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Relevant bibliographies by topics / Market segmentation

Academic literature on the topic 'Market segmentation'

Author: Grafiati

Published: 4 June 2021

Last updated: 30 July 2024

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Journal articles on the topic "Market segmentation"

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Tynan, A. Caroline, and Jennifer Drayton. "Market segmentation." Journal of Marketing Management 2, no. 3 (January 1987): 301–35. http://dx.doi.org/10.1080/0267257x.1987.9964020.

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Dibb, Sally, and Lyndon Simkin. "Market Segmentation." Industrial Marketing Management 30, no. 8 (November 2001): 609–25. http://dx.doi.org/10.1016/s0019-8501(99)00127-3.

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Hoek, Janet, Philip Gendall, and Don Esslemont. "Market segmentation." Asia-Australia Marketing Journal 1, no. 1 (January 1993): 41–46. http://dx.doi.org/10.1016/s1320-1646(93)70289-0.

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Swinyard, William R., and Kenneth D. Struman. "Market Segmentation." Cornell Hotel and Restaurant Administration Quarterly 27, no. 1 (May 1986): 88–96. http://dx.doi.org/10.1177/001088048602700121.

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Siu, Noel Y. M., and Ka-Shing Woo. "Market Segmentation." Journal of Segmentation in Marketing 3, no. 2 (May 15, 2000): 43–60. http://dx.doi.org/10.1300/j142v03n02_04.

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Hoek, Janet, Philip Gendall, and Don Esslemont. "Market segmentation." Journal of Marketing Practice: Applied Marketing Science 2, no. 1 (March 1996): 25–34. http://dx.doi.org/10.1108/eum0000000000005.

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Mazany, R. L., L. G. Barrett, and R. A. Apostle. "Market segmentation." Marine Policy 11, no. 1 (January 1987): 29–44. http://dx.doi.org/10.1016/0308-597x(87)90037-6.

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Bloom, Jonathan Z. "MARKET SEGMENTATION." Annals of Tourism Research 32, no. 1 (January 2005): 93–111. http://dx.doi.org/10.1016/j.annals.2004.05.001.

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S, Jayanthy, Velanganni R, and Santhosh Kumar G. "A Study on Market Segmentation." Journal of Advanced Research in Dynamical and Control Systems 11, no. 0009-SPECIAL ISSUE (September 25, 2019): 1356–61. http://dx.doi.org/10.5373/jardcs/v11/20192749.

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Prygara, Olga, and Viktoria Zhurylo. "THE PROCEDURE OF DEVELOPMENT OF INTERNATIONAL MARKET SEGMENTATION STRATEGY." Economic Analysis, no. 30(1, Part 1) (2020): 166–82. http://dx.doi.org/10.35774/econa2020.01.01.166.

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Introduction. Increase of intensity of international economic activity under the process of internationalization of commodity markets lead to the necessity of search of attractive international markets and segments. Aim of the article is the development of procedure of international market segmentation strategy and determination of peculiarities of international market segmentation in comparison with segmentation of domestic markets, considering the necessity of evaluation of factors of choice of attractive markets, considering the influence of cultural environment on entrepreneurial activity. Method (Methodology). Application of methods of scientific generalization, analysis and synthesis gave an opportunity to distinguish elements, that characterize segmentation of international markets; to systemize the factors of international market environment, that influence international market segmentation process, define customers’ characteristics, that influence their purchasing decisions; to distinguish stages of international market segmentation; to describe features and marketing tasks of each stage. Results. Segmentation of international markets has to be viewed as the systematized process of division of international markets on the groups of countries and groups of individual customers on the basis of their cultural values and motivations concerning their decision making process, that gives an opportunity to satisfy their specific needs and strengthen international competitive positions. The factors that influence international segmentation process are macrofactors: geographic, structural-demographic, legal, economic, scientific, socio-cultural; and microfactors: common market factors (market demand, competitive factors, factors of quality characteristics of the product) and customer-based factors (psychological, behavioral, individual characteristics of customers). The stages of the procedure of developing of international segmentation strategy are: market attractiveness evaluation; competitive analysis; demand evaluation; cultural environment analysis; macrosegmentation of markets; microsegmentation of markets; implementation of strategy and control. The proposed strategy of international segmentation strategy requires forming of the detailed marketing plan to a certain market segment and constant monitoring of its realization in accordance with changes in market environment and motivations of customers.

