Journal articles on the topic 'Market engagement'
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Walton, Abram L. J., Brian Glassman, and Darrel L. Sandall. "Increasing innovation through engagement." International Journal of Innovation Science 8, no. 4 (December 5, 2016): 293–310. http://dx.doi.org/10.1108/ijis-10-2016-0044.
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Purpose This paper aims to investigate the phenomenology behind how an idea stock market created employee engagement of 80 per cent+ within the largest telecom company in Portugal. More importantly, this case study investigates the results created using this system, and whether the “investment/betting” process yielded successful and replicable results. Design/methodology/approach This critical review took the form of an exploratory-grounded theory study. Initial conversations led to creation of questionnaires regarding the internal workings of Sonaecom’s idea market, implementation methods, incentive structures, necessary cultural adjustments, system outcomes and topics related to idea screening, types of users, herd behavior, idea storage, diffusion, implementation and perceptions of the idea market and its success. Findings The idea market produced engagement outcomes nearly twice that of standard industry engagement methodologies and showed promise for increasing corporate innovation outcomes. Research limitations/implications This study was limited to a single idea market within one company. As such, the conclusions from the study are limited in their generalizability to other companies implementing idea markets. Practical implications Because the challenges faced by Sonaecom are the same challenges faced by any company implementing an idea market, the findings from the study have important practical implications for any organization implementing an idea market. Social implications There are behavioral, psychological and leadership implications for organizations implementing an idea market. Originality/value Based on a thorough literature review, no other study has been made of Sonaecom’s Idea Market system, nor has a study of this depth and breadth been completed with any idea market system. The findings of the study have broad implications for any organization seeking to implement an idea management system.
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Brooks, Victoria. "Exploitation to Engagement." International Journal of Market Research 45, no. 3 (May 2003): 1–14. http://dx.doi.org/10.1177/147078530304500303.
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This paper uses a case study of an advertising campaign for a basketball brand to argue that applying a holistic involvement model to all participants in the marketing process produces the best results when targeting niche markets. This paper was winner of the Best Presentation award at the 2003 Market Research Society conference.
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Hollebeek, Linda D., Norberto Muniz-Martinez, Moira Clark, Agne Simanaviciute, and Neda Letukyte. "Customer Engagement in Emerging Markets: Framework and Propositions." Organizations and Markets in Emerging Economies 13, no. 2 (December 22, 2022): 284–99. http://dx.doi.org/10.15388/omee.2022.13.80.
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Emerging markets are a major contributor to global GDP, thus offering a primary source for economic growth. However, despite these acclaimed benefits, little remains known regarding customer engagement (i.e., a customer’s resource investment in his/her brand interactions) in emerging markets, thus exposing a pertinent literature-based gap. The development of enhanced insight into customer engagement dynamics in emerging (vs. developed) markets is important, given the idiosyncrasies characterizing these markets (e.g., chronic resource shortages, inadequate infrastructure), thus warranting the undertaking of further research in this integrative area. In response to this gap, this paper develops a framework and an associated set of Propositions of emerging market-based customer engagement, by drawing on Sheth’s (2011) emerging market hallmarks. Specifically, our Propositions postulate that the emerging market tenets of socio-political governance, inadequate infrastructure, market heterogeneity, chronic resource shortages, and unbranded competition uniquely affect emerging market-based customer engagement. We conclude by discussing our findings and by outlining key implications that arise from our analyses.
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Cetina, Karin Knorr, and Urs Bruegger. "Traders’ Engagement with Markets." Theory, Culture & Society 19, no. 5-6 (December 2002): 161–85. http://dx.doi.org/10.1177/026327602761899200.
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This article focuses upon the construction of wants and the embodying of the market in the work routines of workers on the Swiss foreign exchange market. The authors are particularly concerned with the role of the computer screen within the establishment of postsocial relations around a sense of embodied lack. The screen does not provide access to the market but is the market as an exteriorized assemblage of practices brought together in one place. The screen is the (ontologically liquid) market rather than its representation into which traders immerse themselves. Traders engage with this market in their daily work practices through a constructed sense of lack that requires them to act passionately within the market in order to satisfy the self understood as a structure of wanting. While Knorr Cetina and Bruegger draw on a Lacanian understanding of the self as lack, rather than focus on the formation of direct human social relations around this issue, they look instead at the materiality of lack and its position within the postsocial relations constituted through trading online in the foreign exchange market. Desire is constituted and realized here through the object of the computer screen rather than with other people directly. In this way relations between persons are mediated by real objects that constitute persons virtually.
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Fehrer, Julia A., Jodie Conduit, Carolin Plewa, Loic Pengtao Li, Elina Jaakkola, and Matthew Alexander. "Market shaping dynamics: interplay of actor engagement and institutional work." Journal of Business & Industrial Marketing 35, no. 9 (September 24, 2020): 1425–39. http://dx.doi.org/10.1108/jbim-03-2019-0131.
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Purpose Combining institutional work and actor engagement (AE) literature, this paper aims to elucidate how the collective action of market shaping occurs through the interplay between market shapers’ institutional work and engagement of other market actors. While markets are shaped by actors’ purposive actions and recent literature notes the need to also mobilize AE, the underlying process remains nebulous. Design/methodology/approach This paper is conceptual but supported by an illustrative case study: the Winding Tree. This blockchain-based, decentralized travel marketplace shapes a market by decoupling existing resource linkages, creating new ones and stabilizing others through a dynamic, iterative process between the market shaper’s institutional work and others’ AE. Findings The paper develops a dynamic, iterative framework of market shaping through increased resource density, revealing the interplay between seven types of market shapers’ institutional work distilled from the literature and changes in other market actors’ engagement dispositions, behaviors and the diffusion of AE through the market. Originality/value This research contributes to the emergent market shaping and market innovation literature by illustrating how the engagement of market actors is a fundamental means of market shaping. Specifically, it advances understanding of how market shapers’ institutional work leads to new resource linkages and higher resource density in emergent market systems through AE. The resultant framework offers an original, critical foundation for future market shaping research.
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Changwony, Frederick K., Kevin Campbell, and Isaac T. Tabner. "Social Engagement and Stock Market Participation*." Review of Finance 19, no. 1 (January 31, 2014): 317–66. http://dx.doi.org/10.1093/rof/rft059.
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Hadcroft, Philip, and Denise Jarratt. "Market Orientation: An Iterative Process of Customer and Market Engagement." Journal of Business-to-Business Marketing 14, no. 3 (August 8, 2007): 21–57. http://dx.doi.org/10.1300/j033v14n03_02.
