Relevant bibliographies by topics / Market engagement

Academic literature on the topic 'Market engagement'

Author: Grafiati
Published: 10 December 2022
Last updated: 29 January 2023

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Journal articles on the topic "Market engagement"

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Walton, Abram L. J., Brian Glassman, and Darrel L. Sandall. "Increasing innovation through engagement." International Journal of Innovation Science 8, no. 4 (December 5, 2016): 293–310. http://dx.doi.org/10.1108/ijis-10-2016-0044.

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Purpose This paper aims to investigate the phenomenology behind how an idea stock market created employee engagement of 80 per cent+ within the largest telecom company in Portugal. More importantly, this case study investigates the results created using this system, and whether the “investment/betting” process yielded successful and replicable results. Design/methodology/approach This critical review took the form of an exploratory-grounded theory study. Initial conversations led to creation of questionnaires regarding the internal workings of Sonaecom’s idea market, implementation methods, incentive structures, necessary cultural adjustments, system outcomes and topics related to idea screening, types of users, herd behavior, idea storage, diffusion, implementation and perceptions of the idea market and its success. Findings The idea market produced engagement outcomes nearly twice that of standard industry engagement methodologies and showed promise for increasing corporate innovation outcomes. Research limitations/implications This study was limited to a single idea market within one company. As such, the conclusions from the study are limited in their generalizability to other companies implementing idea markets. Practical implications Because the challenges faced by Sonaecom are the same challenges faced by any company implementing an idea market, the findings from the study have important practical implications for any organization implementing an idea market. Social implications There are behavioral, psychological and leadership implications for organizations implementing an idea market. Originality/value Based on a thorough literature review, no other study has been made of Sonaecom’s Idea Market system, nor has a study of this depth and breadth been completed with any idea market system. The findings of the study have broad implications for any organization seeking to implement an idea management system.
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Brooks, Victoria. "Exploitation to Engagement." International Journal of Market Research 45, no. 3 (May 2003): 1–14. http://dx.doi.org/10.1177/147078530304500303.

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This paper uses a case study of an advertising campaign for a basketball brand to argue that applying a holistic involvement model to all participants in the marketing process produces the best results when targeting niche markets. This paper was winner of the Best Presentation award at the 2003 Market Research Society conference.
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Hollebeek, Linda D., Norberto Muniz-Martinez, Moira Clark, Agne Simanaviciute, and Neda Letukyte. "Customer Engagement in Emerging Markets: Framework and Propositions." Organizations and Markets in Emerging Economies 13, no. 2 (December 22, 2022): 284–99. http://dx.doi.org/10.15388/omee.2022.13.80.

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Emerging markets are a major contributor to global GDP, thus offering a primary source for economic growth. However, despite these acclaimed benefits, little remains known regarding customer engagement (i.e., a customer’s resource investment in his/her brand interactions) in emerging markets, thus exposing a pertinent literature-based gap. The development of enhanced insight into customer engagement dynamics in emerging (vs. developed) markets is important, given the idiosyncrasies characterizing these markets (e.g., chronic resource shortages, inadequate infrastructure), thus warranting the undertaking of further research in this integrative area. In response to this gap, this paper develops a framework and an associated set of Propositions of emerging market-based customer engagement, by drawing on Sheth’s (2011) emerging market hallmarks. Specifically, our Propositions postulate that the emerging market tenets of socio-political governance, inadequate infrastructure, market heterogeneity, chronic resource shortages, and unbranded competition uniquely affect emerging market-based customer engagement. We conclude by discussing our findings and by outlining key implications that arise from our analyses.
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Cetina, Karin Knorr, and Urs Bruegger. "Traders’ Engagement with Markets." Theory, Culture & Society 19, no. 5-6 (December 2002): 161–85. http://dx.doi.org/10.1177/026327602761899200.

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This article focuses upon the construction of wants and the embodying of the market in the work routines of workers on the Swiss foreign exchange market. The authors are particularly concerned with the role of the computer screen within the establishment of postsocial relations around a sense of embodied lack. The screen does not provide access to the market but is the market as an exteriorized assemblage of practices brought together in one place. The screen is the (ontologically liquid) market rather than its representation into which traders immerse themselves. Traders engage with this market in their daily work practices through a constructed sense of lack that requires them to act passionately within the market in order to satisfy the self understood as a structure of wanting. While Knorr Cetina and Bruegger draw on a Lacanian understanding of the self as lack, rather than focus on the formation of direct human social relations around this issue, they look instead at the materiality of lack and its position within the postsocial relations constituted through trading online in the foreign exchange market. Desire is constituted and realized here through the object of the computer screen rather than with other people directly. In this way relations between persons are mediated by real objects that constitute persons virtually.
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Fehrer, Julia A., Jodie Conduit, Carolin Plewa, Loic Pengtao Li, Elina Jaakkola, and Matthew Alexander. "Market shaping dynamics: interplay of actor engagement and institutional work." Journal of Business & Industrial Marketing 35, no. 9 (September 24, 2020): 1425–39. http://dx.doi.org/10.1108/jbim-03-2019-0131.

