Academic literature on the topic 'Marketing maintenance'
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Journal articles on the topic "Marketing maintenance"
Nie, Pu-yan, Chan Wang, and Yong-cong Yang. "Vertical integration maintenance commitments." Journal of Retailing and Consumer Services 47 (March 2019): 11–16. http://dx.doi.org/10.1016/j.jretconser.2018.10.008.
Full textTan, C. "Donor management: social marketing, maintenance and trust." ISBT Science Series 4, no. 2 (November 2009): 276–80. http://dx.doi.org/10.1111/j.1751-2824.2009.01272.x.
Full textKerr, Gayle, and Don Schultz. "Maintenance person or architect?" International Journal of Advertising 29, no. 4 (January 2010): 547–68. http://dx.doi.org/10.2501/s0265048710201348.
Full textShalowitz, Joel. "Marketing Home Health Care to Health Maintenance Organizations." Journal of Ambulatory Care Marketing 1, no. 1 (June 12, 1987): 91–99. http://dx.doi.org/10.1300/j273v01n01_12.
Full textPeng, Hong, Kaifan Huang, Lu-Xing Yang, Xiaofan Yang, and Yuan Yan Tang. "Dynamic Maintenance Strategy for Word-of-Mouth Marketing." IEEE Access 8 (2020): 126496–503. http://dx.doi.org/10.1109/access.2020.3007157.
Full textLacković, Krešimir, Robert Šojo, and Marina Peko. "Integrated Marketing Communication in Project Activities." Tehnički glasnik 15, no. 2 (June 9, 2021): 205–12. http://dx.doi.org/10.31803/tg-20200707161105.
Full textWaymack, Mark H. "The ethics of selectively marketing the Health Maintenance Organization." Theoretical Medicine 11, no. 4 (December 1990): 301–9. http://dx.doi.org/10.1007/bf00489820.
Full textIngene, Charles A., Mark E. Parry, and Zibin Xu. "Resale Price Maintenance: Customer Service Without Free Riding." Journal of Retailing 96, no. 4 (December 2020): 563–77. http://dx.doi.org/10.1016/j.jretai.2020.05.001.
Full textGoldberg, Marvin E., Dana L. Alden, Bhawuk P. Dharm, Stephen J. Holden, and Steven A. Taylor. "Toward a Model of Satisfaction Processing in Social Marketing: The Role of Knowledge among Maintenance Stage Consumers." Social Marketing Quarterly 5, no. 3 (September 1999): 16–24. http://dx.doi.org/10.1080/15245004.1999.9961055.
Full textBAYRAKTAR, Mehmethan. "THE MAINTENANCE OF MARKETING INCLINATION IN THE HOUSING CONSTRUCTION BUSINESS." Journal of Academic Social Sciences 27, no. 27 (January 1, 2016): 486. http://dx.doi.org/10.16992/asos.1203.
Full textDissertations / Theses on the topic "Marketing maintenance"
Hildebrand, John. "Games Consumers Play| The Construction, Maintenance, and Defense of Elective Identity Through Play." Thesis, University of Illinois at Chicago, 2013. http://pqdtopen.proquest.com/#viewpdf?dispub=3558510.
Full textPlay is a means to express and explore an individual’s or a community’s identity. The individual uses play to communicate meaning about who they are. People perform identity when they meet role expectations (Goffman, 1959). Play involves accepting or rejecting the role expectations of the situation in which we find ourselves (Grayson, 1999). We don’t have to play when there are role expectations, but we can if we so choose.
All play has meaning (Huizinga, 1956). It points to and signifies other things. It reflects and rewards the values of the players’ community. If shopping is more than buying things but the buying of identity (Clammer, 1992; Johnstone and Conroy, 2005), then play is the demonstration and the performance of this purchased (and elective) identity. The acquired ‘things’ become the props we use to make identity performances real, visible, and readable by others. This research will look at the effort consumers go through to construct, maintain, and defend elective identities within the environments within which they are enacted—what I will refer to throughout this document as ‘playscapes’. I ask the questions,
1. “Why take the effort to construct, maintain, and defend an elective identity within a playscape? (What are the payoffs?).
