Journal articles on the topic 'Marketing and Market Research'
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McGuire, Christine. "Reviews : Marketing market research." Health Education Journal 50, no. 3 (September 1991): 150–51. http://dx.doi.org/10.1177/001789699105000317.
Full textBreze, Olga, Vladimir Breze, Natalya Gryaznova, and Aleksander Angersbah. "MARKET CAPACITY AS THE BASIS OF MARKETING RESEARCH FOOD MARKET OF KEMEROVO REGION." Foods and Raw Materials 3, no. 1 (July 1, 2015): 132–39. http://dx.doi.org/10.12737/11246.
Full textMASHOSHYNA, Nataliia, Viacheslav PURIKHOV, and Vlasta SHVAHIREVA. "The role of international marketing research today." Economics. Finances. Law, no. 12/2 (December 29, 2020): 15–17. http://dx.doi.org/10.37634/efp.2020.12(2).3.
Full textTanasychuk, Alona, Inna Yatsyuk, and Artur-Pavlo Bunko. "Marketing Research of Ukrainian Walnut Market." Modern Economics 21, no. 1 (June 30, 2020): 204–12. http://dx.doi.org/10.31521/modecon.v21(2020)-32.
Full textBuriak, Ruslan, Maryna Rudenko, and Ihor Chornodid. "MARKETING RESEARCH OF TABLE EGGS MARKET." Baltic Journal of Economic Studies 4, no. 4 (September 2018): 69–75. http://dx.doi.org/10.30525/2256-0742/2018-4-4-69-75.
Full textŚniegocka - Łusiewicz, Małgorzata. "Market basket analysis in marketing research." Equilibrium 2, no. 1 (June 30, 2009): 115–23. http://dx.doi.org/10.12775/equil.2009.011.
Full textКазначеева, Светлана Николаевна. "MARKETING RESEARCH IN THE PIZZERIA MARKET." Вестник Тверского государственного университета. Серия: Экономика и управление, no. 2(54) (June 25, 2021): 68–79. http://dx.doi.org/10.26456/2219-1453/2021.2.068-079.
Full textSemenda, D., E. Semenda, and O. Semenda. "MARKETING RESEARCH OF GRAIN MARKET CONDITIONS." Agrosvit, no. 1-2 (January 29, 2021): 56. http://dx.doi.org/10.32702/2306-6792.2021.1-2.56.
Full textCowan, David. "Understanding in Market Research." Marketing Intelligence & Planning 11, no. 11 (November 1993): 9–14. http://dx.doi.org/10.1108/02634509310046106.
Full textKjellberg, Hans, Kaj Storbacka, Melissa Akaka, Jennifer Chandler, John Finch, Sara Lindeman, Helge Löbler, Katy Mason, Janet McColl-Kennedy, and Suvi Nenonen. "Market futures/future markets: Research directions in the study of markets." Marketing Theory 12, no. 2 (May 17, 2012): 219–23. http://dx.doi.org/10.1177/1470593112444382.
Full textFranz Horn, Christian, Alexander Brem, and Björn Ivens. "Damaging brands through market research." Marketing Intelligence & Planning 32, no. 2 (April 7, 2014): 232–48. http://dx.doi.org/10.1108/mip-08-2013-0135.
Full textNunan, Daniel, and MariaLaura Di Domenico. "Rethinking the market research curriculum." International Journal of Market Research 61, no. 1 (October 9, 2018): 22–32. http://dx.doi.org/10.1177/1470785318805294.
Full textAbdullah, Alshahry, and Wang Aimin. "Building a framework for market orientation impact on radical and incremental marketing innovation research." International Journal of Management Science and Business Administration 1, no. 2 (2015): 71–83. http://dx.doi.org/10.18775/ijmsba.1849-5664-5419.2014.12.1005.
Full textSmith, Mickey. "Compliance Studies as Market Research." Journal of Pharmaceutical Marketing & Management 7, no. 3 (June 7, 1993): 1. http://dx.doi.org/10.1300/j058v07n03_01.
Full textMeabon, David L., James W. Kelley, and Dennis L. Jackson. "Admitted Student Market Research:." Journal of Marketing for Higher Education 5, no. 2 (July 6, 1994): 17–30. http://dx.doi.org/10.1300/j050v05n02_02.
Full textYallop, Anca C., and Simon Mowatt. "Investigating Market Research Ethics." International Journal of Market Research 58, no. 3 (May 2016): 381–400. http://dx.doi.org/10.2501/ijmr-2016-011.
