Journal articles on the topic 'Luxury wares'

The harbor of Berenike on the Red Sea coast of Egypt was a major transit point in the long-distance trade of luxury commodities between the Roman Empire and the Indian Ocean Basin. The heyday of the commerce and the prosperity of the port lasted from the 1st to the mid-2nd century AD. A huge quantity of commodities passed through the port, imported not only for the purpose of exchange, but also for self-consumption. Glassware was among them. The high proportion of wares of high quality and exceptional esthetic value is quite extraordinary, even by modern standards. These wares highlight the position of Berenike in the trade, but they also showcase the city’s wealth and the great demand for luxury glass that existed there in the first centuries of the Roman Empire

Since the horrific bombings of the World Trade Center and the Pentagon and the declaration of war against terrorism, policy makers have repeatedly urged us to spend. The Federal Reserve cut interest rates to encourage home sales and purchase of “big-ticket” items. New York Mayor Rudolph Giuliani suggests that we travel, go shopping, seek entertainment, attend plays, rather than, as in World War II, buy bonds, recycle tin, and ration consumer goods.Yet the current connection of luxury and war frames a historical paradox. Medieval and early modern prescriptive literatures link luxury not with times of war but with peace leading to decadence. The de-moralization of the idea of luxury, historians of consumption argue, only took place in the later seventeenth century when writers such as Nicholas Barbon and Bernard Mandeville recognized the importance of luxury to the economy. Eighteenth-century luxury consumption, fueled by new wants and new wares purchased by middle-class consumers, it is argued, marked a sharp departure from the court centered consumption of previous centuries.

Abstract This paper offers a re-evaluation of the significance of porcelain during the Yuan dynasty by analyzing a type of ceramics known as luanbai or shufu wares. These matt white porcelains, sometimes inscribed with the characters shu and fu, have generally been seen as official wares, manufactured on the orders of the highest echelons of the Yuan central government and classified as high-quality luxury wares associated with the imperial court. This paper proposes that this conventional interpretation is misleading. Instead of understanding luanbai wares as part of the narrative of ceramics manufacture and the history of porcelain, I explore their relevance by situating them in the context of Yuan-dynasty material culture more broadly, court-sponsored craft manufactures, and the practice of inscribing objects. This approach reveals a different story, highlighting the absence of court control over ceramic production, the ensuing freedom to experiment locally with new ceramic production methods, and the significance of the demands of consumers in territories outside Yuan China.

Trading activity is an activity that was previously practiced by the Prophet Muhammad SAW which is still being carried out by all mankind, starting from selling primary needs to luxury needs. To achieve the desired profit in the business world, it is necessary to carry out a strategy in practice, so that you can compete with other traders without having to do the wrong thing. As a trader, you don't just sell your wares, you need skills in managing finances and managing a good marketing system. This study aims to find out what strategies must be carried out by traders, especially Muslim traders to increase income from the previous one. The type of method used in this study is a qualitative method using two data collection techniques, namely literature study and observation.

When edwin austin abbey, with eleven other artists and all the ritual of a new male order — round table, cob pipes, stone bottles of cider — founded the Tile Club in 1877, his sobriquet was “The Chestnut.” If not boating down the Erie Canal or on holiday in Easthampton, the men would make tiles for the home, ceramic wares of Shakespeare or rustics and florals, in the style of William Morris and his decorative arts. Twenty years before Charles Eliot Norton's Society of Arts and Crafts, such Tilers as Abbey, Augustus Saint–Gaudens, and Elihu Vedder would draw on the same crafts ideal, namely, an aesthetic for hard work and the “simple” productions of artisanal labor as an antidote to urban luxury. The club would find in guild fraternalism a weekly hobby, twelve men with sardines and crackers, noms de plume and seals, to revive a handicraft seen as both republican in its ethic and fashionably medieval. If modern life meant the enervation of Veblen's foppish and leisured class, the Tile Club was an authentically male pastime.

This book presents a most readable perspective on economic and social trendsin the coming century. Though retaining a European focus throughout, the materialspans the world and supports arguments that are of relevance to individualsin whichever continent they may live. The authors describe an incessant marchtoward globalization in finance and industry, a march that is forcing politicalchange upon a Europe that is simply unprepared, a march toward the GlobalTrap.Opening the book, the reader finds himself in San Francisco’s Fairmont Hotel,an oasis of luxury in a desert of mere wealth, where the world’s leading thinkersand elder statesmen have gathered to discuss the future of our planet for anappropriate fee. A most plausible economic horror story follows. In the not-toodistantfuture, machines will replace humans in so many spheres of industry thatthere will be sufficient work for only 20 percent of the developed world’s population.In this 2080 society the 20 percent shall surround themselves with electronicsecurity and wire fences and the 80 percent will be doped with welfarepayments, trivial game shows, and other such “tittytainment.” Amusing catchphrasesspice Global Trap, trivializing yet somehow succeeding in summarizinga whole worldview. One immediately recognizes “MacWorld versus Jihad”as the much predicted confrontation between free market capitalism and Islam.The authors’ main concerns are expounded in a serious manner. They discussthe nature of the massive modem conglomerate whose control lies beyond thereach of national government. Moving their production to the least expensivelocations, these seemingly anonymous entities by default produce their wares inthose countries where environmental protection and employee rights are at aminimum. In another discussion, one’s attention is turned to the speculatorwhose activity impacts upon so many significant areas of modem life.Much attention is paid to the rapidly widening gap between the rich world andthe poor world, a gap which threatens the survival of both. In a sobering portrayalof one possible European future, the barriers are raised against floods ofcheap imports and of immigrants wishing’that they too could share the livingstandards of the rich world. But the immigrant finds himself in the midst of adifferent kind of economic nightmare, a world in which life on a human scale isno longer possible or profitable. in which the individual is enslaved in mortgagedebt, works at maximum output, or, does not work at all. Feeling that they nolonger have a voice in their own destiny, the indigenous population turns towardradical political solutions, toward the protectionist, the xenophobe, and the fascistDoes any of this sound familiar? Of course, the genre of doom and gloom hasa long pedigree, but this is not intellectual pornography for those awaiting theend of the world. There is little, if any, wild extrapolation of current trends inorder to predict future despair. Instead, the authors present well-researched factto support their forecast of what might be if solutions are not found in time ...

Abstract Bentley Motors Ltd v Bentley 1962 Ltd [2020] EWCA Civ 1726, 16 December 2020 The Court of Appeal of England and Wales has upheld the decision of the High Court that the luxury car manufacturer Bentley Motors infringed registered trade marks belonging to small family-owned company Bentley Clothing, by using the identical trade mark on clothing and headgear.

One significant feature of both old and new democracies is that their Parliaments all have parliamentary library and research services in one form or another. In a totalitarian State, parliamentary libraries appear to be an unnecessary luxury. In the developed and many developing countries the parliamentary library and research service is a vital element. Describes the workings of the library and research service of The Parliament of New South Wales and how the Members’ needs for information are met and measured.

This article examines UET 6/2, 414, the Old Babylonian dialogue between a fuller and a client, commonly referred to as “At the Cleaners”, from the point of view of ancient technology. Drawing upon a wide range of Talmudic and Classical sources mentioning laundry, and based on a careful philological reading of the Akkadian text, this study offers a new understanding of the different stages of washing and treatment of luxury garments in the Old Babylonian period. It is argued that the possible humorous aspect of the text is irrelevant to the fact that UET 6/2, 414 is a unique composition in antiquity, offering a long and accurate sequence of laundry instructions. Washing procedures and ways of treating luxury garments in Mesopotamia are outlined step by step; new Akkadian terms pertaining to garments and clothing are presented; wages of laundry workers in ancient Mesopotamia are briefly discussed. The study concludes with a new edition and translation of UET 6/2, 414.

Marx's and Keynes's analyses of capitalism complement each other well. In a largely general model including the public sector and international trade it is shown that the labour theory of value provides a sound foundation to reveal the factors influencing employment. Workers buy ‘necessaries’ out of their disposable wages from an integrated basic sector, whereas the ‘luxury’ division's revenues spring from other sources of income. In order to maximize profits, the wage–good industry controls the level of unit labour costs. Ultimately, effective demand governs the volume of work. On this basis, implications for economic policy are outlined.

Marx's and Keynes's analyses of capitalism complement each other well. In a largely general model including the public sector and international trade it is shown that the labour theory of value provides a sound foundation to reveal the factors influencing employment. Workers buy ‘necessaries’ out of their disposable wages from an integrated basic sector, whereas the ‘luxury’ division's revenues spring from other sources of income. In order to maximize profits, the wage–good industry controls the level of unit labour costs. Ultimately, effective demand governs the volume of work. On this basis, implications for economic policy are outlined.

Both inside and outside of the library, the use of print information objects declines while the use of electronic information objects escalates. This phenomenon and how libraries respond to it should be the chief concerns of librarians going forward, according to author George Stachokas. Stachokas argues that nearly everything about the practice of current librarianship is rooted in “the print era” and is therefore “intrinsically linked to the physical library” (35). Given that society “increasingly abandons print” (1), librarians face the daunting task of reshaping themselves and their profession; otherwise, they “risk the problem of seeming and becoming obsolete” (36). Stachokas warns, “Those who manage information in the so-called information age do not really have the luxury of clinging to the past” (39). He proposes that libraries move away from print resources altogether and become fully electronic.

Historians have not been at their finest in attempting to measure standard of living, and late imperial rural Russia is no exception. Given the absence of reliable measures for personal or household income or even of real wage trends—the most common proxy for the standard of living—scholars have been forced to employ a variety of other surrogates, often with unfortunate results. For Russia, recourse has been made to peasant tax arrears, mass consumption of “luxury” or nonfood items, and rye-wages. Shifts in the size of land allotments, numbers of livestock and patterns of land tenure often have been the focus of study; others have emphasized trends in net national product, grain retained in the village or grain yields generally. Diet has been assessed both quantitatively, in terms of caloric intake or protein derived from meat products, and qualitatively, underscoring harvest variability. Still other studies have looked at population trends, at times addressing the malthusian dilemma and suggesting that Russia was overpopulated. And frustration has recently led one historian to suggest we give up.

The study of industrial relations management has been a long-neglected aspect of the Australian scene. Recent changes in the balance of power on the shop floor in the aftermath of prolonged recession in the metal and engineering industry, however, make such neglect an expensive luxury. This article looks at four aspects of management t strategy: the labour relations management function, relations with the unions at the workplace, attitudes to employee involvement, and attitudes to the employment relationship. The suggestion, in the light of secondary evidence and a series of fourteen case studies in the Victorian and New South Wales metal industry, is that three variables are important in helping to explain the direction that labour relations management has taken in recent years. These are the 'labour threat: the reorganization of production methods, and changes to the legal and institutional framework. It was found that management in those plants in which exposure to these three environmental pressures was similar responded with fairly similar labour relations management practices, suggesting that there may indeed be a link between the key variables.

The Tale of a Luxurious Life and Fun is a late composition of Old Russian literature, it includes some references to European sources (including Polish and Ancient Roman literature). Democratic literature of the 17th century offered the readers to get acquainted with other characters and plots: a person who is not distinguished by virtues becomes the main character of the story, which deals with staying in an amazing country of luxury and fun and the way to this country. With special care, the author draws a possible and desirable life of a hawk and a lazy person in a utopian world, but warns about the cost of staying in such an amazing place. Parodying the genre of walking known in Old Russia, in which the pilgrim was enriched spiritually, the writer tells about a new type of travel that devalues and depersonalizes a person, deprives him of the possibility of development. The absence of direct edifying and didactic digressions, however, does not deprive the text of depth: the hero is given the opportunity to choose, and he has the right to decide how to behave and which path to choose.

In seventeenth-century Scotland textiles were made in most districts and marketed widely at home and overseas. Woollens and linens, yarn, cloth, bonnets and stockings, with clear regional specialisations, were manufactured, but they were all of low cost and quality. Comparative advantage came from low rural wages. The wide distribution and character of textile production in the seventeenth century proved of great importance for post-Union success. Among imports the variety and social spread of luxury widened and deepened, though demand was restricted to the upper classes and the middling orders in Edinburgh and other large burghs. The seventeenth century, especially the second half, was a time of widening consumption of exotic articles such as tobacco, sugar and coffee among consumables, Asian silks and cottons (and their imitations) as articles of dress, and wall-hangings and pictures as décor. The social anxiety and economic stress this engendered gave rise to sumptuary laws like that of 1681. These had limited impact, though imports remained sensitive to tariffs. The letters of Andrew Russell, a merchant resident in Rotterdam between 1668 and 1697, demonstrate how this trade was carried out in both directions, and how the market responded to governmental attempts at control.

AbstractThe most widely accepted narrative about the long-term history of slavery in Ottoman lands rests on a supply-side story. According to this, military and diplomatic factors reduced the inflow of slaves from the seventeenth century onwards and, consequently, exorbitant prices turned slaveholding into a luxury inaccessible to all but the top elite. Using evidence from probate inventories of the city of Bursa and its hinterland from 1460 to 1880, the present study examines this narrative in light of the incidence of slave-ownership and prices. We observe substantial decline in slaveholding already before the beginning of the government reforms concerning slavery and slave trade in the nineteenth century. We also find a decline in slave prices, both absolute and relative to wages. This is unexpected. Further analysis suggests, on the one hand, that a different supply factor, relative increase in the African slave population due to changes in the global traffic may have been instrumental in these trends, which links Bursa's non-colonial market to world slavery. On the other hand, examination of the consumption/investment preferences of the wealthy suggests that demand for slaves, too, may have declined, we surmise, in response to demographic and social change affecting alternative labor costs as well as cultural change affecting the meaning of slaveholding.

The study examined the contribution of peri-urban forest to neighbourhood livelihoods in Abeokuta, Ogun State, Nigeria. Stratified sampling technique was adopted for the study. Four strata represent-ing different communities were selected; Ajegule, Ibode Olude, Ilugun Titun and Mawuko. From each stratum, twenty five respondents were randomly selected with a total of 100 respondents from the neighbourhood. Questionnaire was used as the instrument of data collection. The result showed that poverty line was N8,871.41 monthly and 41% of the respondents were categorised as poor (Poverty incidence). Household assets acquisition as poverty indicator showed that majority of the respondents could not afford luxury items such as cars (89%), generators (71%) and electric cookers (99%). Liveli-hood activities identified in peri-urban forest with respondents distribution were firewood collection 24%, wages 24%, snail gathering 7%, medicinal leaves collection 5%, hunting 8%, teak leaves collec-tion 21% and geological materials extraction 11%. The earnings and income shares by source indi-cated that forest contributed 17% of total income in Ajegunle, 15% in Ibode Olude, 18% in Ilugun Titun and 15% in Mawuko. This showed the contribution of peri-urban forest to welfare of the respondents in the neighbourhood. Consequently, it is recommended that conservation efforts must increase through forest policy for peri-urban forests coupled with adult literacy for adequate education to reduce de-pendence on forests in peri-urban areas to enable the forest impact positively through eco-services on the lives of residents in the locality.

Most soils in eastern Australian contain abundant soil potassium (K) reserves, and it is often assumed that there are no problems with soil K status. However, soil K deficiency has been reported in selected locations, and for viticulture, there are potential problems with high soil K concentrations due to the application of winery wastewater. This study investigated different soil K variables and plant variables for six soils with distinctive properties from across central and southern New South Wales to determine the presence of soil K deficiency and to understand the effect of adding K on the dynamics of soil K availability. A glasshouse experiment compared the selected soils under three fertiliser K rates with forage kale as the test species. Highly significant differences (P < 0.001) were found for soil and fertiliser K rate effects for three measures of soil K (solution K, soln K; exchangeable K, exch. K; tetraphenyl borate K; TBK). Significant soil and fertiliser rate effects were detected (P < 0.001 and P = 0.04 respectively) for the plant shoot (stem and leaf) biomass and nutrient uptake efficiency (UPE) index, but no plant K deficiency was detected; in fact, luxury K consumption was likely. Quantification of K efficiency indices (UPE and utilisation efficiency, UTE) demonstrated significant differences between the soils in the ease with which K was removed. This was illustrated by the negative correlation between both UPE and UTE with final exch. K. From soil properties potentially related to soil K variables, a significant linear regression relationship (P = 0.05) was found for TBK with illite and clay content. By contrast, a linear regression relationship between exch. K and illite content only was weaker (P = 0.09). These relationships show how soil properties (especially mineralogy) can predict soil K variables. A significant positive log–log relationship was found between exch. K or TBK for 37 Queensland soils and the same soil K measures from this study, consistent with this relationship. This relationship indicates that TBK can be effectively predicted from measuring exch. K for a wide range of soils across eastern Australia, but more research is required to understand the value of TBK to predict soil K availability.

Резиме: Порез на додату вредност, као општи порез на потрошњу, у значајној мери има утицаја на формирање ценовне политике, као и на конкурентност привреде и њен економски развој. Ово посебно долази до изражаја код промена висине пореских стопа. Разлог томе је чињеница да се због постојања више врста пореских стопа, одређена добра и услуге различито опорезују, а тиме и различито категоризују. Ова категоризација, тј. подела добара на луксузна добра и добра од ширег јавног значаја, има директног утицаја на њихову потрошњу, као и на њихову конкурентност, а нарочито када се ради о конкурентности истих производа на тржиштима различитих земаља. У овом раду ће се дати анализа утицаја пореских стопа (тј. промена њихове висине) на ове категорије у Републици Србији. Поред тога, указаће се и на одређене социјалне аспекте цена, будући да њихов ниво утиче на висину реалних зарада.Summary: Value added tax, as a general consumption tax, significantly influences the formation of price policy as well as economic competitiveness and economic development of country. This is especially evident in the changes in tax rates. The reason for this is the fact that, due to the existence of several types of tax rates, certain goods and services are taxed differently, and thus categorized differently. This categorization, ie. distribution of goods on luxury goods and goods of the wider public interest, has a direct impact on their consumption, as well as on their competitiveness, especially when it comes to the competitiveness of the same products in the markets of different countries. This paper will provide an analysis of the impact of tax rates (i.e. changes in their height) on these categories in the Republic of Serbia. In addition, we will point out certain social aspects of prices, since the level of these costs has influence on the level of real wages.

Purpose The existing research on service climate emphasizes its benefits for customers, employees and organizational outcomes. Service climate translates into organizational expectations from service employees to continuously show appropriate emotions when engaging with clients. However, these expectations may also take a toll on employees, who need to regulate their emotions using emotional labor strategies in order to conform to the organization’s expectations. Hence, the purpose of this paper is to examine the relationship between the service climate and employees’ use of emotional labor strategies, and investigate how service employees’ service knowledge, skills, abilities and other attributes (KSAOs) affect this relationship. Design/methodology/approach In two separate studies, one with a sample including 100 nurses working in 15 wards, and the other comprised of 244 luxury hotel chain employees working in 39 departments, participants were surveyed about their perceptions of the service climate and their use of emotional labor strategies. In addition, each participant’s direct manager assessed his/her service KSAOs. Findings Results demonstrated a positive association between the service climate and the use of surface emotional labor strategies for employees who had limited service KSAOs. Practical implications Organizations may choose to hire service employees based on their service-related KSAOs and develop training and development programs for those who have fewer capabilities in these areas. In addition, organizations may want to rethink the traditional climate-induced emotional display rules and emphasize instead more authentic service encounters in order to lessen the toll that service climate takes on certain employees. Originality/value While service climate depicts the core values and beliefs of the organization about service, and helps employees to translate them into behaviors that promote high service performance, the current paper points to a potential toll it may have on employees well-being due to their use of surface emotional labor strategies.

"... durch den Luxus finden Millionen Armer sich erhalten. Auch durch den Stolz, den alle schalten. Nicht minder dient der Neid sowie die Eitelkeit der Industrie. Die Sucht, sich als modern in Speisen, in Kleid und Möbeln zu erweisen, stets ein Objekt des Spottes zwar, des Handels wahre Triebkraft war. ..." so schrieb Bernard Mandeville 1705 in seiner Bienenfabel und führte damit vor genau 300 Jahren eine Argumentationsfigur ein, die den Konsum der Wohlhabenden in ein damals gänzlich neues Licht tauchte. Tatsächlich erfolgten im Lauf des 18. Jahrhunderts Veränderungen im Alltagsleben, die Historiker bereits für diese Periode in England von einer „Konsumrevolution“ sprechen lassen. Anzeichen dafür gab es im zunehmenden Verbrauch von Tee, dessen Import um das 200fache stieg und und die nationale Sitte der teatime begründete, oder im Erfolg des Manufaktur-Unternehmers Josiah Wedgwood, der die besseren Kreise mit feinem weißen Porzellan und vielfältigsten Mustern versorgte. Wie Neil McKendrick festgestellt hat, wurden aus früheren „Luxuswaren“ nunmehr „Annehmlichkeiten“ und aus diesen bald „Notwendigkeiten“. Bis dahin hatten soziale oder religiöse Normen für die einzelnen Stände geregelt, was ihnen an Unentbehrlichem oder an Überflüssigem zustand. Nur für die oberste Schicht der Gesellschaft galten Prunk und Verschwendung als angemessen. Die Standesunterschiede sollten sich in der Lebensführung abbilden und die mittleren und niedrigeren Schichten vor den Versuchungen einer leichtsinnigen Lebensführung bewahrt werden: indem man vorschrieb, wer Samt und Seide oder Schnabelschuhe tragen durfte oder aber wie viele Gäste höchstens bei einer Hochzeit einzuladen waren. Zwar dehnten sich kapitalistische Lohnarbeit und Geldwirtschaft aus, doch musste die große Masse der Bevölkerung genügsam bleiben. Viele puritanische Unternehmer begrenzten nicht nur die Kaufkraft ihrer Arbeiter durch niedrige Löhne, sondern hingen auch selbst den Idealen der Sparsamkeit und der Askese an. Ihre Gewinne investierten sie eher ins eigene Geschäft als sie für Luxus und Tand auszugeben. Theateraufführungen erschienen ihnen als frivole Vergnügungen, kostbare Kleidungsstücke als Zeichen verwerflicher Eitelkeit. Der Autor der Bienenfabel wurde von seinen Zeitgenossen daher heftig getadelt, er würde zur „Lasterhaftigkeit“ ermutigen, wogegen er sich verwahrte. Er wolle lediglich beweisen, dass die immer neuen Bedürfnisse der Reichen Gewerbe und Handel belebten: „Private Vices, Publick Benefits“.

