Journal articles on the topic 'Marketing Management Case studies'
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Sigala, Marianna. "eTourism Case Studies: Management and Marketing Issues." Tourism Management 30, no. 6 (December 2009): 934–35. http://dx.doi.org/10.1016/j.tourman.2008.11.010.
Summerfield, Paul J. "Relationship marketing: Two case studies." International Journal of Nonprofit and Voluntary Sector Marketing 3, no. 3 (August 1998): 255–59. http://dx.doi.org/10.1002/nvsm.6090030310.
Maxwell, James R. "Techniques And Strategies For Use Of Case Studies In Marketing Management And Strategic Marketing Management Courses." Journal of Business Case Studies (JBCS) 2, no. 1 (July 6, 2011): 1. http://dx.doi.org/10.19030/jbcs.v2i1.4874.
Simpson, Mike, Nick Taylor, and Joanne Padmore. "Marketing in supported employment enterprises – Part 1: case studies." Journal of Small Business and Enterprise Development 8, no. 3 (September 1, 2001): 233–44. http://dx.doi.org/10.1108/eum0000000006823.
Glazer, Rashi. "Some observations on case studies inJournal of Interactive Marketing." Journal of Interactive Marketing 13, no. 2 (1999): 2–3. http://dx.doi.org/10.1002/(sici)1520-6653(199921)13:2<2::aid-dir1>3.0.co;2-l.
Mukherjee, Jaydeep. "Using New Case Studies for Evaluation of Marketing Student’s Academic Performance." Vision: The Journal of Business Perspective 22, no. 1 (January 30, 2018): 61–67. http://dx.doi.org/10.1177/0972262917750246.
Exprúa, José, Mateo Lesizza, and Lucienne Rodríguez. "Compañía Cervecera de Nicaragua case studies (A) and (B): Branding and adaptive management." Journal of Business Research 69, no. 10 (October 2016): 4477–83. http://dx.doi.org/10.1016/j.jbusres.2016.03.012.
Hamed, Sara. "Habiba Community: brand management for a family business." Emerald Emerging Markets Case Studies 9, no. 2 (September 19, 2019): 1–20. http://dx.doi.org/10.1108/eemcs-01-2019-0003.
Glazer, Rashi. "Some observations on case studies in Journal of Interactive Marketing." Journal of Interactive Marketing 13, no. 2 (1999): 2–3. http://dx.doi.org/10.1002/(sici)1520-6653(199921)13:2<2::aid-dir1>3.3.co;2-c.
Hooker, Neal H., and Julie A. Caswell. "Two Case Studies of Food Quality Management Systems." Journal of International Food & Agribusiness Marketing 11, no. 1 (May 10, 2000): 57–71. http://dx.doi.org/10.1300/j047v11n01_04.
Kulmala, Harri I. "Developing cost management in customer–supplier relationships: three case studies." Journal of Purchasing and Supply Management 10, no. 2 (March 2004): 65–77. http://dx.doi.org/10.1016/j.pursup.2004.02.003.
Sztangret, Izabela Barbara. "The marketing value creation in the waste management sector – multi-conceptual business model." SHS Web of Conferences 73 (2020): 01028. http://dx.doi.org/10.1051/shsconf/20207301028.
Pitt, Leyland F., and Michael J. Page. "Grading and Feedback of Marketing Management Case Studies: The Elegant and Warm Approach." Marketing Education Review 16, no. 1 (March 2006): 59–62. http://dx.doi.org/10.1080/10528008.2006.11488939.
El-Omari, Hussein Abdulla. "Marketing information, management and use: the case of Saudi Arabia." Journal of Islamic Marketing 10, no. 2 (June 10, 2019): 653–72. http://dx.doi.org/10.1108/jima-06-2017-0071.
Lazorenko, Valeriia, Liudmyla Saher, and Adam Jasnikowski. "Web management as a marketing management determinant: case for pharmaceutical enterprises." Health Economics and Management Review 2, no. 2 (2021): 105–14. http://dx.doi.org/10.21272/hem.2021.2-10.
Patterson, Paul. "Bringing a Client Focus to International Marketing: A Change Management Case Study." Journal of Management & Organization 6, no. 2 (March 2000): 44–55. http://dx.doi.org/10.1017/s1833367200005411.
Patterson, Paul. "Bringing a Client Focus to International Marketing: A Change Management Case Study." Journal of the Australian and New Zealand Academy of Management 6, no. 2 (March 2000): 44–55. http://dx.doi.org/10.5172/jmo.2000.6.2.44.
