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Dissertations / Theses on the topic 'Marketing audit'

Author: Grafiati
Published: 4 June 2021
Last updated: 31 May 2022

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1

Čevelová, Petra. "Marketingový audit." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2007. http://www.nusl.cz/ntk/nusl-221533.

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The diploma thesis is being elaborated on the topic of “Marketing Audit”. The aim of this work is to implement marketing audit in the company XX. The subject of the audit is the oldest company’s product at the full- scale, i.e. general estimation of all marketing procedures. Marketing audit is a method of analysis in this diploma thesis. The results are summarized in the SWOT analysis, which was the resource for the list of recommendations for better marketing in the company. Consequently there is an estimation for a budget for further steps as well as estimated revenues. At the close I advise undergoing another audit to crosscheck accuracy of performed changes in the company.
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2

Wissmar, Stanley. "Audit Methodology : MBA-thesis in marketing." Thesis, University of Gävle, Department of Business Administration and Economics, 2008. http://urn.kb.se/resolve?urn=urn:nbn:se:hig:diva-465.

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The purpose of an audit is to improve the performance of a company. By analyzing its current performance parameters the needs can be diagnosed as well as new opportunities and challenges. Different theories on organizational management will be discussed as well as current used audit methodologies seen from a marketing perspective. An explicit aim is to find the links between performance parameters and the appropriate tools in meeting the founded needs. A case study, using the described methodology, is analyzed to give a practical example.

The method was mainly “learning by doing”, the case study foremost. As the tools which each management consultant use in detail is not published, starting out by what is described in literature made a first practical iterative step in the process. The authors own development in creating this tool has foremost been to integrate the two (the Balanced Scorecard and Three levels of performance). They complement each other well as the later makes it possible to obtain a structural approach (as is highly convenient in large organizations), the former has a clear and consistent parameter coupling between cause and effect in business processes.

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3

Voráček, Jiří. "Online marketingový audit." Master's thesis, Česká zemědělská univerzita v Praze, 2017. http://www.nusl.cz/ntk/nusl-262757.

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This diploma thesis deals with online marketing at Alensa, s.r.o. (Ltd.) The first part of the thesis examines the basics of online marketing, including its tools. The next part analyses three foreign projects within Alensa, based on an online marketing audit. This thesis analyses all three websites by their traffic and their standing among their competitors. The next part of the thesis is devoted directly to the online marketing tools. These online marketing tools are discussed individually and with comments related to their values. SEO analysis was done from a technical perspective. The effectiveness of the website based on site usability and trustworthiness was also analysed. This dissertation aims to assess the current state of online marketing in Alensa and tries to reach a more general conclusion by analyzing three markets simultaneously. The conclusion of this thesis includes comments on all the results and proposes some recommendations to help the company to succeed in terms of online marketing.
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Otradovcová, Andrea. "Marketingový audit spokojenosti zákazníků." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2021. http://www.nusl.cz/ntk/nusl-442926.

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This Master's thesis focuses on a marketing audit of customer satisfaction. In the first part of the thesis is a necessary theoretical background. The marketing audit focused on customer satisfaction is performed in the analytical part. Based on the results of the analyzes, proposals are made that can contribute to increasing customer satisfaction.
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5

Kridler, Jamie Branam, and J. Burgess. "Johnson City Strategies for Marketing and Brand Audit." Digital Commons @ East Tennessee State University, 2001. https://dc.etsu.edu/etsu-works/5862.

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6

Caria, Fernando Manuel dos Santos Torrão. "Case Study : Product-specific Sustainable Marketing Audit : Delta Q." Master's thesis, Instituto Superior de Economia e Gestão, 2012. http://hdl.handle.net/10400.5/4380.

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Mestrado em Marketing
The financial crisis, climate change, earthquakes and global warming, almost made to forget about pollution, dry seasons and famine countries. Only the fuel price peak made way for us to become aware of resource scarcity, and in general, about global natural resources depletion, along with greenhouse effect gases and the exhaustion of earth carrying capacity. Furthermore, become clear the mankind responsibility for this situation, and mainly the economic production models set in motion after World War II, based on cheap natural energy sources, but non-renewable. At the core of those economic production models are the corporations, and the marketing function they perform. so, marketing management plays a determinant role for the environmental chaos where we are immersed. The new paradigm of sustainable marketing, developed by Professor Donald A. Fuller can reverse this trend, and contribute for different production models in respect for the environment. The present case study aim to perform a sustainable marketing audit to a product-specific in order to: Perform a sustainable audit to the product-specific; Assess the product-specific sustainability; Identify differentiation and innovation measures that can become marketing advantages; Assess the product's commitment to ecological and social responsibility. The new sustainable marketing framework was applied to the capsulated coffee brand Delta Q, from the Portuguese coffee industry leading company, DELTA Cafés. The research produced a clear Delta Q environmental strategic positioning regarding P2 (Pollution Prevention) and R2 (Resource Recovery) basic sustainable marketing goals. It resulted also in a SWOT analysis covering both company and the product-specific, regarding every dimension of the production and marketing processes dealing with waste generation, which allow devising a future sound sustainable strategy. Other research findings were the opportunities to develop marketing advantages through Delta Q production and distribution processes differentiation and/or innovation. Moreover, the research came to prove the framework operability and allowed the identification of important issues for further investigation, like cost-structure impact of the sustainable marketing approach, or the internalization of eco-cost into the product's price.
A crise financeira, as alterações climáticas, os terramotos e o aquecimento global, quase fizeram esquecer a poluição, a seca e fome em muitos países. Apenas o pico do preço do petróleo, abriu caminho para nos tornarmos conscientes da escassez de recursos e, em geral, do esgotamento dos recursos naturais globais, juntamente com os gases com efeito de estufa e do esgotamento da capacidade terra. Além disso, tornou-se clara a responsabilidade da humanidade para esta situação e, principalmente, os modelos de produção económica implementados após a Segunda Guerra Mundial, com base em fontes de energia naturais baratas, mas não renováveis. No núcleo dos modelos de produção económica estão as empresas, bem como as funções de marketing que desempenham. Assim, a gestão de marketing desempenha um papel determinante para o caos ambiental em que nos encontramos imersos. O novo paradigma do marketing sustentável, desenvolvido pelo Professor Donald A. Fuller, pode inverter esta tendência e contribuir para desenvolver modelos de produção diferentes em relação ao meio ambiente. O objectivo do presente estudo de caso é realizar uma auditoria de marketing sustentável para: Auditar a sustentabilidade do produto-específico; Avaliar a sustentabilidade do produto-específico; Identificar medidas de diferenciação e inovação que possam constituir vantagens de marketing; Avaliar o compromisso do produto-específico com a responsabilidade ecológica e social. A nova abordagem do marketing sustentável foi aplicada à marca de café capsulado Delta Q, da empresa portuguesa líder da indústria de café, DELTA Cafés. Da pesquisa resultou um posicionamento, ambiental e estratégico, claro do Delta Q em relação aos objectivos básicos do marketing sustentável: P2 (Prevenção da Poluição) e R2 (Recuperação de Recursos), como objectivos básicos do marketing sustentável. Resultou também uma análise SWOT que abrange tanto a empresa como o produto-específico, em relação a cada dimensão dos processos de produção e comercialização que são responsáveis pela geração de resíduos e, que permitem definir uma estratégia sustentável para o futuro. Outro resultado da pesquisa foi a identificação das oportunidades para desenvolver vantagens de marketing através de diferenciação e inovação do produto e respectivos processos de produção e distribuição. Adicionalmente, a pesquisa permitiu concluir sobre a operacionalidade da nova abordagem do marketing sustentável e identificar questões importantes para futuras investigações, tais como o impacto do marketing sustentável na estrutura de custos, ou a internalização dos custos ecológicos no processo de formação do preço do produto.
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Ermolin, Daniil. "Marketingový audit vybrané společnosti." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2021. http://www.nusl.cz/ntk/nusl-442956.

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The master‘s thesis deals with marketing auditing of company Tungaloy Rus with a special focus on its employees’ satisfaction. The theoretical part of the thesis defines the meaning and importance of marketing audit, as well as the concept of employees’ satisfaction and modern approaches to its measurement. The analytical part of the thesis focuses on performing the marketing audit of company Tungaloy Rus and surveying the satisfaction of its employees. The proposal part of the thesis aims to making a set of recommendations based on the results of the marketing audit and the satisfaction research, which leads to improving the company's marketing activities.
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8

Levulytė, Rima. "Audito įrodymai ir jų formavimo metodų tyrimas atliekant vidaus auditą Kauno apskrities viršininko administracijos audituotuose subjektuose." Master's thesis, Lithuanian Academic Libraries Network (LABT), 2006. http://vddb.library.lt/obj/LT-eLABa-0001:E.02~2006~D_20061214_103232-55182.

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Magistro baigiamasis darbas „Audito įrodymai ir jų formavimo metodų tyrimas atliekant vidaus auditą Kauno apskrities viršininko administracijos audituotuose subjektuose“ aktualus tuo, jog audito įrodymai yra svarbus audito proceso etapas, tiek teoriniu, tiek praktiniu aspektu. Nuo jų surinkimo priklauso audito ataskaitos projekto ir ataskaitos rengimas. Teorinės bei praktinė problematikos susijusios su šiuo audito procesu apsprendė ir darbo tikslą, - teoriniu bei praktiniu aspektu ištirti audito įrodymų rinkimą ir jų formavimo problemas, Vidaus audito tarnybos darbuotojams atliekant auditą Kauno apskrities viršininko administracijos audituotuose subjektuose. Atsakant į šį tikslą formuoti uždaviniai, susiję su auditų procesų etapų analize, auditų įrodymų surinkimų sampratų tyrimu. Taip kelti uždaviniai, susiję su pagrindinio subjekto – Kauno apskrities viršininko administracijos Vidaus audito tarnybos audito įrodymų proceso tyrimu, kuriuo siekta ištirti audito įrodymų turinį, svarbą ir jų formavimo metodus. Darbe naudota lyginamoji ir literatūros analizė, apibendrinimas, indukcija, sintezė ir norminių dokumentų analizė.
Speaking in theoretical and practical terms audit evidence is important stage in audit process. Auditors gather evidence to formulate their judgment on statements and it is also important for final report. The aim of the magister theses is analysis of problems concerned with problems of the formation and gathering audits’ evidence in the Department of Internal audit in the Kaunas region Administration. The tasks of the study is to examine processes and procedures of inner audit; research of theoretical conceptions connected with gathering of audit evidence. Another aim is research of the practical problems using case analysis. The mixed qualitative and quantitative methods are used for the analyses of the problematic. The hypothesis of the research – gathering of audit’s evidence do not always correspond up the standards and requirements in the practices of Department of Inner audit. The results of the study show that there is no strong relation between the audits frequencies and opinion about the practice of gathering audit evidence. The results of qualitative research shows that Department of Internal audit in the Kaunas region Administration I effectively managed in the context of audit evidence gathering procedures (efficient training’s aims, consistent audit planning and consultation process). The research shows that critical factor in audits’ evidence gathering process is the competence of auditors. In the other hand there are some obstacles in the process of using... [to full text]
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9

Hemzová, Klára. "Marketingový audit spokojenosti zákazníků." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2018. http://www.nusl.cz/ntk/nusl-377404.

