Dissertations / Theses on the topic 'Marketing maintenance'
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Hildebrand, John. "Games Consumers Play| The Construction, Maintenance, and Defense of Elective Identity Through Play." Thesis, University of Illinois at Chicago, 2013. http://pqdtopen.proquest.com/#viewpdf?dispub=3558510.
Full textPlay is a means to express and explore an individual’s or a community’s identity. The individual uses play to communicate meaning about who they are. People perform identity when they meet role expectations (Goffman, 1959). Play involves accepting or rejecting the role expectations of the situation in which we find ourselves (Grayson, 1999). We don’t have to play when there are role expectations, but we can if we so choose.
All play has meaning (Huizinga, 1956). It points to and signifies other things. It reflects and rewards the values of the players’ community. If shopping is more than buying things but the buying of identity (Clammer, 1992; Johnstone and Conroy, 2005), then play is the demonstration and the performance of this purchased (and elective) identity. The acquired ‘things’ become the props we use to make identity performances real, visible, and readable by others. This research will look at the effort consumers go through to construct, maintain, and defend elective identities within the environments within which they are enacted—what I will refer to throughout this document as ‘playscapes’. I ask the questions,
1. “Why take the effort to construct, maintain, and defend an elective identity within a playscape? (What are the payoffs?).
2. “What role does the environment play in affecting elective identity consumption processes?” and
3. “[How] do players differentiate between other players and spectators within a playscape?”
What I show through this research is how the explicit recognition of play in the elective identity process enables us to better understand how consumers approach consumption. Once we are freed from the obligations of necessity—once we are free to play—we can approach our consumption differently. Once we begin to play, we don’t all play the same way.
Identities are not static; they are ongoing projects. They are a process. We can work at these projects or we can play at these projects. We can make these projects a game and, in doing so, they take on the characteristics and components of any other game. They have a playscape—boundaries within which they are played. They have rules determining what you can and cannot do. They have pieces, props, and other paraphernalia. They involve the suspension of the ‘real world’ for the acceptance of an imaginary world that—while it is active—takes precedence over the outside world. Finally, games have other players.
One of the things this research makes apparent is that other players, in the form of spectators, are more important to play and games—especially elective identity games—than we may at first realize. In consumer behavior and consumer culture theory we tend to treat the observer as a given; as something that is fixed. As a result we tend to see elective identity performances as one-sided communication—as presentations made to relevant audiences. What, in fact, my research shows is that elective identity performances are more like multi-sided games with both moves and countermoves. Elective identity becomes a form of negotiation between the performer and an active audience who are also involved in the performance—or, in keeping with this dissertation, a negotiation between players playing the same or similar games. As an open game—one whose goal is to keep playing and not end the game—elective identity games involve the creation, maintenance, and defense of different elective identities within a playscape. Successful play means the creating, maintaining, and defending playscape-compatible elective identities. It is through the ongoing play within these playscapes that boundaries are tested and performances assessed. It is an iterative process, a conversation, between presenter and observer in which a consumer can choose to play either role. If we study just one side of this equation we cannot get a proper understanding of the role played by each—like hearing only one side of a phone conversation. We can try to piece some of it together, but we can be more confident in what we hear and understand if we have both sides of the conversation.
Mazzarol, Timothy W. "An examination of the factors critical to the establishment and maintenance of competitive advantage for education services enterprises within international markets." Curtin University of Technology, School of Management, 1997. http://espace.library.curtin.edu.au:80/R/?func=dbin-jump-full&object_id=11004.