Full textAgafonoff, Nick. "Adapting ethnographic research methods toad hoccommercial market research." Qualitative Market Research: An International Journal 9, no. 2 (April 2006): 115–25. http://dx.doi.org/10.1108/13522750610658766.
Full textPatlasov, O. Yu, O. A. Mamaev, V. V. Shepelev, and T. B. Smirnova. "MARKETING RESEARCH OF THE MODIFIED STARCH MARKET." Science of the Person: Humanitarian Researches 3, no. 37 (October 2019): 212–20. http://dx.doi.org/10.17238/issn1998-5320.2019.37.212.
Full textGillett, Alex. "The rise of marketing and market research." Business History 56, no. 8 (September 25, 2013): 1381–82. http://dx.doi.org/10.1080/00076791.2013.828437.
Full textSun, Wenbin, and Rahul Govind. "Product market diversification and market emphasis." European Journal of Marketing 51, no. 7/8 (July 11, 2017): 1308–31. http://dx.doi.org/10.1108/ejm-09-2016-0510.
Full textRowley, Gwyn, Keith Barker, and Victor Callaghan. "The Market Research Terminal and Developments in Survey Research." European Journal of Marketing 20, no. 2 (February 1986): 35–39. http://dx.doi.org/10.1108/eum0000000004635.
Full textMurovana, Tetiana, Tetiana Kharchenko, and Nataliia Avramenko. "FEATURES OF MARKETING RESEARCH IN RETAIL TRADE." Economic discourse, no. 4 (December 2019): 114–22. http://dx.doi.org/10.36742/2410-0919-2019-4-12.
Full textLine, Nathaniel D., and Youcheng Wang. "Market-Oriented Destination Marketing." Journal of Travel Research 56, no. 1 (August 4, 2016): 122–35. http://dx.doi.org/10.1177/0047287515622288.
Full textWymbs, Cliff, and Raymond C. Pettit. "The Internet and Global Market Research." Journal of Promotion Management 9, no. 1-2 (December 10, 2003): 3–15. http://dx.doi.org/10.1300/j057v09n01_02.
Full textDel Vecchio, Eugene. "Market Research as a Continuous Process." Journal of Services Marketing 4, no. 3 (March 1990): 13–19. http://dx.doi.org/10.1108/eum0000000002514.
Full textGarrett, Alexander, and Cara Wrigley. "Navigating market opportunity: traditional market research and deep customer insight methods." Qualitative Market Research: An International Journal 22, no. 3 (June 10, 2019): 456–71. http://dx.doi.org/10.1108/qmr-05-2017-0091.
Full textЛяпина and Innara Lyapina. "Using marketing research in assessment of efficiency of enterprise commodity policy." Central Russian Journal of Social Sciences 11, no. 4 (August 29, 2016): 150–57. http://dx.doi.org/10.12737/21330.
Full textШибаев, M. Shibaev, Грешонков, A. Greshonkov, Бычков, Vladimir Bychkov, Проскурина, and I. Proskurina. "PROBLEMS OF ORGANIZATION OF MARKETING RESEARCH TIMBER MARKETS AND THEIR TRANSPORT SERVICE." Alternative energy sources in the transport-technological complex: problems and prospects of rational use of 3, no. 1 (March 16, 2016): 366–70. http://dx.doi.org/10.12737/18615.
Full textKubareva, I., and K. Demianik. "Marketing research of drugs market in rural area." Upravlìnnâ, ekonomìka ta zabezpečennâ âkostì v farmacìï, no. 2(50) (June 15, 2017): 78–85. http://dx.doi.org/10.24959/uekj.17.18.
Full textWebber, R., and P. Sleight. "Papers: Fusion of market research and database marketing." Interactive Marketing 1, no. 1 (July 1, 1999): 9–22. http://dx.doi.org/10.1057/palgrave.im.4340002.
Full textCalonius, Henrik. "Contemporary Research in Marketing: A Market Behaviour Framework." Marketing Theory 6, no. 4 (December 2006): 419–28. http://dx.doi.org/10.1177/1470593106069936.
Full textTsu Wee Tan, Thomas, and Zafar U. Ahmed. "Managing market intelligence: an Asian marketing research perspective." Marketing Intelligence & Planning 17, no. 6 (November 1999): 298–306. http://dx.doi.org/10.1108/02634509910293124.
