Relevant bibliographies by topics / Marketing Australia Management

Academic literature on the topic 'Marketing Australia Management'

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Published: 10 December 2022
Last updated: 29 January 2023

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Journal articles on the topic "Marketing Australia Management"

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Goh, Edmund, Sandy Nguyen, and Rob Law. "Marketing private hotel management schools in Australia." Asia Pacific Journal of Marketing and Logistics 29, no. 4 (September 11, 2017): 880–89. http://dx.doi.org/10.1108/apjml-09-2016-0183.

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Purpose The purpose of this paper is to explore the perceptions of 46 hotel management students from four leading private hotel management schools (PHMS) in Australia on their decision in choosing a PHMS over a traditional public university. Design/methodology/approach Employing the theory of planned behaviour as a theoretical framework, the qualitative interview data identified ten key attitudes, four reference groups and four perceived difficulties as potential motivators of students deciding to enrol in PHMS. Findings This paper identified reputation of school and industry placement opportunities as key attitudinal items shaping students’ decision-making process. With regards to important social groups, education agents and family were key reference groups. In relation to perceived difficulties, students reported tuition and living costs, and far distance from home as key barriers in their decision to study at PHMS. Research limitations/implications The sample draws upon students from a single state, New South Wales, Australia and this limits the generalisability of the authors’ findings. This study also excluded students from Australian public universities who may hold different perceptions towards studying at a PHMS. Practical implications The findings have important implications for hotel schools to improve their curriculum designs and embed practical hands on the learning experience of their students. Marketing agencies can also use these motivational attributes in developing effective marketing campaigns to increase enrolment figures. Originality/value This framework has proven to be useful in helping marketers understand various underlying motivational factors to attract prospective students to enrol in private hotel management schools.
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Altschwager, Teagan, Jodie Conduit, Tatiana Bouzdine-Chameeva, and Steve Goodman. "Branded marketing events: engaging Australian and French wine consumers." Journal of Service Theory and Practice 27, no. 2 (March 13, 2017): 336–57. http://dx.doi.org/10.1108/jstp-04-2015-0108.

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Purpose The purpose of this paper is to introduce the term branded marketing events (BMEs), and examine the role of its experiential components as a strategic tool for the facilitation of customer brand engagement. This study examines five experiential components of BMEs at events held in Australia and France to determine their respective impact on customer brand engagement. Design/methodology/approach Surveys were distributed to attendees of ten events by six wine brands in South Australia, and six events in five sub-regions of Bordeaux. Findings Findings suggest that BMEs influence customers’ brand engagement and brand purchase intention in both Australia and France. However, the experiential components within the events had differing effects. Australian customers were influenced by cognitive, sensorial, and relational experiences and their increased customer brand engagement strongly influenced brand purchase intention. French customers, however, required pragmatic event experiences to build brand engagement. Originality/value Recognizing their mutual experiential and interactive foundations, this study integrates the research domains of marketing events, customer experiences and customer brand engagement, and contributes to the strategic understanding of how branded event experiences facilitate customer brand engagement.
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Anderson, Barbara. "Marketing: A Professional Issue." Health Information Management 24, no. 3 (September 1994): 101–3. http://dx.doi.org/10.1177/183335839402400306.

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Ahmed, Zafar U., M. Sadiq Sohail, Chris Myers, and Chan Pui San. "Marketing of Australia to Malaysian Consumers." Services Marketing Quarterly 28, no. 2 (October 3, 2006): 57–78. http://dx.doi.org/10.1300/j396v28n02_04.

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Clarke, Harry. "Australian Tourism Industry Policy: A New View." Tourism Economics 3, no. 4 (December 1997): 361–77. http://dx.doi.org/10.1177/135481669700300405.

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An economic rationale for Australian public sector involvement in the management of tourism can be established on two grounds. First, there are resource/environmental and public good issues contingent on the external costs associated with Australia's domestic and international tourism. Second, there are rent extraction and marketing issues stemming from Australia's destination uniqueness and the consequent existence of national market power in the provision of international tourism. Analysis of this joint rationale for policy activism suggests a form for appropriate policies and a functional separation in the organization and management of policy. While some of the present discussion is specific to Australia, the viewpoint developed here is relevant to any economy with a substantial tourism sector.
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Polonsky, Michael Jay, Les Carlson, Stephen Grove, and Norman Kangun. "International environmental marketing claims." International Marketing Review 14, no. 4 (August 1, 1997): 218–32. http://dx.doi.org/10.1108/02651339710173426.