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Purpose Combining institutional work and actor engagement (AE) literature, this paper aims to elucidate how the collective action of market shaping occurs through the interplay between market shapers’ institutional work and engagement of other market actors. While markets are shaped by actors’ purposive actions and recent literature notes the need to also mobilize AE, the underlying process remains nebulous. Design/methodology/approach This paper is conceptual but supported by an illustrative case study: the Winding Tree. This blockchain-based, decentralized travel marketplace shapes a market by decoupling existing resource linkages, creating new ones and stabilizing others through a dynamic, iterative process between the market shaper’s institutional work and others’ AE. Findings The paper develops a dynamic, iterative framework of market shaping through increased resource density, revealing the interplay between seven types of market shapers’ institutional work distilled from the literature and changes in other market actors’ engagement dispositions, behaviors and the diffusion of AE through the market. Originality/value This research contributes to the emergent market shaping and market innovation literature by illustrating how the engagement of market actors is a fundamental means of market shaping. Specifically, it advances understanding of how market shapers’ institutional work leads to new resource linkages and higher resource density in emergent market systems through AE. The resultant framework offers an original, critical foundation for future market shaping research.
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Changwony, Frederick K., Kevin Campbell, and Isaac T. Tabner. "Social Engagement and Stock Market Participation*." Review of Finance 19, no. 1 (January 31, 2014): 317–66. http://dx.doi.org/10.1093/rof/rft059.

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Hadcroft, Philip, and Denise Jarratt. "Market Orientation: An Iterative Process of Customer and Market Engagement." Journal of Business-to-Business Marketing 14, no. 3 (August 8, 2007): 21–57. http://dx.doi.org/10.1300/j033v14n03_02.

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Kleinaltenkamp, Michael, Jodie Conduit, Carolin Plewa, Ingo Oswald Karpen, and Elina Jaakkola. "Engagement-driven institutionalization in market shaping: Synchronizing and stabilizing collective engagement." Industrial Marketing Management 99 (November 2021): 69–78. http://dx.doi.org/10.1016/j.indmarman.2021.09.010.

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Haughton, Graham. "Market Making: Internationalisation and Global Water Markets." Environment and Planning A: Economy and Space 34, no. 5 (May 2002): 791–807. http://dx.doi.org/10.1068/a3426.

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The author examines the rapidly expanding market for private sector management of water systems. He explores the ways in which markets are being constructed, focusing on the role of international bodies—especially multilateral bodies such as the World Bank—in promoting various forms of private sector engagement. Arguing that market making is not politically neutral, he examines how the World Bank sets out to influence national governments in how they run their water-management systems, in the process highlighting alternative visions for community-based systems.
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Eshleman, John Daniel, and Bradley P. Lawson. "Audit Market Structure and Audit Pricing." Accounting Horizons 31, no. 1 (September 1, 2016): 57–81. http://dx.doi.org/10.2308/acch-51603.

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SYNOPSIS Extant literature finds mixed evidence on the association between audit market concentration and audit fees. We re-examine this issue using a large sample of U.S. audit clients covering 90 metropolitan statistical areas (MSAs) spanning 2000–2013. We find that audit market concentration is associated with significantly higher audit fees, consistent with the concerns of regulators and managers. We also find that increases in audit market concentration are associated with fewer initial engagement fee discounts (i.e., reduced lowballing), particularly for non-Big 4 clients. We reconcile our findings with those of prior research and find that our divergent findings are attributable to controls for MSA fixed effects. In supplemental analyses, we find that audit market concentration is associated with higher audit quality. We also find that concentration is associated with higher audit quality for first-year engagements, but only if the auditor does not lowball on the engagement. Our results are relevant to the ongoing debate regarding the consequences of increased concentration within the U.S. audit market (GAO 2003, 2008). JEL Classifications: M41; M42; L13.
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Dissertations / Theses on the topic "Market engagement"

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Higgins, Matthew. "Moral engagement : critical theory, ethics and marketing." Thesis, Keele University, 2001. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.368979.

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Guo, Yunyan. "Mandatory Audit Engagement Partner Signature, Audit Quality and Market Perception: Evidence from UK." Thesis, The University of Arizona, 2012. http://hdl.handle.net/10150/243960.

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U.S. standard setters are considering mandating individual audit engagement partners to sign their name on the audit opinion, in the hope that such a mandate would help investors and improve audit quality. However, it is unclear whether such a mandate would improve audit quality without an increase in audit partner’s legal liability and how the market would react to such a mandate. In this paper, we examine both market perception and audit quality effects of mandatory audit partner signature in the United Kingdom, a country has similar legal and accounting environment as U.S. with no tradition of partner signatures. By comparing multiple measures of audit quality prior and after the adoption of mandatory audit partner signature, we are unable to detect any material change in audit quality. Also, there is no evidence showing that the market reacts positively to the policy change.
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Chipangamate, Nelson Solan. "The process of constructing and maintaining a social licence to operate in a developing market." Thesis, University of Pretoria, 2020. http://hdl.handle.net/2263/79766.

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The aim of this thesis is to demonstrate how a subsidiary of a multi-national corporation (MNC) achieved a social licence, in a Sub-Saharan host country undergoing agrarian transformation. Several foreign companies lost their land to communities in the wake of land conflicts between the legal owners and surrounding communities. However, this is a case of one of a few big landowners that have survived and continued to operate, without suffering substantial vandalism from communities. The study argues this to be an instrumental case of achieving and maintaining a social licence in a context characterised by heighted resource nationalism sentiments. Extant literature acknowledges that communities’ expectations are rising, rendering a legal licence insufficient. Emphasis is on the need for firms reliant on finite natural resources, such as land, to seek a social licence from communities. Yet, the processes through which such a licence could be achieved and maintained are little understood. The social licence is conceptually and theoretically underdeveloped. Anchoring on legitimacy theory, this study looks across two literatures on social licence and corporate community engagement. It empirically demonstrates how and under what conditions corporate community engagement processes deliver phases of a social licence. An embedded case study is utilised to capture processes from the perspective of both the firm and the community. The study advances theory of social licence by exploring the processes of an instrumental firm in an understudied but critical agriculture industry. The study identified transactional, transitional and transformational engagement processes, as essential in building legitimacy and trust which are the basis of dynamic phases of social licence. The researcher proposes three new constructs: context specific community expectations, engagement legitimacy, and corporate community visibility, to advance scholarship on social licencing processes. The study distinguishes firm legitimacy from engagement legitimacy. This paves way for future studies to further develop these concepts in social licence process research. Managers in agriculture and other extractive firms will use the theory built from this study to understand how they can achieve social licence at various levels, thereby mitigating the high social risk associated with losing a social licence.
Thesis (DPhil)--University of Pretoria, 2020.
Gordon Institute of Business Science (GIBS)
DPhil
Unrestricted
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Franklin, Michael. "The assemblage of Digital Engagement Metrics as a market device : the case of independent film." Thesis, University of St Andrews, 2016. http://hdl.handle.net/10023/8249.

