Relevant bibliographies by topics / Marketing dynamics

Academic literature on the topic 'Marketing dynamics'

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Published: 4 June 2021
Last updated: 14 February 2022

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Journal articles on the topic "Marketing dynamics"

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Ratten, Vanessa. "The dynamics of sport marketing." Marketing Intelligence & Planning 34, no. 2 (April 4, 2016): 162–68. http://dx.doi.org/10.1108/mip-07-2015-0131.

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Purpose – Sports marketing is a dynamic subject area linking academic research, marketing practitioners and public policy planners. This special issue of Marketing Intelligence and Planning focusses on “The Dynamics of Sports Marketing” by including a number of articles on this topic. The purpose of this paper is to discuss these issues by highlighting the growing area of sports marketing, sport entrepreneurship and sport management. Design/methodology/approach – Sports marketing contributes to the future of the global economy because of its linkage to other industries including manufacturing, tourism, education and technology. The role of marketing intelligence and planning for the sport sector is crucial for sport and related organizations as a way to drive the global economy and spur growth. In sport organizations, marketing consists of planning and forecasting for future demand. Findings – The findings of this introduction paper to the special journal issue highlight how it is interesting to see how sports marketing will continue to be dynamic due to its importance in building marketing practice with theory. Originality/value – This paper discusses the main sports marketing issues raised by the articles in this special issue and suggest directions for future research.
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Baden-Fuller, Charles, and David J. Teece. "Market sensing, dynamic capability, and competitive dynamics." Industrial Marketing Management 89 (August 2020): 105–6. http://dx.doi.org/10.1016/j.indmarman.2019.11.008.

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Leskovec, Jure, Lada A. Adamic, and Bernardo A. Huberman. "The dynamics of viral marketing." ACM Transactions on the Web 1, no. 1 (May 2007): 5. http://dx.doi.org/10.1145/1232722.1232727.

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Bernhardt, Kenneth L. "Dynamics of Marketing Case Discussions." Marketing Education Review 1, no. 4 (July 1991): 43–48. http://dx.doi.org/10.1080/10528008.1991.11488336.

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Korey, George. "Multilateral Perspectives in International Marketing Dynamics." European Journal of Marketing 20, no. 7 (July 1986): 34–42. http://dx.doi.org/10.1108/eum0000000004654.

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Bird, Deirdre, Sonny Nwankwo, and Joseph F. Aiyeku. "Dynamics of Marketing in African Nations." International Journal of African Historical Studies 35, no. 2/3 (2002): 556. http://dx.doi.org/10.2307/3097669.

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Ahmed, Zafar U. "Marketing Dynamics of Utah's Tourist Image." Hospitality & Tourism Educator 7, no. 4 (October 1995): 59. http://dx.doi.org/10.1080/23298758.1995.10685700.

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Didry, Nico, and Jean-Luc Giannelloni. "Collective emotional dynamics: Perspectives for marketing." Recherche et Applications en Marketing (English Edition) 34, no. 4 (December 2019): 99–124. http://dx.doi.org/10.1177/2051570719887824.

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This article focuses on the emotional dynamics at work in a collective experience. It thus fills a gap in research on emotions in the field of marketing, where emotions are usually tackled from an individual perspective. Its contribution is twofold. First, it draws on a review of the existing literature in psychology, social psychology, and sociology in order to identify, define, and characterize the main concepts related to emotions when they are experienced in a collective context. It also builds on this review by distinguishing the processes of emotional transfer from the collective emotional states that result from these transfers. Second, this article shows that the existing marketing literature almost exclusively addresses these topics through the lens of the buyer–seller dyadic relationship. Finally, it proposes further avenues of research that are focused on integrating collective emotional dynamics into marketing research.
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Harmeling, Colleen M., Robert W. Palmatier, Eric (Er) Fang, and Dainwen Wang. "Group Marketing: Theory, Mechanisms, and Dynamics." Journal of Marketing 81, no. 4 (July 2017): 1–24. http://dx.doi.org/10.1509/jm.15.0495.

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Group marketing uses the psychological mechanisms underlying group influence to drive customer behaviors that are beneficial to the firm. It is predicated on the firm's ability to guide two necessary and sufficient conditions: (1) a customer's awareness of an affiliation with the focal group and (2) exposure to group norms. By examining what it means to be affiliated with a group; determining how group norms are inferred, applied, and maintained; and testing a wide variety of ways in which these conditions become manifest, this research demonstrates the theoretical foundations of group marketing. Groups influence purchase behaviors by altering information and identity appraisals during decision making. Time in a purchase domain emerges as a critical determinant of the strength of group influence. Although previous research has suggested that social influence diminishes over time, a longitudinal field study and an experiment reveal that this prediction holds only when information appraisal dominates; an opposite effect arises when identity appraisal dominates. Group efficacy strengthens, but product price weakens, the effects of groups on purchase behaviors.
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Saunders, Stephen Graham, and V. Dao Truong. "Social marketing interventions: insights from a system dynamics simulation model." Journal of Social Marketing 9, no. 3 (July 8, 2019): 329–42. http://dx.doi.org/10.1108/jsocm-05-2018-0054.

