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1
Barty, Karin, and edu au jillj@deakin edu au mikewood@deakin edu au kimg@deakin. "Students' experiences of e-learning at school." Deakin University. School of Education, 2001. http://tux.lib.deakin.edu.au./adt-VDU/public/adt-VDU20040614.145900.
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The dissertation describes the experiences of senior secondary students taking an online course for the first time to further their language education. The experiences are presented from the perspective of students, of supervising teachers and the 'virtual' teacher. Issues of importance with younger learners are identified and discussed and guidelines for the conduct of online courses at school level developed. It is proposed that online courses may have a worthwhile place in school education if specific learning needs can be met using this medium.
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Schoemaker, Holmes Jacqueline. "'Doing love' online : performative gender and the urban everyday." Thesis, University of British Columbia, 2010. http://hdl.handle.net/2429/23342.
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While much has been said about the role of online dating in transforming the nature of intimate relationships and love in Canada and beyond (Bauman, 2003; Ben-Ze'ev, 2004; Brym and Lenton, 2001) there has been no systematic study of the pursuit of hetero-romantic love online as a practice of both the everyday and of gendered selfing. In January 2007, I began an eight-month investigation into the everyday practices of urban professionals online dating in Vancouver, Canada to study what role new media play in producing particular kinds of gendered selves through the pursuit of love online. By engaging with critical readings of feminist theories to explore the ways love has evolved as a theoretical concept and an enduring, increasingly technologically-mediated social practice, I forward the concept of 'doing love' as a contemporary way individuals perform gender online. I argue that the pursuit of hetero-romantic love, that is, 'doing love' online, is a contemporary gendered selfing project that is both individualized and routinized as part of a larger gendered discursive field that seeks to position heterosexuality, as tied to hetero-romantic love, as natural, necessary, and inevitable. Gendered selfing, through the pursuit of hetero-romantic love, requires coherence and approval by others and is in this sense policed. I demonstrate how this policing is apparent in the online dating practices of my participants which include filtering, fat phobia and fat authenticity, the management of inappropriate aphrodisia, and contingent constructions of properly made 'homes' as the outcome or triumph of heterosexual online dating pursuits. Gender emerges in this study as a by-product of the regulatory force of constitutive hetero-romantic love pursuits that necessitate appropriately gendered bodies and being deemed suitable for heterosexual coupling. By exploring love as a performative and orienting force that is uniquely articulated through the performance of gender online, this study enriches understandings of gendered practices of selfing, as realized through engagement with new media. It thus illustrates the enduring and persistent nature of gender as an organizing, and at times oppressive, force in our everyday lives.
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Johnson, James Henry. "Dating_MissRepresentation.Com: Black Women's Lived Love-Hate Relationship With Online Dating." OpenSIUC, 2017. https://opensiuc.lib.siu.edu/dissertations/1363.
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The increased use of online dating sites has further encouraged corporations’ attempts to capitalize on these mate-seeking trends. Match.com, eHarmony, and OkCupid are primary competitors in a growing market of individuals seeking out potential romantic partners. They offer several mainstream dating options as well as niche-dating sites. Similar to society at large where dating still occurs offline, scholars have revealed that racial hierarchies exist within various online platforms. As such, the roles of gender and ethnicity in online dating environments merit study. Specifically, the experiences of Black women who use Internet dating sites, a virtually unexplored demographic, form the basis of this dissertation. This study consisted of 16 interviews and a demographic survey, which were used to examine Black women’s online dating experiences from their perspectives to determine whether or not online dating sites are productive, love-seeking spaces. Data analysis was conducted utilizing a Google Form survey to collect demographic data and NVivo 11 qualitative software to help generate themes that guided analysis. Themes that emerged included: negative and positive perceptions from men; physical and non-physical attributes participants possessed that men found attractive; whether or not men’s perceptions impacted interview participants’ success or failure in online dating, and whether or not participants viewed their online dating experiences to be in line with those of other Black women. Participants discussed how perceptions from men online influenced their racially-gendered online dating experience.
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Falkenstein, Luisa Elena. "Because They Love You: An Analysis of the @BVG_Kampagne Twitter Feed." Thesis, Malmö universitet, Fakulteten för kultur och samhälle (KS), 2019. http://urn.kb.se/resolve?urn=urn:nbn:se:mau:diva-21513.
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In this case study, I focus on Berlin’s BVG (public transport provider), who overcame asevere online firestorm in reaction to their marketing campaign centered around the slogan “Weil wir dich lieben “ (because we love you) in January 2015. Through a content analysis of the BVG’s Twitter feed in January 2015 (during the firestorm) and January 2016 (after the firestorm), I aim to determine how crisis communication strategies were employed by the BVG and what role humor played in their communication on Twitter. My approach to this topic is very much rooted in a rhetorical/ text-based theory of both crisis communication and humor, focusing exclusively on tweets authored by the BVG and analyzing each tweet’s content regardless of its context.My results indicate that humor is employed in the majority of the BVG’s tweets both duringthe crisis and after, a practice that may have helped reduce the perceived severity of the initial cause for the online firestorm. The use of humor in direct response to the crisis is more cautious than after the crisis, showing that despite its newfound jovial image, the BVG in no way underestimated the severity of the crisis situation. Furthermore, the BVG’s Twitter communication is shown to be highly interactive and conducted in a conversational tone. This indicates that the BVG uses their Twitter account to engage with their customers in a friendly and open conversation, building stronger relationships and ultimately creating a network of support, which can be useful both for marketing purposes and as a deterrent for future communication crises.This study can be seen as a small addition to crisis communication and humor research as well as research into online marketing. For future research the framework and methodology may need to be expanded to more widely assess how humor could be employed to overcome negativity online and especially face organizational crises such as online firestorms.
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Lambert, Tania. "Young adults' experiences of romantic love relationships in virtual space." Thesis, Nelson Mandela Metropolitan University, 2017. http://hdl.handle.net/10948/7577.
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The arena for finding an intimate partner has changed significantly in the 21st century with online love relationships becoming more prevalent. Research indicates that individuals do experience meaningful online romantic love relationships and that these relationships often lead to face to face (FTF) relationships. However, limited research has been done on exploring the experiences of those who are/were involved in online romantic love relationships. Furthermore, research conducted on online love romantic relationships generally fails to investigate how people experience passion online, hereby ignoring this integral component of romantic love. The primary aim of the research study was to explore young adults’ experiences of romantic love relationships in virtual space. More specifically, the study explored how young adults experienced intimacy and passion as elements of romantic love online. The study was viewed from an interpretative paradigm and made use of a qualitative approach. The researcher conducted in-depth, semi-structured interviews with seven participants which were transcribed, and analysed using Interpretative Phenomenological Analysis (IPA). Four superordinate themes were identified, namely, Online Intimacy, Online Romance and Passion, Online Love, and Social Exchange Online. The participants experienced romantic love online and reported that these relationships were very significant, real and impacted on their psychological well-being. The study created a heuristic base that will provide impetus for this emerging field in research.
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Marsh, Maureen Margaret. "Love on the line the social dynamics involved with meeting other people using New Zealand online dating sites /." The University of Waikato, 2007. http://hdl.handle.net/10289/2326.
