Journal articles on the topic 'Marketing and logistics support'
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Polishchuk, Iryna, Yuriy Dovhan, and Iryna Korol. "LOGISTICS AND MARKETING SUPPORT IMPROVEMENT IN THE EXPORT SUPPLY CHAIN." INNOVATIVE ECONOMY, no. 5-6 (2021): 99–104. http://dx.doi.org/10.37332/2309-1533.2021.5-6.14.
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Purpose. The purpose of the article is to clarification of approaches to the improvement of logistics and marketing support of managing the oil and fat export supply chain. Methodology of research. Theoretical and methodological basis of the study has been formed by the scientific works of domestic and foreign scientists in the field of logistics and marketing (to identify scientific approaches to marketing and logistics management of export supply chain management), methods of critical, systematic and comparative analysis (to analyze the features of marketing and logistics management of export oil and fat supply chain), methods of graphical analysis (to clearly display the research results), as well as the abstract and logical method (for the logical generalization of theoretical principles and formulation of research conclusions). Findings. It has been formed that the global situation in the oil and fat market, consumer preferences and tastes in the world are changing dynamically and pose new challenges to companies that can be addressed by gaining more sustainable competitive advantages than those already gained due to the marketing- and logistics-oriented approaches to business activity. It is determined that logistics and marketing are defined as the main orientations of management in a company and interpreted in the real sense as significant spheres of functional and integrated processes in company, and in a modern company marketing must be logistic, logistics must be a marketing one. It is established that a key position in the export supply chain of oil and fat products is occupied by the consumer. It is proved that one of the possible directions of effective consideration of market challenges is the logistization of the marketing activity of oil and fat enterprises and the use of integrated marketing logistics. It is substantiated that formation of sustainable competitive advantages of oil and fat companies in the global supply chains is possible due to the development of marketing-mix that will include marketing and logistics components. Originality. Theoretical and methodological principles have been deepened and of scientific and applied recommendations for improving the logistics and marketing support of export supply chain management have been developed. In particular, a logistics scheme for the export chain of oil and fat supply has been developed, which, in contrast to the existing ones, involves the use of river transport, which will reduce logistics costs, improve logistics services and increase customer satisfaction. Practical value. The results of the study can be implemented in the practice of managing export supply chains of domestic enterprises, which will increase the efficiency of export activities by reducing logistics costs, improving the level of logistics services and increasing the degree of customer satisfaction. Key words: logistics support, marketing support, export, supply chain, oil and fat.
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Ab Talib, Mohamed Syazwan, Abu Bakar Abdul Hamid, and Thoo Ai Chin. "Can halal certification influence logistics performance?" Journal of Islamic Marketing 7, no. 4 (November 14, 2016): 461–75. http://dx.doi.org/10.1108/jima-02-2015-0015.
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Purpose The purpose of this paper is to establish the halal certification–logistics performance relationship by means of developing a theoretical model and to suggest areas for future research undertakings. The relationship between various forms of certification and logistics performance has been reported in many logistics literature. However, there is paucity in research concerning the relationship between halal certification and logistics performance. Design/methodology/approach The literature representing the concept of halal, halal logistics, institutional support and logistics performance are synthesised to develop a framework. Two distinguished management theories, namely, the resource-based view (RBV) and institutional theory, set the foundation of the proposed theoretical framework. Findings The paper suggests that proper application of resources, in this case halal certification, could positively influence logistics performance. The paper asserts that governmental factors act as the moderator between the halal certification–logistics performance relationship, or could directly influence logistics performance. Research limitations/implications The paper presents a synthesis of previously unconnected variables of halal certification and logistics performance, and integrates the RBV and institutional theories as the basis for a theoretical framework. However, the proposed theoretical framework requires further validation through the supports of additional empirical research. Practical implications Apart from implementing halal certification as a tool to gain business legitimacy, the paper offers insights to logistics service provider as to how halal certification can be used as a mechanism to improve organisational performance, particularly logistics performance. Originality/value This paper is one of the first to establish the relation between halal certification and logistics performance and highlights the prominent role of government support as an independent and moderating factor. It constitutes a preliminary argument that entices research within the halal certification and halal logistics spectrum.
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Popova, Nadezhda. "Marketing support of enterprises development in transport and logistics cluster." Socio-Economic Research Bulletin, no. 3(58) (October 27, 2015): 187–97. http://dx.doi.org/10.33987/vsed.3(58).2015.187-197.
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Kryveshchenko, Viktoria, and Alla Iakovenko. "Marketing support for investment efficiency in logistics of industrial enterprises." Economy and Entrepreneurship, no. 42 (July 10, 2019): 65–73. http://dx.doi.org/10.33111/ee.2019.42.kryveshchenkov_iakovenkoa.
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NYZHNYK, Victor, Vitaliy SHARKO, and Olga GROMOVA. "FORMATION OF MARKETING AND LOGISTICS SYSTEM OF INDUSTRIAL ENTERPRISE." HERALD OF KHMELNYTSKYI NATIONAL UNIVERSITY 298, no. 5 Part 1 (October 4, 2021): 12–17. http://dx.doi.org/10.31891/2307-5740-2021-298-5(1)-2.
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Marketing and logistics are two such areas, the synergy of achieving the goals of which opens up competitive potential for the company, increases the profit margin and keeps the company’s brands in the field of customer loyalty. Modern European, American and domestic scientific developments have been thoroughly proven and disclosed in numerous publications by scientists and practitioners. However, given the globalization process, resource constraints, automation and other features of today’s Ukrainian business environment, management tools of American and European practitioners can not fully meet the needs of entrepreneurship in Ukraine. The article reveals the basic criteria of relationship between marketing and logistic. The formation mechanism of marketing and logistic system at the enterprise is provided. The recommendations of organization balanced marketing and logistic system at the enterprise for a functional sign are formulated. It is proved that the introduction of marketing and logistics services at the enterprise is most appropriate to carry out the joint efforts of enterprise management and consultants. Moreover, the task of consultants should include, on the one hand, methodological support for the restructuring of sales, marketing, logistics, and on the other hand – training the management team to modern approaches and methods of implementing marketing and logistics system in the enterprise as a whole.
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Schrady, David, and David Wadsworth. "Naval Combat Logistics Support System." Journal of the Operational Research Society 42, no. 11 (November 1991): 941. http://dx.doi.org/10.2307/2583215.
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Schrady, David, and David Wadsworth. "Naval Combat Logistics Support System." Journal of the Operational Research Society 42, no. 11 (November 1991): 941–48. http://dx.doi.org/10.1057/jors.1991.184.
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Milichovský, František. "An Impact of Reverse Logistics Activities on Marketing Communication." Acta Universitatis Agriculturae et Silviculturae Mendelianae Brunensis 65, no. 2 (2017): 669–78. http://dx.doi.org/10.11118/actaun201765020669.
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The topic of reverse logistics has become very actual due the requirements of highly competitive market. This importance is made by significance of condition for environment-friendly production and purchasing around the world. Individual activities, which are included in reverse logistics, support entrepreneurs in their competitiveness to other companies and to own customers. The objective of the paper is to find relationship between marketing communication tool and activities of reverse logistics on behaviour of final customers in Czech Republic. A theoretical background from the area of reverse logistics supports this approach with data from primary research collected by the author. A data from primary research was used. The entire primary research focused on the evaluation of customers’ perception in the area of reverse logistics in the Czech Republic by a questionnaire survey. Sample population was created by 1266 consumers’ respondents, which were chosen in random way. There were returned questionnaires from 332 respondents. Questionnaire itself was distributed by only platform, during June 2016. The research itself was aimed at a random chosen group of people in the Czech Republic. Findings of the research shows connection of individual activities of reverse logistics and individual communication tools, which are well-accepted on customer side. The result of the research can be used for the companies that operate in the Czech or Central European market.
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Tang, Yuk Ming, Ka Yin Chau, Duo Xu, and Xiaoyun Liu. "Consumer perceptions to support IoT based smart parcel locker logistics in China." Journal of Retailing and Consumer Services 62 (September 2021): 102659. http://dx.doi.org/10.1016/j.jretconser.2021.102659.
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Kasian, Serhii. "MARKETING STRATEGIC PLANNING, PRICING, MARKETING OF EVENTS IN THE FIELD OF HIGH-TECH ENTERPRISES ENERGY SAVING." HERALD OF KHMELNYTSKYI NATIONAL UNIVERSITY 298, no. 5 Part 1 (October 4, 2021): 298–303. http://dx.doi.org/10.31891/2307-5740-2021-298-5(1)-52.