AbstractIn forensic science, signatures are identified by means of comparative handwriting analysis - not to be confused with graphological examination. To the authors' knowledge, no systematic investigation has hitherto taken place as to the effectiveness of subjecting signatures on old master paintings to such comparative analysis. Even when judgment is passed on signatures in art-historical publications, it is seldom based on an investigation which could stand up to the critical standards of handwriting experts. Partly due to insufficient knowledge of the relevant criteria, signature assessment therefore tends to be influenced in both a positive and a negative sense by opinions about the painting. (I.b.) This article describes the results of examinations of Rembrandt signatures on paintings from the period 1632-1642, conducted by a team of two forensic handwriting experts headed by the controller of the experiment. The Rembrandt Research Project team supplied a total of 123 photographs of signatures, 88 of which were deemed suitable for evaluation, 73 of them belonged to the 'Rembrandt' type, and 15 to the 'RHL van Rijn' type. Only aftcr our examination wcrc we able to confirm, on the basis of Vol umcs 11 and 111 of the Corpus, which of these signatures occur on paintings accepted by the RRP team as authentic Rembrandts, and which on de-attributed paintings. The monograms discussed in Volume I of the Corpus proved to be unsuitable for our investigation, due to the insufficient number of characteristics they yield. (I.d. and I.e.) In the examination of handwriting, the characteristics of a series of incontestably genuine signatures arc compared with the characteristics encountered in a series of signatures whose identity is to be established. This procedure was unfeasible for the examination in question, for, regardless of whether the usual methods of comparison can be applied to signatures rendered with a brush, the question arises as to which of the signatures on a paining are indisputably authentic. Reconnaissance of the signature problem shows that the art historian is unable, for various reasons, to quarantee that a painting established without a shadow of doubt as a Rembrandt actually bears the master's own signature. (I.c.) We therefore opted for a different procedure, but not until exploratory experiments had led us to expect that the usual methods of comparing handwriting would be feasible. (III.a.) Entirely ignorant of art-historical assessments of the paintings in question and their signatures, the hand writing experts analysed the available material on the basis of characteristics used in the comparison of normal signatures and handwriting (11.a.) The team's experiment-controller liaised with the art historians and evaluated the results statistically. (I.d.) The exploratory and statistical character of our investigation was one of the reasons for dispensing with a systematic enumeration of all the individual signature assessments. Working in this fashion, we selected a group of i 'Rembrandt'type signatures from the available material, signatures which formed a homogeneous group because of their shared characteristics. We called them the reference signatures. The homogeneous character of the reference group reflects, in our opinion, the recognizable and reproducible characteristics of Rembrandt's signature. The reference signatures are therefore assumed to have been executed by Rembrandt himself. With the aid of the group of reference signatures, the other material was further evaluated. The outcome was a list in which the signatures are graded as to their probable authenticity. In forensic handwriting comparison, probability gradations stem from the statistical character of the comparison process. (II.b.) They permit nuances to be made in the assessment of a signature. The extent to which identification criteria are satisfied, the consequences of restorations and other doubtful elements which are hard to assess, especially in the case of negative judgment (V.b.), are reflected in the individual probability gradations. Figures 1, 2 and 3 show three signatures from the reference group, accompanied by a number of shared characteristics occurring in the reference group. (IV.a) Figures 4 and 5 show signatures which have been assigned a lower probability gradation; one (figure 4) graded authentic, the other (figure 5) as not. (IV.b.) Only the first four letters of the signature in figure 7 are regarded as authentic; it is one of the seven examined signatures containing only a 't'. (V.b.) This procedure skirts the problem of non-guaranteed comparative signatures. Statistical evaluation of the results can also provide an insight into the question of whether the usual techniques for examining handwriting can be successfully applied to signatures on paintings. If the assessments thus obtained prove to be reliable, they may generate further valuable art-historical information. The results of the examination of the 73 'Rembrandt'-type signa tures are summarized in a table in which the signature assessments are related to the qualifications of the paintings as recorded in Volumes 11 and 111 of the Corpus. This table does not give the probability gradations, which arc however for the sake of convenience simply grouped into 'authentic' and 'non-authentic'. (V.a. and Table I) The table contains the most pertinent statistical data. In order to test thc reliability of the handwriting experts' assessment statistically, we employed a ratio based on signatures occurring on non-authentic paintings. Reliability proved to be almost 90%. Unfortunately, authentic paintings arc not suitable subjects for this kind of test. Evaluation of the results leads us to conclude that, under conditions to be described in greater detail, handwriting examination techniques arc in fact applicable to the assessment of signatures on paintings. The procedure described here only yields results when a large number of signatures with suflicient information content are available. The 73 'Rembrandt'-type signatures permitted the formation of a reference group, but the 15 'RHL van Rijn' specimens were not enough. (V.b.) On the assumption that the handwriting experts' judgment was reliable, only about 40% of the paintings established by the RRP team as authentic were actually signed by Rembrandt himself. It transpired that one of the reference signatures came from a pupil's work (figure 6), as did two others regarded as authentic, albeit with a lower probability gradation. The handwriting experts' results thus supply independent corroboration of the art-historical opinion that Rembrandt signed studio work. (V.b. and Table I) Comparison of the results of our investigation with corresponding assessments of 'Rembrandt'-type signatures by the RRP team yielded 11 controversial opinions: 8 among the 47 authentic paintings and 3 among the 26 unauthentic ones. (V.C.I.) Apart from the experience of the handwriting experts, controversies stem from the fundamentally different approaches of the two disciplines in forming their judgment by means of selecting reference signatures and evaluating characteristics. The fact that the handwriting experts reject more signatures on authentic paintings and accept more in the case of unauthentic ones than the art historians is due to the two disciplines' different kinds of knowledge about the relationship between signature and painting. (V.c.2.) Statistical evaluation of the collaboration of the two fields leads to the general conclusion that the intervention of the handwriting experts results in significantly more rejections of signatures on authentic paintings than has been previously established by the art historians. Moreover, on the basis of results obtained by the two disciplines in the case of the 47 authentic paintings, the statistical expectation is that of all the signed authentic paintings by Rembrandt, roughly half do not (any longer) bear his own signature. (V.c.3) It is to be expected that distinct photographic enlargements, in combination with in situ scientific examination of the material condition of the signature and its direct surroundings, will improve the reliability of signature assessment. Keith Moxey, Peasants, Warriors, and Wives. Popular Imagery in the Keformation, (The University of Chicago Press. Chicago and London, 1989). 165 Seiten mit 57 Schwarz-welß-Abbildungen. In den USA ist in den letzten Jahren eine zunehmende Aufmerksamkeit für die deutsche Kunst der Dürerzeit und speziell der Reichsstadt Nürnberg zu verzeichnen. Die bedeutenden Ausstellungen 'Gothic and Renaissance Art in Nuremberg 1300-1550' (1986) und 'The World in Miniature. Engravings by the German Little Masters' (1988/89) sowie eine Reihe von Dissertationen manifestieren dieses Interesse, dem auch das vorliegende Buch zu verdanken ist. Der Autor hat sich seit seiner Dissertation über Pieter Aertsen und Joachim Beuckelaer (1977) der Erforschung der profanen und populären Bildwclt des 15. und 16. Jahrhunderts in Deutschland und den Niederlanden gewidmet und dabei die Frage nach den gesellschaftlichen Funktionen und Intentionen solcher Darstellungen im Medium der Druckgraphik in den Mittelpunkt gerückt. Der vorliegende Band präsentiert drei Studien zu thematischen Schwerpunkten des Nürnberger Einblattholzschnitts im Zeitalter der Reformation, verbunden durch weitere Kapitel über die historische Situation Nürnbergs und über die medialen Charakteristika von Holzschnitt und Einblattdruck. Der wissenschaftliche Apparat belegt, daß Moxey die reiche deutschsprachige Literatur zur Nürnberger Kunst- und Lokalgeschichte gründlich studiert hat. Seine Übersetzungen der Texte der Einblattdrucke (in den Anmerkungen nach den Originalen transkribiert und zitiert) sind akzeptabel. Das Buch wird mit einer hermeneutischen Standorthestimmung eingeleitet, was angesichts des gegenwärtigen Pluralismus der Kunstbegriffe und Methodenansätze zunehmend zum Erfordernis wissenschaftlichen Verantwortungsbewußtseins wird. Der Versuch, Bedeutung und Funktion populärer Bildmedien der Vergangenheit und ihrer Darstellungen zu ermitteln, darf sich weder auf einen ästhetisch definierten Kunstbegriff verpflichten, noch sich auf Methoden verlassen, die an diesem Kunstbegriff ausgerichtet sind. Während zum Beispiel die Ikonologie Bilder als Dokumente weltanschaulicher Einstellungen betrachtet und ihre Bedeutung an die gcistesgeschichtliche Stellung ihrer inhaltlichen Aussagen bindet, stellt sich bei den populären Bildmedien der Reformationszeit die Frage nach ihrer nicht nur reflektierenden, sondern aktiv gestaltenden Rolle als Kommunikationsmittel bei der Artikulierung gesellschaftlicher Interessen und politischer Absichten. Damit gewinnen für den Kunsthistoriker Fragestellungen der Soziologie und der Semiotik vorrangige Bedeutung. Es ergibt sich aber das Problem, daß moderne Begriffe wie 'Klasse' oder 'Ideologie' die Rekonstruktion historischer Vcrständnishorizonte behindern können. Moxey sicht dieses Problem, neigt aber dazu, ihm in Richtung auf cincn meines Erachtens oberflächlichen Pragmatismus auszuweichen, wenn er mit Hayden White postuliert, der Historiker könne nur die Fragen stellen, die ihm seine eigene Zeit aufgibt. Es wird sich zeigen, daß diese Einstellung problematische Konsequenzen hat. Der Überblick über die historische Situation Nürnbergs (Kapitel i) hebt folgende Faktoren hervor: die oligarchische Herrschaft des Handelspatriziats mit rigider Kontrolle über alle Aktivitäten der unteren Bevölkerungsschichten; die Propagierung einer vom Patriziat definierten kulturellen Identität des Nürnberger Bürgertums durch öffentliche Darbietungen (Schembartlauf, Fastnachtsspiele), bei denen die Abgrenzung von unbürgerlichen Lebensformen, personifiziert durch Narren und Bauern, eine wesentliche Rolle spielt; die Verbundenheit des herrschenden Patriziats mit der kaiserlichen Sache trotz Religonskriegen und konfessionellen Gegensätzen; der Beitrag der nationalistischen Ideen der Nürnberger Humanisten zum rcichsstädtischcn Selbstverständnis ; die Lösung des Konflilzts zwischen protestantischem Bekenntnis und Kaisertreue mit Hilfe von Luthers Lehre der 'zwei Welten'. Kapitel 2 ('The Media: Woodcuts and Broadsheets') behandelt die Aufgaben des Holzschnitts, die Bedingungen seiner Herstellung und Verbreitung im Zusammenhang mit dem rasanten Auf-stieg des Buch- und Flugblattdrucks und einer auf Aktualität zielenden Publizistik, sowie die Stellung der Künstler als Vorlagenzeichner, die von den Druckern und Verlegern weitgehend abhängig waren. Bisherige Versuche, Holzschnitte und Illustrationen als Ausdruck persönlicher Überzeugungen der Vorlagen zeichner zu deuten, mußten daher in die Irre führen, wie Moxey am Beispiel der Brüder Beham belegt. Zu den Rahmenbedingungen der medialen Funktion Nürnberger Holzschnitte gehört aber noch ein weiterer Faktor, den Moxey nicht berücksichtigt: der deutliche Gegensatz zwischen Holzschnitt und Kupferstich im Hinblick auf Verbreitung, Themenwahl, Darstellungsweise, Verhältnis Bild-Text und Rezeptionsweise, der unter anderem dazu führt, daß an übereinstimmende Themen bei gleichen Künstlern unterschiedliche formale und inhaltliche Anforderungen gestellt werden, und daß sogar Motive bei der Übernahme aus einem Medium in das andere ihre Bedeutung ändern können. Dieser Gegensatz ist charakteristisch für die Nürnberger Graphik und ist weder in der Augsburger noch in der niederländischen Graphik dieser Zeit annähernd vergleichbar deutlich ausgeprägt. Kapitel 3 ('Festive Peasants and Social Order') ist die überarbeitete Fassung eines Aufsatzes, der in 'Simiolus' 12, 1981/2 unter dem Titel 'Sebald Beham's Church Anniversary Holidays: Festive Peasants as Instruments of Repressive Humour' erschienen ist. In die damals aktuelle, von Hessel Miedema und Svetlana Alpers ausgelöste Debatte über die Deutung von Bauernfest-Darstellungen und die Funktion des Komischen in Kunst und Dichtung des 16. Jahrhunderts hatte dieser Aufsatz wegweisende Argumente eingeführt, die mir bei meinen eigenen Forschungen über die 'Bauernsatiren' sehr nützlich und klärend waren. Abgesehen von einem knappen Hinweis Konrad Rengers (Sitzungsberichte der Kunstgeschichtlichen Gesellschaft zu Berlin, neue Folge, 20, 1971/72, 9-16) hatte Moxey als erster auf den Zusammenhang der Bauernfest-Holzschnitte mit der literarischen Tradition der Bauernsatire aufmerksam gemacht, welche durch die Behams in der Verbindung von Bild und Text und der Nähe zu Dichtungen des Hans Sachs für Nürnberg aktualisicrt wurde. Diese 'Bauernfeste' sind folglich keine Zeugnisse eines folkloristischen Realismus, sondern komplexe Übertragungen literarischer Stereotype in Bilder. Die Bauern und ihre Kirmessen und Hochzeiten sind weniger Gegenstände und Ziele dieser Darstellungen, sondern fungieren als Mittel der Stände- und Moralsatire. Lediglich in einem Punkt haben mich Moxey's Argumente nicht überzeugt: für ihn scheinen die feiernden Bauern der Behams tatsächlich die Dorf-bewohner des Nürnberger Umlandes aus der ideologischen Sicht der Patrizier darzustellen. Dies deutet er an, wenn er die Holzschnitte als 'visual vehicle for the expression of class ridicule' betrachtet und im - neu formulierten - Schluß des Kapitels bei Betrachtern aus dem Nürnberger Handwerkerstand sentimentale Erinnerungen an das 'freiere' Leben ihrer bäuerlichen Vorfahren vermutet. Zu Beginn des Kapitels setzt er sich mit zwei Richtungen der traditionellen Interpretation auseinander, welche diese Holzschnitte als unmittelbare oder mittelbare, d.h. ideologische Reflexe gesellschaftlicher Wirklichkeit betrachteten. Aber auch er löst sich nicht ganz von dieser Prämisse, wie der neuformuliertc Titel 'Festive Peasants and Social Order' bekräftigt. Dagegen habe ich einzuwenden, daß die literarische Tradition der Bauern-und Bauernfestsatire in keinem unmittelbaren Zusammenhang mit der Ständelehre steht, welche die Rechte und Pflichten des Bauernstandes festlegt. Deren Gegenstand ist vielmehr der Bauer als Ernährer der Gesellschaft, der arbeitet und Abgaben leistet oder sich dieser ihm von Gott zugewiesenen Rolle verweigert. Darauf nehmen die Bauernfest-Holzschnitte nur insofern Bezug, als Ausschweifungen, Luxus und bewaffneter Streit die Einhaltung dieser bäuerlichen Pflichten gefährden. Im Vordergrund steht aber die Funktion dieser Holzschnitte als satirischer Spiegel 'bäurischer' Unsitten, so daß der Titel besser lauten sollte 'Festive Peasants and Social Behaviour'. Hier rächt es sich, daß Moxey den modernen soziologischen Bcgriff 'Klasse' anstelle des historisch angemessenen Begriffs 'Stand' verwendet. 'Stand' impliziert eine Reihe theologischer und moralischer Wertsetzungen, die dem politisch-ökonomisch definierten Begriff 'Klasse' fehlen. Aber gerade mit diesen 'argumentieren' die Holzschnitte und die ihnen entsprechenden Texte, und auf dieser Ebene des Arguments nehmen sie auch Stellung zur politischen und konfessionellen Aktualität. Eine andere Frage ist, welche Aspekte der Bedeutung der zeitgenössische Betrachter wahrnahm: politische, moralische, konfessionelle, literarische, brauchtumsmäßige usw. Dies dürfte von seiner eigenen jeweiligen Position als Bürger von Nürnberg oder einer anderen Stadt, Humanist, Lutheraner, Grundbesitzer mitbestimmt worden sein. Die 'Multifunhtionalität' der Baucrnsatire, auf die vor mir schon Hessel Miedema und Paul Vandenbroeck hingewiesen haben,2 d.h. die gesellschaftliche Differenziertheit der Rezeptionsweise, der die Holzschnitte sichtlich Rechnung tragen, darf nicht außer Betracht bleiben. In Kapitel 4 legt Moxey die erste kunsthistorische Untersuchung der zahlreichen Darstellungen von Landsknechten im Nürnberger Holzschnitt vor. Ausgangspunkt ist Erhard Schöns großformatiger 'Zug der Landsknechte' (um 1532, Geisberg 1226-1234), den Moxey als Heroisierung der kaiserlichen Militärmacht und damit als Nümberger Propaganda für die kaiserliche Politik deutet. Aktueller Anlaß ist die Türkengefahr mit der Belagerung Wiens 1532. Dies ist eine begründete, aber nicht in jeder Hinsicht überzeugende Hypothese. In den Serien einzelner Landsknechts-Figurcn van Schön (Geisberg 1981ff) und Hans Sebald Beham (Geisberg 273ff) weisen beigegebene Texte wiederholt darauf hin, daß es sich um Teilnehmer an kaiserlichen Feldzügen handelt. Im 'Zug der Landsknechte' wird zwar eine burgundischhabsburgische Fahne entrollt, aber der Text von Hans Sachs läßt den Hauptmann an der Spitze des Zuges ausdrücklich sagen: 'Die Landsknecht ich byn nemcn an/Eynem Herren hie ungemelt', was angesichts der von Moxey vermuteten pro-kaiserlichen Propaganda zumindest erklärungsbedürftig ist. Den werbenden und heroisierenden Drucken stellt Moxey eine größere Zahl von Holzschnitten gegenüber, die nicht von den Leistungen, Ansprüchen und Verdiensten der Söldner, sondern von den negativen Aspekten des Landsknechtslebens und -charakters handeln. Todesbedrohung, Sittenlosigkeit, Aggressivität und Abkehr von ehrlichem Erwerb aus Gier nach schnellem Geld werden teils anklagend teils satirisch thematisiert. Diese Gespaltenheit des Bildes vom Landsknecht in verschiedenen Drucken derselben Verleger nach Vorlagen derselben Zeichner wird mit einer widersprüchlichen Einstellung zum Krieg und mit Luthers eschatologischer Deutung der Türkengefahr als 'Gottesgeißel' in Verbindung gebracht. Der Landsknecht erscheint einerseits als 'Mittel der Bekräftigung kaiserlicher Macht angesichts einer nationalen Bedrohung', anderseits als 'Mittel der Ermahnung, daß die Türkeninvasion eher eine moralische als eine militärische Notlage darstellt, und daß physische Gewalt das ungeeignete und unangemessene Mittel der Auseinandersetzung mit einer Züchtigung Gottes ist.' Den entscheidenden Beleg für diese Deutung findet Moxey in Erhard Schöns 'Landsknechtstroß vom Tod begleitet'. Die Hure am Arm des Fähnrichs und der Hahn auf dem Trainwagen bezeichnen die sexuelle Zügellosigkeit der Landsknechte, gefangene Türken und straffällige Söldner marschieren gefesselt hintereinander. Der neben dem Trainwagen reitende Tod mit erhobenem Stundenglas wird von zwei Skeletten begleitet, von denen eines als Landsknecht, das andere als Türke gekleidet ist. Moxey: 'Durch das Auslöschen der Unterschiede zwischen Türkc und Landsknecht leugnet der Tod die heroischen Eigenschaften, die dem Söldner in Werken wie 'Der Zug der Landshnechte' zugeschrieben werden. In diesem Zusammenhang erscheint die kaiserliche Sache nicht wertvoller als die der Feinde.' Einer Verallgemeinerung dieser Deutung und ihrer Übertragung auf die anderen negativen Landsknechtsdarstellungen ist cntgegenzuhalten, daß es in diesen keinerlei Anspielungen auf die Türken gibt. Das gilt insbesondere für einen 'Troß'-Holzschnitt des Hans Sebald Beham (Geisberg 269-272), der um 1530, d.h. vor Schöns 'Troß vom Tod begleitet' entstanden sein dürfte und mit diesem das Vorbild von Albrecht Altdorfers 'Troß' aus dem 'Triumphzug Kaiser Maximilians I.' teilt. Behams 'Troß' steht unter dem Kommando eines 'Hurnbawel' (Hurenwaibel), der den von einem Boten überbrachten Befehl zum Halten angesichts einer kommenden Schlacht weitergibt. Der Troß aus Karren und Weibern, begleitet von unheroischen, degeneriert aussehenden Landsknechten oder Troßbuben, führt vor allem Fässer, Flaschen und Geflügel mit. Die Fahne wird von einem Hahn als dem bedeutungsträchtigen Feldzeichen dieses zuchtlosen und lächerlichem Haufens überragt. Moxey hat diesen Holzschnitt nicht berücksichtigt. Mein Eindruck ist, daß eine religiös oder ethisch motivierte ambivalente Einstellung zur Kriegführung im Allgemeinen oder zum Türkenkrieg im Besonderen nicht die Gegensätzlichkeit des Landsknechtsbildes erklären kann. Ich sehe vielmehr eine Parallele zu dem ähnlich gespaltenen Bild vom Bauern in positive Ständevertreter und satirische Vertreter 'grober' bäurischer Sitten. Bei den Landsknechtsdarstellungen kann man zwischen werbenden und propagandistischen Bildern heroischer Streiter für die kaiserliche Sache und kritisch-satirischen Darstellungen der sittlichen Verkommenheit der Soldateska und der sozial schädlichen Attraktivität des Söldnerwesens für arme Handwerker unterscheiden. Kapitel 5 ('The Battle of the Sexes and the World Upside Down') behandelt eine Reihe von Drucken, welche die Herrschaft des Mannes über die Frau und die Pflicht des Mannes, diese Herrschaft durchzusetzen, zum Gegenstand haben. Die Fülle solcher Drucke im Nürnberg der Reformationszeit und die Brutalität, die den Männern empfohlen wird, erlauben es nicht, hier bloß eine Fortsetzung mittelalterlicher Traditionen frauenfeindlicher Satire zu sehen. Moxey erkennt die Ursachen für die besondere Aktualität und Schärfe dieser Bilder in den demographischen und sozialen Verhältnissen Nürnbergs (Verdrängung der Frauen aus dem Erwerbsleben im Zuge verschärfter Konkurrenzbedingungen) und im Einfluß der lutherischen Ehelehre. Die Familie wird als Keimzelle des Staates aufgefaßt, die Sicherung familiärer Herrschaftsstrukturen gilt als Voraussetzung für das Funktionieren staatlicher Autorität und ist daher Christenpflicht. Dieser Beitrag ist eine wertvolle Ergänzung der Untersuchungen zur Ikonologie des bürgerlichen Familienlebens in reformierten Ländern des 16. und 17. Jahrhunderts, die sich bisher auf die Niederlande konzentriert hatten.3 Die abschließenden 'Conclusions' versuchen, aus diesen Ergebnissen eine präzisere Charakterisierung der medialen Qualitäten Nürnberger Holzschnitte zu gewinnen. Ihr 'schlichter Stil' oder 'Modus' folgt aus einer bewußten Reduzierung der formalen Mittel der Graphik und ermöglicht eine Unterordnung des Bildes unter den Text. Einblattdrucke und Flugblätter stehen den Inkunabelillustrationen nahe, bei denen die 'Lesbarkeit' des Bildes die dominierende Form von Anschaulichkeit ist. Mit Norman Bryson spricht Moxey von 'diskursiven' Bildern, die keinen Anspruch auf künstlerischen Eigenwert machen und deren Informationsgehalt einseitig auf den Text bezogen ist. Die Reduktionen der formalen Mittel, d.h. die Verkürzung der Information verlangt von Betrachter die Auffüllung mit Bedeutungen, die dem Text oder - in dessen Abwesenheit - 'Zeichensvstemen anderer Ordnung', z.B. Fastnachtspielen zu entnehmen sind. Eine charakteristische Sonderform ist die Rcihung von einzelnen, relativ gleichförmigen Bildern zu Serien, zu einer friesartigen Gesamtkomposition. Moxey erklärt dieses Prinzip mit der Vorbildhaftigkeit der Riesenholzschnitte für Kaiser Maxmilian I., in denen Redundanz als Mittel propagandistischer Wirkungssteigerung fungiert. Dies scheint mir zu kurz gegriffen, den gcrade in Nürnberg dürfte die literarische und dramatische Form des 'Reihenspiels' (die einzelnen Darsteller treten wie in einer Rev ue nacheinander vor und sprechen ihren Text) ein noch wiehtigerer Ausgangspunkt gewesen sein, zumal diese literarische Form auch in den Texten vieler Einblattdrucke angewendet wird, vor allem von Hans Sachs. Der 'schlichte Stil' oder Modus läßt viel mehr Abstufungen und Variationen zu, als Moxey's 'Conclusions' zu erkennen geben. In Holzschnitten wie Hans Sebald Behams 'Großes Bauernfest' liegt eine komplexe Darstellungsweise vor, die die Bezeichnung 'schlicht' kaum mehr verdient. Moxey's Unterscheidung in einen lesbaren Vordergrund und einen 'malerischen' Hintergrund ist unangemessen. Ich gebe zu bedenken, daß durch das Wirken Dürers dem Nürnberger Holzschnitt auch spezifisch künstlerische Maßstäbe eröffnet worden sind. Dürer schreibt in seiner 'seltzame red' ausdrücklich, 'das manicher etwas mit der federn in eine tag auff ein halben bogen papirs reyst oder mit seim eyrsellein etwas in ein klein hoeltzlein versticht, daz wuert kuenstlicher und besser dann eins ändern grosses werck.'4 Unter Dürers Einfluß hat der Nürnberger Holzschnitt sich die Möglichkeiten des perspektivisch organisierten Bildraumes erschlossen. Das bedeutet, daß neben das herkömmliche Anschaulichkeitprinzip der 'Lesbarkeit' von Motiven, die auf einer Bildebene aufgereiht sind, das neue Anschaulichkeitprinzip der Perspektivität tritt, die nach den Begriffen der humanistischen Kunstlehre dem rhetorischen Ideal der 'perspicuitas' entspricht. Auch wenn die Einblattholzschnitte nur zu einem Teil und sichtlich unentschieden von dieser neuen Bildform Gebrauch machen, so steht doch fest: der 'schlichte Stil' läßt Veränderungen und Entwicklungen zu, in denen Raum für spezifisch künstlerische Faktoren ist. Moxey's Verzicht auf spezifisch kunsthistorische Fragestellungen enthält die Gefahr einer Verengung des Blickwinkels. Auch seine Einschätzung der bloß dienenden Rolle des Bildes gegenüber dem Text erscheint differenzierungsbedürftig. Indem die knappen und reduzierten Angaben des Bildes den Betrachter dazu veranlassen, sie mit Textinformationen aufzufüllen und zu ergänzen, wächst dem Bild eine aktive Rolle zu: es organisiert und strukturiert die Lektüre des Texts. Im Einblattdruck 'Zwölf Eigenschaften eines boshaften und verruchten Weibes' (Moxey Abb.5.16) zählt der Text von Hans Sachs auf: Vernachlässigung von Haushalt und Kindern, Naschhaftigkeit, Verlogenheit, Putz-sucht, Stolz, Streitsucht, Ungehorsam, Gewalt gegen den Ehe-mann, Verweigerung der ehelichen Pflicht, Ehebruch und schließlich Verleumdung des Ehemannes bei Gericht. Erhard Schöns Holzschnitt zeigt in der Öffnung der beiden Häuser die Punkte I und 12 der Anklage, unordentlichen Haushalt und Verleumdung vor Gericht. Im Vordergrund ist der gewalttätige Streit dargestellt, der das Zerbrechen der ehelichen Gemeinschaft und der familiären Ordnung offenbar eindeutiger zeigt als etwa der Ehebruch. Das Bild illustriert folglich nicht nur, es interpretiert und akzentuiert. Diese aktive Rolle des Bildes gegenüber dem Text ist eine bedeutende Funktionserweiterung des illustrativen Holzschnitts, als deren Erfinder wohl Sebastian Brant zu gelten hat.5 Nach Moxey's Überzeugung 'artilculiert' das in den Nürnberger Holzschnitten entwichelte 'kulturelle Zeichensystem' Vorstellungcn von gesellschaftlichen Beziehungen und Wertmaßstäben, die zutiefst von Luthers Soziallehre geprägt sind und als Maßgaben eines göttlichen Gebotes unverrückbar festgeschrieben und verteidigt werden. Es war im Interesse des Patriziats, diese Stabilität bei allen Bevölkerungsschichten durchzusetzen, und dabei spielten die Einblattdrucke und Holzschnitte eine aktive, gestaltende Rolle. Trotz mancher Einwände im Einzelnen glaube ich, daß diese Deutung grundsätzliche Zustimmung verdient.

Despite a large minimum wage literature that analyzes employee outcomes, there is less evidence on firm performance, prices, and quality. Exploiting staggered changes in U.S. minimum wages during 2000–2008 and census data on more than 29,000 hotel properties, we find that doubling the minimum wage as currently debated would reduce average hotel revenues by 6% per year and their occupancy rates by 3.1%. Responses vary by employer quality and organizational form. Although luxury hotels pass through cost increases to their customers with no impact on their revenues, upscale hotels facing more price-sensitive customers reduce prices but still suffer losses in occupancy rates and revenues as they struggle with preserving the expected quality level. They are also most likely to see quality downgrades from their segment. The lower-end hotels also pass through cost increases to their customers but, unlike luxury hotels, face significant declines in occupancy rates and revenues. Overall, the performance effects of minimum wage increases are nonmonotonic across quality. We also find negative impacts on hotel entry rates, although the performance and entry effects appear to be short lived. Furthermore, the negative effects of minimum wages dominate in states without right-to-work regulation, suggesting the need for a more comprehensive approach to labor market regulation. This paper was accepted by Victoria Ivashina, finance. Funding: M. Ayyagari received financial support from National Science Foundation Research (U.S) [Grant SES-1660755/1660749]. Supplemental Material: The data files are available at https://doi.org/10.1287/mnsc.2022.4650 .

Maintaining a diverse urban forest that provides ecosystem services can promote urban sustainability and resilience to environmental change. Around the world, cities have taken to inventorying their urban trees and quantifying their ecosystem services but more so in industrialized counties than in Latin America. Here we describe the results of an i-Tree inventory that established 206 survey plots in the National Municipal District of Santo Domingo (NMDSD). We used social-ecological theory to evaluate potential factors that may influence urban forest structure, composition, and ecosystem services diversity across three wards with distinct social and urban characteristics. Rarefaction curves showed a diverse urban forest dominated by non-native trees that have ornamental and medicinal uses. Wards differed in species composition with palms being particularly dominant in Wards 1 and 2 where the proportion of low-income houses is smaller. Ward 1 supports high-income residential areas and Ward 3 is the area with higher population and housing densities and lower income residents. On average, we found no significant differences among wards in tree species richness, average dbh, leaf area, and percent tree cover per plot. Trees in Ward 2 were taller, on average, than those in Ward 1 but were comparable to those in Ward 3. Likewise, tree density per plot was highest in Ward 2, followed by Ward 1 and Ward 3. Despite these significant differences in stem densities, average values in four ecosystem services involving measures of carbon, rainfall, and contaminants (C-sequestration, C-storage, avoided runoff, and removal of air pollutants) were non-significant across wards. We found disproportionately more street trees in Ward 1 relative to Wards 2 and 3 and more trees in public spaces in Wards 1 and 2 relative to Ward 3. Evidence for the luxury effect on tree distribution in the NMDSD was subtle and manifested mostly through differences in species composition and tree distribution across public and private domains as well as the amount of planting space. Overall results point to inequalities in the potential of reforestation among NMDS wards and an overabundance of non-native species, which should guide urban forest management with ecosystem services and conservation goals.

The aims of this study is determining the level of unemployment index then linking the calculation of the unemployment and poverty index through mapping the economic typology, so in the end determining the form of government intervention on the solution of rigidity in the labor market and its relation to poverty in the residency area. The location of research is the area of East Java that called "Tapal Kuda". The research method used was a descriptive quantitative analysis of the location typology mapping by strengthening the results of calculation of index numbers and poverty. The results of the study reveal that the unemployment index for the majority of Tapal Kuda areas is said to be bad and has high poverty rates. This is inversely proportional to the potential of the Tapal Kuda area as a gateway for the distribution of goods and services, through an analytical approach, the availability of local community access to the economy is minimal, the lack of strengthening a community-based economy, the labor market is rigid, and wages are absorbed in the society with formal employment. The form of government policy recommendations is expected to strengthen the economy of society through local wisdom, bipartite strengthening between the government and companies with flexible wages. Reducing the amount of poverty can be done by stimulating wage policies, aligning the informal sector, strengthening MSMEs, reducing the consumption pattern of luxury goods, increasing per capita income through employment and increasing non-physical investment.

Introduction: For successful telestroke through the “hub-and-spoke model”, availability of neurologists 24-hour daily in hub hospitals is pivotal for immediate treatment advice. Unfortunately, this luxury is not available in Hong Kong due to shortage of neurologists. To facilitate 24-hour thrombolysis service in Hong Kong, we provide telestroke support with a different model. During non-working hours, when no on-site neurologist is available, patients are evaluated by off-site neurologists through mobile teleconsultation with iPads. On contrary to hub-and-spoke model, where teleconsultations are conducted within the hospital under stable network with direct access to electronic patient records, we perform teleconsultations with iPads outside the hospital where mobile network is location-dependent and access to electronic record is indirectly through a firewalled hospital network. Hypothesis & Objectives: The objective of this study is to evaluate the feasibility and safety of this telestroke model. Methods: We recruited 118 consecutive patients evaluated by off-site mobile telestroke for thrombolysis triage in Prince of Wales Hospital during the period from May 2012 to November 2014. Results: Technical problems were encountered in 27 patients (22.8%), including failure to access CT brain images in 13 cases, which required use of backup teleradiology system. Nevertheless, since the implementation of telestroke, the number of patients who received thrombolysis has increased by > 3-fold. Seventy-eight patients received thrombolysis through telestroke, and had outcome comparable to 84 patients thrombolysed by on-site neurologists. Favorable outcome at 3 months (mRS 0-1) were 46.2% in telestroke group vs 45.2% in on-site group, p = 0.907. Symptomatic intracerebral hemorrhage and mortality were similar between the two groups. Conclusion: Technical problems are common with off-site teleconsultations in the initial implementation of telestroke, that backup teleradiology system is essential. In Hong Kong where mobile network broadly covers most areas in the city, telestroke through off-site mobile teleconsultation with iPad is feasible, safe and significantly facilitates the implementation of 24-hour thrombolysis service.

