Dissertations / Theses on the topic 'Marketing and public policy'
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Lam, Heng Leng. "Public housing policy in Macao : an evaluative study." Thesis, University of Macau, 1999. http://umaclib3.umac.mo/record=b1636735.
Full textSoo, Jackie. "Point-of-Purchase Food Marketing and Policy Solutions." Thesis, Harvard University, 2016. http://nrs.harvard.edu/urn-3:HUL.InstRepos:27201724.
Full textBender, Kathryn Elizabeth. "Marketing for Sustainability: Government Management of Wild Horses and Producer Date Labeling of Foods." The Ohio State University, 2019. http://rave.ohiolink.edu/etdc/view?acc_num=osu1562859068154192.
Full textMinton, Elizabeth. "The Theoretical Antecedents to Communication Primes: A Holistic Perspective with Public Policy Implications." Thesis, University of Oregon, 2014. http://hdl.handle.net/1794/18315.
Full text2016-09-29
Snitow, Samantha, and snitow@alumni tufts edu samantha. "Reducing the drink driving road toll: A case study in integrating communication and social policy enforcement." RMIT University. Applied Communication, 2004. http://adt.lib.rmit.edu.au/adt/public/adt-VIT20060307.165115.
Full textJones, Melanie Anne. "Mitigating Uncertainty Through Government Intervention-exploring the Impact of Public Policy on Internet Privacy Concerns." University of Cincinnati / OhioLINK, 2002. http://rave.ohiolink.edu/etdc/view?acc_num=ucin1021896261.
Full textBezerra, Marcelo Augusto. "Contributions to the improvement of public policy in the production chain lobster." Universidade Federal do CearÃ, 2013. http://www.teses.ufc.br/tde_busca/arquivo.php?codArquivo=11388.
Full textA formulaÃÃo de polÃticas pÃblicas para o ordenamento da pesca da lagosta à papel do Governo Federal, visando compatibilizar interesses diversos na cadeia produtiva da lagosta. Esta Tese de Doutorado apresenta um estudo sobre a pesca de lagostas no Estado do CearÃ, Brasil, uma atividade tradicional desde meados dos anos de 1950, e que representa um importante produto pesqueiro de exportaÃÃo do Brasil, motivado pela escassez de informaÃÃes sobre pesquisa, estatÃstica, monitoramento e avaliaÃÃo. A situaÃÃo histÃrica do setor pesqueiro cearense apresentou alteraÃÃes mÃnimas na frota, nos tipos de embarcaÃÃes, nos aparelhos e mÃtodos de Pesca, assim como nas espÃcies capturadas. Houve um crescimento no contingente de pescadores de lagosta e do seguro-desemprego como benefÃcio social. Foram identificadas algumas lacunas existentes desde a concepÃÃo à aplicaÃÃo de parte da legislaÃÃo que envolve a lagosta, seja na identificaÃÃo de Ãreas de criadouros protegidas, no uso do tamanho das malhas e na alteraÃÃo no coeficiente de entralhe das malhas. Para otimizar o processo de comercializaÃÃo e posterior anÃlise de biologia pesqueira, foi proposta uma padronizaÃÃo internacional para classificaÃÃo da lagosta inteira relacionada ao crescimento coerente das gramaturas e dos tipos. Foram discutidos os vÃrios sistemas de bancos de dados existentes e empregadas por diversos ÃrgÃos no paÃs. No entanto, nÃo foi verificada a integraÃÃo necessÃria para agilizar os procedimentos de monitoramento e avaliaÃÃo, dificultando sobremaneira o processo de gestÃo das polÃticas pÃblicas. Os bancos de dados de embarcaÃÃes pesqueiras presentes nos mais diversos ÃrgÃos - Sisemb/DPC, MPA, SINE, MTE - deveriam se tornar Ãnico e com leitura biomÃtrica do proprietÃrio da tripulaÃÃo, evitando perda de tempo tanto para os usuÃrios, quanto para funcionÃrios pÃblicos que alimentam e atualizam diversas informaÃÃes anualmente. AlÃm disso, recomendaÃÃes ou sugestÃes foram apresentadas para a continuidade e o aprofundamento de temas para o desenvolvimento de futuros estudos empregados na gestÃo da cadeia produtiva da lagosta, ao identificar lacunas e Ãbices que impedem a implantaÃÃo, o monitoramento e a avaliaÃÃo da polÃtica de desenvolvimento da pesca de lagosta por ÃrgÃos pÃblicos. Os 21 cursos de graduaÃÃo em Engenharia de Pesca existentes no Brasil em 2013 e os tecnolÃgicos em Pesca & Aquicultura poderiam contribuir com sua infraestrutura, corpo discente e docente necessÃrios para atingir algumas metas do MPA, como estatÃstica e extensÃes pesqueiras.