Full textinternational student body that were their CANZUK counterparts;4. Australian institutions were significantly more concerned over government support and policy than were their CANZUK counterparts;5. Student word of mouth referral was identified as the most effective form of promotion for international education;6. Australian tertiary institutions were significantly more positive about the value of recruitment agents and mass media advertising than were their CANZUK counterparts.An exploratory factor analysis of the survey data found a series underlying dimensions measuring various aspects of an institution's perception of its marketing and strategic planning processes. These "factors" were used to generate twenty-six derived variables that were used for subsequent analysis. An examination of these factors was undertaken, both statistically and through a series of in-depth interviews with fifteen education institutions in Australia.Two regressions were used to estimate the relationship between the dependent variables of Cost Leadership and Differentiation (which are measures of generic positioning strategies adopted by the institutions), and a range of independent variables measuring institutional perception of their external and internal environments. A structural equation model was also used to estimate the relationships between these two regressions. This found that the adoption of generic positioning strategies appears to be determined by institutional consideration of:1. Market Factors - a measure of institutional consideration of the importance of buyer bargaining power when developing business strategies;2. Market Outlook - a measure of institutional consideration of the importance of the level of market saturation within the industry when developing business strategies;3. Experience and Psychic Distance - a measure of institutional consideration of the ++
importance of knowledge or experience of foreign markets, cultural differences and foreign recognition of programs when developing marketing strategies; and4. Resource Factors - a measure of institutional consideration of the importance of internal resources when developing business strategies.The selection of Cost Leadership appears to be determined by the first three of these variables, while selection of Differentiation appears to be determined by all four. These findings support the propositions that industry structure and foreign market structure are determinants of the generic enterprise strategies adopted by education institutions seeking competitive advantage in international markets.A discriminant analysis was undertaken to examine the relationship between adoption of a generic enterprise strategy and marketing strategies. This found an association between differentiation strategies and marketing strategies. Institutions which adopted differentiation strategies (e.g. uniqueness of programs and/or concentration on niche markets) were more like to be classified by high activity on two variables:1. Promotion and Recruitment - a measure of the perceived actual performance of the institution in its use of agents, expenditure on advertising and promotion, possession of offshore recruitment offices, use of government promotional agencies and size of international student enrolments.2. Marketing Activity - a measure of the importance to market success placed upon the use of agents, spending on advertising and promotion, possession of offshore recruitment offices and teaching programs, international alliances and enrolment of international students.A third regression estimated the relationship between the dependent variable Market Success (a measure of the enrolment growth, financial benefit, demand and optimism over future growth) and twenty-five independent ++
variables derived from the factor analysis. This suggests that Market Success be determined by institutional consideration of Resource Factors, adoption of Differentiation positioning strategies and the possession of key "distinctive competencies " as:1. Image and Products - a measure of the perceived actual performance of the institution in terms of its reputation for quality, level of market profile, strength of financial resources, size and influence of its alumni and range of courses and programs;2. Coalition and Forward Integration - a measure of the actual performance of the institution in its possession of international strategic alliances and offshore teaching programs.Further, the institution's Market Success was also found negatively correlated with two additional variables:1. People and Culture - a measure of the perceived actual performance of the institution in its encouragement of innovation, customer orientation, effective use of information technology, the quality and expertise of its staff and its level of technical superiority;2. Mass Advertising - a measure of the institution's perception of the effectiveness of promotion via TV, radio, newspapers and magazines.These findings support the propositions that generic enterprise (at least those involving differentiation) and market entry strategies are significant determinants of market success. They also support the proposition that quality of image, market profile, coalition formation and forward integration into the export channel are likely to strengthen an institution's competitive advantage. Although not measured directly, these distinctive competencies may provide a source of sustainable competitive advantage as they provide potential barriers to imitation by competitors. Such barriers produce isolating mechanisms, which assist the institution to sustain a competitive edge in the market.Several ++
managerial and research implications emerged from this study. The importance of developing a sound understanding of the student consumer were highlighted, along with the need to effectively measure and communicate an image of quality to the market. Saturation within international education markets is growing and future growth is likely to be dependent on market segmentation and the adoption of differentiation strategies. Those institutions with superior market experience will be better placed to make effective decisions regarding their competitive positioning. In doing so, the more successful are likely to give consideration to supply-demand imbalance and the general management of internal resources (e.g. staffing, facilities and programs).Successful institutions are likely to be those that adopt differentiation strategies that enhance their image and reputation as quality service providers build upon a sound financial base and make effective use of their Alumni and student word of mouth networks. Such institutions will also be likely to have offshore teaching programs and valuable strategic alliances that enhance their marketing and service delivery.
Rosemond, Mack Rashad. "Marketing and crisis plan for Summit Place Apartment Homes." CSUSB ScholarWorks, 2002. https://scholarworks.lib.csusb.edu/etd-project/2072.
