl substrate across 1,5-COD double bond and the addition of ITMe formed the Heck cycle intermediate [Pd(8-mesityl-1,4,5-η3 – C8H12)X2] (X=Cl, Br). Addition of 4-tolyl magnesium chloride resulting in the formation of Pd(ItBu)2(tolyl)Cl via an indirect route.
8
Neal, Richard J. "The loosely-bound proton in ¹³N and the transfer reaction ¹¹B(¹³N,¹²C)¹²C." Thesis, University of Edinburgh, 1997. http://hdl.handle.net/1842/1783.
Full textAbstract:
The radioactive nucleus ¹³N (t½ = 10 min, Jπ = ½) contains one loosely bound proton (Sp = 1.94 MeV) which can be considered to be bound to a core of ¹²C. Taking advantage of the recent availability of beams of radioactive nuclei at Louvain-la-Neuve, Belgium, a beam of ¹³N has been used to investigate the transfer reaction ¹¹B(¹³N,¹²C)¹²C. Particle-γ coincidence data was taken, using the LEDA silicon strip array and BaF₂ modules, gating on the 15.11 MeV γ-decay from the T = 1 state in ¹²C*. Two final states, corresponding to ¹²Cgs + ¹²C*(15.11 MeV) and ¹²C*(4.44 MeV)+ ¹²C*(15.11 MeV) have been observed and angular distributions have been measured for both transitions at each of two beam energies, 29.5 MeV and 45 MeV. The results are discussed with special reference to the loosely bound nature of the valence proton in ¹³N; the transfer reaction has been modelled using a DWBA code, with the ¹³N ground state constructed as a mixture of states: a p½ proton bound to ¹²Cgs , or a p3/2 proton bound to ¹²C*₂₊ (4.44 MeV). Fits to the experimental data have been obtained using a very shallow set of optical potentials, which are found to be energy dependent. The agreement with experiment is good, with the exception of the ¹²C*(4.44)+¹²C*(15.11) transition at the lower beam energy, which is significantly underestimated by the calculations, suggesting a contribution from a different reaction mechanism.
9
Ounaïes, Myriam. "Ensembles inévitables pour les applications holomorphes de C [exposant] n dans C [exposant] n." Toulouse 3, 1995. http://www.theses.fr/1996TOU30140.
Full textAbstract:
En une veriable complexe, l'image d'une fonction meromorphe evite au plus deux points de la sphere de rieman: c'est le theoreme de picard. De plus, grace a la theorie de nevanlinna, nous savons que chaque valeur est prise dans le disque de rayon r avec la meme frequence asymptotique sauf pour un ensemble denombrable de valeurs. En plusieurs variables, on observe un phenomene different. Il existe en effet des applications holomorphes, injectives, de c#n dans c#n dont l'image n'est pas dense dans c#n: ce sont les applications de fatou-bieberbach. Rosay et rudin ont montre qu'il existe pourtant des ensembles discrets qui doivent rencontrer l'image de toute application holomorphe non degeneree ; nous les appellerons ensembles inevitables. L. Gruman a construit explicitement une famille de tels ensembles e(a) parametres par a dans c*#n. Nous montrons que chaque ensemble e(a) est rencontre dans la boule de rayon r avec la meme frequence asymptotique pour tout a dans c*#n. Ceci constitue une sorte d'analogue a la theorie de nevanlinna en plusieurs variables
10
Mudarra, Alonso Ángel Luis. "Coinage complexes in C-C and C-N bond-forming reactions." Doctoral thesis, Universitat Rovira i Virgili, 2020. http://hdl.handle.net/10803/670357.