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Purpose The purpose of this paper is to explore the dynamic nature of behaviour change over time and to gain insights into the effectiveness of social marketing efforts at three different intervention points under three different delay time conditions. Design/methodology/approach A system dynamics simulation modelling approach was used. Findings The findings showed that the effectiveness of social marketing interventions at different points of intervention and delay times is dependent on complex dynamic system interactions and feedback loops. Research limitations/implications As the dynamic simulation model was an abstraction or simplified representation, it was only useful to gain insights into generalised patterns of behaviour over time. Practical implications The paper provided practical guidance to social marketers’ intent on gaining insights into “where to do” and “when to do” social marketing rather than “how to do” social marketing. Originality/value The paper provided theoretical and practical insights into the temporal nature of behaviour change and the effectiveness of social marketing interventions in influencing behaviour over time.
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Dissertations / Theses on the topic "Marketing dynamics"

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Samuel, Anthony John. "An empirical study of the marketing dynamics of the Fairtrade Towns movement." Thesis, Cardiff University, 2012. http://orca.cf.ac.uk/47570/.

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This study explores the marketing dynamics of the Fairtrade Towns movement in the United Kingdom and presents unique, empirical insights and understandings of its place-based marketing dynamics. It recognises that Fairtrade Towns, despite their rapid growth and recognition as a major contributor to Fairtrade marketing, still remain significantly under-researched. It also argues that the activities of Fairtrade Towns need to be considered through a marketing lens and presents a comprehensive application of grounded theory, to empirically capture the marketing dynamics of Fairtrade Towns directly from the people and places that socially construct them. This study theorises that Fairtrade Towns have capitalised upon the significance of symbolic interactionism to develop their marketing dynamic. It argues that Fairtrade Towns have embraced consumer culture and have used media not necessarily associated with marketing practices to validate their actions. It theorises that the Fairtrade Towns movement has generated a marketing dynamic built upon both intrinsic and extrinsic validity. Intrinsic validation transpires from better quality products, increased availability and the development of the Fairtrade mark. Extrinsic validity emerges from the strengths, backgrounds, skills, situations and symbolic value of other people, places and social movements. Fairtrade Towns demonstrate an ability to identify spaces and places not normally recognised for their marketing potential. This study explores how Fairtrade Towns transform and develop these spaces and places into media capable of effectively marketing Fair trade products. Fairtrade Towns display increasing consumer citizenship sophistication, achieved through a marketing dynamic, emerging from a collision between sustainable/ethical consumption, place and responsibility. Fairtrade Towns are therefore presented as a place where marketing functions are socially constructed around a ‘unique to place’ ethos, in which people and places are developed to their full potential in their capacity and desire to increase Fair Trade consumption wherever and whenever possible.
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Biroscak, Brian J. "Use of System Dynamics Modeling to Explicate the Theory-of-Change of a Social Marketing Innovation." Scholar Commons, 2014. https://scholarcommons.usf.edu/etd/5184.

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Community coalitions are an important part of the public health milieu and thus subject to many of the same external pressures as public health organizations--including changes in required strategic orientation. Many funding agencies have shifted their funding agenda from program development to policy change. Thus, the Florida Prevention Research Center created the Community-Based Prevention Marketing for Policy Development framework to teach community coalitions how to apply social marketing to policy change. The dissertation research reported here was designed to explicate the framework's theory-of-change. The research question was: "What are the linkages and connections between CBPM inputs, activities, immediate outcomes, intermediate outcomes, and ultimate impacts?" The author implemented a case study design, with the case being a normative community coalition. The study adhered to a well-developed series of steps for system dynamics modeling. Results from model simulations show how gains in performance depend on a community coalition's initial culture and initial efficiency, and that only the most efficient coalitions may see benefits in coalition performance from implementing Community-Based Prevention Marketing for Policy Development. Theoretical implications for social marketers--e.g., real-world example of how to work `upstream'--and system dynamics modelers--e.g., application of generic structures--are discussed. Practical implications for the framework's developers--namely, the importance of managing the early expectations of framework adopters--are discussed as well.
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Andersson, Per. "Concurrence, transition and evolution : perspectives of industrial marketing change processes." Doctoral thesis, Stockholm : Economic Research Institute, Stockholm School of Economics [Ekonomiska forskningsinstitutet vid Handelshögsk.] (EFI), 1996. http://www.hhs.se/efi/summary/409.htm.

