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Dissertations / Theses on the topic 'Market research'

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Published: 4 June 2021
Last updated: 30 July 2024

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1

Löbler, Helge, Hans Kjellberg, Kaj Storbacka, Melissa Akaka, Jennifer Chandler, John Finch, Sara Lindeman, Katy Mason, Janet McColl-Kennedy, and Suvi Nenonen. "Market futures, future markets: research directions in the study of markets." Sage, 2012. https://ul.qucosa.de/id/qucosa%3A15286.

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What do marketing scholars need to know about markets? The quote above places markets at the heart of marketing theory. Yet many commentators have lamented the scant attention paid to markets in marketing and argued for the need to better understand this central facet of the subject (Araujo et al., 2008; Vargo, 2007; Venkatesh et al., 2006). We share this view and outline issues and research opportunities against the backdrop of recent contributions proposing a practice approach to markets (Araujo et al., 2010; Kjellberg and Helgesson, 2007; Storbacka and Nenonen, 2011; Vargo and Lusch, 2011). A central tenet in this tradition is the idea that working markets are always in the making; that they are the continuous results of market practices. Paraphrasing Vargo and Lusch (2004): markets are not, they become. In this process of becoming, markets take on multiple forms as a result of practical efforts by many different actors to shape economic exchanges, establish rules for their performance, and represent such exchanges as markets. The observation that economic theories (including marketing) contribute to shape markets by influencing these practical efforts (Callon, 1998) introduces a complication in our study of markets and presents a reflexive challenge for marketers studying the shaping of markets.
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2

Zubko, V., Тетяна Олексіївна Алексахіна, Татьяна Алексеевна Алексахина, and Tetiana Oleksiivna Aleksakhina. "Market research tools industry." Thesis, Сумський державний університет, 2013. http://essuir.sumdu.edu.ua/handle/123456789/31147.

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For efficient operation of the industry is to explore the major features of the market tool industry. When you are citing the document, use the following link http://essuir.sumdu.edu.ua/handle/123456789/31147
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3

Zadworna, Magdalena. "The Swedish Market for Interior Doors : Market Research." Thesis, Mälardalen University, School of Sustainable Development of Society and Technology, 2009. http://urn.kb.se/resolve?urn=urn:nbn:se:mdh:diva-6466.

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Problem

The problem of the paper is the structure and characteristics of the interior door market in Sweden.

Purpose

The purpose of the paper is to provide the possibly deepest research of the Swedish market of interior door.

Method

The research constitutes of several parts. The theoretical framework derives from dependable literature, namely books, articles and journals. The data about the focal company is mostly of the primary type, gathered through series of interviews with Classen Pol's vice-chairman and a questionnaire filled in by the marketing manager of the company.

Result

The result of this paper is a description of the interior doors market in Sweden. Existing producers, distributors, sellers and importers are presented. Moreover, the author presents the optimal distribution for Classen Pol to pursue while entering Sweden.

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4

Said, Emanuel. "The value of market research information : how do clients of market research services construct value from their usage of market research information?" Thesis, Cranfield University, 2011. http://dspace.lib.cranfield.ac.uk/handle/1826/7096.

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A significant global industry, the provision of market research is a business to business service where market research organizations provide market research information to customers, who in turn, need to make informed decisions about marketing strategy alternatives. This study involves a systematic literature review of the influences impacting on the use of market research information. It expounds the conditions, factors and mechanisms that induce or hinder the process of use among client organization users. In so doing, this investigation provides a descriptive assessment of the body of knowledge from which this study draws. This study proposes a theoretical framework of the reported conditions, factors and mechanisms that enhance or hinder the process at different stages of usage of market research. Influences like (user) organization’s strategy, structure, market philosophy, stance in the market and access to market research suppliers have a direct effect on how user organizations seek and apply market research information. The process of usage features seven phases, contrasting against the four or five phases that are typically reported in literature. Application of market research information in marketing decisions may follow one of three possible types of application: instrumental, conceptual and symbolic. This study also explores the various limitations in our understanding of this phenomenon. Relying on a number of published positivist contributions, our understanding of this process is composed of narrow views of specific causalities, each investigated independently from the rest. These result in an incomplete, inconsistent picture about a phenomenon. For instance, influences impacting on transformation and dissemination steps remain largely unknown, as are the factors impacting on application of market research information like symbolic use. Equally, published positivist researchoften relies on a single informant approach that is assumed to represent the reality of an entire organization. The study concludes with considerations about future work that may form part of my PhD research, intended to address a selection of gaps in the existing body of knowledge about this phenomenon.
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5

Sobbizadeh, Hibel. "Mobile Broadband: A Market Research." Thesis, Högskolan i Gävle, Avdelningen för ekonomi, 2011. http://urn.kb.se/resolve?urn=urn:nbn:se:hig:diva-8727.

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Abstract Title: Mobile Broadband: A Market Research Level: Thesis for Master of Business Administration in Marketing Management Address: University of Gävle Department of Business Administration 801 76 Gävle Sweden Telephone (+46) 26 64 85 00 Telefax (+46) 26 64 85 89 Web site http://www.hig.se Author: Hibel Sobbizadeh Supervisor: Maria Fregidou-Malama Date: 2010-01 Aim: This research is performed in order to investigate about Mobile Broadband (MB) market and the evolution of mobile broadband modems in this market. The aim is to find out how the MB market is developing and which MB modems are dominating the market at present and future time. The study describes the history behind the MB market and its present and future state where an increase of “internet connected” devices is almost inevitable. It at the same time discusses how the MB modems are developing from today‟s PC data cards and USB dongles to integrated modules in different devices. Method: The research is based on published and unpublished articles and data found on internet. Different search engines and databases such as Google and Gävle University library-databases are used to find various data. This empirical data is then connected to theory containing Marketing analysis, planning, implementation and control. The analysis 3 part (PEST) gives a picture of the Political, Economic, Social and Technological factors of the MB market, while the planning, implementation and control parts of the work give an overview of the threats and opportunities of the market and the strategies to overcome the problems and embrace the opportunities. Result & Conclusions: The study demonstrates that MB market has potential of becoming a successful market where devices with embedded module will be connected to internet anywhere at anytime. This requires cooperation from all the players in the value chain. The companies that choose and implement the best marketing and value chain cooperation strategies will be leaders of this future market. Suggestion for future research: One of the biggest challenges and limitations during the work of this study due to its newness was to find empirical data about MB market. As the time passes new information and statistics will make it easier for further research. As the technology is developing rapidly it is recommended to use the latest articles and statistics on internet when gathering new research material. Contribution of the thesis: This study contains valuable input to people and organizations who would like to get an overview of the MB and MB modem markets‟ development in the coming years. Key words: Mobile Broadband, PEST analysis, marketing planning, marketing strategy, marketing implementation, marketing control, embedded modules.
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6

Stenbom, Gustav. "Geodemographic Segmentation in Market Research." Thesis, KTH, Optimeringslära och systemteori, 2016. http://urn.kb.se/resolve?urn=urn:nbn:se:kth:diva-188816.

