Dissertations / Theses on the topic 'Marketing control'
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Мареха, Ірина Сергіївна, Ирина Сергеевна Мареха, and Iryna Serhiivna Marekha. "Marketing pollution control." Thesis, Видавництво СумДУ, 2007. http://essuir.sumdu.edu.ua/handle/123456789/7988.
Full textHui, Michael King-Man. "Perceived control, crowding and consumer satisfaction in service industries." Thesis, London School of Economics and Political Science (University of London), 1988. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.283591.
Full textSacsara, Boza Karen Vanessa. "El control de inventarios y el costo de servicio de la empresa Marketin y Participaciónes S.A. Huancayo." Bachelor's thesis, Universidad Continental, 2018. http://repositorio.continental.edu.pe/handle/continental/4467.
Full textLeung, Ho-yin. "Stochastic models for optimal control problems with applications." Click to view the E-thesis via HKUTO, 2009. http://sunzi.lib.hku.hk/hkuto/record/B42841781.
Full textPais, Gabriel Dias. "Order book modeling and control." Instituto Tecnológico de Aeronáutica, 2012. http://www.bd.bibl.ita.br/tde_busca/arquivo.php?codArquivo=2209.
Full textTang, Yangyi. "The effectiveness of underdog brand positioning : how inspiration drives low-control consumers' preference for underdog brands." HKBU Institutional Repository, 2020. https://repository.hkbu.edu.hk/etd_oa/818.
Full textBuechner, Bryan M. "Downside of Self-Control." University of Cincinnati / OhioLINK, 2020. http://rave.ohiolink.edu/etdc/view?acc_num=ucin1593171428998524.
Full textMiao, Chenjie. "Salesforce control systems an integrated approach /." Diss., Columbia, Mo. : University of Missouri-Columbia, 2007. http://hdl.handle.net/10355/4811.
Full textThe entire dissertation/thesis text is included in the research.pdf file; the official abstract appears in the short.pdf file (which also appears in the research.pdf); a non-technical general description, or public abstract, appears in the public.pdf file. Title from title screen of research.pdf file (viewed on December 6, 2007) Vita. Includes bibliographical references.
Leung, Ho-yin, and 梁浩賢. "Stochastic models for optimal control problems with applications." Thesis, The University of Hong Kong (Pokfulam, Hong Kong), 2009. http://hub.hku.hk/bib/B42841781.
Full textSobbizadeh, Hibel. "Mobile Broadband: A Market Research." Thesis, Högskolan i Gävle, Avdelningen för ekonomi, 2011. http://urn.kb.se/resolve?urn=urn:nbn:se:hig:diva-8727.
Full textAusejo, Ayra Allan Paul, Vilela Sofía Elizabeth Canales, Peña Javier Antonio Gabriel Sandoval, and Palacios Milton Minor Watanabe. "First Control - GPS." Bachelor's thesis, Universidad Peruana de Ciencias Aplicadas (UPC), 2019. http://hdl.handle.net/10757/626227.
Full textCurrently, metropolitan Lima, as the capital of Peru, has been suffering an exhaustive increase in crime, especially in vehicle thefts. As a consequence, in the worst case, it leads to deaths of people who opposed resistance to these crimes. Therefore, this research work provides the solution to this problem, this is a GPS device, which will be installed in any motorized vehicle unit. In addition, with the function of monitoring in real time the vehicle from any Smartphone or PC, with the possibility of turning off the unit with a special command sent from these devices. In this way, you avoid getting confronted with the criminal when it comes to safeguarding the client's investment, since you only have to use any cell phone or PC to block the vehicle. The GPS device will be imported from China and the US, thus taking advantage of the current FTAs. Currently, they have all the necessary permits from the corresponding entities for their importation. Therefore, a team and service will be provided at a low cost and with a single payment. Therefore, it becomes a very competitive product compared to the competition, since they offer similar services but with fixed monthly payments. Finally, it is estimated that the generated profit will be 75% for each device sold. This is an effective solution to crime, which offers personalized, autonomous use at a low price.
Trabajo de investigación
Frias, Robles Luis Carlos, and Roque Katherine Elizabeth Serquen. "Evaluación de los procesos de comercialización en la Empresa C&C Música EIRL 2017-2018 para determinar las deficiencias operativas y diseñar controles internos que incrementen la rentabilidad." Bachelor's thesis, Universidad Católica Santo Toribio de Mogrovejo, 2019. http://hdl.handle.net/20.500.12423/2124.
Full textTesis
Espinoza, Romero Carolina Andrea. "Gestión de relaciones con los clientes y campañas de marketing: implementación de email marketing en una Compañía de Seguros." Tesis, Universidad de Chile, 2015. http://repositorio.uchile.cl/handle/2250/137870.