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Digital technology has radically disrupted the established ways of organising the film industry. However, digital initiatives such as marketing and distribution strategies involving social media and online distribution have also provided means through which filmmakers manage this environment. I investigate the role of the digital data involved, which I term Digital Engagement Metrics (DEMs), in market reconfiguration. Through exploratory, longitudinal case study of market construction for independent films, the thesis articulates the interdependent combination of attributes that co-constitute DEMs' highly mobile, and multifaceted valuation capacities, and develops a conceptualisation of their role as a market device. I engage with the literature of translation, calculation, and the performativity and materiality of markets. I then develop an approach for tracing market activity to understand the interaction of networked agencies that shape the arrangement of economic transactions. My analysis is delivered in three empirical chapters, which provide rare data on the emergent digital practice of a film production company. I chart the progressive establishment of DEMs' role in the hybridisation of established market attachment frameworks, and the instantiation of new modes of coordinating market actors. I conclude that the dynamic assembly, content and distributed architecture of market arrangements involving DEMs simultaneously shape the product and enable its calculation. In addition to extending the reach of market studies into a new empirical field, I make a number of contributions to the theoretical literature. My findings bring two coordinating kinds of performativity into focus. These are the creation of felicitous conditions required to mobilise DEMs as an organisational concept, and the digital materialisation of the audience both as the market, and as a qualified property of the market object. Reading DEMs through the market devices lens renders previously hidden modes of calculation visible, and this has implications for developing assemblage-oriented research in the creative industries.
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WANG, XUAN, and DAPHNE SAMIOS. "Consumer Engagement on Social Media : A Cross-Market Study About Consumer Behaviour Related To Sportswear Industry Online." Thesis, Högskolan i Borås, Institutionen Textilhögskolan, 2014. http://urn.kb.se/resolve?urn=urn:nbn:se:hb:diva-18007.

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This research aims to describe and analysis consumer behaviour and engagement on Social Media regarding the three following categories: sportswear products, sportswear brands, and lifestyle related to sports, in three different markets: Brazil, China and Sweden. This research has conducted a quantitative approach through an online survey with 363 valid responses. This research contributes to previous studies of consumer engagement on Social Media, with a highlight of how the engagement is performed differently regarding products, brands and lifestyle and how it varies among markets. It also helps the sportswear industry to develop marketing strategies on Social Media according to consumer engagement patterns in different markets.
Program: Textile Management, Fashion Management
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Mansi, Kamel Mahmoud Saleh. "Socio-economic and cultural obstacles to ethnic minority women's engagement in economic activity : a case study of Yemeni women in the UK." Thesis, University of Manchester, 2005. https://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.673819.

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Amalia, Fitri. "Implementation of XBRL in the Indonesian capital market: An institutional logics perspective." Thesis, Queensland University of Technology, 2021. https://eprints.qut.edu.au/213154/1/Fitri_Amalia_Thesis.pdf.

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This study examines the implementation of eXtensible Business Reporting Language (XBRL) in the Indonesian capital market. Using a qualitative method and drawing on the institutional logics perspective, this study gathers the perspectives of regulators, preparers and users to conduct multiple-level analyses of the field and organisational-level logics of XBRL reporting practices. The findings contribute to providing a multi-level approach to analysing the dynamics of organisational responses towards a mandated XBRL filing requirement. Further, this study demonstrates the importance of logics synchronisation, bridging, and embedding mechanisms that influence XBRL filing, reporting practices, and the use and usability of XBRL reports.
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Haglund, Veronica, and Carl Liljefors. "Public-private partnerships as a strategy for successful expansion in emerging markets? : A case study of the motives, means and outcomes of Swedish MNEs engagement in public-private partnerships in emerging markets." Thesis, Uppsala universitet, Företagsekonomiska institutionen, 2014. http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-227026.

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While both the concept of Private-Public Partnerships and the research on the topic is not new, PPPs from a market expansion perspective has not been covered to any notable extent, something this thesis aims to rectify. With the importance of relationships in business in emerging markets, the Institutional Network Approach serves as the backdrop for the study, highlighting the interplay between MNE and surrounding institutions. Through three case studies of Swedish MNEs active in PPP-projects in emerging markets, the aim is to develop a model suitable for analyzing MNE engagements in PPP-projects, but also to see if the gains from PPP engagements can constitute a feasible emerging market expansion tool.   The outcome of the study revealed that the studied MNEs primarily sought legitimacy and credibility in their projects, goals which according to MNEs also were acquired, and that the new model to a large extent captured aspects that were identified as important in the firms’ reports from the projects. It was concluded that in order for the PPP to serve as reliable market expansion tool, the firm has to be of MNE-size in terms of resources and ambitions, because smaller firms would struggle to be awarded, or handle, PPP-projects of this size. Previously stated credibility and legitimacy (from the CSR-aspects of the PPP), as well as the long-term collaboration resulting in solid relationships between MNE and institutions, are other benefits.
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Ferreira, André Filipe Mendes. "Gamification: um novo paradigma de criação de valor no mass market." Master's thesis, Universidade de Aveiro, 2015. http://hdl.handle.net/10773/16300.

