Academic literature on the topic 'Marketing innovative decisions'
Create a spot-on reference in APA, MLA, Chicago, Harvard, and other styles
Consult the lists of relevant articles, books, theses, conference reports, and other scholarly sources on the topic 'Marketing innovative decisions.'
Next to every source in the list of references, there is an 'Add to bibliography' button. Press on it, and we will generate automatically the bibliographic reference to the chosen work in the citation style you need: APA, MLA, Harvard, Chicago, Vancouver, etc.
You can also download the full text of the academic publication as pdf and read online its abstract whenever available in the metadata.
Journal articles on the topic "Marketing innovative decisions"
Arabshahi, Hassan, and Hamed Fazlollahtabar. "Risk analysis for innovative activities in production systems using product opportunity gap concept." TQM Journal 31, no. 6 (November 29, 2019): 1028–48. http://dx.doi.org/10.1108/tqm-11-2018-0163.
Full textMicu, Angela-Eliza. "Modeling a fuzzy system for assisting the customer targeting decisions in retail companies." Analele Universitatii "Ovidius" Constanta - Seria Matematica 24, no. 3 (November 1, 2016): 259–73. http://dx.doi.org/10.1515/auom-2016-0058.
Full textRozdolskaya, I. V., E. I. Makrinova, and I. S. Bolotova. "INNOVATIVE AND MARKETING CONTEXT OF STRATEGIC ENVIRONMENTAL DECISIONS IN MUNICIPAL STRUCTURES." Herald of the Belgorod University of Cooperation, Economics and Law 86, no. 1 (2021): 183–96. http://dx.doi.org/10.21295/2223-5639-2021-1-183-196.
Full textGÖK, OSMAN, and SINEM PEKER. "THE IMPACT OF MARKETING’S INNOVATION-RELATED CAPABILITIES ON A FIRM’S INNOVATION PERFORMANCE." International Journal of Innovation Management 24, no. 06 (August 30, 2019): 2050054. http://dx.doi.org/10.1142/s1363919620500541.
Full textCarbonell-Foulquié, Pilar, Jose L. Munuera-Alemán, and Ana I. Rodrı́guez-Escudero. "Criteria employed for go/no-go decisions when developing successful highly innovative products." Industrial Marketing Management 33, no. 4 (May 2004): 307–16. http://dx.doi.org/10.1016/s0019-8501(03)00080-4.
Full textHoffmann, Arvid O. I., and Thijs L. J. Broekhuizen. "Understanding investors' decisions to purchase innovative products: Drivers of adoption timing and range." International Journal of Research in Marketing 27, no. 4 (December 2010): 342–55. http://dx.doi.org/10.1016/j.ijresmar.2010.08.002.
Full textVignesh Ramamoorthy .H, Dr, and Manoj .K. "Explanatory and Descriptive Study Using Digital Marketing and Artificial Intelligence." Shanlax International Journal of Management 9, S1-Mar (March 19, 2022): 118–21. http://dx.doi.org/10.34293/management.v9is1-mar.4900.
Full textMoorthy, Ravi C. "Gujarat Energy Development Agency: The Case of Solar Cookers." Vikalpa: The Journal for Decision Makers 16, no. 2 (April 1991): 65–79. http://dx.doi.org/10.1177/0256090919910206.
Full textJu, Ilyoung, Jihye Kim, Mark Jaewon Chang, and Susan Bluck. "Nostalgic marketing, perceived self-continuity, and consumer decisions." Management Decision 54, no. 8 (September 19, 2016): 2063–83. http://dx.doi.org/10.1108/md-11-2015-0501.
Full textMoorthy, Ravi C. "Gujarat Energy Development Agency: The Case of Solar Cookers." Vikalpa: The Journal for Decision Makers 15, no. 4 (October 1990): 39–54. http://dx.doi.org/10.1177/0256090919900405.
Full textDissertations / Theses on the topic "Marketing innovative decisions"
Illiashenko, Sergii, Yuliia Shypulinа, Nataliia Illiashenko, and Olena Gryshchenko. "The information support system's formation of marketing innovative decisions in Ukrainian companies." Thesis, Національний університет біоресурсів і природокористування України, 2019. http://repository.kpi.kharkov.ua/handle/KhPI-Press/48265.
Full textРезультати дослідження розвивають теоретичні та практичні засади інноваційного менеджменту в частині підвищення рівня інформаційного забезпечення маркетингових інноваційних рішень в українських компаніях.
