Journal articles on the topic 'Management decisions in the advertising activity'
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Mackay, Robert M., Roberto Minunno, and Gregory M. Morrison. "Strategic Decisions for Sustainable Management at Significant Tourist Sites." Sustainability 12, no. 21 (October 29, 2020): 8988. http://dx.doi.org/10.3390/su12218988.
Full textLutsenko, Oleksandra, and Kateryna Tsymbaliuk. "ANALYSIS OF THE USE OF PROJECT MANAGEMENT TOOLS BY UKRAINIAN COMPANIES." HERALD OF KHMELNYTSKYI NATIONAL UNIVERSITY 300, no. 6 (December 3, 2021): 288–93. http://dx.doi.org/10.31891/2307-5740-2021-300-6-44.
Full textShumilo, Yana. "Conceptual provisions of the mechanism of reflexive control of consumer behavior in the marketing activities of enterprises." Economy of Industry 1, no. 97 (April 11, 2022): 103–17. http://dx.doi.org/10.15407/econindustry2022.01.103.
Full textWulandari, Retno. "ANALISIS TITIK IMPAS PADA INDUSTRI ROTAN HIDAYAH SIDOREJO KECAMATAN CURUP TENGAH." Jurnal Ilmiah Raflesia Akuntansi 6, no. 2 (October 26, 2020): 34–45. http://dx.doi.org/10.53494/jira.v6i2.48.
Full textSukoco, Andreas Ari, and Fadjar Iriantono. "RESPONSE KONSUMEN TERHADAP ASOSIASI ENDORSER PERUSAHAAN." Jurnal Riset Manajemen dan Bisnis 5, no. 2 (December 1, 2010): 173. http://dx.doi.org/10.21460/jrmb.2010.52.60.
Full textRainero, Christian, and Giuseppe Modarelli. "CSR for emergencies: The two concepts of accountability." Corporate Ownership and Control 18, no. 1 (2020): 78–95. http://dx.doi.org/10.22495/cocv18i1art7.
Full textSamoilyk, I., N. Stebliuk, M. Kucher, and Y. Saihak. "The pandemic influence on the strategy and marketing policy of different types hotel enterprises." Actual Problems of Economics 1, no. 238 (2021): 90–99. http://dx.doi.org/10.32752/1993-6788-2021-1-238-90-99.
Full textKondrashov, Olexandr M., and Nataliia P. Novak. "Instruments of state regulation and fiscal mechanisms of financial and investment support and development of agricultural enterprises." Economies' Horizons, no. 2(9) (June 15, 2019): 88–94. http://dx.doi.org/10.31499/2616-5236.2(9).2019.213490.
Full textPeráček, T., B. Mucha, P. Brestovanská, and Ľ. Strážovská. "Legal regulation of drug advertising and its restrictions in the conditions of the Slovak Republic." European Pharmaceutical Journal 66, no. 1 (June 1, 2019): 4–10. http://dx.doi.org/10.2478/afpuc-2019-0001.
Full textZABURMEKHA, Yevgena, O. HAIDUK, and Artem MYKHAILOV. "DIGITAL-MARKETING TOOLS IN AGRICULTURAL ENTERPRISES." Herald of Khmelnytskyi National University 302, no. 1 (January 2022): 82–87. http://dx.doi.org/10.31891/2307-5740-2022-302-1-14.
Full textMaranchak, Mykola. "Messenger Marketing as a Direction of the Company Online Reputation Management (ORM)." Ukrainian Journal on Library and Information Science, no. 7 (June 4, 2021): 115–26. http://dx.doi.org/10.31866/2616-7654.7.2021.233318.
Full textIevsieieva, Olga. "Competitiveness Assessment for Transport Enterprises in the Context of Accelerated Development of the International Logistics Infrastructure." SHS Web of Conferences 67 (2019): 01004. http://dx.doi.org/10.1051/shsconf/20196701004.
Full textAskarova, Violetta Ya, Sergey B. Sinetsky, and Vladimir S. Tsukerman. "Incentives for Reading in the System of Socio-Cultural Regulation of Reading Activity." Observatory of Culture 15, no. 5 (December 14, 2018): 542–55. http://dx.doi.org/10.25281/2072-3156-2018-15-5-542-555.
Full textEkanthalingam, A., and Dr A. Gopinath. "Influence of social media marketing towards purchase of residential property." Restaurant Business 118, no. 6 (June 12, 2019): 145–49. http://dx.doi.org/10.26643/rb.v118i6.8005.
Full textRynarzewska, Ania Izabela. "It’s not fake, it’s biased: insights into morality of incentivized reviewers." Journal of Consumer Marketing 36, no. 3 (May 13, 2019): 401–9. http://dx.doi.org/10.1108/jcm-02-2018-2570.
Full textRoskladka, Andrii, Nataliia Roskladka, Oleksandr Dluhopolskyi, Ganna Kharlamova, and Mehmet Kiziloglu. "Data analysis and forecasting of tourism development in Ukraine." Innovative Marketing 14, no. 4 (December 13, 2018): 19–33. http://dx.doi.org/10.21511/im.14(4).2018.02.