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Examines the differences in types of environmental claims used in advertisements in Australia, Canada, the UK and USA. The advertisements are examined using a content analysis schema with four categories (product orientation, process orientation, image orientation or environmental fact) which have been developed and reported in the literature. The four types of environmental advertisements can be “compressed” into two groups: substantive claims (product and process based) and posturing claims (image and environmental fact based). Suggests that claims in advertisements may be a proxy for firm behaviour and therefore firms using substantive claims in their advertisements are more environmentally involved than firms using posturing claims in their advertisements. Finds that US advertisements use the most posturing claims and least substantive claims, with Australian advertisements using the most substantive claims and least posturing claims. This may suggest that US firms (i.e. the companies making these claims) are less environmentally involved compared with firms in the three other countries examined.
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Howitt, Richard. "Heritage Management in New Zealand and Australia: visitor management, interpretation and marketing." New Zealand Geographer 50, no. 2 (October 1994): 59–60. http://dx.doi.org/10.1111/j.1745-7939.1994.tb00428.x.

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Pan, Grace Wen, and Eric Laws. "Tourism marketing opportunities for Australia in China." Journal of Vacation Marketing 8, no. 1 (January 2002): 39–48. http://dx.doi.org/10.1177/135676670200800105.

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Hanemann, Michael, and Michael Young. "Water rights reform and water marketing: Australia vs the US West." Oxford Review of Economic Policy 36, no. 1 (2020): 108–31. http://dx.doi.org/10.1093/oxrep/grz037.

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Abstract We consider the connection between water marketing and the modification of property rights to water in Australia, highlighting the Australian’s distinctiveness through a contrast with water rights in the western US (especially California). Australia started out the same as California, but in the 1880s it abandoned California’s system and adopted a new approach, ending the common law property right to water and creating a statutory right that could be modified by administrative fiat. This shifted the arena for dispute resolution from courts to parliaments. It eliminated the seniority inherent in appropriative water rights and it sidelined issues of third-party impacts. Another difference was the tight control of irrigation institutions by state governments and the national government’s willingness to intervene in state and local water management. Australian water reform was wrapped in politics. When there were successes, this is because the politics were managed adroitly; when political challenges proved insurmountable, reform stalled.
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Loutit, T. S. "AUSTRALIAN PETROLEUM RESEARCH AND DEVELOPMENT: AN EXAMPLE OF PROBLEM-DRIVEN GEOSCIENCE RESEARCH MANAGEMENT." APPEA Journal 36, no. 1 (1996): 500. http://dx.doi.org/10.1071/aj95028.

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The Australian petroleum exploration research program is customer-driven and reflects the balance between the need for the petroleum industry to reduce exploration risk in the short term and the government need to improve the perception of prospectivity in the longer term. Higher prospectivity will lead to greater exploration investment and competition, whereas risk-reduction will increase the efficiency and effectiveness of the exploration industry. Thus the objectives of the primary customers may be significantly different, with government intent on increasing the amount of investment and competition between explorers, whereas industry is intent on keeping expenditure to a minimum and maintaining competitive advantage. Despite the differences, collaboration between all groups involved in exploration and exploration-related research in Australia is essential to solve the range of exploration problems and generate new paradigms. Collaborative research ventures are most successful when new ideas stimulate explorer and researcher alike to focus resources on the key questions despite factors such as competitive advantage. Government geoscience researchers must play a significant role in generating and marketing new concepts to help maintain Australia's supply of domestic petroleum products.The scale of the petroleum research undertaken, and the degree of collaboration between industry and research groups in Australia, is remarkable. There is a productive balance between groups developing and applying new technology and those undertaking regional geological and petroleum systems research. This balance has been reached because of the long-term commitment by the Australian Government, via legislation and funding, to ensure the preservation of exploration data in national geoscience database systems, and that basic and applied research at all scales, from basins to wells, is undertaken in support of petroleum exploration and development.Despite the success of a number of collaborative research projects, research and development resources are still under-utilised by the Australian petroleum industry. Government research agencies must develop a higher marketing profile to ensure that the utilisation of the resources is at a maximum.
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Dissertations / Theses on the topic "Marketing Australia Management"

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Taghian, Mehdi, and mikewood@deakin edu au. "Market fit, market orientation, and business performance: An empirical investigation." Deakin University. Deakin Business School, 2004. http://tux.lib.deakin.edu.au./adt-VDU/public/adt-VDU20050915.135152.

