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Journal articles on the topic 'Marketing Australia Management'

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Author: Grafiati

Published: 10 December 2022

Last updated: 29 January 2023

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1

Goh, Edmund, Sandy Nguyen, and Rob Law. "Marketing private hotel management schools in Australia." Asia Pacific Journal of Marketing and Logistics 29, no. 4 (September 11, 2017): 880–89. http://dx.doi.org/10.1108/apjml-09-2016-0183.

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Purpose The purpose of this paper is to explore the perceptions of 46 hotel management students from four leading private hotel management schools (PHMS) in Australia on their decision in choosing a PHMS over a traditional public university. Design/methodology/approach Employing the theory of planned behaviour as a theoretical framework, the qualitative interview data identified ten key attitudes, four reference groups and four perceived difficulties as potential motivators of students deciding to enrol in PHMS. Findings This paper identified reputation of school and industry placement opportunities as key attitudinal items shaping students’ decision-making process. With regards to important social groups, education agents and family were key reference groups. In relation to perceived difficulties, students reported tuition and living costs, and far distance from home as key barriers in their decision to study at PHMS. Research limitations/implications The sample draws upon students from a single state, New South Wales, Australia and this limits the generalisability of the authors’ findings. This study also excluded students from Australian public universities who may hold different perceptions towards studying at a PHMS. Practical implications The findings have important implications for hotel schools to improve their curriculum designs and embed practical hands on the learning experience of their students. Marketing agencies can also use these motivational attributes in developing effective marketing campaigns to increase enrolment figures. Originality/value This framework has proven to be useful in helping marketers understand various underlying motivational factors to attract prospective students to enrol in private hotel management schools.

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Altschwager, Teagan, Jodie Conduit, Tatiana Bouzdine-Chameeva, and Steve Goodman. "Branded marketing events: engaging Australian and French wine consumers." Journal of Service Theory and Practice 27, no. 2 (March 13, 2017): 336–57. http://dx.doi.org/10.1108/jstp-04-2015-0108.

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Purpose The purpose of this paper is to introduce the term branded marketing events (BMEs), and examine the role of its experiential components as a strategic tool for the facilitation of customer brand engagement. This study examines five experiential components of BMEs at events held in Australia and France to determine their respective impact on customer brand engagement. Design/methodology/approach Surveys were distributed to attendees of ten events by six wine brands in South Australia, and six events in five sub-regions of Bordeaux. Findings Findings suggest that BMEs influence customers’ brand engagement and brand purchase intention in both Australia and France. However, the experiential components within the events had differing effects. Australian customers were influenced by cognitive, sensorial, and relational experiences and their increased customer brand engagement strongly influenced brand purchase intention. French customers, however, required pragmatic event experiences to build brand engagement. Originality/value Recognizing their mutual experiential and interactive foundations, this study integrates the research domains of marketing events, customer experiences and customer brand engagement, and contributes to the strategic understanding of how branded event experiences facilitate customer brand engagement.

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Anderson, Barbara. "Marketing: A Professional Issue." Health Information Management 24, no. 3 (September 1994): 101–3. http://dx.doi.org/10.1177/183335839402400306.

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Ahmed, Zafar U., M. Sadiq Sohail, Chris Myers, and Chan Pui San. "Marketing of Australia to Malaysian Consumers." Services Marketing Quarterly 28, no. 2 (October 3, 2006): 57–78. http://dx.doi.org/10.1300/j396v28n02_04.

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Clarke, Harry. "Australian Tourism Industry Policy: A New View." Tourism Economics 3, no. 4 (December 1997): 361–77. http://dx.doi.org/10.1177/135481669700300405.

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An economic rationale for Australian public sector involvement in the management of tourism can be established on two grounds. First, there are resource/environmental and public good issues contingent on the external costs associated with Australia's domestic and international tourism. Second, there are rent extraction and marketing issues stemming from Australia's destination uniqueness and the consequent existence of national market power in the provision of international tourism. Analysis of this joint rationale for policy activism suggests a form for appropriate policies and a functional separation in the organization and management of policy. While some of the present discussion is specific to Australia, the viewpoint developed here is relevant to any economy with a substantial tourism sector.

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Polonsky, Michael Jay, Les Carlson, Stephen Grove, and Norman Kangun. "International environmental marketing claims." International Marketing Review 14, no. 4 (August 1, 1997): 218–32. http://dx.doi.org/10.1108/02651339710173426.

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Examines the differences in types of environmental claims used in advertisements in Australia, Canada, the UK and USA. The advertisements are examined using a content analysis schema with four categories (product orientation, process orientation, image orientation or environmental fact) which have been developed and reported in the literature. The four types of environmental advertisements can be “compressed” into two groups: substantive claims (product and process based) and posturing claims (image and environmental fact based). Suggests that claims in advertisements may be a proxy for firm behaviour and therefore firms using substantive claims in their advertisements are more environmentally involved than firms using posturing claims in their advertisements. Finds that US advertisements use the most posturing claims and least substantive claims, with Australian advertisements using the most substantive claims and least posturing claims. This may suggest that US firms (i.e. the companies making these claims) are less environmentally involved compared with firms in the three other countries examined.

