Academic literature on the topic 'Management decisions in the advertising activity'
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Journal articles on the topic "Management decisions in the advertising activity"
Mackay, Robert M., Roberto Minunno, and Gregory M. Morrison. "Strategic Decisions for Sustainable Management at Significant Tourist Sites." Sustainability 12, no. 21 (October 29, 2020): 8988. http://dx.doi.org/10.3390/su12218988.
Full textLutsenko, Oleksandra, and Kateryna Tsymbaliuk. "ANALYSIS OF THE USE OF PROJECT MANAGEMENT TOOLS BY UKRAINIAN COMPANIES." HERALD OF KHMELNYTSKYI NATIONAL UNIVERSITY 300, no. 6 (December 3, 2021): 288–93. http://dx.doi.org/10.31891/2307-5740-2021-300-6-44.
Full textShumilo, Yana. "Conceptual provisions of the mechanism of reflexive control of consumer behavior in the marketing activities of enterprises." Economy of Industry 1, no. 97 (April 11, 2022): 103–17. http://dx.doi.org/10.15407/econindustry2022.01.103.
Full textWulandari, Retno. "ANALISIS TITIK IMPAS PADA INDUSTRI ROTAN HIDAYAH SIDOREJO KECAMATAN CURUP TENGAH." Jurnal Ilmiah Raflesia Akuntansi 6, no. 2 (October 26, 2020): 34–45. http://dx.doi.org/10.53494/jira.v6i2.48.
Full textSukoco, Andreas Ari, and Fadjar Iriantono. "RESPONSE KONSUMEN TERHADAP ASOSIASI ENDORSER PERUSAHAAN." Jurnal Riset Manajemen dan Bisnis 5, no. 2 (December 1, 2010): 173. http://dx.doi.org/10.21460/jrmb.2010.52.60.
Full textRainero, Christian, and Giuseppe Modarelli. "CSR for emergencies: The two concepts of accountability." Corporate Ownership and Control 18, no. 1 (2020): 78–95. http://dx.doi.org/10.22495/cocv18i1art7.
Full textSamoilyk, I., N. Stebliuk, M. Kucher, and Y. Saihak. "The pandemic influence on the strategy and marketing policy of different types hotel enterprises." Actual Problems of Economics 1, no. 238 (2021): 90–99. http://dx.doi.org/10.32752/1993-6788-2021-1-238-90-99.
Full textKondrashov, Olexandr M., and Nataliia P. Novak. "Instruments of state regulation and fiscal mechanisms of financial and investment support and development of agricultural enterprises." Economies' Horizons, no. 2(9) (June 15, 2019): 88–94. http://dx.doi.org/10.31499/2616-5236.2(9).2019.213490.
Full textPeráček, T., B. Mucha, P. Brestovanská, and Ľ. Strážovská. "Legal regulation of drug advertising and its restrictions in the conditions of the Slovak Republic." European Pharmaceutical Journal 66, no. 1 (June 1, 2019): 4–10. http://dx.doi.org/10.2478/afpuc-2019-0001.
Full textZABURMEKHA, Yevgena, O. HAIDUK, and Artem MYKHAILOV. "DIGITAL-MARKETING TOOLS IN AGRICULTURAL ENTERPRISES." Herald of Khmelnytskyi National University 302, no. 1 (January 2022): 82–87. http://dx.doi.org/10.31891/2307-5740-2022-302-1-14.
Full textDissertations / Theses on the topic "Management decisions in the advertising activity"
Акатова, В. В. "Принципи і методи рекламного менеджменту." Master's thesis, Сумський державний університет, 2018. http://essuir.sumdu.edu.ua/handle/123456789/71883.