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Kleinaltenkamp, Michael, Jodie Conduit, Carolin Plewa, Ingo Oswald Karpen, and Elina Jaakkola. "Engagement-driven institutionalization in market shaping: Synchronizing and stabilizing collective engagement." Industrial Marketing Management 99 (November 2021): 69–78. http://dx.doi.org/10.1016/j.indmarman.2021.09.010.
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Haughton, Graham. "Market Making: Internationalisation and Global Water Markets." Environment and Planning A: Economy and Space 34, no. 5 (May 2002): 791–807. http://dx.doi.org/10.1068/a3426.
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The author examines the rapidly expanding market for private sector management of water systems. He explores the ways in which markets are being constructed, focusing on the role of international bodies—especially multilateral bodies such as the World Bank—in promoting various forms of private sector engagement. Arguing that market making is not politically neutral, he examines how the World Bank sets out to influence national governments in how they run their water-management systems, in the process highlighting alternative visions for community-based systems.
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Eshleman, John Daniel, and Bradley P. Lawson. "Audit Market Structure and Audit Pricing." Accounting Horizons 31, no. 1 (September 1, 2016): 57–81. http://dx.doi.org/10.2308/acch-51603.
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SYNOPSIS Extant literature finds mixed evidence on the association between audit market concentration and audit fees. We re-examine this issue using a large sample of U.S. audit clients covering 90 metropolitan statistical areas (MSAs) spanning 2000–2013. We find that audit market concentration is associated with significantly higher audit fees, consistent with the concerns of regulators and managers. We also find that increases in audit market concentration are associated with fewer initial engagement fee discounts (i.e., reduced lowballing), particularly for non-Big 4 clients. We reconcile our findings with those of prior research and find that our divergent findings are attributable to controls for MSA fixed effects. In supplemental analyses, we find that audit market concentration is associated with higher audit quality. We also find that concentration is associated with higher audit quality for first-year engagements, but only if the auditor does not lowball on the engagement. Our results are relevant to the ongoing debate regarding the consequences of increased concentration within the U.S. audit market (GAO 2003, 2008). JEL Classifications: M41; M42; L13.
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Bailey, Pippa, Gareth Pritchard, and Hollie Kernohan. "Gamification in Market Research." International Journal of Market Research 57, no. 1 (January 2015): 17–28. http://dx.doi.org/10.2501/ijmr-2015-003.
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Research undertaken into the role of gamification in online surveys has already clearly demonstrated that applying some gamification principles can significantly increase the richness of spontaneous data and participant engagement, as well as the time that participants take to complete a survey. It is obviously appreciated that consumer engagement is critical for ensuring completion rates, reducing boredom within survey and also for panel membership moving forward, but the primary consideration and focus when designing any research survey has to be on accessing reality for the consumer and hence data validity. This paper shares the results of a research-on-research study that was conducted to understand the role of gamification, not only in terms of participant engagement and richness of data but also data validity.
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Storbacka, Kaj. "Actor engagement, value creation and market innovation." Industrial Marketing Management 80 (July 2019): 4–10. http://dx.doi.org/10.1016/j.indmarman.2019.04.007.
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Gazdecki, Michał, and Elżbieta Goryńska-Goldmann. "Consumers Engagement Toward Food Brands – The Case of Dairy Products." Folia Oeconomica Stetinensia 20, no. 2 (December 1, 2020): 134–51. http://dx.doi.org/10.2478/foli-2020-0040.
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Abstract Research background: As food markets continue to develop the role and position of food consumers evolve as well. Food producers redefine their market strategies and focus on creating loyalty, building good contacts and consumers’ engagement towards brands. Purpose: The purpose of this paper is to analyze the engagement of consumers towards selected food brands in the category of dairy desserts. Research methodology: The paper was prepared and based on the data collected in the survey among 200 respondents. The research subjects were consumers who declared the consumption of milk based desserts and the object of analyses was consumers’ brand engagement considered at the behavioral level. Results: Consumers with the opportunity to interact with a brand increase their propensity to recommend, which is a necessary condition for creating a reference market. As for the smaller companies, gaining sales growth through distribution and promotional activities may be difficult due to budget constraints, actions aimed at creating a reference market may be more effective. Novelty: Although the issue of consumer engagement is an important area of scientific work, there is less interest in this field in the context of food markets. This paper provides additional knowledge about the context of food market products, which should be continued in further research. Based on our results, marketing strategies, mainly for a SME’s, can be developed.
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Johnstone, Karla M., and Jean C. Bedard. "Engagement Planning, Bid Pricing, and Client Response in the Market for Initial Attest Engagements." Accounting Review 76, no. 2 (April 1, 2001): 199–220. http://dx.doi.org/10.2308/accr.2001.76.2.199.
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This study examines how client risk factors and the provision of additional services affect engagement planning and bid pricing for a set of initial engagement proposals that a single firm submitted to its prospective clients in 1997–1998. We find little effect of risk on planned personnel hours, but show that the firm responds to fraud and error risk factors by applying engagement-planning strategies such as assigning more high-risk specialist personnel, assigning more industry expert personnel, applying more intensive testing, and/or performing additional review. Analyzing proposed fees while controlling for planned personnel hours, we find risk premia for both fraud and error risk factors. Supplemental analysis of accepted vs. rejected bids shows that the risk premia are detectable for bids accepted by clients (i.e., the engagements the firm will actually perform), implying that risk premia are not bid away in the market. We also find that for clients purchasing additional services, the firm plans more hours and uses industry experts more often. Results reveal a relatively small fee premium for additional services clients across all bids, but analysis of accepted vs. rejected bids implies that this premium is bid away in the market.
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Clark, Gordon L., and Tessa Hebb. "Pension Fund Corporate Engagement." Articles 59, no. 1 (October 8, 2004): 142–71. http://dx.doi.org/10.7202/009130ar.
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Pension fund capitalism is a new, albeit evolving, stage of Anglo-American capital market development. It is marked by the ability of pension funds to aggregate the widely disbursed ownership of beneficiaries and therefore act as single entities with a unified voice. Pension funds within their investment portfolios are increasingly using this voice to engage companies. Such corporate engagement in its broadest definition is the use of one’s ownership position to influence company management decision making. Corporate engagement brings together four distinct underlying currents: first, the increased use of passive index funds; second, the corporate governance movement; third, the growing impact of socially responsible investing; and, finally, the impact of new global standards. At its best corporate engagement offers a long-term view of value that both promotes higher corporate, social and environmental standards and adds share value, thus providing long-term benefits to future pension beneficiaries.
