Journal articles: 'Marketing and Market Research'

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McGuire, Christine. "Reviews : Marketing market research." Health Education Journal 50, no. 3 (September 1991): 150–51. http://dx.doi.org/10.1177/001789699105000317.

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Breze, Olga, Vladimir Breze, Natalya Gryaznova, and Aleksander Angersbah. "MARKET CAPACITY AS THE BASIS OF MARKETING RESEARCH FOOD MARKET OF KEMEROVO REGION." Foods and Raw Materials 3, no. 1 (July 1, 2015): 132–39. http://dx.doi.org/10.12737/11246.

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MASHOSHYNA, Nataliia, Viacheslav PURIKHOV, and Vlasta SHVAHIREVA. "The role of international marketing research today." Economics. Finances. Law, no. 12/2 (December 29, 2020): 15–17. http://dx.doi.org/10.37634/efp.2020.12(2).3.

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The main purpose of international marketing research is to identify the current needs of consumers in foreign markets to set the direction of enterprise development to meet them, thus bypassing competitors. Market research is only an integral part of this process. Although, the most important part of it. This is due to the need to take into account primarily the requirements of the market, which can create the conditions for eliminating existing shortcomings in foreign economic activity and have a positive impact on the prospects of companies. International marketing is an independent branch of the enterprise when entering foreign markets and includes a set of measures to organize the production and sale of products, services focused on meeting the needs of specific foreign consumers based on research and forecasting of international markets. The purpose of this work is to provide a definition of international marketing research, justify their importance in the present and consider the main problems that may arise along the way. International market research may cover the world commodity market, the market of countries and industries, domestic and foreign markets or their specific segment. In addition to market research, sales research has the highest frequency. There may be some difficulties in conducting marketing research abroad. For example, surveys of business people in Taiwan become possible only when using at least four languages. These circumstances create not only high costs for this type of research, but also not always, due to numerous translations from one language to another achieve the goal, as they may be accompanied by loss or distortion of information. International marketing research generates data in order to perform: sales forecasting, identify loyal and satisfied customers, identify the optimal price range for the company's products. Such analysis is a process of collecting and studying the information needed to make effective decisions in business management, including international.

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Tanasychuk, Alona, Inna Yatsyuk, and Artur-Pavlo Bunko. "Marketing Research of Ukrainian Walnut Market." Modern Economics 21, no. 1 (June 30, 2020): 204–12. http://dx.doi.org/10.31521/modecon.v21(2020)-32.

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Buriak, Ruslan, Maryna Rudenko, and Ihor Chornodid. "MARKETING RESEARCH OF TABLE EGGS MARKET." Baltic Journal of Economic Studies 4, no. 4 (September 2018): 69–75. http://dx.doi.org/10.30525/2256-0742/2018-4-4-69-75.

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The object of research is the market for Ukrainian table eggs. Having analysed the domestic market for table eggs, the main trends are found there. The dynamics of the consumption of table eggs in our country over the last few years and the factors that have the greatest impact are studied. The aim of the article. The research is to analyse and assess the condition of the table eggs market. Methodology. The study was conducted using a systematic approach, using methods of economic-statistical, logical, and functional analysis. The factors that influence the level of competition of domestic enterprises in the market for eating eggs are determined. Established market concentration indicators and calculated the concentration coefficients and the Herfindahl-Hirschman index, which indicate a significant degree of concentration in the market of the four largest egg production companies and the tendency to reduce the share of giant companies in this market. Value/originality. It is established that the domestic market for table eggs is oligopoly with undeveloped competition, which negatively affects its development, updating of assortment and consumer prices. One of the leaders in the market of food eggs is AVANGARDCO IPL, which offers the market its rather diverse branded products. The peculiarities of the activity of the agroindustrial company “AVANGARDCO IPL” as the leading producer of eating eggs in the market for poultry products with a high technological level, quality of products, and supply stability are investigated. In the future, such enterprises will gradually eliminate products produced at enterprises with less technological production, and therefore, more expensive and less qualitative. The features that are inherent in organic products and have their specifics in the context of the poultry product subcomplex are determined. On the basis of the conducted researches, the peculiarities of the demand for organic eggs produced by AVANGARDCO IPL were determined, which allowed substantiating the priority of the development of organic production for this enterprise in the market of our state and the EU countries.

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Śniegocka - Łusiewicz, Małgorzata. "Market basket analysis in marketing research." Equilibrium 2, no. 1 (June 30, 2009): 115–23. http://dx.doi.org/10.12775/equil.2009.011.