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Markets can be complex, but understanding them is critical to companies and institutions that interact with individuals. This thesis uses clustering to segment the Swedish market, which provides a condensed and comprehensible way to understand the population. With the ambition to gain insights into how demographic, and psychographic characteristics of people, and their geographical regions cohere, this thesis investigates four clustering methods in order to segment the Swedish market based on survey responses. The clustering methods used are: A two stage clustering approach with correspondence analysis followed by hierarchical clustering, k-modes cluster analysis, self-organizing maps with hierarchical clustering, and the categorical clustering algorithm CLICKS. Each algorithm is analyzed individually in terms of cluster characteristics, then all algorithms are compared. Correspondence analysis, k-modes and self-organizing maps are found to be viable methods for the geodemographic segmentation, and self-organizing maps outperforms all other algorithms considered, with respect to cluster compactness and within cluster squared dissimilarities. Results show that individuals in urban areas are more likely to live alone, use tobacco substitutes and wanting to get an electric car, compared to rural populations, who in turn are more likely to listen to rock music and visit shopping websites than urban populations.
Marknader kan vara komplexa, men att förstå dem är kritiskt för de institutioner och företag som interagerar med individer. Detta projekt använder klustertekniker för att segmentera den svenska marknaden, vilket tillhandahåller ett mycket begripligt sätt att förstå befolkningen. Med ambitionen att få insikt i demografiska och psykografiska egenskaper hos populationer, och hur dessa hänger samman med individers geografiska regioner, undersöker detta projekt fyra klustertekniker för att segmentera den svenska marknaden utifrån enkätdata. De metoder som undersöks är: En tvåstegs metod med korrespondensanalys följd av hierarkisk klustering, k-modes kluster analys, self-organizing maps följt av hierarkisk klustering och slutligen den kategoriska klusteralgoritmen CLICKS. Varje teknik undersöks individuellt med avseende på klusternas karaktäristiska egenskaper, sedan jämförs teknikerna med varandra. Korrespondensanalysen, k-modes och self-organizing maps visar sig vara tekniker som kan utföra segmenteringen, och self-organizing maps visar sig vara den bästa metoden beträffande klusternas kompakthet och inom-kluster-fel. Resultaten från detta projekt visar att personer i urbana områden är mer benägna att leva ensamma, använda nikotinfritt snus och vilja köpa en elbil, i jämförelse med personer från landsbygden. Individer från landsbygden är i sin tur med benägna att lyssna på rockmusik och besöka shoppinghemsidor än personer i urbana områden.
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7

Mustonen, Ruusa, and Hanna-Riikka Jokiperä. "CAN Europe - Market Research of Sweden." Thesis, Mälardalen University, School of Sustainable Development of Society and Technology, 2009. http://urn.kb.se/resolve?urn=urn:nbn:se:mdh:diva-6633.

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Abstract

 

Date: May 15, 2009

Course: Master thesis, EFO705

Authors: Hanna Jokiperä 800218-T108, hja08001@student.mdh.se

Ruusa Mustonen 830711-P263, rmn08001@student.mdh.se

Tutor: Tobias Eltebrandt

Title: CAN Europe – Market Research of Sweden

Strategic question: How can CAN Europe launch the internationally standardised vocational skills assessment tests successfully to Sweden? The purpose of this master thesis is to provide the company with comprehensive information about the Swedish market and to suggest ways to implement the launching process.

Research questions:

  • What are the characteristics of the Swedish labour and recruitment market?
  • Are the Swedish companies interested in using CAN Europe’s tests?
  • What would be the suitable marketing mix when entering the Swedish market?

Methods: Besides the comprehensive collection of secondary data, the primary data was collected by the means of an open-ended questionnaire among large companies and recruitment agencies in Sweden. The research was conducted in order to gather in-depth information about the recruitment field in Sweden.

Conceptual Framework: Theories of ‘The International Marketing Task’, ‘The Country Notebook’ and ‘The Market entry plan’ were used.  Theories and concepts were chosen for the purpose that they would support each other and could be used by combining them when making the analysis of the findings.

Conclusion: According to the study, Sweden seems to be highly potential country for CAN Europe to enter since the relevant aspects for successful launch exist in the market i.e. in terms of companies’ interest and needs, and the characteristics of the skills assessment and recruitment market in Sweden.

Key Words: Market entry plan, marketing mix, international launch, market research, skills assessment, recruitment, blue-collar

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8

NEVES, ANTONIO BERNARDO FERREIRA. "STATISTICAL MODELS IN ADVERTISING MARKET RESEARCH." PONTIFÍCIA UNIVERSIDADE CATÓLICA DO RIO DE JANEIRO, 1991. http://www.maxwell.vrac.puc-rio.br/Busca_etds.php?strSecao=resultado&nrSeq=9046@1.

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A propaganda é sem dúvida uma das armas mais importantes do Markenting. Porém, medir sua eficiência a curto prazo como resultado do aumento de vendas pode ser uma tarefa árdua, principalmente quando este é comparado com resultados de promoções. Desta forma, modelos estatísticos vêm sendo desenvolvidos utilizando-se de outros tipos de medidas diferente do volume de vendas. Ao mesmo tempo, a propaganda passou a ser vista como algo mais científico. Mais ainda, ela tomou lugar de destaque dentro da Pesquisa de Mercado, gerando diversas tendências sobre a melhor forma de garantir o retorno em seu investimento. Assim, tenta-se aqui reunir a teoria e os resultados mais importantes e concretos da Pesquisa de Propaganda, de forma a apresentar uma metodologia que assegure esse retorno com alguma garantia.
The advertising is no doubt one of the most important weapons of Marketing. However, to measure its short-term efficiency as the result of sales increase can be a difficult task, mainly when it is compared to promotion results. For that, statistical models are being developed using other measures rather than sales volumes. At the same time, the advertising turn up to be seen in a more scientific way. Moreover, it took a remarkable place within the Marketing Research, creating different tendencies about the best way of guarenteeing the investiment return. Here is showed an essay of linking the theory and the most important and confirmed results of Advertising Reserch, presenting one methodology that assures this return with some guarantee.
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9

Mateus, Cláudia Vanessa Murteira da Luz. "Estágio na HMR – HEALTH MARKET RESEARCH." Master's thesis, Faculdade de Ciências Sociais e Humanas, Universidade Nova de Lisboa, 2013. http://hdl.handle.net/10362/10364.

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Relatório de Estágio apresentado para cumprimento dos requisitos necessários à obtenção do grau de Mestre em Consultoria e Revisão Linguística
O presente relatório foi elaborado no âmbito do estágio curricular que realizei na empresa HMR – Health Market Research entre 1 de outubro de 2012 e 28 de fevereiro de 2013. Um dos principais objetivos deste relatório é o de dar conta da análise e revisão linguísticas de um conjunto de textos que realizei durante o estágio, fundamentada nos instrumentos de normalização e divulgação linguística. O relatório está organizado em quatro capítulos, em função das áreas em que se desenvolveu a minha intervenção: I – Ortografia; II – Pontuação; III – Sintaxe; IV – Redundâncias e Outros Problemas.
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10

WANG, Haixiu. "Competitive market research and product design." Digital Commons @ Lingnan University, 2014. https://commons.ln.edu.hk/cds_etd/11.