Full textAbstract:
Els complexos organometàl·lics de coure, plata i or juguen un paper fonamental com espècies reactives
en diverses transformacions químiques. Aquesta tesi aporta coneixement sobre el comportament
d’aquests complexos en la formació d’enllaços C-C i/o C-N. En concret, estudiem: i) el mecanisme de
reacció a través del qual els complexos de coure co-catalitzen un acoblament oxidant en el context de
sistemes bimetàl·lics de rodi i coure; ii) el potencial de nucleòfils de plata com a agents transmetal·lants
en reaccions de trifluorometilació catalitzades per pal·ladi; iii) el mecanisme de reacció de sistemes
bimetàl·lics de Pd/Ag emprant un sistema model; i iv) el comportament de complexos bis(trifluorometil)
cuprat, argentat i aurat com a nucleòfils. En aquesta tesi, on s´han combinat estudis experimentals i
computacionals, s’ha adquirit nou coneixement sobre els processos estudiats, i s’ha contribuït al camp de
la recerca química basada en el coneixement.Los complejos organometálicos de cobre, plata y oro juegan un papel fundamental como especies reactivas en diversas transformaciones químicas. Esta tesis aporta conocimiento sobre el comportamiento de estos complejos en la formación de enlaces C-C y/o C-N. En concreto, estudiamos: i) el mecanismo de reacción por el cual complejos de cobre co-catalizan un acoplamiento oxidante en el contexto de sistemas bimetálicos de rodio y cobre; ii) el potencial de nucleófilos de plata como agentes transmetalantes en reacciones de trifluorometilación catalizadas por paladio; iii) el mecanismo de reacción de sistemas bimetálicos de Pd/Ag usando un sistema modelo; y iv) el comportamiento de complejos bis(trifluorometil) cuprato, argentato y aurato como nucleófilos. En esta tesis, donde se han combinado estudios experimentales y computacionales, se ha adquirido nuevo conocimiento sobre los procesos estudiados, y se ha contribuido al campo de la investigación química basada en el conocimiento.
Organometallic coinage metal complexes are be key reactive species for promoting a wide variety of chemical transformations. This thesis improves the understanding the behavior of these complexes in relevant C-C and/or C-N bond-forming reactions. Specifically, we have explored: i) the mechanistic intricacies of copper species as co-catalyst in the context of rhodium/copper-catalyzed oxidative coupling reactions; ii) the capability of silver nucleophiles as transmetalating agents in palladium-catalyzed trifluoromethylation reactions; iii) the reaction mechanism of Pd/Ag bimetallic reactions using a model system as probe; and, iv) the study of bis(trifluoromethyl) coinage metallates as nucleophiles. The fundamental insights gathered in this Thesis, encompassing both experimental and computational approaches, improve our understanding of the processes under study and make a contribution to the general field of knowledge-driven research in Chemistry.
Books on the topic "Marketing, n.e.c"
1
Souci, Robert D. San. N. C. Wyeth's pilgrims. San Francisco: Chronicle books, 1991.
Find full text
2
Weyn, Suzanne. The N-C zone. New York, NY: Macmillan McGraw-Hill, 1998.
Find full text
3
Sŏng-uk, Hwang, ed. Makʻetʻing pikpaeng: C. Sŏul-si: Wijŭdŏm Hausŭ, 2009.
Find full text
4
i, Hung Kha. Khu c tie u ai oa n: Truye n kich. [s.l.]: ♯o i Nay, 1988.
Find full text
5
Va n Xua n Nhi Ho . Ho n em hanh phu c: Ta p truye n. Los Alamitos, Calif: Xua n Thu, 1988.
Find full text
6
Anh, Phan. Con lo c ©ʻoi: Tuye n ta p truye n. Los Alamitos, Calif: Xua n Thu, 1987.
Find full text
7
Shubin, V. G. A N C: A view from Moscow. Bellville, South Africa: Mayibuye, 1999.
Find full text
8
Tran, Tieu. Ky u c cua con ve n. Glendale, Ca: Dai Nam, 1987.
Find full text
9
Binh Nguye n. Lo c. Ky tha c: Ta p truye n. Westminster, Calif: Va n Nghe, 1986.