Full textРеклама - неотъемлемое явление современности, которое пережило разные этапы становления. В условиях рынка реклама является необходимой составляющей системы коммуникаций субъектов предпринимательской деятельности. Актуальность работы заключается в том, что лишь немногие коммерческие предприятия могут сегодня успешно вести дела без рекламы и эффективного рекламного менеджмента. В крупных фирмах, где есть штатные специалисты и обеспечена поддержка рекламного агентства, разные функции легко распределить среди подходящих для их выполнения работников. Многие общенациональных рекламодателей ежегодно тратят миллионы долларов и охотно рискуют огромными суммами ради выведения на рынок новых марочных товаров или услуг. В первом разделе рассмотрены назначение, сущность и сфера рекламного менеджмента, понятие и классификация рекламы, а также современные тенденции развития рекламного менеджмента в Украине. Во втором разделе проведено изучение структуры, функций и видов рекламных агентств, рассмотрены особенности планирования рекламной кампании, разработки бюджета и плана-графика использования рекламных средств в рекламной кампании. В третьем разделе рассмотрена характеристика и проведен анализ работы рекламного агентства "V.I.P. Media Group", а также представлена рекламная кампания для ООО "Technical Vision" рекламным агентством "V.I.P. Media Group".
Advertising is an inalienable phenomenon of the present, which has undergone various stages of formation. In the market, advertising is a necessary component of the communications system of business entities. The urgency of the work is that only some commercial enterprises can successfully do business without advertising and effective advertising management. In the large firms where there are regular staff and the support of an advertising agency is provided, various functions are easily distributed among the suitable employees for their implementation. Many nationwide advertisers spend millions of dollars annually and willingly risk huge sums for bringing new branded goods or services to the market. The first chapter deals with the purpose, the essence and scope of advertising management, the concept and classification of advertising, as well as the current trends in the development of advertising management in Ukraine. In the second section, the study of the structure, functions and types of advertising agencies, considered the features of advertising campaign planning, budget development and plan-schedule of advertising tools in the advertising campaign. The third section deals with the characteristics and conducted an analysis of the work of the advertising agency V.I.P. Media Group, as well as a promotional campaign for "V.I.P. Media Group" advertising agency for Technical Vision Ltd..
Zafari, Hesameddin. "Marketing Strategies to Enhance Profitability Among International Oil and Gas Service Companies." ScholarWorks, 2017. https://scholarworks.waldenu.edu/dissertations/4118.
Full textBondar, Mykola, Natalia Iershova, and Tetiana Chaika. "Strategic management accounting as an information platform for measuring innovation of the enterprise." Thesis, SHS Web of Conferences, 2019. http://repository.kpi.kharkov.ua/handle/KhPI-Press/43498.
Full textВ даному дослідженні представлена комплексна система аналізу інноваційної активності підприємства, узагальнено механізм обробки інформації в обліково-аналітичній системі підприємства. Обґрунтовано роль інформації стратегічного управлінського обліку та аналізу в обліково-аналітичній системі підприємства. Запроваджено бімодальний методологічний підхід до вимірювання інновацій підприємства на основі інтегральної оцінки ефективності, розрахованої за сукупністю часткових показників з використанням адитивної методу.
Сизов, А. В., and A. V. Sizov. "Совершенствование внешнеэкономической деятельности предприятий по производству драгоценных металлов : магистерская диссертация." Master's thesis, б. и, 2019. http://hdl.handle.net/10995/71065.
Full textВнешнеэкономическая деятельность предприятий по производству драгоценных металлов, фактически, определяет их экономическое и социальное развитие. Предприятие должно организовывать свою внешнеэкономическую деятельность таким образом, чтобы обеспечить получение максимального дохода, а так же выбрать наиболее оптимальное решение поддержания эффективности ВЭД. В первой главе рассмотрены понятийные основы и толкование базовых сущностных категорий внешнеэкономической деятельности. ВЭД – это деятельность, связанная с их участием в международных экономических отношениях. Анализ внешнеэкономической деятельности во второй главе позволил сделать вывод о том, что в целом наблюдается отрицательная тенденция снижения доходов от экспорта товаров, при этом возрастает уровень транспортных расходов. Рост выручки может быть обеспечен как за счет снижения затрат на транспортировку, так и за счет снижения управленческих затрат. Итак, повышение эффективности внешнеэкономической деятельности АО «ЕЗ ОЦМ» может быть достигнуто введением аутсорсинга всей логистики. В работе предложен алгоритм совершенствования внешнеэкономической деятельности предприятия, базирующийся на факторном анализе рентабельности продаж, отличающийся учетом влияния внешнего рынка, позволяющий повысить эффективность принимаемых управленческих решений и внешнеэкономической деятельности в целом.