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To learn the uncertainty of customer preference on the attribute of new product, usually a firm needs to do market research. Developing a product on an attribute which is less preferred by customer may lead to a failure. In addition, a firm used to take efforts to design the product. In recent years, we observed a new business model in which the firm does not take effort to design new product, nor does she do market research by herself. She provides rewards to attract outside designers to design new product. Some designers may take effort and design products based on their private information of customer preference. The firm receives designs with different quality and attribute, she chooses one to produce. By solving this game model, we get the equilibrium quality of the design offered by each designer based on their private cost parameter. And we obtain the following insights: When the market size is too small, the firm gives nothing to designers; when the market size is sufficiently big, the firm only gives reward to the designer whose design is produced; otherwise the firm gives both rewards to participated designers and the designer whose design is produced. We find that when the market size is big enough or the disutility is high enough, the new business model dominates the benchmark business model. When both the disutility and market size are small enough, the firm prefers the benchmark business model. And the relative attractiveness of new business model versus benchmark model keeps the same when the market size is small enough. The impact of extra reward on relative attractiveness of new business model versus benchmark model increases with extra reward. When the extra reward is high enough, the firm always prefers the new business model.
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11

Li, Joshua. "Market research on China's feminine napkin topsheet market and how should Tredegar decide its market strategy." Thesis, University of Macau, 2000. http://umaclib3.umac.mo/record=b1636660.

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12

Yoder, Elliott Cory. "Commercial style market research for Navy activities." Thesis, Monterey, Calif. : Springfield, Va. : Naval Postgraduate School ; Available from National Technical Information Service, 1993. http://handle.dtic.mil/100.2/ADA277038.

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13

Chan, Chun-leung, and 陳眞良. "Market research of home video editing service." Thesis, The University of Hong Kong (Pokfulam, Hong Kong), 1992. http://hub.hku.hk/bib/B31265194.

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14

Bolton, Richard John. "Multivariate analysis of multiproduct market research data." Thesis, University of Exeter, 2000. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.302542.

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15

Kamvysselis, Maria Ioannis 1976. "Design for marketing : interactive market research tools." Thesis, Massachusetts Institute of Technology, 2001. http://hdl.handle.net/1721.1/89332.

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16

Corrado, Charles J. "Nonparametric statistical methods in financial market research." Diss., The University of Arizona, 1988. http://hdl.handle.net/10150/184608.

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This dissertation presents an exploration of the use of nonparametric statistical methods based on ranks for use in financial market research. Applications to event study methodology and the estimation of security systematic risk are analyzed using a simulation methodology with actual daily security return data. The results indicate that procedures based on ranks are more efficient than normal theory procedures currently in common use.
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Chan, Chun-leung. "Market research of home video editing service /." [Hong Kong : University of Hong Kong], 1992. http://sunzi.lib.hku.hk/hkuto/record.jsp?B13302103.

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18

Gbohounme, Idelphonse Leandre Tawanou <1990&gt. "RESEARCH QUESTION :VOLATILYSTRUCTURE OF THE COMMODITY MARKETS (AFTER CLEANING FOR FINANCIAL MARKET VOLATILITY." Master's Degree Thesis, Università Ca' Foscari Venezia, 2017. http://hdl.handle.net/10579/10812.

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19

Young, Murray A. "Perceptual dispersion in a competitive market." Connect to resource, 1988. http://rave.ohiolink.edu/etdc/view.cgi?acc%5Fnum=osu1262695111.

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20

Alt, Rainer, and Stefan Klein. "Twenty years of electronic markets research." Universitätsbibliothek Leipzig, 2015. http://nbn-resolving.de/urn:nbn:de:bsz:15-qucosa-171651.

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Over the past 20 years the field of electronic markets has seen a considerable proliferation and differentiation. This position paper takes the opportunity of the 21st volume of “Electronic Markets” to look back at important developments and insights, suggesting a framework that captures the multiple facets and indeed empirical breadth and depths of this concept. It comprises three perspectives which include the market environment, governance choices by economic actors as well as the entrepreneurial dynamics of firms who initiate and operate market platforms as their business. In addition, we propose to study the interplay of technological, market, and institutional drivers in order to understand the phenomenon of electronic markets, which is also a precondition for designing electronic markets. Both activities involve more than an economically motivated choice between the discrete alternatives of markets and hierarchies. Rather, electronic markets are configurations across multiple, interdependent dimensions: Technology is an important force in shaping the field, but needs to be complemented by considerations of the competitive environment and the setting of rules in order to ensure efficient and effective plays of the game. Based on this framework, this position paper develops six propositions for the future of electronic markets. Overall, the advantages of intermediated structures, an ongoing technological sophistication, as well as further innovation in market mechanisms and services make electronic markets an ena-bler for many interorganizational value chains. While we are confident that the ingenuity of inventors will yield a flow of innovations, recent economic crises have shed a dark shadow over the sustainability of electronic markets. They call for suitable rules and regulation amenable to economic prosperity and stability to be agreed upon on a broad level.
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21

Polowczyk, John Phillip. "Market research in the United States Navy : a study of the skills and tools required to conduct market research /." Thesis, Monterey, Calif. : Springfield, Va. : Naval Postgraduate School ; Available from National Technical Information Service, 1996. http://handle.dtic.mil/100.2/ADA324454.

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Thesis (M.S. in Management) Naval Postgraduate School, December 1996.
Thesis advisor(s): Janice M. Menker, Sandra M. Desbrow. "December 1997." Includes bibliographical references (p. 115). Also available online.
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22

Naples, Colin James. "Brining A Monitoring System To Market." Case Western Reserve University School of Graduate Studies / OhioLINK, 2013. http://rave.ohiolink.edu/etdc/view?acc_num=case1370609262.

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23

Hürata, Mehmet Yasin. "A market research for Turkish commercial banking business." Thesis, Mälardalen University, School of Sustainable Development of Society and Technology, 2008. http://urn.kb.se/resolve?urn=urn:nbn:se:mdh:diva-4293.

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Following the liberalization of Turkish economy in 1980, Turkish macro and

micro economic indicators have designated boom. Also considering the

globalization effect and increase in the correlation among banking industries’ of

countries, Turkey has been experiencing an evolution in banking business.

Besides, fed with some economic crises effects, the customers’ perceptions about

“new ways of banking” in this dynamic environment are worthwhile to study

from a marketer’s viewpoint. To achieve over-performance in commercial

banking business in Turkey, first step is to know about the current factors which

are affecting marketing decisions of commercial banks.

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24

Pizey, Tobermory Robert. "The Role of Market Research in Business Development." Thesis, University of Canterbury. Engineering Management, 2013. http://hdl.handle.net/10092/7470.

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Business Development assumes the role of executing many strategic plans and targets that will aid in the growth of the company. At City Care one of these targets is to enter new markets with their existing operating sectors. For many of these opportunities to be identified and validated market research must be used. In order to perform market research effectively City Care developed a market research framework. The framework ensures that the format of research and the subsequent findings are high in both accuracy and quality. Using high quality reseasrch City Care is able to implement processess to meet strategic targets and aid in the development of short, medium and long term growth strategies.
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Cukrowski, Jacek, and Manfred M. Fischer. "European Integration: Strategic Market Research and Industry Structures." WU Vienna University of Economics and Business, 2000. http://epub.wu.ac.at/3962/1/SSRN%2Did1435350.pdf.