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Howitt, Richard. "Heritage Management in New Zealand and Australia: visitor management, interpretation and marketing." New Zealand Geographer 50, no. 2 (October 1994): 59–60. http://dx.doi.org/10.1111/j.1745-7939.1994.tb00428.x.

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Pan, Grace Wen, and Eric Laws. "Tourism marketing opportunities for Australia in China." Journal of Vacation Marketing 8, no. 1 (January 2002): 39–48. http://dx.doi.org/10.1177/135676670200800105.

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9

Hanemann, Michael, and Michael Young. "Water rights reform and water marketing: Australia vs the US West." Oxford Review of Economic Policy 36, no. 1 (2020): 108–31. http://dx.doi.org/10.1093/oxrep/grz037.

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Abstract We consider the connection between water marketing and the modification of property rights to water in Australia, highlighting the Australian’s distinctiveness through a contrast with water rights in the western US (especially California). Australia started out the same as California, but in the 1880s it abandoned California’s system and adopted a new approach, ending the common law property right to water and creating a statutory right that could be modified by administrative fiat. This shifted the arena for dispute resolution from courts to parliaments. It eliminated the seniority inherent in appropriative water rights and it sidelined issues of third-party impacts. Another difference was the tight control of irrigation institutions by state governments and the national government’s willingness to intervene in state and local water management. Australian water reform was wrapped in politics. When there were successes, this is because the politics were managed adroitly; when political challenges proved insurmountable, reform stalled.

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10

Loutit, T. S. "AUSTRALIAN PETROLEUM RESEARCH AND DEVELOPMENT: AN EXAMPLE OF PROBLEM-DRIVEN GEOSCIENCE RESEARCH MANAGEMENT." APPEA Journal 36, no. 1 (1996): 500. http://dx.doi.org/10.1071/aj95028.

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The Australian petroleum exploration research program is customer-driven and reflects the balance between the need for the petroleum industry to reduce exploration risk in the short term and the government need to improve the perception of prospectivity in the longer term. Higher prospectivity will lead to greater exploration investment and competition, whereas risk-reduction will increase the efficiency and effectiveness of the exploration industry. Thus the objectives of the primary customers may be significantly different, with government intent on increasing the amount of investment and competition between explorers, whereas industry is intent on keeping expenditure to a minimum and maintaining competitive advantage. Despite the differences, collaboration between all groups involved in exploration and exploration-related research in Australia is essential to solve the range of exploration problems and generate new paradigms. Collaborative research ventures are most successful when new ideas stimulate explorer and researcher alike to focus resources on the key questions despite factors such as competitive advantage. Government geoscience researchers must play a significant role in generating and marketing new concepts to help maintain Australia's supply of domestic petroleum products.The scale of the petroleum research undertaken, and the degree of collaboration between industry and research groups in Australia, is remarkable. There is a productive balance between groups developing and applying new technology and those undertaking regional geological and petroleum systems research. This balance has been reached because of the long-term commitment by the Australian Government, via legislation and funding, to ensure the preservation of exploration data in national geoscience database systems, and that basic and applied research at all scales, from basins to wells, is undertaken in support of petroleum exploration and development.Despite the success of a number of collaborative research projects, research and development resources are still under-utilised by the Australian petroleum industry. Government research agencies must develop a higher marketing profile to ensure that the utilisation of the resources is at a maximum.

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Bamforth, Jill, Charles Jebarajakirthy, and Gus Geursen. "Understanding undergraduates’ money management behaviour: a study beyond financial literacy." International Journal of Bank Marketing 36, no. 7 (October 1, 2018): 1285–310. http://dx.doi.org/10.1108/ijbm-05-2017-0104.

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Purpose The money management behavior of undergraduates determines their smooth transition into adulthood. Economic, social and psychological factors also affect undergraduates’ money management behavior. Therefore, the purpose of this paper is to investigate how undergraduates manage and respond to economic, social and psychological factors affecting their money management behavior, and to examine whether this response changes as they make progress in their degree. Design/methodology/approach Adopting a qualitative exploratory approach, this study examined Australian undergraduates as they face many challenges to their money management behavior. The data were collected using six focus group discussions, held in three Australian universities, in which 47 undergraduates participated. Findings The findings have shown that their approach to manage spending, income, saving, peer relationships and stress changes as they make progress in their degree. However, they shared similar approaches to investment, followed parental money management advice and used technology for cost reduction, irrespective of the progress in their degree. Research limitations/implications This study was conducted with the data collected from a relatively small sample of respondents and was limited only to undergraduates. Moreover, this study was conducted in Australia, indicating that some of the results might be specific to the Australian context. Practical implications The findings of this study can be utilized by governments, financial institutions, educational institutions and parents who are interested in inculcating prudent money management behavior in undergraduates. Originality/value This study extends the scope of the literature beyond financial literacy, and has shown how undergraduates respond to economic, social and psychological aspects relating to money management behavior and how these responses vary as they make progress in their degree. This study has applied a qualitative exploratory approach, in contrast to quantitative methods which have generally been applied for studies relating to undergraduates’ money management behavior.

