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Journal articles on the topic 'Market segmentation'

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Published: 4 June 2021
Last updated: 30 July 2024

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1

Tynan, A. Caroline, and Jennifer Drayton. "Market segmentation." Journal of Marketing Management 2, no. 3 (January 1987): 301–35. http://dx.doi.org/10.1080/0267257x.1987.9964020.

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2

Dibb, Sally, and Lyndon Simkin. "Market Segmentation." Industrial Marketing Management 30, no. 8 (November 2001): 609–25. http://dx.doi.org/10.1016/s0019-8501(99)00127-3.

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3

Hoek, Janet, Philip Gendall, and Don Esslemont. "Market segmentation." Asia-Australia Marketing Journal 1, no. 1 (January 1993): 41–46. http://dx.doi.org/10.1016/s1320-1646(93)70289-0.

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4

Swinyard, William R., and Kenneth D. Struman. "Market Segmentation." Cornell Hotel and Restaurant Administration Quarterly 27, no. 1 (May 1986): 88–96. http://dx.doi.org/10.1177/001088048602700121.

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5

Siu, Noel Y. M., and Ka-Shing Woo. "Market Segmentation." Journal of Segmentation in Marketing 3, no. 2 (May 15, 2000): 43–60. http://dx.doi.org/10.1300/j142v03n02_04.

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6

Hoek, Janet, Philip Gendall, and Don Esslemont. "Market segmentation." Journal of Marketing Practice: Applied Marketing Science 2, no. 1 (March 1996): 25–34. http://dx.doi.org/10.1108/eum0000000000005.

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7

Mazany, R. L., L. G. Barrett, and R. A. Apostle. "Market segmentation." Marine Policy 11, no. 1 (January 1987): 29–44. http://dx.doi.org/10.1016/0308-597x(87)90037-6.

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8

Bloom, Jonathan Z. "MARKET SEGMENTATION." Annals of Tourism Research 32, no. 1 (January 2005): 93–111. http://dx.doi.org/10.1016/j.annals.2004.05.001.

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9

S, Jayanthy, Velanganni R, and Santhosh Kumar G. "A Study on Market Segmentation." Journal of Advanced Research in Dynamical and Control Systems 11, no. 0009-SPECIAL ISSUE (September 25, 2019): 1356–61. http://dx.doi.org/10.5373/jardcs/v11/20192749.

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10

Prygara, Olga, and Viktoria Zhurylo. "THE PROCEDURE OF DEVELOPMENT OF INTERNATIONAL MARKET SEGMENTATION STRATEGY." Economic Analysis, no. 30(1, Part 1) (2020): 166–82. http://dx.doi.org/10.35774/econa2020.01.01.166.

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Introduction. Increase of intensity of international economic activity under the process of internationalization of commodity markets lead to the necessity of search of attractive international markets and segments. Aim of the article is the development of procedure of international market segmentation strategy and determination of peculiarities of international market segmentation in comparison with segmentation of domestic markets, considering the necessity of evaluation of factors of choice of attractive markets, considering the influence of cultural environment on entrepreneurial activity. Method (Methodology). Application of methods of scientific generalization, analysis and synthesis gave an opportunity to distinguish elements, that characterize segmentation of international markets; to systemize the factors of international market environment, that influence international market segmentation process, define customers’ characteristics, that influence their purchasing decisions; to distinguish stages of international market segmentation; to describe features and marketing tasks of each stage. Results. Segmentation of international markets has to be viewed as the systematized process of division of international markets on the groups of countries and groups of individual customers on the basis of their cultural values and motivations concerning their decision making process, that gives an opportunity to satisfy their specific needs and strengthen international competitive positions. The factors that influence international segmentation process are macrofactors: geographic, structural-demographic, legal, economic, scientific, socio-cultural; and microfactors: common market factors (market demand, competitive factors, factors of quality characteristics of the product) and customer-based factors (psychological, behavioral, individual characteristics of customers). The stages of the procedure of developing of international segmentation strategy are: market attractiveness evaluation; competitive analysis; demand evaluation; cultural environment analysis; macrosegmentation of markets; microsegmentation of markets; implementation of strategy and control. The proposed strategy of international segmentation strategy requires forming of the detailed marketing plan to a certain market segment and constant monitoring of its realization in accordance with changes in market environment and motivations of customers.
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11

Robert, Michel. "Market Fragmentation Versus Market Segmentation." Journal of Business Strategy 13, no. 5 (May 1992): 48–53. http://dx.doi.org/10.1108/eb039517.

