Dissertations / Theses on the topic 'Marketing control'
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Мареха, Ірина Сергіївна, Ирина Сергеевна Мареха, and Iryna Serhiivna Marekha. "Marketing pollution control." Thesis, Видавництво СумДУ, 2007. http://essuir.sumdu.edu.ua/handle/123456789/7988.
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The problem of pollution control is an illuminating example of how governments in a market economy can harness the marketplace mechanisms of supply and demand to address a critical issue confronting the entire society.
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Hui, Michael King-Man. "Perceived control, crowding and consumer satisfaction in service industries." Thesis, London School of Economics and Political Science (University of London), 1988. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.283591.
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Sacsara, Boza Karen Vanessa. "El control de inventarios y el costo de servicio de la empresa Marketin y Participaciónes S.A. Huancayo." Bachelor's thesis, Universidad Continental, 2018. http://repositorio.continental.edu.pe/handle/continental/4467.
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El presente trabajo titulado El control de inventario y el costo de servicio de la empresa Marketin y participaciones S.A. – Huancayo, tiene como propósito determinar el método de valuación de inventario adecuado para la determinación del costo de servicio en la Empresa Marketin & Participaciones S.A; teniendo en cuenta que es una empresa de servicios que se dedica a la limpieza integral, jardinería, saneamiento ambiental, por lo cual es muy importante contar con un costo de servicios eficiente que permita costear de manera razonable. Mediante una comparación entre el costeo realizado por la empresa de manera empírica y los costos por órdenes de servicio.
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Leung, Ho-yin. "Stochastic models for optimal control problems with applications." Click to view the E-thesis via HKUTO, 2009. http://sunzi.lib.hku.hk/hkuto/record/B42841781.
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Pais, Gabriel Dias. "Order book modeling and control." Instituto Tecnológico de Aeronáutica, 2012. http://www.bd.bibl.ita.br/tde_busca/arquivo.php?codArquivo=2209.
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On 6th May 2010, the stock market experienced in few minutes a large price decline and recovery collectively known as the Flash Crash. A serie of events on financial market before and during the flash crash setted up a high volume of transactions and unbalanced order flow collapsing into a lack of liquidity. The ultimate effect of this event was a challenge to the investor';s confidence in the markets. The financial regulators, responsibles to maintain the integrity of the financial makets, must be ahead of technological advances and be prepared to handle with unbalanced order flow and illiquidity scenarios. This work presents a preliminary and innovative solution for financial regulators to manage unbalanced order flow and to control an Order Book based on assumptions of Control Theory. Empirical simulations showed that in a high frequency world, algorithms could be used to control an Order Book and deal with Automatic Traders and Market Makers regulating the economy of supply and demand by adjusting execution fees. Under a stress scenario, when the Order Book become too unbalanced, the control system may change the fees attempting to induce the market makers to assume the role of counterpart of the Order book. The new orders may tend to balance the order flow and therefore prevent the imminent illiquidity scenario. Case studies show that an Order Book control can be an useful tool to manage unbalanced order flow and to promote market integrity.
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Tang, Yangyi. "The effectiveness of underdog brand positioning : how inspiration drives low-control consumers' preference for underdog brands." HKBU Institutional Repository, 2020. https://repository.hkbu.edu.hk/etd_oa/818.
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Many marketers choose to position their brands as underdogs instead of top dogs in the marketplace. Research shows that underdog positioning may help marketers to create competitive advantages, although when and why consumers respond favorability to such positioning strategy is not fully understood. While a handful of studies found that underdog positioning is more effective than top-dog positioning for certain types of brands or consumers, little is known about how consumers'psychological state may influence their responses to underdog positioning. Existing literature on underdog positioning mainly attributes consumers' favorable responses to its ability to elicit empathy for the brand, neglecting the potential benefit that consumers can gain from their underdog support. To address these gaps, this thesis examines how personal control influences consumers' responses to underdog (vs. top dog) positioning. It was proposed that brands positioned as underdogs are preferred over those positioned as top dogs by consumers whose personal control is low because underdog positioning can inspire those consumers to restore their threatened control. Five experiments were conducted to test the hypotheses. Experiment 1 demonstrates that when consumers' personal control is low, consumers prefer brands positioned as underdogs over those positioned as top dogs. Experiment 2 uncovers the underlying mechanism of the observed effect: The relative preference for underdog positioning among low-control consumers occurs because the passion and determination exemplified in such positioning can inspire those consumers to cope with their loss or lack of control. In line with this mechanism, Experiment 3 provides supportive evidence that the acquisition of the brand positioned as an underdog, but not the acquisition of the brand positioned as a top dog, increases low-control consumers'feelings of control. The last two experiments show that low-control consumers' relative preference for underdog positioning is further moderated by both their shopping orientation and the causal attribution for their loss of control. The findings of this thesis contribute to the growing research on underdog positioning and customer inspiration, and the results have practical implications for marketers in terms of effectiveness of marketing communications.
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Buechner, Bryan M. "Downside of Self-Control." University of Cincinnati / OhioLINK, 2020. http://rave.ohiolink.edu/etdc/view?acc_num=ucin1593171428998524.
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Miao, Chenjie. "Salesforce control systems an integrated approach /." Diss., Columbia, Mo. : University of Missouri-Columbia, 2007. http://hdl.handle.net/10355/4811.
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Thesis (Ph. D.)--University of Missouri-Columbia, 2007.The entire dissertation/thesis text is included in the research.pdf file; the official abstract appears in the short.pdf file (which also appears in the research.pdf); a non-technical general description, or public abstract, appears in the public.pdf file. Title from title screen of research.pdf file (viewed on December 6, 2007) Vita. Includes bibliographical references.
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Leung, Ho-yin, and 梁浩賢. "Stochastic models for optimal control problems with applications." Thesis, The University of Hong Kong (Pokfulam, Hong Kong), 2009. http://hub.hku.hk/bib/B42841781.
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Sobbizadeh, Hibel. "Mobile Broadband: A Market Research." Thesis, Högskolan i Gävle, Avdelningen för ekonomi, 2011. http://urn.kb.se/resolve?urn=urn:nbn:se:hig:diva-8727.
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Abstract Title: Mobile Broadband: A Market Research Level: Thesis for Master of Business Administration in Marketing Management Address: University of Gävle Department of Business Administration 801 76 Gävle Sweden Telephone (+46) 26 64 85 00 Telefax (+46) 26 64 85 89 Web site http://www.hig.se Author: Hibel Sobbizadeh Supervisor: Maria Fregidou-Malama Date: 2010-01 Aim: This research is performed in order to investigate about Mobile Broadband (MB) market and the evolution of mobile broadband modems in this market. The aim is to find out how the MB market is developing and which MB modems are dominating the market at present and future time. The study describes the history behind the MB market and its present and future state where an increase of “internet connected” devices is almost inevitable. It at the same time discusses how the MB modems are developing from today‟s PC data cards and USB dongles to integrated modules in different devices. Method: The research is based on published and unpublished articles and data found on internet. Different search engines and databases such as Google and Gävle University library-databases are used to find various data. This empirical data is then connected to theory containing Marketing analysis, planning, implementation and control. The analysis 3 part (PEST) gives a picture of the Political, Economic, Social and Technological factors of the MB market, while the planning, implementation and control parts of the work give an overview of the threats and opportunities of the market and the strategies to overcome the problems and embrace the opportunities. Result & Conclusions: The study demonstrates that MB market has potential of becoming a successful market where devices with embedded module will be connected to internet anywhere at anytime. This requires cooperation from all the players in the value chain. The companies that choose and implement the best marketing and value chain cooperation strategies will be leaders of this future market. Suggestion for future research: One of the biggest challenges and limitations during the work of this study due to its newness was to find empirical data about MB market. As the time passes new information and statistics will make it easier for further research. As the technology is developing rapidly it is recommended to use the latest articles and statistics on internet when gathering new research material. Contribution of the thesis: This study contains valuable input to people and organizations who would like to get an overview of the MB and MB modem markets‟ development in the coming years. Key words: Mobile Broadband, PEST analysis, marketing planning, marketing strategy, marketing implementation, marketing control, embedded modules.
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Ausejo, Ayra Allan Paul, Vilela Sofía Elizabeth Canales, Peña Javier Antonio Gabriel Sandoval, and Palacios Milton Minor Watanabe. "First Control - GPS." Bachelor's thesis, Universidad Peruana de Ciencias Aplicadas (UPC), 2019. http://hdl.handle.net/10757/626227.
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En la actualidad, Lima Metropolitana, como capital del Perú, viene sufriendo un aumento exhaustivo de criminalidad, en especial en los robos de vehículos. Como consecuencia, en el peor de los casos, arrastra con muertes de personas que opusieron resistencia ante estos delitos. Por ello, este trabajo de investigación, brinda la solución ante esta problemática, éste es un dispositivo GPS, que será instalado en cualquier unidad vehicular motorizada. Además, con la función de monitorear en tiempo real el vehículo desde cualquier Smartphone o PC, con la posibilidad de apagar la unidad con un comando especial enviado desde estos dispositivos. De esta manera, se evita llegar a la confrontación con el criminal a la hora de salvaguardar la inversión del cliente, ya que solo se tendrá que usar cualquier celular o pc para bloquear el vehículo.
El dispositivo GPS, será importado desde China y EEUU, de esta manera se aprovecharán los TLC vigentes. Actualmente, se cuentan con todos los permisos necesarios de las entidades correspondientes para su importación. Por ello, se brindará un equipo y servicio a bajo costo y único pago. Por consiguiente, éste llega a ser un producto muy competitivo a comparación de la competencia, ya que estos ofrecen servicios semejantes pero con pagos fijos mensuales.