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The intention of this thesis is to explore whether New Zealand trends in online dating parallel those identified by overseas studies, or whether patterns are emerging that are unique to New Zealand society. The Internet Windows Messenger instant messenger service (MSN) was used to interview 32 subjects about their experiences with online dating, covering areas such as motivation for using online dating; types of relationships sought; barriers to online dating; online rapport and offline chemistry; online infidelity; and managing 'difference'. Drawing on these responses, this thesis presents findings pertaining to a diverse group of New Zealanders' attitudes towards and uses of online dating. Some of the key findings show that online rapport does not guarantee offline chemistry; that there are gender differences in attitudes towards appearance, age, and receiving sexually explicit material online; and that sexual experimentation and infidelity are being facilitated through online dating. The issue of 'difference' as it relates to online dating has been largely neglected by overseas researchers, and for this reason was extensively included in this research. Key findings relating to 'difference' show that there is a clear split between those interviewees whose 'difference' impacted positively on their online dating experience (those with sexual 'difference' falling into this category), and those whose 'difference' impacted negatively (those with physical or mental 'difference'). In addition, those interviewees with a sexual 'difference' have been able to connect with other like-minded people through online dating, contributing to the 'normalization' of previously considered deviant behaviours. Based on the research presented in this thesis, it appears that New Zealand online dating activities are consistent with overseas trends, although there are indications that some behaviour may be more specific to New Zealand society, such as gender differences in relation to bisexuality, and covert same-sex encounters involving men who are either married or who state in their profiles that they are 'straight' or heterosexual.
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Brynhildsen, Niklas, and Julian Lundberg. "Närvarande Frånvaro -En kvalitativ studie av online-gaming i samborelationer." Thesis, Örebro universitet, Institutionen för humaniora, utbildnings- och samhällsvetenskap, 2019. http://urn.kb.se/resolve?urn=urn:nbn:se:oru:diva-75508.
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Online-gaming (OG) is a fast-growing phenomenon that could have a major impact in people's life. This study analyses the impact online-gaming has on cohabitational-love relationships and outsiders of the OG world. The study is based on six qualitative interviews with couples engaged in the world of internet-usage and OG. The interviews were performed both individually and together with their partner. There are many positive effects that comes with internet and OG, but there are also plenty of negative. Central questions for this study are therefore how OG are perceived within the relationships and how the potential consequences it leads to are dealt with. The study also discusses who the problem initiator is, and how the negotiation within the relationship looks like. Previous research shows conflict as a result of too much time spent with online-gaming. The result of this study therefore aspires to add a complementary layer to what may be the cause of these conflicts. The result shows that a lack of accountability and too much time spent involved with OG creates reasons for conflict. The presented solution included mutual agreement for what is to be seen as a fair amount of time spent with OG. If the time exceeds stated agreement, it seemed to be a reason for conflict. But if not, OG would mostly be seen as something positive for both parties when it comes to their individual well-being.
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Taggart, Molly B. "“What’s Love Got to Do with It?” The Effect of Love Styles on the Motives for and Perceptions of Online Romantic Relationships." Kent State University / OhioLINK, 2011. http://rave.ohiolink.edu/etdc/view?acc_num=kent1322468283.
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Saw, Yadana Josephine. "Frodo is grea... who is that?!?: the production and consumption of an online celebrity parody." Thesis, University of Canterbury. Sociology and Anthropology, 2007. http://hdl.handle.net/10092/1745.
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My thesis analyses the phenomenon of Figwit, a non-speaking elf extra who appeared for only three-seconds in the first instalment of Peter Jackson's 2001 Lord of the Rings movie trilogy. Figwit was initially generated as an online parody by female fans of the movie and as a foil to the 'swooning, drooling girly' fandom that was being directed towards the movie's star actors. However, Figwit evolved into a bona fide, albeit minor, celebrity both on and offline as he attracted attention from worldwide media, a small speaking role in the final movie and genuine adulatory fandom as manifested in the production of Figwit merchandise.
In my thesis I argue that Figwit's creation and consequential community formation reflects a dynamic online-offline dialogic in which pre-existing offline and habitus-generated social practices and distinctions, ideal reflexive individuality and celebrity/fandom were dynamically reproduced within online technological frameworks. I also argue that online activity and interactivity is generated by users to strategically express and engage intensified reflexive individuality, affirming sociability and hyper-social distinctions.
In this regard I have also argued that these various potentials and imaginaries were significantly enabled by digital architectures and genres of online communication and interactivity. In particular, I discuss the internet's capacity for searchability, traceability, and rhetorical framing processes that facilitate continuous re-editing authorship possibilities, which are not necessarily replicable in face-to-face interactions.
Finally, I argue that reflexive online interactivity and identity expressions may transform into online and offline consequences that may be constructive, divergent or even contradictory.
The arguments put forward in this thesis are based on a multi-sited ethnography, which utilises a variety of methodologies including participant-observation, subject interviews, communications and media archiving and analysis, and it draws from a variety of sources both online and offline.
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Toohey, Raiza A. "Wired Valentines and Webs of Love: An Examination of People’s Attitudes and their Intentions to Use the Net to Form Romantic Relationships." Digital Archive @ GSU, 2007. http://digitalarchive.gsu.edu/communication_diss/11.
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This research explored college students’ attitudes toward online romantic relationships and their intentions to develop this type of relationship. Borrowing elements from both social cognitive theory and the theory of reasoned action, this study introduced a model that combined perceptions of indirect past experiences, beliefs, attitudes and social norms and associations with people’s intentions to form romantic relationships over the Internet. Under the premise that people learn through observation, this study argued that when direct experience is lacking (as was the case with this sample), other sources of indirect experiences with online romantic relationships (perceptions of significant others’ past experiences and exposure to media messages about online romantic relationships) would relate to people’s beliefs about these relationships and their perceptions of what significant others think (social norms). Based on the theory of reasoned action, it was hypothesized that people’s beliefs about online relationships would then be related to their attitudes toward such relationships. Lastly, also under the framework of reasoned action, it was hypothesized that both attitudes and social norms would predict people’s intentions to form or develop romantic relationships over the Internet. The purpose of this study was thus to examine how well predictors from social cognitive theory and the theory of reasoned action explained intentions to form online romantic relationships. A pilot study was conducted to derive beliefs and attitudes toward online romantic relationships and to test the main instrument. In the main study, 226 college students with no prior direct experience forming online romantic relationships completed a web-based self-administered questionnaire. A structural equation modeling (SEM) approach was used to assess the relative importance and the strength among the different constructs. Results indicated that the overall model fit the data well. The final model accounted for 46% of the variance in people’s intentions to form online romantic relationships. Perceptions of friends’ and family’s past experiences with online romantic relationships were significantly related to people’s beliefs about these relationships. However, only friends’ past experiences was related to social norms. Exposure to media (news stories or ads about dating sites) was not related to either beliefs or social norms. Consistent with the theory of reasoned action, beliefs were strongly correlated with attitudes about online romantic relationships, and lastly, both attitudes and social norms emerged as instrumental factors in predicting participants’ intention to develop online romantic relationships. Overall, the findings confirmed the importance of integrating indirect past experiences in understanding people’s attitudes and intentions to form romantic relationships over the Internet. The theoretical and methodological implications of these results for the study and understanding of online romantic relationships are discussed.