Full textTing, Tsan-kau Chris, and 丁燦球. "International market selection in Asia Pacific Region: air conditioning service industry." Thesis, The University of Hong Kong (Pokfulam, Hong Kong), 1997. http://hub.hku.hk/bib/B31269266.
Full textWichmann, Saskia, and Jan-Willem Nieuwenhuis. "Evaluation and Improvement of an Industrial Retailer’s Level of Marketing Channel Integration : A Cross-Border Case Study from the Maintenance, Repair and Operations Sector Taking the Perspective of the Physical Store." Thesis, Högskolan i Halmstad, Akademin för ekonomi, teknik och naturvetenskap, 2018. http://urn.kb.se/resolve?urn=urn:nbn:se:hh:diva-37154.
Full textРебенок, А. А. "Види і стратегії конкуренції на ринку туристичних послуг." Thesis, Чернігів, 2020. http://ir.stu.cn.ua/123456789/20602.
Full textОб’єктом дослідження випускної кваліфікаційної роботи є процеси реалізації конкурентних стратегій на ринку туристичних послуг. Предметом дослідження випускної кваліфікаційної роботи є методичні та прикладні аспекти вибору видів і стратегій конкуренції в туризмі. Мета випускної кваліфікаційної роботи полягає у дослідженні видів стратегій конкуренції в галузі туристичної індустрії та виявленні їх ефективності. Завданнями випускної кваліфікаційної роботи є: розглянути природно-географічні, геополітичні, матеріально-технічні та соціально-економічні чинники конкурентоспроможності туристичних регіонів. Проаналізувати можливості використання різних методів конкурентної боротьби в створенні і просуванні туристичного продукту. Виявити шляхи підвищення конкурентоспроможності туристичного продукту на туристичному ринку. Осмислити науковий пошук оптимальних стратегій і напрямків використання і розвитку природно-ресурсного, науково-технічного, економіко-соціального, рекреаційного та туристичного потенціалу країн і її регіонів, що обумовлюють перспективи її інтегрування в систему світової економіки. За результатами дослідження виявлено види конкуренції та досліджено сучасні стратегії туристичних підприємств.
The object of study of the final qualification work are the processes of implementation of competitive strategies in the market of tourist services. The subject of the final qualification work is the methodological and applied aspects of the choice of types and strategies of competition in tourism. The purpose of the final qualification work is to study the types of competition strategies in the tourism industry and identify their effectiveness. The objectives of the final qualification work are: to consider natural-geographical, geopolitical, logistical and socio-economic factors of competitiveness of tourist regions. Analyze the possibilities of using different methods of competition in the creation and promotion of a tourist product. Identify ways to increase the competitiveness of the tourism product in the tourism market. Understand the scientific search for optimal strategies and directions for the use and development of natural resources, scientific and technical, economic, social, recreational and tourist potential of countries and its regions, which determine the prospects for its integration into the world economy. According to the results of the research, the types of competition are revealed and modern strategies of tourist enterprises are investigated.
Kiurienė, Jurgita. "Statybos ir remonto paslaugų įmonių diversifikacijos galimybių tyrimas." Master's thesis, Lithuanian Academic Libraries Network (LABT), 2006. http://vddb.library.lt/obj/LT-eLABa-0001:E.02~2006~D_20060529_115953-87497.
Full textMeeks, Justin Vern. "Willingness-to-Pay for Maintenance and Improvements to Existing Sanitation Infrastructure: Assessing Community-Led Total Sanitation in Mopti, Mali." Scholar Commons, 2012. http://scholarcommons.usf.edu/etd/4158.
Full textTornero, Mary Carolyn. "Improving patient satisfaction with a major healthcare organization." CSUSB ScholarWorks, 1998. https://scholarworks.lib.csusb.edu/etd-project/1406.
Full textKuo, Chin-Ti, and 郭欽地. "The Analysis of Group Insurance Marketing and Customers’ Relationship Maintenance." Thesis, 2018. http://ndltd.ncl.edu.tw/handle/uv6284.