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Ojo, Tokunbo. "Political economy of Huawei’s market strategies in the Nigerian telecommunication market." International Communication Gazette 79, no. 3 (January 24, 2017): 317–32. http://dx.doi.org/10.1177/1748048516689182.
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The growing internationalization of Chinese telecommunication companies’ business operation beyond the shore of Asian region is reconfiguring the global markets of telecommunication, and information and communication technologies in terms of chain of distribution, competition, and partnership. This is particularly evident in the African telecommunication markets where Huawei is now challenging the European and American multinational companies’ market dominance in telecommunication infrastructures, network expansion, and equipment supply. This article examines the political economy of Huawei’s business strategies and engagement in the Nigerian telecommunication sector, which is the biggest telecommunication market in the West African region.
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Ha, Jun-Chul, Jun-Woo Lee, and Jee Young Seong. "Sustainable Competitive Advantage through Entrepreneurship, Market-Oriented Culture, and Trust." Sustainability 13, no. 7 (April 2, 2021): 3986. http://dx.doi.org/10.3390/su13073986.
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In a rapidly changing business environment, the entrepreneurship of top management is essential for the survival and sustainable development of the enterprise. Building on the view of the strategic choice theory, this study identifies the relationship between entrepreneurship, market-oriented culture, and work engagement. Data were collected from 493 employees regularly working in small and medium-sized firms in South Korea. The results of this study indicate: (1) entrepreneurship (consisting of innovation, proactiveness, and risk-taking) has a significant positive influence on market-oriented culture, (2) entrepreneurship positively affects work engagement, (3) market-oriented culture has a significant positive effect on work engagement, (4) the effects of innovation and proactiveness on work engagement are significant, controlling for market-oriented culture, showing the partial mediating effect of market-oriented culture on work engagement, and (5) CEO trust moderates the relationship between risk-taking and work engagement. Theoretical and practical implications are suggested.
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Oetari, Andi, and Zainul Arifin. "Alliance Strategic and Organizational Form, Managerial and Market Engangement to Improve Performance." International Journal of Project Management and Productivity Assessment 8, no. 1 (January 2020): 1–17. http://dx.doi.org/10.4018/ijpmpa.2020010101.
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The purpose of this study examines whether the strategic alliance affects the organizational form, managerial strategy, market engagement, and performance and how these variables interact in order to become a mutually beneficial partnership. The study took place in Indonesia, especially in Java, to the parties related to the strategic alliance between PT Transportasi Jakarta and bus operators in investment and management of Busway in DKI Jakarta. The study took place is in Indonesia especially Java Island and not only in DKI Jakarta. Findings in this study is have significant and positive effect on organizational form, in other hands, the strategic alliance has a non-signifncant effect to performance, managerial strategy, and market engangement. The novelty in this study is the market engagement variable examined by looking at the relationship between the strategic alliance and market engagement, managerial strategy and market engagement, and market engagement and performance.
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Mathwick, Charla, and Jill Mosteller. "Online Reviewer Engagement." Journal of Service Research 20, no. 2 (December 27, 2016): 204–18. http://dx.doi.org/10.1177/1094670516682088.
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Consumers who generate online reviews provide a vital information service for the buying public, influencing nearly half of all purchase decisions. This study focuses on factors that motivate online reviewer engagement (ORE). ORE is a contextually dependent psychological state characterized by varying degrees of altruistic and egoistic market-helping motives coupled with an individual’s intrinsic motivation to review when the needs for autonomy, competence, and social relatedness are fulfilled. Amazon.com ’s top reviewer community, which uses a public ranking system to motivate, recognize, and influence reviewer behavior, provides the study’s context. Three reviewer types— indifferent independents (IIs), challenge seekers (CSs), and community collaborators (CCs)—all report altruistic motives; however, egoistic motives associated with rank and psychological need fulfillment vary. IIs fulfill autonomy needs by using the platform for self-expression, with rank exerting little influence. CSs view rank as a game to master. CCs, who have fully integrated the ranking system, perceive reviewing as an enjoyable, socially embedded experience that merits advocacy. This study extends engagement theory by linking market-helping motives and psychological need fulfillment with high levels of behavioral engagement. Thus, findings may help managers tailor reviewing environments to attract and retain a diverse and highly engaged reviewing community.
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Warsito, Chandra. "Conceptualizing Islamic Brand Engagement." Ijtimā'iyya: Journal of Muslim Society Research 4, no. 1 (March 29, 2019): 1–16. http://dx.doi.org/10.24090/ijtimaiyya.v4i1.2235.
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This study aims to conceptualize the Muslim Customer Engagement of Islamic Brands towards Muslim customer loyalty. An in-depth review of literature was carried out to develop this concept, in order to provides a foundation for further researches. This study shows that the Islamic brands could optimize the loyalty of Muslim customer. In addition to this, this research is also expected to be able to provide a brief overview of profitable opportunities in Islamic market business in Indonesia, especially entrepreneurs, marketers and retailers in building an accurate marketing strategies. In terms of customer loyalty, business owners or management need to identify variables that influence this factor, and so this research is also useful in providing new construction, which could be tested and are useful for studying the characteristics of Muslim customer and market. Hopefully this research could fill the literature gaps in Muslim customer behavior study in Indonesia.
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Lee, Myoung-Soung, and Gap-Yeon Jeong. "The Effects of Internal Market Orientation on Service Providers’ Service Innovative Behavior: A Serial Multiple Mediation Effect on Perceived Social Capital on Customers and Work Engagement." Sustainability 14, no. 23 (November 29, 2022): 15891. http://dx.doi.org/10.3390/su142315891.
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The purpose of this study is to understand the process through which internal market orientation leads to service innovative behavior via a serial multiple mediator model, with perceived social capital on customers and work engagement. It set and verified perceived social capital on customers and work engagement as serial multiple mediation factors between internal market orientation and service innovative behavior. To achieve this, surveys targeting service providers working in the finance and insurance industries in South Korea were conducted. A total of 270 data were collected and used for analysis. The analysis showed that internal market orientation significantly increased perceived social capital on customers, and that perceived social capital on customers positively improved work engagement. In addition, it appeared that work engagement improved service innovative behavior. Regarding the serial multiple mediation effect, the direct effect of internal market orientation on service innovative behavior was not significant, but the serial multiple effect through perceived social capital and work engagement was significant. Thus, perceived social capital and work engagement fully mediated the relationship between internal market orientation and service innovative behavior.