2. “What role does the environment play in affecting elective identity consumption processes?” and
3. “[How] do players differentiate between other players and spectators within a playscape?”
What I show through this research is how the explicit recognition of play in the elective identity process enables us to better understand how consumers approach consumption. Once we are freed from the obligations of necessity—once we are free to play—we can approach our consumption differently. Once we begin to play, we don’t all play the same way.
Identities are not static; they are ongoing projects. They are a process. We can work at these projects or we can play at these projects. We can make these projects a game and, in doing so, they take on the characteristics and components of any other game. They have a playscape—boundaries within which they are played. They have rules determining what you can and cannot do. They have pieces, props, and other paraphernalia. They involve the suspension of the ‘real world’ for the acceptance of an imaginary world that—while it is active—takes precedence over the outside world. Finally, games have other players.
One of the things this research makes apparent is that other players, in the form of spectators, are more important to play and games—especially elective identity games—than we may at first realize. In consumer behavior and consumer culture theory we tend to treat the observer as a given; as something that is fixed. As a result we tend to see elective identity performances as one-sided communication—as presentations made to relevant audiences. What, in fact, my research shows is that elective identity performances are more like multi-sided games with both moves and countermoves. Elective identity becomes a form of negotiation between the performer and an active audience who are also involved in the performance—or, in keeping with this dissertation, a negotiation between players playing the same or similar games. As an open game—one whose goal is to keep playing and not end the game—elective identity games involve the creation, maintenance, and defense of different elective identities within a playscape. Successful play means the creating, maintaining, and defending playscape-compatible elective identities. It is through the ongoing play within these playscapes that boundaries are tested and performances assessed. It is an iterative process, a conversation, between presenter and observer in which a consumer can choose to play either role. If we study just one side of this equation we cannot get a proper understanding of the role played by each—like hearing only one side of a phone conversation. We can try to piece some of it together, but we can be more confident in what we hear and understand if we have both sides of the conversation.
Mazzarol, Timothy W. "An examination of the factors critical to the establishment and maintenance of competitive advantage for education services enterprises within international markets." Curtin University of Technology, School of Management, 1997. http://espace.library.curtin.edu.au:80/R/?func=dbin-jump-full&object_id=11004.
Full textinternational student body that were their CANZUK counterparts;4. Australian institutions were significantly more concerned over government support and policy than were their CANZUK counterparts;5. Student word of mouth referral was identified as the most effective form of promotion for international education;6. Australian tertiary institutions were significantly more positive about the value of recruitment agents and mass media advertising than were their CANZUK counterparts.An exploratory factor analysis of the survey data found a series underlying dimensions measuring various aspects of an institution's perception of its marketing and strategic planning processes. These "factors" were used to generate twenty-six derived variables that were used for subsequent analysis. An examination of these factors was undertaken, both statistically and through a series of in-depth interviews with fifteen education institutions in Australia.Two regressions were used to estimate the relationship between the dependent variables of Cost Leadership and Differentiation (which are measures of generic positioning strategies adopted by the institutions), and a range of independent variables measuring institutional perception of their external and internal environments. A structural equation model was also used to estimate the relationships between these two regressions. This found that the adoption of generic positioning strategies appears to be determined by institutional consideration of:1. Market Factors - a measure of institutional consideration of the importance of buyer bargaining power when developing business strategies;2. Market Outlook - a measure of institutional consideration of the importance of the level of market saturation within the industry when developing business strategies;3. Experience and Psychic Distance - a measure of institutional consideration of the ++
