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Journal articles on the topic 'Marketing degree'

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Author: Grafiati

Published: 10 December 2022

Last updated: 28 January 2023

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1

Caywood, Clarke, and Raymond Ewing. "Integrated marketing communications: A new master's degree concept." Public Relations Review 17, no. 3 (September 1991): 237–44. http://dx.doi.org/10.1016/0363-8111(91)90020-l.

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2

Brown, Joann A. "Marketing and retention strategies for adult degree programs." New Directions for Adult and Continuing Education 2004, no. 103 (2004): 51–60. http://dx.doi.org/10.1002/ace.148.

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3

Gibbs, Paul. "Marketing issues for non-degree United Kingdom higher education: the case of foundation degrees." Journal of Vocational Education & Training 54, no. 2 (June 2002): 237–48. http://dx.doi.org/10.1080/13636820200200201.

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Kabuoh, Margret, Ogodo Sidney, and Martina Anioke. "MARKETING FACTORS AND STUDENTS LOW ENROLMENT IN BSC MARKETING DEGREE PROGRAMME IN BABCOCK UNIVERSITY." International Journal of Operational Research in Management, Social Sciences, and Education 8, no. 1 (February 13, 2022): 93–107. http://dx.doi.org/10.48028/iiprds/ijormsse.v8.i1.07.

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Students’ enrollment in any institution is a critical factor that cannot be taken with laxity as it is the lead way to the growth of educational system. Private universities in Nigeria have been experiencing low students’ enrolment in B.Sc. marketing program. This could be attributed to little or non-incorporation of some marketing factors by the education providers on the importance of marketing as a course and the vital role it plays in industries as awareness creator. The study examines the effect of marketing orientation and service quality on student retention and satisfaction in B.Sc. Marketing degree programs at Babcock University Ilishan-Remo, Ogun State Nigeria. Theoretical approach was adopted for the study by the employment of expo-facto research design method hence; the researcher collected updated historical data on students’ enrolment into the program of B.Sc. Marketing degree as well as other cognate courses for comparison purposes from the registry of Babcock University as well as confirmatory data from Covenant University. The study from literature established that Service quality and market orientation have significant effect on student satisfaction and retention for B.Sc. Marketing degree programs in Babcock University. The study among others, recommended that Babcock University and other private universities in Nigeria must deliver quality services through impeccable market orientation and introduce career fairs that help outline their perception of the marketing course as multifaceted, and diverse, in a way that reflects aggressive management function that aims to achieving organizational growth and sustainability. This no doubt will enhance students’ satisfaction, enrollment and retention in B.Sc. Marketing degree program

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Mihai Dobrescu, Răzvan, Cristina Petronela Simion, Iuliana Grecu, and Cristian Aurelian Popescu. "Study on the degree of use and knowledge of digital marketing elements in Romanian small and medium enterprises." MATEC Web of Conferences 184 (2018): 04017. http://dx.doi.org/10.1051/matecconf/201818404017.

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This paper aims to identify digital marketing elements, to analyze and to study the industry‘s degree of knowledge regarding digital marketing, as well as the degree of use of digital technology in the marketing mix of small and medium enterprises(SME‘s) in Romania. First of all, the basic concepts of digital marketing will be defined and analyzed: e-bussines, e-commerce and e-marketing, and then, in order to identify the degree of knowledge of these elements as well as the degree of use in the promotion process, a statistical research was carried out which had the following objectives: to determine the degree to which SMEs in Romania know the concepts of digital marketing; to identify whether these organizations have developed digital marketing strategies; to identify whether there are people or groups of people who are responsible for digital marketing activities at the organization level.

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Deshpande, Sameer, Anurudra Bhanot, and Sudhir Maknikar. "Assessing the Influence of a 360-degree Marketing Communications Campaign With 360-degree Feedback." Social Marketing Quarterly 21, no. 3 (August 6, 2015): 142–51. http://dx.doi.org/10.1177/1524500415599528.

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Marketers realize the importance of 360-degree communication (reaching audience members in consistent but multiple ways) to improve brand salience, increase the effectiveness of behavior change strategies, and achieve organizational objectives. While several social marketing organizations have embraced the 360-degree approach, their effectiveness has not been adequately captured by research approaches such as 360-degree feedback. Our study addresses this gap by reporting the influence of Project Raksha (“protection” in Hindi), launched in November 2007 in the rural areas of four Indian states by Pathfinder International in support of government of India’s efforts to reduce maternal mortality and morbidity by promoting institutionalized delivery. The project designed specific interventions at the household, community, local government, and clinical levels to address four types of delays in response to obstetric complications. Westat India carried out postintervention-only evaluation by conducting self-report surveys and interviews with women and their influencers, community health workers, health service providers, and local government members. Findings revealed that most interventions proved effective in addressing the four types of delay that were key contributors to maternal mortality in the project areas. The 360-degree feedback mechanism allowed the social marketing organization to obtain a comprehensive grasp of its persuasion efforts. Achievements and failures were better captured and lessons better learned for future behavior change attempts.

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Webb, Marion Stanton, and Lida Cherie Allen. "Benefits of a Graduate Business Degree:." Journal of Marketing for Higher Education 6, no. 2 (December 21, 1995): 57–71. http://dx.doi.org/10.1300/j050v06n02_05.