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The creation of regional centers of standardization in the field of distribution and use of energy flows of an alternative type contributes to the consistency of the quality of energy supply and logistics services of high-tech enterprises (HTP) and housing and communal services (housing). The integrated combination of the latest forms of marketing communications and logistics service is based on the interaction and interpenetration of important types of marketing activities of industrial enterprises during the movement of resource flows in global and regional value chains focused on sustainable development. Logistics service contributes to a fuller adaptation of the vector of goods supply of enterprises to the demands of potential segments of the target market. Innovative and technological development encourages the constant improvement of means and methods of communication support of logistics services. The implementation of a set of business opportunities aimed at creating joint high-tech projects in the areas of technology transfer and commercialization of innovations is possible through the comprehensive integration of education, science and business. Theoretical and methodological components of marketing strategic planning, pricing, organization of marketing of energy saving events at high-tech enterprises were investigated. It is determined that the budgeting of marketing communications, taking into account the integrated application of unconventional marketing communications tools, pricing methods that focus on demand and competition, contributes to good training and clarification to social and economic agents, authorities, and the public. The feasibility of using innovative energy-saving technologies based on alternative energy sources is explained. It has been established that marketing energy-saving values of high-tech enterprises lie in the formation of marketing values for consumers, which creates competitive advantages in faster and more complete satisfaction of consumer needs. The concept of “marketing value” is developed, which reflects the impact of relational tools of cholistic marketing on communication support and logistical support for interaction with economic agents, stakeholders, consumers, which leads to the intensive formation of marketing values among noted interaction entities. Marketing communication motivational and behavioral components of high-tech enterprises are highlighted. The marketing activity of “BIZON-TEH 2006” enterprise was analyzed, which has many years of experience in the agricultural market of Ukraine, is included in the TOP-3 of the largest distribution of seeds and fertilizers.
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Kostrov, A. V., V. F. Kornyushko, S. Kaybullaeva, and O. M. Nikolaeva. "INFORMATIONAL AND ALGORITHMIC SUPPORT FOR DISTRIBUTION AND MARkETING LOGISTICS CONTROL SySTEMS OF PHARMACEUTICAL ENTERPRISES." Fine Chemical Technologies 12, no. 3 (June 28, 2017): 87–94. http://dx.doi.org/10.32362/2410-6593-2017-12-3-87-94.
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Informational models and control algorithms models for separate functional modules of the pharmaceutical enterprises distribution and supply logistics management are considered in the article. The possibility of such modules management by means of ERP class integrated information systems is shown. Drug procurement management algorithms implemented with the help of ERP and based on the ABC/XYZ analysis methodology, algorithms and informational models for pharmaceutical companies’ logistic system of inventory management in warehouses are proposed. Algorithms, mathematical and information models for the logistic control system of stocks in warehouses with medicinal preparations at pharmaceutical enterprises are proposed. The scheme of the organization of the current incoming control of medicinal preparations in the finished goods warehouse is considered. Functional models are presented in IDEF0 notation for describing management systems based on ERP in distribution and marketing logistics systems in pharmaceutical companies. Examples are given of constructing graphic IDEF0-models, for describing business processes in drug prediction systems (LS) and quality control of incoming products. The analysis of modern ERP-systems is carried out, and their main features and directions of development are revealed, which is the most important step when working in any field of activity.
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Pandey, Neeraj, and Sandesha Shinde. "V-Xpress: B2B marketing in the logistics industry." Emerald Emerging Markets Case Studies 9, no. 1 (March 18, 2019): 1–23. http://dx.doi.org/10.1108/eemcs-05-2018-0079.
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Learning outcomes The learning objectives of this case study are to understand business-to-business (B2B) marketing in a logistics organization; apply go-to-market (GTM) strategy in the logistics industry; design B2B distribution strategy so as to enhance geographic penetration; and develop digital marketing strategies in the logistics industry. Case Overview/Synopsis V-Xpress is a leading B2B player in the express cargo category in the Indian logistics industry. In March 2017, Sachin Nair, Head of V-Xpress Marketing, was presenting three different GTM strategies to the CEO for the new Assured Timely Movement services. He wanted CEO views on each of them so that he can choose the best one. Sachin was also trying to find a solution to backhaul problem in eastern India. The resolution of this problem would have helped V-Xpress to become a truly pan-India B2B logistics company. Sachin was also revamping the digital marketing strategy as part of ambitious V-Xpress marketing strategy. These initiatives were taken as part of CEO’s vision for reaching annual revenue of INR 10bn by 2020. Sachin was thinking about various options so as to implement these changes with least investments. Complexity academic level This case study can be used in B2B marketing, marketing management and marketing strategy course of an MBA program. Supplementary materials Teaching Notes are available for educators only. Please contact your library to gain login details or email support@emeraldinsight.com to request teaching notes. Subject code CSS: 8: Marketing
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Птащенко, Олена В., and Дарина Є. Архипова. "ОСОБЛИВОСТІ ЛОГІСТИЧНОГО ПРОЦЕСУ В СУЧАСНИХ УМОВАХ ГОСПОДАРЮВАННЯ." Bulletin of the Kyiv National University of Technologies and Design. Series: Economic sciences 141, no. 6 (July 14, 2020): 148–55. http://dx.doi.org/10.30857/2413-0117.2019.6.14.
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This study attempts to explore the components of the logistics process in modern business settings with a particular emphasis on the key role of logistics in enterprise development as well as provides insights on carrying out logistics activities in the context of accelerating globalization and integration processes. The article presents an overview of basic logistics tools and specific features of their application. It is emphasized that the key benefit of logistics is gained by using advanced information technology. It is argued that application of marketing logistics provides most efficient solutions to store and move goods to locations of sales and consumption. Apart from that, the research findings have revealed that even in case of high logistics costs, the implementation of high-quality logistics programs offers competitive advantages. Besides, logistics processes prove their critical importance for building an effective management system to meet consumers’ (customers’) demands and needs and facilitate commercialization of successful business performance. A conclusion is made that the availability of the company own logistics process contributes to gaining such benefits as: effective coordination of manufacturing and sales policies; improvement of marketing organizational structures and their optimization; providing better information support (speeding-up of information processing, implementation of the latest information technologies, application of optimal internet marketing tools); optimal use of human resources; legal support and building of reliable business relations in a partnership framework; absence of conflict of interests among the logistics process participants or reaching parity in relations based on mutual compromise; continuous improvement of marketing and management decision making in the company, etc.
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Navolokina, А. С. "Formation of Agro-Food Market Logistics." Management of Economy: Theory and Practice. Chumachenko’s Annals, no. 2020 (2020): 243–51. http://dx.doi.org/10.37405/2221-1187.2020.243-251.
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The article considers the concept of “agro-logistics”, as well as a generalized scheme of logistics of the agri-food market. The essence and state of material and information flows in Ukraine, which arise between the links of logistics of the agri-food market at all stages of supply, production and marketing of agro-industrial and food complexes, are described. The analysis of the Logistics Performance Index and the position of Ukraine in this international ranking is given, as well as the weaknesses of technological and information support of logistics links that operate in the modern system of sales of agricultural products.
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Syazwan Ab Talib, Mohamed, and Abu Bakar Abdul Hamid. "Halal logistics in Malaysia: a SWOT analysis." Journal of Islamic Marketing 5, no. 3 (September 2, 2014): 322–43. http://dx.doi.org/10.1108/jima-03-2013-0018.
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Purpose – The purpose of this strengths or weaknesses, and its external opportunities or threats (SWOT) analysis study on Halal logistics industry in Malaysia is to identify SWOT in the Halal logistics environment and to uncover strategies to leverage on the strengths and opportunities and rectifying the weaknesses as well as overcoming the threats. Design/methodology/approach – This study comprises two methods: literature review and interviews. Extensive literature reviews were obtained from leading databases and the articles recorded matches or related with the keywords. In addition, the respondents from the interviews consist of middle- and top-level managers with reputable knowledge, expertise and experience in the Logistics and Halal industry. After the literature was reviewed and information was transcribed from the interviews, reduction techniques were used to group and summarize the variables into the four SWOT categories. Findings – The SWOT categories, consisting of SWOT, are generated from the literature reviews and supported by the respondents’ views and vice versa. Examples of SWOT analyses done are as follows: strength (strong government support), weakness (inconsistent Halal definition), opportunity (Muslims’ population growth) and threat (no uniformity on Halal standards). Research limitations/implications – The SWOT analysis done for this study only demonstrates the internal and external environments and not the assumption that they are certain to be correct, as they contain every imaginable matter in relation to Halal logistics. Plus, the analysis done does not show how to achieve competitive advantage, merely as a guideline and the SWOT analysis done may be outdated as the environments are constantly changing. Practical implications – The study hopes to contribute in future studies and act as a guide for the Halal logistics players to have better understanding in their business environment. Originality/value – This study is the first of its kind, to incorporate SWOT and Halal logistics. Hence, this study will add in more value to the existing academic research done on SWOT analysis and broadening the Halal and logistics business understanding, not only in Malaysia but globally as well.
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Hashem, Tareq Nael. "Marketing Logistics in Reaching Organizational Excellence: Mediating Role of the European Foundation for Quality Management Excellence Model." Journal of Hunan University Natural Sciences 49, no. 4 (April 30, 2022): 137–50. http://dx.doi.org/10.55463/issn.1674-2974.49.4.14.