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12

Stemerding, Marcus P., Harmen Oppewal, Theo A. M. Beckers, and Harry J. P. Timmermans. "Leisure Market Segmentation:." Journal of Travel & Tourism Marketing 5, no. 3 (November 1996): 161–85. http://dx.doi.org/10.1300/j073v05n03_01.

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13

G. Budeva, Desislava, and Michael R. Mullen. "International market segmentation." European Journal of Marketing 48, no. 7/8 (July 8, 2014): 1209–38. http://dx.doi.org/10.1108/ejm-07-2010-0394.

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Purpose – This paper aims to investigate the influence of economic and cultural factors, separately and combined, on international country segments and to reveal the stability of factors and country segments over time. Design/methodology/approach – Principal component analysis is used to develop three economic factors and two cultural factors borrowed from the World Value Survey. Cluster analysis is used to form country clusters based on the economic and cultural factors, separately, and then combined, to detect whether both economics and culture need to be included as bases for macro-country segmentation. Further, the authors look at these issues across time, the beginning of the decade (1990) and then at the end of the decade (1999). Findings – Results support the hypotheses that economics and culture are both necessary for country-level segmentation but reject the hypothesis of cultural convergence as a consequence of technological development and industrialization. The authors confirm that cultural values and beliefs, although persistent, may change gradually under the influence of environmental forces such as economic development. The results support the instability of country segment membership when analyzed over one decade. Economic changes in some countries lead to their movement across segments. Practical implications – Results suggest that managers concerned with international segmentation should include both economic and cultural variables and reevaluate country segment membership continuously rather than relying on results obtained in a single period. Originality/value – Many international segmentation studies have used macro-level, secondary data to identify country clusters based on similarities in political, economic, geographic or cultural variables for a single period. This study extends existing international segmentation models by examining economic and cultural variables (separately, and then combined), and segment membership over time.
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14

Hiinerberg, Reinhard, Gilbert Heise, and C. M. Sashi. "International Market Segmentation." Journal of Segmentation in Marketing 1, no. 2 (August 29, 1997): 71–92. http://dx.doi.org/10.1300/j142v01n02_06.

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15

Maricic, Branko, and Aleksandar Djordjevic. "Strategic market segmentation." Marketing 46, no. 4 (2015): 243–51. http://dx.doi.org/10.5937/markt1504243m.

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16

Eilon, Samuel. "On market segmentation." Omega 21, no. 5 (September 1993): 507–10. http://dx.doi.org/10.1016/0305-0483(93)90018-g.

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17

Goodman, Allen C., and Thomas G. Thibodeau. "Housing Market Segmentation." Journal of Housing Economics 7, no. 2 (June 1998): 121–43. http://dx.doi.org/10.1006/jhec.1998.0229.

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18

Awan, Mahmood A. "International Market Segmentation: Exploring Cell Phone Market of Young Adults." International Journal of Trade, Economics and Finance 5, no. 2 (2014): 151–54. http://dx.doi.org/10.7763/ijtef.2014.v5.359.

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19

Han, Yeyang. "A Case Analysis of Market Segmentation and Product Differentiation." Highlights in Business, Economics and Management 34 (June 10, 2024): 52–57. http://dx.doi.org/10.54097/v9g8v275.

