Relevant bibliographies by topics / Marketing Australia Planning

Academic literature on the topic 'Marketing Australia Planning'

Author: Grafiati
Published: 10 December 2022
Last updated: 28 January 2023

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Journal articles on the topic "Marketing Australia Planning"

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McColl‐Kennedy, Janet R., Oliver H. M. Yau, and Geoffrey C. Kiel. "Marketing Planning Practices in Australia: A Comparison across Company Types." Marketing Intelligence & Planning 8, no. 4 (April 1990): 21–29. http://dx.doi.org/10.1108/02634509010002747.

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Butcher, Ken, and Rod McCulloch. "A lack of true believers in the account‐planning discipline in Australia?" Marketing Intelligence & Planning 21, no. 7 (December 2003): 473–79. http://dx.doi.org/10.1108/02634500310504322.

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Clarke, Harry. "Australian Tourism Industry Policy: A New View." Tourism Economics 3, no. 4 (December 1997): 361–77. http://dx.doi.org/10.1177/135481669700300405.

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An economic rationale for Australian public sector involvement in the management of tourism can be established on two grounds. First, there are resource/environmental and public good issues contingent on the external costs associated with Australia's domestic and international tourism. Second, there are rent extraction and marketing issues stemming from Australia's destination uniqueness and the consequent existence of national market power in the provision of international tourism. Analysis of this joint rationale for policy activism suggests a form for appropriate policies and a functional separation in the organization and management of policy. While some of the present discussion is specific to Australia, the viewpoint developed here is relevant to any economy with a substantial tourism sector.
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Burgess, M. D. "Planning for Reuse. Developing a Strategy for the Northern Territory, Australia." Water Science and Technology 24, no. 9 (November 1, 1991): 31–43. http://dx.doi.org/10.2166/wst.1991.0233.

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A harsh climate, extended dry periods and relatively expensive water resources underly the potential for effluent reuse in the Northern Territory, Australia. The cost of supplying potable water and the potential offsetting effects of utilising sewage effluent are reviewed. The need to firmly establish the true cost to the community of different supply options is identified. Major cost benefits accrue where reuse will enable deferment of either significant potable source augmentation or sewage treatment works upgrading and where horticultural prospects are good at a reuse site close to the treatment works. An overall strategy plan for increasing the potential of reuse is described. This plan includes firm cost management procedures, marketing activities, appropriate land planning measures and a commitment to research and development.
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Wood, Natalie T., and Caroline Lego Muñoz. "‘No Rules, Just Right’ or is it? The Role of Themed Restaurants as Cultural Ambassadors." Tourism and Hospitality Research 7, no. 3-4 (September 2007): 242–55. http://dx.doi.org/10.1057/palgrave.thr.6050047.

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After mass media, ethnic-themed restaurants are possibly the second most influential socialising agents of foreign cultures. Whereas the media often depicts foreign cultures in a stereotypical manner, the opportunity exists in the hospitality field to offer consumers a more detailed and accurate insight into a culture. Yet, is this what consumers really want? This paper addresses an important question: How do spaces of consumption affect the perception and representation of ‘authentic’ culture? To explore this, a four-stage, cross-cultural (ie Australia and United States) qualitative study was undertaken to examine the role the Outback Steakhouse chain of restaurants plays in representing Australian culture in the United States. Findings revealed that US subjects were more accepting of the restaurant environment where it matched the images of Australia perpetuated by the media. By contrast, Australian subjects indicated that the image this restaurant provides is a largely stereotypical, outdated, inaccurate representation of their culture. Research implications and recommendations from a marketing, hospitality, and tourism perspective are provided.
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Goulias, Konstadinos G., Werner W. Broeg, Bruce James, and Colin Graham. "Travel Behavior Analysis of South Perth Individualized Marketing Intervention." Transportation Research Record: Journal of the Transportation Research Board 1807, no. 1 (January 2002): 77–86. http://dx.doi.org/10.3141/1807-10.

