Academic literature on the topic 'Marketing degree'
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Journal articles on the topic "Marketing degree"
Caywood, Clarke, and Raymond Ewing. "Integrated marketing communications: A new master's degree concept." Public Relations Review 17, no. 3 (September 1991): 237–44. http://dx.doi.org/10.1016/0363-8111(91)90020-l.
Full textBrown, Joann A. "Marketing and retention strategies for adult degree programs." New Directions for Adult and Continuing Education 2004, no. 103 (2004): 51–60. http://dx.doi.org/10.1002/ace.148.
Full textGibbs, Paul. "Marketing issues for non-degree United Kingdom higher education: the case of foundation degrees." Journal of Vocational Education & Training 54, no. 2 (June 2002): 237–48. http://dx.doi.org/10.1080/13636820200200201.
Full textKabuoh, Margret, Ogodo Sidney, and Martina Anioke. "MARKETING FACTORS AND STUDENTS LOW ENROLMENT IN BSC MARKETING DEGREE PROGRAMME IN BABCOCK UNIVERSITY." International Journal of Operational Research in Management, Social Sciences, and Education 8, no. 1 (February 13, 2022): 93–107. http://dx.doi.org/10.48028/iiprds/ijormsse.v8.i1.07.
Full textMihai Dobrescu, Răzvan, Cristina Petronela Simion, Iuliana Grecu, and Cristian Aurelian Popescu. "Study on the degree of use and knowledge of digital marketing elements in Romanian small and medium enterprises." MATEC Web of Conferences 184 (2018): 04017. http://dx.doi.org/10.1051/matecconf/201818404017.
Full textDeshpande, Sameer, Anurudra Bhanot, and Sudhir Maknikar. "Assessing the Influence of a 360-degree Marketing Communications Campaign With 360-degree Feedback." Social Marketing Quarterly 21, no. 3 (August 6, 2015): 142–51. http://dx.doi.org/10.1177/1524500415599528.
Full textWebb, Marion Stanton, and Lida Cherie Allen. "Benefits of a Graduate Business Degree:." Journal of Marketing for Higher Education 6, no. 2 (December 21, 1995): 57–71. http://dx.doi.org/10.1300/j050v06n02_05.
Full textGulid, Nak. "Student Loyalty Toward Masters Degree Business Administration Curriculum At Srinakharinwirot University." American Journal of Business Education (AJBE) 4, no. 8 (July 27, 2011): 49–56. http://dx.doi.org/10.19030/ajbe.v4i8.5302.
Full textLuker, Alan, Michael R. Bowers, and Thomas L. Powers. "Factors Influencing Pursuit of the MBA Degree:." Journal of Marketing for Higher Education 2, no. 2 (March 2, 1990): 87–96. http://dx.doi.org/10.1300/j050v02n02_09.
Full textFletcher, Thomas, Neil Ormerod, Katherine Dashper, James Musgrave, Andrew Bradley, and Alan Marvell. "“It's not just parties, it's so much more”: student perceptions of the credibility of UK events management degrees." International Journal of Event and Festival Management 13, no. 1 (November 4, 2021): 53–69. http://dx.doi.org/10.1108/ijefm-06-2021-0046.
Full textDissertations / Theses on the topic "Marketing degree"
Wakley, Del. "Workplace Technology Competencies for Associate Degree Marketing Programs." NSUWorks, 2006. http://nsuworks.nova.edu/gscis_etd/905.
Full textUlrich, Dennis L. "Broadcast communications sales/marketing degree evaluation and proposal for Lehigh Carbon Community College." Instructions for remote access. Click here to access this electronic resource. Access available to Kutztown University faculty, staff, and students only, 1996. http://www.kutztown.edu/library/services/remote_access.asp.
Full textRichter, Frank-Thomas Tobias. "Marketing mix standardisation in international marketing : an empirical investigation of the degree of marketing programme standardisation in German companies and its internal and external correlates." Thesis, University of Warwick, 2000. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.369808.
Full textPrice, Kelly, and Julia Price. "Behind the Scenes: Directors’ Perspectives of Designing and Implementing New Online Degree Programs." Digital Commons @ East Tennessee State University, 2015. https://dc.etsu.edu/etsu-works/3023.
Full textDahab, Reda. "Relation between the degree of implementation of the quality system and the degree of customer satisfaction." Thèse, Chicoutimi : Université du Québec à Chicoutimi, 1991. http://theses.uqac.ca.
Full textRaeis, Zadeh Saba. "A marketing strategy for Simon Fraser University's general Master of Business Administration program /." Burnaby B.C. : Simon Fraser University, 2006. http://ir.lib.sfu.ca/handle/1892/3440.
Full textTheses (Faculty of Business Administration) / Simon Fraser University. Senior supervisor : Dr. Jennifer C. Chang. MBA-MKTG Specialist Program.
Mahmood, A. "Evaluation of the degree to which employee satisfaction is related to internal marketing within Pakistani universities." Thesis, University of Salford, 2013. http://usir.salford.ac.uk/29373/.