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This thesis investigated the congruence of an organisation to its intended target markets. It was hypothesised that the internal activities of an organisation are, potentially, structured in response to its market dynamics with the ultimate aim of achieving the organisational objective(s). Market fit has been conceptualised to represent the fit of an organisation to its operating market environment. The information for this study was collected from senior marketing decision makers, using a self-administered questionnaire. The sample comprised 216 companies from a mix of industries and organisational sizes in Australia. There is evidence to suggest that the association of market orientation and business performance is inconsistent under different business operating circumstances, due to the exclusion of the influence of key environmental moderators. The model of market fit attempts to overcome this condition. The results suggest that market fit is associated with measures of business performance, and the levels of association are different from those related to the market orientation measures, reflecting the influence of moderators. The categories of environmental moderators contributing at different levels to the market fit measure include: (1) marketing planning, (2) implementation of marketing decisions, (3) market orientation, (4) market strength, (5) generic strategies, (6) organisational culture, (7) familiarity with the marketing audit, and (8) the external environment. The marketing audit procedure has been recommended as a tool to assist with the establishment and maintenance of market fit. The results of this study indicate that organisational familiarity with, and the conduct of, the marketing audit periodically are low, and that market fit may be a better predictor of business performance, than is market orientation.
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Venkatesan, Venkateswara S. "The marketing orientation of small and medium enterprises: An Australian study." Thesis, Edith Cowan University, Research Online, Perth, Western Australia, 2000. https://ro.ecu.edu.au/theses/1497.

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The market orientation construct has emerged as a key marketing theme in the 1990's. While the concept of being focussed on the market (customers and competitors) has been known since the early 1950's (e.g. Drucker,1954), putting the concept into practice through a set of specific actions has eluded many organisations and academics. As a result, market orientation (also termed market focus, customer focus and competitor focus) had remained a business philosophy (Bennett & Cooper, 1979: Felton, 1959; Konopa & Calabro,1971) more than a strategic approach. While there have been sporadic attempts at defining or operationalisinga marketing or customer orientation in the past (Gronrnos, 1989: Kotler, 1977: Masiello, 1988: Webster,1988), the first serious effort in the early 1990's when Kohli and Jaworski (1990) and Narver and Slater (1990 defined market orientation as a set of organisational activities or behaviours. Narver and Slater also found a positive link between having such an orientation and business performance. The emphasis in both models was on obtaining and understanding customers and competitors and responding to customers' needs better than competitors through a coordinated effort across the organisation. Subsequently a number of studies have supported the positive relationship between market orientation and business performance. However, results have not been consistent and several variables have been shown to moderate the market orientation performance relationship. All of the major market orientation studies have been undertaken within large organisations and very little is known about the market orientation of small and medium enterprises (SMEs), or of its relationship to their performance. It is recognised that SMEs are different from large businesses some of their marketing practices are unique to SME. Given this uniqueness, the present research examined the applicability of existing market orientation constructs and models to SMEs. For this purpose, Kohli and Jaworski's and Narver and Slater's constructs were modified and some unique SME items were added. Following a staged research approach, as recommended by Churchill (1979), a randomly chosen sample of Australian SMEs was surveyed. In all, more than 700 responses were received, of which 542, were used in the present study. The results obtained suggested that while a form of market orientation existed in SMEs, its operationalisation was different. Of Kohli and Jaworski’s (1990) three dimensions, (intelligence generation, dissemination and organisational response), organisational response could not be supported. The study also provided support for Narver and Slater's (1990) customer and competitor orientation constructs. The third construct 'inter-functional coordination' was not included as early qualitative interviews made it clear that it had no meaning in an SME context. Customer and competitor orientations emerged as distinct constructs but the interrelationship between the two suggested the presence of a higher order 'market orientation' construct. Compared to the organisations analysed in earlier studies, the SMEs in the current study were small in size and very few had multiple functional areas. In most of the businesses, marketing did not exist as a separate function. Consequently there was 110 support for constructs such as organisational response and inter-functional coordination. The informal nature of SMEs marketing activities was evident in the market orientation constructs. It appeared that SMEs collect their intelligence through informal means. Their marketing activities were also based more on intuition than logic. Apart from customer and competitor orientations, a customer service orientation emerged as an important element. Having a customer service orientation led to customer satisfaction and, hence, to repeal business, which was considered to be extremely important by the small businesses surveyed. Having a customer service orientation also had a positive impact on the organisational commitment of employees, repeat business and business performance. The overall impact of customer orientation and competitor orientation on business performance was positive, but small. This was not surprising as respondents took a casual or intuitive approach to marketing. It seems that small business performance is constrained by factors other than marketing, such as the availability of resources. Further, even among large businesses. The market orientation-performance relationship has not been consistently positive or significant. The present results suggest that market orientation, as practised in large businesses, or as articulated by academics, may not be applicable to SMEs and that customer service elements needed to be included in the model. As regards performance, the results obtained suggest that factors other than marketing are also critical and fun her research is needed to tease out the nature of these additional factors.
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Meyer, Paula. "Will the show go on? a marketing concept analysis of the management effectiveness of agricultural show societies in Australia /." View thesis, 2008. http://handle.uws.edu.au:8081/1959.7/35888.