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Mestrado em Gestão
A gamificação consiste na utilização de elementos de jogos e técnicas de design em contextos da vida real. Este estudo procura compreender os benefícios que podem advir para as marcas através da utilização de técnicas de gamificação, no que respeita ao desenvolvimento de experiências e relacionamentos com as marcas e com o seu mercado-alvo. Nesta linha de pensamento, esta abordagem agrega valor tanto para os clientes e utilizadores da gamificação, como também para as organizações ao aumentar o engagement dos mesmos. Este estudo investigou ainda sobre as principais motivações e expectativas criadas pelo mercado perante o fenómeno da gamificação, bem como as diferentes estratégias para estimular, promover e influenciar os grupos e pares dos participantes na adesão a esta abordagem, com o intuito de obter o seu engagement e melhorar a experiência e relacionamento dos mesmos com a marca. Dada a natureza exploratória do estudo foram conduzidas sete entrevistas semiestruturadas junto de gestores e profissionais de marketing e dois grupos de discussão com o propósito de recolher informação primária sobre as perceções e motivações dos consumidores. O estudo qualitativo serviu de base para a realização do estudo II, de natureza quantitativa, que teve como propósito tanto a criação de duas escalas que visam a mensuração das experiências de gamificação e influência dos grupos e pares em experiências de gamificação, como o teste e validação hipóteses de estudo. Os resultados sugerem que os clientes procuram diversão, entretenimento, competição, novidades constantes e primordialmente experiências únicas e personalizadas que promovem as experiências com as marcas. A gamificação surge assim como uma ferramenta que oferece todos estes benefícios e fomenta relacionamentos e promove o engagement entre a marca e os seus adeptos. Os resultados também revelaram que setores de produtos de maior envolvimento e marcas com algum prestígio são os mais propícios para a implementação de abordagens gamificadas e que os elementos do jogo assumem um papel fundamental para impulsionar a adesão à gamificação e gerar buzz marketing nomeadamente nas Redes Sociais.
The gamification consists in the use of game elements and design techniques in real-life contexts. Study is aimed at understanding the benefits that may accrue for both consumers and brands when gamified techniques are used in the development of brand Experiences and brand relationships. This study also explores the main motivations and expectations behind the involvement in gamified experiences from a consumer point of view; as well as the different strategies to stimulate and influence the engagement of Social Networks users in gamified systems, improving customer experience and relationship with the brand. Iniatially a study I was developed. Given the exploratory nature of study I, seven managers and marketing professionals were interviewed through semistructured interviews, and two focus groups were performed with the purpose of collecting primary information on consumers’ perceptions and motivations. The qualitative study was performed in order to provide a basis for the realization of the study II (quantitative study). This consists, initially, in the creation of two scales aimed at measuring the gamification of experiences and the influence of groups and peers in gamification experiences; in a second phase it aims to test and validate the study hypothesis. Results indicate that consumers seek fun, entertainment, competition, constant novelties and primarily personalized experiences in gamified experiences. Hence, Gamification emerges as a marketing tool that help managers in the process of driving valuable brand experiences and relationships with their consumers. Findings suggest that high involvement products and prestige brands are the most appropriate to the implementation of gamified systems. Moreover, the game elements have a key role in boosting adherence to gamification and in generating buzz, particularly in social networks. Further study implications are presented.
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Kasim, R. "Identifying skills needs for improving the engagement of the communities in the housing market renewal process : a case study of neighbourhood facilities in Northwest England." Thesis, University of Salford, 2007. http://usir.salford.ac.uk/14895/.

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In the late 1990s, several areas in Northwest of England were identified as suffering from social and economic deprivations with low housing demand, abandoned neighbourhoods, where local people and services have moved out. To address these problems, the HMR initiative was introduced by the Department of Communities and Local Government in 2003. Nine Pathfinders supported by the HMR Funds were established aimed at rebuilding communities through creating places where people want to live and work for the present and for future generations. This puts local communities at a centre of the programme and they should act themselves as agents for HMR. The Government has recognised that community engagement is vital to the success of the HMR process. What little written guidance is available from the Government for community engagement in the HMR process is inaccessible or unused in HMR. However, the local protests on the way that the HMR is being delivered suggest that local communities are not fully engaged, and highlights that the Pathfinders need the necessary skills for improving the engagement with local communities in the HMR process. The Egan report (which is further supported by the professionals in built environment) has recognised the need for considering new skills and ways of working in delivering sustainable communities. However, the report does not specifically address how these skills need to be allocated among different stakeholders. It also fails to describe the skills necessary to improve engagement with the communities. This study aims to critically appraise Government policies for community engagement practice in the HMR process, and investigate the skills needed for attaining the full level of community engagement in the HMR process. It explores the roles of key stakeholders and their levels of involvement in the community engagement process; barriers for attaining the full' level of community engagement; and the stakeholders' expectations from the engagement process that leads to the skills needs for improving the engagement of communities. The study applies qualitative research within a nested research methodology with two phases of case study design (an exploratory study at Elevate East Lancashire Pathfinder, Blackburn Borough Council and Bank Top; and a detailed case study in Bank Top, Blackburn). Rigorous data collection and analysis using Nvivo is employed. Research findings from the exploratory study confirm that local communities were poorly engaged in the HMR process. This stimulated a definition of the research questions. A framework for identifying the skills needed for attaining the full level of community engagement was further developed and applied for a new play area in Bank Top. Findings from the case study identify the skills needed for attaining the full level of community engagement in the HMR process aimed at consulting young people and show some engagement, but this did not really empower the community. This study generates new knowledge about the skills needs for attaining the full level of community engagement in the HMR process. This study also offers a methodological contribution that could be applied to a similar study for different community groups and different Pathfinder areas.
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Books on the topic "Market engagement"

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Husain, Zakir. Active Ageing and Labour Market Engagement. Singapore: Springer Singapore, 2020. http://dx.doi.org/10.1007/978-981-15-0583-6.