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Ribeiro, Ramos Francisco Fernando, and fr1960@clix pt. "Essays in time series econometrics and forecasting with applications in marketing." RMIT University. Economics, Finance and Marketing, 2007. http://adt.lib.rmit.edu.au/adt/public/adt-VIT20071220.144516.

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This dissertation is composed of two parts, an integrative essay and a set of published papers. The essay and the collection of papers are placed in the context of development and application of time series econometric models in a temporal-axis from 1970s through 2005, with particular focus in the Marketing discipline. The main aim of the integrative essay is on modelling the effects of marketing actions on performance variables, such as sales and market share in competitive markets. Such research required the estimation of two kinds of time series econometric models: multivariate and multiple time series models. I use Autoregressive Integrated Moving Average (ARIMA) intervention models and the Pierce and Haugh statistical test to model the impact of a single marketing instrument, mainly price promotions, to measure own and cross-short term sales effects, and to study asymmetric marketing competition. I develop and apply Vector AutoRegressive (VAR) and Bayesian Vector AutoRegressive (BVAR) models to estimate dynamic relationships in the market and to forecast market share. Especially, BVAR models are advantageous because they contain all relevant dynamic and interactive effects. They accommodate not only classical competitive reaction effects, but also own and cross-market share brand feedback effects and internal decision rules and provided substantively useful insights into the dynamics of demand. The integrative essay is structured in four main parts. The introduction sets the basic ideas behind the published papers, with particular focus on the motivation of the essay, the types of competitive reaction effects analysed, an overview of the time series econometric models in marketing, a short discussion of the basic methodology used in the research and a brief description of the inter-relationships across the published papers and structure of the essay. The discussion is centred on how to model the effects of marketing actions at the selective demand or brand level and at the primary demand or product level. At the brand level I discuss the research contribution of my work on (i) modelling promotional short-term effects of price and non-price actions on sales and market share for consumer packaged goods, with no competition, (ii) how to measure own and cross short-term sales effects of advertising and price, in particular, cross-lead and lag effects, asymmetric sales behaviour and competition without retaliatory actions, in an automobile market, (iii) how to model the marketing-mix effectiveness at the short and long-term on market shares in a car market, (iv) what is the best method to forecast market share, and (v) the study of causal linkages at different time horizons between sales and marketing activity for a particular brand. At the product or commodity level, I propose a way to model the flows of tourists that come from different origins (countries) to the same country-destination as market segments defining the primary demand of a commodity - the product
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De, Luca Ramona. "A cognitive approach to scent marketing: the effect of odor priming and processing dynamics on consumer aesthetic preferences and choices." reponame:Repositório Institucional do FGV, 2018. http://hdl.handle.net/10438/20321.

