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Journal articles on the topic "MAGIC WATER SAVER"

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F.M., El-Boraie, R. M. M. El Shafay, and M. E. Elhagarey. "MORPHOLOGICAL AND CHEMICAL CHARACTERIZES RESPONSES OF MORINGA OLEIFERA YIELD TO LOCALIZED IRRIGATION SYSTEMS, WATER RESTRICTION AND FERTILIZERS." International Journal of Advanced Research 9, no. 02 (February 28, 2021): 509–23. http://dx.doi.org/10.21474/ijar01/12477.

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This investigation of both of irrigation system, water restriction and soil conditioners on Morengaoleifera, (surface drip irrigation, D, buried drip, BD and mini-sprinkler, MS), as well for irrigating a magic crop like Morenga (Morengaoleifera) plants. Also, this work includes different irrigation water restriction which represent two three treatments (100, 80 and 60% of calculated applied water, W1, W2 and W3 respectivly), more over threes soil conditioners (Compost, C, Farm manure, FM, Mud, M). The experiment was carried out inShalatien where it lies in the east-west of the Red sea in Egypt. Surface evaporation in this area has a paramount importance because of its aridity hot climate under the circumstances of saline irrigation water usage. The objective of the present work is to study the influences of irrigation system, water restrictions and soil conditioners onmorphological and chemical characterizes of Moringa, for that,the following measurements are taken Trunk Diameter, Pods Tree Quantity, Seeds Yields (g) per tree, Weight per 1000 seeds (g), oil yields per tree (g), oil Yields per/ Acer (kg), chlorophyll A- B, total chlorophyll, carotenoids, Total carbohydrates, vitamin C,Nitrogen, Calcium, Fe and zinc content of Moringaoleifera plants in addition to Water use efficiency, cost analysis, energy analysis in two studied seasons, (2017-2018/2018-2019). Results show that the most positive influence of irrigation is buried irrigation, drip irrigation and mini-sprinkler respectively, due to the saved water from losses by evaporation under drought conditions. And the most positive influence of water restrictions treatments is 100, 80 and 60% respectively, but the in many measurements the differences between both of 100 and 80% of applied water is not significant, so its more economical to approve 80% of applied water under buried drip irrigation, which means about 20% of applied water can be save.
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Elshafeey, Nabil, Ken-Pin Hwang, Beatriz Elena Adrada, Rosalind Pitpitan Candelaria, Medine Boge, Rania M. Mahmoud, Huiqin Chen, et al. "Abstract PD11-06: Radiomics model based on magnetic resonance image compilation (MagIC) as early predictor of pathologic complete response to neoadjuvant systemic therapy in triple-negative breast cancer." Cancer Research 82, no. 4_Supplement (February 15, 2022): PD11–06—PD11–06. http://dx.doi.org/10.1158/1538-7445.sabcs21-pd11-06.

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Abstract Background and Purpose: There is currently lack of recognized imaging criteria for prediction of treatment response to NAST in breast cancer patients. And early identification of treatment response to neoadjuvant systemic therapy (NAST) in Triple Negative Breast Cancer (TNBC) patients is important for appropriate treatment selection and response monitoring. A novel MRI sequence, Magnetic Resonance Image Compilation (MagIC) is capable of simultaneous quantitation of several tissue water properties including longitudinal (T1), transverse (T2) relaxation times, and proton density (PD). In this study we evaluated the ability of a radiomic model extracted from a novel MagIC sequence acquired early during NAST to predict pathologic complete response to NAST in TNBC. Materials and Methods: This IRB approved prospective ARTEMIS trial (NCT02276443) included 184 women (122 training dataset, 62 testing dataset) diagnosed with stage I-III TNBC. All patients were scanned with MagIC on a 3T MRI scanner at baseline (184 patients), and after 4 cycles (156 Patients) of NAST. T1, T2 and PD maps were generated from the source images using SyMRI (SyntheticMR, Linkoping, Sweden). Histopathology at surgery was used to determine pathologic complete response (pCR) which was defined as absence of the invasive cancer in the breast and axillary lymph nodes. 3D contouring of the tumors was performed using an in-house toolbox. 