Academic literature on the topic 'Marketing and logistics support'
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Journal articles on the topic "Marketing and logistics support"
Polishchuk, Iryna, Yuriy Dovhan, and Iryna Korol. "LOGISTICS AND MARKETING SUPPORT IMPROVEMENT IN THE EXPORT SUPPLY CHAIN." INNOVATIVE ECONOMY, no. 5-6 (2021): 99–104. http://dx.doi.org/10.37332/2309-1533.2021.5-6.14.
Full textAb Talib, Mohamed Syazwan, Abu Bakar Abdul Hamid, and Thoo Ai Chin. "Can halal certification influence logistics performance?" Journal of Islamic Marketing 7, no. 4 (November 14, 2016): 461–75. http://dx.doi.org/10.1108/jima-02-2015-0015.
Full textPopova, Nadezhda. "Marketing support of enterprises development in transport and logistics cluster." Socio-Economic Research Bulletin, no. 3(58) (October 27, 2015): 187–97. http://dx.doi.org/10.33987/vsed.3(58).2015.187-197.
Full textKryveshchenko, Viktoria, and Alla Iakovenko. "Marketing support for investment efficiency in logistics of industrial enterprises." Economy and Entrepreneurship, no. 42 (July 10, 2019): 65–73. http://dx.doi.org/10.33111/ee.2019.42.kryveshchenkov_iakovenkoa.
Full textNYZHNYK, Victor, Vitaliy SHARKO, and Olga GROMOVA. "FORMATION OF MARKETING AND LOGISTICS SYSTEM OF INDUSTRIAL ENTERPRISE." HERALD OF KHMELNYTSKYI NATIONAL UNIVERSITY 298, no. 5 Part 1 (October 4, 2021): 12–17. http://dx.doi.org/10.31891/2307-5740-2021-298-5(1)-2.
Full textSchrady, David, and David Wadsworth. "Naval Combat Logistics Support System." Journal of the Operational Research Society 42, no. 11 (November 1991): 941. http://dx.doi.org/10.2307/2583215.
Full textSchrady, David, and David Wadsworth. "Naval Combat Logistics Support System." Journal of the Operational Research Society 42, no. 11 (November 1991): 941–48. http://dx.doi.org/10.1057/jors.1991.184.
Full textMilichovský, František. "An Impact of Reverse Logistics Activities on Marketing Communication." Acta Universitatis Agriculturae et Silviculturae Mendelianae Brunensis 65, no. 2 (2017): 669–78. http://dx.doi.org/10.11118/actaun201765020669.
Full textTang, Yuk Ming, Ka Yin Chau, Duo Xu, and Xiaoyun Liu. "Consumer perceptions to support IoT based smart parcel locker logistics in China." Journal of Retailing and Consumer Services 62 (September 2021): 102659. http://dx.doi.org/10.1016/j.jretconser.2021.102659.
Full textKasian, Serhii. "MARKETING STRATEGIC PLANNING, PRICING, MARKETING OF EVENTS IN THE FIELD OF HIGH-TECH ENTERPRISES ENERGY SAVING." HERALD OF KHMELNYTSKYI NATIONAL UNIVERSITY 298, no. 5 Part 1 (October 4, 2021): 298–303. http://dx.doi.org/10.31891/2307-5740-2021-298-5(1)-52.
Full textDissertations / Theses on the topic "Marketing and logistics support"
Wu, Philip. "The logistics support strategy for fast moving consumer products distribution in China." Thesis, University of Macau, 2000. http://umaclib3.umac.mo/record=b1636671.
Full textSilveira, Rogerio G. "Adaptive logistics support for combat." Thesis, Monterey, California : Naval Postgraduate School, 1990. http://edocs.nps.edu/npspubs/scholarly/theses/1990/Sep/90Sep%5FSilveira.pdf.
Full textThesis Advisor(s): Gaver, Donald P. Second Reader: Gragg, William B. "September 1990." Description based on title screen as viewed on December 21, 2009. DTIC Identifier(s): Logistics, Combat support, Warfare, Cannibalization, Spare parts, Military operations, Mathematical models, Theses. Author(s) subject terms: Diffusion Approximation, Combat Logistics, Cannibalization, Availability. Includes bibliographical references (p. 80-81). Also available in print.