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Market basket analysis is, to put it simply, analysis of the content of customer’s trolley. Market Basket Analysis is based on recognition of rules that customers apply while filling their trolleys, their habits, proper use of services and on research in what products are purchased together or in a defined order. Identification of the aforementioned rules may have a great influence on increasing customer’s value. Basket analysis may be applied for planning promotional campaigns, verifying their effectiveness, effective offering additional services and optimising service packages, tariffs and fees (e.g. banks, insurance companies, telephone operators); accurate recommendation on what other products to buy (e.g. online shops), increasing sales (e.g. supermarkets, special offers) and preventing companies providing services from losing their customers.

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Казначеева, Светлана Николаевна. "MARKETING RESEARCH IN THE PIZZERIA MARKET." Вестник Тверского государственного университета. Серия: Экономика и управление, no. 2(54) (June 25, 2021): 68–79. http://dx.doi.org/10.26456/2219-1453/2021.2.068-079.

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В настоящее время в России продолжает расти популярность пиццы. Авторами выделены лидеры российского рынка пиццерий, а также составлен рейтинг пиццерий на нижегородском рынке. Целью статьи выступает определение емкости рынка выбранного сегмента. Научная новизна статьи представлена результатами проведенного маркетингового исследования на рынке пиццерий в г. Н. Новгород. Рассмотрены причины развития маркетинговых исследований как практической области. Представлены источники получения информации для проведения маркетинговых исследований сферы питания в современном обществе. Выделены клиентские потоки применительно к специфике деятельности предприятий общественного питания сетевых форматов (постоянные и дискретные), а также его признаки (причина движения, однородность группы, регулярность движения, переход представителей клиентского потока в качественно иной статус, наличие процесса движения группы). The authors point out that marketing is a type of activity that develops changes and evolves with us. There is the essence of the concept of “marketing research” and the authors reveal the reasons for the development of marketing research as a practical area. The authors note that marketing research is a broader concept than market research, as it covers all the factors that affect, to one degree or another, the activities of an organization. There are sources of information for marketing research in the article. The catering sector in modern society is a rather popular type of service. Client flows are highlighted in relation to the specifics of the activities of public catering enterprises of network formats (permanent and discrete) The authors list the signs of the client flow (the reason for the movement, the homogeneity of the group, the regularity of the movement, the transition of the representatives of the client flow to a qualitatively different status, the presence of the group movement process). Currently, the popularity of pizza among Russians is increasing. In order to determine the state of the pizza market, the authors conducted a marketing research. The leaders of the Russian pizzeria market were identified, and a rating of pizzerias in the Nizhny Novgorod market was compiled. The purpose of this article is to determine the market capacity of the selected segment. The scientific novelty of the article comes down to the fact that the authors conducted a marketing research in the pizza market of Nizhny Novgorod.

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Semenda, D., E. Semenda, and O. Semenda. "MARKETING RESEARCH OF GRAIN MARKET CONDITIONS." Agrosvit, no. 1-2 (January 29, 2021): 56. http://dx.doi.org/10.32702/2306-6792.2021.1-2.56.

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Cowan, David. "Understanding in Market Research." Marketing Intelligence & Planning 11, no. 11 (November 1993): 9–14. http://dx.doi.org/10.1108/02634509310046106.

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Kjellberg, Hans, Kaj Storbacka, Melissa Akaka, Jennifer Chandler, John Finch, Sara Lindeman, Helge Löbler, Katy Mason, Janet McColl-Kennedy, and Suvi Nenonen. "Market futures/future markets: Research directions in the study of markets." Marketing Theory 12, no. 2 (May 17, 2012): 219–23. http://dx.doi.org/10.1177/1470593112444382.

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Franz Horn, Christian, Alexander Brem, and Björn Ivens. "Damaging brands through market research." Marketing Intelligence & Planning 32, no. 2 (April 7, 2014): 232–48. http://dx.doi.org/10.1108/mip-08-2013-0135.

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Purpose – The purpose of this paper is to investigate the possibility of using the new marketing research tool of prediction markets (PMs), which integrates customers to into the marketing research process. The research questions are: does taking part in PMs influence customers’ brand perception? Is there a danger of damaging a brand through this tool? Design/methodology/approach – The paper uses a series of five short-term (less than one hour) and five long-term (three weeks) experimental online PMs where customers are integrated into marketing research and apply a series of online-surveys before and after taking part as virtual stock market traders. Subjects of research are taken from the sporting goods industry. Findings – The paper shows that PMs can be used by marketing researchers without the danger of damaging the brand of the products that are subject of the PMs, although customers are being integrated to improve the markets’ forecasting accuracy. Research limitations/implications – The study's subject are medium priced sporting goods only. Possibly in other product fields, results may differ. Thus, the authors see a field for further research in this limitation. Practical implications – Managers for marketing intelligence have more reason to make use of the efficient and rather new tool, PMs. Marketers can potentially improve their forecasting accuracy by integrating customer information into their reports. In addition, the authors see a high potential in the area of innovation management as well. Originality/value – There has been no research on perceptions of PMs and brands at all so far.