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Koo, Bon-Ki, Timothy J. Lee, and Tae-Hong Ahn. "Marketing Strategies for Casinos: A Case for Australia." Tourism Analysis 17, no. 2 (March 1, 2012): 245–51. http://dx.doi.org/10.3727/108354212x13388995268066.

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13

Wilkinson, Ian F., and Constant Cheng. "Perspectives: Multicultural Marketing in Australia: Synergy in Diversity." Journal of International Marketing 7, no. 3 (August 1999): 106–25. http://dx.doi.org/10.1177/1069031x9900700308.

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Beirman, David. "Destination marketing: The marketing of Israel in Australia and the south-west Pacific." Journal of Vacation Marketing 6, no. 2 (April 2000): 145–53. http://dx.doi.org/10.1177/135676670000600205.

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Dai, Fu, Stephen T. T. Teo, and Karen Yuan Wang. "Network Marketing Businesses and Chinese Ethnicity Immigrants in Australia." Journal of Small Business Management 55, no. 3 (May 31, 2016): 444–59. http://dx.doi.org/10.1111/jsbm.12244.

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16

Miller, Dale, and Bill Merrilees. "Department store innovation: David Jones Ltd., Australia, 1876-1915." Journal of Historical Research in Marketing 8, no. 3 (August 15, 2016): 396–415. http://dx.doi.org/10.1108/jhrm-01-2014-0001.

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Purpose The purpose of this paper is to investigate the historical contributions of complex innovations (both creative and tactical components) in a formative period in a major Australian department store, David Jones Ltd. Design/methodology/approach The study uses a context-specific lens to examine complex retail innovation. The study adopts a longitudinal design with the focus on a single firm, which met the inclusion criteria. Data collection was predominately from company archival materials and publicly available documents, including newspapers. Findings An in-depth analysis of two complex innovations demonstrates the retailer’s successful management of both marketing exploration (innovation) and marketing exploitation of that innovation. Effective marketing requires operational, tactical marketing exploitation to dovetail marketing exploration. Research limitations/implications The study is limited to one successful department store. Notwithstanding, there are expectations that the lessons extend to many other retailing organizations. Practical implications The practical relevance is clear, with the emphasis on retail innovation (and especially complex innovation) as a basis for both surviving and thriving in an ever-changing marketing environment. Originality/value The use of a complex innovation approach is a novel way of examining marketing history. The study concludes that both marketing exploration and marketing exploitation are essential for retail longevity.

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Standing, Craig, and Thandarayan Vasudavan. "Internet marketing strategies used by travel agencies in Australia." Journal of Vacation Marketing 6, no. 1 (January 1999): 21–32. http://dx.doi.org/10.1177/135676679900600104.

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18

McManus, Phil, and John Connell. "Putting places on the map? Marketing rural and regional Australia." Journal of Destination Marketing & Management 3, no. 2 (June 2014): 105–13. http://dx.doi.org/10.1016/j.jdmm.2014.01.001.

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VAN DER ENG, PIERRE. "Turning Adversity into Opportunity: Philips in Australia, 1945-1980." Enterprise & Society 19, no. 1 (September 5, 2017): 179–207. http://dx.doi.org/10.1017/eso.2017.12.

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Philips Australia, the Australian subsidiary of Dutch MNE Philips Electronics, experienced difficulties during 1942–1943, when it came close to being nationalized as enemy property. In response, the company set out to improve its reputation in the local radio parts and electronics industry and in Australian markets. Its strategy of embedding itself in Australian society served the purpose of improving company performance and influencing the government policies that guided the rapid development of Australia’s postwar electronics industry. With this strategy, Philips Australia minimized the risks and maximized the commercial opportunities it faced. The firm localized senior management, maximized local procurement and local manufacturing, took a leading role in industry associations, engaged politically influential board members, and used marketing tools to build a strong brand and a positive public profile in Australia. However, the company became aware of the limitations of this strategy in 1973, when a new Labor government reduced trade protection. Increasing competition from Japanese electronics firms forced Philips Australia to restructure and downsize its production operations. Despite increasing reliance on imports from the parent company’s regional supply centers and efforts to specialize production on high-value added products, the firm saw its profitability and market share in Australia decrease.

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20

Archer, David, and Stephen Wearing. "Interpretation and marketing as management tools in national parks: Insights from Australia." Journal of Retail & Leisure Property 2, no. 1 (January 2002): 29–39. http://dx.doi.org/10.1057/palgrave.rlp.5090137.

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21

McArthur, Ellen, Krzysztof Kubacki, Bo Pang, and Celeste Alcaraz. "The Employers’ View of “Work-Ready” Graduates: A Study of Advertisements for Marketing Jobs in Australia." Journal of Marketing Education 39, no. 2 (June 5, 2017): 82–93. http://dx.doi.org/10.1177/0273475317712766.

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This study of job advertisements extends our understanding of how employers, rather than researchers, describe the specific skills and attributes sought in candidates for employment in graduate marketing roles in Australia. The article presents the findings of a content analysis of 359 marketing job advertisements downloaded in 2016, in two periods 6 months apart, from the dominant job finding website in Australia, seek.com.au. These data offer detailed primary records authored by employers, and set the research apart from most studies, which rely on generic variables imposed by academics, despite the mooted gap between academia and the business sector. The most demanded attributes included motivation, time management, communication skills, and digital marketing experience. This raises questions about the purpose of a degree, and whether marketing curricula are fit for purpose. The article explores these findings and other preconditions for being “work-ready,” and the study contributes to the underdeveloped employability research from Australia.