Choi, Sun-yup. "The relationship between Integrated Logistics Support (ILS) and Computer-aided Acquisition and Logistics Support (CALS)." Thesis, Monterey, Calif. : Springfield, Va. : Naval Postgraduate School ; Available from National Technical Information Service, 1994. http://handle.dtic.mil/100.2/ADA293133.
Full textGutierrez, John T. "Contracted Logistics Support in operational environments." Thesis, Monterey, Calif. : Springfield, Va. : Naval Postgraduate School ; Available from National Technical Information Service, 2001. http://handle.dtic.mil/100.2/ADA401333.
Full textThesis advisors, Ron Tudor, David F. Matthews. "December 2001." Includes bibliographical references (p. 75-83). Also available in print.
Perez, Robert, Jan Nilsen, Joel Tessier, John Lugo, Robert Perez, Jan Nilsen, Joel Tessier, and John Lugo. "Logistics support of naval expeditionary units." Thesis, Monterey, California. Naval Postgraduate School, 2004. http://hdl.handle.net/10945/9911.
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MBA Professional Report
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This project is an assessment of the NAVCENT logistics system as it relates to support of naval expeditionary units such as Naval Construction Forces (NCF), Naval Special Warfare (NSW) forces, Explosive Ordnance Disposal (EOD) units, and Fleet Hospitals. Based on literature from strategic management, logistics, and supply chain management, the research evaluates the existing theater logistics capabilities and the requirements of the supported expeditionary units. Due to the current world situation and availability of information, the focus is on the U.S. Naval Forces Central Command (NAVCENT) Area o Responsibility (AOR). A key finding is that the NAVCENT logistics system is adequate, but inefficient. Adequacy points to the fact that the resources and capabilities are in place in theater, while the inefficiencies are explained by lack of execution. The report recommends increased integration, awareness and doctrinal understanding in order to improve the NAVCENT logistics system. Sponsorship is provided by the Naval Operational Logistics Support Center, a newly created organization that serves as the focal point for operational logistics in the Navy and Marine Corps.
This project is an assessment of the NAVCENT logistics system as it relates to support of naval expeditionary units such as Naval Construction Forces (NCF), Naval Special Warfare (NSW) forces, Explosive Ordnance Disposal (EOD) units, and Fleet Hospitals. Based on literature from strategic management, logistics, and supply chain management, the research evaluates the existing theater logistics capabilities and the requirements of the supported expeditionary units. Due to the current world situation and availability of information, the focus is on the U.S. Naval Forces Central Command (NAVCENT) Area o Responsibility (AOR). A key finding is that the NAVCENT logistics system is adequate, but inefficient. Adequacy points to the fact that the resources and capabilities are in place in theater, while the inefficiencies are explained by lack of execution. The report recommends increased integration, awareness and doctrinal understanding in order to improve the NAVCENT logistics system. Sponsorship is provided by the Naval Operational Logistics Support Center, a newly created organization that serves as the focal point for operational logistics in the Navy and Marine Corps.
Kursenko, Yuliya, and Юлія Андріївна Курсенко. "Interactions of marketing and logistics functions." Thesis, National Aviation University, 2021. https://er.nau.edu.ua/handle/NAU/50541.
Full textMarketing and logistics represent some of the key areas of companies’ activities that have direct impacts on the volume of goods sold and establish distribution strategy for the company. They directly affect each other's activities and can dramatically change the company's market position through the integrated development of the both areas. The main purpose of the above types of activities is the distribution and sale of goods. Effective supply chain and logistics management play a key role for customers, suppliers, owners and investors of any company as this activity coordinates and connects all structures of the organization. The field of logistics covers the management of a wide variety of objects – flow of documents, information, finance, people, and, of course, goods and materials flow. Decisions made in the distribution area must go primarily in accordance with the decisions in the production and marketing area. Logistics experts make decisions on such issues as distribution routes, store`s type and location, sales format etc.