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This diploma thesis deals with the marketing audit of customer satisfaction. In the theoretical part are presented the basic terms and definitions related to marketing, marketing audit, marketing research, services and customer satisfaction. In the next part, marketing audit, questionnaire survey and calculation of NPS and customer satisfaction index are performed with the help of theoretical knowledge. The final draft section contains a discussion of the results and recommendations for changes.
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10

Procházková, Eliška. "Marketingový audit se zaměřením na spokojenost zákazníků." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2018. http://www.nusl.cz/ntk/nusl-377374.

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The master‘s thesis focuses on the marketing audit of selected marketing activities with focus on the satisfaction of customers of the internet shop Calzanatta which deals with the sale of women's clothing, footwear and accessories. Based on the results of the audit are made suggestions that can contribute to increasing customer satisfaction and improving the company's position on the market.
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11

Weber, Thomas. "Marketing Audit Ein kritischer Vergleich unterschiedlicher Vorgehensweisen in der Praxis /." St. Gallen, 2008. http://www.biblio.unisg.ch/org/biblio/edoc.nsf/wwwDisplayIdentifier/03607892001/$FILE/03607892001.pdf.

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12

Drápelová, Zuzana. "Marketingový audit IMI Hydronic Engineering pro český trh." Master's thesis, Vysoká škola ekonomická v Praze, 2014. http://www.nusl.cz/ntk/nusl-202053.

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The main objective of this thesis is to execute a marketing audit of IMI Hydronic Engineering at the Czech market in order to identify problem areas and opportunities, define key performance indicators (KPI) and follow recommended procedures to improve marketing performance of this company and increase the efficiency of the company as a whole. Marketing audit is a comprehensive analysis of the company and its surroundings, which does not contain only simple analysis of the current situation of the company but also the draft measure. Marketing audit in this thesis is carried out based on the methodology described in the theoretical part and consists of the analyses of six interrelated parts. The first part of the audit (audit of marketing environment) analyzes the external environment of IMI Hydronic Engineering realized through PESTLE analysis and Porter's five forces analysis. The following five sections are focusing on internal environmental audit of this company. These parts of the audit are: audit of marketing strategy, audit of marketing, audit of marketing systems, audit of marketing productivity and audit of marketing functions. The results are summarized in complex SWOT analysis. Recommendations, proposals for amendments, strategies, objectives and KPIs are listed in the conclusion.
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13

Liogienė, Indrė. "Vidaus audito programos kūrimas." Master's thesis, Lithuanian Academic Libraries Network (LABT), 2007. http://vddb.library.lt/obj/LT-eLABa-0001:E.02~2007~D_20070816_160314-58983.

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Magistro darbo tikslas – sudaryti vidaus audito programos kūrimo algoritmą ir įvertinti jo taikomumą. Pirmame darbo skyriuje analizuota mokslinė literatūra ir teisės aktai, kurie nagrinėja vidaus audito programos kūrimo teorinius aspektus susidarančius iš vidaus audito, vidaus auditą apsprendžiančių veiksnių analizės, vidaus audito organizavimo etapų, vidaus audito programos kūrimo problemų. Remiantis vidaus audito metodikų galimybėmis, antrame skyriuje, siūlomas teorinis problemos sprendimas, sudarytas vidaus audito programos kūrimo algoritmas. Trečias darbo skyrius skirtas vidaus audito programos algoritmo praktiniam taikymui UAB „BA prekyba“. Pagal sudarytą vidaus audito programos algoritmą buvo:  Sudarytas vidaus audito planas, programa;  Pateiktos vidaus audito rekomendacijos ir vidaus audito įvertinimo rezultatai.
The aim of the master thesis is to form the algorithm of internal audit creation program and to evaluate its application. In the first part scientific literature and legal acts are analyzed, which examine the theoretical aspects of internal audit creation that consist of internal audit, the analysis of factors related to internal audit, the organizational stages of internal audit, the problems of creation of internal audit program. In the second section theoretical solution to the problem is suggested in accordance with the possibilities of the methods of internal audit and the algorithm of internal audit program is formed. The third part of this work is devoted to the practical application of the algorithm of internal audit program in UAB “BA prekyba”. According to the formed algorithm of internal audit program the following steps were performed:  The plan and the program of internal audit were created;  The recommendations of internal audit and the evaluation results of internal audit were adduced.
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Burlėgaitė, Rasa. "Auditorių nuomonės apie veiklos audito kokybės problemas veiklos audito procese tyrimas." Master's thesis, Lithuanian Academic Libraries Network (LABT), 2007. http://vddb.library.lt/obj/LT-eLABa-0001:E.02~2007~D_20070108_131704-10370.

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Darbo tikslas – ištirti auditorių nuomonę apie veiklos audito kokybės problemas veiklos audito procese ir pateikti pasiūlymus dėl veiklos audito proceso tobulinimo. Darbui buvo keliami šie uždaviniai: 1) Atlikti valdymo kokybės vertinimo teorinę analizę. 2) Išnagrinėti veiklos audito ypatumus. 3) Empirinio tyrimo pagalba identifikuoti Lietuvos veiklos audito specifika. 4) Nustatyti audito metodologijos (vadovo) naudojimo efektyvumą. 5) Suformuluoti veiklos audito proceso tobulinimo pasiūlymus. Darbo hipotezė - pagrindinė auditorių veiklos problema yra audito apimtis ir metodologijos stoka.
The study has an objective to analyze the opinions of auditors about performance audit quality problems in performance audit process and to offer suggestions in improvement of performance audit process. This study has few tasks: 1) to make a theoretical analysis of evaluation of possession quality; 2) to analyze the peculiarities of performance audit; 3) to identify empirically the specifics of Lithuanian performance audit; 4) to determine the effectiveness of audit methodology (guideline) usage; 5) to formulate suggestions in improvement of performance audit process. The study has a hypothesis – according to the auditors, the extent of audit and imperfections of methodology negatively influence over the process of performance audit. The master's degree study consists of three parts. The evaluation of the possession quality is analyzed, the problems of possession quality in organization's activity are discussed in the first part of the study. The specifics of performance audit are analyzed in the second part of this study. The results of this empirical study are presented in the third part. The results and recommendations are presented at the end of this study. Concluding this study, the majority investigators institutions activity management interpret this as an internal managemental behavior model, describing some sort of institutional quality, normative, relation, tradition and contact manner totality. Performance audit – the opportunity to conform the organizational... [to full text]
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Bacík, Jan. "Audit webových stránek a jejich vliv na konkurenceschopnost organizací." Master's thesis, Vysoká škola ekonomická v Praze, 2009. http://www.nusl.cz/ntk/nusl-15619.

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The main purpose of this diploma thesis is to analyse the extent to which is the use of internet websites exploited by logistic companies. After executing an audit, the determined results are evaluated and some correct solutions are proposed. The diploma thesis is divided into a theoretical and a practical section. The theoretical section is concerned with essential aspects of high-quality websites. These aspects are usability, accessibility, search engine optimization, technical design and graphical design. These were the foundations for creating an audit framework, which was then used for analysing individual websites. The practical section consists of a detailed audit of a logistic company. It also contains user testing which is based on observing randomly selected respondents. After the detailed audit, the summary of individual audits follows. The output of this thesis is an overview of the website presentation quality of the logistic companies with varying size. The main contribution of this diploma thesis is a complex survey and status comparison of the logistic companies' websites.
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Keblytė, Roberta. "Į veiklos audito specialistų veiklą nukreipta kompetencija, jos turinys ir pripažinimas Europos aukščiausiose audito institucijose." Master's thesis, Lithuanian Academic Libraries Network (LABT), 2013. http://vddb.laba.lt/obj/LT-eLABa-0001:E.02~2013~D_20130625_180350-89842.

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Magistro baigiamajame darbe išanalizuota į veiklos audito specialistų veiklą nukreipta kompetencija, jos turinys ir pripažinimas Europos AAI, įvertintas Europos AAI atstovų požiūris į veiklos audito specialistų sertifikavimo galimybę. Pirmoje darbo dalyje atskleista veiklos audito samprata, vieta ir reikšmė audito sistemoje, Europos AAI veiklos audito raida bei esminiai veiklos audito bruožai. Antroje dalyje atskleista veiklos audito specialistų samprata, kompetencija ir strateginiai individo kompetencijos tobulinimo būdai. Trečioje dalyje nustatomi į veiklos audito specialistus nukreiptos kompetencijos elementai: asmeninės savybės, žinios ir įgūdžiai, išsilavinimas, darbo patirtis, audito patirtis, auditorių mokymai. Ketvirtoje dalyje įvertinami į veiklos audito specialistų veiklą nukreipti kompetencijos elementai bei palyginamas šių kompetencijos elementų pripažinimas Europos AAI, nustatomi Europos AAI atstovų požiūriai į veiklos audito specialistų sertifikavimo galimybę.
The goal of master’s thesis is to analyse performance audit specialists competence, its content which is pointed to their activity, appreciation by Europe’s SAI and evaluate Europe’s SAI representatives attitude towards the possibility to certificate the performance audit specialists. In the first part of master’s thesis performance audit conception, its place and significance in the audit system, Europe’s SAI evolution of performance audit and fundamental performance audit features are revealed. In the second part of master’s thesis author unclosed the conception of performance audit specialists, competence and strategic individual competence development methods. In the third part of master’s thesis it is determined the performance audit specialists competence elements of content: personal features, knowledge, skills, background, work experience, audit work experience, auditor’s education. In the fourth part of master’s thesis the author evaluated performance audit specialists elements of competence and compared appreciation of these competence elements by different Europe’s SAI, defined Europe’s SAI attitudes towards the possibility to certificate performance audit specialists.
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Titl, Ondřej. "Audit IS/IT ve středních firmách." Master's thesis, Vysoká škola ekonomická v Praze, 2017. http://www.nusl.cz/ntk/nusl-358893.

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The theoretical part of this thesis describes general findings about the audit of information technologies and systems and the needs of middle-sized enterprises in IT. The practical part summarizes the theoretical background that was used for the list of services of IS/IT audit for middle-sized enterprises and marketing research survey. The goal of the surves was to investigate whether the selected clients would be interested in services of IT/IS audit for their companies and how would they choose their auditors. The research was conducted quantitatively. The methodology that I used was structured interview which could been changed in term of need. The integral part of the thesis is created of marketing research survey, analyzing of results and afterwards incorporating into the daily operations of the company EMSI, spol. s r.o.
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Staisch, Ingrid. "A brand audit on the L'Oreal brand." Thesis, Stellenbosch : University of Stellenbosch, 2007. http://hdl.handle.net/10019.1/815.