Korpi, Joel P. Carbonara Corey Patrick. "The next big thing a creative and innovative management case study of an internet video startup company /." Waco, Tex. : Baylor University, 2009. http://hdl.handle.net/2104/5348.
Full textHenningsen, Sina [Verfasser]. "Essays on Employing Social and Spatial Contagion for Optimizing Marketing Decisions - Empirical Applications to the Prediction of Innovation Success and the Allocation of Marketing Budgets / Sina Henningsen." Kiel : Universitätsbibliothek Kiel, 2012. http://d-nb.info/1025255879/34.
Full textBohling, Timothy R. "Predicting Purchase Timing, Brand Choice and Purchase Amount of Firm Adoption of Radically Innovative Information Technology: A Business to Business Empirical Analysis." Digital Archive @ GSU, 2012. http://digitalarchive.gsu.edu/bus_admin_diss/3.
Full textPenrod, Joshua Morgan. "Innovating the Mind: Three Essays on Technology, Society, and Consumer Neuroscience." Diss., Virginia Tech, 2018. http://hdl.handle.net/10919/83364.
Full textPh. D.
Nawaz, Amir. "The Perceiced Impact of Business Intelligence Tools on Marketing Success." Thesis, Högskolan i Skövde, Institutionen för informationsteknologi, 2015. http://urn.kb.se/resolve?urn=urn:nbn:se:his:diva-10849.
Full textHorne, Susan Elaine. "A Seasonal Shelf Space Reorder Model Decision Support System." Kent State University / OhioLINK, 2010. http://rave.ohiolink.edu/etdc/view?acc_num=kent1291086889.
Full textГрищенко, Олена Федорівна, Елена Федоровна Грищенко, and Olena Fedorivna Hryshchenko. "Обгрунтування маркетингових інноваційних рішень на промислових підприємствах." Thesis, Вид-во СумДУ, 2012. http://essuir.sumdu.edu.ua/handle/123456789/29953.
Full textДиссертация посвящена развитию теоретико-методических положений обоснования маркетинговых инновационных решений на промышленных предприятиях. В диссертации обосновано объективную необходимость внедрения маркетинговых инновационных решений в хозяйственной деятельности промышленных предприятий. В работе исследованы проблемы и перспективы развития инновационной деятельности промышленных предприятий в Украине, уточнена и углублена сущность понятия «инновационное решение» и на этой основе выполнена классификация его разновидностей, которая предусматривает выделение следующих признаков: технологические параметры, степень новизны для исполнителя, глубина изменений, сфера использования, характер влияния на предприятие, источник финансирования, уровень успешности, масштаб новизны. Исследована сущность понятия «маркетинговое инновационное решение», под которым предлагается понимать результат когнитивной и творческой деятельности, который приводит к выбору нового варианта действий на основе диагностики проблемных зон хозяйствования и обеспечивает эффективность функционирования предприятия на основе инновационного маркетинга. На основании проведенных исследований систематизированы и предложены принципы качественных маркетинговых инновационных решений. Установлено, что для промышленного предприятия маркетинговое инновационное решение выступает не только внутренней движущей силой, но и инструментом воздействия на внешнюю среду хозяйствования. Своевременно разработанное маркетинговое инновационное решение дает возможность предприятию повлиять на текущую бизнес-ситуацию и задать тенденцию дальнейшего развития. Предложен и обоснован научно-методический подход к поэтапному итерационному выбору маркетинговых инновационных решений по результатам системного анализа и комплексной диагностики проблемных зон хозяйствования, основанный на расчете интегральных показателей уровней риска и качества решений и обеспечивающий формирование комплекса стратегических маркетинговых действий. На основании применения системного подхода предложен научно-методический подход к формированию этапов процесса разработки, принятия и реализации маркетинговых инновационных решений, который учитывает систему взаимосвязей активизирующих и сдерживающих факторов и предусматривает выделение трех укрупненных стадий: проблемной, изобретательской и исполнительной. Усовершенствован научно-методический подход к внедрению процедуры диагностики и исследования сущности проблемы хозяйствования предприятия, который использует многоаспектный подход к анализу среды хозяйствования и служит базой при выборе сферы разработки и принятия маркетинговых инновационных решений. Рассмотрена маркетинговая информационная система с точки зрения функций и роли ее составляющих в процессе разработки, принятия и реализации маркетинговых инновационных решений. Получил дальнейшее развитие научно-методический подход к формированию структуры маркетинговой информационной системы и определению направлений взаимодействия ее компонентов, который позволяет повысить качество маркетинговых инновационных решений. Внедрен процесс разработки, принятия и реализации маркетинговых инновационных решений на промышленных предприятиях Сумской и Харьковской областей. Разработаны рекомендации по формированию комплекса стратегических маркетинговых действий для реализации маркетингового инновационного решения с учетом специфики и состояния среды хозяйствования промышленного предприятия. При цитировании документа, используйте ссылку http://essuir.sumdu.edu.ua/handle/123456789/29953