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This paper explores the symbiotic relationship between market segmentation and product differentiation within the realm of marketing strategies. Market segmentation involves the subdivision of a market into distinct sub-markets, delineated by variations in consumer needs, behaviors, and preferences. Conversely, product differentiation entails the creation of unique products or services tailored to meet the specific demands of consumers within these segmented markets. By examining the interplay between these concepts, this paper elucidates how market segmentation serves as a foundational framework for achieving product differentiation. Through a comprehensive analysis of theoretical frameworks and empirical studies, the paper underscores the strategic significance of aligning market segmentation with product differentiation to enhance consumer satisfaction and competitive advantage. Ultimately, this study provides valuable insights into leveraging market segmentation as a strategic tool for effective product differentiation, thereby fostering sustainable growth and success for firms in dynamic market environments. Practical implications and managerial recommendations will be offered to assist marketers in implementing effective market segmentation strategies to drive successful product differentiation initiatives and gain a competitive edge in the marketplace.
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20

Vicente Molina, M. Azucena, and Lucía Mediano Serrano. "Proposals for a strategic segmentation of the green market." Cuadernos de Gestión 2, no. 1 (2002): 11–30. http://dx.doi.org/10.5295/cdg.19216av.

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The increasing ecological concern and the need to attend to the new ecological demand, oblige enterprises to develop analysis tools in order to know better to the ecological consumer. The market segmentation is a valid tool to find differences among ecological consumers, and it allows the enterprise to adecue the marketing strategy to the preferences of the detected segments. In this paper we analyse the limitations of traditional criteria of segmentation and the advantages of multicriteria segmentation to define the complexity of the ecological consumer and the marketing mix strategy. We also show some of the most relevant segmentations of the ecological market.
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21

Akimov, Dmytro. "Segmentation of art market in the fine art’ marketing." Collection of scientific works “Notes on Art Criticism”, no. 39 (September 1, 2021): 27–31. http://dx.doi.org/10.32461/2226-2180.39.2021.238676.

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The purpose of the article. Research and analysis of marketing technology algorithms by means of market segmentation in fine arts marketing. The methodology of the study is to apply comparative, empirical, and theoretical methods. This methodological approach allows us to analyze the processes of segmentation of the fine arts market with the subsequent use of research results in the marketing processes of promoting works of art from artist to consumer. The scientific novelty consists in expanding the notions about the technology of segmentation of the art market. The article analyzes the algorithms of marketing technologies in the segmentation of the fine arts market. It should be noted that in the marketing of fine arts the technologies of segmentation of art markets and technologies of the positioning of works of art are purposefully and productively used. The segmentation of art markets enables to highly efficient identify and systematize groups of consumers and admirers of works of fine art in accordance with their goals and motivations. The main purpose of the article: analysis of the specifics of the implementation of classical marketing technologies (marketing researches, segmentation of art markets) in the marketing of fine arts. Conclusions. The analysis of the problems of using traditional marketing technologies in art marketing carried out in the article gives grounds to state that such technologies are used in the art market, but they differ significantly from other market areas. It should be noted that the technology of market segmentation is actively used in the art market in works of museums, galleries, auctions. The technology of market segmentation allows regulating the processes of appearance and satisfaction of demand for works of art and their implementation.
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22

Andri Cahyo Purnomo. "MANAJEMEN PEMASARAN PENDIDIKAN BERBASIS STRATEGI PENENTUAN PASAR SASARAN." Jurnal Sosial Humaniora dan Pendidikan 1, no. 2 (May 31, 2022): 130–37. http://dx.doi.org/10.55606/inovasi.v1i2.129.