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Thesis (MBA (Business Management))--University of Stellenbosch, 2007.
ENGLISH ABSTRACT: The main question addressed in this research study is ‘How can L’Oréal improve upon their current brand image and subsequent brand positioning amongst Stellenbosch students as their target audience’. It was therefore considered necessary for the author of this research project to effectively be able to uncover the current health of the L’Oréal brand. A brand audit was therefore performed on the corporate L’Oréal brand. Brand audits are qualitative snapshots of the current position of the brand in terms of the current perceptions of the target audience and it is important to perform them on a regular basis as target audiences may evolve over time. Through performing a brand audit, the manufacturers / marketers of the brand in question will gain a better understanding of the current problems, desires and needs of the target audience in question. The information obtained from such an audit is valuable for the organization / brand as it allows them to determine whether a costly and time-consuming process such as a brand repositioning is necessary, as well as providing valuable market research which can lead to a viable and sustainable brand strategy. In order to uncover the health of the brand and determine the perceptions, attitudes and behaviour of the target audience, a deductive approach to this study was employed. A paperbased questionnaire regarding the corporate / product L’Oréal brand was designed by the author and distributed to 444 students located on central campus at the University of Stellenbosch. A statistical significance level of five percent (α = 0.05) was employed when the information collected from the questionnaires was subjected to a series of statistical tests. Six main brand characteristics were investigated during the analysis of the survey data. These include brand awareness, attitude towards the corporate brand, attitude towards the products, level of desire for the brand, behavioural tendencies, and the value proposition. The results from the survey indicated that an overwhelming majority of respondents were familiar with the brand, and also that a large percentage of them had also used L’Oréal products. Along similar lines, the perceptions / attitudes with regards to the corporate and product brand were very, or fairly favourable amongst the respondents. There was a consistent trend amongst ethnic groups, with the white ethnic group being the most familiar with the brand, having the most favourable attitude with regards to the brand and products, and displaying the most positive usage behaviour with regards to the products. The opposite trend was observed for the black ethnic group. It was also determined that as the attitude with regards to the corporate brand increases so too does that of the product brand. This is a favourable situation for L’Oréal as efforts to build corporate brand identity can translate into strong, favourable and unique product associations. In terms of the benefits being sought, the majority of respondents ranked functional and emotional benefits as most important when using personal care products. The author was able to extract from the survey the fact that the black ethnic group had the least awareness and least favourable attitude, perception and behaviour with regards to the corporate and product brand in question. If L’Oréal is able to enhance the brand imagery amongst this target audience, they will surely build a positive brand equity as well as an additional income stream. In addition to this, the author was also able to identify that the emotional bond to the L’Oréal brand was not as strong as it could be. The respondents indicated that their level of desire for the brand was not on par with their expected / anticipated needs and that a personal care brand should fulfil more of these needs.
AFRIKAANSE OPSOMMING: Die hoofonderwerp van hierdie stuk navorsing is: “Hoe kan L’Oréal hulle huidige beeld en dus ook hulle handelsmerk posisionering tussen Stellenbosch studente as hulle teikenmark verbeter?” Dit is dus as nodig beskou dat die navorser ondersoek moet instel na die huidige gesondheid van die L’Oréal handelsmerk. ‘n Handelsmerk-oudit is dus op die korporatiewe L’Oréal handelsmerk uitgevoer. Handelsmerk-ouditte is kwalitatiewe “foto’s” van die huidige posisie van die handelsmerk in terme van die huidige persepsies van die teikenmark en dit is belangrik dat hulle op ‘n gereelde basis uitgevoer moet word want teikenmarkte evalueer oor ‘n tydperk. ‘n Handelsmerk-oudit kan daartoe lei dat die bemarkers van die handelsmerk ‘n beter begrip sal hê van die probleme, begeertes en behoeftes van hulle teikenmark. Die inligting wat deur die oudit verkry word is vir die organisasie / handelsmerk waardevol want hulle kan daaruit vasstel of ‘n duur en tydrowende proses soos handelsmerk re-posisionering nodig is, en ook kan dien as marknavorsing wat kan lei tot ‘n lewensvatbare en volhoudbare handelsmerkstategie. Om die gesondheid van die handelsmerk asook die persepsies, houdings en gedrag van die teikenmerk vas te stel, is ‘n deduktiewe benadering tot hierdie studie gevolg. ‘n Vraelys oor die korporatiewe / produk L’Oréal handelsmerk is deur die navorser opgestel en onder 444 studente op die sentrale kampus van die Universiteit Stellenbosch versprei. ‘n Statisties sinvolle vlak van vyf persent (α = 0.05) is gebruik toe die versamelde inligting van die vraelyste aan ‘n reeks statistiese toetse onderwerp is. Ses hoof handelsteken kenmerke is tydens die ontleding van die opname-data ondersoek. Dit sluit in merkbewustheid, houding teenoor die korporatiewe handelsmerk, houding teenoor die produkte, begeerte vir die handelsmerk, gedragstendense, en die waarde-proposisie. Die opname het getoon dat die oorweldigende meerderheid van die respondente die handelsmerk geken het en ook dat ‘n groot persentasie van hulle al L’Oréal produkte gebruik het. Die persepsies / houdings tussen die respondente betreffende korporatiewe- en produk handelsmerke was baie of redelik gunstig. Daar was ‘n konsekwente neiging tussen etniese groepe; die wit etniese groep ken die handelsmerk beter, het ‘n meer gunstige houding teenoor die handelsmerk en produkte en toon meer positiewe gebruiksgedrag betreffende die produkte. Die teenoorgestelde geld vir die swart etniese groep. Daar is ook vasgestel dat soos die houding teenoor die korporatiewe handelsmerk verbeter, so ook dié teenoor die produk handelsmerk. Dit is ‘n gunstige situasie vir L’Oréal want pogings om korporatiewe handelsmerk identiteit te bou sal omsit in sterk, gunstige en unieke produk assosiasies. Die navorser het uit die opname geleer dat die swart etniese groep die minste bewustheid en die ongunstigste houding, persepsie en gedrag betreffende die korporatiewe en produk handelsmerk het. As L‘Oréal die handelsbeeld onder hierdie teikenmark kan verbeter, sal hulle ‘n positiewe handelsekwiteit asook ‘n bykomende inkomstestroom kan skep. Die navorser het ook vasgestel dat die emosionele band met die L’Oréal handelsmerk nie so sterk is wat dit kan wees nie. Die respondente het aangedui dat hulle begeerte vir die handelsmerk nie so sterk is as hulle verwagte behoeftes nie en dat ‘n persoonlike sorg handelsmerk in meer van hierdie behoeftes behoort te voorsien.
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19

Grebelienė, Goda. "Vidaus audito vaidmuo administruojant ES lėšas." Master's thesis, Lithuanian Academic Libraries Network (LABT), 2007. http://vddb.library.lt/obj/LT-eLABa-0001:E.02~2006~D_20070122_083119-45939.

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Darbe apžvelgiama Lietuvoje gautos ES finansinės paramos valdymo ir kontrolės sistema, susisteminami pagrindiniai Europos Komisijos reikalavimai kontrolės sistemai, apibrėžiamas Europos Sąjungos finansinės paramos lėšų vidaus audito vaidmuo visoje paramos lėšų kontrolės sistemoje ir analizuojamas vidaus audito pasirengimas tinkamam priskirtų funkcijų įgyvendinimui. Darbe iškelta hipotezė pasitvirtino tik iš dalies. Lietuvos valstybinio sektoriaus vidaus auditas nesuteikia pilnos garantijos, kad Europos Sąjungos paramos lėšos naudojamos teisėtai, tinkamai ir tik finansuotinoms išlaidoms dengti, dėl nepakankamų praktinių įgūdžių, nepakankamo vidaus auditorių skaičiaus, specialiųjų gebėjimų neturėjimo, nemotyvuotos mokymo politikos, netobulo veiklos planavimo.
This job reviews the system of the European Union funds control, the role of internal audit and the internal audit readiness to guarantee that the European Union funds are used legallyand properly. The hypothesis suggested at the beginning of the work proved out only partially. The internal sector of the Lithuanian state sector does not give a full guarantee that the European Union funds are used legally, properly and only in order to reimburse the costs to be financed, due to the lack of efficient practical skills, insufficient number of internal auditors, absence of special capasities, unmotivated training policy, incomplete planning of activities.
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Hansson, Emil, and Fredrik Löfvendal. "Increased use of marketing in the audit industry : Effect on independence price and quality." Thesis, Linköpings universitet, Företagsekonomi, 2016. http://urn.kb.se/resolve?urn=urn:nbn:se:liu:diva-131075.

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Background: The concept of marketing is quite new to the audit industry, prior to 1978 all marketing of audit services were strictly forbidden. In 2010, the statutory audit was abolished in Sweden forcing auditors to market their services to convince their clients that they still should hire an auditor. This increased use of marketing adds a new dimension to the profession and might affect the pricing of audit, the quality of audit and might threaten the auditors‟ independency. Purpose: This paper focuses on how the increased use of marketing affects the auditing firms‟ services, more specifically how it affects auditor independence, audit quality and audit pricing. It is obvious that it is a fine line between auditors marketing their services and keeping their independence. It is clear that it has had implications on the business and after reading the disciplinary case it is clear that the rules are not defined in a way so that all the players in the industry interpret them in same way. Our purpose is to investigate how auditors in Sweden use marketing and how they make sure that they are still independent. We also want to investigate if the use of marketing has any effect on the quality of the audit and also the price of auditing. Completion: The study is based on qualitative approach focusing on interviews with auditors active in Sweden. A statistical survey to determine any potential changes in price is also added to add on to the credibility of our study. Conclusions are drawn based on the result of the survey and based on the interviews with our auditors. Conclusion: The increased use of marketing has changed the audit profession, the auditors need to market their services and cannot only focus on conducting audits. It has had implications on the audit quality and the auditors struggle with the balance between marketing themselves and keeping their independence.
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Šaroch, Miroslav. "Audit IS/IT v menších podnicích." Master's thesis, Vysoká škola ekonomická v Praze, 2012. http://www.nusl.cz/ntk/nusl-163997.

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The diploma work summarizes in the first section the common knowledge in the audit field of information systems and technologies theory as well as common state of knowledge in the field of marketing in small and medium-sized enterprises and market research as well. In the second section, the tools summarized in the first part are used for designing marketing research project on "The audit of information systems and technology in smaller businesses." The aim of the research was to seek the experience and customer feedback from the segment of smaller businesses to audit information systems. The research was designed as a qualitative one. As technique implementation of research was elected a research interview with looser structure. The work is divided to three parts -- designing of marketing research methodology, as well as conducting this research and it's evaluation.
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Jančík, Jan. "Marketing společnosti zajišťující energetické úspory." Master's thesis, Vysoká škola ekonomická v Praze, 2011. http://www.nusl.cz/ntk/nusl-162202.

