Relevant bibliographies by topics / Marketing audit

Contents

  1. Journal articles
  2. Dissertations / Theses
  3. Books
  4. Book chapters
  5. Conference papers
  6. Reports

Academic literature on the topic 'Marketing audit'

Author: Grafiati
Published: 4 June 2021
Last updated: 31 May 2022

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Journal articles on the topic "Marketing audit"

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Johnson, Pamela. "Marketing Audit:." Journal of Ambulatory Care Marketing 1, no. 2 (June 12, 1987): 1–7. http://dx.doi.org/10.1300/j273v01n02_01.

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Krull, Alan. "Marketing information systems audit." Computers & Security 14, no. 5 (January 1995): 423. http://dx.doi.org/10.1016/0167-4048(96)90047-4.

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MARIĆ, DRAŽEN, and PAVLE PARNICKI. "AUDIT ANALYSIS OF ENRON ELECTRIC POWER CORPORATION THROUGH THE PRISM OF MARKETING (NON) ETHICS." Kultura polisa, no. 45 (July 3, 2021): 335–45. http://dx.doi.org/10.51738/kpolisa2021.18.2r.5.01.

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In the scientific research work, under the above title, we dealt with the analysis of the already performed audits of the business of the American electric power corporation Enron which went bankrupt. We did a similar analysis through the prism of the already existing triangular connection on the relation: absence of moral vertical (by vocation, above all, business provenance) - greed - incompetence (we can say, unprofessionalism), ie. marketing unethics. Primarily, the emphasis was on the audit of Enron's financial and accounting reports but inevitably there was also an audit of compliance with the legal procedure, precisely during the procurement of certain resources necessary for business and finally an operational audit was performed, that is, an audit of the entire business. Using the technique of in-depth recording of the business vs. financial situation, in fact already performed audits, we tried to scan first and then to explain the correlation of neuralgic points which led to its bankruptcy. By pointing out the connections of at least harmful influences as well as their scope and intensity we try to , by using qualitative analysis, positively influence other current ones or corporations which will only enter the market scene
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Putritamara, Jaisy Aghniarahim, Zaenal Fanani, Umi Wisaptiningsih, and N. Febrianto. "Pengaruh Audit Operasional Fungsi Pemasaran dan Pengendalian Internal terhadap Efektivitas Pelayanan Konsumen PT. Kembang Joyo Sriwijaya." Jurnal Ilmu dan Teknologi Peternakan Tropis 6, no. 3 (September 25, 2019): 313. http://dx.doi.org/10.33772/jitro.v6i3.7224.

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ABSTRAK Tujuan penelitian menganalisis model struktural dari pengaruh audit operasional fungsi pemasaran dan pengendalian internal terhadap efektivitas pelayanan konsumen. Responden dalam penelitian ini adalah Manajer pemasaran dan staff di wilayah Malang serta Palembang sebanyak 30 responden dan divisi administrasi dalam recording serta auditor dan auditee (yang tidak termasuk kategori responden 30 orang) sebanyak 20 orang sehingga total responden sebanyak 50 orang. Analisis data dengan Structural Equation Modelling (SEM) warpPLS. Audit operasional fungsi pemasaran dan pengendalian internal memiliki pengaruh terhadap efektivitas pelayanan sebesar 87%. Hasil audit operasional memiliki hasil temuan di dalam audit operasional fungsi pemasaran yang dinyatakan closed oleh auditor kepada auditee yang artinya temuan tersebut telah memiliki solusi yang dapat meningkatkan kualitas pemasaran produk dan telah memiliki umpan balik positif dimana hasil tersebut berdampak positif pada efektivitas pelayanan konsumen. Bentuk pengendalian internal melalui aktivitas pengendalian dan pengawasan pada fungsi pemasaran yang telah diterapkan oleh pimpinan perusahaan meliputi pengendalian efektifitas program pemasaran melalui aktivitas dan pengawasan pemasaran, pengendalian strategi pemasaran yang dilakukan secara online dan offline, pegendalian keuntungan dan rentabilitas dalam kegiatan pemasaran dan pengendalian efisiensi pemasaran melalui personal selling yang dilakukan oleh sales di setiap outlet sehingga manajer pemasaran melakukan pengenalan pada setiap sumber pemasaran dalam meningkatkan prestasi marketing.Kata Kunci: audit, efektivitas, madu, pelayanan, pemasaran, pengendalianABSTRACTThe purpose of this study was to analyze the structural model of the effect of the operational audit of marketing and internal control functions on the effectiveness of customer service. Respondents in this study were marketing managers and staff in Malang and Palembang as many as 30 respondents and the administrative division in recording and auditors and auditees (which do not belong to the category of respondents 30 people) as many as 20 people so that the total respondents were 50 people. Data analysis using Structural Equation Modeling (SEM) warpPLS. The operational audit of marketing and internal control functions has an effect on service effectiveness by 87%. The results of operational audits have findings in operational audits of the marketing function that are declared closed by the auditor to the auditee, which means that the findings already have solutions that can improve the quality of product marketing and have positive feedback where the results have a positive impact on the effectiveness of customer service. Forms of internal control through control and supervision activities on the marketing functions that have been implemented by company leaders include controlling the effectiveness of marketing programs through marketing activities and supervision, marketing strategy control that was carried out online and offline, profit and profitability control in marketing activities and controlling marketing efficiency through personal selling conducted by sales at each outlet so that marketing managers make an introduction to each marketing source in improving marketing achievements.Keywords: audit, control, effectiveness, honey, marketing, service
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KLINČEKOVÁ, SILVIA, and JARMILA ŠALGOVIČOVÁ. "ROLE OF MARKETING AUDIT AND VALUE OF INFORMATION." International Journal for Innovation Education and Research 2, no. 1 (January 31, 2014): 8–13. http://dx.doi.org/10.31686/ijier.vol2.iss1.132.