Finalmente se estima que la utilidad generada será del 75% por cada dispositivo vendido. Esta es una solución eficaz ante la delincuencia, que ofrece un uso personalizado, autónomo y a un bajo precio.Currently, metropolitan Lima, as the capital of Peru, has been suffering an exhaustive increase in crime, especially in vehicle thefts. As a consequence, in the worst case, it leads to deaths of people who opposed resistance to these crimes. Therefore, this research work provides the solution to this problem, this is a GPS device, which will be installed in any motorized vehicle unit. In addition, with the function of monitoring in real time the vehicle from any Smartphone or PC, with the possibility of turning off the unit with a special command sent from these devices. In this way, you avoid getting confronted with the criminal when it comes to safeguarding the client's investment, since you only have to use any cell phone or PC to block the vehicle. The GPS device will be imported from China and the US, thus taking advantage of the current FTAs. Currently, they have all the necessary permits from the corresponding entities for their importation. Therefore, a team and service will be provided at a low cost and with a single payment. Therefore, it becomes a very competitive product compared to the competition, since they offer similar services but with fixed monthly payments. Finally, it is estimated that the generated profit will be 75% for each device sold. This is an effective solution to crime, which offers personalized, autonomous use at a low price.
Trabajo de investigación
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Frias, Robles Luis Carlos, and Roque Katherine Elizabeth Serquen. "Evaluación de los procesos de comercialización en la Empresa C&C Música EIRL 2017-2018 para determinar las deficiencias operativas y diseñar controles internos que incrementen la rentabilidad." Bachelor's thesis, Universidad Católica Santo Toribio de Mogrovejo, 2019. http://hdl.handle.net/20.500.12423/2124.
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La presente investigación se enfocó en la problemática de los procesos de comercialización de la empresa C&C Música EIRL, por la ausencia de controles internos dentro de su organización y el control de mercaderías. Para lo cual se planteó el siguiente objetivo: Evaluar los procesos de comercialización y determinar las deficiencias operativas para diseñar controles internos e incrementar la rentabilidad. Para ello se utilizó el método teórico, con investigación de tipo aplicada de enfoque mixto y de diseño descriptivo simple no experimental, con el uso de las técnicas de entrevistas, cuestionario de control interno y el análisis documental. Como resultados se determinó que la empresa no tiene una buena organización, no hay orden en sus documentos, realiza compras de productos a precios altos por razones de emergencia y carece de un manual de funciones, políticas y procedimientos. Los indicadores financieros manifiestan un aceptable margen comercial, pero esta se ve absorbida por las obligaciones financieras. Se concluye que las deficiencias determinadas originaron una disminución en su rentabilidad, pero podría incrementarse este margen, si la importación fuera directa, ya que reduciría costos y no necesitaría de préstamos financieros. Es por ello que se diseñó un sistema de control interno y de manuales de políticas, funciones y procedimientos que permitan el control de sus procesos de comercialización.Tesis
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Espinoza, Romero Carolina Andrea. "Gestión de relaciones con los clientes y campañas de marketing: implementación de email marketing en una Compañía de Seguros." Tesis, Universidad de Chile, 2015. http://repositorio.uchile.cl/handle/2250/137870.
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Autor no autoriza el acceso a texto completo de su documento hasta el 14/12/2020.Magíster en Tecnologías de la Información
Las empresas buscan satisfacer a sus clientes. Esta es la clave del éxito para fidelizar al cliente y mejorar el beneficio de la empresa. Para lograr ese objetivo es necesario alinear sus actividades con las necesidades y expectativas del cliente, con el fin de satisfacerlas e, idealmente, superarlas. Las encuestas sobre la satisfacción del cliente han sido parte integral de las prácticas de organización de los negocios de programas de relación con los clientes. Permiten a una empresa obtener opiniones críticas de las necesidades y requerimientos de los clientes y del nivel de satisfacción de los clientes con los productos contratados y servicios ofrecidos por la empresa. La empresa en estudio pertenece a la industria aseguradora, la cual participa en las siguientes líneas de negocio de la industria de los Seguros de Vida: Rentas Vitalicias y Rentas Privadas, Seguros Colectivos, Seguros Masivos, Seguros de Vida, Protección, Ahorro, Créditos de Consumo y APV. No hay feedback del cliente con respecto a la atención recibida, ya sea al visitar una sucursal, llamar al Contact Center o ingresar a la página Web de la compañía. La única herramienta disponible para medir el grado de satisfacción de los clientes es a través de una encuesta telefónica realizada por una consultora una vez a fin de año. Algunas de las limitaciones de la encuesta telefónica son la periodicidad de realización, sus costos, la existencia de un intermediario y lo más importante, el desfase que puede existir entre la interacción del cliente con la compañía y el momento en que se realiza la encuesta, además del tamaño de la muestra. Con el objetivo de medir la satisfacción de los clientes al interactuar con la compañía, se generó el envío de la Encuesta de Satisfacción de Cliente a través de email. La herramienta utilizada para el diseño, construcción y envío de la encuesta fue a través del CRM de Oracle y su herramienta de marketing. El CRM de Oracle es la herramienta utilizada por la compañía para gestionar las relaciones con los clientes. El envío de la Encuesta de Satisfacción al Cliente correspondió al primer envío realizado directamente por el área de marketing y fue la primera actividad realizada a través de la herramienta CRM y su módulo de marketing. Además de medir la satisfacción, se obtuvo un listado de iniciativas sugeridas por los clientes, las cuales, en caso de ser implementadas, permitirían mejorar su satisfacción con la atención brindada por la compañía.
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Franza, Richard Martin. "Strategic investment in changeover flexibility for high volume production facilities : an interface between operations and marketing." Diss., Georgia Institute of Technology, 1997. http://hdl.handle.net/1853/30289.
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Chehayeb, Makarem Suzanne. "Emotions and Cognitions in Consumer Health Behaviors: A Model of Hope and Control Applied to Chronic Illnesses." Diss., Temple University Libraries, 2010. http://cdm16002.contentdm.oclc.org/cdm/ref/collection/p245801coll10/id/96030.
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Business Administration/MarketingPh.D.
This dissertation examines the effects of hope and perceptions of control on compliance and satisfaction with medical regimens recommended to patients living with a chronic illness. The present research advances a model that attempts to predict compliance health behaviors and satisfaction with health treatments by incorporating perceptions of control conceptualized using locus of control and self-efficacy, and hope as identified by appraisal theories of emotions and measured using the Herth Hope Index. The proposed model is empirically tested in the context of a lifestyle changing chronic illness: Diabetes Type II. The concept of `perceptions of control' constitutes a central component of most social cognition models and its positive effects on health have been well documented in the literature. However, in health care services, customers experience illness, pain, uncertainty, fear and mainly perceived lack of control. What happens when patients experience loss of control? Does this explain the low compliance levels that we witness today? What if patients experience loss of control, but have high levels of hope? Hope has been associated with higher medical regimen adherence and higher levels of satisfaction. People need hope and manage to have it even in the worst circumstances. In an attempt to answer these questions, the basic premise of the formulation offered here is that the emotion of hope can play an important mediating role between perceptions of control and health behavior and health service evaluation. The empirical findings of this dissertation are mainly based on cross-sectional panel survey data from 222 Diabetes Type II patients, multiple regression analyses, and structural equation procedures following mediation analysis guidelines. The data analyses results from testing three competing models about the dynamics between hope and control support the role of hope as a mediator between perceptions of control dimensions and compliance and satisfaction with the medical treatment. In particular, the results revealed that hope mediates the effects of self-efficacy and doctors health locus of control on compliance and satisfaction. It appears that individuals have higher levels of hope only to the extent that they believe they are capable of performing the actions required by their Diabetes Type II treatment, and/or that their health outcomes are under the control of powerful doctors. These two dimensions of control lead to higher levels of compliance and satisfaction with the treatment regimen through hope. The developed model contributes to transformative consumer research by assisting in solving the challenge of patient compliance with recommended health behaviors. The low levels of compliance across various medical conditions and the increasing rate of people suffering from chronic illnesses constitute pressing research concerns in consumer research. The current research enhances the understanding of compliance behaviors and satisfaction with health services by exploring two of their potential antecedents: hope and perceptions of control; and it represents a step towards enhancing consumer health and well-being.
Temple University--Theses
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Kraft, David J. "A needs asses[s]ment of risk control services for Rotterdam International Safety Center, the Netherlands." Online version, 1999. http://www.uwstout.edu/lib/thesis/1999/1999kraft.pdf.
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Barbé, Sebastián. "Decisiones de precio y efecto placebo no deseado." Tesis, Universidad de Chile, 2014. http://repositorio.uchile.cl/handle/2250/136631.