Auch dieses Heft greift ein Kernanliegen der Psychoanalyse auf, nämlich das der internationalen Vernetzung. Schon früh hat Freud die Notwendigkeit der Vernetzung erkannt und auf eine internationale Institutionalisierung von psychoanalytischer Forschung und Lehre hingearbeitet. Bis zum heutigen Tag verbindet sich damit eine überaus spannende, wechselvolle, aber auch spannungsgeladene Geschichte, die scheinbar fast zwangsläufig auf Probleme im Umgang mit Macht, Politik, Moral und Berufsethik hinausläuft. Die Geschichten, von denen in dieser Bestandesaufnahme die Rede ist, handeln von neueren Vernetzungsversuchen wie etwa dem der Generalstände (États Généraux de la Psychanalyse), vom steten Hadern mit der Institutionalisierung von Psychoanalyse in Europa, vom Weiterspinnen des „Plattform“-Gedankens in Lateinamerika, vom politischen Missbrauch der Psychoanalyse im Krieg, sowie vom steten Kampf politisch denkender Psychoanalytiker um gesellschaftspolitische Relevanz. Zugleich spinnen die Autoren Grundgedanken der Vernetzungsbewegung der 80er Jahre fort und gehen auf länderspezifische Entwicklungen ein, die selbstverständlich mit der jeweiligen Kultur der Gesundheitsversorgung zu tun haben. Die Komplexität dieser vielschichtigen Prozesse hat Isidro Fernandez, selber Psychoanalytiker in Spanien, in einem sehr ausdruckstarken Titelbild zusammengefasst.Während der Lektüre der verschiedenen Beiträge, die alle zugleich auch wichtige Facetten der Abspaltungsgeschichte des PSZ von der Schweizerischen Gesellschaft für Psychoanalyse beleuchten, ist mir immer wieder eine Parabel von Heinrich Popitz (1968) in den Sinn gekommen. Sie berichtet von Prozessen der Machtbildung und handelt von einem Schiff, das im östlichen Mittelmeer kreuzt. Der offenbar einzige Luxus waren einige Liegestühle. Anerkannten die ständig wechselnden Passagiere anfänglich keine Belegsymbole, womit ein begrenztes Gebrauchsgut weiterhin allen zur Verfügung stand, so wechselte das Szenario nach dem Auslaufen aus einem der Häfen. Die Neuankömmlinge beriefen sich auf ein gemeinsames Konzept alternativer Ordnungsvorstellungen und leiteten daraus einen dauerhaften Besitzanspruch ab. Seine Durchsetzung gelang dank einem gemeinsamen Kraftaufwand aller Auch-Besitzer: „Näherte man sich einem gerade freien Liegestuhl in irgend verdächtiger Weise, so wurde man durch Posen, Gesten und Geschrei der Auch-Besitzer zurückgewiesen. Die Abschreckungsaktionen waren so eindrucksvoll, dass ein handgreiflicher Konflikt (ausblieb) (...). (Schliesslich schoben) die Besitzenden ihre Liegestühle näher aneinander, (sodass sie) wehrhaften Wagenburgen glichen.Nach der Durchsetzung exklusiver Verfügungsgewalten einer Teilgruppe über ein allgemein begehrtes Gebrauchsgut bekam das Sammelsurium der Passagiere Struktur. Zwei Klassen hatten sich etabliert, Besitzende und Nicht-Besitzende, positiv und negativ Privilegierte. (...) Der nächste Schritt (war) die zeitweilige Vermietung der Liegestühle an einige Nicht-Besitzer. Als Gegenwert kamen neben Naturalien vor allem Dienstleistungen in Frage, und hier wiederum in erster Linie die Übernahme der Wächterfunktion. Die Delegation des Wächteramtes an einige Nichtbesitzende (brachte aber) nicht nur eine Entlastung der Besitzenden, sie führte auch zu einer weiteren Bereicherung des inneren Gefüges, das sich nun dreiteilig entfalten konnte (...). Damit (wurde) zugleich eine wesentliche Klärung erreicht: Die Nur-Besitzlosen sind von nun an aus freien Stücken und eigenem Verschulden in der schlechtesten Lage (...).“ Selbstverständlich geht die Geschichte auch bei Popitz weiter. Er versucht anhand dieser Parabel die überlegene Organisationsfähigkeit der Privilegierten darzulegen, die sich aus ihrer positiven Selbstinterpretation ergibt. Während diese sich kraft „wohlerworbener Rechte“ als zu Recht privilegiert erachten, bestreiten ihre Kontrahenten gerade dieses Privileg, selbstverständlich ohne es für sich selbst zu beanspruchen. Damit berauben sie sich aber gerade desjenigen Gutes, das sie organisationsfähig machen würde. Stattdessen droht ihnen ein permanentes Verharren in der einfachen Negation.Einige der Artikel sind aus der bitteren Erfahrung heraus geschrieben, die ein solches Verhaltensmuster in psychoanalytischen Gesellschaften immer wieder erzeugt. Zu denken ist namentlich an die ohnmächtige Wut im Umgang mit der institutionalisierten Lehranalyse. Noch immer beruft sich eine kleine Elite auf moralische Erwägungen, um den vertieften Einblick in die Lebensgeschichten Dritter machtpolitisch auszubeuten, indem sie sich ein Urteil über den Charakter des potentiellen Kandidaten anmasst und so den Widerspruch aus den eigenen Reihen möglichst zum Voraus verbannt. Immer öfter wird aber auch der Ausschluss des Politischen aus der Vermittlung der psychoanalytischen Erfahrung beklagt, der dann im Kleide wilder Agiererei wiederkehrt. So finden sich die so Verbannten in neuen Netzwerken wieder, wo das bunte Treiben um die Liegestühle scheinbar wieder von vorne beginnt. Ja gibt es denn keinen Ausweg aus diesem Circulus vitiosus, so möchte man fragen? Wohl nur das geistreiche Erzählen und Nachdenken über Prozesse zu wagen, die so oder ähnlich auch unsere Vorfahren schon beschäftigt haben. Dazu und zum Weiterspinnen solcher Gedanken bietet dieses Heft Hand.Markus Weilenmann LiteraturPopitz, Heinrich (1968): Prozesse der Machbildung. Tübingen: J.C.B. Mohr (Paul Siebeck),Reihe Recht und Staat, Heft 362/363

Introduction In November 2020, upon learning that the company’s Covid-19 vaccine trial had been successful, the head of Pfizer’s Vaccine Research and Development, Kathrin Jansen, celebrated with champagne – “some really good stuff” (Cohen). Bubbles seem to go naturally with celebration, and champagne is fundamentally associated with bubbles. Yet, until the late-seventeenth century, champagne was a still wine, and it only reached the familiar levels of bubbliness in the late-nineteenth century (Harding). During this period and on into the early twentieth century, “champagne” was in many ways created, defined, and defended. A “champagne bubble” was created, within which the “nature” of champagne was contested and constructed. Champagne today is the result of hundreds of years of labour by many sorts of bubble-makers: those who make the bubbly drink, and those who construct, maintain, and defend the champagne bubble. In this article, I explore some elements of the champagne bubble, in order to understand both its fragility and rigidity over the years and today. Creating the Champagne Bubble – the Labour of Centuries It is difficult to separate the physical from the mythical as regards champagne. Therefore the categorisations below are always overlapping, and embedded in legal, political, economic, and socio-cultural factors. Just as assemblage – the mixing of wine from different grapes – is an essential element of champagne wine, the champagne bubble may be called heterogeneous assemblage. Indeed, the champagne bubble, as we will see below, is a myriad of different sorts of bubbles, such as terroir, appellation, myth and brand. And just as any assemblage, its heterogeneous elements exist and operate in relation to each other. Therefore the “champagne bubble” discussed here is both one and many, all of its elements fundamentally interconnected, constituting that “one” known as “champagne”. It is not my intention to be comprehensive of all the elements, historical and contemporary. Indeed, that would not be possible within such a short article. Instead, I seek to demonstrate some of the complexity of the champagne bubble, noting the elaborate labour that has gone into its creation. The Physical Champagne and Champagne – from Soil to Bubbles Champagne means both a legally protected geographical area (Champagne), and the wine (here: champagne) produced in this area from grapes defined as acceptable: most importantly pinot noir, pinot meunier (“black” grapes), and chardonnay (“white” grape). The method of production, too, is regulated and legally protected: méthode champenoise. Although the same method is used in numerous locations, these must be called something different: metodo classico (Italy), método tradicional (Spain), Methode Cap Classique (South Africa). The geographical area of Champagne was first legally defined in 1908, when it only included the areas of Marne and Aisne, leaving out, most importantly, the area of Aube. This decision led to severe unrest and riots, as the Aube vignerons revolted in 1911, forcing the inclusion of “zone 2”: Aube, Haute-Marne, and Seine-et-Marne (Guy). Behind these regulations was a surge in fraudulent production in the early twentieth century, as well as falling wine prices resulting from increasing supply of cheap wines (Colman 18). These first appellations d’origine had many consequences – they proved financially beneficial for the “zone 1”, but less so for the “zone 2”. When both these areas were brought under the same appellation in 1927, the financial benefits were more limited – but this may have been due to the Great Depression triggered in 1929 (Haeck et al.). It is a long-standing belief that the soil and climate of Champagne are key contributors to the quality of champagne wines, said to be due to “conditions … most suitable for making this type of wine” (Simon 11). Already in the end of the nineteenth century, the editor of Vigneron champenois attributed champagne’s quality to “a fortunate combination of … chalky soil … [and] unrivalled exposure [to the sun]” (Guy 119) among other things. Factors such as soil and climate, commonly included in and expressed through the idea of terroir, undoubtedly influence grapes and wines made thereof, but the extent remains unproven. Indeed, terroir itself is a very contested concept (Teil; Inglis and Almila). It is also the case that climate change has had, and will continue to have, devastating effects on wine production in many areas, while benefiting others. The highly successful English sparkling wine production, drawing upon know-how from the Champagne area, has been enabled by the warming climate (Inglis), while Champagne itself is at risk of becoming too hot (Robinson). Champagne is made through a process more complicated than most wines. I present here the bare bones of it, to illustrate the many challenges that had to be overcome to enable its production in the scale we see today. Freshly picked grapes are first pressed and the juice is fermented. Grape juice contains natural yeasts and therefore will ferment spontaneously, but fermentation can also be started with artificial yeasts. In fermentation, alcohol and carbon dioxide (CO2) are formed, but the latter usually escapes the liquid. The secret of champagne is its second fermentation, which happens in bottles, after wines from different grapes and/or vineyards have been blended for desired characteristics (assemblage). For the second fermentation, yeast and sugar are added. As the fermentation happens inside a bottle, the CO2 that is created does not escape, but dissolves into the wine. The average pressure inside a champagne bottle in serving temperature is around 5 bar – 5 times the pressure outside the bottle (Liger-Belair et al.). The obvious challenge this method poses has to do with managing the pressure. Exploding bottles used to be a common problem, and the manner of sealing bottles was not very developed, either. Seventeenth-century developments in bottle-making, and using corks to seal bottles, enabled sparkling wines to be produced in the first place (Leszczyńska; Phillips 137). Still today, champagne comes in heavy-bottomed bottles, sealed with characteristically shaped cork, which is secured with a wire cage known as muselet. Scientific innovations, such as calculating the ideal amount of sugar for the second fermentation in 1836, also helped to control the amount of gas formed during the second fermentation, thus making the behaviour of the wine more predictable (Leszczyńska 265). Champagne is characteristically a “manufactured” wine, as it involves several steps of interference, from assemblage to dosage – sugar added for flavour to most champagnes after the second fermentation (although there are also zero dosage champagnes). This lends champagne particularly suitable for branding, as it is possible to make the wine taste the same year after year, harvest after harvest, and thus create a distinctive and recognisable house style. It is also possible to make champagnes for different tastes. During the nineteenth century, champagnes of different dosage were made for different markets – the driest for the British, the sweetest for the Russians (Harding). Bubbles are probably the most striking characteristic of champagne, and they are enabled by the complicated factors described above. But they are also formed when the champagne is poured in a glass. Natural impurities on the surface of the glass provide channels through which the gas pockets trapped in the wine can release themselves, forming strains of rising bubbles (Liger-Belair et al.). Champagne glasses have for centuries differed from other wine glasses, often for aesthetic reasons (Harding). The bubbles seem to do more than give people aesthetic pleasure and sensory experiences. It is often claimed that champagne makes you drunk faster than other drinks would, and there is, indeed, some (limited) research showing that this may well be the case (Roberts and Robinson; Ridout et al.). The Mythical Champagne – from Dom Pérignon to Modern Wonders Just as the bubbles in a champagne glass are influenced by numerous forces, so the metaphorical champagne bubble is subject to complex influences. Myth-creation is one of the most significant of these. The origin of champagne as sparkling wine is embedded in the myth of Dom Pérignon of Hautvillers monastery (1638–1715), who according to the legend would have accidentally developed the bubbles, and then enthusiastically exclaimed “I am drinking the stars!” (Phillips 138). In reality, bubbles are a natural phenomenon provoked by winter temperatures deactivating the fermenting yeasts, and spring again reactivating them. The myth of Dom Pérignon was first established in the nineteenth century and quickly embraced by the champagne industry. In 1937, Moët et Chandon launched a premium champagne called Dom Pérignon, which enjoys high reputation until this day (Phillips). The champagne industry has been active in managing associations connected with champagne since the nineteenth century. Sparkling champagnes had already enjoyed fashionability in the later seventeenth and early eighteenth century, both in the French Court, and amongst the British higher classes. In the second half of the nineteenth century, champagne found ever increasing markets abroad, and the clientele was not aristocratic anymore. Before the 1860s, champagne’s association was with high status celebration, as well as sexual activity and seduction (Harding; Rokka). As the century went on, and champagne sales radically increased, associations with “modernity” were added: “hot-air balloons, towering steamships, transcontinental trains, cars, sports, and other ‘modern’ wonders were often featured in quickly proliferating champagne advertising” (Rokka 280). During this time, champagne grew both drier and more sparkling, following consumer tastes (Harding). Champagne’s most important markets in later nineteenth century included the UK, where the growing middle classes consumed champagne for both celebration and hospitality (Harding), the US, where (upper) middle-class women were served champagne in new kinds of consumer environments (Smith; Remus), and Russia, where the upper classes enjoyed sweeter champagne – until the Revolution (Phillips 296). The champagne industry quickly embraced the new middle classes in possession of increasing wealth, as well as new methods of advertising and marketing. What is remarkable is that they managed to integrate enormously varied cultural thematics and still retain associations with aristocracy and luxury, while producing and selling wine in industrial scale (Harding; Rokka). This is still true today: champagne retains a reputation of prestige, despite large-scale branding, production, and marketing. Maintaining and Defending the Bubble: Formulas, Rappers, and the Absolutely Fabulous Tipplers The falling wine prices and increasing counterfeit wines coincided with Europe’s phylloxera crisis – the pest accidentally brought over from North America that almost wiped out all Europe’s vineyards. The pest moved through Champagne in the 1890s, killing vines and devastating vignerons (Campbell). The Syndicat du Commerce des vins de Champagne had already been formed in 1882 (Rokka 280). Now unions were formed to fight phylloxera, such as the Association Viticole Champenoise in 1898. The 1904 Fédération Syndicale des Vignerons was formed to lobby the government to protect the name of Champagne (Leszczyńska 266) – successfully, as we have seen above. The financial benefits from appellations were certainly welcome, but short-lived. World War I treated Champagne harshly, with battle lines stuck through the area for years (Guy 187). The battle went on also in the lobbying front. In 1935, a new appellation regime was brought into law, which came to be the basis for all European systems, and the Comité National des appellations d'origine (CNAO) was founded (Colman 1922). Champagne’s protection became increasingly international, and continues to be so today under EU law and trade deals (European Commission). The post-war recovery of champagne relied on strategies used already in the “golden years” – marketing and lobbying. Advertising continued to embrace “luxury, celebration, transport (extending from air travel to the increasingly popular automobile), modernity, sports” (Guy 188). Such advertisement must have responded accurately to the mood of post-war, pre-depression Europe. Even in the prohibition US it was known that the “frivolous” French women might go as far as bathe in champagne, like the popular actress Mistinguett (Young 63). Curiously, in the 1930s Soviet Russia, “champagne” (not produced in Champagne) was declared a sign of good living, symbolising the standard of living that any Soviet worker had access to (at least in theory) (Gronow). Today, the reputation of champagne is fiercely defended in legal terms. This is not only in terms of protection against other sparkling wine making areas, but also in terms of exploitation of champagne’s reputation by actors in other commercial fields, and even against mass market products containing genuine champagne (Mahy and d’Ath; Schneider and Nam). At the same time, champagne has been widely “democratised” by mass production, enabled partly by increasing mechanisation and scientification of champagne production from the 1950s onwards (Leszczyńska 266). Yet champagne retains its association with prestige, luxury, and even royalty. This has required some serious adaptation and flexibility. In what follows, I look into three cultural phenomena that illuminate processes of such adaptation: Formula One (F1) champagne spraying, the 1990s sitcom Absolutely Fabulous, and the Cristal racism scandal in 2006. The first champagne bottle is said to have been presented to F1 grand prix winner in Champagne in 1950 (Wheels24). Such a gesture would have been fully in line with champagne’s association with cars, sport, and modernity. But what about the spraying? Surely that is not in line with the prestige of the wine? The first spraying is attributed to Jo Siffert in 1966 and Dan Gurney in 1967, the former described as accidental, the latter as a spontaneous gesture of celebration (Wheels24; Dobie). Moët had become the official supplier of F1 champagnes in 1966, and there are no signs that the new custom would have been problematic for them, as their sponsorship continued until 1999, after which Mumm sponsored the sport for 15 years. Today, the champagne to be popped and sprayed is Chanson, in special bottles “coated in the same carbon fibre that F1 cars are made of” (Wheels24). Such an iconic status has the spraying gained that it features in practically all TV broadcasts concerning F1, although non-alcoholic substitute is used in countries where sale of alcohol is banned (Barker et al., “Quantifying”; Barker et al., “Alcohol”). As disturbing as the champagne spraying might look for a wine snob, it is perfectly in line with champagne’s marketing history and entrepreneurial spirit shown since the nineteenth century. Nor is it unheard of to let champagne spray. The “art” of sabrage, opening champagne bottle with a sable, associated with glamour, spectacle, and myth – its origin is attributed to Napoleon and his officers – is perfectly acceptable even for the snob. Sparkling champagne was always bound up with joy and celebration, not a solemn drink, and the champagne bubble was able to accommodate middle classes as well as aristocrats. This brings us to our second example, the British sitcom Absolutely Fabulous. The show, first released in 1992, featured two women, “Eddy” (Jennifer Saunders) and “Patsy” (Joanna Lumley), who spent their time happily smoking, taking drugs, and drinking large quantities of “Bolly” (among other things). Bollinger champagne may have initially experienced “a bit of a shock” for being thus addressed, but soon came to see the benefits of fame (French). In 2005, they hired PR support to make better use of the brand’s “Ab Fab” recognisability, and to improve its prestige reputation in order to justify their higher price range (Cann). Saunders and Lumley were warmly welcomed by the Bollinger house when filming for their champagne tour Absolutely Champers (2017). It is befitting indeed that such controversial fame came from the UK, the first country to discover sparkling champagne outside France (Simon 48), and where the aspirational middle classes were keen to consume it already in the nineteenth century (Harding). More controversial still is the case of Cristal (made by Louis Roederer) and the US rap world. Enthusiastically embraced by the “bling-bling” world of (black) rappers, champagne seems to fit their ethos well. Cristal was long favoured as both a drink and a word in rap lyrics. But in 2006, the newly appointed managing director at the family owned Roederer, Frédéric Rouzaud, made comments considered racist by many (Woodland). Rouzard told in an interview with The Economist that the house observed the Cristal-rap association “with curiosity and serenity”. He reportedly continued: “but what can we do? We can’t forbid people from buying it. I’m sure Dom Pérignon or Krug would be delighted to have their business”. It was indeed those two brands that the rapper Jay-Z replaced Cristal with, when calling for a boycott on Cristal. It would be easy to dismiss Rouzard’s comments as snobbery, or indeed as racism, but they merit some more reflection. Cristal is the premium wine of a house that otherwise does not enjoy high recognisability. While champagne’s history involves embracing new sorts of clientele, and marketing flexibly to as many consumer groups as possible (Rokka), this was the first spectacular crossing of racial boundaries. It was always the case that different houses and their different champagnes were targeted at different clienteles, and it is apparent that Cristal was not targeted at black rap artists. Whereas Bollinger was able to turn into a victory the questionable fame brought by the white middle-class association of Absolutely Fabulous, the more prestigious Cristal considered the attention of the black rapper world more threatening and acted accordingly. They sought to defend their own brand bubble, not the larger champagne bubble. Cristal’s reputation seems to have suffered little – its 2008 vintage, launched in 2018, was the most traded wine of that year (Schultz). Jay-Z’s purchase of his own champagne brand (Armand de Brignac, nicknamed Ace of Spades) has been less successful reputation-wise (Greenburg). It is difficult to break the champagne bubble, and it may be equally difficult to break into it. Conclusion In this article, I have looked into the various dilemmas the “bubble-makers” of Champagne encountered when fabricating what is today known as “champagne”. There have been moments of threat to the bubble they formed, such as in the turn of nineteenth and twentieth centuries, and eras of incomparable success, such as from the 1860s to 1880s. The discussion has demonstrated the remarkable flexibility with which the makers and defenders of champagne have responded to challenges, and dealt with material, socio-cultural, economic, and other problems. It feels appropriate to end with a note on the current challenge the champagne industry faces: Covid-19. The pandemic hit champagne sales exceptionally hard, leaving around 100 million bottles unsold (Micallef). This was not very surprising, given the closure of champagne-selling venues, banning of public and private celebrations, and a general mood not particularly prone to (or even likely to frown upon) such light-hearted matters as glamour and champagne. Champagne has survived many dramatic drops in sales during the twentieth century, such as the Great Depression of the 1930s, and the post-financial crisis collapse in 2009. Yet they seem to be able to make astonishing recoveries. Already, there are indicators that many people consumed more champagne during the festive end-of-year season than in previous years (Smithers). For the moment, it looks like the champagne bubble, despite its seeming fragility, is practically indestructible, no matter how much its elements may suffer under various pressures and challenges. References Barker, Alexander, Magdalena Opazo-Breton, Emily Thomson, John Britton, Bruce Granti-Braham, and Rachael L. Murray. “Quantifying Alcohol Audio-Visual Content in UK Broadcasts of the 2018 Formula 1 Championship: A Content Analysis and Population Exposure.” BMJ Open 10 (2020): e037035. <https://bmjopen.bmj.com/content/10/8/e037035>. Barker, Alexander B., John Britton, Bruce Grant-Braham, and Rachael L. Murray. “Alcohol Audio-Visual Content in Formula 1 Television Broadcasting.” BMC Public Health 18 (2018): 1155. <https://bmcpublichealth.biomedcentral.com/articles/10.1186/s12889-018-6068-3>. Campbell, Christy. 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This article aims to throw new light on the representation of women who cook as necessarily perpetuating a domestic ideology in which women are confined to the home. Traditionally, cookbooks written by women have disseminated both cooking information and rules and practices for running an effective household, which have contributed to the ideologies that underpin female domestic practice. However, the evolution of social media platforms, such as Pinterest, which enable the user to actively select and visually display culinary masterpieces on a digital pinboard, have provided a forum for women’s voices and a novel means of expression that is available to the amateur cook and professional chef alike. This article will argue that the creation of a virtual cookbook, via Pinterest, is a means of empowering women, which is central to the lexicon of feminist debate. Rather than being the victims of domestic servitude, this article will argue that the women who create virtual cookbooks do so by choice, and as a means of pleasing the self, irrespective of achieving domestic or marital bliss. Cookbooks “provide a range of insights into everyday life, such as attitudes towards food, domestic economy and the roles of women” (Wessell and Wishart 1). The proliferation of the cooking industry in the form of television programs, celebrity chefs, and social media channels seemingly devoted to the display of culinary artefacts, has transformed what was once a domestic chore into a professional practice. Traditionally, cookbooks that contained information on both the preparation and cooking of food and advice on how to run an effective household were more like guidebooks for women on how to achieve domestic and marital happiness. According to Jenny Lawson, well-known and highly acclaimed cookbooks such as Mrs. Beeton’s Book of Household Management were published as a reaction against eating-out, which was drawing men away from the home. “This aligned a cultural expectation of female domestic servitude with gaining the love and respect of a male partner” (Lawson 348) and reinforced the now familiar proverb that the way to a man’s heart is through his stomach. More recently, How to be a Domestic Goddess highlights the distance between feminism and cooking (Lawson). The book, according to Joanne Hollows, equates baking with a false consciousness and suggests that baking is not far removed from domestic enslavement. This conceptualisation of the-woman-in-the-kitchen is intimately bound to the views of second-wave feminists who believe that cooking is a sign of traditional femininity, which is at odds with a feminist identity (Ashley et al.). This argument situates cooking and food within debates about the sexual division of labour and positions women as providers of food for others. “Women frequently use food to offer pleasure to family members, yet have difficulty experiencing food as pleasurable themselves, particularly in a domestic context” (Hollows 184). Anne Murcott’s It’s a Pleasure to Cook for Him argues that the choice of what to cook and eat is invariably done in the service of some others. Marjorie DeVault similarly asserts that it is the relationship between cooking and caring that cements the relationship between cooking and femininity, while Charles and Kerr conclude that because women fear gaining weight, they deprive themselves of pleasure and so prepare food for others to give pleasure. Women fundamentally cook to please, and please men in particular (Charles and Kerr). For Charles and Kerr, the pleasure that women get from cooking for men is a by-product of the pleasure they receive from caring for others. The notion that women cook out of a desire to care for others is an argument left over from the patrilineal delineations outlined in Biblical texts. Western civilisation has drawn its leading metaphors and definitions of gender from the Bible, specifically the Book of Genesis. As a result of the Fall, which proceeded Adam and Eve’s sin in the Garden of Eden, the sexual division of labour emerged. Adam was instructed to work, and Eve was punished with the pain of childbearing and motherhood. Traditionalist assumptions posited that the assignment of different tasks and roles to men and women was evidence of the naturalness of their respective responsibilities. This explanation focused on women’s reproductive capacity and reiterated motherhood—central to which was an obligation to care for and nurture others—as a woman’s chief goal, which was necessary for the continued promulgation of the species (Lerner). In the nineteenth century, the credibility of this argument was questioned and a scientific explanation was used to justify patriarchy and women’s place within the home. Darwinian theories continued to define women according to their maternal role and justified their exclusion from economic and educational opportunities on the grounds that this was in the best interests of the survival of the species (Lerner). This contributed to the prevailing “cult of domesticity” that was the hallmark of the nineteenth and beginning of the twentieth century. According to this ideological position, true women were supposed to devote themselves to unpaid domestic labour and refrain from paid work. Each of these positions served to reinforce women’s responsibility within the home and, for centuries, women have participated in their own subordination by internalising the proscriptive belief that they exist solely to propagate the human race. If caring and nurturing others is the condition on which cooking is deemed to be “feminine”, then cooking to please oneself should negate the argument that cooking is a “feminine” activity. This article will suggest that the creation of virtual cookbooks on Pinterest enables women to resist societies continued attempts at defining femininity in increasingly restrictive ways. It will be argued that women who create virtual cookbooks do so by choice and as a means of pleasing the self. The representation of celebrity chef Nigella Lawson will be used to elucidate the reconceptualisation of cooking as a pleasurable activity. She is able to distinguish between leisure time and work-related culinary activity and, in so doing, she is represented as enjoying cooking in and of itself, not as a domestic responsibility. Building on this notion of cooking as pleasure, it will be argued that women who create virtual cookbooks on Pinterest do so by choice, for both personal and professional reasons, and irrespective of a desire to please others. Whilst Pinterest has raised significant debate as to whether or not it actually perpetuates gender stereotypes traditionally associated with cooking and femininity, this article will suggest that the desire to cook and a belief in equal rights for women are not mutually exclusive. For the purpose of this article, feminism and contemporary femininity are articulated around the idea of choice. Women are not choosing to create virtual cookbooks on Pinterest for the benefit of men. They are choosing to embrace this platform and are using it as a means of creative expression and an outlet of empowerment that transforms cooking from a domestic chore into an activity with public significance. This “promotes a new female relationship with food, enabling the other sides of femininity, those subversive, darker, abject possibilities to surface” (Lawson, Food Legacies 361), which ultimately grants women moments of agency and transcendence through cooking. Nigella Lawson, who cooks out of a desire for solitary pleasure, epitomises the changing nature of the cookbook throughout the last century. In Feast, she advocates the need for self-satisfaction and independence: “At its most basic, perhaps, is the quiet satisfaction of knowing one is fending for oneself, the instrument of one’s own survival” (4). According to Elisabeth Nathanson, “thinking about cooking as personally satisfying, rather than as a task associated with taking care of one’s family, denotes a new articulation of contemporary femininity” (318). For the purpose of this article then, feminism simply refers to the notion of choice and pleasing the self. Cooking is no longer an activity conducted solely by women in the privacy of their own home, for the purpose of caring for others. Female celebrity chefs, such as Nigella Lawson, draw attention to a particular ethos of pleasing the self as opposed to others. According to Jenny Lawson, Nigella Lawson renegotiates her cooking duties for her own cause (Food Legacies). She disrupts notions of female care and responsibility by “embracing self-satisfaction and indulgence” (Lawson, Disturbing 82) and, in this way, she negotiates a feminine identity that “hovers between the polarised figures of ‘the feminist’ and ‘the housewife’” (Hollows 180). According to Hollows, Nigella Lawson’s work offers an alternative way of imagining women’s relationship to food, which is based on the pleasure of cooking and eating, rather than pleasing others. The Nigella Lawson cooking philosophy posits that cooking should be pleasurable and should start from a desire to eat. Lawson is represented as aware of what she wants to eat and she does not defer to the preferences of others. She separates cooking from the notion of “cooking for”, which allows us to appreciate cooking as a pleasure in, and of, itself. It should be noted, however, that Nigella Lawson is a successful businesswoman who has made her success from her status as a woman-in-the-kitchen. Her programs are carefully constructed to show her prioritising leisure time and cooking to please the self (Lawson, Food