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This diploma thesis outlines how a company doing business in mediation of energy savings could efficiently integrate marketing into its activities. The theoretical part defines the differences between marketing of services and introduces concepts that are later on used for analyzing of the target company. The practical part is focusing on examining of macro surroundings through PEST analysis and in examination of micro surroundings all the involved stakeholders that may substantially affect the functioning of the company are identified. Then the closest competition is revealed and its strengths are inspected in order to form recommendations of activities that should be integrated within the company's portfolio. These findings are then confronted with the objectives of observed company in the SWOT matrix and on its basis a marketing mix is created including the proposed tactical tools.
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Ramonienė, Vilma. "Vidaus auditas Lietuvos savivaldybėse." Master's thesis, Lithuanian Academic Libraries Network (LABT), 2006. http://vddb.library.lt/obj/LT-eLABa-0001:E.02~2006~D_20060529_124946-52708.

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Final research for Master’s Degree includes: pages-70, illustrations-13, references-61, appendixes-5, language-Lithuanian. The object of the research: Internal audit in Lithuanian Municipalities. The purpose of research: to analyze the essence of the internal audit, to investigate the state of internal audit in municipalities of Lithuania, ascertaining problems of the internal control, as the main object of internal audit in municipalities Objectives of research:  to analyze the conception, purpose and objectives of internal audit;  to analyze the stages of internal audit;  to investigate the state of internal audit in municipalities of Lithuania;  to establish main problems of internal audit and their reasons in municipalities of Lithuania;  to ascertain problems of internal control system evaluation in municipalities and to present possible ways for problem’s solution;  to suggest the internal control system model, which would help for internal auditors to value internal control operation, as the main object of internal audit in municipalities and to clarify better understanding of possible control components and their establishment and evaluation problems;  to evaluate internal control, based on suggested evaluation model, as the main object of internal audit in municipalities. Methods of research: analysis of scientific and standard literature references, questionnaire, logical analysis, comparable analysis, summing-up, assembling... [to full text]
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Kondratavičiūtė, Vita. "Vidaus kontrolė ir vidaus auditas Utenos apskrities savivaldybėse." Master's thesis, Lithuanian Academic Libraries Network (LABT), 2008. http://vddb.library.lt/obj/LT-eLABa-0001:E.02~2007~D_20080123_153646-76515.

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Vidaus kontrolė yra sistema su bendra įmonės kultūra ir individualia kontrolės veikla, kurią atlieka kiekvienas įmonės darbuotojas, vadovams vadovaujant bei vidaus auditui prižiūrint. Tuo tarpu vidaus audito tikslas - prižiūrėti vidaus kontrolės sistemą ir siekti, kad sistema funkcionuotų kuo ekonomiškiau, efektyviau ir rezultatyviau. 2003 metais, priėmus Lietuvos Respublikos vietos savivaldos įstatymo pakeitimo įstatymą, sukurta teisinė bazė nuo 2004 m. sausio 1 d. įdiegti savivaldybėse vidaus ir išorės audito sistemą. Steigiama centralizuota savivaldybės vidaus audito tarnyba. Darbo pagrindinis tikslas - atlikti vidaus kontrolės ir vidaus audito Utenos apskrities savivaldybėse lyginamąją analizę, pateikti išvadas ir rekomendacijas vidaus kontrolės ir vidaus audito sistemų tobulinimui. Šiam tikslui pasiekti buvo atliktas tyrimas Utenos apskrities savivaldybėse. Nagrinėtos sritys: CVAT darbo organizavimas, SVAT darbo planavimas, vidaus audito atlikimas, vidaus audito ataskaitos, CVAT personalo ištekliai, CVAT darbuotojų kvalifikacijos tobulinimas. Pagal vienodus kriterijus atlikus lyginamąją analizę, padaryta išvada, kad daugelyje Utenos apskrities savivaldybių CVAT akivaizdus darbuotojų trūkumas, daugelyje VAT nesuformuotos tarnybos. Atlikto tyrimo gauti rezultatai iš dalies leido patvirtinti darbo pradžioje iškeltą hipotezę “Vidaus kontrolės ir vidaus audito sistemos Utenos apskrities savivaldybėse yra silpnos”.
Internal control is a system with a common enterprise's culture and individual control activity, which is being fulfiled by each worker, directed by the head and supervised by internal audit. Meanwhile, the aim of the internal audit is to supervise control system and try to achieve the system to functionate more economical way, more effective and resultant. In 2003, when was passed the amendment the law of the Republic of Lithuania on local self- government, was introduced legislation to spread internal and external audit system in local governments from 1 January, 2004. Establishing centralized local government's internal audit service. The main aim of the work - to carry out internal control's and internal audit's comparable analysis in Utena's district local governments, to present conclusions and recomendations for inprovement of internal control and internal audit systems. To reach this aim there was caried out research in Utena's district governments. Investigated fields: work organisation of the centralized internal audit service, centralized internal audit service's work layout, internal audit perfomance, internal audit reports, centralized internal audit service's staff sources, centralized internal audit service's workers' qualification improvement. After was made comparable analysis according to same criterions, drawn a conclusion, which says that in many Utena's district governments centralized internal audit service's obvious shortage of workers, in many... [to full text]
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25

Vrána, Ivan. "Sledování efektivnosti marketingu ve stavebním podniku." Master's thesis, Vysoké učení technické v Brně. Fakulta stavební, 2016. http://www.nusl.cz/ntk/nusl-240103.

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This thesis focuses on monitoring marketing effectiveness in particular construction company. The target work is analysis of effectiveness put money to marketing of communication from basis budget. It deal with success rate of web communications and analysis of cost demand and contract. Output of work is motion of solution to betterment monitoring marketing in the construction company and calculation cost to new and existing customer.
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26

Маланія, Г. Г. "Ефективність маркетингової політики підприємства." Master's thesis, Сумський державний університет, 2018. http://essuir.sumdu.edu.ua/handle/123456789/68877.

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В развитой рыночной экономике существует множество типов предприятий, но ни на одном из них нельзя обойтись без маркетинговой службы. Хотя экономисты выделяют различные пути повышения эффективности фирмы, я концентрирую внимание именно на службе маркетинга, на том как специалисты этого отдела помогают предпринимателю повысить эффективность, а следовательно, и прибыльность предприятия. Цель работы: Показать теоретическое значение маркетинга в повышении эффективности деятельности предприятия и доказать его важность на практике, используя как пример отечественное предприятие. В данной дипломной работе рассмотрены и изучены вопросы маркетинговой политики предприятия, ее сущность, виды, организация и контроль маркетинговой деятельности. Объект исследования: Для изучения и детального освещения вопроса было взято публичное акционерное общество «НПАО ВНИИкомпрессормаш», на примере которого и проводился анализ.
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Petkevičiūtė, Aušra. "Vidaus auditas imonėje." Master's thesis, Lithuanian Academic Libraries Network (LABT), 2007. http://vddb.library.lt/obj/LT-eLABa-0001:E.02~2007~D_20070816_153625-92383.

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Tyrimo objektas – vidaus auditas įmonėse. Tikslas – išanalizavus įmonių vidaus audito teorinius ir praktinius ypatumus, nustatyti problemas, bei pasiūlyti jų sprendimo būdus ir tobulinimo kryptis. Darbo uždaviniai. Nustatytam tikslui pasiekti, sprendžiami tokie uždaviniai: • išnagrinėti vidaus audito sampratą ir nustatyti jos kitimą; • išnagrinėti vidaus audito tikslus bei uždavinius; • išanalizuoti vidaus audito etapų nuoseklumą ir naudotinas audito procedūras; • Kauno įmonėse atlikti empirinį tyrimą, siekiant nustatyti vidaus audito praktines problemas, bei išsiaiškinti vidaus audito atlikimo etapus bei procedūras; • pateikti problemų sprendimo būdus ir pasiūlymus vidaus audito procesui tobulinti. Tyrimo metodai: mokslinės ir ekonominės literatūros analizė ir sintezė, loginė analizė, palyginimas, anketinė apklausa, grafinis vaizdavimas. Išanalizavus vidaus audito teoriją, bei atlikus praktinį tyrimą, nustatytos ir išanalizuotos šios srities problemos, bei pateikti jų sprendimo būdai ir pasiūlymai vidaus audito procesui tobulinti.
Research object is internal audit in company. Research aim is to analyze theoretical and practical internal audit peculiarity, to identify the problems and offer the solutions and development ways of internal audit. Objectives. To achieve the aim we have to solve these objectives: • To analyze the conception of internal audit and its variation. • To research inter audit aims and objectives; • To analyze internal audit stages consistency and useful procedures; • To make empirical research in companies of Kaunas, in purpose to determine practical problems and to clear internal audit stages and procedures in the companies; • To identify decisional ways of defined problems and give the improvement proposals for internal audit process. The methods of the research: scientific and normative literature analyzes, logical analyzes, syntheses, comparison, questionnaire survey, graphical representation. After analyzing internal audit theory, and making practical research, it was defined and analyzed internal audit problems, and given decisional ways of defined problems and improvement proposals for internal audit process.
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Saarinen, Langner Clara, and Felicia Forsgren. "Marketing communication of the employer value proposition : How do audit firms build and communicate their employer value proposition." Thesis, Luleå tekniska universitet, Institutionen för ekonomi, teknik och samhälle, 2019. http://urn.kb.se/resolve?urn=urn:nbn:se:ltu:diva-75475.

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Since the competition on the market regarding standing out as an organization and as an employer, creating a good reputation is more important than ever.  Knowledge regarding how to attract potential employees is vital for organizations. This to be able to differentiate themselves from their competitors with an advantage. The research area regarding employer branding and employer value proposition has developed since Ambler and Barrow (1996) first minted the concept, but it is still important to contribute with further studies. The purpose of this study was to contribute with more knowledge regarding the components of organizations EVP’s and how they communicate this to potential employees. Further, the study had a descriptive purpose with a qualitative approach, and it was deductive. This was achieved by interviewing six different respondents from six different audit firms active in Sweden. The interviews were semi-structured, recorded and transcribed. The collected empirical data showed that the components included in audit firms EVP’s are compensation, benefits, work content, career, affiliation and they choose to communicate work content, career, and affiliation. The main communication channels used to communicate their EVP’s to potential employees are social media, LinkedIn, their own websites and on-campus marketing.   Keywords: Employer brand; Employer branding; Employer value proposition; Marketing communication; Promotion
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Kopečná, Kateřina. "Posílení konkurenceschopnosti společnosti XYZ jako dodavatele ke společnosti Coca Cola v celosvětovém měřítku." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2015. http://www.nusl.cz/ntk/nusl-225014.

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This thesis Stregthening the Competitiveness of the Company XYZ as a Supplier to Coca Cola Company Worldwide deals with the principles of the cooperation with Coca Cola Company and deals with potential resources that lead to encourage the strengthening of competitiveness. Theoretical part of the work includes knowledge about competitiveness and strengthening of the competitiveness. In the practical part, the theoretical knowledge is applied in practice. The main goal is to prove that the compliance of the cooperation principles with the main customer is one of the main means for enhancing competitiveness.
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Günther, Edeltraud, Ines Klauke, and Kathrin Brömmer. "Projekt Öko-Audit an der TU Dresden - Befragung der MitarbeiterInnen zum allgemeinen Umweltverhalten." Thesis, Saechsische Landesbibliothek- Staats- und Universitaetsbibliothek Dresden, 2002. http://nbn-resolving.de/urn:nbn:de:swb:14-1012307346812-53855.