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This study is novel because it gathered between constructs of marketing logistics and reaching organizational excellence according to variables of the EFQM model. This hybrid gathering between constructs was not presented before – as far as the researcher knows – and it may help marketers and marketing managers in supporting marketing department efforts through the aid of excellence models, which may have the ability to increase the success factors of the marketing department. The current study aimed at examining the influence of marketing logistics dimensions (such as customer profiling, goods distribution, transportation, packaging & information, customer service, and reverse logistics) on organizational efforts in order to reach organizational excellence through the mediating influence of the European Foundation for Quality Management (EFQM) excellence model. The study adopted the quantitative approach through a questionnaire distributed to a total of 189 marketing managers or their representative within 591 food manufacturing and packaging organizations in Jordan. Through AMOS and SPSS, the study results accepted the central hypothesis. Therefore, it appeared that marketing logistics could aid organizational efforts to reach organizational excellence through the mediating influence of the EFQM excellence model. Among variables of marketing logistics adopted, the study referred that customer profiling was the most influential in supporting organizational efforts to reach excellence, followed directly by customer satisfaction. It indicated that all internal operations directed towards customers might help deliver the organization to excellence. In terms of mediating influence of EFQM excellence mode, the study indicated that marketing logistics unite with EFQM to support all sensitive areas of marketing strategies within an organization, which can develop results of EFQM efforts through supporting enablers. The study recommended the need for food manufacturing and packaging organization in Jordan to focus more on good distribution and transportation of their goods based on profiling their customer and locating high-demand areas.
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Solidor, Natalia, Svetlana Verytelnyk, and Heorhii Anikin. "Formation of marketing strategies of enterprises in the market of logistics services in the context of world trends." VUZF Review 6, no. 4 (December 27, 2021): 115–27. http://dx.doi.org/10.38188/2534-9228.21.4.13.
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The article considers the problems of formation of marketing strategies of enterprises in the market of logistics services in the context of global trends. It was carried out the analysis of global trends and the market of transport and logistics services of Ukraine. It was determined the contribution of the transport and logistics services sector to the economy of Ukraine. The volumes of the market of logistics services in Ukraine are analyzed and their dependence on tendencies of change of business activity in the industry, a situation in the field of foreign trade that is reflected in indicators of change of volume of the rendered transport services is introduced. It was divided the Ukrainian market of transport and logistics services into segments. It was determined the necessity of transformation of institutional support of its functioning in the direction of harmonization with European norms
Drivers of European integration for the Ukrainian logistics sector have been identified, which include the rapid development of e-commerce, the use of production technology "just in time" (JIT – just-in-time manufacturing) and migration.
The study analyzes the global trends in the development of logistics services and their impact on the principles of marketing strategies in the market of logistics services. It was substantiated the basic theoretical and methodical approaches to the formation of marketing strategies taking into account the specifics of the logistics services market. It was revealed the aspects and directions of realization of strategic development of logistics activity in the context of formation of marketing strategies in the field of logistics.
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Bilous, M. V., O. P. Shmatenko, O. A. Ryzhov, V. V. Trokhymchuk, О. V. Galan, and D. V. Drozdov. "Conceptual aspects of management of the distribution of medical supplies from the position of military pharmaceutical logistics." Farmatsevtychnyi zhurnal, no. 3 (March 18, 2019): 3–11. http://dx.doi.org/10.32352/0367-3057.3.19.01.
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One of the main directions of logistic support of the Armed Forces of Ukraine is medical support which is aimed at life safeguard and health of military personnel, well-timed and efficient provision of medical care in the event of injuries, injuries and diseases, fast renewal of combat power and ability to work in different conditions of its handling and at different period of time. The readiness of medical service of the Armed Forces of Ukraine to the medical support of the troops depends on the well-timed organization of medical supplies and the refilling of medical supplies full and complete. The qualitative and efficient allocation of medical equipment and medical supplies is a determining factor in this process.
The aim of the work – reasoning of the irregularity of distribution logistics in the unified logistic system of the Armed Forces of Ukraine and the study of the main aspects of management of the distribution of medical supplies from the position of military pharmaceutical logistics.
To get the purpose of the research, the analysis of domestic scientific sources and the current normative and legal base of Ukraine have been carried out. Research methods are: information search, comparison, systemization, semantic analysis, synthesis and modeling.
In the conditions of logistic support of the Armed Forces of Ukraine and other components of the security and defense forces of Ukraine, the logistic function of the distribution of logistical equipment, inventory, military equipment and services (food, bath and laundry services, etc.) should ensure the activity of troops (forces) in peacetime and war time. It is the guarantee of the ability to ensure the defense of the state and appropriate response to military threats to the national security of Ukraine, efficiently using available potential and resources. Distribution logistics from the position of military pharmaceutical logistics is the management of all functional subsystems of the medical supplies and health services of the Ministry of Defense of Ukraine in order to optimize the distribution of the material flow (purchased medical supplies) from the supplier to the final consumer (according to the applications of the Military Medical Clinical Centers of the Regions).
Same, distributive logistics in the structure of a unified logistic support system of the Armed Forces of Ukraine does not carry a commercial component, and its functions consist in planning, organization of distribution, control and regulation of the logistic process of distribution of material and technical means (including medical equipment and supplies), inventory, military equipment, services (catering, bath and laundry service, etc.). According to the authors, the term «marketing logistics» is not possible to use as a single system of logistic support of the Armed Forces of Ukraine, and in its subsystems. To sum it up, it was suggested to use the term «distributive logistics». On the basis of theoretical generalization of the data of scientific literature and normative legal acts, the main aspects of management of the distribution of medical equipment and supplies from the standpoint of military pharmaceutical logistics are studied. The functions of distributive logistics are defined, the model of the current logistic chain of distribution of medical equipment and supplies in the medical service of the Armed Forces of Ukraine is constructed. It is noted that in order to ensure the qualitative and efficient distribution of medical equipment and supplies, a regulatory and legal framework which regulates the division of powers between institutions and units of medical supplies and defines the responsibility for their implementation in the current conditions of the reformation of the Armed Forces of Ukraine.
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Handayani, Emilda, Augusty Tae Ferdinand, and Sugiono Sugiono. "ANALYSIS OF FACTORS AFFECTING THE PERFORMANCE OF SME EXPORTS IN CENTRAL JAVA THROUGH EXPORT MARKETING STRATEGIES." Jurnal Sains Pemasaran Indonesia (Indonesian Journal of Marketing Science) 16, no. 2 (March 24, 2018): 103. http://dx.doi.org/10.14710/jspi.v16i2.103-116.
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The Era of the ASEAN Economic Community (MEA) should be a boost for small and medium entrepreneurs (SMEs) to be more proactive in maintaining the existence of their business. SMEs as one of the important links in Indonesia's economic growth, need to get special attention to develop it. The research problem is how to improve export performance of SMEs in Central Java through the adoption of e-commerce, 3PL (third party logistics support), export market orientation and export marketing strategy. In answer to the problem developed a modeling and four hypotheses have been formulated in this study. This study used sampling purposive sampling method in which the respondent is the owner or manager of SMEs in Central Java that meets the criteria. The number of samples in this study was 134 respondents. The analysis tool used is SEM (structural equation modeling) in the AMOS program. The result of SEM analysis meets the criteria of Goodness of Fit that is Chi-square equal to 193,647; probability 0.051; TLI 0.981; CFI 0.984; CMIN / DF 1,188; RMSEA 0,039; GFI 0.879 and AGFI 0.844. The results of the data analysis showed that all hypotheses are accepted and produced three strategies in order to improve export performance through export marketing strategies that are influenced by export marketing orientation, support from logistic companies, and e-commerce adoption. Keywords: Small and Medium Enterprises, Export Performance, Export Marketing Strategy, Export Marketing Orientation, Logistic Support Company, and E-Commerce Adoption
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Kembro, Joakim, and Andreas Norrman. "Exploring trends, implications and challenges for logistics information systems in omni-channels." International Journal of Retail & Distribution Management 47, no. 4 (April 8, 2019): 384–411. http://dx.doi.org/10.1108/ijrdm-07-2017-0141.