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Abebe, Michael, and Wonsuk Cha. "The effect of firm strategic orientation on corporate philanthropic engagement." Management Decision 56, no. 3 (March 12, 2018): 515–33. http://dx.doi.org/10.1108/md-09-2016-0625.
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Purpose This study explores corporate strategic orientations as important drivers of firms’ philanthropic engagement. Specifically, the purpose of this paper is to empirically examine the relationship between two broad corporate strategic orientations – domain offense (DO) and domain abandonment (DA) strategies – and the level of philanthropic engagement. Design/methodology/approach The authors propose that firms pursuing aggressive DO strategies are more likely to invest in corporate philanthropy as part of their market expansion efforts. On the contrary, firms pursuing DA strategies are less likely to invest in corporate philanthropy because of decreased slack resources, rather conservative external stakeholder expectations as well as a firm’s conscious decision to disengage with external stakeholders. Hierarchical multiple regression analysis was conducted using data from 122 publicly traded US corporations from 2008 to 2013. Findings The findings provided empirical support for a significant positive relationship between DO strategies (acquisition and strategic alliance intensity) and firms’ philanthropic engagement. However, the relationship between DA strategies (divestiture and plant/facility closing) and firms’ philanthropic engagement was not found to be significant. Overall, the findings indicated that philanthropic engagements along with carefully crafted DO strategies help firms expand their market presence. Practical implications Organizational leaders that systematically target philanthropic causes that effectively converge with important corporate strategies do benefit in the long run by achieving better brand equity and overall enhanced corporate reputation. Originality/value By empirically investigating the relationship between corporate strategic orientations and philanthropic engagement, this study contributes to the on-going scholarly discussion on the link between corporate strategies and philanthropic engagements.
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Leary, R. Bret, and Garret Ridinger. "Denial Without Determination: The Impact of Systemic Market Access Denial on Consumer Power and Market Engagement." Journal of Public Policy & Marketing 39, no. 2 (December 26, 2019): 99–118. http://dx.doi.org/10.1177/0743915619885393.
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Despite growing evidence showing that people are denied access to market resources for reasons other than individual or market constraints, little research has explored the effect of such denial on the individual consumer. Building from learned helplessness, attribution theory of motivation, and consumer power theory, the current research addresses this issue by showing the impact of repeated access denial on perceptions of power and market engagement. Across five repeated-choice experiments utilizing a financial loan context, the authors show that market access and consumer power exist in a feedback loop, with lack of access leading to lower perceptions of power and, consequently, reduced market engagement or detrimental choice in the market. The authors present a norm-based intervention to encourage market engagement among those who have experienced denial by working through beliefs of market success, but demonstrate the detrimental effect of this intervention on those who have experienced repeated access prior to denial. In response, the authors present an education intervention to encourage smarter choices once consumers have entered the market. They conclude with implications for market access policy.
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Tong, Lester C., M. Yavuz Acikalin, Alexander Genevsky, Baba Shiv, and Brian Knutson. "Brain activity forecasts video engagement in an internet attention market." Proceedings of the National Academy of Sciences 117, no. 12 (March 9, 2020): 6936–41. http://dx.doi.org/10.1073/pnas.1905178117.
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The growth of the internet has spawned new “attention markets,” in which people devote increasing amounts of time to consuming online content, but the neurobehavioral mechanisms that drive engagement in these markets have yet to be elucidated. We used functional MRI (FMRI) to examine whether individuals’ neural responses to videos could predict their choices to start and stop watching videos as well as whether group brain activity could forecast aggregate video view frequency and duration out of sample on the internet (i.e., onyoutube.com). Brain activity during video onset predicted individual choice in several regions (i.e., increased activity in the nucleus accumbens [NAcc] and medial prefrontal cortex [MPFC] as well as decreased activity in the anterior insula [AIns]). Group activity during video onset in only a subset of these regions, however, forecasted both aggregate view frequency and duration (i.e., increased NAcc and decreased AIns)—and did so above and beyond conventional measures. These findings extend neuroforecasting theory and tools by revealing that activity in brain regions implicated in anticipatory affect at the onset of video viewing (but not initial choice) can forecast time allocation out of sample in an internet attention market.
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Munro, Virginia, Denni Arli, and Sharyn Rundle-Thiele. "CSR engagement and values in a pre-emerging and emerging country context." International Journal of Emerging Markets 13, no. 5 (November 29, 2018): 1251–72. http://dx.doi.org/10.1108/ijoem-04-2018-0163.
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Purpose Internationalization has witnessed rapid growth of multinational enterprises (MNEs) in emerging markets, requiring reflection on how to operate within these markets. The purpose of this paper is to assist MNEs to adapt to these markets, and adopt corporate social responsibility (CSR) strategy with social initiatives (SIs), relevant to stakeholders, including their employees and the communities they reside in. The current paper does this by examining the relationships between employee identification with the organization’s SIs (SI-I) and their engagement in them (SI-E), alongside their perspective on the general importance of CSR (ICSR) and employee values to help with CSR (VCSR). The findings will better prepare managers in pre-emerging and emerging markets to design CSR strategy and SIs relevant to these markets and their communities. Design/methodology/approach Guided by social identity theory, this paper examines local employee identification of SI (SI-I) and engagement in SI (SI-E), in two MNE subsidiaries across varying emerging market levels in developing countries, utilizing a quantitative survey design. Structural equation modeling is utilized to analyze responses of N=544 employees in two South East Asian countries, namely, Indonesia (as an emerging country) and Vietnam (as a pre-emerging country), to determine any differences that may exist between the two countries. Findings The findings reveal that SI identification (SI-I) has a strong effect on employee engagement in SIs (SI-E) and also the importance they attach to organizations conducting CSR (ICSR). However, employee values to help with CSR activities (VCSR) has an effect on Vietnamese employees but not Indonesian employees. Likewise, SI-I mediates the effect between ICSR and SI-E for Vietnamese employees but not for Indonesian, suggesting differences exist between these two developing countries where the less developed country, Vietnam, is defined as pre-emerging and Indonesia as an emerging market (MSCI, 2016). Practical implications An awareness of the differences that may exist across employees in emerging markets will assist managers to design CSR strategy relevant to the level of market emergence of the host country, allowing for better CSR SIs identification and engagement in these countries. Originality/value The research model for this analysis utilizes constructs based on past Identification literature, while including new constructs for this study adapted from past literature, and underpinned uniquely by social identity theory in an International Business setting. The findings indicate differences between emerging and pre-emerging markets for particular constructs, which suggests the importance of considering the market level when implementing MNE CSR strategy. Limited research has been conducted examining the differences between emerging and pre-emerging markets, so further research is required to replicate these findings and provide insight into the differences that may exist for CSR SIs in emerging markets.