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Academic research on the effect of scent in marketing and consumer behavior have successfully demonstrated how odors improve cognitive, affective, and behavioral responses of consumers in the marketplace. Little attention has been turned to the cognitive mechanism through which scents provide information, and help individuals, and consumers, to attribute a meaning to physical, and psychological phenomena. In this dissertation, I discuss the underlying mechanism through which smell perceptions contribute to consumer decision-making, and preference formation, relying on the connection between smell, cognitive processing, and emotional paths. The dissertation is composed of three articles, which make an initial contribution to scent marketing by exploring the potential of a cognition-based approach to studies on olfaction (Article 1), empirically testing affective and semantic odor priming effects on consumer product and brand choices (Article 2), and empirically demonstrating how olfactory information added to an unscented product contribute to aesthetic preferences formation and processing style (Article 3). In particular, Article 1 consists of a systematic review of the most relevant studies on olfaction published from 1992 to 2017 and presents the current theories and approaches to the investigation of scent effects on consumer behavior, as well as introduces the opportunity of applying a cognitive-based approach to scent marketing studies. The article 2 contributes to olfactory priming literature demonstrating that the incidental exposure to an odor may non-consciously activate information which regulates consumer’s choice of products and brands. Eight experiments demonstrate that odors are primarily perceived through the dimension of their valence and that this process of odor perception and interpretation is an affective-based mechanism (i.e., affective priming) rather than associative-based (i.e., semantic priming). Article 3 explores how olfactory cues added to an unscented product (e.g., pencil) contribute to developing consumers’ aesthetic preferences for the product. I empirically test the PIA Model (Pleasure and Interest Model for Aesthetic Liking) in four experiments and demonstrated that olfactory information is processed across the two routes of heuristic and systematic processing simultaneous, whereas attribute-based information is processed primarily heuristically and then systematically. The final chapter presents the implications that a cognitive-based approach may provide to researchers, managers, and public policies makers to advance in scent marketing theory and practice.
Pesquisas acadêmicas sobre o efeito do cheiro nas áreas de marketing e de comportamento do consumidor demonstram com sucesso como os odores melhoram as respostas cognitivas, afetivas e comportamentais dos consumidores no mercado. Nesta tese discute-se o mecanismo subjacente pelo qual as percepções do cheiro contribuem para a tomada de decisão do consumidor e a formação de preferências, dependendo da conexão entre cheiro, processamento cognitivo e pistas emocionais. A tese, composta de três artigos, faz uma contribuição inicial para o marketing sensorial, explorando o potencial de uma abordagem baseada em cognição para estudos de marketing olfativo (Artigo 1), testando empiricamente os efeitos do odor priming afetivo e semântico nas escolhas dos consumidores para produtos e marcas (Artigo 2); e demonstrando empiricamente como as informações olfativas adicionadas a um produto cujo cheiro não representa um atributo central para sua avaliação, regulam a formação das preferências estéticas e o estilo de processamento (Artigo 3). O Artigo 1 consiste em uma revisão sistemática dos estudos mais relevantes sobre o olfato, apresentando as teorias e as abordagens mais utilizadas para a investigação dos efeitos do cheiro sobre o comportamento do consumidor, bem como introduz a oportunidade de aplicar uma abordagem cognitivista aos estudos de marketing olfativo. O Artigo 2 contribui para a literatura demonstrando que a exposição incidental a um odor pode ativar inconscientemente uma informação capaz de regular a escolha do consumidor de produtos e marcas. Oito experimentos demonstram que os odores são percebidos principalmente pela dimensão de sua valência (ou seja, agradável ou desagradável) e que esse processo de percepção e interpretação de um cheiro é um mecanismo afetivo (affective priming) e não associativo (semantic priming). O Artigo 3 explora como os cheiros adicionados a um produto cujo aroma não é um atributo central para sua avaliação, contribuem para o desenvolvimento das preferências estéticas dos consumidores para o produto. Quatro experimentos testam empiricamente o modelo PIA (Modelo de Prazer e Interesse), demonstrando que a informação olfativa é processada simultaneamente nas duas de processamento heurístico e sistemático, enquanto que a informação baseada em atributos é processada primeiramente de forma heurística e depois de forma sistemática. O capítulo final da tese apresenta as implicações que uma abordagem cognitiva pode fornecer aos pesquisadores, aos gestores de marketing e aos gerentes de políticas públicas para avançar na teoria e na prática de marketing olfativo.
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Charalambous-Papamiltiades, Maria. "Sport marketing in Cyprus : the dynamics of the sport sponsorship context : emergence, development and management practices in the football industry." Thesis, Loughborough University, 2013. https://dspace.lboro.ac.uk/2134/13436.

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This thesis investigates the underlying mechanisms and processes that shape sport sponsorship in Cyprus. A systematic review of the international sport sponsorship literature (1980-2009) is undertaken and used as the guide for the qualitative empirical study concentrating on football sponsorship activity undertaken in Cyprus as a developing sport sponsorship market. The systematic review reveals sponsorship management structures, practices, tendencies, and models adopted at a range of national settings, and discloses contrasts that exist in different contexts. The findings of the systematic review highlight the management practices employed by sponsors, such as their motives, decision-making practices, activation and leveraging initiatives, objectives, and evaluation processes. With regard to the empirical investigation, sponsorship activity is viewed and interpreted within the broader social and cultural context in which it takes place. The analysis of the findings is informed by critical realism paradigm, so that the underlying causal mechanisms and structures shaping (or influencing) sponsorship activity in Cyprus are identified and discussed. Specifically, the findings of study, which focused on the top division of the national professional league, revealed the existence of a sponsorship continuum involving four significantly different sponsorship approaches, ranging from purely philanthropic to heavily rational and commercial. Interestingly, the study revealed the interdependence of global and local processes within the sponsorship-related practices, suggesting that sponsorship arrangements in this specific context are marked culturally by processes of glocalisation. Such processes appeared to be vividly expressed in sponsorship-related projects in Cyprus, and involved an amalgamation of several local and cultural factors such as a strong prevalence of localism, nationalism, political clientelism, and reliance on personal relations. Community pressures seemed to have a central role in sponsorship related decision-making, whilst sponsorship activity appeared also to be influenced by the structure of the sponsors industry, the organisational structure and corporate culture, as well as by the structure and local specificity of the football market in Cyprus. More specifically, competitive imbalance of the national league, politicisation of football, the level of competition within a particular industry, and centrality of authority and control (both organisational and cultural), are additional factors that appeared to impact sponsorship activity in the specific market.
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Lee, Mi Ae. "INVESTIGATING THE ROLE OF GROUP DYNAMICS ON SPORT FANS’ TEAM APPAREL CONSUMPTION BEHAVIOR." Diss., Temple University Libraries, 2018. http://cdm16002.contentdm.oclc.org/cdm/ref/collection/p245801coll10/id/523314.