310 (10 first-order, 300 GLCM) textural features were extracted from each map, with total of 930 features/patient. Radiomic features were compared between pCR and non-pCR using Wilcoxon Rank Sum test and Fisher’s exact test. To build a multivariate, predictive model, logistic regression with elastic net regularization was performed for texture feature selection. The tuning parameter was optimized using 5-fold cross-validation based on the average area under curve (AUC) of each fold of a cross-validation using training data. Then the testing data were used to compare model’s performance by AUC. Results: Univariate analysis found 23 PD, 17 T1 and 10 T2 radiomic features at C4 time point to be able to predict pCR status with AUC >70% in both training and testing cohort. The top performing radiomic features were Entropy, Variance, Homogeneity and Energy (Tables1-2). Multivariate radiomics models from C4-PD, and C4-T1 maps showed best performance during both cross validation and independent testing. The radiomic signature of C4-T1 map that included 27features had best performance, with an AUC of 0.77, 0.70 (95% CI: 0.571-0.868) in training and testing cohort respectively. C4-PD map radiomic signature that included 6features was able to predict the pCR status with AUC of 0.73, 0.72 (95% CI: 0.571-0.868) in training and testing cohort respectively. Conclusion: Our data found that MagIC-based radiomics signature could potentially predict pathologic complete response in TNBC early during NAST. This data shows the potential application of MagIC radiomic model for improvement of response assessment in TNBC. Table 1.Best performing radiomic features from PD map after 4 cycles of NAST in TNBC patients.FeatureTraining CohortTraining CohortTraining CohortTesting CohortTesting CohortTesting CohortNAUC95% CINAUC95% CIP-valuePD-mapAngular Variance of Sum entropy1060.73820.6437-0.8328500.73240.5895-0.8752<0.001Range of Sum entropy1060.73930.6446-0.834500.72120.5753-0.867<0.001Angular Variance of Sum entropy1060.75960.6662-0.853500.70190.5538-0.8501<0.001Average of Sum entropy1060.73470.6367-0.8327500.70990.5613-0.8585<0.001Angular Variance of Sum variance1060.70160.602-0.8011500.70190.5543-0.8495<0.001Range of Sum variance1060.70050.6001-0.8009500.700.5499-0.8476<0.001 Table 2.Best performing radiomic features from T1-T2 maps after 4 cycles of NAST in TNBC patients.FeatureTraining CohortTraining CohortTraining CohortTesting CohortTesting CohortTesting CohortNAUC95% CINAUC95% CIP-valueT1-mapAngular Variance of Sum entropy1060.76530.6762-0.8544500.70510.5524-0.8579<0.001Range of Sum entropy1060.76530.6759-0.8547500.70350.5503-0.8567<0.001Average of Entropy1060.75250.6568-0.8482500.71630.572-0.8607<0.001Average of Sum entropy1060.750.6552-0.8448500.70190.555-0.8488<0.001Angular Variance of Energy1060.7450.6493-0.8407500.73080.59-0.8715<0.001Range of Energy1060.74290.6466-0.8392500.72920.5885-0.8699<0.001Average of Energy1060.74110.6438-0.8384500.7260.5852-0.8667<0.001Average of Entropy1060.73360.635-0.8322500.74040.602-0.8787<0.001Average of Maximum probability1060.70760.6054-0.8098500.71630.5704-0.8623<0.001Range of Maximum probability1060.70550.6018-0.8092500.75640.6195-0.8933<0.001T2-mapAngular Variance of Energy1060.74820.6531-0.8433500.70990.5644-0.8555<0.001Range of Energy1060.7450.6495-0.8405500.70350.5569-0.8501<0.001Average of Entropy1060.74070.6416-0.8399500.72920.585-0.8733<0.001Average of Sum entropy1060.73860.6405-0.8367500.72440.5797-0.869<0.001Average of Energy1060.73180.6309-0.8327500.72120.5743-0.86<0.001Angular Variance of Sum entropy1060.7290.631-0.827500.72760.5857-0.8695<0.001Range of Sum entropy1060.72760.6295-0.8257500.72280.5796-0.8659<0.001Average of Information measure of correlation 11060.71580.6147-0.8169500.70990.5638-0.8561<0.001Average of Entropy1060.700.5903-0.8028500.74360.6014-0.8858<0.001 Citation Format: Nabil Elshafeey, Ken-Pin Hwang, Beatriz Elena Adrada, Rosalind Pitpitan Candelaria, Medine Boge, Rania M Mahmoud, Huiqin Chen, Jia Sun, Wei Yang, Aikaterini Kotrotsou, Benjamin C Musall, Jong Bum Son, Gary J Whitman, Jessica Leung, Huong Le-Petross, Lumarie Santiago, Deanna Lynn Lane, Marion Elizabeth Scoggins, David Allen Spak, Mary Saber Guirguis, Miral Mahesh Patel, Frances Perez, Abeer H Abdelhafez, Jason B White, Lei Huo, Elizabeth Ravenberg, Wei Peng, Alastair Thompson, Senthil Damodaran, Debu Tripathy, Stacey L Moulder, Clinton Yam, Mark David Pagel, Jingfei Ma, Gaiane Margishvili Rauch. Radiomics model based on magnetic resonance image compilation (MagIC) as early predictor of pathologic complete response to neoadjuvant systemic therapy in triple-negative breast cancer [abstract]. In: Proceedings of the 2021 San Antonio Breast Cancer Symposium; 2021 Dec 7-10; San Antonio, TX. Philadelphia (PA): AACR; Cancer Res 2022;82(4 Suppl):Abstract nr PD11-06.
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Ribeiro, Danielle De Oliveira, and Teresa Paula N. R. Gonçalves. "Cinema e Educação: o Projeto Imagens em Movimento e espaços de alteridade (Cinema and Education: the Project Moving Images and spaces of otherness)." Revista Eletrônica de Educação 14 (May 13, 2020): 3475085. http://dx.doi.org/10.14244/198271993475.