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8

Gulid, Nak. "Student Loyalty Toward Masters Degree Business Administration Curriculum At Srinakharinwirot University." American Journal of Business Education (AJBE) 4, no. 8 (July 27, 2011): 49–56. http://dx.doi.org/10.19030/ajbe.v4i8.5302.

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This research aims to study mixed factors of service marketing affecting student loyalty toward the business administration curriculum at the masters degree level at Srinakharinwirot University. It also examines the relationship between student satisfaction and loyalty in the MBA program. The results show that service marketing mixed factors have influenced student satisfaction in the MBA curriculum by approximately 39.4 percent. The product and service aspect is the most important factor in predicting student satisfaction. Furthermore, the service marketing mix has influenced student attitudinal loyalty toward the MBA curriculum by about 26.7 percent, while the service-marketing mix has influenced student behavioral loyalty by nearly 40.5 percent. Student satisfaction has rather a low positive relation to attitudinal loyalty at the 0.01 level of statistical significance. Student satisfaction has a moderately positive relation to behavioral loyalty at the statistical significance level of 0.01.

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Luker, Alan, Michael R. Bowers, and Thomas L. Powers. "Factors Influencing Pursuit of the MBA Degree:." Journal of Marketing for Higher Education 2, no. 2 (March 2, 1990): 87–96. http://dx.doi.org/10.1300/j050v02n02_09.

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10

Fletcher, Thomas, Neil Ormerod, Katherine Dashper, James Musgrave, Andrew Bradley, and Alan Marvell. "“It's not just parties, it's so much more”: student perceptions of the credibility of UK events management degrees." International Journal of Event and Festival Management 13, no. 1 (November 4, 2021): 53–69. http://dx.doi.org/10.1108/ijefm-06-2021-0046.

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PurposeThis article explores (1) student perceptions and understanding of Events Management; (2) how Events Management is positioned by different UK Higher Education providers through their online marketing; and (3) the perceived value of an Events Management degree among students.Design/methodology/approachA mixed-methods approach, combining an online student questionnaire (n = 524), semi-structured interviews with current first year Events Management students (n = 24) at two UK universities, and website analysis of all Events Management degrees offered in the UK.FindingsStudents demonstrate a lack of knowledge about what Events Management is, what a career in Events Management might entail and the perceived value of an Events Management degree. This suggests the need to reposition Events Management degrees within a broader applied management base. Current course marketing presents a narrow view of Events Management degrees and the narrow vocationally-laden narrative undersells and “over-vocationalises” the subject.Practical implicationsUnderstanding student perceptions better will help universities market Events Management degrees more effectively and will benefit broader efforts to illustrate the value and credibility of it as a degree subject choice and career. More balanced presentation between the practical and non-practical aspects of the courses in university marketing may help reposition Events Management alongside more readily understood vocational subjects.Originality/valueThis is the first study to examine student perceptions over the credibility of Events Management degrees. It also addresses Park and Park's (2017) observation that reviews of Events Management education and curricula are conspicuously absent from Hospitality and Tourism journals.

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Adams, Jonathan, and Vicki Eveland. "Marketing Online Degree Programs: How Do Traditional-Residential Programs Compete?" Journal of Marketing for Higher Education 17, no. 1 (August 22, 2007): 67–90. http://dx.doi.org/10.1300/j050v17n01_06.

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12

Adams, Keith R. "Design of a biochemical sciences degree using a marketing approach." Biochemical Education 17, no. 1 (January 1989): 26–28. http://dx.doi.org/10.1016/0307-4412(89)90060-5.

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13

Smith, Amber A., David P. Synowka, John S. Clark, and Alan D. Smith. "Exploring the degree of commercialisation associated with sports marketing activities." International Journal of Services and Operations Management 11, no. 2 (2012): 170. http://dx.doi.org/10.1504/ijsom.2012.045198.

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Ramamurthi, Ramakrishnan, Rajan Saxena, Bala Krishnamoorthy, and Gordhan Saini. "Measuring the Degree of Internationalization (DOI) of Indian Manufacturing Companies." Indian Journal of Marketing 51, no. 10 (October 19, 2021): 8. http://dx.doi.org/10.17010/ijom/2021/v51/i10/166438.

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15

Naidoo, Vik, and Linda D. Hollebeek. "Higher education brand alliances: Investigating consumers' dual-degree purchase intentions." Journal of Business Research 69, no. 8 (August 2016): 3113–21. http://dx.doi.org/10.1016/j.jbusres.2016.01.027.

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Almomani, Zaiad, Mohammad Al-Hawary, Mo'een Oudat, and Ahmad Al Okor. "The Effectiveness of Sports Marketing Strategies in the Jordanian Physical Education Faculties from View of the Graduate Students." International Journal of Higher Education 8, no. 4 (July 2, 2019): 61. http://dx.doi.org/10.5430/ijhe.v8n4p61.