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This research is to know the concept of education marketing management based on target market determination strategy. This research is a qualitative type through literature study. Literature study is another term for literature review, literature review, theoretical study, theoretical basis, literature review, and theoretical review. When determining market segments, it is necessary to pay attention to key market segment variables, such as demographic, psychographic, geographic and benefit segmentation. These four segmentations divide the consumer market in order from the general and massive to the most specific, namely a) demographic segmentation, namely: segments that make market groups based on age, education, gender, family size and income identification; b) geographic segmentation, namely identifying based on area, climate, population density or market physical conditions; c) psychographic segmentation, namely the segment that identifies consumers based on people's lifestyles and consumer personalities by observing a person's activities, tastes, opinions or interests; and d) benefit segmentation, which is a segment that focuses on the expected use of a product or service that is offered and provided.
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23

Ren, Yawei, Deli Yang, and Xinjun Diao. "Market segmentation strategy in internet market." Physica A: Statistical Mechanics and its Applications 389, no. 8 (April 2010): 1688–98. http://dx.doi.org/10.1016/j.physa.2009.11.023.

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24

Doyle, Peter, and John Saunders. "Market Segmentation and Positioning in Specialized Industrial Markets." Journal of Marketing 49, no. 2 (March 1985): 24–32. http://dx.doi.org/10.1177/002224298504900202.

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Many companies in basic industries are shifting to speciality products in an effort to boost growth and profits. But such moves require often unfamiliar marketing skills, especially in segmentation and positioning. The market literature is surprisingly devoid of practical examples of segmentation and positioning techniques applied to industrial markets. This article presents such a model and illustrates it in detail for a company diversifying into speciality chemicals. Implications for other industrial companies are discussed.
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25

Hu, Desheng, Jeffrey Gleason, Muhammad Abu Bakar Aziz, Alice Koeninger, Nikolas Guggenberger, Ronald E. Robertson, and Christo Wilson. "Market or Markets? Investigating Google Search’s Market Shares under Vertical Segmentation." Proceedings of the International AAAI Conference on Web and Social Media 18 (May 28, 2024): 637–50. http://dx.doi.org/10.1609/icwsm.v18i1.31340.

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Is Google Search a monopoly with gatekeeping power? Regulators from the US, UK, and Europe have argued that it is based on the assumption that Google Search dominates the market for horizontal (a.k.a. “general”) web search. Google disputes this, claiming that competition extends to all vertical (a.k.a. “specialized”) search engines, and that under this market definition it does not have monopoly power. In this study we present the first analysis of Google Search’s market share under vertical segmentation of online search. We leverage observational trace data collected from a panel of US residents that includes their web browsing history and copies of the Google Search Engine Result Pages they were shown.We observe that participants’ search sessions begin at Google greater than 50% of the time in 24 out of 30 vertical market segments (which comprise almost all of our participants’ searches). Our results inform the consequential and ongoing debates about the market power of Google Search and the conceptualization of online markets in general.
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26

Lin, Chin‐Feng. "Segmenting customer brand preference: demographic or psychographic." Journal of Product & Brand Management 11, no. 4 (July 1, 2002): 249–68. http://dx.doi.org/10.1108/10610420210435443.

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A multi‐segmenting methodology is proposed for comparing the segmenting capabilities of segmentation variables and providing complete market segmentation information. Demographic and psychographic variables based on the differentiation of consumer brand preference were used to elicit the characteristics of market segments. In a comparative evaluation, the multi‐combination variables of demographic segmentation exhibited market‐segmenting capabilities equivalent to those of psychographic segmentation. The purpose of this research is utilizing multiple segmentation variables to identify smaller, better‐defined target sub‐markets for enhancing business competitive advantages.
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27

Doyle, Peter, and John Saunders. "Market Segmentation and Positioning in Specialized Industrial Markets." Journal of Marketing 49, no. 2 (1985): 24. http://dx.doi.org/10.2307/1251562.

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28

Antosova, Irena, Naďa Hazuchova, and Jana Stavkova. "MARKET SEGMENTATION IN HEALTHCARE." Marketing and Management of Innovations, no. 3 (2019): 151–66. http://dx.doi.org/10.21272/mmi.2019.3-12.