Маркетинг та логістика представляють деякі ключові сфери діяльності компаній, які мають прямий вплив на обсяг реалізованих товарів і встановлюють стратегію розподілу для компанії. Вони безпосередньо впливають на діяльність один одного і можуть кардинально змінити позиції компанії на ринку завдяки інтегрованому розвитку обох напрямків. Основною метою вищезазначених видів діяльності є розподіл та продаж товарів. Ефективний ланцюг поставок та управління логістикою відіграють ключову роль для споживачів, постачальників, власників та інвесторів будь-якої компанії, оскільки ця діяльність координує та пов'язує всі структури організації. Галузь логістики охоплює управління найрізноманітнішими об'єктами - потоком документів, інформації, фінансів, людей і, звичайно, потоком товарів і матеріалів. Рішення, що приймаються у сфері розподілу, повинні прийматися переважно відповідно до рішень у галузі виробництва та збуту. Експерти з логістики приймають рішення з таких питань, як маршрути розподілу, тип і місце розташування магазину, формат продажів тощо.
Goeller, Dale Wellington. "Spreadsheet techniques for logistics decision support systems /." Monterey, Calif. : Springfield, Va. : Naval Postgraduate School ; Available from National Technical Information Service, 1993. http://handle.dtic.mil/100.2/ADA271846.
Full textGoeller, Dale W. "Spreadsheet techniques for logistics decision support systems." Thesis, Monterey, California. Naval Postgraduate School, 1993. http://hdl.handle.net/10945/39793.
Full textThis thesis considers the use of spreadsheet techniques as a foundation for the development of logistics decision support systems. An inventory model is presented to show the flexibility of spreadsheet techniques and demonstrate the use of various graphic
Hatch, Melanie L. "Concurrent optimization in designing for logistics support." Diss., Virginia Tech, 1994. http://hdl.handle.net/10919/39112.
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Stauffer, Robin James. "A comparative analysis of the Army Special Forces support structure to the Infantry Division (Light) support structure." Thesis, Monterey, California : Naval Postgraduate School, 1990. http://handle.dtic.mil/100.2/ADA243708.
Full textThesis Advisor(s): Moore, Thomas F. Second Reader: Sturm, Mark. "December 1990." Description based on title screen as viewed on March 29, 2010. DTIC Descriptor(s): Logistics Support, Battalion Level Organizations, Army Personnel, Combat Support, Infantry, Efficiency, Theses, Nodes, Planning, Command And Control Systems, Supports, Division Level Organizations, Army, Army Operations, Unconventional Warfare, Channels, Organizations. DTIC Identifier(s): Special Operations Forces, Command And Control Systems, Army Operations, Combat Services Support, Logistics Management, Special Operations Support Command, Light Infantry Divisions, Military Organizations, Theses. Author(s) subject terms: Army Special Operations Forces, ARSOF, Combat Services Support, CSS, Logistics, Special Operations Support Command, SOSCOM. Includes bibliographical references (p. 117-118). Also available in print.
Books on the topic "Marketing and logistics support"
Martin, Christopher. Marketing logistics. Oxford: Butterworth Heinemann on behalf of the Chartered Insttitute of Marketing, 1997.
Find full textHelen, Peck, ed. Marketing logistics. 2nd ed. Oxford: Butterworth-Heinemann, 2003.
Find full textIntegrated logistics support handbook. Blue Ridge Summit, PA: Tab Professional and Reference Books, 1987.
Find full textJones, James V. Integrated logistics support handbook. 2nd ed. New York: McGraw-Hill, 1995.
Find full textSilveira, Rogerio G. Adaptive logistics support for combat. Monterey, California: Naval Postgraduate School, 1990.
Find full textNaji, Zeyad. Marketing and logistics moving towards full integration as one concept "marketing logistics". Chalfont St. Giles: Buckinghamshire Business School, 1996.
Find full textH, Henderson James. Logistics in support of disaster relief. Bloomington, IN: AuthorHouse, 2007.
Find full textBarnes, T. A. Logistics support training: Design and development. New York: McGraw-Hill, 1992.
Find full textStaten, Carroll M. Training development under logistics support analysis. Brooks Air Force Base, Tex: Air Force Human Resources Laboratory, Air Force Systems Command, 1988.
Find full textOffice, National Audit. Transforming logistics support for fast jets. London: The Stationery Office, 2007.
Find full textBook chapters on the topic "Marketing and logistics support"
Rubio, Sergio, and Beatriz Jiménez-Parra. "Reverse Logistics: Concept, Evolution and Marketing Challenges." In Optimization and Decision Support Systems for Supply Chains, 41–61. Cham: Springer International Publishing, 2016. http://dx.doi.org/10.1007/978-3-319-42421-7_4.
