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Dissertations / Theses on the topic 'Market engagement'

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Published: 10 December 2022
Last updated: 29 January 2023

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1

Higgins, Matthew. "Moral engagement : critical theory, ethics and marketing." Thesis, Keele University, 2001. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.368979.

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2

Guo, Yunyan. "Mandatory Audit Engagement Partner Signature, Audit Quality and Market Perception: Evidence from UK." Thesis, The University of Arizona, 2012. http://hdl.handle.net/10150/243960.

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U.S. standard setters are considering mandating individual audit engagement partners to sign their name on the audit opinion, in the hope that such a mandate would help investors and improve audit quality. However, it is unclear whether such a mandate would improve audit quality without an increase in audit partner’s legal liability and how the market would react to such a mandate. In this paper, we examine both market perception and audit quality effects of mandatory audit partner signature in the United Kingdom, a country has similar legal and accounting environment as U.S. with no tradition of partner signatures. By comparing multiple measures of audit quality prior and after the adoption of mandatory audit partner signature, we are unable to detect any material change in audit quality. Also, there is no evidence showing that the market reacts positively to the policy change.
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3

Chipangamate, Nelson Solan. "The process of constructing and maintaining a social licence to operate in a developing market." Thesis, University of Pretoria, 2020. http://hdl.handle.net/2263/79766.

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The aim of this thesis is to demonstrate how a subsidiary of a multi-national corporation (MNC) achieved a social licence, in a Sub-Saharan host country undergoing agrarian transformation. Several foreign companies lost their land to communities in the wake of land conflicts between the legal owners and surrounding communities. However, this is a case of one of a few big landowners that have survived and continued to operate, without suffering substantial vandalism from communities. The study argues this to be an instrumental case of achieving and maintaining a social licence in a context characterised by heighted resource nationalism sentiments. Extant literature acknowledges that communities’ expectations are rising, rendering a legal licence insufficient. Emphasis is on the need for firms reliant on finite natural resources, such as land, to seek a social licence from communities. Yet, the processes through which such a licence could be achieved and maintained are little understood. The social licence is conceptually and theoretically underdeveloped. Anchoring on legitimacy theory, this study looks across two literatures on social licence and corporate community engagement. It empirically demonstrates how and under what conditions corporate community engagement processes deliver phases of a social licence. An embedded case study is utilised to capture processes from the perspective of both the firm and the community. The study advances theory of social licence by exploring the processes of an instrumental firm in an understudied but critical agriculture industry. The study identified transactional, transitional and transformational engagement processes, as essential in building legitimacy and trust which are the basis of dynamic phases of social licence. The researcher proposes three new constructs: context specific community expectations, engagement legitimacy, and corporate community visibility, to advance scholarship on social licencing processes. The study distinguishes firm legitimacy from engagement legitimacy. This paves way for future studies to further develop these concepts in social licence process research. Managers in agriculture and other extractive firms will use the theory built from this study to understand how they can achieve social licence at various levels, thereby mitigating the high social risk associated with losing a social licence.
Thesis (DPhil)--University of Pretoria, 2020.
Gordon Institute of Business Science (GIBS)
DPhil
Unrestricted
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4

Franklin, Michael. "The assemblage of Digital Engagement Metrics as a market device : the case of independent film." Thesis, University of St Andrews, 2016. http://hdl.handle.net/10023/8249.

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Digital technology has radically disrupted the established ways of organising the film industry. However, digital initiatives such as marketing and distribution strategies involving social media and online distribution have also provided means through which filmmakers manage this environment. I investigate the role of the digital data involved, which I term Digital Engagement Metrics (DEMs), in market reconfiguration. Through exploratory, longitudinal case study of market construction for independent films, the thesis articulates the interdependent combination of attributes that co-constitute DEMs' highly mobile, and multifaceted valuation capacities, and develops a conceptualisation of their role as a market device. I engage with the literature of translation, calculation, and the performativity and materiality of markets. I then develop an approach for tracing market activity to understand the interaction of networked agencies that shape the arrangement of economic transactions. My analysis is delivered in three empirical chapters, which provide rare data on the emergent digital practice of a film production company. I chart the progressive establishment of DEMs' role in the hybridisation of established market attachment frameworks, and the instantiation of new modes of coordinating market actors. I conclude that the dynamic assembly, content and distributed architecture of market arrangements involving DEMs simultaneously shape the product and enable its calculation. In addition to extending the reach of market studies into a new empirical field, I make a number of contributions to the theoretical literature. My findings bring two coordinating kinds of performativity into focus. These are the creation of felicitous conditions required to mobilise DEMs as an organisational concept, and the digital materialisation of the audience both as the market, and as a qualified property of the market object. Reading DEMs through the market devices lens renders previously hidden modes of calculation visible, and this has implications for developing assemblage-oriented research in the creative industries.
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5

WANG, XUAN, and DAPHNE SAMIOS. "Consumer Engagement on Social Media : A Cross-Market Study About Consumer Behaviour Related To Sportswear Industry Online." Thesis, Högskolan i Borås, Institutionen Textilhögskolan, 2014. http://urn.kb.se/resolve?urn=urn:nbn:se:hb:diva-18007.

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This research aims to describe and analysis consumer behaviour and engagement on Social Media regarding the three following categories: sportswear products, sportswear brands, and lifestyle related to sports, in three different markets: Brazil, China and Sweden. This research has conducted a quantitative approach through an online survey with 363 valid responses. This research contributes to previous studies of consumer engagement on Social Media, with a highlight of how the engagement is performed differently regarding products, brands and lifestyle and how it varies among markets. It also helps the sportswear industry to develop marketing strategies on Social Media according to consumer engagement patterns in different markets.
Program: Textile Management, Fashion Management
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6

Mansi, Kamel Mahmoud Saleh. "Socio-economic and cultural obstacles to ethnic minority women's engagement in economic activity : a case study of Yemeni women in the UK." Thesis, University of Manchester, 2005. https://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.673819.

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7

Amalia, Fitri. "Implementation of XBRL in the Indonesian capital market: An institutional logics perspective." Thesis, Queensland University of Technology, 2021. https://eprints.qut.edu.au/213154/1/Fitri_Amalia_Thesis.pdf.

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This study examines the implementation of eXtensible Business Reporting Language (XBRL) in the Indonesian capital market. Using a qualitative method and drawing on the institutional logics perspective, this study gathers the perspectives of regulators, preparers and users to conduct multiple-level analyses of the field and organisational-level logics of XBRL reporting practices. The findings contribute to providing a multi-level approach to analysing the dynamics of organisational responses towards a mandated XBRL filing requirement. Further, this study demonstrates the importance of logics synchronisation, bridging, and embedding mechanisms that influence XBRL filing, reporting practices, and the use and usability of XBRL reports.
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8

Haglund, Veronica, and Carl Liljefors. "Public-private partnerships as a strategy for successful expansion in emerging markets? : A case study of the motives, means and outcomes of Swedish MNEs engagement in public-private partnerships in emerging markets." Thesis, Uppsala universitet, Företagsekonomiska institutionen, 2014. http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-227026.

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While both the concept of Private-Public Partnerships and the research on the topic is not new, PPPs from a market expansion perspective has not been covered to any notable extent, something this thesis aims to rectify. With the importance of relationships in business in emerging markets, the Institutional Network Approach serves as the backdrop for the study, highlighting the interplay between MNE and surrounding institutions. Through three case studies of Swedish MNEs active in PPP-projects in emerging markets, the aim is to develop a model suitable for analyzing MNE engagements in PPP-projects, but also to see if the gains from PPP engagements can constitute a feasible emerging market expansion tool.   The outcome of the study revealed that the studied MNEs primarily sought legitimacy and credibility in their projects, goals which according to MNEs also were acquired, and that the new model to a large extent captured aspects that were identified as important in the firms’ reports from the projects. It was concluded that in order for the PPP to serve as reliable market expansion tool, the firm has to be of MNE-size in terms of resources and ambitions, because smaller firms would struggle to be awarded, or handle, PPP-projects of this size. Previously stated credibility and legitimacy (from the CSR-aspects of the PPP), as well as the long-term collaboration resulting in solid relationships between MNE and institutions, are other benefits.
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9

Ferreira, André Filipe Mendes. "Gamification: um novo paradigma de criação de valor no mass market." Master's thesis, Universidade de Aveiro, 2015. http://hdl.handle.net/10773/16300.

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Mestrado em Gestão
A gamificação consiste na utilização de elementos de jogos e técnicas de design em contextos da vida real. Este estudo procura compreender os benefícios que podem advir para as marcas através da utilização de técnicas de gamificação, no que respeita ao desenvolvimento de experiências e relacionamentos com as marcas e com o seu mercado-alvo. Nesta linha de pensamento, esta abordagem agrega valor tanto para os clientes e utilizadores da gamificação, como também para as organizações ao aumentar o engagement dos mesmos. Este estudo investigou ainda sobre as principais motivações e expectativas criadas pelo mercado perante o fenómeno da gamificação, bem como as diferentes estratégias para estimular, promover e influenciar os grupos e pares dos participantes na adesão a esta abordagem, com o intuito de obter o seu engagement e melhorar a experiência e relacionamento dos mesmos com a marca. Dada a natureza exploratória do estudo foram conduzidas sete entrevistas semiestruturadas junto de gestores e profissionais de marketing e dois grupos de discussão com o propósito de recolher informação primária sobre as perceções e motivações dos consumidores. O estudo qualitativo serviu de base para a realização do estudo II, de natureza quantitativa, que teve como propósito tanto a criação de duas escalas que visam a mensuração das experiências de gamificação e influência dos grupos e pares em experiências de gamificação, como o teste e validação hipóteses de estudo. Os resultados sugerem que os clientes procuram diversão, entretenimento, competição, novidades constantes e primordialmente experiências únicas e personalizadas que promovem as experiências com as marcas. A gamificação surge assim como uma ferramenta que oferece todos estes benefícios e fomenta relacionamentos e promove o engagement entre a marca e os seus adeptos. Os resultados também revelaram que setores de produtos de maior envolvimento e marcas com algum prestígio são os mais propícios para a implementação de abordagens gamificadas e que os elementos do jogo assumem um papel fundamental para impulsionar a adesão à gamificação e gerar buzz marketing nomeadamente nas Redes Sociais.
The gamification consists in the use of game elements and design techniques in real-life contexts. Study is aimed at understanding the benefits that may accrue for both consumers and brands when gamified techniques are used in the development of brand Experiences and brand relationships. This study also explores the main motivations and expectations behind the involvement in gamified experiences from a consumer point of view; as well as the different strategies to stimulate and influence the engagement of Social Networks users in gamified systems, improving customer experience and relationship with the brand. Iniatially a study I was developed. Given the exploratory nature of study I, seven managers and marketing professionals were interviewed through semistructured interviews, and two focus groups were performed with the purpose of collecting primary information on consumers’ perceptions and motivations. The qualitative study was performed in order to provide a basis for the realization of the study II (quantitative study). This consists, initially, in the creation of two scales aimed at measuring the gamification of experiences and the influence of groups and peers in gamification experiences; in a second phase it aims to test and validate the study hypothesis. Results indicate that consumers seek fun, entertainment, competition, constant novelties and primarily personalized experiences in gamified experiences. Hence, Gamification emerges as a marketing tool that help managers in the process of driving valuable brand experiences and relationships with their consumers. Findings suggest that high involvement products and prestige brands are the most appropriate to the implementation of gamified systems. Moreover, the game elements have a key role in boosting adherence to gamification and in generating buzz, particularly in social networks. Further study implications are presented.
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10