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The study aimed to identify the effectiveness of sports marketing strategies from the point of view of graduate students in the faculties of physical education at Jordanian universities. The study relied on the descriptive approach, and A questionnaire consisting of (4) areas, including (24) items, was used to collect data after verifying its validity and reliability. The study sample consisted of (210) students of graduate studies in the faculties of physical education at the Universities of Jordan and Yarmouk University. The results showed that the level of effectiveness of sports marketing strategies came at a high level, the most prominent of which was the marketing of tournaments and games, followed by the marketing of television, followed by the field of marketing methods, and the lowest level of marketing advertising and advertising to a high degree for all fields. The results showed that there were no statistically significant differences in the fields of marketing methods, advertising marketing, television marketing, marketing of tournaments and games according to the variables (gender, Cumulative Average, program). There were statistically significant differences according to gender to favor of males and degree variable to favor of the Master's degree in the marketing of tournaments and matches domain. The results showed that there were no differences in the effectiveness of sports marketing strategies as a whole depending on gender and Cumulative Average variables, while there were statistically significant differences according to the degree in favor of the Masters. The study recommended the need to pay attention to sports marketing strategies in all fields and enhance their role in improving the activity of sports institutions and federations.

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17

Wang, Cheng Lu. "The Degree of Standardization:." Journal of Global Marketing 10, no. 1 (October 22, 1996): 89–107. http://dx.doi.org/10.1300/j042v10n01_06.

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Bartosik-Purgat, Malgorzata, and Barbara Jankowska. "The Degree of Internationalization and the Use of Social Media in Marketing Communication." International Journal of E-Services and Mobile Applications 11, no. 3 (July 2019): 1–18. http://dx.doi.org/10.4018/ijesma.2019070101.

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The development of new technologies combined with constantly increasing access to the Internet, facilitates the usage of social media in the business, including firms' operations in foreign markets. The main aim of the article is to identify the relationship between the degree of internationalization and social media usage within different forms of marketing communication in foreign markets. Data was gathered from individual interviews conducted among 334 companies that operate on the Polish market and which are active internationally in terms of marketing communication. Two key findings emerge from the research. First, the strongest correlation between the form of internationalization and the use of social media was obtained as far as advertising (as a form of marketing communication) is concerned. Second, the number of foreign markets a company operates is correlated with the use of social media in terms of all forms of marketing communication.

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19

Goncharova, Lyubov. "Working Program of the Discipline “Marketing Linguistics”." Scientific Research and Development. Modern Communication Studies 10, no. 5 (November 3, 2021): 51–57. http://dx.doi.org/10.12737/2587-9103-2021-10-5-51-57.

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Language tools that implement the marketing model of consumer behavior and ensure the consumer’s purchase decision, have occupied the focal place in linguistic studies. Such studies have led to the formation of a new pragmalinguistic direction – marketing linguistics. This syllabus is designed for 45.04.02 direction of training ("Linguistics"), the orientation (profile) "General and typological linguistics and applications in the field of linguistics" (training level – master's degree, graduate qualification – master's degree).

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20

SPIVAKOVSKYY, Sergiy, Tetiana SPIVAKOVSKA, Olena KANISHCHENKO, and Shahira ELALFY. "Marketing Strategies of Companies in Internationalization Process." Journal of Advanced Research in Law and Economics 9, no. 6 (November 2, 2019): 2155. http://dx.doi.org/10.14505//jarle.v9.6(36).30.

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The article concerns the options of company internationalization, depending on the degree of market internationalization. The main indicators for assessing the degree of company internationalization were determined. The specificity of companies’ internationalization in terms of the concept of international product life cycle was analyzed. The features of international marketing strategy in the internationalization process were examined; the determinants of international marketing strategy were described. The relationship between the phases of international marketing and the level of application of international marketing strategy was determined. The level of application of international marketing strategy by Ukrainian enterprises was researched.

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21

Harrigan, Paul, and Bev Hulbert. "How Can Marketing Academics Serve Marketing Practice? The New Marketing DNA as a Model for Marketing Education." Journal of Marketing Education 33, no. 3 (September 8, 2011): 253–72. http://dx.doi.org/10.1177/0273475311420234.

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This article seeks to address how marketing academics can best serve marketing practice through marketing education. It is contended that, where technology is driving marketing in practice, it is afforded significantly less attention in both theory and education. Thus, the marketing graduates being produced from universities are often lacking in the skills that 21st-century marketers require. Where the focus of the article is on marketing education, a broad analysis of the content of marketing textbooks and degree programs is presented and an “old Marketing DNA” presented. The study also adopted an inductive approach to data collection where the aim was to investigate the exact nature, constituency, and role of marketing in organizations. Qualitative in-depth interviews were undertaken with senior marketing managers and executives in U.K. organizations. Findings are organized into the areas of customer-led marketing, value-driven strategic marketing, channels, data-driven marketing, and online and off-line integrated marketing communications. The article concludes that there is a disconnect between marketing education and marketing practice and goes some way to recommending what the response of marketing academia should be through the “new Marketing DNA.” This article aims to inspire a holistic response from marketing educators to bring their practice more in line with what is actually being practiced by marketing practitioners in the 21st century.

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22

Bacon, Donald R. "Revisiting the Relationship Between Marketing Education and Marketing Career Success." Journal of Marketing Education 39, no. 2 (May 16, 2017): 109–23. http://dx.doi.org/10.1177/0273475317710061.

