Journal articles on the topic 'Marketing maintenance'
Create a spot-on reference in APA, MLA, Chicago, Harvard, and other styles
Consult the top 50 journal articles for your research on the topic 'Marketing maintenance.'
Next to every source in the list of references, there is an 'Add to bibliography' button. Press on it, and we will generate automatically the bibliographic reference to the chosen work in the citation style you need: APA, MLA, Harvard, Chicago, Vancouver, etc.
You can also download the full text of the academic publication as pdf and read online its abstract whenever available in the metadata.
Browse journal articles on a wide variety of disciplines and organise your bibliography correctly.
Nie, Pu-yan, Chan Wang, and Yong-cong Yang. "Vertical integration maintenance commitments." Journal of Retailing and Consumer Services 47 (March 2019): 11–16. http://dx.doi.org/10.1016/j.jretconser.2018.10.008.
Full textTan, C. "Donor management: social marketing, maintenance and trust." ISBT Science Series 4, no. 2 (November 2009): 276–80. http://dx.doi.org/10.1111/j.1751-2824.2009.01272.x.
Full textKerr, Gayle, and Don Schultz. "Maintenance person or architect?" International Journal of Advertising 29, no. 4 (January 2010): 547–68. http://dx.doi.org/10.2501/s0265048710201348.
Full textShalowitz, Joel. "Marketing Home Health Care to Health Maintenance Organizations." Journal of Ambulatory Care Marketing 1, no. 1 (June 12, 1987): 91–99. http://dx.doi.org/10.1300/j273v01n01_12.
Full textPeng, Hong, Kaifan Huang, Lu-Xing Yang, Xiaofan Yang, and Yuan Yan Tang. "Dynamic Maintenance Strategy for Word-of-Mouth Marketing." IEEE Access 8 (2020): 126496–503. http://dx.doi.org/10.1109/access.2020.3007157.
Full textLacković, Krešimir, Robert Šojo, and Marina Peko. "Integrated Marketing Communication in Project Activities." Tehnički glasnik 15, no. 2 (June 9, 2021): 205–12. http://dx.doi.org/10.31803/tg-20200707161105.
Full textWaymack, Mark H. "The ethics of selectively marketing the Health Maintenance Organization." Theoretical Medicine 11, no. 4 (December 1990): 301–9. http://dx.doi.org/10.1007/bf00489820.
Full textIngene, Charles A., Mark E. Parry, and Zibin Xu. "Resale Price Maintenance: Customer Service Without Free Riding." Journal of Retailing 96, no. 4 (December 2020): 563–77. http://dx.doi.org/10.1016/j.jretai.2020.05.001.
Full textGoldberg, Marvin E., Dana L. Alden, Bhawuk P. Dharm, Stephen J. Holden, and Steven A. Taylor. "Toward a Model of Satisfaction Processing in Social Marketing: The Role of Knowledge among Maintenance Stage Consumers." Social Marketing Quarterly 5, no. 3 (September 1999): 16–24. http://dx.doi.org/10.1080/15245004.1999.9961055.
Full textBAYRAKTAR, Mehmethan. "THE MAINTENANCE OF MARKETING INCLINATION IN THE HOUSING CONSTRUCTION BUSINESS." Journal of Academic Social Sciences 27, no. 27 (January 1, 2016): 486. http://dx.doi.org/10.16992/asos.1203.
Full textDay, Ellen, and Richard J. Fox. "EXTENDED WARRANTIES, SERVICE CONTRACTS, AND MAINTENANCE AGREEMENTS—A MARKETING OPPORTUNITY?" Journal of Consumer Marketing 2, no. 4 (April 1, 1985): 77–86. http://dx.doi.org/10.1108/eb008148.
Full textYee, Rachel W. Y., Maria-Jose Miquel-Romero, and Sonia Cruz-Ros. "Work-life management for workforce maintenance: A qualitative comparative study." Journal of Business Research 121 (December 2020): 329–37. http://dx.doi.org/10.1016/j.jbusres.2020.09.029.