Legacies). Although Lawson has encouraged women to cook to please, this is not the sole reason why she cooks. Her brand identity depends on her appearing as though she cooks for pleasure and yet she is undoubtedly, at least in part, driven by economic motivations. Although the cookbooks of the past have promoted a particular lifestyle for other women to emulate (Lawson, Disturbing), they nevertheless represented elements of the private sphere where women were able to wield authority and bequeath their knowledge to other women (Theophano). Throughout history, Janet Theophano notes, women have shared their prize recipes as a vehicle for making themselves visible. As early as the eighteenth century, cookbooks were a way for women to gain economic independence and authority. The formation of cookbooks provided women with an opportunity to enter the professional domain of culinary writing, which served to remove cooking from domestic life. Flora Pell’s Our Cookery Book, first published in 1916, blurred the boundary between the notion of private and public spheres. Pell advocated that a woman’s place was in the home and she upheld socially conservative gender roles and yet she was, paradoxically, a career woman who remained unmarried until she was sixty years old (Wessell and Wishart). Pell’s cookbook reinforced stereotypes of the woman-in-the-kitchen and domestic goddess, whose primary occupation in life was to please others and men in particular. The emergence of Pinterest in 2010, however, a virtual platform that enables the user to post and share images of whatever they choose, has further transformed cooking from a “chore without glamour or choice” (Wessell and Brien 87) into an optional, albeit pleasurable, form of play. This innovative platform has opened up new possibilities for users, more than 70 per cent of whom are women, to find novel means of personal expression via the creation of virtual cookbooks. Pinterest has been self-defined as a space that is perfect for recipe sharing, which is not dissimilar to the practice of compiling family recipes into a book and cutting and pasting extracts from a magazine into one’s own personal collection. Pinterest, however, enables the user to share this collection with others and transforms what has been seen as a private practice into a public activity. Pinterest has transformed the creation of a personal recipe collection from a domestic chore into a commercial venture, which is evident when scrolling through endless pins promoting catering businesses and cake-baking services. Pinterest is, potentially, a great tool for enhancing and even structuring the user’s culinary dreams. The platform has not been without its critics who are polarized, between those who believe that women who use this tool to curate digital recipe collections are in some way undoing or even killing feminism by pinning images that reinforce stereotypes of femininity, and those who believe that because women are pinning these images by choice, it defies traditional notions of femininity previously attached to cooking. The former view posits that female users of Pinterest are pinning images that are aligned with the “traditional” woman, such as cooking, do-it-yourself home-wares and crafts, rather than the “modern” woman who does not want to be seen as different from a man. Advocates of Pinterest, in contrast, argue that the platform is a natural path for reform, noting, in particular, the increased opportunity it provides women for voice and creative expression. This latter position supports the central premise of this article, which suggests that a woman can have both an interest in cooking and a belief in equal rights for women. In the words of Antonia Hayes “we have the luxury of choosing what sort of woman we want to be, including the freedom to be both a feminist and a connoisseur of cauliflower pizzas” (online). Pinterest celebrates the fact that there is no right or wrong way to be a woman. As a platform, Pinterest allows women to rewrite the meanings that have been assigned to them as passive individuals, devoid of a voice, and provides women with the opportunity for expression through the self-publication of digital cookbooks. In Amy Odell’s How Pinterest is Killing Feminism, she labels Pinterest “the Mormon housewife’s image bookmarking service of choice”, which creates a “Stepford Wife” version of identity that is hollow and uncreative. Odell argues that the user-generated content, which is made up predominantly of recipes, home décor, fitness, and fashion, is evidence that women are conditioned to “seek out the retrograde, materialistic content that women’s magazines have been hawking for decades” (online). She further asserts that, “adult women are still conditioned to think about diet and exercise and looking beautiful … so it makes sense that they’d pin these things” (online). She takes particular issue with the diet recipes on Pinterest, such as low-carbohydrate pizza crusts made with crumbed cauliflower, which she argues are indicative of women’s internalised belief that they must be thin in order to be beautiful. This is an image that she argues is synonymous with women’s magazines and Pinterest alike, which she sees as being similarly inundated with images of unrealistic body types. The difference, however, which Odell overlooks, is that the content on Pinterest does not bombard us like a magazine or billboard. The content on Pinterest is user-generated; it is uploaded by our fellow Pinterest users. Women are curating their own experience on the site. They are not victims but actors. Odell’s stance is the antithesis of a feminist argument as it makes women the victims of the media. In order to buy into her argument, you have to assume that all female Pinterest users are one dimensional and easily led, which hardly sounds like a powerful feminist position. Odell’s argument also neglects the role played by male chefs, such as Jamie Oliver, whose recipe books are attempting to curb the obesity epidemic, by focusing on quick and easy meals that are also nutritionally beneficial, hence their respective titles underlining that they are “30-minute” and “15-minute meals”. Given that the latter involves the atempted preparation of an entire meal in 15-minutes, you can rest assured that you will be eating salads that can easily be tossed together in this stringent time frame, rather than sweets and treats. That being said, no one is accusing Oliver of being a victim of the media’s unrealistic portrayal of the human body simply because he advocates the cooking of healthy recipes. This begs the question as to why women who pin healthy recipes, such as cauliflower pizza crusts, and create virtual cookbooks are necessarily victims of the unattainable body syndrome. Odell suggests that cooking and feminism are mutually exclusive and she makes the uncomfortable suggestion that by pinning diet recipes that perpetuate negative body image, and posting and disseminating pretty pictures of culinary delights, women are, as the title of her post suggests, killing feminism. Odell’s diatribe is being met with fierce opposition by Pinterest users who identify as post-feminists. Post-feminists posit that gender equality has been achieved and that women are free to choose their lifestyles in both public and private worlds (Nathanson). This article builds on the premise that pinners perform post-feminism and that women curate visual manifestations of their capacity to “have-it-all”; choice, empowerment and licensed transgression. Nathan Jurgenson, the author of “Pinterest and Feminism” argues that Pinterest is giving women what they want, which is the whole point. In the same way that Nigella Lawson cooks out of a desire for solitary pleasure, women are using Pinterest as a form of leisure time entertainment that is separate from work time. The creation of virtual cookbooks on Pinterest is a pastime that women engage in selfishly. It is an escape from their domestic responsibilities because it is something that they do for themselves and no one else. Amelia McDonnell acknowledges that she wants to spend time drooling over a recipe that she intends to make on the weekend and invites Odell to share the pork chops she made—the recipe for which she found on Pinterest and cooked for herself because she is single and happy. Her satirical response to Odell reinforces the notion of self-satisfaction and independence that accompanies cooking. Like Nigella Lawson, who promotes a fantasy of domestic pleasure on her own terms, both women renegotiate what it means to be a public woman disseminating cooking practices (Lawson, Food Legacies). Antonia Hayes rejects Odell’s premise that Pinterest is killing feminism and accuses the latter of perpetuating the sexism that continues to pervade society. Hayes acknowledges that you can have an interest in cooking and interior design, whilst simultaneously espousing beliefs in equal rights for women: “Kitchen porn and feminism aren’t mutually exclusive” (online). As a self-proclaimed feminist and Pinterest user, with an ever-expanding virtual cookbook, it is easy to resent Odell’s remark that pinning photos of cauliflower crust pizzas is setting the women’s movement back decades. As Hayes asserts “it’s just as damaging to tell women that they’re killing feminism by liking pretty pictures as it is to tell them that in order to be feminine you must dress, act, look a certain way. It’s the same constructed view albeit from a different angle” (online). Self-proclaimed feminists like Odell, who tell us that “only a certain kind of woman (the Pinterest-rejecting, domesticity hater) deserves equal rights and respect” (online), are actually perpetuating the sexism that they are trying to combat. In so doing, they pose questions about notions of agency, choice and desire, which speak to longstanding debates and dilemmas in feminist theory.Since when did it become anti-feminist to like something that is visually pleasing? I have a Pinterest account and I am a feminist. However, if recent criticism on Pinterest is to be believed, these two things are antithetical. If traditional femininity posits that women should be passive, submissive, and silent, then the very nature of Pinterest, which requires the user to actively choose, post, and share images with others, is the very antithesis of these traits. Pinterest users, who create virtual cookbooks out of a desire to please the self, irrespective of any domestic obligations, are active, dominant and communicative. Women are choosing to publish cookbooks in their leisure time, which stands in direct to contrast to the productive demands of work time. Pinterest, a platform renowned for its capacity to render even the most productive individuals into serial procrastinators and time wasters, is the epitome of a leisure time activity. Rather than cooking for their husbands and children, as is their “heaven-appointed mission,” according to Flora Pell, women are scrolling through pins, creating a virtual cookbook of the culinary delights that they will make for themselves to enjoy.ReferencesAshley, Bob, Joanne Hollows, Steve Jones, and Ben Taylor. Food and Cultural Studies. London and New York: Routledge, 2004. Charles, Nickie, and Marrion Kerr. Women, Food and Families: Power, Status, Love, Anger. Manchester: Manchester UP, 1988. DeVault, Marjorie. Feeding the Family: The Social Organisation of Caring as Gendered Work. Chicago: Chicago UP, 1994. Hayes, Antonio. “Pinterest and the Modern Feminist.” 2012. 5 Apr. 2013 ‹http://www.stuff.co.nz/life-style/life/7803000/Pinterest-and-the-modern-feminist› Hollows, Joanne. “Feeling Like a Domestic Goddess: Post-feminism and Cooking.” European Journal of Cultural Studies 6.2 (2003): 179–202. Jurgenson, Nathan. “Pinterest and Feminism.” The Society Pages. 5 Mar. 2012. 25 Mar. 2013 ‹http://thesocietypages.org/cyborgology/2012/03/05/pinterest-and-feminism› Lawson, Jenny. “Disturbing Objects: Making, Eating and Watching Food in Popular Culture And Performance Practice.” Platform 3.2 (2008): 79–99. Lawson, Jenny. “Food Legacies: Playing the Culinary Feminine.” Women and Performance: A Journal of Feminist Theory 21.3 (2011): 337–66. Lawson, Nigella. How to Be a Domestic Goddess: Baking and the Art of Comfort Cooking. New York: Hyperion, 2001. Lawson, Nigella Feast: Food to Celebrate Life. London: Chatto & Windus, 2006. Lerner, Gerda. The Creation of Patriarchy. London: Oxford UP, 1986. McDonnell, Amelia. “The Soapbox: Oh Please, Pinterest Isn’t ‘Killing’ Feminism.” 2 Oct. 2012. 28 Mar. 2013 ‹http://www.thefrisky.com/2012-10-02/the-soapbox-oh-please-pinterest-isnt-killing-feminism› Murcott, Anne. It’s A Pleasure To Cook For Him: Food, Mealtimes and Gender In Some South Wales Households. London: Heinemann, 1983. Nathanson, Elizabeth. “As Easy As Pie: Cooking Shows, Domestic Efficiency and Postfeminist Temporality.” Television and New Media 10.4 (2009): 311–30. Odell, Amy. “How Pinterest is Killing Feminism.” 2012. 19 Mar. 2013 ‹http://www.buzzfeed.com/amyodell/how-pinterest-is-killing-feminism›. Oliver, Jamie. Jamie's 30-Minute Meals. London: Michael Joseph, 2010. ---. Jamie’s 15-Minute Meals. London: Michael Joseph, 2012. Theophano, Janet. Eat My Words: Reading Women’s Lives Through the Cookbooks They Wrote. New York: Palgrave, 2002. Wessell, Adele, and Wishart, Alison. “Recipes for Reading Culinary Heritage: Flora Pell and Her Cookery Book.” reCollections 1.5 (2010): 1–19. 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Introduction Many destinations promote culinary encounters. Foods and beverages, and especially how these will taste in situ, are being marketed as niche travel motivators and used in destination brand building across the globe. While initial usage of the term culinary tourism focused on experiencing exotic cultures of foreign destinations by sampling unfamiliar food and drinks, the term has expanded to embrace a range of leisure travel experiences where the aim is to locate and taste local specialities as part of a pleasurable, and hopefully notable, culinary encounter (Wolf). Long’s foundational work was central in developing the idea of culinary tourism as an active endeavor, suggesting that via consumption, individuals construct unique experiences. Ignatov and Smith’s literature review-inspired definition confirms the nature of activity as participatory, and adds consuming food production skills—from observing agriculture and local processors to visiting food markets and attending cooking schools—to culinary purchases. Despite importing almost all of its foodstuffs and beverages, including some of its water, Singapore is an acknowledged global leader in culinary tourism. Horng and Tsai note that culinary tourism conceptually implies that a transferal of “local or special knowledge and information that represent local culture and identities” (41) occurs via these experiences. This article adds the act of reading to these participatory activities and suggests that, because food writing forms an important component of Singapore’s suite of culinary tourism offerings, taste contributes to the cultural experience offered to both visitors and locals. While Singapore foodways have attracted significant scholarship (see, for instance, work by Bishop; Duruz; Huat & Rajah; Tarulevicz, Eating), Singapore food writing, like many artefacts of popular culture, has attracted less notice. Yet, this writing is an increasingly visible component of cultural production of, and about, Singapore, and performs a range of functions for locals, tourists and visitors before they arrive. Although many languages are spoken in Singapore, English is the national language (Alsagoff) and this study focuses on food writing in English. Background Tourism comprises a major part of Singapore’s economy, with recent figures detailing that food and beverage sales contribute over 10 per cent of this revenue, with spend on culinary tours and cookery classes, home wares such as tea-sets and cookbooks, food magazines and food memoirs additional to this (Singapore Government). This may be related to the fact that Singapore not only promotes food as a tourist attraction, but also actively promotes itself as an exceptional culinary destination. The Singapore Tourism Board (STB) includes food in its general information brochures and websites, and its print, television and cinema commercials (Huat and Rajah). It also mounts information-rich campaigns both abroad and inside Singapore. The 2007 ‘Singapore Seasons’ campaign, for instance, promoted Singaporean cuisine alongside films, design, books and other cultural products in London, New York and Beijing. Touring cities identified as key tourist markets in 2011, the ‘Singapore Takeout’ pop-up restaurant brought the taste of Singaporean foods into closer focus. Singaporean chefs worked with high profile locals in its kitchen in a custom-fabricated shipping container to create and demonstrate Singaporean dishes, attracting public and media interest. In country, the STB similarly actively promotes the tastes of Singaporean foods, hosting the annual World Gourmet Summit (Chaney and Ryan) and Pacific Food Expo, both attracting international culinary professionals to work alongside local leaders. The Singapore Food Festival each July is marketed to both locals and visitors. In these ways, the STB, as well as providing events for visitors, is actively urging Singaporeans to proud of their food culture and heritage, so that each Singaporean becomes a proactive ambassador of their cuisine. Singapore Food Writing Popular print guidebooks and online guides to Singapore pay significantly more attention to Singaporean food than they do for many other destinations. Sections on food in such publications discuss at relative length the taste of Singaporean food (always delicious) as well as how varied, authentic, hygienic and suited-to-all-budgets it is. These texts also recommend hawker stalls and food courts alongside cafés and restaurants (Henderson et al.), and a range of other culinary experiences such as city and farm food tours and cookery classes. This writing describes not only what can be seen or learned during these experiences, but also what foods can be sampled, and how these might taste. This focus on taste is reflected in the printed materials that greet the in-bound tourist at the airport. On a visit in October 2013, arrival banners featuring mouth-watering images of local specialities such as chicken rice and chilli crab marked the route from arrival to immigration and baggage collection. Even advertising for a bank was illustrated with photographs of luscious-looking fruits. The free maps and guidebooks available featured food-focused tours and restaurant locations, and there were also substantial free booklets dedicated solely to discussing local delicacies and their flavours, plus recommended locations to sample them. A website and free mobile app were available that contain practical information about dishes, ingredients, cookery methods, and places to eat, as well as historical and cultural information. These resources are also freely distributed to many hotels and popular tourist destinations. Alongside organising food walks, bus tours and cookery classes, the STB also recommends the work of a number of Singaporean food writers—principally prominent Singapore food bloggers, reviewers and a number of memoirists—as authentic guides to what are described as unique Singaporean flavours. The strategies at the heart of this promotion are linking advertising to useful information. At a number of food centres, for instance, STB information panels provide details about both specific dishes and Singapore’s food culture more generally (Henderson et al.). This focus is apparent at many tourist destinations, many of which are also popular local attractions. In historic Fort Canning Park, for instance, there is a recreation of Raffles’ experimental garden, established in 1822, where he grew the nutmeg, clove and other plants that were intended to form the foundation for spice plantations but were largely unsuccessful (Reisz). Today, information panels not only indicate the food plants’ names and how to grow them, but also their culinary and medicinal uses, recipes featuring them and the related food memories of famous Singaporeans. The Singapore Botanic Gardens similarly houses the Ginger Garden displaying several hundred species of ginger and information, and an Eco(-nomic/logical) Garden featuring many food plants and their stories. In Chinatown, panels mounted outside prominent heritage brands (often still quite small shops) add content to the shopping experience. A number of museums profile Singapore’s food culture in more depth. The National Museum of Singapore has a permanent Living History gallery that focuses on Singapore’s street food from the 1950s to 1970s. This display includes food-related artefacts, interactive aromatic displays of spices, films of dishes being made and eaten, and oral histories about food vendors, all supported by text panels and booklets. Here food is used to convey messages about the value of Singapore’s ethnic diversity and cross-cultural exchanges. Versions of some of these dishes can then be sampled in the museum café (Time Out Singapore). The Peranakan Museum—which profiles the unique hybrid culture of the descendants of the Chinese and South Indian traders who married local Malay women—shares this focus, with reconstructed kitchens and dining rooms, exhibits of cooking and eating utensils and displays on food’s ceremonial role in weddings and funerals all supported with significant textual information. The Chinatown Heritage Centre not only recreates food preparation areas as a vivid indicator of poor Chinese immigrants’ living conditions, but also houses The National Restaurant of Singapore, which translates this research directly into meals that recreate the heritage kopi tiam (traditional coffee shop) cuisine of Singapore in the 1930s, purposefully bringing taste into the service of education, as its descriptive menu states, “educationally delighting the palate” (Chinatown Heritage Centre). These museums recognise that shopping is a core tourist activity in Singapore (Chang; Yeung et al.). Their gift- and bookshops cater to the culinary tourist by featuring quality culinary products for sale (including, for instance, teapots and cups, teas, spices and traditional sweets, and other foods) many of which are accompanied by informative tags or brochures. At the centre of these curated, purchasable collections are a range written materials: culinary magazines, cookbooks, food histories and memoirs, as well as postcards and stationery printed with recipes. Food Magazines Locally produced food magazines cater to a range of readerships and serve to extend the culinary experience both in, and outside, Singapore. These include high-end gourmet, luxury lifestyle publications like venerable monthly Wine & Dine: The Art of Good Living, which, in in print for almost thirty years, targets an affluent readership (Wine & Dine). The magazine runs features on local dining, gourmet products and trends, as well as international epicurean locations and products. Beautifully illustrated recipes also feature, as the magazine declares, “we’ve recognised that sharing more recipes should be in the DNA of Wine & Dine’s editorial” (Wine & Dine). Appetite magazine, launched in 2006, targets the “new and emerging generation of gourmets—foodies with a discerning and cosmopolitan outlook, broad horizons and a insatiable appetite” (Edipresse Asia) and is reminiscent in much of its styling of New Zealand’s award-winning Cuisine magazine. Its focus is to present a fresh approach to both cooking at home and dining out, as readers are invited to “Whip up the perfect soufflé or feast with us at the finest restaurants in Singapore and around the region” (Edipresse Asia). Chefs from leading local restaurants are interviewed, and the voices of “fellow foodies and industry watchers” offer an “insider track” on food-related news: “what’s good and what’s new” (Edipresse Asia). In between these publications sits Epicure: Life’s Refinements, which features local dishes, chefs, and restaurants as well as an overseas travel section and a food memories column by a featured author. Locally available ingredients are also highlighted, such as abalone (Cheng) and an interesting range of mushrooms (Epicure). While there is a focus on an epicurean experience, this is presented slightly more casually than in Wine & Dine. Food & Travel focuses more on home cookery, but each issue also includes reviews of Singapore restaurants. The bimonthly bilingual (Chinese and English) Gourmet Living features recipes alongside a notable focus on food culture—with food history columns, restaurant reviews and profiles of celebrated chefs. An extensive range of imported international food magazines are also available, with those from nearby Malaysia and Indonesia regularly including articles on Singapore. Cookbooks These magazines all include reviews of cookery books including Singaporean examples – and some feature other food writing such as food histories, memoirs and blogs. These reviews draw attention to how many Singaporean cookbooks include a focus on food history alongside recipes. Cookery teacher Yee Soo Leong’s 1976 Singaporean Cooking was an early example of cookbook as heritage preservation. This 1976 book takes an unusual view of ‘Singaporean’ flavours. Beginning with sweet foods—Nonya/Singaporean and western cakes, biscuits, pies, pastries, bread, desserts and icings—it also focuses on both Singaporean and Western dishes. This text is also unusual as there are only 6 lines of direct authorial address in the author’s acknowledgements section. Expatriate food writer Wendy Hutton’s Singapore Food, first published in 1979, reprinted many times after and revised in 2007, has long been recognised as one of the most authoritative titles on Singapore’s food heritage. Providing an socio-historical map of Singapore’s culinary traditions, some one third of the first edition was devoted to information about Singaporean multi-cultural food history, including detailed profiles of a number of home cooks alongside its recipes. Published in 1980, Kenneth Mitchell’s A Taste of Singapore is clearly aimed at a foreign readership, noting the variety of foods available due to the racial origins of its inhabitants. The more modest, but equally educational in intent, Hawkers Flavour: A Guide to Hawkers Gourmet in Malaysia and Singapore (in its fourth printing in 1998) contains a detailed introductory essay outlining local food culture, favourite foods and drinks and times these might be served, festivals and festive foods, Indian, Indian Muslim, Chinese, Nyonya (Chinese-Malay), Malay and Halal foods and customs, followed with a selection of recipes from each. More contemporary examples of such information-rich cookbooks, such as those published in the frequently reprinted Periplus Mini Cookbook series, are sold at tourist attractions. Each of these modestly priced, 64-page, mouthwateringly illustrated booklets offer framing information, such as about a specific food culture as in the Nonya kitchen in Nonya Favourites (Boi), and explanatory glossaries of ingredients, as in Homestyle Malay Cooking (Jelani). Most recipes include a boxed paragraph detailing cookery or ingredient information that adds cultural nuance, as well as trying to describe tastes that the (obviously foreign) intended reader may not have encountered. Malaysian-born Violet Oon, who has been called the Julia Child of Singapore (Bergman), writes for both local and visiting readers. The FOOD Paper, published monthly for a decade from January 1987 was, she has stated, then “Singapore’s only monthly publication dedicated to the CSF—Certified Singapore Foodie” (Oon, Violet Oon Cooks 7). Under its auspices, Oon promoted her version of Singaporean cuisine to both locals and visitors, as well as running cookery classes and culinary events, hosting her own television cooking series on the Singapore Broadcasting Corporation, and touring internationally for the STB as a ‘Singapore Food Ambassador’ (Ahmad; Kraal). Taking this representation of flavor further, Oon has also produced a branded range of curry powders, spices, and biscuits, and set up a number of food outlets. Her first cookbook, World Peranakan Cookbook, was published in 1978. Her Singapore: 101 Meals of 1986 was commissioned by the STB, then known as the Singapore Tourist Promotion Board. Violet Oon Cooks, a compilation of recipes from The FOOD Paper, published in 1992, attracted a range of major international as well as Singaporean food sponsors, and her Timeless Recipes, published in 1997, similarly aimed to show how manufactured products could be incorporated into classic Singaporean dishes cooked at home. In 1998, Oon produced A Singapore Family Cookbook featuring 100 dishes. Many were from Nonya cuisine and her following books continued to focus on preserving heritage Singaporean recipes, as do a number of other nationally-cuisine focused collections such as Joyceline Tully and Christopher Tan’s Heritage Feasts: A Collection of Singapore Family Recipes. Sylvia Tan’s Singapore Heritage Food: Yesterday’s Recipes for Today’s Cooks, published in 2004, provides “a tentative account of Singapore’s food history” (5). It does this by mapping the various taste profiles of six thematically-arranged chronologically-overlapping sections, from the heritage of British colonialism, to the uptake of American and Russia foods in the Snackbar era of the 1960s and the use of convenience flavoring ingredients such as curry pastes, sauces, dried and frozen supermarket products from the 1970s. Other Volumes Other food-themed volumes focus on specific historical periods. Cecilia Leong-Salobir’s Food Culture in Colonial Asia: A Taste of Empire discusses the “unique hybrid” (1) cuisine of British expatriates in Singapore from 1858 to 1963. In 2009, the National Museum of Singapore produced the moving Wong Hong Suen’s Wartime Kitchen: Food and Eating in Singapore 1942–1950. This details the resilience and adaptability of both diners and cooks during the Japanese Occupation and in post-war Singapore, when shortages stimulated creativity. There is a centenary history of the Cold Storage company which shipped frozen foods all over south east Asia (Boon) and location-based studies such as Annette Tan’s Savour Chinatown: Stories Memories & Recipes. Tan interviewed hawkers, chefs and restaurant owners, working from this information to write both the book’s recipes and reflect on Chinatown’s culinary history. Food culture also features in (although it is not the main focus) more general book-length studies such as educational texts such as Chew Yen Fook’s The Magic of Singapore and Melanie Guile’s Culture in Singapore (2000). Works that navigate both spaces (of Singaporean culture more generally and its foodways) such Lily Kong’s Singapore Hawker Centres: People, Places, Food, provide an consistent narrative of food in Singapore, stressing its multicultural flavours that can be enjoyed from eateries ranging from hawker stalls to high-end restaurants that, interestingly, that agrees with that promulgated in the food writing discussed above. Food Memoirs and Blogs Many of these narratives include personal material, drawing on the author’s own food experiences and taste memories. This approach is fully developed in the food memoir, a growing sub-genre of Singapore food writing. While memoirs by expatriate Singaporeans such as Cheryl Lu-Lien Tan’s A Tiger in the Kitchen: A Memoir of Food and Family, produced by major publisher Hyperion in New York, has attracted considerable international attention, it presents a story of Singapore cuisine that agrees with such locally produced texts as television chef and food writer Terry Tan’s Stir-fried and Not Shaken: A Nostalgic Trip Down Singapore’s Memory Lane and the food memoir of the Singaporean chef credited with introducing fine Malay dining to Singapore, Aziza Ali’s Sambal Days, Kampong Cuisine, published in Singapore in 2013 with the support of the National Heritage Board. All these memoirs are currently available in Singapore in both bookshops and a number of museums and other attractions. While underscoring the historical and cultural value of these foods, all describe the unique flavours of Singaporean cuisine and its deliciousness. A number of prominent Singapore food bloggers are featured in general guidebooks and promoted by the STB as useful resources to dining out in Singapore. One of the most prominent of these is Leslie Tay, a medical doctor and “passionate foodie” (Knipp) whose awardwinning ieatŸishootŸipost is currently attracting some 90,000 unique visitors every month and has had over 20,000 million hits since its launch in 2006. An online diary of Tay’s visits to hundreds of Singaporean hawker stalls, it includes descriptions and photographs of meals consumed, creating accumulative oral culinary histories of these dishes and those who prepared them. These narratives have been reorganised and reshaped in Tay’s first book The End of Char Kway Teow and Other Hawker Mysteries, where each chapter tells the story of one particular dish, including recommended hawker stalls where it can be enjoyed. Ladyironchef.com is a popular food and travel site that began as a blog in 2007. An edited collection of reviews of eateries and travel information, many by the editor himself, the site features lists of, for example, the best cafes (LadyIronChef “Best Cafes”), eateries at the airport (LadyIronChef “Guide to Dining”), and hawker stalls (Lim). While attesting to the cultural value of these foods, many articles also discuss flavour, as in Lim’s musings on: ‘how good can chicken on rice taste? … The glistening grains of rice perfumed by fresh chicken stock and a whiff of ginger is so good you can even eat it on its own’. Conclusion Recent Singapore food publishing reflects this focus on taste. Tay’s publisher, Epigram, growing Singaporean food list includes the recently released Heritage Cookbooks Series. This highlights specialist Singaporean recipes and cookery techniques, with the stated aim of preserving tastes and foodways that continue to influence Singaporean food culture today. Volumes published to date on Peranakan, South Indian, Cantonese, Eurasian, and Teochew (from the Chaoshan region in the east of China’s Guangdong province) cuisines offer both cultural and practical guides to the quintessential dishes and flavours of each cuisine, featuring simple family dishes alongside more elaborate special occasion meals. In common with the food writing discussed above, the books in this series, although dealing with very different styles of cookery, contribute to an overall impression of the taste of Singapore food that is highly consistent and extremely persuasive. This food writing narrates that Singapore has a delicious as well as distinctive and interesting food culture that plays a significant role in Singaporean life both currently and historically. It also posits that this food culture is, at the same time, easily accessible and also worthy of detailed consideration and discussion. 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Acknowledgements Research to complete this article was supported by Central Queensland University, Australia, under its Outside Studies Program (OSPRO) and Learning and Teaching Education Research Centre (LTERC). An earlier version of part of this article was presented at the 2nd Australasian Regional Food Networks and Cultures Conference, in the Barossa Valley in South Australia, Australia, 11–14 November 2012. The delegates of that conference and expert reviewers of this article offered some excellent suggestions regarding strengthening this article and their advice was much appreciated. All errors are, of course, my own.