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Thesis (M. Commerce (Hons.)) -- University of Western Sydney, 2008.
A thesis submitted to the University of Western Sydney, College of Business, School of Marketing, in fulfilment of the requirements for the degree of Master of Commerce (Honours). Includes bibliographical references.
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Wismiarsi, Tri 1966. "Relationship between the degree of internationalisation, firm characteristics, international market orientation and learning orientation." Monash University, Dept. of Marketing, 2004. http://arrow.monash.edu.au/hdl/1959.1/5337.

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Stokes, Robyn L., and n/a. "Inter-Organisational Relationships for Events Tourism Strategy Making in Australian States and Territories." Griffith University. School of Tourism and Hotel Management, 2004. http://www4.gu.edu.au:8080/adt-root/public/adt-QGU20040218.160232.

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This research examines the impact of inter-organisational relationships of public sector events agencies on events tourism strategy making within Australian state/territories. The global expansion of events tourism and sustained interest in networks and relationships as conduits to strategy underpin this topic. Although public sector institutional arrangements exist in many countries including Australia to develop events tourism, there is no known empirical research of inter-organisational relationships for strategy making in this domain. Against this background, the research problem of the thesis is: How and why do inter-organisational relationships of public sector events agencies impact upon events tourism strategy making within Australian states and territories? Based on a review of themes and issues within the two parent theories of tourism strategy and inter-organisational relationships, a theoretical framework and four research issues are developed. These issues are: RI 1: How does the public sector institutional environment impact upon events tourism strategies and the inter-organisational relationships that shape them, and why? RI 2: How do events tourism strategy forms and processes reflect and influence events agencies' inter-organisational relationships, and why? RI 3: What are the forms and characteristics of events agencies' inter- organisational relationships for shaping events tourism strategies, and why? RI 4: What are the incentives and disincentives for events agencies to engage in inter-organisational relationships for events tourism strategy making, and why? Because this research explores a new field within events tourism, it adopts a realism paradigm to uncover the 'realities' of events agencies' inter-organisational relationships and strategies. Two qualitative methodologies are adopted: the convergent interview technique (Carson, Gilmore, Perry, and Gronhaug 2001b; Dick 1990) and multiple case research (Perry 1998, 2001; Yin 1994). The convergent interviews serve to explore and refine the theoretical framework and the four research issues investigated in the multiple case research. These cases are represented by the inter-organisational relationships of events agencies in six Australian states/territories. Findings about the public sector institutional environment (research issue 1) show that events tourism strategies are influenced by different public sector policies and influences, the organisational arrangements for events tourism, the roles of events agencies and the lifecycle phase of events tourism in each state/territory. In relation to events tourism strategy forms (research issue 2), reactive/proactive strategies that respond to or address arising events or opportunities are common with a limited application of formal planning strategies. However, events agencies' strategy processes do reflect a range of strategic activities of importance. Inter-organisational relationships of events agencies (research issue 3) are typified by informal, government-led networks that influence, rather than develop, events tourism strategies. Finally, the importance of a number of incentives and disincentives for agencies to engage in inter-organisational relationships for events tourism strategy making is established. The final conceptual model depicts the themes within all four research issues and links between them to address the research problem. The conclusions of this research make a major contribution to events tourism theory and build upon theories in tourism strategy and inter-organisational relationships. Further research opportunities are presented by these conclusions and the conceptual model which may be explored using other methodologies or alternative research contexts. Practical implications of the research for policy makers and agency executives relate to policy-strategy linkages, public sector organisational arrangements for events tourism, strategy forms and processes and frameworks to engage stakeholders in inter-organisational relationships for strategy making. Knowledge of incentives and disincentives for these inter-organisational relationships also provides a platform for events agencies to reflect upon and revise their modes of governance for events tourism strategy making.
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Nosaka, Kaoru. "Encroaching on Freedoms? Values related to freedom and readiness to accept social marketing activities in Australia and Japanese students." Thesis, Edith Cowan University, Research Online, Perth, Western Australia, 2011. https://ro.ecu.edu.au/theses/374.