Full textMaia, L. "Contributions of the Digital Marketing Cycle and Political Marketers to the Construction of MIL Cities." Слово в науке, no. 1(2) (April 1, 2021): 81–95. http://dx.doi.org/10.53362/y0593-9141-3550-n.
Full textAsseraf, Yoel, Luis Filipe Lages, and Aviv Shoham. "Assessing the drivers and impact of international marketing agility." International Marketing Review 36, no. 2 (April 8, 2019): 289–315. http://dx.doi.org/10.1108/imr-12-2017-0267.
Full textFincham, Jack. "Predictors of Patient Satisfaction with Pharmacy Services in a Health Maintenance Organization." Journal of Pharmaceutical Marketing & Management 2, no. 2 (March 30, 1988): 73–88. http://dx.doi.org/10.1300/j058v02n02_10.
Full textvan Mesdag, Martin. "What Needs Changing in Brand Strategies? The Maintenance and Stretching of Brands." Marketing Intelligence & Planning 9, no. 7 (July 1991): 14–16. http://dx.doi.org/10.1108/eum0000000001111.
Full textFreytag, Per Vagn, and Thomas Ritter. "Dynamics of relationships and networks — creation, maintenance and destruction as managerial challenges." Industrial Marketing Management 34, no. 7 (October 2005): 644–47. http://dx.doi.org/10.1016/j.indmarman.2005.06.002.
Full textKelly, Donna M., and Sheranne Fairley. "The utility of relationships in the creation and maintenance of an event portfolio." Marketing Intelligence & Planning 36, no. 2 (April 3, 2018): 260–75. http://dx.doi.org/10.1108/mip-11-2017-0270.
Full textVerma, Rajeev, G. K. Murthy Kothapalli, and Ranjani Kumari. "B2B or B2C dilemma in maintenance industry: UrbanKare." Emerald Emerging Markets Case Studies 10, no. 4 (November 23, 2020): 1–25. http://dx.doi.org/10.1108/eemcs-12-2019-0328.
Full textMcBride, William, and David Rearick. "Physician Employment Experiences in Health Maintenance Organizations." Health Marketing Quarterly 13, no. 2 (March 14, 1996): 3–25. http://dx.doi.org/10.1300/j026v13n02_02.
Full textBanerjee, Shubhomoy, and Ateeque Shaikh. "Examining the Impact of Contextual Factors in Brand Relationship Initiation and Maintenance: Evidence from Bottom of Pyramid Markets." Review of Marketing Science 18, no. 1 (April 29, 2020): 75–97. http://dx.doi.org/10.1515/roms-2020-0006.
Full textCunningham, Lawrence F., and Rex O. Bennett. "Systematic Design of Effective Marketing Research Data Requirements in Health Maintenance Organizations." Health Marketing Quarterly 4, no. 3-4 (August 17, 1987): 89–106. http://dx.doi.org/10.1300/j026v04n03_09.
Full textGundlach, Gregory T., Joseph P. Cannon, and Kenneth C. Manning. "Free Riding and Resale Price Maintenance: Insights from Marketing Research and Practice." Antitrust Bulletin 55, no. 2 (June 2010): 381–422. http://dx.doi.org/10.1177/0003603x1005500205.
Full textSelf, Donald R. "A Model of the Alcoholization/Dealcoholization/Maintenance Process." Health Marketing Quarterly 6, no. 1-3 (May 16, 1989): 5–28. http://dx.doi.org/10.1300/j026v06n01_02.
Full textBarksdale, Hiram C., Julie T. Johnson, and Munshik Suh. "A relationship maintenance model: A comparison between managed health care and traditional fee-for-service." Journal of Business Research 40, no. 3 (November 1997): 237–47. http://dx.doi.org/10.1016/s0148-2963(96)00240-8.
Full textBecker, Jan U., Goetz Greve, and Sönke Albers. "The impact of technological and organizational implementation of CRM on customer acquisition, maintenance, and retention." International Journal of Research in Marketing 26, no. 3 (September 2009): 207–15. http://dx.doi.org/10.1016/j.ijresmar.2009.03.006.