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Kara, Alexandra Paulina, and Emelie Olsson. "Att finna kärleken i det senmoderna samhället : En sociologisk uppsats om risker med att dejta på nätet." Thesis, Högskolan i Halmstad, Akademin för hälsa och välfärd, 2015. http://urn.kb.se/resolve?urn=urn:nbn:se:hh:diva-29015.
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Syftet med denna uppsats är att bidra med kunskap och förståelse av hur kärlek kan skapas i ett senmodernt samhälle. Aktuella studier på området menar att samhället idag är mer individualiserat än förr vilket innebär förändrade förutsättningar för att få kärleksrelationer att fungera. Moderniseringen har inneburit att vi antagit nya former av dejting vilket präglas av valfrihet för individen på samma gång som teknikens utveckling har medfört nya möjligheter att finna intimitet och tillit online. För att genomföra denna kvalitativa uppsats har vi utfört intervjuer med nätdejtare som därefter har tolkats utifrån Becks teorier kring risksamhället, Giddens teorier kring rena relationer samt Goffmans teorier kring det dramaturgiska perspektivet. Resultatet visar att nätdejtingen präglas av flera risker och faror. Nätdejtarna riskerar att bli besvikna om de går in med höga förväntningar, att hamna i otillfredsställande relationer, att bli bedragna eller lurade av andra nätdejtare. Det finns dock möjligheter att finna kärleken trots riskerna. Några strategier för att finna kärleken var att ha ett öppet sinne och inte måla upp för stora förväntningar, att bredda sitt urval av andra nätdejtare och samtidigt ägna sig åt djup kommunikation för att skapa tillit. Strategierna tenderade att minimera riskerna som följer av att dejta på nätet.The purpose of this study is to contribute with knowledge and understanding of how love can be created in the late modern society. Current studies on this topic shows that society today is more individualized than before, which means that the conditions in order to get successful love relationships has changed. We have adopted new forms of dating which are characterized by the freedom of choice for individuals. The development of technology has led to new opportunities to find intimacy and trust online as a consequence of the modernization. This qualitative thesis is based on interviews with online daters and has been interpreted on the basis of Beck's theories of the risk society, Giddens theories of pure relationship, and Goffman's theories about the dramaturgical perspective. The result shows that there are several risks and dangers with the online dating. The online daters are likely to be disappointed if they go in with too high expectations, they also risk ending up in unsatisfying relationships or being deceived or mislead online by other online daters. However there were strategies to overcome these risks and dangers to find love. Having an open mind and lower the expectations, broaden the range of online daters and simultaneously engage in deep communication to build trust, tended to minimize the risks and dangers that online daters faced when they were searching for love online.
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Goldberg, James Arthur. "Drink Me, or: How I Learned to Stop Worrying and Love the Blog." BYU ScholarsArchive, 2010. https://scholarsarchive.byu.edu/etd/2161.
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Language itself is a technology, and the advent of each major technology of language transmission (from the alphabet to the printing press to the Internet) has changed the range of speaker-audience dynamics which are the starting point for all creative writing. In this thesis, a writer, armed only with his blog archives and a smattering of John Tenniel illustrations, guides the curious reader through various issues raised by creative writing in the blog form. Topics discussed include self-presentation, the juxtaposed brevity and expansiveness of online texts, nonlinear reading, alternative models for revision, the literary possibilities of the hyperlink, speaker-audience-time relationships in online settings, the future of ephemerality, the possibility of digital street theatre, and croquet with live balls and sticks. Also discussed are: the end of the world, the Partition of India, the political ramifications of labels replacing folders, my great-aunt's death, Wynton Marsalis, Jewish Vikings, democracy in Kahanistan, Saparmurat Niyazov, Elvis Costello, Sheikh Hasina, and the virtues of walking to church. This thesis also contains several introductions, an acknowledgements page, and more chapters than I care to count. A five-dollar bill may or may not be hidden between the digital pages of this thesis.
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Winget, Megan. "User-defined classification on the online photo sharing site Flickr ... Or, How I learned to stop worrying and love the million typing monkeys." dLIST, 2006. http://hdl.handle.net/10150/105631.
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This paper addresses the concerns related to authority and control through focused exploration and description of one of the more popular social tagging sites, Flickr (http://www.flickr.com). After providing a brief background and introduction to Flickrâ s social and practical functionalities, this paper focuses on describing the siteâ s various tagging utilities and related exploration tools, addressing the tripartite concerns regarding the lack of vocabulary control, hierarchical organization, and the policies and procedures that allow for successful classification.
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Chen, Xin. "Boys' Love (Danmei) fiction on the Chinese internet : Wasabi Kun, the BL forum Young Nobleman Changpei, and the development of an online literary phenomenon." Thesis, University of British Columbia, 2017. http://hdl.handle.net/2429/62892.
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This study is a brief history of the development of danmei 耽美, or Boys’ Love (BL) fiction on mainland Chinese websites. Focusing on Gongzi Changpei 公子长佩 (Young Nobleman Changpei) – a danmei forum –and writings by the danmei author Wasabi Kun 芥末君, it conducts a case study of danmei as a literary phenomenon, encompassing factors such as industry, aesthetics, and community, including reader response.
In sketching the ecology of one type of online literature, this study draws on primary literary texts, online reader responses by so-called fu nü 腐女 (“rotten girls”), industry data, and previous scholarly studies. Appendices include a glossary of terms and two non-exhaustive tables: one details the main websites/forums where the writing, reading, discussion, and circulation of danmei fiction takes place; the other lists representative novels from 2001 to 2015.
Chapter 2 offers an introduction to the Chinese BL forum Gongzi Changpei (Young Nobleman Changpei), detailing the subgenres on offer, analyzing a selection of popular novels, and describing the forums’ operations. Chapter 3 offers a detailed analysis of the career and reception of author Wasabi Kun 芥末君, as well as of Kun’s serialized novel If You Have Been Through Winter 如你走过冬天 (2015-2016). Through analyzing Kun’s work, I show a line of development in the genre. I argue that Kun tries to avoid creating simply a hybrid combination of various genre elements or a series of utopian but improbable cute stories. Instead, Kun’s novel emphasizes romance and individual growth, refined language and emotional realism.
In tracing a broader history of the genre, I argue that danmei fiction is being influenced by Japanese and Western models at a time when Chinese women are pursuing non-traditional gender roles and becoming comfortable discussing and reading about sex. Yet after a dozen years of development, the mainstream of online writing shows that even as the novels become more entertaining, fewer focus solely on homosexual relationships. More authors are writing novels with hybrid genre elements, in which the familiar Boys’ Love tropes of sex and pleasure are becoming more or less sidelined.Arts, Faculty of
Asian Studies, Department of
Graduate
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Silva, Vergas Vit?ria Andrade da. "Qu?o romance ? minha vida amorosa! : namoro virtual e narrativas." Universidade Federal do Rio Grande do Norte, 2012. http://repositorio.ufrn.br:8080/jspui/handle/123456789/13805.