Find full text
10
Burdick, Michael. C 'N' P. AuthorHouse, 2006.
Find full textBook chapters on the topic "Marketing, n.e.c"
1
Bruhn, Manfred, and Christian Homburg. "N." In Gabler Lexikon Marketing, 579–89. Wiesbaden: Gabler Verlag, 2004. http://dx.doi.org/10.1007/978-3-322-89086-3_14.
Full text
2
Bruhn, Manfred, and Christian Homburg. "N." In Gabler Marketing Lexikon, 491–501. Wiesbaden: Gabler Verlag, 2001. http://dx.doi.org/10.1007/978-3-322-94422-1_14.
Full text
3
Bruhn, Manfred, and Christian Homburg. "C." In Gabler Lexikon Marketing, 113–43. Wiesbaden: Gabler Verlag, 2004. http://dx.doi.org/10.1007/978-3-322-89086-3_3.
Full text
4
Bruhn, Manfred, and Christian Homburg. "C." In Gabler Marketing Lexikon, 93–118. Wiesbaden: Gabler Verlag, 2001. http://dx.doi.org/10.1007/978-3-322-94422-1_3.
Full text
5
Poth, Ludwig G., Gudrun S. Poth, and Marcus Pradel. "N." In GABLER KOMPAKT-LEXIKON MARKETING, 291–300. Wiesbaden: Gabler, 2008. http://dx.doi.org/10.1007/978-3-8349-8773-0_14.
Full text
6
Poth, Ludwig G., and Gudrun S. Poth. "N." In Gabler Kompakt-Lexikon Marketing, 340–52. Wiesbaden: Gabler Verlag, 2003. http://dx.doi.org/10.1007/978-3-322-94510-5_14.
Full text
7
Poth, Ludwig G., Gudrun S. Poth, and Marcus Pradel. "C." In GABLER KOMPAKT-LEXIKON MARKETING, 51–67. Wiesbaden: Gabler, 2008. http://dx.doi.org/10.1007/978-3-8349-8773-0_3.
Full text
8
Poth, Ludwig G., and Gudrun S. Poth. "C." In Gabler Kompakt-Lexikon Marketing, 59–77. Wiesbaden: Gabler Verlag, 2003. http://dx.doi.org/10.1007/978-3-322-94510-5_3.
Full text
9
Pech, Justinus C. "Marketing Weiterdenken – Reflexion von Pater Justinus C. Pech." In Marketing Weiterdenken, 407–10. Wiesbaden: Springer Fachmedien Wiesbaden, 2017. http://dx.doi.org/10.1007/978-3-658-18538-1_32.
Full text
10
Mattmüller, Roland. "Teil C: Case Study „Schauma”." In Integrativ-Prozessuales Marketing, 299–310. Wiesbaden: Springer Fachmedien Wiesbaden, 2012. http://dx.doi.org/10.1007/978-3-8349-4470-2_12.
Full textConference papers on the topic "Marketing, n.e.c"
1
Shimizu, Akihiro, Riku Togashi, Antony Lam, and Nam Van Huynh. "Uplift Modeling for Cost Effective Coupon Marketing in C-to-C E-Commerce." In 2019 IEEE 31st International Conference on Tools with Artificial Intelligence (ICTAI). IEEE, 2019. http://dx.doi.org/10.1109/ictai.2019.00259.
Full text
2
Zhao, Xin, Qiyong He, and Jia Zuo. "T-C Education Reform of Marketing Based on Six Teaching Points." In 2nd International Conference on Economics and Management, Education, Humanities and Social Sciences (EMEHSS 2018). Paris, France: Atlantis Press, 2018. http://dx.doi.org/10.2991/emehss-18.2018.37.