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The Western Australia Department for Planning and Infrastructure has initiated a unique information provision program to decrease the use of cars and increase nonmotorized transport. The program contains a component in South Perth that uses individualized marketing techniques to inform travelers about alternatives to the private automobile. Data about this program have been collected in the past 3 years, offering the opportunity to assess the program’s success. Regression analysis has been used to estimate the effect of information provision on program participants’ travel behavior for mobility and, more specifically, mode choice. Program participants, persons who agree to receive and use information, when compared with a variety of other groups consistently use the car as driver the least and appear to have increased their nonmotorized trip making. The findings here are extremely encouraging, and programs like this should be considered in other urban settings.
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Howitt, Richard. "Heritage Management in New Zealand and Australia: visitor management, interpretation and marketing." New Zealand Geographer 50, no. 2 (October 1994): 59–60. http://dx.doi.org/10.1111/j.1745-7939.1994.tb00428.x.

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Abodeeb, Jamila, Erica Wilson, and Brent Moyle. "Shaping destination image and identity: insights for Arab tourism at the Gold Coast, Australia." International Journal of Culture, Tourism and Hospitality Research 9, no. 1 (March 2, 2015): 6–21. http://dx.doi.org/10.1108/ijcthr-06-2014-0051.

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Purpose – This paper aims to explore how destination image can be shaped, created and crafted, from an induced-source, supply-side perspective to better cater to Arab visitors, drawing on empirical research conducted on the Gold Coast, Australia. Design/methodology/approach – Two sequential stages of research were implemented. The first stage conducted an analysis of websites to compare and contrast the image of the Gold Coast projected with the image perceived by Arab visitors. The second stage conducted semi-structured interviews with professionals from two destination marketing organisations (DMOs) directly responsible for marketing the Gold Coast to Arab visitors. Findings – Key findings indicate that the DMOs sought to portray a strong destination brand to Arab visitors, specifically around its current branding of “Gold Coast: Famous for Fun”. The Gold Coast has highly evolved strategies to target Arab visitors, including productive working relationships between DMOs and strategic partnerships with tourism organisations in the Arab world. However, analysis of websites revealed some incongruence between core attractions. Arab websites emphasise the beach more than do the Australian, state and local DMOs, and entertainment did not rate as highly as the need for beaches, shopping and accommodation. Research limitations/implications – Importantly, this research highlights the need for DMOs to clearly understand the needs of Arab visitors and integrating such information into targeted marketing campaigns aligned with the core destination brand. Originality/value – The contribution of this research is in providing a more nuanced understanding of the importance of using culture as a key segmentation tool not only to help attract more tourists but to assist DMOs to understand the special needs of various cultures in the destination.
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Yigitcanlar, Tan, Nayomi Kankanamge, Massimo Regona, Andres Ruiz Maldonado, Bridget Rowan, Alex Ryu, Kevin C. Desouza, Juan M. Corchado, Rashid Mehmood, and Rita Yi Man Li. "Artificial Intelligence Technologies and Related Urban Planning and Development Concepts: How Are They Perceived and Utilized in Australia?" Journal of Open Innovation: Technology, Market, and Complexity 6, no. 4 (December 11, 2020): 187. http://dx.doi.org/10.3390/joitmc6040187.

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Artificial intelligence (AI) is a powerful technology with an increasing popularity and applications in areas ranging from marketing to banking and finance, from agriculture to healthcare and security, from space exploration to robotics and transport, and from chatbots to artificial creativity and manufacturing. Although many of these areas closely relate to the urban context, there is limited understanding of the trending AI technologies and their application areas—or concepts—in the urban planning and development fields. Similarly, there is a knowledge gap in how the public perceives AI technologies, their application areas, and the AI-related policies and practices of our cities. This study aims to advance our understanding of the relationship between the key AI technologies (n = 15) and their key application areas (n = 16) in urban planning and development. To this end, this study examines public perceptions of how AI technologies and their application areas in urban planning and development are perceived and utilized in the testbed case study of Australian states and territories. The methodological approach of this study employs the social media analytics method, and conducts sentiment and content analyses of location-based Twitter messages (n = 11,236) from Australia. The results disclose that: (a) digital transformation, innovation, and sustainability are the most popular AI application areas in urban planning and development; (b) drones, automation, robotics, and big data are the most popular AI technologies utilized in urban planning and development, and; (c) achieving the digital transformation and sustainability of cities through the use of AI technologies—such as big data, automation and robotics—is the central community discussion topic.
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Wilson, Tom, and Fiona Shalley. "Estimates of Australia’s non-heterosexual population." Australian Population Studies 2, no. 1 (May 26, 2018): 26–38. http://dx.doi.org/10.37970/aps.v2i1.23.