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Previous issue date: 2012-05-25Coordena??o de Aperfei?oamento de Pessoal de N?vel Superior
This research aims to acknowledge the virtual dating phenomenon. The research deals with this phenomenon in Orkut, a social networking website. Thus, it considers debates and forums that were present in a Brazilian Orkut online community called Conheci meu amor pela internet (I met my love through the Internet). As a staring point the research dealt with issues such as: what are the debates about? How can we deal with practices that question their own dating process? According to the initial hypothesis, these debates reveal different contemporary social aspects: 1) they emerge as a response to demands on behalf of a society that is rather reflexive. This reflexive element is fundamental for the constitution of the self 2) these debates work as support elements in social relations that are built upon this sphere. In this context, individuals write about themselves and constitute themselves as real individuals that acquire a sense as subjects; and 3) people discuss online dating as form reconstructing former experiences. Empirical analysis demonstrates that these forums and polls present themselves as a social phenomenon that allows a particular form of self presentation on the internet. In order for these subjects to present themselves they built their own self narratives. What is possible to acknowledge considering these narratives is that there is a predominance of the element of intrigue that is further solved and demonstrate a satisfactory result. These narrators then choose online dating situation that present happy endings and happiness that are associated to romantic ideals that are worthwhile being shown. The contents present in these narratives are dealt with by the research. Thus, this work defends the thesis that the online dating narratives are a mixture of facts and fiction once all experiences deal with romantic imaginary as well as personal dating experience. Thus, the research is an attempt to understand what goes on the forums and debates that deal with the fictionalized and dramatized daily experiences in the performances that are similar to games. This is possible due to the fact that there is use of romantic fables and concrete experiences realized by online dating
A pesquisa se prop?e a estudar o fen?meno do namoro virtual atrav?s da observa??o do Orkut, rede social on-line. Para tanto, analisa os debates travados em f?runs e enquetes de uma de suas comunidades virtuais, chamada Conheci meu amor pela internet. Como ponto de partida, colocam-se as seguintes quest?es: em que se revestem tais debates? O que subjaz ?s pr?ticas que visam interrogar os pr?prios namoros? Conforme as hip?teses iniciais, tais debates desvelam diferentes aspectos sociais contempor?neos: 1) eles emergem para responder ?s demandas de uma sociedade que toma a reflexividade como elemento fundamental para a constitui??o do eu; 2) convertem-se em suportes, na medida em que as rela??es sociais, tecidas nesses espa?os, aparecem investidas por uma escrita de si que indiv?duos lan?am m?o para se constitu?rem enquanto sujeitos de sentido; por fim, 3) discutem-se namoros virtuais com vistas a reconstruir de outra maneira aquilo que foi vivido. A an?lise emp?rica demonstra que esses f?runs e enquetes apresentam-se enquanto um fen?meno social que d? origem a uma forma particular de apresenta??o do eu na internet. No ensejo por apresentarem-se, os mesmos atores acabam por construir narrativas de si. O que se observa nessas narrativas de namoros virtuais ? a predomin?ncia de uma intriga, cujo desfecho revela-se exitoso, de resultado satisfat?rio, feliz. Os narradores elegem casos de namoros virtuais que se desenrolam sob a forma de uma felicidade amorosa associada a ideais rom?nticos como dignos de serem retratados. O teor dessas narrativas ? desses aspectos tribut?rio. Portanto, a partir dessas formula??es, defende-se neste trabalho a tese segundo a qual as narrativas de namoros virtuais s?o um misto de fato e fic??o, na medida em que s?o narrativas tecidas com empr?stimo tanto do imagin?rio rom?ntico quanto da pr?pria experi?ncia amorosa vivida nos namoros. Em resumo, esta pesquisa esfor?a-se por compreender f?runs e enquetes cujo cotidiano amoroso ? ficcionalizado e dramatizado atrav?s de jogos perform?ticos compostos pela fabula??o rom?ntica e pela experi?ncia de concretude dos namoros virtuais
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Böhme, Timo, Erhard Rahm, and Dieter Sosna. "LOTS: Online-Training an der Universität Leipzig." 2006. https://ul.qucosa.de/id/qucosa%3A32167.
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Wir stellen ein Online-Übungssytem vor, das im Rahmen des Bildungsportals Sachsen entwickelt wurde und erfolgreich im Informatikstudium der Universität Leipzig im Einsatz ist. Der Systemzugang erfolgt für Lernende und Tutoren gleichermaßen über Web-Schnittstellen. Das System eignet sich insbesondere für den vorlesungsbegleitenden Übungsbetrieb, aber auch für das Selbststudium. Für die Ausbildung im Gebiet „Datenbanken“ wird sowohl ein SQL-Trainer als auch ein XQuery-Trainer zum Erlernen und Anwenden der jeweiligen Abfragesprache integriert. Wir stellen die Konzeption und Realisierung des Systems vor und berichten über bisherige Erfahrungen und geplante Erweiterungen.
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Hung, Kuo-Tung, and 洪國棟. "Online Dating Motivations toward Love, Internet Addiction and Positive Affect." Thesis, 2015. http://ndltd.ncl.edu.tw/handle/39206468752727683319.
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碩士國立雲林科技大學
應用外語系
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This study aimed at the relationship among Online Dating Motivations toward Love, Internet Addiction and Positive Affect. The survey sample included 460 randomly selected participants in the vocational high school students from grade ten to twelve in Yunlin county. Exploratory factor analysis would identify online dating motivations toward love, Internet addiction and positive affect of the vocational high school students, which consisted of the four subscales: Online Dating Motivations Scale, Love Scale, Positive Affect Scale and Internet Addiction Scale. The survey data collected would analyze factor analysis, structural equation modeling, and partial correlations. The study used structural equation modeling (SEM) to test the proposed research model. The results showed that Online Dating Motivations significantly influenced Love, Positive Affect played a significant role to Love, and Internet Addiction showed the negative relation to Positive Affect and Online Dating Motivations. Finally, the limitation of the study and the recommendation of the study were discussed for future research.
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DOUCHOVÁ, Marcela. "Reprezentace osobnosti v prostředí hry LOTR Online prostřednictvím jazykových a mimojazykových prostředků." Master's thesis, 2017. http://www.nusl.cz/ntk/nusl-381089.
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My Bachelor's thesis aimed at a standard lexical analysis carried out by the means of Del Hymes model. The MMORPG platform of the game Lord of the Rings Online served as a linguistic data collection point. Therefore, the analysis was one of mediated communication. The presented Master's thesis directly resumes the previous one. Mediated communication is even three years later still a widely discussed topic. Its understanding is deepening and its perception is continuously being refined. Nowadays, an analytical description of a linguistic phenomenon cannot be sufficient for an up-to-date thesis. Owing to recent research and new models of enquiry a deeper insight into the text is possible as well as message and communication analysis at a strictly quantitative level. Thanks to the work of people such as Joseph B. Walther, Daantje Derks or Victor Savicky one can immerse in a research reaching far beyond the linguistic element of the communication, and therefore start to examine the alluring paralingual depths inside the communication mediated via computers. Such a depth approach opens up a lot of questions. What exactly is hidden in the text? What information can be acquired through the text which is not communicated in primary code? This thesis formulates several research questions which crystalised out of my long-lasting experience with the game and the MESSAGE produced there. These questions are supplied with lingustic evidence available to the author. The presented thesis does not aim only at providing a handbook for using a specific type of communication. The aim comprises of a depth insight into the message and of finding proofs the message exhibits such traits which reveal its author. This thesis strives to prove that the product of mediated communication is capable of completing the notion of the communicating person at least as efficiently, though by different means, as the paraverbal means in face-to-face communication.