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Nunan, Daniel, and MariaLaura Di Domenico. "Rethinking the market research curriculum." International Journal of Market Research 61, no. 1 (October 9, 2018): 22–32. http://dx.doi.org/10.1177/1470785318805294.

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Addressing the challenge of aligning how market research is practiced and how it is taught has been a recurrent theme in the marketing education literature. Recently, the growth of digital marketing and new forms of customer data have disrupted many traditional aspects of marketing practice. Companies are increasingly able to collect data directly from their customers, via large technology firms or from specialist data providers. This has reduced the demand for the traditional fieldwork-based data collection that remains a core focus within the market research curricula. This article considers the past, present, and future role of market research education in the light of the changing practitioner environment. An audit of market research courses is carried out, weaknesses identified, and suggestions made to better align market research courses with evolving skills requirements. More broadly, the article challenges educators to evaluate the extent to which the marketing curriculum can respond to the disruptions brought by the emerging digital economy.

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Abdullah, Alshahry, and Wang Aimin. "Building a framework for market orientation impact on radical and incremental marketing innovation research." International Journal of Management Science and Business Administration 1, no. 2 (2015): 71–83. http://dx.doi.org/10.18775/ijmsba.1849-5664-5419.2014.12.1005.

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With the privatization of the health sector and an overall trend in health care where the servicing of the patients and illness prevention is becoming a major source of industry’s revenue, marketing innovation to attract new customers is becoming increasingly relevant for organizational performance and financial results of hospitals. Consequently, offering an innovative and superior marketing mix for the customers is a necessary requirement for market competitiveness. Marketing operations and market orientation should, therefore, aim to boost the marketing innovation of hospitals. In this paper, we built a research framework to measure influence of market orientation on marketing innovation in Saudi Arabia hospitals. By determining the relationship between the market orientation factors, centralization, formalization and marketing innovation, organizations will know which aspect of market orientation to focus on. A six-step research framework has been proposed which will help to explain the impact of customer orientation, inter-functional orientation and competitor orientation on marketing innovation together with the moderating effects of centralization and formalization on those relationships. The findings of the future study may suggest an important role of market orientation for an effective innovation generation and business performance of hospitals in Saudi Arabia.

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Smith, Mickey. "Compliance Studies as Market Research." Journal of Pharmaceutical Marketing & Management 7, no. 3 (June 7, 1993): 1. http://dx.doi.org/10.1300/j058v07n03_01.

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Meabon, David L., James W. Kelley, and Dennis L. Jackson. "Admitted Student Market Research:." Journal of Marketing for Higher Education 5, no. 2 (July 6, 1994): 17–30. http://dx.doi.org/10.1300/j050v05n02_02.

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Yallop, Anca C., and Simon Mowatt. "Investigating Market Research Ethics." International Journal of Market Research 58, no. 3 (May 2016): 381–400. http://dx.doi.org/10.2501/ijmr-2016-011.

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In academic and practitioner literature, codes of ethics are generally understood to act as a mechanism guiding and ensuring ethical behaviour. However, this premise has not yet been thoroughly explored. Using a qualitative research approach this study examines the tools used in ethical decision-making by New Zealand marketing research practitioners, with a focus on client relationships. Participants reported on their awareness, familiarity, and use of professional and organisational codes of ethics. In particular, information was sought on how ethical issues were dealt with when they arose in their relationships with clients. This empirical research focused on the effects of different variables and emerging constructs, and the interplay between them, on ethical decision-making in client relationships. The paper concludes with a discussion of research contributions, implications for the practice of marketing research, and future research opportunities.

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Agafonoff, Nick. "Adapting ethnographic research methods toad hoccommercial market research." Qualitative Market Research: An International Journal 9, no. 2 (April 2006): 115–25. http://dx.doi.org/10.1108/13522750610658766.

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Patlasov, O. Yu, O. A. Mamaev, V. V. Shepelev, and T. B. Smirnova. "MARKETING RESEARCH OF THE MODIFIED STARCH MARKET." Science of the Person: Humanitarian Researches 3, no. 37 (October 2019): 212–20. http://dx.doi.org/10.17238/issn1998-5320.2019.37.212.