The term “coffee palace” was primarily used in Australia to describe the temperance hotels that were built in the last decades of the 19th century, although there are references to the term also being used to a lesser extent in the United Kingdom (Denby 174). Built in response to the worldwide temperance movement, which reached its pinnacle in the 1880s in Australia, coffee palaces were hotels that did not serve alcohol. This was a unique time in Australia’s architectural development as the economic boom fuelled by the gold rush in the 1850s, and the demand for ostentatious display that gathered momentum during the following years, afforded the use of richly ornamental High Victorian architecture and resulted in very majestic structures; hence the term “palace” (Freeland 121). The often multi-storied coffee palaces were found in every capital city as well as regional areas such as Geelong and Broken Hill, and locales as remote as Maria Island on the east coast of Tasmania. Presented as upholding family values and discouraging drunkenness, the coffee palaces were most popular in seaside resorts such as Barwon Heads in Victoria, where they catered to families. Coffee palaces were also constructed on a grand scale to provide accommodation for international and interstate visitors attending the international exhibitions held in Sydney (1879) and Melbourne (1880 and 1888). While the temperance movement lasted well over 100 years, the life of coffee palaces was relatively short-lived. Nevertheless, coffee palaces were very much part of Australia’s cultural landscape. In this article, I examine the rise and demise of coffee palaces associated with the temperance movement and argue that coffee palaces established in the name of abstinence were modelled on the coffee houses that spread throughout Europe and North America in the 17th and 18th centuries during the Enlightenment—a time when the human mind could be said to have been liberated from inebriation and the dogmatic state of ignorance. The Temperance Movement At a time when newspapers are full of lurid stories about binge-drinking and the alleged ill-effects of the liberalisation of licensing laws, as well as concerns over the growing trend of marketing easy-to-drink products (such as the so-called “alcopops”) to teenagers, it is difficult to think of a period when the total suppression of the alcohol trade was seriously debated in Australia. The cause of temperance has almost completely vanished from view, yet for well over a century—from 1830 to the outbreak of the Second World War—the control or even total abolition of the liquor trade was a major political issue—one that split the country, brought thousands onto the streets in demonstrations, and influenced the outcome of elections. Between 1911 and 1925 referenda to either limit or prohibit the sale of alcohol were held in most States. While moves to bring about abolition failed, Fitzgerald notes that almost one in three Australian voters expressed their support for prohibition of alcohol in their State (145). Today, the temperance movement’s platform has largely been forgotten, killed off by the practical example of the United States, where prohibition of the legal sale of alcohol served only to hand control of the liquor traffic to organised crime. Coffee Houses and the Enlightenment Although tea has long been considered the beverage of sobriety, it was coffee that came to be regarded as the very antithesis of alcohol. When the first coffee house opened in London in the early 1650s, customers were bewildered by this strange new drink from the Middle East—hot, bitter, and black as soot. But those who tried coffee were, reports Ellis, soon won over, and coffee houses were opened across London, Oxford, and Cambridge and, in the following decades, Europe and North America. Tea, equally exotic, entered the English market slightly later than coffee (in 1664), but was more expensive and remained a rarity long after coffee had become ubiquitous in London (Ellis 123-24). The impact of the introduction of coffee into Europe during the seventeenth century was particularly noticeable since the most common beverages of the time, even at breakfast, were weak “small beer” and wine. Both were safer to drink than water, which was liable to be contaminated. Coffee, like beer, was made using boiled water and, therefore, provided a new and safe alternative to alcoholic drinks. There was also the added benefit that those who drank coffee instead of alcohol began the day alert rather than mildly inebriated (Standage 135). It was also thought that coffee had a stimulating effect upon the “nervous system,” so much so that the French called coffee une boisson intellectuelle (an intellectual beverage), because of its stimulating effect on the brain (Muskett 71). In Oxford, the British called their coffee houses “penny universities,” a penny then being the price of a cup of coffee (Standage 158). Coffee houses were, moreover, more than places that sold coffee. Unlike other institutions of the period, rank and birth had no place (Ellis 59). The coffee house became the centre of urban life, creating a distinctive social culture by treating all customers as equals. Egalitarianism, however, did not extend to women—at least not in London. Around its egalitarian (but male) tables, merchants discussed and conducted business, writers and poets held discussions, scientists demonstrated experiments, and philosophers deliberated ideas and reforms. For the price of a cup (or “dish” as it was then known) of coffee, a man could read the latest pamphlets and newsletters, chat with other patrons, strike business deals, keep up with the latest political gossip, find out what other people thought of a new book, or take part in literary or philosophical discussions. Like today’s Internet, Twitter, and Facebook, Europe’s coffee houses functioned as an information network where ideas circulated and spread from coffee house to coffee house. In this way, drinking coffee in the coffee house became a metaphor for people getting together to share ideas in a sober environment, a concept that remains today. According to Standage, this information network fuelled the Enlightenment (133), prompting an explosion of creativity. Coffee houses provided an entirely new environment for political, financial, scientific, and literary change, as people gathered, discussed, and debated issues within their walls. Entrepreneurs and scientists teamed up to form companies to exploit new inventions and discoveries in manufacturing and mining, paving the way for the Industrial Revolution (Standage 163). The stock market and insurance companies also had their birth in the coffee house. As a result, coffee was seen to be the epitome of modernity and progress and, as such, was the ideal beverage for the Age of Reason. By the 19th century, however, the era of coffee houses had passed. Most of them had evolved into exclusive men’s clubs, each geared towards a certain segment of society. Tea was now more affordable and fashionable, and teahouses, which drew clientele from both sexes, began to grow in popularity. Tea, however, had always been Australia’s most popular non-alcoholic drink. Tea (and coffee) along with other alien plants had been part of the cargo unloaded onto Australian shores with the First Fleet in 1788. Coffee, mainly from Brazil and Jamaica, remained a constant import but was taxed more heavily than tea and was, therefore, more expensive. Furthermore, tea was much easier to make than coffee. To brew tea, all that is needed is to add boiling water, coffee, in contrast, required roasting, grinding and brewing. According to Symons, until the 1930s, Australians were the largest consumers of tea in the world (19). In spite of this, and as coffee, since its introduction into Europe, was regarded as the antidote to alcohol, the temperance movement established coffee palaces. In the early 1870s in Britain, the temperance movement had revived the coffee house to provide an alternative to the gin taverns that were so attractive to the working classes of the Industrial Age (Clarke 5). Unlike the earlier coffee house, this revived incarnation provided accommodation and was open to men, women and children. “Cheap and wholesome food,” was available as well as reading rooms supplied with newspapers and periodicals, and games and smoking rooms (Clarke 20). In Australia, coffee palaces did not seek the working classes, as clientele: at least in the cities they were largely for the nouveau riche. Coffee Palaces The discovery of gold in 1851 changed the direction of the Australian economy. An investment boom followed, with an influx of foreign funds and English banks lending freely to colonial speculators. By the 1880s, the manufacturing and construction sectors of the economy boomed and land prices were highly inflated. Governments shared in the wealth and ploughed money into urban infrastructure, particularly railways. Spurred on by these positive economic conditions and the newly extended inter-colonial rail network, international exhibitions were held in both Sydney and Melbourne. To celebrate modern technology and design in an industrial age, international exhibitions were phenomena that had spread throughout Europe and much of the world from the mid-19th century. According to Davison, exhibitions were “integral to the culture of nineteenth century industrialising societies” (158). In particular, these exhibitions provided the colonies with an opportunity to demonstrate to the world their economic power and achievements in the sciences, the arts and education, as well as to promote their commerce and industry. Massive purpose-built buildings were constructed to house the exhibition halls. In Sydney, the Garden Palace was erected in the Botanic Gardens for the 1879 Exhibition (it burnt down in 1882). In Melbourne, the Royal Exhibition Building, now a World Heritage site, was built in the Carlton Gardens for the 1880 Exhibition and extended for the 1888 Centennial Exhibition. Accommodation was required for the some one million interstate and international visitors who were to pass through the gates of the Garden Palace in Sydney. To meet this need, the temperance movement, keen to provide alternative accommodation to licensed hotels, backed the establishment of Sydney’s coffee palaces. The Sydney Coffee Palace Hotel Company was formed in 1878 to operate and manage a number of coffee palaces constructed during the 1870s. These were designed to compete with hotels by “offering all the ordinary advantages of those establishments without the allurements of the drink” (Murdoch). Coffee palaces were much more than ordinary hotels—they were often multi-purpose or mixed-use buildings that included a large number of rooms for accommodation as well as ballrooms and other leisure facilities to attract people away from pubs. As the Australian Town and Country Journal reveals, their services included the supply of affordable, wholesome food, either in the form of regular meals or occasional refreshments, cooked in kitchens fitted with the latest in culinary accoutrements. These “culinary temples” also provided smoking rooms, chess and billiard rooms, and rooms where people could read books, periodicals and all the local and national papers for free (121). Similar to the coffee houses of the Enlightenment, the coffee palaces brought businessmen, artists, writers, engineers, and scientists attending the exhibitions together to eat and drink (non-alcoholic), socialise and conduct business. The Johnson’s Temperance Coffee Palace located in York Street in Sydney produced a practical guide for potential investors and businessmen titled International Exhibition Visitors Pocket Guide to Sydney. It included information on the location of government departments, educational institutions, hospitals, charitable organisations, and embassies, as well as a list of the tariffs on goods from food to opium (1–17). Women, particularly the Woman’s Christian Temperance Union (WCTU) were a formidable force in the temperance movement (intemperance was generally regarded as a male problem and, more specifically, a husband problem). Murdoch argues, however, that much of the success of the push to establish coffee palaces was due to male politicians with business interests, such as the one-time Victorian premiere James Munro. Considered a stern, moral church-going leader, Munro expanded the temperance movement into a fanatical force with extraordinary power, which is perhaps why the temperance movement had its greatest following in Victoria (Murdoch). Several prestigious hotels were constructed to provide accommodation for visitors to the international exhibitions in Melbourne. Munro was responsible for building many of the city’s coffee palaces, including the Victoria (1880) and the Federal Coffee Palace (1888) in Collins Street. After establishing the Grand Coffee Palace Company, Munro took over the Grand Hotel (now the Windsor) in 1886. Munro expanded the hotel to accommodate some of the two million visitors who were to attend the Centenary Exhibition, renamed it the Grand Coffee Palace, and ceremoniously burnt its liquor licence at the official opening (Murdoch). By 1888 there were more than 50 coffee palaces in the city of Melbourne alone and Munro held thousands of shares in coffee palaces, including those in Geelong and Broken Hill. With its opening planned to commemorate the centenary of the founding of Australia and the 1888 International Exhibition, the construction of the Federal Coffee Palace, one of the largest hotels in Australia, was perhaps the greatest monument to the temperance movement. Designed in the French Renaissance style, the façade was embellished with statues, griffins and Venus in a chariot drawn by four seahorses. The building was crowned with an iron-framed domed tower. New passenger elevators—first demonstrated at the Sydney Exhibition—allowed the building to soar to seven storeys. According to the Federal Coffee Palace Visitor’s Guide, which was presented to every visitor, there were three lifts for passengers and others for luggage. Bedrooms were located on the top five floors, while the stately ground and first floors contained majestic dining, lounge, sitting, smoking, writing, and billiard rooms. There were electric service bells, gaslights, and kitchens “fitted with the most approved inventions for aiding proficients [sic] in the culinary arts,” while the luxury brand Pears soap was used in the lavatories and bathrooms (16–17). In 1891, a spectacular financial crash brought the economic boom to an abrupt end. The British economy was in crisis and to meet the predicament, English banks withdrew their funds in Australia. There was a wholesale collapse of building companies, mortgage banks and other financial institutions during 1891 and 1892 and much of the banking system was halted during 1893 (Attard). Meanwhile, however, while the eastern States were in the economic doldrums, gold was discovered in 1892 at Coolgardie and Kalgoorlie in Western Australia and, within two years, the west of the continent was transformed. As gold poured back to the capital city of Perth, the long dormant settlement hurriedly caught up and began to emulate the rest of Australia, including the construction of ornately detailed coffee palaces (Freeman 130). By 1904, Perth had 20 coffee palaces. When the No. 2 Coffee Palace opened in Pitt Street, Sydney, in 1880, the Australian Town and Country Journal reported that coffee palaces were “not only fashionable, but appear to have acquired a permanent footing in Sydney” (121). The coffee palace era, however, was relatively short-lived. Driven more by reformist and economic zeal than by good business sense, many were in financial trouble when the 1890’s Depression hit. Leading figures in the temperance movement were also involved in land speculation and building societies and when these schemes collapsed, many, including Munro, were financially ruined. Many of the palaces closed or were forced to apply for liquor licences in order to stay afloat. Others developed another life after the temperance movement’s influence waned and the coffee palace fad faded, and many were later demolished to make way for more modern buildings. The Federal was licensed in 1923 and traded as the Federal Hotel until its demolition in 1973. The Victoria, however, did not succumb to a liquor licence until 1967. The Sydney Coffee Palace in Woolloomooloo became the Sydney Eye Hospital and, more recently, smart apartments. Some fine examples still survive as reminders of Australia’s social and cultural heritage. The Windsor in Melbourne’s Spring Street and the Broken Hill Hotel, a massive three-story iconic pub in the outback now called simply “The Palace,” are some examples. Tea remained the beverage of choice in Australia until the 1950s when the lifting of government controls on the importation of coffee and the influence of American foodways coincided with the arrival of espresso-loving immigrants. As Australians were introduced to the espresso machine, the short black, the cappuccino, and the café latte and (reminiscent of the Enlightenment), the post-war malaise was shed in favour of the energy and vigour of modernist thought and creativity, fuelled in at least a small part by caffeine and the emergent café culture (Teffer). Although the temperance movement’s attempt to provide an alternative to the ubiquitous pubs failed, coffee has now outstripped the consumption of tea and today’s café culture ensures that wherever coffee is consumed, there is the possibility of a continuation of the Enlightenment’s lively discussions, exchange of news, and dissemination of ideas and information in a sober environment. References Attard, Bernard. “The Economic History of Australia from 1788: An Introduction.” EH.net Encyclopedia. 5 Feb. (2012) ‹http://eh.net/encyclopedia/article/attard.australia›. Blainey, Anna. “The Prohibition and Total Abstinence Movement in Australia 1880–1910.” Food, Power and Community: Essays in the History of Food and Drink. Ed. Robert Dare. Adelaide: Wakefield Press, 1999. 142–52. Boyce, Francis Bertie. “Shall I Vote for No License?” An address delivered at the Convention of the Parramatta Branch of New South Wales Alliance, 3 September 1906. 3rd ed. Parramatta: New South Wales Alliance, 1907. Clarke, James Freeman. Coffee Houses and Coffee Palaces in England. Boston: George H. Ellis, 1882. “Coffee Palace, No. 2.” Australian Town and Country Journal. 17 Jul. 1880: 121. Davison, Graeme. “Festivals of Nationhood: The International Exhibitions.” Australian Cultural History. Eds. S. L. Goldberg and F. B. Smith. Cambridge: Cambridge UP, 1989. 158–77. Denby, Elaine. Grand Hotels: Reality and Illusion. London: Reaktion Books, 2002. Ellis, Markman. The Coffee House: A Cultural History. London: Weidenfeld & Nicolson, 2004. Federal Coffee Palace. The Federal Coffee Palace Visitors’ Guide to Melbourne, Its Suburbs, and Other Parts of the Colony of Victoria: Views of the Principal Public and Commercial Buildings in Melbourne, With a Bird’s Eye View of the City; and History of the Melbourne International Exhibition of 1880, etc. Melbourne: Federal Coffee House Company, 1888. Fitzgerald, Ross, and Trevor Jordan. Under the Influence: A History of Alcohol in Australia. Sydney: Harper Collins, 2009. Freeland, John. The Australian Pub. Melbourne: Sun Books, 1977. Johnson’s Temperance Coffee Palace. International Exhibition Visitors Pocket Guide to Sydney, Restaurant and Temperance Hotel. Sydney: Johnson’s Temperance Coffee Palace, 1879. Mitchell, Ann M. “Munro, James (1832–1908).” Australian Dictionary of Biography. Canberra: National Centre of Biography, Australian National U, 2006-12. 5 Feb. 2012 ‹http://adb.anu.edu.au/biography/munro-james-4271/text6905›. Murdoch, Sally. “Coffee Palaces.” Encyclopaedia of Melbourne. Eds. Andrew Brown-May and Shurlee Swain. 5 Feb. 2012 ‹http://www.emelbourne.net.au/biogs/EM00371b.htm›. Muskett, Philip E. The Art of Living in Australia. New South Wales: Kangaroo Press, 1987. Standage, Tom. A History of the World in 6 Glasses. New York: Walker & Company, 2005. Sydney Coffee Palace Hotel Company Limited. Memorandum of Association of the Sydney Coffee Palace Hotel Company, Ltd. Sydney: Samuel Edward Lees, 1879. Symons, Michael. One Continuous Picnic: A Gastronomic History of Australia. Melbourne: Melbourne UP, 2007. Teffer, Nicola. Coffee Customs. Exhibition Catalogue. Sydney: Customs House, 2005.

