Books on the topic 'Marketing degree'

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1

Manchester Metropolitan University. Department of Retailing and Marketing. The B.A. Honours Retail Marketing degree: Module: trade marketing : 1996/97. Manchester: Manchester Metropolitan University, 1996.

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2

Richard, Armstrong, and Murphy Mike, eds. The 360 degree brand in Asia: Creating more effective marketing communications. Singapore: John Wiley & Sons (Asia), 2003.

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3

The 30 day MBA in marketing. London: Kogan Page, 2011.

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4

Gibson, Helen. We only teach marketing: An investigation into the marketing of post graduate management education in the South East ofEngland. Henley-on-Thames: Henley Management College, 1992.

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Gibson, Helen. We only teach marketing: An investigation into the marketing of post graduate management education in the South East of England. Henley-on-Thames: Henley Management College, 1992.

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6

Aleshnikova, Vera. Introduction to Territory Marketing. ru: INFRA-M Academic Publishing LLC., 2021. http://dx.doi.org/10.12737/1200565.

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The textbook allows you to form competencies in the field of specialized marketing activities - territory marketing. In the theoretical part of the manual, modern concepts, technologies, methods and strategic aspects of territory marketing are outlined; an idea is given about the specifics of the tools of marketing management of the territory, including digital marketing, cluster marketing, crowdsourcing, branding; individual aspects of interaction with consulting firms are considered. To consolidate theoretical knowledge and form practical skills in each chapter, the theoretical material is accompanied by self-control questions and practical tasks. Meets the requirements of the federal state educational standards of higher education of the latest generation. For students in the bachelor's degree 38.03.02 "Management", it can also be useful for students in the master's degree 38.04.02 "Management", students of business schools, advanced training programs, practitioners engaged in regional management and marketing.
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7

Your million-dollar idea: From concept to marketplace (without a business degree). Avon, Mass: Adams Media, 2009.

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8

Grigoryan, Ekaterina, Elena Sokolova, and Galiya Pikanina. Marketing in public catering. ru: INFRA-M Academic Publishing LLC., 2021. http://dx.doi.org/10.12737/1025220.

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The textbook reveals the specifics of conducting marketing activities in public catering enterprises. The article considers the marketing complex of a public catering enterprise, as well as the methods of marketing research, strategic analysis, planning and marketing management. Each chapter of the textbook is accompanied by control questions, situational and test tasks that allow you to most effectively master the marketing tools and apply them in practice. The textbook also presents practical methods of marketing management, real-world examples and cases that contribute to the consolidation of the acquired knowledge and the independent development of marketing management skills in public catering enterprises. Meets the requirements of the federal state educational standards of higher education of the latest generation and the current bachelor's degree program in the areas of training 19.03.04 "Product technology and catering", 38.03.02 " Management "(profile"Marketing"). It can be useful and interesting for students, undergraduates, postgraduates, as well as teachers of marketing disciplines and practitioners.
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9

McCoy, K. The factors which influence the degree of standardisation in marketing programmes of MNC subsidiaries in Ireland: An empirical investigation. Dublin: University College Dublin, 1995.

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10

DOIG, Terry. The marketing of tourism in East Lothian: A promotional perspective Bachelor of Technology (Hons) Degree. Glasgow: University of Glasgow, 1997.

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11

McLaughlin, Gemma. An investigation to ascertain the degree to which direct marketing is employed within Northern Ireland. (s.l: The Author), 1994.

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12

Gatignon, Hubert. The multinational corporation's degree of control over foreign subsidiaries: An empirical test of a transaction costexplanation. Cambridge, Mass: Marketing Science Institute, 1987.

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13

Gatignon, Hubert. The multinational corporation's degree of control over foreign subsidiaries: An empirical test of a transaction cost explanation. Cambridge, Mass: Marketing Science Institute, 1987.

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14

O'Loughlin, Deirdre. An analysis of the degree of branding standardisation practised by Irish food and drink export companies. Dublin: Universitry College Dublin, 1995.

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15

Trevino, Luis. Marketing plan for the Naval Postgraduate School Master of Business Administration to the Navy unrestricted line community. Monterey, Calif: Naval Postgraduate School, 2004.

