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Relevant bibliographies by topics / Marketing Fraternity

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Journal articles
Dissertations / Theses
Book chapters

Academic literature on the topic 'Marketing Fraternity'

Author: Grafiati

Published: 11 September 2023

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Journal articles on the topic "Marketing Fraternity"

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Rotfeld, Herbert Jack. "Misplaced marketing." Journal of Consumer Marketing 16, no. 5 (October 1, 1999): 415–17. http://dx.doi.org/10.1108/07363769910289523.

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Comments on the frequent inappropriateness of marketing education. Also addresses some of the inappropriate methods of marketing schools. Considers that certain schools that are unable to attract top students are tempted to misplace marketing by focusing the attention on a school’s “values” other than education, for instance after‐school activities, discipline, or teachers’ concerns for children’s self‐esteem. In college education, these benefits might include a sports team’s winning record, fraternity or sorority parties and local drinking establishments. Finally, expresses dissatisfaction that many students now view graduation as job certification, not as a mark of education.

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Smith, R. G., and R. D. J. Mather. "Marketing herbage seeds." NZGA: Research and Practice Series 3 (January 1, 1985): 93–97. http://dx.doi.org/10.33584/rps.3.1985.3309.

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One of the most underrated factors in our pastoral development has been the humble seed. Rarely recognised, it has made a significant contribution in allowing farmers to increase production within the wide range of climatic and fertility environments encountered in our country. But now, the quality of New Zealand pastures is becoming internationally recognised and has been one of the main contributing factors in the development of our country, together with the drive and competence of our farming fraternity and the abundant use of fertiliser.

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Brunner, Diane DuBose. "Marketing Friendship: Fraternity and the Exaggeration of Other‐ness." Review of Education, Pedagogy, and Cultural Studies 20, no. 2 (January 1998): 155–72. http://dx.doi.org/10.1080/1071441980200204.

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McCoy, S., and P. J. Du Plessis. "The role of exhibitions in the marketing mix in South Africa." South African Journal of Economic and Management Sciences 3, no. 3 (September 30, 2000): 459–68. http://dx.doi.org/10.4102/sajems.v3i3.2624.

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Exhibitions are a recognised component of a company's marketing mix, The medium however suffers from a distinct lack of integration and understanding in the broad marketing fraternity. Little research on the subject has been done and published, especially in South Africa. This exploratory study focuses on the use of the exhibition medium as a part of a company's marketing effort. Respondents question the return on investment and the measurability of the medium, while the benefits are in agreement with other published literature. Future research on the effectiveness of the medium and the impact of technology is recommended, as well as the viability of the medium on the marketing of services.

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Boshoff, Christo, and Alwyn P. Du Plessis. "South African consumer sentiment towards marketing." South African Journal of Business Management 23, no. 2 (June 30, 1992): 33–39. http://dx.doi.org/10.4102/sajbm.v23i2.883.

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Generally the marketing literature suggests that the key to a firm's survival and growth is its satisfaction of consumer needs. This philosophy is embodied in the so-called marketing concept. In order to determine to what extend South African firms succeed in achieving consumer satisfaction, this study investigated empirically, the way in which consumers perceive marketing and marketing related practices. The results of a survey involving 3000 respondents suggest that consumers are fairly dissatisfied with the marketing fraternity and its activities. The 'Index of Consumer Sentiment Towards Marketing' is -16,262 with a theoretical maximum and minimum of +280 and -280, respectively. The only positive index for an individual marketing mix element is that for retailing and the lowest index is that for pricing. The results show that marketers are not perceived as being successful in satisfying market requirements.

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Lyall, A. M. "The Railway Family." Proceedings of the Institution of Mechanical Engineers, Part F: Journal of Rail and Rapid Transit 203, no. 1 (January 1989): 1–11. http://dx.doi.org/10.1243/pime_proc_1989_203_203_02.

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The Railway Division Chairman reviews his career in Metropolitan Vickers, later GEC, in relation to the worldwide fraternity of railway engineers. He outlines his involvement with the ‘Blue Trains’ and the development of semiconductors and explains how particular problems have been overcome. He discusses the marketing of overseas contracts and describes some of the more recent locomotives that have been successful both in the United Kingdom and overseas. He concludes by mentioning the railway enthusiasts and their contribution to the ‘railway family’.

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Kalyani Rajput and Dr. Rajesh Kumar Pandey. "Pharmaceutical Marketing: A Literature Review." International Journal of Engineering and Management Research 12, no. 2 (April 30, 2022): 56–63. http://dx.doi.org/10.31033/ijemr.12.2.10.