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The paper deals with marketing audit and the importance of valued information which can contribute to the detection of opportunities and threats in the market. The introductory chapter of this article deals with the definition of marketing audit, individual characteristics and properties of the marketing audit. In further, we describe the methods and components of marketing audit. Then we point out the process of implementation for marketing audit. The article also contains a definition of information and its value in the marketing audit.
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KLINČEKOVÁ, SILVIA, and JARMILA ŠALGOVIČOVÁ. "ROLE OF MARKETING AUDIT AND VALUE OF INFORMATION." International Journal for Innovation Education and Research 2, no. 3 (March 31, 2014): 108–14. http://dx.doi.org/10.31686/ijier.vol2.iss3.159.

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The paper deals with marketing audit and the importance of valued information which can contribute to the detection of opportunities and threats in the market. The introductory chapter of this article deals with the definition of marketing audit, individual characteristics and properties of the marketing audit. In further, we describe the methods and components of marketing audit. Then we point out the process of implementation for marketing audit. The article also contains a definition of information and its value in the marketing audit.
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Bustos-Contell, Elisabeth, Luis Porcuna-Enguix, José Serrano-Madrid, and Gregorio Labatut-Serer. "Female audit team leaders and audit effort." Journal of Business Research 140 (February 2022): 324–31. http://dx.doi.org/10.1016/j.jbusres.2021.11.003.

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Kupec, Vaclav. "Risk Audit of Marketing Communication." EUROPEAN RESEARCH STUDIES JOURNAL XXI, Issue 1 (November 1, 2018): 125–32. http://dx.doi.org/10.35808/ersj/935.

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Semyonova, S. V., and D. A. Kuznetsov. "Features of pharmaceutical marketing audit." Pharmacoeconomics: theory and practice 6, no. 1 (March 15, 2018): 73–74. http://dx.doi.org/10.30809/phe.1.2018.37.

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Enis, Ben M., and Stephen J. Garfein. "The Computer-Driven Marketing Audit." Journal of Management Inquiry 1, no. 4 (December 1992): 306–17. http://dx.doi.org/10.1177/105649269214005.

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Dissertations / Theses on the topic "Marketing audit"

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Čevelová, Petra. "Marketingový audit." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2007. http://www.nusl.cz/ntk/nusl-221533.

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The diploma thesis is being elaborated on the topic of “Marketing Audit”. The aim of this work is to implement marketing audit in the company XX. The subject of the audit is the oldest company’s product at the full- scale, i.e. general estimation of all marketing procedures. Marketing audit is a method of analysis in this diploma thesis. The results are summarized in the SWOT analysis, which was the resource for the list of recommendations for better marketing in the company. Consequently there is an estimation for a budget for further steps as well as estimated revenues. At the close I advise undergoing another audit to crosscheck accuracy of performed changes in the company.
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Wissmar, Stanley. "Audit Methodology : MBA-thesis in marketing." Thesis, University of Gävle, Department of Business Administration and Economics, 2008. http://urn.kb.se/resolve?urn=urn:nbn:se:hig:diva-465.