Full text
3
Ozretić Došen, Đurđana, Emanuela Cvetinović, and Tanja Komarac. "MARKETING OF RIJEKA MUSEUMS: CURRENT PRACTICES AND FUTURE DIRECTIONS." In Tourism in Southern and Eastern Europe 2021: ToSEE – Smart, Experience, Excellence & ToFEEL – Feelings, Excitement, Education, Leisure. University of Rijeka, Faculty of Tourism and Hospitality Management, 2021. http://dx.doi.org/10.20867/tosee.06.37.
Full textAbstract:
Purpose – The paper is dedicated to the marketing of Rijeka museums. It presents the research that encompassed a) museum professionals’ marketing knowledge and skills and their implementation in practice b) core and additional services offered by museums c) museum professionals’ opinions and attitudes about the new trends in museum marketing. Methodology – Exploratory research was conducted. Data for the theoretical foundations were collected from secondary scientific sources and by searching the websites, social networks, and promotional materials. Qualitative research in the form of in-depth, semi-structured personal interviews with key informants was performed to collect primary data. Findings – The level of familiarity with the services marketing in Rijeka museums was low, pointing to a lack of marketing professionals. Nevertheless, the need for marketing was recognised, and museums were striving to implement some generic marketing activities. The core services (exhibitions and/or collections of materials) showed predominant product orientation, with insufficient orientation on a visitor. Opinions and attitudes of interviewees on museum marketing trends were positive. However, museums could not include new content despite wishes due to the lack of capacity. Furthermore, the legal frame prevented expanding the offer of a souvenir shop. Contribution – Although the research was conducted before the onset of the pandemic, the paper provides theoretical insights and practical suggestions, which could help academics and professionals to understand better and deal with the potential opportunities and threats in museum marketing in the dramatically changing environmentns.
4
Utami, Yenni Sri, Oliver Samuel Simanjuntak, and Agung Prabowo. "Strengthening Marketing Communication Through Multimedia-Based Storytelling Assistance." In LPPM UPN "VETERAN" Yogyakarta International Conference Series 2020. RSF Press & RESEARCH SYNERGY FOUNDATION, 2020. http://dx.doi.org/10.31098/pss.v1i1.198.
Full textAbstract:
Storytelling-based multimedia can be used as an alternative marketing communications MSMEs craftsmen Batik " Sekar Arum " in Desa Wukirsari , sub-district Imogiri, Kabupaten Bantul. Assistance is aimed to build self-reliance and improve the confidence of members and officials of SMEs craftsmen Batik " Sekar Arum " to strengthen the marketing communication through storytelling -based technology multimedia. Through storytelling, the " Sekar Arum " Batik craftsman group UMKM can easily communicate the results of their products. Strengthening marketing through a story packed with photos, videos, animation as multimedia content makes potential customers not only more interested and easier to identify batik craft products, without having to come directly to workshops/exhibition events but to form deeper relationships so that they are loyal to SME Batik "Sekar Arum" businesses and products. Multimedia-based storytelling marketing techniques can provide several benefits, including a) Increasing a more loyal relationship with consumers; b) Reaching a wider marketing area, and c) Providing education on Batik products to consumers. The presentation of storytelling through multimedia technology provides an advantage because marketing content is more varied, including text, animation, or video. This variation of content increases the attractiveness of 'Sekar Arum' Batik, thus enhancing its image.
5
Novaes, Matheus Henrique da Silva, and Gustavo Barbieri Lima. "O IMPACTO DA COVID-19 NAS ESTRATÉGIAS DE MARKETING DAS EMPRESAS." In IV Simpósio de Tecnologias da Fatec de Sertãozinho (SITEFA/Stz). Fatec Sertãozinho, 2022. http://dx.doi.org/10.33635/sitefa.v4i1.167.