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Do Australian and Japanese university students feel that social marketing is encroaching on their freedoms or empowering them? For example, how do they react to social marketing messages such as ‘Don’t Drink and Drive’ and ‘Reduce, Reuse, Recycle’? Social marketing activities include advocating for environmental change, laws, and regulations as well as making recommendations to individuals to change behaviours to promote the good of society; however, some people believe that such activities are attempts to control people, infringing upon their individual freedom. While behavioural models and theories have recognised the influence of an individual’s predisposition towards a recommended behaviour (such as quitting smoking), at present, there has been little attention paid to an individual’s predisposition towards the social change directives themselves, the social marketing activities/techniques in general; the present study is calling this predisposition the individual’s ‘readiness to accept’ social marketing activities. Hence, this study investigated the influence of values relating to the freedom of the individual on ‘readiness to accept government-sponsored social marketing activities’ in Australian and Japanese university students aged between 18 and 23 years.
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Hall, Edward John. "The influence of occasion on consumer choice: an occasion based, value oriented investigation of wine purchase, using means-end chain analysis." Title page, contents and abstract only, 2003. http://web4.library.adelaide.edu.au/theses/09PH/09phh1756.pdf.

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Includes list of Supplementary refereed publications relating to thesis; and of Refereed conference papers, as appendix 1 Includes bibliograhical references (p. 316-343) Focusses particularly on the purchase of wine and the factors that influence consumer choice and the values that drive the decision process across different consumption occasions. The effectiveness of occasion as part of the theoretical model of means-end chain analysis is investigated, as well as the feasibility of occasion in the Olsen and Thach (2001) conceptual framework of consumer behavior relating to wine.
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Sneddon, Joanne. "Innovation in the Australian wool industry : a sensemaking perspective." University of Western Australia. Graduate School of Management, 2008. http://theses.library.uwa.edu.au/adt-WU2009.0010.

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Achieving the successful development, transfer and adoption of new agricultural technology is a popular issue in the innovation literature. Innovation diffusion and economic theory has informed this literature by emphasising the central role that technology attributes and economic rationality play in the adoption of new technology. In agricultural innovation context, research has traditionally taken a technological determinist perspective, assuming that technologies shape society and that all technological change is positive and progressive. As a result of limitations of the linear, determinist perspective of agricultural innovation to explain how new technologies are adopted and diffused, social constructivist approaches to agricultural innovation have emerged as a complement to this approach. However, a unifying framework of the social construction of new agricultural technologies has not been presented in the agricultural innovation literature. In this study Karl Weicks seven properties of sensemaking are used as the foundation for the development of a unifying conceptual framework for the examination of the social construction of agricultural technology. This thesis is a study of sensemaking in the context of agricultural innovation. It examines how participants in the Australian wool industry make sense of new technologies and how that sensemaking shapes their use of new technologies over time. The focal innovation initiative studied in this thesis is the development, transfer, adoption and abandonment of objective wool fibre testing technologies. This initiative commenced in the 1960s and has resulted in significant changes in the way that Australian wool is produced, marketed and processed. An interpretive research paradigm is adopted in this study. A theory-building case study approach, combining quantitative and qualitative data collection and analysis is used to capture the ongoing, iterative, enactive and social actions and interactions that occur throughout the agricultural innovation process. The case study is divided into three separate but interlocking empirical analyses which examine how industry participants' sensemaking shaped their use of wool testing technologies at the industry, technological system and individual farm level. The findings and implications of the three empirical studies in this thesis are discussed in relation to (1) the interpretation frameworks of agricultural industry participants and technology enactment, (2) the sensemaking process, (3) the social construction of shared technology frames, and (4) the social construction of industry belief systems. This study contributes to the debate on the social construction of agricultural technology and sensemaking in the innovation process by exploring the development, transfer, adoption and abandonment of new wool fibre testing technologies by industry participants over time. It builds on theoretical and empirical agricultural innovation and sensemaking research, and draws on a theoretical framework sensitive to the social construction of technology at the individual, group and industry levels. In doing so this study develops the concept of sensemaking in the agricultural innovation process as a way of deepening our understanding of how new agricultural technologies are transferred, adopted and diffused.
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Santarelli, Bruno. "Creativity, design and management in Australian fashion enterprises." Thesis, Edith Cowan University, Research Online, Perth, Western Australia, 2016. https://ro.ecu.edu.au/theses/1770.