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Tourism and Sport
Ph.D.
Sport team fans identify with a team and continually internalize their favorite team as part of their self-concept (Wann, Melnick, Russel, & Pease, 2001). However, individuals simultaneously act different from the group to fulfill a psychological need to be distinct and unique (e.g., Brewer, 1991). The majority of prior studies in sport consumption behavior have emphasized that the sense of belonging to a sport team significantly influences a fan’s attitude toward the team and consequent sport consumption behaviors. Beyond the fan-team relationship, there has been limited research on why an individual fan behaves differently from others in the group, specifically why and how sport fans assert their personal and collective selves while in groups. Furthermore, fans attach not only to their favorite sport teams, but also to a fan community which support the team. Under the optimal distinctiveness framework, group dynamics are conceptualized as perceived interchangeability of group inclusion to the same group and interindividual differences (Simon & Kampmeier, 2001). This notion highlights the opposing forces or needs between fan distinctiveness (FD), to be distinct from other group members, and fan inclusiveness (FI), to be similar to other group members, as mutual determinants of the interpersonal self. Thus, the purpose of this research is to explore the psychological mechanism through which sport fans in a fan group balance two conflicting needs of group dynamics to make a decision on team apparel consumption. This was accomplished through two studies. Study 1 employed a survey design to confirm the established evidence on the effects of team identification on team merchandise consumption behaviors in prior sport management studies. It also uncovered the role of group dynamics in sport fans’ team apparel consumption behavior. Findings of Study 1 showed that the mechanism of group dynamics was induced by a level of FI, FD, or both. With a sequential association from university identification (UID) to team identification (TID), the group dynamics were shown to significantly influence team apparel consumption behavior. Study 2 replicated the findings of Study 1 with undergraduate students and National Football League (NFL) fans across group contexts. Study 2 was implemented with the same measurement items to investigate whether the effect of group dynamics on team apparel consumption are moderated by social visibility as a situational cue as well as a boundary condition. Study 2 provided additional evidence of the mechanism underlying the impact of group dynamics on team apparel consumption across two different research contexts. The overarching theoretical implication is that the mediator (group dynamics) and moderators (social visibility and context) influence sport fans’ team apparel consumption behaviors. The pendulum effect between the opposing forces of FI and FD in terms of group dynamics provide an insightful idea to extend optimal distinctiveness theory (ODT) framework and advance the theory. FD and FI play a key role in predicting fan unique team apparel consumption behavior. Moreover, if one of the needs, either FD or FI, are too dominate, the pendulum effect will help balance the needs out. The existing concept of group dynamics explains why sport fans seek unique team products, but cannot account for the traditional perspective of TID to consumption behavior models. Therefore, the current findings further understanding of why and how individuals within a group of fans consume team products based on their unique balance between group inclusiveness and personal distinctiveness. The findings will provide practical guidelines for both teams and sports brand marketers to understand the desire of sophisticated consumers to signal their individuality and what products and services should be offered according to the context-specific need.
Temple University--Theses
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O'Driscoll, Aidan. "A longitudinal study of the nature and dynamics of marketing-related competence in the context of a company in the Irish building materials industry." Thesis, University of Ulster, 2003. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.288824.

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Carvalho, Hamilton Coimbra. "Gestão de problemas sociais complexos e desenvolvimento humano." Universidade de São Paulo, 2018. http://www.teses.usp.br/teses/disponiveis/12/12139/tde-16102018-155712/.