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In a replication of a classic article by Hunt, Chonko, and Wood, regression analysis was conducted using data from a sample of 864 marketing professionals. In contrast to Hunt, Chonko, and Wood, an undergraduate degree in marketing was positively related to income in marketing jobs, but surprisingly, respondents with some nonmarketing majors earned about the same as marketing majors in marketing jobs. Satisfaction with a marketing career was not significantly related to academic major. The income regression model explained 30% of the variance in marketing income, which is an improvement over the earlier study, but also indicates that most of the variance in marketing success is not explained by education. Implications are discussed.

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Finsterwalder, Jörg. "A 360-degree view of actor engagement in service co-creation." Journal of Retailing and Consumer Services 40 (January 2018): 276–78. http://dx.doi.org/10.1016/j.jretconser.2016.08.005.

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Kim, Seeun, Tae Hyun Baek, and Sukki Yoon. "The effect of 360-degree rotatable product images on purchase intention." Journal of Retailing and Consumer Services 55 (July 2020): 102062. http://dx.doi.org/10.1016/j.jretconser.2020.102062.

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Polyzoidis, Periklis. "Social Marketing in Greece." Social Marketing Quarterly 19, no. 1 (December 27, 2012): 3–12. http://dx.doi.org/10.1177/1524500412472495.

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This article examines the degree of the application of social marketing in Greece, a country where the economic and social crisis has made the use of social marketing imperative. However, the Greek scientific community has not yet fully adopted the theory behind social marketing, and most contemporary campaigns ignore many of the parameters used in modern, effective social marketing. There are signs that social marketing is slowly but steadily expanding. The road ahead may be steep, but it is wide open.

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Riana, Kurnia Endah, Edy Rizal Halim, Suroso Suroso, and Chairy Chairy. "The Effect of Co-Creation on Relationship Quality: The Role of Outcome Quality." Asia-Pacific Management Accounting Journal 17, no. 1 (April 30, 2022): 249–82. http://dx.doi.org/10.24191/apmaj.v17i1-10.

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Co-creation has been proposed as a novel approach to building relationship marketing. Communication, interaction, and value creation which are the main elements of co-creation are the stages for building relational marketing. Although there is substantial research on the role of co-creation in relationship marketing, much of the work is conceptual. This study investigated the effect of the degree of co-creation on relationship marketing using the relationship quality construct, the mediating effect of satisfaction and trust, and the moderating role of outcome quality in this relationship. An experimental approach was employed to achieve those objectives. Study 1 tested the effect of the degree of co-creation on relationship quality and the mediation effect of satisfaction and trust in the relationship between the degree of co-creation and commitment. Study 2 extended the results by demonstrating the moderation role of outcome quality. The findings showed that the degree of co-creation affects relationship quality and confirm that satisfaction and trust mediate the influence of the degree of co-creation on commitment. The moderating effect of outcome quality was confirmed; when outcome quality is less than expected, the degree of co-creation affects relationship quality. Keywords: degree of co-creation, relationship quality, outcome quality

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Brodwin, Martin G., Roman Carlos, Leo M. Orange, and Warren Myers. "Marketing and Recruiting for Rehabilitation Education Programs: A Successful Model." Journal of Applied Rehabilitation Counseling 25, no. 4 (December 1, 1994): 40–45. http://dx.doi.org/10.1891/0047-2220.25.4.40.

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This article describes a successful model for marketing and recruiting within a Bachelor of Science degree program in rehabilitation services and a Master of Science degree program in rehabilitation counseling. The strategy was developed and instituted by a faculty member and several undergraduate and graduate students within the rehabilitation education programs at California State University, Los Angeles. Results indicated a significant increase in the enrollment within both the Bachelor of Science degree program in rehabilitation services and the Master of Science degree program in rehabilitation counseling.

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Emini, Adelina, and Safet Merovci. "Do-it-yourself Marketing and Digital Marketing Adoption: Evidence from a Developing Country." Business Systems Research Journal 12, no. 2 (December 1, 2021): 1–16. http://dx.doi.org/10.2478/bsrj-2021-0016.

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Abstract Background: Digital marketing is a new form of business management and promotion, namely promoting services and products of (SMEs)small and medium enterprises. Despite the importance of digital marketing, SMEs in developing and post-transition countries still do not fully utilize the benefits of digital marketing. Objectives: This study aims to analyse the DIY (do-it-yourself) model and the impact that this model has on digital marketing adoption. Methods/Approach: The online survey research was conducted among 194 SME managers in Kosovo. The proposed research model was analysed by partial least square structural equation modelling (PLS-SEM). Results: Findings show that the degree of perception of ease of use impacts the process of digital marketing adoption. Moreover, the degree of control seems to be the most important factor impacting process of the digital marketing in SMEs. Conclusions: SMEs use DIY marketing and adopt digital marketing because this form of practicing marketing activities offers more control for companies in their marketing activities. In addition, perceived ease of use of technology facilitates the process of digital marketing adoption among SMEs. Finally, the study provides insights for managers and businesses using DIY marketing and adopting the process of the digital marketing in SMEs.

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Fouad, Nehal. "Viral marketing effect on digital knowledge acquisition." Alexandria: The Journal of National and International Library and Information Issues 27, no. 1 (April 2017): 10–29. http://dx.doi.org/10.1177/0955749017718705.