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Dissertations / Theses on the topic "Market segmentation"

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Camilleri, Liberato. "Statistical models for market segmentation." Thesis, Lancaster University, 2005. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.441119.

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Fialho, Priscilla Vieira. "Essays on labour market segmentation." Thesis, University College London (University of London), 2018. http://discovery.ucl.ac.uk/10046278/.

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This dissertation consists of three essays on labour market segmentation between openended and temporary employment contracts. Each essay has an empirical nature and exploits either qualitative or quantitative macro and micro data to answer questions related to the extent in which labour markets are segmented and how to address labour market duality in Europe. The first essay reviews the evolution of Employment Protection Legislation over time, recent labour market reforms that affected labour market segmentation and the different proposals for future reforms in France, Italy, Portugal and Spain. It introduces the reader to the institutional and legal context for the remaining two essays. The second essay describes several stylised facts about labour market segmentation in the same set of countries. I characterise workers, firms and tasks in atypical employment contracts. I also investigate their average duration, the frequency of transitions from atypical to open-ended contracts and the extent to which firms rotate over workers in atypical employment contracts. Overall, this essay argues that labour market segmentation is not merely a legal artefact, but that there exists a real divide between temporary and permanent workers in dual labour markets. Finally, the third essay evaluates whether low-skilled workers have benefited from the introduction of fixed-term contracts and analyses the heterogeneous effects of potential labour market reforms aiming at tackling labour market segmentation, such as reducing the redtape cost of dismissing workers in a permanent contract or taxing fixed-term contracts. One of the main findings is that decreasing the dismissal cost of permanent contracts by 10% would reduce the share of fixed-term contracts in new hires by half a percentage point, if the destruction rate of permanent contracts were to remain unchanged, and that this policy would mostly benefit workers in the upper part of the ability distribution.

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Stenbom, Gustav. "Geodemographic Segmentation in Market Research." Thesis, KTH, Optimeringslära och systemteori, 2016. http://urn.kb.se/resolve?urn=urn:nbn:se:kth:diva-188816.

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Markets can be complex, but understanding them is critical to companies and institutions that interact with individuals. This thesis uses clustering to segment the Swedish market, which provides a condensed and comprehensible way to understand the population. With the ambition to gain insights into how demographic, and psychographic characteristics of people, and their geographical regions cohere, this thesis investigates four clustering methods in order to segment the Swedish market based on survey responses. The clustering methods used are: A two stage clustering approach with correspondence analysis followed by hierarchical clustering, k-modes cluster analysis, self-organizing maps with hierarchical clustering, and the categorical clustering algorithm CLICKS. Each algorithm is analyzed individually in terms of cluster characteristics, then all algorithms are compared. Correspondence analysis, k-modes and self-organizing maps are found to be viable methods for the geodemographic segmentation, and self-organizing maps outperforms all other algorithms considered, with respect to cluster compactness and within cluster squared dissimilarities. Results show that individuals in urban areas are more likely to live alone, use tobacco substitutes and wanting to get an electric car, compared to rural populations, who in turn are more likely to listen to rock music and visit shopping websites than urban populations.
Marknader kan vara komplexa, men att förstå dem är kritiskt för de institutioner och företag som interagerar med individer. Detta projekt använder klustertekniker för att segmentera den svenska marknaden, vilket tillhandahåller ett mycket begripligt sätt att förstå befolkningen. Med ambitionen att få insikt i demografiska och psykografiska egenskaper hos populationer, och hur dessa hänger samman med individers geografiska regioner, undersöker detta projekt fyra klustertekniker för att segmentera den svenska marknaden utifrån enkätdata. De metoder som undersöks är: En tvåstegs metod med korrespondensanalys följd av hierarkisk klustering, k-modes kluster analys, self-organizing maps följt av hierarkisk klustering och slutligen den kategoriska klusteralgoritmen CLICKS. Varje teknik undersöks individuellt med avseende på klusternas karaktäristiska egenskaper, sedan jämförs teknikerna med varandra. Korrespondensanalysen, k-modes och self-organizing maps visar sig vara tekniker som kan utföra segmenteringen, och self-organizing maps visar sig vara den bästa metoden beträffande klusternas kompakthet och inom-kluster-fel. Resultaten från detta projekt visar att personer i urbana områden är mer benägna att leva ensamma, använda nikotinfritt snus och vilja köpa en elbil, i jämförelse med personer från landsbygden. Individer från landsbygden är i sin tur med benägna att lyssna på rockmusik och besöka shoppinghemsidor än personer i urbana områden.