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Suryani, Erma, Rully Agus Hendrawan, Benyamin Limanto, Fatharani Wafda, and Inayah Auliyah. "The Impact of Social Media Engagement on Market Share: A System Dynamics Model." Journal of Information Systems Engineering and Business Intelligence 8, no. 1 (April 26, 2022): 71–79. http://dx.doi.org/10.20473/jisebi.8.1.71-79.
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Background: Some studies have shown that Return on Total Assets is a strategy to increase market share. Other studies have also shown that social media like WeChat can increase market share. However, no studies have considered Instagram engagement in increasing market share. Objective: This study aims to identify variable linkage that increases market share through a dynamic system approach in small and medium-sized enterprises (SMEs). Methods: Using a System Dynamics approach, this study presents a model simulation with a proposed increase in market share by considering Instagram features. This approach creates a Causal Loop Diagram converted into a simulated Stock Flow Diagram. The value generated from the simulation is validated with the mean comparison and % error variance formulas. Results: Instagram engagement increases market share from 0.009 to 0.018. Such engagement can be increased by posting regularly and doing more activities, such as increasing post frequency, holding contests, and maximizing all features. Conclusion: This study has successfully modeled information technology, i.e., a promotion module on social media. However, this work has not yet demonstrated how the features can gain more market share, so future research is needed. Keywords: Causal Loop Diagram, Engagement, Market Share, Stock Flow Diagram, System Dynamics
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Mohanty, Pankaj Kumar, and Dipanjan Kumar Dey. "Consumer-Brand Engagement With E-Commerce Market Place Brands." Journal of Electronic Commerce in Organizations 18, no. 3 (July 2020): 21–37. http://dx.doi.org/10.4018/jeco.2020070102.
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Consumer-brand engagement (CBE) has gained much attention from both the academicians and practitioners. However, despite such scholarly attention, only a few studies have empirically tested the scale of CBE. Moreover, limited attention is paid toward examining the consumer-brand relationships in the e-commerce marketplace context. The study is an empirical investigation of the new ways for examining CBE by testing the impact of consumer advocacy (CA). Furthermore, the study has examined and validated the relationship between consumer involvement (CI) and CBE in the e-commerce marketplace context. The study has further examined the impact of CBE on two outcome variables, viz., positive word-of-mouth (PWOM) and brand usage intention (BUI). A sample size of 408 has been collected randomly from a postgraduate program of a large university located in south India. Various multivariate techniques (Confirmatory Factor Analysis & Path Analysis) have been applied to validate and test the proposed relationships. The results indicate that both CI and CA positively influence CBE. Further, CBE has a positive impact on PWOM and BUI.
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Whysall, Paul. "Retailers' press release activity: market signals for stakeholder engagement?" European Journal of Marketing 39, no. 9/10 (September 2005): 1118–31. http://dx.doi.org/10.1108/03090560510610752.
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Forgione, Antonio Fabio, and Carlo Migliardo. "CSR engagement and market structure: Evidence from listed banks." Finance Research Letters 35 (July 2020): 101592. http://dx.doi.org/10.1016/j.frl.2020.101592.
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Sherman, Mya, and James D. Ford. "Market engagement and food insecurity after a climatic hazard." Global Food Security 2, no. 3 (September 2013): 144–55. http://dx.doi.org/10.1016/j.gfs.2013.08.003.
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Muzeyin, Jemal Redwan, Hamed Mahmoud Shamsaan Ahmed, Yaregal Awoke, Muhaba Nuredin Ferejo, Temesgen Abebaw, Temesgen Yirgu Beyene, and Shemila Jemal Amde. "Exploring determinants of employee engagement in the emerging market." Corporate and Business Strategy Review 3, no. 2, special issue (2022): 238–47. http://dx.doi.org/10.22495/cbsrv3i2siart5.
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Employee engagement refers to the commitment and willingness of employees to go beyond their defined tasks for ensuring the success of their organization. Prioritizing the development of engaged workers reaps substantial rewards for organizations in terms of productivity, efficiency, and effectiveness (Chiwawa, 2022). Employees’ job engagement has gained momentum in the past few decades, mainly due to the changing work dynamics, workforce diversity, and globalization (Awan, Aslam, & Mubin, 2019). The aim of this study is to identify the determinants of employee engagement in the emerging market among Silite zone teachers through a cross-sectional descriptive and explanatory research design. The total population of the study is 5,902, using Yamane’s formula 375 has been selected as a sample size with a stratified and simple random sampling technique. The collected data were analyzed by using correlation and regression models and a general linear model of univariate analysis of variance through SPSS version 26. The results of the study revealed that reward and recognition, work-life balance, training and development, and job characteristics are significant in determining employee engagement, whereas communication was found to be insignificant. The study recommends that Silite zone schools reconsider and continue the good work in reward and recognition practices, balancing employee work life, its ways of training and development for the teachers, and improving the job character.
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Stabler, Joshua. "The east coast gas market explained: analysis of the gas market supply and demand dynamics." APPEA Journal 58, no. 1 (2018): 11. http://dx.doi.org/10.1071/aj17226.
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The Australian east coast gas market is experiencing arguably the most disruptive structural change since its inception, with the completion of the 25.4 mtpa Curtis Island Liquefied Natural Gas (LNG) facilities and the introduction of a fourth pillar to the market for domestic gas. However, this disruption was not in isolation and coincided with substitutional interactions with the electricity market already dealing with transition. This report develops context for the natural gas market, establishes the four major avenues of markets and then investigates eight fundamental supply and demand dynamics that are influencing the market in an interconnected fashion. The report concludes that all participants of the gas market must address the multiple dynamic drivers including economic consideration, government policy and regulatory engagement to avoid disorderly market transition.
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Ong, Leonnard, Gabriella Rosellinny, Jonathan Augustinus, and Novia Rianti. "Causality of Product Awareness Coconut Flour Towards Future Engagement, Indonesian Market." International Journal of Business Studies 2, no. 1 (September 25, 2018): 42–48. http://dx.doi.org/10.32924/ijbs.v2i1.32.
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In order to establish a future engagement of the Indonesian market in terms of coconut flour, awareness of the product is needed for the consumer decision making to purchase the product which will lead to future engagement. This study aims to examine the effects of product and awareness and consumer decision making towards future engagement in Indonesia. By employing SmartPLS, we prove that existence of product has a relatively strong negative relationship with awareness (.55); while awareness has a relatively weak relationshipwith consumer decision making to purchase a product (.37) and the decision made by customer to purchase healthy product have a relatively strong positive relationship towards engagement of the product in the future (.66). Further implications are discussed.