Full text淡江大學
保險學系保險經營碩士在職專班
106
Group insurance can be defined as the insurance that covers the defined and specific group of people. The marketing channel, developing new clients and customers’ maintenance of group insurance are extremely different with the individual insurance. The purpose of this study is to analyzing how the life insurance companies to develop new clients and maintain the customers’ relationship. This paper utilizes the group insurance cases from the S life insurance company to achieve the above two purposes. From the aspect of marketing, in the stage of developing new customers, life insurance companies should pay attention to the characteristics and needs of the firms. Furthermore, life insurance companies can construct a group insurance product portfolio that meets the firms’ needs. The most important factor of developing new customers is the group insurance premium. The life insurance companies also pay attention on the experience of refund K value and E value in the process of underwriting. From the aspect of customers’ relationship maintenance, life insurance companies should pay more attention to analyze past loss experience of group insurance. Based on the previous loss experience, life insurance companies should negotiate the refund ratio, K value and E value, with their customers. If the group insurance premiums need to be adjusted, life insurance companies also find a reasonable premium that can be accepted. Wish this study can provide the experience of the client development and maintenance of group insurance to the life insurance companies.
Yu, Chang-Zhi, and 余昶志. "Marketing Strategy Case Analysis of an Electronic System Installation and Maintenance Company." Thesis, 2019. http://ndltd.ncl.edu.tw/handle/7pk3e8.
Full text國立臺灣科技大學
工業管理系
107
In the competitive environment that emphasizes the use of information technology and Internet, enterprise e-business plays an important role for a company to achieve business sustainability. Developing the e-business and marketing strategies to ensure competitive advantages is thus the key to a company’s success. This study is based on a case study of a computer control system company. Since the consumer’s purchasing behavior has changed in recent years, it becomes more difficult for the company to make consistent product sales or to provide service that can satisfy all the customers. This study analyzes and identifies the internal resources and external environment of the company, and uses SWOT analysis to develop a set of basic strategies that company can used to surpass competitors. These basic strategies are finally implemented under 4P (product, price, promotion, access) framework. The results of this study can provide useful insights for managers in relevant industries to develop appropriate marketing strategies to ensure their competitive advantages. Key words: e-Business, competitive strategy, SWOT analysis
Li, Yu-Long, and 李育龍. "A Study on Marketing and Maintenance Strategy of Apple Authorized Repair Center." Thesis, 2019. http://ndltd.ncl.edu.tw/handle/96afqm.
Full text元智大學
管理碩士在職專班
107
With the rapid development of technology, online information circulation is fast, computer and electronic related products have become the must-have consumer goods for modern people. The market competition is very fierce and the speed of innovation is fast. Good products require good after-sales service. Apple Inc. is the most valuable brand in the world. The model, with the combination of experience marketing and service priority, is trusted by consumers, and has won the championship of the world's most valuable top 100 brands for six consecutive years. The former CEO of the company once encouraged me to ask me: "Do you want to take your current job as a job or a job as a business?" I replied: "I chose to work as a business. "Taiwan has come to the era of service economy, not only waiting for customers to come to the door, but also providing solutions for products and services, using services to create value. This study explores the need for outsourcing of corporate customers. Through interviews, the professional center of the repair center creates a difference in the project management mode and competes with the Apple Store. From the interview cases, the company's operations must be outsourced in addition to maintenance. The contract creates a profit for the camp. Gaining customer trust and recognition,"starting from the service, the development of the marketing, the results of the professional case",to provide customers with a one-time satisfaction of the full after-sales service needs, create a profitable business model.
Eloff, Morné. "Optimising maintenance inventories of a cement manufacturer." Thesis, 2013. http://hdl.handle.net/10210/8478.
Full textA key performance indicator of a cement manufacturer is that of its operating equipment efficiencies or OEE. The world-best standard for OEE of cement manufacturers is 85%, and this figure can only be achieved through very good maintenance practices and programmes combined with exceptional maintenance inventory levels and good maintenance inventory strategies. Maintenance inventory can be described as spares that support the manufacturing process, but that is not included in the final product. Like all types of inventory, maintenance inventory has a cost associated with carrying the inventory that can be calculated through applying the various carrying cost components associated with inventory. In a cement manufacturer this carrying cost figure can be excessively high as a result of the slow movement of major spare components that have to be held in inventory due to its critical importance to the manufacturing process. It is also evident that inventory levels in AfriSam are high. This may be due to the fact that management believe the best possible method to minimise the risk of production loss during a breakdown, is to increase maintenance inventory levels with no comparison to the costs associated with carrying the inventory. The chosen research problem is: “AfriSam (Pty) Ltd carries maintenance inventory worth millions of rands with slow movement of high value maintenance inventory sometimes in excess of 3 years. The cost of managing the inventory together with the carrying cost of the inventory has become a key focus point in the business and there is a need to find methods to optimise the inventory.”