Lefebvre, Jean M., and Michael Gendron. "Teaching Case: New Product Development And Pre-Launch Plans For Tickets Sales, Inc." Journal of Business Case Studies (JBCS) 8, no. 1 (December 22, 2011): 37–50. http://dx.doi.org/10.19030/jbcs.v8i1.6737.
Hoang, Dong, Cathy Barnes, and Olga Munroe. "Management of traditional retail markets in the UK: comparative case studies." International Journal of Retail & Distribution Management 47, no. 5 (May 13, 2019): 530–51. http://dx.doi.org/10.1108/ijrdm-04-2018-0079.
Vukosav, Svetlana, Petar Sadžakov, Slobodan Čerović, and Vuk Garača. "Strategic marketing planning: Case study hostels in Novi Sad." Marketing 51, no. 3 (2020): 188–99. http://dx.doi.org/10.5937/markt2003188v.
Sharma, Anuj, A. K. Dey, and Prerna Karwa. "Buyer-seller relationship – challenge in export marketing for The Handicrafts and Handlooms Export Corporation (HHEC)." Emerald Emerging Markets Case Studies 2, no. 1 (March 9, 2012): 1–11. http://dx.doi.org/10.1108/20450621211214469.
Martin, Claude R. "Ethical Advertising Research Standards: Three Case Studies." Journal of Advertising 23, no. 3 (September 1994): 17–29. http://dx.doi.org/10.1080/00913367.1994.10673447.
Kalogiannidis, Stavros Ioannis. "The Effects of Total Quality Management Practices and Marketing on Performance of SMEs. A Case of Selected Manufacturing Industries, Greece." Business Management and Strategy 12, no. 1 (January 6, 2021): 48. http://dx.doi.org/10.5296/bms.v12i1.17995.
Hershey, Lewis, and Steven Walker. "Using the CPPD Method of Analysis for Teaching Case Studies in the Marketing Management Class." Marketing Education Review 16, no. 2 (July 2006): 45–57. http://dx.doi.org/10.1080/10528008.2006.11488959.
Pane Haden, Stephanie S., Courtney R. Kernek, and Leslie A. Toombs. "The entrepreneurial marketing of Trumpet Records." Journal of Research in Marketing and Entrepreneurship 18, no. 1 (July 11, 2016): 109–26. http://dx.doi.org/10.1108/jrme-04-2015-0026.
Franco, Mário. "Networking as a marketing tool in small companies: a random and informal approach." Journal of Business Strategy 39, no. 2 (April 16, 2018): 47–55. http://dx.doi.org/10.1108/jbs-02-2017-0020.
Rukuižienė, Rasa. "Formalization of brand marketing management in the food industry." Annals of Marketing Management and Economics 3, no. 2 (December 31, 2017): 89–99. http://dx.doi.org/10.22630/amme.2017.3.2.20.
Isaías, Pedro, Luisa Cagica Carvalho, Nildo Cassundé Junior, and Fernanda Roda Cassundé. "e-Business management assessment: framework proposal through case study analysis." Journal of Information, Communication and Ethics in Society 18, no. 2 (November 23, 2019): 237–54. http://dx.doi.org/10.1108/jices-09-2019-0107.
MacMillan, Amy. "New Product Launch For Eagle Brand: Marketing Management Case Study – A And B." Journal of Business Case Studies (JBCS) 12, no. 4 (October 3, 2016): 177–98. http://dx.doi.org/10.19030/jbcs.v12i4.9795.
Smith, Alan D., and O. Felix Offodile. "Data Collection Automation and Total Quality Management: Case Studies in the Health-Service Industry." Health Marketing Quarterly 25, no. 3 (August 22, 2008): 217–40. http://dx.doi.org/10.1080/07359680802081811.
Getz, Donald, Tommy Andersson, and Mia Larson. "Festival Stakeholder Roles: Concepts and Case Studies." Event Management 10, no. 2 (April 1, 2006): 103–22. http://dx.doi.org/10.3727/152599507780676689.
Lindgreen, Adam, Roger Palmer, and Jacques Trienekens. "Relationships within the supply chain: A case study." Journal on Chain and Network Science 5, no. 2 (December 1, 2005): 85–99. http://dx.doi.org/10.3920/jcns2005.x058.
Kafandaris, Stelios, C. B. Tilanus, O. B. De Gans, and J. K. Lenstra. "Quantitative Methods in Management: Case Studies of Failures and Successes." Journal of the Operational Research Society 37, no. 11 (November 1986): 1102. http://dx.doi.org/10.2307/2582700.