Full textMagíster en Tecnologías de la Información
Las empresas buscan satisfacer a sus clientes. Esta es la clave del éxito para fidelizar al cliente y mejorar el beneficio de la empresa. Para lograr ese objetivo es necesario alinear sus actividades con las necesidades y expectativas del cliente, con el fin de satisfacerlas e, idealmente, superarlas. Las encuestas sobre la satisfacción del cliente han sido parte integral de las prácticas de organización de los negocios de programas de relación con los clientes. Permiten a una empresa obtener opiniones críticas de las necesidades y requerimientos de los clientes y del nivel de satisfacción de los clientes con los productos contratados y servicios ofrecidos por la empresa. La empresa en estudio pertenece a la industria aseguradora, la cual participa en las siguientes líneas de negocio de la industria de los Seguros de Vida: Rentas Vitalicias y Rentas Privadas, Seguros Colectivos, Seguros Masivos, Seguros de Vida, Protección, Ahorro, Créditos de Consumo y APV. No hay feedback del cliente con respecto a la atención recibida, ya sea al visitar una sucursal, llamar al Contact Center o ingresar a la página Web de la compañía. La única herramienta disponible para medir el grado de satisfacción de los clientes es a través de una encuesta telefónica realizada por una consultora una vez a fin de año. Algunas de las limitaciones de la encuesta telefónica son la periodicidad de realización, sus costos, la existencia de un intermediario y lo más importante, el desfase que puede existir entre la interacción del cliente con la compañía y el momento en que se realiza la encuesta, además del tamaño de la muestra. Con el objetivo de medir la satisfacción de los clientes al interactuar con la compañía, se generó el envío de la Encuesta de Satisfacción de Cliente a través de email. La herramienta utilizada para el diseño, construcción y envío de la encuesta fue a través del CRM de Oracle y su herramienta de marketing. El CRM de Oracle es la herramienta utilizada por la compañía para gestionar las relaciones con los clientes. El envío de la Encuesta de Satisfacción al Cliente correspondió al primer envío realizado directamente por el área de marketing y fue la primera actividad realizada a través de la herramienta CRM y su módulo de marketing. Además de medir la satisfacción, se obtuvo un listado de iniciativas sugeridas por los clientes, las cuales, en caso de ser implementadas, permitirían mejorar su satisfacción con la atención brindada por la compañía.
Franza, Richard Martin. "Strategic investment in changeover flexibility for high volume production facilities : an interface between operations and marketing." Diss., Georgia Institute of Technology, 1997. http://hdl.handle.net/1853/30289.
Full textChehayeb, Makarem Suzanne. "Emotions and Cognitions in Consumer Health Behaviors: A Model of Hope and Control Applied to Chronic Illnesses." Diss., Temple University Libraries, 2010. http://cdm16002.contentdm.oclc.org/cdm/ref/collection/p245801coll10/id/96030.
Full textPh.D.
This dissertation examines the effects of hope and perceptions of control on compliance and satisfaction with medical regimens recommended to patients living with a chronic illness. The present research advances a model that attempts to predict compliance health behaviors and satisfaction with health treatments by incorporating perceptions of control conceptualized using locus of control and self-efficacy, and hope as identified by appraisal theories of emotions and measured using the Herth Hope Index. The proposed model is empirically tested in the context of a lifestyle changing chronic illness: Diabetes Type II. The concept of `perceptions of control' constitutes a central component of most social cognition models and its positive effects on health have been well documented in the literature. However, in health care services, customers experience illness, pain, uncertainty, fear and mainly perceived lack of control. What happens when patients experience loss of control? Does this explain the low compliance levels that we witness today? What if patients experience loss of control, but have high levels of hope? Hope has been associated with higher medical regimen adherence and higher levels of satisfaction. People need hope and manage to have it even in the worst circumstances. In an attempt to answer these questions, the basic premise of the formulation offered here is that the emotion of hope can play an important mediating role between perceptions of control and health behavior and health service evaluation. The empirical findings of this dissertation are mainly based on cross-sectional panel survey data from 222 Diabetes Type II patients, multiple regression analyses, and structural equation procedures following mediation analysis guidelines. The data analyses results from testing three competing models about the dynamics between hope and control support the role of hope as a mediator between perceptions of control dimensions and compliance and satisfaction with the medical treatment. In particular, the results revealed that hope mediates the effects of self-efficacy and doctors health locus of control on compliance and satisfaction. It appears that individuals have higher levels of hope only to the extent that they believe they are capable of performing the actions required by their Diabetes Type II treatment, and/or that their health outcomes are under the control of powerful doctors. These two dimensions of control lead to higher levels of compliance and satisfaction with the treatment regimen through hope. The developed model contributes to transformative consumer research by assisting in solving the challenge of patient compliance with recommended health behaviors. The low levels of compliance across various medical conditions and the increasing rate of people suffering from chronic illnesses constitute pressing research concerns in consumer research. The current research enhances the understanding of compliance behaviors and satisfaction with health services by exploring two of their potential antecedents: hope and perceptions of control; and it represents a step towards enhancing consumer health and well-being.
Temple University--Theses
Kraft, David J. "A needs asses[s]ment of risk control services for Rotterdam International Safety Center, the Netherlands." Online version, 1999. http://www.uwstout.edu/lib/thesis/1999/1999kraft.pdf.