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Gillett, Alex. "The rise of marketing and market research." Business History 56, no. 8 (September 25, 2013): 1381–82. http://dx.doi.org/10.1080/00076791.2013.828437.

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Sun, Wenbin, and Rahul Govind. "Product market diversification and market emphasis." European Journal of Marketing 51, no. 7/8 (July 11, 2017): 1308–31. http://dx.doi.org/10.1108/ejm-09-2016-0510.

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Purpose Extant literature indicates that increased product market diversification generates both positive and negative impact on firm performance. This inconclusive pattern hinders the decision-making of deploying a firm’s resources across different markets. This research aims to embed diversification into a moderation-based framework and demonstrates the conditions under which increased diversification produces either beneficial or harmful effects on firm outcomes. The authors introduce another market configuration dimension, viz., market emphasis, and reveal how changes in diversification and in emphasis yield interactive effects on an important firm performance indicator, idiosyncratic risk. An additional moderator, market turbulence, is also incorporated to further enrich the model in a three-way interaction. Results show that when market turbulence is high, and a firm highly skews its resources to some of its markets, diversifying into more market domains will increase firm idiosyncratic risk. A better choice during increased diversification is to evenly emphasize each of its markets. However, in a market displaying low turbulence, the high diversification-high emphasis pattern may be preferred because of lower firm risk. Design/methodology/approach To test the hypotheses, the authors collected a comprehensive archival data that contained a large group of public traded US-based manufacturing companies from three different resources. These were the Compustat Annual Database, the Center for Research in Security Prices database and Compustat Business Segment Database. These databases and the combinatorial approach are widely adopted in marketing and management research involving firm strategies and financial outcomes. Findings When market turbulence is high, simultaneously increasing market diversification and emphasis will more strongly raise firm idiosyncratic risk. However, polarizing into either diversification or emphasis reduces firm risk. When in a low turbulence market, expanding to more product markets and simultaneously emphasizing key markets will decrease idiosyncratic risk. One noticeable fact is that irrespective of whether a firm is in high or low turbulence conditions, choosing a diversification strategy always decreases firm risk when market emphasis is low. However, the impact of this effect however is higher when turbulence is greater. The authors also present the boundary conditions under which the three-way interaction holds. Research limitations/implications First, the extension to the utilization of idiosyncratic risk stretches the understanding of effective ways of reducing firm risks from an angle of marketing management. This view of firm risk also contributes to further analysis of shareholder value. Classic corporate asset valuation focuses more on the financial performance indicators as well as the firm’s strategic domains. This research thus provides a unique and meaningful guideline for the corporate valuation approach from the angle of analyzing the firm’s business segment scope and emphasis in the context of the environment. Practical implications The idea about how many product markets a firm should enter is always one of the primary decisions that contain significant trade-offs. This makes the managers choice difficult during the decision-making processes. The authors suggest that managers should not only consider the scope of product markets but also think carefully about the resources allocated toward each segment. A matrix with dimensions of diversification and emphasis can be explicitly studied during the strategy formulation. The individual blocks within this matrix may have significant outcome differences. Originality/value Previous research focuses on either a firm’s internal assets or external competitive situations when researchers seek the drivers of risk-reduction. This research extends this horizon by adding the interplay between a set of fundamental firm decision areas, diversification and emphasis and the external conditions facing a firm (turbulence).

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Rowley, Gwyn, Keith Barker, and Victor Callaghan. "The Market Research Terminal and Developments in Survey Research." European Journal of Marketing 20, no. 2 (February 1986): 35–39. http://dx.doi.org/10.1108/eum0000000004635.

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Murovana, Tetiana, Tetiana Kharchenko, and Nataliia Avramenko. "FEATURES OF MARKETING RESEARCH IN RETAIL TRADE." Economic discourse, no. 4 (December 2019): 114–22. http://dx.doi.org/10.36742/2410-0919-2019-4-12.