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The paper is concerned with the impact of market research prior to integration, on the structures of noncompetitive industries in integrated economy. The analysis focuses on separated, single commodity, monopolistic markets with stochastic demand. Monopolistic firms are considered in dynamic multiperiod model, where intertemporal links are determined by expenditures on market research in a present period and benefits from this activity (i.e., smaller variance of the prediction error) in the future. Assuming that each firm maximizes its total discounted expected utility from profit in indefinite time, we show that the optimal market research strategy is stationary and depends on market size. Consequently, in the period following integration firms operating prior to integration in small markets (such as Slovenia, Czech Republic, Hungary or Estonia) are expected to have much less information about the integrated market than their competitors operating before integration on European market. This informational asymmetry may affect the structure of the industry in integrated economy. In the extreme case, the firm operating before integration in the small market can be ruled out from the integrated market. (authors' abstract)
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MIRE, FABIO ANDRE, MARIE ARCHIBALD, LARUEN HOEPFNER, JESSICA SCHULTE, and ACACIA MOORE. "CFA RESEARCH CHALLENGE: SPROUTS FARMERS MARKET INITIATING REPORT." Thesis, The University of Arizona, 2016. http://hdl.handle.net/10150/613271.

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The CFA research competition is a global competition that allows university teams to engage in financial analysis of a publicly traded company. This year the company chosen to analyze was Sprouts Farmers Market, a low cost, health-oriented grocer based out of Phoenix, Arizona. The competition included a visit with Sprouts management in Phoenix, research on Sprouts and the industry, and the creation of a research report with a buy/sell/hold recommendation on Sprouts’ stock. Our research report synthesized our research and issued a sell recommendation for the company based on an analysis of the industry, analysis of Sprouts strengths and weaknesses, analysis of macroeconomic conditions, risks, and a comprehensive valuation of Sprouts. After producing this research report our team presented our research to judges in Phoenix in a 10 minute presentation for the second part of the competition.
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27

Alt, Rainer. "Electronic market research and the impact of consumerization." Universität Leipzig, 2014. https://ul.qucosa.de/id/qucosa%3A35784.

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28

Šlepikas, Paulius. "Handheld concrete cutter. Market research and concept development." Thesis, KTH, Skolan för industriell teknik och management (ITM), 2017. http://urn.kb.se/resolve?urn=urn:nbn:se:kth:diva-217990.

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In this Master’s Degree project the topic of handheld deep cutting is analysed. These days in the construction business workers face the challenge of cutting into concrete, brick and other mineralbased materials deeper than 15 cm. Currently there are a few handheld solutions for deep cutting but they have some major limitations, such as low reliability and safety, high price, maintenance and tiresome usage of these machines. In this paper the project is divided into two components – market research and concept development. To build a knowledge base, firstly, current technical platforms for handheld deep cutting machines are reviewed. Then, theoretical background behind market research and concept development is analysed. Following theoretical framework market research and concept development are implemented and steps taken described. Secondary research, customer interviews and focus groups are the main sources of information for the market research. Morphological and Pugh’s matrices are then used to generate and evaluate possible concepts, while software packages SolidWorks and KeyShot are used as tools for development of design features. Findings from the market research revealed that window, door, ventilation openings, resizing of bricks or concrete elements and fixing mistakes done during moulding are the main applications of deep cutting machines. It was noticed that most of the construction professionals are not aware of these machines, use workarounds or hire subcontractors. Single-phase electric ring saw is the outcome from product concepting stage. Three design features – toothed ring, telescopic blade guard and start switch – are then proposed. Finally, discussion of the whole project and its conclusions are given, recommendations and short overview on future work are provided. Work consists of 7 parts: introduction, frame of reference, implementation, results, discussion and conclusions, recommendations and future work, references. Thesis consists of: 68 pages of text without appendixes, 40 figures, 4 tables, 35 references. 8 appendixes attached.
I detta masterprojekt analyseras ämnet handhållen djupskärning. Nuförtiden inom byggbranchen står arbetarna inför utmaningen att skära i betong, tegel och annat mineralbaserat material som är djupare än 15 cm. För närvarande finns det ett antal handhållna lösningar för djupskärning, dock med stora begränsningar så som låg pålitlighet och säkerhet, högt pris och behov av underhåll samt tröttsam användning av dessa maskiner. I detta arbete delas projektet upp i två komponenter – marknadsundersökning och konceptutveckling. För att bygga upp en kunskapsbas granskas först nuvarande tekniska plattformar för handhållna djupskärningsmaskiner. Därefter analyseras teoretisk bakgrund om marknadsundersökning och konceptutveckling. Baserat på det teoretiska ramverket, implementeras marknadsundersökningar och konceptutveckling och genomförandet beskrivs. Sekundär forskning, kundintervjuer och fokusgrupper är de primära informationskällorna för marknadsundersökningen. Morfologiska och Pughs matriser används sedan för att generera och utvärdera möjliga koncept, medan programen SolidWorks och KeyShot används som verktyg för utveckling av designfunktioner. Resultat från marknadsundersökningen visade att fönster, dörrar, ventilationsöppningar, storlekändringar på tegelstenar eller betongelement och korrigering av defekter som uppkommit under gjutning är de huvudsakliga användningsområdena för djupskärningsmaskiner. Det noterades att de flesta byggnadsarbetarna inte är medvetna om dessa maskiner, använder improviserade lösningar eller anlitar underleverantörer. Enfasig elektrisk ringsåg är resultatet av produktkonceptionsstadiet. Tre designdetaljer – tandad ring, teleskopskärmskydd och startbrytare – föreslås därefter. Slutligen presenteras diskussion om projektet och dess slutsatser samt rekommendationer och en kort översikt över framtida arbete. Arbetet består av 7 delar: introduktion, referensram, genomförande, resultat, diskussion och slutsatser, rekommendationer och framtida arbete, referenser. Avhandlingen består av: 68 sidor text utan bilagor, 40 figurer, 4 tabeller, 35 referenser. 8 bilagor bifogade.
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Mognon, Beatrice <1993&gt. "Marketing Research: a magnifying glass inside the market." Master's Degree Thesis, Università Ca' Foscari Venezia, 2018. http://hdl.handle.net/10579/12510.

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Con questo lavoro, voglio analizzare l'importanza per le aziende di svolgere marketing research, quando è utile svolgerla, e come svolgerla. A tal fine, porto come esempio una marketing research che io stessa ho svolto in Cina per un'azienda alimentare Italiana, la Elledi Gastone Lago. Con l'aiuto di questionari e sondaggi, ho voluto analizzare il comportamento dei consumatori cinesi nel selezionare e mangiare i prodotti di Elledi Gastone Lago, con particolare interesse per il prodotto wafer. I risultati dei dati raccolti aiuteranno l'azienda a scegliere la strategia di marketing da applicare più adeguata.
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Puth, Yannik. "Market Research for Foreign Market Development : A case study of a Swedish manufacturing firm." Thesis, Linnéuniversitetet, Institutionen för marknadsföring (MF), 2018. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-76320.

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Market research is a crucial element in a firm’s internationalization process. Expanding into new markets comes with a variety of challenges and high risk of failure which ultimately would impact a firm’s finances negatively. In order to reduce the uncertainty of entering foreign markets, market research is conducted. It aims to collect information and thereby is supposed to help a firm’s decision- making on market entry. However, firms commonly face the issue of having either too much or too little information of a market. This study pursues to identify the information, also known as decision criteria, for Swedish manufacturing firms that seek international market development. This may give firms a superior understanding of important decision criteria when there is an information overload. In addition to that, this study investigates the sources of information which may be useful if too little information is available. Through the research approach – case study – this paper provides in-depth explanations of the how firms conduct market research. It shows that the internet is a useful tool to unveil multiple decision criteria. Moreover, networks are introduced as a source of information which previous scholars have not discussed sufficiently. Using networks complements the internet in a good manner since it information through networks is more detailed and prescriptive, as opposed to the internet which entails objective information.
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Eriksson, Martin, and Tobias Ohlsson. "The Cargo Tray Industry in India – A Market Research." Thesis, Mälardalen University, School of Sustainable Development of Society and Technology, 2010. http://urn.kb.se/resolve?urn=urn:nbn:se:mdh:diva-9939.