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Die Erhaltung der Umwelt gehört zu den wichtigsten Zukunftsaufgaben der Menschheit. Dazu kann jeder in seinen alltäglichen umweltrelevanten Verhaltensweisen einen Beitrag leisten. Mit der Analyse des Umweltverhaltens, einem zentralen Forschungsfeld der Umweltpsychologie, werden Möglichkeiten zur Verbesserung umweltrelevanter Verhaltensweisen aufgezeigt. Als Einflussfaktoren auf das Umweltverhalten haben sich nach Betrachtung verschiedener Modelle Verhaltensangebote, Handlungsanreize, Einstellungen, Werte, Umweltwissen, soziale Normen und wahrgenommene Konsequenzen (Rückkopplung) gezeigt. Mit der Revision der EMAS-Verordnung wird der Verbesserung der Umweltleistung in Organisationen vor allem unter Einbeziehung der Arbeitnehmer besondere Bedeutung zu gemessen. Damit rücken Betrachtungen zum Umweltverhalten der Organisationsmitglieder stärker in den Vordergrund. Durch die Befragung zum allgemeinen Umweltverhalten der Mitarbeiter an der TU Dresden wurde die Idee der Partizipation am Prozess der Einführung des Umweltmanagementsystems nach EMAS II an der TU Dresden umgesetzt, und der Ist-Zustand der umweltrelevanten Verhaltensweisen der Mitarbeiter erfasst. Die Ergebnisse aus der Clusteranalyse zeigen, dass 33,8 % der Befragten sich engagiert um den Umweltschutz an der TU Dresden bemühen. 17,9 % der befragten Mitarbeiter haben ein eher geringes Interesse und verhalten sich weniger umweltfreundlich. Bei 48,3 % der Untersuchungsteilnehmer wird deutlich, dass sie sich nur zum Teil umweltfreundlich verhalten (können), da Voraussetzungen nicht gegeben sind bzw. der persönliche Aufwand, Umweltverhalten an der TU Dresden zu zeigen, als zu hoch eingeschätzt wird. Dies zeigt, dass Handlungsbedarf von Seiten der TU Dresden besteht.
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Kutnohorský, Karel. "Uplatnění marketingového řízení ve vybraném podniku." Master's thesis, Vysoká škola ekonomická v Praze, 2007. http://www.nusl.cz/ntk/nusl-10152.

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ABSTRACT Kutnohorský, Karel.Application of marketing management in a selected company. University of Economics in Prague -- Faculty of Management in Jindřichův Hradec, 2009, 78 pages, tutor: Doc. Ing. Hana Ezrová, CSc. The main topic of this thesis is a marketing operation system of a selected company. The work is divided into two parts. The first part follows a marketing operation theory based on planning, implementation and verification. The second, practical part describes a certain development industry segment and the company which allowed execution of the thesis. It analyses individual marketing operation phases of the company. The last part reviews the operation system and presents improvement suggestions.
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Zeman, Milan. "Návrh marketingové strategie pro firmu." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2014. http://www.nusl.cz/ntk/nusl-224797.

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This master’s thesis identifies current marketing processes and tools of cafe Caffe Marco. After that the analyses of the evolution of the external and internal environment are realized and proposed relevant marketing strategy based on researches and analyses. The proposed actions are fully reflected in the measures in related parts of organizational and financial character, and the key factors for successful implementation of the proposed measures are set.
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Smaidžiūnienė, Edita. "Pedagogų bendruomenės įtaka vykdant vidaus auditą." Master's thesis, Lithuanian Academic Libraries Network (LABT), 2007. http://vddb.library.lt/obj/LT-eLABa-0001:E.02~2007~D_20071019_162858-04843.

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Visos Lietuvos bendrojo lavinimo mokyklos nuo 2004/2005 mokslo metų pradėjo taikyti mokyklos teikiamų paslaugų kokybės įsivertinimo metodiką – vidaus auditą. Vidaus audito, kaip kokybės vadybos elemento, paskirtis – išnagrinėti mokyklos darbo aspektus, išskirti privalumus ir trūkumus bei parengti planą, tolesnei mokyklos veiklai tobulinti. Šalies mokyklos, taikydamos šią metodiką, sukaupia nemažą patirtį, tačiau pačios mokyklos bendruomenės vaidmuo, ypač pedagoginės, vertinant mokyklos veiklą, yra atskleistas nepakankamai plačiai, tyrimų šiuo klausimu atlikta nedaug. Magistro darbas "Pedagogų bendruomenės įtaka atliekant vidaus auditą“ – tai bandymas atskleisti pedagogų bendruomenės vaidmenį vykdant vidaus auditą bei pateikti teoriškai pagristą kokybinį modelį, ne tik apibendrinantį sukauptą konkrečios mokyklos patirtį, atliekant savęs vertinimą, bet ir padedantį pedagogų bendruomenei suvokti savo dalyvavimo svarbą atliekant vidaus auditą kaip mokyklos kokybės vadybos sėkmės garantą.
All the schools of Lithuania began to apply the methods of self-assessment of the services given at school, so called inter-audit, as the element of the quality of management is to examine the aspects of the school work, to distinguish the advantages and disadvantages and to prepare the plan for the consummate of the school action in the future. Using these methods the schools of the country amass a great experience, yet the role of communities of the schools especially pedagogical ones, assessing the actions done at such schools is not disclosed so widely and only some examines were done on this issue. Post-graduate’s work “The influence of pedagogical community when carrying out internal audit” is a try to disclose the role of the pedagogical community conducing the inter-audit and to report theoretically explained, qualitative model, not only that of one concrete school’s experience, conducting self assessment, but that, wish would keep the community of the teachers to understand the consequence of their participation conducting the inter-audit as the guarantee of the management’s quality of the school.
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34

Šumský, Vladimír. "Zlepšení systému řízení kvality v dřevozpracujícím podniku s ohledem na změny trhu." Master's thesis, Česká zemědělská univerzita v Praze, 2016. http://www.nusl.cz/ntk/nusl-258306.

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The thesis is focused on developing a proposal to increase the quality of production and its processes in the chosen company from wood processing industry with regard to the requirements of the market and marketing. The author first introduces and explains basic concepts, such as methods for management support, marketing and quality. Following is the analysis of existing processes in Dřevotvar cooperative in all of its premises and using the audit of quality management system processes. Then the author is dealing with optimization of main processes at this company. Based on the data obtained steps are being recommended as to the increase of quality of production and its processes.
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35

Toušová, Kateřina. "Problematika uplatňování nástrojů marketingového řízení ve firmě Rodenstock ČR s.r.o." Master's thesis, Vysoká škola ekonomická v Praze, 2007. http://www.nusl.cz/ntk/nusl-3952.

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In the nowadays hard competitive markets it is inevitable for company to have an accurate and well elaborate marketing management. Its achievment does not depend merely on perfect product but the best controlled marketing strategy, realization and supervision are essential as well. So that these are three parts of a marketing management which are linked tightly to each other. Outcome of that whole process is a marketing plan which helps to achieve the demanded goals.
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36

Звягінцева, О. Б. "Маркетинговий аудит ефективності маркетингових комунікацій підприємств АПК." Thesis, Сумський державний університет, 2014. http://essuir.sumdu.edu.ua/handle/123456789/34556.

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У сучасній економіці з високим рівнем інформатизації суспільства дуже важливу роль відіграє комплекс засобів інтегрованих маркетингових комунікацій. Маркетинговий аудит і оцінку економічної ефективності комплексу засобів інтегрованих маркетингових комунікацій у сучасних умовах гіперконкуренції варто розглядати як один з найбільш важливих напрямків діяльності підприємств, націлений на забезпечення їхньої стабільної роботи. При цитуванні документа, використовуйте посилання http://essuir.sumdu.edu.ua/handle/123456789/34556
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37

Zarembaitė, Ieva. "Paramos audito vertinimas nacionalinėje krepšinio lygoje (NKL)." Master's thesis, Lithuanian Academic Libraries Network (LABT), 2009. http://vddb.library.lt/obj/LT-eLABa-0001:E.02~2009~D_20090602_090429-89055.

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Darbo objektas: Paramos auditas. Darbo tikslas: Įvertinti paramos auditą Nacionalinėje krepšinio lygoje, rengiant paramos pasiūlymą. Darbo uždaviniai : 1. Atskleisti paramos audito teorinę sampratą, ryšium su paramos paskirtimi ir rėmėjų tikslais; 2. Nustatyti veiklas sporto organizacijoje, įtakojančio paramos audito naudas; 3. Atlikti NKL paramos auditą ir išskirti naudas paramos pasiūlymo rengimui; 4. Ištirti NKL paramos audito sudedamąsias dalis: dalyvius-žaidėjus/žiūrovus bei rėmėjus, kad atrasti naudas paramos pasiūlymui rengti. Sėkminga paramos veikla yra susijusi su rėmėjo tikslų įgyvendinimu, kurių pagrindiniai yra: įvaizdžio keitimas/stiprinimas, žinomumo didinimas. Nuosekli literatūros analizė parodė, kad to galima pasiekti, kuriant paramos pasiūlymus. Pradėti reikia nuo paramos audito, t.y. nuoseklių, loginių tyrimų ir analizės, kurie atliekami sporto organizacijoje ir potencialiam ar esamam rėmėjui, kad atrasti naudas ir sąsajas, kurios galėtų būti panaudotos rengiant paramos pasiūlymą ir atitiktų paramos paskirtį ir rėmėjo tikslus, t.y. vystyti savo prekinį ženklą srityje, kuri siejasi su norimais pasiekti vartotojais pagal jų gyvenimo būdą, su jais bendrauti, kurti asociacijas ir įvaizdį, taip pat naudoti paramą išskirtinumo panaudojimo tikslams. Paramos auditui daro įtakos ir kitos veiklos sporto organizacijoje, kurios įvardinamos kaip: ryšiai su visuomene, formuojantys galimas įvaizdžio transformacijas ir vertybių sinergijos efektą, interneto svetainės... [toliau žr. visą tekstą]
Title of theses: Evaluation of Sponsorship Audit in National Basketball League (NBL) Object of theses: Audit of sponsorship. Goal of theses: To Evaluate Sponsorship‘ Audit in National Basketball League, while Preparing Sponsorship Package. Objectives of the theses : 1. To reveal theoretical conception of sponsorship audit in relation with sponsorship purpose and sponsors‘ objectives; 2. To identify actitivities of sport organization, influencing benefits of sponsorship audit; 3. To conduct sponsorship audit of the NBL and detect benefits for preparation of sponsorship package; 4. To research components of NBL sponsorship audit: participants-players/spectators and sponsors, to find benefits for sponsorship package preparation. Successful sponsorship’ activity is related with accomplishment of objectives of the sponsor, which main are: image change/consolidation, increase of awareness. Consistent analyses of literature indicated, that this can be achieved, creating sponsorship packages. The start must be from sponsorship audit, that is consistent, logic researches and analyses process in sport and present or potential sponsor’ organization, to find benefits and relations, which can be used in sponsorship package preparation and coincide sponsorship purposes, sponsors’ objectives, which may be development of brand in the environment related with the desirable consumers of the same way of life, to communicate with them, create associations and image and use sponsorship for... [to full text]
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38

Montgomery, Thomas, and n/a. "A descriptive analysis and evaluation of Australian Capital Territory Institute of Technical and Further Education's marketing strategy." University of Canberra. Education, 1993. http://erl.canberra.edu.au./public/adt-AUC20061018.145205.

