Books on the topic 'Marketing audit'

Camus, Bruno. Audit marketing. Paris: Les Editions D'Organisation, 1988.

Greater Manchester Visitor and Convention Bureau. Marketing audit. Manchester: Greater Manchester Visitor and Convention Bureau, 1992.

Coffre, Philippe. L' audit marketing-vente. [Paris]: Dunod, 1985.

John, Leppard, ed. The marketing audit: Translating marketing theory into practice. Oxford: Butterworth-Heinemann, 1991.

Cosmas, Cindy E. Audit customer satisfaction: Marketing added value. Altamonte Springs, Fla: Institute of Internal Auditors, 1996.

Wilson, Aubrey. Marketing audit checklists: A guide to effective marketing resource realization. 2nd ed. London: McGraw-Hill, 1993.

Kedney, R. J. The Audit Commission, further education and marketing. Doncaster: ACFHE, 1986.

Wilson, Aubrey. The marketing audit handbook: Tools, techniques & checklists to exploit your marketing resources. London: Kogan Page, 2002.

Ferguson, Deirdre. Just the ticket: A marketing audit for the library service. Ballymena: NEELB, 1998.

Review, New York (State) Legislature Legislative Commission on Expenditure. Seal of Quality program: Program audit. Albany, N.Y. (111 Washington Ave., Albany 12210-2277): The Commission, 1991.

Utah. Legislature. Office of the Legislative Auditor General. An audit of worker's compensation fund: Marketing practices and performance indicators. Salt Lake City, UT (412 State Capitol, P.O. Box 140151 Salt Lake City 84114-0151): Office of Legislative Auditor General, State of Utah, 1998.

Beardsley, R. Applying a marketing audit to a building and civil engineering contractor. Salford: University of Salford, 1992.

Your marketing program audit: 100 thought-provoking self-appraisal questions designed to improve your marketing program by building on strengths and eliminating weakness. Chicago, IL: BMA Business Marketing Association, 1997.

Conference, Marketing Education Group. Marketing audit of the 80's: Proceedings of the 22nd Annual Conference. Glasgow: Marketing Education Group, 1989.

Quality Assurance Agency for Higher Education. Institutional Review Directorate. Overseas partnership audit report: The University of Exeter and Escuela Superior de Marketing de Gipuzkoa. Gloucester: Quality Assurance Agency for Higher Education, 2000.

Quality Assurance Agency for Higher Education. Institutional Review Directorate. Overseas partnership audit report: Staffordshire University and The Escuela Superior de Ciencias Empresariales Marketing y Relaciones Públicas. Gloucester: Quality Assurance Agency for Higher Education, 2000.

Quality Assurance Agency for Higher Education. Institutional Review Directorate. Overseas partnership audit report: Henley Management College and InterCollege Cyprus. Gloucester: Quality Assurance Agency for Higher Education, 2001.

Directorate, Quality Assurance Agency for Higher Education Institutional Review. Overseas partnership audit report: Lancaster University and the Universidad Pontificias Comillas. Gloucester: Quality Assurance Agency for Higher Education, 2000.

Quality Assurance Agency for Higher Education. Institutional Review Directorate. Overseas partnership audit report: University of Wales Institute, Cardiff and Fundación San Valero. Gloucester: Quality Assurance Agency for Higher Education, 2000.

New York (State). Office of the State Comptroller. Division of State Services. New York State Department of Agriculture and Markets, audit of marketing order revenue and expenses for the fiscal years 2001 and 2002. [Albany, N.Y: The Division, 2004.

Quality Assurance Agency for Higher Education. Institutional Review Directorate. Overseas partnership audit report: University of Lincolnshire and Humberside and Colegio Universitario Melchor de Jovellanos. Gloucester: Quality Assurance Agency for Higher Education, 2000.

Quality Assurance Agency for Higher Education. Institutional Review Directorate. Overseas partnership audit report: The University of Wales and the Know How Group of Colleges. Gloucester: Quality Assurance Agency for Higher Education, 2000.