importance of knowledge or experience of foreign markets, cultural differences and foreign recognition of programs when developing marketing strategies; and4. Resource Factors - a measure of institutional consideration of the importance of internal resources when developing business strategies.The selection of Cost Leadership appears to be determined by the first three of these variables, while selection of Differentiation appears to be determined by all four. These findings support the propositions that industry structure and foreign market structure are determinants of the generic enterprise strategies adopted by education institutions seeking competitive advantage in international markets.A discriminant analysis was undertaken to examine the relationship between adoption of a generic enterprise strategy and marketing strategies. This found an association between differentiation strategies and marketing strategies. Institutions which adopted differentiation strategies (e.g. uniqueness of programs and/or concentration on niche markets) were more like to be classified by high activity on two variables:1. Promotion and Recruitment - a measure of the perceived actual performance of the institution in its use of agents, expenditure on advertising and promotion, possession of offshore recruitment offices, use of government promotional agencies and size of international student enrolments.2. Marketing Activity - a measure of the importance to market success placed upon the use of agents, spending on advertising and promotion, possession of offshore recruitment offices and teaching programs, international alliances and enrolment of international students.A third regression estimated the relationship between the dependent variable Market Success (a measure of the enrolment growth, financial benefit, demand and optimism over future growth) and twenty-five independent ++
variables derived from the factor analysis. This suggests that Market Success be determined by institutional consideration of Resource Factors, adoption of Differentiation positioning strategies and the possession of key "distinctive competencies " as:1. Image and Products - a measure of the perceived actual performance of the institution in terms of its reputation for quality, level of market profile, strength of financial resources, size and influence of its alumni and range of courses and programs;2. Coalition and Forward Integration - a measure of the actual performance of the institution in its possession of international strategic alliances and offshore teaching programs.Further, the institution's Market Success was also found negatively correlated with two additional variables:1. People and Culture - a measure of the perceived actual performance of the institution in its encouragement of innovation, customer orientation, effective use of information technology, the quality and expertise of its staff and its level of technical superiority;2. Mass Advertising - a measure of the institution's perception of the effectiveness of promotion via TV, radio, newspapers and magazines.These findings support the propositions that generic enterprise (at least those involving differentiation) and market entry strategies are significant determinants of market success. They also support the proposition that quality of image, market profile, coalition formation and forward integration into the export channel are likely to strengthen an institution's competitive advantage. Although not measured directly, these distinctive competencies may provide a source of sustainable competitive advantage as they provide potential barriers to imitation by competitors. Such barriers produce isolating mechanisms, which assist the institution to sustain a competitive edge in the market.Several ++
managerial and research implications emerged from this study. The importance of developing a sound understanding of the student consumer were highlighted, along with the need to effectively measure and communicate an image of quality to the market. Saturation within international education markets is growing and future growth is likely to be dependent on market segmentation and the adoption of differentiation strategies. Those institutions with superior market experience will be better placed to make effective decisions regarding their competitive positioning. In doing so, the more successful are likely to give consideration to supply-demand imbalance and the general management of internal resources (e.g. staffing, facilities and programs).Successful institutions are likely to be those that adopt differentiation strategies that enhance their image and reputation as quality service providers build upon a sound financial base and make effective use of their Alumni and student word of mouth networks. Such institutions will also be likely to have offshore teaching programs and valuable strategic alliances that enhance their marketing and service delivery.
Rosemond, Mack Rashad. "Marketing and crisis plan for Summit Place Apartment Homes." CSUSB ScholarWorks, 2002. https://scholarworks.lib.csusb.edu/etd-project/2072.
Full textTing, Tsan-kau Chris, and 丁燦球. "International market selection in Asia Pacific Region: air conditioning service industry." Thesis, The University of Hong Kong (Pokfulam, Hong Kong), 1997. http://hub.hku.hk/bib/B31269266.
Full textWichmann, Saskia, and Jan-Willem Nieuwenhuis. "Evaluation and Improvement of an Industrial Retailer’s Level of Marketing Channel Integration : A Cross-Border Case Study from the Maintenance, Repair and Operations Sector Taking the Perspective of the Physical Store." Thesis, Högskolan i Halmstad, Akademin för ekonomi, teknik och naturvetenskap, 2018. http://urn.kb.se/resolve?urn=urn:nbn:se:hh:diva-37154.
Full textРебенок, А. А. "Види і стратегії конкуренції на ринку туристичних послуг." Thesis, Чернігів, 2020. http://ir.stu.cn.ua/123456789/20602.
