Academic literature on the topic 'Marketing and Market Research'
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Journal articles on the topic "Marketing and Market Research"
McGuire, Christine. "Reviews : Marketing market research." Health Education Journal 50, no. 3 (September 1991): 150–51. http://dx.doi.org/10.1177/001789699105000317.
Full textBreze, Olga, Vladimir Breze, Natalya Gryaznova, and Aleksander Angersbah. "MARKET CAPACITY AS THE BASIS OF MARKETING RESEARCH FOOD MARKET OF KEMEROVO REGION." Foods and Raw Materials 3, no. 1 (July 1, 2015): 132–39. http://dx.doi.org/10.12737/11246.
Full textMASHOSHYNA, Nataliia, Viacheslav PURIKHOV, and Vlasta SHVAHIREVA. "The role of international marketing research today." Economics. Finances. Law, no. 12/2 (December 29, 2020): 15–17. http://dx.doi.org/10.37634/efp.2020.12(2).3.
Full textTanasychuk, Alona, Inna Yatsyuk, and Artur-Pavlo Bunko. "Marketing Research of Ukrainian Walnut Market." Modern Economics 21, no. 1 (June 30, 2020): 204–12. http://dx.doi.org/10.31521/modecon.v21(2020)-32.
Full textBuriak, Ruslan, Maryna Rudenko, and Ihor Chornodid. "MARKETING RESEARCH OF TABLE EGGS MARKET." Baltic Journal of Economic Studies 4, no. 4 (September 2018): 69–75. http://dx.doi.org/10.30525/2256-0742/2018-4-4-69-75.
Full textŚniegocka - Łusiewicz, Małgorzata. "Market basket analysis in marketing research." Equilibrium 2, no. 1 (June 30, 2009): 115–23. http://dx.doi.org/10.12775/equil.2009.011.
Full textКазначеева, Светлана Николаевна. "MARKETING RESEARCH IN THE PIZZERIA MARKET." Вестник Тверского государственного университета. Серия: Экономика и управление, no. 2(54) (June 25, 2021): 68–79. http://dx.doi.org/10.26456/2219-1453/2021.2.068-079.
Full textSemenda, D., E. Semenda, and O. Semenda. "MARKETING RESEARCH OF GRAIN MARKET CONDITIONS." Agrosvit, no. 1-2 (January 29, 2021): 56. http://dx.doi.org/10.32702/2306-6792.2021.1-2.56.
Full textCowan, David. "Understanding in Market Research." Marketing Intelligence & Planning 11, no. 11 (November 1993): 9–14. http://dx.doi.org/10.1108/02634509310046106.
Full textKjellberg, Hans, Kaj Storbacka, Melissa Akaka, Jennifer Chandler, John Finch, Sara Lindeman, Helge Löbler, Katy Mason, Janet McColl-Kennedy, and Suvi Nenonen. "Market futures/future markets: Research directions in the study of markets." Marketing Theory 12, no. 2 (May 17, 2012): 219–23. http://dx.doi.org/10.1177/1470593112444382.
Full textDissertations / Theses on the topic "Marketing and Market Research"
Sobbizadeh, Hibel. "Mobile Broadband: A Market Research." Thesis, Högskolan i Gävle, Avdelningen för ekonomi, 2011. http://urn.kb.se/resolve?urn=urn:nbn:se:hig:diva-8727.
Full textYoung, Murray A. "Perceptual dispersion in a competitive market." Connect to resource, 1988. http://rave.ohiolink.edu/etdc/view.cgi?acc%5Fnum=osu1262695111.
Full textKamvysselis, Maria Ioannis 1976. "Design for marketing : interactive market research tools." Thesis, Massachusetts Institute of Technology, 2001. http://hdl.handle.net/1721.1/89332.
Full textBuys, Stefan. "Market needs analysis for Turnkey automation project based organisation in the Eastern Cape." Thesis, Nelson Mandela Metropolitan University, 2014. http://hdl.handle.net/10948/d1021170.
Full textCourtney-Wildman, Vyvyan P. "Co-operative market research in the Garden Industry Manufacturers Association." Thesis, Aston University, 1985. http://publications.aston.ac.uk/15116/.
Full textMustonen, Ruusa, and Hanna-Riikka Jokiperä. "CAN Europe - Market Research of Sweden." Thesis, Mälardalen University, School of Sustainable Development of Society and Technology, 2009. http://urn.kb.se/resolve?urn=urn:nbn:se:mdh:diva-6633.