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Li, Jian-De, and 李建德. "The Relationships between Online Dating Motivations and Love Styles of College Students." Thesis, 2015. http://ndltd.ncl.edu.tw/handle/57987450147012707852.
Full textAbstract:
碩士國立東華大學
諮商與臨床心理學系
103
The purpose of this research was to explore relationship among online dating motivations and love styles for the college students. The instruments used were Student Information Sheets, Cyber-Relationship Motives Scale, and the Scale of Taiwanese Love Styles Based on College Samples. The subjects of this study consist of 766 college students in western and eastern Taiwan. The research analyzed all the information by descriptive statistics, t-test, one-way analysis of variance, independent samples, Pearson’s product-moment correlation, and stepwise multiple regression analysis. The results were shown as follow: (1) Of all love styles, the college students’ Romantic and Expressive style is the most, and Vagrant and Strategic style is the least. (2) There was significant difference of gender on three kinds of online dating motivations. (3) There was significant difference of gender on Vagrant and Strategic style, Adherent and Sacrificing style, Pessimistic and Reserved style, and Sexual and Sensible style. (4) There was significant difference of grade on romance, one of three online dating motivations. (5) There was significant difference of grade on Marriage-Purposeful style as well as Sexual and Sensible style. (6) There was significant correlations among online dating motivations and love styles. (7) Online dating motivations could significantly predict eight kinds of love styles. Based on the above findings, suggestions to students, parents, teachers, schools and future studies are presented.
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Su, Feng-Kai, and 蘇豐凱. "Applying Classification Technique for Analyzing the Win/Lose Factors of Online Games." Thesis, 2013. http://ndltd.ncl.edu.tw/handle/35308236545634007311.
Full textAbstract:
碩士國立高雄大學
資訊管理學系碩士班
102
Accompanying with the arrival of e-age, youngsters are fascinated with online games tremendously. Via the online games "LOL", this study regarded it as the subject. It's neither the same of the factors that influencing every game-player, so the purpose of this study are collecting the factors which game players are effected with upon the game process and classifying, equally proceeding Data Mining through the analysis techniques of Bayesian Network and Decision Tree to assay whether these factors can proceed appropriately classifying with regard to the game's victory and defeat or not. Furthermore, this study utilizes factor-analysis to discover the key-factor influencing victory or defect. Through the result of this study, It's realized that these four factors, including the amount of acquaintances, the location where playing game, the type of computer and the speed of the internet, may being the factor influencing game's victory or defect.
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Huang, Pengli. "A search for fun, love, or equality : boys' love fiction and fans in China." Thesis, 2010. http://hdl.handle.net/2152/ETD-UT-2010-08-1711.
Full textAbstract:
In this research I address the phenomenon of female fans’ fascination with online boys’ love fiction in China, and the discussion centers on the questions of why these women are interested in the boys’ love theme, why they prefer boys’ love to traditional heterosexual romance, and how they define and identify with male–male relationships in the boys’ love fiction. Through focusing research on a popular Chinese online-fiction website for women (www.jjwxc.net), I use historical review, online observations, and content analysis of online boys’ love fiction to collect data on my research questions. Understanding female fans’ expectation of and attitudes towards love and romance and analyzing the content of boys’ love fiction allow for a comprehension of the interactions of gender, sexuality, identity, and culture in shaping these women’s practice and choice of boys’ love genre in China.text
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Santos, Joana Fonseca dos. "Exploring the impact of "massclusivity" campaigns on brand love through online brand communities." Master's thesis, 2018. http://hdl.handle.net/10071/18255.
Full textAbstract:
The current dissertation aims to understand the impact of the development of Massclusivity
(massive and exclusive) campaigns or product ranges on the brand love of online brand
communities. Having in mind the topic defined, this research comprises the analysis of the
meaning and perception of luxury; the marketplace associated to it – with a focus on the
fashion consumption segment -; and the impact of the trends such as digital luxury and
Massclusivity. In order to understand the dynamics of the selected market, this investigation
is based on core of relationship marketing concepts, brand love, brand communities and
consumer-brand relationship.
A netnography analysis was conducted concerning the interactions between the selected
brands - a luxury fashion brand, Gucci, and a mass market fashion brand, H&M – and the
respective online brand communities on the Social Networking Sites Facebook and Instagram,
during a specific period of time defined according to the launch of Massclusivity campaigns
by each of one these brands. The content gathering from this netnography methodology took
place on the online brand communities defined, and it allowed the compilation of a total of
336,509 interactions. Gucci community members’ interactions were analyzed considering
these brand’s publications from March 2017 to March 2018; while H&M community
members’ interactions considered these brand’s posts from July 2017 to March 2018.
This research provides valuable insights not only for luxury brands but also for the fashion
market in general, by perceiving that despite the low impact on the brand love of OBCs, the
development of massclusivity campaigns have several impacts identified: generate awareness
towards the brand, increases consumers’ engagement on SNS and promotes communities’
expansion. These consequences are directly related to the curiosity that these marketing
strategies generate towards the brands, which may be considered powerful to luxury brands
who intend to diversify their audience and become competitive among a traditional sector.Esta dissertação visa compreender o impacto do desenvolvimento de campanhas de luxo para massas no sentimento e na relação que os membros das comunidades online têm para com as respetivas marcas. Esta investigação compreende a análise do conceito e da perceção de luxo; do mercado associado ao mesmo – com foco no segmento de moda; e do impacto de tendências atuais como a digitalização e a criação de luxo para massas. Com o intuito de compreender a dinâmica do mercado selecionado, esta dissertação concentra-se em bases de marketing relacional, como a relação entre os consumidores e a marca – bem como os sentimentos associados – e ao desenvolvimento de comunidades de marca. Foi realizada uma análise netnográfica à Gucci – uma marca de moda de luxo –, e à H&M – uma marca de massas –, bem como às respetivas comunidades on-line, Facebook e Instagram, durante um período que considera o lançamento de campanhas de exclusividade para massas por parte destas marcas. A recolha de informação para esta investigação ocorreu nas comunidades online selecionadas, e permitiu a compilação de um total de 336.509 interações entre os consumidores e as marcas, sendo que as interações dos membros das comunidades online foram analisadas considerando as publicações das marcas entre os seguintes períodos: (1) Gucci – Março de 2017 a Março de 2018; (2) H&M – Julho de 2017 a Março de 2018. Este estudo identifica impactos não apenas para a aplicação na gestão de marcas de luxo, mas também para o mercado de moda em geral. Apesar dos sentimentos dos consumidores relativamente à marca não sofrerem alterações significativas, o desenvolvimento de campanhas de exclusividade para massas tem várias consequências identificadas neste estudo: gera envolvimento dos consumidores nas comunidades e promove a expansão das mesmas, especialmente devido à novidade que estas campanhas representam no mercado e à curiosidade que geram. As marcas de luxo que pretendem diversificar as suas audiências e tornarem-se competitivas num setor tradicional podem considerar estas campanhas uma hipótese com retornos positivos.