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In this article we propose to discuss the educational work with cinema in public schools as a space of creation and otherness. We will focus on the experience of the Project Images in Motion, which began in 2011. The project performs a film work in public schools and works in schools and culture points in some municipalities in the state of Rio de Janeiro and the state of Minas Gerais, Brazil. We investigated the educational work with cinema, in the space of the public school, from the experience of three schools participating in this project, all located in the city of Rio de Janeiro. This is part of a major research that mapped the information available on the digital platform of the project about its history and actions and interviewed eight workers involved in the project in these three schools. The theoretical reference of the research is anchored in concepts such as cinema and education, creative activity, otherness, learning, experience and childhood and dialogues with fundamental authors - especially Alain Bergala, for whom the school should be a space of appropriation and enjoyment of cinema as art. Focusing on the experience with cinema as a space of otherness, we emphasize that when teachers, filmmakers and/or other Basic Education workers work in partnership, experimenting with cinema together with the students inside and outside the school, many learnings seem to be mobilized in all those involved in the project, changing subjectivities and building knowledge together.ResumoNeste artigo nos propomos a discutir o trabalho educativo com cinema em escolas da rede pública como espaço de criação e alteridade. Partindo da experiência do Projeto Imagens em Movimento, iniciado no ano 2011, que realiza um trabalho com cinema em escolas da rede pública e atuou em escolas e pontos de cultura de alguns municípios do estado do Rio de Janeiro e do estado de Minas Gerais, investigamos o trabalho educativo com cinema, no espaço da escola pública, a partir da experiência de três escolas com esse projeto, todas localizadas na cidade do Rio de Janeiro. Trata-se de parte de uma pesquisa realizada a partir do mapeamento das informações disponíveis na plataforma digital do projeto sobre o seu histórico e suas ações e pela análise de entrevistas realizadas com oito trabalhadores envolvidos no projeto nessas três escolas. O referencial teórico da pesquisa se ancorou em conceitos como: cinema e educação, atividade criadora, alteridade, aprendizagem, experiência e infância, a partir de um diálogo com autores fundamentais – em especial Alain Bergala, para quem a escola deve ser um espaço de apropriação e fruição do cinema como arte. Focando na experiência com cinema como espaço de alteridade destacamos que, quando professores, cineastas e/ou demais trabalhadores da Educação Básica trabalham em parceria, experimentando o cinema junto com os estudantes dentro e fora da escola, parecem ser mobilizadas muitas aprendizagens em todos os envolvidos no projeto, alterando subjetividades e construindo saberes em conjunto.ResumenEn este artículo nos proponemos discutir el trabajo educativo con cine en escuelas de la red pública como espacio de creación y alteridad. A partir de la experiencia del Proyecto Imágenes en Movimiento, iniciado en el año 2011, que realiza un trabajo con cine en escuelas de la red pública y actuó en escuelas y puntos de cultura de algunos municipios del estado de Río de Janeiro y del estado de Minas Gerais, Brasil, investigamos el trabajo educativo con cine, en el espacio de la escuela pública, a partir de la experiencia de tres escuelas con ese proyecto, todas localizadas en la ciudad de Río de Janeiro. Se trata de una investigación realizada a partir del mapeo de las informaciones disponibles en la plataforma digital del proyecto sobre su histórico y sus acciones y del análisis de entrevistas realizadas con ocho trabajadores involucrados en el proyecto en estas tres escuelas. El referencial teórico de la investigación se ancló en conceptos como: cine y educación, actividad creadora, alteridad, aprendizaje, experiencia e infancia, a partir de un diálogo con autores fundamentales - en especial Alain Bergala, para quien la escuela debe ser un espacio de apropiación y el disfrute del cine como arte. En el marco de la experiencia con el cine como espacio de alteridad destacamos que cuando profesores, cineastas y / o demás trabajadores de la Educación Básica trabajan en sociedad, experimentando el cine junto a los estudiantes dentro y fuera de la escuela, parecen movilizarse muchos aprendizajes en todos los involucrados en el proyecto, alterando subjetividades y construyendo saberes en conjunto.Palavras-chave: Alteridade, Cinema e educação, Educação básica, Trabalho da educação.Keywords: Otherness, Cinema and education, Basic education, Work of education.Palabras clave: Alteridad, Cine y educación, Educación básica, Trabajo de la educación.ReferencesAGAMBEM, Giorgio. Infância e história. Buenos Aires: Adriana Hidalgo, 2001.AGAMBEM, Giorgio. Profanações. São Paulo: Boitempo, 2007.ARENDT, Hannah. A condição humana (1ª ed. 1958 ed.). Lisboa: Relógio D'Água, 2001.BAKHTIN, Mikhail. Estética da criação verbal. Tradução de Paulo Bezerra. São Paulo: Martins Fontes, 2010.BENJAMIN, Walter. Reflexões sobre a criança, o brinquedo e a educação. São Paulo: Duas Cidades/34, 2005.BENJAMIN, Walter. O narrador. In: Obras Escolhidas I: Magia e Técnica, Arte e Política. São Paulo, Brasiliense, 2012, p. 231-240.BERGALA, Alain. A hipótese-cinema. Rio de Janeiro: Booklink; CINEAD-LISE-FE/UFRJ, 2008.DELEUZE, Gilles. Diferença e repetição. Rio de Janeiro: Graal, 1988.DELEUZE, Gilles. A imagem-tempo. São Paulo: Brasiliense, 1990.FRESQUET, Adriana. Cinema