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PurposeThe purpose of this paper is to explore the current trends, implications and challenges of information systems (IS) related to omni-channel logistics.Design/methodology/approachAn exploratory survey study is conducted with 23 Swedish retail companies transforming to omni-channel logistics. The study investigates the retailers’ current situations regarding logistics IS as well as their perceptions of the future development.FindingsFrom the perspective of leading Swedish retailers, omni-channel requirements drive the implementation of new IS to support effective and efficient material handling across the network and in the respective nodes. The shifting roles and increase in the number of handlings nodes will require flexible IS platforms that can support multiple flows and integrated inventory. The major increase in the implementation of new, critical functionalities is related to real-time, multi-criteria decision making on order allocation to different handling nodes. More advanced IS functionality is also required in material-handling nodes to support the increased degree of automation and continuous improvements with the aim to shorten order-to-delivery lead times. A number of challenges are identified that must be addressed during the transformation to omni-channel logistics, especially related to the growing complexity and decentralization of networks, tougher lead-time requirements and larger product assortments.Research limitations/implicationsTo support further theory development, 11 propositions related to trends and a schematic framework conceptualizing implications and challenges are submitted for testing in future research.Practical implicationsThe study highlights several aspects related to logistics IS that are important for practitioners to consider as they undergo the transition to omni-channels. It provides insights into IS functionalities that are likely to grow in use and criticality for supporting material handling and inventory management in increasingly complex and decentralized networks. In particular, the authors stress the need to implement functionality that works across previously separated handling nodes and decision areas. Managers can also use the propositions to reflect on what the near future holds and as input for their own scenario analyses.Originality/valuePrevious research has primarily focused on technology that supports the front-end customer experience. This study is original in that it explores the trends, implications and challenges for logistics IS in omni-channels – an area that has not been explored in detail previously. It also studies both perceived and expected changes over time related to the transformation toward omni-channel logistics.
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Kwilinski, Aleksy, Yuliya Zaloznova, Nataliia Trushkina, and Natalia Rynkevych. "Organizational and methodological support for Ukrainian coal enterprises marketing activity improvement." E3S Web of Conferences 168 (2020): 00031. http://dx.doi.org/10.1051/e3sconf/202016800031.
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The tendencies of marketing policy development in some world’s mining countries in the light of global transformational changes are considered. The factors influencing the marketing activity of Ukrainian coal mining enterprises are identified. The volumes and structure of coal consumption in Ukraine are analyzed with a purpose to identify trends of demand volatility and specifics of logistics services for different consumer categories. It is substantiated the expediency of marketing networks formation as a form of partnership relations between different counterparties in the coal market. It is proposed the mechanism of realization of public-private partnership in the management of coalmining enterprises marketing activity based on syndicate form of incorporation. It is improved the methodological approach, which by use of the hierarchy analysis method allows selecting the optimal direction of enterprises organizational culture transformation based on defining 12 the most important criteria and their systematization into 4 groups. An integrated assessment of the level of organizational culture development of coal mining enterprises is made using economic and mathematical tools.
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Anderson, Shirley C. "THE GLOBALLY COMPETITIVE FIRM: FUNCTIONAL INTEGRATION, VALUE CHAIN LOGISTICS, GLOBAL MARKETING, AND BUSINESS COLLEGE STRATEGIC SUPPORT." Competitiveness Review 10, no. 2 (February 2000): 33–45. http://dx.doi.org/10.1108/eb046397.
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Setiawan, Deni, and Raldi Hendro Koestoer. "Comparative Perspectives on Modern Logistics Transportation Based on Green Logistics in Europe and Indonesia: Concept of Sustainable Economy." Journal of Mechanical, Civil and Industrial Engineering 2, no. 2 (July 7, 2021): 44–48. http://dx.doi.org/10.32996/jmcie.2021.2.2.7.
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The concept of logistics is a supply chain system to facilitate the movement of goods and resources (raw materials), delivery scheduling, storage, and marketing to consumer endpoints that support economic growth. The increase in logistics transportation also has a negative impact, especially environmental problems, the effectiveness of logistics transportation, and the quality of materials and goods which will eventually involve economic problems. This article aims to compare the implementation of modern logistics transportation systems in the European Union and Indonesia with the application of green logistics. This study uses a comparative study method with a qualitative descriptive approach to modern logistics transportation that applies the concept of green logistics. The problem of European Union logistics transportation is only in the human resources sector and congestion in a certain period. The solution is to add regulations related to alternative or manipulated road systems to reduce congestion. On the other hand, the problems that exist in Indonesia are related to the low facilities, regulations, and investment for logistics transportation. As a solution, several regulations and programs have been implemented as a green logistics concept such as anti-ODOL regulations, and the sea toll program.
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REZNIK, Nadia, Alona PIVEN, and Alexandra VOLOSHINA. "FEATURES OF LOGISTICS SERVICE." Herald of Khmelnytskyi National University 294, no. 3 (March 2021): 304–9. http://dx.doi.org/10.31891/2307-5740-2021-293-3-50.
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The article reveals the concept, meaning and essence of logistics service, work on providing a range of services (the process of ordering, purchasing, supply and subsequent maintenance of products), quality indicators. The category “logistics system” is revealed using the morphological – semantic method and the classification features of the logistics service are generalized. The service as an important component of logistical support of the enterprise is analyzed. As a result of low level of development of logistics services in Ukraine and reduction of efficiency of logistics activity of trade enterprises the preconditions of development of logistics in trade are defined, expediency of research of changes of external environment is proved and the system of indicators reflecting a condition and dynamics of demand in the wholesale and retail market is proved. , the level of competition in the segment of trade enterprises. The expediency of considering logistics services with compliance with process-functional approaches, which allowed to define logistics activities as a set of processes for the implementation of functional tasks and management decisions, formed taking into account the goals of enterprises in the field of logistics. It is determined that the decisive tool of marketing and strategic means of improving competitive positions in the commodity market is customer service in the process of order fulfillment. It is noted that the improvement of service should take place throughout the logistics chain, harmonizing the relationship between technological components and elements of logistics systems. The purpose of this article is to analyze the essence of logistics service and the features of logistics during the product cycle.
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Sabadash, Viktor, Yaroslava Chorna, and Kateryna Falko. "International Logistics Systems: Research of Transformations under the Influence of Recession and Definition of Perspective Directions of Logistics Architecture Development." Mechanism of an Economic Regulation, no. 4 (2020): 70–80. http://dx.doi.org/10.21272/mer.2020.90.05.
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The recession caused by the COVID-19 pandemic is affecting the activities of economic operators in the vast majority of sectors. It is obvious that the impact of the pandemic factor on the transport and logistics sector has reached a significant scale. Logistics companies involved in the movement (delivery) and storage of goods (cargo) were directly affected by SARS-CoV-2. As an integral part of production and distribution chains both domestically and in the global market, logistics companies directly promote trade and commerce and help companies deliver their products (goods) to customers (buyers, consumers). Thus, supply chain disruptions caused by the pandemic significantly affect the competitiveness of companies, communications, economic growth, job creation and preservation, business scaling. The paper examines the functioning of logistics systems and international transport supply chains in the difficult conditions of recession caused by the COVID-19 pandemic. A critical analysis of the architecture, capabilities and efficiency of global logistics and the challenges that shape modern trends and behaviour (production, sales, marketing, etc.) of economic entities. The paper examines the effects of the SARS-Cov-2 pandemic on the efficiency of these systems, namely – economic and marketing aspects, as well as changes in the organizational structure. The study identifies and analyses current transformations of trade and logistics relations and emphasizes the need to develop a new logistics architecture taking into account key factors influencing the industry through the definition of a set of economic (financial, commercial, investment) indicators that reflect the state of the industry with further development of effective strategic measures to support and develop logistics architecture based on innovation and implementation of non-conflicting business practices.
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Barykin, Sergey Evgenievich, Elena Aleksandrovna Smirnova, Dan Chzhao, Irina Vasilievna Kapustina, Sergey Mikhailovich Sergeev, Yuri Yurievich Mikhalchevsky, Alexander Viktorovich Gubenko, et al. "Digital Echelons and Interfaces within Value Chains: End-to-End Marketing and Logistics Integration." Sustainability 13, no. 24 (December 16, 2021): 13929. http://dx.doi.org/10.3390/su132413929.
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The goals of real business in the context of the digital transformation of international logistics networks and marketing channels have necessitated the application of a scientifically based theoretical approach to the development of a formalized description acceptable for predictive planning based on leading indicators. In the context of globalization and interstate and regional economic unions, this will lead to achieving the maximum end-to-end integration of digital platforms. Based on the analysis, the article presents the integration of digital logistics and marketing approaches with the mathematical models of the ecosystem organization of economic relations. The features of the organization of economic relations between contractors involved in the execution of virtual transactions and the material movement of resources were analyzed. The researchers considered prerequisites for the analytical description of interconnections between the participants of digital platforms in cross border e-commerce. The authors’ approach is based on the idea of both a sales funnel in marketing and a conversion funnel in digital transformation. Considering the integration of logistics and marketing, authors offer the definition of business echelons as stages of the consumer value creation. The theoretical contribution of this article consists in constructing a mathematical description of business echelons along the entire value chain. The developed analytical description of business echelons is acceptable both for embedding a digital management support system into various software products, and for conducting in-depth analysis and finding optimal solutions.
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Zaloznova, Yuliya, and Nataliia Trushkina. "Management of logistic activities as a mechanism for providing sustainable development of enterprises in the digital economy." Virtual Economics 2, no. 1 (January 17, 2019): 64–81. http://dx.doi.org/10.34021/ve.2019.02.01(4).