Kasim, R. "Identifying skills needs for improving the engagement of the communities in the housing market renewal process : a case study of neighbourhood facilities in Northwest England." Thesis, University of Salford, 2007. http://usir.salford.ac.uk/14895/.

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In the late 1990s, several areas in Northwest of England were identified as suffering from social and economic deprivations with low housing demand, abandoned neighbourhoods, where local people and services have moved out. To address these problems, the HMR initiative was introduced by the Department of Communities and Local Government in 2003. Nine Pathfinders supported by the HMR Funds were established aimed at rebuilding communities through creating places where people want to live and work for the present and for future generations. This puts local communities at a centre of the programme and they should act themselves as agents for HMR. The Government has recognised that community engagement is vital to the success of the HMR process. What little written guidance is available from the Government for community engagement in the HMR process is inaccessible or unused in HMR. However, the local protests on the way that the HMR is being delivered suggest that local communities are not fully engaged, and highlights that the Pathfinders need the necessary skills for improving the engagement with local communities in the HMR process. The Egan report (which is further supported by the professionals in built environment) has recognised the need for considering new skills and ways of working in delivering sustainable communities. However, the report does not specifically address how these skills need to be allocated among different stakeholders. It also fails to describe the skills necessary to improve engagement with the communities. This study aims to critically appraise Government policies for community engagement practice in the HMR process, and investigate the skills needed for attaining the full level of community engagement in the HMR process. It explores the roles of key stakeholders and their levels of involvement in the community engagement process; barriers for attaining the full' level of community engagement; and the stakeholders' expectations from the engagement process that leads to the skills needs for improving the engagement of communities. The study applies qualitative research within a nested research methodology with two phases of case study design (an exploratory study at Elevate East Lancashire Pathfinder, Blackburn Borough Council and Bank Top; and a detailed case study in Bank Top, Blackburn). Rigorous data collection and analysis using Nvivo is employed. Research findings from the exploratory study confirm that local communities were poorly engaged in the HMR process. This stimulated a definition of the research questions. A framework for identifying the skills needed for attaining the full level of community engagement was further developed and applied for a new play area in Bank Top. Findings from the case study identify the skills needed for attaining the full level of community engagement in the HMR process aimed at consulting young people and show some engagement, but this did not really empower the community. This study generates new knowledge about the skills needs for attaining the full level of community engagement in the HMR process. This study also offers a methodological contribution that could be applied to a similar study for different community groups and different Pathfinder areas.
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11

Boukadhaba, Amal. "The Impact of Employee Board Representation on the Firm’s CSR Engagement : evidence from the French Context." Thesis, Le Mans, 2020. http://www.theses.fr/2020LEMA2001.

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Cette thèse propose d’examiner la relationentre la représentation des salariés dans le conseild’administration et l’engagement RSE del’entreprise. En particulier, nous étudions commentles investisseurs perçoivent-ils le reporting RSE et laperformance ESG lorsque les salariés sontreprésentés au sein du conseil d’administration.En utilisant un échantillon de sociétés françaisesappartenant à l’indice SBF 120 sur deux périodesdifférentes de 2001 à 2011 et de 2007 à 2017, nosrésultats montrent que la présence desadministrateurs salariés modère positivement laperception du reporting RSE et négativement laperception de la performance ESG par lesinvestisseurs. Un examin plus détaillé montre que lesadministrateurs élus par les salariés par leur droit detravail améliorent exclusivement la performancesociale et modèrent négativement la perception desinvestisseurs vis-à-vis de la performance ESG. Aucontraire, les administrateurs élus par les salariésactionnaires renforcent la performance ESG globaleainsi que les performances environnementale et degouvernance et modèrent positivement laperception de la performance ESG par lesinvestisseurs. Nos résultats mettent en évidence unconflit d’intérêts entre les actionnaires et lesadministrateurs salariés, notamment avec lesreprésentants des travailleurs.Cette thèse couvre plusieurs disciplines à savoir lacomptabilité, la gouvernance d’entreprise et lagestion des ressources humaines. En conséquence,elle intérèsse vivement les législateurs, lesinvestisseurs, les managers et les actionnaires
This thesis proposes to examine therelationship between employee board representationand the CSR engagement of the firm. Particularly,we study how investors perceive CSR reporting andESG performance when employees are representedon the board.Using a sample of French firms belonging to the SBF120 index over two different periods from 2001 to2011 and from 2007 to 2017, our results show thatthe presence of employee directors on boardmoderates positively the perception of investorstowards CSR reporting and negatively theirperception towards ESG performance. More finegrainedexamination shows that directors elected byemployees by their right of employment enhanceexclusively the social performance and moderatenegatively the way investors perceive informationon ESG performance. In contrast, directors electedby employee shareholders enhance the overall ESGperformance as well as the environmental and thegovernance performances and moderate positivelythe way investors perceive the ESG performance ofthe firm. Our findings highlight a conflict of interestbetween shareholders and employee directors,particularly with labour representatives.This thesis covers several disciplines namelyaccounting, corporate governance and humanressource management. As a result, it is with greatinterest for regulators, investors, managers andshareholders
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12

Lickhammer, Emma. "Social Media Content to Build B2B Relationships : An Exploratory Study of Customers to SMEs on the Californian Business Market for Financial Services." Thesis, Linnéuniversitetet, Institutionen för marknadsföring (MF), 2017. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-69070.

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Abstract  Title: Social Media Content to Build B2B Relationships – An Exploratory Study of Customers to SMEs on the Californian Business Market for Financial Services  Faculty: School of Business and Economics at Linnaeus University  Program: The Business Administration and Economics Programme  Course: 4FE63E – Degree Project in Marketing, The Business Administration and Economics Programme, 30 credits, spring 2017  Author: Emma Lickhammer  Mentor: Åsa Lindström  Examiner: Professor Bertil Hultén  Research question: How is social media content engaging for customers on the financial services business market while building relationships?  Purpose: This study aims to interpret how social media content is engaging for business-to-business customers on the SME, financial services market, in terms of relationship building. It also intends to assist Xennial BZ Solution with advice to a basis of decision-making while executing their relationship marketing strategy on social media.  Methods: This thesis has been conducted as a qualitative cross-sectional study with an exploratory purpose and an inductive approach. The data has been collected through semi-structured interviews and analyzed through a qualitative data analysis.  Result and conclusions: I conclude that social media presence engages customers on the financial services business market in relationship building if right content is created on right platforms to right customers. It appeared in the result that customers use social media in the information-seeking process and in the interaction process and that successful integration and understanding of the platforms contribute to higher response rates, which promotes relationship building.  Delimitations: This study aims to focus on customers on the Californian market for financial services, which delimits the scope of this study. It is also delimited to only cover SMEs and might therefore not be relevant for larger organizations. This thesis is also delimited to just focus on selected social media platforms and might therefore not be applicable to all situations.  Theoretical and practical contributions: The theoretical contribution from this thesis fills the knowledge gap concerning how social media content engages customers on the financial iv  services business market to build relationships. The practical contribution is given by this thesis to provide Xennial BZ Solution with recommendations regarding how they should implement social media content in their relationship marketing strategy.  Key words: business-to-business, financial services, financial services marketing, SMEs, social media, social media marketing, content marketing, customer engagement.
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13

Abul-Ola, Mohammad Mahmoud. "How can the education-industry partnership within the Qatari oil & gas industry facilitate engineering graduates' transition from school to work and enhance their engagement with the labour market?" Thesis, University of Leicester, 2016. http://hdl.handle.net/2381/37173.

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There continues to be a significant scarcity of engineering graduates in Qatar, despite the increasing demand for this category of graduates, especially within the prospering oil and gas industry. This research aims to exploring the areas that require attention from the education-industry partnership in order to minimize the obstacles associated with the transition process, identifying the potential ways through which other stakeholders may help enhance the education-industry partnership and identifying potential models which both help explain and can aid in facilitating the school-to-work transition and enhancing the engagement levels with the labour market. However, the research addresses the education-industry relationship in a wider dimension, not limiting the focus to the ‘university-industry’ relationship, as is frequently the case whenever the former term is used. The study deployed a qualitative research methodology to address the key research issues. The data collected was from semi-structured interviews, structured interviews, focus group discussion and self-completion questionnaires, in addition to the researcher’s own observations. The findings indicate that the current forms of collaboration are limited to typical university-industry relationships and that the existing career education practices are inadequate in serving national developmental strategies effectively. Furthermore, the findings indicate a declining aspiration path among engineering graduates and concerning orientations towards the labour market despite the prosperous economic conditions and generous investment in education and training. While appreciating that many factors may affect the transition process, the research highlights the necessity for all concerned parties to focus on career education at all stages: a significant attribute/output of an effective education-industry partnership which would facilitate smooth entry into the labour market and effective engagement with the world of work; which will ultimately lead to higher individual satisfaction, and an enhanced economic performance. Meanwhile it is argued in this study that any investment in human capital which aims to help form skills should not omit developing the "motives from within" individuals. It further emphasizes that building the sense of responsibility is a key to enhancing the outputs of any skill formation or development process. The thesis makes two main contributions to the existing body of knowledge: The Stair of Employability and the Principle-Based Career Education. The former represents a different way of thinking of employability in association with the school-to-work transition process; the latter represents a different way of thinking of career education in association with the promotion of intrinsic values.
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14

Hajri, Mehdi. "Le rôle médiateur de l'engagement organisationnel dans la relation orientation marché - qualité perçue : application à l'enseignement supérieur de gestion en Tunisie." Thesis, Lyon 3, 2012. http://www.theses.fr/2012LYO30045.

