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Books on the topic 'Market segmentation'

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Author: Grafiati

Published: 4 June 2021

Last updated: 30 July 2024

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1

McDonald, Malcolm, and Ian Dunbar. Market Segmentation. London: Palgrave Macmillan UK, 1998. http://dx.doi.org/10.1007/978-1-349-26591-6.

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2

McDonald, Malcolm, and Ian Dunbar, eds. Market Segmentation. Hoboken, NJ, USA: John Wiley & Sons, Inc., 2012. http://dx.doi.org/10.1002/9781119207863.

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3

Wedel, Michel, and Wagner A. Kamakura. Market Segmentation. Boston, MA: Springer US, 2000. http://dx.doi.org/10.1007/978-1-4615-4651-1.

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4

Malcolm, McDonald. Market Segmentation. San Diego: Elsevier Science & Technology, 2010.

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5

Dolnicar, Sara, Bettina Grün, and Friedrich Leisch. Market Segmentation Analysis. Singapore: Springer Singapore, 2018. http://dx.doi.org/10.1007/978-981-10-8818-6.

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6

Evans, Martin. Market segmentation: A monograph. [Pontypridd]: [University of Glamorgan], 1994.

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7

Werner, Scotton Donald, and Zallocco Ronald L, eds. Readings in market segmentation. Ann Arbor, MI: University Microfilms International, 1994.

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8

Bernstein, Richard. Market segmentation and style investing. New York: Wiley, 1995.

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9

Winter, Frederick W. 1-2-3 market segmentation. [Urbana, Ill.]: College of Commerce and Business Administration, University of Illinois at Urbana-Champaign, 1987.

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10

Linneman, Robert E. Making niche marketing work: How to grow bigger by acting smaller. New York: McGraw-Hill, 1991.

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11

Weinstein, Art. Market segmentation: Using demographics, psychographics, and other segmentation techniques to uncover and exploit new markets. Chicago, Ill: Probus Pub. Co., 1987.

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12

Weinstein, Art. Market segmentation: Using niche marketing to exploit new markets. Chicago, Ill: Probus Pub. Co, 1989.

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13

Weinstein, Art. Market segmentation: Using niche marketing to exploit new markets. Chicago, Ill: Probus Pub. Co., 1987.

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14

Practices, LLC Best. Best Practices in pharmaceutical market segmentation. Chapel Hill, NC: Best Practices, 2001.

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15

Wedel, Michel. Market segmentation: Conceptual and methodological foundations. Boston: Kluwer Academic, 1998.

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16

Weitzman, Martin L. A theory of job market segmentation. Cambridge, Mass: Dept. of Economics, Massachusetts Institute of Technology, 1987.

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17

Jomo K. S. (Jomo Kwame Sundaram), ed. Labour market segmentation in Malaysian services. Singapore: NUS Press, 2010.

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18

Kniess, Michael. Nischenpolitik für Produktionsunternehmen der Bundesrepublik Deutschland. Münster: Lit, 1992.

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19

Raimar, Richers, and Lima Cecília Pimenta, eds. Segmentação: Opções estratégicas para o mercado brasileiro. São Paulo, SP: Nobel, 1991.

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20

McDonald, Malcolm. Market segmentation: A step-by-step approach to creating profitable market segments. Basingstoke: Macmillan, 1994.

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21

Rosenberg, Samuel. From segmentation to flexibility: Labour market programme. Geneva: International Institute for Labour Studies, 1987.

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22

(Firm), Packaged Facts. The Hispanic market. New York, N.Y: Packaged Facts, 1997.

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23

Roig, Ana Huguet. Segmentación en el mercado de trabajo español. Madrid: Consejo Económico y Social, 1999.

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24

Morgan, Carol M. Segmenting the mature market: Identifying, targeting, and reaching America's diverse, booming senior markets. Chicago, Ill: Probus Pub. Co., 1993.

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25

Twynam, Gerard David. A market segmentation analysis of desired ecotourism opportunities. Sault Ste. Marie: Great Lakes Forestry Centre, 1997.

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26

Dotsey, Michael. Nontraded goods, market segmentation, and exchange rates. Richmond, Va.]: Federal Reserve Bank of Richmond, 2006.

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27

Gadgil, K. Segmentation analysis of the foreign exchange market. Manchester: UMIST, 1990.

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28

Stenman, Åsa. Labor market discrimination and segmentation, Luanda, 1992. Göteborg, Sweden: Dept. of Economics, Gothenburg University, 1995.

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29

Ross, Fiona A. International market segmentation: The role of demography. Dublin: University College Dublin, 1991.

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30

Furlong, Ita. Donor segmentation of the Irish charity market. Dublin: University College Dublin, 1990.

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31

Lang, Kevin. Labor market segmentation, wage dispersion and unemployment. Cambridge, MA: National Bureau of Economic Research, 1992.

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32

Guercio, Diane Del. Broker incentives and mutual fund market segmentation. Cambridge, MA: National Bureau of Economic Research, 2010.

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33

Stigler, Matthieu. Understanding the ADR premium under market segmentation. New Delhi: National Institute of Public Finance and Policy, 2010.

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34

Deepika, Chawla, and Deliver (Project :. Bangladesh), eds. Bangladesh, contraceptive market segmentation analysis: Final report. [Dhaka]: DELIVER, Bangladesh, 2003.

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35

Dickens, W. T. Labor market segmentation theory: Reconsidering the evidence. Cambridge, MA: National Bureau of Economic Research, 1992.

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36

Arellano, Rolando. Los estilos de vida en el Perú: Cómo somos y pensamos los peruanos del siglo XXI. Lima, Perú: Consumidores y Mercados, 2000.

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37

1951-, Dunbar Ian, ed. Market segmentation: How to do it, how to profit from it. 5th ed. Chichester: John Wiley & Sons, 2013.

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38

Plunkett, Oonagh M. Perceptions of social class consumption choices. Dublin: University College Dublin, 1994.

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39

Staub, Bastian. Entscheidungsorientierte Marktsegmentbewertung mit dem Realoptionsansatz. Frankfurt am Main: Lang, 2010.

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40

Yu, Chae-sul. Tanchʻŭng nodong sijang kwa imgŭm kujo punsŏk. Korea: s.n., 1992.

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41

Brown, Robert. The U.S. tween market. New York: Packaged Facts, 2001.

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42

J, Sloane Peter, and University of Aberdeen. Department of Economics., eds. Labour market segmentation: A local labour market analysis using alternative approaches. Aberdeen: University of Aberdeen, Dept. of Economics, 1991.

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43

Leeming, E. Janice. Segmenting the women's market: Using niche marketing to understand and meet the diverse needs of today's most dynamic consumer market. Chicago, Ill: Probus Pub. Co., 1994.

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44

(Firm), Packaged Facts, ed. The college market. New York: Packaged Facts, 1995.

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45

(Firm), Packaged Facts, ed. The mature market. New York: Packaged Facts, 1996.

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46

Schroeder, Timothy D. Market segmentation for recreation, parks, and tourism administration. Monticello, Ill., USA: Vance Bibliographies, 1987.

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47

Manning, A. Endogenous labour market segmentation in a matching model. London: London School of Economics, Centre for Economic Performance, 1993.

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48

Wedel, Michel, and Wagner A. Kamakura. Market Segmentation. Springer, 2012.

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49

Malcolm, McDonald, and Ian K. Dunbar. Market Segmentation. 2nd ed. Palgrave Macmillan, 1998.

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50

Kamakura, Wagner A. Market Segmentation. Island Press, 1999.

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