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In today’s conditions of dynamic development, the digital economy actualizes the problems of management of logistic activities of enterprises, among which there are the problems of the effective use of material resources, improvement of management of warehouse economy, production and commodity stocks, transport streams and marketing activity and improvement of quality of logistic service. Comparative analysis of dynamics of the indicators of logistic activity of business entities in Ukraine and the EU countries is performed. Features are investigated and modern trends in the development of logistic activities of Ukrainian enterprises are determined. It is established that there are many risks on organization of logistic activities of enterprises that are conditionally classified into 2 groups: exogenous (political, institutional, market, financial, environmental) and endogenous (associated with the processes of logistics, inventory formation, economic, transport, marketing, informational). International experience of strategic management of logistic activities of enterprises is analyzed and summarized. Strategic lines of improvement of management of logistic activities of enterprises are defined, taking into account best international practices, which include logistics management, inventory management, process management, customer service, managing sales activity, pricing improvement, formation of transport-logistic system, information support of the process of the logistic activities through the use of modern digital technologies and logistic concepts. Implementation of the above-mentioned measures will help to increase the level of competitiveness and sustainable development of business entities as a result of reducing the cost of organizing the logistic activities of enterprises. Minimizing the risks and losses from the acquisition of low-quality material resources, downtime of transport, late delivery of products to consumers and payment for shipped products.
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Semenov, Kostiantyn. "SCIENTIFIC AND METHODOLOGICAL APPROACH TO THE FORMATION OF MARKETING-LOGISTICS SUPPORT OF ENTERPRISES IN PRODUCTION AND TRADE CHAINS." ECONOMICS, FINANCE AND MANAGEMENT REVIEW, no. 3 (October 1, 2020): 143–52. http://dx.doi.org/10.36690/2674-5208-2020-3-143.
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Forslund, Helena. "Exploring logistics performance management in supplier/retailer dyads." International Journal of Retail & Distribution Management 42, no. 3 (March 4, 2014): 205–18. http://dx.doi.org/10.1108/ijrdm-01-2013-0020.
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Purpose – The first purpose of this study is to explore logistics performance management practices and lessons learned in some supplier/retailer dyads across retail industries. A second purpose is to suggest a continued research agenda for logistics performance management across retail industries. Design/methodology/approach – Case studies are conducted in four supplier/retailer dyads in different retailing industries in Sweden. The analysis is of a cross-case character and uses a pattern matching approach. Findings – Large differences in practices within and between dyads are found. Some problems were indicated: lack of trust; difficulties in developing a collaborative culture; difficulties in relating metrics to customer value and lacking IT support. A previously unknown obstacle, the internal collaboration with category management, was identified. A good example was found in an industry standard. State-of-the-art descriptions, international comparisons, exploring the interface with the stores and combating identified problems were found to be relevant topics for continued research. Research limitations/implications – The limitations are mainly related to the small number of cases, but since the purpose of this study is exploratory, this should be acceptable. The theoretical contribution is a first step in the expansion of knowledge on logistics performance management from manufacturing to retailing companies. Practical implications – The practical contribution includes insights in the shape of descriptions and lessons learned in different retail industries. Originality/value – No identified study has explored logistics performance management as a whole across retail industries with a dyadic approach.
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TRUSHKINA, N. V. "MATERIAL FLOWS IN LOGISTICS ACTIVITIES OF THE ENTERPRISE: TEORETICAL ASPECT." Economic innovations 22, no. 1(74) (March 20, 2020): 140–51. http://dx.doi.org/10.31520/ei.2020.22.1(74).140-151.
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Topicality. In today's economic environment, logistic activity of enterprises requires transformation of approaches to material flow management. Constant changes in the market situation require enterprises to analyze the market conditions, improve inventory management processes, introduce qualitatively new forms of work with suppliers of material resources, as well as mechanisms for selling finished products to different categories of consumers. Solving the above problems causes the need to develop a set of measures to improve the management of material flows at enterprises in order to increase the level of logistics services to consumers and reduce the cost of logistics activities as a result of lowering the costs of logistics and marketing activities. In the scientific literature on logistics, there is a variety of definitions of the term �material flow�, which is proposed by scientists from different scientific schools. Some scientists understand the material flow as a set of inventory; others � products; the third � the flow of different types of resources; fourth � the process of sequential formation and transformation in space and time of objects of labor, etc. In this connection, it became necessary to generalize and systematize theoretical approaches to the essence and content of the concept of �material flow�. Aim and tasks. The aim of this study is to substantiate the application of a comprehensive approach to the definition of the meaning of the term �material flow of the enterprise�. To achieve this goal, the following scientific tasks have been defined: to analyze, summarize and systematize existing scientific approaches to determining the essence of material flow of the enterprise; provide an author's interpretation of the concept. Methods of analysis and synthesis, critical analysis and comparison, generalization, classification, structural-logical method, system approach were used to solve the set scientific problems. Research results. Generalized various scientific views to formulate the material flow of the enterprise, which is conditionally systematized according to 10 classification features: a key category of logistics management theory; the object of logistics management; set of inventory; set of elements (resources, materials, equipment, finished goods, waste); a set of different goods moving from suppliers to consumers; production in kind; a set of inventories; flow of different types of resources; set of logistic operations, processes, links; objects of work. The feasibility of applying a comprehensive approach to the definition of the term �material flow�, which makes it possible to reflect the continuous movement of the set of necessary types of resources (material resources, production of work in progress, production and inventory, finished products, industrial waste) at the enterprise in the consistent implementation of the entire list of processes logistic activities (logistical support, storage of material resources, production of products, formation of production and commodity stocks, serve different customer categories, transportation and marketing of finished products, recycling of industrial waste). Conclusion. The novelty of the author's interpretation of the material flow is that this definition is quite complex and reflects the continuous movement of the set of necessary types of resources at an industrial enterprise with the consistent implementation of the entire list of processes of logistics activities. It is established that it will help to obtain synergetic effect by reducing the costs of organizing logistics activities, improving the quality of logistics services and the level of service of different categories of consumers, optimizing the level of inventories and increasing the level of profitability of the enterprise from the sale of finished products.
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You, Tao, and Balamurugan S. "Internet of things-assisted integrated framework for electronic market application." Electronic Library 40, no. 1/2 (November 25, 2021): 1–17. http://dx.doi.org/10.1108/el-07-2020-0197.
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Purpose The widespread use of the internet and the rapid development of the internet of things in information technology have increased the need for network-enabled marketing. It is important to service a broad class involving logistics, buyer, seller and end-users. During various phases of the sales, purchases and marketing process, IoT will influence decision-making. Electronic commerce is a new form of trade under the development of modern information technology. Design/methodology/approach In this paper, the integrated neutrosophic framework based on the internet of things (INF-IoT) has been proposed to support marketers and companies to make a powerful marketing strategy using identified data from IoT devices. Findings The experimental results show that the proposed method has high performance and very efficient. Originality/value This approach may reduce business activity to its core components, which include, in the simplest case, a value proposal, distribution channels and customers, and explain how a network of multi-actors generates a product and services, distributes and uses the value in production. Furthermore, an efficient interface is provided by the logistic module to maintain an order list.
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Gritsenko, Sergiy. "Marketing aspects to investment attractiveness of diversified enterprises of aviation transport and logistic clusters." Economics. Ecology. Socium 4, no. 1 (March 16, 2020): 53–61. http://dx.doi.org/10.31520/2616-7107/2020.4.1-6.
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Introduction. Increased competition on the global capital market encourages companies to use marketing tools to stand out from competitors and thus have higher chances of investments attraction. The purpose of the article is to improve the theoretical and methodological foundations of regional logistics clusters formation, and to develop scientific and practical recommendations on the investment attractiveness of diversified enterprises in the aviation cluster of low-budget transportation.
Aim and tasks. The purpose of the article is to improve the theoretical and methodological foundations of regional transport and logistics clusters, and to develop scientific and practical recommendations on the investment attractiveness of diversified enterprises in the aviation cluster of low-budget transportation.
Results. Modern conditions of economic development are characterized by accelerating globalization and intensifying competition not only between companies and countries, but also between regions. The competitiveness of Ukraine consists of the competitiveness of the regions, which is formed by active development of economic entities in the respective regions. The competitiveness is characterized by support and development of clusters by consolidating the efforts of the state, business, science and education in priority areas of the regional economy. Besides private investment and commercial loans, the traditional sources of funding for the airport development programs are local budget support and loans, which are targeted at public financing of investment projects. In order to attract private (foreign) investments in airport development it is important to abide to several standards, including liberal administrative and tax policies of both local and public authorities, which encourage private investment initiative; effective antitrust policy of local authorities aimed at maintaining a healthy competitive environment.
Conclusions. In order to form the positive image of the low-budget transportation cluster as a reliable, competent and solvent borrower, it is necessary to properly position the cluster and its offer to investors. The target market segment is the zonal aviation cluster can occupy a dominant position in the market segment of integrated transport services by customizing its strategy to stand out from the existing pool of competitors.
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Janczewska, Danuta. "Methods and Marketing Instruments of Logistic Processes." Przedsiebiorczosc i Zarzadzanie 16, no. 1 (March 1, 2015): 51–64. http://dx.doi.org/10.1515/eam-2015-0004.