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Tesis para optar al grado de Magíster en MarketingAutor no envía autorización para el acceso a texto completo de su documento
El efecto placebo ha sido ampliamente estudiado en el área médica dónde ha sido definido como una aparente mejora en la salud que no se debe a ningún tratamiento en particular, sino a la creencia del paciente de que mejorará o será curado (Borsook & Becerra, 2005). Este efecto ha sido utilizado en diversos ámbitos del área de la salud, como en la curación de heridos de guerra, la determinación de la efectividad de ciertos narcóticos, y como una manera legítima de tratar ciertas condiciones como el asma, cáncer, alergias, insomnio, entre otras (Crow, 2006). El efecto placebo ha sido parte del espectro de estudios e investigaciones del Marketing. Shiv, Carmon y Ariely (2005) demuestran que el precio que los consumidores pagan por una bebida energética no sólo afecta el beneficio percibido del producto, sino que también afecta la eficacia de éste. En otras palabras, aumentando el precio del producto, dejando todo lo demás constante, podría incrementar la eficacia del mismo. Es interesante notar la diferencia del efecto placebo típicamente estudiado, el cual tiene como frontera de análisis el área perceptual de los individuos, (Ej: Vino más caro, es percibido de mejor calidad que uno más barato), con el presente caso, donde se analiza su impacto en el comportamiento de los individuos. La variable dependiente del estudio es una medida de desempeño cognitivo, la cual actúa como medición de la eficacia de las bebidas energéticas según el “claim” transversal en toda la categoría, el cual se asocia con la mejora del desempeño mental, cognitivo, estado de alerta, vigilia, entre otros. En la presente investigación, se replica el experimento de Ariely y colegas (2005) con un nivel adicional de precios y se estudia la mediación de variables como la actitud hacia la marca y el rol de las expectativas de respuesta en relación al desempeño del producto utilizado. El autor del estudio encuentra evidencia empírica para un cumplimiento parcial de un efecto placebo negativo o no deseado en una de las condiciones particulares del diseño experimental factorial. La investigación adiciona datos empíricos acerca del efecto placebo en una muestra altamente familiarizada con el producto y que corresponde a un segmento importante en las estrategias de marketing de las compañías involucradas en esta categoría de producto. Se discuten además, implicancias estratégicas y éticas para el marketing que aportan al debate de las decisiones de precio en una industria que utiliza esta variable como señal de calidad y reflejo de status por parte de sus productos comercializados.
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Young, Melissa Martin 1963. "Possession centrality to self, perceptions of control, and the experience of disposition." Thesis, The University of Arizona, 1990. http://hdl.handle.net/10150/277253.
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This research considers the relationship between possession centrality to self and perceptions of control on the antecedents, events, and consequences of the disposition, separation, giving up, and loss of possessions. The following dispositional behaviors are explored: (1) etic motivations of disposition; (2) methods of disposition; (3) emotional reactions to disposition; (4) etic meanings of disposition; and (5) replacement factors. Structured by a two-by -two, within-subjects research design, survey questionnaires and in-depth interviews are used to elicit retrospective data concerning four dispositional experiences--one from each cell in the research design. These data are then compared between high and low centrality possessions, high and low control dispositions, and their interactions. Although this study is exploratory, it provides suggestive evidence that possession centrality and perceptions of control are key dimensions which affect dispositional experiences. Furthermore, methods of disposition, possession types, and transitional events appear to coincide with these dimensions.
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Theingi. "The influence of marketing control and a resource-based view (RBV) on export performance of SMEs in Thailand." University of Western Australia. Marketing Discipline Group, 2008. http://theses.library.uwa.edu.au/adt-WU2008.0203.
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For the past three decades, export manufacturing has played an important role in Thailand's economic success. Among the exporters, the Small and Medium Enterprises (SMEs) have increasingly taken part. As a result, export performance at both micro and macro level has become of interest to academics, exporting firms, intermediaries and Thai government policy makers. Thus, extensive studies concerning determinants of export performance are reported in literature on export marketing. However, despite the significance of resources in implementing marketing strategies and performance, the Resource-Based View (RBV) has not been explicitly and fully explored in this literature. Moreover, the vital role of intermediary resources in export performance has been also largely ignored. Hence, the applicability of RBV should be examined to investigate the effects of firm resources and export intermediary resources on export performance. Similarly, marketing control, in spite of its importance, used by manufacturing exporters in relation to their intermediaries, has not been substantially explored. The availability of firm and export intermediary resources provides flexibility for manufacturing exporters in maintaining marketing control over their intermediaries, which in turn, influences export performance. Hence, the aim of the study is to investigate the applicability of RBV and marketing control theory in determining export performance. Moreover, in the export marketing literature, there are very few studies in developing countries, particularly in Southeast Asia: this study, therefore focusses on export performance of SMEs in an export-driven, developing economy, Thailand. During the course of its investigation, this study used the 'drop-in questionnaire' method of delivering and collecting the questionnaires in person with the purpose of enhancing responses from export managers. With respect to their individual export ventures, they were asked to provide answers regarding the availability of firm resources, their perception of the availability of export intermediary resources, and the use of marketing control mechanisms on export intermediaries. Preliminary data analysis used Exploratory Factor Analysis (EFA) and Confirmatory Factor Analysis (CFA) and was followed by the development of a structural model, which was then tested with AMOS 4.0 Package. ix The results from the above analyses substantiate the empirical link between resources, firm and export intermediary resources, and strategic export performance, and also between the availability of resources and the use of marketing controls. The findings show that production and marketing capabilities (firm resources) and good relationships and cooperation with exporters (export intermediary resources) have an important direct effect on export performance. Hence, the study confirms the applicability of RBV in export literature. The results also indicate that firm's marketing capabilities, export intermediary's relationship and cooperation, and knowledge and experience, influence the use of marketing control, thereby supporting the hypotheses that the availability of firm and export intermediary resources facilitates the use of marketing control.
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Pennock, Pamela Ehresman. "Public health, morality, and commercial free expression : efforts to control cigarette and alcohol marketing, 1950s-1980s /." The Ohio State University, 2002. http://rave.ohiolink.edu/etdc/view?acc_num=osu1486402544589703.
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Khenfer, Jamel. "Trois essais sur l'influence des agents externes de contrôle sur la poursuite du but du consommateur : de la religion aux marques." Thesis, Aix-Marseille, 2015. http://www.theses.fr/2015AIXM1067.
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Lors de la poursuite d’un but, les consommateurs s’appuient souvent sur des sources externes de contrôle pour maintenir des niveaux de motivation élevés. Face à un sentiment d’impuissance, leur présence compense le sentiment de ne pas être au contrôle de son existence et permet de nier que les évènements de la vie peuvent se dérouler de manière aléatoire, que les choses peuvent être dues au hasard. En d’autres termes, lorsqu’un individu se sent incapable de contrôler la poursuite de son but, la perception d’ordre et de structure (mis en œuvre par un agent externe) renforce le sentiment que « tout est sous contrôle » et que, par conséquence, toute action produira un résultat attendu. De la même manière que la religion rappelle souvent aux croyants qu’une déité est à leurs côtés dans tous les moments de leur vie, les marques rappellent souvent explicitement qu’elles sont de véritables partenaires permettant aux consommateurs d’atteindre leurs buts. Mais, une telle tactique est-elle efficace ? Des courants de recherche importants en psychologie sociale (réactance et paresse sociale) suggèrent que promouvoir la présence d’agents externes influents est une source de démotivation à l’investissement d’efforts en vue de l’accomplissement d’un but. Dans cette thèse, nous examinons cette contradiction et offrons une tentative de réconciliation théorique à partir de trois recherches. Nous développons notamment la notion d’homologie fonctionnelle entre religion et marque en démontrant que la croyance dans le contrôle divin et la confiance en la marque servent un besoin élémentaire d’ordre quand les consommateurs doivent faire face à une menace sur leur contrôle personnelPeople are often reminded that influential external entities are by their side while they pursue important personal goals. In the context of reduced personal control, feeling their presence compensate for the realization of one’s own limitations when it comes to producing desired outcomes and avoiding undesired ones. Such reminders make people feel confident that there is structure and order in the world and help them cope with the anxiety inducing fear of randomness and chaos. In other words, when people feel that they do not have control over the pursuit of a goal, perceiving that overall “things are under control” because of the intervention of external agents promote the belief that actions and outcomes are interconnected. Just as religion often reminds believers that a deity is by their side, brands often explicitly remind their customers of their presence for goals they are pursuing. However, one may question the relevance of such a tactic. Prior work has provided extensive evidence showing that promoting influential external agents was detrimental to individuals’ willingness to take goal-directed actions (e.g., reactance and social loafing). In this dissertation, we examine this contradiction. We propose and test a theoretical reconciliation based on three researches. In doing so, we develop the notion of functional homology between religion and brand by arguing and demonstrating that both an interventionist deity and an interventionist brand serve the basic need for order and structure when people deal with a control threat. We further discuss the limitations of this work, directions for further research and the implications for marketing practice
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Kong, Chim Chan. "Project management control : a case study of the Macau Water Supply Company Limited (S.A.A.M.)." Thesis, University of Macau, 2000. http://umaclib3.umac.mo/record=b1636727.
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Ho, Ming Shen. "How unexpected factors impact goal pursuit." University of Cincinnati / OhioLINK, 2019. http://rave.ohiolink.edu/etdc/view?acc_num=ucin1560867233289766.
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Herrada, B. Patricio, and F. Claudio Rojas. "Plan estratégico de marketing: servicio intradomiciliario SMAPA-HOGAR." Tesis, Universidad de Chile, 2005. http://www.repositorio.uchile.cl/handle/2250/111207.
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Tesis para optar al grado de Magíster en AdministraciónNo disponible a texto completo
Los servicios sanitarios constituyen prestaciones básicas vinculadas al bienestar social, por cuanto desempeñan un papel fundamental para la salud de las personas y el adecuado desarrollo de las actividades productivas del país. En 1989 se realizó una reestructuración completa de la industria sanitaria, la cual contempló la creación de varios cuerpos legales complementarios; La Ley General de Servicios Sanitarios (DFL N°382), que definió las reglas para solicitar y otorgar las concesiones de servicios sanitarios y las condiciones para su explotación. El DFL Nº 70, que fijó las normas para determinar las tarifas de cada empresa concesionaria bajo criterios de eficiencia económica y autosuficiencia financiera, y la Ley 18.902, que creó la Superintendencia de Servicios Sanitarios fijando su estructura y atribuciones. En estos años también se promulgó la ley sobre subsidios al consumo de agua potable. A partir de la creación de las empresas en el año 1989, éstas iniciaron un proceso de “empresarización”, orientado a generar incentivos y esquemas de operación de tipo empresarial, lo que evidentemente ha redundado en un aumento de la eficiencia y productividad de las mismas. En términos generales se puede sostener que las empresas sanitarias operan bajo concesiones otorgadas por el Estado, lo que las compromete a entregar servicio a toda persona dentro de su área de concesión. El operador tiene derecho a explotar dicha concesión por un período de tiempo indefinido y cobrar a sus clientes por los servicios brindados.
