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Books on the topic 'Marketing Management Case studies'

Author: Grafiati

Published: 4 June 2021

Last updated: 27 July 2024

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1

Qian, Ke Tong. Case studies in marketing management. Hong Kong: Wen Hua, 1995.

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2

Shukla, Arvind V. Case studies in marketing management. New Delhi, India: Sarup & Sons, 2004.

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3

J, Parsons Leonard, and Jeannet Jean-Pierre, eds. Cases in marketing management. New York: Wiley, 1992.

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4

Cases in marketing management. 2nd ed. Wokingham, England: Addison-Wesley, 1995.

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5

Clow, Kenneth E. Cases in marketing management. Thousand Oaks, Calif: SAGE, 2012.

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6

Moutinho, Luiz. Cases in marketing management. Wokingham, England: Addison-Wesley, 1989.

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7

Cravens, David W. Strategic marketing management cases. 4th ed. Homewood, IL: Irwin, 1993.

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8

Worldwide casebook in marketing management. New Jersey: World Scientific, 2015.

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9

Kamran, Kashani, and Turpin Dominique, eds. Marketing management: An international perspective. New York: Palgrave, 2001.

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10

Bingham, Frank G. Business marketing management. Cincinnati, Ohio: South-Western College, 1995.

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11

Bingham, Frank G. Business marketing management. Lincolnwood, Ill., USA: NTC Business Books, 1998.

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12

A, Quelch John, and Bartlett Christopher A. 1943-, eds. Global marketing management. 4th ed. Reading, Mass: Addison-Wesley, 1999.

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13

Marketing mistakes. 4th ed. New York: Wiley, 1989.

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14

Dalrymple, Douglas J. Marketing management: Strategy and cases. 5th ed. New York: Wiley, 1990.

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15

Dalrymple, Douglas J. Marketing management: Strategy and cases. 4th ed. New York: J. Wiley, 1986.

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16

W, Lamb Charles, and Crittenden Victoria Lynn, eds. Strategic marketing management cases. 7th ed. Boston, Mass: McGraw-Hill, 2002.

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17

A, Quelch John, and Rangan V. Kasturi, eds. Marketing management: Text and cases. New York, N.Y: McGraw-Hill/Irwin, 2005.

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18

Quelch, John A. Marketing management: Text and cases. Homewood, IL: Irwin, 1993.

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19

Dimgba, Igwe, ed. Nigeria's marketing memoirs: 50 case studies. Lagos, Nigeria: McDee Communications Ltd., 2005.

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20

Ferrell, O. C. Marketing strategy. Fort Worth, TX: Dryden Press, 1999.

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21

Marketing Management Cases: Planning and Executing Marketing Strategy. 4th ed. New York: Macmillan, 1986.

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22

Bernhardt, Kenneth L. Cases in marketing management. 7th ed. Chicago: Irwin, 1997.

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23

1943-, Kinnear Thomas C., ed. Cases in marketing management. 6th ed. Burr Ridge, IL: Irwin, 1994.

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24

Bernhardt, Kenneth L. Cases in marketing management. 3rd ed. Plano, Tex: Business Publications, 1985.

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25

Bernhardt, Kenneth L. Cases in marketing management. 5th ed. Homewood, IL: Irwin, 1991.

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26

Cravens, David W. Strategic marketing management cases and applications. 3rd ed. Homewood, IL: Irwin, 1990.

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27

Gagnon, Philippe, and Parissa Haghirian. Case studies in Japanese management. Singapore: World Scientific, 2011.

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28

Bonoma, Thomas V. Marketing management: Text and cases. Homewood, IL: Irwin, 1990.

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29

1942-, Stevens Robert E., and Wrenn Bruce, eds. Marketing management: Text and cases. New York: Best Business Books, an imprint of The Haworth Press, 2005.

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30

M, Cunningham Isabella C., ed. Advertising and marketing communication management. Forth Worth: Dryden Press, 1993.

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31

Luck, David Johnston. Marketing strategy and plans. 2nd ed. Englewood Cliffs, N.J: Prentice-Hall, 1985.

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32

Luck, David J. Marketing strategyand plans. 3rd ed. Englewood Cliffs, N.J: Prentice Hall, 1989.

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33

Blackwell, Roger D. Cases in marketing management and strategy. Chicago: Dryden Press, 1985.

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34

C, Burns Alvin, and Cravens David W, eds. Readings and cases in marketing management. Homewood, Ill: Irwin, 1987.

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35

Management Development Centre of Hong Kong., ed. Hong Kong management: Cases in marketing. Hong Kong: The Chinese University Press, 1996.

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36

Abratt, Russell. Marketing management: SA cases and readings. Durban: Butterworths, 1987.

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37

A, Quelch John, Kashani Kamran, and Vandermerwe Sandra, eds. Cases in European marketing management. Burr Ridge, Ill: Irwin, 1994.

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38

G, Brown Lew, ed. Cases in strategic marketing. Upper Saddle River, NJ: Prentice Hall, 2000.

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39

Lamb, Charles W. Marketing cases. Instructor's manual. 3rd ed. Boston: Houghton Mifflin, 1987.

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40

H, Donnelly James, ed. Marketing management: Knowledge and skills. 9th ed. Boston: McGraw-Hill Irwin, 2009.

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41

Peter, J. Paul. Marketing management: Knowledge and skills. 7th ed. Boston, Mass: McGraw-Hill, 2004.

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42

Peter, J. Paul. Marketing management: Knowledge and skills. 5th ed. Boston, Mass: Irwin/McGraw-Hill, 1998.

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43

Jeannet, Jean-Pierre. International marketing management: Strategies and cases. Boston: Houghton Mifflin, 1988.

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44

1933-, Buzzell Robert D., and Quelch John A, eds. Multinational marketing management: Cases and readings. Reading, Mass: Addison-Wesley, 1988.

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45

Onah, Julius O. Cases in maketing & management. Enugu, Nigeria: Africa Kaketing Development Foundation (AMDEF), 2008.

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46

R, Warshaw Martin, Taylor James R. 1938-, and Rewoldt Stewart Henry 1922-, eds. Introduction to marketing management: Text and cases. 5th ed. Homewood, Ill: R.D. Irwin, 1985.

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47

1929-, Dodge H. Robert, and Zikmund William G, eds. A Collection of cases in marketing management. 2nd ed. St. Paul: West Pub. Co., 1987.

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48

Dalrymple, Douglas J. Marketing management: Strategy and cases. 5th ed. New York: Wiley, 1990.

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49

Gupta, S. L., and R. K. Suri. Case Studies in Marketing Management. Pentagon Press, 2007.

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50

Dalrymple, Douglas J. Marketing Management. 7th ed. John Wiley & Sons Inc, 2003.

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