Full textArfara, Christina. "The impact of internal marketing on 'green' management of intellectual capital." Archives of Business Research 9, no. 6 (June 21, 2021): 51–67. http://dx.doi.org/10.14738/abr.96.10391.
Full textGill, A. B. N. "The changing demands on producers: from quantity to quality." BSAP Occasional Publication 17 (January 1993): 9–12. http://dx.doi.org/10.1017/s0263967x00001221.
Full textPilny, Henrietta Leonie, and Florian U. Siems. "Maintenance Strategies and Long-Distance Relationships: An Adaption of Theories from Interpersonal Relationship Research to Marketing." Journal of Relationship Marketing 18, no. 4 (August 10, 2019): 309–23. http://dx.doi.org/10.1080/15332667.2019.1648938.
Full textBlanc, Antoine, and Isabelle Huault. "The maintenance of macro-vocabularies in an industry: The case of the France's recorded music industry." Industrial Marketing Management 80 (July 2019): 280–95. http://dx.doi.org/10.1016/j.indmarman.2018.06.004.
Full textAmrina, Mila, and Arasy Fahrullah. "Penerapan Strategi Digital Marketing dalam Meningkatkan Penghimpunan Dana ZIS (Zakat, Infaq, dan Shodaqoh) di Laznas IZI Jawa Timur." Jurnal Ekonomika dan Bisnis Islam 4, no. 1 (April 30, 2021): 124–38. http://dx.doi.org/10.26740/jekobi.v4n1.p124-138.
Full textPedro, Ilda Maria, Luis Nobre Pereira, and Hélder Brito Carrasqueira. "Determinants for the commitment relationship maintenance between the alumni and the alma mater." Journal of Marketing for Higher Education 28, no. 1 (April 24, 2017): 128–52. http://dx.doi.org/10.1080/08841241.2017.1314402.
Full textHiggins, Lexis F., Jeffery M. Ferguson, and William J. Winston. "Understanding and Assessing Service Quality in Health Maintenance Organizations." Health Marketing Quarterly 9, no. 1-2 (December 26, 1991): 5–21. http://dx.doi.org/10.1300/j026v09n01_02.
Full textBalaji, M. S., Sanjit Kumar Roy, and Khong Kok Wei. "Does relationship communication matter in B2C service relationships?" Journal of Services Marketing 30, no. 2 (April 11, 2016): 186–200. http://dx.doi.org/10.1108/jsm-08-2014-0290.
Full textHarbar, Zhanna, Olha Selezneva, Oleksandr Litvinov, Serhii Kaptalan, and Viktoriya Gonchar. "Strategic Marketing Management Of Innovative Activities In Ensuring Enterprise Economic Security." REICE: Revista Electrónica de Investigación en Ciencias Económicas 8, no. 15 (July 6, 2020): 298–313. http://dx.doi.org/10.5377/reice.v8i15.9961.
Full textGoldman, Robert L., T. Elaine Adamson, Gaye L. Raymond, and Jean E. Schore. "It Is Time to Move from Health Maintenance to Health Promotion." Journal of Hospital Marketing 3, no. 2 (September 22, 1989): 105–19. http://dx.doi.org/10.1300/j043v03n02_09.
Full textDawson, Lyndon E., Morris L. Mayer, and Janet E. Keith. "RESALE PRICE MAINTENANCE: CHANGING PERSPECTIVES AND FUTURE DIRECTIONS." Journal of Consumer Marketing 3, no. 4 (April 1986): 83–90. http://dx.doi.org/10.1108/eb008183.
Full textSilverstein, David. "The litigation audit: Preventive legal maintenance for management." Business Horizons 31, no. 6 (November 1988): 34–42. http://dx.doi.org/10.1016/0007-6813(88)90021-3.
Full textGundlach, Gregory T., and Riley T. Krotz. "Resale Price Maintenance: Implications of Marketing Trends for the Colgate Doctrine and the Leegin Factors." Journal of Public Policy & Marketing 39, no. 1 (May 20, 2019): 48–61. http://dx.doi.org/10.1177/0743915618821315.