chêng, hsieh jui, and 謝瑞正. "A Study of Customer Relationship Marketing, Quality and Outcome Of Car Repairment and Maintenance." Thesis, 2007. http://ndltd.ncl.edu.tw/handle/02835321355411477716.
Full text亞洲大學
國際企業學系碩士班
95
Client’s requestments are met during the products using process such as automobiles. They need repairment and maintenance after-sale. Delivery of high service quality to customers offers firms an opportunity to differentiate themselves in competitive markets. Therefore, high service quality results in customer satisfaction, greater willingness to recommend to someone else, reduction in customer complaints, and improved customer retention rates. There’s providing good services can establish long-term relationship with custmers. Not only service but relationship marketing are popular methods in service research. In this paper, customer relationship marketing, quality and outcome of car repairment and maintence is the subject. The results of this study will contribute to the service staff in the relationship marketing strategy development and the relationship quality raisement. This research indicates: (1) " Reliability " and "satisfaction" for consumers to the relationship marketing issues; the clients’ occupations of the industry and business are viewer than the other in relationship orient and reliability; (2) The more relationship and reliability are the more willing to back to repair workshop in the future; (3) The interaction quality and reliability are raised between automobil service staffs and custmers;(4)The high income earners and education composition are willing to spend more time to repair; it should be a target customer group to strengthen the old clients’ recoming rate; (5)As the better relationship marketing is actived, the satisfaction and reliability to the repair technology are met, custmers will be higher willing to come to repair workshop.
Lin, Jin-De, and 林進德. "Study on the Influence of Marketing Orientated Maintenance Policy to Customer Value A Case Study." Thesis, 2009. http://ndltd.ncl.edu.tw/handle/73747651704302765932.
Full text國立臺灣科技大學
工業管理系
97
People all know that 「Differentiation」can be a rule of leading on creation of blue ocean market in 21st century . The strategy of enterprise has been changed from production orientation to customer orientation. It is always been a final goal of enterprise and important symbol of competition advantage that how to make customers to obtain the greatest satisfaction and loyalty, and create high customer's value while putting emphasis on differentiation of service. It is already been nowadays hottest topic on how to find new customers and to establish customer loyalty, and create high customer's value. Maintenance always been a necessary support of logistics for any factory under the pressure of running high salary, production automation and high efficiency demand. Whether the equipment can be operated in normal condition or not, will influence the quality of the products, product efficiency and procedure. Thus, the maintenance service strategies of equipment’s supplier are one of the important key factors to the enterprise, because the quality of the maintenance strategies is always the factor of their concerning of decision for equipment purchase. And it is the core ability of creating customer's value for equipment venders, as the scholars point out, the best method to meet customer’s need is to offer the good products and after-sale service, and good system with information system can give consideration to both the perfection and efficiency of the customer service. It will show on the increases and decreases of enterprises at last about customer's satisfactory level. This thesis will use marketing orientation to construct a maintenance strategy which can create high customer value. Go through bibliography, I collected and discovered some theories from other scholars, and use marketing thinking to provide customers with technical quality and functional quality which has always been neglected by maintenance staff. Based on the function quality as the core to research the whole maintenance service thoroughly, and to analyze with its benefit of the output of customer value. This thesis contains the maintenance strategy which include technical quality strategy, functional quality strategy ,customer satisfaction strategy and customer expectation strategy. The influence will be affirmative for the customer value of enterprise. This research via case interview, draw a conclusion that the perfect maintenance service should include technological quality and functional quality, .A best maintenance service strategy will create surprising customer's value.
CHU, HSU-MING, and 許明珠. "Marketing and effectiveness of financial management business and customers maintenance - Using Taishin bank shifu branch as An Example." Thesis, 2012. http://ndltd.ncl.edu.tw/handle/yuj3zv.