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Igrok, L. A. Rules of engagement: Beating the odds in FOREX trading. Los Angeles: Igrok Trading International, 2003.

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Paul, Convery, and Great Britain. Department for Work and Pensions., eds. Employer engagement and the London labour market: A report of research carried out on behalf of the Department for Work and Pensions. Leeds: Corporate Document Services for the Department for Work and Pensions, 2003.

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Harris, Beider, ed. Neighbourhood renewal & housing markets: Community engagement in the US & UK. Boston: Blackwell Pub., 2007.

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Baldi, Massimo, and Fabrizio Desideri, eds. Paul Celan. Florence: Firenze University Press, 2008. http://dx.doi.org/10.36253/978-88-8453-792-8.

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Poetry as a "philosophical frontier" is the concept focused in this book on the poetry of Paul Celan. It is not precipitate to consider that the peculiarity of Celan's poetry and its reception lies in the persistent and ongoing interest displayed by philosophical criticism. Adopting an inclusive formula that goes beyond the mere notion of a "philosophical space", Massimo Baldi and Fabrizio Desideri aim to bring together readings and interpretative theories that are significantly diverse, albeit marked by the common intention of focusing the radical singularity of Celan's writing. All the essays presented here effectively reveal an attention to that engagement inherent in the letter of the poetic dictate, in the pungency of its inscription, which we must respect and listen to if we wish to understand Celan.
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Clennon, Ornette D. Urban Dialectics, the Market and Youth Engagement. Nova Science Publishers, Incorporated, 2015.

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Ingold, Jo, and Patrick McGurk. Employer Engagement: Making Active Labour Market Policies Work. Bristol University Press, 2023.

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Husain, Zakir. Active Ageing and Labour Market Engagement: Evidence from Eastern India. Springer, 2020.

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Husain, Zakir. Active Ageing and Labour Market Engagement: Evidence from Eastern India. Springer, 2019.

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Bramley, Corinna, and Morrison Keith. Student Engagement, Higher Education, and Social Justice: Beyond Neoliberalism and the Market. Taylor & Francis Group, 2022.

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Book chapters on the topic "Market engagement"

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Guo-Brennan, Michael. "Creating a Market for Education." In Community Engagement for Better Schools, 265–82. Cham: Springer International Publishing, 2020. http://dx.doi.org/10.1007/978-3-030-54038-8_14.

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Randle, Melanie, and Sara Dolnicar. "Increasing Civic Engagement Through Market Segmentation." In Segmentation in Social Marketing, 129–42. Singapore: Springer Singapore, 2016. http://dx.doi.org/10.1007/978-981-10-1835-0_9.

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Lykkesfeldt, Poul, and Laurits Louis Kjaergaard. "Shareholder Engagement and Monitoring Market Activity." In Investor Relations and ESG Reporting in a Regulatory Perspective, 227–29. Cham: Springer International Publishing, 2022. http://dx.doi.org/10.1007/978-3-031-05800-4_27.

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Husain, Zakir. "Prolonging of Life Cycle and Its Implications." In Active Ageing and Labour Market Engagement, 1–23. Singapore: Springer Singapore, 2019. http://dx.doi.org/10.1007/978-981-15-0583-6_1.

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Husain, Zakir. "Positive Implications of Ageing for Indian Families: Aged as an Asset." In Active Ageing and Labour Market Engagement, 25–39. Singapore: Springer Singapore, 2019. http://dx.doi.org/10.1007/978-981-15-0583-6_2.

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Husain, Zakir. "Sample Profile." In Active Ageing and Labour Market Engagement, 41–49. Singapore: Springer Singapore, 2019. http://dx.doi.org/10.1007/978-981-15-0583-6_3.

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Husain, Zakir. "Economic Contribution of the Aged: A National Profile." In Active Ageing and Labour Market Engagement, 51–92. Singapore: Springer Singapore, 2019. http://dx.doi.org/10.1007/978-981-15-0583-6_4.

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Husain, Zakir. "Economic Contribution of the Aged: A Regional Profile." In Active Ageing and Labour Market Engagement, 93–111. Singapore: Springer Singapore, 2019. http://dx.doi.org/10.1007/978-981-15-0583-6_5.

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Husain, Zakir. "Daily Life of the Aged: An Analysis of Time-Use Diaries." In Active Ageing and Labour Market Engagement, 113–28. Singapore: Springer Singapore, 2019. http://dx.doi.org/10.1007/978-981-15-0583-6_6.

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Husain, Zakir. "Conclusion." In Active Ageing and Labour Market Engagement, 129–45. Singapore: Springer Singapore, 2019. http://dx.doi.org/10.1007/978-981-15-0583-6_7.

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Conference papers on the topic "Market engagement"

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Wahyuni, Ni Made, I. Made Sara, and Ida Ayu Sri Meitri. "The Relationships Between Market Orientation, Customer Engagement, and Innovation Performance Of Manufacturing Smes." In Proceedings of the 2nd Warmadewa Research and Development Seminar (WARDS), 27 June 2019, Denpasar-Bali, Indonesia. EAI, 2020. http://dx.doi.org/10.4108/eai.13-12-2019.2298313.