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This study focuses on the growing role of viral marketing in the dissemination and circulation of knowledge via WhatsApp. This application is a favorable viral marketing environment as it allows rapid dissemination of knowledge through the sharing of texts, images, audio, and video files. Many individuals spontaneously practice viral marketing by resending messages they have received to others, thereby delivering content to a large segment of society. This study aims to ascertain the degree of influence of viral marketing of knowledge on the cognitive awareness of WhatsApp users, the degree of influence of this application on knowledge sharing, and finally the knowledge areas that mostly affect awareness of Egyptian society via viral marketing.

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Litvinova, Svetlana, and Irina Tanvel. "Designing the profile of educational bachelor's degree programs: a marketing approach." St.Tikhons' University Review. Series IV. Pedagogy. Psychology 46 (September 30, 2017): 11–23. http://dx.doi.org/10.15382/sturiv201746.11-23.

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31

Karkoulian, Silva, Guy Assaker, and Rob Hallak. "An empirical study of 360-degree feedback, organizational justice, and firm sustainability." Journal of Business Research 69, no. 5 (May 2016): 1862–67. http://dx.doi.org/10.1016/j.jbusres.2015.10.070.

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32

May, Christopher, and Charles O'Neill. "South African exporter performance: new research into firm-specific and market characteristics." South African Journal of Economic and Management Sciences 11, no. 1 (May 7, 2012): 98–111. http://dx.doi.org/10.4102/sajems.v11i1.380.

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The export marketing performance of any firm is influenced by a multitude of different factors. Given the multi-faceted nature of the export market, this research study investigated specific factors such as how firm-specific characteristics, product characteristics, market characteristics and export marketing strategies impact on the export marketing performance of South African manufacturing firms. Some of the findings of this research study indicated that firm size, investment commitment and careful planning, as firm-specific characteristics, had a significant influence on export marketing performance. The relationship between export experience and export marketing performance was insignificant. The degree of pricing adaptation and product adaptation had a significant effect on export marketing performance, while this was not the case with respect to the degree of promotion adaptation and distributor support.

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Tanasiichuk, Alona, Olha Hromova, Svetlana Kovalchuk, Iryna Perevozova, and Oleg Khmelevskyi. "Scientific and Methodological Approaches to the Evaluation of Marketing Management of Enterprises in the Context of International Diversification." European Journal of Sustainable Development 9, no. 3 (October 1, 2020): 349. http://dx.doi.org/10.14207/ejsd.2020.v9n3p349.

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Marketing management of business activities in the context of international diversification involves the construction of an appropriate system of information gathering, study of foreign markets, planning, implementation and control of the marketing program, risk and profit assessment, effectiveness of marketing decisions, development of marketing strategy of the enterprise, which allows obtaining the maximum positive result with minimal marketing costs. In this study, further development of scientific and methodological approaches to determining the state of marketing management of the activities of agricultural enterprises of Ukraine under the conditions of international diversification, consisting in the identification of problematic issues arising in the course of international business diversification; quantitative and qualitative assessment and determination of the degree of diversification of the enterprise in different markets, as well as conducting market research of the most important business segments of consumers in foreign markets and selecting the optimal exit strategy of a diversified international markets. Keywords: marketing management, concept of marketing management, international diversification, effectiveness of marketing management, planning, organization and control of enterprise marketing management, evaluation of the degree of diversification of activities, diversified company

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Rojanadilok, Thanisorn, and Viroj Daraviroj. "The Effect of Content Marketing on Decision Making of Graduate School of Business Administration in Thailand." Journal of Education and Vocational Research 9, no. 2 (April 7, 2019): 27–30. http://dx.doi.org/10.22610/jevr.v9i2(v).2795.

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This study was an investigation of undergraduate student use content marketing to decision to study in the graduate school of business administration in Chonburi, Thailand. The graduate education prepares students for research in professional program.In2019, there is a lot of connection among people through the use of information and can leverage social media marketing to enhance their programs. The performance of the workplace offers the persons who graduate in graduate education level. The educators need content marketing to decision making to study in graduate school of business administration in Thailand. This study was qualitative research by In-depth interview of 30 bachelor degreeâ€™s people which three people from each district in Chonburi, Thailand. The research has significant in the websiteâ€™s content, and facebookâ€™s content of graduate school of business administration. The factors influence to apply to study in master and doctoral degree were the graduation programs, cost of attendance, graduation degree, location of the campus, university reputation, alumni, and current students opinion to graduate school.

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ΔΗΜΗΤΡΙΑΔΗΣ, Α. "Environmental geology: Branch of geosciences or a marketing term?" Bulletin of the Geological Society of Greece 34, no. 3 (January 1, 2001): 1101. http://dx.doi.org/10.12681/bgsg.17167.