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Introduction. The development of the global retail market is accompanied by changes in approaches to the choice of methods of marketing research tools used in retail trade. Modern marketing research methods, which include tools and mechanisms for creating, promoting, distributing and exchanging information, play an important role in the context of the economy digitalization and the entry of Ukrainian companies into new markets. In view of this, there is a need to analyze the current state and trends of the retail market in Ukraine, to investigate the main groups of methods used in conducting marketing research, as well as to distinguish some of their types that are appropriate to use in the current conditions of functioning of the retail market in Ukraine. Methods. Historical and systematic approaches have been used to study the current state and trends of retail development. The study of the dynamics of the main indicators of retail trade was conducted using statistical methods of structure analysis, index method and method of dynamics series. The forecasting of the retail turnover of enterprises was carried out using linear approximation methods, in particular, the least-squares method. Grouping methods, as well as qualitative and quantitative research methods, were used to substantiate measures to improve marketing policies, research methods and tools. Results. The current state and trends of retail market development in Ukraine were analyzed by the authors. The main groups of methods that are used in conducting marketing research were investigated, as well as their separate types, which are expedient to be used in the current conditions of functioning of the retail Market in Ukraine. The stages of conducting marketing researches in retail trade are distinguished and the basic tasks which must be solved on each of them are defined. Discussion. The implementation of the proposed measures will help to identify innovative solutions to familiarize customers with new types of products, as well as to adapt specific methods of marketing research to the current conditions of functioning of the global retail market. In addition, the implementation of the proposed measures will allow to develop measures for timely response of the manufacturing companies to the existing requests of the retail market, ensuring the financial stability and solvency of the companies involved in the field of retail trade. Prospects for further research may include in-depth analysis of prospects for the use of large-scale processing financial technologies and development of special software for the application of specific methods of marketing research (point-of-sale audit, point-of-sale price analysis, check structure, mystery shopper, trading panel, ABC-analysis, XYZ-analysis, cross-analysis, hall-tests, home-tests, etc.). Keywords: marketing research, methods of marketing research, retail, e-commerce.

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Line, Nathaniel D., and Youcheng Wang. "Market-Oriented Destination Marketing." Journal of Travel Research 56, no. 1 (August 4, 2016): 122–35. http://dx.doi.org/10.1177/0047287515622288.

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As competition among destinations has intensified, researchers have increasingly advocated for a market-oriented approach to destination marketing. Unfortunately, the unique stakeholder structure of the destination marketing environment precludes a direct application of the traditional market orientation paradigm to this domain. Accordingly, the purpose of this research is to empirically develop an operational definition of the market orientation construct that can be applied to destination marketing organizations. Based on the tenets of stakeholder theory, this research proposes a multiple-stakeholder view of the marketing concept and develops its attendant operational construct. Referred to herein as a multistakeholder market orientation (MSMO), this construct is proposed and operationalized as reflective of the extent to which a destination marketing organization (DMO) implements the marketing concept across the stakeholder spectrum. The nomological validity of this construct is established by testing the effect of the proposed MSMO construct on DMO performance.

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Wymbs, Cliff, and Raymond C. Pettit. "The Internet and Global Market Research." Journal of Promotion Management 9, no. 1-2 (December 10, 2003): 3–15. http://dx.doi.org/10.1300/j057v09n01_02.

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Del Vecchio, Eugene. "Market Research as a Continuous Process." Journal of Services Marketing 4, no. 3 (March 1990): 13–19. http://dx.doi.org/10.1108/eum0000000002514.

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Garrett, Alexander, and Cara Wrigley. "Navigating market opportunity: traditional market research and deep customer insight methods." Qualitative Market Research: An International Journal 22, no. 3 (June 10, 2019): 456–71. http://dx.doi.org/10.1108/qmr-05-2017-0091.

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PurposeThis paper aims to explore the use of a design process of inquiry that incorporates both deep customer insight (DCI) and traditional market research (TMR) in an ill-defined, complex current market opportunity to generate new business opportunities for firm-based innovation.Design/methodology/approachThe paper reports on an empirical research case study conducted within a multi-national insurance agency looking at the shift in mobility in Australia. Data were collected across seven distinct research phases, all of which used TMR and DCI techniques for joint comparison.FindingsThe findings revealed that TMR and DCI methodologies developed both contradictory and complementary research outcomes. These outcomes saw rise to newly generated novel business model concepts for market entry opportunity from the case study firm.Research limitations/implicationsThe theoretical outcome of this study is the design thinking DCI framework providing guidance on appropriate implementation of research methods to respond to complex market opportunity.Practical implicationsDCI methods used in conjunction with TMR can provide early stage market opportunity assessment for firms seeking to innovate from a customer perspective.Originality/valueThis is the first paper to apply a design approach, combining TMR and DCI methods to a complex market opportunity rather than a tangible problem. In addition, it also contributes to the emerging field of DCI methodologies by providing a practical examination of their use in the field.

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Ляпина and Innara Lyapina. "Using marketing research in assessment of efficiency of enterprise commodity policy." Central Russian Journal of Social Sciences 11, no. 4 (August 29, 2016): 150–57. http://dx.doi.org/10.12737/21330.