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Jadán-Guerrero, Janio, and Voroshilov Hern. "3D virtual learning environments to reinforce stock market competences." In 8th International Conference on Human Interaction and Emerging Technologies. AHFE International, 2022. http://dx.doi.org/10.54941/ahfe1002782.

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One of the major interests of higher education institutions is the creation of transformative methods that favor the instructional process, where students participate in their academic training through the generation of dynamic and open areas of interaction. This study describes the development of a strategy to understand the stock market with the application of technological tools based on 3D virtual environments. These environments known as Metaverses are immersive platforms that create experiences in an extended reality. The strategy consisted of designing and building a virtual learning environment on the Second Life platform to strengthen students' stock market skills. The instructional design was developed with the ADDIE (Analysis, Design, Development, Implementation and Evaluation) methodology focused on five themes: The world financial system, capital markets, products traded on the stock exchange, stock market indexes and famous cases in stock markets. The proposal was evaluated with 73 students of business administration career of a private university in Ecuador. According to the statistical information, 56% of the students have not used a metaverse before, 56% have not even practiced in real environments or simulators to learn the dynamics of the stock markets, 85% have not interacted with an avatar in cyberspace before, 78% consider the use of interactive spaces interesting, 79% were motivated to participate in 3D virtual environment strategies, 95% of students were engagement with active methodologies, 97% support the continuation of classes in the Second Life platform and 100% mention that it is necessary to create metaverses that allow them to interact and learn in a better way. The implementation of virtual worlds in e-learning platforms reinforces knowledge and management skills in the stock market
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Gat, Edi Abdurahman, and Stephanus Remond Waworuntu. "Contribution of information technology through consumer engagement to improve market growth of credit union." In 2017 5th International Conference on Cyber and IT Service Management (CITSM). IEEE, 2017. http://dx.doi.org/10.1109/citsm.2017.8089259.

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Bannò, Mariasole, and Giorgia Maria D'Allura. "Art-based methods: Theatre Teaches and Business Theatre." In Fifth International Conference on Higher Education Advances. Valencia: Universitat Politècnica València, 2019. http://dx.doi.org/10.4995/head19.2019.9249.

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The paper aims to investigate the use of arts in teaching, specifically the art of theater, to provide the new skills searched from the job market. Our work compares the two experiences of the Theatre Teaches performed at University of Brescia and of Business Theatre at University of Catania. The idea of the paper is based on the scientific collaboration among the two co-authors involved, during the last 10 years, on the development of innovative method of teaching focused on non- technical skills. After depicting the incumbent needs of non-technical skills searched from the job market, the comparison on the use of theatre in the two Universities highlighted how both methods support the development of relational, cognitive and managerial soft skills, even if in a different way: when using Theatre Teaches the major skills concern the cognitive ones, while when using Business Theatre the major skills concern the relational ones. Furthermore, it emerges that Theatre Teaches is more effective with cognitive engagement while Business Theatre with emotional engagement. Both are effective in the behavioral engagement (i.e. physical participation in an activity), which emerges as the distinctive characteristic of theatre art-based method.
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Janković, Jelena. "SPECIFIČNE MERE OPTIMALNE FLEKSIBILNOSTI RADNIH ARANŽMANA." In XV Majsko savetovanje: Sloboda pružanja usluga i pravna sigurnost. University of Kragujevac, Faculty of Law, 2019. http://dx.doi.org/10.46793/xvmajsko.1103j.

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Leading by the fact that that that efficient exploitation of work at the expense of safety marks the beginning of the end of employment stability, the author analyzes flexible models of work engagement in the so-called non-standard employment, from the aspect of ensuring their transition to stable employment. Consequently, the aim of this paper is to point out some of the possible dilemmas of the modern labor market regarding the optimal level of flexibility of working arrangements. This is especially in the context of the introduction of new timetable schemes. In this respect, special attention is paid to the issue of choosing out of flexibility and stability and resolving conflicts between reducing the rigidity of labor protection legislation, in order to increase the performance of the labor market, on the one hand, and to preserve the norm of employment stability, on the other hand, where working engagement retains its human dimension. Thus, the proposal for the reconstruction of working arrangements is based on the idea of creating their optimal flexibility.
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Puke, Ieva, Anda Batraga, Jelena Salkovska, and Henrijs Kalkis. "Specific Marketing Capabilities for Improved Export Performance in Young Firms." In 13th International Conference on Applied Human Factors and Ergonomics (AHFE 2022). AHFE International, 2022. http://dx.doi.org/10.54941/ahfe1002655.

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The key challenge for young firms in export markets is to find the market opportunity and to develop an appropriate value proposition. The aim of this study is to identify the specific marketing capabilities that support the process of internationalization in young firms and to develop the model that links marketing capabilities to the export performance. The research model was tested within young exporting firm sample in Latvia. Quantitative data was analysed using factor analysis and structural equation modelling with PLS-SEM. This study identifies a unique set of marketing capabilities that enhance the export performance. Strategic marketing capabilities that have a positive effect on export performance are 1) customer engagement (the largest effect), 2) partner linking, 3) market sensing, 4) new product development and 5) strategic creativity capabilities. Firms need to develop cultural marketing capabilities - agility, proactivity, adaptiveness and openness to experiments in the export marketing process. This type of behaviour, particularly proactivity and openness to experiments, has a positive effect on export results and enhances the level of strategic marketing capabilities. The research model can be used by export firm managers and owners to improve the export performance and by government export promotion program leaders to develop and substantiate support tools and activities.
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Chalegre, Virgínia, and Ana Margarida Almeida. "Software Requirements for Inclusive Employment: Accessibility, Usability and User Experience Contributions." In Human Interaction and Emerging Technologies (IHIET-AI 2022) Artificial Intelligence and Future Applications. AHFE International, 2022. http://dx.doi.org/10.54941/ahfe100888.