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The purpose of an audit is to improve the performance of a company. By analyzing its current performance parameters the needs can be diagnosed as well as new opportunities and challenges. Different theories on organizational management will be discussed as well as current used audit methodologies seen from a marketing perspective. An explicit aim is to find the links between performance parameters and the appropriate tools in meeting the founded needs. A case study, using the described methodology, is analyzed to give a practical example.

The method was mainly “learning by doing”, the case study foremost. As the tools which each management consultant use in detail is not published, starting out by what is described in literature made a first practical iterative step in the process. The authors own development in creating this tool has foremost been to integrate the two (the Balanced Scorecard and Three levels of performance). They complement each other well as the later makes it possible to obtain a structural approach (as is highly convenient in large organizations), the former has a clear and consistent parameter coupling between cause and effect in business processes.

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Voráček, Jiří. "Online marketingový audit." Master's thesis, Česká zemědělská univerzita v Praze, 2017. http://www.nusl.cz/ntk/nusl-262757.

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This diploma thesis deals with online marketing at Alensa, s.r.o. (Ltd.) The first part of the thesis examines the basics of online marketing, including its tools. The next part analyses three foreign projects within Alensa, based on an online marketing audit. This thesis analyses all three websites by their traffic and their standing among their competitors. The next part of the thesis is devoted directly to the online marketing tools. These online marketing tools are discussed individually and with comments related to their values. SEO analysis was done from a technical perspective. The effectiveness of the website based on site usability and trustworthiness was also analysed. This dissertation aims to assess the current state of online marketing in Alensa and tries to reach a more general conclusion by analyzing three markets simultaneously. The conclusion of this thesis includes comments on all the results and proposes some recommendations to help the company to succeed in terms of online marketing.
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Otradovcová, Andrea. "Marketingový audit spokojenosti zákazníků." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2021. http://www.nusl.cz/ntk/nusl-442926.

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This Master's thesis focuses on a marketing audit of customer satisfaction. In the first part of the thesis is a necessary theoretical background. The marketing audit focused on customer satisfaction is performed in the analytical part. Based on the results of the analyzes, proposals are made that can contribute to increasing customer satisfaction.
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Kridler, Jamie Branam, and J. Burgess. "Johnson City Strategies for Marketing and Brand Audit." Digital Commons @ East Tennessee State University, 2001. https://dc.etsu.edu/etsu-works/5862.

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Caria, Fernando Manuel dos Santos Torrão. "Case Study : Product-specific Sustainable Marketing Audit : Delta Q." Master's thesis, Instituto Superior de Economia e Gestão, 2012. http://hdl.handle.net/10400.5/4380.