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The share of healthcare expenditure in the first income decile in their income is higher in comparison with other deciles, however, their expenditure is the lowest. The main purpose of the research is to show the availability of healthcare in different income groups of households. Literature sources indicate that some specific household social classes face problems with access to healthcare because of low income. Firstly, public healthcare expenditure is evaluated. The low share of research and development expenditure in healthcare is alarming. Investigation continues in the accessibility of healthcare and medicines in households. The paper reveals segments of endangered low-income households with insufficient healthcare that decrease their living standard. The main data source for conducted analyses of household situations is primary data from Household Budget Survey and primary data from EU-Statistics on Income and Living Conditions survey in four years 2007, 2010, 2014 and 2016 in the Czech Republic. The paper presents the results of an analysis of households which showed that first low-income decile has the lowest healthcare payments in absolute expression but the relative number of healthcare expenditure confirms that low-income households spend the most of their income on healthcare in the comparison with other households. The first income decile is mainly composed of old-age pensioners and unemployed consumers. The structure of household healthcare expenditure according to expenditure categories shows that all consumers pay the most for non-prescription drugs followed by prescription drugs, orthopaedic and therapeutic aids, ambulatory dental care and ambulatory medical care. The research confirms that specific groups of households cannot afford appropriate healthcare. The constructed Health Poverty Index expresses that low-income households would need their income to be higher by at least 4.36 % to be able to afford average healthcare expenditure and appropriate healthcare.
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29

Howenstine, Erick. "Market Segmentation for Recycling." Environment and Behavior 25, no. 1 (January 1993): 86–102. http://dx.doi.org/10.1177/0013916593251004.

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30

Beane, T. P., and D. M. Ennis. "Market Segmentation: A Review." European Journal of Marketing 21, no. 5 (May 1987): 20–42. http://dx.doi.org/10.1108/eum0000000004695.

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31

Duncan Reekie, W. "Market Segmentation and Apartheid." European Journal of Marketing 22, no. 3 (March 1988): 7–13. http://dx.doi.org/10.1108/eum0000000005273.

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32

Judd, Vaughan C., Cathleen A. Owens, and Donald R. Self. "Market Segmentation of Alcoholics." Health Marketing Quarterly 6, no. 1-3 (May 16, 1989): 57–92. http://dx.doi.org/10.1300/j026v06n01_04.

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33

McIntyre, Roger P., Martin S. Meloche, and Jane M. Lang. "Culture-Based Market Segmentation." Journal of Euromarketing 2, no. 1 (March 11, 1993): 31–47. http://dx.doi.org/10.1300/j037v02n01_04.

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34

Uusitalo, Outi. "The market segmentation workbook." Journal of Retailing and Consumer Services 5, no. 1 (January 1998): 63–64. http://dx.doi.org/10.1016/s0969-6989(97)87298-0.

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35

Lidstone, John. "Market segmentation for pharmaceuticals." Long Range Planning 22, no. 2 (April 1989): 54–62. http://dx.doi.org/10.1016/0024-6301(89)90123-4.

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36

Brown, Herbert E., Ramesh Shivashankar, and Roger W. Brucker. "Requirements driven market segmentation." Industrial Marketing Management 18, no. 2 (May 1989): 105–12. http://dx.doi.org/10.1016/0019-8501(89)90027-8.

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37

Peck, Jamie A. "Labour Market Segmentation Theory." Labour & Industry: a journal of the social and economic relations of work 2, no. 1 (March 1989): 119–44. http://dx.doi.org/10.1080/10301763.1989.10669066.

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38

Fred van Raaij, W., and Theo M. M. Verhallen. "Domain‐specific Market Segmentation." European Journal of Marketing 28, no. 10 (October 1994): 49–66. http://dx.doi.org/10.1108/03090569410075786.

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39

Li, Zhi, Jin Zhou, and Zuo Zhang. "Market Segmentation and Haze Pollution in Yangtze River Delta Urban Agglomeration of China." Atmosphere 14, no. 10 (October 8, 2023): 1539. http://dx.doi.org/10.3390/atmos14101539.