Full text國立中興大學
高階經理人碩士在職專班
100
Nowadays bank besides in product innovation, product multi-dimensional with specialized service, must understand the multi-dimensional marketing with the activity which weeds through the old to bring forth the new can attract the customer, because does not have the customer to visit, that all are the empty talk, has the customer to have the circuit is the kingly way.Which kind of marketing but only then has the attraction, only then can attract the expense which the customer visits lets him be willing, this is a profound knowledge, also is the answer which the present paper must track down. The present paper take the T bank private wealth management municipal government branch as the research case, analyzes from 100 years from January 1 to 101 year at the end of May this period of time, the T bank promotes four big kinds to the private wealth management customer to equal 45 marketing, these four big classifications for do not promote AUM (new money) with to increase CIF (new household) to sell the activity, the encouragement customer rise and so on marketing, the increase receive marketing and other marketing.By way of this time research, we have discovered following conclusion: Says by T bank whole marketing, should be most with emphasis lies in looks for the new money and the new customer, therefore the whole marketing all suspends with emphasis at this at the same place.This is because the bank already realized, at present the bank wealth management handling charge income has 80% income to come from 20% customer, the majority principles specially all only aimed at the customer which already had one to maintain, very little developed the new customer, caused the wealth management the growth to fall into the bottleneck, therefore the T bank sold very obviously the key pendulum in increased new Qian Yuxin household this on together, expected could pour into the continuously fresh blood for the wealth management. The customer rises and so on is the marketing which the bank second takes, because the new customer increase one day and one night may see by no means the effect increases receives, therefore has the customer to rise and so on very to be important, thinks of a way the attraction customer to move the money from his line to come in into a shortcut, but this need degree of relation and achievements, so long as matches the customer degree of relation and the outstanding operation achievements, the customer rises and so on the wish only then to be able to be high. Receives the marketing as for the increase, in all marketing the effect should be not most obvious, the present customer experienced several time lesson all to study has been intelligent, could not because a little thing randomly invested, the investor to threw the investment all to become is careful, therefore increased receives the marketing to move the best effect puts out the good achievements, otherwise effectiveness was not all big.
LO, HSIUNG-HUI, and 羅雄暉. "The marketing strategy and effectiveness of the naval air force maintenance unit in the Zuoying District of Kaohsiung City." Thesis, 2019. http://ndltd.ncl.edu.tw/handle/s88rju.
Full text高苑科技大學
經營管理研究所
107
This study aims to study the marketing strategy and effectiveness of the naval air force maintenance unit in the Zuoying District of Kaohsiung City, and analyze the differences between the marketing strategy and the effectiveness of the recruitment of naval air force maintenance units in different background variables The relationship between the marketing strategy of the naval air force maintenance unit in Zuoying District and the effectiveness of recruiting. This study uses a questionnaire survey method to study the following (including the the upper) personnel of the Navy Air Force Maintenance Unit in 2018 The raw data was analyzed by descriptive statistics, independent sample T-test, one-way analysis of variance, Pearson Product-moment, the correlation and other aspects of statistical analysis were collected and discussed. The results of the study were as follows: 一、he overall marketing strategy and recruitment effectiveness of the personnel of the Naval Aviation Force Repair Unit are moderate, with "salary and welfare" as the highest marketing strategy, and the recruitment effect is the highest with "characteristic traffic". 二、On the overall marketing strategy and facet, there was no significant difference in the gender, age, education, family economy, marriage and so on among the volunteers, except that there were some significant differences between different classes. 三、On the overall recruitment effect and facet, there was no significant difference in volunteer service personnel in different sex, age, family economy, marriage, etc., except for the academic qualifications and class showing some significant differences. 四、There is a high positive correlation between the marketing strategy of the Naval Aviation Force Repair Unit and the effectiveness of the recruitment, and the Representative has a positive correlation.
Chou, Tzu-Ning, and 周慈寧. "Understanding the Impact of Experiential Marketing on the Maintenance of Online Brand: The Empirical Study of Brand Communities in Facebook." Thesis, 2014. http://ndltd.ncl.edu.tw/handle/6j5cmq.