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The research in this thesis attempts to study the ACT Institute of Technical and Further Education's marketing strategy, and it addresses a particular situation at a specific time. The research was undertaken in two studies. The first,through the use of a marketing audit, was focused on three key marketing areas within the Institute to indicate its overall marketing strategy. The second study involved a questionnaire to ascertain the effectiveness awareness of the Institute's advertising. The researcher first presents an historical review and an ordering of the historical aspects to illuminate the past and the current marketing posture of the ACT Institute of Technical and Further Education (ACTITAFE). The data are presented through four distinct historical periods from the establishment of the organisation in 1921 to 1991. Although technical and further education in the ACT has a history in excess of sixty years, data revealed that there is no clear evidence of a formal marketing strategy. The marketing audit interviews collected information from a broad but representative sample of eighteen staff members of the institution who are involved with marketing, media, career advice, publicity and similar marketing activities. The results revealed ACTITAFE has no formal marketing strategy. The attitude toward marketing and the marketplace has been ad hoc, uncoordinated, disjointed and reactive in its approach. Its principal approach is a reliance on awareness advertising. Because of the emphasis placed on advertising as the Institute's major concept for marketing, a questionnaire was distributed on advertising effectiveness and data were obtained from 252 completed responses. The results obtained from this study indicated that over the years the Institute has successfully built advertising awareness. Currently, it has no formal structured marketing strategy. The approach appears to be ad hoc, disjointed and uncoordinated. There are positive attempts to rectify this posture. However, the evidence available suggests that the journey will not be easy and the transition will not be rapid.
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39

Rakitienė, Rima. "Vidaus komunikacijų auditas Švenčionių rajono Socialinių paslaugų centre." Master's thesis, Lithuanian Academic Libraries Network (LABT), 2006. http://vddb.library.lt/obj/LT-eLABa-0001:E.02~2007~D_20061219_170345-30016.

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Komunikacijų auditas – nuoseklus ir sistemingas organizacijos komunikacijos įvertinimas, kuriuo siekiama nustatyti, kas funkcionuoja nepriekaištingai, o ką reikėtų patobulinti. Vakarų šalyse vidaus auditas, tiriantis komunikacijos procesus, yra gerai žinomas ir plačiai taikomas kompanijų darbui gerinti, įvaizdžiui stiprinti, darbuotojų lojalumui didinti. Lietuvoje šis reiškinys yra dar naujas, turintis labai mažai praktinių pavyzdžių. Šis darbas ir yra vienas iš tokių praktinių pavyzdžių, kuriuo siekiama išsiaiškinti komunikacijos problemas Švenčionių rajono Socialinių paslaugų centre ir pateikti išvadas bei pasiūlymus kurie pagerintų komunikavimo ir pačios įstaigos veiklą. Tyrimui atlikti buvo naudojamas anketinės apklausos metodas. Įstaigoje dirba 50 darbuotojų ir visi jie atsakė į pateiktus klausimus. Gauti rezultatai leidžia daryti išvadas, kad Švenčionių rajono Socialinių paslaugų centro darbuotojai yra pakankamai ambicingi, siekiantys profesionalumo ir iniciatyvūs žmonės. Organizacija turi savo aiškią strategiją, joje daug dėmesio yra skiriama darbuotojams, jų gerovei, o tai leidžia našiau ir efektyviau dirbti, pasitikėti savo organizacija. Tačiau ne visi darbuotojai yra pakankamai informuoti apie savo darbovietę ir apie ją žino pakankamai. Menkos kompiuterinės komunikacijos galimybės trukdo darbuotojų darbui, mažina veiklos efektyvumą, kenkia darbo kokybei. Darbuotojai norėtų būti geriau informuoti apie numatomus pokyčius, turėti galimybę išsakyti savo nuomonę... [to full text]
Communication audit is a consistent and systematic evaluation of organization communication aiming to establish what is operating perfectly and what needs an improvement. In Western countries internal audit searching communication processes is very well known and widely applied to improve the functions of organization work and their image as well as to increase the loyalty of employees. In Lithuania this phenomenon is quite new and has few practical examples. This work is one of these practical examples aiming to ascertain communication problems in The Social Service Centre of Svencionys district and to give conclusions and suggestions that can improve the communication and the functions of the organization itself. A questionnaire method was applied to perform a research. The institution employs 50 people and all of them were interviewed. The results lead to the conclusions that the employees of The Social Service Centre of Svencionys district are quite ambitious and enterprising as well as striving for regularity. The organization has a definite strategy paying great attention to the employees and their wellbeing what allows to work more effectively and place confidence in the organization. However, not all employees are not informed enough about their workplace and know everything about it. Poor potential of computer communication impedes the work of employees, decreases its effectiveness and undermines the work quality. The employees would like to be more informed about... [to full text]
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40

Jönsson, Louise, and My Quan. "Revisorers attityder och resonemang kring marknadsföring av revisionstjänster." Thesis, Högskolan Kristianstad, Sektionen för hälsa och samhälle, 2014. http://urn.kb.se/resolve?urn=urn:nbn:se:hkr:diva-12515.

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Syftet med studien är att förstå revisorers attityder och resonemang kring marknadsföringen av revisionstjänster. Studien utgår ifrån en abduktiv ansats och kvalitativa metoder i form av personliga intervjuer har genomförts. Studiens teoretiska referensram innefattar teorier och centrala begrepp utifrån vetenskapliga artiklar. Begrepp som behandlas är profession, attityder och revisorers användning av marknadsföring. Det empiriska materialet är insamlat genom åtta intervjuer med revisorer runt om i Skåne. Huvudsakligen har attityder och resonemang kring marknadsföring, förändring av marknadsföring, marknadsföringsmetoder och kundrelationer jämförts och analyserats. Studiens empiriska analys visade att respondenterna refererar olika till begreppet marknadsföring, vilket kan anses vara en anledning till de positiva respektive neutrala attityderna. Dessutom iakttogs skilda attityder gentemot marknadsföring beroende på revisionsbyråns storlek. Respondenter från större byråer hade mer positiva attityder i förhållande till respondenter från små byråer.
The study aims to understand the auditors' attitudes and reasoning about the marketing of audit services. The study is based on an abductive approach and qualitative methods through personal interviews. The theoretical framework includes theories and concepts based on scientific articles. The covered concepts include profession, attitudes and auditors' use of marketing. The empirical data is collected through eight interviews with auditors around Skåne. Mainly, attitudes and reasoning about marketing, change of marketing, marketing methods and customer relationships were compared and analyzed. The studys’ empirical analysis showed that the respondents refer differently to the concept of marketing, which can be considered as a reason for the positive and neutral attitudes. Furthermore, it was observed that the respondents showed various attitudes toward marketing, depending on the size of the auditing firm. Respondents from larger firms had more positive attitudes in relation to respondents from small firms.
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41

Leinartienė, Lina. "Vidaus audito įtaka Telšių apskrities vidurinių mokyklų veiklos kokybei." Master's thesis, Lithuanian Academic Libraries Network (LABT), 2009. http://vddb.library.lt/obj/LT-eLABa-0001:E.02~2008~D_20090123_131322-19694.

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Magistrinio darbo tema: „Vidaus audito įtaka Telšių apskrities vidurinių mokyklų veiklos kokybei“. Darbo autorė: Lina Leinartienė. Darbo tikslas: išanalizuoti ir empiriškai pagrįsti bendrojo lavinimo mokyklos vidaus audito įtaką mokyklos veiklos kokybės gerinimui Telšių apskrities vidurinėse mokyklose. Uždaviniai: 5. Atskleisti švietimo kokybės sampratą. 6. Apibrėžti švietimo kokybės rodiklius. 7. Išanalizuoti bendrojo lavinimo mokyklos vidaus audito metodiką. 8. Nustatyti mokyklos vidaus audito įtaką mokyklos kokybei. 9. Pateikti rekomendacijas, kaip pagerinti švietimo kokybę naudojant vidaus audito rezultatus. Tyrimo objektas - Telšių apskrities vidurinių mokyklų pedagogai ir vadovai. Tyrimo dalykas - Telšių apskrities vidurinių mokyklų vadovų ir pedagogų požiūris į vidaus audito vykdymą, jo įtaką švietimo kokybei. Tyrimo hipotezė - mokyklos vidaus auditas ne visada nustato mokyklos veiklos kokybės trūkumus ir parengia tinkamas rekomendacijas tiems trūkumams šalinti. Imtis: Tyrime dalyvavo Telšių apskrities vidurinių mokyklų 270 mokytojų bei 22 mokyklų vadovai. Atlikus tyrimą Telšių apskrities vidurinėse mokyklose, nustatyta, kad mokyklos vidaus auditas ne visada nustato mokyklos veiklos kokybės trūkumus ir parengia tinkamas rekomendacijas tiems trūkumams šalinti. Pagrindinės problemos, trukdančios tinkamai atlikti vidaus auditą bendrojo lavinimo mokykloje, yra laiko bei pedagogų įgūdžių trūkumas, sudėtinga metodika, neigiamos mokytojų nuostatos į vidaus auditą. Nors... [toliau žr. visą tekstą]
The topic of master paper: „The inner audit influence in Telšiai District Comprehensive schools for quality of activity“. The author of paper: Lina Leinartienė. The aim of the paper: to analyze and justify empirically the influence of comprehensive schools’ inner audit on school activities quality‘s development in Telšiai district secondary schools. The goals: 10. To reveal conception of education quality. 11. To describe the indexes of education quality. 12. To analyze the methodology of comprehensive school‘s inner audit. 13. To establish the influence of inner audit on school‘s quality. 14. To list the recommendations how to improve education quality using the results of inner audit. The research object - Telšiai district secondary schools’ pedagogues and directors. The theme of research – the attitude of Telšiai district secondary schools’ directors and pedagogues on the implementation of inner audit and its influence on the education quality. Hypothesis of the research – the inner school‘s audit not always detects the defects of school activities’ quality and prepares the necessary recommendations to eliminate those defects. Undertake: There participated 270 teachers and 22 schools’ directors from Telšiai district secondary schools. After finishing of research in Telšiai district secondary schools there were found out that the inner school‘s audit not always detects the defects of school activities’ quality and prepares the necessary recommendations to eliminate... [to full text]
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42

Hardyson, Hanna, and Johan Arnesson. "Trafikstyrningsintäkter : Revisorers riskbedömning." Thesis, Jönköping University, JIBS, Business Administration, 2009. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-12098.

