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Books on the topic 'Marketing communications'

Author: Grafiati

Published: 4 June 2021

Last updated: 19 February 2023

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1

Gilliland, Debbie. Marketing communications. 2nd ed. London: BPP Publishing, 2004.

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2

Blythe, Jim. Marketing communications. New York: Prentice Hall, 1999.

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3

M, Anderson Patricia. Marketing communications. Englewood Cliffs, N.J: Prentice-Hall, 1986.

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4

Wood, Gill. Marketing communications. Oxford: Elsevier/CIM, 2005.

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5

Marketing, Chartered Instiutute of, ed. Marketing communications. Cookham: CIM Publishing, 2003.

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6

Grigoryan, Ekaterina. Marketing communications. ru: INFRA-M Academic Publishing LLC., 2020. http://dx.doi.org/10.12737/1002563.

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The tutorial introduces the basic tools of marketing communications such as advertising, PR, sales promotion, personal selling, sponsoring, branding, and provides guidance on establishing, planning, budgeting, and performance evaluation. Special attention is paid to the peculiarities of formation of communicative policy and strategy of the enterprise. Presents the tasks for seminars: tests, practical situations, test questions. Meets the requirements of Federal state educational standards of higher education of the latest generation and the programs of preparation of bachelors on directions 38.03.02 "Management" (profile "Management", "Marketing"), 38.03.05 "Business-Informatics", 38.03.06 "trading business" (specialization "Commerce"), etc. For anyone interested in the issues of marketing communications: teachers, graduate students, researchers and practitioners.

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7

Eagle, Lynne, Barbara Czarnecka, Stephan Dahl, and Jenny Lloyd. Marketing Communications. Second edition. | Abingdon, Oxon; New York, NY: Routledge, 2021.: Routledge, 2020. http://dx.doi.org/10.4324/9781003089292.

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8

Wood, Gill. Marketing communications. Oxford: Elsevier, 2004.

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9

Marketing communications. Harlow: Financial Times Prentice Hall, 2000.

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10

Tom, Griffin. International marketing communications. Oxford [England]: Butterworth-Heinemann, 1993.

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11

Marketing, Chartered Institute of, ed. Diploma: Marketing communications. London: B.P.P. Publications, 1991.

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12

Marketing, Chartered Institute of, ed. Marketing communications strategy. Oxford: Butterworth-Heinemann, 1995.

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13

Schultz, Don E. Integrated marketing communications. Lincolnwood, Ill., USA: NTC Business Books, 1993.

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14

Integrated marketing communications. 3rd ed. Toronto: Pearson Prentice Hall, 2011.

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15

Modern marketing communications. Glasgow: Blackie, 1990.

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16

Kitchen, Philip J., and Marwa E. Tourky. Integrated Marketing Communications. Cham: Springer International Publishing, 2022. http://dx.doi.org/10.1007/978-3-030-76416-6.

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17

Jefkins, Frank. Modern Marketing Communications. Dordrecht: Springer Netherlands, 1991. http://dx.doi.org/10.1007/978-94-011-6868-7.

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18

Amanda, Broderick, ed. Integrated marketing communications. 2nd ed. Upper Saddle River, N.J: Prentice Hall Fiancial Times, 2004.

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19

Marketing Communications. Bookboon.com, 2013.

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20

Czarnecka, Barbara, Jenny Lloyd, Stephan Dahl, and Lynne Eagle. Marketing Communications. Taylor & Francis Group, 2020.

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21

Marketing Communications. Taylor & Francis Group, 2014.

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22

Czarnecka, Barbara, Jenny Lloyd, Stephan Dahl, and Lynne Eagle. Marketing Communications. Taylor & Francis Group, 2020.

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23

Marketing Communications. Taylor & Francis Group, 2014.

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24

Marketing Communications. Taylor & Francis Group, 2006.

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25

Koekemoer, Ludi. Marketing Communications. Juta Academic, 2004.

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26

Marketing Communications. Bookboon.com, 2013.

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27

Marketing Communications. Bookboon.com, 2013.

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28

Marketing Communications. Int. Cengage Business Press, 2007.

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29

Czarnecka, Barbara, Jenny Lloyd, Stephan Dahl, and Lynne Eagle. Marketing Communications. Taylor & Francis Group, 2020.

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30

Marketing Communications. Bookboon, 2013.

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31

Marketing communications. 2nd ed. London: BPP Professional Education, 2004.

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32

Bell, Geraldine, and Babek Taheri. Marketing Communications. Goodfellow Publishers, Limited, 2017.

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33

Egan, John. Marketing Communications. SAGE Publications, Limited, 2023.

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34

Marketing Communications. Pearson Education, 2000.

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35

Hutton. Marketing Communications. Pearson Education, Limited, 2001.

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36

Eagle, Lynne. Marketing Communications. Routledge, 2014. http://dx.doi.org/10.4324/9781315778860.

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37

Czarnecka, Barbara, Jenny Lloyd, Stephan Dahl, and Lynne Eagle. Marketing Communications. Taylor & Francis Group, 2020.

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38

Marketing Communications. SAGE Publications, Limited, 2014.

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39

Egan, John. Marketing Communications. SAGE Publications, Limited, 2020.

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40

Czarnecka, Barbara, Jenny Lloyd, Stephan Dahl, and Lynne Eagle. Marketing Communications. Taylor & Francis Group, 2020.

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41

Egan, John. Marketing Communications. SAGE Publications, Limited, 2020.

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42

Bell, Geraldine, and Babek Taheri. Marketing Communications. Goodfellow Publishers, Limited, 2017.

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43

Marketing Communications. Taylor & Francis Group, 2020.

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44

Egan, John. Marketing Communications. SAGE Publications, Limited, 2023.

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45

Czarnecka, Barbara, Jenny Lloyd, Stephan Dahl, and Lynne Eagle. Marketing Communications. Taylor & Francis Group, 2014.

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46

Copley, Paul, and Ian Robinson. Marketing Communications. Pearson Education, Limited, 1997.

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47

Turnbull, Sarah, and Chris Fill. Marketing Communications. Pearson Education, Limited, 2022.

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48

Czarnecka, Barbara, Jenny Lloyd, Stephan Dahl, and Lynne Eagle. Marketing Communications. Taylor & Francis Group, 2014.

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49

Marketing Communications. Prentice Hall, 2005.

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50

Marketing Communications. SAGE Publications Ltd, 2015.

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