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Batie, Michael. "Charter schools and market segmentation." Diss., UC access only, 2009. http://proquest.umi.com/pqdweb?index=32&did=1905738701&SrchMode=1&sid=2&Fmt=7&retrieveGroup=0&VType=PQD&VInst=PROD&RQT=309&VName=PQD&TS=1270138718&clientId=48051.

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Thesis (Ph. D.)--University of California, Riverside, 2009.
Includes abstract. Includes bibliographical references (leaves 149-156). Issued in print and online. Available via ProQuest Digital Dissertations.

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Valli, Carlotta. "International market segmentation : a comparison of alternative segmentation approaches applied to the European yoghurt market." Thesis, University of Reading, 1999. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.270248.

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Templeton, William James. "Consumer interests as market segmentation variables." Thesis, London Business School (University of London), 1986. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.312926.

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Mugadza, Nyasha Olivia Valerie. "Challenges of defining and implementing strategic market segmentation." Diss., University of Pretoria, 2012. http://hdl.handle.net/2263/22807.

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Much has been written about the discipline of market segmentation as both a marketing competency and ultimately a valuable component of overarching business strategy. Organisations have demonstrated the practical benefits of harnessing segmentation in various market contexts and shown the theoretical constructs of the discipline to be sustainably sound in their capacity to guide businesses towards strategic portfolio optimisation. Despite this rich history however, recent academic investigation has highlighted that deep complexity plagues the effectiveness with which segmentation is harnessed with significant impact on business outcomes.This study was developed from a curiosity to explore some of the identified gaps with specific reference to how these manifest within the South African operating environment. Detailed review of literary perspective on the matter highlighted topical aspects that were deemed meaningful to use as a roadmap to guide the study investigations. Research data was collated from seasoned South African marketing practitioners and used to evaluate their practical experiences of defining and implementing market segmentation against established academic perspective. The study was purely qualitative with data being collected through 10 in-depth interviews that were conducted with target respondents from 10 different organisations across six industry sectors.The findings were analysed using a recently released version of leading qualitative data analysis software enabling the identification of key themes and the construction of resulting association maps. The ensuing network maps ultimately enabled the construction of a consolidated organisational interaction map that typifies the stated experiences of South African marketers in their attempts to leverage and optimize strategic value from market segmentation for their organisations.

Dissertation (MBA)--University of Pretoria, 2012.
Gordon Institute of Business Science (GIBS)
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Martensen, Kaj. "Essays on entry externalities and market segmentation." Doctoral thesis, Stockholm : Economic Research Institute, Stockholm School of Economics (Ekonomiska forskningsinstitutet vid Handelshögsk.) (EFI), 2001. http://www.hhs.se/efi/summary/572.htm.

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Syed, Imran Ahmed, and Adrien Saint. "Segmentation of the car market in China." Thesis, Linnéuniversitetet, Institutionen för marknadsföring (MF), 2013. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-26272.

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The Chinese car market has, through the last decade evolved into the major market in the world. Its car market from has become the world’s largest market from 2009 until today. With the emerging market that is China, the demand for cars is supposed to grow even more in the next decade.The thesis starts by studying the theories of consumer market segmentation with a hybrid and dynamic aspect. A quantitative investigation was conducted with the help of a survey. The survey was sent out to car consumers and potential car consumers who are residing in China. From this study the authors were able to anticipate possible preferential profiles.

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Natter, Martin, and Markus Feurstein. "Individual level or segmentation based market simulation?" SFB Adaptive Information Systems and Modelling in Economics and Management Science, WU Vienna University of Economics and Business, 1999. http://epub.wu.ac.at/1746/1/document.pdf.