The role of public policies application for the development of lobster fishing is from the Federal Brazilian Government, aiming to reconcile various interests in the productive chain of the lobster fisheries. This D.Sc. thesis presents a study about lobster fishing in the State of CearÃ, Northeast region of Brazil, a traditional activity since the mid of the 1950 ́s, and represents an important fishing product of Brazil's exportation, driven by the lack of information on research, statistics, monitoring and evaluation. The history of the fishing in Cearà has shown minimal changes in the fleet, the types of vessels, the equipment and fishing methods, as well as in the species caught. There was a growing contingent of lobster fishermen and unemployment insurance as a social benefit. Some gaps were identified from design to application of the legislation involving lobster fisheries, since the identification of breeding areas protected, use the size of the meshes to the change on coefficient of the meshes. To optimize the process of commercialization and further analysis of Fisheries Biology, an international standardization was proposed for the classification of the entire lobster growth- related task to consistent weights and types. The various systems of existing databases and employed by various organs in the country were discussed. However, has not been verified the necessary integration to streamline monitoring and evaluation procedures, greatly hindering the process of management of public policies. The databases of fishing vessels present in the most diverse organs - Sisemb/DPC, MPA, SINE, MTE - should become single and with biometric reading by the boat owners, avoiding waste of time for both users, as for civil servants who feed and update information annually. In addition, recommendations or suggestions were presented to continuation and deepening of themes for the devel opment of future studies employed in productive chain management of lobster, and also to identify gaps and obstacles that hinder the implementation, monitoring and evaluation of development policy of lobster fishing by public agencies. The 21 undergraduate programs in Fishing Engineering existing in Brazil in 2013 and The Fishing Technology Colleges could contribute with their infrastructure, student body and teaching staff needed to achieve some goals of the MPA, as statistics and fishing extensions.
Rowe, Joshua Luke, and josh@email nu. "Improving internet usability - a framework for domain name policy evaluation." RMIT University. Business Information Technology, 2009. http://adt.lib.rmit.edu.au/adt/public/adt-VIT20091111.101705.
Full textCairns, Georgina. "Is the Emperor naked? : rethinking approaches to responsible food marketing policy and research." Thesis, University of Stirling, 2016. http://hdl.handle.net/1893/23933.
Full textBiroscak, Brian J. "Use of System Dynamics Modeling to Explicate the Theory-of-Change of a Social Marketing Innovation." Scholar Commons, 2014. https://scholarcommons.usf.edu/etd/5184.
Full textAlaux, Christophe. "L'impact des instruments des politiques publiques environnementales sur le processus de décision du consommateur : l'achat de voitures à faible émission de carbone." Thesis, Aix-Marseille 3, 2011. http://www.theses.fr/2011AIX32084.
Full textEnvironmental public policy tools aim to impact consumer behavior. Nevertheless, the causal relationship system between the implementation of a public policy and behavior is full of disconnections. Thus, it should be deepen with the combined analysis of public policies and consumer decision process. Indeed, this latter also depends on others psychosocial determinants towards behavior and other contextual forces. The impact of public policy tools need to be distinguished among them.Our study on the French environmental public policy aimed at acquiring low-carbon emission cars focuses on understanding the impact of public policy tools on consumer buying decision process. Indeed, the attitude towards public policy tools affects consumer decision process. It results that the impact is not so direct but it moderates the relationship between the main determinants of behavior. These moderation effects depend on the psychological or structural nature of the public policy tools which impacts specific relationships of the consumer decision process
Chace, Meredith Joy. "Evaluating Intended and Unintended Consequences of Health Policy and Regulation in Vulnerable Populations." Thesis, Harvard University, 2012. http://dissertations.umi.com/gsas.harvard:10725.
Full textRivera, Stacie Marie. "Understanding the Impact of Choice Claims in Health Policy Among Veteran Patients." ScholarWorks, 2019. https://scholarworks.waldenu.edu/dissertations/7728.
Full textLeal, Ana Regina Barros Rêgo. "Comunicação Corporativa, Marketing & Política Cultural - Brasil & Espanha-." Universidade Metodista de São Paulo, 2010. http://tede.metodista.br/jspui/handle/tede/925.
Full textCoordenação de Aperfeiçoamento de Pessoal de Nível Superior
The thesis presents a comparative study of the Brazilian public and private organizations performance and the Spanish saving accounts and private companies in terms of their cultural marketing policies and corporative communication strategies, taking into account the resources supported by the governments through tax exemption encouragement policies. It has two main objectives. The first one was to identify the partnership between the government and companies towards cultural promotion. The second and the most important one, was to discover the multiple strategies for cultural visibility in the corporative segment through communication and marketing. Besides that, the reflexes of this relationship on the corporative social responsibility, on its reputation and on the cultural market were also verified. The research was based mainly on the peer quantitative content analysis and also on MIA Media Image Audit. Finally, it was concluded that although the exemption policies diverge between countries, the companies behavior is similar when it comes to culture investments as well as communication strategies. However, in Brazil, the investment income comes mainly from the fiscal disclaim, while in Spain the organizations themselves are responsible for that.
A tese apresenta um estudo comparativo entre a atuação das organizações públicas e privadas do Brasil e, as caixas de poupança e as empresas privadas da Espanha, no que concerne à política de marketing cultural e suas estratégias de comunicação corporativa, tendo como pano de fundo os recursos incentivados pelos governos através das leis de isenção fiscal. Com dois objetivos principais, procurou-se identificar, primeiramente, a parceria entre o Estado e as companhias na promoção da cultura. O segundo e principal intuito foi descobrir as múltiplas estratégias de visibilidade cultural no mundo corporativo através da comunicação e do marketing. Além disso, se verificou os reflexos dessa relação na responsabilidade social corporativa e na reputação, como também, no mercado cultural. O trabalho foi pautado, principalmente, na análise de conteúdo qualitativa por emparelhamento e ainda na AIM- Auditoria de Imagem na Mídia. Ao final, conclui-se que embora as leis de isenção sejam divergentes nos dois países, o comportamento das companhias é similar tanto no que concerne aos investimentos em cultura, como no que se refere às estratégias de comunicação. Contudo, no Brasil o dinheiro é quase, majoritariamente, vindo da renúncia fiscal do Estado, enquanto que na Espanha vem das próprias organizações.