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Li, Alex Sai Hoi. "To stop or not to stop? - Investigating the differential effects of two self-control stategies on self-regulatory resource depletion." University of Sydney, 2010. http://hdl.handle.net/2123/6410.
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PhDSelf-regulation is a vital function to humanity, and is an important factor in the dominant paradigm of consumer research, whereby consumer decisions are characterised by the battle between long- and short-term interests. The current research examined the relative effectiveness of two self-regulatory strategies: stopping an already-commenced consumption episode, or to not commence one at all. Traditional economic theories, including the principle of diminishing marginal utility, would predict that not starting is harder to accomplish; whereas a proposal by Thaler (1983) suggests that not starting is in fact the optimal strategy. Two studies were conducted whereby participants were asked to either perform a less-favoured task and resist from starting a more-favoured one (Not Start), or to cease performing a more-favoured task to complete the less-favoured task (Stop). Study 1 found that Stop was more difficult than Not Start, which tentatively supported Thaler’s argument; however there was an explanation which could not be ruled out, namely the psychological distance of the anticipated second task. Study 2 addressed this issue by manipulating that factor by incorporating it into the experimental design. It was found that Not Start became as depleting as Stop when psychological distance of the second task was reduced. This research contributed to the literature by establishing a boundary condition upon the strength model of self-regulatory resource depletion, and adds to the discussion on the descriptive validity of the principle of diminishing marginal utility.
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Fox, Paul Brian. "Creation and Control in Business Ecosystems." Doctoral thesis, Universitat Ramon Llull, 2013. http://hdl.handle.net/10803/117680.
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La plataforma i els ecosistemes representen models cada vegada més ubics per organitzar l’activitat econòmica en sectors empresarial i tecnològic. Aquesta tesi representa un avanç en l’explicació dels fenòmens observats en ecosistemes diferents: programes de màrqueting d’afiliació programari empresarial. L'objectiu empresarial pràctic i global per a cadascun dels ecosistemes és entendre com les empreses centrals de cada àmbit gestionen els esforços de centenars o fins i tot milers de col•laboradors la feina deis quals gira al voltant de la plataforma de l’empresa principal.
Aquesta tesi pretén omplir diversos buits de la literatura existent. En primer lloc, les recerques prèvies sobre els límits organitzatius s’han basat principalment en teories aïllades, com l’economia de costos de transacció. En la tesi, complementem aquestes teories amb les teories més recents sobre plataformes i ecosistemes, i oferim més coneixements teòrics i l’ampliació del tema a partir de les nostres observacions empíriques. Suggerim que hi ha una compensació fonamental entre la creativitat i el control central en plataformes o ecosistemes tecnològics. La creativitat sense control pot conduir a una excessiva fragmentació i a una qualitat variable, cosa que podria crear una percepció general de l’ecosistema negativa, i podria afectar la capacitat dels contribuïdors per desenvolupar les seves activitats de manera rendible. A més, hi ha el risc que l’activitat no regulada de tercers parts pugui portar el desenvolupament de l’ecosistema en direccions incompatibles amb la visió del patrocinador central. D’altra banda, uns mecanismes de control excessius o mal dissenyats poden perjudicar la creativitat i la innovació, i també la salut i el creixement de l’ecosistema. En segon lloc, argumentem que la recerca sobre els mecanismes de govern i control està menys desenvolupada o madura que el discurs sobre les fases de creativitat, i cal parar-hi més atenció per entendre aquesta interdependència fonamental entre la creativitat i el control. En tercer lloc, sostenim que les recerques anteriors han tendit a considerar els ecosistemes tecnològics homogenis, i han assumit que la governança és uniforme per a totes les parts. Proposem que cal fer una recerca empírica que adopti un punt de vista més subtil de la governança d’ecosistemes tecnològics, que reconegui que els rols dels participants varien i, encara més important, que la governança ha d’abastar l’heterogeneïtat en tot l’ecosistema, fins i tot en aquells rols semblants. Finalment, una gran part de la literatura existent vinculada a les relacions entre empreses ha tendit a centrar-se o en la creació o en el control, però calen estudis empírics més detallats que tractin sobre la tensió entre aquestes dues forces.
Aquesta tesi fa diverses contribucions a la teoria existent, incloses unes importants observacions empíriques en dos ecosistemes empresarials grans i complexos, i el desenvolupament teòric referent als esforços de les empreses principals en aquests ecosistemes per encoratjar la generativitat de terceres parts mantenint un grau de control sobre les seves contribucions a la plataforma central.Las plataformas y los ecosistemas representan modelos cada vez más ubicuos para organizar la actividad económica en sectores empresarial y tecnológico. Esta tesis representa un avance en la explicación de los fenómenos observados en dos ecosistemas distintos: programas de marketing de afiliación y software empresarial. El objetivo empresarial práctico y global para cada uno de los ecosistemas es entender cómo empresas centrales en cada ámbito gestionan los esfuerzos cientos o incluso miles de colaboradores cuyo trabajo gira en torno a la plataforma de la compañía principal. Esta tesis pretende llenar varios vacíos de la literatura existente. En primer lugar, las investigaciones previas sobre los límites organizativos se han basado principalmente en teorías aisladas, como la economía de costes de transacción. En la tesis, complementamos estas teorías con las teorías más recientes sobre plataformas y ecosistemas, y ofrecemos más nociones teóricas y la ampliación del tema basándonos en nuestras observaciones empíricas. Sugerimos que existe una compensación fundamental entre la creatividad y el control central en plataformas o ecosistemas tecnológicos. La creatividad sin control puede llevar a una fragmentación excesiva y a una calidad variable, lo que podría crear una percepción general del ecosistema negativa, y podría afectar la capacidad de los contribuidores para desarrollar sus actividades de manera rentable. Además, existe el riesgo de que la actividad no regulada de terceras partes pueda llevar el desarrollo del ecosistema en direcciones incompatibles con la visión del patrocinador central. Por otro lado, unos mecanismos de control excesivos o mal diseñados pueden dañar la creatividad y la innovación, así como la salud y el crecimiento del ecosistema. En segundo lugar, argumentamos que la investigación sobre los mecanismos de gobierno y control está menos desarrollada o madura que el discurso sobre las fases de creatividad, y es necesario prestarle atención para entender esta interdependencia fundamental entre la creatividad y el control. En tercer lugar, sostenemos que las investigaciones anteriores han tendido a considerar los ecosistemas tecnológicos como homogéneos, asumiendo que la gobernanza es uniforme para todas las partes. Proponemos que existe la necesidad de realizar una investigación empírica que adopte un punto de vista más sutil de la gobernanza de ecosistemas tecnológicos, que reconozca que los roles de los participantes varían y, lo más importante, que la gobernanza debe abarcar la heterogeneidad en todo el ecosistema, incluso aquellos roles parecidos. Por último, gran parte de la literatura existente vinculada a las relaciones entre empresas ha tendido a centrarse o en la creación o en el control, pero son necesarios estudios empíricos más detallados que traten sobre la tensión entre estas dos fuerzas. Esta tesis realiza varias contribuciones a la teoría existente, incluidas unas importantes observaciones empíricas en dos ecosistemas empresariales grandes y complejos, y el desarrollo teórico referente a los esfuerzos de las empresas principales en dichos ecosistemas para alentar la generatividad de terceras partes manteniendo un grado de control sobre sus contribuciones a la plataforma central.
Platforms and ecosystems represent increasingly ubiquitous models for organizing economic activity in business and technology. This thesis represents an effort to explain observed phenomena in two distinct ecosystems: affiliate marketing programs and business software. The overall practical business objective for each is to understand how the core firm(s) in each domain manage the efforts of hundreds or even thousands of contributors whose work centers around the core company's platform. This thesis addresses several gaps in the literature. First, prior research on organizational boundaries has relied primarily on single theories such as transaction cost economics. We complement TCE with the more recent theories of platforms and ecosystems, offering further theoretical grounding and extension based on our empirical observations. We suggest that there is a fundamental tradeoff between creativity and control salient in technology platforms or ecosystems. Creativity without control can lead to excessive fragmentation and variable quality, which could create a negative overall perception of the ecosystem, and could affect the ability of niche contributors to profitably develop their activities. In addition, there is the risk that unregulated third-party activity may take ecosystem development in directions inconsistent with the vision of the core sponsor. On the contrary, excessive control or poorly designed control mechanisms can hurt creativity and innovation, also damaging the health and growth of the ecosystem. Second, we argue that research on governance and control mechanisms is less developed or mature than discourse on creativity phases, and therefore warrants attention in order to understand this critical interdependence between creativity and control. Finally, we contend that prior research has tended to view technology ecosystems as homogeneous, assuming that governance is uniform for all parties. We propose that there is a need for empirical research which adopts a more subtle view of technology ecosystem governance, acknowledging that participant roles vary, but more importantly, governance across the ecosystems must embrace heterogeneity, even for similar participant roles. Finally, much of the extant literature related to relationships between firms has tended to focus on either creation or on control, but there is a need for more detailed empirical studies which address the tension between these two forces. This thesis makes several contributions to extant theory, including substantial empirical observations in two large and complex business ecosystems, and theoretical development pertaining to efforts of core firms in such ecosystems to encourage third-party generativity while maintaining a degree of control over the third-party contributions to the core platform.