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In this study a number of Australian fashion enterprises are investigated in an effort to understand how product development is managed and creativity facilitated. Of particular interest was the interaction between the various actors in the creative process and the manner in which they influenced creative output. The study was underpinned by a wideranging review of the literature that reflects the multidisciplinary nature of creativity and innovation in business. The study is timely because Australian fashion enterprises are operating in an increasingly challenging market with a perfect storm of competitive drivers at play. Technology enables instant dissemination of fashion trends and easy international shopping online. Tariff reductions and free trade agreements provide less protection for local manufacturers and revenues have contracted sharply in recent years. Retail revenues have flat-lined at a time when a number of global superbrands are opening stores in Australia with aggressive expansion plans. In response, government and industry groups are promoting product differentiation and innovation as key levers for competitiveness for Australian businesses. The reason for undertaking the study was to investigate contemporary product development practices, to identify barriers to creativity and find ways that enterprises can leverage the creative abilities of employees to improve innovation practices. Managers of six enterprises from a diverse range of markets and enterprise types agreed to participate in a descriptive study of their product development practices. The study deployed a qualitative case based methodology and used a combination of data collection types including participant observation and field observation, field interviews, documents and artefacts. The data was analysed within case for key contextual findings and across case for broader themes and patterns. Participant enterprises employed a variety of approaches to product development as described in the innovation literature (for example, Cappetta, Cillo, & Ponti, 2006; Cillo & Verona, 2008; Dell'Era & Verganti, 2007; Payne, 2011; Perks, Cooper, & Jones, 2005; Ward, Runcie, & Morris, 2009; Weller, 2007), with hybrid approaches at work in some cases. Management were not always aware of the practice implications for the various approaches, and though all participants deemed creativity important, it was not explicitly measured or rewarded. The dichotomy between management and creativity, a prevalent theme in the literature (for example, Adorno, 1997; Caves, 2000; Townley, Beech, & McKinlay, 2009), did not present strongly in the participant cases. Instead, more collaborative creative practices were in evidence where designers, merchandisers, sales and business managers developed and decided on product together. The study provides rich detail about collaborative product development practices at an operational level that balances the management and leadership focus of the literature by leading creativity scholars in the field (for example, Amabile, Schatzel, Moneta, & Kramer, 2004; Basadur, 2004; Černe, Jaklič, & Škerlavaj, 2013; Mumford, Scott, Gaddis, & Strange, 2002; Shalley & Gilson, 2004). Similar to Tran’s (2010) detailed study on the practice of fashion designers, this study provides a window into distributed creative processes involving a variety of actors. Cross case analysis has revealed a number of themes that have implications for practice. These include the need for greater alignment of product development with strategic intent; the influence of organisational structure and reporting on creative processes; and the need to develop metrics and performance management systems that focus specifically on creativity.
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Seares, Roger C. "Market orientation, organisational culture and organisational performance : an analysis of the Australian Broadcasting Corporation." University of Western Australia. Graduate School of Management, 2005. http://theses.library.uwa.edu.au/adt-WU2005.0105.

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Books on the topic "Marketing Australia Management"

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Laura, Lawton, ed. Tourism management. 4th ed. Milton, Qld: John Wiley & Sons Australia, 2010.

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Weaver, David B. Tourism management: David Weaver, Laura Lawton. 2nd ed. Milton, Qld: John Wiley, 2002.

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International Services Marketing Conference (2002 Brisbane). Proceedings of the International Services Marketing Conference 2002: Emerging issues in services marketing: emotions, e-marketing and encounters : Brisbane, Queensland, Australia 3-5 July 2002. Edited by McColl-Kennedy Janet R. 1958- and Rundle-Thiele Sharyn. St. Lucia, Qld: Graduate School of Management, University of Queensland, 2002.

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O'Cass, Aron. Marketing management in Australasia. Edited by ebrary Inc. Bradford, England: Emerald Group Publishing, 2003.

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Kinnear, Thomas C. Australian marketing research. Sydney: McGraw-Hill, 1993.