Full textBarbé, Sebastián. "Decisiones de precio y efecto placebo no deseado." Tesis, Universidad de Chile, 2014. http://repositorio.uchile.cl/handle/2250/136631.
Full textAutor no envía autorización para el acceso a texto completo de su documento
El efecto placebo ha sido ampliamente estudiado en el área médica dónde ha sido definido como una aparente mejora en la salud que no se debe a ningún tratamiento en particular, sino a la creencia del paciente de que mejorará o será curado (Borsook & Becerra, 2005). Este efecto ha sido utilizado en diversos ámbitos del área de la salud, como en la curación de heridos de guerra, la determinación de la efectividad de ciertos narcóticos, y como una manera legítima de tratar ciertas condiciones como el asma, cáncer, alergias, insomnio, entre otras (Crow, 2006). El efecto placebo ha sido parte del espectro de estudios e investigaciones del Marketing. Shiv, Carmon y Ariely (2005) demuestran que el precio que los consumidores pagan por una bebida energética no sólo afecta el beneficio percibido del producto, sino que también afecta la eficacia de éste. En otras palabras, aumentando el precio del producto, dejando todo lo demás constante, podría incrementar la eficacia del mismo. Es interesante notar la diferencia del efecto placebo típicamente estudiado, el cual tiene como frontera de análisis el área perceptual de los individuos, (Ej: Vino más caro, es percibido de mejor calidad que uno más barato), con el presente caso, donde se analiza su impacto en el comportamiento de los individuos. La variable dependiente del estudio es una medida de desempeño cognitivo, la cual actúa como medición de la eficacia de las bebidas energéticas según el “claim” transversal en toda la categoría, el cual se asocia con la mejora del desempeño mental, cognitivo, estado de alerta, vigilia, entre otros. En la presente investigación, se replica el experimento de Ariely y colegas (2005) con un nivel adicional de precios y se estudia la mediación de variables como la actitud hacia la marca y el rol de las expectativas de respuesta en relación al desempeño del producto utilizado. El autor del estudio encuentra evidencia empírica para un cumplimiento parcial de un efecto placebo negativo o no deseado en una de las condiciones particulares del diseño experimental factorial. La investigación adiciona datos empíricos acerca del efecto placebo en una muestra altamente familiarizada con el producto y que corresponde a un segmento importante en las estrategias de marketing de las compañías involucradas en esta categoría de producto. Se discuten además, implicancias estratégicas y éticas para el marketing que aportan al debate de las decisiones de precio en una industria que utiliza esta variable como señal de calidad y reflejo de status por parte de sus productos comercializados.
Young, Melissa Martin 1963. "Possession centrality to self, perceptions of control, and the experience of disposition." Thesis, The University of Arizona, 1990. http://hdl.handle.net/10150/277253.
Full textTheingi. "The influence of marketing control and a resource-based view (RBV) on export performance of SMEs in Thailand." University of Western Australia. Marketing Discipline Group, 2008. http://theses.library.uwa.edu.au/adt-WU2008.0203.
Full textPennock, Pamela Ehresman. "Public health, morality, and commercial free expression : efforts to control cigarette and alcohol marketing, 1950s-1980s /." The Ohio State University, 2002. http://rave.ohiolink.edu/etdc/view?acc_num=osu1486402544589703.
Full textKhenfer, Jamel. "Trois essais sur l'influence des agents externes de contrôle sur la poursuite du but du consommateur : de la religion aux marques." Thesis, Aix-Marseille, 2015. http://www.theses.fr/2015AIXM1067.
Full textPeople are often reminded that influential external entities are by their side while they pursue important personal goals. In the context of reduced personal control, feeling their presence compensate for the realization of one’s own limitations when it comes to producing desired outcomes and avoiding undesired ones. Such reminders make people feel confident that there is structure and order in the world and help them cope with the anxiety inducing fear of randomness and chaos. In other words, when people feel that they do not have control over the pursuit of a goal, perceiving that overall “things are under control” because of the intervention of external agents promote the belief that actions and outcomes are interconnected. Just as religion often reminds believers that a deity is by their side, brands often explicitly remind their customers of their presence for goals they are pursuing. However, one may question the relevance of such a tactic. Prior work has provided extensive evidence showing that promoting influential external agents was detrimental to individuals’ willingness to take goal-directed actions (e.g., reactance and social loafing). In this dissertation, we examine this contradiction. We propose and test a theoretical reconciliation based on three researches. In doing so, we develop the notion of functional homology between religion and brand by arguing and demonstrating that both an interventionist deity and an interventionist brand serve the basic need for order and structure when people deal with a control threat. We further discuss the limitations of this work, directions for further research and the implications for marketing practice
Kong, Chim Chan. "Project management control : a case study of the Macau Water Supply Company Limited (S.A.A.M.)." Thesis, University of Macau, 2000. http://umaclib3.umac.mo/record=b1636727.
Full textHo, Ming Shen. "How unexpected factors impact goal pursuit." University of Cincinnati / OhioLINK, 2019. http://rave.ohiolink.edu/etdc/view?acc_num=ucin1560867233289766.