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Problemas sociais complexos possuem causas profundas e relações intrincadas de causalidade. Eles surgem na intersecção das diversas esferas que fazem parte da vida moderna: física, biológica, cultural, política, social, econômica, tecnológica e ambiental. Além disso, desafiam as capacidades cognitivas limitadas dos seres humanos, pois atrasos, não-linearidades, resistência a políticas e complexas interações entre as diferentes partes de um sistema produzem consequências não previstas e padrões de comportamentos sistêmicos que são difíceis de antecipar. Por sua vez, incentivados pelo foco de curto prazo do sistema político, gestores públicos tendem a atuar sobre as partes mais visíveis dos problemas, que frequentemente não são suas causas, mas seus sintomas. As políticas que são geradas com frequência levam à piora dos problemas no longo prazo. O aprendizado em sistemas complexos, por outro lado, é prejudicado porque o feedback das políticas é tipicamente opaco e sujeito a distorções. Esta tese busca inspiração nas ciências da complexidade, no campo da dinâmica de sistemas, no marketing social e em campos do conhecimento relacionados para tratar da questão do desenvolvimento humano. Inicialmente são discutidas as características dos problemas sociais complexos, argumentando-se que disciplinas como o marketing social, baseadas em modelos mentais (mindware) individualistas, são inadequadas para lidar com esse tipo de problema. Defende-se a necessidade de um novo campo interdisciplinar (gestão de problemas sociais complexos), capaz de lidar com os desafios das sociedades modernas. Em particular, foca-se na replicação intergeracional do baixo desenvolvimento humano, discutindo-se os conceitos de pobreza, bem-estar e desenvolvimento humano, bem como as condições que favorecem o desenvolvimento de mecanismos psicobiológicos essenciais nos primeiros anos de vida. A discussão abrange os ecossistemas sociais que limitam as oportunidades para os pobres e reforçam estruturas viciadas que produzem stress tóxico e uma baixa atenção ao capital humano. Na tese, um diagrama de malhas causais identifica as malhas de feedback que explicam a persistência do fenômeno. Com base na discussão nos três primeiros capítulos, apresentam-se três modelos de dinâmicas de sistemas nos capítulos seguintes, cada qual abordando um aspecto do problema. O primeiro modelo, chamado de modelo Caped, enfatiza as capacidades essenciais de pais e crianças, bem como as demandas do ambiente social que exaurem os recursos psicológicos dos pais. O segundo modelo amplia o escopo do primeiro e foca na explicação dos mecanismos pelos quais sociedades dominadas pela caça à renda (rent-seeking) e por instituições extrativas (em particular, o Brasil) produzem ecossistemas sociais viciados. Identifica-se o que parece ser um mecanismo central, o controle de narrativas (mindware). O terceiro modelo trata de mudança social em geral e objetiva descrever os canais e condições pelos quais ela ocorre. O modelo complementa os capítulos anteriores ao identificar como uma profunda mudança social objetivando a promoção do desenvolvimento humano poderia ocorrer. A tese contribui com o estudo do desenvolvimento humano por meio do emprego de um método que é talhado para modelar problemas sociais complexos. Ao identificar malhas críticas de feedback e processos essenciais nos níveis micro e macro, apresentam-se modelos integrativos que complementam as pesquisas feitas sobre o tema. Sob uma perspectiva prática, os modelos podem auxiliar no desenho de melhores políticas públicas e no desenho de modelos mentais (mindware) adequados para a discussão do desenvolvimento humano.
Complex social problems have multilevel roots and intricate webs of causation. They arise at the intersection of several of the spheres that comprise modern life: the physical, biological, cultural, political, social, economic, technological and environmental. They challenge the limited cognitive capacities of human beings, as delays, nonlinearities, policy resistance and complex interactions between the different parts of a system produce unforeseen consequences and patterns of systemic behaviors that are difficult to anticipate. Incentivized by the short-term focus of the political system, policy makers tend to act on the most visible parts of problems, which are often not causes but symptoms. They produce policies that often lead to worse conditions over time. Learning in complex systems, on the other hand, is hindered, because feedback from policies is typically opaque and amenable to distortion. This study draws on the complexity sciences, system dynamics, social marketing and related fields to address the issue of human development. We first explore the characteristics of complex social problems, showing that disciplines such as social marketing, based on individualistic mindware, are ill equipped to address them. The dissertation defends the need for a new interdisciplinary field (complex social problems management) capable of dealing with the challenging social problems of our times. In particular, we focus on the replication of low human development across generations, discussing the concepts of poverty, well-being and human development as well as the conditions that foster the development of essential psychobiological mechanisms in the first years of life. The discussion encompasses the social ecosystems that constrain opportunities for the poor and reinforce detrimental structures that produce toxic stress and low attention to human capital. A broad causal loop diagram summarizes the feedback loops that explain the persistence of this phenomenon. Based on the discussion in the first three chapters, we present three system dynamics models in the subsequent chapters, each one addressing an aspect of the problem. The first model, which we call the Caped model, focuses on parents\' and children\'s essential capabilities and on the social environmental demands that deplete parents\' psychological resources. The second model broadens the scope of the first and focuses on explaining why societies (in particular, Brazil) that are dominated by rent-seeking and extractive institutions produce detrimental social ecosystems. We uncover what seems to be a central mechanism, which is narrative (mindware) control. The third model deals with social change in general, and it aims to describe the channels and conditions by which that change occurs. It complements the analysis in the preceding chapters by identifying how a deep societal change toward the promotion of human development can occur. This dissertation contributes to the study of human development by employing a method that is suitable for modeling complex social problems. By identifying critical feedback loops and essential processes at the micro and macro levels, it provides integrative frameworks that complement research already conducted on the subject. From a practical perspective, the models can orient the design of better public policies and the design of adequate mindware for the discussion of human development.
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Barreto, Ana Margarida da Silva Bebiano. "Does brand's participation on Facebook affect its brand equity?" Doctoral thesis, Faculdade de Ciências Sociais e Humanas, Universidade Nova de Lisboa, 2013. http://hdl.handle.net/10362/10791.

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Books on the topic "Marketing dynamics"

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Clark, Brenda. Marketing Dynamics. Tinley Park, IL: Goodheart-Willcox Co, 2006.

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Marketing dynamics. Toronto: Copp Clark Pitman, 1990.