Зикіна, М. С. "Шляхи вдосконалення рекламно-інформаційної діяльності туристичного підприємства-оператора (за матеріалами туристичного оператора «Coral Travel Ukraine»)." Thesis, Одеський національний економічний університет, 2020. http://dspace.oneu.edu.ua/jspui/handle/123456789/12699.
Full textThe the work considers with the theoretical and methodological foundations of advertising and information activities in tourism, The essence of the function and classification of advertising activities is revealed. The analysis of the activities of the tourist company operator "Coral Travel Ukraine", in particular its advertising policy, and the impact of advertising and information activities on the level of development of the company. The current directions and prospects of improving the advertising activities of the operator's enterprise "Coral Travel Ukraine". In the paper we propose measures aimed at improving the advertising and information activities of tourism enterprises-operators, and analyzes their effectiveness.
Юдіна, Наталія Володимирівна. "Управлінські рішення в рекламній діяльності поліграфічних підприємств." Doctoral thesis, 2009. https://ela.kpi.ua/handle/123456789/346.
Full textLIN, CHUEH-HSING, and 林珏杏. "Application of Activity Based Costing on Management Decisions for Orchid Production." Thesis, 2011. http://ndltd.ncl.edu.tw/handle/96233676652130738223.
Full text國立中正大學
會計與資訊科技研究所
99
Taiwan's Phalaenopsis is known as the gold industry in Taiwan. With the upgrading of machinery automation, the ratio of manufacturing overhead in the Phalaenopsis production cost has increased as well. This also led Phalaenopsis production activities into the scope of economic of scale. Which came after is to face the global competitive market. However, the traditional costing system has been gradually unable to provide effective and useful information to help these growers. While facing the rapid international competitive environment, a reasonable cost statement is an urgent need to make an effective and accurate business decision. This study case proceeds by the steps of Activity-Based Costing introduced by Cooper, Kaplan, Maisel, Morrissey and Oehym (1992). Firstly we aim at an individual Phalaenopsis grower and calculate his production cost of Phalaenopsis, after comparing with the unit cost under traditional costing, we could provide relevant production and management decisions. Although it’s not able to be perfect in every way, it would be the reference resources for future agricultural growers or agribusiness industries when they implement a more complicated activity-based costing task or other cost calculations.
Liu, Yi-Feng, and 劉怡芬. "Establishing an Activity-Based Costing and Management System for Management Decisions: An Example of Clinical Pathology Department in a Medical Center." Thesis, 2003. http://ndltd.ncl.edu.tw/handle/63527943602908268244.
Full text國立臺灣大學
醫療機構管理研究所
91
Abstract With the implementation of National Health Insurance in 1995, the health care expenditures have continuously escalated. In order for Bureau of National Health Insurance to control the expenditures, many policies to contain the supply and demand of health care have been in effect, and the reimbursement system was directed into an overall global budget mechanism in July 2002. Moreover, the reform regarding the fee schedule is also based on RBRVs. Therefore, with the intense constraint on the growth of hospitals’ revenues, cost management has become one of the most important issues facing hospital managers in Taiwan. The traditional cost accounting system, widely used by domestic hospitals, is based on responsibility centers and can only calculate the cost of the department level. Due to lake of cause-effect relationships, it does not reasonably reflect the actual cost and cause cross subsidization among departments. It may thus end up leading to wrong decisions for the management. With ABC/M’s cause-effect basis, all costs and the relationships among products, activities, and resources could be clearly developed; therefore, such information could serve as valuable reference in making decisions. Clinical pathology departments provide physicians with important pathologic information. The accuracy, speed, and quality of such information have considerable impact on healthcare services and cost of a hospital. Therefore, to construct a suitable cost management system for clinical pathology department is inevitable. However, due to the variety and variability consuming human resource, reagents, and equipment, either the traditional accounting system or the standard costing system could not reflect the actual costs of services provided by a pathology department and is thus of limited assistances to hospital managers. Based on the ABC/M principles, the objective of this research is to establish a costing and management model for a clinical pathology department in a medical center. The data were collected for the June, 2002. Results can be summarized as followed: 1. Three activity centers, administration, preparation, and execution activity centers and 7 sub-activity centers are defined. 47 activities and 27 cost objects are defined in administration, preparation, point-of-care, outpatients and emergency, and biochemistry sub-activity centers. 2. The results show that 44.2% of costs are reagents, 34.3% of costs are labor expense, 13.8% of costs are equipment related, and 7.6% of costs are overhead allocated. 3. The largest activity center is the execution activity center (84%), followed by the administration activity center (5.8%) and preparation activity center (4.7%). 4. The largest execution sub-activity center is the outpatient and emergency sub-activity center (27.3%), followed by the biochemistry sub-activity center (21%) and point-of-care sub-activity center (3.1%). 5. These three sub-activity centers’ actual quantities are over the break-even point quantity. 6. Equipments utilization is low. 7. The quality strategy could be evaluated through the ABC/M system. 8. The potential benefits of process improvement can be quantified through the ABC/M system. The conclusions of this study are the following: 1. ABC/M can be implemented in clinical pathology departments. 2. ABC/M can provide more precise cost information for clinical pathology services. 3. An ABC/M system can improve a clinical pathology department’s resource management, as well as cost control. 4. For other aspects in clinical pathology departments, such as quality management, process reengineering, capacity management and performance evaluation, ABC/M could provide valuable information for managers for their decision-making reference.