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Ndou, Khangale Seth. "Marketing of agricultural produce with particular reference to vegetables:the case of small-scale farmers in the Northern Province." Thesis, University of Limpopo, 2001. http://hdl.handle.net/10386/2104.
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Eriksson, Kristoffer, and Erik Kaplar. "ATT BYGGA OCH ÖVERFÖRA VARUMÄRKEN TILL INTERNET - En kvalitativ fallstudie av Getinge Infection Control och von Braun Sports Cars." Thesis, Halmstad University, School of Business and Engineering (SET), 2009. http://urn.kb.se/resolve?urn=urn:nbn:se:hh:diva-2838.
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Title: To build and transport brands to the Internet – A qualitative case study of Getinge Infection Control and von Braun Sports Cars.
Seminar date: 2009-06-09.
Course/ subject: FÖ6016, Degree Project Undergraduate level, 15 University Credits Points (ECTS).
Authors: Kristoffer Eriksson and Erik Kaplar.
Advisor: Navid Ghannad.
Key words: Branding, I- branding, Internet Marketing, Internet, Getinge Infecton Control and von Braun Sports Cars.
Purpose: The degree project purpose is to gain better knowledge and get greater understanding in how the banding process in B2B and B2C is followed out. We will examine if there is any differences between the two contexts and examine why. Finally we will examine and try to get a greater knowledge in how the companies transport their brand to the Internet.
Theoretical perspectives: The theory opens with the differences between the business contexts B2B and B2C. This is followed by Bergstrom’s (2000) and Melin’s (2006) theories of classical branding and finally how this is transported to the Internet with the 7C model.
Methodology: In order to pursue our purpose a qualitative case study with a deductive effort has been chosen. The case study include two corporations that match our deliminations.
Empirical foundation: Based on the theoretical perspectives the interviews has been performed with employees at both corporations. To the Getinge Infection Control case the corporations Brand manager and one of the project managers responsible for IT was interviewed. The second corporation is von Braun Sports Cars. The owner/ founder of the company and the CEO has been interviewed for the study. The two corporation’s homepages and one internal document has also been examined.
Conclusions: The study shows that there are differences in both branding and how this is transported to the Internet. The differences are not based on the business contexts but rather on other factors like size, resources and priorities within the corporations. The study also emphasizes the importance of basic branding before it can be transported to the Internet.
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Hawkins, Rebecca. "The planning and management of tourism in Europe : case studies of planning, management and control in the coastal zone." Thesis, Bournemouth University, 1992. http://eprints.bournemouth.ac.uk/400/.
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This study is an investigation of aspects of tourism planning and management in Europe. In particular it is an examination within three distinct and complementary case study areas in the European coastal zone, of factors that may contribute to tourist area success. The historical development and the current problems of the tourism industry at international and national levels are discussed and the framework of European Community and national government approaches to tourism planning are analysed. Based on studies of the planning and management framework and extensive field work undertaken in Weymouth, the Algarve and Malta the thesis provides an interpretation of the mechanisms of development and control in operation at destination areas. It considers the extent to which the aims presented in the planning documentation for the area have been met in terms of visitor, resident and business success, and explores the relationships between these factors. The study concludes that, in general, the planning mechanisms and support for tourism development have been implemented only as a reaction to market failure and that resort managers are ill-equipped to deal with many of the problems that are evident in the tourism system. In particular the study highlights the importance of information and monitoring within the process of planning and control, and argues for greater emphasis on the role of residents, businesses and the quality of the environment in the tourism planning process.
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Curo, Palian Jackeline Yuri, and Prada Ana Lucía Figueroa. "Sistema de costeo abc como herrramienta para mejorar la competitividad de una empresa de electrodomésticos." Bachelor's thesis, Universidad Peruana de Ciencias Aplicadas (UPC), 2018. http://hdl.handle.net/10757/623820.
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El presente trabajo de investigación ha sido realizado con la finalidad de que la empresa ELECTRODOM S.A contemple la asignación de costos de manera eficiente, de modo que le sea posible el identificar actividades que contribuyan a la mejora de la competitividad, a la mejora del control operacional y creación de valor. En línea con lo anterior, recalcamos que la investigación realizada pretende proveer a la Alta Dirección herramientas que puedan ayudar a ELECTRODOM S.A a optar por un sistema integrado de gestión y costeo basado en actividades.
Objetivo y Alcance
El objetivo de este Trabajo de Suficiencia Profesional requiere el encontrar una solución al problema: ¿En qué medida el Sistema de Costeo ABC mejora la competitividad de ELECTRODOM S.A.? A la luz de la información recopilada con el trabajo de campo realizado, pretendemos demostrar los resultados obtenidos.
A manera de otorgar veracidad en lo mencionado líneas arriba, es preciso detallar que la metodología de aplicación de este trabajo de investigación se rige mediante los siguientes pasos: Plan de Desarrollo del Proyecto, Conocimiento del Negocio, Conocimiento de Recursos, Pool de Recursos, Identificación de Productos y Clientes, Determinación de Actividades, Pool de Actividades, Inductores de Costo de Recursos, Inductores de Costo de Actividades y Objetos de Costos.
Asimismo, es importante indicar que se ha establecido como metodología de investigación un diseño de tipo experimental, cuyo enfoque no probabilístico corresponde al tipo por conveniencia, ya que la recolección de datos será según el enfoque cualitativo.
Conclusiones y Recomendaciones
Finalmente, daremos a conocer las conclusiones respecto de la investigación realizada en ELECTRODOM S.A.Introduction This research work has been carried out with the purpose that the company ELECTRODOM SA contemplates the allocation of costs efficiently, so that it is possible to identify activities that contribute to the improvement of competitiveness, to the improvement of operational control and creation of value. In line with the above, we emphasize that the research carried out aims to provide Senior Management with tools that can help ELECTRODOM S.A to opt for an integrated management and costing system based on activities. Purpose and scope The objective of this Professional Sufficiency Work requires finding a solution to the problem. How does the ABC Costing System improve the competitiveness of ELECTRODOM S.A? In the light of the information gathered with the field work carried out, we intend to demonstrate the results obtained. To give truth to the before mentioned, it is necessary to detail that the methodology of application of this research work is governed by the following steps: Project Development Plan, Business Knowledge, Resource Awareness, Resource Pool, Identification of Products and Clients, Determination of Activities, Activities Pool, Inducers of Cost of Resources, Inducers of Cost of Activities and Objects of Costs Finally, it is also important to indicate that an experimental type design has been established as a research methodology, whose non-probabilistic approach corresponds to the convenience type. Because the data collection will be according to the qualitative approach. Conclusions and recommendations Finally, we will present the conclusions and the recommendations about the investigation in ELECTRODOM S.A.
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Murthy, Nagesh Narasimha. "The manufacturing, marketing, and design interface : implications for manufacturing planning and control in an assemble-to-order environment." Connect to resource, 1997. http://rave.ohiolink.edu/etdc/view.cgi?acc%5Fnum=osu1261400836.
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Pedro, Gonçalo Cordeiro Vaz. "Marketing pessoal : impacto das caracteristicas de personalidade e das atitudes de procura de emprego." Master's thesis, Instituto Superior de Economia e Gestão, 2013. http://hdl.handle.net/10400.5/6277.
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Mestrado em MarketingO constante aumento da formação académica da população e a cada vez menor oferta de emprego do mercado de trabalho, têm vindo a fazer com que os níveis de competitividade em contexto de procura de emprego tenham atingido hoje níveis bastante elevados. Assim, é cada vez mais natural que uma pessoa que esteja à procura de um emprego sinta uma maior necessidade de se preparar para esta procura, por forma a destacar-se dos demais. Apercebendo-nos desta tendência, surgiu-nos o interesse de estudar qual o papel do Marketing Pessoal neste contexto competitivo de procura de emprego. O principal objetivo desta dissertação, é então perceber qual o impacto de algumas características de personalidade (Autoestima, Proatividade e Locus de Controle), do perfil sociodemográfico da pessoa (Género, Idade e Situação de Emprego) e de algumas atitudes de procura de emprego (Indecisão de Carreira e Autoeficácia na procura de emprego) na forma como cada um trabalha o seu Marketing Pessoal em contexto de procura de emprego. Com este estudo, concluímos que as características de personalidade (Locus de Controle e Autoestima), o perfil sociodemográfico da pessoa (Idade, Género e Situação de emprego) e as atitudes de procura de emprego (Autoeficácia na Procura de Emprego e Indecisão de Carreira) influenciam a foram e a frequência como cada pessoa pratica o seu Marketing Pessoal.
The constant increase of the academic population and the decrease of jobs offer heightened the levels of competitiveness in the labor market. As a result, is ever more common for individuals in search of employment to feel the need to make themselves standout from their competition. Awareness of this new tendency sparked in us the interest to understand the role of Self Marketing in the currently extremely competitive job search world. The main goal of this dissertation is to understand the impact of some personality characteristics (self-esteem, proactivity and Locus of Control), the demographic profile of the individual (gender, age, Job Status) and the Job Search Attitudes (Career Indecision e Job Search Self-efficacy), related to the management of Self Marketing in a job search context. With this study we can conclude that the personality characteristics (Locus of Control and Self-esteem), the demographic profile of the individual (age, gender and Job Status) and the Job Search Attitudes (Job Search Self-Efficacy and Career Indecision) influences the shape and frequency how each person practices his/her Personal Marketing.