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McGuire, Linda. Australian services: Marketing and management. South Yarra: MacMillan Education Australia, 1999.

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Johnny, Allen, ed. Festival and special event management. 3rd ed. Milton, Qld: John Wiley & Sons Australia, 2005.

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Graham, Peter. Insights into Australian marketing: Readings and cases. New York: Prentice Hall, 1990.

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Commission, Australian Trade, and Commonwealth Banking Corporation (Australia), eds. Going global : overseas and undersold: Australian business successes in the international marketplace. Crows Nest, N.S.W: ABC Enterprises, 1990.

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Marketing in Australia. Prentice-Hall (Australia), 1994.

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Book chapters on the topic "Marketing Australia Management"

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Connell, Karen. "Marketing soil acidity knowledge in Western Australia." In Plant-Soil Interactions at Low pH: Principles and Management, 717–21. Dordrecht: Springer Netherlands, 1995. http://dx.doi.org/10.1007/978-94-011-0221-6_114.

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Sigala, Marianna. "Building a Wine Tourism Destination Through Coopetition: The Business Model of Ultimate Winery Experiences Australia." In Wine Tourism Destination Management and Marketing, 99–112. Cham: Springer International Publishing, 2019. http://dx.doi.org/10.1007/978-3-030-00437-8_8.

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Sigala, Marianna. "Supporting Tourists’ Mobility in Wine Destinations: The Hop-On Hop-Off Bus in Swan Valley, Western Australia." In Wine Tourism Destination Management and Marketing, 357–72. Cham: Springer International Publishing, 2019. http://dx.doi.org/10.1007/978-3-030-00437-8_23.

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McLeod, Colin S., and Simon J. Bell. "Innovative Firms and the Management of Technological Partnerships: Evidence from Australia." In Global Perspectives in Marketing for the 21st Century, 314. Cham: Springer International Publishing, 2015. http://dx.doi.org/10.1007/978-3-319-17356-6_92.

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Robinson, Richard N. S. "Seeking Differentiation: Queensland Australia’s ‘Strangebird Wine Trail’." In Wine Tourism Destination Management and Marketing, 373–76. Cham: Springer International Publishing, 2019. http://dx.doi.org/10.1007/978-3-030-00437-8_24.

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"National Australia Bank (Australia)." In Worldwide Casebook in Marketing Management, 515–49. WORLD SCIENTIFIC, 2016. http://dx.doi.org/10.1142/9789814689618_0015.

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"Foster's (Australia)." In Worldwide Casebook in Marketing Management, 261–95. WORLD SCIENTIFIC, 2016. http://dx.doi.org/10.1142/9789814689618_0007.

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Sharma, Rajeev. "Marketing of Tobacco Products in Australia." In Advances in Marketing, Customer Relationship Management, and E-Services, 187–94. IGI Global, 2014. http://dx.doi.org/10.4018/978-1-4666-4357-4.ch015.

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Liberal western, democratic traditions provide ‘freedom of choice’ to consumers. This doctrine is also extended to commercial organisations in developing their marketing and promotional strategies. Some products, tobacco in particular, have continued to attract a high level of social and legislative scrutiny in the industrialised countries. There is an argument that tobacco products are excessively harmful to the society–particularly the vulnerable and disadvantaged. As a result governments have a bigger responsibility and a significant role to play in regulating such goods and services. The Australian Federal Government has recently introduced a bill into Parliament. It aims to lay down very stringent guidelines and restrict the promotional options for tobacco product marketing in Australia. This real and evolving case study looks into the challenges faced by the marketers.
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O’Connell, Nadia, and Ho Yin Wong. "Optimal Motivation and Governance of Education Agents." In Handbook of Research on Transnational Higher Education, 118–37. IGI Global, 2014. http://dx.doi.org/10.4018/978-1-4666-4458-8.ch007.

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This chapter addresses the issue of marketing higher education institutions through education agents, focusing on ways to gain a competitive advantage over other institutions in the context of increasing global competition while maintaining close management and governance of this distribution channel. Qualitative in-depth interviews were conducted with 31 Australian university international marketing managers and staff, and 16 education agents based in Australia and overseas. The findings show seven main themes, namely, service and support, joint promotion, incentives, training, gifts, social activities, and relationship enhancement. The contributions of this chapter are the provision of experiences, ideas, attitudes, and perspectives of how Australian universities work in partnership with education agents throughout the world to recruit international students in an increasingly competitive marketplace, whilst ensuring obligations are met under Australian international education legislation. This chapter provides marketing specialists, educational administrators, and policy makers with practical real life examples of motivational and management techniques.
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Adapa, Sujana, and Fredy-Roberto Valenzuela. "Case Study on Customer’s Ambidextrous Nature of Trust in Internet Banking." In Advances in Marketing, Customer Relationship Management, and E-Services, 206–29. IGI Global, 2014. http://dx.doi.org/10.4018/978-1-4666-4357-4.ch018.