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Haze pollution not only has negative impact on public health and air quality, but also has restricted China’s industrial upgrading and high-quality development, and Chinese urban agglomerations are one of the areas hardest hit of haze pollution. In the process of China’s economic transformation, local governments will adopt local protectionism, leading to market segmentation. This is a phenomenon that refers to the distortion of resource allocation by local governments for the sake of vested interests and the existence of segmentation in commodity markets. This behavior is considered to be one of the important factors causing haze pollution. As Yangtze River Delta urban agglomerations are considered to be one of the earliest, fastest growing, and most mature for market integration in China, there is a lack of empirical testing on the impact of market segmentation on haze pollution in this urban agglomeration. Based on urban panel data from the period of 1998–2018 and the market segmentation index calculated by the relative price method, we use the dynamic spatial Durbin model and generalized space two-stage least squares method to explore the effect of market segmentation in urban agglomeration on haze pollution; the results are as follows: (1) Market segmentation significantly exacerbates haze pollution, in other words, haze pollution will increase by 2.14% when market segmentation increases by 1%. (2) Cities with a high degree of market segmentation and high levels of haze pollution have the potential to reduce pollution through market integration in the future. (3) Market segmentation in surrounding regions also has a significant worsening effect on haze pollution in the region. The indirect effect of market segmentation is 3.67 times that direct effect, indicating that the spatial spillover effect of market segmentation on haze pollution is greater than its own impact. (4) Mechanism analysis finds that it will aggravate haze pollution by hindering economic scale, industrial structure, and technological progress when the degree of market segmentation is high.
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40

Koudelka, J. "Segmentation of Czech consumers as for their relationship to organic foods." Agricultural Economics (Zemědělská ekonomika) 59, No. 8 (August 28, 2013): 348–60. http://dx.doi.org/10.17221/15/2013-agricecon.

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Products of organic agriculture have gained a significant attention among consumers. It creates a visible impact also on the products of conventional agriculture. This leads to the necessity to apply target marketing at the food resp. organic food markets. The objective of this article is to explore the possible approaches to the process of market segmentation at these consumer markets. The data of the Market & Media & Lifestyle were used. Variables of food consumer behaviour and lifestyle were especially selected. Three lines of market segmentation were inferred from the basic conceptual approaches: a priori segmentation, post hoc segmentation and forward segmentation. The data were analysed in several steps using multidimensional analyses. The results indicate a different marketing potential of the investigated approaches. A priori segmentation seems to be more proper for the purpose of the sales management. A broadly based post hoc segmentation should be useful when the concept of marketing communication is to be created. The elaborated forward segmentation approach will take place when the marketing strategy is evaluated.  
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Bo Liu, Hong, Breda McCarthy, Tingzhen Chen, Shu Guo, and Xuguang Song. "The Chinese wine market: a market segmentation study." Asia Pacific Journal of Marketing and Logistics 26, no. 3 (June 3, 2014): 450–71. http://dx.doi.org/10.1108/apjml-07-2013-0089.

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Purpose – The purpose of this paper is to examine how the Chinese wine market can be meaningfully segmented and to explore marketing implications for the Australian wine sector. Design/methodology/approach – The research is descriptive in nature, using an online survey to collect quantitative data on wine consumer behaviour. A total of 407 responses were obtained. Data analysis included descriptive analysis (frequency distributions) and cluster analysis. Findings – The research identifies three clusters of wine consumers: “the extrinsic attribute-seeking customers”, “the intrinsic attribute-seeking customers” and “the alcohol level attribute-seeking customers”. These groups of consumers were categorised using a behavioural (benefit) segmentation base. Research limitations/implications – The use of an internet survey and convenience sample limits generalisation of the findings. The adoption of a behavioural basis in conducting the segmentation is a limitation. The use of more complex segmentation bases, such as psychographics, may yield a richer understanding of the Chinese wine consumer in future studies. Practical implications – The customer profiles provide Australian wine marketers with an insight into Chinese wine consumer behaviour. Brand positioning can be improved by ensuring that the brand emphasises certain product attributes which the segments value when choosing wine. Originality/value – Little previous research on market segmentation has been conducted in mainland China. For Australian wine marketers, this study provides a baseline study into market segmentation and may assist with targeting and brand positioning decisions.
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42

Colonescu, Constantin, and Nicolas Schmitt. "Market Segmentation, Market Integration, and Tacit Collusion." Review of International Economics 11, no. 1 (February 2003): 175–92. http://dx.doi.org/10.1111/1467-9396.00376.