e educação: reflexões e experiências com professores e estudantes de Educação Básica, dentro e “fora” da escola. Belo Horizonte: Autêntica, 2013.FRESQUET, Adriana; NANCHERY, Clarissa. Abecedário de cinema com Alain Bergala. Rio de Janeiro: CINEAD/LECAV/FE-UFRJ, 2012. DVD. 36’, cor.GOMES. Elisabete X.; GONÇALVES, Teresa N.R. Trabalho da educação: Acção humana, não-produtividade e comunidade. Interacções, v. 11, n. 37, 2015.KOHAN, Walter Omar. A infância da educação: o conceito devir-criança. In: ______. (org.) Lugares da infância: filosofia. Rio de Janeiro: DP&A, 2004, p. 51-68.LARROSA, Jorge. Notas sobre a experiência e o saber de experiência. Revista Brasileira de Educação, n. 19, 2002.LARROSA, Jorge. Experiência e alteridade em educação. Revista Reflexão e Ação, Santa Cruz do Sul, v. 19, n. 2, p. 04-27, jul./dez. 2011.LARROSA, Jorge. Por amor à infância e por amor ao mundo. Transcrito e traduzido por Raquel Ribeiro Santos. Revista Imaginar. n. 56, p. 39-45, 2013.MACEDO Elizabeth. Currículo, cultura e diferença. In: LOPES, Alice Casimiro; ALBA, Alícia de (Orgs.). Diálogo curricular entre Brasil e México. Rio de Janeiro: Eduerj, 2014, p. 83-101.MASSCHELEIN, Jan; SIMONS, Maarten. Em defesa da escola: uma questão pública. Autêntica, 2013.MIGLIORIN, Cezar. Inevitavelmente cinema: educação, política e mafuá. 1ª ed.- Rio de Janeiro: Beco do Azougue, 2015.PARAÍSO, Marlucy Alves. Diferença no currículo. Cadernos de pesquisa, v. 40, n. 140, p. 587-604, 2010.e3475085
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Lavers, Katie. "Cirque du Soleil and Its Roots in Illegitimate Circus." M/C Journal 17, no. 5 (October 25, 2014). http://dx.doi.org/10.5204/mcj.882.

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IntroductionCirque du Soleil, the largest live entertainment company in the world, has eight standing shows in Las Vegas alone, KÀ, Love, Mystère, Zumanity, Believe, Michael Jackson ONE, Zarkana and O. Close to 150 million spectators have seen Cirque du Soleil shows since the company’s beginnings in 1984 and it is estimated that over 15 million spectators will see a Cirque du Soleil show in 2014 (Cirque du Soleil). The Cirque du Soleil concept of circus as a form of theatre, with simple, often archetypal, narrative arcs conveyed without words, virtuoso physicality with the circus artists presented as characters in a fictional world, cutting-edge lighting and visuals, extraordinary innovative staging, and the uptake of new technology for special effects can all be linked back to an early form of circus which is sometimes termed illegitimate circus. In the late 18th century and early 19th century, in the age of Romanticism, only two theatres in London, Covent Garden and Drury Lane, plus the summer theatre in the Haymarket, had royal patents allowing them to produce plays or text-based productions, and these were considered legitimate theatres. (These theatres retained this monopoly until the Theatre Regulation Act of 1843; Saxon 301.) Other circuses and theatres such as Astley’s Amphitheatre, which were precluded from performing text-based works by the terms of their licenses, have been termed illegitimate (Moody 1). Perversely, the effect of licensing venues in this way, instead of having the desired effect of enshrining some particular forms of expression and “casting all others beyond the cultural pale,” served instead to help to cultivate a different kind of theatrical landscape, “a theatrical terrain with a new, rich and varied dramatic ecology” (Reed 255). A fundamental change to the theatrical culture of London took place, and pivotal to “that transformation was the emergence of an illegitimate theatrical culture” (Moody 1) with circus at its heart. An innovative and different form of performance, a theatre of the body, featuring spectacle and athleticism emerged, with “a sensuous, spectacular aesthetic largely wordless except for the lyrics of songs” (Bratton 117).This writing sets out to explore some of the strong parallels between the aesthetic that emerged in this early illegitimate circus and the aesthetic of the Montreal-based, multi-billion dollar entertainment empire of Cirque du Soleil. Although it is not fighting against legal restrictions and can in no way be considered illegitimate, the circus of Cirque du Soleil can be seen to be the descendant of the early circus entrepreneurs and their illegitimate aesthetic which arose out of the desire to find ways to continue to attract audiences to their shows in spite of the restrictions of the licenses granted to them. BackgroundCircus has served as an inspiration for many innovatory theatre productions including Peter Brook’s Midsummer Night’s Dream (1970) and Tom Stoppard’s Jumpers (1972) as well as the earlier experiments of Meyerhold, Eisenstein, Mayakovsky and other Soviet directors of the 1920’s (Saxon 299). A. H. Saxon points out, however, that the relationship between circus and theatre is a long-standing one that begins in the late 18th century and the early 19th century, when circus itself was theatre (Saxon 299).Modern circus was founded in London in 1768 by an ex-cavalryman and his wife, Philip and Patty Astley, and consisted of spectacular stunt horse riding taking place in a ring, with acts from traditional fairs such as juggling, acrobatics, clowning and wire-walking inserted to cover the changeovers between riding acts. From the very first shows entry was by paid ticket only and the early history of circus was driven by innovative, risk-taking entrepreneurs such as Philip Astley, who indeed built so many new amphitheatres for his productions that he became known as Amphi-Philip (Jando). After years of legal tussles with the authorities concerning the legal status of this new