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AbstractKnowledge about a logistic process in SMEs can be the way to growth of competitiveness of a company by improving those processes. One of the ways can be use of marketing as a support of a logistic process. Identification of logistic activities, logistic process and management should be based on full knowledge about market and its participants. Achieving knowledge and accumulation as a resource allow increasing logistic standards such as supply process, production, storage and distribution. It can contribute to recognize possibilities of competitor´s opportunities. Using marketing methods and instruments in logistic processes can increase competitiveness of SMEs.
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Haag, Linnea, Erik Sandberg, and Uni Sallnäs. "Towards an increased understanding of learning: a case study of a collaborative relationship between a retailer and a logistics service provider." International Journal of Retail & Distribution Management 50, no. 13 (December 7, 2021): 44–58. http://dx.doi.org/10.1108/ijrdm-10-2020-0409.
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PurposeThis study aims to explain how learning occurs in collaborative retailer–logistics service provider (LSP) relationships. The research is guided by two research questions, addressing absorptive and desorptive capacities and the interaction between these capacities.Design/methodology/approachThe study is based on a case study of a Swedish, collaborative retailer–LSP dyad. The empirical data are structured around five specific learning situations within the retailer–LSP dyad.FindingsThe findings provide an explanation for how learning occurs within a collaborative retailer–LSP relationship based on subprocesses of absorptive and desorptive capacities. The interaction between these processes is found to rely on two types of support: one-directional and bidirectional. The findings also indicate positive outcomes of learning, such as improved cost efficiencies in warehouse operations, better customer services and improved long-term strategic planning.Practical implicationsThis study shows how retailers and LSPs can learn from each other and together create an improved logistics system for end customers.Originality/valueThis research takes into account absorptive and desorptive capacities in a collaborative retailer–LSP relationship. This study enhances the understanding of inter-organisational learning processes in a retail logistics context.
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Ma, Qingxiang. "Calculation Method of Logistics Energy Consumption in Agricultural Product Supply Chain Based on Structural Equation Model." Mathematical Problems in Engineering 2022 (April 11, 2022): 1–9. http://dx.doi.org/10.1155/2022/7760056.
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The ecological value chain agricultural products in China are mainly produced by scattered farmers. Due to the lack of modern planting and breeding techniques for small-scale scattered farmers, it is difficult to obtain scale effects, and the benefit-cost ratio is generally low. Their own production, supply, and marketing integration organization can only enter the market separately, which is difficult to adapt to market needs, and often bear great market risks. In the circulation link, the agricultural product logistics management level in China is low and logistics losses are huge. This research attempts to conduct a theoretical analysis and discussion on the integration of the ecological agricultural product supply chain in China based on the enterprise theory. At the same time, we conduct an empirical analysis of the relationship between supply chain integration and performance from the perspective of logistics and build agricultural product supply chain integration with the company’s logistics capabilities as the center. We perform hypothesis model, collect data through survey methods, use quantitative analysis and path analysis methods to test the hypothesis model, explore the relationship between supply chain management and agricultural product logistics capabilities, and corporate competitiveness, to provide the empirical support for the introduction of supply chain management in the agriculture in China.
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Bauk, Sanja, Senka Šekularac-Ivošević, and Natalija Jolić. "SEAPORT POSITIONING SUPPORTED BY THE COMBINATION OF SOME QUANTITATIVE AND QUALITATIVE APPROACHES." TRANSPORT 30, no. 4 (October 25, 2013): 386–96. http://dx.doi.org/10.3846/16484142.2013.815657.
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The ports’ management is facing the challenge of sustainable port development, considering several aspects: economic, technological, logistical, environmental, and community involvement. Although the numerous scientific concepts have been developed for explaining the trends of ports’ involvement into the logistics chains, this research work presents an attempt to draw the attention to the marketing aspect of the port mission, being focused primarily on the customers’ needs, whose preferences are the key factor in selecting specific port in competitive environment. Therefore, the Adriatic, Aegean, and Black Sea ports, sharing the unique marketing features and target market, have been analyzed with the aim to be mutually positioned. The considered ports have similar goals: to achieve the greater degree of competitiveness as well as to acquire the larger number of customers being attracted on the basis of superior port choice criteria. These circumstances have been explored through some distinctive quantitative and qualitative criteria by employing the appropriate, well known and structured quantitative PROMETHEE and AHP method. The obtained results are presented by perception maps, and described on the basis of gained quantitative indicators and the qualitative explanations given by the authors, primarily, in the marketing manner.
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Smyrnova, N. "NATURE AND COMPONENTS OF LOGISTICS INFRASTRUCTURE IN UKRAINE." Аграрний вісник Причорномор'я, no. 94 (December 25, 2019): 109–17. http://dx.doi.org/10.37000/abbsl.2019.94.16.
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Currently one of the most urgent tasks of improving conditions for the formation of economic development is to create a developed logistic infrastructure. However, the views on the nature and composition of the logistics infrastructure are contradictory, and the composition of the organization’s logistics infrastructure is not sufficiently systematic, mainly in terms of the environment. Specifying the nature and components of the logistics infrastructure business in Ukraine, we believe, will help create a system model of the logistics of a particular company and requires further research.The purpose of the research is to clarify the essence of the category "enterprise’s logistic infrastructure", the composition of its objects and the detailing of these objects for Ukrainian organizations Research methods are: specification; monographic method; critical analysis, synthesis. We believe that the logistics infrastructure of the company is a combination of external and internal objects that form the mechanism of movement of material and associated with them flows from producer to consumer.Given this definition, the objects of the external and internal logistic infrastructure of the organization can be grouped according to their functional roles. Among the objects of external logistic infrastructure of the organization offered are: objects of institutional regulatory infrastructure (the legislature, executive and judiciary and local authorities dealing with transport and road facilities, Tax, Sanitary Inspection Service, standards bodies and metrology, etc.); objects of trade and intermediary infrastructure (trade exchanges, trading houses, broker, agency, commission, company, wholesale markets, retail stores, etc.); financial and credit facilities infrastructure (banks, insurance companies, leasing companies, currency exchanges, etc.); infrastructure facilities personnel (labor exchange, employment agencies, employment centers, etc.); objects of social infrastructure (international and domestic logistics association Chamber of Commerce, the Ukrainian Union of Industrialists and Entrepreneurs, the Central Union of Consumer Societies of Ukraine, Association of International Freight Forwarders of Ukraine, the International Road Transport Union, etc.); objects of engineering infrastructure (producers and service center for technical devices used in logistics activities, vehicles of different types and purposes, handling equipment and handling machinery, commercial and technological equipment, office equipment, devices communications, safety and fire safety, cargo terminals, transport and public warehouses, packaging enterprises, etc.); objects of foreign infrastructure (customs services, trade representative of State, World Trade Center, etc.); objects of information infrastructure (enterprise communications, information and telecommunications networks, support services company for the development and implementation of software, etc.); facilities of infrastructure advisory (consulting firms, accounting firms, legal counseling centers, etc.); objects of innovation infrastructure (research organizations and design offices involved in the development of new types of packaging, design and handling equipment handling machinery, more efficient and economic, marketing firms that study and predict the markets of logistics products and services, logistics firms who develop optimal routes of passenger and freight transport, warehouse design rational processes of cargo, etc.). The company may have its own logistics infrastructure facilities, and can use appropriate objects of other companies and organizations. Globalization of logistics activities and implementation of Ukrainian economy capacity need to make further scientific and applied research aimed at developing complex measures to create advanced and efficient logistics infrastructure on the base of system approach at micro and macro levels.
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Srivastava, Ritu, and Akhil Mangla. "Sukhpal Dairy Farm: considering customer engagement-based growth options." Emerald Emerging Markets Case Studies 9, no. 1 (April 15, 2019): 1–23. http://dx.doi.org/10.1108/eemcs-09-2018-0207.
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Learning outcomes The learning outcomes are as follows: understand the challenges and opportunities of an unorganized business/informal economy; compare and contrast the applications of customer engagement frameworks between small and big businesses; outline the steps in product design in a services context; discuss the services marketing mix as a part of the marketing strategy; and understand the need of scaling up the business operations in wake of new opportunity. Case overview/synopsis Sukhpal Dairy Farm (SDF) is a case of unorganized milk marketing in the Indian Emerging Market. Milk was sold as a commodity with a fragmented set of suppliers to only a small population. Changes in consumer demand, technology and supply chain presented huge opportunities to the small dairy farmer. But it was also a threat to him. The large corporater, players backed by strong logistics and supply chain operations support posed a big challenge to the small farmer who lacked scale and reach. Sukhpal, owner of SDF, struggled while considering the options to grow his business. He did not want to change the success factors of his existing business model that was based on word of mouth and customer engagement. Complexity academic level MBA students. Supplementary materials Teaching Notes are available for educators only. Please contact your library to gain login details or email support@emeraldinsight.com to request teaching notes. Subject code CSS: 8: Marketing.