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Lai, Fong-Yi. "Floorball's Penetration of Australia: Rethinking the Nexus of Globalisation and Marketing." Sport Management Review 2, no. 2 (November 1999): 133–49. http://dx.doi.org/10.1016/s1441-3523(99)70093-8.

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23

Loker-Murphy, Laurie. "Backpackers in Australia:." Journal of Travel & Tourism Marketing 5, no. 4 (January 22, 1997): 23–45. http://dx.doi.org/10.1300/j073v05n04_02.

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Buultjens, Jeremy, Simon Wilde, and Mark Crummy. "Marketing remote destinations: A case study of the Northern Territory, Australia." Journal of Vacation Marketing 17, no. 4 (October 2011): 329–42. http://dx.doi.org/10.1177/1356766711420837.

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Wood, Natalie T., and Caroline Lego Muñoz. "‘No Rules, Just Right’ or is it? The Role of Themed Restaurants as Cultural Ambassadors." Tourism and Hospitality Research 7, no. 3-4 (September 2007): 242–55. http://dx.doi.org/10.1057/palgrave.thr.6050047.

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After mass media, ethnic-themed restaurants are possibly the second most influential socialising agents of foreign cultures. Whereas the media often depicts foreign cultures in a stereotypical manner, the opportunity exists in the hospitality field to offer consumers a more detailed and accurate insight into a culture. Yet, is this what consumers really want? This paper addresses an important question: How do spaces of consumption affect the perception and representation of ‘authentic’ culture? To explore this, a four-stage, cross-cultural (ie Australia and United States) qualitative study was undertaken to examine the role the Outback Steakhouse chain of restaurants plays in representing Australian culture in the United States. Findings revealed that US subjects were more accepting of the restaurant environment where it matched the images of Australia perpetuated by the media. By contrast, Australian subjects indicated that the image this restaurant provides is a largely stereotypical, outdated, inaccurate representation of their culture. Research implications and recommendations from a marketing, hospitality, and tourism perspective are provided.

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Zulfakar, Mohd Hafiz, Caroline Chan, and Ferry Jie. "Institutional forces on Australian halal meat supply chain (AHMSC) operations." Journal of Islamic Marketing 9, no. 1 (March 5, 2018): 80–98. http://dx.doi.org/10.1108/jima-01-2016-0005.

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Purpose The purpose of this paper is to investigate the role of institutional forces in shaping the operations of halal meat supply chain in Australia, one of the world’s largest producers and exporters of halal meat. This research examines how the halal meat production requirements are fulfilled and maintained throughout the supply chain in a non-Muslim-majority country. Design/methodology/approach The research uses a single-case study approach and uses semi-structured interviews as the primary method of data collection. It considers the perspectives of various stakeholder groups in the Australian halal meat supply chain (AHMSC). In all, 31 participants have participated in this research. Findings The findings show that institutional forces, especially which come through coercive forces, do affect and shape the overall operations of the AHMSC in particularly the way the stakeholders act within the supply chain, particularly in their role in ensuring the protection of halal status or halal integrity of the meat. Practical implications This paper suggests that the integrity of halal meat supply chain management operations in a non-Muslim-majority environment can be protected with heavy involvement from the relevant authorities, i.e. the federal government agency and the halal certifiers. With the implementation of specific halal meat production policy, i.e. Australian Government Authorised Halal Program, all parties dealing with the halal meat production for export purpose are obliged to fulfil the religious and food safety requirements, thus providing the necessary assurance for halal meat consumers, especially from the Muslim communities. Originality/value This paper is one of the first to provide insights of halal meat supply chain operations in a non-Muslim-majority environment. This paper also took in account various stakeholder groups that were involved directly with halal meat supply chain operations in Australia rather than focusing on a single stakeholder group which gives a better understanding of the whole supply chain operations.

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Pimpa, Nattavud. "Marketing international higher education: a case of Thai students in Australia." International Journal of Management in Education 2, no. 2 (2008): 154. http://dx.doi.org/10.1504/ijmie.2008.018390.

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Ringer, Allison, Michael Volkov, and Kerrie Bridson. "C.U.L.T.U.R.E.: marketing education in the age of cultural diversity." Education + Training 56, no. 6 (August 5, 2014): 503–20. http://dx.doi.org/10.1108/et-02-2013-0017.

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Purpose – The purpose of this paper is to investigate the role Australian University marketing students’ cultural backgrounds play in their learning and their perceptions of assessment and explores whether current assessments appropriately address the differing needs of a culturally diverse student population. Design/methodology/approach – The paper adopts a qualitative approach utilising five focus groups, each comprised of 12 students. Findings – Results indicate learning environments, learning and assessment approaches and assessment tasks each bring their own benefits, constraints and challenges to studying in a culturally diverse environment. Principles are presented for adoption by marketing educators in order to foster a vibrant, inclusive learning environment which meets the educational needs and wants of a culturally diverse student cohort. Research limitations/implications – The number of students representing different global regions or countries limited this study. With the exception of students from Australia and the Asian region, there were minimal students representing other cultural backgrounds despite every attempt being made to be culturally inclusive across global regions. Practical implications – The paper presents the principles of C.U.L.T.U.R.E. and recommends their integration into learning approaches and assessment practices across Schools and Faculties at the tertiary level. Originality/value – This paper fulfils an identified need to study a culturally diverse student cohort's perceptions and attitudes towards learning approaches and assessment practices and their perceived relevance to the provision of core graduate business and generic skills necessary for employability in the global marketplace.