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Background Demographers have studied minority populations for many years, but relatively little attention has been paid to sexual minority groups. Population estimates for sexual minorities would be useful as denominators for a range of health and socioeconomic indicators, to monitor representation in employment, assist budget planning and inform the marketing of goods and services. Aim The aim of this paper is to present some approximate estimates of the non-heterosexual adult population of Australia in mid-2016 by sex, broad age group and state and territory. Data and methods Data on sexual identity were sourced from three nationally representative surveys: the Household Income and Labour Dynamics in Australia survey, the second Australian Study of Health and Relationships and the ABS General Social Survey. Use was made also of 2016 ABS Census of Population and Housing (Census) data and Estimated Resident Populations. Prevalence rates of the non-heterosexual population aged 18+ were averaged over the three surveys and multiplied by ERP to obtain national population estimates. Census data on same-sex couples were used to distribute the national estimates by state and territory. Results Australia’s non-heterosexual population aged 18+ in 2016 is estimated to have been 592,000, representing about 3.2% of the adult population. New South Wales is home to the largest non-heterosexual population (about 204,000) and the Northern Territory the smallest (4,700), while the highest prevalence is in the Australian Capital Territory (5.1%). Conclusions Australia’s non-heterosexual population is a relatively small population, but its prevalence varies considerably by age and sex and between states and territories. Estimates of this population should prove useful for monitoring health and wellbeing and for a variety of planning and policy purposes.
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Dissertations / Theses on the topic "Marketing Australia Planning"

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Taghian, Mehdi, and mikewood@deakin edu au. "Market fit, market orientation, and business performance: An empirical investigation." Deakin University. Deakin Business School, 2004. http://tux.lib.deakin.edu.au./adt-VDU/public/adt-VDU20050915.135152.

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This thesis investigated the congruence of an organisation to its intended target markets. It was hypothesised that the internal activities of an organisation are, potentially, structured in response to its market dynamics with the ultimate aim of achieving the organisational objective(s). Market fit has been conceptualised to represent the fit of an organisation to its operating market environment. The information for this study was collected from senior marketing decision makers, using a self-administered questionnaire. The sample comprised 216 companies from a mix of industries and organisational sizes in Australia. There is evidence to suggest that the association of market orientation and business performance is inconsistent under different business operating circumstances, due to the exclusion of the influence of key environmental moderators. The model of market fit attempts to overcome this condition. The results suggest that market fit is associated with measures of business performance, and the levels of association are different from those related to the market orientation measures, reflecting the influence of moderators. The categories of environmental moderators contributing at different levels to the market fit measure include: (1) marketing planning, (2) implementation of marketing decisions, (3) market orientation, (4) market strength, (5) generic strategies, (6) organisational culture, (7) familiarity with the marketing audit, and (8) the external environment. The marketing audit procedure has been recommended as a tool to assist with the establishment and maintenance of market fit. The results of this study indicate that organisational familiarity with, and the conduct of, the marketing audit periodically are low, and that market fit may be a better predictor of business performance, than is market orientation.
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Stokes, Robyn L., and n/a. "Inter-Organisational Relationships for Events Tourism Strategy Making in Australian States and Territories." Griffith University. School of Tourism and Hotel Management, 2004. http://www4.gu.edu.au:8080/adt-root/public/adt-QGU20040218.160232.