Full textWismiarsi, Tri 1966. "Relationship between the degree of internationalisation, firm characteristics, international market orientation and learning orientation." Monash University, Dept. of Marketing, 2004. http://arrow.monash.edu.au/hdl/1959.1/5337.
Full textWest-Newman, Timothy. "Imaginative travel experiential aspects of user interactions with destination marketing websites [: a thesis submitted to AUT University in partial fulfilment of the degree of Doctor of Philosophy, 2008]." Click here to access this resource online, 2008. http://hdl.handle.net/10292/665.
Full textPentina, Iryna Hasty Ronald W. "Performance implications of multi-channel strategic decisions by incumbent retailers the role of order of entry and degree of inter-channel coordination /." [Denton, Tex.] : University of North Texas, 2008. http://digital.library.unt.edu/permalink/meta-dc-6065.
Full textBooks on the topic "Marketing degree"
Manchester Metropolitan University. Department of Retailing and Marketing. The B.A. Honours Retail Marketing degree: Module: trade marketing : 1996/97. Manchester: Manchester Metropolitan University, 1996.
Find full textRichard, Armstrong, and Murphy Mike, eds. The 360 degree brand in Asia: Creating more effective marketing communications. Singapore: John Wiley & Sons (Asia), 2003.
Find full textThe 30 day MBA in marketing. London: Kogan Page, 2011.
Find full textGibson, Helen. We only teach marketing: An investigation into the marketing of post graduate management education in the South East ofEngland. Henley-on-Thames: Henley Management College, 1992.
Find full textGibson, Helen. We only teach marketing: An investigation into the marketing of post graduate management education in the South East of England. Henley-on-Thames: Henley Management College, 1992.
Find full textAleshnikova, Vera. Introduction to Territory Marketing. ru: INFRA-M Academic Publishing LLC., 2021. http://dx.doi.org/10.12737/1200565.
Full textYour million-dollar idea: From concept to marketplace (without a business degree). Avon, Mass: Adams Media, 2009.
Find full textGrigoryan, Ekaterina, Elena Sokolova, and Galiya Pikanina. Marketing in public catering. ru: INFRA-M Academic Publishing LLC., 2021. http://dx.doi.org/10.12737/1025220.
Full textMcCoy, K. The factors which influence the degree of standardisation in marketing programmes of MNC subsidiaries in Ireland: An empirical investigation. Dublin: University College Dublin, 1995.
Find full textDOIG, Terry. The marketing of tourism in East Lothian: A promotional perspective Bachelor of Technology (Hons) Degree. Glasgow: University of Glasgow, 1997.
Find full textBook chapters on the topic "Marketing degree"
Burnett, Leonard E., and Andrea Hoffman. "Insights, Trends, and 360-Degree Marketing." In Black Is the New Green, 99–119. New York: Palgrave Macmillan US, 2010. http://dx.doi.org/10.1057/9780230105973_5.
Full textJubinville, Kimberly Bogle, and Andy Lynch. "Special Session: Designing an Integrated 3-Year Marketing Bachelor’s Degree Program." In Creating Marketing Magic and Innovative Future Marketing Trends, 1103–7. Cham: Springer International Publishing, 2017. http://dx.doi.org/10.1007/978-3-319-45596-9_203.
Full textLeeflang, Peter S. H., Dick R. Wittink, Michel Wedel, and Philippe A. Naert. "Classifying marketing models according to degree of explicitness." In International Series in Quantitative Marketing, 13–20. Boston, MA: Springer US, 2000. http://dx.doi.org/10.1007/978-1-4615-4050-2_2.
Full textComer, Lucette B., and J. A. F. Nicholls. "On the Potential for Segmenting the Hispanic Grocery Shopping Market: Degree of Acculturation." In Developments in Marketing Science: Proceedings of the Academy of Marketing Science, 151. Cham: Springer International Publishing, 2014. http://dx.doi.org/10.1007/978-3-319-11845-1_51.
Full textVroom, JanHendrik A. "Development of a Model Course of Study for Travel-Tourism for a Two-Year Degree or Certificate." In Developments in Marketing Science: Proceedings of the Academy of Marketing Science, 23–30. Cham: Springer International Publishing, 2015. http://dx.doi.org/10.1007/978-3-319-17317-7_3.
Full textPapapavassiliou, Nikolaos. "The Degree of Integration of Distribution and Marketing in Companies Operating in the Fishery Sector in Greece." In Developments in Marketing Science: Proceedings of the Academy of Marketing Science, 242. Cham: Springer International Publishing, 2015. http://dx.doi.org/10.1007/978-3-319-18687-0_94.
Full textCooke, Ernest F. "The Degree of Rivalry (Competition) in an Industry can be Measured." In Proceedings of the 1987 Academy of Marketing Science (AMS) Annual Conference, 522. Cham: Springer International Publishing, 2015. http://dx.doi.org/10.1007/978-3-319-17052-7_128.