Brieger, Nick. Marketing. Hemel Hempstead: Prentice Hall UK, 1991.

Association, American Marketing, ed. Auditing markets, products, and marketing plans. Lincolnwood, Ill: NTC Business Books, 2000.

Moorman, Christine. Assessing marketing strategy performance. Cambridge, Mass: Marketing Science Institute, 2004.

Gerard, Earls, ed. How to evaluate and improve your marketing department. Lincolnwood, Ill., USA: NTC Business Books, 1992.

Giannoni, Gerardo. E-promotions: The value of e-mail marketing. Washington, D.C: Publications Section, Inter-American Development Bank, 2000.

Burden, Ernest E. Design presentation: Techniques for marketing and project proposals. 2nd ed. New York: McGraw-Hill, 1992.

Muḥammad Fidāʼ al-Dīn ʻAbd al-Muʻṭī Bahjat. Dawr al-muḥāsabah fī taqyīm adāʼ waẓīfat al-taswīq: Maʻa dirāsah taḥlīlīyah lil-qawāʼim al-mālīyah lil-sharikāt al-musāhamah al-Saʻūdīyah. Jiddah, al-Mamlakah al-ʻArabīyah al-Saʻūdīyah: Markaz al-Nashr al-ʻIlmī, Jāmiʻat al-Malik ʻAbd al-ʻAzīz, 1986.

Björkin, Mats. Postwar Industrial Media Culture in Sweden, 1945-1960. NL Amsterdam: Amsterdam University Press, 2021. http://dx.doi.org/10.5117/9789462984929.

1954-, Mau Rennie, ed. Let your ideas speak out: Guide to preparing and marketing spoken-word audio tapes and CDs. Ventura, CA: Pathfinder Pub. of California, 1991.

Keegan, Terence. The marketer's guide to digital out-of-home media. Edited by EPM Communications Inc. New York: EPM Communications, 2008.

Seminar, ITA (Organization). "The digital millennium: Planning for changes in technology, economics and marketing" : proceedings. New York: ITA, 1994.

Amy, Harris, and Rice Scott E, eds. Gaming in academic libraries: Collections, marketing, and information literacy. Chicago: Association of College and Research Libraries, 2008.

Keegan, Terence. The marketer's guide to digital out-of-home media. Edited by EPM Communications Inc. New York: EPM Communications, 2008.

Friedrichsen, Mike. Die Zukunft der Musikindustrie: Alternatives Medienmanagement für das mp3-Zeitalter. München: Verlag Reinhard Fischer, 2004.

Cordeiro, Paula. A rádio e as indústrias culturais: Estratégias de programação na transição para o digital. Lisboa: Livros Horizonte, 2010.

Ries, Al. Positioning: The battle for your mind. New York: Warner Books, 1986.

A quick start guide to podcasting: Creating your own audio and visual material for iPods, Blackberries, mobile phones, and websites. London: Kogan Page, 2010.

Greater Manchester Visitor and Convention Bureau., ed. Marketing audit. Manchester: Greater Manchester Visitor and Convention Bureau, 1992.

Macdonald, Charles R. Marketing Audit Workbook. Longman Higher Education, 1988.

MacDonald, Charles R. Marketing Audit Workbook. Prentice Hall, 1986.

various. Marketing Communications Audit. Financial Times Prentice Hall, 1998.

Riga, A. [Partial marketing audit]. 1992.

West, C. The Internet Market Research Audit ("Financial Times" Audit). Financial Times Prentice Hall, 1999.

various. Strategic Marketing Plan Audit. Financial Times Prentice Hall, 1998.

Consultants, Business Development Research, and Hotel Marketing Association, eds. Hotel marketing audit 2000. Ascot: Hotel Marketing Association, 2000.

various. Professional Services Marketing Audit. Financial Times Prentice Hall, 1998.

Baker, Michael. The Strategic Marketing Plan Audit. Cambridge Strategy Publications Ltd, 2001.

Baker, Michael. The Strategic Marketing Plan Audit. Brand: CAMBRIDGE STRATEGY PUBLICATIONS, 2008.