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Title: The Cargo Tray Industry in India – A Market Research

Authors: Martin Eriksson and Tobias Ohlsson

Supervisor: Cecilia Lindh

University: University of MälardalenDepartment: School of Sustainable Development of Society and TechnologyCourse: Bachelor thesis in Business Administration, 15 credits

Research question: Is the Indian cargo tray industry a promising place for Autoform to make futureinvestments?

Target group: The primary target is Autoform. The secondary target group is other caraccessories manufacturers who want to know about the Indian car industry. Thethird target group is any foreign company that wants to know about India andtheir regulations towards foreign companies entering India.

Purpose: The purpose is to give Autoform knowledge about the Indian car- and cargo traymarket, as well as to give them an overview about India and their regulationstowards foreign companies entering India.

Theoretical framework: The theoretical framework consists of a PEST analysis for the businessenvironment, Porters five forces for the cargo tray industry and our model forthe overview of the automobile industry.

Methodology: This thesis is based in both primary and secondary information that have beengathered within the frame of our theoretical framework.

Analysis/Discussion: The analysis consists of a comparison between the empirical content from eachof the different models used for the empirical research. By highlighting the mostrelevant findings of the data from each model and put it together we can drawconclusions and make direct connections between the business environment inIndia and the car- and cargo tray industry.

Conclusions: The answer to the research question is that the Indian cargo tray industry is apromising place for Autoform to make future investments. However there aremany factors and forces to consider and be aware of.

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"Market efficiency research on Shanghai stock market." 2002. http://library.cuhk.edu.hk/record=b5890949.

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by Mi Jia, Wang Xueyu.
Thesis (M.B.A.)--Chinese University of Hong Kong, 2002.
Includes bibliographical references (leaves 77-78).
ABSTRACT --- p.III
TABLE OF CONTENTS --- p.iv
LIST OF TABLES AND FIGURES --- p.vi
Chapters
INTRODUCTION --- p.1
DATA AND RESEARCH METHODOLOGY --- p.6
EFFICIENCY TESTS --- p.12
Time Serial Correlation Analysis --- p.12
Seasonal Fluctuation --- p.16
General Index's analysis and comparison --- p.17
Holiday Effect --- p.20
Test of Predictability in Stock Market Returns --- p.35
Larger Stock in June effect --- p.37
Passive Vs Active portfolio (with technical analysis) --- p.39
Technical analysis --- p.40
Filter Rules Approach Testing --- p.43
Returns over Short and Long Horizons --- p.49
Holding Period Return over Short and Long Horizons --- p.50
Accumulative Abnormal Return over Short and Long Horizons --- p.51
Mutual Fund Performance --- p.52
Mutual Fund vs. Index --- p.53
Relative Performance among Mutual Funds --- p.54
"B/M, Size, and P/E Effect" --- p.55
"Correlation among B/M, Assets, Market Value of A Share, P/E and Beta" --- p.56
B/M and Annual Return --- p.57
P/E and Annual Return --- p.59
Assets and annual return --- p.60
Market Value of A Share and Annual Return --- p.61
Beta and Annual Return --- p.53
Multiple Regressions --- p.64
CONCLUSION --- p.66
Limitation of Research --- p.66
Summary --- p.67
APPENDIX 1 --- p.69
APPENDIX 2 --- p.70
APPENDIX 3 --- p.71
APPENDIX 4 --- p.72
APPENDIX 5 --- p.73
BIBLIOGRAPHY --- p.77
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Abdoulaye, Mohamed Cisse. "The African market research industry : finding new market spaces." Master's thesis, 2017. http://hdl.handle.net/10400.14/22632.

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The following thesis elaborates on various issues in strategy: launch strategy (especially, market selection), and strategic positioning. This paper does so through a case study based on a new venture willing to establish itself in the market: Thot Insights. This start-up would strive to provide market research services to businesses operating in Africa. It would leverage on SMS technology to collect, store, process, and deliver consumer insights. The main goal of the case is to provide readers with the unique opportunity to develop an effective business strategy for a newly created company. At the same time, raise awareness about the challenges of decision making (with imperfect information) in emerging countries. The following case study does not intend to do the following: cover all 54 markets on the continent, yet it focuses on few markets deemed strategic. Then, this paper will not provide extensive details on the company’s business plan (such as the business model, financials, or the underlying collection method). Also, it does not plan to analyze competitors in each local market, but it will adopt a broader approach, that is to say, highlight the main competitors with an extensive geographical footprint Literature related to strategic positioning, blue ocean strategy, competition mapping, and indexing, was key in analyzing the strategic issues. This lead to the following set of recommendations: launch first into Nigeria, then, expand into Ghana. The second recommendation would be to start with a traditional offering, then, educate buyers about a new set of services.
Esta dissertação debruça-se sobre diversas questões estratégicas, nomeadamente: criação de uma nova estratégia para inserção no mercado e estratégia de posicionamento. Por conseguinte, esta dissertação consiste na criação de um caso de estudo baseado numa start-up que tenciona inserir-se no mercado: Thot Insights. Esta start-up irá fornecer serviços de pesquisa de mercado para negócios em África. Assim, irá apostar em mensagens para recolher, processar e fornecer visões do consumidor.O caso de estudo visa providenciar ao leitor a oportunidade de desenvolver uma estratégica de negócio para uma empresa recentemente criada. Também, aumentar a consciência face aos desafios do processo de tomada de decisão (com informação incompleta) em países emergentes.O presente caso estudo não tenciona desenvolver o seguinte: cobrir os 54 mercados do continente, no entanto está focado em alguns mercados considerados estratégicos. Porém, este caso de estudo não irá fazer uma extensa análise sobre o modelo de negócio da empresa (tais como modelo de negócio, informação financeira ou a principal fonte de recolha de informação). Também não tenciona analisar os concorrentes em cada mercado, mas irá adotar uma perspetiva mais alargada, ou seja, destacar os principais concorrentes de acordo com a posição geográfica.A literatura relacionada com o posicionamento estratégico, estratégia blue ocean, análise de concorrentes e classificação foi fundamental na análise das questões estratégicas. Tal conduz a um conjunto de recomendações: estabelecer primeiro na Nigéria e depois no Gana. A segunda recomendação de uma oferta e mais tarde educar os compradores acerca de um novo conjunto de serviços.
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Verster, Kia. "Evaluating market potential in emerging markets using marketing data." Diss., 2014. http://hdl.handle.net/2263/40282.