Full textAbstract:
O objetivo central da presente pesquisa é investigar se os impactos sofridos pelos negócios, especificamente das empresas ALPHA, BETA e GAMA, devido à pandemia do Covid-19, resultou em um direcionamento maior para as estratégias de marketing digital, assim como analisar quais foram as principais ferramentas digitais utilizadas. Utilizou-se o método de estudo multi-caso para se analisar as empresas ALPHA, BETA e GAMA no que tange à utilização do marketing digital. Os principais resultados apontam que: (a) as empresas analisadas, durante a pandemia, investiram mais em marketing digital, redes sociais e e-commerce para alavancarem seus negócios, os quais trouxeram resultados positivos para estas empresas; (b) as estratégias de marketing digital têm melhor custo benefício em relação as realizadas pelo marketing tradicional; (c) por meio dos veículos de comunicação na Internet – mídias digitais –, é possível gerar um relacionamento mais próximo e duradouro entre a marca e o seu público-alvo; (d) à medida que a estratégia de marketing passa do tradicional para o digital, muitos clientes e potenciais clientes começaram a participar da promoção das marcas das empresas e a interagir com as marcas por meio das redes sociais (Facebook, Instagram, etc).
6
Chhetri, Chola, and Vivian Genaro Motti. "Privacy Concerns about Smart Home Devices: A Comparative Analysis between Non-Users and Users." In 13th International Conference on Applied Human Factors and Ergonomics (AHFE 2022). AHFE International, 2022. http://dx.doi.org/10.54941/ahfe1002207.
Full textAbstract:
Privacy concerns of smart home device (SHD) users have been largely explored but those of non-users are under-explored. The success of smart home technology comes to fruition only when concerns of both users and non-users are addressed. Understanding of non-user concerns is essential to inform the design of user-centric privacy-preserving SHDs, facilitate acceptance, and bridge the digital divide between non-users and users. To address this gap, we conducted a survey of SHD non-users and comparatively analyzed their privacy concerns with those of users.Methods: We used university email list-servs, snowball sampling and random sampling methods to recruit participants (n=91) for an IRB-approved online survey, titled ‘smart home study’. Our pre-tested questionnaire asked about SHD (non-)usage, privacy concerns (open-ended), suggestions for developers and demographics. We followed a mixed-methods approach to analyze privacy concerns (qualitative/thematic), explore non-use reasons (qualitative/thematic), compare non-users and users concerns (quantitative), and analyze design suggestions (qualitative/thematic). Results: Thematic analysis of privacy concerns of non-users (n=41) and users (n=50) by two researchers performing open-coding (Cohen’s kappa = 0.8) resulted in 17 codes. We then performed axial coding to generate three thematic areas of privacy concerns. The first theme was ‘data collection concerns’ which included five codes: recording audio/video, tracking occupancy, listening to private conversations, monitoring usage/behavior, and identity theft. The second theme was ‘data sharing concerns’ which included four codes: selling data, third party data access, leakage without consent, and marketing data. The third theme was ‘data protection concerns’ which included eight codes: hacking, data handling, protecting data, secondary use, aggregation, data abuse, data loss, and fraud. The three privacy concerns themes belong to the personal communication and personal data privacy dimensions of privacy. Chi-square test between non-users and users showed the privacy concerns of non-users differed significantly (X2=8.46, p<0.05) from users. Non-users reported higher level of concerns in data collection and data protection themes than those of users (46% vs 24% and 34% vs 30% respectively). However, non-users reported fewer concerns in the data sharing theme than those of users (15% vs 28% respectively).Most non-users reported their non-use reason to be privacy concerns (68%). Other non-use reasons included lack of interest in SHDs (32%), cost (22%), lack of perceived usefulness (12%), insecurity or potential of hacking (10%), and perceived difficulty of usage (7%).The thematic analysis of participants’ suggestions for developers resulted in four main themes: (a) data anonymization and minimization, (b) data protection and security, (c) transparent data use policies, and (d) user-centric practices. Based on our findings, we recommend that developers address the data collection and data protection concerns to allow SHD non-users to consider using them. In addition, we recommend addressing data sharing concerns to retain trust of current users. We discuss some guidelines in the paper.Conclusion: This paper contributes by eliciting SHD non-user privacy concerns and provides insights on addressing the concerns, which will be useful for developers towards the design of user-centric privacy-preserving SHDs.