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With the purpose of reducing prejudice, changing existing indices and highlighting the abilities of people with disabilities, this article presents an assessment of existing tools in the market that provide training and connection of people with companies, from the perspective of user centred design, usability heuristics and international accessibility guidelines, to, from the improvement points found, present a prototype idea of a platform that brings together qualification and employability for these people, promoting greater engagement and access to all.
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Scholz, Stefanie, and Christian Winkler. "How to Engage Followers: Classifying Fashion Brands According to Their Instagram Profiles, Posts and Comments." In 8th International Conference on Computational Science and Engineering (CSE 2020). AIRCC Publishing Corporation, 2020. http://dx.doi.org/10.5121/csit.2020.101704.

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In this article we show how fashion brands communicate with their follower on Instagram. We use a continuously update dataset of 68 brands, more than 300,000 posts and more than 40,000,000 comments. Starting with descriptive statistics, we uncover different behavior and success of the various brands. It turns out that there are patterns specific to luxury, mass-market and sportswear brands. Posting volume is extremely brand dependent as is the number of comments and the engagement of the community. Having understood the statistics, we turn to machine learning techniques to measure the response of the community via comments. Topic models help us understand the structure of their respective community and uncover insights regarding the response to campaigns. Having up-to-date content is essential for this kind of analysis, as the market is highly volatile. Furthermore, automatic data analysis is crucial to measure the success of campaigns and adjust them accordingly for maximum effect.
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Oktafani, Farah, Nadya Novandriani K.M., Marheni Eka Saputri, and Trisha Gilang Saraswati. "Social Media Marketing, Electronic Word of Mouth, and its Effect on Purchase Decision Process on The Warunk Upnormal Consumer." In Japan International Business and Management Research Conference. RSF Press & RESEARCH SYNERGY FOUNDATION, 2020. http://dx.doi.org/10.31098/jibm.v1i1.222.

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There Warunk UpNormal uses a variety of promotional strategies, including through social media. Warung UpNormal target market is the millennial segment, which is the largest segment in Indonesia's current demographic structure. Therefore, through social media, Warunk UpNormal establishes intense marketing communication with its target market. The purpose of this paper is to examine the effects of social media marketing and electronic word of mouth on a purchase decision process in Warunk UpNormal. A quantitative research methodology was used for the purpose of this research, and the data were collected from 400 customers of Warunk UpNormal who have seen social media and read reviews provided by Warunk Upnormal. The study finds that customers responded positively to Warunk UpNormal social media content, and they have engagement with Warunk UpNormal through social media. Contrary to expectation, the findings showed that both social media marketing and electronic word of mouth has positives but insignificant effect on the purchase decision process. The finding of this study contributes to an understanding of the selected factors in affecting the customer decision process in Warunk UpNormal.
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Kelly, Kate, and Edward Lock. "Constructing a Career Mindset in First Year Students: The Building Blocks for Curriculum Design." In Fifth International Conference on Higher Education Advances. Valencia: Universitat Politècnica València, 2019. http://dx.doi.org/10.4995/head19.2019.9240.

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Higher Education Institutions are under increasing pressure to produce competent and qualified graduates for the ever-changing labour market. However, this is no easy feat. This paper shows how a transformational change in Victoria University’s teaching model created an opportunity for teachers to redesign first-year, employability-related curricula. The approach to this challenge focuses on the development of a career mindset in first year university students. Through the examination of two courses, one from the Bachelor of Arts and one from the Bachelor of Psychological Studies, this paper demonstrates a number of active learning and engagement strategies that can be incorporated into the classroom to empower first year students to develop a career mindset that can help them to develop and integrate employability related skills throughout their degrees and beyond.
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Reports on the topic "Market engagement"

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Deal, Jennifer, Sarah Stawiski, and William Gentry. Employee engagement: Has it been a bull market? Center for Creative Leadership, 2010. http://dx.doi.org/10.35613/ccl.2010.2018.

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Dey Ancharaz, Vinaye, Paolo Ghisu, and Nicholas Frank. Ethiopia: Deepening Engagement with India through better Market Access. ICTSD, November 2014. http://dx.doi.org/10.7215/co_ip_20140411a.

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Dey Ancharaz, Vinaye, Paolo Ghisu, and Nicholas Frank. Ethiopia: Deepening Engagement with India through better Market Access. ICTSD, November 2014. http://dx.doi.org/10.7215/co_ip_20141104.

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Dey Ancharaz, Vinaye, Paolo Ghisu, and Jessica Wan. Uganda: Deepening Engagement with India through Better Market Access. ICTSD, November 2014. http://dx.doi.org/10.7215/co_ip_20141104b.

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Ayliffe, Tamsin. Rapid desk-based study: How social issues affect market engagement and livelihoods strategies - among the rural poor in Zimbabwe. Evidence on Demand, October 2013. http://dx.doi.org/10.12774/eod_hd.oct2013.ayliffe.

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Morgan, Miranda, and Alastair Stewart. Making Market Systems Work for Women Farmers in Tajikistan: A final evaluation of Oxfam's Gendered Enterprise and Markets programme in Tajikistan. Oxfam GB, December 2019. http://dx.doi.org/10.21201/2019.5372.