entertainment, a limited license was finally granted in 1783 for Astley’s Amphitheatre. This license precluded the performing of plays, anything text-based, or anything which had a script that resembled a play. Instead the annual license granted allowed only for “public dancing and music” and “other public entertainments of like kind” (St. Leon 9).Corporeal Dramaturgy and TextIn the face of the ban on scripted text, illegitimate circus turned to the human body and privileged it as a means of dramatic expression. A resultant dramaturgy focusing on the expressive capabilities of the performers’ bodies emerged. “The primacy of rhetoric and the spoken word in legitimate drama gave way […] to a corporeal dramaturgy which privileged the galvanic, affective capacity of the human body as a vehicle of dramatic expression” (Moody 83). Moody proposes that the “iconography of illegitimacy participated in a broader cultural and scientific transformation in which the human body began to be understood as an eloquent compendium of visible signs” (83). Even though the company has the use of text and dramatic dialogue freely available to it, Cirque du Soleil, shares this investment in the bodies of the performers and their “galvanic, affective capacity” (83) to communicate with the audience directly without the use of a scripted text, and this remains a constant between the two forms of circus. Robert Lepage, the director of two Cirque du Soleil shows, KÀ (2004) and more recently Totem (2010), speaking about KÀ in 2004, said, “We wanted it to be an epic story told not with the use of words, but with the universal language of body movement” (Lepage cited in Fink).In accordance with David Graver’s system of classifying performers’ bodies, Cirque du Soleil’s productions most usually present performers’ ‘character bodies’ in which the performers are understood by spectators to be playing fictional roles or characters (Hurley n/p) and this was also the case with illegitimate circus which right from its very beginnings presented its performers within narratives in which the performers are understood to be playing characters. In Cirque du Soleil’s shows, as with illegitimate circus, this presentation of the performers’ character bodies is interspersed with acts “that emphasize the extraordinary training and physical skill of the performers, that is which draw attention to the ‘performer body’ but always within the context of an overall narrative” (Fricker n.p.).Insertion of Vital TextAfter audience feedback, text was eventually added into KÀ (2004) in the form of a pre-recorded prologue inserted to enable people to follow the narrative arc, and in the show Wintuk (2007) there are tales that are sung by Jim Comcoran (Leroux 126). Interestingly early illegitimate circus creators, in their efforts to circumvent the ban on using dramatic dialogue, often inserted text into their performances in similar ways to the methods Cirque du Soleil chose for KÀ and Wintuk. Illegitimate circus included dramatic recitatives accompanied by music to facilitate the following of the storyline (Moody 28) in the same way that Cirque du Soleil inserted a pre-recorded prologue to KÀ to enable audience members to understand the narrative. Performers in illegitimate circus often conveyed essential information to the audience as lyrics of songs (Bratton 117) in the same way that Jim Comcoran does in Wintuk. Dramaturgical StructuresAstley from his very first circus show in 1768 began to set his equestrian stunts within a narrative. Billy Button’s Ride to Brentford (1768), showed a tailor, a novice rider, mounting backwards, losing his belongings and being thrown off the horse when it bucks. The act ends with the tailor being chased around the ring by his horse (Schlicke 161). Early circus innovators, searching for dramaturgy for their shows drew on contemporary warfare, creating vivid physical enactments of contemporary battles. They also created a new dramatic form known as Hippodramas (literally ‘horse dramas’ from hippos the Attic Greek for Horse), a hybridization of melodrama and circus featuring the trick riding skills of the early circus pioneers. The narrative arcs chosen were often archetypal or sourced from well-known contemporary books or poems. As Moody writes, at the heart of many of these shows “lay an archetypal narrative of the villainous usurper finally defeated” (Moody 30).One of the first hippodramas, The Blood Red Knight, opened at Astley’s Amphitheatre in 1810.Presented in dumbshow, and interspersed with grand chivalric processions, the show featured Alphonso’s rescue of his wife Isabella from her imprisonment and forced marriage to the evil knight Sir Rowland and concluded with the spectacular, fiery destruction of the castle and Sir Rowland’s death. (Moody 69)Another later hippodrama, The Spectre Monarch and his Phantom Steed, or the Genii Horseman of the Air (1830) was set in China where the rightful prince was ousted by a Tartar usurper who entered into a pact with the Spectre Monarch and received,a magic ring, by aid of which his unlawful desires were instantly gratified. Virtue, predictably won out in the end, and the discomforted villain, in a final settling of accounts with his dread master was borne off through the air in a car of fire pursued by Daemon Horsemen above THE GREAT WALL OF CHINA. (Saxon 303)Karen Fricker writes of early Cirque du Soleil shows that “while plot is doubtless too strong a word, each of Cirque’s recent shows has a distinct concept or theme, that is urbanity for Saltimbanco; nomadism in Varekai (2002) and humanity’s clownish spirit for Corteo (2005), and tend to follow the same very basic storyline, which is not narrated in words but suggested by the staging that connects