The thesis is devoted to the development of theoretical and methodological substantiation provisions marketing innovative decisions for industrial enterprises. The objective necessity of implementing marketing of innovative decisions in the economic activity of industrial enterprises is proved. The concept of the definition «marketing innovative decision» is formulated. A scientific and methodical approach to the stages formation of the process of development, acceptance and implementation of marketing innovative decisions are developed. A scientific and methodical approach to marketing innovative decisions selecting by the results of problem areas multidimensional diagnostics based on the integrated indicators of a risk and quality levels calculation is offered and proved. The structure of marketing information system is improved and its functions and role in the development, acceptance and implementation of marketing innovative decisions are specified. The process of development, acceptance and implementation of marketing innovative decisions is implemented in the industrial enterprises of Sumy and Kharkiv regions. When you are citing the document, use the following link http://essuir.sumdu.edu.ua/handle/123456789/29953
King, Jesse Stocker 1982. "The Affect Heuristic in Consumer Evaluations." Thesis, University of Oregon, 2011. http://hdl.handle.net/1794/11530.
Full textThis dissertation examines the role of affect in consumer judgments in two essays. The first essay explores the use of affect as a heuristic basis for judgments of the risks and benefits associated with new products. Current perspectives regarding the processes by which consumers make decisions about the adoption of innovations maintain that it is largely a cognitive process. However, the four studies that make up the first essay suggest that consumer assessments of the risks and benefits associated with product innovations are often inversely related and affectively congruent with evaluations of those innovations. The results support and extend previous research that has investigated the affect heuristic in the context of social hazards. The findings further indicate that more affectively extreme evaluations are associated with increasingly disparate assessments of risk and benefit. The results indicate that this relationship is consistent across a variety of products and product categories. Together, these findings challenge traditional conceptualizations of innovation adoption decision making and suggest that cognitive models alone are insufficient to explain innovation adoption decisions. The second essay investigates if processing fluency - the difficulty associated with processing information - may serve as an input to the affect heuristic and subsequent judgments of risk and benefit. Recently, Song and Schwarz investigated the relationship between differences in fluency and perceptions of risk. Their results suggested that fluency experiences influence risk perception through differences in familiarity and not as the result of fluency-elicited affect. The three studies included in the second essay re-examine those results in an effort to clarify the role of affect as a basis for perceptions of risk. The findings document a previously unreported reversal in preference for less fluent stimuli and suggest that fluency-elicited affect can explain the relationship between processing experiences and perceptions of risk. The results have important theoretical implications for our understanding of how people derive meaning from fluency experiences and for the role of fluency-elicited affect as a basis for judgments of risk and benefit.
Committee in charge: David Boush, Chairperson; Robert Madrigal, Member; Joan Giese, Member; Paul Slovic, Outside Member
Grishchenko, Yulia. "Eine neue Klasse hybrider Innovationsdiffusionsmodelle." Doctoral thesis, Humboldt-Universität zu Berlin, Wirtschaftswissenschaftliche Fakultät, 2007. http://dx.doi.org/10.18452/15674.
Full textThis work assesses innovation diffusion models and their application in marketing management. Its two principal aims are: (1) to give an overview of existing innovation diffusion models and (2) to develop a new and improved model. A new classification approach is proposed. The classification methodology bases on typical assumptions made in innovation diffusion models. Unlike prior classifications, e.g. Roberts/Lattin (2000), this approach allows for disjunctive classes. By means of this classification renowned models like Bass Model (1969) or Kalish Model (1985) are categorized, and their advantages and disadvantages are analyzed. This helps decide which model should be used depending on data availability (sales data, consumer data etc.) and the overall goal of a model investigation (sales forecast, pricing etc.). In the second part of this work the new hybrid innovation diffusion model – Innovation-Decision-Evaluation model (IED model) – is described. The model has several advantages compared with existing models. The structure of the IED Model is non-specific so that the IED model can be described as a distinct model class. When assumptions of the IED model are specified (e.g. number of competitive products) the model gets an explicit form which can be similar or even identical to other innovation diffusion models (for the design of an explicit model form see also www.ied-modell.de). Such a generalized modeling approach in IED modelling is new in innovation diffusion research. The IED model and its assumptions are analysed with Monte Carlo simulations. Its results are also empirically tested and compared with four renowned innovation diffusion models. The comparison reveals that the IED model has the best average fit and good forecast goodness.