Full textОб’єктом дослідження випускної кваліфікаційної роботи є процеси реалізації конкурентних стратегій на ринку туристичних послуг. Предметом дослідження випускної кваліфікаційної роботи є методичні та прикладні аспекти вибору видів і стратегій конкуренції в туризмі. Мета випускної кваліфікаційної роботи полягає у дослідженні видів стратегій конкуренції в галузі туристичної індустрії та виявленні їх ефективності. Завданнями випускної кваліфікаційної роботи є: розглянути природно-географічні, геополітичні, матеріально-технічні та соціально-економічні чинники конкурентоспроможності туристичних регіонів. Проаналізувати можливості використання різних методів конкурентної боротьби в створенні і просуванні туристичного продукту. Виявити шляхи підвищення конкурентоспроможності туристичного продукту на туристичному ринку. Осмислити науковий пошук оптимальних стратегій і напрямків використання і розвитку природно-ресурсного, науково-технічного, економіко-соціального, рекреаційного та туристичного потенціалу країн і її регіонів, що обумовлюють перспективи її інтегрування в систему світової економіки. За результатами дослідження виявлено види конкуренції та досліджено сучасні стратегії туристичних підприємств.
The object of study of the final qualification work are the processes of implementation of competitive strategies in the market of tourist services. The subject of the final qualification work is the methodological and applied aspects of the choice of types and strategies of competition in tourism. The purpose of the final qualification work is to study the types of competition strategies in the tourism industry and identify their effectiveness. The objectives of the final qualification work are: to consider natural-geographical, geopolitical, logistical and socio-economic factors of competitiveness of tourist regions. Analyze the possibilities of using different methods of competition in the creation and promotion of a tourist product. Identify ways to increase the competitiveness of the tourism product in the tourism market. Understand the scientific search for optimal strategies and directions for the use and development of natural resources, scientific and technical, economic, social, recreational and tourist potential of countries and its regions, which determine the prospects for its integration into the world economy. According to the results of the research, the types of competition are revealed and modern strategies of tourist enterprises are investigated.
Kiurienė, Jurgita. "Statybos ir remonto paslaugų įmonių diversifikacijos galimybių tyrimas." Master's thesis, Lithuanian Academic Libraries Network (LABT), 2006. http://vddb.library.lt/obj/LT-eLABa-0001:E.02~2006~D_20060529_115953-87497.
Full textMeeks, Justin Vern. "Willingness-to-Pay for Maintenance and Improvements to Existing Sanitation Infrastructure: Assessing Community-Led Total Sanitation in Mopti, Mali." Scholar Commons, 2012. http://scholarcommons.usf.edu/etd/4158.
Full textTornero, Mary Carolyn. "Improving patient satisfaction with a major healthcare organization." CSUSB ScholarWorks, 1998. https://scholarworks.lib.csusb.edu/etd-project/1406.
Full textKuo, Chin-Ti, and 郭欽地. "The Analysis of Group Insurance Marketing and Customers’ Relationship Maintenance." Thesis, 2018. http://ndltd.ncl.edu.tw/handle/uv6284.
Full text淡江大學
保險學系保險經營碩士在職專班
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Group insurance can be defined as the insurance that covers the defined and specific group of people. The marketing channel, developing new clients and customers’ maintenance of group insurance are extremely different with the individual insurance. The purpose of this study is to analyzing how the life insurance companies to develop new clients and maintain the customers’ relationship. This paper utilizes the group insurance cases from the S life insurance company to achieve the above two purposes. From the aspect of marketing, in the stage of developing new customers, life insurance companies should pay attention to the characteristics and needs of the firms. Furthermore, life insurance companies can construct a group insurance product portfolio that meets the firms’ needs. The most important factor of developing new customers is the group insurance premium. The life insurance companies also pay attention on the experience of refund K value and E value in the process of underwriting. From the aspect of customers’ relationship maintenance, life insurance companies should pay more attention to analyze past loss experience of group insurance. Based on the previous loss experience, life insurance companies should negotiate the refund ratio, K value and E value, with their customers. If the group insurance premiums need to be adjusted, life insurance companies also find a reasonable premium that can be accepted. Wish this study can provide the experience of the client development and maintenance of group insurance to the life insurance companies.
Books on the topic "Marketing maintenance"
Friedlob, Alan. Marketing Medicare in a competitive environment. Baltimore, Md: U.S. Dept. of Health and Human Services, Health Care Financing Administration, Office of Research and Demonstrations, 1985.
Find full textLee, Ann M. The marketing of pharmaceuticals to managed care. Waltham, MA: Decision Resources, Inc., 1995.