Full text大同大學
資訊經營學系(所)
102
According to official statistics from Facebook in September 2012 global annual number of active users has reached 1 billion people. In the Asia-Pacific region, there are about 340 million active users and an annual rate of 33% among the proportion continues to grow, becoming the best virtual community media representatives. The power of social media has spread from the user of community to enterprises, enterprise through games, video, punch and other promotional marketing way interact with the user, attract the attention of potential customers and enhance the brand relationship. Wall Street Journal pointed out that Asia's 200 major indicators of enterprises, more than 80% of the enterprises in the social media exposure, and in 2010 has been substantial growth compared to about 40%. Social media is not only an indispensable channel of communication between people, but also the most direct and important interactive platform between online brands and consumers. Therefore, this research Social media based band communities through experiential marketing impact on consumer value, to explore the relationship between social media users and online brands. Using an online survey based on My Survey (www.mysurvey.tw), the research collected data from used virtual community users. The research sample comprises 284 respondents. Analysis tools are used SPSS 18.0 and Smart PLS 2.0 software. A partial least square (PLS) model serves the purpose of hypothesis testing. The result show that : (1) Experiential marketing in social media based band communities significant impact on Aesthetics, Playfulness, Consumer Return on Investment and Service Excellence. (2) Aesthetics, Consumer Return on Investment and Service Excellence significant impact on Satisfaction. Playfulness and Satisfaction has a positive relationship, but no significant effect. (3) The results produced a positive experience Satisfaction and Continued Intention, significantly affect the relationship between users and online brand. Social media based band communities through innovative experiential marketing can affect the value of the consumer. Understanding the consumer's mind and enhance satisfaction. Create consumers' willingness continued use and maintain stable brand relationships. Hope that this research can provide online brand marketing and brand management recommendations, and provide directions for future research.
Folgosa, João David de Meira Coelho Mateus. "Benefits of maintenance management software: a study on Portuguese market." Master's thesis, 2018. http://hdl.handle.net/10071/18286.
Full textNum mundo em que a manutenção tem evoluído ao longo dos anos, é esperado que o investimento tecnológico continue a crescer e se torne ainda mais importante no desenvolvimento da manutenção, contribuindo para a rentabilidade das organizações. Esta dissertação procura identificar os benefícios obtidos pelas empresas após a implementação de software de gestão de manutenção. A partir de uma extensa revisão de literatura e contatos realizados com a indústria, identificaram-se um conjunto de benefícios que foram incluídos num questionário realizado a empresas Portuguesas de diferentes setores, com o intuito de verificar o nível de medição de cada benefício e avaliar a aceitação do projeto de software de gestão de manutenção nas organizações. Os resultados demonstram que muitas empresas confirmam a obtenção dos benefícios sugeridos no questionário. No entanto, esta investigação revela também que poucas organizações avaliam os benefícios de tal forma que consigam traduzi-los em valor financeiro. O estudo contribui com conclusões que se baseiam em pesquisa empírica, disponibilizando dados de mercado que são úteis tanto para fornecedores de software de gestão de manutenção como para empresas que utilizam ou pretendem vir a utilizar este tipo de sistema.
HUNG, TZU-YUAN, and 洪子媛. "Beauty and Riches: An Analysis of the Marketing Strategy of Maintenance Products from the Point of View of the Sharing of Economy." Thesis, 2019. http://ndltd.ncl.edu.tw/handle/2z3873.