Full textHerrada, B. Patricio, and F. Claudio Rojas. "Plan estratégico de marketing: servicio intradomiciliario SMAPA-HOGAR." Tesis, Universidad de Chile, 2005. http://www.repositorio.uchile.cl/handle/2250/111207.
Full textNo disponible a texto completo
Los servicios sanitarios constituyen prestaciones básicas vinculadas al bienestar social, por cuanto desempeñan un papel fundamental para la salud de las personas y el adecuado desarrollo de las actividades productivas del país. En 1989 se realizó una reestructuración completa de la industria sanitaria, la cual contempló la creación de varios cuerpos legales complementarios; La Ley General de Servicios Sanitarios (DFL N°382), que definió las reglas para solicitar y otorgar las concesiones de servicios sanitarios y las condiciones para su explotación. El DFL Nº 70, que fijó las normas para determinar las tarifas de cada empresa concesionaria bajo criterios de eficiencia económica y autosuficiencia financiera, y la Ley 18.902, que creó la Superintendencia de Servicios Sanitarios fijando su estructura y atribuciones. En estos años también se promulgó la ley sobre subsidios al consumo de agua potable. A partir de la creación de las empresas en el año 1989, éstas iniciaron un proceso de “empresarización”, orientado a generar incentivos y esquemas de operación de tipo empresarial, lo que evidentemente ha redundado en un aumento de la eficiencia y productividad de las mismas. En términos generales se puede sostener que las empresas sanitarias operan bajo concesiones otorgadas por el Estado, lo que las compromete a entregar servicio a toda persona dentro de su área de concesión. El operador tiene derecho a explotar dicha concesión por un período de tiempo indefinido y cobrar a sus clientes por los servicios brindados.
Li, Alex Sai Hoi. "To stop or not to stop? - Investigating the differential effects of two self-control stategies on self-regulatory resource depletion." University of Sydney, 2010. http://hdl.handle.net/2123/6410.
Full textSelf-regulation is a vital function to humanity, and is an important factor in the dominant paradigm of consumer research, whereby consumer decisions are characterised by the battle between long- and short-term interests. The current research examined the relative effectiveness of two self-regulatory strategies: stopping an already-commenced consumption episode, or to not commence one at all. Traditional economic theories, including the principle of diminishing marginal utility, would predict that not starting is harder to accomplish; whereas a proposal by Thaler (1983) suggests that not starting is in fact the optimal strategy. Two studies were conducted whereby participants were asked to either perform a less-favoured task and resist from starting a more-favoured one (Not Start), or to cease performing a more-favoured task to complete the less-favoured task (Stop). Study 1 found that Stop was more difficult than Not Start, which tentatively supported Thaler’s argument; however there was an explanation which could not be ruled out, namely the psychological distance of the anticipated second task. Study 2 addressed this issue by manipulating that factor by incorporating it into the experimental design. It was found that Not Start became as depleting as Stop when psychological distance of the second task was reduced. This research contributed to the literature by establishing a boundary condition upon the strength model of self-regulatory resource depletion, and adds to the discussion on the descriptive validity of the principle of diminishing marginal utility.
Fox, Paul Brian. "Creation and Control in Business Ecosystems." Doctoral thesis, Universitat Ramon Llull, 2013. http://hdl.handle.net/10803/117680.
Full textLas plataformas y los ecosistemas representan modelos cada vez más ubicuos para organizar la actividad económica en sectores empresarial y tecnológico. Esta tesis representa un avance en la explicación de los fenómenos observados en dos ecosistemas distintos: programas de marketing de afiliación y software empresarial. El objetivo empresarial práctico y global para cada uno de los ecosistemas es entender cómo empresas centrales en cada ámbito gestionan los esfuerzos cientos o incluso miles de colaboradores cuyo trabajo gira en torno a la plataforma de la compañía principal. Esta tesis pretende llenar varios vacíos de la literatura existente. En primer lugar, las investigaciones previas sobre los límites organizativos se han basado principalmente en teorías aisladas, como la economía de costes de transacción. En la tesis, complementamos estas teorías con las teorías más recientes sobre plataformas y ecosistemas, y ofrecemos más nociones teóricas y la ampliación del tema basándonos en nuestras observaciones empíricas. Sugerimos que existe una compensación fundamental entre la creatividad y el control central en plataformas o ecosistemas tecnológicos. La creatividad sin control puede llevar a una fragmentación excesiva y a una calidad variable, lo que podría crear una percepción general del ecosistema negativa, y podría afectar la capacidad de los contribuidores para desarrollar sus actividades de manera rentable. Además, existe el riesgo de que la actividad no regulada de terceras partes pueda llevar el desarrollo del ecosistema en direcciones incompatibles con la visión del patrocinador central. Por otro lado, unos mecanismos de control excesivos o mal diseñados pueden dañar la creatividad y la innovación, así como la salud y el crecimiento del ecosistema. En segundo lugar, argumentamos que la investigación sobre los mecanismos de gobierno y control está menos desarrollada o madura que el discurso sobre las fases de creatividad, y es necesario prestarle atención para entender esta interdependencia fundamental entre la creatividad y el control. En tercer lugar, sostenemos que las investigaciones anteriores han tendido a considerar los ecosistemas tecnológicos como homogéneos, asumiendo que la gobernanza es uniforme para todas las partes. Proponemos que existe la necesidad de realizar una investigación empírica que adopte un punto de vista más sutil de la gobernanza de ecosistemas tecnológicos, que reconozca que los roles de los participantes varían y, lo más importante, que la gobernanza debe abarcar la heterogeneidad en todo el ecosistema, incluso aquellos roles parecidos. Por último, gran parte de la literatura existente vinculada a las relaciones entre empresas ha tendido a centrarse o en la creación o en el control, pero son necesarios estudios empíricos más detallados que traten sobre la tensión entre estas dos fuerzas. Esta tesis realiza varias contribuciones a la teoría existente, incluidas unas importantes observaciones empíricas en dos ecosistemas empresariales grandes y complejos, y el desarrollo teórico referente a los esfuerzos de las empresas principales en dichos ecosistemas para alentar la generatividad de terceras partes manteniendo un grado de control sobre sus contribuciones a la plataforma central.