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McGarrie, Brian. "A framework for the selection and implementation of production planning and control systems for small manufacturing companies." Thesis, Liverpool John Moores University, 1996. http://researchonline.ljmu.ac.uk/5566/.
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This study describes the development and application of a framework to aid small manufacturing companies in the selection, improvement and implementation of production planning and control systems. The framework is developed from the existing literature, which indicates an almost total absence of similar frameworks for small manufacturing companies. The literature was categorised in a Supply Chain Management manner to facilitate close relations between companies when undertaking improvements to the production planning and control system. The framework involves an examination of four phases within a company. The first phase, the Current Reality, enables the company under study to undertake an in-depth audit of their existing production planning and control system. The framework provides focus for the small manufacturing company by identifying problems within the existing system. Problem-solving, via education and training, is an integral part of the framework, with phase two facilitating this by organising and planning for change. The third phase of the framework, the implementation provides the company with a choice of pursuing a software solution to the problems identified in the previous phases, or of simpler, incremental improvements in performance. The final phase, the feedback loop to the Current Reality phase enables companies to follow a programme of continuous improvement. A normal change implementation plan lacks the focus that this framework can provide for the selection and implementation of production planning and control systems. The framework has been validated in ten small manufacturing companies in the U.K., and has enabled one company to successfully select and implement a new computerised production planning and control system. The study reports the application of the framework in this company over a three year period. The advantages of using this framework in action research mode are reported. The other nine case studies highlight the ability of the framework to focus on smaller, incremental improvements in production planning and control performance. The empirical research also concludes that a lack of human resources to devote to improvements and implementations, is the main difference between large and small companies when undertaking such exercises. Recommendations for future work on the framework are presented, and the usefulness of the framework for managers in small manufacturing companies, consultants and academic researchers is discussed.
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Chien, Jui-Yu. "The future and outlook of alternative fuel bus industry and its marketing strategy." CSUSB ScholarWorks, 2002. https://scholarworks.lib.csusb.edu/etd-project/2332.
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According to the current governmental regulations, all diesel buses will be replaced in the United States and the European market within the next ten years. There are over 60,000 buses in the United States and each year over 3,000 new buses of approximately 40 feet in length are purchased. The bus market has a growth rate of four to five percent per year over the last two years. The improvements in technology offered by United States companies prove unsatisfactory in terms of bus performance and the emissions of new buses. The energy crisis in the United States and concern over the health hazards of the diesel fuel exhaust gases and particulates, alternative fuel vehicles are in great demand in the transit market world wide.
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Antún, Cecilia Elena. "Plan de negocio de using control, winning solutions." Bachelor's thesis, Universidad Nacional de Cuyo. Facultad de Ciencias Económicas, 2011. http://bdigital.uncu.edu.ar/5287.
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En el presente estudio se definirá el concepto de emprendedores y emprendimientos; teorías respecto a su origen, sus características, habilidades y capacitación. Seguidamente, se expondrá por qué Argentina siendo uno de los diez países más emprendedores del mundo tiene una alta tasa de emprendimientos que fracasan y se hará un análisis de las principales causas del fracaso de un emprendedor. Se finalizará esta primera parte con las recomendaciones de Kawasaki para emprender un negocio. Luego se analizará todo lo inherente a un plan de negocio desde el concepto, usos y estructura hasta lo que impulsa a desarrollarlo, destacando que al momento de emprender un negocio se debe estar preparado y para esto existe una herramienta muy poderosa llamada plan de negocio.
En relación a la estructuración del plan de negocio, se detallará y expondrá cada una de sus etapas; entre ellas el resumen ejecutivo, aspectos en general de la empresa, el análisis del producto, análisis del mercado, plan de marketing, plan de producción, plan de gestión y organización y por último el análisis económico – financiero. La exposición teórica dará las bases para realizar la aplicación práctica de lo planteado anteriormente. La misma será la realización de un plan de negocio para una pyme que desea ofrecer winning solutions en la industria vitivinícola. Finalmente, se enumerarán las conclusiones a las que se ha llegado mediante el presente trabajo.Fil: Antún, Cecilia Elena. Universidad Nacional de Cuyo. Facultad de Ciencias Económicas.
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Garcés, Mogrovejo Jorge Luis. "Adaptación del círculo de calidad a un proceso de evaluación de campañas de facturación con tarjetas de crédito en el área de marketing de una entidad financiera." Bachelor's thesis, Universidad Peruana de Ciencias Aplicadas (UPC), 2015. http://hdl.handle.net/10757/581452.
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El tema de la presente investigación es el diseño de un proceso para evaluar campañas de facturación de tarjetas de crédito en el área de marketing de una entidad financiera. Se partió de la hipótesis de que los círculos de calidad son aplicables a cualquier proceso en una organización. Además, teniendo en cuenta la importancia del control en marketing y la necesidad de evaluar campañas para obtener una retroalimentación adecuada se hace preciso recurrir a los círculos de calidad para diseñar este proceso. El trabajo está compuesto en cuatro capítulos. En el primero, se explica el marco teórico como los procesos del control y su relación con la planificación, los círculos de calidad y la importancia del control en marketing. En el segundo, se realiza un análisis y diagnostico de la empresa en donde se desarrollara la propuesta y del mercado de tarjetas de crédito. En el tercer capítulo, se desarrolla la metodología adoptando la estructura de los círculos de calidad. Finalmente, en el cuarto capítulo se realizan las conclusiones y recomendaciones. De este modo, se comprueba que los círculos de calidad se pueden aplicar a cualquier proceso de una organización y se desarrolla la metodología propuesta. Así, se logra desarrollar un proceso que permite planificar campañas, lanzarlas al mercado, analizar sus resultados y hacer una retroalimentación que permite encontrar los factores que afectaron su desarrollo. También, permite aproximar el aporte que genero la campaña al margen de contribuciónTesis
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Bertscher, Adam. "Exploring the complex policy formulation process of the draft Control of Marketing of Alcoholic Beverages Bill in South Africa." Master's thesis, University of Cape Town, 2017. http://hdl.handle.net/11427/25197.
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International literature suggests that corporate influence is evident when governments attempt to regulate products implicated in non-communicable disease, such as tobacco, asbestos, pollution, and foods, such as trans-fat, salt and sugar. These lifestyle diseases are aptly referred to as 'industrial epidemic', since industries profit from the public's continued consumption of such products. Of these 'industrial epidemics', alcohol is a major contributor to the health burden in South Africa. In the year 2000, 7.1% of all deaths and 7% of total disability-adjusted life years have been ascribed to alcohol-related harm in the country. The tangible and intangible costs of alcohol-related harm amount to 10-12% of South Africa's 2009 Gross Domestic Product. Literature suggests that limiting alcohol use could prevent the incidence of violence, injury, risky sexual behaviours, several forms of cancer, and neuropsychiatric and physical diseases. The World Health Organisation (WHO) released two documents, The Global strategy to reduce the harmful use of alcohol (2010b) and The Global Status Report on Non-communicable Diseases (2010a), detailing the negative effects of alcohol consumption for societies. Both documents recommend that decreasing alcohol consumption through banning of alcohol advertising would have significant public health benefits, although an integrated strategy is necessary to mitigate alcohol abuse including taxation, increasing prices, limiting places of sales and increasing education on the topic. In response, the South African government proposed a draft regulation aimed at restricting alcohol advertising as an evidence-based upstream intervention. The draft Control of Marketing of Alcoholic Beverages Bill is in the process of undergoing impact assessments to determine the impact this regulation may have on South African society. Literature suggests that industry employs various political strategies to avoid such regulation. However, little is known about the strategies the alcohol industry potentially uses to influence policy development in South Africa. There is a lack of knowledge on the current strategies used by the alcohol industry to influence policy; the draft Control of Marketing of Alcoholic Beverage Bill is a case in point. This study sought to explore the complex policy formulation process in South Africa, using the draft Control of Marketing of Alcoholic Beverages Bill as a tracer case and focused on the alcohol industry, as a central actor, to understand how it - together with other actors - may influence this process. A qualitative case study approach was used, which included stakeholder mapping, 10 in-depth interviews and review of approximately 240 documents. This study makes use of two conceptual frameworks. The first framework, Berlan et al. (2014) is used to understand policy formulation as a process with multiple facets. The second framework, Roberts et al. (2004), provides four typologies of political strategies that health reformers/advocates/lobbyists employ to influence the policy process. A thematic analysis was used to analyse the data. Key themes identified were: (1) Competing and shared values - different stakeholders promote conflicting ideals for policymaking; (2) Inter-department jostling - different government departments seek to protect their own interests, hindering policy development; (3) Stakeholder consultation in democratic policymaking – policy formulation requires consultation even with those opposed to regulation; (4) Battle for evidence – industry sought to assemble evidence to use as 'ammunition' in opposition to the ban. It was concluded that networks of actors with financial interest use diverse strategies to influence policy formulation processes to contest proposed regulation. Using the policy formulation process of the draft Control of Marketing of Alcoholic Beverages Bill as a tracer case, this research is a critical enquiry into how the for-profit industry affects public health interests in South Africa; such a critical enquiry could also be applied to other non-communicable diseases. Research suggests that industries have more difficulty in pushing their agenda when policymakers are well informed, are aware of the evidence-based practice and are not motivated by economic arguments alone. There is also a lack of research that focuses on health policy analysis in low and middle-income countries, and there is a lack of research focusing on the policy formulation process in particular. Therefore, this research aims to fill a gap in addressing a lack of research on health policy analysis in the context of a middleincome country. The implications of the study are that measures to insulate policy development are needed to prevent industry influence potentially undermining public health goals, such as: government to moderate certain consultations with industry; industry to declare conflict of interest; guidelines for bureaucrats and policymakers to advise on whose evidence to consider; and guidelines for bureaucrats and policymakers to assess quality of evidence.