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This research focuses on the use of marketing data as a tool with which to evaluate potential in emerging markets. The literature reviewed gave valuable insight into existing approaches to evaluation of market potential, and some of the limitations these approaches face in emerging markets. Specifically, these focus on the data deficit in emerging markets, and lack of granularity in the data that exist. The literature also highlights the expertise and information which is available within the marketing fraternity, which has failed to be translated into strategic business insight in the context of new market entry. The integration of the two disciplines of marketing and market entry provides market-seeking firms with valuable new data on which to base decisions, as well as offering marketers with an opportunity to demonstrate their value as a source of strategic insight. The literature reviewed resulted in the formulation of hypotheses predicting a relationship between the independent variable, marketing data, and the dependent variable, market potential. These were further evaluated in terms of relative strength when compared to existing tools: macro economic data, and the Market Potential Index. Finally the data was analysed at a regional level to determine whether marketing data could be used to analyse market potential at a finer level of granularity than was previously possible. The study relied on secondary data, collected from a number of freely available online databases covering ten African countries over a period of six-years. This was in line with the objectives of the study, which aim to provide market-seeking firms with an alternative tool for evaluating potential without making significant investments in upfront data gathering. Regression analysis was conducted to determine the nature of each of the relationships specified in the hypotheses, and the results were assessed to determine statistical significance and the strength of correlation. It was found that marketing data shows a strong, and statistically significant relationship with market potential. This exhibited greater correlation than either of the existing tools – as well as be applied at a regional level. This finding indicates the value of adding marketing data to the set of tools used for market evaluation, and demonstrates the value that exists within the marketing fraternity as a source of relevant and reliable data and strategic insight.
Dissertation (MBA)--University of Pretoria, 2013.
pagibs2014
Gordon Institute of Business Science (GIBS)
MBA
Unrestricted
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35

Yuan, Chuang Chen, and 莊鎮遠. "Tauwan Call Warrants Market Research." Thesis, 2000. http://ndltd.ncl.edu.tw/handle/82542889398746631604.

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碩士
國立臺北大學
企業管理學系
88
Recently,It has a tremendos change in the developing of new financial commodity.With the surge of the taiwan stock market,the warrant has become the hit among the popular investment instruments. This research tends to find the followings: 1、The first purpose of this research is to make investors understand the new financial commmodity and to increase the knowledge of investment and the way of hedge. 2、Local securities corp.s stand the dominant position in domestic warrant''s market.Thus,the researcher interviewed with those companies,try to find the presence and the issuing process,the way to hedge 、operation strategies and the future of this sector...and so on. 3、Collected questionaires from the warrant investors,the reascher intends to find how the investors get involved with this new financial commodity.
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LEE, SHU-MIN, and 李淑敏. "Research of Dwelling Insurance Market." Thesis, 1996. http://ndltd.ncl.edu.tw/handle/59984982791102565691.

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Hung, Shengmin, and 洪聖閔. "Essays on Capital Market Research." Thesis, 2011. http://ndltd.ncl.edu.tw/handle/48882311271208862209.

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博士
國立臺灣大學
會計學研究所
100
There are two essays in this dissertation. The fist essay discusses the predictability of aggregate returns and aggregate earnings. The accounting identity of Voulteenaho (2000, 2002) is used to identify the relation between book-to-market ratio, expected returns, and expected earnings. This identity is further incorporated into the estimation system suggested by van Binsbergen and Koijen (2010). The results show that both returns and earnings are predictable and are consistent with accounting identity proposed by Voulteenaho (2000, 2002). The second essay discusses the relation between earnings quality, earnings beta, and cost of equity. By revising the model of Lambert et al. (2007), we argue that high earnings quality will lower the earnings beta, which is the covariance between firm’s earnings news and market’s earnings news. Additionally, as a priced factor, lower earnings beta will cause a lower cost of equity. Empirically, we follow Da and Warachka (2009) to use analyst’s earnings forecast revision to measure the earnings news and construct the earnings beta. The empirical results show that firms with high earnings quality will have lower earnings beta and thereby lower cost of equity. The results also survive most of the robustness checks.
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Shih-HongYang and 楊世宏. "Research on Capital Market Efficiency." Thesis, 2009. http://ndltd.ncl.edu.tw/handle/77418838738838873481.

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碩士
元智大學
會計學系
97
This thesis investigates whether information uncertainty leads to a firm’s misevaluation by the capital market. Further, we examine an analyst’s forecast biases increase due to the relative high level of information uncertainty. Our samples consist of companies in North America. The sample period is from 1988 to 2006. This study adopts the model in Rhodes-Kropf, Robinson, and Viswanathan’s (2005) to evaluate market mispricing. We use the perception of earnings quality to proxy information uncertainty. We find the positive association between information uncertainty and the possibility of being mispriced by the capital market. Moreover, an analyst’s forecast accuracy is significantly decreased when predicting the earnings of a firm with relative high information uncertainty.
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39

Wang, ming-yi, and 王明懿. "Research of China security market." Thesis, 2002. http://ndltd.ncl.edu.tw/handle/65661311763277607726.

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碩士
國立臺北大學
會計學系
90
Abstract: Stock market is an important indicator to reflect the macro economy of a country. With the economic reform in China, the security market, a symbol of capitalism, has opened up in succession with the extensively control policy and planning economy. Though it has only 10 years since it was opened in 1990, the market has drawn global investors’ attraction for its booming growth and extensive potential. This thesis aims to explicate and analyze the important articles that the current China security market is complying with, review some major issues and reforms (Since 1997~now), and research into the development of the future security market. The purposes of this thesis were as follows. 1.To discuss the policies and regulations related with the security market 2.To study the relative issues and topics related in the security market and analyze its reforming policies. 3.To evaluate growth enterprise marker policy and its future development. As the topic of this thesis is not suitable for quantification statistics approach, the thesis is built on the comparison approach to induce its finding by reviewing and analyze the topic-related periodicals, academic paper and research. A practical interview is used to reinforce the study. Interview the domestic security merchants who have prepared to engage in China security market to find out the strategies they would adopt towards the globalize market; the strength and the challenge they are faced with in Mainland China. Through these respondents’ market experience and knowledge, the secondary information can be completely proved. The study is composed of five chapters: The first chapter is to introduce the study background and its motivation. The second chapter is the interpretation and analysis of related policies of China security market. The third chapter is focused on the urgent problem that the current China security market is faced with, controversial market issues since before, and the reform policy. The fourth chapter is to expound the future of China security market and find out the advantage and competitiveness of Cross-strait cooperation. The fifth chapter is the summary and conclusion. There are Three findings of the thesis. 1. The China security market has been regarded as a strategy market for the extensive intervention from China government. Corporate governance of China listing company was issued to improve the situation, aiming to reinforce the obligation of directors, complete the performance evaluation and restraint mechanism, ascertain the supervisory authority of the director board , and increase the company information transparency. The standard accounting system is made to replace the previous was varied with the industry to raise the comparative capacity of accounting system. 2. The reforms that the China security market has been promoted in recent years are as follows: reduce the State shareholding, set up the growth enterprise market, integrate A, B stock, increase the company information transparency, set up the collective suit system, open the market to domestic institution investors, allow the establishment of the fund management company and security joint venture of Chinese and foreign investment. Progressively open the following business, the fund investment management, the broker and agent management, bank investment , assets management, security investment counseling business. Increase derived financial goods and the financial investment tools. 3. The current competitive advantages of Taiwan Security merchants engaging in China security market are as follows: providing investment and finance management consulting service, oversea public-listing counseling for Taiwan-invested enterprises, Being overseas listing foreign stock broker, international business coordination and being B stock agent.
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Li, Hsiu-Wei, and 黎修位. "Wedding Card Design and Market Research." Thesis, 2015. http://ndltd.ncl.edu.tw/handle/20638391960138830369.