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Cette recherche vise à étudier l’effet de l’orientation marché sur la qualité perçue dans l’enseignement supérieur tunisien. Afin d’articuler ces deux pôles, nous avons proposé, une variable, l’engagement organisationnel, qui joue un rôle médiateur. Faute d’avoir pu corroborer cet effet médiateur, nous avons pu cependent obtenir un résultat crucial : l’orientation marché et l’engagement organisationnel sont des antécédents de la qualité perçue dans l’enseignement supérieur tunisien.Un examen de la littérature scientifique consacré à ce sujet a permis de construire un modèle théorique à tester. L’orientation marché, la qualité perçue et l’engagement organisationnel sont autant de variables constitutives du modèle de recherche. La contribution de l’orientation marché et de l’engagement relatif à l’amélioration de la qualité perçue est théoriquement justifiée (Voon, 2006 ; Yulia et Carmel, 2010 ; Clark et al., 2008 ; George et Sabapathy, 2011).Pour valider l’argumentation théorique, la recherche s’appuie sur un questionnaire administré auprès des étudiants de 11 universités tunisiennes qui enseignent la gestion. Les résultats obtenus montrent que l’orientation marché et l’engagement organisationnel exercent tous les deux un effet positif sur la qualité perçue dans l’enseignement supérieur tunisien
The purpose of this research is to study the effect of market orientation on the perceived quality in the Tunisian higher education. We have suggested an intermediate variable that is to say an organizational commitment which acts as a mediating role between market orientation and perceived quality. Despite the non-corroboration of the mediating effect, we were able to report an interesting result; we found that market orientation and organizational commitment are antecedents of perceived quality in the Tunisian higher education. A stydy of the literature enables us to build an explanatory model of the model to be tested. Market orientation, perceived quality and organizational commitment are variables forming the conceptual model of the research. The contribution of market orientation and commitment in the improvement of the perceived quality is theoretically justified (Voon, 2006; Yulia et Carmel, 2010; Clark et al. 2008; George et Sabapathy, 2011).To validate the theoretical argumentation, the research is based on a questionnaire administered to students from eleven Tunisian business schools. The results show that market orientation and organizational commitment both have a positive effect on the perceived quality in the Tunisian higher education
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Silva, Filho Delamar. "As diferenças de desempenho entre dois minimercados: quando diferenças sutis podem provocar fortes impactos." reponame:Repositório Institucional do FGV, 2018. http://hdl.handle.net/10438/24720.

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O setor supermercadista brasileiro é altamente competitivo e exige constante monitoramento da qualidade do serviço oferecido, para que seja possível fidelizar maior número de clientes e, consequentemente, elevar o faturamento. Contudo, apesar dos esforços, isso nem sempre é possível e lojas com características similares podem apresentar desempenhos distintos. O objetivo do presente estudo foi identificar se a satisfação do cliente, a lealdade e o engajamento são capazes de esclarecer as diferenças de performance em duas lojas de uma mesma rede de supermercados com as mesmas características. Além disso, buscou-se identificar aspectos de melhoria operacional que possam ser aplicados nas lojas ou na rede de supermercado. Para isso, foram revisados conhecimentos a respeito de satisfação, lealdade e engajamento. Foram aplicadas no estudo as metodologias: qualitativa, tipo Focus Group e, quantitativa, tipo survey. Os resultados das pesquisas demonstraram que a satisfação, a lealdade e o engajamento não conseguiram explicar as diferenças de performance das unidades. Todavia, muitas contribuições de melhoria foram levantadas para que as lojas possam aprimorar seus serviços.
The Brazilian supermarket sector is highly competitive and requires constant monitoring of the quality of the service offered so that it is possible to retain a greater number of customers and consequently increase revenues. However, despite efforts, this is not always possible and stores with similar characteristics present different performance. The objective of the present study is to identify if customer satisfaction, loyalty and engagement are able to clarify the performance difference in two stores of the same supermarket chain with the same characteristics. In addition, it seeks to identify aspects of operational improvement that can be applied in stores or in the supermarket chain. To this end, knowledge about satisfaction, loyalty and engagement was reviewed. The methodology applied in the study were two surveys a qualitative Focus Group type and another quantitative survey type survey. The results of the surveys demonstrate that satisfaction, loyalty and commitment can not explain the difference in performance of the units, but many improvements have been made so that stores can improve their services.
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Spettel, Elisabeth. "Double jeu de la subversion : entre dadaïsme, surréalisme et art contemporain." Thesis, Bordeaux 3, 2015. http://www.theses.fr/2015BOR30042.

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« Que nul n’entre ici s’il n’est subversif » ! Cette sentence pourrait orner le frontispice du Cabaret Voltaire, célèbre lieu qui a vu naître le dadaïsme en 1916. Les spectacles Dada subvertissaient les conventions esthétiques, remettant en question le statut de l’oeuvre d’art et mêlaient les médiums et les styles jusqu’à incorporer des objets, photomontages, masques, marionnettes… dans la sphère artistique. Ce caractère interdisciplinaire et transgressif réapparaît chez les surréalistes connus pour leurs scandales, leurs manifestes, leurs inventions littéraires et plastiques mais aussi leur engagement politique. Ces deux avant-gardes marquent une rupture dans l’histoire de l’art. Leur caractère subversif influence encore aujourd’hui de nombreux artistes contemporains occidentaux sur le plan des formes, des sujets abordés ou des processus de création. Néanmoins, le changement de contexte amène à redéfinir la subversion qui se transforme parfois en provocation chez les artistes actuels, encourant le risque de devenir une nouvelle norme et d'être récupérée par le marché de l'art. Ce sont ces différences entre subversion et provocation que cette thèse se propose d’étudier en confrontant deux contextes : celui des avant-gardes historiques et le contexte contemporain avec la fin des « grands récits »
« Do not enter if you are not subversive ». This sentence could decorate the frontispiece of Cabaret Voltaire, the famous place where Dadaism was born in 1916. Dada 's shows subverted aesthetic conventions, questioned the status of the work of art and mixed styles and mediums even integrating objects, photomontages, masks, marionettes in artistic area. This interdisciplinary and transgressive characteristic reappears with Surrealists, well-known for their scandals, manifestoes, literary and artistic inventions but also for their political involvement. These both avant-gardes broke with academic history of art. Their subversive characteristic is still influencing nowadays a lot of occidental contemporary artists on a formal, thematic or creative way. Nevertheless, the change of context leads to redefine the subversion which sometimes turns into provocation in contemporary artists' practices, taking the risk of changing into a new norm and being taken over by the art market. This thesis intends to study these differences between subversion and provocation comparing two contexts : the context of the historical avant-gardes' and the contemporary one with the end of the grand narratives
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Bonzi, Bénédicte. "Faim de Droits : le don à l'épreuve des violences alimentaires." Thesis, Paris, EHESS, 2019. http://www.theses.fr/2019EHES0075.

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Le droit à l’alimentation est un droit fondamental. Pourtant l’accès direct, régulier et en quantité suffisante à la nourriture n’est toujours pas garanti en France pour l’ensemble de la population. Afin de pallier ce manque, des associations, dont les Restos du Cœur, s’organisent sur le territoire. Ainsi, des personnes bénévoles donnent de la nourriture à ces hommes et ces femmes dans le besoin. Ils mettent en œuvre un droit par le bas, et de cette manière, contiennent une violence. Cette violence prend forme dans ce que je nomme les violences alimentaires, elles peuvent être décrites par les atteintes physiques et morales faites à celle ou celui qui doit faire la queue pour pouvoir se nourrir dans un pays où la nourriture est abondante. Il s’agit de rendre visible l’invisible par la description de situations dans lesquelles, la tension toujours présente donne lieu tant à l’expression de violences qu’à l’ingéniosité des réponses apportées de manière viscérale et spontanée par des donateurs engagés. Aujourd’hui, avec l’implémentation de la Loi Garot (2016) deux circuits et logiques de don s’opposent et se complémentent : le don indirect par les supermarchés des marchandises non-vendues et détaxées créateur d’une valeur marchande et le don direct de temps et d’attention par les bénévoles expression de valeurs morales. L’économie du don : demander, donner, recevoir, rendre (Mauss) permet de saisir cette économie morale (E.P. Thomson) proche d’un acte de résistance à la marchandisation. Elle répond à l’injustice de l’abandon (Agamben) par le maintien d’un lien social. Mais face à elle se révèle une économie de marché régie par appels d’offre, mise en concurrence et aménagements fiscaux qui excluent les plus vulnérables et tentent de pénétrer le secteur de l’aide via des normes et une disciplinarisation (Foucault) des organisations. C’est dans cette tension que les violences alimentaires surgissent, quand la faim des uns peut en enrichir d’autres. En suivant l’expérience que font les bénéficiaires de l’aide alimentaire, ces personnes qui souffrent de la faim et recourent aux dons de nourriture, ce travail interroge la responsabilité et le rôle de l’Etat français quant à l’application du droit à l’alimentation, droit qu’il a ratifié et inscrit dans le code rural, mais qui n’est pas réalisé
The right to food is fundamental. However, in France direct, regular and sufficient access to food is still not guaranteed for the entire population. To remedy this, volunteers in associations, including les Restos du Cœur, mobilized to distribute food to men, women, and children in need. These volunteers address the short-comings of the state from the grassroots level, and in this way contain violence. This violence which I call food violence corresponds to the physical and moral degradation of a person queuing for food in a country where food is abundant. In this Phd I make the invisible ever-present tensions visible by describing situations which give rise to both outbursts of open physical violence and subtle structural violence, as well as spontaneous empathy of the committed volunteers. Today, with the implementation of the Loi Garot (2016), two circuits and logics of gift giving oppose and complement each other: the indirect tax-deductible gift by supermarkets of unsold and zero-rated goods and the direct gift of working time and attention by the volunteers. The first fits into the market logic of maximization, the second expresses moral principles and is part of a circular gift economy with the four elements of demanding, giving, receiving, and returning (Mauss). This moral economy (E.P. Thomson) can be seen as an act of resistance to commodification. It responds to the injustice of abandonment (Agamben) by sustaining the social bond, in opposition to a market economy, governed by calls for tenders, competition and tax adjustments that exclude the most vulnerable populations and thus penetrates the aid sector with its standards and disciplines (Foucault). Food violence arises in this particular tension, as the hunger of some tends to enrich others. By following the experience of recipients of food aid; those who are hungry and who resort to food donations, this work questions the responsibility and the role of the French State in the application of the right to food
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Yamahaki, Camila. "Shareholder engagement in emerging markets : institutional and organisational determinants in Brazil and South Africa." Thesis, Middlesex University, 2013. http://eprints.mdx.ac.uk/12855/.