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Ababkova, Мarianna, and Olga Vasileva. "The sustainable promotion strategy of transfer hub in megapolis." E3S Web of Conferences 258 (2021): 01007. http://dx.doi.org/10.1051/e3sconf/202125801007.
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This article presents a methodological approach to the development of promotion strategy for a transport hub in a metropolis. In response to the modern megapolises’ growth, transport hubs perform the role of multi-functional public facility, implementing a wide set of not only transport and logistics services, but also a combination of social, shopping and entertainment functions to passengers, both tourists and local residents. The material deals with the concept of transfer hub as a transport and communication space – a territory of human existence and activities, so the issues of integration of promotion tools and marketing strategy implementation are vital on every stage of transfer hub’s existence. The adaptation of the Rodrigue-Notteboom model is proposed with the embedded marketing tools and activities to ensure transfer hub’s functioning as a transport and communication space. The stages of marketing promotion strategy implementation include marketing research of region’s economic and geographical position, traffic development and management, consumer satisfaction, promotion and marketing support of transfer hub’s services and commercial facilities among the population and tourists. The implementation of transfer hub project based on the effective marketing strategy to change certain social and cultural environment and the traffic psychology of the population of the metropolis area.
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Kemp, Linzi J., Immanuel A. Moonesar, and Shurooq Al Banna. "Noor Dubai Foundation: managing blindness in developing countries." Emerald Emerging Markets Case Studies 1, no. 4 (October 1, 2011): 1–13. http://dx.doi.org/10.1108/20450621111190214.
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TitleNoor Dubai Foundation: managing blindness in developing countriesSubject areaBusiness, management.Study level/applicabilityThis case is suitable for undergraduate and postgraduate students studying topics related to human resources, decision making, managing in multinational companies and crisis management. In addition, the case is useful study for practitioners in non‐governmental organizations (NGO).Case overviewDr Manal Taryam, the Chief Executive Officer, was discussing with Ms Shurooq Al Banna, Marketing Specialist, the achievements and challenges faced at Noor Dubai over the past three years. Noor Dubai is an international charity for the prevention and treatment of blindness. The problem facing these decision makers is the prioritization of their resources to support logistics management, operations, human resources, funding and educational issues. In addition, to meet the needs of the visually impaired, a long‐term mission is to establish permanent eye centers in areas of most need.Expected learning outcomesStudents will be able to: Describe the problems facing Noor Dubai in relation to logistics management, operations, human resources, funding and educational issues. Explain how the management strategies of Noor Dubai prioritize logistics management, operations, human resources, funding and education.Supplementary materialsTeaching notes.
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Pohjosenperä, Timo, and Hanna Komulainen. "Getting closer by increasing distance: the dynamics of value creation spheres in health care logistics." Journal of Business & Industrial Marketing 35, no. 12 (May 15, 2020): 2039–50. http://dx.doi.org/10.1108/jbim-03-2019-0110.
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Purpose This paper aims to explore the dynamics of value co-creation in the context of health care logistics by focusing on the change in the value creation spheres of a logistics service provider and its customer organization. Design/methodology/approach The development of value co-creation between the two organizations was researched through a qualitative case study that focuses on a situation wherein the hospital’s central warehouse was moved to a more distant location. Data consist of the interviews and focus group discussions of both nursing staff and logistics managers before and after the change. The empirical results are reflected to service and value co-creation literature as well as to existing knowledge about health care logistics. Findings The new situation compelled the counterparts to plan more structured logistics service procedures, as there was no longer any possibility for nursing staff to pick up urgently needed items from the central warehouse. This strengthened the role of the joint value creation sphere and made it more visible during the change. Research limitations/implications The study contributes to the evolving research on health care logistics and connects it to timely service value discussion. This paper proposes that as the physical distance of service facilities increases, the joint co-creation sphere, interestingly, gets widened during the change. Practical implications Managerially, the study provides implications for how to develop health-care material logistics to provide more value for both the logistics service providers and their customers. Social implications Understanding value co-creation in health care logistics services supports care organizations in developing their processes toward better care for the patients. Thus, health care logistics research facilitates societies and health-care systems to reach their goals in terms of better service and lower costs. Originality/value This study presents an up-to-date example of value co-creation in the scarcely researched context of health care logistics.
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García-Arca, Jesús, A. Trinidad González-Portela Garrido, and J. Carlos Prado-Prado. "El envase y el embalaje como soporte de la eficiencia y la sostenibilidad en la cadena de suministro. Un enfoque aplicado." Dirección y Organización, no. 51 (December 1, 2013): 33–43. http://dx.doi.org/10.37610/dyo.v0i51.436.
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En mercados cada vez más competitivos, la adecuada gestión de la cadena de suministro y la adopción de políticas de sostenibilidad constituyen aspectos estratégicos. Así, pocas empresas prestan importancia al potencial impacto que un adecuado diseño de los envases y embalajes presenta sobre la eficiencia logística y la sostenibilidad global de las cadenas. El objetivo de este artículo es ilustrar cómo la aplicación del enfoque «packaging logistics» en IKEA, da soporte a su estrategia de sostenibilidad y eficiencia logística. La experiencia de IKEA puede motivar a empresas de otros sectores y tamaños al desarrollo y consolidación de nuevas ventajas competitivas.Palabras claves: Envase, Embalaje, Logística, Cadena de Suministro, SostenibilidadPackaging as support of efficiency and sustainability in supply chain. An applied approachAbstract: In higher competitive markets, the suitable supply chain management (particularly, in logistic processes) and the adoption of sustainability programs are strategic points in companies. In this context, no many companies have devoted special attention to the impact of packaging design on logistic efficiency and sustainability. Thus, the integration of logistics and the packaging design has been conceptualized in the term «packaging logistics», particularly emphasizing the operational and organizational repercussions. The core of the concept of packaging logistics is a packaging-focused view, which seeks to integrate the multidisciplinary aspects of packaging (marketing, logistics and environmental) and coordinate the three levels of the packaging system (primary, secondary and tertiary). Authors consider that a greater emphasis should be given to the important strategic connotations to do with packaging design, in many cases this being one of the supports of competitive advantages in the supply chain management from an overall perspective of efficiency and sustainability. With this approach in mind, the design and development of packaging would be structured on four basic cornerstones: the definition of the design requirements, the definition of an appropriate organizational structure for packaging design (internally in the company and externally in the supply chain), the application of «best practices» (in aspects such as palletization, modularity, resizing, standardization of formats and qualities, re-use, recycling …) and, finally, the definition of a system to measure and compare the different packaging alternatives (in terms of materials, dimensions, number of units/pack and «aesthetic» presentation). In this context, the main objective of this paper is to illustrate the application of the «Packaging Logistics» approach at IKEA through the deployment of its four cornerstones. This implementation is one of the pillars of its strategy of sustainability and logistic efficiency. Likewise, the article makes a special emphasis on the impact of the implementation of «best practices» in packaging design, such as the SRPs (Shelf Ready Packaging), the cardboard pallets, the «loading ledge» or the «High Cube» containers. In this line, the paper also illustrates the redesigning and improving of packaging with the description of seven changes implemented in products. With measures such as those outlined throughout this paper the company has improved its occupancy level of transport, in a context of increasing complexity in their supply chain and increased fuel costs. Simultaneously, the company has reduced, not only its CO2 emissions per m3 and km., but also the amount of materials and waste generated by its packaging. The path taken by IKEA in implementing the «packaging logistics» approach, combining logistics efficiency and sustainability («Lean and Green»), could be assimilated and adapted by other companies, regardless of sector or size, as it would contribute to improving their competitiveness through innovation of products and processes within the supply chain.Keywords: Packaging, Sustainability, Logistics, Supply Chain
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Tan, Qun, and Carlos M. P. Sousa. "Giving a fish or teaching to fish? Exploring the effects of home-country governmental support on foreign exit decisions." International Marketing Review 37, no. 6 (June 17, 2020): 1181–203. http://dx.doi.org/10.1108/imr-03-2019-0104.
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PurposeTo help firms with their international operations, governments often create policies and support mechanisms, but its influence on the firm's exit decision has so far been ignored. Hence, the purpose of this study is to examine the impact of home-country governmental support on the firm's exit decision.Design/methodology/approachThe authors test their conceptual model using multiple informants as well as secondary data from China. The sample consists of 360 valid questionnaires from 180 firms. Binary logistics regression is used to test the conceptual framework.FindingsBy demonstrating that resource-based and institutional constructs are highly dependent, the authors show how home-country governmental support interacts with the foreign affiliate's past performance to explain the decision to remain or exit a foreign market. The results indicate that while governmental financial support reduces the likelihood of exiting a poorly performing business in the foreign market, governmental non-financial support surprisingly has an opposite effect.Originality/valueWhile there has been an increasing number of firms exiting foreign markets, this area of research is still limited. The study also contributes to the literature by focusing on home-country governmental financial and non-financial support to explain the firm's exit decision – an issue that has been ignored and is expected to be particularly relevant for firms from emerging economies.