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Bakgrund: Internet har sedan dess introduktion utnyttjats för dess massiva potential som marknadsföringsverktyg. Utvecklingen har gått mot sofistikerade interaktiva marknadsfö­ringssystem vars främsta mål är att styra trafik på internet. Trafikstyrningsbranschen på in­ternet omsatte ca 6,5 miljarder dollar år 2006 globalt och förväntas växa kraftigt. Denna studie ämnar undersöka problematik som har identifierats i aktuella rättsfall vid intäktsre­dovisning från trafikstyrningssystem. Risk kan föreligga främst genom manipulation av in­formation och transaktioner. Ur ett revisionsperspektiv vill denna studie undersöka om re­visor kan göra en korrekt riskbedömning angående intäkter från trafikstyrningssystem.

Syfte: Syftet med studien är att studera och utvärdera revisorers riskbedömningar av in­täktsposter relaterade till trafikstyrningsintäkter på internet.

Metod: För att uppnå studiens syfte används både en induktiv och deduktiv metod då stu­dien identifiera risker som kan förekomma inom intäktsredovisning av intäkter från trafik-styrningsnätverk främst grundad på egna antaganden baserade på sekundär data. Utifrån en deskriptiv teoretisk inramning sätts dessa i relation till revisorers riskbedömningar genom att analysera studiens empiriska resultat, insamlad genom öppna intervjuer.

Referensram: Sekundär data, presenterade som referensram, används för att analysera riskaspekter. Referensramen bygger på sekundär data angående konceptet trafikstyrning samt ett aktuellt rättsfall som belyser problematiken på området.

Teoretiskt ramverk: Det teoretiska ramverket bygger på redovisningsstandarder och prin­ciper på området intäktsredovisning. Vidare används även teoretisk bakgrund angående re­visorers riskbedömningar.

Empirisk insamling: Den empiriska insamlingen är gjord genom fyra öppna ostrukture­rade intervjuer med revisorer som har erfarenhet av konceptet trafikstyrning.

Analys: i analysen sammanförs den sekundära datan med det teoretiska ramverket i form av redovisningsstandarder och principer på området intäktsredovisning. 1 analysen förs ett resonemang hur dessa principer och standarder kan appliceras specifikt på området trafik-styrningsintäkter. Studien finner i sin analys att det kan föreligga viss problematik när det gäller intäktsredovisning från trafikstyrningsnätverk, risk föreligger främst i den lätthet med vilken information i trafikstyrningsnätverk i vissa fall kan manipuleras, och vilken påverkan detta har på applicerbarheten av gällande standarder och principer. Analysen finner också att revisorerna som deltagit i undersökning har en bra förståelse för dessa risker men att

storheten och komplexiteten i dessa system samt kunskapsgap mellan revisorer med kun­skap på området och de som har mindre kunskap kan skapa problematik vid riskbedöm­ningar av dessa intäktsposter skall göras.

Slutsats: Studien konstaterar att revisorer generellt besitter kunskap om vilka risker som kan föreligga intäktsredovisning från trafikstyrningsnätverk, om revisorerna har relevant kompe­tens och erfarenhetfrån liknande verksamhet. Detta kan skapa problematik eftersom risken före­ligger störst i mindre företag där de granskande revisorerna har mindre erfarenhet på om­rådet.


Background: Internet has since its introduction been exploited for its massive potential as a marketing tool. The development has been focused on creating sophisticated interactive marketing system with the main goal of redirecting Internet traffic, also called affiliate marketing. The affiliate marketing industry turns over about 6,5 million dollars in 2006 globally, and is expected to grow rapidly in the near future. The aim of this study is to investigate recently identified problems that may occur when accounting for income from affiliate marketing. These problems have been identified through a recent Swedish civil court case and this study is exclusively covering Sweden. Risk is mainly present due to easily manipulated affiliate marketing systems both in terms of transactions and information. From an auditors perspective this study will examine whether auditors are able to make a satisfying risk assessment of income from affiliate marketing.

Purpose: The purpose of this study is to examine and evaluate auditor's risk assessment of income for affiliate marketing on the Internet.

Method: To fulfil the purpose of this study an inductive and deductive approach was utilised since the study identifies risks that may be present in the accounting of income from affiliate marketing system. These risks are mainly identified by constructed assumptions based on empirical findings and secondary data. These risks will then be associated with the empirical findings, collected through semi-structured interviews.

Frame of reference: Secondary data, presented as a frame of reference was utilised to analyse risk aspects in the process of income accounting from affiliate marketing networks. The frame of reference is based on secondary data concerning the concept of affiliate marketing and recent Swedish civil court case which highlights problems with the income accounting from affiliate marketing.

Theoretical framework: The theoretical frame is base on standards and principles of accounting in the area of income accounting as well as selected framework surrounding auditor's risk assessment processes.

Empirical findings: The empirical collection was made through four semi-structured interviews with auditors that have experience of affiliate marketing incomes.

Analysis: The analysis connects the secondary data and empirical findings with the theoretical framework concerning standard and principles of income accounting. The

analysis is reasoning how these principles and standard can be applied in the case of income accounting from affiliate marketing. The analysis of the study finds that there are indeed certain degrees of risk and problems when applying these standards on in this specific are of income accounting. Risks are mainly identified in the way in which information and transactions can be manipulated in some affiliate marketing networks. The analysis is also reasoning about the ability of auditors to assess risk in these systems. The auditors are generally good at identifying the risk involved with the complex nature and manipulability of these systems.

Conciusions: This study concludes that auditors can identify and reason about the risks involved with income accounting from affiliate marketing, if they have relevant skills and experience from the industry. This can be problematic since the risks seem to mainly be present in smaller companies where the responsible auditors generally have less knowledge and skills from similar incomes.

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43

Fukalová, Urszula. "Marketingová a komunikační strategie pro firmu Lackfolie,s.r.o." Master's thesis, Vysoká škola ekonomická v Praze, 2011. http://www.nusl.cz/ntk/nusl-162339.

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The aim of this thesis is to analyze the current marketing and communication strategy of the company Lackfolie s.r.o. This thesis is divided into two parts - theoretical and practical. As for the theoretical part, it deals with the notion of marketing, it describes the overall marketing process and the individual parts of the marketing mix. In the first chapter of the practical part the company Lackfolie s.r.o. is presented. It is followed by the strategic analysis and the desription of the current corporate strategy. The last chapter concentrates on the recommendations connected to the marketing and communication strategy.
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44

Сигида, Любов Олексіївна, Любовь Алексеевна Сигида, Liubov Oleksiivna Syhyda, and Є. В. Макаренко. "Особливості та значення маркетингового аудиту на промислових підприємствах." Thesis, Харківський державний університет харчування та торгівлі; Видавництво Іванченка І.С, 2018. http://essuir.sumdu.edu.ua/handle/123456789/70722.

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Маркетинговий аудит є ключовим механізмом регулювання та контролю діяльності підприємства. Ця процедура дає можливість вчасно виявити нечітко визначені цілі чи неефективну стратегію, виправити недоліки в різних сферах діяльності підприємства. Тому аудит справедливо вважається основою ефективної діяльності підприємств та впровадження до неї стратегічних змін.
Маркетинговый аудит является ключевым механизмом регулирования и контроля деятельности предприятия. Эта процедура дает возможность вовремя выявить нечетко определеные цели или неэффективную стратегию, исправить недостатки в различных сферах деятельности предприятия. Поэтому аудит справедливо считается основой эффективной деятельности предприятий и внедрения в нее стратегических изменений.
Marketing audit is a key mechanism for regulating and controlling the activities of an enterprise. This procedure allows timely detection of unclear goals or ineffective strategy, correcting deficiencies in different areas of the enterprise. Therefore, the audit is fairly considered as the basis for the effective operation of enterprises and the introduction of strategic changes to it.
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45

Lukauskaitė, Judita. "Įvairių šalių audito patirties lyginamoji analizė." Master's thesis, Lithuanian Academic Libraries Network (LABT), 2006. http://vddb.library.lt/obj/LT-eLABa-0001:E.02~2006~D_20061215_103607-96755.

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Veiklos auditas – nauja viešojo sektoriaus institucijų veiklos kontrolės forma, analizuojanti ne finansinį tam tikros institucijos, o būtent veiklos, rezultatų pasiekimo aspektą, pasaulyje atsiradusi apie 1979 metus. Lietuva – jauna valstybė, neturinti itin daug viešojo sektoriaus institucijų veiklos audito patirties bei tradicijų šioje srityje, nėra ir pakankamai teisės aktų, reglamentuojančių veiklos audito procesą, taigi išsiaiškinti, išanalizuoti ir pritaikyti praktikoje kitų pasaulio valstybių veiklos audito atlikimo principus yra itin aktualu. Taigi toks ir yra pagrindinis mokslinio tiriamojo darbo “Įvairių šalių audito patirties lyginamoji analizė” tikslas: išanalizuoti trylikos pasaulio valstybių (Prancūzijos, Italijos, Olandijos, Vokietijos, Čekijos, Vengrijos, Didžiosios Britanijos, Suomijos, Norvegijos, Kanados, JAV, Australijos ir Slovėnijos) veiklos audito atlikimo procesą ir pateikti pasiūlymus, kas turėtų būti keičiama Lietuvos Respublikoje atsižvelgiant į pasaulio praktiką.
Performance audit is a new form of control of public sector institutions, which analyses not financial, as usually, but performance and achievements of results aspects in these institutions. This type of audit could be dated to 1979. Lithuania is very young country which does not have sufficient experience and traditions in performance audit, there are no appropriate amount of legislation for performance audit and its process regulation so it is eminently topical question to find out, analyze and put in practice the experience of other countries in performance audit principles and its process. So the main idea of the study “Comparative analysis of audit experience in various countries” is to analyze the process of performance audit in thirteen countries (France, Italy, Netherlands, Germany, Czech, Hungary, Great Britain, Finland, Norway, Canada, USA, Australia and Slovenia) and to offer the suggestions how the situation of performance audit system could be changed and improved in Lithuania by the practice of other countries. In the order to realize the main idea of the study, the author analyzes basic phases of performance audit process, such as the planning of performance audit, audit evidence, data analysis and reporting. In accordance with these phases of performance audit all thirteen countries are compared with each other; the author is looking for similarities and differences, advantages and defects of every single country and is system of performance audit: for... [to full text]
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46

Drakulić, Danijela, and Malin Lindén. "Avskaffandet av revisionsplikten för små aktiebolag : Vilken påverkan har skett hos mindre revisionsbyråer?" Thesis, Högskolan i Borås, Akademin för textil, teknik och ekonomi, 2015. http://urn.kb.se/resolve?urn=urn:nbn:se:hb:diva-986.