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Trinh, Giang Tue. "The attendance at sporting events: A generalized theory and its implications." International Journal of Market Research 60, no. 3 (May 2018): 232–37. http://dx.doi.org/10.1177/1470785318774677.

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This article generalizes the well-known negative binomial distribution (NBD) theory to attendance behavior at sporting events. Using data from a large national survey across a range of sporting events in Australia, including Australian football, rugby league, soccer (outdoor), horse racing, motor sports, rugby union, cricket (outdoor), netball (indoor and outdoor), basketball (indoor and outdoor), harness racing, and dog racing, we show that the NBD is very robust in describing sporting event attendance behavior. This result has implications for sporting event marketing activities, such as which attendee segments should be targeted, how to increase ticket sales, as well as predicting future attendance behavior.

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Coronel, Tim. "Australia." Publishing Research Quarterly 24, no. 3 (August 14, 2008): 147–48. http://dx.doi.org/10.1007/s12109-008-9080-0.

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Styles, Chris. "Measures in Australia and the United Kingdom." Journal of International Marketing 6, no. 3 (September 1998): 9. http://dx.doi.org/10.1177/1069031x9800600303.

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Rao, Sally, and Lorelle Frazer. "Australian Franchisor Websites: Moving towards Network Behaviour." Journal of Theoretical and Applied Electronic Commerce Research 1, no. 1 (April 1, 2006): 56–64. http://dx.doi.org/10.3390/jtaer1010006.

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Australia is one of the leading nations using the internet in both business-to-consumer (B2C) and business-tobusiness (B2B) settings (ABS 2004). However, little academic attention has been paid to the adoption of internetbased technology in the Australian franchising sector. Thus this paper addresses the problem of how Australian franchise organisations use internet-based technologies in their franchise systems. This research examines the websites of a sample of 202 Australian franchisors to determine their function as a communication and marketing tool within the franchise network. The aim is to document the web activities undertaken by Australian franchisors to provide an exploratory and descriptive snapshot that can be used as a platform for theoretical efforts The analysis reveals that adoption of internet technologies is still in its infancy in Australian franchise systems with the major uses of franchisor websites being providing information to consumers and as a means of attracting potential franchisees. There is evidence that franchise organisations are moving towards network behaviour through the internet.

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Hallinan, Chris, and Michael Burke. "Transition game: globalisation and the marketing of a suburban ''nationalised'' basketball team in Australia." International Journal of Sport Management and Marketing 1, no. 1/2 (2005): 127. http://dx.doi.org/10.1504/ijsmm.2005.007125.

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Saee, John. "SOCIETAL ETHICS AND LEGAL SYSTEM FACING CONTEMPORARY MARKETING STRATEGIES: AN AUSTRALIAN INSIGHT." Journal of Business Economics and Management 6, no. 4 (December 31, 2005): 189–97. http://dx.doi.org/10.3846/16111699.2005.9636108.

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An integral function of Australian market economy is the process of matching products/services with customers’ needs, desires and preferences. This process is greatly facilitated by advertising. Advertising not only provides information for the consumers but may also be used by the advertiser to bring subconscious consumer preferences or inchoate desires to the surface and to stimulate the demand for consumption. In carrying out these tasks, the advertiser must decide the pitch of the advertisement, the appropriate media to be used, the budget, the degree of exposure of the advertisement, market segmentation and claims to be made for the product (Goldring et al, 1987). Australian firms, irrespective of their size, rely heavily on advertising to market their products and services. The degree to which firms see the crucial role of advertising in their overall marketing mix, is clearly reflected in their annual allocation of advertising expenditure. “In 1997, total Australian advertising expenditures were $ 7.5 billion on advertising” (Miller and Layton, 2000, p. 590) All creative and imaginative forms of enticements and inducements being considered in the development of advertising strategies by these firms in an attempt to evoke favourable consumers’ responses for their offerings. Over time, some firms have come under increasing criticism by some sections of the community for their inappropriate promotional strategies which are seen as out of step with general community values and standards. Further in some instances, it is alleged that these firms have not only miscarried their social responsibility, but they have also breached the law covering Trade Practices operative in Australia and New Zealand. Such misguided corporate behaviour has also sparked negative consumerism concern, which if no corrective measure is adopted, will strategically harm the firm profit and viability. This research paper attempts to explore in some detail, aspects of advertising strategies within contemporary management paradigm. The paper will also shed light on corporate ethics /social responsibility. Finally, this paper will address legal obligations and consumerism concerns surrounding firms operating within the Australian society.