Full textLancaster, Geoff, and Paul Reynolds. "Logistics Management." In Marketing, 218–38. London: Macmillan Education UK, 2004. http://dx.doi.org/10.1007/978-0-230-37409-6_10.
Full textLancaster, Geoff, and Paul Reynolds. "Logistics Management." In Marketing, 191–208. London: Macmillan Education UK, 1998. http://dx.doi.org/10.1007/978-1-349-14039-8_10.
Full textMcDonald, Malcolm, Martin Christopher, and Margrit Bass. "Distribution and logistics strategy." In Marketing, 409–29. London: Macmillan Education UK, 2003. http://dx.doi.org/10.1007/978-1-4039-3741-4_17.
Full textChristopher, Martin, and Malcolm McDonald. "Distribution and Logistics Strategy." In Marketing, 260–68. London: Macmillan Education UK, 1995. http://dx.doi.org/10.1007/978-1-349-23858-3_17.
Full textJolibert, Alain, Hans Mühlbacher, Laurent Florès, and Pierre-Louis Dubois. "Merchandising and Logistics." In Marketing Management, 366–90. London: Macmillan Education UK, 2012. http://dx.doi.org/10.1007/978-0-230-36367-0_16.
Full textWeik, Martin H. "logistics support system." In Computer Science and Communications Dictionary, 927. Boston, MA: Springer US, 2000. http://dx.doi.org/10.1007/1-4020-0613-6_10608.
Full textGudehus, Timm, and Herbert Kotzab. "Logistic Pricing and Marketing." In Comprehensive Logistics, 157–84. Berlin, Heidelberg: Springer Berlin Heidelberg, 2009. http://dx.doi.org/10.1007/978-3-540-68652-1_7.
Full textGudehus, Timm, and Herbert Kotzab. "Logistic Pricing and Marketing." In Comprehensive Logistics, 157–84. Berlin, Heidelberg: Springer Berlin Heidelberg, 2011. http://dx.doi.org/10.1007/978-3-642-24367-7_7.
Full textChristopher, Martin. "Managing Logistics and Channels." In Marketing Management, 138–49. London: Macmillan Education UK, 2000. http://dx.doi.org/10.1007/978-1-137-26638-5_10.
Full textConference papers on the topic "Marketing and logistics support"
Nuševa, Danijela, and Goran Vukmirović. "Packaging in the Function of Sustainable Development in Green Marketing Logistics." In 25th International Scientific Conference Strategic Management and Decision Support Systems in Strategic Management. University of Novi Sad, Faculty of Economics in Subotica, 2020. http://dx.doi.org/10.46541/978-86-7233-386-2_16.
Full textGuzmán Ortiz, Brunnel Eduardo. "Assessment of the impact of using Augmented Reality to support learning." In INNODOCT 2020. Valencia: Editorial Universitat Politècnica de València, 2020. http://dx.doi.org/10.4995/inn2020.2020.11813.
Full textGonzalez, Jose Luis Martinez, Irani Perez Taylor, Jaime Cervantes Aguilar, and Lorenzo Martinez de la Escalera. "Risk and Reliability Modeling to Support Logistics Performance for Oil and Gas Terminals." In 2014 10th International Pipeline Conference. American Society of Mechanical Engineers, 2014. http://dx.doi.org/10.1115/ipc2014-33331.
Full textMihailović, Branko, and Vesna Popović. "DIGITAL MARKETING OF AGRI-FOOD PRODUCTS IN SUPPORT OF RURAL TOURISM DURING THE COVID PANDEMIC." In The Sixth International Scientific Conference - TOURISM CHALLENGES AMID COVID-19, Thematic Proceedings. FACULTY OF HOTEL MANAGEMENT AND TOURISM IN VRNJAČKA BANJA UNIVERSITY OF KRAGUJEVAC, 2021. http://dx.doi.org/10.52370/tisc21111bm.
