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Books on the topic 'Marketing capabilities'

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Author: Grafiati
Published: 4 June 2021
Last updated: 24 January 2023

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1

Day, George S. Capabilities for forging customer relationships. Cambridge, MA: Marketing Science Institute, 2000.

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2

Day, George S. The capabilities of market-driven organizations: Commentary. Cambridge, Mass: Marketing Science Institute, 1993.

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3

Mhairi, McEwan, ed. The growth drivers: The definitive guide to building marketing capabilities. Hoboken, NJ: Wiley, 2011.

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4

National Seminar on Enhancing Malaysia's Export Capabilities (1990 Kuala, Lumpur, Malaysia). Enhancing Malaysia's export capabilities: Proceedings of the National Seminar on Enhancing Malaysia's Export Capabilities, Kuala Lumpur, August 7-8, 1990. [Kuala Lumpur]: Institute of Strategic and International Studies, Malaysia, 1991.

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5

Bird, Andy, and Mhairi McEwan. Growth Drivers: The Definitive Guide to Transforming Marketing Capabilities. Wiley & Sons, Incorporated, John, 2012.

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6

Bird, Andy, and Mhairi McEwan. Growth Drivers: The Definitive Guide to Transforming Marketing Capabilities. Wiley & Sons, Limited, John, 2015.

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7

Bird, Andy, and Mhairi McEwan. Growth Drivers: The Definitive Guide to Transforming Marketing Capabilities. Wiley & Sons, Incorporated, John, 2011.

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8

Bird, Andy, and Mhairi McEwan. Growth Drivers: The Definitive Guide to Transforming Marketing Capabilities. Wiley & Sons, Incorporated, John, 2011.

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Bird, Andy, and Mhairi McEwan. Growth Drivers: The Definitive Guide to Transforming Marketing Capabilities. Wiley & Sons, Incorporated, John, 2011.

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10

Enhancing Malaysia's export capabilities: Proceedings of the National Seminar on Enhancing Malaysia's Export Capabilities, Kuala Lumpur, August 7-8, 1990. Institute of Strategic and International Studies, Malaysia, 1991.

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11

Series, No Fluff. How to Maximize Pardot Capabilities and Achieve Optimal Marketing Reporting with Salesforce Sales Cloud. No Fluff, 2021.

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12

Series, No Fluff. How to Maximize Pardot Capabilities and Achieve Optimal Marketing Reporting with Salesforce Sales Cloud. No Fluff, 2021.

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13

Wicklund, Phillip. Practical Sitecore 8 Configuration and Strategy: A User Guide for Sitecore's Content and Marketing Capabilities. Apress, 2015.

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14

Timlon, Joachim. Realizing a New Marketing Strategy Through Organizational Learning in Industrial Networks: Implications for Dynamic Capabilities, a Theory-Of-The-Busi. Universit of Calmar, 2005.

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15

Chabowski, Brian R., and G. Tomas M. Hult. A Study of the Long-Term Value of Capabilities-Based Resources, Intangible Strategic Assets, and Firm Performance. Edited by Michael A. Hitt, Susan E. Jackson, Salvador Carmona, Leonard Bierman, Christina E. Shalley, and Douglas Michael Wright. Oxford University Press, 2014. http://dx.doi.org/10.1093/oxfordhb/9780190650230.013.003.

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How do capabilities-based resources focused on customers, supply chains, and how does innovation impact a firm’s strategic assets and performance? We develop a framework to (1) test strategic resource allocations as investments in future opportunities, (2) examine the influences of strategic resources on strategic assets, and (3) study the effects of strategic assets on performance. The model incorporates data from a 12-year period to examine the lagged effects over a “strategic” length period. The results show that the resources that affect assets include business-to-customer (B2C) marketing expenditures, sourcing attentiveness, inventory readiness, production capacity, and overall innovation creativity. Customer satisfaction and brand equity are two firm-level strategic assets that influence financial performance. The robustness of the overall results was also examined in two technological contexts (low/stable vs. high tech).
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16

The marketing of microwave communications technology: Australian capabilites and opportunities. Canberra: Dept. of Industry, Technology and Commerce, 1986.

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