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Mestrado em Marketing
The financial crisis, climate change, earthquakes and global warming, almost made to forget about pollution, dry seasons and famine countries. Only the fuel price peak made way for us to become aware of resource scarcity, and in general, about global natural resources depletion, along with greenhouse effect gases and the exhaustion of earth carrying capacity. Furthermore, become clear the mankind responsibility for this situation, and mainly the economic production models set in motion after World War II, based on cheap natural energy sources, but non-renewable. At the core of those economic production models are the corporations, and the marketing function they perform. so, marketing management plays a determinant role for the environmental chaos where we are immersed. The new paradigm of sustainable marketing, developed by Professor Donald A. Fuller can reverse this trend, and contribute for different production models in respect for the environment. The present case study aim to perform a sustainable marketing audit to a product-specific in order to: Perform a sustainable audit to the product-specific; Assess the product-specific sustainability; Identify differentiation and innovation measures that can become marketing advantages; Assess the product's commitment to ecological and social responsibility. The new sustainable marketing framework was applied to the capsulated coffee brand Delta Q, from the Portuguese coffee industry leading company, DELTA Cafés. The research produced a clear Delta Q environmental strategic positioning regarding P2 (Pollution Prevention) and R2 (Resource Recovery) basic sustainable marketing goals. It resulted also in a SWOT analysis covering both company and the product-specific, regarding every dimension of the production and marketing processes dealing with waste generation, which allow devising a future sound sustainable strategy. Other research findings were the opportunities to develop marketing advantages through Delta Q production and distribution processes differentiation and/or innovation. Moreover, the research came to prove the framework operability and allowed the identification of important issues for further investigation, like cost-structure impact of the sustainable marketing approach, or the internalization of eco-cost into the product's price.
A crise financeira, as alterações climáticas, os terramotos e o aquecimento global, quase fizeram esquecer a poluição, a seca e fome em muitos países. Apenas o pico do preço do petróleo, abriu caminho para nos tornarmos conscientes da escassez de recursos e, em geral, do esgotamento dos recursos naturais globais, juntamente com os gases com efeito de estufa e do esgotamento da capacidade terra. Além disso, tornou-se clara a responsabilidade da humanidade para esta situação e, principalmente, os modelos de produção económica implementados após a Segunda Guerra Mundial, com base em fontes de energia naturais baratas, mas não renováveis. No núcleo dos modelos de produção económica estão as empresas, bem como as funções de marketing que desempenham. Assim, a gestão de marketing desempenha um papel determinante para o caos ambiental em que nos encontramos imersos. O novo paradigma do marketing sustentável, desenvolvido pelo Professor Donald A. Fuller, pode inverter esta tendência e contribuir para desenvolver modelos de produção diferentes em relação ao meio ambiente. O objectivo do presente estudo de caso é realizar uma auditoria de marketing sustentável para: Auditar a sustentabilidade do produto-específico; Avaliar a sustentabilidade do produto-específico; Identificar medidas de diferenciação e inovação que possam constituir vantagens de marketing; Avaliar o compromisso do produto-específico com a responsabilidade ecológica e social. A nova abordagem do marketing sustentável foi aplicada à marca de café capsulado Delta Q, da empresa portuguesa líder da indústria de café, DELTA Cafés. Da pesquisa resultou um posicionamento, ambiental e estratégico, claro do Delta Q em relação aos objectivos básicos do marketing sustentável: P2 (Prevenção da Poluição) e R2 (Recuperação de Recursos), como objectivos básicos do marketing sustentável. Resultou também uma análise SWOT que abrange tanto a empresa como o produto-específico, em relação a cada dimensão dos processos de produção e comercialização que são responsáveis pela geração de resíduos e, que permitem definir uma estratégia sustentável para o futuro. Outro resultado da pesquisa foi a identificação das oportunidades para desenvolver vantagens de marketing através de diferenciação e inovação do produto e respectivos processos de produção e distribuição. Adicionalmente, a pesquisa permitiu concluir sobre a operacionalidade da nova abordagem do marketing sustentável e identificar questões importantes para futuras investigações, tais como o impacto do marketing sustentável na estrutura de custos, ou a internalização dos custos ecológicos no processo de formação do preço do produto.
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Ermolin, Daniil. "Marketingový audit vybrané společnosti." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2021. http://www.nusl.cz/ntk/nusl-442956.

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The master‘s thesis deals with marketing auditing of company Tungaloy Rus with a special focus on its employees’ satisfaction. The theoretical part of the thesis defines the meaning and importance of marketing audit, as well as the concept of employees’ satisfaction and modern approaches to its measurement. The analytical part of the thesis focuses on performing the marketing audit of company Tungaloy Rus and surveying the satisfaction of its employees. The proposal part of the thesis aims to making a set of recommendations based on the results of the marketing audit and the satisfaction research, which leads to improving the company's marketing activities.
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Levulytė, Rima. "Audito įrodymai ir jų formavimo metodų tyrimas atliekant vidaus auditą Kauno apskrities viršininko administracijos audituotuose subjektuose." Master's thesis, Lithuanian Academic Libraries Network (LABT), 2006. http://vddb.library.lt/obj/LT-eLABa-0001:E.02~2006~D_20061214_103232-55182.