Клименко, Т. Г. "Рекламний менеджмент туристичного підприємства ТОВ "ІМПЕРІЯ ТУР ВІП КЛУБ"." Thesis, 2020. http://dspace.oneu.edu.ua/jspui/handle/123456789/12103.
Full textQualification work consists of introduction, three sections, conclusions, list of sources used, applications. Object of study: the process of improving the advertising management of the tourism enterprise. Subject of research: theoretical approaches and applied measures of increasing the efficiency of advertising management of a tourist enterprise. The first section analyzes the theoretical aspects and the development of advertising management in the tourism industry. In the second section the analysis of financial and economic activity of LLC "Empire Tours VIP Club" is made, analyzed the advertising 8 activity of the tourist enterprise, proved that the tourist enterprise of "Empire Tour VIP Club" lacks a planned advertising policy, management products for tourist services. The third section provides promising directions for improving the company's advertising management policy. Proposed and substantiated ways to improve the advertising activity of the tourist enterprise of LLC "Empire Tour VIP Club".
Books on the topic "Management decisions in the advertising activity"
Yannis, Siskos, ed. Intelligent support systems for marketing decisions. Boston, MA: Kluwer Academic, 2003.
Find full textNikiforova, Elena, Lyudmila Kupriyanova, Viktor Shnayder, Marina Borovickaya, Ol'ga Gizatullina, Natal'ya Mihalenok, and Leyla Berdnikova. Management analysis. ru: INFRA-M Academic Publishing LLC., 2021. http://dx.doi.org/10.12737/1414397.
Full textReznik, Semen, Aleksey Baulin, Ekaterina Dzhevickaya, Vladimir Dvoeglazov, Sof'ya Levina, Ol'ga Repina, and Ol'ga Sazykina. Management: Bachelor's final qualifying work. ru: INFRA-M Academic Publishing LLC., 2021. http://dx.doi.org/10.12737/1816408.
Full textOffice, General Accounting. Social security: SSA could save millions by targeting reviews of state disability decisions : report to congressional committees. Washington, D.C: The Office, 1990.
Find full textSang-in, Chŏn, ed. Hanʼguk hyŏndaesa: Chinsil kwa haesŏk. Kyŏnggi-do Pʻaju-si: Nanam Chʻulpʻan, 2005.
Find full textPlaskova, Nataliya. Methodology. ru: INFRA-M Academic Publishing LLC., 2022. http://dx.doi.org/10.12737/1842566.
Full textLeeflang, P. S. H., 1946-, ed. Building models for marketing decisions. Boston: Kluwer, 2000.
Find full textWittink, Dick R., Peter S. H. Leeflang, M. Wedel, and Philippe A. V. Naert. Building Models for Marketing Decisions (International Series in Quantitative Marketing). Springer, 2000.
Find full textMatsatsinis, Nikolaos F. Intelligent Support Systems for Marketing Decisions. Springer, 2012.
Find full textMatsatsinis, Nikolaos F., and Y. Siskos. Intelligent Support Systems for Marketing Decisions (International Series in Operations Research & Management Science). Springer, 2002.