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Nguyen, Viet Thang. "Marketing Strategy for Market Entry of Škoda Auto Group to the Vietnamese Market." Master's thesis, Vysoká škola ekonomická v Praze, 2010. http://www.nusl.cz/ntk/nusl-74562.
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Today, in the context of globalization, many different international companies in the global automotive industry prefer going international to enlarge their appearance as well as search for new business chances to earn more profit margins. Among them, Škoda Auto Group, the largest Czech car maker. At present, China and India are two of the most important automotive markets of Škoda Auto Group based on the market size and customers' base. Apart from China and India in the Asian region, Vietnam is also seen to be a very high potential market for every car maker in the South East Asian region because of the stable development of Vietnam's economy as well as high local customers' requirements. The goal of the thesis is to develop a marketing strategy for the market entry of Škoda Auto Group into the Vietnamese market.
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Jiang, Ying. "Affect, perceived service quality, and satisfaction : assessing the moderating role of service setting." HKBU Institutional Repository, 2001. http://repository.hkbu.edu.hk/etd_ra/308.
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Dingus, Rebecca. "Recognizing uncertainty and managing appropriately| How should sales managers do it?" Thesis, Kent State University, 2014. http://pqdtopen.proquest.com/#viewpdf?dispub=3618901.
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This dissertation explores the effects of sales managers' behaviors on sales force performance, given various situations that sales forces face. Using a structure-conduct-performance framework, the most appropriate behaviors that sales managers should engage in are determined by assessing performance relative to sales managers' conduct in the presence of varied structural factors.
Assuming that a sales manager's conduct varies based on the structural (i.e., situational) variables facing a sales force, a framework of transaction cost economics is used to identify the structural variables of transaction specific assets and uncertainty (both external and internal). As these structural conditions vary, the appropriateness of particular sales manager behaviors also changes. Sales manager conduct is considered with respect to (1) sales manager's control (behavior-based, outcome-based) of the sales force, (2) sales manager's trust in the sales force, and (3) a sales manager's adaptability to the sales force and related situations. Unique conceptualizations are provided for both control (challenging its traditional single continuum) and adaptability of the sales manager (extending beyond adaptive selling behavior). The sales force is the unit of analysis and, accordingly, performance is assessed as sales force performance.
Thirteen hypotheses are formed to predict relationships between the structure, conduct, and performance variables. Using self-assessed, sales manager data, they are empirically tested. A survey created by adapting scales from the literature assesses the structural conditions sales managers are facing, the behaviors in which they engage, and how their sales forces perform. Participating sales managers were recruited through two university sales centers and through social ties. Respondents in the sample represent large, reputable firms in several different countries. The data was analyzed using structural equation modeling (SEM) with several competing models. As comparisons are made at the sales force level, this dissertation introduces a new unit of analysis to the sales literature.
The study's hypotheses are largely confirmed. Findings indicate that sales managers' control, trust, and adaptability positively influence the sales force's performance; additionally, a moderating effect indicates that uncertainly influences the effect of control on sales force performance. Further identifying the important role of uncertainty, this dissertation is a springboard for additional analyses. This dissertation provides contributions to both theory and practice with its unique conceptualizations of conduct variables and its complex, integrative model.
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Pinho, Jose Carlos M. R. "Control and autonomy of strategic marketing decisions : a study of the subsidiaries of financial services organisations in Portugal and Spain." Thesis, University of Warwick, 2001. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.391882.
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Fernández, Quinteros Jorge Ignacio. "Rediseño del proceso de generación de campañas de marketing directo en segmento prepago de una empresa de telecomunicaciones." Tesis, Universidad de Chile, 2015. http://repositorio.uchile.cl/handle/2250/132174.
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Autor no autoriza el acceso a texto completo de su documento hasta el 5/1/2020.Ingeniero Civil Industrial
Claro Chile S.A. es el tercer participante del mercado de telefonía móvil a nivel nacional, otorgando servicios de telefonía móvil, telefonía fija, tv paga e internet tanto para clientes personas, clientes empresas y corporaciones. Dado el alto nivel de competitividad existente en la industria de las telecomunicaciones, la gestión de la cartera de clientes en términos de consumo, permanencia y nivel de satisfacción es fundamental para lograr una mejor relación entre el cliente y la compañía. Esa es precisamente la tarea del Área de Fidelización Prepago, la que realiza mediante el desarrollo de campañas de marketing directo orientadas a los clientes Prepago. Las tasas de efectividad promedio de dichas campañas alcanzan un 9% promedio, inferiores a las obtenidas por la industria internacional de telecomunicaciones, cuyas mejores prácticas de segmentación y generación de campañas le permite alcanzar un 12% promedio. El objetivo de esta memoria es rediseñar el proceso de generación de campañas de marketing directo para aumentar sus tasas de efectividad e ingresos Prepago, con el propósito de alcanzar tasas de efectividad similares a las de la industria internacional. Se utiliza el modelo DMAIC, el cual consiste en el desarrollo de 5 etapas: Definición, Medición, Análisis, Mejora y Control, las cuales permiten diagnosticar la situación actual, medir los resultados actuales del proceso, analizar sus resultados y realizar experimentos para comprobar el nivel de influencia de las causas en la variable objetivo, diseñar una propuesta de mejora que se haga cargo de estas oportunidades identificadas y finalmente el desarrollo de métricas que contribuyan a mantener el proceso rediseñado bajo control. Producto del análisis, se propone la inclusión de dos nuevas herramientas de segmentación, en conjunto con la reestructuración de actividades del proceso de generación de campañas para reducir variabilidad e ineficiencia y al mismo tiempo potenciar el análisis del comportamiento de consumo de los clientes. Acorde a dicha reestructuración se propone la inclusión de 2 nuevos analistas para desarrollar dichas actividades. A partir de la implementación de las herramientas de segmentación entre los meses de Julio y Octubre del 2014, y del desarrollo de campañas focalizadas para cada segmento, se logra una tasa de efectividad promedio mensual de 10,0%, 10,3%, 12,6% y 12,98% respectivamente.
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Njoroge, Lydia. "From Property to Person: Understanding the Mediating Role of Control on Ovulation in the Female Consumer Experience." Thesis, University of North Texas, 2019. https://digital.library.unt.edu/ark:/67531/metadc1538790/.
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My aim is to design a research program that emphasizes inclusivity through empiricism rather than anecdotes and benevolent sexism. To accomplish this goal, I review and build on the work assessing the influence of fertility in the female consumer experience (FCE). Fertility, especially menstruation, has been used anecdotally for too long. This research was designed to address the gap in knowledge around the way in which women perceive advertisements. More specifically, the role fertility plays in the process women go through when assessing advertisements and offerings. Does a woman's desire to seek variety become reduced when she sees a rival endorsing the offering? If this is the case, then there is a need to find a mediating variable that can overcome this effect. Internal locus of control, the level a person feels they are in control of the outcomes in their lives, was selected as a starting point. Having a high internal LOC should buffer a person's perceptions of another as a threat. A cross-sectional design from a convenience sample of university students was used to address a series of five research questions: 1) Does fertility status influence locus of control, 2) Does fertility status influence rival assessment, 3) Does locus of control mediate rival assessment, 4) Does rival assessment influence advertisement assessment and purchase intent, and 5) Does external locus of control have more than a single factor? The results from the multiple one-way ANOVAs and linear regressions were not significant, but it was promising given the limitations of the study. Namely, the rate of unusable data combined with the rate of birth control use limited the final analyses to a sample of 62 cases. Additional considerations and future research directions are outlined in chapter 5.
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Rosewater, Alysse. "Coordination of manufacturing, marketing, and R&D for strategic success : investment in facility changeover flexibility and new product development cycle time reduction." Diss., Georgia Institute of Technology, 1997. http://hdl.handle.net/1853/30085.
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Carrasco, Aguado César Augusto. "Plan de Marketing para una Empresa Industrial Fabricante de Resistencias Eléctricas Industriales." Tesis, Universidad de Chile, 2008. http://www.repositorio.uchile.cl/handle/2250/101993.
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El objetivo general de este estudio es formular un plan de marketing que sirva como una herramienta de gestión estratégica, que ayude a los directivos a mejorar la posición competitiva de Jara Resistencias S.R.L., y que a través de un incremento en el nivel de ventas refleje una mayor participación de mercado.
La empresa se especializa en el diseño, fabricación y comercialización de resistencias calefactoras y sensores de temperatura, La estrategia genérica que emplea es de diferenciación, la cual está basada en su ventaja competitiva. Ha logrado diversificarse y se encuentra posicionada dentro de las empresas líderes que en conjunto tienen una participación cercana al 80%, en un mercado estimado de 4 millones de dólares.
El estudio parte por el análisis de macroentorno, los factores en general que afectan a la empresa y al sector para lo cual se hace uso del modelo de las cinco fuerzas; posteriormente se analiza la situación competitiva, metodología FODA, la situación actual de marketing, y se toman en cuenta los resultados de una investigación de mercado realizada como parte de este trabajo.
Teniendo definida la misión y visión, se establecen los objetivos: general y estratégicos de la empresa, para luego definir los del plan de marketing y metas financieras. El análisis del mercado determinará los sectores objetivos y potenciales: con ayuda de la matriz estratégica se trazan, las acciones de la estrategia comercial. Como corolario se evalúa el costo/beneficio del plan de marketing. También se considera un plan de control y contingencia, que plantea acciones ante cambios en los escenarios.