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Magistro baigiamasis darbas „Audito įrodymai ir jų formavimo metodų tyrimas atliekant vidaus auditą Kauno apskrities viršininko administracijos audituotuose subjektuose“ aktualus tuo, jog audito įrodymai yra svarbus audito proceso etapas, tiek teoriniu, tiek praktiniu aspektu. Nuo jų surinkimo priklauso audito ataskaitos projekto ir ataskaitos rengimas. Teorinės bei praktinė problematikos susijusios su šiuo audito procesu apsprendė ir darbo tikslą, - teoriniu bei praktiniu aspektu ištirti audito įrodymų rinkimą ir jų formavimo problemas, Vidaus audito tarnybos darbuotojams atliekant auditą Kauno apskrities viršininko administracijos audituotuose subjektuose. Atsakant į šį tikslą formuoti uždaviniai, susiję su auditų procesų etapų analize, auditų įrodymų surinkimų sampratų tyrimu. Taip kelti uždaviniai, susiję su pagrindinio subjekto – Kauno apskrities viršininko administracijos Vidaus audito tarnybos audito įrodymų proceso tyrimu, kuriuo siekta ištirti audito įrodymų turinį, svarbą ir jų formavimo metodus. Darbe naudota lyginamoji ir literatūros analizė, apibendrinimas, indukcija, sintezė ir norminių dokumentų analizė.
Speaking in theoretical and practical terms audit evidence is important stage in audit process. Auditors gather evidence to formulate their judgment on statements and it is also important for final report. The aim of the magister theses is analysis of problems concerned with problems of the formation and gathering audits’ evidence in the Department of Internal audit in the Kaunas region Administration. The tasks of the study is to examine processes and procedures of inner audit; research of theoretical conceptions connected with gathering of audit evidence. Another aim is research of the practical problems using case analysis. The mixed qualitative and quantitative methods are used for the analyses of the problematic. The hypothesis of the research – gathering of audit’s evidence do not always correspond up the standards and requirements in the practices of Department of Inner audit. The results of the study show that there is no strong relation between the audits frequencies and opinion about the practice of gathering audit evidence. The results of qualitative research shows that Department of Internal audit in the Kaunas region Administration I effectively managed in the context of audit evidence gathering procedures (efficient training’s aims, consistent audit planning and consultation process). The research shows that critical factor in audits’ evidence gathering process is the competence of auditors. In the other hand there are some obstacles in the process of using... [to full text]
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Hemzová, Klára. "Marketingový audit spokojenosti zákazníků." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2018. http://www.nusl.cz/ntk/nusl-377404.

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This diploma thesis deals with the marketing audit of customer satisfaction. In the theoretical part are presented the basic terms and definitions related to marketing, marketing audit, marketing research, services and customer satisfaction. In the next part, marketing audit, questionnaire survey and calculation of NPS and customer satisfaction index are performed with the help of theoretical knowledge. The final draft section contains a discussion of the results and recommendations for changes.
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Procházková, Eliška. "Marketingový audit se zaměřením na spokojenost zákazníků." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2018. http://www.nusl.cz/ntk/nusl-377374.

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The master‘s thesis focuses on the marketing audit of selected marketing activities with focus on the satisfaction of customers of the internet shop Calzanatta which deals with the sale of women's clothing, footwear and accessories. Based on the results of the audit are made suggestions that can contribute to increasing customer satisfaction and improving the company's position on the market.
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Books on the topic "Marketing audit"

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Camus, Bruno. Audit marketing. Paris: Les Editions D'Organisation, 1988.

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Greater Manchester Visitor and Convention Bureau. Marketing audit. Manchester: Greater Manchester Visitor and Convention Bureau, 1992.

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Coffre, Philippe. L' audit marketing-vente. [Paris]: Dunod, 1985.

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John, Leppard, ed. The marketing audit: Translating marketing theory into practice. Oxford: Butterworth-Heinemann, 1991.

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Cosmas, Cindy E. Audit customer satisfaction: Marketing added value. Altamonte Springs, Fla: Institute of Internal Auditors, 1996.

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Wilson, Aubrey. Marketing audit checklists: A guide to effective marketing resource realization. 2nd ed. London: McGraw-Hill, 1993.

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Kedney, R. J. The Audit Commission, further education and marketing. Doncaster: ACFHE, 1986.

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Wilson, Aubrey. The marketing audit handbook: Tools, techniques & checklists to exploit your marketing resources. London: Kogan Page, 2002.

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Ferguson, Deirdre. Just the ticket: A marketing audit for the library service. Ballymena: NEELB, 1998.

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Review, New York (State) Legislature Legislative Commission on Expenditure. Seal of Quality program: Program audit. Albany, N.Y. (111 Washington Ave., Albany 12210-2277): The Commission, 1991.

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Book chapters on the topic "Marketing audit"

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Christopher, Martin, and Malcolm McDonald. "The Marketing Audit." In Marketing, 113–22. London: Macmillan Education UK, 1995. http://dx.doi.org/10.1007/978-1-349-23858-3_8.