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This research examines the impact of inter-organisational relationships of public sector events agencies on events tourism strategy making within Australian state/territories. The global expansion of events tourism and sustained interest in networks and relationships as conduits to strategy underpin this topic. Although public sector institutional arrangements exist in many countries including Australia to develop events tourism, there is no known empirical research of inter-organisational relationships for strategy making in this domain. Against this background, the research problem of the thesis is: How and why do inter-organisational relationships of public sector events agencies impact upon events tourism strategy making within Australian states and territories? Based on a review of themes and issues within the two parent theories of tourism strategy and inter-organisational relationships, a theoretical framework and four research issues are developed. These issues are: RI 1: How does the public sector institutional environment impact upon events tourism strategies and the inter-organisational relationships that shape them, and why? RI 2: How do events tourism strategy forms and processes reflect and influence events agencies' inter-organisational relationships, and why? RI 3: What are the forms and characteristics of events agencies' inter- organisational relationships for shaping events tourism strategies, and why? RI 4: What are the incentives and disincentives for events agencies to engage in inter-organisational relationships for events tourism strategy making, and why? Because this research explores a new field within events tourism, it adopts a realism paradigm to uncover the 'realities' of events agencies' inter-organisational relationships and strategies. Two qualitative methodologies are adopted: the convergent interview technique (Carson, Gilmore, Perry, and Gronhaug 2001b; Dick 1990) and multiple case research (Perry 1998, 2001; Yin 1994). The convergent interviews serve to explore and refine the theoretical framework and the four research issues investigated in the multiple case research. These cases are represented by the inter-organisational relationships of events agencies in six Australian states/territories. Findings about the public sector institutional environment (research issue 1) show that events tourism strategies are influenced by different public sector policies and influences, the organisational arrangements for events tourism, the roles of events agencies and the lifecycle phase of events tourism in each state/territory. In relation to events tourism strategy forms (research issue 2), reactive/proactive strategies that respond to or address arising events or opportunities are common with a limited application of formal planning strategies. However, events agencies' strategy processes do reflect a range of strategic activities of importance. Inter-organisational relationships of events agencies (research issue 3) are typified by informal, government-led networks that influence, rather than develop, events tourism strategies. Finally, the importance of a number of incentives and disincentives for agencies to engage in inter-organisational relationships for events tourism strategy making is established. The final conceptual model depicts the themes within all four research issues and links between them to address the research problem. The conclusions of this research make a major contribution to events tourism theory and build upon theories in tourism strategy and inter-organisational relationships. Further research opportunities are presented by these conclusions and the conceptual model which may be explored using other methodologies or alternative research contexts. Practical implications of the research for policy makers and agency executives relate to policy-strategy linkages, public sector organisational arrangements for events tourism, strategy forms and processes and frameworks to engage stakeholders in inter-organisational relationships for strategy making. Knowledge of incentives and disincentives for these inter-organisational relationships also provides a platform for events agencies to reflect upon and revise their modes of governance for events tourism strategy making.
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Ku, Lin-lin. "How do Taiwanese and Australian trading companies develop strategic marketing plans for each other's country." Thesis, Queensland University of Technology, 1995. https://eprints.qut.edu.au/36268/1/z%2036268_Ku_1995.pdf.

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Although many prior studies have focused on strategic marketing plans, there is no literature addressing the strategic marketing plans for Taiwanese and Australian trading companies. This thesis concentrates on building a general framework which could help Taiwanese and Australian trading companies to develop strategic marketing plans to expand their businesses. Thus, this thesis addresses the research problem: How do Taiwanese and Australian trading companies develop strategic marketing plans for each other's country? This research in reviewing the relevant literature regarding international trade (including gains theory and product life cycle theory), international marketing (the nature and scope of international marketing), globalization, international strategic marketing plans, export entry strategy, trading companies and culture, formulated three research questions: RQ 1: How do Taiwanese and Australian trading companies develop strategic marketing plans? RQ2: How do Taiwanese and Australian trading companies implement strategic marketing plans? RQ3: How does knowledge of a target country's business culture affect strategic marketing plans? Data was collected by using the case study methodology, with one pilot case study conducted in Brisbane to refine the research protocol and procedure. In the major stage of data collection, exporting or marketing managers in four Australia trading companies were interviewed in Brisbane and in four Taiwanese trading companies in Taipei. Then the data was analyzed by using case descriptions, cross-case analysis and explanation building methods. This research found both Taiwanese and Australian trading companies have similar processes on exporting, only with minor variables which were different due to business culture and duration of operation. Taiwanese trading companies tend to have longer duration of strategic marketing plans than Australian ones. Both Taiwanese and Australian trading companies attempt to focus on establishing relationships with their distributors or importers. However, only found in Taiwanese cases involve in third country trade. On the basis of research findings, a conceptual framework was built to assist Taiwanese and Australian trading companies to develop strategic marketing plans. This research contributes to knowledge because it is arguably the first to: • compare the current position of some Taiwanese and Australian trading companies, • compare their strategic marketing processes, • compare how their business cultures influence strategic marketing plans, and • use case study research methodology for this sore of international comparison.
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Books on the topic "Marketing Australia Planning"

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Glenda, Korporaal, ed. Bid: How Australia won the 2000 games. Port Melbourne, Vic: William Heinemann Australia, 1994.

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McGeoch, Rod. The bid: Australia's greatest marketing coup. Port Melbourne, Vic: Mandarin, 1995.

