Books on the topic 'Marketing assets'

Gorton, Gary. Banks and loan sales: Marketing non-marketable assets. Cambridge, MA: National Bureau of Economic Research, 1990.

Gorton, Gary. Banks and loan sales: Marketing non-marketable assets. [Urbana, Ill.]: College of Commerce and Business Administration, University of Illinois at Urbana-Champaign, 1990.

Srivastava, Rajendra K. Market-based assets and shareholder value: A framework for analysis. Cambridge, Mass: Marketing Science Institute, 1997.

Srivastava, Rajendra K. Market-based assets and shareholder value: A framework for analysis. Cambridge, Mass: Marketing Science Institute, 1997.

Managing major accounts: Shaping and exploring your firm's intangible assets. London: McGraw-Hill Book Company, 1996.

1931-, Miller Robert B., Heiman Stephen E, and Tuleja, Tad, 1944- Successful large account management., eds. The new successful large account management: Maintaining and growing your most important assets--your customers. New York: Warner Business Books, 2005.

B, Miller Robert. Successful large account management: How to hold on to your most important customers and turn them into long-term assets. 2nd ed. London: Kogan Page, 2004.

Your living trust & estate plan: How to maximize your family's assets and protect your loved ones. New York: Allworth Press, 1995.

Your living trust & estate plan: How to maximize your family's assets and protect your loved ones. 2nd ed. New York, NY: Allworth Press, 1999.

Your living trust and estate plan: How to maximize your family's assets and protect your loved ones. 3rd ed. New York: Allworth Press, 2002.

Computer-aided marketing and selling: Information asset management. Oxford: Butterworth-Heinemann, 1991.

Naude, Pete. Using judgmental modelling to assess the market for a new service. Manchester: Manchester Business School, 1991.

Marconi, Joe. Reputation marketing : building and sustaining your organization's greatest asset. Chicago, IL: McGraw-Hill, 2001.

Association, American Marketing, ed. Reputation marketing : building and sustaining your organization's greatest asset. New York: McGraw-Hill, 2002.

Tushkanov, Mihail, Vladimir Vodyannikov, Artem Maksimov, Elena Semenova, Zhanna Telegina, Yuriy Shumakov, Lyudmila Cherevko, Vladimir Arinichev, Svetlana Balashova, and Konstantin Dzhikiya. Organization of agricultural production. ru: INFRA-M Academic Publishing LLC., 2021. http://dx.doi.org/10.12737/1048573.

Koch, Philipp Caspar. Optimizing Distribution Systems in Asset Management: Institutional Arrangements as Key Factor of Success. Wiesbaden: Betriebswirtschaftlicher Verlag Dr. Thomas Gabler / GWV Fachverlage GmbH, Wiesbaden, 2008.

Combe, Ian Alexander. Pilot case studies to assess the effectiveness of the DTI marketing consultancy initiative. Birmingham: Aston University. Business School, 1992.

Cheng shi ying xiao yan jiu: Cheng shi pin pai zi chan de kai fa, chuan bo yu wei hu =The studies of city marketing -- the development,dissemination and maintenance of city brand asset. Da lian shi: Dong bei cai jing da xue chu ban she, 2007.

E, Sexton Donald. Trump University branding 101: How to build the most valuable asset of any business. Hoboken, N.J: Wiley, 2008.

Mathew, Joseph. Engineering Asset Management and Infrastructure Sustainability: Proceedings of the 5th World Congress on Engineering Asset Management (WCEAM 2010). London: Springer London, 2012.

Office, General Accounting. Resolution Trust Corporation: Survey results on RTC's communication and real estate marketing : briefing report to the Honorable Albert V. Casey, President and Chief Executive Officer, Resolution Trust Corporation. Washington, D.C: The Office, 1992.

Barsley, Christopher Scott. To assess the viability of the incentive profile marketing infomediary concept through a case study of the failure of Alladvantage from the perspective of strategic stakeholder analysis. Oxford: Oxford Brookes University, 2001.

Office, General Accounting. Government sponsored enterprises: Freddie Mac's and Fannie Mae's accounting for costs of foreclosed property : report to congressional requesters. Washington, D.C: The Office, 1994.

Thompson, David C. (Attorney), author, ed. The reputation economy: How to optimize your digital footprint in a world where your reputation is your most valuable asset. London: Piatkus, 2015.