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16

Devanna, Mary Anne, and Eliza G. C. Collins. The Portable MBA. New York: Wiley, 1990.

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17

Kavanagh, Graham. Product development with the chicken burger: A dissertation submitted in partial fulfilment of the Bachelor of Technology (honours) degree in Food Production, Manufacturing and marketing. Ayr: SAC Auchincruive, 2000.

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18

Rankin, Neil J. Marketing and promotion of South Ayrshire as a golf destination: A dissertation submitted in part for the degree of Bachelor of Technology (Honours) in Leisure and Recreation Management. Ayr: SAC Auchincruive, 1998.

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19

Loftus, John. An action research enquiry into the marketing of an established first school in its transition to full primary status: This thesis is submitted in partial fulfilment of the requirements of Kingston University for the degree of Doctor of Philosophy. [Kingston upon Thames]: Kingston University, 1999.

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20

Kilby, Trevor. An analysis of the influences that shape the decision made by mature students to study full-time ar a College of Further Education and the implications for marketing strategy: Dissertation submitted in part fulfilment of the Degree of MA in Business Administration and Educational Management. Wolverhampton: University of Wolverhampton, 1996.

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21

Business essentials (supporting HND/HNC and foundation degrees): Advanced marketing and sales : course book. London: BPP Learning Media, 2007.

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22

Grigor'ev, Anatoliy, Evgeniy Isaev, Aleksandr Morgunov, and Pavel Tarasov. Integrated object management systems. Embedded information systems. ru: INFRA-M Academic Publishing LLC., 2021. http://dx.doi.org/10.12737/1171989.

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The textbook considers the most popular object management systems in business, providing the possibility of collective work of users united by common business processes, goals and objectives of production activities. It contains a description of management systems of various classes, embedded information systems, their structure, features of application and implementation in the activities of enterprises. The information about the state of the market of such systems in Russia is given, as well as descriptions of the most popular systems in each class are given. The manual is based on the materials of lectures on the disciplines "Tools for supporting collective work" and "Information Systems in marketing", which are studied in the bachelor's degree of the National Research University "Higher School of Economics" at the Faculty of Business and Management. Meets the requirements of the federal state educational standards of higher education of the latest generation. For students of higher educational institutions studying in the areas of training 09.03.02 "Information systems and technologies", 38.03.02 "Management", as well as for students in other economic specialties and specialists in this field.
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23

Grigoryan, Ekaterina. Integrated quality management system at the enterprises of the military-industrial complex. ru: INFRA-M Academic Publishing LLC., 2021. http://dx.doi.org/10.12737/1095033.

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In modern conditions, an integrated quality management system (ISMC) that meets the requirements of several international standards and contributes to improving the efficiency of enterprise management, creating conditions for its sustainable development, as well as the competitiveness of the enterprise and its products is becoming more and more popular. The monograph considers theoretical and methodological approaches to quality management at the enterprise. The relevance of the application of an integrated quality management system, including at the enterprises of the military-industrial complex (MIC), consisting in the most effective management of the enterprise, energy efficiency and resource conservation, is justified. The assessment of the use of quality management tools at the defense industry enterprises was carried out, the trends in the development of defense industry enterprises were substantiated, a marketing approach was applied to the classification of defense industry enterprises, in particular by market type, which allows identifying potential consumers of enterprises ' products, the degree of production diversification. Organizational and economic approaches to the formation of an integrated quality management system are presented. The procedure for creating an ISMC is considered. The methodology and criteria for evaluating the effectiveness of ISMC are substantiated. The presented material is of practical importance and can be useful to specialists in quality management, graduate students, researchers, teachers.
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24

Marketing: [for first year degree students]. London: BPP Publishing, 1993.

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25

Rudman, Jack. Marketing III (Regents External Degree Series (Redp).). Natl Learning Corp, 1997.

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26

Rudman, Jack. Marketing I (Regents External Degree Series (Redp). Natl Learning Corp, 1997.

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27

Marketing: [a study guide for degree students]. 2nd ed. London: BPP, 1997.

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28

REDP Marketing III (Regents External Degree Program) (Regents External Degree Series : Redp-12). National Learning Corp, 2000.