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In modern conditions only those enterprises function effectively in markets that intensively use marketing as a technique to achieve success in the economic activity. Marketing in the overall and market research in particular play a significant role in the formation and management of marketable enterprise policy. It is this element of marketing activities that provide goods with such characteristics which form its competitiveness in the market and create the conditions for high-profit enterprise. Therefore, this article provides guidance on the method of research and assessment of management efficiency of commodity company policy.

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Шибаев, M. Shibaev, Грешонков, A. Greshonkov, Бычков, Vladimir Bychkov, Проскурина, and I. Proskurina. "PROBLEMS OF ORGANIZATION OF MARKETING RESEARCH TIMBER MARKETS AND THEIR TRANSPORT SERVICE." Alternative energy sources in the transport-technological complex: problems and prospects of rational use of 3, no. 1 (March 16, 2016): 366–70. http://dx.doi.org/10.12737/18615.

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The article outlines the characteristic of the timber industry as a typical business market, reveals the problems of marketing research of the market and its transport services, and the receipt by each company of the necessary market information or resources identified ways of improving the competitiveness of timber production in the region and transport services timber markets.

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Kubareva, I., and K. Demianik. "Marketing research of drugs market in rural area." Upravlìnnâ, ekonomìka ta zabezpečennâ âkostì v farmacìï, no. 2(50) (June 15, 2017): 78–85. http://dx.doi.org/10.24959/uekj.17.18.

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Webber, R., and P. Sleight. "Papers: Fusion of market research and database marketing." Interactive Marketing 1, no. 1 (July 1, 1999): 9–22. http://dx.doi.org/10.1057/palgrave.im.4340002.

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Calonius, Henrik. "Contemporary Research in Marketing: A Market Behaviour Framework." Marketing Theory 6, no. 4 (December 2006): 419–28. http://dx.doi.org/10.1177/1470593106069936.

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Tsu Wee Tan, Thomas, and Zafar U. Ahmed. "Managing market intelligence: an Asian marketing research perspective." Marketing Intelligence & Planning 17, no. 6 (November 1999): 298–306. http://dx.doi.org/10.1108/02634509910293124.

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Freeling, Anthony. "Marketing is in Crisis - Can Market Research Help?" Market Research Society. Journal. 36, no. 2 (March 1994): 1–6. http://dx.doi.org/10.1177/147078539403600202.

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Jovanov-Marjanova, Tamara. "Marketing research of the chocolate market in Macedonia." Marketing 43, no. 1 (2012): 62–76. http://dx.doi.org/10.5937/markt1201062j.

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Falahat, Mohammad, Gary Knight, and Ilan Alon. "Orientations and capabilities of born global firms from emerging markets." International Marketing Review 35, no. 6 (November 12, 2018): 936–57. http://dx.doi.org/10.1108/imr-01-2017-0021.

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Purpose The purpose of this paper is to examine the impact of entrepreneurial orientation and networking capabilities of born global firms in an emerging market on marketing strategy and foreign market performance. Design/methodology/approach Structural equation modeling was used to analyze data from 1,001 internationalized firms in an emerging market and to test seven hypotheses regarding the development of marketing strategy and foreign market performance. Findings Marketing strategy was found to mediate the relationship between entrepreneurial orientation and networking capability and foreign market performance, while foreign market performance is affected by entrepreneurial orientation and marketing strategy. Research limitations/implications Research on emerging market multinationals can be merged with that of born globals to augment our understanding of how early internationalizers from emerging markets perform in foreign markets. Originality/value This study is among the few focusing on born globals in emerging markets, which face the difficulties of newness and limited resources, as well as characteristics of emerging markets, such as institutional voids.

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Bodur, Muzaffer, and S. Tamer Cavusgil. "Export Market Research Orientations of Turkish Firms." European Journal of Marketing 19, no. 2 (February 1985): 5–16. http://dx.doi.org/10.1108/eum0000000004754.

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Boddy, Clive Roland. "Causality in qualitative market and social research." Qualitative Market Research: An International Journal 22, no. 3 (June 10, 2019): 405–13. http://dx.doi.org/10.1108/qmr-02-2018-0027.