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Baker, Sunshine. "Blogging Love After Loss: How Widows Use Facework When Revealing Their New Relationships Online." Master's thesis, 2014. http://digital.library.ucf.edu/cdm/ref/collection/ETD/id/6054.
Full textAbstract:
Expressions of identity are increasingly occurring in online communication as a variety of social media have emerged. People establish and manage identities online, and experience challenges when changing their online image. Widows experience this challenge in a dramatic fashion, especially when they begin to date and reveal new relationships online. The purpose of this study was to examine the expressions of facework in the online writings of widows regarding their new romantic relationships. This illuminated the ways in which one population, young widow bloggers, deals with the challenge of online identity management. A systematic thematic analysis was conducted to describe how posts on widow blogs address the positive face needs of remarrying widows. This study discovered evidence of preventive facework, face threats and face attacks, and corrective facework used in online blogs written by widows.M.A.
Masters
Communication
Sciences
Communication; Mass Communication Track
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Cresswell, Catherine. "Female agency in action: an examination of interactions in an online 'love and relationships' discussion forum." Thesis, 2015. http://hdl.handle.net/10539/18421.
Full textAbstract:
It is submitted in partial fulfilment of the requirements for Masters in Clinical Psychology in the Faculty of Humanities, University of the Witwatersrand, Johannesburg, 2014.This project examined the discursive and interactional processes by which female participants present and discuss their romantic relationships in the ‘Love and Relationships’ MXit forum on the South African Non-Governmental Organisation, HIVSA’s, hi4LIFE mobile phonebased project. In doing so, it was possible to explore some of the norms and ‘taken-forgranted’ practices of romantic relationships that the participants describe, which offer insight into present research into adolescent experiences of gender and romantic relationships, as well as some new subjects for consideration during intervention or analysis. In particular, the participants discussed a commitment-based conception of love, and linked it to partnerfidelity, but also to his commitment of time and attention. A feelings-based conception of love was mobilised to suggest why a participant may deviate from the norm of breaking up with a partner who has been unfaithful. The question of children was contested in terms of whether they should be part of a committed relationship, or a decision that a woman should make separately from her romantic relationships. Taken together, it is suggested that because conceptions of love and having children appear not to be foreclosed normative practices as these participants debate and contest them, these could prove fertile points of intervention with young women’s choices, agency, and ultimately, empowerment. Thus this study recommends disseminating and increasing the scope of hi4LIFE and similar projects that provide platforms for the production of female agency.
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Carstens, Dennis Ryan. "The perfect storm : administrative conditions of an effective online distance learning program in the Lone Star College System." 2008. http://hdl.handle.net/2152/18062.
Full textAbstract:
This study focuses on solutions for the specific issues experienced by the distance learning program at the Lone Star College System (LSCS), a multi-college community college district located north of the Houston metro area. Utilizing practical action research methodology, the purpose of this study is to explore options for improving the LSCS distance learning program to better meet the needs of current and future distance learning students. This study combines a review of literature, local insights concerning the LSCS distance learning program, and discussions with other community college distance learning practitioners around the country for the purpose of developing an administrative proposal for the LSCS distance learning program. The study involves an exploration of the administrative and governance structure, a review of services provided to distance learning faculty and students, and an examination of quality standards for online courses and services.text
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Chen, Jin-Yu, and 陳勁宇. "Love-Disappointment Recovery and Online Communities-An Exploratory Study on the Perceptions of PTT Broken-Heart Members." Thesis, 2009. http://ndltd.ncl.edu.tw/handle/77004146967045405321.
Full textAbstract:
碩士國立暨南國際大學
資訊管理學系
97
Love traumatism is a common torment for most young people. Social tragedies were often seen resulted from untreated traumatism. Since the current younger generations spend larger amount of time on the Internet, it would be important to investigate the love traumatism recovery process within Internet communities. This research aims to investigate the perceptions of online community members on the imfluence of community interactions to the recovery effect of love traumatism. The results revealed that the major purpose to join the community is taking others’ love loss experience as references to their own. Members perceive they could obtain a sort of psychological comforts by reading other’s articles, and obtain a sense of social support from others’ responses to their article. In addition, this research found that sex and anonymity could be important factors that might affect the perception of Internet community effects.
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Yun, Mengwu. "QUEST FOR PURE LOVE AND EQUAL RELATIONSHIP: THE GENESIS AND MEANING OF CHINESE DANMEI NOVEL." 2018. https://scholarworks.umass.edu/masters_theses_2/684.
Full textAbstract:
Danmei, a genre of Chinese online fiction very popular among young Chinese females, refers to narratives of male-on-male romance. Studies of danmei, however, have been limited to the fields of Chinese language and literary studies. The genesis, development, and impact of danmei have not been systematically studied in a broader context. This thesis gives a detailed account of the emergence of Chinese danmei online fiction and its development by introducing studies of Japanese Boys Love culture, the source of danmei, and Western Slash Fiction. I also provide a case study of Beijing Gushi (Beijing Story), one of most influential Chinese danmei narratives and some other online danmei narratives in order to discuss Chinese young Chinese females’ thinking about gender equality, women’s rights, and the family. The rise and popularity of danmei fiction show that, while young Chinese females have already noticed the gender inequality in Chinese society and are eager for change, the patriarchal ideology still controls them. At the same time, danmei offers women a fantasy space to assert their subjectivity.
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Hsieh, Hsiang-Pei, and 謝享霈. "The Influence of lifestyle, love attitude and technology readiness on online dating cognition and behavior among Generation Y." Thesis, 2018. http://ndltd.ncl.edu.tw/handle/2q28ep.
Full textAbstract:
碩士國立東華大學
社會學系
106
The purpose of this study is to explore the real situation of lifestyle, love attitude, technology readiness, online dating cognition, and online dating behavior, and the factors that affect Y generations online dating behavior. The study adopts the method of questionnaire survey. There were 559 completed and effective questionnaires to be collected by snowball sampling. The analyzable data reached 94 %. Findings are as the followings. Demographics, lifestyle, love attitude, and technology readiness could influence online dating cognition and online dating behavior. Three sub-aspects under online dating cognition can positively affect the online dating behavior. The key factors for the cognition of lifestyle, love attitude, technology readiness, online dating of Y generations are “being fashionable”,“adherent and sacrificingstyle”,“ innovativeness” , and “ functional value”. Y generations’s age and the monthly leisure budge are the factors to affect the technology readiness. There was significant difference of gender on life expansionists, Sincere and Devoted style, Sexual and Sensible style, Adherent and Sacrificing style, Marriage-Purposeful style, and Innovativeness. There was significant difference of sexual orientation on love attitude. Age, Preference for foreign products, Sincere and Devoted style, Sexual and Sensible style, reliance, functional value, and emotional communication could significantly predict Y generations’ s online dating behavior.