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Kandoth, Sneha, and Dr Suraj Kushe Shekhar. "Recruitment Marketing - a Bibliometric analysis." International Journal of Professional Business Review 7, no. 2 (September 1, 2022): e0431. http://dx.doi.org/10.26668/businessreview/2022.v7i2.431.

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Purpose: The purpose of the study is to conduct a Bibliometric analysis of Recruitment Marketing. Theoretical framework: Recruitment Marketing is a technique that has evolved recently to nurture candidates before they apply for a job. Understanding and applying recruitment marketing techniques is essential to retain a talent pool. Since Recruitment Marketing is a new strategy, there is still much to research and discover. Design/methodology/approach: The current scenario of publications from 2000-2020 on Recruitment Marketing listed in the Clarivate Web of Science database was explored in this bibliometric study. To build a bibliometric map, descriptive and inferential statistical methods were utilized. Bibliometric analysis was performed using R-based software Biblioshiny. Findings: The findings revealed that the topic is not well established in the literature but has scope for growth in the coming future. The results reported that only very few studies were undertaken in the area of recruitment marketing globally. USA and Australia are the countries which contributed articles in this area when compared to other countries. The most commonly used words are 'loyalty,' 'attraction,' and 'conceptual-model'. New developments in recruitment marketing have not been sufficiently studied and understood logically and concisely. This study utilized a conceptual framework to organize and analyze the field's various research streams and themes. These themes and subthemes have suggested research recommendations and crucial research areas. Research, Practical & Social implications: Authors recommend in-depth study for the future and identify the areas that need more exploration. The current study can help researchers and recruiters to analyze the upcoming recruiting trends and strategies. Originality/value: The study is found to be primary and original research that contributes to the bibliometric representation of recruitment marketing.

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Oppermann, Dr Martin. "Regional Market Segmentation Analysis in Australia." Journal of Travel & Tourism Marketing 2, no. 4 (March 9, 1994): 59–74. http://dx.doi.org/10.1300/j073v02n04_04.

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Wickham, Mark, Kim Lehman, and Linda French. "Communicating marketing priorities in the not-for-profit sector: A content analysis of Australian state-museums’ annual reports." Corporate Ownership and Control 12, no. 2 (2015): 318–28. http://dx.doi.org/10.22495/cocv12i2c2p6.

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This paper analyses the marketing priorities evident in the annual reports of Australia’s six not-for-profit state-museums (who represent the largest and most influential not-for-profit heritage organisations in the country). The study provides insight into the marketing communication priorities in leading not-for-profit heritage organisations, and offers a finer-grained understanding of what is required for such organisations to effectively manage such priorities. Based on a content analysis of the annual reports, the paper proposes a Marketing Priorities Model for Not-for-Profit Organisations more generally. The Model reflects two important findings: firstly, that the communication of marketing strategies has emerged to play a central role in the annual reporting of the leading not-for-profit organisations in Australia; secondly, that there are several key facets of the organisation’s marketing strategies that must be communicated to internal and external stakeholder groups. The Model consequently provides a framework for not-for-profit organisations to adopt in order for them to effectively identify and communicate marketing practices to salient stakeholder groups

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Carlsen, J. "Events Industry Accreditation in Australia." Event Management 6, no. 2 (February 1, 2000): 117–21. http://dx.doi.org/10.3727/096020197390211.

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The issue of service quality and standards has become increasingly prominent in events tourism, yet professional standards remain difficult to implement at the event operational level. O'Neill, Getz, and Carlsen (1999) found that there is a nexus between service quality at events and visitor satisfaction, which has implications for repeat visitation and therefore viability of recurrent events. The management of service quality at events is a difficult task, due to the temporary and intangible nature of the event experience for visitors and the reliance on volunteers and subcontractors by event managers.

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Backhouse, Kim, and Mark Wickham. "Exploring the link between corporate governance and innovative capacity in the Australian superannuation industry." Corporate Ownership and Control 14, no. 4 (2017): 32–40. http://dx.doi.org/10.22495/cocv14i4art3.

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In a large-scale single industry case study, insights are provided into corporate governance factors affecting innovative capacity in the superannuation industry in Australia. Analysis of the data indicated that the major corporate governance factors driving innovation in the industry included: ‘possessing a progressive organisational culture’, ‘emphasis on marketing-orientation’, and ‘engaging in co-opetition’. Similarly, the data indicated that the major corporate governance factors inhibiting innovation included: ‘possessing a conservative/risk-averse organisational culture’, ‘unwillingness to deviate from a strict interpretation of regulation’, ‘emphasis on a profit-orientation’, and ‘the absence of any formalised innovation processes within the firm’. These findings are used to develop a ‘theory of innovation’ link between corporate governance approaches and innovative capacity in the Australian superannuation industry. Although this study is limited in its scope, it does represent an initial exploration of the critical relationship that exists between Board-level functions and the ability of a superannuation firm to innovate in the Australian context.

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Honey, Fleur, and Tim Olds. "The Standards Australia sizing system: quantifying the mismatch." Journal of Fashion Marketing and Management: An International Journal 11, no. 3 (July 17, 2007): 320–31. http://dx.doi.org/10.1108/13612020710763083.

