Books on the topic 'Marketing entry'

Global marketing: Foreign entry, local marketing & global management. 3rd ed. New York, N.Y: McGraw-Hill/Irwin, 2003.

Johansson, Johny. Global marketing: Foreign entry, local marketing & global management. 3rd ed. Boston: McGraw, 2003.

Global marketing: Foreign entry, local marketing, & global management. 5th ed. Boston: McGraw-Hill Irwin, 2009.

Johansson, Johny K. Global marketing: Foreign entry, local marketing & global management. 2nd ed. Boston: Irwin/McGraw-Hill, 2000.

Global marketing: Foreign entry, local marketing and global management. 2nd ed. Boston, Mass: Irwin McGraw-Hill, 2000.

Johansson, Johny K. Global marketing: Foreign entry, local marketing, and global management. Chicago: Irwin, 1997.

J, Stahl Michael, ed. Entry barriers and market entry decisions: A guide for marketing executives. New York: Quorum Books, 1991.

Ryan, Patrick Thomas. International market entry strategies in industrial marketing. Dublin: UniversityCollege Dublin, 1992.

Roger, Bennett. International marketing: Strategy, planning, market entry & implementation. London: Kogan Page, 1995.

Czinkota, Michael R. International marketing strategy: Environmental assessment and entry strategies. Fort Worth: Dryden Press, 1994.

Root, Franklin R. Entry strategies for international markets. Lexington, Mass: Lexington Books, 1987.

Root, Franklin R. Entry strategies for international markets. New York: Lexington Books, 1994.

Entry strategies for international markets. San Francisco: Jossey-Bass, 1998.

Farhang, Manūchihr. Market entry in the Middle East. Stockholm: Institute of International Business, Stockholm School of Economics, 1987.

Competitive dynamics of entrepreneurial market entry. Cheltenham, Glos, UK: Edward Elgar, 2011.

René, Haak, ed. Market entry in Japan: Theory and management in a turbulent era. New York: Palgrave Macmillan, 2009.

Emer, O. Bra daigh. Branding as a step in incremental foreign market entry: Preparations for 1992. Dublin: University College Dublin, 1988.

Morton, Fiona Scott. Entry decisions in the generic pharmaceutical industry. Cambridge, MA: National Bureau of Economic Research, 1997.

Kretzberg, Alena. Market entry strategies for emerging economies. Frankfurt am Main: Peter Lang, 2007.

Buckley, Anthony Paul. International market entry and development: The role and impact of the state support system. Dublin: University College Dublin, 1988.

O'Boyle, Jane. The foreign market entry strategies of firms in the Irish clothing industry. Dublin: University College Dublin, 1994.

Ranjan, Das, ed. Entry strategies and growth in foreign markets: Texts and cases in the Indian context. New Delhi: Oxford University Press, 2001.

Wing, Daniel Chuen Yiu. Export marketing identification, market selection & choice of entry mode by small firms. (s.l: The Author), 1996.

Oktemgil, Mehmet. Dimensions and determinants of foreign market entry mode: Empirical study of British firms exporting to Turkey. Birmingham: Turkey-EU Business Research Group, Birmingham Business School, 1999.

Catunda, Fabio. Towards an evaluation of a market entry strategy for Irish SME's to South America. Dublin: University College Dublin, 1997.

Greenstein, Shane M. Differentiation strategy and market deregulation: Local telecommunication entry in the late 1990s. Cambridge, Mass: National Bureau of Economic Research, 2003.

Hegarty, Etsuko M. Choice of entry approach to the Japanese market by Irish Firms and its subsequent effect on performance. Dublin: University College Dublin, 1995.

Education, Ontario Ministry of. Business Studies: Intermediate and Senior Divisions: Marketing. S.l: s.n, 1987.

Macbride, Stuart Clarke. Defensive marketing strategies: how and when firms in a variety of markets will react to new product entry. Oxford: Oxford Brookes University, 1999.

Education, Ontario Ministry of. Business studies: Marketing : intermediate and senior divisions, 1987. [Toronto, Ont.]: Ministry of Education, 1987.

Wood, J. B. Complexity avalanche: Overcoming the threat to technology adoption. [United States]: Point B, 2009.

Wei, Chen. The application of western marketing strategies for market entry and partenership to the business of a Chinese State-owned company entering the Phillipines market. Oxford: Oxford Brookes University, 2001.

United States. General Accounting Office., ed. Aviation competition: International aviation alliances and the influence of airline marketing practices : statement by John H. Anderson, Jr., Director, Transportation Issues, Resources, Community, and Economic Development Division, before the Subcommittee on Antitrust, Business Rights, and Competition, Committee on the Judiciary, U.S. Senate. Washington, D.C. (P.O. Box 37050, Washington, D.C. 20013): The Office, 1998.

Izquierdo, Carmen Camarero. Relaciones entre empresas: De la transacción a la cooperación. Valladolid: Secretariado de Publicaciones e Intercambio Editorial, Universidad de Valladolid, 2002.

Usunier, Jean-Claude. Commerce entre cultures: Une approche culturelle du marketing international. Paris: Presses universitaires de France, 1992.

Molero, Víctor. Generación marketing: La sociedad entre la codicia y la indolencia. Pozuelo de Alarcón, Madrid: ESIC, Business Marketing School, 2006.

Ayala, Víctor Manuel Molero. Generación marketing: La sociedad entre la codicia y la indolencia. Pozuelo de alarcón, madrid: ESIC Editorial, 2006.

EVEolution: The eight truths of marketing to women. New York: Hyperion, 2000.

Bocigas, Olga. El Banco de Santander, motor del marketing entre los grandes bancos. [Madrid]: Universidad Pontificia Comillas, 2001.

Santos, Rubens da Costa. Comércio eletrônico: Uma oportunidade para estreitar o relacionamento entre consumidores e empresas? [São Paulo, Brazil]: Escola de Administração de Empresas de São Paulo, Fundação Getulio Vargas, Núcleo de Pesquisas e Publicações, 1999.

Education, Ontario Ministry of. Business Studies: Intermediate and Senior Divisions and Oac 1987: Accounting. S.l: s.n, 1987.

Education, Ontario Ministry of. Business Studies: Senior Division : Business English. S.l: s.n, 1987.

Business studies: Accounting : intermediate and senior divisions and OAC, 1987. [Toronto, Ont.]: Ministry of Education, 1987.

Education, Ontario Ministry of. Business studies: Economics : intermediate and senior divisions and OAC, 1986. [Toronto, Ont.]: Ministry of Education, 1986.

Education, Ontario Ministry of. Business studies: Organizational studies : senior division and OAC, 1987. [Toronto, Ont.]: Ministry of Education, 1987.

Education, Ontario Ministry of. Business studies: System support programs : intermediate and senior divisions, 1987. [Toronto, Ont.]: Ministry of Education, 1987.

Business studies: Policy for program planning and delivery : intermediate and senior divisions and OACS, 1986. [Toronto, Ont.]: Ministry of Education, 1986.

Education, Ontario Ministry of. Business Studies: Intermediate and Senior Divisions : Consumer Studies. S.l: s.n, 1987.

Education, Ontario Ministry of. Business studies: Integrated business programs : intermediate and senior divisions. [Toronto, Ont.]: Ministry of Education, 1987.

Education, Ontario Ministry of. Business Studies: Economics : Intermediate and Senior Division and Oac : Economics. S.l: s.n, 1986.