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碩士
南華大學
創意產品設計學系
103
This study aimed to explore the creative wedding invitation designs, text, shape, color performance, content layout and design. To achieve the purpose of this study, I adopted "creative wedding invitations preference questionnaire" as a research tool for asking Hsinchu County marriageable people, picking a random manner questionnaire. Total 130 questionnaires were returned 120 valid questionnaires, the effective rate of 92.3%. According to the statistical analysis of the survey and the information available, the use of the method include: descriptive statistics, sort title processing and analysis. The research results were caused by the following conclusions: 1. Different gender preference for Chinese wedding invitations, the same views on the content layout dimension, other dimensions of the there were differences. 2. Different ages preference for Chinese wedding invitations, there were differences in the different dimensions. 3. Different degree recipients for Chinese wedding invitations, the same views on the content layout dimension, other dimensions there were differences. 4. Different residential areas subject preference for Chinese wedding invitation in writing style, content layout and the design were same views, while others had differences. 5. Different gender preference Western style wedding invitations, there were differences in the different dimensions. 6. Different ages preference Western style wedding invitations, there were differences in the different dimensions. 7. Different maximum degree recipients preference Western style wedding invitations, the same views on the content layout dimension, other dimensions there were differences. 8. Different residence preference for Western style wedding invitations, the same kind of comments on the pattern, while others were different.
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HUANG, CHI-YING, and 黃琦縈. "Wedding Ring Design and Market Research." Thesis, 2017. http://ndltd.ncl.edu.tw/handle/03610414222081311056.

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碩士
南華大學
創意產品設計學系
105
The study aims to investigate ths styles and materials of Wedding ring.In order to achieve the goal of the study，surveys are adopted.The self－devised survey “The style and designs of wedding rings and market preferences”was employed.The target group included men and woman who were in the marriageable age living in the southern part of Taiwan.They were randomly selected to complete the survey.135 surveys were distributed and 120 effective survey were sent back.The effective recovery rate reached 88.8%. The descriptive statistics and SPSS were employed to analyse the result.According to the result，the fllowing conclusions were reached： 1. Participants of different gender have the same responses regarding the styles and the materials of wedding rings，the shape of diamond and the use of the colored diamod but have different responses regarding other factors. 2. Participants of different age groups have the same opinions regarding the styles of the wedding rings and the use of the colored diamond but have different opinions on other factors. 3. Participants of higher educational backgrounds have different opinions regarding the styles and the materials of the wedding rings. 4. Participants of living in different areas have different opinions regarding the styles of the wedding rings but have the same opinions regarding the materials of wedding rings.
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42

Huang, Hsin-I., and 黃馨儀. "Brand Equity Research in NB Market." Thesis, 2011. http://ndltd.ncl.edu.tw/handle/73127937247906394900.

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碩士
國立中山大學
國際經營管理碩士班
99
With the gradual decline in gross margin in OEM industry, the development of the brand has been seem as the key to improve revenue performance. Taiwan''s industries mostly started from OEM industry, and facing increasingly fierce international competition in recent years, government and industry are also actively promoting the branding. This study takes Taiwan’s notebook industry in 3C industry as the research object and study to explore the relationship between brand equity and purchase intentions and examine the factors that may affect the brand equity. This research uses consumer survey results of the statistical data analysis to explore what key elements should industry pay attention to when they are doing branding. The result shows that by enhancing brand equity, it will also enhance purchase intention. Better brand equity can be achieve by strengthen the brand image, brand trust and customer satisfaction. Moreover, the degree of loyalty will be affected by price and therefore it affects brand equity.
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YANG, SHUN-HSU, and 楊順旭. "Research on the homemade brand market." Thesis, 2019. http://ndltd.ncl.edu.tw/handle/y34395.

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碩士
逢甲大學
經營管理碩士在職學位學程
107
In recent years, with the rapid development of science and technology, the rise of online shopping, and changes in consumption patterns, physical access is no longer the only choice for consumers. Online shopping has divided the retail market. In response to changes in consumption patterns, the business model of many enterprises has changed from the original B2B to the B2C. Because there is no regional separation of online shopping, and the price comparison is easy, enterprises are facing the advent of the era of low profits. The home appliance market is the first to bear the brunt. The consumers can easily find and compare the prices. Consumers will only choose the lowest price to make the purchase. Therefore, the competition between the dealers and the dealers is even more serious. Changes in market access and consumption patterns, business models and marketing strategies have to be changed, and agency sales have been unable to meet the reasonable profits of enterprises. In order to not fall into the red ocean of online shopping price competition, only market products will be in the hands of the company. Own branding has become the best transformation choice for companies in a competitive and price-sensitive market. This research focuses on A company's own brand EMMAS in the competition of Japanese Korean and other first-line brands and many third-brand brands and analyzes how to market brand promotion brands, to establish consumer brand recognition, and then to let consumers generate brand loyalty. Keywords: B2B, B2C, brand recognition, brand loyalty.
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Wu, Cheng-Chin, and 吳承縉. "Taiwan Diaper Market Research and Analysis." Thesis, 2019. http://ndltd.ncl.edu.tw/handle/qmq5bc.

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碩士
國立臺灣大學
國際企業學研究所
107
This paper analyzes Taiwan diaper market, including brands such as Pampers, MamyPoko, Merries, Huggies, Libero and UniDry, based on marketing research by Jen, Chen (2015). With regard to market analysis, the paper illustrates the brand awareness and market share of each brand, and utilizes Principle Components Analysis (PCA) to measure brand loyalty. The results show that Pampers, MamyPoko and Merries have the highest brand awareness, market share and brand loyalty. In terms of marketing strategy planning, the paper figures out consumer motivations using Factor Analysis. Based on these motivations, the paper defines market segments using Cluster Analysis, and the market size and characteristics of each segments using Chi-Square Analysis. And it shows that “Pursuing Social Identity” segment has the largest market size. In addition, the paper discusses the motivations that positively influence the brand loyalty with the use of Regression Analysis. Lastly, the paper illustrates the Brand Perceptual Map for each brand using Factor Analysis to figure out the brand positioning. The results show that MamyPoko and Merries position themselves as sincerity, and thus, is closer to the ideal point on the Brand Perceptual Map. On the contrary, Huggies, Libero and UniDry are further from the ideal point. Regarding marketing portfolio development, the paper figures out the product characteristics that consumers prefer and the willingness to pay for each characteristic, using Conjoint Analysis and Regression Analysis, respectively. The results show that consumers prefer Pampers, MamyPoko, cotton materials, tape type diapers, cartoon patterns.
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Huang, Yi-Chin, and 黃意晴. "RMB Internationalization Research of Foreign Exchange Market & Interest Rate Market." Thesis, 2019. http://ndltd.ncl.edu.tw/handle/y878r8.

