Journal articles on the topic 'Management and marketing'
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Rutkauskas, Aleksandras Vytautas, and Adomas Ginevičius. "INTEGRATED MANAGEMENT OF MARKETING RISK AND EFFICIENCY / INTEGRUOTAS MARKETINGO RIZIKOS IR EFEKTYVUMO VALDYMAS." Journal of Business Economics and Management 12, no. 1 (April 12, 2011): 5–23. http://dx.doi.org/10.3846/16111699.2011.555357.
Full textArora, A. P. "Marketing Management." Vision: The Journal of Business Perspective 17, no. 1 (March 2013): 99. http://dx.doi.org/10.1177/0972262912469705.
Full textShukre, Anagha. "Marketing Management." Vision: The Journal of Business Perspective 17, no. 1 (March 2013): 99–100. http://dx.doi.org/10.1177/0972262912469708.
Full textLevy, Sidney J. "Marketing management and marketing research." Journal of Marketing Management 28, no. 1-2 (February 2012): 8–13. http://dx.doi.org/10.1080/0267257x.2011.645688.
Full textGrönroos, Christian. "Marketing as promise management: regaining customer management for marketing." Journal of Business & Industrial Marketing 24, no. 5/6 (June 12, 2009): 351–59. http://dx.doi.org/10.1108/08858620910966237.
Full textV, Saillaja, Jhansi Rani K, and Catherine R. "Global Marketing Management Planning and Organization." Journal of Advanced Research in Dynamical and Control Systems 11, no. 0009-SPECIAL ISSUE (September 25, 2019): 489–93. http://dx.doi.org/10.5373/jardcs/v11/20192596.
Full textJevtić, Petronije, Ljiljana Stošić-Mihajlović, and Robert Latin. "Modern crisis marketing management." Ekonomski izazovi 9, no. 18 (2020): 110–20. http://dx.doi.org/10.5937/ekoizazov2018110j.
Full textZinsmayer, Philipp. "Marketing Performance Management." Controlling 26, no. 2 (2014): 106–8. http://dx.doi.org/10.15358/0935-0381_2014_2_106.
Full textD'Arcy, Emma, and Mike Gazeley. "Marketing HIV management." Inpharma Weekly &NA;, no. 1220 (January 2000): 3–4. http://dx.doi.org/10.2165/00128413-200012200-00004.
Full textvon der Dunk, Frans G. "Aerospace Marketing Management." Space Policy 20, no. 1 (February 2004): 65–66. http://dx.doi.org/10.1016/j.spacepol.2003.11.009.
Full textBarat, Somjit. "Global Marketing Management." Journal of Global Marketing 22, no. 4 (September 18, 2009): 329–31. http://dx.doi.org/10.1080/08911760903022556.
Full textTadajewski, Mark, and Paul Hewer. "Engaging marketing management." Journal of Marketing Management 28, no. 7-8 (July 2012): 955–56. http://dx.doi.org/10.1080/0267257x.2012.700202.
Full textCostoiu, M., A. Ioana, A. Semenescu, and D. Marcu. "Marketing Management Elements." IOP Conference Series: Materials Science and Engineering 161 (November 2016): 012105. http://dx.doi.org/10.1088/1757-899x/161/1/012105.
Full textJenkins, Melinda, and Donna L. Torrisi. "Marketing and Management." Journal of the American Academy of Nurse Practitioners 7, no. 3 (March 1995): 119–24. http://dx.doi.org/10.1111/j.1745-7599.1995.tb01134.x.
Full textEl-Ansary, Adel I. "Relationship Marketing Management." Journal of Relationship Marketing 4, no. 1-2 (August 16, 2005): 43–56. http://dx.doi.org/10.1300/j366v04n01_04.
Full textWilde, Edwin. "Marketing management consultancy." Work Study 45, no. 2 (April 1996): 18–21. http://dx.doi.org/10.1108/00438029610110393.