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Hannagan, Tim. "The Marketing Audit." In Marketing for the Non-profit Sector, 80–93. London: Macmillan Education UK, 1992. http://dx.doi.org/10.1007/978-1-349-11632-4_6.

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Weller, Robert. "Content-Audit." In Portfoliomanagement im Content Marketing, 15–24. Wiesbaden: Springer Fachmedien Wiesbaden, 2019. http://dx.doi.org/10.1007/978-3-658-25780-4_3.

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Stevens, Robert E., David L. Loudon, Bruce Wrenn, and William E. Warren. "The Marketing Planning Audit." In Marketing Planning Guide, 299–313. 2nd ed. New York: CRC Press, 2021. http://dx.doi.org/10.1201/9781003249597-22.

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Wirtz, Bernd W. "Multi-Channel-System-Audit." In Multi-Channel-Marketing, 377–84. Wiesbaden: Gabler Verlag, 2013. http://dx.doi.org/10.1007/978-3-8349-4644-7_24.

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Cooper, John, and Peter Lane. "Market Appraisal: The Internal Audit." In Practical Marketing Planning, 21–25. London: Macmillan Education UK, 1997. http://dx.doi.org/10.1007/978-1-349-25551-1_2.

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Cooper, John, and Peter Lane. "Market Appraisal: The External Audit." In Practical Marketing Planning, 27–37. London: Macmillan Education UK, 1997. http://dx.doi.org/10.1007/978-1-349-25551-1_3.

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Baker, Michael J. "Situation Analysis: The Marketing Audit." In Marketing Strategy and Management, 241–59. London: Macmillan Education UK, 1992. http://dx.doi.org/10.1007/978-1-349-22167-7_10.

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Gräf, Hjördis. "Online-Marketing-Planung: Erfolg durch Konzeption und Audit." In Online Marketing, 257–89. Wiesbaden: Deutscher Universitätsverlag, 1999. http://dx.doi.org/10.1007/978-3-663-08807-3_4.

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Bertram, Michael. "Marketing für Städte — Schlüssel zur dauerhaften Entwicklung?" In Stadtmarketing und kommunales Audit, 15–24. Berlin, Heidelberg: Springer Berlin Heidelberg, 1997. http://dx.doi.org/10.1007/978-3-642-60793-6_2.

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Conference papers on the topic "Marketing audit"

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Sarıçiçek, Burak, and Erdoğan Taşkın. "Marketing Management Effectiveness and Measurement of Implementation." In International Conference on Eurasian Economies. Eurasian Economists Association, 2017. http://dx.doi.org/10.36880/c08.01837.

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Marketing audit is a tool inciting the development and the evaluation of marketing efforts of an enterprise. In addition to this, marketing audit is also an effort to evaluate the potential, the resources and the goals of an enterprise against the effectiveness and efficiency of its marketing principles and strategies. In this research, the effectiveness levels of different enterprises will be investigated and measured with the help of the scoring system used in determining the effectiveness of the marketing management, the strategic orientation, the marketing management structure, the market and the marketing knowledge, the customer value creation capacity and the efficiency in implementation of marketing policies of an enterprise, using Philip Kotler's Strategic Auditing Approach. The effectiveness of marketing management will be analyzed and commented from the point of view of practicing marketing managers in the area.
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"Innovation Management in Low-Tech Industries: An Innovation Audit of Confectionery Industry." In International Conference on Business, Marketing and Information System Management. International Centre of Economics, Humanities and Management, 2015. http://dx.doi.org/10.15242/icehm.ed1115033.

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Li, Yiming, Linjuan Zhang, Changqing Xu, Lili Wang, and Chao Qiu. "Abnormal data detection of power marketing audit based on DSR-Net." In 2021 International Conference on Electronics, Circuits and Information Engineering (ECIE). IEEE, 2021. http://dx.doi.org/10.1109/ecie52353.2021.00027.

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Che, Cheng, Shan Ao, and Shoulian Tang. "Marketing Audit Value Model Based on Rough Set and Support Vector Regression Machine." In 2008 Workshop on Knowledge Discovery and Data Mining (WKDD '08). IEEE, 2008. http://dx.doi.org/10.1109/wkdd.2008.38.

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Che, Cheng, and Shoulian Tang. "Marketing Audit of Chinese Enterprises Based on SVRM and Random Variable Sum Model." In 2007 International Conference on Convergence Information Technology (ICCIT 2007). IEEE, 2007. http://dx.doi.org/10.1109/iccit.2007.18.