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This PhD research analyses the institutional and organisational determinants of shareholder engagement on environmental, social and corporate governance (ESG) issues in Brazil and South Africa. Using an institutional framework, this study investigates the institutional incentives and barriers faced by domestic investors when engaging with companies on ESG issues. It also identifies which types of investors are more likely to engage. The key research question of this PhD study was investigated using a combination of qualitative and quantitative methods. Statistical analysis was used to identify which types of investors are more likely to engage, and the results were explored in semi-structured interviews. The institutional influences on shareholder engagement in these countries were also explored through semi-structured interviews. The research findings demonstrate that the engagement strategies most commonly employed by South African investors are individual meetings with companies to address ESG issues, while Brazilian investors mainly use collaborative engagement and appointment of investor representatives onto Boards of Directors of investee companies. As for the determinants of engagement in these countries, legislation and the influence of investor associations are driving local investors to engage with companies both directly and indirectly. Moreover, the influence of the legal and self-regulatory guidelines is encouraging pension funds to question asset managers about their RI practices and, to a lesser extent, to outsource engagement activities. This is because, since most pension funds in Brazil and South Africa are small and lack financial resources, staff and investment knowledge, they are shifting the RI responsibilities imposed on them by mandatory and voluntary regulations to service providers. In terms of investor characteristics, the statistical data and the interviews show that larger investors and asset managers are more likely to engage with investee companies than smaller investors and pension funds. This is largely because smaller investors and pension funds have insufficient resources available to them, pension fund trustees lack investment understanding, and the potential for smaller investors to influence companies is limited. In addition, active investors are more likely to engage than passive investors as they are motivated by their goal to outperform the market as well as the remuneration incentives available to active managers. Furthermore, passive investors are unable to divest from companies. By studying the determinants of shareholder engagement in the emerging markets, this study offers academic and practical contributions. Academically, the study contributes to the literature on shareholder engagement, and particularly on emerging markets where the level of RI and engagement activities is increasing, but on which limited literature is available. Furthermore, the research shows that the institutional frameworks in place in Brazil and South Africa are likely to bring further growth for the practice of RI and shareholder engagement. As practical contributions, the identification of the most common engagement strategies employed and of the determinants of engagement will help investors to develop more effective engagement strategies and will help public and non-governmental organisations develop policies to foster engagement.
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Strödter, Kristina. "Markencommitment bei Mitarbeitern Bedeutung der Kongruenz von Mitarbeiter und Marke für das Markencommitment in Unternehmen." Berlin Logos-Verl, 2008. http://d-nb.info/989718387/04.

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20

Woisetschläger, David. "Markenwirkung von Sponsoring : eine Zeitreihenanalyse am Beispiel des Formel 1-Engagements eines Automobilherstellers /." Wiesbaden : Dt. Univ.-Verl, 2006. http://www.gbv.de/dms/ilmenau/toc/521618193.PDF.

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21

Jain, Priyanka. "NEOLIBERALIZING THE STREETS OF URBAN INDIA: ENGAGEMENTS OF A FREE MARKET THINK TANK IN THE POLITICS OF STREET HAWKING." UKnowledge, 2013. http://uknowledge.uky.edu/geography_etds/14.

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This dissertation looks into the processes by which neoliberalism is mutating with various local and global discourses in order to transform urban space for marginalized street hawkers in the Global South, specifically Delhi, India. Following the current engagements in geographic literature on neoliberalism that focus on the contextually embedded character and the path-dependent process of the spread of free market ideas, I make free market advocacy think tanks--a rather unknown and under-investigated accomplice to this process--my main entry point. Corporate funded think tanks are often found advocating a neoliberal doctrine of free markets, minimal government intervention, and privatization. A self-professed civil society organization, the Center for Civil Society (CCS) in Delhi is one of the first neoliberal, national and foreign corporation funded, advocacy think tanks in India and one of its many agendas is to counter the popular belief that neoliberalism is harmful for the urban poor such as street hawkers. Various NGOs, social workers, scholars, academicians, and think tanks including CCS came together to form the National Policy of Street Vendors, 2009 (NPSV), one of the first policy proposals in modern India to tackle the problems of urban spaces of street vending. Through my investigations I wish to highlight the neoliberal attitudes that are concealed in this policy regarding street hawkers. By bringing these neoliberal undertones to the forefront, this dissertation discusses how this so called “pro-hawking” policy that is being pushed to be implemented in the majority of Indian cities is in fact hostile to hawkers. I demonstrate this fact by explaining that NPSV and its proponents view space as a capitalist commodity and are attempting to transform the rich social spaces of Indian city streets into hollow container spaces of capitalist production and consumption. In this way, this dissertation connects macro spaces of governance such as city streets to the micro spaces of governmentality such as think tanks like CCS.
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22

Longfield, Lynsey. "Challenges and Opportunities Shaping Smallholders’ Engagement with Formal and Informal Markets for Food and Livelihood Security: A Rift Valley, Kenya Case Study Analysis." Thesis, Université d'Ottawa / University of Ottawa, 2014. http://hdl.handle.net/10393/31603.

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This case study analysis looks at four communities in Rift Valley, Kenya including Matisi, Moi’s Bridge, Sirende and Waitaluk. The research focuses on the role of markets in achieving food and livelihood security for the smallholders in these communities and smallholders’ perceptions of the roles of the Government of Kenya and other institutions in facilitating market access. The largest challenges to market participation, as reported by the smallholders in the studied communities, include low yields, weather inconsistencies, and lack of land. In terms of the Government of Kenya, many smallholders noted the benefits of participating in groups as they are subsequently offered training or field days and subsidies. A significant group of respondents did comment on their lack of interest in joining similar groups as they were seen as unstable or corrupt. The potential roles of formal and informal markets to increase food security were also analyzed. All smallholders wished to be participating in informal markets, but twenty-five percent were constrained by the lack of surplus produce. Similarly, although many reported their desire to be participants in formal markets lack of surplus produce, price fluctuations, inconsistent weather patterns, transportation costs and post- harvest losses or food waster were recognized as significant barriers. In order to mitigate these constraints, most smallholders recommended subsidies on inputs and the overall restructuring of markets. It is recommended that organizations and governments implement a livelihood diversification policy program or initiative to diversify and intensify agricultural activities and other non-agricultural activities. This case study analysis demonstrates the need to recognize the importance of local contexts, specifically Rift Valley as much of the research done in Kenya is found in Nairobi and surrounding areas and cautions labeling communities as food secure based on favorable conditions.
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Berkmann, Manuel [Verfasser], Werner J. [Gutachter] Reinartz, and André [Gutachter] Marchand. "Essays on Customer Engagement Strategies and Tactics in Business and Consumer Markets / Manuel Berkmann ; Gutachter: Werner Reinartz, André Marchand." Köln : Universitäts- und Stadtbibliothek Köln, 2020. http://nbn-resolving.de/urn:nbn:de:hbz:38-112955.

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24

Berkmann, Manuel [Verfasser], Werner [Gutachter] Reinartz, and André [Gutachter] Marchand. "Essays on Customer Engagement Strategies and Tactics in Business and Consumer Markets / Manuel Berkmann ; Gutachter: Werner Reinartz, André Marchand." Köln : Universitäts- und Stadtbibliothek Köln, 2020. http://d-nb.info/1213897092/34.

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25

Prysmakova, Palina. "Public Service Motivation in Public and Nonprofit Service Providers: The Cases of Belarus and Poland." FIU Digital Commons, 2015. http://digitalcommons.fiu.edu/etd/1792.

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The work motivation construct is central to the theory and practice of many social science disciplines. Yet, due to the novelty of validated measures appropriate for a deep cross-national comparison, studies that contrast different administrative regimes remain scarce. This study represents an initial empirical effort to validate the Public Service Motivation (PSM) instrument proposed by Kim and colleagues (2013) in a previously unstudied context. The two former communist countries analyzed in this dissertation—Belarus and Poland— followed diametrically opposite development strategies: a fully decentralized administrative regime in Poland and a highly centralized regime in Belarus. The employees (n = 677) of public and nonprofit organizations in the border regions of Podlaskie Wojewodstwo (Poland) and Hrodna Voblasc (Belarus) are the subjects of study. Confirmatory factor analysis revealed three dimensions of public service motivation in the two regions: compassion, self-sacrifice, and attraction to public service. The statistical models tested in this dissertation suggest that nonprofit sector employees exhibit higher levels of PSM than their public sector counterparts. Nonprofit sector employees also reveal a similar set of values and work attitudes across the countries. Thus, the study concludes that in terms of PSM, employees of nonprofit organizations constitute a homogenous group that exists atop the administrative regimes. However, the findings propose significant differences between public sector agencies across the two countries. Contrary to expectations, data suggest that organization centralization in Poland is equal to—or for some items even higher than—that of Belarus. We can conclude that the absence of administrative decentralization of service provision in a country does not necessarily undermine decentralized practices within organizations. Further analysis reveals strong correlations between organization centralization and PSM for the Polish sample. Meanwhile, in Belarus, correlations between organization centralization items and PSM are weak and mostly insignificant. The analysis indicates other factors beyond organization centralization that significantly impact PSM in both sectors. PSM of the employees in the studied region is highly correlated with their participation in religious practices, political parties, or labor unions as well as location of their organization in a capital and type of social service provided.
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Rossiter, Raissa A. "The internationalisation of software firms : evidence from Brazil : an integrative framework for the study of the impact of business network collaboration on international engagement through exports and imports." Thesis, University of Bradford, 2011. http://hdl.handle.net/10454/5439.