the individual acts” (Fricker n/p). Leroux describes the early Cirque du Soleil shows as following a “proverbial and well-worn ‘collective transformation trope’” (Leroux 122) whilst Peta Tait points out that the narrative arc of Cirque du Soleil “ might be summarized as an innocent protagonist, often female, helped by an older identity, seemingly male, to face a challenging journey or search for identity; more generally, old versus young” (Tait 128). However Leroux discerns an increasing interest in narrative devices such as action and plot in Cirque du Soleil’s Las Vegas productions (Leroux 122). Fricker points out that “with KÀ, what Cirque sought – and indeed found in Lepage’s staging – was to push this storytelling tendency further into full-fledged plot and character” (Fricker n/p). Telling a story without words, apart from the inserted prologue, means that the narrative arc of Kà is, however, very simple. A young prince and princess, twins in a mythical Far Eastern kingdom, are separated when a ceremonial occasion is interrupted by an attack by a tribe of enemy warriors. A variety of adventures follow, most involving perilous escapes from bad guys with flaming arrows and fierce-looking body tattoos. After many trials, a happy reunion arrives. (Isherwood)This increasing emphasis on developing a plot and a narrative arc positions Cirque as moving closer in dramaturgical aesthetic to illegitimate circus.Visual TechnologiesTo increase the visual excitement of its shows and compensate for the absence of spoken dialogue, illegitimate circus in the late 18th and early 19th century drew on contemporaneous and emerging visual technologies. Some of the new visual technologies that Astley’s used have been termed pre-cinematic, including the panorama (or diorama as it is sometimes called) and “the phantasmagoria and other visual machines… [which] expanded the means through which an audience could be addressed” (O’Quinn, Governance 312). The panorama or diorama ran in the same way that a film runs in an analogue camera, rolling between vertical rollers on either side of the stage. In Astley’s production The Siege and Storming of Seringapatam (1800) he used another effect almost equivalent to a modern day camera zoom-in by showing scenic back drops which, as they moved through time, progressively moved geographically closer to the battle. This meant that “the increasing enlargement of scale-each successive scene has a smaller geographic space-has a telescopic event. Although the size of the performance space remains constant, the spatial parameters of the spectacle become increasingly magnified” (O’Quinn, Governance 345). In KÀ, Robert Lepage experiments with “cinematographic stage storytelling on a very grand scale” (Fricker n.p.). A KÀ press release (2005) from Cirque du Soleil describes the show “as a cinematic journey of aerial adventure” (Cirque du Soleil). Cirque du Soleil worked with ground-breaking visual technologies in KÀ, developing an interactive projected set. This involves the performers controlling what happens to the projected environment in real time, with the projected scenery responding to their movements. The performers’ movements are tracked by an infra-red sensitive camera above the stage, and by computer software written by Interactive Production Designer Olger Förterer. “In essence, what we have is an intelligent set,” says Förterer. “And everything the audience sees is created by the computer” (Cirque du Soleil).Contemporary Technology Cutting edge technologies, many of which came directly from contemporaneous warfare, were introduced into the illegitimate circus performance space by Astley and his competitors. These included explosions using redfire, a new military explosive that combined “strontia, shellac and chlorate of potash, [which] produced […] spectacular flame effects” (Moody 28). Redfire was used for ‘blow-ups,’ the spectacular explosions often occurring at the end of the performance when the villain’s castle or hideout was destroyed. Cirque du Soleil is also drawing on contemporary military technology for performance projects. Sparked: A Live interaction between Humans and Quadcopters (2014) is a recent short film released by Cirque du Soleil, which features the theatrical use of drones. The new collaboration between Cirque du Soleil, ETH Zurich and Verity Studios uses 10 quadcopters disguised as animated lampshades which take to the air, “carrying out the kinds of complex synchronized dance manoeuvres we usually see from the circus' famed acrobats” (Huffington Post). This shows, as with early illegitimate circus, the quick theatrical uptake of contemporary technology originally developed for use in warfare.Innovative StagingArrighi writes that the performance space that Astley developed was a “completely new theatrical configuration that had not been seen in Western culture before… [and] included a circular ring (primarily for equestrian performance) and a raised theatre stage (for pantomime and burletta)” (177) joined together by ramps that were large enough and strong enough to allow horses to be ridden over them during performances. The stage at Astley’s Amphitheatre was said to be the largest in Europe measuring over 130 feet across. A proscenium arch was installed in 1818 which could be adjusted in full view of the audience with the stage opening changing anywhere in size from forty to sixty feet (Saxon 300). The staging evolved so that it had the capacity to be multi-level, involving “immense [moveable] platforms or floors, rising above each other, and extending the whole width of the stage” (Meisel 214). The ability to transform the stage by the use of draped and masked platforms which could be moved mechanically, proved central