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Che, Cheng, and Shoulian Tang. "Marketing Audit of Chinese Enterprises Based on SVRM and Random Variable Sum Model." In 2007 International Conference on Convergence Information Technology (ICCIT 2007). IEEE, 2007. http://dx.doi.org/10.1109/iccit.2007.4420488.

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Wang, Zongwei, Guoyi Zhao, Yang Zhao, Peng Jin, Bing Wei, and Jinzjing Ran. "New Word Discovery Algorithm for Power Marketing Audit Combining Adjacency Entropy and Random Forest." In 2021 6th International Symposium on Computer and Information Processing Technology (ISCIPT). IEEE, 2021. http://dx.doi.org/10.1109/iscipt53667.2021.00050.

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Che, Cheng. "A new marketing audit value model based on fuzzy theory and main component analysis method." In 2010 2nd IEEE International Conference on Information Management and Engineering. IEEE, 2010. http://dx.doi.org/10.1109/icime.2010.5478240.

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Maharaj, Priya S., Shyam Dyal, and Kelvin Ramnath. "Health, Safety and Environmental Management Systems Auditing for an Integrated Oil and Gas Company in Trinidad and Tobago." In ASME 2002 Engineering Technology Conference on Energy. ASMEDC, 2002. http://dx.doi.org/10.1115/etce2002/ee-29144.

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The Petroleum Company of Trinidad and Tobago Limited (Petrotrin) has developed and implemented a Health, Safety and Environmental (HSE) Management Audit System of its Exploration and Production, and Refining and Marketing Strategic Business Units. The main objective of this internal company audit was to determine the missing ‘gaps’ or elements from the current HSE Management System and to recommend alternate HSE Management System elements to create a more efficient Management System. The audit checklists and results effectively listed the observations, problems, and compliance issues, as well as corrective actions for improvement in accordance with the ISO 14001 and HSE Guidelines of the Exploration and Production Forum and 29CFR 1910.119 - Process Safety Management of Highly Hazardous Chemicals, Standards as well as the Company HSE key strategic directions including: • 100% compliance with local Environmental and Safety Regulations; • Targets of zero accidents and oil spills; and • Certification HSE Management Systems, for all Company operations. Senior personnel or drivers of the management systems within the Company were interviewed using this structured approach. The results from this company wide internal audit revealed that generally the overall HSE Management Strategies have been developed, but are not fully implemented, although they are formalized in the Environmental and Occupational Health and Safety Policies of the Company. HSE is undoubtedly regarded as a priority issue within Petrotrin’s operations, however there is the need to improve the documentation of formalized HSE Management System Procedures, thereby improving the enforcement and maintenance of the management system.
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Allan, David. "Integrating Audio Branding into the Marketing Curriculum: A Model." In MEIEA Summit 2020. Music and Entertainment Industry Educators Association, 2020. http://dx.doi.org/10.25101/20.14.

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Reports on the topic "Marketing audit"

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Vakaliuk, Tetiana A., Valerii V. Kontsedailo, Dmytro S. Antoniuk, Olha V. Korotun, Iryna S. Mintii, and Andrey V. Pikilnyak. Using game simulator Software Inc in the Software Engineering education. [б. в.], February 2020. http://dx.doi.org/10.31812/123456789/3762.

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The article presents the possibilities of using game simulator Sotware Inc in the training of future software engineer in higher education. Attention is drawn to some specific settings that need to be taken into account when training in the course of training future software engineers. More and more educational institutions are introducing new teaching methods, which result in the use of engineering students, in particular, future software engineers, to deal with real professional situations in the learning process. The use of modern ICT, including game simulators, in the educational process, allows to improve the quality of educational material and to enhance the educational effects from the use of innovative pedagogical programs and methods, as it gives teachers additional opportunities for constructing individual educational trajectories of students. The use of ICT allows for a differentiated approach to students with different levels of readiness to study. A feature of any software engineer is the need to understand the related subject area for which the software is being developed. An important condition for the preparation of a highly qualified specialist is the independent fulfillment by the student of scientific research, the generation, and implementation of his idea into a finished commercial product. In the process of research, students gain knowledge, skills of the future IT specialist and competences of the legal protection of the results of intellectual activity, technological audit, marketing, product realization in the market of innovations. Note that when the real-world practice is impossible for students, game simulators that simulate real software development processes are an alternative.
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