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Purpose Academic qualitative researchers have been criticized for rejecting the idea that their research can establish causality while market and social researchers, with their realist and pragmatic approach to research, take for granted that it can. This paper aims to explore the ability of qualitative research to determine cause and effect in terms of market and social phenomena. Design/methodology/approach The literature on causality in qualitative research is reviewed and discussed. The discussion is further informed by the author’s own experience of undertaking commercial and academic market and social qualitative research over the past 33 years. Findings In qualitative market and social research, the determination of causality is often needed but rarely discussed. This paper explores this occurrence and brings to the fore, via discussion and the use of example, the ways in which causality can be determined by qualitative research. Practical implications A determination of what events bring about predictable changes in social and market environments can be established via qualitative research particularly at a probabilistic level of causality. This implies that policymakers should give a greater emphasis to qualitative findings than then sometimes do at the moment. Originality/value Causality in market and social research is rarely discussed by practitioners but is nevertheless a premise of much of the qualitative research that is undertaken. This paper is therefore distinctive in that it examines whether this premise is justifiable.

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Ballantyne, David. "Action research reviewed: a market‐oriented approach." European Journal of Marketing 38, no. 3/4 (March 2004): 321–37. http://dx.doi.org/10.1108/03090560410518576.

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Jenkins, Mark, and Malcolm McDonald. "Market segmentation: organizational archetypes and research agendas." European Journal of Marketing 31, no. 1 (February 1997): 17–32. http://dx.doi.org/10.1108/03090569710157016.

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McDevitt, Paul K., and Michael H. Small. "Proprietary market research: are online panels appropriate?" Marketing Intelligence & Planning 20, no. 5 (September 2002): 285–96. http://dx.doi.org/10.1108/02634500210441530.

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PRDIĆ, NEDELJKO, and SARA KOSTIĆ. "INTEGRATED MARKETING COMMUNICATIONS IN THE FUNCTION OF BAZAARS’ PROMOTION." Kultura polisa, no. 45 (July 3, 2021): 363–74. http://dx.doi.org/10.51738/kpolisa2021.18.2r.5.03.

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Bazaars are important topic in historical and also modern market approach, as one of the basic marketing channals for sale of agriculture products. Perception of bazaar markets in the future is not real without usage of integrated marketing communications in comuniaction with costumers. IMC enable for bazaars to make an efficient contact with consumers and other public, for the purpise of fullfiling busines aims of bazaars on market. Research results show that the efficiency of bussines is manifested in tactical integrated marketing communications. By experience method and methods of marketing research, we came to conclusion that integrated marketing communications may promote bazaars on the market using sinergy of different instruments. The conclusion is that IMK are much cheaper in comparison to mass comunications and ti is possible to promote bazaars on the market and stress their social role, using IMK.

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Nyukorong, Remy. "Conducting Market Research: An Aid to Organisational Decision Making." European Scientific Journal, ESJ 13, no. 10 (April 30, 2017): 1. http://dx.doi.org/10.19044/esj.2017.v13n10p1.

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As firms grow more and more in global markets, the role of reliable, verifiable, timely and high quality marketing research information to support decision-making becomes increasingly indispensable. The effectiveness and usefulness of decision-making is directly connected to the broad condition of the preferred sector(s) of the global market. To obtain complete information regarding the market entails designing and completing a significant number of activities arranged in logical sequence. Marketing research is the principal means by which firms comprehend existing and potential customers. Thus, this conceptual paper proposes a framework for accomplishing global market research ventures. In addition, the paper outlines a number of factors that should be taken into consideration by scholars who engage in global market research ventures. The factors represent the diversity of challenges that should be focussed on in conducting research globally. Specific attention is given to the nuances linked to data collection and analysis. Taking cognisance of the above, the informational core in the management of global firms should be assessed according to its value and role in world-wide marketing management. Lastly, technological advances should be integrated into the market research process in order to ease and accelerate research performed across national borders.

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Harrison, Debbie, and Hans Kjellberg. "How users shape markets." Marketing Theory 16, no. 4 (July 31, 2016): 445–68. http://dx.doi.org/10.1177/1470593116652004.

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The purpose of this article is to elaborate conceptually on the user–market relationship. Existing research reports a limited user–market relationship, which simultaneously exaggerates and underplays user influence on markets. Assuming a constructivist market studies (CMS) perspective, we argue that the scope of the user–market relationship is broader than developing offers and uses. We conceptualize market shaping as five interrelated subprocesses in which users may be involved as agents: qualifying goods, fashioning modes of exchange, configuring actors, establishing market norms and generating market representations. The extent of user influence in these subprocesses is likely to vary both within a specific market and across markets. By identifying conditions conducive to user involvement in each subprocess, we lay the foundation for empirical research into how users shape markets.

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Galchynska, Julia. "Methodogical frameworks of marketing research in the bioenergy market." Annals of Marketing Management and Economics 3, no. 1 (June 30, 2017): 5–11. http://dx.doi.org/10.22630/amme.2017.3.1.1.