IntroductionIn Britain, hunger is often hidden in the privacy of the home. Yet otherwise private hunger is currently being rendered public and visible in the growing queues at charity-run food banks, where emergency food parcels are distributed directly to those who cannot afford to feed themselves or their families adequately (Downing et al.; Caplan). Food banks, in providing emergency relief to those in need, are responses to crisis moments, actualised through an embodied feeling of hunger that cannot be alleviated. The growing queues at food banks not only render hidden hunger visible, but also serve as reminders of the corporeal vulnerability of the human body to political and socio-economic shifts.A consideration of corporeality allows us to view the world through the lived experiences of the body. Human beings are “creatures of the flesh” who understand and reason, act and interact with their environments through the body (Johnson 81). The growing academic interest in corporeality signifies what Judith Butler calls a “new bodily ontology” (2). However, as Butler highlights, the body is also vulnerable to injury and suffering. An application of this ontology to hunger draws attention to eating as essential to life, so the denial of food poses an existential threat to health and ultimately to survival. The body’s response to threat is the physiological experience of hunger as a craving or longing that is the “most bodily experience of need […] a visceral desire locatable in a void” in which an empty stomach “initiates” a series of sounds and pangs that “call for action” in the form of eating (Anderson 27). Food bank queues serve as visible public reminders of this precariousness and of how social conditions can limit the ability of individuals to feed themselves, and so respond to an existential threat.Corporeal vulnerability made visible elicits responses that support societal interventions to feed the hungry, or that stigmatise hungry people by withdrawing or disparaging what limited support is available. Responses to vulnerability therefore evoke nurture and care or violence and abuse, and so in this sense are ambiguous (Butler; Cavarero). The responses are also normative, shaped by social and cultural understandings of what hunger is, what its causes are, and whether it is seen as originating in personal or societal failings. The stigmatising of individuals by blaming them for their hunger is closely allied to the feelings of shame that lie at the “irreducible absolutist core” of the idea of poverty (Sen 159). Shame is where the “internally felt inadequacies” of the impoverished individual and the “externally inflicted judgments” of society about the hungry body come together in a “co-construction of shame” (Walker et al. 5) that is a key part of the lived experience of hunger. The experience of shame, while common, is far from inevitable and is open to resistance (see Pickett; Foucault); shame can be subverted, turned from the hungry body and onto the society that allows hunger to happen. Who and what are deemed responsible are shaped by shifting ideas and contested understandings of hunger at a particular moment in time (Vernon).This exploration of corporeal vulnerability through food banks as a historically located response to hunger offers an alternative to studies which privilege representations, objectifying the body and “treating it as a discursive, textual, iconographic and metaphorical reality” while neglecting understandings derived from lived experiences and the responses that visible vulnerabilities elicit (Hamilakis 99). The argument made in this paper calls for a critical reconsideration of classic political economy approaches that view hunger in terms of a class struggle against the material conditions that give rise to it, and responses that ultimately led to the construction of the welfare state (Vernon). These political economy approaches, in focusing on the structures that lead to hunger and that respond to it, are more closed than Butler’s notion of ambiguous and constantly changing social responses to corporeal vulnerability. This paper also challenges the dominant tradition of nutrition science, which medicalises hunger. While nutrition science usefully draws attention to the physiological experiences and existential threat posed by acute hunger, the scientific focus on the “anatomical functioning” of the body and the optimising of survival problematically separates eating from the social contexts in which hunger is experienced (Lupton 11, 12; Abbots and Lavis). The focus in this article on the corporeal vulnerability of hunger interweaves contested representations of, and ideas about, hunger with the physiological experience of it, the material conditions that shape it, and the lived experiences of deprivation. Food banks offer a lens onto these experiences and their complexities.Food Banks: Deprivation Made VisibleSince the 1980s, food banks have become the fastest growing charitable organisations in the wealthiest countries of North America, Europe, and Australasia (Riches), but in Britain they are a recent phenomenon. The first opened in 2000, and by 2014, the largest operator, the Trussell Trust, had over 420 franchised food banks, and more recently was opening more than one per week (Lambie-Mumford et al.; Lambie-Mumford and Dowler). British food banks hand out emergency food relief directly to those who cannot afford to feed themselves or their families adequately, and have become new sites where deprivation is materialised through a congregation of hungry people and the distribution of food parcels. The food relief parcels are intended as short-term immediate responses to crisis moments felt within the body when the individual cannot alleviate hunger through their own resources; they are for “emergency use only” to ameliorate individual crisis and acute vulnerability, and are not intended as long-term solutions to sustained, chronic poverty (Perry et al.). The need for food banks has emerged with the continued shrinkage of the welfare state, which for the past half century sought to mediate the impact of changing individual and social circumstances on those deemed to be most vulnerable to the vicissitudes of life. The proliferation of food banks since the 2009 financial crisis and the increased public discourse about them has normalised their presence and naturalised their role in alleviating acute food poverty (Perry et al.).Media images of food bank queues and stacks of tins waiting to be handed out (Glaze; Gore) evoke collective memories from the early twentieth century of hunger marches in protest at government inaction over poverty, long queues at soup kitchens, and the faces of gaunt, unemployed war veterans (Vernon). After the Second World War, the spectre of communism and the expansionist agenda of the Soviet Union meant such images of hunger could become tools in a propaganda war constructed around the failure of the British state to care for its citizens (Field; Clarke et al; Vernon). The 1945 Labour government, elected on a social democratic agenda of reform in an era of food rationing, responded with a “war on want” based on the normative premise that no one should be without food, medical care, shelter, warmth or work. Labour’s response was the construction of the modern welfare state.The welfare state signified a major shift in ideational understandings of hunger. In the seventeenth and eighteenth centuries, ideas about hunger had been rooted in a moralistic account of divine punishment for individual failure (Vernon). Bodily experiences of hunger were seen as instruments for disciplining the indigent into a work ethic appropriate for a modern industrialised economy. The infamous workhouses, finally abolished in 1948, were key sites of deprivation where restrictions on how much food was distributed served to punish or discipline the hungry body into compliance with the dominant work ethic (Vernon; Foucault). However, these ideas shifted in the second half of the nineteenth century as the hungry citizen in Britain (if not in its colonies) was increasingly viewed as a victim of wider forces beyond the control of the individual, and the notion of disciplining the hungry body in workhouses was seen as reprehensible. A humanitarian treatment of hunger replaced a disciplinarian one as a more appropriate response to acute need (Shaw; Vernon). Charitable and reformist organisations proliferated with an agenda to feed, clothe, house, and campaign on behalf of those most deprived, and civil society largely assumed responsibility for those unable to feed themselves. By the early 1900s, ideas about hunger had begun to shift again, and after the Second World War ideational changes were formalised in the welfare state, premised on a view of hunger as due to structural rather than individual failure, hence the need for state intervention encapsulated in the “cradle to grave” mantra of the welfare state, i.e. of consistent care at the point of need for all citizens for their lifetime (see Clarke and Newman; Field; Powell). In this context, the suggestion that Britons could go to bed hungry because they could not afford to feed themselves would be seen as the failure of the “war on want” and of an advanced modern democracy to fulfil its responsibilities for the welfare of its citizens.Since the 1980s, there has been a retreat from these ideas. Successive governments have sought to rein in, reinvent or shrink what they have perceived as a “bloated” welfare state. In their view this has incentivised “dependency” by providing benefits so generous that the supposedly work-shy or “skivers” have no need to seek employment and can fund a diet of takeaways and luxury televisions (Howarth). These stigmatising ideas have, since the 2009 financial crisis and the 2010 election, become more entrenched as the Conservative-led government has sought to renew a neo-liberal agenda to shrink the welfare state, and legitimise a new mantra of austerity. This mantra is premised on the idea that the state can no longer afford the bloated welfare budget, that responsible government needs to “wean” people off benefits, and that sanctions imposed for not seeking work or for incorrectly filling in benefit claim forms serve to “encourage” people into work. Critics counter-argue that the punitive nature of sanctions has exacerbated deprivation and contributed to the growing use of food banks, a view the government disputes (Howarth; Caplan).Food Banks as Sites of Vulnerable CorporealityIn these shifting contexts, food banks have proliferated not only as sites of deprivation but also as sites of vulnerable corporeality, where people unable to draw on individual resources to respond to hunger congregate in search of social and material support. As growing numbers of people in Britain find themselves in this situation, the vulnerable corporeality of the hungry body becomes more pervasive and more visible. Hunger as a lived experience is laid bare in ever-longer food bank queues and also through the physiological, emotional and social consequences graphically described in personal blogs and in the testimonies of food bank users.Blogger Jack Monroe, for example, has recounted giving what little food she had to her child and going to bed hungry with a pot of ginger tea to “ease the stomach pains”; saying to her curious child “I’m not hungry,” while “the rumblings of my stomach call me a liar” (Monroe, Hunger Hurts). She has also written that her recourse to food banks started with the “terrifying and humiliating” admission that “you cannot afford to feed your child” and has expressed her reluctance to solicit the help of the food bank because “it feels like begging” (Monroe, Austerity Works?). Such blog accounts are corroborated in reports by food bank operators and a parliamentary enquiry which told stories of mothers not eating for days after being sanctioned under the benefit system; of children going to school hungry; of people leaving hospital after a major operation unable to feed themselves since their benefits have been cut; of the elderly having to make “hard choices” between “heat or eat” each winter; and of mixed feelings of relief and shame at receiving food bank parcels (All-Party Parliamentary Inquiry; Beattie; Cooper and Dumpleton; Caplan; Perry et al.). That is, two different visibilities have emerged: the shame of standing or being seen to stand in the food bank queue, and blogs that describe these feelings and the lived experience of hunger – both are vulnerable and visible, but in different ways and in different spaces: the physical or material, and the virtual.The response of doctors to the growing evidence of crisis was to warn that there were “all the signs of a public health emergency that could go unrecognised until it is too late to take preventative action,” that progress made against food poverty since the 1960s was being eroded (Ashton et al. 1631), and that the “robust last line of defence against hunger” provided by the welfare state was failing (Loopstra et al. n.p). Medical professionals thus sought to conscript the rhetorical resources of their professional credibility to highlight that this is a politically created public health crisis.This is not to suggest that acute hunger was absent for 50 years of the welfare state, but that with the closure of the last workhouses, the end of hunger marches, and the shutting of the soup kitchens by the 1950s, it became less visible. Over the past decade, hunger has become more visible in images of growing queues at food banks and stacked tins ready to be handed out by volunteers (Glaze; Gore) on production of a voucher provided on referral by professionals. Doctors, social workers or teachers are therefore tasked with discerning cases of need, deciding whose need is “genuine” and so worthy of food relief (see Downing et al.). The voucher system is regulated by professionals so that food banks are open only to those with a public identity constructed around bodily crisis. The sense of something as intimate as hunger being defined by others contrasts to making visible one’s own hunger through blogging. It suggests again how bodies become caught up in wider political struggles where not only is shame a co-construction of internal inadequacies and external judgements, but so too is hunger, albeit in different yet interweaving ways. New boundaries are being established between those who are deprived and those who are not, and also between those whose bodies are in short-term acute crisis, and those whose bodies are in long-term and chronic crisis, which is not deemed to be an emergency. It is in this context that food banks have also become sites of demarcation, shame, and contestation.Public debates about growing food bank queues highlight the ambiguous nature of societal responses to the vulnerability of hunger made visible. Government ministers have intensified internal shame in attributing growing food bank queues to individual inadequacies, failure to manage household budgets (Gove), and profligate spending on luxury (Johnston; Shipton). Civil society organisations have contested this account of hunger, turning shame away from the individual and onto the government. Austerity reforms have, they argue, “torn apart” the “basic safety net” of social responses to corporeal vulnerability put in place after the Second World War and intended to ensure that no-one was left hungry or destitute (Bingham), their vulnerability unattended to. Furthermore, the benefit sanctions impose punitive measures that leave families with “nothing” to live on for weeks. Hungry citizens, confronted with their own corporeal vulnerability and little choice but to seek relief from food banks, echo the Dickensian era of the workhouse (Cooper and Dumpleton) and indict the UK government response to poverty. Church leaders have called on the government to exercise “moral duty” and recognise the “acute moral imperative to act” to alleviate the suffering of the hungry body (Beattie; see also Bingham), and respond ethically to corporeal vulnerability with social policies that address unmet need for food. However, future cuts to welfare benefits mean the need for relief is likely to intensify.ConclusionThe aim of this paper was to explore the vulnerable corporeality of hunger through the lens of food banks, the twenty-first-century manifestations of charitable responses to acute need. Food banks have emerged in a gap between the renewal of a neo-liberal agenda of prudent government spending and the retreat of the welfare state, between struggles over resurgent ideas about individual responsibility and deep disquiet about wider social responsibilities. Food banks as sites of deprivation, in drawing attention to a newly vulnerable corporeality, potentially pose a threat to the moral credibility of the neo-liberal state. The threat is highlighted when the taboo of a hungry body, previously hidden because of shame, is being challenged by two new visibilities, that of food bank queues and the commentaries on blogs about the shame of having to queue for food.ReferencesAbbots, Emma-Jayne, and Anna Lavis. Eds. Why We Eat, How We Eat: Contemporary Encounters between Foods and Bodies. Farnham: Ashgate, 2013.All-Party Parliamentary Inquiry. “Feeding Britain.” 2014. 6 Jan. 2016 <https://foodpovertyinquiry.files.wordpress.com/2014/12/food>.Anderson, Patrick. “So Much Wasted:” Hunger, Performance, and the Morbidity of Resistance. 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Introduction The social roles of alcohol consumption are rich and varied, with different types of alcoholic beverages reflecting important symbolic and cultural meanings. Sparkling wine is especially notable for its association with secular and sacred celebrations. Indeed, sparkling wine is rarely drunk as a matter of routine; bottles of such wine signal special occasions, heightened by the formality and excitement associated with opening the bottle and controlling (or not!) the resultant fizz (Faith). Originating in England and France in the late 1600s, sparkling wine marked a dramatic shift in winemaking techniques, with winemakers deliberately adding “fizz” or bubbles to their product (Faith). The resulting effervescent wines were first enjoyed by the social elite of European society, signifying privilege, wealth, luxury and nobility; however, new techniques for producing, selling and distributing the wines created a mass consumer culture (Guy). Production of Australian sparkling wines began in the late nineteenth century and consumption remains popular. As a “new world” country – that is, one not located in the wine producing areas of Europe – Australian sparkling wines cannot directly draw on the same marketing traditions as those of the “old world”. One enterprising company, Treasury Wine Estates, markets a range of wines, including a sparkling variety, called 19 Crimes, that draws, not on European traditions tied to luxury, wealth and prestige, but Australia’s colonial history. Using Augmented Reality and interactive story-telling, 19 Crimes wine labels feature convicts who had committed one or more of 19 crimes punishable by transportation to Australia from Britain. The marketing of sparkling wine using convict images and convict stories of transportation have not diminished the celebratory role of consuming “bubbly”. Rather, in exploring the marketing techniques employed by the company, particularly when linked to the traditional drink of celebration, we argue that 19 Crimes, while fun and informative, nevertheless romanticises convict experiences and Australia’s convict past. Convict Heritage and Re-Appropriating the Convict Image Australia’s cultural heritage is undeniably linked to its convict past. Convicts were transported to Australia from England and Ireland over an 80-year period between 1788-1868. While the convict system in Australia was not predominantly characterised by incarceration and institutionalisation (Jones 18) the work they performed was often forced and physically taxing, and food and clothing shortages were common. Transportation meant exile, and “it was a fierce punishment that ejected men, women and children from their homelands into distant and unknown territories” (Bogle 23). Convict experiences of transportation often varied and were dependent not just on the offender themselves (for example their original crime, how willing they were to work and their behaviour), but also upon the location they were sent to. “Normal” punishment could include solitary confinement, physical reprimands (flogging) or hard labour in chain gangs. From the time that transportation ceased in the mid 1800s, efforts were made to distance Australia’s future from the “convict stain” of its past (Jones). Many convict establishments were dismantled or repurposed with the intent of forgetting the past, although some became sites of tourist visitation from the time of closure. Importantly, however, the wider political and social reluctance to engage in discourse regarding Australia’s “unsavoury historical incident” of its convict past continued up until the 1970s (Jones 26). During the 1970s Australia’s convict heritage began to be discussed more openly, and indeed, more favourably (Welch 597). Many today now view Australia’s convicts as “reluctant pioneers” (Barnard 7), and as such they are celebrated within our history. In short, the convict heritage is now something to be celebrated rather than shunned. This celebration has been capitalised upon by tourist industries and more recently by wine label 19 Crimes. “19 Crimes: Cheers to the Infamous” The Treasury Wine Estates brand launched 19 Crimes in 2011 to a target population of young men aged between 18 and 34 (Lyons). Two limited edition vintages sold out in 2011 with “virtually no promotion” (19 Crimes, “Canadians”). In 2017, 19 Crimes became the first wine to use an Augmented Reality (AR) app (the app was later renamed Living Wines Labels in 2018) that allowed customers to hover their [smart] phone in front of a bottle of the wine and [watch] mugshots of infamous 18th century British criminals come to life as 3D characters who recount their side of the story. Having committed at least one of the 19 crimes punishable by exile to Australia, these convicts now humor and delight wine drinkers across the globe. (Lirie) Given the target audience of the 19 Crimes wine was already 18-34 year old males, AR made sense as a marketing technique. Advertisers are well aware the millennial generation is “digitally empowered” and the AR experience was created to not only allow “consumers to engage with 19 Crimes wines but also explore some of the stories of Australia’s convict past … [as] told by the convicts-turned-colonists themselves!” (Lilley cited in Szentpeteri 1-2). The strategy encourages people to collect convicts by purchasing other 19 Crimes alcohol to experience a wider range of stories. The AR has been highly praised: they [the labels] animate, explaining just what went down and giving a richer experience to your beverage; engaging both the mind and the taste buds simultaneously … . ‘A fantastic app that brings a little piece of history to life’, writes one user on the Apple app store. ‘I jumped out of my skin when the mugshot spoke to me’. (Stone) From here, the success of 19 Crimes has been widespread. For example, in November 2020, media reports indicated that 19 Crimes red wine was the most popular supermarket wine in the UK (Lyons; Pearson-Jones). During the UK COVID lockdown in 2020, 19 Crimes sales increased by 148 per cent in volume (Pearson-Jones). This success is in no small part to its innovative marketing techniques, which of course includes the AR technology heralded as a way to enhance the customer experience (Lirie). The 19 Crimes wine label explicitly celebrates infamous convicts turned settlers. The website “19 Crimes: Cheers to the Infamous” incorporates ideas of celebration, champagne and bubbles by encouraging people to toast their mates: the convicts on our wines are not fiction. They were of flesh and blood, criminals and scholars. Their punishment of transportation should have shattered their spirits. Instead, it forged a bond stronger than steel. Raise a glass to our convict past and the principles these brave men and women lived by. (19 Crimes, “Cheers”) While using alcohol, and in particular sparkling wine, to participate in a toasting ritual is the “norm” for many social situations, what is distinctive about the 19 Crimes label is that they have chosen to merchandise and market known offenders for individuals to encounter and collect as part of their drinking entertainment. This is an innovative and highly popular concept. According to one marketing company: “19 Crimes Wines celebrate the rebellious spirit of the more than 160,000 exiled men and women, the rule breakers and law defying citizens that forged a new culture and national spirit in Australia” (Social Playground). The implication is that by drinking this brand of [sparkling] wine, consumers are also partaking in celebrating those convicts who “forged” Australian culture and national spirit. In many ways, this is not a “bad thing”. 19 Crimes are promoting Australian cultural history in unique ways and on a very public and international scale. The wine also recognises the hard work and success stories of the many convicts that did indeed build Australia. Further, 19 Crimes are not intentionally minimising the experiences of convicts. They implicitly acknowledge the distress felt by convicts noting that it “should have shattered their spirits”. However, at times, the narratives and marketing tools romanticise the convict experience and culturally reinterpret a difficult experience into one of novelty. They also tap into Australia’s embracement of larrikinism. In many ways, 19 Crimes are encouraging consumers to participate in larrikin behaviour, which Bellanta identifies as being irreverent, mocking authority, showing a disrespect for social subtleties and engaging in boisterous drunkenness with mates. Celebrating convict history with a glass of bubbly certainly mocks authority, as does participating in cultural practices that subvert original intentions. Several companies in the US and Europe are now reportedly offering the service of selling wine bottle labels with customisable mugshots. Journalist Legaspi suggests that the perfect gift for anyone who wants a sparkling wine or cider to toast with during the Yuletide season would be having a customisable mugshot as a wine bottle label. The label comes with the person’s mugshot along with a “goofy ‘crime’ that fits the person-appealing” (Sotelo cited in Legaspi). In 2019, Social Playground partnered with MAAKE and Dan Murphy's stores around Australia to offer customers their own personalised sticker mugshots that could be added to the wine bottles. The campaign was intended to drive awareness of 19 Crimes, and mugshot photo areas were set up in each store. Customers could then pose for a photo against the “mug shot style backdrop. Each photo was treated with custom filters to match the wine labels actual packaging” and then printed on a sticker (Social Playground). The result was a fun photo moment, delivered as a personalised experience. Shoppers were encouraged to purchase the product to personalise their bottle, with hundreds of consumers taking up the offer. With instant SMS delivery, consumers also received a branded print that could be shared so [sic] social media, driving increased brand awareness for 19 Crimes. (Social Playground) While these customised labels were not interactive, they lent a unique and memorable spin to the wine. In many circumstances, adding personalised photographs to wine bottles provides a perfect and unique gift; yet, could be interpreted as making light of the conditions experienced by convicts. However, within our current culture, which celebrates our convict heritage and embraces crime consumerism, the reframing of a mugshot from a tool used by the State to control into a novelty gift or memento becomes culturally acceptable and desirable. Indeed, taking a larrikin stance, the reframing of the mugshot is to be encouraged. It should be noted that while some prisons were photographing criminals as early as the 1840s, it was not common practice before the 1870s in England. The Habitual Criminals Act of 1869 has been attributed with accelerating the use of criminal photographs, and in 1871 the Crimes Prevention Act mandated the photographing of criminals (Clark). Further, in Australia, convicts only began to be photographed in the early 1870s (Barnard) and only in Western Australia and Port Arthur (Convict Records, “Resources”), restricting the availability of images which 19 Crimes can utilise. The marketing techniques behind 19 Crimes and the Augmented app offered by Living Wines Labels ensure that a very particular picture of the convicts is conveyed to its customers. As seen above, convicts are labelled in jovial terms such as “rule breakers”, having a “rebellious spirit” or “law defying citizens”, again linking to notions of larrikinism and its celebration. 19 Crimes have been careful to select convicts that have a story linked to “rule breaking, culture creating and overcoming adversity” (19 Crimes, “Snoop”) as well as convicts who have become settlers, or in other words, the “success stories”. This is an ingenious marketing strategy. Through selecting success stories, 19 Crimes are able to create an environment where consumers can enjoy their bubbly while learning about a dark period of Australia’s heritage. Yet, there is a distancing within the narratives that these convicts are actually “criminals”, or where their criminal behaviour is acknowledged, it is presented in a way that celebrates it. Words such as criminals, thieves, assault, manslaughter and repeat offenders are foregone to ensure that consumers are never really reminded that they may be celebrating “bad” people. The crimes that make up 19 Crimes include: Grand Larceny, theft above the value of one shilling. Petty Larceny, theft under one shilling. Buying or receiving stolen goods, jewels, and plate... Stealing lead, iron, or copper, or buying or receiving. Impersonating an Egyptian. Stealing from furnished lodgings. Setting fire to underwood. Stealing letters, advancing the postage, and secreting the money. Assault with an intent to rob. Stealing fish from a pond or river. Stealing roots, trees, or plants, or destroying them. Bigamy. Assaulting, cutting, or burning clothes. Counterfeiting the copper coin... Clandestine marriage. Stealing a shroud out of a grave. Watermen carrying too many passengers on the Thames, if any drowned. Incorrigible rogues who broke out of Prison and persons reprieved from capital punishment. Embeuling Naval Stores, in certain cases. (19 Crimes, “Crimes”) This list has been carefully chosen to fit the narrative that convicts were transported in the main for what now appear to be minimal offences, rather than for serious crimes which would otherwise have been punished by death, allowing the consumer to enjoy their bubbly without engaging too closely with the convict story they are experiencing. The AR experience offered by these labels provides consumers with a glimpse of the convicts’ stories. Generally, viewers are told what crime the convict committed, a little of the hardships they encountered and the success of their outcome. Take for example the transcript of the Blanc de Blancs label: as a soldier I fought for country. As a rebel I fought for cause. As a man I fought for freedom. My name is James Wilson and I fight to the end. I am not ashamed to speak the truth. I was tried for treason. Banished to Australia. Yet I challenged my fate and brought six of my brothers to freedom. Think that we have been nearly nine years in this living tomb since our first arrest and that it is impossible for mind or body to withstand the continual strain that is upon them. One or the other must give way. While the contrived voice of James Wilson speaks about continual strain on the body and mind, and having to live in a “living tomb” [Australia] the actual difficulties experienced by convicts is not really engaged with. Upon further investigation, it is also evident that James Wilson was not an ordinary convict, nor was he strictly tried for treason. Information on Wilson is limited, however from what is known it is clear that he enlisted in the British Army at age 17 to avoid arrest when he assaulted a policeman (Snoots). In 1864 he joined the Irish Republican Brotherhood and became a Fenian; which led him to desert the British Army in 1865. The following year he was arrested for desertion and was convicted by the Dublin General Court Martial for the crime of being an “Irish rebel” (Convict Records, “Wilson”), desertion and mutinous conduct (photo from the Wild Geese Memorial cited in The Silver Voice). Prior to transportation, Wilson was photographed at Dublin Mountjoy Prison in 1866 (Manuscripts and Archives Division), and this is the photo that appears on the Blanc de Blancs label. He arrived in Fremantle, Western Australia on 9 January 1868. On 3 June 1869 Wilson “was sentenced to fourteen days solitary, confinement including ten days on bread and water” (photo from the Wild Geese Memorial cited in The Silver Voice) for an unknown offence or breach of conduct. A few years into his sentence he sent a letter to a fellow Fenian New York journalist John Devoy. Wilson wrote that his was a voice from the tomb. For is not this a living tomb? In the tomb it is only a man’s body is good for the worms but in this living tomb the canker worm of care enters the very soul. Think that we have been nearly nine years in this living tomb since our first arrest and that it is impossible for mind or body to withstand the continual strain that is upon them. One or the other must give way. (Wilson, 1874, cited in FitzSimons; emphasis added) Note the last two lines of the extract of the letter have been used verbatim by 19 Crimes to create their interactive label. This letter sparked a rescue mission which saw James Wilson and five of his fellow prisoners being rescued and taken to America where Wilson lived out his life (Reid). This escape has been nicknamed “The Great Escape” and a memorial was been built in 2005 in Rockingham where the escape took place. While 19 Crimes have re-created many elements of Wilson’s story in the interactive label, they have romanticised some aspects while generalising the conditions endured by convicts. For example, citing treason as Wilson’s crime rather than desertion is perhaps meant to elicit more sympathy for his situation. Further, the selection of a Fenian convict (who were often viewed as political prisoners that were distinct from the “criminal convicts”; Amos) allows 19 Crimes to build upon narratives of rule breaking by focussing on a convict who was sent to Australia for fighting for what he believed in. In this way, Wilson may not be seen as a “real” criminal, but rather someone to be celebrated and admired. Conclusion As a “new world” producer of sparkling wine, it was important for 19 Crimes to differentiate itself from the traditionally more sophisticated market of sparkling-wine consumers. At a lower price range, 19 Crimes caters to a different, predominantly younger, less wealthy clientele, who nevertheless consume alcoholic drinks symbolic to the occasion. The introduction of an effervescent wine to their already extensive collection encourages consumers to buy their product to use in celebratory contexts where the consumption of bubbly defines the occasion. The marketing of Blanc de Blancs directly draws upon ideas of celebration whilst promoting an image and story of a convict whose situation is admired – not the usual narrative that one associates with celebration and bubbly. Blanc de Blancs, and other 19 Crimes wines, celebrate “the rules they [convicts] broke and the culture they built” (19 Crimes, “Crimes”). This is something that the company actively promotes through its website and elsewhere. Using AR, 19 Crimes are providing drinkers with selective vantage points that often sensationalise the reality of transportation and disengage the consumer from that reality (Wise and McLean 569). Yet, 19 Crimes are at least engaging with the convict narrative and stimulating interest in the convict past. Consumers are being informed, convicts are being named and their stories celebrated instead of shunned. Consumers are comfortable drinking bubbly from a bottle that features a convict because the crimes committed by the convict (and/or to the convict by the criminal justice system) occurred so long ago that they have now been romanticised as part of Australia’s colourful history. The mugshot has been re-appropriated within our culture to become a novelty or fun interactive experience in many social settings. For example, many dark tourist sites allow visitors to take home souvenir mugshots from decommissioned police and prison sites to act as a memento of their visit. The promotional campaign for people to have their own mugshot taken and added to a wine bottle, while now a cultural norm, may diminish the real intent behind a mugshot for some people. For example, while drinking your bubbly or posing for a fake mugshot, it may be hard to remember that at the time their photographs were taken, convicts and transportees were “ordered to sit for the camera” (Barnard 7), so as to facilitate State survelliance and control over these individuals (Wise and McLean 562). Sparkling wine, and the bubbles that it contains, are intended to increase fun and enjoyment. Yet, in the case of 19 Crimes, the application of a real-life convict to a sparkling wine label adds an element of levity, but so too novelty and romanticism to what are ultimately narratives of crime and criminal activity; thus potentially “making light” of the convict experience. 19 Crimes offers consumers a remarkable way to interact with our convict heritage. The labels and AR experience promote an excitement and interest in convict heritage with potential to spark discussion around transportation. The careful selection of convicts and recognition of the hardships surrounding transportation have enabled 19 Crimes to successfully re-appropriate the convict image for celebratory occasions. References 19 Crimes. “Cheers to the Infamous.” 19 Crimes, 2020. 14 Dec. 2020 <https://www.19crimes.com>. ———. “The 19 Crimes.” 19 Crimes, 2020. 14 Dec. 2020 <https://www.19crimes.com/en-au/the-19-crimes>. ———. “19 Crimes Announces Multi-Year Partnership with Entertainment Icon Snoop Dogg.” PR Newswire 16 Apr. 2020. 15 Dec. 2020 <https://www.prnewswire.com/news-releases/19-crimes-announces-multi-year-partnership-with-entertainment-icon-snoop-dogg-301041585.html>. ———. “19 Crimes Canadians Not Likely to Commit, But Clamouring For.” PR Newswire 10 Oct. 2013. 15 Dec. 2020 <https://www.prnewswire.com/news-releases/19-crimes-canadians-not-likely-to-commit-but-clamouring-for-513086721.html>. Amos, Keith William. The Fenians and Australia c 1865-1880. Doctoral thesis, UNE, 1987. <https://hdl.handle.net/1959.11/12781>. Barnard, Edwin. Exiled: The Port Arthur Convict Photographs. Canberra: National Library of Australia, 2010. Bellanta, Melissa. Larrikins: A History. University of Queensland Press. Bogle, Michael. Convicts: Transportation and Australia. Sydney: Historic Houses Trust of New South Wales, 2008. Clark, Julia. ‘Through a Glass, Darkly’: The Camera, the Convict and the Criminal Life. PhD Dissertation, University of Tasmania, 2015. Convict Records. “James Wilson.” Convict Records 2020. 15 Dec. 2020 <https://convictrecords.com.au/convicts/wilson/james/72523>. ———. “Convict Resources.” Convict Records 2021. 23 Feb. 2021 <https://convictrecords.com.au/resources>. Faith, Nicholas. The Story of Champagne. Oxford: Infinite Ideas, 2016. FitzSimons, Peter. “The Catalpa: How the Plan to Break Free Irish Prisoners in Fremantle Was Hatched, and Funded.” Sydney Morning Herald 21 Apr. 2019. 15 Dec. 2020 <https://www.smh.com.au/entertainment/books/the-catalpa-how-the-plan-to-break-free-irish-prisoners-in-fremantle-was-hatched-and-funded-20190416-p51eq2.html>. Guy, Kolleen. When Champagne Became French: Wine and the Making of a National identity. Baltimore, Maryland: Johns Hopkins UP, 2007. Jones, Jennifer Kathleen. Historical Archaeology of Tourism at Port Arthur, Tasmania, 1885-1960. PhD Dissertation, Simon Fraser University, 2016. Legaspi, John. “Need a Wicked Gift Idea? Try This Wine Brand’s Customizable Bottle Label with Your Own Mugshot.” Manila Bulletin 18 Nov. 2020. 14 Dec. 2020 <https://mb.com.ph/2020/11/18/need-a-wicked-gift-idea-try-this-wine-brands-customizable-bottle-label-with-your-own-mugshot/>. Lirie. “Augmented Reality Example: Marketing Wine with 19 Crimes.” Boot Camp Digital 13 Mar. 2018. 15 Dec. 2020 <https://bootcampdigital.com/blog/augmented-reality-example-marketing-wine-19-crimes/>. Lyons, Matthew. “19 Crimes Named UK’s Favourite Supermarket Wine.” Harpers 23 Nov. 2020. 14 Dec. 2020 <https://harpers.co.uk/news/fullstory.php/aid/28104/19_Crimes_named_UK_s_favourite_supermarket_wine.html>. Manuscripts and Archives Division, The New York Public Library. "John O'Reilly, 10th Hussars; Thomas Delany; James Wilson, See James Thomas, Page 16; Martin Hogan, See O'Brien, Same Page (16)." The New York Public Library Digital Collections. 1866. <https://digitalcollections.nypl.org/items/510d47dc-9768-a3d9-e040-e00a18064a99>. Pearson-Jones, Bridie. “Cheers to That! £9 Bottle of Australian Red Inspired by 19 Crimes That Deported Convicts in 18th Century Tops List as UK’s Favourite Supermarket Wine.” Daily Mail 22 Nov. 2020. 14 Dec. 2020 <https://www.dailymail.co.uk/femail/food/article-8933567/19-Crimes-Red-UKs-favourite-supermarket-wine.html>. Reid, Richard. “Object Biography: ‘A Noble Whale Ship and Commander’ – The Catalpa Rescue, April 1876.” National Museum of Australia n.d. 15 Dec. 2020 <https://www.nma.gov.au/__data/assets/pdf_file/0015/2553/NMA_Catalpa.pdf>. Snoots, Jen. “James Wilson.” Find A Grave 2007. 15 Dec. 2020 <https://www.findagrave.com/memorial/19912884/james-wilson>. Social Playground. “Printing Wine Labels with 19 Crimes.” Social Playground 2019. 14 Dec. 2020 <https://www.socialplayground.com.au/case-studies/maake-19-crimes>. 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This article analyses the public persona of Jeremy Gilley, a documentary filmmaker, peace campaigner, and the founder of the organisation Peace One Day (POD). It begins by outlining how Gilley’s persona is presented in a manner which resonates with established archetypes of social campaigners, and how this creates POD’s legitimacy among grassroots organisations. I then describe a distinct, but not inconsistent, facet of Gilley’s persona which speaks specifically to entrepreneurs. The article outlines how Gilley’s individuality works to simultaneously address these overlapping audiences and argues that his persona can be read as an articulation of social entrepreneurship. Gilley represents an example of a public personality working to “crystallise issues and to normativise debates” (Marshall “Personifying” 370) concerning corporate involvement with non-profit organisations and the marketisation of the non-profit sector. Peace One Day (POD) is a UK-based non-profit organisation established in 1999 by actor-turned-documentary-filmmaker Jeremy Gilley. In the 1990s, while filming a documentary about global conflict, Gilley realised there was no internationally recognised day of ceasefire and non-violence. He created POD to found such a day and began lobbying the United Nations. In 2001, the 111th plenary meeting of the General Assembly passed a resolution which marked 21 September as the annual International Day of Peace (United Nations). Since 2001, POD has worked to create global awareness of Peace Day. By 2006, other NGOs began using the day to negotiate 24-hour ceasefires in various conflict zones, allowing them to carry out work in areas normally too dangerous to enter. For example, in 2007, the inoculation of 1.3 million Afghan children against polio was possible due to an agreement from the Taliban to allow safe passage to agencies working in the country during the day. This was repeated in subsequent years and, by 2009, 4.5 million children had been immunised (POD Part Three). While neither POD nor Gilley played a direct part in the polio vaccination programmes or specific ceasefires, his organisation acted as a catalyst for such endeavours and these initiatives would not have occurred without POD’s efforts.Gilley is not only the founder of POD, he is also the majority shareholder, key decision-maker, and predominant public spokesperson in this private, non-charitable, non-profit organisation (Frances 73). While POD’s celebrity supporters participate in press conferences, it is Gilley who does most to raise awareness. His public persona is inextricably linked with POD and is created through a range of presentational media with which he is engaged. These include social media content, regular blogposts on POD’s website, as well as appearances at a series of speaking events. Most significantly, Gilley establishes his public persona through a number of documentary films (Peace One Day; Day After; POD Part Three), which are shot largely from his perspective and narrated by his voiceover, and which depict POD’s key struggles and successes.The Peace Campaigner as an Activist and Entrepreneur In common with other non-profit organisations, POD relies on celebrities from the entertainment industries. It works with them in two key ways: raising the public profile of the organisation, and shaping the public persona of its founder by inviting comparisons of their perceived exceptionalness with his ostensible ordinariness. For example, Gilley’s documentaries depict various press conferences held by POD over a number of years. Those organised prior to POD recruiting celebrity spokespeople were “completely ignored by the media” whereas those held after celebrity backing from Jude Law and Angelina Jolie had been secured attracted considerable interest (Day After). Gilley explains his early difficulties in publicising his message by suggesting that he “was a nobody” (POD Part Three). This representation as a “nobody” or, more diplomatically, as “ordinary,” is a central component of Gilley’s persona. “Ordinariness” here means situating Gilley outside the political and entertainment elites and aligning him with more everyday suburban settings. This is done through a combination of the aesthetic qualities of his public presentation and his publically narrated back-story.Aesthetically speaking, Gilley presents his ordinariness through his casual attire and long hair. His appearance is similar to the campaigners, youth groups and school children he addresses, suggesting he is a representative of that demographic but also distancing him from political elites. The diplomats Gilley meets, such as those at the UN, wear the appropriate attire for their elite political setting: suits. In one key scene in the documentary Peace One Day, Gilley makes his first trip to the UN to meet Kofi Annan, UN General Secretary at the time, and appears at their doors clean cut and suitably dressed. He declares that his new appearance was designed to aid his credibility with the UN. Yet, at the same time, he makes explicit that he borrowed the suit from a friend and the tie from his grandfather and, prior to the meeting, it was decided, “the pony tail had to go.” Thus Gilley seeks the approval of both political elites and the ordinary public, and constructs a persona that speaks to both, though he aligns himself with the latter.Gilley’s back-story permeates his films and works to present his ordinariness. For example, POD has humble beginnings as an almost grassroots, family-run organisation, and Gilley depicts a campaign run on a shoestring from his mother’s spare bedroom in an ordinary suburban home. Although British Airways provided free flights from the organisation’s outset, Gilley shows his friends volunteering their time by organising fundraising events. POD’s modest beginnings are reflected in its founder, who confides about both his lack of formal education and lack of success as an actor (Day After). This “ordinariness” is constructed in opposition to the exceptional qualities of POD’s A-list celebrity backers—such as Angelina Jolie, who does enjoy success as an actor. This contrast is emphasised by inviting Jolie into Gilley’s everyday domestic setting and highlighting the icons of success she brings with her. For example, at his first meeting with Jolie, Gilley waits patiently for her and remarks about the expensive car which eventually arrives outside his house, denoting Jolie’s arrival. He notes in the voiceover to his The Day after Peace documentary, “this was unbelievable, Angelina Jolie sat on my sofa asking me what she could do, I couldn’t stop talking. I was so nervous.”Gilley promotes his ordinariness by using aesthetics and personal narrative. Evidence of how he struggled to realise his goals and the financial burdens he carried (Peace One Day) suggest that there is something authentic about Gilley’s vision for Peace Day. This also helps Gilley to align his public persona with common understandings of the political activist as a prophetic social visionary. POD is able to tap into the idea of the power of the individual as a force for change with references to Martin Luther King and Gandhi. Although Gilley makes no direct comparison between himself and these figures, blog entries such as “ten years ago, I had an idea; I dared to dream that I could galvanise the countries of the world to recognise an official day of ceasefire and nonviolence. Mad? Ambitious? Idealistic? All of the above” (Gilley “Dream”), invite comparisons with King’s “I Have a Dream” speech. This is further augmented by references to Gilley as an outsider to political establishments, such as the UN, which he is sure have “become cynical about the opportunity” they have to unite the world (BBC Interview).Interestingly, Gilley’s presentation as a pragmatic “change-maker” whose “passion is contagious” (Ahmad Fawzi, in POD Concert) also aligns him with a second figure: the entrepreneur. Where Gilley’s performances at school and community groups present his persona as an activist, his entrepreneur persona is presented through his performances at a series of business seminars. These seminars, entitled “Unleash Your Power of Influence,” are targeted towards young entrepreneurs and business-people very much consistent with the “creative class” demographic (Florida). The speakers, including Gilley, have all been successful in business (POD is a private company) and they offer to their audiences motivational presentations, and business advice. Although a semi-regular occurrence, it is the first two events held in July 2010 (Unleash 1) and November 2010 (Unleash 2) that are discussed here. Held in a luxury five-star London hotel, the events demonstrate a starkly different aspect of POD than that presented to community groups and schools, and the amateur grassroots ethic presented in Gilley’s documentary films—for example, tickets for Unleash 2 started at £69 and offered ‘goody bags’ for £95 (author’s observation of the event)—yet consistencies remain.Aesthetically speaking, Gilley’s appearance signifies a connection with these innovative, stereotypically young, founders of start-up companies and where Gilley is an outsider to political organisations; they are outsiders to business establishments. Further, many of these companies typically started, like POD, in a spare bedroom. The speakers at the Unleash events provide insights into their background which frequently demonstrate a rise from humble beginnings to business success, in the face of adversity, and as a result of innovation and perseverance. Gilley is not out of place in this environment and the modest beginnings of POD are relayed to his audience in a manner which bears a striking similarity to his for-profit counterparts.An analysis of Gilley’s presentations at these events demonstrates clear links between the dual aspects of Gilley’s public persona, the political economy of POD, and the underlying philosophy of the organisation—social entrepreneurship. The next section sets out some of the principals of social entrepreneurship and how the aspects of Gilley’s persona, outlined above, reinforce these.Personifying Social EnterpriseGenerally speaking, the business literature greatly emphasises entrepreneurs as “resourceful, value-creating change agents” who are “never satisfied with the status quo [... and are] a forceful engine of growth in our economy” (Dees and Economy 3-4). More recently, the focus of discussion has included social entrepreneurs. These individuals work within “an organisation that attacks [social and environmental] problems through a business format, even if it is not legally structured as a profit-seeking entity” (Bornstein and Davis xv) and advocate commercially oriented non-profit organisations that establish “win-win” relationships between non-profits and business.This coming together of the for- and non-profit sectors has range of precedents, most notably in “philanthrocapitalism” (Bishop and Green) and the types of partnerships established between corporations and environmentalists, such as Greenpeace Australia (Beder). However, philanthrocapitalism often encompasses the application of business methods to social problems by those who have amassed fortunes in purely commercial ventures (such as Bill Gates), and Beder’s work describes established for- and non-profit institutions working together. While social entrepreneurship overlaps with these, social entrepreneurs seek to do well by doing good by making a profit while simultaneously realising social goals (Bornstein and Davis 25).Read as an articulation of the coming together of the activist and the entrepreneur, Gilley’s individuality encapsulates the social enterprise movement. His persona draws from the commonalities between the archetypes of the traditional grassroots activist and start-up entrepreneur, as pioneering visionary and outsider to the establishment. While his films establish his authenticity among politically attuned members of the public, his appearances at the Unleash events work to signify the legitimacy of his organisation to those who identify with social entrepreneurialism and take the position that business should play a positive role in social causes. As an activist, Gilley’s creates his persona through his aesthetic qualities and a performance that draws on historical precedents of social prophets. As an entrepreneur, Gilley draws on the same aesthetic qualities and, through his performance, mitigates the types of disjuncture evident in the 1980s between environmental activists, politicians and business leaders, when environmentalist’s narratives “were perceived as flaky and failed to transform” (Robèrt 7). To do this, Gilley reconstitutes social and environmental problems (such as conflict) within a market metric, and presents the market as a viable and efficient solution. Consequently, Gilley asserts that “we live in a culture of war because war makes money, we need to live in a culture of peace,” and this depends on “if we can make it economical, if we can make the numbers add up” (Unleash).Social enterprises often eschew formal charity and Gilley is consistent with this when he states that “for me, I think it has to be about business. [...] I think if it’s about charity it’s not going to work for me.” Gilley asserts that partnerships with corporations are essential as “our world is going to change, when the corporate sector becomes engaged.” He, therefore, “want[s] to work with large corporations” in order to “empower individuals to be involved in the process of [creating] a more peaceful and sustainable world” (Unleash). One example of POD’s success in this regard is a co-venture with Coca-Cola.To coincide with Peace Day in 2007, POD and Coca-Cola entered into a co-branding exercise which culminated in a sponsorship deal with the POD logo printed on Coca-Cola packaging. Prior to this, Gilley faced a desperate financial situation and conceded that the only alternative to a co-venture with Coca-Cola was shutting down POD (Day After). While Coca-Cola offered financial support and the potential to spread Gilley’s message through the medium of the Coke can, POD presumably offered good publicity to a corporation persistently the target of allegations of unethical practice (for example, Levenson-Estrada; Gill; Thomas). Gilley was aware of the potential image problems caused by a venture with Coke but accepted the partnership on pragmatic grounds, and with the proviso that Coke’s sponsorship not accompany any attempt to influence POD. Gilley, in effect, was using Coca-Cola, displaying the political independence of the social visionary and the pragmatism of the entrepreneur. By the same token, Coca-Cola was using POD to garner positive publicity, demonstrating the nature of this “win-win” relationship.In his film, Gilley consults Ray C. Anderson, social enterprise proponent, about his ethical concerns. Anderson explains the merits of working with Coke. In his Unleash addresses, such ethical considerations do not feature. Instead, it is relayed that Coca-Cola executives were looking to become involved with a social campaign, consistent with the famous 1970s hilltop advertisement of “teaching the world to sing in harmony.” From a meeting at Coca-Cola’s headquarters in Atlanta, Gilley reveals, a correlation emerged between Gilley’s emphasis on Peace Day as a moment of global unity—encapsulated by his belief that “the thing about corporations [...] the wonderful thing about everybody […] is that everybody’s just like us” (Unleash)—and the image of worldwide harmony that Coca-Cola wanted to portray. It is my contention that Gilley’s public persona underpinned the manner in which this co-branding campaign emerged. This is because his persona neatly tied the profit motive of the corporation to the socially spirited nature of the campaign, and spoke to Coca-Cola in a manner relatable to the market. At the same time, it promoted a social campaign premised on an inclusiveness that recast the corporation as a concerned global citizen, and the social campaigner as a free-market agent.Persona in the Competitive Non-Profit SectorThrough a series of works P. David Marshall charts the increasing centrality of individuality as “one of the ideological mainstays of consumer capitalism [...and] equally one of the ideological mainstays of how democracy is conceived” (Marshall “New Media-New Self” 635). Celebrity, accordingly, can be thought of as a powerful discourse that works “to make the cultural centrality of individuality concretely real” (Marshall “New Media-New Self” 635). Beyond celebrity, Marshall offers a wider framework that maps how “personalisation, individuality, and the move from the private to the public are now part of the wider populace rather than just at play in the representational field of celebrity” (Marshall, “Persona” 158). This framework includes fundamental changes to the global, specifically Western, labour market that, while not a fait accompli, point to a more competitive environment in which “greater portions of the culture are engaged in regular—probably frequent—selling of themselves” and where self-promotion becomes a key tool (Marshall, “Persona” 158). Therefore, while consumerism comprises a backdrop to the proliferation of celebrity culture, competition within market capitalism contributes to the wider expansion of personalisation and individualism.The non-profit sector is also a competitive environment. UK studies have found an increase in the number of International NGOs of 46.6% from 1995/6-2005/6 (Anheier, Kaldor, and Glasius. 310). At the same time, the number of large charities (with an income greater than £10 million) rose, between 1999-2013, from 307 to 1,005 and their annual income rose from approximately £10bn to £36bn (Charity Commission). These quantitative changes in the sector have occurred alongside qualitative changes in terms of the orientation of individual organisations. For example, Epstein and Gang describe a non-profit sector in which NGOs compete against each other for funds from aid donors (state and private). It is unclear whether “aid will be allocated properly, say to the poorest or to maximize the social welfare” or to the “efficient aid-seekers” (294)—that is, NGOs with the greatest competitive capabilities. A market for public awareness has also emerged and, in an increasingly crowded non-profit sector, it is clearly important for organisations to establish a public profile that can gain attention.It is in this competitive environment that the public personae of activists become assets for NGOs, and Gilley constitutes a successful example of this. His persona demonstrates an organisation’s response to the competitive nature of the non-profit sector, by appealing to both traditional activist circles and the business sector, and articulating the social enterprise movement. Gilley effectively embodies social entrepreneurship—in his appearance, his performance and his back-story—bridging a gap between the for- and non-profit sectors. His persona helps legitimate efforts to recast the activist as an entrepreneur (and conversely, entrepreneurs as activists) by incorporating activist ideals (in this instance, peace) within a market framework. This, to return to Marshall’s argument, crystallises the issue of peace within market metrics such and normativises debates about the role of corporate actors as global citizens, presenting it as pragmatism and therefore “common sense.” This is not to undermine Gilley’s achievements but, instead, to point out how reading his public persona enables an understanding of efforts to marketise the non-profit sector and align peace activism with corporate power.References Anheier, Helmut K., Mary Kaldor, and Marlies Glasius. Global Civil Society 2006/7. London: Sage, 2007.BBC Storyville. Director Interview: Jeremy Gilley. BBC. 2004. 7 Feb. 2010.Beder, Sharon. Global Spin: The Corporate Assault on Environmentalism. Totnes, UK: Green Books, 2002.Bishop, Matthew, and Michael Green. Philanthrocapitalism. London: A&C Black, 2008.Bornstein, David, and Susan Davis. Social Entrepreneurship: What Everyone Needs to Know. New York: Oxford University Press, 2010.Charity Commission for England and Wales. “Sector Facts and Figures.” N.d. 5 Apr 2014.Day after Peace, The. Dir. Jeremy Gilley. Peace One Day, 2008.Dees, J. Gregory, and Peter Economy. "Social Entrepreneurship." Enterprising Nonprofits: A Toolkit for Social Entrepreneurs. Eds. J. Gregory Dees, Jed Emerson, and Peter Economy. New York: Wiley, 2001. 1-18.Epstein, Gil S., and Ira N. Gang. “Contests, NGOs, and Decentralizing Aid.” Review of Development Economics 10. 2 (2006): 285-296.Florida, Richard. The Flight of the Creative Class: The New Global Competition for Talent. New York: Harper Business, 2006.Frances, Nic. The End of Charity: Time for Social Enterprise. New South Wales: Allen & Unwin, 2008.Fraser, Nick. “Can One Man Persuade the World, via the UN, to Sanction a Global Ceasefire Day?” BBC. 2005. 7 Feb. 2010.Gill, Leslie. “Labor and Human Rights: The ‘Real Thing’ in Colombia.” Transforming Anthropology 13.2 (2005): 110-115.Gilley, Jeremy. “Dream One Day.” Peace One Day. 2009. 23 Jun 2010.Levenson-Estrada, Deborah. Trade Unionists against Terror: Guatemala City, 1954-1985. Chapel Hill: U of North Carolina P, 1994.Marshall, P. David. Celebrity and Power. Minneapolis: University of Minnesota Press, 2001.Marshall, P. David. “Intimately Intertwined in the Most Public Way: Celebrity and Journalism.” The Celebrity Culture Reader. Ed. P. David Marshall. Oxon: Routledge, 2006. 316-323.Marshall, P. David. “New Media – New Self: The Changing Power of Celebrity.” The Celebrity Culture Reader. Ed. P. David. Marshall. Oxon: Routledge, 2006. 634-644.Marshall, P. David. “Personifying Agency: The Public–Persona–Place–Issue Continuum.” Celebrity Studies 4.3 (2013): 369-371.Marshall, P. David. “Persona Studies: Mapping the Proliferation of the Public Self.” Journalism 15.2 (2014): 153-170.Newsnight. BBC 2. 20 Sep. 2010. 22.30-23.00.Peace One Day. Dir. Jeremy Gilley. Peace One Day, 2004.Peace One Day Concert: Live at the Royal Albert Hall Gilley. Dir. Jeremy Gilley. Peace One Day, 2008.Peace One Day Part Three. Dir. Jeremy Gilley. Peace One Day, 2010.Robèrt, Karl-Henrik. The Natural Step: Seeding a Quiet Revolution. Gabriola Island, British Columbia: New Society Publishers, 2002.Thomas, Mark. Belching Out the Devil: Global Adventure with Coca-Cola. London: Ebury Press, 2008.United Nations General Assembly. “International Day of Peace. A/RES/55/282" 111th Plenary Meeting. 2001. 10 June 2014 ‹http://www.un.org/en/ga/search/view_doc.asp?symbol=A/RES/55/282&Lang=E›.Unleash Your Power of Influence. Triumphant Events and Peace One Day. 2010.