Full textDwyer, Brendan, Joris Drayer, and Stephen L. Shapiro. "To Play or Not to Play? An Analysis of Dispositions, Gambling, and Daily Fantasy Sport." Journal of Sport Management 33, no. 3 (May 1, 2019): 174–88. http://dx.doi.org/10.1123/jsm.2018-0115.
Full textMesak, Hani I. "ON MODELING ADVERTISING PULSING DECISIONS." Decision Sciences 16, no. 1 (January 1985): 25–42. http://dx.doi.org/10.1111/j.1540-5915.1985.tb01473.x.
Full textDant, Rajiv P., and Paul D. Berger. "Modelling Cooperative Advertising Decisions in Franchising." Journal of the Operational Research Society 47, no. 9 (September 1996): 1120–36. http://dx.doi.org/10.1057/jors.1996.141.
Full textAykac, A., M. Corstjens, D. Gautschi, and I. Horowitz. "Estimation Uncertainty and Optimal Advertising Decisions." Management Science 35, no. 1 (January 1989): 42–50. http://dx.doi.org/10.1287/mnsc.35.1.42.
Full textNarayana, Chem L., and Carl M. Larson. "Advertising Decisions In Small BusinessesNeed For New Directions." Journal of Applied Business Research (JABR) 2, no. 2 (November 2, 2011): 121. http://dx.doi.org/10.19030/jabr.v2i2.6587.
Full textViscolani, B. "Advertising decisions for a segmented market." Optimization 58, no. 4 (May 2009): 469–77. http://dx.doi.org/10.1080/02331930701763355.
Full textBerger, Paul D., and Thomas Magliozzi. "Optimal Co-Operative Advertising Decisions in Direct-Mail Operations." Journal of the Operational Research Society 43, no. 11 (November 1992): 1079. http://dx.doi.org/10.2307/2584104.
Full textBerger, Paul D., and Thomas Magliozzi. "Optimal Co-operative Advertising Decisions in Direct-Mail Operations." Journal of the Operational Research Society 43, no. 11 (November 1, 1992): 1079–86. http://dx.doi.org/10.1038/sj/jors/0431107.
Full textVISCOLANI, BRUNO. "ADVERTISING DECISIONS IN A VERTICAL DISTRIBUTION CHANNEL." International Game Theory Review 11, no. 03 (September 2009): 273–84. http://dx.doi.org/10.1142/s0219198909002315.
Full textEzimadu, Peter. "Modelling cooperative advertising decisions in a manufacturer-distributor-retailer supply chain using game theory." Yugoslav Journal of Operations Research 30, no. 2 (2020): 147–76. http://dx.doi.org/10.2298/yjor181115001e.
Full textThomas, Michael. "Spillovers from Mass Advertising: An Identification Strategy." Marketing Science 39, no. 4 (July 2020): 807–26. http://dx.doi.org/10.1287/mksc.2019.1217.
Full textBronnenberg, Bart J. "Advertising Frequency Decisions in a Discrete Markov Process under a Budget Constraint." Journal of Marketing Research 35, no. 3 (August 1998): 399–406. http://dx.doi.org/10.1177/002224379803500310.
Full textAmoozad Mahdiraji, Hannan, Adel Hatami-Marbini, Niloofar Mohammadi Moazed, Manouchehr Ansari, and Ali Asghar Abbasi Kamardi. "Differential game approach to pricing and advertising decisions." Operations Research Letters 49, no. 5 (September 2021): 688–95. http://dx.doi.org/10.1016/j.orl.2021.07.002.
Full textJu, Ilyoung, Jihye Kim, Mark Jaewon Chang, and Susan Bluck. "Nostalgic marketing, perceived self-continuity, and consumer decisions." Management Decision 54, no. 8 (September 19, 2016): 2063–83. http://dx.doi.org/10.1108/md-11-2015-0501.
Full textJullien, Bruno, and Alessandro Pavan. "Information Management and Pricing in Platform Markets." Review of Economic Studies 86, no. 4 (July 31, 2018): 1666–703. http://dx.doi.org/10.1093/restud/rdy040.
Full textKriuchko, L., Yu Kravchenko, and A. Lokotkova. "MANAGEMENT OF ADVERTISING ACTIVITY AND DIRECTIONS OF ITS IMPROVEMENT." Ekonomika ta derzhava, no. 11 (December 3, 2019): 92. http://dx.doi.org/10.32702/2306-6806.2019.11.92.
Full textSong, Hongjuan, and Yushi Jiang. "Dynamic pricing decisions by potential tourists under uncertainty: The effects of tourism advertising." Tourism Economics 25, no. 2 (September 4, 2018): 213–34. http://dx.doi.org/10.1177/1354816618797250.