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In many studies, choice based conjoint analysis is used to build a market simulator to develop marketing strategies; i.e., shares-of-preference are taken as market share forecasts. However, conjoint data are collected in interview situations, which may differ considerably from real shopping behavior. In this paper, we test the internal and external validity of four commercial choice based conjoint pricing studies including a total of 43 brands. We use conjoint and sales data to assess the relative performance of two modern approaches to estimate conjoint parameters: the segmentation based Latent Class model and the individual level Hierarchical Bayes approach. Our paper confirms previous results of the internal superiority of the Hierarchical Bayes approach. The main result of our investigation is that internal validity does not predict external validity and that Latent Class shows the same real world performance as Hierarchical Bayes. Both models show an average error of 4.2% in market share level prediction and a correlation of 69% between conjoint forecasts and real market shares. (author's abstract)
Series: Working Papers SFB "Adaptive Information Systems and Modelling in Economics and Management Science"

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Books on the topic "Market segmentation"

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McDonald, Malcolm, and Ian Dunbar. Market Segmentation. London: Palgrave Macmillan UK, 1998. http://dx.doi.org/10.1007/978-1-349-26591-6.

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McDonald, Malcolm, and Ian Dunbar, eds. Market Segmentation. Hoboken, NJ, USA: John Wiley & Sons, Inc., 2012. http://dx.doi.org/10.1002/9781119207863.

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Wedel, Michel, and Wagner A. Kamakura. Market Segmentation. Boston, MA: Springer US, 2000. http://dx.doi.org/10.1007/978-1-4615-4651-1.

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Malcolm, McDonald. Market Segmentation. San Diego: Elsevier Science & Technology, 2010.

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Dolnicar, Sara, Bettina Grün, and Friedrich Leisch. Market Segmentation Analysis. Singapore: Springer Singapore, 2018. http://dx.doi.org/10.1007/978-981-10-8818-6.

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Evans, Martin. Market segmentation: A monograph. [Pontypridd]: [University of Glamorgan], 1994.

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Werner, Scotton Donald, and Zallocco Ronald L, eds. Readings in market segmentation. Ann Arbor, MI: University Microfilms International, 1994.

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Bernstein, Richard. Market segmentation and style investing. New York: Wiley, 1995.

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Winter, Frederick W. 1-2-3 market segmentation. [Urbana, Ill.]: College of Commerce and Business Administration, University of Illinois at Urbana-Champaign, 1987.

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Linneman, Robert E. Making niche marketing work: How to grow bigger by acting smaller. New York: McGraw-Hill, 1991.

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Book chapters on the topic "Market segmentation"

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McDonald, Malcolm, and Ian Dunbar. "Preparing for Segmentation." In Market Segmentation, 1–33. London: Palgrave Macmillan UK, 1998. http://dx.doi.org/10.1007/978-1-349-26591-6_1.

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McDonald, Malcolm, and Ian Dunbar. "Company Competitiveness and the Portfolio Matrix (Step 12)." In Market Segmentation, 223–32. London: Palgrave Macmillan UK, 1998. http://dx.doi.org/10.1007/978-1-349-26591-6_10.

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McDonald, Malcolm, and Ian Dunbar. "Setting Marketing Objectives and Strategies for Identified Segments." In Market Segmentation, 235–59. London: Palgrave Macmillan UK, 1998. http://dx.doi.org/10.1007/978-1-349-26591-6_11.

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McDonald, Malcolm, and Ian Dunbar. "Organisational Issues in Market Segmentation." In Market Segmentation, 263–76. London: Palgrave Macmillan UK, 1998. http://dx.doi.org/10.1007/978-1-349-26591-6_12.

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McDonald, Malcolm, and Ian Dunbar. "The Contribution of Segmentation to Business Planning: A Case Study of the Rise, Fall and Recovery of ICI Fertilizers." In Market Segmentation, 279–316. London: Palgrave Macmillan UK, 1998. http://dx.doi.org/10.1007/978-1-349-26591-6_13.

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McDonald, Malcolm, and Ian Dunbar. "Market Mapping (Step 1)." In Market Segmentation, 37–67. London: Palgrave Macmillan UK, 1998. http://dx.doi.org/10.1007/978-1-349-26591-6_2.

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McDonald, Malcolm, and Ian Dunbar. "Who Buys (Step 2)." In Market Segmentation, 68–94. London: Palgrave Macmillan UK, 1998. http://dx.doi.org/10.1007/978-1-349-26591-6_3.