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Julian, Craig C. "A resource-based approach to the study of export marketing from Australia." International Journal of Trade and Global Markets 6, no. 2 (2013): 141. http://dx.doi.org/10.1504/ijtgm.2013.053003.

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Styles, Chris. "Export Performance Measures in Australia and the United Kingdom." Journal of International Marketing 6, no. 3 (September 1998): 12–36. http://dx.doi.org/10.1177/1069031x9800600306.

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In this study, the export performance scale developed by Cavusgil and Zou (1994) is refined and tested for cross-cultural validity in Australia and the United Kingdom. The aim is to encourage a more integrated approach to export performance measurement so that valid comparisons of international research can be made and export theory advanced. Two key steps are reported. First, the scale was refined through exploratory research. Then, data were collected from a sample of 434 exporters in Australia and the United Kingdom. Based on the procedures suggested by Singh (1995) and Mullen (1995), factorial similarity, factorial equivalence, and measurement equivalence is tested across the two national samples. Although support is found for factorial similarity and equivalence, the results do not support full measurement equivalence. It is therefore recommended that some caution be exercised when comparing research conducted in Australia and the United Kingdom, which uses this scale. Suggestions for further research are also made.

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Vickers, Margaret. "Clever Versus Intelligent Organizations: Cases from Australia." Academy of Management Perspectives 14, no. 3 (August 2000): 135–36. http://dx.doi.org/10.5465/ame.2000.4474566.

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Abodeeb, Jamila, Erica Wilson, and Brent Moyle. "Shaping destination image and identity: insights for Arab tourism at the Gold Coast, Australia." International Journal of Culture, Tourism and Hospitality Research 9, no. 1 (March 2, 2015): 6–21. http://dx.doi.org/10.1108/ijcthr-06-2014-0051.

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Purpose – This paper aims to explore how destination image can be shaped, created and crafted, from an induced-source, supply-side perspective to better cater to Arab visitors, drawing on empirical research conducted on the Gold Coast, Australia. Design/methodology/approach – Two sequential stages of research were implemented. The first stage conducted an analysis of websites to compare and contrast the image of the Gold Coast projected with the image perceived by Arab visitors. The second stage conducted semi-structured interviews with professionals from two destination marketing organisations (DMOs) directly responsible for marketing the Gold Coast to Arab visitors. Findings – Key findings indicate that the DMOs sought to portray a strong destination brand to Arab visitors, specifically around its current branding of “Gold Coast: Famous for Fun”. The Gold Coast has highly evolved strategies to target Arab visitors, including productive working relationships between DMOs and strategic partnerships with tourism organisations in the Arab world. However, analysis of websites revealed some incongruence between core attractions. Arab websites emphasise the beach more than do the Australian, state and local DMOs, and entertainment did not rate as highly as the need for beaches, shopping and accommodation. Research limitations/implications – Importantly, this research highlights the need for DMOs to clearly understand the needs of Arab visitors and integrating such information into targeted marketing campaigns aligned with the core destination brand. Originality/value – The contribution of this research is in providing a more nuanced understanding of the importance of using culture as a key segmentation tool not only to help attract more tourists but to assist DMOs to understand the special needs of various cultures in the destination.

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Fisher, John, and John Stanton. "Entrepreneurial Success through Marketing in Nineteenth Century Australia: The Case of John Pottie & Sons." Journal of Research in Marketing and Entrepreneurship 3, no. 1 (April 2001): 39–50. http://dx.doi.org/10.1108/14715200180001476.

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Miles, Morgan P., Martie-Louise Verreynne, Andrew McAuley, and Kevin Hammond. "Exploring public universities as social enterprises." International Journal of Educational Management 31, no. 3 (April 10, 2017): 404–14. http://dx.doi.org/10.1108/ijem-07-2015-0097.

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Purpose The purpose of this paper is to explore how universities attempt to balance meeting their traditional mission of education, research and community engagement while remaining economically sustainable. Design/methodology/approach A survey was conducted in 2014 of university executives and found that universities in Australia are rapidly transitioning from public supported institutions to an organizational form much more like social enterprise, with all of the organizational, marketing and ethical ramifications. Findings Australian universities were found to be focused on maintaining financial viability and that the most significant source of future revenue for Australian universities is perceived to be from international students. Originality/value The findings have tremendous public policy and ethical implications – suggesting a shift in the classification of university education from what was generally considered a public good to what is increasingly perceived as a private good in the contemporary market place, with the increasing importance of international students.

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Holder, Afiya, and Lisa Ruhanen. "Exploring the market appeal of Indigenous tourism: A netnographic perspective." Journal of Vacation Marketing 25, no. 2 (January 10, 2018): 149–61. http://dx.doi.org/10.1177/1356766717750423.

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Indigenous tourism in Australia continues to decline in spite of the global marketing efforts of the country’s national tourism organization. One suggestion is that social desirability bias in previous visitor demand studies has been masking the underlying causes for this low market appeal. A netnographic approach was adopted in this exploratory study that utilized 4684 online reviews from international visitors to elicit qualitative insights into visitor’s satisfaction and dissatisfaction with their Indigenous tourism experiences in Australia, with the aim of uncovering the underlying factors which may account for declining visitor demand. The netnographic approach provided a wealth of insights into the aspects of the experience that visitors viewed both favourably and unfavourably. In fact, it is demonstrated that international visitors are overwhelmingly positive about their experiences, a finding not typically supported in the existing research. As such, this study has highlighted that there is a dissonance between those who actually participate in an Indigenous experience and non-visitors; a number of potential reasons for this are discussed, as are the marketing implications.