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Many studies have recognised the importance of a variety of factors in the internationalisation of firms. Only a few, however, have attempted to integrate these factors into a comprehensive framework. In this study, taking the network approach as its main analytical foundation, an integrative theoretical framework is developed and tested empirically to assess the impact of a wide range of factors on the internationalisation of firms. The internationalisation phenomenon is examined in a more comprehensive manner than in many previous studies, as a two-sided process of both inward and outward international operations. Using logistic regressions in the analysis of empirical evidence gathered through a national survey sample of 148 Brazilian software firms, the theoretical framework proposed in this study obtained substantial support. The findings expand previous knowledge through a comprehensive explanation that incorporates determinant factors from four distinct dimensions - contextual, organisational, network, and entrepreneurial - in examining the internationalisation of firms from emerging markets. The findings indicate that business networks are indeed strategic mechanisms for a firm in developing its internationalisation trajectory, as hypothesised. The results of this research suggest that studies based on the business-network model of internationalisation can no longer ignore the impact of other factors at the contextual, organisational, and entrepreneurial level. Incorporating these elements into research that seeks to explain the internationalisation of firms could provide a more sophisticated understanding through new insights and allow scholars to go beyond one-dimensional and static theorising.
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Péjout, Olivier. "La conditionnalité en droit des aides d'Etat." Thesis, Bordeaux, 2017. http://www.theses.fr/2017BORD0616/document.

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Le droit des aides d’Etat est un domaine singulier du droit de l’Union européenne (UE). Sonobjectif le rend même unique au monde et pourtant il demeure en partie méconnu et seseffets sous-estimés. La crise économique et financière débutée en 2007 l’a remis sur ledevant de la scène. Dans ce contexte, un outil s’est révélé comme central dans la gestiondes évènements : la conditionnalité. Longtemps ignorée, cette technique, présente depuisles origines en droit des aides d’Etat, s’avère être d’une influence insoupçonnée sur lemécanisme de contrôle des soutiens étatiques. D’une part, elle autorise la Commission àexiger des modifications substantielles, tant du projet d’aide que des bénéficiaires, afin d’enautoriser la mise en oeuvre. D’autre part, la conditionnalité permet à la Commissiond’avancer un agenda politique, de manière indirecte, au service de l’approfondissement del’UE. Son incidence ne se limite pas seulement à la question de la compatibilité desfinancements publics. Elle s’exprime également dans le cadre du suivi des décisionsconditionnelles, et des éventuels recours juridictionnels. De nouvelles techniques basées surla conditionnalité ont fait leur apparition à tous les stades de l’examen des aides. Plusencore, elle joue un rôle considérable, en amont, dans le processus de création du droit desaides d’Etat et de sa soft law. Compte tenu de sa portée, cette étude s’est attachée àmesurer l’ampleur de ce phénomène, à définir ses concepts, à identifier ses formes et àévaluer ses conséquences. Il en résulte que la conditionnalité est à l’origine d’une nouvelleapproche du droit des aides d’Etat
State aid law is a unique area of European Union (EU) law. Its objective makes it evenunique in the world and yet it remains partly unknown and its effects underestimated. Theeconomic and financial crisis, which began in 2007, has brought it back to the forefront. Inthis context, a tool has proved to be central in the management of events: conditionality. Thistechnique, which has long been ignored, has always had an unsuspected influence on themechanism of control over state support. On the one hand, it authorizes the Commission torequire substantial changes, both in the aid project and for the beneficiaries, in order toauthorize its implementation. On the other hand, conditionality allows the Commission to putforward a political agenda, indirectly, to service the deepening of the EU. Its impact is notlimited to the question of the compatibility of public funding. It is also expressed in the contextof the monitoring of conditional decisions, and possible judicial review. New techniquesbased on conditionality have emerged at all stages state aid control. Moreover, it plays aconsiderable role, upstream, in the process of creating state aid law and its soft law. Givenits scope, this study focused on measuring the extent of this phenomenon, defining itsconcepts, identifying its forms and evaluating its consequences. As a result, conditionality isat the origin of a new approach to state aid law
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Dreyer, Sylvain. "L' engagement critique et la Révolution des autres textes et films, des années 60 aux années 80." Paris 7, 2007. http://www.theses.fr/2007PA070075.

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Nous proposons dans ce travail de comparer les stratégies respectives de l'écriture et du cinéma qui apparaissent au sein d'œuvres qui portent sur les luttes révolutionnaires des années 60 aux années 80, essentiellement la révolution cubaine, la guerre du Vietnam et la résistance palestinienne. Notre corpus est constitué par ce que nous proposons d'appeler les « œuvres engagées critiques » : les textes de Genêt et les films de Godard, Varda et Marker. Nous abordons aussi des œuvres de fiction qui manifestent une pente documentaire, en particulier les films de Godard de la seconde moitié des années soixante et certaines pièces de Gatti. Nous évoquons également certains documents réalisés à des fins informatives ou militantes (articles, reportages, essais, films) qui revendiquent un regard subjectif (Henri Alleg, Pierre Guyotat, Michèle Ray), qui refusent le dogmatisme (Sartre) ou qui s'attachent à des aspects non directement politiques des pays visités (Madeleine Riffaud). Quelle est la spécificité des « œuvres engagées critiques » ? Celles-ci s'emparent d'un conflit (fonction de l'engagement) tout en incluant une dimension critique et artistique ; critique dans la mesure où elles s'interrogent sur les possibilités et les propriétés du discours idéologique, interrogation qui passe par l'examen des productions idéologiques des pays du tiers-monde, et artistique dans la mesure où elles manifestent une intention de renouvellement des représentations. Notre travail propose trois moments : les caractéristiques du témoignage critique, la rhétorique de la critique, et l'invention d'une poétique politique
We suggest in this work to compare the respective strategies of the writing and the cinema which appear within works concerning the revolutionary fights, from the 60s to the 80s, mostly the Cuban revolution, the war of Vietnam and the Palestinians resistance. Our corpus is composed by what we call the "critical commitment works": the texts of Jean Genet and the films of Jean-Luc Godard, Agnès Varda and Chris Marker. We also approach works of fiction which show a documentary slope, in particular the films of Godard of the second half of the sixties and some theatre plays by Armand Gatti. We evoke also certain documents realized for informative or militant purpose (articles, reports, essays, films), which claim a subjective glance (Henri Alleg, Pierre Guyotat, Michèle Ray), which refuse the dogmatism (Sartre) or which emphasize aspects who are not directly political (Madeleine Riffaud). What is the specificity of the "critical commitment works" ? These seize a conflict or a war in a purpose of commitment, while including a critical and artistic dimension: critical as far as they question the possibilities and the properties of the ideological speech, by examining texts and movies of the fighting countries, and artistic as far as they show an intention of renewing the representations. Our work proposes three moments: the characteristics of the critical testimony, the rhetoric of criticism, and the invention of a political poetics
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29

Changwony, Frederick Kibon. "Three essays in household finance." Thesis, University of Stirling, 2013. http://hdl.handle.net/1893/20407.

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This thesis explores the impact of two behavioural finance concepts, social psychology and psychology, on household financial decisions. Under social psychology, I investigate whether the variety and intensity of social engagement enhances stock market participation. With regard to psychology, I examine two behavioural biases. First, I investigate whether mental accounting influences portfolio choice in three asset classes and whether financial advice and housing tenure increase (decrease) the effects of mental accounts on portfolio choice. Second, I examine whether households’ self-reported housing wealth are anchored on published house price indices and whether anchoring bias is mediated by market information, mortgage refinancing decisions and social factors. The main contributions and findings in the three studies are as follows. First, although there is an elaborate body of research concerning the relationship between social engagement mechanisms and portfolio choice, most studies investigate specific mechanisms in isolation. Using three waves in the British Household Panel Survey (BHPS), I bring together five social engagement measures in one model and show that socially engaged individuals are more likely to participate in the stock market. Consistent with Granovetter’s (1973) theory of social networks I find that a weak tie (measured by social group involvement) has a positive effect on stock market participation whereas a strong tie (measured by talking to neighbours) has no effect. More trusting individuals are more likely to participate in the stock market, as are those who identify with a political party. In contrast, the degree to which religion is important appears to have little impact. These results are robust using different specifications. Overall, the results of this study demonstrate that the likelihood of stock market participation increases with the variety and intensity of social engagement. Second, despite the established theoretical underpinnings of mental accounting in behavioural portfolio theory (BPT) and recent extensions, not much is known about their implications in real life situations. I use a recent UK household survey, the Wealth and Assets Survey (WAS), which has comprehensive information about financial assets to investigate whether there are differences in the ownership and portfolio share of three asset classes among individuals who exhibit no mental account, a single mental account and multiple mental accounts, and the conditional influences of financial advice, housing, cognitive ability, time preference and risk tolerance. Overall I find that mental accounting together with financial advice and housing tenure explain variations in both the probability of ownership and portfolio share in the three asset classes. Households that exhibit a single mental account have low share of investments in, and are less likely to own, a risky asset when compared to those that exhibit no mental account or exhibit multiple mental accounts. I also find that, when compared to having no mental account, exhibiting a single mental account or multiple mental accounts increases both the probability and investment share in a fairly safe asset but decreases portfolio share in safe assets. In addition, among those that exhibit a single mental or multiple mental accounts, financial advice decreases portfolio share in risky assets and fairly safe assets and increases portfolio share in safe assets. Housing tenure increases both the probability and portfolio share in risky assets, decreases portfolio share in fairly safe assets and increases portfolio share in safe assets. These results are consistent using multi-equation regressions, sub-samples, reparametrised variables and poisson regressions. Finally, as little is known about how households derive the self-reported house prices estimates that are commonly used to determine housing wealth, the third study examines whether households are anchored on published house price indices. The key conjecture is that, while assessing the values of their homes, homeowners place more weight on house price news at the expense of property characteristics and other market information. I find support for this hypothesis using sixteen waves of the BHPS, multiple methods, and both regional and national house price indices. I conclude that changes in self-reported housing wealth are anchored on changes in published house price indices. Specifically, ownership through a mortgage and greater financial expectations increase anchoring effects while mortgage refinancing decreases the effects. Moreover, use of money raised from refinancing for home investment, as opposed to other consumption purposes, has a positive association with change in self-reported house value and both uses reduce anchoring bias. In addition, I find that computer use increases anchoring bias and, among social engagement mechanisms, religiosity reduces anchoring while other measures have no effect. These results are robust to internal instrumental variables, national aggregate house prices, alternative indices and sub-samples.
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Dandurand, Guillaume. "La responsabilité sociale des entreprises est-elle sociale?" Thèse, Université d'Ottawa / University of Ottawa, 2012. http://hdl.handle.net/10393/20544.