Find full textBook chapters on the topic "Management decisions in the advertising activity"
Lambin, Jean-Jacques, and Isabelle Schuiling. "Advertising offline and Online Decisions." In Market-Driven Management, 497–532. London: Macmillan Education UK, 2012. http://dx.doi.org/10.1007/978-0-230-36312-0_19.
Full textKelley, Larry D., and Kim Bartel Sheehan. "Making strategic decisions in advertising management within a brand perspective." In Advertising Management in a Digital Environment, 146–59. London: Routledge, 2021. http://dx.doi.org/10.4324/9781003107828-13.
Full textAgrawal, Narendra, Sami Najafi-Asadolahi, and Stephen A. Smith. "Optimization of Operational Decisions in Digital Advertising: A Literature Review." In Springer Series in Supply Chain Management, 99–146. Cham: Springer International Publishing, 2019. http://dx.doi.org/10.1007/978-3-030-31733-1_5.
Full textVaren Caballero, Eliani, and Nemury Silega Martínez. "Ontology-Based Management of the Scientific Activity in Software Development Projects." In Artificial Intelligence in Project Management and Making Decisions, 291–301. Cham: Springer International Publishing, 2022. http://dx.doi.org/10.1007/978-3-030-97269-1_16.
Full textAust, Gerhard. "Vertical Cooperative Advertising and Pricing Decisions in a Manufacturer-Retailer Supply Chain: A Game-Theoretic Approach." In Contributions to Management Science, 65–99. Cham: Springer International Publishing, 2014. http://dx.doi.org/10.1007/978-3-319-11626-6_4.
Full textBudner-Iwanicka, Luiza. "Regionální komory veřejného auditu (RIO) jako orgány dohledu a kontroly... nad finančním hospodařením územní samosprávy v Polsku." In Interakce práva a ekonomie, 189–202. Brno: Masaryk University Press, 2021. http://dx.doi.org/10.5817/cz.muni.m210-9934-2021-11.
Full textMarjerison, Rob Kim, and Yiqi Athena Hu. "Exploring the Impact of Peer Influence on Online Shopping." In Quality Management for Competitive Advantage in Global Markets, 196–210. IGI Global, 2021. http://dx.doi.org/10.4018/978-1-7998-5036-6.ch011.
Full textNisrina, D. N., and H. Hendrayati. "The effect of advertising media and message towards purchasing decisions." In Advances in Business, Management and Entrepreneurship, 379–81. CRC Press, 2020. http://dx.doi.org/10.1201/9781003131465-80.
Full text"Unit 5 Effect of overheads on marketing decisions, activity based costing, activity based management." In CIM Coursebook 01/02 Management Information for Marketing Decisions, 61–71. Routledge, 2013. http://dx.doi.org/10.4324/9780080939421-9.
Full textAyalasomayajula, Divya, and Ameya Sawadkar. "Observational Research in Advertising, Marketing, and Branding." In Advances in Marketing, Customer Relationship Management, and E-Services, 199–207. IGI Global, 2018. http://dx.doi.org/10.4018/978-1-5225-3150-0.ch011.
Full textConference papers on the topic "Management decisions in the advertising activity"
Dorofeeva, Anna A. "Simulation of Advertising Activity in Tourist Business." In 2018 IEEE International Conference "Quality Management, Transport and Information Security, Information Technologies" (IT&QM&IS). IEEE, 2018. http://dx.doi.org/10.1109/itmqis.2018.8525019.
Full textTagiltseva, Julia. "Fficiency Of Management Decisions In Modeling The Activity Of Enterprises." In International Scientific Conference «Social and Cultural Transformations in the Context of Modern Globalism» dedicated to the 80th anniversary of Turkayev Hassan Vakhitovich. European Publisher, 2020. http://dx.doi.org/10.15405/epsbs.2020.10.05.327.
Full textPutra, Komang Endrawan Sumadi, Rahutama Atidira, Ida Bagus Koman Suarmaja, Gede Wira Kusuma, and I. Made Dwita Atmaja. "Impact of Advertising and Publicity on Student Decisions at the Faculty of Economics UNDIKSHA." In 6th International Conference on Tourism, Economics, Accounting, Management, and Social Science (TEAMS 2021). Paris, France: Atlantis Press, 2021. http://dx.doi.org/10.2991/aebmr.k.211124.015.