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Klaus, Philipp, Bo Edvardsson, Timothy L. Keiningham, and Thorsten Gruber. "Getting in with the “In” crowd: how to put marketing back on the CEO's agenda." Journal of Service Management 25, no. 2 (April 14, 2014): 195–212. http://dx.doi.org/10.1108/josm-02-2014-0041.

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Purpose – Despite efforts by researchers and managers to better link marketing activities with business financial outcomes, there is general agreement that by and large chief marketing officers (CMOs) (and marketing in general) have lost strategic decision-making influence within organizations. The purpose of this paper is to understand the causes of this decline and offer recommended solutions to counteract this trend. Design/methodology/approach – In-depth interviews lasting between 40 and 55 minutes were conducted with 25 chief executive officers (CEOs) of service companies located in Western Europe, North America, and Australia. In total, 13 difference countries were represented. Using Emerging Consensus Technique, we identified four main themes, which cause the goals of CEOs and those of CMOs/marketing to diverge. Findings – The primary cause of the decline of strategic influence of CMOs and marketing overall with CEOs is a function of four key issues: first, the role of the CMO (e.g. task overload, focus on tactical issues, “outdated” skill set); second, lack of financial accountability (e.g. the inability to connect marketing efforts to financial returns); third, digital and social media (e.g. a perceived obsession with new technology); and forth, lack of strategic vision and impact (e.g. lost sight of “core” job, use of irrelevant metrics). Practical implications – The findings indicate that CMOs must address the four key issues uncovered for marketing to attain/regain a role in strategic decision making. A proposed roadmap for putting marketing back on the CEOs agenda is presented to guide CMOs. Originality/value – This research provides marketers with a CEO eye view of their role within organizations.

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Sok, Phyra, Lan Snell, Wai Jin (Thomas) Lee, and Keo Mony Sok. "Linking entrepreneurial orientation and small service firm performance through marketing resources and marketing capability." Journal of Service Theory and Practice 27, no. 1 (January 9, 2017): 231–49. http://dx.doi.org/10.1108/jstp-01-2016-0001.

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Purpose The literature establishes complex relationships between entrepreneurial orientation (EO) and performance, with mixed findings suggesting the variability of the magnitude of the relationship between the two. Some studies report a positive relationship, some negative, while some report an insignificant relationship between EO and performance. These conflicting findings suggest that the EO-performance relationship is more complex than a simple main-effects-only relationship. The literature offers two distinct approaches – integrating moderating or mediation variables in advancing the EO-performance relationship. The purpose of this paper is to extend current knowledge by examining underlying processes through which EO contributes to performance and the specific conditions under which this process is facilitated. Design/methodology/approach To test the hypotheses the authors chose small service firms in Australia. Industry representation included: accommodation and food services; health care services; rental, hiring and real estate services; transport, postal and warehousing; arts and recreation services; retail trade; construction and training services; and professional, scientific and technical services. The services sector offers a unique opportunity to analyze variances in entrepreneurial engagement and organizational outcomes given the competitive intensity within the service sector which requires firms to engage in venturing, renewal and innovation. The proposed hypotheses were tested through a hierarchical regression analysis. Findings This study finds the support for the mediation effect of marketing capability on the EO-performance relationship. Critically, this study also finds that marketing resources moderates on the indirect effect of EO on performance via marketing capability. The findings supporting both the mediation and moderation effects of marketing capability and marketing resources on the EO-performance relationship (moderated mediation model) suggests that greater insight into how EO influences small service firm performance can be achieved through considering in combination with other firm-level constructs (marketing capability and marketing resources in this study). Originality/value It addresses the call by prior studies to link the EO construct to theory by embedding marketing resources and marketing capabilities in the EO-performance relationship. Importantly, by accounting for both mediation and moderation effects the authors provide a more complete picture of the EO-performance relationship that highlights the mediating role of marketing capability and the moderating role of marketing resources. This approach helps to reconcile the critical but separate directions proposed by prior studies in advancing the EO-performance relationship.

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Welch, Lawrence S., and Reijo K. Luostarinen. "Inward-Outward Connections in Internationalization." Journal of International Marketing 1, no. 1 (March 1993): 44–56. http://dx.doi.org/10.1177/1069031x9300100104.

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This article examines the impact of inward and outward aspects of internationalization. The effect of the inward process on outward moves has been the subject of limited research, although some evidence from studies of licensing and franchising in Australia suggests inward steps can sometimes play an important preparatory role in the outward process. Governments have for some time used inward international flows to force a reverse process—through strict countertrade policies, for example, or, as in the Australian case through its ‘partnership scheme.’ An important public policy question is how to regard international steps in any outward promotional scheme. For example, among individual firms there is a need to use inward moves in a more productive way to promote outward internationalization, perhaps by selecting foreign suppliers in part on the basis of their ability to contribute to an outward strategy.

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