Full text世新大學
傳播管理學研究所(含碩專班)
107
There is a young and beautiful appearance that has always been a dream in the history of mankind. Many people will not hesitate to spend money and energy. In order to pursue their own beauty, it can also be said that beauty is a human nature. With the gradual improvement of people's quality of life, beauty products From the luxury of the past to the necessities of life, in addition to cosmetics to decorate the face, modern people also pay great attention to daily maintenance, and more and more attention to medical effects. Even in the 2005-2014 period after the financial tsunami, the global cosmetics market has never experienced a decline and only saw growth. According to surveys by international market research institutions such as Mintel and Kline, the trend of the cosmetics market in 2016 mainly includes: 1. Natural organic ingredients in the mainstream of cosmetics Application in technology 2. Innovation and consumer behavior become more obvious 3. Asian cosmetics market growth and important engine of research and development 4. Water is a new high-end cosmetics 5. Korean beauty boom continues to spread 6. Taiwan cosmetics internationalization and its Features; In Taiwan, the market for cosmetics and care products has grown steadily over the years. In addition, the Cosmetics Design survey shows that from the beginning of 2012, the global cosmetics market will increase the demand for organic and natural skin care products. By 2018, the reason is the increase in income and lifestyle changes. Growth, the global natural skin care market reached $30 billion in 2015, and the annual growth rate is expected to continue to rise by 10% by 2019. This paper will introduce the market marketing overview of skin care products. Through the maturity of the scale of Taiwan's skin care products, we will explore the feasibility and development direction of introducing the indirect business model into the market of skin care products in mainland China, and then analyze the business model of the distribution strategy of the sharing economy. , ASNIN Ai Xi Ning brand planning distribution system forecast analysis, and put forward countermeasures and doubts.
Ставська, Світлана Михайлівна. "Маркетингове забезпечення інновацій у сфері ресурсозбереження." Doctoral thesis, 2012. https://ela.kpi.ua/handle/123456789/2532.
Full textSantos, Eduardo Filipe Gregório dos. "Manutenção aeronáutica preditiva: procedimentos, técnicas e business models." Master's thesis, 2019. http://hdl.handle.net/10071/19019.
Full textThe need to optimize immobilization time of aircraft maintenance actions, due to increased competition for constant availability of resources, together with the opportunities created by big data analysis and the IoT, is leading to a reflection on the most efficient way to proceed with respect to premature termination of mechanics faults. This study discusses the relevance of predictive approach to players of civil aviation and proposes a set of procedures, techniques and business models to be applied by decision-makers regarding maintenance planning and strategies within airline companies. The choice for the methodology applied is based on scientific articles and specialty magazines. Due to the exploratory content, a set of structured and non-structured interviews are performed with industry experts and researchers specialized on this topic in order to understand the problem and validate the suggestions. The following predictive maintenance techniques are proposed: 1) definition of prognostics regarding the estimated time of operability of a given component according to its expected performance and its functional conditions; 2) classification of prognostics by opportunity-based and on-condition strategies according to data-driven and model-based methods; 3) definition of content of data to be allocated and the role of IoT in data collection and transmission; 4) as-aservice as generic and extendable hypotheses of business models; and are discussed ongoing practices. These proposals represent a step forward towards value-creation through predictive maintenance, considering the challenges associated with data sharing, legal procedures and financial impact. For future research is proposed the development of prescriptive maintenance through artificial intelligence.
Van, Zyl Shalaine. "Understanding repeat attendance in market research studies : reasons for regular participation and recruitment procedures." Diss., 2017. http://hdl.handle.net/10500/23120.
Full textPsychology
M.A. (Psychology with specialisation in Research Consultation)
Sobral, João Guilherme Rodrigues. "Plano de atuação comercial da Olimec para o ano de 2022." Master's thesis, 2021. http://hdl.handle.net/10071/24900.
Full textThe present project has as general objective to understand how commercial relations were maintained during the pandemic period and create a commercial plan for Olimec for the year 2022. The years 2020 and 2021 will be remembered in history as the biggest pandemic ever recorded. The disease called COVID-19, forced the shutdown of numerous activities, services and industries to contain the Pandemic. In the meantime, it was also necessary to maintain certain sectors of activities as they were considered essential, such as the maintenance and repair of waste collection vehicles. The relationship between suppliers and customers was highly important to keep during this period of uncertainty, in order to continue operating, within the restrictions and limitations imposed by the pandemic. Following a brief introduction in the first chapter, the second chapter focus on a theoretical and technical framework on the sector through a bibliographical review. The third chapter defines the methodology adopted to carry out a market analysis in which Olimec operates, with the purpose of identifying and analyzing the costumer strategy and commercial approach that Olimec and its competitors established during this period. In the fourth chapter, the company's external and internal analysis is carried out.In the fifth chapter, the results obtained in the market study are analyzed, to give in the sixth chapter a suggestion to implementation of a commercial plan for Olimec for the year 2022. The project will be concluded in the seventh chapter, together with the limitations felt in the project.