Full textCano, Ana, and Guillermo Perez-Bustamante. "The Nature of Knowledge and Decisions on Activity Sourcing: An Innovation Model." In 2006 Technology Management for the Global Future - PICMET 2006 Conference. IEEE, 2006. http://dx.doi.org/10.1109/picmet.2006.296572.
Full textFang-jun, Wang, Chang Hua, and Ou Pei-yu. "Integrating Activity-Based Costing and Theory of Constraints for Making Product-mix Decisions." In 2007 International Conference on Management Science and Engineering. IEEE, 2007. http://dx.doi.org/10.1109/icmse.2007.4421914.
Full textErwin, Erwin, and Sri Permata. "Analysis of the Effect of Sales Promotion and Advertising on Consumer Decisions at PT. Bank Negara Indonesia (Persero) Tbk Majene Branch." In Proceedings of the 5th International Conference on Accounting, Management and Economics. EAI, 2021. http://dx.doi.org/10.4108/eai.14-10-2020.2304258.
Full textCzemiel-Grzybowska, Wioletta. "PARADIGMS OF READINESS OF NEW VENTURES IN TRANSCENDENCE OF TECHNOLOGICAL PRE-ENTREPRENEURSHIP." In Business and Management 2016. VGTU Technika, 2016. http://dx.doi.org/10.3846/bm.2016.69.
Full textBauby, Catherine E., Philippe Hai¨k, Emmanuel Remy, and Benoiˆt Ricard. "Knowledge Modeling for Asset Management Evaluation." In ASME/JSME 2004 Pressure Vessels and Piping Conference. ASMEDC, 2004. http://dx.doi.org/10.1115/pvp2004-2981.
Full textSubhankar, Das, and Nayyar Anand. "Digital sustainability in social media innovation: a microscopic analysis of Instagram advertising & its demographic reflection for buying activity with R." In Proceedings of the 1st International Scientific Conference "Modern Management Trends and the Digital Economy: from Regional Development to Global Economic Growth" (MTDE 2019). Paris, France: Atlantis Press, 2019. http://dx.doi.org/10.2991/mtde-19.2019.72.
Full textAPOSTOL, Vasile. "MANAGEMENT STRATEGIES ON DIGITALIZATION IN THE HEALTH FIELD." In International Management Conference. Editura ASE, 2022. http://dx.doi.org/10.24818/imc/2021/01.16.
Full textReports on the topic "Management decisions in the advertising activity"
Iatsyshyn, Anna V., Iryna H. Hubeladze, Valeriia O. Kovach, Valentyna V. Kovalenko, Volodymyr O. Artemchuk, Maryna S. Dvornyk, Oleksandr O. Popov, Andrii V. Iatsyshyn, and Arnold E. Kiv. Applying digital technologies for work management of young scientists' councils. [б. в.], June 2021. http://dx.doi.org/10.31812/123456789/4434.
Full textBarthelmes, Michael. Kennesaw Mountain National Battlefield Park: Geologic resources inventory report. National Park Service, November 2021. http://dx.doi.org/10.36967/nrr-2288173.
Full textLagutin, Andrey, and Tatyana Sidorina. SYSTEM OF FORMATION OF PROFESSIONAL AND PERSONAL SELF-GOVERNMENT AMONG CADETS OF MILITARY INSTITUTES. Science and Innovation Center Publishing House, December 2020. http://dx.doi.org/10.12731/self-government.
Full textShabelnyk, Tetiana V., Serhii V. Krivenko, Nataliia Yu Rotanova, Oksana F. Diachenko, Iryna B. Tymofieieva, and Arnold E. Kiv. Integration of chatbots into the system of professional training of Masters. [б. в.], June 2021. http://dx.doi.org/10.31812/123456789/4439.
Full textVanderGheynst, Jean, Michael Raviv, Jim Stapleton, and Dror Minz. Effect of Combined Solarization and in Solum Compost Decomposition on Soil Health. United States Department of Agriculture, October 2013. http://dx.doi.org/10.32747/2013.7594388.bard.
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