Platforms and ecosystems represent increasingly ubiquitous models for organizing economic activity in business and technology. This thesis represents an effort to explain observed phenomena in two distinct ecosystems: affiliate marketing programs and business software. The overall practical business objective for each is to understand how the core firm(s) in each domain manage the efforts of hundreds or even thousands of contributors whose work centers around the core company's platform. This thesis addresses several gaps in the literature. First, prior research on organizational boundaries has relied primarily on single theories such as transaction cost economics. We complement TCE with the more recent theories of platforms and ecosystems, offering further theoretical grounding and extension based on our empirical observations. We suggest that there is a fundamental tradeoff between creativity and control salient in technology platforms or ecosystems. Creativity without control can lead to excessive fragmentation and variable quality, which could create a negative overall perception of the ecosystem, and could affect the ability of niche contributors to profitably develop their activities. In addition, there is the risk that unregulated third-party activity may take ecosystem development in directions inconsistent with the vision of the core sponsor. On the contrary, excessive control or poorly designed control mechanisms can hurt creativity and innovation, also damaging the health and growth of the ecosystem. Second, we argue that research on governance and control mechanisms is less developed or mature than discourse on creativity phases, and therefore warrants attention in order to understand this critical interdependence between creativity and control. Finally, we contend that prior research has tended to view technology ecosystems as homogeneous, assuming that governance is uniform for all parties. We propose that there is a need for empirical research which adopts a more subtle view of technology ecosystem governance, acknowledging that participant roles vary, but more importantly, governance across the ecosystems must embrace heterogeneity, even for similar participant roles. Finally, much of the extant literature related to relationships between firms has tended to focus on either creation or on control, but there is a need for more detailed empirical studies which address the tension between these two forces. This thesis makes several contributions to extant theory, including substantial empirical observations in two large and complex business ecosystems, and theoretical development pertaining to efforts of core firms in such ecosystems to encourage third-party generativity while maintaining a degree of control over the third-party contributions to the core platform.
Ndou, Khangale Seth. "Marketing of agricultural produce with particular reference to vegetables:the case of small-scale farmers in the Northern Province." Thesis, University of Limpopo, 2001. http://hdl.handle.net/10386/2104.
Full textEriksson, Kristoffer, and Erik Kaplar. "ATT BYGGA OCH ÖVERFÖRA VARUMÄRKEN TILL INTERNET - En kvalitativ fallstudie av Getinge Infection Control och von Braun Sports Cars." Thesis, Halmstad University, School of Business and Engineering (SET), 2009. http://urn.kb.se/resolve?urn=urn:nbn:se:hh:diva-2838.
Full textTitle: To build and transport brands to the Internet – A qualitative case study of Getinge Infection Control and von Braun Sports Cars.
Seminar date: 2009-06-09.
Course/ subject: FÖ6016, Degree Project Undergraduate level, 15 University Credits Points (ECTS).
Authors: Kristoffer Eriksson and Erik Kaplar.
Advisor: Navid Ghannad.
Key words: Branding, I- branding, Internet Marketing, Internet, Getinge Infecton Control and von Braun Sports Cars.
Purpose: The degree project purpose is to gain better knowledge and get greater understanding in how the banding process in B2B and B2C is followed out. We will examine if there is any differences between the two contexts and examine why. Finally we will examine and try to get a greater knowledge in how the companies transport their brand to the Internet.
Theoretical perspectives: The theory opens with the differences between the business contexts B2B and B2C. This is followed by Bergstrom’s (2000) and Melin’s (2006) theories of classical branding and finally how this is transported to the Internet with the 7C model.
Methodology: In order to pursue our purpose a qualitative case study with a deductive effort has been chosen. The case study include two corporations that match our deliminations.