Building Distinctive Brand Assets. Oxford University Press Australia & New Zealand, 2018.

Joachimsthaler, Erich, and David A. Aaker. Brand Leadership: Building Assets in an Information Economy. Free Press, 2009.

Joachimsthaler, Erich, and David A. Aaker. Brand Leadership: Building Assets in an Information Economy. Free Press, 2009.

The Essential Guide to Selling Surplus Assets. TradeOut.com, 1999.

Ireland, Northern. Seed Potatoes Marketing Board Assets (Revocation) Order (Northern Ireland) 2004. Stationery Office, The, 2004.

Customer Equity: Building and Managing Relationships As Valuable Assets. Harvard Business School Press, 2001.

Tuleja, Tad. New Successful Large Account Management: Maintaining and Growing Your Most Important Assets -- Your Customers. Grand Central Publishing, 2007.

Amable, Trisha. Core Assets of Marketing with Its Dual Implementation Support System - the Cellar. Independently Published, 2020.

Instructor's Digital Assets Guide for the PowerPoint CD Package to accompany Marketing. 7th ed. McGraw-Hill, 2003.

Murphy, Sandra Powers. The Road to AUM: Driving Assets Under Management through Effective Marketing and Sales. Noble Ark Ventures, 2018.

Murphy, Sandra Powers. The Road to AUM: Driving Assets Under Management through Effective Marketing and Sales. Noble Ark Ventures, 2018.

Murphy, Sandra Powers. Road to AUM: Driving Assets under Management Through Effective Marketing and Sales, 2nd Edition. Noble Ark Ventures, 2022.

Murphy, Sandra Powers. Road to AUM: Driving Assets under Management Through Effective Marketing and Sales, 2nd Edition. Noble Ark Ventures, 2022.

Building Customer and Employee Allegiance (Straight Talk About Your Company's Greatest Assets). Communication Solutions, 2004.

Gupta, Karan. B. Y. O. B. Building Your Own Brand: Branding for Designers, Brand Strategy, Identity Assets, Logo Design, Blogging and Marketing. Independently Published, 2021.

Gupta, Karan. B. Y. O. B. Building Your Own Brand: Branding for Designers, Brand Strategy, Identity Assets, Logo Design, Blogging and Marketing. Independently Published, 2021.

Chabowski, Brian R., and G. Tomas M. Hult. A Study of the Long-Term Value of Capabilities-Based Resources, Intangible Strategic Assets, and Firm Performance. Edited by Michael A. Hitt, Susan E. Jackson, Salvador Carmona, Leonard Bierman, Christina E. Shalley, and Douglas Michael Wright. Oxford University Press, 2014. http://dx.doi.org/10.1093/oxfordhb/9780190650230.013.003.

Platt, Harvey J. Your Living Trust and Estate Plan: How to Maximize Your Family's Assets and Protect Your Loved Ones, Fifth Edition. Skyhorse Publishing Company, Incorporated, 2013.

Your Living Trust and Estate Plan: How to Maximize Your Family's Assets and Protect Your Loved Ones, Fifth Edition. Skyhorse Publishing Company, Incorporated, 2013.

Nigel, Piercy, ed. Marketing asset accounting. Bradford: MCB University Press, 1986.

Arjaliès, Diane-Laure, Philip Grant, Iain Hardie, Donald MacKenzie, and Ekaterina Svetlova. Quantitative Asset Managers and Their Chains. Oxford University Press, 2017. http://dx.doi.org/10.1093/oso/9780198802945.003.0004.

Napolitano, Maria Rosaria, Angelo Riviezzo, and Antonella Garofano. Corporate Heritage Marketing: Using the Past As a Strategic Asset. Taylor & Francis Group, 2021.

Napolitano, Maria Rosaria, Angelo Riviezzo, and Antonella Garofano. Corporate Heritage Marketing: Using the Past As a Strategic Asset. Taylor & Francis Group, 2021.

Napolitano, Maria Rosaria, Angelo Riviezzo, and Antonella Garofano. Corporate Heritage Marketing: Using the Past As a Strategic Asset. Taylor & Francis Group, 2021.

Digital and Marketing Asset Management: The Real Story About DAM Technology. Rosenfeld Media, 2016.

French, Jeff. Key principle, concepts, and techniques of social marketing. Oxford University Press, 2017. http://dx.doi.org/10.1093/med/9780198717690.003.0002.