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La thèse de maîtrise écrite dans le cadre du programme de Mondialisation et développement international a pour sujet la Responsabilité sociale (ou sociétale) des entreprises (RSE) et le rôle social joué par ces dernières. Alors que la conceptualisation de la RSE et la théorisation du sujet sont nombreuses et divergentes, en raison notamment de la pluralité de regards et de perspectives sur la question, le projet de recherche est développé de manière à balayer les divers théories et concepts pour en soutirer les failles et les forces. Cette thèse répond à l'invitation d'Elizabet Garriga et Domènec Melé (2004, 66) de trouver un courant théorique qui pallie les faiblesses des approches de leur taxonomie en plus d'en catalyser les forces. Dans cette partie, les théories politiques présentent un cadre d'analyse permettant d'aborder la RSE sous une perspective de relations de pouvoir entre une entreprise, les stakeholders et l'État. Puis, les théories éthiques recensent tour à tour le développement durable et les droits humains avant de souligner leur apport implicite à l'approche du bien commun afin de présenter la particularité de guider les entreprises à respecter et honorer un ensemble de normes. Puis finalement, la théorie des stakeholders apporte une dimension descriptive, systématique, des échanges potentiels entre l'entreprise et les stakeholders, contrastant avec les autres approches, qui sont principalement, et éminemment normatives. Après une conceptualisation et une revue de littérature sur le sujet, la RSE est alors théorisée sous une perspective de l'anthropologie française du don de Marcel Mauss. En considérant les outils d'analyse laissés par Marcel Mauss et son legs sur le don et le contre-don, la RSE peut être comprise comme un ensemble de relations sociales dynamiques entre une communauté et une entreprise au sein desquelles les deux agents sociaux s'échangent des biens et services – par le biais de la RSE – dans le but d'assurer une certaine cohésion sociale. Le principe généré par le du don et contre-don est en soi consternant de simplicité. Une personne X représentant un groupe d'individus donne à un autre agent Y, représentant lui aussi un groupe d'individus. En acceptant le don, l'agent Y se place dans une position où il se trouve obligé de redonner à la personne X. C'est le contre-don, qui résulte de la triple obligation : celle de donner, de recevoir et de rendre. À travers ces échanges matériels irréductibles, les deux agents s'engagent l'un à l'autre, ils créent, recréent et perpétuent cet engagement social. Un lien est tissé; leur relation est donc sociale. C'est sous ce schème analytique que le cadre théorique s'inscrit, en utilisant le don de Mauss comme assise afin de déterminer si la RSE est sociale. Le cadre théorique ainsi développé est finalement analysé par une étude de cas localisée au Nigéria, mettant sur la sellette les activités de RSE de l'entreprise pétrochimique Royal Dutch Shell.
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Fischbach, Christian [Verfasser], Marcel [Akademischer Betreuer] Erlinghagen, and Gerhard [Akademischer Betreuer] Bäcker. "Freiwilliges Engagement – das Sozialkapital in einer alternden Zivilgesellschaft. : Eine Untersuchung der freiwilligen Helfertypen in der Betreuung von Demenzkranken in Deutschland und den Niederlanden. / Christian Fischbach. Gutachter: Gerhard Bäcker. Betreuer: Marcel Erlinghagen." Duisburg, 2013. http://d-nb.info/104237354X/34.

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Claesson, Stefan, and Christina Claesson. "Eftersöka, utveckla och vårda : när nyckelkompetensen går på två ben." Thesis, University of Gävle, Department of Business Administration and Economics, 2009. http://urn.kb.se/resolve?urn=urn:nbn:se:hig:diva-4407.

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Syfte: Att studera hur relationen mellan arbetsgivaren och den enskilde arbetstagaren påverkar offentlig verksamhets möjlighet att attrahera, rekrytera samt behålla nyckelkompetens inom organisationen.

 

Metod: Studien har utgått från en kvalitativ datainsamlingsmetod genom intervjuer med respondenter ur Landstinget Gävleborg. Materialet från de genomförda intervjuerna har därefter sammanförts och ställts mot olika sekundära informationskällor, vidare har respondenternas svar analyserats med tillämplig litteratur för att därefter utmynna i våra slutsatser.

 

Resultat & slutsats: Verksamheten är idag allt för fokuserad på mätning av nyckeltal för att se vad som produceras per skattekrona, och ser inte vilken påverkan som ett ineffektivt kompetensförsörjningssystem av nyckelkompetenser har. Ett vidgat synsätt och omhändertagande av kompetensförsörjningen i allmänhet och kompetensutvecklingen i synnerhet gör att dessa kostnader kommer att betala sig, inkompetensen kostar mer i flera perspektiv.

 

Förslag till fortsatt forskning: Framtida studier skulle kunna inrikta sig mot att studera hur kompetensförsörjningssystemet ser ut i dag och hur en tänkbar utveckling kan se ut. Den högsta ledningen lägger stort fokus och ansvar på "chefen". Vilken chefs- och ledarskapsutveckling bedrivs idag, vilka brister finns och vad skulle kunna göras för att utveckla den. Vilka kompetensåtgärder genomförs till vilken kostnad och hur påverkar det verksamhetens möjlighet till resurseffektiv verksamhet.

 

Uppsatsens bidrag: En lyckad och väl fungerande kompetensförsörjning av nyckel-kompetenser kräver ett engagemang från högsta ledningen, som genomsyrar hela organisationen. Arbetsgivarens roll samt hur organisationen är uppbyggnad är en viktig del i om företaget ska ha en framgångsrik och effektiv kompetensförsörjning eller inte. Kom-petensförsörjning omfattar alla påverkansfaktorer och därför kan delområden inte behandlas var för sig utan måste ingå i en helhet, en kompetensförsörjningsprocess.


Aim: To study how the relation between the employer and the employee influence public sectors possibility to attract, recruit and keep key competence within the organisation.

 

Method: The study is founded on a qualitative method for collection of data through interviews with personnel attached to "Landstinget Gävleborg"[1]. The material gathered during the interviews has then been brought together and compared with different secondary sources, further on the respondents replies has been analyzed in comparison to applicable literature and thereafter derive our conclusions.

 

Result & Conclusions: The activity today is all too focused on business ratio and to see what is produced for received tax revenues, and don´t reflect on which implications a ineffective system for developing key competences have. A broader perspective and caring for developing competences in general and key competences in particular will make invest-ments worth while, incompetence are more costly in a variety of perspectives.

 

Suggestions for future research: Future studies could e.g. look further into how a conceivable development of the exciting system for development of competences could look like in the future. Top management have a large focus on and give the director vast responsibility. What director- and leadership development is conducted and what flaws can be seen, and what could be done to eliminate these flaws and develop the system concerning key competences. What measures regarding competences is conducted and to what cost, and how does this inflict on the organisations opportunity to perform a resource effective activity.

 

Contribution of the thesis: A successful and well functioning competence development of key competences demands a commitment from the top management which permeate the entire organisation. The directors´ role and how the organisation is structured are important parts if the organisation shall have a successful and efficient competence supply, or not. Supplying competence to an organisation includes all factors that have influence on the process, so for that reason can single areas or matters not be managed separately but be part in a solution as a whole, in a competence supplying process.

[1] County council, politically elected body representing a number of municipalities regarding issues concerning e.g. health- and medical service, education and social care.

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Cai, Qianyi. "Contribution à la construction du droit fiscal chinois continental." Thesis, Sorbonne Paris Cité, 2018. http://www.theses.fr/2018USPCB153.

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Le droit fiscal chinois continental résulte d'un processus complexe. D'une part, il est relatif à son histoire et sa géographie, d'autre part, il est fortement rattaché à son régime économique. Dans le contexte mondial, le développement de la mondialisation influe aussi sur des décisions en matière fiscales de l'autorité législative de l'État. Cette thèse tente d'analyser le droit fiscal de la Chine continentale depuis la fondation du pays le 1er octobre 1949, à travers sa construction, ses lois et réglementations et ses pratiques. L'enjeu principal de cette démarche est de mettre en œuvre une étude entre le droit fiscal chinois continental et les effets de l'économie de l'État et de l'économie mondialisée, en vue de saisir la particularité du droit fiscal de la Chine continentale. Ainsi, cette recherche se base sur deux dimensions : la dimension sur le plan national et la dimension sur le plan international
Continental Chinese tax law is the result of a complex process. On the one hand, it is relative to its history and geography, on the other hand, it is strongly related to its economic regime. In the global context, the development of globalization also influences fiscal decisions of the state's legislative authority. This thesis attempts to analyze the tax law of mainland China since the founding of the country on October 1st, 1949, through its construction, laws and regulations and practices. The main challenge of this approach is to implement a study between the continental Chinese tax law and the effects of the state economy and the global economy, in order to grasp the peculiarity of mainland China's tax law. Thus, this research is based on two dimensions: the dimension at the national level and the dimension at the international level
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PRITCHARD, IAN L. "Personality and Group Climate in Corporate Training." University of Cincinnati / OhioLINK, 2008. http://rave.ohiolink.edu/etdc/view?acc_num=ucin1218136492.

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Chen, Hsien-wen, and 陳賢文. "The Strategies of Emerging Market Engagement of An International Gas Company." Thesis, 2009. http://ndltd.ncl.edu.tw/handle/31346068979206881347.