Find full textSheppard, Jill E. Misleading marketing: How HMOs lure medicare beneficiaries. [New York City]: Public Advocate for the City of New York, 2005.
Find full textSheppard, Jill E. Misleading marketing: How HMOs lure medicare beneficiaries. [New York City]: Public Advocate for the City of New York, 2005.
Find full textResponsive healthcare: Marketing for a public service. Buckingham: Open University Press, 2002.
Find full textKeys, Donal. Marketing strategy for aircraft maintenance product lines: A report for Team Aer Lingus. Dublin: University College Dublin, 1992.
Find full textReinhard, Ematinger, ed. SAP R/3 plant maintenance: Making it work for your business. New York: Addison-Wesley, 2001.
Find full textMarketing for health services: A framework for communications, evaluation, and total quality management. Milton Keynes [England]: Open University Press, 1991.
Find full textGrigg, Ted W. The HMO/PPO marketing plan: A step-by-step guidebook. New York, N.Y: Executive Enterprises Publications Co., 1988.
Find full textCheng shi ying xiao yan jiu: Cheng shi pin pai zi chan de kai fa, chuan bo yu wei hu =The studies of city marketing -- the development,dissemination and maintenance of city brand asset. Da lian shi: Dong bei cai jing da xue chu ban she, 2007.
Find full textBook chapters on the topic "Marketing maintenance"
Malaval, Philippe, and Christophe Bénaroya. "Building Loyalty: Maintenance, Customer Training and Offsets." In Aerospace Marketing Management, 455–90. Boston, MA: Springer US, 2002. http://dx.doi.org/10.1007/978-1-4615-1065-9_14.
Full textOwen, Robert S., and Martha C. Cooper. "The Role of Bundled Maintenance Warranties." In Proceedings of the 1991 Academy of Marketing Science (AMS) Annual Conference, 212–16. Cham: Springer International Publishing, 2015. http://dx.doi.org/10.1007/978-3-319-17049-7_44.
Full textLeary, R. Bret. "Relationship Maintenance Through Firm-Initiated Service Devlivery Change: A Process of Proactive Communication." In Developments in Marketing Science: Proceedings of the Academy of Marketing Science, 117–20. Cham: Springer International Publishing, 2014. http://dx.doi.org/10.1007/978-3-319-10951-0_42.
Full textBoukas, E. K., and Z. K. Liu. "Manufacturing System Modeling and Control: Production Quality & Marketing." In Integrated Models in Production Planning, Inventory, Quality, and Maintenance, 185–229. Boston, MA: Springer US, 2001. http://dx.doi.org/10.1007/978-1-4615-1635-4_10.
Full textGuan-Ru, Chen. "Using the Rational Expectations Model to Investigate the Relationship Between New Products Introductions and Resale Price Maintenance." In Developments in Marketing Science: Proceedings of the Academy of Marketing Science, 390–94. Cham: Springer International Publishing, 2015. http://dx.doi.org/10.1007/978-3-319-18687-0_144.
Full textHidalgo, Pedro, and Pablo Farías. "Use of Facebook and the Formation and Maintenance of Social Capital: Evidence from Latin America." In Marketing Challenges in a Turbulent Business Environment, 701–10. Cham: Springer International Publishing, 2016. http://dx.doi.org/10.1007/978-3-319-19428-8_171.
Full textCavusgil, S. Tamer. "Attitudes Towards Auto Maintenance and the Extent of Do-It-Yourself Activity." In Proceedings of the 1982 Academy of Marketing Science (AMS) Annual Conference, 498–501. Cham: Springer International Publishing, 2015. http://dx.doi.org/10.1007/978-3-319-16946-0_118.
Full textStafford, Thomas F. "Zen and the Art of Market Maintenance: the Changing Role of Selling in Marketing Relationships." In Proceedings of the 1996 Academy of Marketing Science (AMS) Annual Conference, 258–62. Cham: Springer International Publishing, 2014. http://dx.doi.org/10.1007/978-3-319-13144-3_82.