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Studien behandlar vad som hänt efter den 1 november 2010 då revisionsplikten avskaffades för små aktiebolag i Sverige. I april 2010 lade regeringen fram en proposition om en frivillig revision till riksdagen som trädde i kraft 1 november samma år. Konsekvensen blev att privata aktiebolag som uppfyller två av tre kriterier inte längre behöver ha någon revision: (1) max tre anställda, (2) max 1,5 miljoner SEK i balansomslutning och (3) max 3 miljoner SEK i nettoomsättning. Det var runt 250 000 svenska aktiebolag som berördes och dessa beräknas årligen bespara cirka 15 000 SEK vardera på revisionskostnader.Studiens forskningsfråga lyder: Hur har avskaffandet av revisionsplikten för små aktiebolag i Sverige påverkat mindre revisionsbyråer?Syftet med studien är att studera hur avskaffandet av revisionsplikten för små aktiebolag i Sverige har påverkat mindre revisionsbyråer. I studien användes en kvalitativ metod med en abduktiv ansats, där åtta semistrukturerade intervjuer genomfördes hos revisionsbyråer i Borås, Alingsås, Kinna och Länghem.Studiens slutsatser är att revisorns roll inte har förändrats sedan avskaffandet av revisionsplikten för små aktiebolag men att revisorernas arbete har fått mer inslag av fristående rådgivning nu jämfört med före avskaffandet av revisionsplikten för små aktiebolag. Revisorns oberoende har inte heller påverkats, däremot anses gränsdragningen om vad som är ett oberoende och inte vara svår. Konkurrensen har inte påverkats sedan avskaffandet av revisionsplikten för små aktiebolag. En annan slutsats är att revisorers kundbas inte har påverkats av avskaffandet av revisionsplikten för små aktiebolag dock är det inte lika många kunder som har revision längre utan köper istället andra tjänster och på så sätt påverkas inte kundbasen. Däremot finns en oro inom revisionsbranschen om vad som händer om gränsvärdena för att ha lagstadgad revision eventuellt höjs. Hur uppvaktande av potentiella kunder sker eller hur revisionsbyråerna bedriver marknadsföring har inte påverkats sedan avskaffandet av revisionsplikten för små aktiebolag. Nya kundrelationer skapas genom rekommendationer från befintliga kunder. Prissättningen har inte heller förändrats sedan avskaffandet av revisionsplikten för små aktiebolag. Revisorer agerar i kundens intresse i sitt arbete vilket inte har förändrat sedan avskaffandet av revisionsplikten för små aktiebolag då det finns lagar, regelverk samt förordningar som revisorer måste förhålla sig till i sitt arbete. Det verkar inte skett en stor förändring inom revisionsbranschen sedan avskaffandet av revisionsplikten för små aktiebolag. Däremot håller attityder och revisorers förhållningssätt till sin egen bransch generellt på att förändras.
The study deals with what happened after 1 November 2010, when the audit requirement was abolished for small firms in Sweden. In April 2010, the government presented a proposition about a voluntary audit to the Parliament which came into effect on 1 November the same year. The consequence was that small firms that fulfill two of the three criteria no longer need to have an audit: (1) maximum three employees, (2) maximum of 1.5 million SEK in total assets. (3) Maximum of 3 million SEK in net sales. It was around 250 000 Swedish companies that was affected and their calculated annual saving is about 15 000 SEK each in audit costs.The study's research question is: How has the abolition of the audit requirement for small companies in Sweden affected the smaller accounting firms?The purpose of this study is to investigate how the abolition of the audit requirement for small companies in Sweden have affected smaller accounting firms. The study used a qualitative method with a abductive approach. Eight semistructured interviews with smaller accounting firms in Borås, Alingsås, Kinna and Länghem were conducted.The study's conclusions is that the auditor's role has not changed since the abolition of the audit requirement for small companies but that the auditors' work has received more hints of independent advice now compared to before the abolition of the audit requirement for small companies. Auditor independence has not been affected, however, considered the boundary of what is independence and not may be difficult. The competition has not been affected since the abolition of the audit requirement for small companies. Another conclusion is that the auditor's client base has not been affected by the abolition of the audit requirement for small companies, however, there are not as many clients who have audit anymore, but instead buys other services and thus will not affected the customer base. However, there is a concern within the accounting profession about what happens if the limit values may be increased. How recruitment of potential customers is done or how accounting firms engaged in marketing has not been affected since the abolition of the audit requirement for small companies. New customer relationships are created through recommendations from existing customers. Pricing has not changed since the abolition of the audit requirement for small companies. Auditors act in the client's interest in their work, which has not changed since the abolition of the audit requirement for small companies where there are laws, rules and regulations that auditors must relate to in their work. It seems not been a big change in the auditing industry since the abolition of the audit requirement for small companies. In contrast, attitudes and auditors' approach to its own industry in general is changing.
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47

Horák, Jan. "Rozvoj značky vybrané společnosti." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2020. http://www.nusl.cz/ntk/nusl-416900.

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This master’s thesis analyses a brand of selected company Engineering Test Institute, public enterprise (SZU), which offers services of testing, inspection and certification. Theoretical part of the thesis is focused on literature research of marketing and branding theories. The key part is the analytical part, which contains a detailed analysis of the current state of the brand "Engineering Testing Institute". The thesis also contains a questionnaire survey focused on both the internal environment of the company and its customers. The research is followed by a final part with possible suggestions on how to further develop the brand.
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48

Zovienė, Asta. "Vidaus medicininio audito veiklos vertinimas ligoninėje." Master's thesis, Lithuanian Academic Libraries Network (LABT), 2014. http://vddb.library.lt/obj/LT-eLABa-0001:E.02~2014~D_20140603_134044-31889.

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Magistro baigiamasis darbas sudarytas iš trijų pagrindinių dalių. Pirmoje dalyje analizuojami teoriniai vidaus medicininio audito sveikatos priežiūros įstaigose aspektai bei modeliai, nagrinėjamas vidaus medicininio audito teisinis reglamentavimas Lietuvoje. Antroje dalyje analizuojama VšĮ Respublikinės Panevėžio ligoninės vidaus medicininio audito veikla 2010 – 2013 m., jos organizavimas ir vykdymas. Trečiojoje darbo dalyje įvertinama vidaus medicininio audito veikla Respublikinėje Panevėžio ligoninėje vidaus medicinos auditorių ir konsultantų požiūriu. Magistro baigiamojo darbo pabaigoje, remiantis vidaus medicininio audito 2010 – 2013 m. veiklos analize ir kokybinio tyrimo rezultatais, pateikiamos išvados ir rekomendacijos Respublikinės Panevėžio ligoninės vidaus medicininio audito veiklos gerinimui.
The Master’s Thesis consists of three basic parts. In the first part theoretical aspects and models of internal medical audit in health care institutions are analysed. The first part also deals with legal regulation of internal medical audit in Lithuania. In the second part organization and implementation of internal medical audit activity in the Public Institution Panevėžys Republican Hospital during the period of 2010 – 2013 is analysed. In the third part of the Thesis internal medical audit activity in the Public Institution Panevėžys Republican Hospital is evaluated at the approach of internal medical auditors and consultants. Following the analysis of the internal medical audit activity of 2010 – 2013 and the results of the qualitative research, in the final part of the Master’s Thesis conclusions and recommendations for the improvement of internal medical audit activity in the Public Institution Panevėžys Republican Hospital are presented.
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49

Naruševičiūtė, Lina. "Ilgalaikio materialiojo turto audito rizika." Master's thesis, Lithuanian Academic Libraries Network (LABT), 2009. http://vddb.library.lt/obj/LT-eLABa-0001:E.02~2008~D_20090114_160212-11233.

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Audito rizikos įvertinimas yra vienas iš svarbiausių ilgalaikio materialiojo turto audito elementų. Audito rizika – tai rizika, kad audito metu nebus atskleisti melagingi duomenys finansinėse ataskaitose. Auditorius iki numatydamas testus ir procedūras, atlieka audito rizikos įvertinimą ir prognozuoja, kuriame ilgalaikio materialiojo turto apskaitos proceso etape gali būti daugiausia klaidų ir netikslumų. Nuo audito rizikos dydžio nustatymo priklauso audito apimtis, nuoseklumas, įrodymų rinkimas, procedūrų skaičius ir pobūdis. Didėjant auditoriaus atsakomybei prieš informacijos vartotojus, kartu didėja ir ilgalaikio materialiojo turto audito rizika. Todėl labai svarbu skirti pakankamai dėmesio ilgalaikio materialiojo turto audito rizikos įvertinimui.
Audit is attributed to these spheres of activity, for which inevitable risk is characteristic. Every auditor has to analyse himself the size of acceptable risk. Audit volume, consistency, gathering of the arguments, preparing of work documents, number and character of tests and procedures depends on the right accepted audit risk size. Audit risk evaluation is one of the most important elements of audit process. Investigating factors, having influence of audit, it is purposeful to distribute them according two the most important features: 1) according to dependency on auditor (dependent and independent on auditor) and 2) according to the types of audit risks (inherent, control and detection risk). It is important to investigate fixed factors in the early stages of audit.
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50

Jafar, Jennifer, and Thomas Plesner. "Val av revisionsföretag : En studie om faktorer som påverkar mindre aktiebolags val av revisionsföretag." Thesis, Umeå University, Umeå School of Business, 2008. http://urn.kb.se/resolve?urn=urn:nbn:se:umu:diva-1550.

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Alla företag måste redovisa sina intäkter och kostnader. Aktiebolag, föreningar och stiftelser har en så kallad revisionsplikt vilket innebär att det man redovisar måste granskas av en revisor. Detta kallas revisionsplikt. Det diskuteras om revisionsplikten ska avskaffas för mindre aktiebolag i Sverige. Den eventuella lagförändringen kommer att innebära marknadsförändringar för revisorerna. Revisionsmarknaden är idag en marknad med höga inträdesbarriärer. Marknadsföringsstrategier kan därför sägas vara av stor vikt för branschen. Det centrala inom tjänstemarknaden bygger på relationer. Det viktiga för revisionsföretagen är därmed att känna till vad som värdesätts hos klienterna. Detta gav oss vår problemformulering som lyder:

Vilka faktorer påverkar mindre aktiebolags val av revisionsbolag?

Vårt syfte är därmed att åskådliggöra de faktorer som påverkar mindre aktiebolags val av revisionsbolag. Studien är avgränsad till aktiebolag inom kategori två som är belägna i Umeå kommun.

Studien har ett hermeneutiskt tolkande synsätt ur ett konstruktionistiskt perspektiv. Vi utgår från ett deduktivt angreppssätt men efter vår förstudie vidgades vår teoretiska referensram vilket innebär en sorts abduktion. Studien bygger på en kvalitativ metod där totalt sex respondenter intervjuats. Intervjuerna har genomförts med hjälp av en intervjuguide vilket innebär en delvis strukturerad intervjuform. Intervjuguiden är uppbyggd på den teoretiska referensramen. Teorierna är formade utifrån sekundärkällor. För att få ett relevant teorimaterial har vi använt oss av olika hjälpsystem och databaser. Denna intervjuguide har gett oss ett brett empiriskt material som sedan analyserats utifrån den teoretiska referensramen och gett grunden för det resultat studien visar. Det visade sig att det är många olika faktorer som påverkar de mindre aktiebolagens val av revisionsföretag. De främsta faktorerna är rekommendationer från bekanta och relationen till revisionsföretaget. Men faktorer som ett extra engagemang från revisionsföretagets sida och stödtjänster i form av redovisning och juridisk rådgivning skapade mervärden. Dessa mervärden ledde till lojala kunder.

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