Books on the topic 'Marketing Management Case studies'
Create a spot-on reference in APA, MLA, Chicago, Harvard, and other styles
Consult the top 50 books for your research on the topic 'Marketing Management Case studies.'
Next to every source in the list of references, there is an 'Add to bibliography' button. Press on it, and we will generate automatically the bibliographic reference to the chosen work in the citation style you need: APA, MLA, Harvard, Chicago, Vancouver, etc.
You can also download the full text of the academic publication as pdf and read online its abstract whenever available in the metadata.
Browse books on a wide variety of disciplines and organise your bibliography correctly.
Qian, Ke Tong. Case studies in marketing management. Hong Kong: Wen Hua, 1995.
Shukla, Arvind V. Case studies in marketing management. New Delhi, India: Sarup & Sons, 2004.
Clow, Kenneth E. Cases in marketing management. Thousand Oaks, Calif: SAGE, 2012.
Moutinho, Luiz. Cases in marketing management. Wokingham, England: Addison-Wesley, 1989.
Dalrymple, Douglas J. Cases in marketing management. New York: Wiley, 1992.
Moutinho, Luiz. Cases in marketing management. 2nd ed. Wokingham, England: Addison-Wesley, 1995.
Cravens, David W. Strategic marketing management cases. 7th ed. Boston, Mass: McGraw-Hill, 2002.
Cravens, David W. Strategic marketing management cases. 4th ed. Homewood, IL: Irwin, 1993.
Cravens, David W. Strategic marketing management cases. 5th ed. Chicago: Irwin, 1996.
Moutinho, Luiz. Worldwide casebook in marketing management. New Jersey: World Scientific, 2015.
Cravens, David W. Strategic marketing management cases. 6th ed. Boston: Irwin/McGraw-Hill, 1999.
Peter, J. Paul. Marketing management: Knowledge and skills. New York, NY: McGraw-Hill, 2013.
Keegan, Warren J. Global marketing management. Scarborough, Ont: Prentice-Hall Canada, 1996.
A, Quelch John, and Bartlett Christopher A. 1943-, eds. Global marketing management. 4th ed. Reading, Mass: Addison-Wesley, 1999.
Bingham, Frank G. Business marketing management. Cincinnati, Ohio: South-Western College, 1995.
Bingham, Frank G. Business marketing management. Lincolnwood, Ill., USA: NTC Business Books, 1998.
F, Hartley Robert. Marketing mistakes. 3rd ed. New York: Wiley, 1986.
F, Hartley Robert. Marketing mistakes. 4th ed. New York: Wiley, 1989.
F, Hartley Robert. Marketing mistakes. 6th ed. New York: Wiley, 1995.
F, Hartley Robert. Marketing mistakes. 5th ed. New York: Wiley, 1992.
Dalrymple, Douglas J. Marketing management: Strategy and cases. 5th ed. New York: Wiley, 1990.
Dalrymple, Douglas J. Marketing management: Strategy and cases. 4th ed. New York: J. Wiley, 1986.
Dalrymple, Douglas J. Marketing management: Text and cases. 6th ed. New York: Wiley, 1995.
Gilligan, Colin. International marketing: Strategy and management. London: Croom Helm, 1986.
Dolan, Robert J. Marketing management: Text and cases. Boston: McGraw-Hill Irwin, 2002.
Quelch, John A. Marketing management: Text and cases. Homewood, IL: Irwin, 1993.
Lal, Rajiv. Marketing management: Text and cases. New York, N.Y: McGraw-Hill/Irwin, 2005.
Ferrell, O. C. Marketing strategy. Fort Worth, TX: Dryden Press, 1999.
Ferrell, O. C. Marketing strategy. 5th ed. Australia: South-Western Cengage Learning, 2011.
Cravens, David W. Strategic marketing management cases and applications. 3rd ed. Homewood, IL: Irwin, 1990.
Weilbacher, William M. Marketing Management Cases: Planning and Executing Marketing Strategy. 4th ed. New York: Macmillan, 1986.
Bernhardt, Kenneth L. Cases in marketing management. 5th ed. Homewood, IL: Irwin, 1991.
Bernhardt, Kenneth L. Cases in marketing management. 4th ed. Plano, Tex: Business Publications, 1988.
Bernhardt, Kenneth L. Cases in marketing management. 6th ed. Burr Ridge, IL: Irwin, 1994.
Bernhardt, Kenneth L. Cases in marketing management. 3rd ed. Plano, Tex: Business Publications, 1985.
Bernhardt, Kenneth L. Cases in marketing management. 7th ed. Chicago: Irwin, 1997.
Gagnon, Philippe, and Parissa Haghirian. Case studies in Japanese management. Singapore: World Scientific, 2011.
Bonoma, Thomas V. Marketing management: Text and cases. Homewood, IL: Irwin, 1990.
Murphy, John H. Advertising and marketing communication management. Forth Worth: Dryden Press, 1993.
Luck, David J. Marketing strategyand plans. 3rd ed. Englewood Cliffs, N.J: Prentice Hall, 1989.
Abratt, Russell. Marketing management: SA cases and readings. Durban: Butterworths, 1987.
Management Development Centre of Hong Kong., ed. Hong Kong management: Cases in marketing. Hong Kong: The Chinese University Press, 1996.
Blackwell, Roger D. Cases in marketing management and strategy. Chicago: Dryden Press, 1985.
Luck, David Johnston. Marketing strategy and plans. 2nd ed. Englewood Cliffs, N.J: Prentice-Hall, 1985.
Luck, David Johnston. Marketing strategy and plans. 3rd ed. Englewood Cliffs, N.J: Prentice Hall, 1989.
A, Quelch John, Kashani Kamran, and Vandermerwe Sandra, eds. Cases in European marketing management. Burr Ridge, Ill: Irwin, 1994.
Jordi, Montaña, ed. Marketing in Europe. London: Sage Publications, 1994.
Rosenthal, David W. Cases in strategic marketing. Upper Saddle River, NJ: Prentice Hall, 2000.
Lamb, Charles W. Marketing cases. Instructor's manual. 3rd ed. Boston: Houghton Mifflin, 1987.
Paliwoda, Stanley J. Marketing management in Asia. New York, NY: Routledge, 2012.