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The paper summarises and analyzes the methodological bases of marketing research of the bioenergy market. One of the key elements of such research is the study of the environment in which the biofuel manufacturer operates. The article examines SWOT and PEST analyses as marketing research methods and tools of Ukraine’s bioenergy market. The process of implementing marketing research in the biofuels market is investigated, and the impact of macro factors on the results of current and future activities of the industry is considered and evaluated. environment in which the biofuel manufacturer operates. The article examines SWOT and PEST analyses as marketing research methods and tools of Ukraine’s bioenergy market. The process of implementing marketing research in the biofuels market is investigated, and the impact of macro factors on the results of current and future activities of the industry is considered and evaluated.

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Antonova, Irina, Anna Vesnina, and Vladislav Shadrin. "Dietary Supplements Market Research." Food Processing: Techniques and Technology 50, no. 3 (October 12, 2020): 503–14. http://dx.doi.org/10.21603/2074-9414-2020-3-503-514.

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Introduction. The market of dietary supplements is actively developing due to the general deterioration of public health and the fact degenerative diseases affect younger population. Functional foods and biologically active additives can prevent and treat various pathological processes. Unlike pharmaceuticals, they provoke neither addiction nor allergic reactions and do not accumulate in the human body. Therefore, consumer interest in dietary supplements is a relevant research issue. The research objective was to conduct marketing research in order to study the current state of the market of dietary supplements. Study objects and methods. This research was based on a systematic approach and abstract-logical, statistical-economic, and graphical methods. Results and discussion. The marketing research made it possible to classify biologically active additives on the pharmaceutical market of Kemerovo (Russia). The market included 45 organizations and 15 brands. A sociological survey of 100 respondents revealed that the younger participants were familiar with the concept of dietary supplements. All respondents monitored the state of their health; however, their attitude to functional food additives was quite neutral. They used supplements for general health promotion and to solve particular problems, e.g. acne. On average, they took one course of administration per year based on medical prescriptions and recommendations of close relatives. The survey identified the most popular brands and producers of dietary supplements in Kemerovo. Most supplements were purchased in pharmacies and specialized stores. Packaging appeared to be the least important factor that affected the consumer behavior. The paper introduces some recommendations on attractive packaging. Conclusion. Biologically active additives replenish the necessary amount of nutrients to maintain health, which makes them a popular product on Kemerovo market. Further study is required, despite the obvious benefits of functional additives.

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Lipner, William E. "The Future of Online Market Research." Journal of Advertising Research 47, no. 2 (June 2007): 142–46. http://dx.doi.org/10.2501/s002184990707016x.

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Ganesh, Gopala K. "The Market Research Laboratory: The Addition of One Credit Hour to the Undergraduate Market Research Class." Journal of Marketing Education 11, no. 2 (August 1989): 41–47. http://dx.doi.org/10.1177/027347538901100207.

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Golder, Peter N., and Gerard J. Tellis. "Pioneer Advantage: Marketing Logic or Marketing Legend?" Journal of Marketing Research 30, no. 2 (May 1993): 158–70. http://dx.doi.org/10.1177/002224379303000203.

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Several studies have shown that pioneers have long-lived market share advantages and are likely to be market leaders in their product categories. However, that research has potential limitations: the reliance on a few established databases, the exclusion of nonsurvivors, and the use of single-informant self-reports for data collection. The authors of this study use an alternate method, historical analysis, to avoid these limitations. Approximately 500 brands in 50 product categories are analyzed. The results show that almost half of market pioneers fail and their mean market share is much lower than that found in other studies. Also, early market leaders have much greater long-term success and enter an average of 13 years after pioneers.

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Broberg, Morten. "Market Research in Poland." Journal of Euromarketing 4, no. 1 (March 3, 1995): 63–81. http://dx.doi.org/10.1300/j037v04n01_05.

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Huang, Yuan Hui. "Research on the Network Micro-Blog Public Welfare Communication System." Applied Mechanics and Materials 687-691 (November 2014): 4556–59. http://dx.doi.org/10.4028/www.scientific.net/amm.687-691.4556.

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Marketing is a series of market-related business activities in the business in a changing market environment and it is to adapt, to stimulate and satisfy consumer demand. It is not only important for enterprise business activities, but also the important basic business functions. On the one hand, companies can understand the market through marketing of consumer demand, contact a close relationship with target consumers, businesses and the market and to better meet the market needs of consumers; on the other hand, corporate prove product development through market, expanding demand and increase sales through marketing advertising, marketing and so on, so that improve consumer acceptance of new products, new technologies, and tap the potential demand, expanding the real needs and achieve business targets.

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Journal articles on the topic 'Marketing and Market Research'

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