De esto resulta que para el logro de los objetivos estratégicos, ha de desarrollar un vigoroso crecimiento de dos tipos: fuerte crecimiento intensivo en el mercado y de menor manera desarrollar un crecimiento por diversificación.
La característica de segmentación es por sectores industriales, tamaño y tipo de empresas. En los sectores objetivos, el enfoque es en: alto, mediano, con potencial y con perspectiva de potencial. Se centrará en empresas grandes y medianas.
La estrategia competitiva que se ha de desarrollar es la de empresa retadora que enfrentará no sólo al líder sino también a los seguidores del mercado. Para esto ha de aplicarse tácticas tales como: ataque por los flancos, ataque envolvente y de guerra de guerrillas.
Como conclusión se encuentra que la empresa puede consolidar aún más su liderazgo, fortaleciendo más su diferenciación. Salvaguardando los atributos valorados de los productos y las variables importantes en la decisión de compra.
Con el objeto de maximizar las utilidades, se ha de considerar la rentabilidad por producto. El posicionamiento de precio recomendado, es superior. Es decir ofrecer un producto de alta calidad a un precio alto al promedio cobrado por la competencia.
Como resultado de la evaluación y de los flujos positivos obtenidos: VAN a tres años de US$ 225 000 y TIR de 325%, se puede concluir la rentabilidad y beneficios para la empresa del presente plan de marketing.
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Craig, Ryan R. "A quality function deployment methodolgy for product development." Ohio : Ohio University, 2009. http://www.ohiolink.edu/etd/view.cgi?ohiou1250171415.
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Gomes, Roger. "The influence of just-in-time systems on physical distribution channel performance: an experiment utilizing a dynamic simulation decision support system." Diss., Virginia Polytechnic Institute and State University, 1988. http://hdl.handle.net/10919/53696.
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Currently many American industrial firms are considering the adoption of Just-In-Time (JIT) as an inventory control/material flow system. A JIT system can have several configurations. Examples exist of JIT being applied system-wide between all the echelons which make up a channel. There are also examples of firms adopting JIT only on the materials management side, or alternatively, only on the physical distribution side of a particular focal organization (echelon) within a channel.
The reality of uncertainty in the channel's operation and environment suggests that alternative inventory systems (such as JIT) must be evaluated under a range of internal operational uncertainty and external demand uncertainty conditions. This study offers a rational methodology to anticipate the performance impact of alternative system designs under realistic operating conditions.
The G.P.M. simulation model was used to represent the operation of a channel under sixteen treatment conditions. The research design was full factorial with two levels each of four factors (physical distribution JIT, materials management JIT, materials management operational uncertainty, and demand uncertainty). The response variables which were used as indicators of channel performance included: profitability, order cycle time, standard deviation of order cycle time, and percent customer orders filled.
Eleven research hypotheses explored the relationship between JIT configuration and uncertainty, both in terms of profitability and physical distribution service level maintained.
The major conclusions of the research are:
1. JIT is not the unidimensional system often depicted in descriptive studies. JIT effects tend to be complex, interactive, and level dependent. It is particularly difficult to predict the effect of JIT on one echelon, or on subsystems within echelons.
2. Rather than the inherent positive effects often attributed to JIT, results indicate negative effects for both profit and service under a range of uncertainty conditions.
3. Results support the common criticism of JIT that its performance is sensitive to uncertainty, particularly demand uncertainty. The performance of non-JIT systems were also shown to have similar sensitivity to uncertainty.
4. Most synergistic interactions between factors were not significant, but the statistical procedure for means comparison was acknowledged to be conservative.
5. Results also indicated that JIT systems may make the job of maintaining high customer service levels more difficult.Ph. D.
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Bluhme, Hugo, and Jenny Lidman. "Please Mind The Gap : A study of the relation between green marketing outreach and consumer decision-making." Thesis, Uppsala universitet, Företagsekonomiska institutionen, 2021. http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-447501.
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Sustainability, and especially sustainable consumption, has become more important throughout the years in line with the challenges of climate change. A large majority of Swedish consumers have a positive attitude towards sustainable consumption. However, their actions do not speak louder than words. Many have the intention of buying sustainable products, but fewer actually buy sustainable products causing an attitude behaviour gap. This study aims to investigate the relation between green marketing and consumer decision making. Diving deeper into the grocery sector as well as the clothing sector the study examines the differences regarding the matter of green marketing and consumer decision-making. With a theoretical starting point in the Theory of Planned Behaviour as well as green marketing, this quantitative study shows that green marketing has an effect on a consumer’s perceived behavioural control which in turn has an effect on the intention. However, the study also states that there is a gap between the intention of buying sustainable products, influenced by attitude, subjective norm and perceived behavioural control, and the actual behaviour to buy sustainably. The study finds a moderately strong correlation between perceived behavioural control and green marketing. Further on, the study also notices a difference between the two sectors, where consumers are reached as well as affected by green marketing to a higher extent within the grocery sector than in the clothing sector.
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Vičiūtė, Rasa. "Bendradarbiavimo kūrimo, kaip pokyčių valdymo, metodologiniai aspektai tenkinant specialiuosius ugdymosi poreikius bendrojo lavinimo mokykloje." Master's thesis, Lithuanian Academic Libraries Network (LABT), 2006. http://vddb.library.lt/obj/LT-eLABa-0001:E.02~2006~D_20060606_102437-21519.
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There are formulated validity and transference of cooperation methods and cooperation buildup with a view to reach positive changes in education of learners with special needs. The methods promoting the cooperation of Lithuanian and foreign authors were analyzed in this work. The analysis of already made-up practical cooperation pattern was done as well. Experimentally when building up the cooperation inside and outside validity of made-up cooperation pattern was reviewed and evaluated. The research hypothesis, certifying the efficiency of the made-up cooperation pattern when building up the cooperation in practice, formulated by the author has been confirmed. The pattern allows initiating the changes of cooperation and the changes to meet the special educational needs. By the initiative of the professionals and educators following the pragmatic viewpoint the cooperation pattern would stimulate parents to participate in the educational process of educating the learners with special needs. When transferring practical pattern of cooperation into another educational environment the resistance of educational environment against the transference might arise.
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Kanapickienė, Rasa. "Įmonių vidaus kontrolės sistema transformacijų procese: kūrimas, raida, problemos." Doctoral thesis, Lithuanian Academic Libraries Network (LABT), 2009. http://vddb.library.lt/obj/LT-eLABa-0001:E.02~2009~D_20090408_085042-89042.
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Rinkos sąlygomis kiekviena įmonė siekia užimti ir išlaikyti geriausią rinkos dalį. Viena iš priemonių tai pasiekti – efektyvi įmonės vidaus kontrolė. Stiprėjant konkurencijai, sparčiai plėtojantis ir keičiantis technologijoms, taip pat sudėtingėjant verslo projektams bei didėjant verslo įvairovei, įmonės valdymas tampa vis sudėtingesnis. Todėl ir įmonės vidaus kontrolė tampa vis sudėtingesnė problema.
Gera įmonės vidaus kontrolės sistema – vienas iš efektyvios tos įmonės veiklos garantų.
Lietuvai įstojus į Europos Sąjungą ir sparčiai augant ekonomikai, organizacijos ieško naujų galimybių, plečiasi veiklos mastas, todėl susiduriama su naujomis rizikos rūšimis. Įmonė, norėdama pasiekti kuo geresnių veiklos rezultatų, turi išnaudoti visus galimus resursus. Tokiomis aplinkybėmis įmonei neturint efektyvios vidaus kontrolės sistemos gali būti sudėtinga įgyti konkurencinį potencialą Europos Sąjungoje.
XX a. pab. iš pasaulyje pasklidusių stambių finansinių skandalų: Enron, Worldcom, Ahold ir Parmalat ir kt., matyti, kad neturinčios vidaus kontrolės sistemos įmonės yra pasmerktos žlugti. Šie bankrotai taip pat parodė, kad vidaus kontrolės reglamentavimas yra nepakankamas.
Tačiau šiandieninė per pasaulį nuvilnijusi krizė parodė, kad įmonių vidaus kontrolė nesugebėjo atskleisti esminių įmonėms gresiančių verslo rizikų ir sumažinti tiek, kad jos taptų priimtinos. Be to, įmonių valdymo sistemos nesugebėjo skubiai įgyvendinti antikrizinių priemonių. Tai lėmė šios problemos nagrinėjimo... [toliau žr. visą tekstą]In the market environment every company is seeking to obtain and maintain the best market share. One of the mechanisms in achieving this goal is an effective internal control of the company. With growing competition, fast development and introduction of new technologies, progressing complexity of business projects, and enlarging business diversity, company management is becoming increasingly more complicated. Consequently, company internal control is becoming a more and more complicated task. A good company internal control system is one of the guarantees of effective company business. Following Lithuanian accession to the EU the economy grows fast and organisations look for new courses of action, expand the scope of their activities and thus face new types of risk. To achieve the best possible results a company must exploit all possible resources. Under such circumstances it may be difficult to acquire a competitive potential in the European Union unless there is an efficient internal control in place. Huge financial scandals of the end of the 20th century, such as Enron, WorldCom, Ahold, Parmalat, etc. made it obvious that companies without an internal control system are destined to die. Moreover, those bankruptcy cases revealed insufficient regulation of internal control. The current global crisis showed that corporate internal control failed to reveal major business risks faced by companies and to minimize such risks to an acceptable level. Likewise, corporate... [to full text]