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碩士
國立中山大學
高階經營碩士班
97
In this work, an electronic gas company was chosen as a research objective to understand how to execute the strategic planning and competition in an emerging market such as solar cell industry. First, individual industrial analysis was carried out for both electronic gas industry and solar cell industry, which provide the connections and characteristics between these two industrial segments. A project was selected as an example for detail explanation. It covers the initial competition attitudes of individual competitors; the crisis of silane shortage during the new industry segment emerging; how our company deals with the shortage crisis; how to identify the penetration strategies through a series of sales tactics and to confine the competitor advantages in order to obtain the maximum profit. In the conclusions, the track of competition planning was reviewed and the characteristics of gas industry were categorized for future research interests. Meanwhile, related theories were used to compared and contrasted in order to support the business case from the academic approach. At the end, a summary of competition review was included to outline how the organization rigidity causing an near-miss crisis to the overall strategic planning; why the early engagements to the emerging industrial segment is extremely critical to the electronic gas company; how the front line sales and marketing personnel to identify the business opportunities; also how to obtain the necessary resources in an internal competition.
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Santos, Francisco Quedas Rodrigues dos. "Peugeot’s repositioning : how to change people’s engagement towards an automobile brand." Master's thesis, 2015. http://hdl.handle.net/10400.14/17312.

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Peugeot, acting in the automobile sector, represents about 9,5% of the Portuguese passengers car market. This market is characterized by representing risky and planned acquisitions and usually with many influencers throughout the buying process in order to lower the risk to the buyer. In 2013, after the verified crisis in the automobile sector in terms of sales, the group was conducted to a new strategy – ‘Back In The Race’ – described by a repositioning of the already existing brands – Citroen and Peugeot – and the separation to an independent brand – DS. This strategy regards Peugeot as the premium generalist brand of the group and Citroen as the pure generalist one, the most affordable brand. In order to illustrate this Peugeot’s new strategy, some actions had to be thought to communicate it. So, some ideas were discussed to understand what was the best solution to implement, and engage people.
A Peugeot, marca que atua no sector automóvel, representa cerca de 9,5% do mercado de ligeiros de passageiros no mercado Português. Este é o um mercado que se caracteriza por representar compras de alto risco, compras planeadas e normalmente com um grande número de influenciadores para que o risco da compra seja o menor possível para o comprador. No ano de 2013, já depois de ultrapassada uma das piores eras em termos de vendas no setor automóvel, o Grupo foi conduzido para uma nova estratégia – ‘Back In The Race’ – que se caracteriza pelo reposicionamento das marcas já existentes do grupo – Citroen e Peugeot – e a separação para marca independente da marca DS. Este reposicionamento visa a Peugeot a ser a marca generalista do grupo e a Citroen a ‘marca de entrada’ do grupo, percebida como a marca mais acessível. Para ilustrar esta estratégia de reposicionamento da Peugeot, algumas ações de marketing tiveram que ser pensadas para ser comunicada. Como tal, algumas ações foram discutidas para se saber qual seria a mais eficaz e diferenciadora, de forma a envolver os consumidores com a marca.
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Minami, Adriana Luri. "Sharing economy and collaborative consumption: what drives engagement in the Brazilian market?" Master's thesis, 2018. http://hdl.handle.net/10362/52483.

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O advento da Internet e Web 2.0 fez surgir novas formas de consumo que mudaram a relação consumidor-produto, nomeadamente na forma como os consumidores podem ter acesso a produtos sem a necessidade de adquiri-los. Economia compartilhada, consumo colaborativo, consumo baseado em acesso, pseudo-compartilhamento, serviços sem propriedade e escambo, são algumas das denominações que podem ser encontradas na literatura e que são utilizadas de forma intercambiável. No entanto, existem diferenças importantes entre estes diferentes tipos de consumo. Desta forma, este estudo tem dois objetivos centrais: (1) desenvolver um conceito claro de economia compartilhada e consumo colaborativo, duas denominações corretas para as novas formas de consumo, mas que são utilizadas de forma errada; (2) entender se existe diferença nas motivações que levam o participante a engajar em cada uma destas duas formas de consumo. Uma extensiva revisão da literatura suportada por uma pesquisa preliminar exploratória, permitiram-nos propor uma definição clara para cada um dos dois tipos de consumo, assim como levantar hipóteses quanto às diferenças nas motivações para cada tipo de consumo. Através de uma amostra de 400 pessoas que já participaram em pelo menos umas destas novas de consumo, foi aplicado um modelo de equação estruturada para mensurar estas diferenças. Os resultados demonstram que os benefícios sociais, ambientais e de conveniência impactam a intenção de consumo de uma forma mais forte na economia compartilhada do que no consumo colaborativo. Já os benefícios econômicos e de prazer mostram um peso igual para ambos modos de consumo. Este estudo contribui para a literatura ao trazer uma clara definição para os novos tipos de consumo, possibilitando ainda entender as diferenças na motivação das pessoas ao participarem de cada uma das duas formas de consumo identificadas neste estudo Constitui também uma importante contribuição gerencial, já que empresas participantes desta nova economia podem melhor entender seus consumidores e se diferenciar, fortalecendo a sua competitividade.
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Mazzante, Elisa. "Engagement on Instagram : emotions and content of picture posts in the luxury market." Master's thesis, 2020. http://hdl.handle.net/10400.14/31286.

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The peculiar public health crisis (Covid-19) we are currently living stresses the importance of digital media, enhancing the fundamental role of these channels in communication and selling activities. In the present work relevance of a continuous customer-brand dialogue established on Instagram is under examination, specifically a particular quantitative measure: the engagement, reflected by liking and commenting on brand posts. The effects of Content Typologies and Emotions on Adjusted Engagement have been analysed, while simultaneously considering Luxury Product Categories identified by the most prominent luxury conglomerate, LVMH, with the purpose to understand the most engaging post characteristics. I studied 610 brand posts from 8 international luxury brands across 4 product categories. I discovered statistically significant differences in Adjusted Engagement for different Content Typologies in the luxury market. In particular, differences in Adjusted Engagement between Content Typologies slightly differed when considering Product Categories, the presence of Faces and Emotions in the post. Unlike results of previous research (Bakhshi et al., 2014), posts showing faces received a statistically significant lower Adjusted Engagement than posts not showing faces. While, in accordance with previous researches, posts showing Emotions captured statistically significant higher Adjusted Engagement than posts with model-like faces (Lewinski et al., 2014). Additionally, Luxury Product Categories experienced statistically significant differences in Adjusted Engagement, in line with past researches studying the engagement of multiple product categories (e.g. De Vries et al., 2012). Social media managers can be guided by my research with regards to deciding which characteristics and/or content typology to place in brand posts.
A crise de saúde pública (Covid-19) que vivemos sublinha a importância dos meios digitais, e o papel destes nas atividades de comunicação e venda. Neste trabalho será analisada a relevância de um diálogo entre clientes e marcas no Instagram, nomeadamente analisando uma medida quantitativa: engagement, refletido pelos gostos/comentários nas publicações. Os efeitos das Tipologias de Conteúdos e Emoções no Engagement Ajustado foram analisados, considerando simultaneamente as Categorias de Produtos de Luxo identificadas pelo conglomerado de luxo, LVMH, de modo a compreender as características mais envolventes das publicações. Estudei 610 publicações de 8 marcas internacionais de luxo em 4 categorias de produtos. Descobri diferenças estatisticamente significativas no Engagement Ajustado para diferentes Tipologias de Conteúdos neste mercado. Especificamente, as diferenças no Engagement Ajustado entre as Tipologias de Conteúdos diferem ligeiramente ao considerar as Categorias de Produtos, a presença de Faces e Emoções na publicação. Ao contrário de pesquisas anteriores (Bakhshi et al., 2014), as publicações com faces receberam um Engagement Ajustado significativamente inferior ao das publicações sem faces. Contudo, em pesquisas anteriores, publicações que mostram Emoções apresentam um Engagement Ajustado mais elevado que publicações com faces semelhantes a modelos (Lewinski et al., 2014). Adicionalmente, as Categorias de Produtos de Luxo registaram diferenças significativas no Engagement Ajustado, em linha com pesquisas anteriores sobre o Engagement de múltiplas categorias de produtos (por exemplo, De Vries et al., 2012). Esta investigação poderá orientar as decisões dos gestores de redes sociais no que respeita às características e/ou tipologia de conteúdos a colocar nas publicações da marca.
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Simões, Ana Rita Ferreira Fernandes. "Using engagement drivers to understand differences in loyalty in the portuguese beauty and hygiene market." Master's thesis, 2020. http://hdl.handle.net/10362/114483.

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Loyalty is essential to create strong brands. As a result, understanding its sources is an advantage to companies. This study suggests that brand engagement is an impactful source of loyalty in the Portuguese beauty and hygiene market. Through a comparative analysis of the top three brands, this study shows that an outstanding engagement requires a balance between both rational and emotional components. Brands that focus on this balance achieve greater levels of loyalty.
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Leite, Maria Leonor Correia Telles Salazar. "Consulting lab with CUF: enhancing patient experience and loyalty through digital engagement." Master's thesis, 2021. http://hdl.handle.net/10362/133435.

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Genova, Christian II Angeles. "The Effect of Smallholder Vegetable Production on Children’s Dietary Quality and Nutritional Outcomes: Evidence from Vietnam." Thesis, 2019. http://hdl.handle.net/2440/123104.