Full textPilny, Henrietta Leonie, Katharina Hördemann, and Florian U. Siems. "Mobility as a Challenge in Relationship Marketing: The Application of Mediatized Interaction Rituals and Symbols for Relationship Maintenance." In Mobilität - Wirtschaft - Kommunikation, 237–52. Wiesbaden: Springer Fachmedien Wiesbaden, 2021. http://dx.doi.org/10.1007/978-3-658-32370-7_13.
Full textDennis, R. "6. Introduction; Possibilities for Improvements; Recommendations from Working Group on Cart Manufacture; Recommendations from Working Group on Marketing; Recommendations of Working Party on Maintenance and Repair." In Guidelines for Design, Production and Testing of Animal-Drawn Carts, 155–70. Rugby, Warwickshire, United Kingdom: Practical Action Publishing, 1996. http://dx.doi.org/10.3362/9781780445076.006.
Full textConference papers on the topic "Marketing maintenance"
Evans, E. "Market planning in aviation maintenance." In IEE Colloquium on Marketing: From an Engineering Perspective. IEE, 1996. http://dx.doi.org/10.1049/ic:19960989.
Full textMohamad Zaki, Nur Amalina, Zuha Rosufila Abu Hasan, Safiek Mokhlis, Shahriman Abdul Hamid, and Mohd Saiful Izwaan Saadon. "THE EFFECTIVENESS OF ONLINE CONSERVATION MARKETING FOR RELATIONSHIP MARKETING BETWEEN CONSERVATION ORGANISATIONS AND BUSINESSES." In GLOBAL TOURISM CONFERENCE 2021. PENERBIT UMT, 2021. http://dx.doi.org/10.46754/gtc.2021.11.005.
Full textKollatsch, Christian, Marco Schumann, Philipp Klimant, and Mario Lorenz. "[POSTER] Industrial Augmented Reality: Transferring a Numerical Control Connected Augmented Realty System from Marketing to Maintenance." In 2017 IEEE International Symposium on Mixed and Augmented Reality (ISMAR-Adjunct). IEEE, 2017. http://dx.doi.org/10.1109/ismar-adjunct.2017.27.
Full textUgoyah, Joy, and Anita Mary Igbine. "Applications of AI and Data-Driven Modeling in Energy Production and Marketing Processes." In SPE Nigeria Annual International Conference and Exhibition. SPE, 2021. http://dx.doi.org/10.2118/207153-ms.
Full textGupta, Rakesh. "Survey on Use of Virtual Environments in Design and Manufacturing." In ASME 1996 Design Engineering Technical Conferences and Computers in Engineering Conference. American Society of Mechanical Engineers, 1996. http://dx.doi.org/10.1115/96-detc/cie-1348.
Full textChang, Xiaomeng, Liyu Zheng, and Janis Terpenny. "Ontology-Enabled Data Inquiry for Cost Analysis and Obsolescence Mitigation." In ASME 2013 International Design Engineering Technical Conferences and Computers and Information in Engineering Conference. American Society of Mechanical Engineers, 2013. http://dx.doi.org/10.1115/detc2013-12251.
Full textContigiani, Marco, Rama Pollini, Mirco Sturari, Adriano Mancini, and Emanuele Frontoni. "IoT Architecture for the Processing of Data Collected by a Central Vacuum Cleaner." In ASME 2017 International Design Engineering Technical Conferences and Computers and Information in Engineering Conference. American Society of Mechanical Engineers, 2017. http://dx.doi.org/10.1115/detc2017-67797.
Full textChampagne, Edward P. "The eco/Tech Sludge Recycling System: Two Years of Experience." In 12th Annual North American Waste-to-Energy Conference. ASMEDC, 2004. http://dx.doi.org/10.1115/nawtec12-2228.
Full textMancini, Adriano, Emanuele Frontoni, Primo Zingaretti, and Valerio Placidi. "Smart Vision System for Shelf Analysis in Intelligent Retail Environments." In ASME 2013 International Design Engineering Technical Conferences and Computers and Information in Engineering Conference. American Society of Mechanical Engineers, 2013. http://dx.doi.org/10.1115/detc2013-12317.
Full textThomson, David M. "Transloads: Freight Movement Efficiencies in the Next Decade." In 2012 Joint Rail Conference. American Society of Mechanical Engineers, 2012. http://dx.doi.org/10.1115/jrc2012-74155.
Full text