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Mamun, Abdullah Al, Muhammad Mohiuddin, Syed Ali Fazal, and Ghazali Bin Ahmad. "Effect of entrepreneurial and market orientation on consumer engagement and performance of manufacturing SMEs." Management Research Review 41, no. 1 (January 15, 2018): 133–47. http://dx.doi.org/10.1108/mrr-04-2017-0102.
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Purpose This study aims to examine the effect of entrepreneurial and market orientations on consumer engagement and the performance of manufacturing small- and medium-sized enterprises (SMEs) under the premise of the resource-based view (RBV) theory. Design/methodology/approach This study adopts a cross-sectional design, and quantitative data were collected from 360 manufacturing SMEs in Peninsular Malaysia. SMEs were selected using a stratified multi-stage sampling method from a total of 37,861 manufacturing SMEs. The respondents were selected from Selangor, Johor, Penang, Perak, Kelantan and Terengganu, as these states make up the majority (79 per cent) of the manufacturing SMEs in Malaysia. Findings Entrepreneurial and market orientations have statistically significant positive effects on consumer engagement. Consumer engagement in turn positively affects the performance of manufacturing SMEs in Peninsular Malaysia. Findings also revealed a partial mediation of consumer engagement between entrepreneurial and market orientations on performance. Research limitations/implications A larger sample size may improve the generalizability of the findings. Managers may be able to apply the findings of this paper in developing strategies for their manufacturing SMEs, specifically, by focusing on entrepreneurial and market orientation to raise consumer engagement and to improve the overall performances of their SMEs. Originality/value This study focuses on manufacturing SMEs in Malaysia, an emerging country with conditions unique to other industrialized countries. This study aims to demonstrate that integrated entrepreneurial and market orientations have significant effects on SMEs’ performance. This relationship could be mediated by consumer engagement. Specifically, consumer orientation may influence the effect of entrepreneurial and market orientations on overall firm performance..
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Mohanty, Sourav. "Individualized employee engagement or collaborative employee relations: insights on leadership strategies to manage employees in the UK market." Problems and Perspectives in Management 16, no. 3 (September 7, 2018): 366–76. http://dx.doi.org/10.21511/ppm.16(3).2018.29.
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Leadership can be defined as the ability of an individual to lead or guide other people, teams or organizations. There have been many theories related to this topic including the characteristics of leaders, their situational communication, purpose, performance, authority, vision and mission, charm and presence of mind. The main types of employee engagement discussed in this study are individualized employee engagement and collaborative employee engagement in the context of the UK. This study mainly seeks to investigate the insights of employees and leaders on different leadership strategies to manage employees in the UK-based MNCs. Descriptive and inferential analysis was performed so as to ascertain the influence of two different leadership strategies – Individualized Employee Engagement (IEE) and Collaborative Employee Relations (CER) – on effective employee management. It was validated from findings in this study that employees and leaders both prefer and believe that individualized employee engagement leads to better and effective employee management.
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Rezende, Daniel Carvalho de. "Politics in food markets: alternative modes of qualification and engaging." Revista de Economia e Sociologia Rural 52, no. 2 (June 2014): 387–400. http://dx.doi.org/10.1590/s0103-20032014000200010.
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Consumers are increasingly practicing an alternative model of politics when they make food choices influenced by civic concerns. The new markets that emerge in this context carry specific modes of qualification that makes food products valuable not only for their intrinsic properties, but also for features associated with their production and distribution. This paper aims to describe the different modes of political qualification and consumer engagement that operate in food markets based on secondary data collected in papers, books, certification norms, and websites. Three distinct "political food markets" are identified: a) Fair Trade; b) sustainable agriculture; and c) vegetarian. Whilst the latter is based on a boycott of "bad" products, the other two focus on "good" alternatives. Different types of political engagement are associated to these markets, ranging from a delegation form in Fair Trade, empowered consumption in sustainable agriculture, to a lifestyle engagement regarding vegetarianism. Market devices such as certification play a major role in the growth of these markets, but also affect the type of engagement that is solicited from consumers.
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Sarkum, Sumitro, Abd Rasyid Syamsuri, and Supriadi Supriadi. "The Role of Multi-Actor Engagement." Journal of Open Innovation: Technology, Market, and Complexity 6, no. 4 (December 3, 2020): 176. http://dx.doi.org/10.3390/joitmc6040176.
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This study aims to meet the theoretical needs in answering the problem of the role of the marketing function on the dynamic capability that involves the role of multi actors through engagement. In particular, the study discusses the capabilities of SMEs’ business strategy in the offline to online market. The population of this research are owners, managers, and owners and managers of SMEs in Indonesia. The results of this study indicate that the integration of the supply chain into engagement can address the problem of the role of the marketing function that connects marketing and operations. Supply chain engagement is also able to moderate employee engagement to dynamic marketing engagement but not significantly moderate customer engagement. Meanwhile, the basis of integration as a dynamic capability in market knowledge has a significant effect on the multi-actor engagement consisting of customer engagement, employee engagement, and supply chain engagement. Summary statement of contribution: Our research builds on the three elements of multi-actor engagement that are significant against dynamic marketing engagement. The main finding of this research is that the concept of novelty can answer the proposition with the result that dynamic marketing engagement can improve business performance.
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Aobdia, Daniel, Chan-Jane Lin, and Reining Petacchi. "Capital Market Consequences of Audit Partner Quality." Accounting Review 90, no. 6 (February 1, 2015): 2143–76. http://dx.doi.org/10.2308/accr-51054.
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ABSTRACT This paper examines whether the identity of the individual audit partners provides informational value to capital market participants beyond the value provided by the identity of the audit firms. Using data from Taiwan, where firms are mandated to disclose the names of the engagement partners, we find a positive association between the partner's quality and the client firm's earnings response coefficient. We also find a positive market reaction when a firm replaces a lower quality partner with a higher quality one. Moreover, we find evidence that firms audited by higher quality partners experience smaller initial public offering (IPO) underpricing and are able to obtain better debt contract terms. Overall, these results suggest that the quality of engagement partners matters to capital market participants.
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Roy, Souvik, and Santanu Mandal. "Antecedents and Consequences of Customer Brand Engagement: An Empirical Study in the Mobile Headset Category." International Journal of Information Systems in the Service Sector 9, no. 3 (July 2017): 58–77. http://dx.doi.org/10.4018/ijisss.2017070104.