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Children’s undernutrition remains a major health concern in rural communities in northwest Vietnam. Recent studies propose leveraging agriculture to improve children’s dietary quality and nutritional status. Increased vegetable production is a sustainable way to enhance their nutritional status and is a viable economic option to augment farm income, especially in rural communities where agriculture is the main source of livelihood. However, the overall impact of vegetable production in addressing children’s undernutrition remains unexplored. This study presents empirical evidence on the role smallholder vegetable production plays in improving children’s dietary quality and nutritional outcomes using three pathways that link agriculture and nutrition at the household level: 1) direct pathway via consumption of household’s own food production due to lack of markets; and 2) indirect pathways via (a) consumption of diverse food due to market access and/or sales of agricultural produce, and (b) women’s empowerment in agriculture. Data comes from a unique cross-sectional household survey that was collected in 2016, covering 510 households from four districts in northwest Vietnam. Chapter 2 focuses on 653 children aged six months to 17 years old from 298 households. Nine models are estimated using a Poisson Generalised Linear Model and ordinary least squares (OLS) to explore the association of vegetable production diversity, market engagement, and women’s empowerment with the Dietary Diversity Score (DDS) of children and adolescents. The results of this chapter suggest that market access and market participation can significantly improve DDS, especially of schoolchildren and adolescents. For young girls, market access is associated with a significantly higher DDS (by two food groups). Chapter 3 focuses on nutritional outcome measures for children aged six months to five years from 188 households. Nine models are estimated using several estimation strategies for boys and girls: three-stage least squares, OLS, logistic regression, and seemingly unrelated regression to explain variations in several nutritional outcome measures, including height-for-age (HAZ), weight-for-height (WHZ), weight-for-age (WAZ) z-scores, and prevalence of stunting, wasting, and underweight. Results suggest that market participation is an important factor in improving young girls’ HAZ and WHZ, and in reducing the probability of young boys being stunted and underweight. Chapter 4 explores the parental food choice motivations of the 510 households using Exploratory Factor Analysis and two-step cluster analysis. Four distinct food choice factors exist: ‘Natural and healthy’, ‘Familiarity’, ‘Balanced diet’, and ‘Convenience’. Two distinct consumer clusters are identified that are significantly different in household dietary quality, wealth, education, ethnicity, and geographic location: ‘Health-conscious’ households and ‘Pragmatic’ households. Results show the importance of incorporating food choice motivations in future dietary change interventions to ensure that they are tailored to different groups with distinctive motivational factors. Overall, the study finds an indirect association between smallholder vegetable production on dietary quality and nutrition outcomes. The results imply that additional income from selling vegetables allows households to purchase diverse food, which could have a positive impact on the dietary quality and nutritional outcomes of these children. Understanding these associations and parental food choice motivations can help the Government of Vietnam to develop dietary change interventions that, by using a targeted approach, will be more resource-efficient.
Thesis (Ph.D.) -- University of Adelaide, Centre for Global Food and Resources, 2019
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Marques, André Cabral Pinheiro da Costa. "Fan-club relationships: The effect of player transfers on brand love and fan-club engagement." Master's thesis, 2020. http://hdl.handle.net/10071/22163.

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The Player Transfer Market plays a key role on a club’s financial and sports performance. Additionally, the total transfer fees have been growing exponentially in the past years and becoming even more important for football clubs’ business models. But what do fans think and feel about this? This research work adapts the marketing concept of Consumer-Brand relationships which have been studied through several fields, to Fan-Club relationships. This type of relationships was studied in the past yet, no research included the Player Transfer Market as an important phenom that can possibly affect this relationship. Therefore, a conceptual framework including this phenom was developed around main concepts like Brand Love and Fan-Club Engagement as well as its antecedents and outcomes picturing a Fan-Club relationship model. A questionnaire shared among online football communities was performed gathering 452 respondents. It was found that the Players Transfer Market has a positive influence both on Brand Love and Fan-Club Engagement. This influence concerns the emotions generated during these specific times of the year. Yet, the Past Transfers’ quality and value perception do not influence the extent to which a fan loves more his club or not. This study presents some managerial recommendations on how football clubs should take advantage of this phenom to engage with their fans during these special times of the year, as well as academic implications, limitations and future directions of research.
O Mercado de Transferências de Jogadores tem um papel chave na performance financeira e desportiva de um clube de futebol. Em adicional, os valores de transferências têm aumentado exponencialmente nos últimos anos tendo-se tornado ainda mais importante para os modelos de negócio dos clubes. Mas o que pensam e sentem os fãs? Esta dissertação adapta o conceito de Relação Consumidor-Marca que tem sido estudado em vários setores para Relação Fã-Clube. Estes tipos de relações foram estudados no passado, mas nunca incluíram o Mercado de Transferências como um importante fenómeno que pode ser influenciador das mesmas. Assim sendo, um modelo conceptual que inclui este fenómeno foi desenvolvido à volta de conceitos principais como Amor à Marca e Compromisso Fã-Clube assim como os seus antecedentes e consequências, formando um modelo de relação Fã-Clube. Um questionário foi partilhado através de comunidades de futebol online que reuniu 452 respostas. Foi descoberto que o Mercado de Transferências tem de facto um efeito positivo no Amor à Marca e Compromisso Fã-Clube. Esta influência baseia-se nas emoções geradas durante estas fases específicas do ano. Contudo, a perceção de qualidade e valor de transferências passadas não influenciam o quanto um fã ama mais ou menos o seu clube, tal como o seu compromisso para com o mesmo. Esta dissertação apresenta recomendações de como os clubes de futebol devem atuar nestas fases para tirar partido melhor deste fenómeno e fortalecer o compromisso dos fãs, assim como implicações académicas, limitações e futuras direções de estudo.
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Negrão, Maria Beatriz Miranda Peres. "Barclaycard: A Go-To Brand for Payments and Lending in the Iberian Peninsula: Strategies of Portfolio Optimization in the Portuguese Market and New Customer Engagement in Spain." Master's thesis, 2015. http://hdl.handle.net/10362/20590.

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CEMS
The CEMS-MIM Business Project carried in partnership with Barclaycard implied the creation of strategies to increase the customer database value, which highly depends on consumer loyalty levels and new customer acquisition rate. In a first stage, the current competition was assessed. Secondly, by studying consumers’ preferences through the creation of two distinct surveys, it was possible to derive the main priorities for Barclaycard’s product portfolio development. Generally, customers highly value immediate benefits and financial benefits. Therefore, Barclaycard is advised to implement cashback, Email/ SMS alerts, and keep flexible repayment conditions, in order to achieve its goals.
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Pereira, António Maria Castel-Branco Falcão Simões. "Consulting project with Cuf." Master's thesis, 2021. http://hdl.handle.net/10362/122967.

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The following report contemplates a thorough analysis over the market of remote digital services and digital health care trends. The underlying goal of the work project is to understand how digital transformation can increase patient-provider proximity relationship and, as a result, improve clinical outcome, by setting up a platform-based health care ecosystem enabling the navigation across digital and physical care touch points. The final recommendation outlines a structure for CUF Digital across four digital dimensions–transactional, engagement, remote care delivery and health plans-deep-diving in to which products and services could support each proposed level.
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Sousa, Miguel Alexandre Xavier de. "Consulting project with Cuf: enabling care integration through a digital ecosystem." Master's thesis, 2021. http://hdl.handle.net/10362/123987.

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Costa, Sara Vieira Dos Santos. "Consulting project with CUF - disrupting traditional care through a digital value-based approach." Master's thesis, 2021. http://hdl.handle.net/10362/127697.

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Vojteková, Zuzana. "Občanská participace žen, které nakupují eticky." Master's thesis, 2018. http://www.nusl.cz/ntk/nusl-388548.

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The diploma thesis focuses on ethical consumerism and its impact on the civic engagement of young women. Ethical consumerism, which includes, for example, boycott and buycott of products and services, is gaining momentum in the downfall of formal civic engagement. Citizens move to the market where they apply their ethical principles of noneconomic character. Their consumer choices are motivated by publicly beneficial motives. The theoretical part of the diploma thesis defines both civic society and its civic participation, and ethical consumerism. The theory of ethical consumerism addresses the definitions of basic concepts, the change in the political climate, which has allowed the expansion of ethical consumerism and the gender aspect of this phenomenon. The research focuses specifically on young women who live in Prague and regularly shop ethically, and their participation in civic engagement before and after becoming ethical consumers. From the data gathered, it was found out upon which products the informants exercised their ethical consumption, the representation of socio-economical, environmental and political motives and how they formally and informally engage in civil society. Choosing products is just like casting a vote. The consumer choice gives citizens a sense of who they are, it is...
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48

Sequeira, Ricardo Leal Ribeiro Neves. "The optimal consumer : targeting the right consumers to meet." Master's thesis, 2016. http://hdl.handle.net/10400.14/20057.

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Abstract:
The present dissertation provides an overview of relevant marketing topics as targeting, competitive advantage and its influence in the firm’s ability to outperform its competitors through analyzing the case study of PharmAssistant, a Portuguese startup that is developing patient engagement solutions to undermine the non-adherence to complex medication regimes. The company developed a smart pill dispenser and a mobile app, thus operating in the digital health market, and now the CEO is having doubts deciding the most efficient path to commercialize its products: should we continue targeting patient with at least one chronic disease or should we target business that can benefit in selling the products. The dissertation uses marketing research to collect information about the company, market, consumers and competitors. Hence, the implications of the findings for the selection of the most desirable target are discuss.
A presente dissertação oferece uma visão geral de tópicos relevantes de marketing como targeting, vantagem competitiva e a sua influência na capacidade de uma empresa superar os seus competidores através da análise do caso de estudo da PharmAssistant, uma startup portuguesa que está a desenvolver soluções que envolvam o paciente, para debilitar a não adesão a regimes complexos de medicação. A empresa desenvolveu uma caixa de comprimidos inteligente e uma aplicação de telemóvel, deste modo opera no mercado de saúde digital. Actualmente o CEO apresenta dúvidas para decidir qual o caminho mais eficiente para comercializar os seus produtos: devemos continuar a ter como alvo pacientes com no mínimo uma doença crónica ou devemos ter como alvo empresas que beneficiem com a venda dos produtos. A dissertação usa pesquisas de mercado para recolher informação sobre a empresa, o mercados, os consumidores e os competidores. Consequentemente, as implicações dos resultados para a escolha do alvo mais desejável são discutidas.
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49

Oliveira, Maria Francisca Lopes Pinto de Figueiredo. "In-store services: understanding the competitive landscape in Europe." Master's thesis, 2016. http://hdl.handle.net/10362/20545.

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CEMS
Private labels have changed the landscape of the retail industry, either in terms of customers’ preferences, retailers’ business models, manufacturers, and their relationships. Europe has been considered a successful market regarding the penetration of store brands, which questions whether Daymon Worldwide, whose core business is the strategic development and branding of private labels, is able to add value to this continent. In this paper, the in-store environment of Portuguese and Spanish retailers is analyzed, as well as execution and customer engagement services being offered in the market, to develop six go-to-market strategies that two business units (SAS and Interaction) could include in their portfolio as a first step for Daymon to prove its competencies and penetrate Europe.
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50

Benatia, David. "Essays in econometrics and energy markets." Thèse, 2018. http://hdl.handle.net/1866/21168.

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