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Johnny, Allen, ed. Festival and special event management. 3rd ed. Milton, Qld: John Wiley & Sons Australia, 2005.

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Association, Pacific Asia Travel, Alice Springs. Regional Tourist Association., and Northern Territory Tourist Commission, eds. Central Australia: Tourism planning, development and marketing : a PATA task force study. Sydney, NSW: Pacific Asia Travel Association, 1991.

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McGeoch, Rod. Bid: How Australia won the 2000 games. William Heinemann Australia, 1994.

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Harris, Robert L., William O'Toole, Johnny Allen, and Ian McDonnell. Festival and Special Event Management (Wiley Australia Tourism). 3rd ed. Wiley, 2005.

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French, Jeff. Behaviour and how to influence it. Oxford University Press, 2017. http://dx.doi.org/10.1093/med/9780198717690.003.0006.

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This chapter focuses on the development of a more systematic approach to social behaviour change (Michie et al,2011) and the examination of a growing body of research in the public health world (CDC, 2000) that goes beyond just communication- and enforcement-based approaches to influencing health behaviour (McQuail, 2009; Rothschild, 1999). This understanding has been developing rapidly over recent years (NICE, 2007; 2014). Intervention organizing and planning systems such as social marketing (French et al., 2010), co-creation (Cottam and Leadbeater, 2004), and community engagement (Hills, 2004) are examples of how this new science is being operationalized in social policy delivery. This development, along with more general improvement in social policy implementation (Public Administration Select Committee, 2009), planning, and review (Australian Public Service Commission, 2007) has resulted in a growing consensus about how to establish, deliver, and evaluate more successful behavioural interventions focused on social good.
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Ltd, Stollznow Research Pty, and Fiji Visitors Bureau, eds. Assessment of traveller perceptions of Fiji: Market research report. Suva, Fiji: Fiji Visitors Bureau, 2000.

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Book chapters on the topic "Marketing Australia Planning"

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Joseph, Mathew, Beatriz Joseph, Simpson Poon, and Roger Brooksbank. "Diagnosing the Strategic Planning Process in Australian Companies." In Developments in Marketing Science: Proceedings of the Academy of Marketing Science, 326. Cham: Springer International Publishing, 2014. http://dx.doi.org/10.1007/978-3-319-13078-1_106.

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Pulendran, Sue, Richard Speed, and Rob Widing. "From Rational to Interpretive Planning: Empirically Classifying Planning Styles in Australian Organisations." In Global Perspectives in Marketing for the 21st Century, 487. Cham: Springer International Publishing, 2015. http://dx.doi.org/10.1007/978-3-319-17356-6_148.

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Amonini, Claudia, and Gabriel O. Ogunmokun. "Strategic Marketing Planning Practices: A Study of Australian Small Business Organizations." In Developments in Marketing Science: Proceedings of the Academy of Marketing Science, 495. Cham: Springer International Publishing, 2015. http://dx.doi.org/10.1007/978-3-319-17320-7_131.

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Pulendran, Sue, Richard Speed, and Rob Widing. "Marketing Planning, Market Orientation and Performance: An Empirical Study of Australian Organisations." In Proceedings of the 1998 Academy of Marketing Science (AMS) Annual Conference, 455–56. Cham: Springer International Publishing, 2015. http://dx.doi.org/10.1007/978-3-319-13084-2_105.

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Thomson, Alana, Ingrid Proud, Andrew L. J. Goldston, and Rebecca Dodds-Gorman. "Virtual Reality for Better Event Planning and Management." In Advances in Marketing, Customer Relationship Management, and E-Services, 177–98. IGI Global, 2021. http://dx.doi.org/10.4018/978-1-7998-4954-4.ch011.

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Digital technologies, such as virtual reality (VR), will have an increasing influence on the way events are experienced and managed. To date, scholarship has focused predominantly on the possibilities that VR presents for event experiences by event attendees, and there has been limited consideration of the application of VR for event planning and management. In this chapter, the authors provide a brief overview of the growth and application of virtual reality technology in events. A case study of a private sector start-up in the Australian setting is examined with a focus on VR technologies, it is developing as an aid in event planning and logistics. Key opportunities and challenges of VR pertinent to event planning and management are identified, and the authors suggest a number of implications for industry practice and event education, alongside avenues for future research to support the development of VR in event management and education.
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