Russell, Blair David. "Examining the Barriers to Public Assistance Take-Up: Evidence from a Foreclosure Mitigation Program in Ohio." The Ohio State University, 2013. http://rave.ohiolink.edu/etdc/view?acc_num=osu1376967840.
Full textMcKnight, Jacob. "Constructing reform in the Ethiopian healthcare system : unintended consequences for hospitals and patients." Thesis, University of Oxford, 2013. http://ora.ox.ac.uk/objects/uuid:e844b6c5-2830-49ad-a411-2b3c0cb849ad.
Full textRambo, José Roberto [UNESP]. "Produzir e vender? o caso do programa de aquisição de alimentos de agricultores familiares assentados da reforma agrária em Tangará da Serra-MT." Universidade Estadual Paulista (UNESP), 2016. http://hdl.handle.net/11449/143091.
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Com a hipótese de que a aquisição de alimentos por meio da política pública do Programa de Aquisição de Alimentos (PAA) tem fortalecido o acesso aos mercados, a organização, a produção e a lucratividade dos agricultores familiares assentados da reforma agrária de Tangará da Serra-MT desenvolveu-se o presente estudo. Realizou-se a pesquisa de campo com a aplicação de formulário de perguntas a agricultores familiares assentados, feita em dois momentos e com objetivos distintos. O primeiro momento, entre junho e julho de 2015, com 14 agricultores familiares assentados, buscou retratar questões socioeconômicas, produtivas, de organização, participação e efeitos quali-quantitativos do PAA na vida e produção destes agricultores. No segundo momento, em novembro de 2015, com três agricultores familiares assentados, procurou-se estimar e analisar os custos de produção e a lucratividade das principais atividades comercializadas com o PAA pelos agricultores familiares assentados. Os resultados apontaram que o PAA promoveu comercialização de produtos agrícolas diversos, aumento da qualidade e quantidade de produtos, com destaque para a produção de banana, mandioca e abóbora, que na comercialização mostram resultados econômicos positivos tanto para o mercado tradicional quanto para o PAA, com desdobramentos positivos quanto à renda e às condições de vida das famílias. No entanto, observou-se que o associativismo tem por finalidade única a comercialização com o programa e que a falta de articulação entre as políticas públicas resulta em ausência de assistência técnica e extensão rural, além de se notarem preocupações quanto as interrupções de projetos do PAA. Ao final percebeu-se que os agricultores familiares assentados da reforma agrária de Tangará da Serra-MT conseguem produzir, tanto para atender à demanda da própria família quanto para comercialização, mas o vender desta produção ainda precisa de um suporte mais efetivo. Apesar de o PAA representar uma ferramenta importante no fortalecimento da agricultura familiar, ainda se mostra embrionário e incipiente na construção de acesso a novos mercados e na organização dos agricultores familiares assentados em Tangará da Serra-MT.
This research was conducted with the hypothesis that the acquisition of food through the public policy of the Food Purchase Programme (PAA) has strengthened access to markets, organization, production and profitability of settled family farmers in agricultural reform of municipality Tangará da Serra, Mato Grosso state, Brazil. The field research was performed based in application of forms, on two different occasions and objectives, to established family farmers. The first time, the form was carried out between June and July 2015 with 14 settled family farmers. It sought to expose socioeconomic, production and organization issues, as well participation and qualitative-quantitative effects of the PAA, in the production and life of these farmers. In the second phase, in November 2015, with three established farmers, the research aimed to estimate and analyze the costs and profitability of the main commercial activities under the PAA by settled established family farmers. The results showed that the PAA promoted the market diversity, and the increase the quality and quantity of products, especially in the production of bananas, cassava and pumpkin that show positive economic results in market, for both traditional market and the PAA, with positive developments related to income and living conditions of families. However, it is observed that the association has the sole purpose of commercializing with the program, and the lack of coordination between public policies results in absence of technical assistance and rural extension, in addition to concerns about interruptions of the PAA projects. At the end the study realized that family farmers settled in municipality Tangará da Serra can produce both to meet the family’s own demand, and to commercialize, but in order to sell this production, they still need a more effective support. Despite the PAA being an important tool in strengthening family farming, it is still emerging in constructing access to new markets and in the organization of family farmers settled in municipality Tangará da Serra.
Lingytė, Kristina. "Naujosios viešosios vadybos taikymo Lietuvoje problemos." Master's thesis, Lithuanian Academic Libraries Network (LABT), 2006. http://vddb.library.lt/obj/LT-eLABa-0001:E.02~2006~D_20060411_131406-53456.
Full textThe main objective of master's paper is to find out and to analyse the implementation problems of New Public Managemnt, and to submit possible solutions. The hypothesis of this paper is that the implementation of New Public Management is complicated because of limited management reforms and thelack of political awareness and administrative skills. The assumption was confirmed by research datum. There are the ideas of New Public Management theory reviewed. The possibilities and problems of this model implementation in Lithuania are studied.
Duran, Rodriguez Jorge Luis. "Market prospects for wood products certified for forest management and/or legality in Japan." Thesis, University of British Columbia, 2008. http://hdl.handle.net/2429/616.
Full textReis, Samira Daniele Gardziulis Maia. "Políticas públicas para a agricultura familiar: o PNAE na região do Alto Tietê - SP." Universidade de São Paulo, 2016. http://www.teses.usp.br/teses/disponiveis/100/100134/tde-29112016-170051/.