Full textAbstract
Date: May 15, 2009
Course: Master thesis, EFO705
Authors: Hanna Jokiperä 800218-T108, hja08001@student.mdh.se
Ruusa Mustonen 830711-P263, rmn08001@student.mdh.se
Tutor: Tobias Eltebrandt
Title: CAN Europe – Market Research of Sweden
Strategic question: How can CAN Europe launch the internationally standardised vocational skills assessment tests successfully to Sweden? The purpose of this master thesis is to provide the company with comprehensive information about the Swedish market and to suggest ways to implement the launching process.
Research questions:
- What are the characteristics of the Swedish labour and recruitment market?
- Are the Swedish companies interested in using CAN Europe’s tests?
- What would be the suitable marketing mix when entering the Swedish market?
Methods: Besides the comprehensive collection of secondary data, the primary data was collected by the means of an open-ended questionnaire among large companies and recruitment agencies in Sweden. The research was conducted in order to gather in-depth information about the recruitment field in Sweden.
Conceptual Framework: Theories of ‘The International Marketing Task’, ‘The Country Notebook’ and ‘The Market entry plan’ were used. Theories and concepts were chosen for the purpose that they would support each other and could be used by combining them when making the analysis of the findings.
Conclusion: According to the study, Sweden seems to be highly potential country for CAN Europe to enter since the relevant aspects for successful launch exist in the market i.e. in terms of companies’ interest and needs, and the characteristics of the skills assessment and recruitment market in Sweden.
Key Words: Market entry plan, marketing mix, international launch, market research, skills assessment, recruitment, blue-collar
Catterall, Miriam. "Focus groups in market research : theory, method and practice." Thesis, University of Ulster, 2001. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.369987.
Full textShmidt, Melinda Sue. "Preferences Among Tween Girls: Market Research and Customer Satisfaction Data for Fashion Retailers." The Ohio State University, 2005. http://rave.ohiolink.edu/etdc/view?acc_num=osu1420209355.
Full textPereira, Beatriz de Castro Sebastião. "Pesquisa etnográfica em marketing." Universidade de São Paulo, 2008. http://www.teses.usp.br/teses/disponiveis/12/12139/tde-03092008-115700/.
Full textConsumer behavior studies entail complex situations that are not simple to understand by quantitative research techniques. Recently there is an enhancement in the use of qualitative methods to help interpret the individual and the group in their behaviors. In business and marketing researchers with qualitative work are increasingly using techniques, and methods that are common in sociology, anthropology, and psychology which have suitable developments to these areas of knowledge. Ethnography originated from anthropology and sociology with group approaches seems to be a good tool to marketing studies. This work discusses how ethnography was originated and developed as a research methodology in anthropology and to show how its use was extended to other areas of knowledge, specifically in marketing. The evolution of ethnography in the academic and applied research universes is emphasized, as well as how the methodology was adapted to be used in consumer behavior studies. The study focus on the uses and limitations of ethnographic research in marketing. This is made by an essay based on analytical and descriptive bibliographic research, complemented by in depth interviews with professionals that use or know the methodology applied to marketing. The conclusion is that the method is adequate in marketing research if applied with methodological rigor. This kind of research has the advantage of revealing why some behaviors related to the reference group occur, what is not possible with other research approaches. The methodology presents more benefits when the consumer behavior is strongly related with cultural characteristics of the group that the consumer belongs.
Williams, L. E. "International marketing relationships : an alternative view." Lincoln University, 2001. http://hdl.handle.net/10182/2093.
Full textBooks on the topic "Marketing and Market Research"
Birn, Robin. Market research. Oxford, U.K: Capstone Pub., 2002.
Find full textDoman, Don. Market research made easy. 2nd ed. Bellingham, WA: Self-Counsel Press, 2002.
Find full textCulkin, Nigel. Market research. Leicester: Market Research Centre, LeicesterBusiness School, De Montfort University, 1996.
Find full textSociety, Market Research, ed. Business to business market research: Understanding and measuring business markets. London: Kogan Page, 2005.
Find full textIreton, Donna S. Internet-based market research. [Arlington, Va. (2800 Shirlington Rd., Suite 800, Arlington 22206)]: Advanced Systems Development, Inc., 1998.