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McDonald, Malcolm, and Ian Dunbar. "What, Where, When and How (Step 3)." In Market Segmentation, 95–117. London: Palgrave Macmillan UK, 1998. http://dx.doi.org/10.1007/978-1-349-26591-6_4.

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McDonald, Malcolm, and Ian Dunbar. "Who Buys What, Where, When and How (Step 4)." In Market Segmentation, 118–41. London: Palgrave Macmillan UK, 1998. http://dx.doi.org/10.1007/978-1-349-26591-6_5.

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McDonald, Malcolm, and Ian Dunbar. "Why it is Bought (Step 5)." In Market Segmentation, 142–71. London: Palgrave Macmillan UK, 1998. http://dx.doi.org/10.1007/978-1-349-26591-6_6.

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Conference papers on the topic "Market segmentation"

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Haghpapanah, Nima, and Ron Siegel. "Consumer-Optimal Market Segmentation." In EC '19: ACM Conference on Economics and Computation. New York, NY, USA: ACM, 2019. http://dx.doi.org/10.1145/3328526.3329571.

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Wu, Caesar, Rajkumar Buyya, and Kotagiri Ramamohanarao. "Cloud Computing Market Segmentation." In Special Session on Software Engineering for Service and Cloud Computing. SCITEPRESS - Science and Technology Publications, 2018. http://dx.doi.org/10.5220/0006928008880897.

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Wu, Caesar, Rajkumar Buyya, and Kotagiri Ramamohanarao. "Cloud Computing Market Segmentation." In Special Session on Software Engineering for Service and Cloud Computing. SCITEPRESS - Science and Technology Publications, 2018. http://dx.doi.org/10.5220/0006928009220931.

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Singh, Juhi, Kritika Jaiswal, Minal Singh, Muskan Sama, and Swasti Singhal. "Market segmentation using ML." In 2023 International Conference on Disruptive Technologies (ICDT). IEEE, 2023. http://dx.doi.org/10.1109/icdt57929.2023.10150639.

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Sudarikov, Alexander E., Eduard Kh Muratbakeev, Marianna V. Voronina, Zlata O. Tretyakova, and Alexandra A. Sudarikova. "Higher Education Market Segmentation." In Proceedings of the International Conference "Topical Problems of Philology and Didactics: Interdisciplinary Approach in Humanities and Social Sciences" (TPHD 2018). Paris, France: Atlantis Press, 2019. http://dx.doi.org/10.2991/tphd-18.2019.85.

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"REVERSE MARKET SEGMENTATION WITH PERSONAS." In 6th International Conference on Web Information Systems and Technologies. SciTePress - Science and and Technology Publications, 2010. http://dx.doi.org/10.5220/0002781300630068.

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Jakstiene, Sandra. "Genesis of labour market segmentation." In The 6th International Scientific Conference "Business and Management 2010". Vilnius, Lithuania: Vilnius Gediminas Technical University Publishing House Technika, 2010. http://dx.doi.org/10.3846/bm.2010.083.

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Haider, Peter, Luca Chiarandini, and Ulf Brefeld. "Discriminative clustering for market segmentation." In the 18th ACM SIGKDD international conference. New York, New York, USA: ACM Press, 2012. http://dx.doi.org/10.1145/2339530.2339600.

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Metcalf, Ellen I. "Consumer Motivation Versus Market Segmentation." In SAE International Congress and Exposition. 400 Commonwealth Drive, Warrendale, PA, United States: SAE International, 1985. http://dx.doi.org/10.4271/850339.

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Ji, Yang, Weixin Zhang, Bin Liang, Zhenxiang Li, Xiaofang Chen, Jimeng Wang, and Ziyi Liu. "Distributed Photovoltaic Market Demand Analysis Based on Market Segmentation Theory." In 2021 IEEE 2nd China International Youth Conference on Electrical Engineering (CIYCEE). IEEE, 2021. http://dx.doi.org/10.1109/ciycee53554.2021.9676827.

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Reports on the topic "Market segmentation"

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Del Guercio, Diane, Jonathan Reuter, and Paula Tkac. Broker Incentives and Mutual Fund Market Segmentation. Cambridge, MA: National Bureau of Economic Research, August 2010. http://dx.doi.org/10.3386/w16312.