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This case study provides information related to the Australian retail-banking sector and specifically about the electronic banking service delivery channels. As a Western nation, Australia is classified as a developed country with well-developed infrastructure, gross domestic product, per capita income, and economic status. A cross-sectional mall intercept survey was conducted in order to explore the trust related perceptions of the Australian consumers’ towards the internet banking service delivery channel. Trust is an important variable because of its high relevance to the success and/or failure of many businesses, products, and service offerings. Although there exists several benefits attached to the internet banking transactions, the survey carried out, indicates that there are a significant number of customers in Australia, who do not perform internet banking transactions due to lack of trust in the bank (or bank personnel or internet service delivery channel etc.). Consequently, results also indicate that a majority of the customers preferred to use internet banking transactions due to the trust that they have in carrying out these electronic banking methods. Therefore, this study provides information related to the ambidextrous nature of the trust component and how the aforesaid affects the consumer’s perception levels towards the adoption/non-adoption of internet banking in the Australian context. Moreover, this study provides results obtained through a cross-sectional mall intercept survey carried out in the Australian context and verbatim quotes obtained from the respondents in the form of open-ended comments. Furthermore, the implications related to bank managers, government, and policy-makers are presented.
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Conference papers on the topic "Marketing Australia Management"

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Jessica, Diandra, Fazlul K. Rabbanee, and M. Quaddus. "HABITUAL PURCHASE OF GREEN PRODUCTS AND QUALITY OF LIFE – EVIDENCE FROM AUSTRALIA." In Bridging Asia and the World: Global Platform for Interface between Marketing and Management. Global Alliance of Marketing & Management Associations, 2016. http://dx.doi.org/10.15444/gmc2016.06.06.04.

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Tatnall, Arthur, Chris Groom, and Stephen Burgess. "Electronic Commerce Specialisations in MBAs: An Australian University Case Study." In 2002 Informing Science + IT Education Conference. Informing Science Institute, 2002. http://dx.doi.org/10.28945/2578.

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This paper looks at the development of Electronic Commerce specialisations in an MBA program, and particularly at a recent specialisation developed at Victoria University, Australia for its local and overseas MBA students. These MBA specialisations are very popular in Australia, and half of the MBA programs with specialisations have one in an e-Commerce related field. An examination of some of these specialisations highlighted in the literature, or in Australian universities, shows that the two most popular topics in them are e-Marketing, the management of e-Commerce in business and e-Commerce business models. Victoria University has recently introduced an e-Commerce specialisation that targets these areas, as well as other popular uses of Internet technologies in business and the development of e-Commerce web sites. This specialisation is explained in the paper, along with the different modes ol the specialisation delivered at Victoria University campuses in Melbourne, Singapore and Beijing.
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Ling, Peter. "ASSESSING CONSUMER BEHAVIOUR STUDENTS IN AUSTRALIAN UNIVERSITIES." In Bridging Asia and the World: Globalization of Marketing & Management Theory and Practice. Global Alliance of Marketing & Management Associations, 2014. http://dx.doi.org/10.15444/gmc2014.09.08.02.

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Sutton-Brady, Catherine, Patty Kamvounias, and Tom Taylor. "SUPPLIER-RETAILER POWER ASYMMETRY; AN AUSTRALIAN PERSPECTIVE." In Bridging Asia and the World: Globalization of Marketing & Management Theory and Practice. Global Alliance of Marketing & Management Associations, 2014. http://dx.doi.org/10.15444/gmc2014.07.05.03.

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Nayeem, Tahmid, and Riza Casidy. "AUSTRALIAN CONSUMER DECISION-MAKING STYLES FOR PURCHASING EVERYDAY PRODUCTS." In Bridging Asia and the World: Globalization of Marketing & Management Theory and Practice. Global Alliance of Marketing & Management Associations, 2014. http://dx.doi.org/10.15444/gmc2014.09.01.01.

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