Books on the topic "Marketing innovative decisions"
SINGH, Dr ANIMESH, Dr BHAWNA CHOUDHARY, and Dr MANISHA GUPTA. TRANSFORMING BUSINESS THROUGH DIGITALIZATION. KAAV PUBLICATIONS, DELHI, INDIA, 2021. http://dx.doi.org/10.52458/9789391842390.2021.eb.
Full textDeveloping New Products And Services Learning Differentiation And Innovation. Business Expert Press, 2011.
Find full textInteractive Decision AIDS in ECommerce Contributions to Management Science Hardcover. Physica-Verlag, 2011.
Find full textOswald, Laura R. Doing Semiotics. Oxford University Press, 2020. http://dx.doi.org/10.1093/oso/9780198822028.001.0001.
Full text1935-, Lasker G. E., International Institute for Advanced Studies in Systems Research and Cybernetics., and International Conference on Systems Research, Informatics, and Cybernetics. (10th : 1998 : Baden-Baden, Germany), eds. Advances in support systems research: Innovative management systems methodologies and decision support tools, support systems in cyberspace, modeling the effects of resource constraints on economic growth, evaluating transnational decision support systems, corporate management of risk, anticipation in the enterprise, predicative stabilization & control policies, marketing information systems (MKIS), marketing support systems (MKSS), business reengineering: process redesign and product innovation, intelligent management of change, sustainable development of regional entrepreneurship, information resources management. Windsor, Ont: International Institute for Advanced Studies in Systems Research and Cybernetics, 1998.
Find full textBook chapters on the topic "Marketing innovative decisions"
Küsgen, Sarah, and Sören Köcher. "The Influence of Customer Product Ratings on Purchase Decisions: An Abstract." In Creating Marketing Magic and Innovative Future Marketing Trends, 953–54. Cham: Springer International Publishing, 2017. http://dx.doi.org/10.1007/978-3-319-45596-9_176.
Full textKuo, Hsiao-Ching. "The Effect of Categorization Mindset on Consumers’ Social Decisions: An Extended Abstract." In Creating Marketing Magic and Innovative Future Marketing Trends, 803–7. Cham: Springer International Publishing, 2017. http://dx.doi.org/10.1007/978-3-319-45596-9_151.
Full textSzocs, Courtney, and Sarah Lefebvre. "The Effects of Plate Presentation on Calorie Estimates and Consumption Decisions—An Abstract." In Creating Marketing Magic and Innovative Future Marketing Trends, 909. Cham: Springer International Publishing, 2017. http://dx.doi.org/10.1007/978-3-319-45596-9_167.
Full textWeberova, Dagmar, and Lenka Lizbetinova. "Marketing Decisions of Young Product Designers: A Study in the University Environment in the Czech Republic." In Strategic Innovative Marketing and Tourism, 341–47. Cham: Springer International Publishing, 2020. http://dx.doi.org/10.1007/978-3-030-36126-6_37.
Full textCziehso, Gerrit Paul, and Tobias Schaefers. "To Be Continued…The Effects of Interrupted Preview Endings on Purchase Decisions in “Freemium” Business Models: An Abstract." In Creating Marketing Magic and Innovative Future Marketing Trends, 517–18. Cham: Springer International Publishing, 2017. http://dx.doi.org/10.1007/978-3-319-45596-9_96.
Full textKitsios, Fotis, and Maria Kamariotou. "Decision Support Systems and Strategic Information Systems Planning for Strategy Implementation." In Strategic Innovative Marketing, 327–32. Cham: Springer International Publishing, 2017. http://dx.doi.org/10.1007/978-3-319-56288-9_43.
Full textTheodoridis, Prokopis K., and Dimitris C. Gkikas. "Optimal Feature Selection for Decision Trees Induction Using a Genetic Algorithm Wrapper - A Model Approach." In Strategic Innovative Marketing and Tourism, 583–91. Cham: Springer International Publishing, 2020. http://dx.doi.org/10.1007/978-3-030-36126-6_65.
Full textRieger, Keith, Donna F. Davis, and Susan L. Golicic. "Innovative Information Technology Competence: The Concept and its Role in Decision Making." In Developments in Marketing Science: Proceedings of the Academy of Marketing Science, 85. Cham: Springer International Publishing, 2014. http://dx.doi.org/10.1007/978-3-319-11845-1_33.
