Books on the topic 'Loyalty management'
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Downie, Glen. Loyalty management. Hamilton, Ont: Wolsak and Wynn, 2007.
Find full textZeidler, Christian. Mobile Support in Customer Loyalty Management. Wiesbaden: Gabler, 2009. http://dx.doi.org/10.1007/978-3-8349-8301-5.
Full textRayner, Sue. Customer loyalty schemes: Effective implementation and management. London: FT Retail & Consumer, 1996.
Find full textComplaint management excellence: Creating customer loyalty through service recovery. London: Kogan Page, 2012.
Find full textSchüller, Anne M. Total-loyalty-Marketing: Mit begeisterten Kunden und loyalen Mitarbeitern zum Unternehmenserfolg. 5th ed. Wiesbaden: Gabler, 2009.
Find full textRao, Ajit. The tao of loyalty: Winning with employees. New Delhi: Response Books, 2006.
Find full textBarrera, Rick. Overpromise and overdeliver: How to design and deliver extraordinary customer experiences. New York: Portfolio, 2009.
Find full textBarrera, Rick. Overpromise and Overdeliver. New York: Penguin USA, Inc., 2009.
Find full textOverpromise and overdeliver: The secrets of unshakeable customer loyalty. New York, N.Y., U.S.A: Portfolio, 2004.
Find full textGoman, Carol Kinsey. The loyalty factor: Building trust in today's workplace. New York: MasterMedia Limited, 1991.
Find full textWhite-collar blues: Management loyalties in an age of corporate restructuring. New York, NY: BasicBooks, 1995.
Find full textAnderson, Paul V. The executive's guide to customer relationship management: Retention, loyalty, profit. 2nd ed. Houston: Doyle Pub. Co., 2000.
Find full textAnderson, Paul V. The executive's guide to customer relationship management: Retention, loyalty, profit. Houston: Doyle Pub. Co., 1999.
Find full textThe running dogs of loyalty: Honest reflections on a magical zoo. Baltimore, MD: Gateway Press, 1995.
Find full textLafleur, Martin J. Loyalty Profiling: Erfolgsdimensionen und Modellansätze eines effizienten und effektiven Customer Relationship Management. Frankfurt am Main: Lang, 2010.
Find full textGoman, Carol Kinsey. Managing for commitment: Developing loyalty in a changing workplace. Los Altos, Calif: Crisp Publications, 1991.
Find full textMarketing to win: Creating and sustaining your non-profit brand. Toronto: Civil Sector Press, 2009.
Find full textSchier, T. J. Send flowers to the living!: Rewards, contests, and incentives to build employee loyalty. Flower Mound, TX: Incentivize Solutions, 2002.
Find full textColyer, R. J. Strategy for the management of the pointscard loyalty scheme for Forte Posthouse hotels. Oxford: Oxford Brookes University, 1996.
Find full textPeck, Mark A. Integrated account management: How business-to-business marketers maximize customer loyalty and profitability. New York: AMACOM, 1997.
Find full textArthur, Middlebrooks, ed. Market leadership strategies for service companies: Creating growth, profits, and customer loyalty. Lincolnwood, Ill: NTC Business Books, 2000.
Find full textA, Pajunen Joan, ed. The butterfly customer: Capturing the loyalty of today's elusive consumer. Toronto ; New York: Wiley, 2000.
Find full textSara, N.-Marandi, ed. Managing customer value: One stage at a time. Singapore: World Scientific Pub., 2010.
Find full textSoman, Dilip. Managing customer value: One stage at a time. Singapore: World Scientific Pub., 2010.
Find full textSoman, Dilip. Managing customer value: One stage at a time. Singapore: World Scientific Pub., 2010.
Find full textOsborn-Jones, Tim. Managing talent: Exploring the new psychological contract. Henley-on-Thames: Henley Management College, 2001.
Find full textEmployee engagement: A roadmap for creating profits, optimizing performance, and increasing loyalty. San Francisco: Jossey-Bass, A Wiley Imprint, 2009.
Find full textThe power of communicaiton: Skills to build trust, inspire loyalty, and lead effectively. Upper Saddle River, N.J: FT Press, 2012.
Find full textNewcomb, James. Customer loyalty and switching: The new dynamics of retail competition. Boulder, Colo: Financial Times Energy, Inc., 2000.
Find full textJ, Murphy Kevin. Back-to-basics loyalty: How to keep employees & customers faithful to your company. Salem, NH: ELI Press, 1993.
Find full textKeller, Kevin Lane. Building customer-based brand equity: A blueprint for creating strong brands. Cambridge, Mass: Marketing Science Institute, 2001.
Find full textKeller, Kevin Lane. Building customer-based brand equity: A blueprint for creating strong brands. Cambridge, Mass: Marketing Science Institute, 2001.
Find full textStrategic customer service: Managing the customer experience to increase positive word of mouth, build loyalty, and maximize profits. New York: Amacom, 2009.
Find full textQuality, American Society for, ed. Customer satisfaction research management: A comprehensive guide to integrating customer loyalty and satisfaction metrics in the management of complex organizations. Milwaukee: ASQ Quality Press, 2004.
Find full text1942-, Shachtman Tom, ed. Straight to the top: Beyond loyalty, gamesmanship, mentors, and other corporate myths. New York, NY: Warner Books, 1990.
Find full textSchubert, Andreas von. Loyalität im Unternehmen: Nachhaltigkeit durch mitarbeiterorientierte Unternehmensführung. Frankfurt am Main: Peter Lang, 2007.
Find full textKundenzufriedenheit und Kundenloyalität: Messung, Umsetzung, Management von Erfolgsfaktoren ; mit Kundenzufriedenheit und Kundenloyalität zu wirtschaftlichem Erfolg ; ein Handbuch mit 38 Abbildungen und einem Fragebogen zur Messung von Kundenzufriedenheit und Kundenloyalität. Frankfurt am Main: Lang, 2004.
Find full textThe responsive employee: The road toward organisational citizenship in the workplace. St Leonards, NSW: Allen & Unwin, 1994.
Find full textKnox, Simon. Competing on value: Bridging the gap between brand and customer value. London: Financial Times Pitman Pub., 1998.
Find full textKoschek, Ralph-maik. Nurturing customer loyalty programmes: Towards an understanding of successful customer relationship management within the grocery retailing industry. Oxford: Oxford Brookes University, 2002.
Find full textBeyond the brand: Why engaging the right customers is essential to winning in business. Chicago: Dearborn Trade Pub., 2004.
Find full textDownie, Glen. Loyalty Management. Wolsak and Wynn Publishers Ltd., 2007.
Find full textZiliani, Cristina, and Marco Ieva. Loyalty Management. Edited by Cristina Ziliani and Marco Ieva. Routledge, 2019. http://dx.doi.org/10.4324/9780429022661.
Full textLoyalty Management. Taylor & Francis Group, 2019.
Find full textChenet, Pierre, and Jon Ivar Johansen. Beyond Loyalty (Irish Management Briefings). Oak Tree Press, 1999.
Find full textCustomer Loyalty and Brand Management. MDPI, 2019. http://dx.doi.org/10.3390/books978-3-03921-336-8.
Full textDaffy, Chris. Creating Customer Loyalty: Build Lasting Loyalty Using Customer Experience Management. Kogan Page, 2019.
Find full textLoyalty 3.0. McGraw Hill, 2013.
Find full textCreating Customer Loyalty (Management Action Guides). Nichols Publishing Company, 1993.
Find full textLinton, Ian. Building Customer Loyalty (Institute of Management). Trans-Atlantic Publications, 1993.
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