Full textRotfeld, Herbert J. "Power and Limitations of Media Clearance Practices and Advertising Self-Regulation." Journal of Public Policy & Marketing 11, no. 1 (March 1992): 87–95. http://dx.doi.org/10.1177/074391569201100110.
Full textMalthouse, Edward C., and Bobby J. Calder. "Media Placement versus Advertising Execution." International Journal of Market Research 52, no. 2 (March 2010): 217–30. http://dx.doi.org/10.2501/s1470785309201181.
Full textHeath, Robert L., and Richard Alan Nelson. "Image and Issue Advertising: A Corporate and Public Policy Perspective." Journal of Marketing 49, no. 2 (March 1985): 58–68. http://dx.doi.org/10.1177/002224298504900205.
Full textBrajdić, Igor. "THE SPECIAL FEATURES OF DECISION-MAKING IN ADVERTISING IN CONTINENTAL TOURISM." Tourism and hospitality management 9, no. 1 (2003): 27–34. http://dx.doi.org/10.20867/thm.9.1.3.
Full textErickson, Gary M. "Advertising Strategies in a Dynamic Oligopoly." Journal of Marketing Research 32, no. 2 (May 1995): 233–37. http://dx.doi.org/10.1177/002224379503200210.
Full textSelly, Selly, Darwin Lie, Efendi Efendi, and Nana Triapnita Nainggolan. "PENGARUH IKLAN DAN PROMOSI PENJUALAN TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN PADA SITUS BELANJA ONLINE LAZADA (STUDI KASUS PADA MAHASISWA SEMESTER VI PROGRAM STUDI SARJANA MANAJEMEN STIE SULTAN AGUNG)." SULTANIST: Jurnal Manajemen dan Keuangan 7, no. 1 (September 22, 2019): 46–55. http://dx.doi.org/10.37403/sultanist.v7i1.136.
Full textMesak, Hani I. "On optimum advertising pulsing decisions in a non-stationary market." Computers & Operations Research 12, no. 5 (January 1985): 421–35. http://dx.doi.org/10.1016/0305-0548(85)90015-2.
Full textMiracle, Gordon E., and Terence R. Nevett. "Improving NAD/NARB Self-Regulation of Advertising." Journal of Public Policy & Marketing 7, no. 1 (January 1988): 114–26. http://dx.doi.org/10.1177/074391568800700109.
Full textMesak, H. I., and T. L. Means. "Modelling Advertising Budgeting and Allocation Decisions Using Modified Multinomial Logit Market Share Models." Journal of the Operational Research Society 49, no. 12 (December 1998): 1260. http://dx.doi.org/10.2307/3010151.
Full textMesak, H. I., and T. L. Means. "Modelling advertising budgeting and allocation decisions using modified multinomial logit market share models." Journal of the Operational Research Society 49, no. 12 (December 1998): 1260–69. http://dx.doi.org/10.1057/palgrave.jors.2600647.
Full textKhouja, Moutaz, and Stephanie S. Robbins. "Linking advertising and quantity decisions in the single-period inventory model." International Journal of Production Economics 86, no. 2 (November 2003): 93–105. http://dx.doi.org/10.1016/s0925-5273(03)00008-2.
Full textSymakov, Volodymyr. "Management decisions on modernization of e-commerce enterprises as subjects of innovative entrepreneurship." Economies' Horizons, no. 1(12) (November 8, 2021): 71–79. http://dx.doi.org/10.31499/2616-5236.1(12).2020.225190.
Full textKarray, Salma, and Guiomar Martín-Herrán. "Fighting store brands through the strategic timing of pricing and advertising decisions." European Journal of Operational Research 275, no. 2 (June 2019): 635–47. http://dx.doi.org/10.1016/j.ejor.2018.11.066.
Full textCao, Bing-Bing, Zhi-Ping Fan, Hongyan Li, and Tian-Hui You. "Joint Inventory, Pricing, and Advertising Decisions with Surplus and Stockout Loss Aversions." Discrete Dynamics in Nature and Society 2016 (2016): 1–14. http://dx.doi.org/10.1155/2016/1907680.
Full textOh, Yun Kyung, and Jihong Min. "The Mediating Role of Popularity Rank on the Relationship between Advertising and In-app Purchase Sales in Mobile Application Market." Journal of Applied Business Research (JABR) 31, no. 4 (July 9, 2015): 1311. http://dx.doi.org/10.19030/jabr.v31i4.9318.
Full textCao, Duanyang, Xumei Zhang, Lingli Yang, and Jian Xiao. "Dynamic cooperative advertising strategy in OAO supply chain with customer return." RAIRO - Operations Research 54, no. 5 (July 23, 2020): 1537–53. http://dx.doi.org/10.1051/ro/2019067.
Full textPark, Kyung M., Pradeep K. Chintagunta, and Inho Suk. "Capital Market Returns to New Product Development Success: Informational Effects on Product Market Advertising." Journal of Marketing Research 56, no. 1 (December 27, 2018): 37–56. http://dx.doi.org/10.1177/0022243718820560.
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