Full textFarmer, Adam, and Stacie F. Waites. "Now or Later: The Effects of Thinking About the Future More Concretely on Long-Term Decision-Making (A Structured Abstract)." In Creating Marketing Magic and Innovative Future Marketing Trends, 173–78. Cham: Springer International Publishing, 2017. http://dx.doi.org/10.1007/978-3-319-45596-9_35.
Full textChristopher, Morgan Victoria, and Ben Marder. "An Exploration of the Uses and Gratifications of Social Media as Part of B2B Processes: Decision Makers vs. Marketers—A Structured Abstract." In Creating Marketing Magic and Innovative Future Marketing Trends, 1407–12. Cham: Springer International Publishing, 2017. http://dx.doi.org/10.1007/978-3-319-45596-9_259.
Full textConference papers on the topic "Marketing innovative decisions"
Kurar, İhsan. "Innovation Practices in the Hotel Industry: Case of Alanya." In International Conference on Eurasian Economies. Eurasian Economists Association, 2021. http://dx.doi.org/10.36880/c13.02572.
Full textTaher, Siti Hajar Mohamad, and Salamiah A. Jamal. "Determinants of mountaineers' decision to climb: An innovative marketing for mountaineering tourism." In 2012 International Conference on Innovation Management and Technology Research (ICIMTR). IEEE, 2012. http://dx.doi.org/10.1109/icimtr.2012.6236475.
Full textBekhradi, Alexandre, Bernard Yannou, François Cluzel, and Michael Kokkolaras. "Decision Support for R&D Activities of Innovative Technologies." In ASME 2018 International Design Engineering Technical Conferences and Computers and Information in Engineering Conference. American Society of Mechanical Engineers, 2018. http://dx.doi.org/10.1115/detc2018-85657.
Full textLakhanpal, Vikrant, and Robello Samuel. "Privacy-Focused Blockchain Solution for Production Royalty Management." In SPE Western Regional Meeting. SPE, 2021. http://dx.doi.org/10.2118/200764-ms.
Full textGómez-Rios, Mónica-Daniela, Daniel Humberto Caicedo Estacio, Miguel-Angel Quiroz-Martinez, and Maikel-Yelandi Leyva-Vazquez. "Augmented Reality and Digital Marketing - Impact on Advertising Campaigns and Promotion." In Human Systems Engineering and Design (IHSED 2021) Future Trends and Applications. AHFE International, 2021. http://dx.doi.org/10.54941/ahfe1001163.
Full textShi, Gonglong, and Qian Wang. "The Application of Utility Theory in the Making-decision of Marketing Risk Management." In Proceedings of the International Academic Conference on Frontiers in Social Sciences and Management Innovation (IAFSM 2018). Paris, France: Atlantis Press, 2019. http://dx.doi.org/10.2991/iafsm-18.2019.46.
Full textOliveira, Kaio Pimentel Rego de, Camila de Oliveira Monteiro, Rafaela Franca Roriz, Maria Gabriela Almeida Pinto, Renan Tenório de Araújo Lima, and Débora de Gois Santos. "Estratégias competitivas aplicadas pelos stakeholders construtores." In XI SIMPÓSIO BRASILEIRO DE GESTÃO E ECONOMIA DA CONSTRUÇÃO. Antac, 2021. http://dx.doi.org/10.46421/sibragec.v11i00.27.
Full textCiucan-Rusu, Liviu. "Key Facts about the Decision-making Process of High School Students Regarding Career Options." In ATEE 2020 - Winter Conference. Teacher Education for Promoting Well-Being in School. LUMEN Publishing, 2021. http://dx.doi.org/10.18662/lumproc/atee2020/09.
Full textJasmani, Jasmani, Aidil Effendy, Aden Sudarso, Janudin Janudin, Denok Sunarsi, Mahnun Mas'adi, and Ahmad Nurhadi. "Effect of Product Quality, Product Innovation, and Accuracy of Distribution Chains on Purchase Decisions that Impact on Improving Marketing Performance in the Zinc Steel Industry in Indonesia." In Proceedings of the 1st International Conference on Economics Engineering and Social Science, InCEESS 2020, 17-18 July, Bekasi, Indonesia. EAI, 2021. http://dx.doi.org/10.4108/eai.17-7-2020.2303053.
Full textReports on the topic "Marketing innovative decisions"
Lee, W. S., Victor Alchanatis, and Asher Levi. Innovative yield mapping system using hyperspectral and thermal imaging for precision tree crop management. United States Department of Agriculture, January 2014. http://dx.doi.org/10.32747/2014.7598158.bard.
Full text