to the creation of the “new hybrid genre of swashbuckling melodramas on horseback, or ‘hippodramas’” (Kwint, Leisure 46). Foot soldiers and mounted cavalry would fight their way across the elaborate sets and the production would culminate with a big finale that usually featured a burning castle (Kwint, Legitimization 95). Cirque du Soleil’s investment in high-tech staging can be clearly seen in KÀ. Mark Swed writes that KÀ is, “the most lavish production in the history of Western theatre. It is surely the most technologically advanced” (Swed). With a production budget of $165 million (Swed), theatre designer Michael Fisher has replaced the conventional stage floor with two huge moveable performance platforms and five smaller platforms that appear to float above a gigantic pit descending 51 feet below floor level. One of the larger platforms is a tatami floor that moves backwards and forwards, the other platform is described by the New York Times as being the most thrilling performer in the show.The most consistently thrilling performer, perhaps appropriately, isn't even human: It's the giant slab of machinery that serves as one of the two stages designed by Mark Fisher. Here Mr. Lepage's ability to use a single emblem or image for a variety of dramatic purposes is magnified to epic proportions. Rising and falling with amazing speed and ease, spinning and tilting to a full vertical position, this huge, hydraulically powered game board is a sandy beach in one segment, a sheer cliff wall in another and a battleground, viewed from above, for the evening's exuberantly cinematic climax. (Isherwood)In the climax a vertical battle is fought by aerialists fighting up and down the surface of the sand stone cliff with defeated fighters portrayed as tumbling down the surface of the cliff into the depths of the pit below. Cirque du Soleil’s production entitled O, which phonetically is the French word eau meaning water, is a collaboration with director Franco Dragone that has been running at Las Vegas’ Bellagio Hotel since 1998. O has grossed over a billion dollars since it opened in 1998 (Sylt and Reid). It is an aquatic circus or an aquadrama. In 1804, Charles Dibdin, one of Astley’s rivals, taking advantage of the nearby New River, “added to the accoutrements of the Sadler’s Wells Theatre a tank three feet deep, ninety feet long and as wide as twenty-four feet which could be filled with water from the New River” (Hays and Nickolopoulou 171) Sadler’s Wells presented aquadramas depicting many reconstructions of famous naval battles. One of the first of these was The Siege of Gibraltar (1804) that used “117 ships designed by the Woolwich Dockyard shipwrights and capable of firing their guns” (Hays and Nickolopoulou 5). To represent the drowning Spanish sailors saved by the British, “Dibdin used children, ‘who were seen swimming and affecting to struggle with the waves’”(5).O (1998) is the first Cirque production to be performed in a proscenium arch theatre, with the pool installed behind the proscenium arch. “To light the water in the pool, a majority of the front lighting comes from a subterranean light tunnel (at the same level as the pool) which has eleven 4" thick Plexiglas windows that open along the downstage perimeter of the pool” (Lampert-Greaux). Accompanied by a live orchestra, performers dive into the 53 x 90 foot pool from on high, they swim underwater lit by lights installed in the subterranean light tunnel and they also perform on perforated platforms that rise up out of the water and turn the pool into a solid stage floor. In many respects, Cirque du Soleil can be seen to be the inheritors of the spectacular illegitimate circus of the 18th and 19th Century. The inheritance can be seen in Cirque du Soleil’s entrepreneurial daring, the corporeal dramaturgy privileging the affective power of the body over the use of words, in the performers presented primarily as character bodies, and in the delivering of essential text either as a prologue or as lyrics to songs. It can also be seen in Cirque du Soleil’s innovative staging design, the uptake of military based technology and the experimentation with cutting edge visual effects. Although re-invigorating the tradition and creating spectacular shows that in many respects are entirely of the moment, Cirque du Soleil’s aesthetic roots can be clearly seen to draw deeply on the inheritance of illegitimate circus.ReferencesBratton, Jacky. “Romantic Melodrama.” The Cambridge Companion to British Theatre 1730-1830. Eds. Jane Moody and Daniel O'Quinn. Cambridge: Cambridge University, 2007. 115-27. Bratton, Jacky. “What Is a Play? Drama and the Victorian Circus in the Performing Century.” Nineteenth-Century Theatre’s History. Eds. Tracey C. Davis and Peter Holland. Hampshire, UK: Palgrave Macmillan, 2007. 250-62.Cavendish, Richard. “Death of Madame Tussaud.” History Today 50.4 (2000). 15 Aug. 2014 ‹http://www.historytoday.com/richard-cavendish/death-madame-tussaud›.Cirque du Soleil. 2014. 10 Sep. 2014 ‹http://www.cirquedusoleil.com/en/home/about-us/at-a-glance.aspx›.Davis, Janet M. The Circus Age: Culture and Society under the American Big Top. Chapel Hill and London: University of North Carolina Press, 2002. Hays, Michael, and Anastasia Nikolopoulou. Melodrama: The Cultural Emergence of a Genre. New York: Palgrave Macmillan, 1999.House of Dancing Water. 2014. 17 Aug. 2014 ‹http://thehouseofdancingwater.com/en/›.Isherwood, Charles. “Fire, Acrobatics and Most of All Hydraulics.” New York Times 5 Feb. 2005. 12 Sep. 2014 ‹http://www.nytimes.com/2005/02/05/theater/reviews/05cirq.html?_r=0›.Fink, Jerry. “Cirque du Soleil Spares No Cost with Kà.” Las Vegas Sun 2004. 