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Mobile phone markets are one of the most turbulent market environments today due to increased competition and change. Thus, it is of growing concern to look at consumer buying decision process and cast light on the factors that finally determine consumer choices between different mobile phone brands. With its calculated roots in fields including psychology and authoritative conduct, the engagement idea is rising in the promoting writing, with preparatory exploration showing that connected with buyers may display more prominent dedication to central brands. Notwithstanding these progressions, the engagement idea stays underexplored to date. On this basis, this article deals with consumers' choice criteria in mobile phone markets by studying factors that leads to customer brand engagement and the consequences to it in the context of mobile headset brand. Findings indicate that brand self-congruity, involvement, and interactivity leads to customer brand engagement and which itself influences satisfaction, trust and commitment for mobile headset brands.
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Li, Wu, Pengya Ai, and Annette Ding. "More Than Just Numbers: How Engagement Metrics Influence User Intention to Pay for Online Knowledge Products." SAGE Open 13, no. 1 (January 2023): 215824402211486. http://dx.doi.org/10.1177/21582440221148620.
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The online knowledge-sharing market in China has been rapidly growing, with increasing user demand for paid knowledge products. Like in other e-commerce contexts, users must make product evaluations under conditions of information asymmetry. In the age of social media, engagement metrics can be a particularly rich source of product information for users. However, there has been little research on how engagement metrics influence user decision making in online knowledge market. As such, mainly drawing on the Social Impact Theory, this study conducted a 2 (engagement metrics: high vs. low) × 2 (source expertise: high vs. low) between-subject factorial design experiment to explore the impact of engagement metrics on user purchase intention for online knowledge products. Participants consisted of 151 college students who completed measures on purchase intention, trust, demographics, and other individual variables. Results revealed that only when source expertise is high do higher engagement metrics lead to higher consumer trust, in turn resulting in higher purchase intention. Differentiating from findings on the impact of engagement metrics in other online contexts, this study highlights the importance of source expertise for influencing user purchase intention in the knowledge-sharing market.
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Reilly, James. "China’s Market Influence in North Korea." Asian Survey 54, no. 5 (September 2014): 894–917. http://dx.doi.org/10.1525/as.2014.54.5.894.
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North Korea’s deepening economic interactions with China have encouraged the former’s localized trends toward a more market-oriented and externally engaged society. This article compares China’s engagement strategy to South Korea’s “Sunshine Policy” and then assesses China’s transformational influence on North Korean institutions, cross-border cooperation, businesspeople, and consumers.
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Shrestha, Rajendra Bahadur. "Initiations of Employer Engagement in Training Delivery of TVET Programmes." Journal of Training and Development 6, no. 01 (December 28, 2021): 12–20. http://dx.doi.org/10.3126/jtd.v6i01.41769.
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Engagement of employers in the Technical Vocational Education and Training (TVET) system is needed not only to increase the training capacity but to ensure the TVET is demand-driven, quality oriented, future focused and provides the economy with the skilled workers it needs. Employer engagement in TVET system covers a spectrum of cooperation and involves small participation to build the trust required to develop more robust long-term engagement strategies. Developing engagements with employer and employer’s associations at all levels of the training programmes life cycle facilitate the development of workable solutions for training-to-work transitions. The employer has a crucial role to play in the delivery of training programmes. Engagement of employer is an essential component of overall training programmes and leads to developing responsive labour market skill needs, supporting priority economic sectors, training design and development, training delivery and post training support to develop ongoing dialogue with employer and employer associations. The need to increase the engagement of employers in TVET programmes has been known for many years in the country, however, employer engagement in training delivery of TVET programme is under-explored in Nepal. This article addresses the existing situation, explores issues, and share some practicable initiations of employer engagement in the TVET programme.
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Salwa Fouad Taher and Dr. Mahmoud Abdulhamid Saleh. "The Mediation effect of Value-Co-Creation on Customer Engagement and Positive E-WOM." INTERNATIONAL JOURNAL OF MANAGEMENT & INFORMATION TECHNOLOGY 15 (October 13, 2020): 54–62. http://dx.doi.org/10.24297/ijmit.v15i.8888.
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The current study investigates the mediation effect of value-co-creation on customer engagement and positive e-WOM in a competitive Saudi Arabian market. An attempt to illustrate the factors influencing the positive e-WOM as a result of changing customer`s interests and lifestyle. The engagement of consumers in the co-creation of value is powerful in understanding consumer behavior. The paper has made an applied attempt in the Saudi Arabian market to study customer engagement, value co-creation, and positive e-WOM, which adds to the knowledge line in the digital marketing discipline.
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Park, Hyungshin. "Investor reaction to the audit engagement partner disclosure rule." Managerial Auditing Journal 36, no. 1 (February 27, 2021): 167–90. http://dx.doi.org/10.1108/maj-11-2020-2893.
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Purpose This paper aims to examine whether investors perceive the adoption of Public Company Accounting Oversight Board (PCAOB) Rule 3211, which mandates disclosure of the identity of audit engagement partners for the US-listed companies, as providing net benefits to the companies. Design/methodology/approach This study identifies 33 events leading up to the adoption of the PCAOB rule and examines the market reaction around these events. Findings The author finds positive abnormal market-wide returns in response to events that increase the likelihood of adopting the mandate. These positive returns are relatively stronger among companies with higher audit risk and companies with high-quality auditors. Practical implications The results of this study indicate that market participants expect that the overall benefits from the audit engagement partner disclosure rule outweigh the associated costs for average firms and in particular for firms with high audit risk and high-quality auditors. Originality/value Prior studies document mixed evidence on the net effects of PCAOB Rule 3211 on audit quality and audit fees, potentially because of the short post-rule adoption period and the weak effect of the rule on audit quality and audit fees during the transition period. The author complements these studies by providing the first evidence on the way that the stock market reacts to events that change the likelihood of the adoption of the audit engagement partner disclosure mandate.
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Shahid, Saad, and Rida Ayaz. "Practicing Market Orientation for Customer Engagement: The Mediating Effect of Personalization and Multi-Channel Marketing." Lahore Journal of Business 7, no. 1 (September 1, 2018): 1–32. http://dx.doi.org/10.35536/ljb.2018.v7.i1.a1.
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The purpose of this study is to examine whether an organization can create customer engagement by practicing market orientation, personalization and using multi-channel marketing. The proposed conceptual framework is empirically tested using quantitative data. Survey data were collected from 240 students of both private and public universities in Pakistan. The findings show support that market orientation and personalization do not lead to customer engagement but multi-channel marketing does have a relationship with customer engagement. The proposed mediation of personalization and multi-channel marketing was not empirically supported. The results of this research suggest that firms should practice multi-channel marketing to interact with the target market. Multi-channel marketing is most likely to keep the existing and potential consumers engaged. This study adds value to the literature by providing an explanation of the impact of the two inbound marketing themes; personalization and multi-channel marketing and their consequent relationship with customer engagement.