Empirical foundation: Based on the theoretical perspectives the interviews has been performed with employees at both corporations. To the Getinge Infection Control case the corporations Brand manager and one of the project managers responsible for IT was interviewed. The second corporation is von Braun Sports Cars. The owner/ founder of the company and the CEO has been interviewed for the study. The two corporation’s homepages and one internal document has also been examined.
Conclusions: The study shows that there are differences in both branding and how this is transported to the Internet. The differences are not based on the business contexts but rather on other factors like size, resources and priorities within the corporations. The study also emphasizes the importance of basic branding before it can be transported to the Internet.
Hawkins, Rebecca. "The planning and management of tourism in Europe : case studies of planning, management and control in the coastal zone." Thesis, Bournemouth University, 1992. http://eprints.bournemouth.ac.uk/400/.
Full textCuro, Palian Jackeline Yuri, and Prada Ana Lucía Figueroa. "Sistema de costeo abc como herrramienta para mejorar la competitividad de una empresa de electrodomésticos." Bachelor's thesis, Universidad Peruana de Ciencias Aplicadas (UPC), 2018. http://hdl.handle.net/10757/623820.
Full textIntroduction This research work has been carried out with the purpose that the company ELECTRODOM SA contemplates the allocation of costs efficiently, so that it is possible to identify activities that contribute to the improvement of competitiveness, to the improvement of operational control and creation of value. In line with the above, we emphasize that the research carried out aims to provide Senior Management with tools that can help ELECTRODOM S.A to opt for an integrated management and costing system based on activities. Purpose and scope The objective of this Professional Sufficiency Work requires finding a solution to the problem. How does the ABC Costing System improve the competitiveness of ELECTRODOM S.A? In the light of the information gathered with the field work carried out, we intend to demonstrate the results obtained. To give truth to the before mentioned, it is necessary to detail that the methodology of application of this research work is governed by the following steps: Project Development Plan, Business Knowledge, Resource Awareness, Resource Pool, Identification of Products and Clients, Determination of Activities, Activities Pool, Inducers of Cost of Resources, Inducers of Cost of Activities and Objects of Costs Finally, it is also important to indicate that an experimental type design has been established as a research methodology, whose non-probabilistic approach corresponds to the convenience type. Because the data collection will be according to the qualitative approach. Conclusions and recommendations Finally, we will present the conclusions and the recommendations about the investigation in ELECTRODOM S.A.
Tesis
Murthy, Nagesh Narasimha. "The manufacturing, marketing, and design interface : implications for manufacturing planning and control in an assemble-to-order environment." Connect to resource, 1997. http://rave.ohiolink.edu/etdc/view.cgi?acc%5Fnum=osu1261400836.
Full textPedro, Gonçalo Cordeiro Vaz. "Marketing pessoal : impacto das caracteristicas de personalidade e das atitudes de procura de emprego." Master's thesis, Instituto Superior de Economia e Gestão, 2013. http://hdl.handle.net/10400.5/6277.
Full textO constante aumento da formação académica da população e a cada vez menor oferta de emprego do mercado de trabalho, têm vindo a fazer com que os níveis de competitividade em contexto de procura de emprego tenham atingido hoje níveis bastante elevados. Assim, é cada vez mais natural que uma pessoa que esteja à procura de um emprego sinta uma maior necessidade de se preparar para esta procura, por forma a destacar-se dos demais. Apercebendo-nos desta tendência, surgiu-nos o interesse de estudar qual o papel do Marketing Pessoal neste contexto competitivo de procura de emprego. O principal objetivo desta dissertação, é então perceber qual o impacto de algumas características de personalidade (Autoestima, Proatividade e Locus de Controle), do perfil sociodemográfico da pessoa (Género, Idade e Situação de Emprego) e de algumas atitudes de procura de emprego (Indecisão de Carreira e Autoeficácia na procura de emprego) na forma como cada um trabalha o seu Marketing Pessoal em contexto de procura de emprego. Com este estudo, concluímos que as características de personalidade (Locus de Controle e Autoestima), o perfil sociodemográfico da pessoa (Idade, Género e Situação de emprego) e as atitudes de procura de emprego (Autoeficácia na Procura de Emprego e Indecisão de Carreira) influenciam a foram e a frequência como cada pessoa pratica o seu Marketing Pessoal.
The constant increase of the academic population and the decrease of jobs offer heightened the levels of competitiveness in the labor market. As a result, is ever more common for individuals in search of employment to feel the need to make themselves standout from their competition. Awareness of this new tendency sparked in us the interest to understand the role of Self Marketing in the currently extremely competitive job search world. The main goal of this dissertation is to understand the impact of some personality characteristics (self-esteem, proactivity and Locus of Control), the demographic profile of the individual (gender, age, Job Status) and the Job Search Attitudes (Career Indecision e Job Search Self-efficacy), related to the management of Self Marketing in a job search context. With this study we can conclude that the personality characteristics (Locus of Control and Self-esteem), the demographic profile of the individual (age, gender and Job Status) and the Job Search Attitudes (Job Search Self-Efficacy and Career Indecision) influences the shape and frequency how each person practices his/her Personal Marketing.