Full textLaPlaca, Peter J. "Industrial marketing management." Industrial Marketing Management 37, no. 3 (May 2008): 245–46. http://dx.doi.org/10.1016/j.indmarman.2008.03.001.
Full textLaPlaca, Peter J. "Industrial Marketing Management." Industrial Marketing Management 36, no. 7 (October 2007): 843. http://dx.doi.org/10.1016/j.indmarman.2007.06.002.
Full textLaPlaca, Peter J. "Industrial Marketing Management,." Industrial Marketing Management 36, no. 8 (November 2007): 1019–21. http://dx.doi.org/10.1016/j.indmarman.2007.08.001.
Full textLaPlaca, Peter J. "Industrial marketing management." Industrial Marketing Management 37, no. 1 (January 2008): 1–2. http://dx.doi.org/10.1016/j.indmarman.2007.09.004.
Full textLaPlaca, Peter J. "Industrial Marketing Management." Industrial Marketing Management 37, no. 2 (April 2008): 117–19. http://dx.doi.org/10.1016/j.indmarman.2008.01.004.
Full textCharnes, A., W. W. Cooper, D. B. Learner, and F. Y. Phillips. "Management Science and Marketing Management." Journal of Marketing 49, no. 2 (1985): 93. http://dx.doi.org/10.2307/1251568.
Full textCharnes, A., W. W. Cooper, D. B. Learner, and F. Y. Phillips. "Management Science and Marketing Management." Journal of Marketing 49, no. 2 (March 1985): 93–105. http://dx.doi.org/10.1177/002224298504900208.
Full textPiercy, Nigel F. "The Marketing Budgeting Process: Marketing Management Implications." Journal of Marketing 51, no. 4 (October 1987): 45. http://dx.doi.org/10.2307/1251247.
Full textHavlícek, Karel. "Marketing Management and Marketing Contrilling of SMEs." EUROPEAN RESEARCH STUDIES JOURNAL XIV, Issue 4 (November 1, 2011): 39–54. http://dx.doi.org/10.35808/ersj/334.
Full textPiercy, Nigel F. "The Marketing Budgeting Process: Marketing Management Implications." Journal of Marketing 51, no. 4 (October 1987): 45–59. http://dx.doi.org/10.1177/002224298705100405.
Full textHurth, Victoria, and Emma Whittlesea. "Characterising marketing paradigms for sustainable marketing management." Social Business 7, no. 3 (December 21, 2017): 359–90. http://dx.doi.org/10.1362/204440817x15108539431541.
Full textTakahashi, Chieko. "Health-Oriented Management Branding:." Japan Marketing Journal 39, no. 1 (June 28, 2019): 119–30. http://dx.doi.org/10.7222/marketing.2019.030.
Full textImai, Norio. "Toward Data-Driven Management:." Japan Marketing Journal 40, no. 3 (January 7, 2021): 89–99. http://dx.doi.org/10.7222/marketing.2021.009.
Full textPetrunia, Yurii, Victor Chentsov, Norbert Życzyński, and Vira Petrunia. "Marketing environment and marketing management of universities in Ukraine: national and regional dominants." Innovative Marketing 15, no. 1 (February 5, 2019): 1–12. http://dx.doi.org/10.21511/im.15(1).2019.01.
Full textBerc Radišić, Branka. "MARKETING MANAGEMENT DER DIENSTLEISTUNGEN IM HOTEL." Tourism and hospitality management 9, no. 2 (December 2003): 51–56. http://dx.doi.org/10.20867/thm.9.2.5.
Full textMennicken, Claudia. "Marktforschung und marketing management." International Journal of Research in Marketing 14, no. 3 (July 1997): 293–95. http://dx.doi.org/10.1016/s0167-8116(97)89446-3.
Full textCarson, David, and Audrey Gilmore. "SME marketing management competencies." International Business Review 9, no. 3 (June 2000): 363–82. http://dx.doi.org/10.1016/s0969-5931(00)00006-8.