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Environmental Geology is considered to have been coined for the environmental sensitive market. It originated in the United States in the late 1960's to attract students to save the closure of University Geology Departments. After almost thirty years there are still questions about its viability as a stand alone branch of geological sciences, since by definition it encompasses all the specialised branches of engineering geology, economic geology, structural geology, hydrogeology, geochemistry, geophysics, etc. The environmental geologist must, therefore, be a "super geologist", which is an impossibility by present day standards. University curricula in Environmental Geology still teach the basic geological subjects of geology degrees, since these serve as a strong foundation for courses in the environmental field. In the United States, students are required to take at least four elective courses in environmentally orientated earth science subjects during their first degree. Whereas in the United Kingdom a Master of Science course in environmental subjects is recommended as a follow-up to the first degree in Environmental Geology, again a misnomer for the degree in pure Geology. It is quite apparent that Universities jumped on the bandwagon of the environmental market, without serious thought into what they were embarking. They created a non-existent market orientated branch of geological sciences, Environmental Geology, and they subsequently realised that it is impossible to produce the "super student" and the "super geologist", for this is what is in fact demanded. It is strongly believed, that specialists in the different branches of geological sciences, because of their in depth study of the natural geological environment and its processes, have considerable knowledge and expertise to be applied in the solution of environmental problems. This must, therefore, be advertised by both Universities and State Geological Surveys, for advertising is a more powerful tool of getting the message across to the public and to policy-makers, rather than by making up new branches of science with no content.

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Prasad, V. Kanti, K. Ramamurthy, and G. M. Naidu. "The Influence of Internet–Marketing Integration on Marketing Competencies and Export Performance." Journal of International Marketing 9, no. 4 (December 2001): 82–110. http://dx.doi.org/10.1509/jimk.9.4.82.19944.

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Internet technology is often considered to be fundamentally changing the business paradigm and increasingly integrated into the marketing function. The authors offer a conceptual model linking market orientation, marketing competencies, and export performance and investigate the role of the Internet technology in these relationships. On the basis of an analysis of survey data from 381 manufacturing firms involved in exporting, the authors find that firms' integration of Internet technology into marketing activities generally leverages the influence of market orientation on the firms' marketing competencies (compared with competitors), which in turn have a positive impact on their export performance. The authors identify competitive intensity, firm size, and degree of export dependence as additional moderating variables.

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Botschen, Günther, and Andrea Hemetsberger. "Diagnosing Means-End Structures to Determine the Degree of Potential Marketing Program Standardization." Journal of Business Research 42, no. 2 (June 1998): 151–59. http://dx.doi.org/10.1016/s0148-2963(97)00116-1.

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Famutimi, Temitayo, and Margret Kabuoh. "SERVICE QUALITY AND STUDENTS’ SATISFACTION IN B.SC MARKETING DEGREE PROGRAMMES OF SELECTED PRIVATE UNIVERSITIES IN SOUTH WESTERN NIGERIA." International Journal of Development Strategies in Humanities, Management and Social Sciences 11, no. 1 (March 25, 2021): 44–61. http://dx.doi.org/10.48028/iiprds/ijdshmss.v11.i1.04.

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Delivering satisfactory educational quality is paramount to achieving institutional objectives such as improve revenue, enrolment growth, contributes significantly to the goal of sustainable competitive advantage for most for-profit universities. In Nigeria, many private universities are recording low enrolment into their BSc Marketing degree programmes. However, students’ disposition to marketing as a course of study has not been well studied. Most marketing education studies have focused mainly on the teaching methodologies without giving due consideration quality of educational experience that shape enrolment into this vital field of study. This study examined the effect Service Quality (SQ) and Students’ Satisfaction (SS) into BSc. Marketing degree programmes in selected Nigerian private universities in South Western Nigeria. Cross-sectional survey research design was adopted in this study. The population consisted of 201 BSc undergraduate students from six selected private universities from South Western geo-political zone of Nigeria. Total enumeration was employed and all the undergraduate marketing students of the six selected private universities were respondents for this work. A structured questionnaire was adapted and validated. The Cronbach’s Alpha reliability coefficient for the constructs were indicated thus; SQ =0.833 and SS=0.88807. The response rate of 97.5 % was achieved for this study. Data were analysed using descriptive and inferential statistics. Findings revealed that that service quality had significant effect on student satisfaction for B.Sc. Marketing degreeprogrammes in selected private universities in South Western Nigeria (R2= 0.084, β = 0.252, t = 2.757, p<0.05). The study recommended that universities and marketing professional associations should commit significant resources to organizing career fairs, workshops, essay competitions and expert series to create public awareness on the importance of marketing as a career and the foundational role the profession plays in profit and non-profit organizations.

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Alves, Ricardo Martins, Luís Sousa, Aldric Trindade Negrier, João M. F. Rodrigues, Jânio Monteiro, Pedro J. S. Cardoso, Paulo Felisberto, and Paulo Bica. "Interactive 360 Degree Holographic Installation." International Journal of Creative Interfaces and Computer Graphics 8, no. 1 (January 2017): 20–38. http://dx.doi.org/10.4018/ijcicg.2017010102.

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With new marketing strategies and technologies, new demands arise, and the standard public relation or salesperson is not enough, costumers tend to have higher standards while companies try to capture their attention, requiring the use of creative contents and ideas. For this purpose, this article describes how an interactive holographic installation was developed, making use of a holographic technology to call attention of potential clients. This is achieved by working as a host or showing a product advertising the company. The installation consists in a 360 degree (8 view) holographic avatar or object and optionality, also a screen, where a set of menus with videos, images and textual contents are presented. It uses several Microsoft Kinect sensors for enabling user (and other persons) tracking and natural interaction around the installation, through gestures and speech while building several statistics of the visualized content. All those statistics can be analyzed on-the-fly by the company to understand the success of the event.