Full textFreeling, Anthony. "Marketing is in Crisis - Can Market Research Help?" Market Research Society. Journal. 36, no. 2 (March 1994): 1–6. http://dx.doi.org/10.1177/147078539403600202.
Full textJovanov-Marjanova, Tamara. "Marketing research of the chocolate market in Macedonia." Marketing 43, no. 1 (2012): 62–76. http://dx.doi.org/10.5937/markt1201062j.
Full textFalahat, Mohammad, Gary Knight, and Ilan Alon. "Orientations and capabilities of born global firms from emerging markets." International Marketing Review 35, no. 6 (November 12, 2018): 936–57. http://dx.doi.org/10.1108/imr-01-2017-0021.
Full textBodur, Muzaffer, and S. Tamer Cavusgil. "Export Market Research Orientations of Turkish Firms." European Journal of Marketing 19, no. 2 (February 1985): 5–16. http://dx.doi.org/10.1108/eum0000000004754.
Full textBoddy, Clive Roland. "Causality in qualitative market and social research." Qualitative Market Research: An International Journal 22, no. 3 (June 10, 2019): 405–13. http://dx.doi.org/10.1108/qmr-02-2018-0027.
Full textBallantyne, David. "Action research reviewed: a market‐oriented approach." European Journal of Marketing 38, no. 3/4 (March 2004): 321–37. http://dx.doi.org/10.1108/03090560410518576.
Full textJenkins, Mark, and Malcolm McDonald. "Market segmentation: organizational archetypes and research agendas." European Journal of Marketing 31, no. 1 (February 1997): 17–32. http://dx.doi.org/10.1108/03090569710157016.
Full textMcDevitt, Paul K., and Michael H. Small. "Proprietary market research: are online panels appropriate?" Marketing Intelligence & Planning 20, no. 5 (September 2002): 285–96. http://dx.doi.org/10.1108/02634500210441530.
Full textPRDIĆ, NEDELJKO, and SARA KOSTIĆ. "INTEGRATED MARKETING COMMUNICATIONS IN THE FUNCTION OF BAZAARS’ PROMOTION." Kultura polisa, no. 45 (July 3, 2021): 363–74. http://dx.doi.org/10.51738/kpolisa2021.18.2r.5.03.
Full textNyukorong, Remy. "Conducting Market Research: An Aid to Organisational Decision Making." European Scientific Journal, ESJ 13, no. 10 (April 30, 2017): 1. http://dx.doi.org/10.19044/esj.2017.v13n10p1.
Full textHarrison, Debbie, and Hans Kjellberg. "How users shape markets." Marketing Theory 16, no. 4 (July 31, 2016): 445–68. http://dx.doi.org/10.1177/1470593116652004.
Full textGalchynska, Julia. "Methodogical frameworks of marketing research in the bioenergy market." Annals of Marketing Management and Economics 3, no. 1 (June 30, 2017): 5–11. http://dx.doi.org/10.22630/amme.2017.3.1.1.
Full textAntonova, Irina, Anna Vesnina, and Vladislav Shadrin. "Dietary Supplements Market Research." Food Processing: Techniques and Technology 50, no. 3 (October 12, 2020): 503–14. http://dx.doi.org/10.21603/2074-9414-2020-3-503-514.
Full textLipner, William E. "The Future of Online Market Research." Journal of Advertising Research 47, no. 2 (June 2007): 142–46. http://dx.doi.org/10.2501/s002184990707016x.
Full textGanesh, Gopala K. "The Market Research Laboratory: The Addition of One Credit Hour to the Undergraduate Market Research Class." Journal of Marketing Education 11, no. 2 (August 1989): 41–47. http://dx.doi.org/10.1177/027347538901100207.
Full textGolder, Peter N., and Gerard J. Tellis. "Pioneer Advantage: Marketing Logic or Marketing Legend?" Journal of Marketing Research 30, no. 2 (May 1993): 158–70. http://dx.doi.org/10.1177/002224379303000203.
Full textBroberg, Morten. "Market Research in Poland." Journal of Euromarketing 4, no. 1 (March 3, 1995): 63–81. http://dx.doi.org/10.1300/j037v04n01_05.
Full textHuang, Yuan Hui. "Research on the Network Micro-Blog Public Welfare Communication System." Applied Mechanics and Materials 687-691 (November 2014): 4556–59. http://dx.doi.org/10.4028/www.scientific.net/amm.687-691.4556.
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