Full textIt is notorious the social and economic importance that the Brazilian family farming plays, and represents 10% of national GDP accounts for 70% of food production consumed by Brazilians, ensuring food security of the entire population. However, it was not always so, the national family farming is a reflection of many changes and a complex historical process of many difficulties. Only in the 90s, this segment began to gain greater visibility to the government, causing the often marginalized sector began to receive public policies to its maintenance and development. Numerous public policy incentives were created, including those aimed at marketing as PNAE. Created in the 50s, the PNAE is a public program in order to ensure food safety of children and young people of school age, but in a resolution in 2009 determined that the National School Feeding Programme (PNAE) which is governed by Law No. 11,947 require that the total financial resources transferred by the ENDF under the PNAE, at least 30% (thirty percent) should be used in the purchase of food directly from family farming and rural family entrepreneur or their organizations, giving priority If the agrarian reform settlements, indigenous communities and traditional maroon communities. This change has as one of its objectives to strengthen local family farming as the purchase should favor family agriculture in each municipality and its region. Family farming is present throughout the country, more or less representative, depending on regional characteristics. The Alto Tiete is part of the metropolitan region of São Paulo, municipalities as Biritiba-Mirim, Mogi das Cruzes and Suzano make this region is still recognized as green belt to the state. His family agricultural production is concentrated in vegetables. This research aimed to highlight the main aspects in the conduct of the National School Feeding Programme (PNAE) in the Alto Tietê region - SP. The farmers of the municipalities analyzed although their ability to provide food for the PNAE run into obstacles causing not reap the benefits of the program
Kraner, Mariah Ann. "Friends or Foes?: Examining Social Capital of International NGOs and Food Security Programs." PDXScholar, 2014. https://pdxscholar.library.pdx.edu/open_access_etds/1647.
Full textTerminaitė, Rima. "Integruotos keleivinio transporto politikos įgyvendinimas Lietuvoje." Master's thesis, Lithuanian Academic Libraries Network (LABT), 2013. http://vddb.laba.lt/obj/LT-eLABa-0001:E.02~2013~D_20130625_191132-37501.
Full textThe thesis analyzes integrated passenger transport policy implementation in Lithuania, discusses the design and implementation process of an integrated passenger transport policy development, describes policy assessment measures, their selection and the success of their implementation, and introduces the most important EU legislative requirements and the application of these provisions in Lithuania’s transport policy.
McGowan, Dennis M., and Dennis M. McGowan. "Marketing the joint Naval Postgraduate School of Business and Public Policy and University of Maryland, Robert H. Smith School of Business, defense focused Masters in Business Administration to active duty military officers." Thesis, Monterey, California. Naval Postgraduate School, 2004. http://hdl.handle.net/10945/9909.
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MBA Professional Report
Approved for public release, distribution is unlimited
In April 2001, the Naval Postgraduate School's Graduate School of Business and Public Policy (NPS GSBPP), and the University of Maryland (UMD), Robert H. Smith School of Business embarked on a joint venture to provide a defense focused Masters in Business Administration (MBA) to military service members and Department of Defense (DoD) civilians living in the metropolitan Washington, D.C., area. This program is commonly called the Joint MBA (JMBA). Through market research; Strength, Weakness, Opportunities and Threat Analysis; analysis of consumer buying; behavior and consideration of product life cycle; this marketing plan establishes an overarching marketing strategy for the JMBA. The strategy includes a product mission, marketing objectives, positioning, communication channels, the JMBA message and a description of managing the JMBA marketing process.
In April 2001, the Naval Postgraduate School's Graduate School of Business and Public Policy (NPS GSBPP), and the University of Maryland (UMD), Robert H. Smith School of Business embarked on a joint venture to provide a defense focused Masters in Business Administration (MBA) to military service members and Department of Defense (DoD) civilians living in the metropolitan Washington, D.C., area. This program is commonly called the Joint MBA (JMBA). Through market research; Strength, Weakness, Opportunities and Threat Analysis; analysis of consumer buying; behavior and consideration of product life cycle; this marketing plan establishes an overarching marketing strategy for the JMBA. The strategy includes a product mission, marketing objectives, positioning, communication channels, the JMBA message and a description of managing the JMBA marketing process.
Almansoori, Mohammed Eisa Alshedi. "Perceptions of public sector staff of an organisation performance measurement system : a case study of the Abu Dhabi police service." Thesis, Liverpool John Moores University, 2011. http://researchonline.ljmu.ac.uk/6088/.
Full textSCHWARTZ, SCARLETT. "Women, Wealth and Social Norms Theory: Financial Behaviors and Perceptions of Affluent Women in Their Prime Years." VCU Scholars Compass, 2011. http://scholarscompass.vcu.edu/etd/2445.
Full textCastro, Carla Yara Soares de Figueir?do. "O corredor cultural: espa?o de materializa??o da exclus?o social em Mossor?-RN." Universidade Federal do Rio Grande do Norte, 2012. http://repositorio.ufrn.br:8080/jspui/handle/123456789/13807.