7
JianHua, Xie, and Liu Zhi-yong. "Based on C/S and B/S Mixed Mode Telephone Marketing System." In 2012 International Conference on Industrial Control and Electronics Engineering (ICICEE). IEEE, 2012. http://dx.doi.org/10.1109/icicee.2012.232.
Full text
8
Phaiboon-udomkarn, Bongkot, Alexander Josiassen, and Florian Kock. "FACTORS INFLUENCING CONSUMERS’ WILLINGNESS TO BUY OF VITAMIN C." In Bridging Asia and the World: Globalization of Marketing & Management Theory and Practice. Global Alliance of Marketing & Management Associations, 2014. http://dx.doi.org/10.15444/gmc2014.06.07.03.
Full text
9
Fangli Qiao and Lu Zhang. "The analysis of factors influencing degree of Co-creation in B-C marketing." In 2011 International Conference on Business Management and Electronic Information (BMEI). IEEE, 2011. http://dx.doi.org/10.1109/icbmei.2011.5920996.
Full text
10
Li, Tong, and Liping Chen. "Research on Operational Strategies of B-to-C Websites Based on Experiential Marketing." In 2010 International Conference on Multimedia Information Networking and Security. IEEE, 2010. http://dx.doi.org/10.1109/mines.2010.68.
Full textReports on the topic "Marketing, n.e.c"
1
Gland, J. L. Hydrogen induced C-C, C-N, and C-S bond activation on Pt and Ni surfaces. Office of Scientific and Technical Information (OSTI), December 1992. http://dx.doi.org/10.2172/10102894.
Full text
2
Gland, J. L. Hydrogen induced C-C, C-N, and C-S bond activation on Pt and Ni surfaces. Office of Scientific and Technical Information (OSTI), January 1992. http://dx.doi.org/10.2172/6915688.
Full text
3
Gland, J. L. Hydrogen Induced C-C, C-N, & C-S Bond Activation on Pt & Ni Surfaces. Office of Scientific and Technical Information (OSTI), July 2004. http://dx.doi.org/10.2172/830711.
Full text
4
Gland, J. L. [Hydrogen induced C-C, C-N, and C-S bond activities on Pi and Ni surfaces]: Summary. Office of Scientific and Technical Information (OSTI), December 1994. http://dx.doi.org/10.2172/10110807.
Full text
5
Friend, J. P. High-speed tapping for N/C machining centers. Office of Scientific and Technical Information (OSTI), November 1991. http://dx.doi.org/10.2172/6114424.
Full text
6
Ball, J. Timothy. Running Title: C and N Allocation in Pine. Office of Scientific and Technical Information (OSTI), December 1996. http://dx.doi.org/10.2172/762784.
Full text
7
Joyner, Rex W. Diffractive Processes in 200-GeV/c $\pi^- N \to \pi^- \pi^- \pi^+ N$ Interactions. Office of Scientific and Technical Information (OSTI), August 1987. http://dx.doi.org/10.2172/1433220.
Full text
8
Karl, G., and H. J. Lipkin. Flavor symmetry in the large N{sub c} limit. Office of Scientific and Technical Information (OSTI), December 1991. http://dx.doi.org/10.2172/10107252.
Full text
9
Karl, G., and H. J. Lipkin. Flavor symmetry in the large N sub c limit. Office of Scientific and Technical Information (OSTI), January 1991. http://dx.doi.org/10.2172/6138160.
Full text
10
McGuigan, M., and C. B. Thorn. Quark-antiquark Regge trajectories in large N{sub c}QCD. Office of Scientific and Technical Information (OSTI), July 1992. http://dx.doi.org/10.2172/10155611.
Full text