Full textGreen, Corliss L. "Ethnic Evaluations of Advertising: An Examination of the Interaction Effects of Strength of Ethnic Identification, Media Placement, and Degree of Racial Composition." In Proceedings of the 1998 Multicultural Marketing Conference, 393. Cham: Springer International Publishing, 2015. http://dx.doi.org/10.1007/978-3-319-17383-2_78.
Full textTakata, Hidesuke. "The Influences of Transaction Cost Factors and Capabilities Factors on the Degree of Channel Integration." In The Customer is NOT Always Right? Marketing Orientationsin a Dynamic Business World, 515. Cham: Springer International Publishing, 2017. http://dx.doi.org/10.1007/978-3-319-50008-9_139.
Full textSolomon, Paul J., and James S. Hensel. "Does the Degree Designation of a Doctor Make a Difference in the Consumer Selection Process: An Empirical Study." In Proceedings of the 1990 Academy of Marketing Science (AMS) Annual Conference, 526–30. Cham: Springer International Publishing, 2014. http://dx.doi.org/10.1007/978-3-319-13254-9_106.
Full textConference papers on the topic "Marketing degree"
Dubas, Khalid M., and Barry Griffin. "Designing A Four Year Management and Marketing Degree Curriculum." In The International Symposium on the Analytic Hierarchy Process. Creative Decisions Foundation, 1996. http://dx.doi.org/10.13033/isahp.y1996.031.
Full textStrehlau, Suzane, and Evandro L. Lopes. "PRESTIGE DEGREE AMONG LUXURY BRANDS." In Bridging Asia and the World: Globalization of Marketing & Management Theory and Practice. Global Alliance of Marketing & Management Associations, 2014. http://dx.doi.org/10.15444/gmc2014.05.03.03.
Full textEstima, Ana, and Joaquim Marques. "Organizing Events as a Tool to Develop Marketing Skills – the atUAliza.te Event Case Study." In Seventh International Conference on Higher Education Advances. Valencia: Universitat Politècnica de València, 2021. http://dx.doi.org/10.4995/head21.2021.12892.
Full textMelovic, Boban, Milica Vukcevic, and Dragana Cirovic. "MARKETING METRICS: KNOWLEDGE AND IMPLEMENTATION BY MANAGERS IN MONTENEGRO." In Economic and Business Trends Shaping the Future. Ss Cyril and Methodius University, Faculty of Economics-Skopje, 2020. http://dx.doi.org/10.47063/ebtsf.2020.0039.
Full textDOBREV, MOMTCHIL. "THEORY OF THE DEGREE OF TRUST AND ITS APPLICATION IN THE MARKETING." In Proceedings of the International Conference on ICMMS 2008. IMPERIAL COLLEGE PRESS, 2010. http://dx.doi.org/10.1142/9781848165106_0024.
Full textМамулян, Кристине, Kristine Mamulyan, Юлия Шатохина, and Yuliya Shatohina. "CONCEPT OF INTERNAL MARKETING AND LOYALTY OF HUMAN RESOURCE MANAGEMENT." In Topical issues of ensuring economic security in the Russian Federation in the digital economy. AUS PUBLISHERS, 2018. http://dx.doi.org/10.26526/2375.
Full textXin Su, Rongzhi Gu, Can Qi, Xuewu Zhang, and Dongmin Choi. "Interest degree of products analysis by RFID technology for offline shops marketing optimization." In 2016 IEEE Advanced Information Management, Communicates, Electronic and Automation Control Conference (IMCEC). IEEE, 2016. http://dx.doi.org/10.1109/imcec.2016.7867357.
Full textFangli Qiao and Lu Zhang. "The analysis of factors influencing degree of Co-creation in B-C marketing." In 2011 International Conference on Business Management and Electronic Information (BMEI). IEEE, 2011. http://dx.doi.org/10.1109/icbmei.2011.5920996.
Full textDel Val Noguera, Elena, Raul Igual Catalan, Eduardo Gil Herrando, Guillermo Azuara Guillen, Mariano Ube Sanjuan, Jesus Gallardo Casero, and Inmaculada Plaza Garcia. "Expanding frontiers through marketing actions in a master's degree in technology and health." In 2022 Congreso de Tecnología, Aprendizaje y Enseñanza de la Electrónica (XV Technologies Applied to Electronics Teaching Conference (TAEE). IEEE, 2022. http://dx.doi.org/10.1109/taee54169.2022.9840555.
Full textMachado, Isabel, Cidália Neves, André Vieira, Teresa Aragonez, Mafalda Ferreira, Paulo Santos, and Sílvia Caniço. "INTERDISCIPLINARY PROJECT IN HIGHER EDUCATION: WHY NOT? A CASE STUDY OF A MARKETING DEGREE." In 12th International Conference on Education and New Learning Technologies. IATED, 2020. http://dx.doi.org/10.21125/edulearn.2020.1322.
Full textReports on the topic "Marketing degree"
Zilberman, David, Amir Heiman, and B. McWilliams. Economics of Marketing and Diffusion of Agricultural Inputs. United States Department of Agriculture, November 2003. http://dx.doi.org/10.32747/2003.7586469.bard.
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