Full textIn contemporary society, social exclusion is an actual and pertinent theme, because it presents itself as a challenge to management and planning of the public policies. In this perspective, the thesis entitled "The Cultural Corridor: space materialization of social exclusion in Mossor?-RN" is a moment of apprehension and analysis of the local reality from the urban policy implementation that emphasized an enterprising model, which has, as the concrete space to urban renovation manifestation, the cultural complex called cultural corridor. Because of the investigation and the directional hypothesis, it is possible to say that the urban development policy implemented in Mossor?, starting from the 1990 decade, based in the model of modernizing/enterprising management, has been causing an intensification of a society parcel exclusion from the city public space, since this public policy didn't prioritized job market increasing, as well as population incomes improving, poverty and social inequality reduction, at the same proportions it promoted geographic space reorganization with directional actions to build the "spectacle city"
Na sociedade contempor?nea a exclus?o social ? um tema atual e pertinente tendo em vista apresentar-se como desafio a gest?o e ao planejamento de pol?ticas p?blicas. Nessa perspectiva a tese intitulada O Corredor Cultural: espa?o de materializa??o da exclus?o social em Mossor?-RN, configura-se como momento de apreens?o e an?lise da realidade local, a partir da implementa??o da pol?tica urbana com ?nfase no modelo empreendedor, que tem como espa?o concreto de manifesta??o de renova??o urbana, o complexo cultural denominado de corredor cultural. Em fun??o da investiga??o e da hip?tese norteadora pode-se afirmar que, a pol?tica de desenvolvimento urbano implementada em Mossor?, a partir da d?cada de 1990, fundada no modelo de gest?o modernizador/empreendedor, tem provocado o aprofundamento da exclus?o de parcela da popula??o em rela??o aos espa?os p?blicos da cidade, na medida em que esta pol?tica p?blica n?o se pautou por uma possibilidade de amplia??o do mercado de trabalho, pelo aumento da renda da popula??o, pela mitiga??o da pobreza e desigualdade social na mesma intensidade que promoveu a reorganiza??o do espa?o geogr?fico com a??es direcionadas para a constru??o da cidade espet?culo
Vaisiūnaitė, Daiva. "Viešųjų programų ir projektų valdymas įgyvendinant jaunimo politiką Lietuvoje." Master's thesis, Lithuanian Academic Libraries Network (LABT), 2007. http://vddb.library.lt/obj/LT-eLABa-0001:E.02~2007~D_20070816_160643-47142.
Full textThe final study of Master‘s analyses the management of public programmes and projects‘ while implementing the Youth Policy in Lithuania. On purpose to clarify the programmes and projects‘ management efficiency, this study discusses the main aspects of programmes, projects, programming management theoretical conceptions, the principles of „new public management“ and their importance in formation of the Youth Policy. Moreover, it analyses legal formation and implementation acts of public programmes and projects‘ of the Youth Policy. This study describes organizational structures, formation and implementation aspects of public programmes and projects of the Youth Policy, clarifies the advantages and disadvantages of evaluation system and developes the perspective of the Youth Policy formation in the EU context. In conclusion, the author‘s formed hypothesis is partly approved and the management of public programmes and projects‘ while implementing the Youth Policy in Lithuania satisfies programming and “new public management” principles: programmes are divided into projects, making programming plans and forming program budget. On the other hand, there aren‘t any clear and emphesised programmes‘ purposes and goals. Furthermore, there is no regulated accountability, expances but not results are financed.
Helmicki, Soni. "Evolution and Devolution of Inpatient Psychiatric Services: From Asylums to Marketing Madness and Their Impact on Adults and Older Adults with Severe Mental Illness." Thesis, University of North Texas, 2017. https://digital.library.unt.edu/ark:/67531/metadc984274/.
Full textKunigonytė, Jurgita. "Europos Sąjungos finansų politikos įtaka Lietuvai." Master's thesis, Lithuanian Academic Libraries Network (LABT), 2006. http://vddb.library.lt/obj/LT-eLABa-0001:E.02~2006~D_20061228_130057-14985.
Full textThe European Union’s finance policy, due to its nature, process of implementation and future tendencies, is of high importance in respect of the integration of European Union’s common and finance market and effective operation. Lithuania, following the requirements and milestones of the European Union’s finance policy, made a huge progress seeking for the integration into the common finance market of the European Union, moreover, Lithuania capacitated the market of public finance sector and the system of public finance to improve and ensured harmonious growth of the economy. If the European Union’s finance policy is implemented purposefully in the future, we may expect that the most competent and the most dynamic world’s economy, having the authentic common market and common currency, which is necessary for its existence, in order to guarantee that the common market will have the potential to grow and to flourish, will be created.
Moye, Ashley. "Market Orientation in Government Markets and Veteran-Owned Small Businesses." Thesis, Walden University, 2016. http://pqdtopen.proquest.com/#viewpdf?dispub=10125164.
Full textInadequate resources, poor market strategy, competition, contract regulation, and disparate performance outcomes are issues small business owners face while competing for government contracts. The purpose of this correlational study was to examine the market orientation-business performance relationship and the influence of market factors among veteran-owned small businesses competing for government contracts in the United States. A survey with adapted MARKOR and Government Regulation Lassez-Faire scales was administered to 203 veteran-owned small business owners. Resource-advantage theory served as the theoretical foundation for this study. The results of the multiple linear regression were significant, suggesting that market orientation relates to firm performance and total contract revenue. However, the regression models had a poor fit, with R2 values ranging from .019 to .094, suggesting that significant results of this study lacked the power to conclude predictive accuracy. Market orientation did not significantly relate to contract bid to win rate and number of years in the government market. The PROCESS moderation analysis provided mixed results for market factors’ influence on the market orientation relationship with business performance outcomes. Study participants were market-oriented, with few seeing corresponding success. The introduction of new variables is necessary to make future models useful. Implications for positive social change include guidance for better-fitting models, ones that will inform the efforts to improve the survivability of small businesses in the B2G market. Veteran-owned small business owners should not waste resources on market orientation as a sole strategic focus for capturing and winning government contracts.