Introduction: Bubbles and Sport The ephemeral materiality of bubbles – beautiful, spectacular, and distracting but ultimately fragile – when applied to protect or conserve in the interests of sport-media profit, creates conditions that exacerbate existing inequalities in sport and society. Bubbles are usually something to watch, admire, and chase after in their brief yet shiny lives. There is supposed to be, technically, nothing inside them other than one or more gasses, and yet we constantly refer to people and objects being inside bubbles. The metaphor of the bubble has been used to describe the life of celebrities, politicians in purpose-built capital cities like Canberra, and even leftist, environmentally activist urban dwellers. The metaphorical and material qualities of bubbles are aligned—they cannot be easily captured and are liable to change at any time. In this article we address the metaphorical sporting bubble, which is often evoked in describing life in professional sport. This is a vernacular term used to capture and condemn the conditions of life of elite sportspeople (usually men), most commonly after there has been a sport-related scandal, especially of a sexual nature (Rowe). It is frequently paired with connotatively loaded adjectives like pampered and indulged. The sporting bubble is rarely interrogated in academic literature, the concept largely being left to the media and moral entrepreneurs. It is represented as involving a highly privileged but also pressurised life for those who live inside it. A sporting bubble is a world constructed for its most prized inhabitants that enables them to be protected from insurgents and to set the terms of their encounters with others, especially sport fans and disciplinary agents of the state. The Covid-19 pandemic both reinforced and reconfigured the operational concept of the bubble, re-arranging tensions between safety (protecting athletes) and fragility (short careers, risks of injury, etc.) for those within, while safeguarding those without from bubble contagion. Privilege and Precarity Bubble-induced social isolation, critics argue, encourages a loss of perspective among those under its protection, an entitled disconnection from the usual rules and responsibilities of everyday life. For this reason, the denizens of the sporting bubble are seen as being at risk to themselves and, more troublingly, to those allowed temporarily to penetrate it, especially young women who are first exploited by and then ejected from it (Benedict). There are many well-documented cases of professional male athletes “behaving badly” and trying to rely on institutional status and various versions of the sporting bubble for shelter (Flood and Dyson; Reel and Crouch; Wade). In the age of mobile and social media, it is increasingly difficult to keep misbehaviour in-house, resulting in a slew of media stories about, for example, drunkenness and sexual misconduct, such as when then-Sydney Roosters co-captain Mitchell Pearce was suspended and fined in 2016 after being filmed trying to force an unwanted kiss on a woman and then simulating a lewd act with her dog while drunk. There is contestation between those who condemn such behaviour as aberrant and those who regard it as the conventional expression of youthful masculinity as part of the familiar “boys will be boys” dictum. The latter naturalise an inequitable gender order, frequently treating sportsmen as victims of predatory women, and ignoring asymmetries of power between men and women, especially in homosocial environments (Toffoletti). For those in the sporting bubble (predominantly elite sportsmen and highly paid executives, also mostly men, with an array of service staff of both sexes moving in and out of it), life is reflected for those being protected via an array of screens (small screens in homes and indoor places of entertainment, and even smaller screens on theirs and others’ phones, as well as huge screens at sport events). These male sport stars are paid handsomely to use their skill and strength to perform for the sporting codes, their every facial expression and bodily action watched by the media and relayed to audiences. This is often a precarious existence, the usually brief career of an athlete worker being dependent on health, luck, age, successful competition with rivals, networks, and club and coach preferences. There is a large, aspirational reserve army of athletes vying to play at the elite level, despite risks of injury and invasive, life-changing medical interventions. Responsibility for avoiding performance and image enhancing drugs (PIEDs) also weighs heavily on their shoulders (Connor). Professional sportspeople, in their more reflective moments, know that their time in the limelight will soon be up, meaning that getting a ticket to the sporting bubble, even for a short time, can make all the difference to their post-sport lives and those of their families. The most vulnerable of the small minority of participants in sport who make a good, short-term living from it are those for whom, in the absence of quality education and prior social status, it is their sole likely means of upward social mobility (Spaaij). Elite sport performers are surrounded by minders, doctors, fitness instructors, therapists, coaches, advisors and other service personnel, all supporting athletes to stay focussed on and maximise performance quality to satisfy co-present crowds, broadcasters, sponsors, sports bodies and mass media audiences. The shield offered by the sporting bubble supports the teleological win-at-all-costs mentality of professional sport. The stakes are high, with athlete and executive salaries, sponsorships and broadcasting deals entangled in a complex web of investments in keeping the “talent” pivotal to the “attention economy” (Davenport and Beck)—the players that provide the content for sale—in top form. Yet, the bubble cannot be entirely secured and poor behaviour or performance can have devastating effects, including permanent injury or disability, mental illness and loss of reputation (Rowe, “Scandals and Sport”). Given this fragile materiality of the sporting bubble, it is striking that, in response to the sudden shutdown following the economic and health crisis caused by the 2020 global pandemic, the leaders of professional sport decided to create more of them and seek to seal the metaphorical and material space with unprecedented efficiency. The outcome was a multi-sided tale of mobility, confinement, capital, labour, and the gendering of sport and society. The Covid-19 Gilded Cage Sociologists such as Zygmunt Bauman and John Urry have analysed the socio-politics of mobilities, whereby some people in the world, such as tourists, can traverse the globe at their leisure, while others remain fixed in geographical space because they lack the means to be mobile or, in contrast, are involuntarily displaced by war, so-called “ethnic cleansing”, famine, poverty or environmental degradation. The Covid-19 global pandemic re-framed these matters of mobilities (Rowe, “Subjecting Pandemic Sport”), with conventional moving around—between houses, businesses, cities, regions and countries—suddenly subjected to the imperative to be static and, in perniciously unreflective technocratic discourse, “socially distanced” (when what was actually meant was to be “physically distanced”). The late-twentieth century analysis of the “risk society” by Ulrich Beck, in which the mysterious consequences of humans’ predation on their environment are visited upon them with terrifying force, was dramatically realised with the coming of Covid-19. In another iteration of the metaphor, it burst the bubble of twenty-first century global sport. What we today call sport was formed through the process of sportisation (Maguire), whereby hyper-local, folk physical play was reconfigured as multi-spatial industrialised sport in modernity, becoming increasingly reliant on individual athletes and teams travelling across the landscape and well over the horizon. Co-present crowds were, in turn, overshadowed in the sport economy when sport events were taken to much larger, dispersed audiences via the media, especially in broadcast mode (Nicholson, Kerr, and Sherwood). This lucrative mediation of professional sport, though, came with an unforgiving obligation to generate an uninterrupted supply of spectacular live sport content. The pandemic closed down most sports events and those that did take place lacked the crucial participation of the co-present crowd to provide the requisite event atmosphere demanded by those viewers accustomed to a sense of occasion. Instead, they received a strange spectacle of sport performers operating in empty “cathedrals”, often with a “faked” crowd presence. The mediated sport spectacle under the pandemic involved cardboard cut-out and sex doll spectators, Zoom images of fans on large screens, and sampled sounds of the crowd recycled from sport video games. Confected co-presence produced simulacra of the “real” as Baudrillardian visions came to life. The sporting bubble had become even more remote. For elite sportspeople routinely isolated from the “common people”, the live sport encounter offered some sensory experience of the social – the sounds, sights and even smells of the crowd. Now the sporting bubble closed in on an already insulated and insular existence. It exposed the irony of the bubble as a sign of both privileged mobility and incarcerated athlete work, both refuge and prison. Its logic of contagion also turned a structure intended to protect those inside from those outside into, as already observed, a mechanism to manage the threat of insiders to outsiders. In Australia, as in many other countries, the populace was enjoined by governments and health authorities to help prevent the spread of Covid-19 through isolation and immobility. There were various exceptions, principally those classified as essential workers, a heterogeneous cohort ranging from supermarket shelf stackers to pharmacists. People in the cultural, leisure and sports industries, including musicians, actors, and athletes, were not counted among this crucial labour force. Indeed, the performing arts (including dance, theatre and music) were put on ice with quite devastating effects on the livelihoods and wellbeing of those involved. So, with all major sports shut down (the exception being horse racing, which received the benefit both of government subsidies and expanding online gambling revenue), sport organisations began to represent themselves as essential services that could help sustain collective mental and even spiritual wellbeing. This case was made most aggressively by Australian Rugby League Commission Chairman, Peter V’landys, in contending that “an Australia without rugby league is not Australia”. In similar vein, prominent sport and media figure Phil Gould insisted, when describing rugby league fans in Western Sydney’s Penrith, “they’re lost, because the football’s not on … . It holds their families together. People don’t understand that … . Their life begins in the second week of March, and it ends in October”. Despite misgivings about public safety and equality before the pandemic regime, sporting bubbles were allowed to form, re-form and circulate. The indefinite shutdown of the National Rugby League (NRL) on 23 March 2020 was followed after negotiation between multiple entities by its reopening on 28 May 2020. The competition included a team from another nation-state (the Warriors from Aotearoa/New Zealand) in creating an international sporting bubble on the Central Coast of New South Wales, separating them from their families and friends across the Tasman Sea. Appeals to the mental health of fans and the importance of the NRL to myths of “Australianness” notwithstanding, the league had not prudently maintained a financial reserve and so could not afford to shut down for long. Significant gambling revenue for leagues like the NRL and Australian Football League (AFL) also influenced the push to return to sport business as usual. Sport contests were needed in order to exploit the gambling opportunities – especially online and mobile – stimulated by home “confinement”. During the coronavirus lockdowns, Australians’ weekly spending on gambling went up by 142 per cent, and the NRL earned significantly more than usual from gambling revenue—potentially $10 million above forecasts for 2020. Despite the clear financial imperative at play, including heavy reliance on gambling, sporting bubble-making involved special licence. The state of Queensland, which had pursued a hard-line approach by closing its borders for most of those wishing to cross them for biographical landmark events like family funerals and even for medical treatment in border communities, became “the nation's sporting hub”. Queensland became the home of most teams of the men’s AFL (notably the women’s AFLW season having been cancelled) following a large Covid-19 second wave in Melbourne. The women’s National Netball League was based exclusively in Queensland. This state, which for the first time hosted the AFL Grand Final, deployed sport as a tool in both national sports tourism marketing and internal pre-election politics, sponsoring a documentary, The Sporting Bubble 2020, via its Tourism and Events arm. While Queensland became the larger bubble incorporating many other sporting bubbles, both the AFL and the NRL had versions of the “fly in, fly out” labour rhythms conventionally associated with the mining industry in remote and regional areas. In this instance, though, the bubble experience did not involve long stays in miners’ camps or even the one-night hotel stopovers familiar to the popular music and sport industries. Here, the bubble moved, usually by plane, to fulfil the requirements of a live sport “gig”, whereupon it was immediately returned to its more solid bubble hub or to domestic self-isolation. In the space created between disciplined expectation and deplored non-compliance, the sporting bubble inevitably became the scrutinised object and subject of scandal. Sporting Bubble Scandals While people with a very low risk of spreading Covid-19 (coming from areas with no active cases) were denied entry to Queensland for even the most serious of reasons (for example, the death of a child), images of AFL players and their families socialising and enjoying swimming at the Royal Pines Resort sporting bubble crossed our screens. Yet, despite their (players’, officials’ and families’) relative privilege and freedom of movement under the AFL Covid-Safe Plan, some players and others inside the bubble were involved in “scandals”. Most notable was the case of a drunken brawl outside a Gold Coast strip club which led to two Richmond players being “banished”, suspended for 10 matches, and the club fined $100,000. But it was not only players who breached Covid-19 bubble protocols: Collingwood coaches Nathan Buckley and Brenton Sanderson paid the $50,000 fine imposed on the club for playing tennis in Perth outside their bubble, while Richmond was fined $45,000 after Brooke Cotchin, wife of team captain Trent, posted an image to Instagram of a Gold Coast day spa that she had visited outside the “hub” (the institutionally preferred term for bubble). She was subsequently distressed after being trolled. Also of concern was the lack of physical distancing, and the range of people allowed into the sporting bubble, including babysitters, grandparents, and swimming coaches (for children). There were other cases of players being caught leaving the bubble to attend parties and sharing videos of their “antics” on social media. Biosecurity breaches of bubbles by players occurred relatively frequently, with stern words from both the AFL and NRL leaders (and their clubs) and fines accumulating in the thousands of dollars. Some people were also caught sneaking into bubbles, with Lekahni Pearce, the girlfriend of Swans player Elijah Taylor, stating that it was easy in Perth, “no security, I didn’t see a security guard” (in Barron, Stevens, and Zaczek) (a month later, outside the bubble, they had broken up and he pled guilty to unlawfully assaulting her; Ramsey). Flouting the rules, despite stern threats from government, did not lead to any bubble being popped. The sport-media machine powering sporting bubbles continued to run, the attendant emotional or health risks accepted in the name of national cultural therapy, while sponsorship, advertising and gambling revenue continued to accumulate mostly for the benefit of men. Gendering Sporting Bubbles Designed as biosecurity structures to maintain the supply of media-sport content, keep players and other vital cogs of the machine running smoothly, and to exclude Covid-19, sporting bubbles were, in their most advanced form, exclusive luxury camps that illuminated the elevated socio-cultural status of sportsmen. The ongoing inequalities between men’s and women’s sport in Australia and around the world were clearly in evidence, as well as the politics of gender whereby women are obliged to “care” and men are enabled to be “careless” – or at least to manage carefully their “duty of care”. In Australia, the only sport for women that continued during the height of the Covid-19 lockdown was netball, which operated in a bubble that was one of sacrifice rather than privilege. With minimum salaries of only $30,000 – significantly less than the lowest-paid “rookies” in the AFL – and some being mothers of small children and/or with professional jobs juggled alongside their netball careers, these elite sportswomen wanted to continue to play despite the personal inconvenience or cost (Pavlidis). Not one breach of the netballers out of the bubble was reported, indicating that they took their responsibilities with appropriate seriousness and, perhaps, were subjected to less scrutiny than the sportsmen accustomed to attracting front-page headlines. National Netball League (also known after its Queensland-based naming rights sponsor as Suncorp Super Netball) players could be regarded as fortunate to have the opportunity to be in a bubble and to participate in their competition. The NRL Women’s (NRLW) Premiership season was also completed, but only involved four teams subject to fly in, fly out and bubble arrangements, and being played in so-called curtain-raiser games for the NRL. As noted earlier, the AFLW season was truncated, despite all the prior training and sacrifice required of its players. Similarly, because of their resource advantages, the UK men’s and boy’s top six tiers of association football were allowed to continue during lockdown, compared to only two for women and girls. In the United States, inequalities between men’s and women’s sports were clearly demonstrated by the conditions afforded to those elite sportswomen inside the Women’s National Basketball Association (WNBA) sport bubble in the IMG Academy in Florida. Players shared photos of rodent traps in their rooms, insect traps under their mattresses, inedible food and blocked plumbing in their bubble accommodation. These conditions were a far cry from the luxury usually afforded elite sportsmen, including in Florida’s Walt Disney World for the men’s NBA, and is just one of the many instances of how gendered inequality was both reproduced and exacerbated by Covid-19. Bursting the Bubble As we have seen, governments and corporate leaders in sport were able to create material and metaphorical bubbles during the Covid-19 lockdown in order to transmit stadium sport contests into home spaces. The rationale was the importance of sport to national identity, belonging and the routines and rhythms of life. But for whom? Many women, who still carry the major responsibilities of “care”, found that Covid-19 intensified the affective relations and gendered inequities of “home” as a leisure site (Fullagar and Pavlidis). Rates of domestic violence surged, and many women experienced significant anxiety and depression related to the stress of home confinement and home schooling. During the pandemic, women were also more likely to experience the stress and trauma of being first responders, witnessing virus-related sickness and death as the majority of nurses and care workers. They also bore the brunt of much of the economic and employment loss during this time. Also, as noted above, livelihoods in the arts and cultural sector did not receive the benefits of the “bubble”, despite having a comparable claim to sport in contributing significantly to societal wellbeing. This sector’s workforce is substantially female, although men dominate its senior roles. Despite these inequalities, after the late March to May hiatus, many elite male sportsmen – and some sportswomen - operated in a bubble. Moving in and out of them was not easy. Life inside could be mentally stressful (especially in long stays of up to 150 days in sports like cricket), and tabloid and social media troll punishment awaited those who were caught going “over the fence”. But, life in the sporting bubble was generally preferable to the daily realities of those afflicted by the trauma arising from forced home confinement, and for whom watching moving sports images was scant compensation for compulsory immobility. The ethical foundation of the sparkly, ephemeral fantasy of the sporting bubble is questionable when it is placed in the service of a voracious “media sports cultural complex” (Rowe, Global Media Sport) that consumes sport labour power and rolls back progress in gender relations as a default response to a global pandemic. Covid-19 dramatically highlighted social inequalities in many areas of life, including medical care, work, and sport. For the small minority of people involved in sport who are elite professionals, the only thing worse than being in a sporting bubble during the pandemic was not being in one, as being outside precluded their participation. Being inside the bubble was a privilege, albeit a dubious one. But, as in wider society, not all sporting bubbles are created equal. Some are more opulent than others, and the experiences of the supporting and the supported can be very different. The surface of the sporting bubble may be impermanent, but when its interior is opened up to scrutiny, it reveals some very durable structures of inequality. Bubbles are made to burst. They are, by nature, temporary, translucent structures created as spectacles. As a form of luminosity, bubbles “allow a thing or object to exist only as a flash, sparkle or shimmer” (Deleuze, 52). In echoing Deleuze, Angela McRobbie (54) argues that luminosity “softens and disguises the regulative dynamics of neoliberal society”. The sporting bubble was designed to discharge that function for those millions rendered immobile by home confinement legislation in Australia and around the world, who were having to deal with the associated trauma, risk and disadvantage. 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Cultural sociologists (Bourdieu; DiMaggio, “Cultural Capital”, “Classification”; Gans; Lamont & Foumier; Halle; Erickson) wrote about high culture and popular culture in an attempt to explain the growing social and economic inequalities, to find consensus on culture hierarchies, and to analyze cultural complexities. Halle states that this categorisation of culture into “high culture” and “popular culture” underlined most of the debate on culture in the last fifty years. Gans contends that both high culture and popular culture are stereotypes, public forms of culture or taste cultures, each sharing “common aesthetic values and standards of tastes” (8). However, this article is not concerned with these categorisations, or macro analysis. Rather, it is a reflection piece that inquires if opera, which is usually considered high culture, has become more equal to popular culture, and why some directors change the time and place of opera plots, whereas others will stay true to the original setting of the story. I do not consider these productions “adaptations,” but “post-modern morphologies,” and I will refer to this later in the paper. In other words, the paper is seeking to explain a social phenomenon and explore the underlying motives by quoting interviews with directors. The word ‘opera’ is defined in Elson’s Music Dictionary as: “a form of musical composition evolved shortly before 1600, by some enthusiastic Florentine amateurs who sought to bring back the Greek plays to the modern stage” (189). Hence, it was an experimentation to revive Greek music and drama believed to be the ideal way to express emotions (Grout 186). It is difficult to pinpoint the exact moment when stage directors started changing the time and place of the original settings of operas. The practice became more common after World War II, and Peter Brook’s Covent Garden productions of Boris Godunov (1948) and Salome (1949) are considered the prototypes of this practice (Sutcliffe 19-20). Richard Wagner’s grandsons, the brothers Wieland and Wolfgang Wagner are cited in the music literature as using technology and modern innovations in staging and design beginning in the early 1950s. Brief Background into the History of Opera Grout contends that opera began as an attempt to heighten the dramatic expression of language by intensifying the natural accents of speech through melody supported by simple harmony. In the late 1590s, the Italian composer Jacopo Peri wrote what is considered to be the first opera, but most of it has been lost. The first surviving complete opera is Euridice, a version of the Orpheus myth that Peri and Giulio Caccini jointly set to music in 1600. The first composer to understand the possibilities inherent in this new musical form was Claudio Monteverdi, who in 1607 wrote Orfeo. Although it was based on the same story as Euridice, it was expanded to a full five acts. Early opera was meant for small, private audiences, usually at court; hence it began as an elitist genre. After thirty years of being private, in 1637, opera went public with the opening of the first public opera house, Teatro di San Cassiano, in Venice, and the genre quickly became popular. Indeed, Monteverdi wrote his last two operas, Il ritorno d’Ulisse in patria and L’incoronazione di Poppea for the Venetian public, thereby leading the transition from the Italian courts to the ‘public’. Both operas are still performed today. Poppea was the first opera to be based on a historical rather than a mythological or allegorical subject. Sutcliffe argues that opera became popular because it was a new mixture of means: new words, new music, new methods of performance. He states, “operatic fashion through history may be a desire for novelty, new formulas displacing old” (65). By the end of the 17th century, Venice alone had ten opera houses that had produced more than 350 operas. Wealthy families purchased season boxes, but inexpensive tickets made the genre available to persons of lesser means. The genre spread quickly, and various styles of opera developed. In Naples, for example, music rather than the libretto dominated opera. The genre spread to Germany and France, each developing the genre to suit the demands of its audiences. For example, ballet became an essential component of French opera. Eventually, “opera became the profligate art as large casts and lavish settings made it the most expensive public entertainment. It was the only art that without embarrassment called itself ‘grand’” (Boorstin 467). Contemporary Opera Productions Opera continues to be popular. According to a 2002 report released by the National Endowment for the Arts, 6.6 million adults attended at least one live opera performance in 2002, and 37.6 million experienced opera on television, video, radio, audio recording or via the Internet. Some think that it is a dying art form, while others think to the contrary, that it is a living art form because of its complexity and “ability to probe deeper into the human experience than any other art form” (Berger 3). Some directors change the setting of operas with perhaps the most famous contemporary proponent of this approach being Peter Sellars, who made drastic changes to three of Mozart’s most famous operas. Le Nozze di Figaro, originally set in 18th-century Seville, was set by Sellars in a luxury apartment in the Trump Tower in New York City; Sellars set Don Giovanni in contemporary Spanish Harlem rather than 17th century Seville; and for Cosi Fan Tutte, Sellars chose a diner on Cape Cod rather than 18th century Naples. As one of the more than six million Americans who attend live opera each year, I have experienced several updated productions, which made me reflect on the convergence or cross-over between high culture and popular culture. In 2000, I attended a production of Don Giovanni at the Estates Theatre in Prague, the very theatre where Mozart conducted the world premiere in 1787. In this production, Don Giovanni was a fashion designer known as “Don G” and drove a BMW. During the 1999-2000 season, Los Angeles Opera engaged film director Bruce Beresford to direct Verdi’s Rigoletto. Beresford updated the original setting of 16th century Mantua to 20th century Hollywood. The lead tenor, rather than being the Duke of Mantua, was a Hollywood agent known as “Duke Mantua.” In the first act, just before Marullo announces to the Duke’s guests that the jester Rigoletto has taken a mistress, he gets the news via his cell phone. Director Ian Judge set the 2004 production of Le Nozze di Figaro in the 1950s. In one of the opening productions of the 2006-07 LA opera season, Vincent Patterson also chose the 1950s for Massenet’s Manon rather than France in the 1720s. This allowed the title character to appear in the fourth act dressed as Marilyn Monroe. Excerpts from the dress rehearsal can be seen on YouTube. Most recently, I attended a production of Ariane et Barbe-Bleu at the Paris Opera. The original setting of the Maeterlinck play is in Duke Bluebeard’s castle, but the time period is unclear. However, it is doubtful that the 1907 opera based on an 1899 play was meant to be set in what appeared to be a mental institution equipped with surveillance cameras whose screens were visible to the audience. The critical and audience consensus seemed to be that the opera was a musical success but a failure as a production. James Shore summed up the audience reaction: “the production team was vociferously booed and jeered by much of the house, and the enthusiastic applause that had greeted the singers and conductor, immediately went nearly silent when they came on stage”. It seems to me that a new class-related taste has emerged; the opera genre has shot out a subdivision which I shall call “post-modern morphologies,” that may appeal to a larger pool of people. Hence, class, age, gender, and race are becoming more important factors in conceptualising opera productions today than in the past. I do not consider these productions as new adaptations because the libretto and the music are originals. What changes is the fact that both text and sound are taken to a higher dimension by adding iconographic images that stimulate people’s brains. When asked in an interview why he often changes the setting of an opera, Ian Judge commented, “I try to find the best world for the story and characters to operate in, and I think you have to find a balance between the period the author set it in, the period he conceived it in and the nature of theatre and audiences at that time, and the world we live in.” Hence, the world today is complex, interconnected, borderless and timeless because of advanced technologies, and updated opera productions play with symbols that offer multiple meanings that reflect the world we live in. It may be that television and film have influenced opera production. Character tenor Graham Clark recently observed in an interview, “Now the situation has changed enormously. Television and film have made a lot of things totally accessible which they were not before and in an entirely different perception.” Director Ian Judge believes that television and film have affected audience expectations in opera. “I think audiences who are brought up on television, which is bad acting, and movies, which is not that good acting, perhaps require more of opera than stand and deliver, and I have never really been happy with someone who just stands and sings.” Sociologist Wendy Griswold states that culture reflects social reality and the meaning of a particular cultural object (such as opera), originates “in the social structures and social patterns it reflects” (22). Screens of various technologies are embedded in our lives and normalised as extensions of our bodies. In those opera productions in which directors change the time and place of opera plots, use technology, and are less concerned with what the composer or librettist intended (which we can only guess), the iconographic images create multi valances, textuality similar to Mikhail Bakhtin’s notion of multiplicity of voices. Hence, a plurality of meanings. Plàcido Domingo, the Eli and Edyth Broad General Director of Los Angeles Opera, seeks to take advantage of the company’s proximity to the film industry. This is evidenced by his having engaged Bruce Beresford to direct Rigoletto and William Friedkin to direct Ariadne auf Naxos, Duke Bluebeard’s Castle and Gianni Schicchi. Perhaps the most daring example of Domingo’s approach was convincing Garry Marshall, creator of the television sitcom Happy Days and who directed the films Pretty Woman and The Princess Diaries, to direct Jacques Offenbach’s The Grand Duchess of Gerolstein to open the company’s 20th anniversary season. When asked how Domingo convinced him to direct an opera for the first time, Marshall responded, “he was insistent that one, people think that opera is pretty elitist, and he knew without insulting me that I was not one of the elitists; two, he said that you gotta make a funny opera; we need more comedy in the operetta and opera world.” Marshall rewrote most of the dialogue and performed it in English, but left the “songs” untouched and in the original French. He also developed numerous sight gags and added characters including a dog named Morrie and the composer Jacques Offenbach himself. Did it work? Christie Grimstad wrote, “if you want an evening filled with witty music, kaleidoscopic colors and hilariously good singing, seek out The Grand Duchess. You will not be disappointed.” The FanFaire Website commented on Domingo’s approach of using television and film directors to direct opera: You’ve got to hand it to Plàcido Domingo for having the vision to draw on Hollywood’s vast pool of directorial talent. Certainly something can be gained from the cross-fertilization that could ensue from this sort of interaction between opera and the movies, two forms of entertainment (elitist and perennially struggling for funds vs. popular and, it seems, eternally rich) that in Los Angeles have traditionally lived separate lives on opposite sides of the tracks. A wider audience, for example, never a problem for the movies, can only mean good news for the future of opera. So, did the Marshall Plan work? Purists of course will always want their operas and operettas ‘pure and unadulterated’. But with an audience that seemed to have as much fun as the stellar cast on stage, it sure did. Critic Alan Rich disagrees, calling Marshall “a representative from an alien industry taking on an artistic product, not to create something innovative and interesting, but merely to insult.” Nevertheless, the combination of Hollywood and opera seems to work. The Los Angeles Opera reported that the 2005-2006 season was its best ever: “ticket revenues from the season, which ended in June, exceeded projected figures by nearly US$900,000. Seasonal attendance at the Dorothy Chandler Pavilion stood at more than 86% of the house’s capacity, the largest percentage in the opera’s history.” Domingo continues with the Hollywood connection in the upcoming 2008-2009 season. He has reengaged William Friedkin to direct two of Puccini’s three operas titled collectively as Il Trittico. Friedkin will direct the two tragedies, Il Tabarro and Suor Angelica. Although Friedkin has already directed a production of the third opera in Il Trittico for Los Angeles, the comedy Gianni Schicchi, Domingo convinced Woody Allen to make his operatic directorial debut with this work. This can be viewed as another example of the desire to make opera and popular culture more equal. However, some, like Alan Rich, may see this attempt as merely insulting rather than interesting and innovative. With a top ticket price in Los Angeles of US$238 per seat, opera seems to continue to be elitist. Berger (2005) concurs with this idea and gives his rationale for elitism: there are rich people who support and attend the opera; it is an imported art from Europe that causes some marginalisation; opera is not associated with something being ‘moral,’ a concept engrained in American culture; it is expensive to produce and usually funded by kings, corporations, rich people; and the opera singers are rare –usually one in a million who will have the vocal quality to sing opera arias. Furthermore, Nicholas Kenyon commented in the early 1990s: “there is suspicion that audiences are now paying more and more money for their seats to see more and more money spent on stage” (Kenyon 3). Still, Garry Marshall commented that the budget for The Grand Duchess was US$2 million, while his budget for Runaway Bride was US$72 million. Kenyon warns, “Such popularity for opera may be illusory. The enjoyment of one striking aria does not guarantee the survival of an art form long regarded as over-elitist, over-recondite, and over-priced” (Kenyon 3). A recent development is the Metropolitan Opera’s decision to simulcast live opera performances from the Met stage to various cinemas around the world. These HD transmissions began with the 2006-2007 season when six performances were broadcast. In the 2007-2008 season, the schedule has expanded to eight live Saturday matinee broadcasts plus eight recorded encores broadcast the following day. According to The Los Angeles Times, “the Met’s experiment of merging film with live performance has created a new art form” (Aslup). Whether or not this is a “new art form,” it certainly makes world-class live opera available to countless persons who cannot travel to New York and pay the price for tickets, when they are available. In the US alone, more than 350 cinemas screen these live HD broadcasts from the Met. Top ticket price for these performances at the Met is US$375, while the lowest price is US$27 for seats with only a partial view. Top price for the HD transmissions in participating cinemas is US$22. This experiment with live simulcasts makes opera more affordable and may increase its popularity; combined with updated stagings, opera can engage a much larger audience and hope for even a mass consumption. Is opera moving closer and closer to popular culture? There still seems to be an aura of elitism and snobbery about opera. However, Plàcido Domingo’s attempt to join opera with Hollywood is meant to break the barriers between high and popular culture. The practice of updating opera settings is not confined to Los Angeles. As mentioned earlier, the idea can be traced to post World War II England, and is quite common in Europe. Examples include Erich Wonder’s approach to Wagner’s Ring, making Valhalla, the mythological home of the gods and typically a mountaintop, into the spaceship Valhalla, as well as my own experience with Don Giovanni in Prague and Ariane et Barbe-Bleu in Paris. Indeed, Sutcliffe maintains, “Great classics in all branches of the arts are repeatedly being repackaged for a consumerist world that is increasingly and neurotically self-obsessed” (61). Although new operas are being written and performed, most contemporary performances are of operas by Verdi, Mozart, and Puccini (www.operabase.com). This means that audiences see the same works repeated many times, but in different interpretations. Perhaps this is why Sutcliffe contends, “since the 1970s it is the actual productions that have had the novelty value grabbed by the headlines. Singing no longer predominates” (Sutcliffe 57). If then, as Sutcliffe argues, “operatic fashion through history may be a desire for novelty, new formulas displacing old” (Sutcliffe 65), then the contemporary practice of changing the original settings is simply the latest “new formula” that is replacing the old ones. If there are no new words or new music, then what remains are new methods of performance, hence the practice of changing time and place. Opera is a complex art form that has evolved over the past 400 years and continues to evolve, but will it survive? The underlining motives for directors changing the time and place of opera performances are at least three: for aesthetic/artistic purposes, financial purposes, and to reach an audience from many cultures, who speak different languages, and who have varied tastes. These three reasons are interrelated. In 1996, Sutcliffe wrote that there has been one constant in all the arguments about opera productions during the preceding two decades: “the producer’s wish to relate the works being staged to contemporary circumstances and passions.” Although that sounds like a purely aesthetic reason, making opera relevant to new, multicultural audiences and thereby increasing the bottom line seems very much a part of that aesthetic. It is as true today as it was when Sutcliffe made the observation twelve years ago (60-61). My own speculation is that opera needs to attract various audiences, and it can only do so by appealing to popular culture and engaging new forms of media and technology. Erickson concludes that the number of upper status people who are exclusively faithful to fine arts is declining; high status people consume a variety of culture while the lower status people are limited to what they like. Research in North America, Europe, and Australia, states Erickson, attest to these trends. My answer to the question can stage directors make opera and popular culture “equal” is yes, and they can do it successfully. Perhaps Stanley Sharpless summed it up best: After his Eden triumph, When the Devil played his ace, He wondered what he could do next To irk the human race, So he invented Opera, With many a fiendish grin, To mystify the lowbrows, And take the highbrows in. References The Grand Duchess. 2005. 3 Feb. 2008 < http://www.ffaire.com/Duchess/index.htm >.Aslup, Glenn. “Puccini’s La Boheme: A Live HD Broadcast from the Met.” Central City Blog Opera 7 Apr. 2008. 24 Apr. 2008 < http://www.centralcityopera.org/blog/2008/04/07/puccini%E2%80%99s- la-boheme-a-live-hd-broadcast-from-the-met/ >.Berger, William. Puccini without Excuses. New York: Vintage, 2005.Boorstin, Daniel. The Creators: A History of Heroes of the Imagination. New York: Random House, 1992.Bourdieu, Pierre. Distinction: A Social Critique of the Judgment of Taste. Cambridge: Harvard UP, 1984.Clark, Graham. “Interview with Graham Clark.” The KCSN Opera House, 88.5 FM. 11 Aug. 2006.DiMaggio, Paul. “Cultural Capital and School Success.” American Sociological Review 47 (1982): 189-201.DiMaggio, Paul. “Classification in Art.”_ American Sociological Review_ 52 (1987): 440-55.Elson, C. Louis. “Opera.” Elson’s Music Dictionary. Boston: Oliver Ditson, 1905.Erickson, H. Bonnie. “The Crisis in Culture and Inequality.” In W. Ivey and S. J. Tepper, eds. Engaging Art: The Next Great Transformation of America’s Cultural Life. New York: Routledge, 2007.Fanfaire.com. “At Its 20th Anniversary Celebration, the Los Angeles Opera Had a Ball with The Grand Duchess.” 24 Apr. 2008 < http://www.fanfaire.com/Duchess/index.htm >.Gans, J. Herbert. Popular Culture and High Culture: An Analysis and Evaluation of Taste. New York: Basic Books, 1977.Grimstad, Christie. Concerto Net.com. 2005. 12 Jan. 2008 < http://www.concertonet.com/scripts/review.php?ID_review=3091 >.Grisworld, Wendy. Cultures and Societies in a Changing World. Thousand Oaks, CA: Pine Forge Press, 1994.Grout, D. Jay. A History of Western Music. Shorter ed. New York: W.W. Norton & Company, Inc, 1964.Halle, David. “High and Low Culture.” The Blackwell Encyclopedia of Sociology. London: Blackwell, 2006.Judge, Ian. “Interview with Ian Judge.” The KCSN Opera House, 88.5 FM. 22 Mar. 2006.Harper, Douglas. Online Etymology Dictionary. 2001. 19 Nov. 2006 < http://www.etymonline.com/index.php?search=opera&searchmode=none >.Kenyon, Nicholas. “Introduction.” In A. Holden, N. Kenyon and S. Walsh, eds. The Viking Opera Guide. New York: Penguin, 1993.Lamont, Michele, and Marcel Fournier. Cultivating Differences: Symbolic Boundaries and the Making of Inequality. Chicago: U of Chicago P, 1992.Lord, M.G. “Shlemiel! Shlemozzle! And Cue the Soprano.” The New York Times 4 Sep. 2005.Los Angeles Opera. “LA Opera General Director Placido Domingo Announces Results of Record-Breaking 20th Anniversary Season.” News release. 2006.Marshall, Garry. “Interview with Garry Marshall.” The KCSN Opera House, 88.5 FM. 31 Aug. 2005.National Endowment for the Arts. 2002 Survey of Public Participation in the Arts. Research Division Report #45. 5 Feb. 2008 < http://www.nea.gov/pub/NEASurvey2004.pdf >.NCM Fanthom. “The Metropolitan Opera HD Live.” 2 Feb. 2008 < http://fathomevents.com/details.aspx?seriesid=622&gclid= CLa59NGuspECFQU6awodjiOafA >.Opera Today. James Sobre: Ariane et Barbe-Bleue and Capriccio in Paris – Name This Stage Piece If You Can. 5 Feb. 2008 < http://www.operatoday.com/content/2007/09/ariane_et_barbe_1.php >.Rich, Alan. “High Notes, and Low.” LA Weekly 15 Sep. 2005. 6 May 2008 < http://www.laweekly.com/stage/a-lot-of-night-music/high-notes-and-low/8160/ >.Sharpless, Stanley. “A Song against Opera.” In E. O. Parrott, ed. How to Be Tremendously Tuned in to Opera. New York: Penguin, 1990.Shore, James. Opera Today. 2007. 4 Feb. 2008 < http://www.operatoday.com/content/2007/09/ariane_et_barbe_1.php >.Sutcliffe, Tom. Believing in Opera. Princeton, New Jersey: Princeton UP, 1996.YouTube. “Manon Sex and the Opera.” 24 Apr. 2008 < http://www.youtube.com/watch?v=YiBQhr2Sy0k >.