Find full textKinnear, Thomas C. Marketing research: An applied approach. 2nd ed. Auckland: McGraw-Hill, 1985.
Find full textKinnear, Thomas C. Marketing research: An applied approach. Maidenhead: McGraw-Hill, 1988.
Find full textKinnear, Thomas C. Marketing research: An applied approach. 4th ed. New York: McGraw, 1991.
Find full textDillon, William R. Marketing research in a marketing environment. 3rd ed. Burr Ridge, Ill: Irwin, 1994.
Find full textJ, Madden Thomas, and Firtle Neil H, eds. Marketing research in a marketing environment. 2nd ed. Homewood, IL: Irwin, 1990.
Find full textBook chapters on the topic "Marketing and Market Research"
Baker, Susan. "Market Research." In Marketing Management, 96–109. London: Macmillan Education UK, 2000. http://dx.doi.org/10.1007/978-1-137-26638-5_7.
Full textCartwright, Roger. "Market research." In Mastering Marketing management, 69–88. London: Macmillan Education UK, 2002. http://dx.doi.org/10.1007/978-1-137-06985-6_4.
Full textTurcotte, André, and Jennifer Lees-Marshment. "Political market research." In Political Marketing, 53–85. Third edition, Revised edition. | New York : Routledge, 2019. | “Second edition published by Routledge 2014”—T.p. verso.: Routledge, 2019. http://dx.doi.org/10.4324/9781351136907-3.
Full textZimmerman, Alan, and Jim Blythe. "Market research." In Business to Business Marketing Management, 83–108. Abingdon, Oxon ; New York, NY : Routledge, 2017.: Routledge, 2017. http://dx.doi.org/10.4324/9781315564098-6.
Full textCooper, John, and Peter Lane. "Market Appraisal: Research." In Practical Marketing Planning, 39–45. London: Macmillan Education UK, 1997. http://dx.doi.org/10.1007/978-1-349-25551-1_4.
Full textWest, Chris. "Market Research on the Internet." In Marketing Research, 109–37. London: Macmillan Education UK, 1999. http://dx.doi.org/10.1007/978-1-349-14681-9_12.
Full textDavies, Peter, and David Pardey. "Commissioned Market Research." In Making Sense of Marketing, 46–98. London: Macmillan Education UK, 1990. http://dx.doi.org/10.1007/978-1-349-21129-6_3.
Full textFlint, Daniel J., Paola Signori, and Susan L. Golicic. "Market Research." In Contemporary Wine Marketing and Supply Chain Management, 131–49. New York: Palgrave Macmillan US, 2016. http://dx.doi.org/10.1057/9781137492432_9.
Full textWaterworth, Derek. "Market and Marketing Research." In Marketing for the Small Business, 98–131. London: Macmillan Education UK, 1987. http://dx.doi.org/10.1007/978-1-349-18881-9_6.
Full textTunca, Burak. "Marketing and Market Research." In Consumer Perception of Product Risks and Benefits, 383–407. Cham: Springer International Publishing, 2017. http://dx.doi.org/10.1007/978-3-319-50530-5_21.
Full textConference papers on the topic "Marketing and Market Research"
Savych, Oleksandr, and Tetiana Shkoda. "The concept of marketing efforts consolidation at the global car market." In 11th International Scientific Conference „Business and Management 2020“. VGTU Technika, 2020. http://dx.doi.org/10.3846/bm.2020.542.
Full textRen, Haijuan. "Research on Leisure and Fitness Business Marketing and Market Structure." In 2016 International Conference on Economy, Management and Education Technology. Paris, France: Atlantis Press, 2016. http://dx.doi.org/10.2991/icemet-16.2016.247.
Full textHerrmann, Markus, and Laura Hoyden. "Applied Webscraping in Market Research." In CARMA 2016 - 1st International Conference on Advanced Research Methods and Analytics. Valencia: Universitat Politècnica València, 2016. http://dx.doi.org/10.4995/carma2016.2016.3131.
Full textRozhkov, Alexander, Maria Smirnova, and Vera Rebiazina. "MEASURING CUSTOMER ORIENTATION IN RUSSIAN MARKET: RESULTS OF EMPIRICAL RESEARCH." In Bridging Asia and the World: Globalization of Marketing & Management Theory and Practice. Global Alliance of Marketing & Management Associations, 2014. http://dx.doi.org/10.15444/gmc2014.05.10.07.