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Gómez-Cruz, Nelson Alfonso, Isabella Loaiza Saa, and Francisco Fernando Ortega Hurtado. "Agent-based simulation in management and organizational studies: a survey." European Journal of Management and Business Economics 26, no. 3 (October 2, 2017): 313–28. http://dx.doi.org/10.1108/ejmbe-10-2017-018.
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Purpose The purpose of this paper is to provide a comprehensive survey of the literature about the use of agent-based simulation (ABS) in the study of organizational behavior, decision making, and problem-solving. It aims at contributing to the consolidation of ABS as a field of applied research in management and organizational studies. Design/methodology/approach The authors carried out a non-systematic search in literature published between 2000 and 2016, by using the keyword “agent-based” to search through Scopus’ business, management and accounting database. Additional search criteria were devised using the papers’ keywords and the categories defined by the divisions and interest groups of the Academy of Management. The authors found 181 articles for this survey. Findings The survey shows that ABS provides a robust and rigorous framework to elaborate descriptions, explanations, predictions and theories about organizations and their processes as well as develop tools that support strategic and operational decision making and problem-solving. The authors show that the areas that report the highest number of applications are operations and logistics (37 percent), marketing (17 percent) and organizational behavior (14 percent). Originality/value The paper illustrates the increasingly prominent role of ABS in fields such as organizational behavior, strategy, human resources, marketing and logistics. To-date, this is the most complete survey about ABS in all management areas.
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Song, Yanan. "Application of Big Data Analysis Technology in Cross-Border E-Commerce." Journal of Electronic Research and Application 5, no. 4 (September 28, 2021): 1–3. http://dx.doi.org/10.26689/jera.v5i4.2495.
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Under the background of national development strategy in the new era, cross-border e-commerce with the help of Internet platform can realize the interconnection between producers and consumers, and gradually expand the influence of international trade. Based on big data technology, this paper builds an industry chain with cross-border e-commerce members' participation, and analyzes the specific application of big data in the product support, internal operation, external marketing, logistics service and service evaluation of cross-border e-commerce industry chain. The purpose is to effectively promote the healthy development of cross-border e-commerce and improve China's trade and economic level.
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Sinkovics, Rudolf R., Olli Kuivalainen, and Anthony S. Roath. "Value co-creation in an outsourcing arrangement between manufacturers and third party logistics providers: resource commitment, innovation and collaboration." Journal of Business & Industrial Marketing 33, no. 4 (May 8, 2018): 563–73. http://dx.doi.org/10.1108/jbim-03-2017-0082.
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Purpose This paper aims to explore value co-creation between manufacturing firms and third-party logistics providers (3PLs). The specific focus is on resources and value co-creation with the aim to examine a set of relationships among the 3PL’s resource commitment, collaboration and innovation, and their performance outcomes. Design/methodology/approach Survey data consisting of 142 UK manufacturing firms are used to study the 3PL and manufacturing customer value co-creation. The confirmatory factor model (CFA) and subsequent structural equation model were tested using EQS 6.1. Findings The findings show that collaboration between the manufacturers and the 3PLs mediates the relationship between resource commitment and innovation, and performance. 3PLs are becoming much more of a collaborative partner which support the idea of value co-creation strategy. Research limitations/implications The study is cross-sectional; temporal evolution of value co-creation should be studied in the future. Practical implications When manufacturers and 3PLs collaborate to target efforts strategically, the 3PL’s resource commitment can be directed towards the development of new innovative approaches. Originality/value The study contributes to the discussion of forms of co-creation, and theoretical frameworks which would enable us to understand how customers and other actors engage with the companies in collaborative value creation activities.
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Khokhlov, Viacheslav. "Marketing of Merchandise Distribution in HoReCa Markets." Regionalnaya ekonomika. Yug Rossii, no. 4 (December 2019): 181–91. http://dx.doi.org/10.15688/re.volsu.2019.4.17.
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The article analyzes the theoretical and practical aspects of marketing activities in the field of logistics of the hotel and restaurant business, which is the most essential element in merchandise distribution in HoReCa markets. The author finds out that material flows of goods in HoReCa markets are divided into two relatively independent subgroups, which differ both in time and content characteristics, and in marketing tools which are used: commodity and material and technical support of enterprises of hotel and restaurant profile (sale points) and distribution of goods and services by sale points themselves. HoReCa product market is specific in the aspect of the structure of product groups, which include B2B products (business to business), goods for resale without surplus value, semi-finished products and food products which are modified with concurrent surplus value in the production process. An important feature of merchandise distribution in HoReCa markets is that the consumption of a hotel and restaurant product takes place directly at the sale points in contrast to retail trade businesses. The analysis of the volume, dynamics and structure of HoReCa markets at different levels shows that the essential point of marketing activities of HoReCa market participants is the choice of commodities and suppliers, establishing communications with suppliers, substantiating price decisions in the procurement of goods. Other elements of the marketing complex for the hospitality industry in HoReCa markets can be characterized as limited ones. The paper reveals that one of the most significant issues on the way of introducing the Crimean hotel and restaurant service to the modern level is its underdevelopment and poor structuring of the Crimean HoReCa market. So, the main direction of improving the marketing component in the HoReCa market is establishing and using communications for supplying goods and materials by leading Russian and international companies representing themselves as specialized participants in the HoReCa market. The obtained results can be used for subsequent research of markets of HoReCa goods in trade, including ways to improve the efficiency of trade by regulating the flow of goods and methods of promoting goods.
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Chiu, Weisheng, Hyung-Hoon Kim, Young-Ae Lee, and Doyeon Won. "Application of a Modified Internet Shopper Lifestyle Scale to Taiwanese College-Age Sporting Goods Consumers." Social Behavior and Personality: an international journal 42, no. 8 (September 24, 2014): 1245–56. http://dx.doi.org/10.2224/sbp.2014.42.8.1245.
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We investigated segments of college-age online sporting goods consumers based on the dimensions of a modified Internet shopper lifestyle scale. Participants comprised a convenience sample of 1,187 Taiwanese university students who were online sporting goods consumers. The results confirmed the dimensionality of the modified scale and provided strong empirical support for a 6-factor model comprising Internet convenience, Internet distrust, Internet window shopping, Internet logistics, bricks-and-mortar, and Internet offers. Next, using cluster analysis, we identified 3 groups of college-age sporting goods consumers, whom we labeled shopping lovers, tentative shoppers, and suspicious shoppers. The characteristics of each segment were explored to aid in understanding online sporting goods consumers. These findings provide implications for sporting goods marketers, who can tailor marketing strategies to each segment.
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Rogers, Dale S., Douglas M. Lambert, and A. Michael Knemeyer. "The Product Development and Commercialization Process." International Journal of Logistics Management 15, no. 1 (January 1, 2004): 43–56. http://dx.doi.org/10.1108/09574090410700220.
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Product development and commercialization is the supply chain management process that provides structure for developing and bringing to market new products jointly with customers and suppliers. Effective implementation of the process not only enables management to coordinate the efficient flow of new products across the supply chain, but also assists supply chain members with the ramp‐up of manufacturing, logistics, marketing and other related activities to support the commercialization of the product In this paper, the product development and commercialization process is described in detail to show how it can be implemented. To do this, the process is described in terms of its sub‐processes and associated activities, and the interfaces with business functions, other supply chain processes and other firms. Examples of successful implementation are provided.
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Altukhov, A. I. "Features of Development of Grain Export Infrastructure and Organizational and Economic Mechanism of Its Functioning." Economy of agricultural and processing enterprises, no. 11 (2020): 2–10. http://dx.doi.org/10.31442/0235-2494-2020-0-11-2-10.
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The article examines the features of the development of Russian grain export and its infrastructure, as well as the organizational and economic mechanism of its functioning in the country. It is noted that in the near and more distant future, grain exports will retain their key role in the overall export of food products and agricultural raw materials. This will require the accelerated formation of facilities of a developed infrastructure and the creation of reliable logistics support for export grain supplies, significant organizational, financial and other support from the state, which implies the need for a transition to new forms of organizing grain commodity circulation on the principles of marketing and logistics, of introduction of transit schemes and intermodal transportation, formation of various logistics chains and a network of transport and logistics hubs based on intersectoral proportionality between the volumes of supply of commercial grain, of storage capacities, vehicles, port and transshipment capacities, as well as strengthening the coordination of actions of all the numerous participants in the movement of grain from domestic producers to its foreign consumers. In this regard, it is proposed to form the most effective national model for the development of grain exports. She should be based on the implementation of the state export policy, provide for the effective use of internal opportunities for increasing export grain resources, guarantee an optimal balance between the country’s internal needs for grain and real opportunities to increase its exports, and also have a rationally built system of market relations between all the numerous participants in the export segment of grain market. A well-organized and well-functioning system of economic relations between all links of the production and technological chains of grain movement will ensure an optimal balance between internal and external grain flows and promote a rhythmic supply of grain for export, without resorting to its sharp restrictions in some years.