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43

Nishiotis, George P. "Do Indirect Investment Barriers Contribute to Capital Market Segmentation?" Journal of Financial and Quantitative Analysis 39, no. 3 (September 2004): 613–30. http://dx.doi.org/10.1017/s0022109000004051.

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AbstractUsing a sample of emerging market closed-end funds, I find evidence that indirect investment barriers exert powerful effects on asset pricing differences across countries. I show that not only do indirect investment barriers contribute to international capital market segmentation, but also they can lead to segmentation even in the absence of strong capital inflow restrictions. This result is consistent with Bekaert and Harvey's (1995) conclusion that “other markets appear segmented even though foreigners have relatively free access to their capital markets” (p. 403). The empirical results of this paper provide a rational market segmentation explanation of both premiums and discounts in emerging market closed-end funds, and they are consistent with the deterrent effect of indirect barriers on equity flows to emerging markets found in the capital flow literature.
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44

Khodijatunnuriyah, Siti, and Hasih Pratiwi. "Klasifikasi Jenis Pencabutan Layanan oleh Pelanggan Indihome Menggunakan Metode Chi-Square Automatic Interaction Detection." Indonesian Journal of Applied Statistics 2, no. 2 (December 27, 2019): 80. http://dx.doi.org/10.13057/ijas.v2i2.34526.

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<p>Market segmentation is a classic topic in marketing which is never loss its attractiveness. In addition to market segmentation, customer satisfaction is important in the field of marketing. Customer satisfaction is a person's feelings after using goods or services produced by a company. High customer satisfaction shows a company's success in producing goods or services. Statistics provides many tools for segmentation research. One of statistical tool for segmentation research which takes the dependency method as an approach is Chi-Squared Automatic Interaction Detection (CHAID) analysis. CHAID analysis would provide decision tree like diagram which provide information about degree of association from dependent variable to the independent variables and the information about segments characteristic. In this case, the CHAID analysis is used to determine the type of service revocation segmentation by Indihome customers. Based on CHAID analysis, 25 segmentations were obtained, which consisted of revocation of the downgrade category of 45314 customers and the number of revocation of the Churn Out category by 11137 customers.</p><strong>Keywords : </strong>market segmentation, customer satisfaction<strong>, </strong>CHAID, Indihome
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45

Thomas, Robert J. "Multistage market segmentation: an exploration of B2B segment alignment." Journal of Business & Industrial Marketing 31, no. 7 (August 1, 2016): 821–34. http://dx.doi.org/10.1108/jbim-12-2015-0245.