McGarrie, Brian. "A framework for the selection and implementation of production planning and control systems for small manufacturing companies." Thesis, Liverpool John Moores University, 1996. http://researchonline.ljmu.ac.uk/5566/.
Full textChien, Jui-Yu. "The future and outlook of alternative fuel bus industry and its marketing strategy." CSUSB ScholarWorks, 2002. https://scholarworks.lib.csusb.edu/etd-project/2332.
Full textAntún, Cecilia Elena. "Plan de negocio de using control, winning solutions." Bachelor's thesis, Universidad Nacional de Cuyo. Facultad de Ciencias Económicas, 2011. http://bdigital.uncu.edu.ar/5287.
Full textFil: Antún, Cecilia Elena. Universidad Nacional de Cuyo. Facultad de Ciencias Económicas.
Garcés, Mogrovejo Jorge Luis. "Adaptación del círculo de calidad a un proceso de evaluación de campañas de facturación con tarjetas de crédito en el área de marketing de una entidad financiera." Bachelor's thesis, Universidad Peruana de Ciencias Aplicadas (UPC), 2015. http://hdl.handle.net/10757/581452.
Full textTesis
Bertscher, Adam. "Exploring the complex policy formulation process of the draft Control of Marketing of Alcoholic Beverages Bill in South Africa." Master's thesis, University of Cape Town, 2017. http://hdl.handle.net/11427/25197.
Full textNguyen, Viet Thang. "Marketing Strategy for Market Entry of Škoda Auto Group to the Vietnamese Market." Master's thesis, Vysoká škola ekonomická v Praze, 2010. http://www.nusl.cz/ntk/nusl-74562.
Full textJiang, Ying. "Affect, perceived service quality, and satisfaction : assessing the moderating role of service setting." HKBU Institutional Repository, 2001. http://repository.hkbu.edu.hk/etd_ra/308.
Full textDingus, Rebecca. "Recognizing uncertainty and managing appropriately| How should sales managers do it?" Thesis, Kent State University, 2014. http://pqdtopen.proquest.com/#viewpdf?dispub=3618901.
Full textThis dissertation explores the effects of sales managers' behaviors on sales force performance, given various situations that sales forces face. Using a structure-conduct-performance framework, the most appropriate behaviors that sales managers should engage in are determined by assessing performance relative to sales managers' conduct in the presence of varied structural factors.
Assuming that a sales manager's conduct varies based on the structural (i.e., situational) variables facing a sales force, a framework of transaction cost economics is used to identify the structural variables of transaction specific assets and uncertainty (both external and internal). As these structural conditions vary, the appropriateness of particular sales manager behaviors also changes. Sales manager conduct is considered with respect to (1) sales manager's control (behavior-based, outcome-based) of the sales force, (2) sales manager's trust in the sales force, and (3) a sales manager's adaptability to the sales force and related situations. Unique conceptualizations are provided for both control (challenging its traditional single continuum) and adaptability of the sales manager (extending beyond adaptive selling behavior). The sales force is the unit of analysis and, accordingly, performance is assessed as sales force performance.
Thirteen hypotheses are formed to predict relationships between the structure, conduct, and performance variables. Using self-assessed, sales manager data, they are empirically tested. A survey created by adapting scales from the literature assesses the structural conditions sales managers are facing, the behaviors in which they engage, and how their sales forces perform. Participating sales managers were recruited through two university sales centers and through social ties. Respondents in the sample represent large, reputable firms in several different countries. The data was analyzed using structural equation modeling (SEM) with several competing models. As comparisons are made at the sales force level, this dissertation introduces a new unit of analysis to the sales literature.
The study's hypotheses are largely confirmed. Findings indicate that sales managers' control, trust, and adaptability positively influence the sales force's performance; additionally, a moderating effect indicates that uncertainly influences the effect of control on sales force performance. Further identifying the important role of uncertainty, this dissertation is a springboard for additional analyses. This dissertation provides contributions to both theory and practice with its unique conceptualizations of conduct variables and its complex, integrative model.
Pinho, Jose Carlos M. R. "Control and autonomy of strategic marketing decisions : a study of the subsidiaries of financial services organisations in Portugal and Spain." Thesis, University of Warwick, 2001. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.391882.
Full textFernández, Quinteros Jorge Ignacio. "Rediseño del proceso de generación de campañas de marketing directo en segmento prepago de una empresa de telecomunicaciones." Tesis, Universidad de Chile, 2015. http://repositorio.uchile.cl/handle/2250/132174.