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TSAI, HSIN-YUN, and 蔡欣芸. "A study on Audience’s Viewing Intention in Taiwan Boys’ Love Drama: Taking an Online Drama HIStory Series for Example." Thesis, 2019. http://ndltd.ncl.edu.tw/handle/m4e2vh.
Full textAbstract:
碩士國立臺灣藝術大學
廣播電視學系碩士班
107
BL (Boys’ Love) drama is a dramatic genre that depicts homosexual love between two male characters. Although Taiwan BL research has been developed about decade, since drama is a relatively new field of BL text, there has not been any academic research to study its audiences from the perspective of BL drama. Past research have found that there are always refusing to carry out RPS (Real-person-Slash) phenomena in the BL-loving circle. However, the paradox is that the Taiwanese online drama "HIStory" can get great attention in Taiwan. Therefore, in order to understand the difference between audience of Taiwan's BL drama and the BL culture audience, this study uses the focus group method to explore the views of the BL lovers and the BL drama audience on the Taiwanese BL drama. Two focus groups was conducted in this study, Through the results of the interviews were discussed and analyzed with literature discussion of this study, it is found that although BL dramas can also attract some non-bl fans, they are mainly composed of BL-loving group who have been exposed to BL works for a long time. In addition, the features of BL drama audiences are more distinct than that of BL readers of other media in the past. The reason may be that BL audiences watch BL dramas with a more entertaining mind.Besides, because there are many elements in the drama, audiences may turn their attention to the actors' personal activities because of their appearance and acting, or become fans of the directors because of director's Narrative style. In a word, the presentation of BL dramas makes the field where the BL drama audience pleasure is no longer limited to the drama itself. In addition, for long-time addicted to BL text audiences, BL drama is more like new entertainment products. But for audiences who have been exposed to the BL culture because of the BL drama, the BL drama as a guiding role makes them recognizing the concept of gender diversity. But BL dramas do not have a positive effect on everyone. For the homophobia and older ethnic groups, the current content of BL dramas will have a negative effect, making them feel more disgusted with the concept of gender diversity.
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Martins, Carina Fernanda Nogueira. "AMAR É GRÁTIS...Estudo de caso sobre representações online de relacionamentos amorosos enquanto normalização do abuso na intimidade." Master's thesis, 2018. http://hdl.handle.net/10362/51208.
Full textAbstract:
O objetivo deste estudo foi perceber como se davam os discursos sobre as transformações
em relações íntimas em representações online na contemporaneidade. Para isso, o objeto
escolhido foi o blog brasileiro Casal Sem Vergonha, que trata especificadamente sobre a
temática das relações amorosas e da sexualidade, em um viés pretensamente não moralista.
O intuito foi perceber em que ponto, e como, articulavam-se as narrativas sobre
relacionamentos amorosos com padrões substancialmente abusivos, estabelecidos conforme
conceitos de violência simbólica (Bourdieu, 1999), psicológica e micromachismos (Fiol et
al., 2007). Para essa conjuntura foi adotada uma perspectiva crítica feminista (Butler, 2017),
em que o principal foi perceber a posição conferida à mulher nessas construções, e as
violências a que estas estão sujeitas subliminarmente e diariamente. Como metodologia de
pesquisa foi utilizada a análise de conteúdo (Bardin, 2011), e a análise crítica do discurso
(Van Dijk, 2008). Ao todo, foram analisados 83 textos coletados na página, que abrangem
seis anos de publicações, desde o início do blog, até os dias atuais. Todo o material analisado
apresentou somente relatos sobre relações heteronormativas e, por isso, esse foi o escopo
adotado pelo estudo. A hipótese até então levantada era a de que ao insistir em uma narrativa
romântica e colocar o relacionamento amoroso como biografia desejável de vida, o blog
acabava por normalizar comportamentos abusivos na intimidade. O verificado foi que isso
realmente se dava nas construções narrativas, mas, principalmente, pela retórica explorada
pelo blog, de textos em formatos de dicas e/ou passo a passo, em que o intuito era ditar certas
normas e comportamentos para que as mulheres se tornassem adequadas a um
relacionamento amoroso, conforme se constitui nos dias atuais, devido às decorrências das transformações próprias da pós-modernidade. A mulher, nesses textos, é mostrada como
passível dessas mudanças e deve se colocar tanto como independente quanto como se manter
em um padrão estimado que corresponda as expectativas do homem – e nesse ponto também
se apontam problemáticas da masculinidade contemporânea. Nesse contexto, se aponta a
importância da autonomia real e total da mulher na contemporaneidade, segundo aspectos
econômicos e emocionais.The objective of this study was to observe the way the discourse about the transformations in intimate relations in online representations, in current times, were given. For this, the chosen object was the Brazilian blog Casal Sem Vergonha, which deals specifically with the themes of love relationships and sexuality, with a supposedly non-moralistic bias. The intention was to understand at what point, and how, the narratives about love relationships were articulated with substantially abusive patterns established according to concepts of symbolic and psychological violence (Bourdieu, 1999), and micromachism (Fiol et al., 2007). For this context, a critical feminist perspective (Butler, 2017) was adopted, in which the main goal was to observe the position given to women in these constructions, and the violence to which they are subject subliminally and daily. As a research methodology, content analysis (Bardin, 2011) and critical speech analysis (Van Dijk, 2008) were used. In total, 83 texts were collected on the webpage, including six years of publications, from the beginning of the blog to the present day. All the material analyzed only presented reports on heteronormative relationships, and therefore, this was the scope adopted by the study. The hypothesis raised was that by insisting on a romantic narrative and placing the love relationship as a desirable goal of life, the blog would eventually normalize abusive behaviors in intimacy. It was verified that this would really happen in narrative constructions, but mainly by the rhetoric explored by blogs in tips formats, and/or step by step, in which the goal was to dictate certain norms and behaviors for women to become adequate in a love relationship, as it is established in the present day, due to the consequences of the transformations proper to postmodernity. The woman, in these texts, is shown to be susceptible to these changes, and must be seen both as independent and as maintaining a specific standard that corresponds to the expectations of men – and in this point are also shown problematic aspects of contemporary masculinity. In this context, the importance of real and total autonomy of women in contemporary times, according to economic and emotional aspects, is pointed out.
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Policarpo, Pedro Nuno Vaz. "Exploring young artists' digital performance using online community engagement." Master's thesis, 2019. http://hdl.handle.net/10071/19144.