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Guo, Zhaoyang, Yuan Zhang, Yirang Zhang, and Xue Ke. "The degree of the uncertain reward and customer engagement." Asia Pacific Journal of Marketing and Logistics 32, no. 4 (December 9, 2019): 879–98. http://dx.doi.org/10.1108/apjml-03-2019-0185.

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Purpose As value co-creation has become a critical strategy for companies to gain competitive advantage, the purpose of this paper is to investigate the degree of the uncertain reward (DUR) and its impact on customer engagement (CE), particularly in the promotion stage, which has not been sufficiently explored. Further, optimistic estimation (OE) is examined as an underlying mechanism of the uncertain reward effect, as well as the impact of combining this with other marketing strategies: the controllable lottery and the delayed reward. Design/methodology/approach Three studies were conducted to examine the influence of DUR on CE, which included online experiments and a laboratory experiment. In total, 337 participants were recruited from China and the USA to enhance the study’s reliability and validity. Findings The research demonstrated that a high-degree uncertain reward led to less OE than a low-degree uncertain reward (LDUR), which subsequently decreased CE (Study 1). However, when other marketing strategies were combined – the controllable lottery (Study 2) and time-delay reward strategy (Study 3) – the uncertain reward effect was reversed (Study 2) or attenuated (Study 3). Research limitations/implications The current research only presents two possible reward amounts and independently explores the influence of two popular marketing strategies. Future research can explore customers’ responses to engagement when they face multiple rewards and thoroughly investigate the influence of other social or psychological factors. Practical implications Firms could apply an LDUR to enhance CE effects. Furthermore, this could be done at a low cost by empowering customers’ controllability. Nonetheless, firms should be cautious with trade-offs when using time-delay reward strategies. Social implications The research contributes to establishing networks of customer–company and interpersonal relationships, as well as fostering closer social ties and social harmony. Originality/value This research offers not only initial research on CE in the promotion stage, but also a novel psychological perspective in CE literature. Meanwhile, the study provides substantial value in guiding managers to effectively transform customers into value co-creators.

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Umesh, U. N., Martin Tan, and Donald E. Stem. "Analysis of multiple response in marketing research: Estimating the degree of association." Marketing Letters 3, no. 2 (April 1992): 107–14. http://dx.doi.org/10.1007/bf00993990.

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Traynor, Kenneth, and Susan Traynor. "The degree of innovativeness and marketing approaches used by high-technology firms." International Journal of Technology Management 14, no. 2/3/4 (1997): 238. http://dx.doi.org/10.1504/ijtm.1997.001730.

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Gannon, Martin J., and Peter Arlow. "The mystique of the MBA degree." Business Horizons 28, no. 1 (January 1985): 20–25. http://dx.doi.org/10.1016/0007-6813(85)90033-3.

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Emre Yildiz, H., Sergey Morgulis-Yakushev, Ulf Holm, and Mikael Eriksson. "How do the source and context of experiential knowledge affect firms’ degree of internationalization?" Journal of Business Research 153 (December 2022): 378–91. http://dx.doi.org/10.1016/j.jbusres.2022.08.044.

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Adomako, Samuel, Joseph Amankwah-Amoah, Shlomo Y. Tarba, and Zaheer Khan. "Perceived corruption, business process digitization, and SMEs’ degree of internationalization in sub-Saharan Africa." Journal of Business Research 123 (February 2021): 196–207. http://dx.doi.org/10.1016/j.jbusres.2020.09.065.

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Lau, Melissa May Yee. "Effects of 8Ps of services marketing on student selection of self-financing sub-degree programmes in Hong Kong." International Journal of Educational Management 30, no. 3 (April 11, 2016): 386–402. http://dx.doi.org/10.1108/ijem-01-2014-0005.

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Purpose – The purpose of this paper is to investigate how the effects of 8Ps of services marketing affect students’ selection of self-financing sub-degree programmes in Hong Kong. The factors that affect students’ selection of self-financing sub-degree programmes have not been studied in higher education market of Hong Kong. This research is to fill the gap by examining the effects of 8Ps (“Product Elements”, “Price and Other User Outlays”, “Place and Time”, “Promotion and Education”, “People”, “Process”, “Physical Environment” and “Productivity and Quality”) on self-financing sub-degree programmes in Hong Kong. Design/methodology/approach – The research taken was a quantitative survey of students at Community College at Lingnan University in Hong Kong. Findings – The results reveal that “Productivity and Quality” is the most important element of 8Ps of services marketing. Accreditation of programmes seeking recognition in Hong Kong and overseas can increase student enrolment. “Promotion and Education” element is the least important element of 8Ps of services marketing. Self-financed higher education institutions should develop strategies to build relationships with the secondary school teachers and counsellors rather than invest money on advertising. Research limitations/implications – The data were collected from a particular community college in Hong Kong only. Practical implications – Management can increase student recruitment by allocating minimum amount of limited resources to recruit maximum number of students. Originality/value – This research adds knowledge to the marketing of higher education in Hong Kong. The management of self-financing sub-degree programmes can use the findings of this research as a reference to develop their marketing strategies.