Full textSilva, Ramon Gomes, Matheus Henrique Dal Molin Ribeiro, José Henrique Kleinubing Larcher, Viviana Cocco Mariani, and Leandro dos Santos Coelho. "Artificial Intelligence and Signal Decomposition Approach Applied to Retail Sales Forecasting." In Congresso Brasileiro de Inteligência Computacional. SBIC, 2021. http://dx.doi.org/10.21528/cbic2021-25.
Full textHornfeld, Willi. "Status of the Atlas Elektronik’s Modular AUV Family." In 25th International Conference on Offshore Mechanics and Arctic Engineering. ASMEDC, 2006. http://dx.doi.org/10.1115/omae2006-92357.
Full textPogila, Oleg, Pavel Topala, and Lucretia Mariana Constantinescu. "Transport and Logistics - Interference in Marketing." In International Conference Risk in Contemporary Economy. Dunarea de Jos University of Galati, Romania Faculty of Economics and Business Administration, 2019. http://dx.doi.org/10.35219/rce2067053253.
Full textLei, Wang. "Discuss the Relationship between Logistics and Marketing." In 2015 Seventh International Conference on Measuring Technology and Mechatronics Automation (ICMTMA). IEEE, 2015. http://dx.doi.org/10.1109/icmtma.2015.101.
Full textKakouris, Andreas P., and Panagiotis K. Finos. "The marketing - Logistics interface of customer service." In 2012 IEEE International Conference on Service Operations and Logistics and Informatics. IEEE, 2012. http://dx.doi.org/10.1109/soli.2012.6273522.
Full textGuzelbaeva, Gulshat. "TASKS OF MARKETING LOGISTICS IN MODERN RUSSIA." In 4th International Multidisciplinary Scientific Conference on Social Sciences and Arts SGEM2017. Stef92 Technology, 2017. http://dx.doi.org/10.5593/sgemsocial2017/13/s03.020.
Full textReports on the topic "Marketing and logistics support"
Kraynova, O. S. Marketing support for the logistics system optimization. Ljournal, 2019. http://dx.doi.org/10.18411/kray-2019-mong-00033.
Full textKolwey, Herman, and Frank Baxley. Logistics Support Considerations. Fort Belvoir, VA: Defense Technical Information Center, January 1994. http://dx.doi.org/10.21236/ada284047.
Full textVanWechel, Tamara, and Kimberly Vachal. Supply Chain Basics: Niche Agricultural Marketing, The Logistics. U.S. Department of Agriculture, Agricultural Marketing Service, September 2007. http://dx.doi.org/10.9752/ms027.09-2007.
Full textFrager, A., N. Bull, S. Gordon, R. Pombrio, and G. Klett. Integrated Logistics Support Guide. Fort Belvoir, VA: Defense Technical Information Center, July 1986. http://dx.doi.org/10.21236/ada171087.
Full textBrosious, Elizabeth. Consolidating Defense Logistics Support Contracting. Fort Belvoir, VA: Defense Technical Information Center, March 2005. http://dx.doi.org/10.21236/ada432335.
Full textARMY MATERIEL COMMAND ALEXANDRIA VA. Logistics Support Analysis Techniques Guide. Fort Belvoir, VA: Defense Technical Information Center, March 1985. http://dx.doi.org/10.21236/ada179008.
Full textKETRON INC ARLINGTON VA. Logistics Support Analysis Implementation Procedures. Appendix A. Generic Logistics Support Analysis Statement of Work. Fort Belvoir, VA: Defense Technical Information Center, April 1985. http://dx.doi.org/10.21236/ada154888.
Full textPatnode, Norman H. Views on Logistics, Candid Voices, Providing Responsive Logistics Support: Applying LEAN Thinking to Logistics. Fort Belvoir, VA: Defense Technical Information Center, October 1999. http://dx.doi.org/10.21236/ada369459.
Full textClagett, David C., and Jr. Logistics Support to Future Unified Commanders. Fort Belvoir, VA: Defense Technical Information Center, March 1993. http://dx.doi.org/10.21236/ada263929.
Full textYoung, Shelton R., Terrance Wing, James McDermott, Paul Hollister, Herman Tolbert, Brett Mansfield, Mike Talevi, and Susann L. Cobb. Logistics: Navy Controls Over Material Sent to Defense Reutilization and Marketing Offices. Fort Belvoir, VA: Defense Technical Information Center, June 2004. http://dx.doi.org/10.21236/ada432857.
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