Full textJaya Putra, Rizki, and Elke Alexandrina. "Relationship Marketing on Loyal Customer." Ultimacomm: Jurnal Ilmu Komunikasi 11, no. 1 (June 30, 2019): 53–68. http://dx.doi.org/10.31937/ultimacomm.v11i1.1169.
Full textCross, Samantha N. N., Robert L. Harrison, and Mary C. Gilly. "The Role of Marketing in Ritual Evolution." Journal of Macromarketing 37, no. 4 (March 21, 2017): 460–78. http://dx.doi.org/10.1177/0276146717697359.
Full textMaurer, Virginia G., and Michael Ursic. "Resale Price Maintenance: A Legal Review." Journal of Public Policy & Marketing 6, no. 1 (January 1987): 171–80. http://dx.doi.org/10.1177/074391568700600112.
Full textKim, Jeehye Christine, Brian Park, and David Dubois. "How Consumers’ Political Ideology and Status-Maintenance Goals Interact to Shape Their Desire for Luxury Goods." Journal of Marketing 82, no. 6 (September 27, 2018): 132–49. http://dx.doi.org/10.1177/0022242918799699.
Full textAkbar, M. Bilal, Lawrence B. Ndupu, Jeff French, and Alison Lawson. "Social marketing: advancing a new planning framework to guide programmes." RAUSP Management Journal 56, no. 3 (May 31, 2021): 266–81. http://dx.doi.org/10.1108/rausp-08-2020-0186.
Full textВардеванян, Вардан Альбертович. "DETERMINATION OF MARKETING MAINTENANCE OF LOCAL EVENT AS OBJECT OF ADVANCEMENT OF TERRITORY BY MEANS OF INSTRUMENTS OF SYSTEM OF MARKETING COMMUNICATIONS." Proceedings of Scientific Works of Cherkasy State Technological University Series Economic Sciences, no. 54 (September 18, 2019): 78–85. http://dx.doi.org/10.24025/2306-4420.0.54.2019.178382.
Full textGutierrez-Leefmans, Catalina, Rosa Maria Nava-Rogel, and Maria Andrea Trujillo-Leon. "Digital Marketing in an Emerging Country: Exploratory Study of the Marketing Mix of SMES with Trust Seal." Revista Brasileira de Marketing 15, no. 2 (June 8, 2016): 207–19. http://dx.doi.org/10.5585/remark.v15i2.3117.
Full textRahmah, Mutiara, Ali Ibrahim Hasyim, and Ktut Murniati. "BAURAN PEMASARAN DAN STRATEGI PENGEMBANGAN AGROINDUSTRI TAHU DI KOTA BANDAR LAMPUNG." Jurnal Ilmu-Ilmu Agribisnis 8, no. 4 (December 23, 2020): 696. http://dx.doi.org/10.23960/jiia.v8i4.4716.
Full textLiana, Laurensia, and I. Wayan Supriana. "Perancangan Sistem Chick Maintenance Cycle Menggunakan ERP Pada PT Charoen Pockphand." JELIKU (Jurnal Elektronik Ilmu Komputer Udayana) 8, no. 1 (August 9, 2019): 59. http://dx.doi.org/10.24843/jlk.2019.v08.i01.p08.
Full textYngfalk, Carl. "Subverting sustainability: market maintenance work and the reproduction of corporate irresponsibility." Journal of Marketing Management 35, no. 17-18 (November 4, 2019): 1563–83. http://dx.doi.org/10.1080/0267257x.2019.1682031.
Full textEvans, Robert D., George D. Deitz, Daniel L. Sherrell, and Richard A. Rocco. "DO INVESTORS PREFER NEW OR EXISTING SPONSORSHIP RELATIONSHIPS: EVIDENCE FROM SPONSORSHIP INTERORGANIZATIONAL RELATIONSHIP FORMATION AND MAINTENANCE ON FIRM STOCK RETURNS." Journal of Marketing Theory and Practice 26, no. 4 (October 2, 2018): 329–38. http://dx.doi.org/10.1080/10696679.2018.1487768.
Full text