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Purpose The purpose of this paper is to explore the possibility of identifying market segments in multistage markets and assessing whether their alignment could provide a useful managerial approach to find competitive advantage and better understand market opportunities. Design/methodology/approach Using data from a pilot project, need-based market segments from different market stages were identified and their potential alignment evaluated. The data were not designed to test hypotheses, nor were they originally intended to be used to align segments. Nevertheless, they provided a unique opportunity to explore multistage segmentation and segment alignment in a business-to-business (B2B) setting. Findings Overall, the findings of this exploratory study should encourage both academics and practitioners to continue to explore the possibility of studying and aligning multistage market segments. The possibility of aligning segments was demonstrated using visual alignment based on managerial judgment of data and alignment based on a combined cluster analysis of customers across the multistage markets. Research limitations/implications First, the market research was not specifically designed to formulate and test hypotheses about the feasibility of aligning segments in multistage markets – it is an exploratory study. The research was based on a pilot project, and the survey-derived databases were conveniently available for analysis. While sample sizes were small, they are typical of many B2B markets. Second, to more effectively study complex relationships in multistage markets, it would have been desirable to include a more comprehensive set of needs. Each market stage has not only a set of their own perceived needs but also a set of perceptions of the needs of other stages. Third, as in many B2B studies, the data used in this pilot project were based on single informants. Practical implications A common complaint among firms is that B2B market segmentation does not really work that well for them. An unexplored reason for this may be that true market segmentation does not stop with one’s direct customer, but should also include the customer’s customer and so on, in a multistage market segmentation structure. One implication of the research presented here suggests that better understanding the segmentation structure in a multistage market can enlighten the opportunities and risks of implementing such a strategy. Multistage market segmentation alignment may lead to innovative positioning and message levers for the sales force to use as an argument to gain advantage according to common and unique aligned segment needs. Social implications The process may be applied to social institutions in addition to commercial organizations. Originality/value While it is obvious that market segmentation can be applied to any single market of customers, the question of applying it to complex multistage markets needs additional exploration. The original idea in this paper is that the potential for strategically aligning multistage markets and segments can have both conceptual and managerial implications for establishing competitive advantage and more efficient and effective resource allocation. The paper shows that that such alignment is possible; however, research and research methods in this area are nascent and will require continued step-by-step learning about these complex market structures to build up to a more definitive understanding of the processes involved to guide future research and managerial thinking.
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Sjöö, Boo, and Jianhua Zhang. "Market segmentation and information diffusion in China’s stock markets." Journal of Multinational Financial Management 10, no. 3-4 (December 2000): 421–38. http://dx.doi.org/10.1016/s1042-444x(00)00035-9.

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Meyer, Ruth, and Huw Vasey. "Immigration, Social Networks, and the Emergence of Ethnic Segmentation in a Low-Skill Labor Market." Social Science Computer Review 38, no. 4 (December 18, 2018): 387–404. http://dx.doi.org/10.1177/0894439318815636.

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Postwar migration to “western” countries has gone hand in hand with the development of ethnically segmented labor markets, particularly in low-skill roles where entry requirements are minimal. While numerous theories have been forwarded as to why such situations occur, it has remained difficult to empirically test the relative impact of the many interacting processes that produce segmentation in the labor market. In this article, we investigate the processes of ethnic segmentation in low-skilled labor markets, where referral hiring is the norm, with particular reference to the role of ethnically homogeneous social networks and forms of discrimination. We employ an agent-based modeling approach, adapting key elements from Waldinger and Lichter’s widely cited networked explanation of ethnic labor market segmentation. This approach allows us to provide a different lens on theories of ethnic labor market segmentation, investigating the relative impacts of different causal processes that are difficult to investigate in this way using other social science approaches. The overall results from our model indicate that ethnically homogeneous social networks have the effect of increasing the level of ethnic segmentation within a referral-based labor market, but that these networks also help immigrant populations grow and protect them from the negative impacts of employer discrimination. Furthermore, these networks have a greater impact on labor market segmentation than discrimination alone. In conclusion, this sociologically informed agent-based model provides important insights into the manner and extent in which changes in social conditions may affect population-level phenomena.
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Setini, Made, and Dio Caisar Darma. "Towards Market Share: Segmentation, Target and Market Position." International Business Management 13, no. 9 (March 18, 2020): 405–14. http://dx.doi.org/10.36478/ibm.2019.405.414.

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Lulu, Li, Zhu Bin, and Wang Yu. "Market Transition, Labor Market Segmentation and Organizational Mobility." Social Sciences in China 38, no. 4 (October 2, 2017): 120–40. http://dx.doi.org/10.1080/02529203.2017.1376958.

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Geraghty, Sarah, and Ann M. Torres. "The Irish wine market: a market segmentation study." International Journal of Wine Business Research 21, no. 2 (June 5, 2009): 143–54. http://dx.doi.org/10.1108/17511060910967980.

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