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碩士
國立臺灣大學
財務金融組
107
1. Interpretation of the RMB Internationalization Index (RII) issued by International Monetary Institute (IMI) of Renmin University of China：The RMB Internationalization Index is an important reference indicator for the mainland''s official formulation of the RMB internationalization policy. Through the understanding of the RMB internationalization index, it is helpful to grasp the footsteps and directions of the mainland''s official RMB internationalization, which will help to construct a clearer outline. 2. RMB Internationalization in the foreign exchange market:Through the introduction of the offshore RMB (CNH) and onshore RMB (CNY) foreign exchange market practices, we will learn more about how the mainland government promotes the internationalization of the RMB in the foreign exchange market, including:Joining the Special Drawing Rights (SDR) to enhance the status of the International Monetary Fund (IMF), the Belt and Road Initiative, the Oil futures cleared in RMB , the African market permeated by RMB , and the increase in the RMB ratio of the global central bank''s foreign exchange reserves. 3. RMB Internationalization in the interest rate market: With the opening of the US-China trade war, the RMB must change its strategy on the road of internationalization, focusing on the openness of the capital market that China can control its own fate , so from 2016 Initially, the RMB capital market has further expanded, including:From the dim sum bonds to the significant increase in the size of the panda bonds,and the development of SDR Mulan bonds and green bonds, through the settlement agent CIBM and bond connect, the domestic inter-bank bond market is greatly opened to the outside world, and the RMB government bonds and policy bonds will be included in the Bloomberg Barclays US Aggregate Bond Index in April 2019, allowing RMB bonds to officially enter the global mainstream bond market, and to further the internationalization of the RMB. 4.Conclusion:The author''s argument for the internationalization of the RMB was launched in December 2012. It is the official announcement of the mainland''s official RMB business to go out of Hong Kong and Macao. Therefore, as RMB internationalization enter the seventh year, how does the internationalization of the RMB match the official macro policy of the mainland? Get rid of the global warming protectionism and regional unfriendly vision, from small countries to regions to international organizations, step by step to construct a global clearing ecosystem belonging to the RMB, and have the opportunity to overtake the pound(GBP) and the yen(JPY). In the near future ,RMB can rank the top three in the world with the US dollar(USD) and the euro (EUR).
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46

HE, WEI-CHI, and 賀偉棋. "The Research on the Study of the Exchange Market Pressures, Stock Markets and Bond Markets." Thesis, 2015. http://ndltd.ncl.edu.tw/handle/01399196466158594433.

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Abstract:
碩士
東海大學
財務金融學系
103
Focusing on the relationship between exchange market pressure (EMP) and stock market by most previous studies, few of such studies has focused on the relationship between EMP with bond market and above all, almost none of such studies has focused on the relationship among exchange market pressure, stock market and bond market. As a result, this thesis intends to research on the co-relationship among exchange market pressure, stock and bond markets in South Korea, Taiwan, Singapore and India, via the analysis of VAR Model and Multivariate GARCH Model. Our results are as followings, first, in conditional mean equation: (1) There is a two-way negative reciprocal effect between EMP and stock market; (2) The reciprocal effect between EMP and bond market is mostly insignificant; (3) There is a two-way positive reciprocal effect between stock market and bond market. Second, in condition variance equations: (1) There exists a volatility spillover effect for the relationship among exchange market pressure, stock market and bond market; (2) For the four nations, there exists a two-way cross market effect for asymmetric volatility transmission across EMP and stock market. In addition, there exists a cross market effect for asymmetric volatility transmission across EMP and bond market. However, for Taiwan and South Korea, the effect is one-way. The empirical study also indicates that in most cases, stock market exhibits unidirectional cross market effect for asymmetric volatility transmission across bond market.
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47

Wang, Shu-Yi, and 王姝怡. "Market Research and Brand Strategy Planning--Case Study of Canned Coffee Market." Thesis, 2003. http://ndltd.ncl.edu.tw/handle/97040474562807630329.

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Abstract:
碩士
淡江大學
管理科學學系
91
The high added-value that brand brings out can''t be imitated and replaced by other competitors. Therefore, building brands has become an immediate matter. Brand management with excellent performance will have to gather correct market information first, then analyze it through strict statistical methods so that you can overview and control the market to formulate appropriate brand strategies. This research had chosen six canned coffee brands as studying objects and De La Gauche is chosen to be the main subject of brand issues. The issues of this research include the consumer analysis, competition analysis and brand analysis. By competition analysis , we can recognize the main competitor and know its market share, key success factor, competitive strength and weakness, and competitive strategy. Consumers analysis analyzes the market segmentation, target market, consuming situation, purchasing situation, and media preference. Brand analysis probes into the brand awareness, brand royalty, brand perceived quality, brand association and brand extension of De La Gauche to formulate brand strategy. The purpose of this research is trying to provide an entire brand management structure on the basis of market analysis. With this structure we construct in this research and appropriate analytical tools, we hope that we can help decision makers to make right decisions and formulate appropriate brand strategy to triumph the market.
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48

Sung, Hsin-Hua, and 宋欣樺. "Industrial and Labor Market Research ―Portfolio Analysis." Thesis, 2005. http://ndltd.ncl.edu.tw/handle/xf9us7.

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碩士
銘傳大學
經濟學系碩士班
93
Based on the global and domestic conditions in economy and social change, government always needs to set the goal of growth, plan the budget and lead clearly the direction of overall industrial development in every particular stage. The appropriateness of various industry and labor policies and the efficiency of resource allocation can certainly influence the performance of the aggregate economy in the future. On the other hand, human capital is the most important factor of productivity in industry. If could be arranged more effectively, it would not only upgrade the industry but also create new industries and achieve the objective of sustainable economy. Therefore, it is necessary to discuss the performance and correlation between the current industry and labor market. This thesis uses the portfolio theory to analyze the development of industrial structure and the allocation of human resource to examine whether it has been operated in an economically efficient situation. By applying the finite distributed lag model the link between the industry sector and the labor market can be clearly identified, hence the transfer unemployment and the related training programs can be more efficiently planned and implemented. Results from this study strongly recommend that policymakers should make some minor adjustments in industrial policies, should also combine specific training projection with these policies accordingly.
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49

Chen, Hsiung-Yin, and 陳引雄. "Research on Taiwan Automobile Market Strategic Group." Thesis, 2017. http://ndltd.ncl.edu.tw/handle/pm7skz.

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碩士
國立東華大學
企業管理學系
105
Taiwan automobile market since 2002 to join the WTO, with the deregulation of the market liberalization, import car market share has increased year by year. In the face of the competition of imported cars, domestic automobile industry in the automotive market development strategy trends why it is worth in-depth discussion. A strategy group is a useful analysis tool for analyzing strategic actions in different industries in the same industry. This study takes the domestic automobile industry in Taiwan as the research object, discusses the development strategy of domestic automobile industry from 2002 to 2016, the movement situation of Taiwan automobile market strategy group, and the difference of production and sales of each group of strategic groups. Research methods, first of all with a large number of secondary information, for the development of important events in-depth analysis of the company, and then interview the information of the industry summarized, as a proposition discussion. Finally, the conclusions of the study, the industry and follow-up research recommendations. The conclusion of this study shows that the domestic automobile industry in Taiwan is divided into three groups according to the Local Content Rate and the automobile price: (1) the strategy group of the independent brand product group; (2) the technology cooperation product strategy group; (3) OEM and assembly strategy group. The group of industry in the company's development strategy of autonomy, the key technology to master the ability of the market production and marketing geographical scope, have presented significant differences. During the period from 2002 to 2016, four groups of strategic groups were moved, moving both active and passive to the two extreme groups of Local Content Rate. Active mobile industry, mainly to master the key components and technical resources capacity-based; passive mobile industry, mainly based on the technical master plant strategy layout. The strategy group is the best in the sales volume and the strategy group. After moving the industry in the sales part of the initiative to move to its own brand product strategy to guide the group of LUXGEN, showing an upward trend in sales. And passive to the foundry and assembly strategy to guide the group of Ford Lio Ho, in the sales showed a significant decline in the trend.
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50

Sung, Yu-ching, and 宋雲卿. "The research of China stock market bubble." Thesis, 2007. http://ndltd.ncl.edu.tw/handle/7676m2.

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