Full textIngeniero Civil Industrial
Claro Chile S.A. es el tercer participante del mercado de telefonía móvil a nivel nacional, otorgando servicios de telefonía móvil, telefonía fija, tv paga e internet tanto para clientes personas, clientes empresas y corporaciones. Dado el alto nivel de competitividad existente en la industria de las telecomunicaciones, la gestión de la cartera de clientes en términos de consumo, permanencia y nivel de satisfacción es fundamental para lograr una mejor relación entre el cliente y la compañía. Esa es precisamente la tarea del Área de Fidelización Prepago, la que realiza mediante el desarrollo de campañas de marketing directo orientadas a los clientes Prepago. Las tasas de efectividad promedio de dichas campañas alcanzan un 9% promedio, inferiores a las obtenidas por la industria internacional de telecomunicaciones, cuyas mejores prácticas de segmentación y generación de campañas le permite alcanzar un 12% promedio. El objetivo de esta memoria es rediseñar el proceso de generación de campañas de marketing directo para aumentar sus tasas de efectividad e ingresos Prepago, con el propósito de alcanzar tasas de efectividad similares a las de la industria internacional. Se utiliza el modelo DMAIC, el cual consiste en el desarrollo de 5 etapas: Definición, Medición, Análisis, Mejora y Control, las cuales permiten diagnosticar la situación actual, medir los resultados actuales del proceso, analizar sus resultados y realizar experimentos para comprobar el nivel de influencia de las causas en la variable objetivo, diseñar una propuesta de mejora que se haga cargo de estas oportunidades identificadas y finalmente el desarrollo de métricas que contribuyan a mantener el proceso rediseñado bajo control. Producto del análisis, se propone la inclusión de dos nuevas herramientas de segmentación, en conjunto con la reestructuración de actividades del proceso de generación de campañas para reducir variabilidad e ineficiencia y al mismo tiempo potenciar el análisis del comportamiento de consumo de los clientes. Acorde a dicha reestructuración se propone la inclusión de 2 nuevos analistas para desarrollar dichas actividades. A partir de la implementación de las herramientas de segmentación entre los meses de Julio y Octubre del 2014, y del desarrollo de campañas focalizadas para cada segmento, se logra una tasa de efectividad promedio mensual de 10,0%, 10,3%, 12,6% y 12,98% respectivamente.
Njoroge, Lydia. "From Property to Person: Understanding the Mediating Role of Control on Ovulation in the Female Consumer Experience." Thesis, University of North Texas, 2019. https://digital.library.unt.edu/ark:/67531/metadc1538790/.
Full textRosewater, Alysse. "Coordination of manufacturing, marketing, and R&D for strategic success : investment in facility changeover flexibility and new product development cycle time reduction." Diss., Georgia Institute of Technology, 1997. http://hdl.handle.net/1853/30085.
Full textCarrasco, Aguado César Augusto. "Plan de Marketing para una Empresa Industrial Fabricante de Resistencias Eléctricas Industriales." Tesis, Universidad de Chile, 2008. http://www.repositorio.uchile.cl/handle/2250/101993.
Full textCraig, Ryan R. "A quality function deployment methodolgy for product development." Ohio : Ohio University, 2009. http://www.ohiolink.edu/etd/view.cgi?ohiou1250171415.
Full textGomes, Roger. "The influence of just-in-time systems on physical distribution channel performance: an experiment utilizing a dynamic simulation decision support system." Diss., Virginia Polytechnic Institute and State University, 1988. http://hdl.handle.net/10919/53696.
Full textPh. D.
Bluhme, Hugo, and Jenny Lidman. "Please Mind The Gap : A study of the relation between green marketing outreach and consumer decision-making." Thesis, Uppsala universitet, Företagsekonomiska institutionen, 2021. http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-447501.
Full textVičiūtė, Rasa. "Bendradarbiavimo kūrimo, kaip pokyčių valdymo, metodologiniai aspektai tenkinant specialiuosius ugdymosi poreikius bendrojo lavinimo mokykloje." Master's thesis, Lithuanian Academic Libraries Network (LABT), 2006. http://vddb.library.lt/obj/LT-eLABa-0001:E.02~2006~D_20060606_102437-21519.
Full textKanapickienė, Rasa. "Įmonių vidaus kontrolės sistema transformacijų procese: kūrimas, raida, problemos." Doctoral thesis, Lithuanian Academic Libraries Network (LABT), 2009. http://vddb.library.lt/obj/LT-eLABa-0001:E.02~2009~D_20090408_085042-89042.
Full textIn the market environment every company is seeking to obtain and maintain the best market share. One of the mechanisms in achieving this goal is an effective internal control of the company. With growing competition, fast development and introduction of new technologies, progressing complexity of business projects, and enlarging business diversity, company management is becoming increasingly more complicated. Consequently, company internal control is becoming a more and more complicated task. A good company internal control system is one of the guarantees of effective company business. Following Lithuanian accession to the EU the economy grows fast and organisations look for new courses of action, expand the scope of their activities and thus face new types of risk. To achieve the best possible results a company must exploit all possible resources. Under such circumstances it may be difficult to acquire a competitive potential in the European Union unless there is an efficient internal control in place. Huge financial scandals of the end of the 20th century, such as Enron, WorldCom, Ahold, Parmalat, etc. made it obvious that companies without an internal control system are destined to die. Moreover, those bankruptcy cases revealed insufficient regulation of internal control. The current global crisis showed that corporate internal control failed to reveal major business risks faced by companies and to minimize such risks to an acceptable level. Likewise, corporate... [to full text]