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Edmond, Chris, and Pierre-Olivier Weill. Aggregate Implications of Micro Asset Market Segmentation. Cambridge, MA: National Bureau of Economic Research, August 2009. http://dx.doi.org/10.3386/w15254.

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Lang, Kevin, and William Dickens. Labor Market Segmentation, Wage Dispersion and Unemployment. Cambridge, MA: National Bureau of Economic Research, May 1992. http://dx.doi.org/10.3386/w4073.

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Dickens, William, and Kevin Lang. Labor Market Segmentation Theory: Reconsidering the Evidence. Cambridge, MA: National Bureau of Economic Research, June 1992. http://dx.doi.org/10.3386/w4087.

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Dickstein, Michael, Kate Ho, and Nathaniel Mark. Market Segmentation and Competition in Health Insurance. Cambridge, MA: National Bureau of Economic Research, October 2021. http://dx.doi.org/10.3386/w29406.

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Dickens, William, and Kevin Lang. Labor Market Segmentation and the Union Wage Premium. Cambridge, MA: National Bureau of Economic Research, April 1986. http://dx.doi.org/10.3386/w1883.

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Dahlstedt, Inge, and Henrik Emilsson. Growing apart : Increasing labour market segmentation of EU-13 workers in Sweden. Malmö Institute for Studies of Migration, Diversity and Welfare (MIM), Malmö University, 2023. http://dx.doi.org/10.24834/isbn.9789178774395.

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This article investigates labour market segmentation of EU-13 workers in Sweden. Labour market segmentation is a driver of income differences between natives, EU-15 migrants and EU-13 migrants in many EU member states. There are, however, indications that labour market inequalities as a result of segmentation among EU-13 migrants is less pronounced in Sweden. Previous research, both quantitative and qualitative, has shown surprisingly low levels of labour market segmentation among the employed. The structural differences on the labour market has, instead, been between the employed and unemployed, with a large employment gap between natives and all migrant groups including EU-13 migrants. We address the functional integration in the labour market from a longitudinal perspective, using several quantitative indicators to measure the degree of labour market segmentation. Natives and other migrant groups (EU-15 and refugees) are used as reference groups. Our results shows a low but increasing labour market segmentation among the employed born in EU-13 countries. The dissimilarity between employed natives and EU-13 workers is increasing, especially among men. Men from EU-13 countries is the only category where the occupational position has deteriorated. From having a similar occupational position as EU-15 migrants in 2007, their position in the labour market in 2015 is more similar to the refugee group. This development is driven by a large increase of Polish construction workers on the Swedishlabour market.

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Boivin, Jean, Robert Clark, and Nicolas Vincent. Virtual Borders: Online Nominal Rigidities and International Market Segmentation. Cambridge, MA: National Bureau of Economic Research, January 2010. http://dx.doi.org/10.3386/w15642.

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Adelino, Manuel, Antoinette Schoar, and Felipe Severino. Credit Supply and House Prices: Evidence from Mortgage Market Segmentation. Cambridge, MA: National Bureau of Economic Research, February 2012. http://dx.doi.org/10.3386/w17832.

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Stampini, Marco, and Carmen Pagés. No Education, No Good Jobs?: Evidence on the Relationship Between Education and Labor Market Segmentation. Inter-American Development Bank, October 2007. http://dx.doi.org/10.18235/0010724.

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This paper assesses labor market segmentation across formal and informal salaried jobs and self-employment in three Latin American and three transition countries. It looks separately at the markets for skilled and unskilled labor, inquiring if segmentation is an exclusive feature of the latter. Longitudinal data are used to assess wage differentials and mobility patterns across jobs. To study mobility, the paper compares observed transitions with a new benchmark measure of mobility under the assumption of no segmentation. It finds evidence of a formal wage premium relative to informal salaried jobs in the three Latin American countries, but not in transition economies. It also finds evidence of extensive mobility across these two types of jobs in all countries, particularly from informal salaried to formal jobs. These patterns are suggestive of a preference for formal over informal salaried jobs in all countries. In contrast, there is little mobility between self-employment and formal salaried jobs, suggesting the existence of barriers to this type of mobility or a strong assortative matching according to workers individual preferences. Lastly, for both wage differentials and mobility, there is no statistical difference across skill levels, indicating that the markets for skilled and unskilled labor are similarly affected by segmentation.

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