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29

REDP Marketing I (Regents External Degree Program) (Regents External Degree Series, Redpr-10). National Learning Corp, 2005.

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30

REDP Marketing II (Regents External Degree Program) (Regents External Degree Series, Redp-11). National Learning Corp, 2000.

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31

The Ole Degree: The Blind-Side of Marketing. Wizard Academy Press, 2005.

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32

Muckian, Michael. Prentice Hall'S One-Day Mba In Marketing. Prentice Hall Health, 2001.

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33

Publishing, Cartba. Marketing Degree in Progress: Academic Class Course Productivity Organizer Planner for Marketing Major College Students. Independently Published, 2019.

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34

Prentice Hall's One-Day MBA in Marketing: A Complete Education for the Busy Professional. Prentice Hall, 2001.

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35

Economic and Marketing Enviroment of Management Selected Chapters From Basic Marketing (Nyack Adult Degree Completion Program). McGraw-Hill, Primis Custom Publishing, 1997.

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36

Distance Education: Marketing Your School or Degree Program Phone Script Presentations. Frieda Carrol Communications, 1997.

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37

The 30 Day MBA in Marketing: Your Fast Track Guide to Business Success. Kogan Page, 2016.

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38

Richter, Tobias. Marketing Mix Standardisation In International Marketing: An Empirical Investigation Of The Degree Of Marketing Programme Standardisation In German Companies ... Studies, Economics and Management, 5). Peter Lang Publishing, 2002.

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39

Marketing Mix Standardisation in International Marketing: An Empirical Investigation of the Degree of Marketing Programme Standardisation in German Companies ... Studies, Economics and Management, 5). Peter Lang Publishing, 2002.

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40

Marketing, Institute of, ed. Degree, postgraduate awards and higher national certificate/diploma courses which include 'marketing' studies. Maidenhead: Institute of Marketing, 1986.

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41

Never Underestimate the Power of a Woman with a Marketing Degree: 6 Columns Columnar Pad. Independently Published, 2020.

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42

Streetwise Crash Course Mba: Learn The Fundamentals Of Finance, Marketing And Management-without Going To Business School (Adams Streetwise Series). Adams Media Corporation, 2005.

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43

Devanna, Mary Anne, and Eliza G. C. Collins. The Portable MBA (Portable Mba Series). John Wiley & Sons Inc, 1991.

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44

Economic and Marketing Environment of Management; Selected Chapters From Understanding Economics Today (Nyack Adult Degree Completion Program). McGraw-Hill, Primis Custom Publishing, 1998.

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45

Degree in a Book : Marketing: Everything You Need to Know to Master the Subject - in One Book! Arcturus Publishing, 2022.

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46

Gentsch, Peter. AI in Marketing, Sales and Service: How Marketers without a Data Science Degree can use AI, Big Data and Bots. Palgrave Macmillan, 2019.

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47

Gentsch, Peter. AI in Marketing, Sales and Service: How Marketers without a Data Science Degree can use AI, Big Data and Bots. Springer, 2018.

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48

Harcup, Tony. Journalism. Sage, 2003.

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49

Ekelund, Robert B., John D. Jackson, and Robert D. Tollison. Markets, Culture, and American Art. Oxford University Press, 2017. http://dx.doi.org/10.1093/oso/9780190657895.003.0001.

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Chapter 1 introduces the rationale for studying and analyzing the economic aspects of American art as a “category” of art genres and, more generally, it places the market for art in the context of trade for all goods and services. Art, like all traded goods, possesses credence characteristics, but they are present to a significant degree since the requisite assurance of authenticity is often difficult to determine. The chapter also explains why American art can be segmented for study apart from a “homogeneous” art category and also as two markets—one prior to art produced before 1950, and another that has come to be called contemporary American art. Chapter 1 previews the remainder of the book in which both semi-technical issues, such as artistic productivity, auction estimates, and investments, and narrative issues, including art crime, fakes, art marketing “death effects,” and contemporary art bubbles, are dissected from an economic perspective.
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50

The Secret to Getting a Job After College: Marketing Tactics to Turn Degrees Into Dollars. Brand New Marketing Publishers, 2011.

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