Brown, Shonda Dellena. "An Information Privacy Examination of the Practices of Pharmaceutical Companies Regarding Use of Information Collected Through Their Websites." NSUWorks, 2015. http://nsuworks.nova.edu/gscis_etd/47.
Full textMentoor, John W. "Public participation in public policy making." Thesis, Stellenbosch : University of Stellenbosch, 1995. http://hdl.handle.net/10019.1/855.
Full textENGLISH ABSTRACT: This study assesses public participation in public policy making by way of a case study approach. The Regional Education Boards and the Regional Services Council form part of the case study evaluation of public participation in public policy making. In essence, a structural-functionalist analysis of the two cases is given. From this approach this study points out what the activities of the two institutions are, what services they render and the policy measures with which they are engaged in. This is imperative because by way of an analysis, the extent to which the public is allowed to participate in the policy making process, with reference to the two institutions, is determined. Before the assessment of the two cases a conceptual framework pertaining to public participation in public policy making is given. In this conceptual framework the different typologies, policy levels, participants and the modes of public participation in public policy making are highlighted. In earlier years public participation in public policy making was simply seen as being confined to voting turn-out. As the study of public policy making expanded the operational definition of public participation was broaden to include activities such as campaigning, handing petitions to members of parliament, attending political meetings, writing letters to communication media, written representations submitted to a minister and protest action. Thus, as the study of public policy making expanded it became clear that separate participation modes exist because the activities which emanates from the implementation of public policy differ systematically in the requirements it place on the citizens. What is significant of this thesis is that it proposed a nine-point criteriological model for effective participation in public policy making. Each criterium is analyzed in depth and it is indicated how important it is for effective public participation in public policy making.
AFRIKAANSE OPSOMMING: Hierdie studie bepaal publieke deelname in openbare beleidmaking by wyse van 'n setwerklike benadering. Die Onderwysstreekrade en die Streekdiensterade vorm deel van hierdie evaluering van publieke deelname in openbare beleidmaking. Vir hierdie benadering word 'n strukturieel - funksionele uiteensetting van die werkswyse en beleidsmaatreëls van die twee instansies gegee. Hierdie uiteensetting is belangrik omrede, deur middel van 'n analise, daar bepaal word tot watter mate die publiek deel uitmaak van die beleidmakingsproses ten opsigte van die twee instansies. Voor die uiteensetting van die setwerklike benadering word 'n raamwerk met betrekking tot die konsepte wat van toepassing is op publieke deelname in openbare beleidmaking, gegee. In hierdie raamwerk word die verskillende tipologieë, beleidsvlakke, deelnemers en die verskillende maniere van publieke deelname in die openbare beleidmakingsproses, uitgebeeld. In vroeër jare was publieke deelname in openbare beleid gesien as bloot deelname aan verkiesings. Namate die studie van openbare beleid uitgebrei het, het die operasionele definisie van publieke deelname groter geword om aktiwiteite soos petisies aan parlementslede, bywoning van politieke vergaderings, briewe aan kommunikasiemedia, geskrewe voorleggings aan ministers en protesaksies in te sluit. Dit het derhalwe duidelik geword dat daar verskillende maniere is betreffende publieke deelname omrede die aktiwiteite wat vloei uit die implementering van openbare beleid in verskillende gemeenskappe, verskillend is. Wat die studie merkwaardig maak is dat dit 'n nege-punt kriteriologiese model vir effektiewe publieke deelname in die openbare beleidmakingsproses voorstel. Elke kriteria word in diepte geanaliseer en dit word uitgewys hoe belangrik dit vir effektiewe publieke deelname in die openbare beleidmakingsproses is.
Matheson, Fiona Combe. "Museum policy and marketing strategies." Thesis, Northumbria University, 1992. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.333143.
Full textMaier, Norbert Zsombor. "Incentives and public policy." Thesis, London Business School (University of London), 2006. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.436324.
Full textPetersen, J. "Social marketing and public health." Thesis, University College London (University of London), 2009. http://discovery.ucl.ac.uk/18925/.
Full textJäger, Jessica, and Freja Lindström. "Med överlevnad som bonus : fria teatergruppers marknadsföringsstrategier." Thesis, Södertörn University College, School of Business Studies, 2008. http://urn.kb.se/resolve?urn=urn:nbn:se:sh:diva-1659.
Full textBackground: The theater market has matured – supply now exceeds demand. Government funds are on a decrease, replaced by other means of financing. The city of Stockholm will be introducing a bonus system that will benefit independent theater groups that succeed to increase their revenue and attendance. Hence, the audience will play an even greater role, a tendency some free theater groups come to terms with by interacting with the audience to create value.
Thesis statement: What factors lead to the long-term survival of the independent theater groups, allowing them to benefit from the imminent bonus system?
Purpose: To analyze and evaluate the marketing strategies of the independent theater groups, in reference to their capability of long-term survival through value creation along with the audience, thereby increasing attendance and ticket revenue.
Methodology: The study combines quantitative and qualitative approaches and methods. Interviews were conducted with the producers at three independent theater groups in the city of Stockholm. The questionnaire was answered by 90 members of the independent theater group audience.
Areas of theory: Value creation, marketing communication and customer characteristics.
Results: There is a lack of coherence between the marketing strategies of the independent theater groups and the characteristics of the audience. Hence, the independent theater groups are currently facing poor conditions for long-term survival through growth in audience and revenue. However, if the strategies are adjusted to the audience’s inclination to participate in the value creation, the conditions may improve.
Conclusions: The important factors leading to long-term survival of the independent theater groups, thereby increasing audience participation and ticket revenue, are: ”Co-production of values”, ”Enabling” and ”Word of mouth”. Co-production of value must however not apply to the artistry, since the audience seems to guard artistic freedom.