Full textCalantone, Roger J., and Josef A. Mazanec. "Marketing management and tourism." Annals of Tourism Research 18, no. 1 (January 1991): 101–19. http://dx.doi.org/10.1016/0160-7383(91)90042-a.
Full textDann, Graham M. S. "Destination marketing and management." Annals of Tourism Research 27, no. 1 (January 2000): 227–29. http://dx.doi.org/10.1016/s0160-7383(99)00057-2.
Full textCrié, Dominique. "BIBLIOGRAPHIE: Relationship marketing management." Recherche et Applications en Marketing (French Edition) 19, no. 1 (March 2004): 105–8. http://dx.doi.org/10.1177/076737010401900107.
Full textChonko, Lawrence B., and Shelby D. Hunt. "Ethics and Marketing Management:." Journal of Business Research 50, no. 3 (December 2000): 235–44. http://dx.doi.org/10.1016/s0148-2963(00)00175-2.
Full textLarson, Tim, and Jim Potter. "Integrated Marketing Communication Management:." Journal of Nonprofit & Public Sector Marketing 3, no. 2 (July 25, 1995): 23–36. http://dx.doi.org/10.1300/j054v03n02_03.
Full textBansal, Ajay. "Book Review: Marketing Management." Vision: The Journal of Business Perspective 17, no. 2 (June 2013): 189–90. http://dx.doi.org/10.1177/0972262912484998.
Full textSchlegelmilch, Bodo B., and Elfriede Penz. "Knowledge Management in Marketing." Marketing Review 3, no. 1 (September 1, 2002): 5–19. http://dx.doi.org/10.1362/146934702321477208.
Full textElena, Radu Mihaela. "Cases in marketing management." Long Range Planning 26, no. 4 (August 1993): 116–17. http://dx.doi.org/10.1016/0024-6301(93)90068-q.
Full textL, Fedun Igor. "Concept of Innovative Marketing in Management of Enterprise." Journal of Advanced Research in Dynamical and Control Systems 12, SP7 (July 25, 2020): 352–58. http://dx.doi.org/10.5373/jardcs/v12sp7/20202116.
Full textDamnjanović, Radovan, Marija Bešlin-Feruh, and Aleksandar Rajković. "Sustainable development marketing and ecological management." Odrzivi razvoj 2, no. 2 (2020): 31–40. http://dx.doi.org/10.5937/odrraz2002031d.
Full textRaduški, Dragoljub. "Marketing management in culture and arts." Marketing 48, no. 4 (2017): 224–34. http://dx.doi.org/10.5937/markt1704224r.
Full textDehbid, Mehdi, and Ayeh Vilkey. "Strategic Marketing Management with Japanese Management Approach." Journal of Politics and Law 9, no. 10 (November 30, 2016): 172. http://dx.doi.org/10.5539/jpl.v9n10p172.
Full textLazer, William. "Executive Insights: Changing Dimensions of International Marketing Management—The New Realities." Journal of International Marketing 1, no. 3 (September 1993): 93–103. http://dx.doi.org/10.1177/1069031x9300100306.
Full textNielson, Charles C. "Global marketing: Foreign entry, local marketing and global management." International Journal of Research in Marketing 14, no. 3 (July 1997): 298–300. http://dx.doi.org/10.1016/s0167-8116(97)89448-7.
Full textSalzinger, Leslie, and Lee V. Chalmers. "Marketing Masculinities: Gender and Management Politics in Marketing Work." Contemporary Sociology 32, no. 2 (March 2003): 177. http://dx.doi.org/10.2307/3089578.
Full textKRZEPICKA, Alicja. "Marketing plan as a tool in marketing management process." Nowoczesne Systemy Zarządzania 9, no. 1 (January 1, 2015): 209–16. http://dx.doi.org/10.5604/18969380.1159479.
Full textPeterson, Robin T. "A Marketing History Perspective for the Marketing Management Class." Journal of Marketing Education 9, no. 1 (April 1987): 31–36. http://dx.doi.org/10.1177/027347538700900106.
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