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Gendered Enterprise and Markets (GEM) is Oxfam GB’s approach to market systems development. The GEM approach facilitates change in market systems and social norms, with the aim of ensuring more sustainable livelihood opportunities for marginalized women and men. The GEM DFID AidMatch Programme (June 2014–February 2018) worked within the soya, milk and vegetable value chains targeting women smallholder farmers in areas of poverty. The programme aimed to benefit 63,600 people (10,600 smallholder households) living in Zambia, Tajikistan and Bangladesh through increases in household income, women having greater influence over key livelihood decisions within their households and communities, and engaging in livelihoods more resilient to shocks, such as natural disasters and market volatility. In Tajikistan, the Gendered Enterprise and Markets (GEM) programme has been implemented in five districts of Khatlon Province by Oxfam in partnership with local public organizations, League of Women Lawyers of Tajikistan (LWL) and Neksigol Mushovir. The GEM programme in Tajikistan sought to directly improve the livelihoods of an estimated 3,000 smallholder farmers (60 percent women) in fruit and vegetable value chains through improved production skills, resilience to climate risks, access to market opportunities and greater engagement with market players, and strengthened ability to influence private sector and government actors. The evaluation was designed to investigate if and how the GEM programme might have contributed to its intended outcomes – not only in the lives of individual women smallholder farmers targeted by the programme but also to changes in their communities and the larger market system. It also sought to capture any potential unintended outcomes of the programme.
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Morgan, Miranda, Alastair Stewart, and Simone Lombardini. Making Market Systems Work for Women Farmers in Zambia: A final evaluation of Oxfam's Gendered Enterprise and Markets programme in the Copperbelt region of Zambia. Oxfam GB, December 2019. http://dx.doi.org/10.21201/2019.5389.

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Gendered Enterprise and Markets (GEM) is Oxfam GB’s approach to market systems development. The GEM approach facilitates change in market systems and social norms, with the aim of ensuring more sustainable livelihood opportunities for marginalized women and men. The GEM DFID AidMatch Programme (June 2014–February 2018) worked within the soya, milk and vegetable value chains targeting women smallholder farmers in areas of poverty. The programme aimed to benefit 63,600 people (10,600 smallholder households) living in Zambia, Tajikistan and Bangladesh through increases in household income, women having greater influence over key livelihood decisions within their households and communities, and engaging in livelihoods more resilient to shocks, such as natural disasters and market volatility. In Zambia, the GEM programme has been implemented in four districts of the Copperbelt Province in coordination with implementing partners Heifer Programmes International and the Sustainable Agricultural Programme (SAP). The GEM programme in the Copperbelt seeks to directly improve the livelihoods of an estimated 4,000 smallholder farmers (75 percent women) in the dairy and soya value chains through improved production skills, resilience to climate risks, access to market opportunities, greater engagement with market players and strengthened ability to influence private sector and government actors. The evaluation was designed to investigate if and how the GEM programme might have contributed to its intended outcomes – not only in the lives of individual women smallholder farmers targeted by the programme but also to changes in their communities and the larger market system. It also sought to capture any potential unintended outcomes of the programme.
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Benavente, José Miguel, and Pluvia Zuñiga. How Does Market Competition Affect Firm Innovation Incentives in Emerging Countries? Evidence from Chile and Colombia. Inter-American Development Bank, May 2022. http://dx.doi.org/10.18235/0004235.

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The effect of market competition on firm innovation remains controversial, especially in the context of developing countries. This paper presents new empirical evidence about the causal impact of competition on firm innovation for Chilean and Colombian manufacturing firms. Using instrumental-variable estimation, our results show that market competition increases firm propensity to invest in innovation, but this relationship manifests differently in the two countries. While this relationship is linear in Chilean firms, an inversed-U shaped relation prevails in Colombian firms. In both countries, however, innovation incentives are mostly concentrated in the medium range of the firm productivity distribution. These findings are robust to including past innovation engagement, import competition, and business dynamics. In addition, first- stage estimations show that competition law interventions improved market competition in sanctioned sectors while business entry reforms significantly leveraged competition across industries. These findings stress the importance of pro-competition regulations and competition policy, not only to benefit consumers welfare but also to support firm innovation.
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Sumberg, James. Youth and Agriculture in Sub-Saharan Africa: Time to Reset Policy. Institute of Development Studies (IDS), May 2021. http://dx.doi.org/10.19088/ids.2021.038.

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Agriculture is widely promoted as the only economic sector capable of providing employment to the millions of rural Africans entering the labour market in the coming decades. Two competing visions vie for attention. The first is of innovative, entrepreneurial youth driving rural transformation; the second is of agriculture providing young people with little more than survival opportunities. Between these two visions are the young people themselves, actively building their livelihoods, which most often include some engagement with agriculture. Policy interventions need to better consider how young people engage with the rural economy and how they imagine their futures.
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Davidson, Kristiane, Nabilla Gunawan, Julia Ambrosano, and Leisa Souza. Green Infrastructure Investment Opportunities: Brazil 2019. Inter-American Development Bank, August 2020. http://dx.doi.org/10.18235/0002638.

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Green investment opportunities can help to close the country's infrastructure funding gap and also meet its climate commitments. The Green Infrastructure Investment Opportunities - Brazil 2019 was developed to facilitate the engagement between project owners and developers, and investors. The report analyses the development of the sustainable finance market in Brazil, and the investment opportunities in green infrastructure across four key sectors: low carbon transport, renewable energy, sustainable water management, and sustainable waste management for energy generation. Moreover, it also lists alternatives for unlocking the country's potential in sustainable infrastructure investment as well as identifying a range of actual projects that are in the pipeline for development and which could potentially access green finance.
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