IntroductionFirmly located within the discourse of visible culture as the lofty preserve of art exhibitions and museum artefacts, the noun “curate” has gradually transformed into the verb “to curate”. Williams writes that “curate” has become a fashionable code word among the aesthetically minded to describe a creative activity. Designers no longer simply sell clothes; they “curate” merchandise. Chefs no longer only make food; they also “curate” meals. Chosen for their keen eye for a particular style or a precise shade, it is their knowledge of their craft, their reputation, and their sheer ability to choose among countless objects which make the creative process a creative activity in itself. Writing from within the framework of “curate” as a creative process, this article discusses how the state banquet for Queen Elizabeth II, hosted by Irish President Mary McAleese at Dublin Castle in May 2011, was carefully curated to represent Ireland’s diplomatic, cultural, and culinary identity. The paper will focus in particular on how the menu for the banquet was created and how the banquet’s brief, “Ireland on a Plate”, was fulfilled.History and BackgroundFood has been used by nations for centuries to display wealth, cement alliances, and impress foreign visitors. Since the feasts of the Numidian kings (circa 340 BC), culinary staging and presentation has belonged to “a long, multifaceted and multicultural history of diplomatic practices” (IEHCA 5). According to the works of Baughman, Young, and Albala, food has defined the social, cultural, and political position of a nation’s leaders throughout history.In early 2011, Ross Lewis, Chef Patron of Chapter One Restaurant in Dublin, was asked by the Irish Food Board, Bord Bía, if he would be available to create a menu for a high-profile banquet (Mahon 112). The name of the guest of honour was divulged several weeks later after vetting by the protocol and security divisions of the Department of the Taoiseach (Prime Minister) and the Department of Foreign Affairs and Trade. Lewis was informed that the menu was for the state banquet to be hosted by President Mary McAleese at Dublin Castle in honour of Queen Elizabeth II’s visit to Ireland the following May.Hosting a formal banquet for a visiting head of state is a key feature in the statecraft of international and diplomatic relations. Food is the societal common denominator that links all human beings, regardless of culture (Pliner and Rozin 19). When world leaders publicly share a meal, that meal is laden with symbolism, illuminating each diner’s position “in social networks and social systems” (Sobal, Bove, and Rauschenbach 378). The public nature of the meal signifies status and symbolic kinship and that “guest and host are on par in terms of their personal or official attributes” (Morgan 149). While the field of academic scholarship on diplomatic dining might be young, there is little doubt of the value ascribed to the semiotics of diplomatic gastronomy in modern power structures (Morgan 150; De Vooght and Scholliers 12; Chapple-Sokol 162), for, as Firth explains, symbols are malleable and perfectly suited to exploitation by all parties (427).Political DiplomacyWhen Ireland gained independence in December 1921, it marked the end of eight centuries of British rule. The outbreak of “The Troubles” in 1969 in Northern Ireland upset the gradually improving environment of British–Irish relations, and it would be some time before a state visit became a possibility. Beginning with the peace process in the 1990s, the IRA ceasefire of 1994, and the Good Friday Agreement in 1998, a state visit was firmly set in motion by the visit of Irish President Mary Robinson to Buckingham Palace in 1993, followed by the unofficial visit of the Prince of Wales to Ireland in 1995, and the visit of Irish President Mary McAleese to Buckingham Palace in 1999. An official invitation to Queen Elizabeth from President Mary McAleese in March 2011 was accepted, and the visit was scheduled for mid-May of the same year.The visit was a highly performative occasion, orchestrated and ordained in great detail, displaying all the necessary protocol associated with the state visit of one head of state to another: inspection of the military, a courtesy visit to the nation’s head of state on arrival, the laying of a wreath at the nation’s war memorial, and a state banquet.These aspects of protocol between Britain and Ireland were particularly symbolic. By inspecting the military on arrival, the existence of which is a key indicator of independence, Queen Elizabeth effectively demonstrated her recognition of Ireland’s national sovereignty. On making the customary courtesy call to the head of state, the Queen was received by President McAleese at her official residence Áras an Uachtaráin (The President’s House), which had formerly been the residence of the British monarch’s representative in Ireland (Robbins 66). The state banquet was held in Dublin Castle, once the headquarters of British rule where the Viceroy, the representative of Britain’s Court of St James, had maintained court (McDowell 1).Cultural DiplomacyThe state banquet provided an exceptional showcase of Irish culture and design and generated a level of preparation previously unseen among Dublin Castle staff, who described it as “the most stage managed state event” they had ever witnessed (Mahon 129).The castle was cleaned from top to bottom, and inventories were taken of the furniture and fittings. The Waterford Crystal chandeliers were painstakingly taken down, cleaned, and reassembled; the Killybegs carpets and rugs of Irish lamb’s wool were cleaned and repaired. A special edition Newbridge Silverware pen was commissioned for Queen Elizabeth and Prince Philip to sign the newly ordered Irish leather-bound visitors’ book. A new set of state tableware was ordered for the President’s table. Irish manufacturers of household goods necessary for the guest rooms, such as towels and soaps, hand creams and body lotions, candle holders and scent diffusers, were sought. Members of Her Majesty’s staff conducted a “walk-through” several weeks in advance of the visit to ensure that the Queen’s wardrobe would not clash with the surroundings (Mahon 129–32).The promotion of Irish manufacture is a constant thread throughout history. Irish linen, writes Kane, enjoyed a reputation as far afield as the Netherlands and Italy in the 15th century, and archival documents from the Vaucluse attest to the purchase of Irish cloth in Avignon in 1432 (249–50). Support for Irish-made goods was raised in 1720 by Jonathan Swift, and by the 18th century, writes Foster, Dublin had become an important centre for luxury goods (44–51).It has been Irish government policy since the late 1940s to use Irish-manufactured goods for state entertaining, so the material culture of the banquet was distinctly Irish: Arklow Pottery plates, Newbridge Silverware cutlery, Waterford Crystal glassware, and Irish linen tablecloths. In order to decide upon the table setting for the banquet, four tables were laid in the King’s Bedroom in Dublin Castle. The Executive Chef responsible for the banquet menu, and certain key personnel, helped determine which setting would facilitate serving the food within the time schedule allowed (Mahon 128–29). The style of service would be service à la russe, so widespread in restaurants today as to seem unremarkable. Each plate is prepared in the kitchen by the chef and then served to each individual guest at table. In the mid-19th century, this style of service replaced service à la française, in which guests typically entered the dining room after the first course had been laid on the table and selected food from the choice of dishes displayed around them (Kaufman 126).The guest list was compiled by government and embassy officials on both sides and was a roll call of Irish and British life. At the President’s table, 10 guests would be served by a team of 10 staff in Dorchester livery. The remaining tables would each seat 12 guests, served by 12 liveried staff. The staff practiced for several days prior to the banquet to make sure that service would proceed smoothly within the time frame allowed. The team of waiters, each carrying a plate, would emerge from the kitchen in single file. They would then take up positions around the table, each waiter standing to the left of the guest they would serve. On receipt of a discreet signal, each plate would be laid in front of each guest at precisely the same moment, after which the waiters would then about foot and return to the kitchen in single file (Mahon 130).Post-prandial entertainment featured distinctive styles of performance and instruments associated with Irish traditional music. These included reels, hornpipes, and slipjigs, voice and harp, sean-nόs (old style) singing, and performances by established Irish artists on the fiddle, bouzouki, flute, and uilleann pipes (Office of Public Works).Culinary Diplomacy: Ireland on a PlateLewis was given the following brief: the menu had to be Irish, the main course must be beef, and the meal should represent the very best of Irish ingredients. There were no restrictions on menu design. There were no dietary requirements or specific requests from the Queen’s representatives, although Lewis was informed that shellfish is excluded de facto from Irish state banquets as a precautionary measure. The meal was to be four courses long and had to be served to 170 diners within exactly 1 hour and 10 minutes (Mahon 112). A small army of 16 chefs and 4 kitchen porters would prepare the food in the kitchen of Dublin Castle under tight security. The dishes would be served on state tableware by 40 waiters, 6 restaurant managers, a banqueting manager and a sommélier. Lewis would be at the helm of the operation as Executive Chef (Mahon 112–13).Lewis started by drawing up “a patchwork quilt” of the products he most wanted to use and built the menu around it. The choice of suppliers was based on experience but also on a supplier’s ability to deliver perfectly ripe goods in mid-May, a typically black spot in the Irish fruit and vegetable growing calendar as it sits between the end of one season and the beginning of another. Lewis consulted the Queen’s itinerary and the menus to be served so as to avoid repetitions. He had to discard his initial plan to feature lobster in the starter and rhubarb in the dessert—the former for the precautionary reasons mentioned above, and the latter because it featured on the Queen’s lunch menu on the day of the banquet (Mahon 112–13).Once the ingredients had been selected, the menu design focused on creating tastes, flavours and textures. Several draft menus were drawn up and myriad dishes were tasted and discussed in the kitchen of Lewis’s own restaurant. Various wines were paired and tasted with the different courses, the final choice being a Château Lynch-Bages 1998 red and a Château de Fieuzal 2005 white, both from French Bordeaux estates with an Irish connection (Kellaghan 3). Two months and two menu sittings later, the final menu was confirmed and signed off by state and embassy officials (Mahon 112–16).The StarterThe banquet’s starter featured organic Clare Island salmon cured in a sweet brine, laid on top of a salmon cream combining wild smoked salmon from the Burren and Cork’s Glenilen Farm crème fraîche, set over a lemon balm jelly from the Tannery Cookery School Gardens, Waterford. Garnished with horseradish cream, wild watercress, and chive flowers from Wicklow, the dish was finished with rapeseed oil from Kilkenny and a little sea salt from West Cork (Mahon 114). Main CourseA main course of Irish beef featured as the pièce de résistance of the menu. A rib of beef from Wexford’s Slaney Valley was provided by Kettyle Irish Foods in Fermanagh and served with ox cheek and tongue from Rathcoole, County Dublin. From along the eastern coastline came the ingredients for the traditional Irish dish of smoked champ: cabbage from Wicklow combined with potatoes and spring onions grown in Dublin. The new season’s broad beans and carrots were served with wild garlic leaf, which adorned the dish (Mahon 113). Cheese CourseThe cheese course was made up of Knockdrinna, a Tomme style goat’s milk cheese from Kilkenny; Milleens, a Munster style cow’s milk cheese produced in Cork; Cashel Blue, a cow’s milk blue cheese from Tipperary; and Glebe Brethan, a Comté style cheese from raw cow’s milk from Louth. Ditty’s Oatmeal Biscuits from Belfast accompanied the course.DessertLewis chose to feature Irish strawberries in the dessert. Pat Clarke guaranteed delivery of ripe strawberries on the day of the banquet. They married perfectly with cream and yoghurt from Glenilen Farm in Cork. The cream was set with Irish Carrageen moss, overlaid with strawberry jelly and sauce, and garnished with meringues made with Irish apple balsamic vinegar from Lusk in North Dublin, yoghurt mousse, and Irish soda bread tuiles made with wholemeal flour from the Mosse family mill in Kilkenny (Mahon 113).The following day, President McAleese telephoned Lewis, saying of the banquet “Ní hé go raibh sé go maith, ach go raibh sé míle uair níos fearr ná sin” (“It’s not that it was good but that it was a thousand times better”). The President observed that the menu was not only delicious but that it was “amazingly articulate in terms of the story that it told about Ireland and Irish food.” The Queen had particularly enjoyed the stuffed cabbage leaf of tongue, cheek and smoked colcannon (a traditional Irish dish of mashed potatoes with curly kale or green cabbage) and had noted the diverse selection of Irish ingredients from Irish artisans (Mahon 116). Irish CuisineWhen the topic of food is explored in Irish historiography, the focus tends to be on the consequences of the Great Famine (1845–49) which left the country “socially and emotionally scarred for well over a century” (Mac Con Iomaire and Gallagher 161). Some commentators consider the term “Irish cuisine” oxymoronic, according to Mac Con Iomaire and Maher (3). As Goldstein observes, Ireland has suffered twice—once from its food deprivation and second because these deprivations present an obstacle for the exploration of Irish foodways (xii). Writing about Italian, Irish, and Jewish migration to America, Diner states that the Irish did not have a food culture to speak of and that Irish writers “rarely included the details of food in describing daily life” (85). Mac Con Iomaire and Maher note that Diner’s methodology overlooks a centuries-long tradition of hospitality in Ireland such as that described by Simms (68) and shows an unfamiliarity with the wealth of food related sources in the Irish language, as highlighted by Mac Con Iomaire (“Exploring” 1–23).Recent scholarship on Ireland’s culinary past is unearthing a fascinating story of a much more nuanced culinary heritage than has been previously understood. This is clearly demonstrated in the research of Cullen, Cashman, Deleuze, Kellaghan, Kelly, Kennedy, Legg, Mac Con Iomaire, Mahon, O’Sullivan, Richman Kenneally, Sexton, and Stanley, Danaher, and Eogan.In 1996 Ireland was described by McKenna as having the most dynamic cuisine in any European country, a place where in the last decade “a vibrant almost unlikely style of cooking has emerged” (qtd. in Mac Con Iomaire “Jammet’s” 136). By 2014, there were nine restaurants in Dublin which had been awarded Michelin stars or Red Ms (Mac Con Iomaire “Jammet’s” 137). Ross Lewis, Chef Patron of Chapter One Restaurant, who would be chosen to create the menu for the state banquet for Queen Elizabeth II, has maintained a Michelin star since 2008 (Mac Con Iomaire, “Jammet’s” 138). Most recently the current strength of Irish gastronomy is globally apparent in Mark Moriarty’s award as San Pellegrino Young Chef 2015 (McQuillan). As Deleuze succinctly states: “Ireland has gone mad about food” (143).This article is part of a research project into Irish diplomatic dining, and the author is part of a research cluster into Ireland’s culinary heritage within the Dublin Institute of Technology. The aim of the research is to add to the growing body of scholarship on Irish gastronomic history and, ultimately, to contribute to the discourse on the existence of a national cuisine. If, as Zubaida says, “a nation’s cuisine is its court’s cuisine,” then it is time for Ireland to “research the feasts as well as the famines” (Mac Con Iomaire and Cashman 97).ConclusionThe Irish state banquet for Queen Elizabeth II in May 2011 was a highly orchestrated and formalised process. From the menu, material culture, entertainment, and level of consultation in the creative content, it is evident that the banquet was carefully curated to represent Ireland’s diplomatic, cultural, and culinary identity.The effects of the visit appear to have been felt in the years which have followed. Hennessy wrote in the Irish Times newspaper that Queen Elizabeth is privately said to regard her visit to Ireland as the most significant of the trips she has made during her 60-year reign. British Prime Minister David Cameron is noted to mention the visit before every Irish audience he encounters, and British Foreign Secretary William Hague has spoken in particular of the impact the state banquet in Dublin Castle made upon him. Hennessy points out that one of the most significant indicators of the peaceful relationship which exists between the two countries nowadays was the subsequent state visit by Irish President Michael D. Higgins to Britain in 2013. This was the first state visit to the United Kingdom by a President of Ireland and would have been unimaginable 25 years ago. The fact that the President and his wife stayed at Windsor Castle and that the attendant state banquet was held there instead of Buckingham Palace were both deemed to be marks of special favour and directly attributed to the success of Her Majesty’s 2011 visit to Ireland.As the research demonstrates, eating together unites rather than separates, gathers rather than divides, diffuses political tensions, and confirms alliances. It might be said then that the 2011 state banquet hosted by President Mary McAleese in honour of Queen Elizabeth II, curated by Ross Lewis, gives particular meaning to the axiom “to eat together is to eat in peace” (Taliano des Garets 160).AcknowledgementsSupervisors: Dr Máirtín Mac Con Iomaire (Dublin Institute of Technology) and Dr Michael Kennedy (Royal Irish Academy)Fáilte IrelandPhotos of the banquet dishes supplied and permission to reproduce them for this article kindly granted by Ross Lewis, Chef Patron, Chapter One Restaurant ‹http://www.chapteronerestaurant.com/›.Illustration ‘Ireland on a Plate’ © Jesse Campbell BrownRemerciementsThe author would like to thank the anonymous reviewers for their feedback and suggestions on an earlier draft of this article.ReferencesAlbala, Ken. The Banquet: Dining in the Great Courts of Late Renaissance Europe. 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