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Marketing is the essence businesses and the business fraternity globally have accepted this norm of marketing the products effectively in order to achieve desired results. One of the premier and global Industry is Pharmaceutical Industry. It has a wide range of scope right from over the counter (OTC) products to life savings drugs to medical equipments. So much so that Medical Education at large includes a separate section as Pharmaceutical Education and this premium education experiences builds the base for Pharma Product manufacturing. Getting across these products to the Market requires essential skills and hence it signifies the efforts of Pharmaceutical Marketing. As against the Marketing of general product, Pharma Marketing involves further more essentialities as it belongs to the category of useful & needy products but not desired products as one never plans in general to buy a medicine or medical equipment unless prescribed or advised under medical care. This factor poses the massive challenge in the field of Pharmaceutical marketing. The Review paper attempts to understand the essence & concept of Pharmaceutical Marketing. It further aims to massively review the existing literature on Pharmaceutical Marketing and present the inferences. This conceptual study is completed with the help of Secondary data. It encompasses the thoughts of authors & researchers who have contributed to the Pharmaceutical Marketing domain. The Review has been categorised into studies of Marketing Mix, Consumer Behaviour towards Pharma Products, Green Marketing approach and execution of Pharma Marketing. The Papers & literature reviewed have been selected on Author’s convenience & judgement, which may result in the limitation for study and the inferences presented may be indicative rather exhaustive.

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Bhayani, Ali. "The difficult act of balancing financial and academic performance: Product adaptation strategies at university branch campuses." Journal of Research in Emerging Markets 1, no. 4 (December 8, 2019): 33–43. http://dx.doi.org/10.30585/jrems.v1i4.341.

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Adapting a product to suit local requirements is a well-known international marketing strategy. Branch campuses generally adapt programs to suit local requirements. However, the academic fraternity has resisted adaptation on concerns about the dilution of academic standards. This study uses data from five branch campuses to examine the link between adaptation and financial and academic performance. The results indicate that adaption leads to increased financial performance but does not maintain academic standards. The study recommends strategies to maintain a balance between an ethnocentric approach, which calls for similar academic standards, and a geocentric approach, which requires adaptation.

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Fryer, Roland G., and Steven D. Levitt. "Hatred and Profits: Under the Hood of the Ku Klux Klan*." Quarterly Journal of Economics 127, no. 4 (November 1, 2012): 1883–925. http://dx.doi.org/10.1093/qje/qjs028.

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Abstract In this article, we analyze the 1920s Ku Klux Klan, those who joined it, and its social and political impact by combining a wide range of archival data sources with data from the 1920 and 1930 U.S censuses. We find that individuals who joined the Klan in some cities were more educated and more likely to hold professional jobs than the typical American. Surprisingly, we find little evidence that the Klan had an effect on black or foreign-born residential mobility or vote totals. Rather than a terrorist organization, the 1920s Klan is best described as social organization with a very successful multilevel marketing structure fueled by an army of highly incentivized sales agents selling hatred, religious intolerance, and fraternity in a time and place where there was tremendous demand.

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Loh, Claire, David H. Wong, Ali Quazi, and Russel Philip Kingshott. "Re-examining students’ perception of e-learning: an Australian perspective." International Journal of Educational Management 30, no. 1 (January 11, 2016): 129–39. http://dx.doi.org/10.1108/ijem-08-2014-0114.

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Purpose – Australian tertiary institutions are increasingly incorporating technologies, such as social media and Web 2.0 tools into teaching in response to changing student needs. The purpose of this paper is to revisit a fundamental question, frequently asked in marketing, “what do our ‘customers’ [students] think now?” This will help determine the effectiveness of application of these technologies in courses and teaching programs in a changing competitive educational environment. Design/methodology/approach – Using a mixed method approach, data were collected through 31 qualitative interviews and a survey of 231 university marketing students. Quantitative techniques included summary statistics, factor analysis and t-test. Findings – Results indicate while students’ perceived flexibility and better learning outcomes as positive aspects of e-learning, they have concerns about flexibility for self-paced learning, self-motivational issues, lack of human interaction and fostering teamwork. Research limitations/implications – The study is limited to one Australian university operating in domestic and international markets. However, the study needs to be replicated for better generalizability across the sector. Practical implications – The findings question the effectiveness of e-learning as an alternative approach to face-to-face learning pedagogy. However, regular review of current e-learning tools is needed to help match student and tertiary institution expectations. Originality/value – This study re-investigates students’ perception in relation to the benefits that e-learning is expected to yield. It is one of the few studies questioning whether these promised benefits are valued by the tertiary student fraternity.

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Dissertations / Theses on the topic "Marketing Fraternity"

1

BAKSHI, DIMANSHU, HARSH GUPTA, and SHOBHIT SHARMA. "FACTORS AFFECTING BRAND LOYALTY OF NESTLE POLO." Thesis, 2020. http://dspace.dtu.ac.in:8080/jspui/handle/repository/17998.

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Book chapters on the topic "Marketing Fraternity"

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Thomas, Ursula, Lamarcus J. Hall, Tyra Good, Ansley A. Booker, and Ghangis D. Carter. "Fraternal Organizations and Mentoring." In Advances in Educational Marketing, Administration, and Leadership, 271–91. IGI Global, 2020. http://dx.doi.org/10.4018/978-1-7998-3285-0.ch015.

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The involvement of African American males in the community and in school-based service-learning programs has been an ongoing conversation not only within the African American community but in academia. Often, when we hear of African American males, it is encumbered with negative images and negative associations versus positive ones. The primary push for this case study is to examine the critical nature of mentoring for African American male use within school-based mentoring and community-based mentoring through Black Greek-Letter fraternity. The following case study will examine the mentoring and support initiatives of three fraternities within the Divine Nine Greek-Letter organizations and their specific strategies for engaging youth and developing leadership.

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