Kafandaris, Stelios. "Quantitative Methods in Management: Case Studies of Failures and Successes." Journal of the Operational Research Society 37, no. 11 (November 1986): 1102–3. http://dx.doi.org/10.1057/jors.1986.193.
Conner, David, and Anusuya Rangarajan. "Production Costs of Organic Vegetable Farms: Two Case Studies from Pennsylvania." HortTechnology 19, no. 1 (January 2009): 193–99. http://dx.doi.org/10.21273/hortsci.19.1.193.
Dibb, Sally. "The impact of the changing marketing environment in the Pacific Rim: four case studies." International Journal of Retail & Distribution Management 24, no. 11 (December 1996): 16–29. http://dx.doi.org/10.1108/09590559610131691.
Andersen, Poul Houman, Anna Dubois, and Frida Lind. "Process validation: coping with three dilemmas in process-based single-case research." Journal of Business & Industrial Marketing 33, no. 4 (May 8, 2018): 539–49. http://dx.doi.org/10.1108/jbim-07-2016-0152.
Kärreman, Dan, and Anna Rylander. "Managing Meaning through Branding — the Case of a Consulting Firm." Organization Studies 29, no. 1 (January 2008): 103–25. http://dx.doi.org/10.1177/0170840607084573.
Nozieres-Petit, Marie-Odile, and Charles-Henri Moulin. "The Management of Lamb Heterogeneity is a Tool for Farmers’ Marketing Strategies." Animals 11, no. 2 (February 20, 2021): 551. http://dx.doi.org/10.3390/ani11020551.
Fodness, Dale. "Rethinking strategic marketing: achieving breakthrough results." Journal of Business Strategy 26, no. 3 (June 1, 2005): 20–34. http://dx.doi.org/10.1108/02756660510597074.
Payne, Adrian, and Pennie Frow. "Developing superior value propositions: a strategic marketing imperative." Journal of Service Management 25, no. 2 (April 14, 2014): 213–27. http://dx.doi.org/10.1108/josm-01-2014-0036.
Celly, Kirti Sawhney, and Jane Hudson. "Special issue on learning from international case studies." International Journal of Nonprofit and Voluntary Sector Marketing 16, no. 3 (August 2011): 213–14. http://dx.doi.org/10.1002/nvsm.420.
Whyte, Grafton, and Andy Bytheway. "The V-model of service quality: an African case study." European Journal of Marketing 51, no. 5/6 (May 8, 2017): 923–45. http://dx.doi.org/10.1108/ejm-05-2015-0270.
Taket, Ann, K. Legge, C. Clegg, and N. Kemp. "Case Studies in Information Technology, People and Organisations." Journal of the Operational Research Society 44, no. 2 (February 1993): 200. http://dx.doi.org/10.2307/2584370.
Coyle, J. M., D. Exelby, and J. Holt. "System Dynamics in Defence Analysis: Some Case Studies." Journal of the Operational Research Society 50, no. 4 (April 1999): 372. http://dx.doi.org/10.2307/3010456.
Taket, Ann. "Case Studies in Information Technology, People and Organisations." Journal of the Operational Research Society 44, no. 2 (February 1993): 200–201. http://dx.doi.org/10.1057/jors.1993.34.
Opute, Abdullah Promise, and Nnamdi O. Madichie. "Accounting-marketing integration dimensions and antecedents: insights from a frontier market." Journal of Business & Industrial Marketing 32, no. 8 (October 2, 2017): 1144–58. http://dx.doi.org/10.1108/jbim-10-2016-0246.
Gunadi, Dennis, and Riki. "Analysis and Design of Web-Based Wedding Planner Applications Case Studies on Resta Wedding Organizers." bit-Tech 5, no. 1 (August 25, 2022): 13–24. http://dx.doi.org/10.32877/bt.v5i1.525.
Amine, Lyn S., Mike C. H. Chao, and Mark J. Arnold. "Executive Insights: Exploring the Practical Effects of Country of Origin, Animosity, and Price–Quality Issues: Two Case Studies of Taiwan and Acer in China." Journal of International Marketing 13, no. 2 (June 2005): 114–50. http://dx.doi.org/10.1509/jimk.13.2.114.64855.
Brewer, P. "International market selection: developing a model from Australian case studies." International Business Review 10, no. 2 (April 2001): 155–74. http://dx.doi.org/10.1016/s0969-5931(00)00049-4.