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Richonnet, Celine, Françoise Mosser, Elisabeth Favre, Martine Robert, Françoise Martin, and Isabelle Thiebaut. "Nutritional Quality and Degree of Processing of Children’s Foods Assessment on the French Market." Nutrients 14, no. 1 (December 30, 2021): 171. http://dx.doi.org/10.3390/nu14010171.

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Food packaging marketing techniques which appeal to children (such as cartoon characters and brand mascots) affect children’s choices, preferences, and eating habits. Several studies have assessed the nutritional quality of food intended to children in various countries and concluded that most were high in fat, salt, and sugar (HFSS) and ultra-processed foods. The aim of this study is to analyse products intended for children over the age of 3 (foods and beverages with relevant marketing elements on the packaging) available on the French market as regards: (1) nutritional quality, based on the Nutri-Score labelling system, (2) compliance with expected nutritional profile suitable for children, according to the criteria of the WHO Europe Nutrient Profile Model, and (3) degree of processing, as defined by the NOVA classification, from packaging collected in 20 stores (hyper/supermarkets, hard-discount retail chains, and organic food stores). The marketing strategies most often used on children’s products are cartoons (97.22%; n = 1120) and mascots (77.78%; n = 896). A total of 1155 products were included in the study, most of which were sugary foods: almost a quarter of the products in the sample (23.81%; n = 275) list a sweetener as the first ingredient, and most of them (89.52%; n = 1034) contain free sugars according to the WHO definition. All the products included in our study feature marketing elements targeting on the packaging, yet 94.88% do not meet the criteria of the WHO Europe Nutrient Profile Model. Most (58.68%; n = 676) belong to Nutri-Score groups D and E, with the highest proportion in group D (39.32%; n = 453) and are ultra-processed (87.97%; n = 1016), especially through the use of flavourings and ultra-processed sugars. Using the Nutri-Score, the WHO Europe Nutrient Profile Model, and the NOVA classification, this study suggests that a significant share of pre-packaged foods marketed to children do not have an adequate nutritional profile. As such, measures are needed to regulate what marketing elements aimed at children can be included on packaging, based on these criteria.

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Moss, Charles B., Stephen A. Ford, and Mario Castejon. "Effect of Debt Position on the Choice of Marketing Strategies for Florida Orange Growers: A Risk Efficiency Approach." Journal of Agricultural and Applied Economics 23, no. 2 (December 1991): 103–12. http://dx.doi.org/10.1017/s0081305200018227.

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AbstractThis study examined the relationship between debt position and choice of marketing instrument. Specifically, this study employed first and second degree stochastic dominance, and stochastic dominance with respect to a function to determine whether the efficient marketing instrument changes between debt positions. The results indicate that the choice of marketing instrument does vary with debt position in some marketing periods if the decisionmaker is moderately risk averse.

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Vadana, Ioan-Iustin, Lasse Torkkeli, Olli Kuivalainen, and Sami Saarenketo. "Digitalization of companies in international entrepreneurship and marketing." International Marketing Review 37, no. 3 (December 5, 2019): 471–92. http://dx.doi.org/10.1108/imr-04-2018-0129.

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Purpose Little research has been done on the emergence of companies that engage in increasingly digital entrepreneurship with digitalized value-chain activities. The purpose of this paper is provide a consistent picture of how value-chain digitalization affects companies’ internationalization and international marketing (IM), and give insights regarding the influence of the degree of value-chain digitalization on the level of internationalization. Design/methodology/approach This paper takes an explorative approach based on a literature review and uses a conceptual analysis and research framework to empirically classify digitalized/-ing companies. Findings This study finds ways to classify the internationalization of companies according to the degree of digitalization of their value-chain. The more these companies use internet hardware infrastructure and web and mobile software technologies, the better they can leverage their foreign assets, achieving a higher share of foreign sales with relatively limited foreign assets. Research limitations/implications The results enrich the literature on internationalization and IM and entrepreneurship to explain companies that are distinctly digitalized across their value-chain activities. Practical implications This research provides evidence for companies regarding digitalization of the value-chain to facilitate entrepreneurial opportunities and offer rapid, efficient and affordable internationalization. Originality/value This research tackles a novel phenomenon by analyzing companies’ value-chain digitalization in relation to their degree of internationalization and IM.

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Singh, Ranjit, and Amalesh Bhowal. "Development of marketing‐driven measure of risk perception." Journal of Risk Finance 12, no. 2 (March 1, 2011): 140–52. http://dx.doi.org/10.1108/15265941111112857.

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PurposeThe purpose of this paper is to measure the risk perception of the employees in respect of equity shares, from the perspective of elements of marketing mix and to ascertain the degree of influence of elements of marketing mix on equity‐related risk perception.Design/methodology/approachPrimary data based on the interview schedule were collected from the employees of Oil India Limited and various tables prepared. For analysis of data, Cronbach's alpha and Friedman test analysis were employed.FindingsOut of the four elements of marketing mix considered in the study, the degree of influence of price driven measure of risk perception is highest and others in order are product, promotion and place driven measure of risk perception, respectively.Originality/valueThe paper is the first of its kind and hence original in nature.

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