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Clark, Brenda. Marketing dynamics. 2nd ed. Tinley Park, Ill: Goodheart-Willcox Company, 2010.

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Commers, Judy. Marketing dynamics: Marketing educator's handbook. Tinley Park, Ill: Goodheart-Willcox, 2006.

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The dynamics of consumer behavior. Toronto: J. Wiley, 1985.

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Grikscheit, Gary M. Handbook of selling: Psychological, managerial, and marketing dynamics. 2nd ed. New York: Wiley, 1993.

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Sherman, Jacqueline R. The dynamics of grain marketing in Burkina Faso. Ann Arbor, MI: Center for Research on Economic Development, University of Michigan, 1987.

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Dynamics of competitive advantage and consumer perception in social marketing. Hershey, PA: Business Science Reference, an imprint of IGI Global, 2014.

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Winning and keeping industrial customers: The dynamics of customer relationships. Lexington, Mass: Lexington Books, 1985.

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Competitive dynamics of entrepreneurial market entry. Cheltenham, Glos, UK: Edward Elgar, 2011.

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Book chapters on the topic "Marketing dynamics"

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Leeflang, Peter S. H., Dick R. Wittink, Michel Wedel, and Philippe A. Naert. "Marketing dynamics." In International Series in Quantitative Marketing, 85–99. Boston, MA: Springer US, 2000. http://dx.doi.org/10.1007/978-1-4615-4050-2_6.

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Hanssens, Dominique M., Leonard J. Parsons, and Randall L. Schultz. "Marketing Dynamics." In International Series in Quantitative Marketing, 213–33. Dordrecht: Springer Netherlands, 1990. http://dx.doi.org/10.1007/978-94-009-1073-7_7.

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Nair, Basskaran. "Public policy dynamics." In Marketing Public Policy, 9–25. Abingdon, Oxon ; New York, NY : Routledge, 2018.: Routledge, 2018. http://dx.doi.org/10.4324/9780203712177-1.

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Critchley, Sarah. "Dynamics 365 for Marketing." In Dynamics 365 Essentials, 231–55. Berkeley, CA: Apress, 2020. http://dx.doi.org/10.1007/978-1-4842-5911-5_6.

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Critchley, Sarah. "Dynamics 365 for Marketing." In Dynamics 365 CE Essentials, 575–99. Berkeley, CA: Apress, 2018. http://dx.doi.org/10.1007/978-1-4842-3973-5_13.

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Perloff, Richard M. "Advertising, Marketing, and Persuasion." In The Dynamics of Persuasion, 437–82. 7th edition. | New York, NY : Routledge, 2020.: Routledge, 2020. http://dx.doi.org/10.4324/9780429196959-15.

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Mellor, John W. "Cities, Consumption, and Marketing Dynamics." In Agricultural Development and Economic Transformation, 195–205. Cham: Springer International Publishing, 2017. http://dx.doi.org/10.1007/978-3-319-65259-7_15.

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Meissner, Hans Günther. "The Dynamics of the World Economy." In Strategic International Marketing, 11–25. Berlin, Heidelberg: Springer Berlin Heidelberg, 1990. http://dx.doi.org/10.1007/978-3-642-75477-7_2.

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Palmatier, Robert W., and Shrihari Sridhar. "Marketing Principle #2: All Customers Change ➔ Managing Customer Dynamics." In Marketing Strategy, 79–116. London: Macmillan Education UK, 2017. http://dx.doi.org/10.1057/978-1-137-52624-3_3.

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Backhaus, Klaus, Joachim Büschken, and Markus Voeth. "Co-ordination Problems and the Dynamics of Country Markets." In International Marketing, 243–75. London: Macmillan Education UK, 2005. http://dx.doi.org/10.1007/978-0-230-21446-0_8.

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Conference papers on the topic "Marketing dynamics"

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Leskovec, Jure, Lada A. Adamic, and Bernardo A. Huberman. "The dynamics of viral marketing." In the 7th ACM conference. New York, New York, USA: ACM Press, 2006. http://dx.doi.org/10.1145/1134707.1134732.

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Lin, Jiann-Horng, and Hsiu-Cheng Liu. "System Dynamics Simulation for Internet Marketing." In 2008 IEEE/SICE International Symposium on System Integration. IEEE, 2008. http://dx.doi.org/10.1109/si.2008.4770431.

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Varma, Vineeth S., Irinel-Constantin Morarescu, Samson Lasaulce, and Samuel Martin. "Opinion dynamics aware marketing strategies in duopolies." In 2017 IEEE 56th Annual Conference on Decision and Control (CDC). IEEE, 2017. http://dx.doi.org/10.1109/cdc.2017.8264227.

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Faboya, Olusola Theophilus, and Peer-Olaf Siebers. "Simulating Airline Marketing Strategy Using System Dynamics Modelling." In 29th Conference on Modelling and Simulation. ECMS, 2015. http://dx.doi.org/10.7148/2015-0425.