Bakgrund: Teatermarknaden har mognat – utbud övergår efterfrågan. Bidragen minskar till förmån för en breddad finansiering. Ett bonussystem ska införas i Stockholms stad, vilket kommer att gynna fria teatergrupper som ökar sina intäkter och sitt publikantal. Publiken spelar således en allt viktigare roll och vissa fria teatergrupper försöker hantera detta genom att värdeskapa i interaktion med publiken.
Problemformulering: Vilka faktorer är viktiga för att fria teatergrupper ska överleva långsiktigt och sedermera gynnas av det förestående bonussystemet?
Syfte: Att analysera och utvärdera fria teatergruppers marknadsföringsstrategier med avseende på deras förutsättningar att överleva långsiktigt genom att värdeskapa med publiken och på så sätt öka sitt publikantal och sina biljettintäkter.
Metod: Studien kombinerar kvantitativa och kvalitativa ansatser och metoder. Intervjuer har genomförts med producenterna för tre fria teatergrupper i Stockholms stad och enkätundersökningar har genomförts med totalt 90 personer i de fria teatergruppernas publik.
Teoriområden: Värdeskapande, marknadskommunikation och kundegenskaper.
Resultat: Studien visar att de fria teatergruppernas publik är villig att skapa värde tillsammans med teatergrupperna. Såtillvida har de fria teatergrupperna goda förutsättningar att överleva långsiktigt genom att värdeskapa med sin publik. Det råder dock brist på överensstämmelse mellan de fria teatergruppernas strategier och publikens egenskaper. För att uppnå långsiktig överlevnad genom att öka sitt publikantal och sina biljettintäkter måste de fria teatergrupperna anpassa sina strategier till publikens vilja att deltaga i värdeskapandet.
Slutsats: De faktorer som är viktiga för att de fria teatergrupperna ska överleva långsiktigt och sedermera gynnas av det förestående bonussystemet är ”samproduktion av värde”, ”möjliggörande” och ”word-of-mouth”. Samproduktionen av värde bör dock inte gälla den konstnärliga verksamheten, då publiken tycks värna den konstnärliga friheten.
Prado, Jr Jose Mauricio. "Essays on Public Macroeconomic Policy." Doctoral thesis, Stockholm University, Institute for International Economic Studies, 2007. http://urn.kb.se/resolve?urn=urn:nbn:se:su:diva-6815.
Full textThe thesis consists of three self-contained essays on public policy in the macroeconomy.
“Government Policy in the Formal and Informal Sectors” quantitatively investigates the interaction between the firms' choice to operate in the formal or the informal sector and government policy on taxation and enforcement. Taxes, enforcement, and regulation are incorporated in a general equilibrium model of firms differing in their productivities. The model quantitatively accounts for the keys aspects in the data and allows me to back out country-specific enforcement levels. Some policy reforms are analyzed and the welfare gains can be fairly large.
“Determinants of Capital Intensive and R&D Intensive Foreign Direct Investment” studies the determinants of capital intensity and technology content of FDI. Using industry data on U.S. FDI abroad and data on many different host countries' institutional characteristics, we show that there is a differential response of FDI flows to investment climate according to the capital intensity of the industries receiving the investments. We find that better protection of property rights has a significant positive effect on R&D intensive capital flows. We find evidence that an increase in workers' bargaining power results in a reduction of both kinds of FDI.
“Ambiguity Aversion, the Equity Premium, and the Welfare Costs of Business Cycles” examines the relevance of consumers’ ambiguity aversion for asset prices and how consumption fluctuations influence consumer welfare. First, in a Mehra-Prescott-style endowment economy, we calibrate ambiguity aversion so that asset prices are consistent with data: a high return on equity and a low return on risk-free bonds. We then use this calibration to investigate how much consumers would be willing to pay to reduce endowment fluctuations to zero, thus delivering a Lucas-style welfare cost of fluctuations. These costs turn out to be very large: consumers are willing to pay over 10% of consumption in permanent terms.
Prado, José Maurício. "Essays on public macroeconomic policy /." Stockholm : Institute for International Economic Studies, Stockholm University, 2007. http://urn.kb.se/resolve?urn=urn:nbn:se:su:diva-6815.
Full textBeresford, Peter. "Citizen involvement in public policy." Thesis, Middlesex University, 1997. http://eprints.mdx.ac.uk/9867/.
Full textPrado, José Maurício. "Essyas on public macroeconomic policy /." Stockholm : Univ., Institute for International Economic Studies, 2007. http://www.gbv.de/dms/zbw/539442747.pdf.
Full textCannon, Bart Joseph. "Public Opinion and State Policy." W&M ScholarWorks, 1991. https://scholarworks.wm.edu/etd/1539625688.
Full textQuinney, Margaret Ann. "Public consultation process and public policy, a case study." Thesis, National Library of Canada = Bibliothèque nationale du Canada, 1998. http://www.collectionscanada.ca/obj/s4/f2/dsk3/ftp04/nq29095.pdf.
Full textBrétéché, Pierre-Joseph. "Actions publiques et territoires innovants : analyse de la construction des chemins de la compétitivité par les managers territoriaux : le cas du pays d'Aix." Thesis, Aix-Marseille 3, 2011. http://www.theses.fr/2011AIX32102.