17 Sep. 2014 ‹http://www.lasvegassun.com/news/2004/sep/16/cirque-du-soleil-spares-no-cost-with-ka/›.Fricker, Karen. “Le Goût du Risque: Kà de Robert Lepage et du Cirque du Soleil.” (“Risky Business: Robert Lepage and the Cirque du Soleil’s Kà.”) L’Annuaire théâtral 45 (2010) 45-68. Trans. Isabelle Savoie. (Original English Version not paginated.)Hurley, Erin. "Les Corps Multiples du Cirque du Soleil." Globe: Revue Internationale d’Études Quebecoise. Les Arts de la Scene au Quebec, 11.2 (2008). (Original English n.p.)Jacob, Pascal. The Circus Artist Today: Analysis of the Key Competences. Brussels: FEDEC: European Federation of Professional Circus Schools, 2008. 5 June 2010 ‹http://sideshow-circusmagazine.com/research/downloads/circus-artist-today-analysis-key-competencies›.Jando, Dominique. “Philip Astley, Circus Owner, Equestrian.” Circopedia. 15 Sep. 2014 ‹http://www.circopedia.org/Philip_Astley›.Kwint, Marius. “The Legitimization of Circus in Late Georgian England.” Past and Present 174 (2002): 72-115.---. “The Circus and Nature in Late Georgian England.” Histories of Leisure. Ed. Rudy Koshar. Oxford: Berg Publishers, 2002. 45-60. ---. “The Theatre of War.” History Today 53.6 (2003). 28 Mar. 2012 ‹http://www.historytoday.com/marius-kwint/theatre-war›.Lampert-Greaux, Ellen. “The Wizardry of O: Cirque du Soleil Takes the Plunge into an Underwater World.” livedesignonline 1999. 17 Aug. 2014 ‹http://livedesignonline.com/mag/wizardry-o-cirque-du-soleil-takes-plunge-underwater-world›.Lavers, Katie. “Sighting Circus: Perceptions of Circus Phenomena Investigated through Diverse Bodies.” Doctoral Thesis. Perth, WA: Edith Cowan University, 2014. Leroux, Patrick Louis. “The Cirque du Soleil in Las Vegas: An American Striptease.” Revista Mexicana de Estudio Canadiens (Nueva Época) 16 (2008): 121-126.Mazza, Ed. “Cirque du Soleil’s Drone Video ‘Sparked’ is Pure Magic.” Huffington Post 22 Sep. 2014. 23 Sep. 2014 ‹http://www.huffingtonpost.com/2014/09/22/cirque-du-soleil-sparked-drone-video_n_5865668.html›.Meisel, Martin. Realizations: Narrative, Pictorial and Theatrical Arts in Nineteenth-Century England. Princeton, New Jersey: Princeton University Press, 1983.Moody, Jane. Illegitimate Theatre in London, 1770-1840. Cambridge: Cambridge University Press, 2000. O'Quinn, Daniel. Staging Governance: Teatrical Imperialism in London 1770-1800. Baltimore, Maryland, USA: Johns Hopkins University Press, 2005. O'Quinn, Daniel. “Theatre and Empire.” The Cambridge Companion to British Theatre 1730-1830. Eds. Jane Moody and Daniel O'Quinn. Cambridge: Cambridge University Press, 2007. 233-46. Reed, Peter P. “Interrogating Legitimacy in Britain and America.” The Oxford Handbook of Georgian Theatre. Eds. Julia Swindells and Francis David. Oxford: Oxford University Press, 2014. 247-264.Saxon, A.H. “The Circus as Theatre: Astley’s and Its Actors in the Age of Romanticism.” Educational Theatre Journal 27.3 (1975): 299-312.Schlicke, P. Dickens and Popular Entertainment. London: Unwin Hyman, 1985.St. Leon, Mark. Circus: The Australian Story. Melbourne: Melbourne Books, 2011. Stoddart, Helen. Rings of Desire: Circus History and Representation. Manchester: Manchester University Press, 2000. Swed, Mark. “Epic, Extravagant: In Ka the Acrobatics and Dazzling Special Effects Are Stunning and Enchanting.” Los Angeles Times 5 Feb. 2005. 22 Aug. 2014 ‹http://articles.latimes.com/2005/feb/05/entertainment/et-ka5›.Sylt, Cristian, and Caroline Reid. “Cirque du Soleil Swings to $1bn Revenue as It Mulls Shows at O2.” The Independent Oct. 2011. 14 Sep. 2014 ‹http://www.independent.co.uk/news/business/news/cirque-du-soleil-swings-to-1bn-revenue-as-it-mulls-shows-at-o2-2191850.html›.Tait, Peta. Circus Bodies: Cultural Identity in Aerial Performance. London: Routledge, 2005.Terdiman, Daniel. “Flying Lampshades: Cirque du Soleil Plays with Drones.” CNet 2014. 22 Sept 2014 ‹http://www.cnet.com/news/flying-lampshades-the-cirque-du-soleil-plays-with-drones/›.Venables, Michael. “The Technology Behind the Las Vegas Magic of Cirque du Soleil.” Forbes Magazine 30 Aug. 2013. 16 Aug. 2014 ‹http://www.forbes.com/sites/michaelvenables/2013/08/30/technology-behind-the-magical-universe-of-cirque-du-soleil-part-one/›.
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Dissertations / Theses on the topic "MAGIC WATER SAVER"

1

JULKA, ROLY. "HUL'S MAGIC WATER SAVER." Thesis, 2013. http://dspace.dtu.ac.in:8080/jspui/handle/repository/17458.

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Abstract:
Magic Water Saver is a valuable innovation for a water-scarce country like India where more than 100 million people face water shortage every day. About 57% of these people belong to lower Socio-Economic Classes (SEC). For these consumers, getting water takes more effort as well as more money since their water source is often located outside their homes. This new product from HUL strikes a familiar chord for saving water. In this project we aim to analyze the market perception of the “Magic Water Saver” from HUL. Through this project we have tried to analyze the customer response about water saving washing after wash laundry. Everyone is aware about the problem of water scarcity; we have tried to find out if people are ready to pay extra to help the cause of water conservation. The project will involve surveys of customer’s on personal basis. The primary data will be collected by direct interviewing the respondents and using questionnaire as research instrument. The company has its network all over India. The network is present in almost all the states. Finally the results of the research verify the fact that keeping the customer satisfied is the best strategy to not only retain the existing customers but also to expand the business to new horizons.
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