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Otake, Mitsutoshi. "THE DYNAMICS OF BRAND AUTHENTICITY." In Bridging Asia and the World: Globalization of Marketing & Management Theory and Practice. Global Alliance of Marketing & Management Associations, 2014. http://dx.doi.org/10.15444/gmc2014.06.06.01.

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Alharbi, Meshal Abdulmahsen. "The Changing Dynamics of Relationship Marketing in the Era of Digitalization." In 2020 7th International Conference on Computing for Sustainable Global Development (INDIACom). IEEE, 2020. http://dx.doi.org/10.23919/indiacom49435.2020.9083715.

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Hou, Jingrui, Jiayuan Yan, Ding-Xue Zhang, Xin-Ming Cheng, Tao Li, and Ding-Xin He. "Social Media Marketing Dynamics of PHSU Model on Scale-free Networks." In 2019 Chinese Control Conference (CCC). IEEE, 2019. http://dx.doi.org/10.23919/chicc.2019.8865541.

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Kaleychev, Svetoslav. "DESTINATION MARKETING ORGANIZATIONS - PRESENTATION OF GOOD PRACTICES." In TOURISM AND CONNECTIVITY 2020. University publishing house "Science and Economics", University of Economics - Varna, 2020. http://dx.doi.org/10.36997/tc2020.368.

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Abstract:
The modern tourist industry is strongly connected with marketing and its development in terms of forms and models analysing the dynamics in the factors determining personal satisfaction and experiences before, during and after the tourist activity. Tourist destinations use marketing as the main tool for analysing the tourist market, enabling them to determine potential consumers and the volume of their needs. This specific environment determined the creation of destination marketing organizations of (DMO), building the marketing policy of tourist destinations, as well as contributing to their promotion with the aim of attracting new tourists, increasing the average period of stay and satisfying all needs and desires in order to achieving pleasant tourism experiences.
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Chen, Jingdong, and Long Cheng. "The Research of Perception Marketing System Model and Simulation Based on Systems Dynamics." In 2009 WRI Global Congress on Intelligent Systems. IEEE, 2009. http://dx.doi.org/10.1109/gcis.2009.37.

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Ozuru, Henry N., and Joy E. Akahome. "Societal marketing concept and energy poverty eradication: An evidence from Nigeria." In Proceedings of the International Conference on Business and Management Dynamics 2016: Sustainable economies in the information economy. AOSIS, 2016. http://dx.doi.org/10.4102/aosis.2016.icbmd10.07.

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Reports on the topic "Marketing dynamics"

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Tropp, Debra, and Edward Ragland. Supply Chain Basics: The Dynamics of Change in the U.S. Food Marketing Environment. U.S. Department of Agriculture, Agricultural Marketing Service, July 2008. http://dx.doi.org/10.9752/ms031.07-2008.

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Hotsur, Oksana. SOCIAL NETWORKS AND BLOGS AS TOOLS PR-CAMPAIGN IMPLEMENTATIONS. Ivan Franko National University of Lviv, March 2021. http://dx.doi.org/10.30970/vjo.2021.50.11110.

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The article deals with the ways in which social networks and the blogosphere influence the formation and implementation of a PR campaign. Examples from the political sphere (election campaigns, initiatives), business (TV brands, traditional and online media) have revealed the opportunities that Facebook, Telegram, Twitter, YouTube and blogs promote in promoting advertising, ideas, campaigns, thoughts, or products. Author blogs created on special websites or online media may not be as much of a tool in PR as an additional tool on social media. It is noted that choosing a blog as the main tool of PR campaign has both positive and negative points. Social networks intervene in the sphere of human life, become a means of communication, promotion, branding. The effectiveness of social networks has been evidenced by such historically significant events as Brexit, the Arab Spring, and the Revolution of Dignity. Special attention was paid to the 2019 presidential election. Based on the analysis of individual PR campaigns, the reasons for successful and unsuccessful campaigns from the point of view of network communication, which provide unlimited multimedia and interactive tools for PR, are highlighted. In fact, these concepts significantly affect the effectiveness of the implementation of PR-campaign, its final effectiveness, which is determined by the achievement of goals. Attention is drawn to the culture of communication during the PR campaign, as well as the concepts of “trolls”, “trolling”, “bots”, “botoin industry”. The social communication component of these concepts is unconditional. Choosing a blog as the main tool of a marketing campaign has both positive and negative aspects. Only a person with great creative potential can run and create a blog. In addition, it takes a long time. In fact, these two points are losing compared to other internet marketing tools. Further research is interesting in two respects. First, a comparison of the dynamics of the effectiveness of PR-campaign tools in Ukraine in 2020 and in the past, in particular, at the dawn of state independence. Secondly, to investigate how/or the concept of PR-campaigns in social networks and blogs is constantly changing.
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