Full textThis research considers the understanding and representation of the phenomenon of territorial competitiveness. The thesis is an hybrid exploration of new phenomenon studied by the Public Management and may be included analysis of the contexts, contents and processes used. Territorial competitiveness is understood as a framework, not a fact. The complexity approach is to re-build practices effectively implemented by managers through a territorial confrontation of theory and empiricism. The first part formalizes a conceptual and methodological framework for the management of territorial competitiveness. As a transdisciplinary approach, the outlines of public policy-making are defined for the competitiveness of territories. The overall heuristic axiom allows the consideration of the influences of contexts according to a market logic and society logic. Idiosyncratic and diachronic dimensions of territorial competitiveness are defined to analyze contents and processes of the subject of research. Thus, the mechanical and biological analogies allow a better understanding of the emergent management modalities.The second part goes over the empirical test. A longitudinal case study based on two embedded units of analysis is conducted at Aix-en-Provence. Four modalities of territorial competitiveness management have been found. The boundaries lines of public policy-making are defined by the growth of continuous additions. The packages of services emerge from the construction of collaborative arenas by managers through proactive public policies projects. The transition from market logic to society logic is provided by a form of societal proximity that emerges from the territorial public policies. The erection of an arena to lead intentions finalized of heterogeneous actors goes through a local chain of innovation between managers. The local ecosystem of innovation is constituted by the embedding of personal networks of each manager and for linking heterogeneous structures with different purposes. This ecosystem must be managed to ensure the sustainability of the system of territorial competitiveness. Tree types of territorial competitiveness governance would appear concurrently: flexible, differentiated and shared. The first one type will mix the paths of prosperity with those of competitiveness (differentiated). The second type may allow the dialogical processes of public policy-making to arbitrate between polarization and dispersion of productive activities (flexible). The last one may permit the kinetic energy to deploy in an area to be competitive through the construction of an arena of convergence of intentions by social proximity (shared)
Borges, Heather. "Against Marketing in U.S. Public Schools." Thesis, Linköpings universitet, Centrum för tillämpad etik, 2011. http://urn.kb.se/resolve?urn=urn:nbn:se:liu:diva-69719.
Full textMinnie, Johan A. "Improving public service delivery through marketing." Thesis, Stellenbosch : Stellenbosch University, 2000. http://hdl.handle.net/10019.1/51798.
Full textENGLISH ABSTRACT: The hypothesis explored in this thesis is that the application of marketing in the public sector will improve public service delivery. Three different areas of academic enquiry are examined in an effort to prove a beneficial relationship between marketing and public service delivery. These three areas are Public Management, Marketing, and Services Management. Certain challenges for improving service delivery are identified in each of these disciplines, and the current status of public sector marketing is described. The study is applied to the Cape Metropolitan Area, and specifically the Cape Metropolitan Council. This does however not rule out the application of the findings of the study to other areas. Additional to the normal literature study, research for the thesis involves personal interviews with public managers, and on-line questionnaires on the Internet and the Intranet of the Cape Metropolitan Council. Combining the results of the literature study and the physical research with the argument constructed in the thesis, it is found that many of the challenges identified in the three disciplines address each other, and that marketing can definitely prove useful as a tool with which to improve public service delivery. A model for marketing-oriented public service delivery is proposed.
AFRIKAANSE OPSOMMING: Die hipotese wat in hierdie tesis aangespreek word is dat die toepassing van bemarking in die openbare sektor sal meebring dat openbare dienslewering sal verbeter. Drie studievelde word verken om te bepaal of enige afleidings gemaak kan word oor die positiewe invloed van bemarking op dienslewering. Die drie studievelde is Openbare Bestuur, Bemarking, en Dienstebestuur. Sekere uitdagings om dienslewering te verbeter word in elke veld geïdentifiseer, en die huidige status van openbare bemarking word verduidelik. Die studie word toegepas op die Kaapse Metropolitaanse Gebied, met spesifieke verwysing na die Kaapse Metropolitaanse Raad. Die toepassing van die bevindings van die studie op ander gebiede word egter nie hierdeur uitgesluit nie. Bykomend tot die literatuurstudie word persoonlike onderhoude met openbare sektor bestuurders en vraelyste op die Internet en die Intranet van die Kaapse Metropolitaanse Raad as deel van die navorsingspoging gebruik. Deur die resultate van die navorsing en die literatuurstudie te vergelyk met die argument in die tesis, word dit bevind dat die uitdagings uit die verskillende velde mekaar aanvul. Dit word bevind dat bemarking aansienlik sal kan bydra tot die verbetering van dienslewering in die openbare sektor. 'n Model vir bemarkings-georiënteerde openbare dienslewering word voorgestel.
Werth, Ingo. "Fachbibliographie Internet - Public Relations und -Marketing." [S.l. : s.n.], 2005. http://www.bsz-bw.de/cgi-bin/xvms.cgi?SWB11759307.
Full textGleeson, J. A. "Using policy analysis to explore the reciprocal impact of health policy on public health nursing and public health nursing on policy." Thesis, Bournemouth University, 2013. http://eprints.bournemouth.ac.uk/21387/.
Full textGrill, Kalle. "Anti-paternalism and Public Health Policy." Doctoral thesis, KTH, Filosofi och teknikhistoria, 2009. http://urn.kb.se/resolve?urn=urn:nbn:se:kth:diva-10947.
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Tupper, Kenneth William. "Ayahuasca, entheogenic education & public policy." Thesis, University of British Columbia, 2011. http://hdl.handle.net/2429/33764.
Full textTsering, Dechen. "Public biodiversity policy analysis in Bhutan /." [S.l.] : [s.n.], 2000. http://e-collection.ethbib.ethz.ch/show?type=diss&nr=13800.
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