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Bateman, Ian J., Brendan Fisher, Emily Fitzherbert, David Glew, and Robin Naidoo. "Tigers, markets and palm oil: market potential for conservation." Oryx 44, no. 2 (April 2010): 230–34. http://dx.doi.org/10.1017/s0030605309990901.
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AbstractIncreasing demand for cooking oil and biofuels has made palm oil, > 80% of which is grown in South-east Asia, the dominant globally traded vegetable oil. However, this region is host to some of the world’s most biodiverse and threatened tropical forests. Strategic engagement with commercial operations is increasingly recognized to be an essential part of the solution for raising funds for conservation initiatives, raising consumer consciousness and potentially stemming environmental degradation. Linking market incentives towards conservation is also of critical importance because it is becoming widely recognized that conservation needs to begin to address the wider countryside (outside protected areas) where human–wildlife interactions are frequent and impacts are large. Using the Sumatran tiger Panthera tigris sumatrae as both a threatened species in its own right and emblematic for wider species diversity, we show that western consumers are willing to pay a significant premium for products using palm oil grown in a manner that reduces impacts on such species. Results suggest that the price premium associated with a ‘tiger-friendly’ accreditation may provide a useful additional tool to raise conservation funds and, within the right institutional context, serve as an inducement to address the problem of habitat and species loss.
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Mosteller, Jill, and Charla Mathwick. "Reviewer online engagement: the role of rank, well-being, and market helping behavior." Journal of Consumer Marketing 31, no. 6/7 (November 4, 2014): 464–74. http://dx.doi.org/10.1108/jcm-05-2014-0974.
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Purpose – The purpose of this paper is to examine the impact of a retailer-managed ranking system on product reviewers’ well-being and its relationship to customer engagement. Design/methodology/approach – Content analysis of reviewers’ posts, generated over a six-month period following a critical incident involving a change in the reviewer ranking system, informs findings. Findings – Fulfilling needs for social relatedness, competency and autonomy may be critical aspects that underlie reviewer engagement. Findings explain how organic and hierarchical reviewing platform design elements may support or thwart psychological need fulfillment. Reviewers expressed positive well-being when system elements facilitated organic interactions between consumers and reviewers, fulfilling social relatedness and competency needs. Hierarchical design elements elicited mixed well-being sentiments. When reviewers used rank as a feedback mechanism to signal competency development, positive well-being emerged, whereas ranking features perceived as lacking in integrity or reducing one’s autonomy, evoked negative sentiments. A stimulus-organism-response framework, grounded in environmental psychology, provides the basis for the online reviewer engagement model. This study deepens understanding of online customer engagement by illustrating how a ranking system and social elements influence well-being and motive fulfilment, key psychological processes associated with engagement. Research limitations/implications – Highly engaged reviewers on one community platform inform findings, so results are not representative of all reviewers, but are relevant for conceptual purposes concerning critical incidents. Practical implications – Findings have implications for the design of recognition platforms created to support customer engagement in online reviewing communities. Social implications – Public ranking systems designed to recognize and reward reviewers can enhance as well as degrade consumer well-being within an online service environment. Originality/value – First empirical work to examine the value of consumer well-being as it relates to engagement within an online reviewing service context.
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Lee, Joseph. "Striking a Fair Balance in UK Takeover Law: Market Interests, Power of Regulation, and Enforcement." European Business Law Review 28, Issue 6 (December 1, 2017): 829–46. http://dx.doi.org/10.54648/eulr2017044.
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In this article, the author identifies the main characteristics of the UK takeover regulatory regime, which is unique compared to other models in advanced capital markets. The principal values of the Takeover Code, the functional constitution of the Takeover Panel, the expertise-based approach to enforcement, and the minimal intervention of the judiciary help strike a fair balance among various market interests. With this model, minority shareholder’s engagement, employee’s participation, and public interest in market integrity have been addressed within the principle-based investor primacy while not destabilising the UK market for corporate control because of incumbent shareholder litigation and other regulatory actions. Of many rules, the disclosure requirement is being used to target various areas prone to abuse such as stake-building, virtual bid, deal protection arrangement, and post-takeover behaviour. The UK market has faced many cross-border takeovers and is competing with other major financial markets for corporate listings, this model has so far proven to be a resilient best market standard for takeovers.
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Scott, Alan. "Development Theory and the Constitution of Market Society: A Polanyian View." Comparative Sociology 11, no. 2 (2012): 160–78. http://dx.doi.org/10.1163/156913312x631270.
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Abstract This paper argues that development studies could benefit from a closer engagement with the arguments of Karl Polanyi. Firstly, a Polanyian perspective gives greater weight to non-economic and non-material factors in making, maintaining and modifying markets. Secondly, it focuses research on the problematic, state- sponsored and contested process of bringing the market actor into being. Finally, a Polanyian approach might better link a, broadly speaking, leftist analysis to “real world” policy debates about the relative balance between market freedoms and regulation. The conclusion elaborates this final point.
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Shrestha, Rajendra Bahadur. "Strengthening Employer Engagement in CTEVT Technical Schools: Some Practices and Initiatives." Journal of Technical and Vocational Education and Training 1, no. 16 (May 19, 2022): 60–71. http://dx.doi.org/10.3126/tvet.v1i16.45187.
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Developing engagements with private sector at all levels of the training programs facilitates the development of workable solutions for school-to-work transitions. Employer engagement in Technical and Vocational Education and Training (TVET) system covers a spectrum of cooperation and involves small participation to build the trust required to develop more robust long-term engagement strategies. Engagement of employer is an essential component of overall training programs. It leads to developing responsive labour market skill needs, supporting priority economic sectors, training design and development, training delivery and post training support to develop ongoing dialogue with employer and employer associations. The employer has a crucial role to play in the overall training phases of the training programs. TVET programs as suppliers and the employers as customers are so interrelated that the development of both must go forward hand in hand having practical partnership. The need to increase and strengthen the engagement of employers in TVET programs has been felt for many years in the country. However, employer engagement in the TVET programs of the Council for Technical Education and Vocational Training (CTEVT) is under-explored in Nepal. This article addresses the existing situation, explores issues, and shares some innovative initiations to strengthen the employer engagement in CTEVT technical schools.