Full texthong, Zhu. "Research on Market Development of Communication Operators Based on Internet Marketing." In 2020 International Conference on Computer Communication and Network Security (CCNS). IEEE, 2020. http://dx.doi.org/10.1109/ccns50731.2020.00031.
Full textMi, Xue. "Analysis of Chinese Entry-luxury Market and Research of Marketing Strategy." In 3rd International Conference on Science and Social Research (ICSSR 2014). Paris, France: Atlantis Press, 2014. http://dx.doi.org/10.2991/icssr-14.2014.122.
Full textLominashvili-Pruidze, M. S., M. E. Akhvlediani, and T. E. Gugeshashvili. "MARKETING RESEARCH AND SWOT ANALYSIS OF TOURISM MARKET IN IMERETI REGION." In III International Conference on Economic Sciences "Functioning of economic systems in the global world". Prague: Premier Publishing s.r.o., 2018. http://dx.doi.org/10.29013/iii-conf-economy-pp-3-54-62.
Full textDu, Yating. "Research on Influence of Online Group-Buying Marketing on the Market." In 2017 9th International Economics, Management and Education Technology Conference (IEMETC 2017). Paris, France: Atlantis Press, 2017. http://dx.doi.org/10.2991/iemetc-17.2017.31.
Full textKe, Hong, and Lingyang Li. "Research on the Development of Chinese market Based on 4Ps Marketing Mix." In 2015 International Conference on Education Technology, Management and Humanities Science (ETMHS 2015). Paris, France: Atlantis Press, 2015. http://dx.doi.org/10.2991/etmhs-15.2015.28.
Full textLi, Yuanyuan. "Research on Huawei Mobile Phone Marketing Strategy Based on Market Segmentation Theory." In Proceedings of the 5th Annual International Conference on Social Science and Contemporary Humanity Development (SSCHD 2019). Paris, France: Atlantis Press, 2019. http://dx.doi.org/10.2991/sschd-19.2019.69.
Full textReports on the topic "Marketing and Market Research"
Choi, Yun-Jung. Stock Market Analysis in Fashion Marketing Class. Ames: Iowa State University, Digital Repository, 2013. http://dx.doi.org/10.31274/itaa_proceedings-180814-754.
Full textde Vargas, Teresa. Extending operations research to social marketing programs. Population Council, 2001. http://dx.doi.org/10.31899/rh4.1132.
Full textKraynova, O. S., and M. Ketrar. Marketing analysis of the market for online tourism and related services. Ljournal, 2016. http://dx.doi.org/10.18411/kray-2016-artc-00066.
Full textCarpenter, Brandon, Nick Howell, and Mark Honeyman. Marketing Local Fresh Producefrom a University Research Station. Ames: Iowa State University, Digital Repository, 2016. http://dx.doi.org/10.31274/farmprogressreports-180814-40.
Full textLapolla, Kendra-Louise, and Doreen Burdalski. Targeting the Baby Boomer Market: A Collaborative Marketing and Design Branding Project. Ames: Iowa State University, Digital Repository, 2013. http://dx.doi.org/10.31274/itaa_proceedings-180814-655.
Full textMcKittrick, Susan. Survey Shows Data-Driven Marketing Improves Sales Productivity and Market Share…Yes! Boston, MA: Patricia Seybold Group, May 2011. http://dx.doi.org/10.1571/sa05-26-11cc.
Full textKnetter, Michael. Is Price Adjustment Asymmetric?: Evaluating the Market Share and Marketing Bottlenecks Hypothesis. Cambridge, MA: National Bureau of Economic Research, September 1992. http://dx.doi.org/10.3386/w4170.
Full textNeumark, David. Experimental Research on Labor Market Discrimination. Cambridge, MA: National Bureau of Economic Research, February 2016. http://dx.doi.org/10.3386/w22022.
Full textWerling, Eric. Building America Research-to-Market Plan. Office of Scientific and Technical Information (OSTI), November 2015. http://dx.doi.org/10.2172/1226785.
Full textBailey, Robert M., James A. Hoskins, James R. Multari, Lancaster Jr., Strackbein Anita R., and Mary E. Educator Market Research: In-depth Interviews. Fort Belvoir, VA: Defense Technical Information Center, November 2001. http://dx.doi.org/10.21236/ada416290.
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