Full textAbstract:
New music artists have been emerging in recent years through new digital plat-forms and streaming services. These platforms allow us to build a community and interact with members who share the same tastes and ideas. Hence, new artists find success through their communities’ support and engagement. Analysing this phenomenon might be quite important for understanding music artists and how the engagement with their fans is han-dled. Accordingly, this study analysed a set of drivers such as: Involvement, Authenticity, Brand Identity, Brand Community Engagement, Co-creation and Brand Love. The results show clearly that Involvement has a significant positive effect on Brand Community En-gagement and on Co-creation, Authenticity has also a positive influence on Brand Com-munity Engagement, and, lastly, Brand Community Engagement and Co-creation have a rather significant positive impact on Brand Love. Hence, one can assume that the more involved an artist’s fan is, the higher his engagement in communities will be, as well as his aptitude to co-create, which can, subsequently, lead to very high levels of engagement or love for the brand. Music artists that are perceived as authentic by their fans may also con-tribute to high levels of engagement in their online community. At a time when the number of digital channels is increasing, in which music artists can communicate and release their music, understanding how this kind of human brands can stand out in a more and more competitive and crowded environment becomes of paramount importance.Recentemente novos artistas musicais têm vindo a emergir através de novas plata-formas digitais e serviços de streaming. Estas plataformas permitem a criação de comuni-dades e a interação entre membros que partilham os mesmos gostos e ideias. Consequen-temente, os novos artistas encontram sucesso através do apoio e engagement da sua comu-nidade. Analisar este fenómeno poderá ser bastante importante para compreender os artis-tas musicais e como estes lidam com o engagement dos seus fãs. Desta forma, este estudo analisou um conjunto de fatores como: Envolvimento; Autenticidade; Identidade da Marca; Engagement da Comunidade da Marca; Cocriação; e Amor pela Marca. Os resultados mos-tram claramente que o Envolvimento tem um efeito significativo e positivo no Engagement da Comunidade da Marca e na Cocriação, a Autenticidade também influencia positivamen-te o Engagement da Comunidade da Marca e, finalmente, o Engagement da Comunidade da Marca e a Cocriação têm um impacto bastante significativo e positivo no Amor pela Marca. Deste modo, podemos assumir que quão mais envolvido um fã de um artista for, mais elevado será o seu engagement, bem como a sua aptidão para cocriar, o que, subse-quentemente, levará a níveis elevados de engagement ou amor pela marca. Os artistas mu-sicais que são vistos como autênticos pelos seus fãs podem também contribuir para níveis elevados de engagement na sua comunidade. Numa altura em que o número de canais digi-tais está a aumentar, através dos quais os artistas musicais podem comunicar e lançar a sua música, é de primordial importância perceber como este tipo de marcas humanas se pode destacar num ambiente cada vez mais competitivo e saturado.
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Gorgus, Tatjana Michaela Constanze. "Online brand engagement : an investigation on antecedents and outcomes within the social media environment." Master's thesis, 2016. http://hdl.handle.net/10071/13562.
Full textAbstract:
Classificação JEL: M310, M390Como a gestão das interações do consumidor com a marca online torna-se cada vez mais importante, os gestores devem envolver-se com seus clientes através dos meios de comunicação social online. Ao lograr alcançar o compromisso (engagement), reconhecido como sendo valioso para a empresa, os profissionais admitem que existe uma falta de conhecimento como controlá-lo ativamente. Apesar deste interesse, a literatura sobre o compromisso da marca é escassa e a análise empírica ainda muito limitada. Assim, esta dissertação tenta contribuir para ir mais longe na investigação sobre os antecedentes e os resultados do compromisso da marca online, para poder ampliar esse conhecimento académico sobre o tema e tecer implicações para a prática de marketing. O referencial teórico deste estudo baseia-se nos conceitos de marketing de relacionamento, a lógica serviço-dominante e a teoria dos usos & gratificação. Com base na revisão da literatura, o compromisso da marca online significa como ir além da transação e é composto de três dimensões (cognitiva, afetiva, comportamental). Além disso, o documento centra-se nas páginas da marca Facebook como o objeto em estudo, devido à prevalência em curso da rede social. Após a coleta de dados quantitativos, o modelo de pesquisa conceitual e as hipóteses foram testados com uma abordagem de modelagem de mínimos quadrados parciais. Os resultados revelam que o envolvimento, a congruência do “eu” do consumidor e a marca e experiência de marca online desempenham um papel significativo como antecedentes do compromisso da marca online. Além disso, a satisfação e o amor à marca são vistos como o resultado direto e que o passa-palavra pode ser influenciado diretamente pelo amor à marca. No geral, os resultados indicam que o compromisso da marca com uma página da marca no Facebook, é iniciado principalmente pela experiência de marca online, que pode ser alcançado através de desencadear os respetivos estímulos relacionados marca.
As the management of digital consumer-brand interactions becomes more and more important, marketers rely on engaging with their customers through social media. While it is generally recognized that engaged customers are valuable for the firm, practitioners admit that there exists a lack of knowledge of how to actively manage it. Despite this interest, literature on brand engagement is scarce and empirical analyses are still limited. Thus, this dissertation attempts to further investigate on antecedents and outcomes of online brand engagement, to broaden the academic knowledge on the topic and to derive implications for marketing practice. The theoretical framework of this study is based on the concepts of relationship marketing, service-dominant logic and uses and gratification theory. The construct online brand engagement is conceptualized as going beyond the pure transaction of goods and existing of three dimensions (cognitive, affective, behavioural). Moreover, the paper focuses on Facebook brand pages as the engagement object, due to the ongoing prevalence of the social-network. After collecting quantitative data, the conceptual research model and the corresponding hypotheses, have been tested with a partial least squares modelling approach. The results reveal that involvement, self-brand congruence and online brand experience play a significant role as antecedents of online brand engagement. Furthermore, it could be seen that satisfaction and brand love act as outcomes and that word-of-mouth can be positively influenced by online brand engagement, mediated through brand love. Overall, the findings indicate that brand engagement with a Facebook brand page, is mainly initiated by online brand experience, which can be achieved through triggering the respective brand related stimuli.
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Silva, Mariana Pereira da. "Analysing consumers relationship with banking on social media: The influence of consumer-brand engagement and brand love." Master's thesis, 2019. http://hdl.handle.net/10071/19422.
Full textAbstract:
The constant use of social media networks is one of the biggest trends observed in recent years, whose popularity seems to keep growing, and always being reinvented somehow. Every person of any generation is now present on, at least, one social media network and spends a substantial part of their time interacting in online communities. And where people are, there is where brands want to be. Hence the need for companies to adapt to the digital ecosystem, ensuring their presence and maintaining the best possible practices.
Although it has been observed that the relationships between brands and consumers in social networks are favorable for both parties and bring equal benefits, there are some sectors that are unable to do it as efficiently as others. A good example of this issue is reflected in the banking sector, which is one of the most outdated in this matter.
This dissertation aims to understand the difficulties that currently exist in the interaction between consumers and banks on digital platforms, as well as the motivations that drive consumers to want to be part of their Banks Online Communities and to stay engaged in the long term. Simultaneously, the aim is to study the existence of variables such as Engagement and Brand Love in this area and their consequences for the topic.
The data was collected through a quantitative analysis, supported by an online questionnaire based on the literature of different authors regarding the previously mentioned topics. The results allow us to understand the ways in which the banking sector can adjust in order to positively influence its consumers to be present and assiduous to their digital platforms.A utilização constante das redes sociais é uma das maiores tendências observadas nos últimos anos, cuja popularidade parece não parar de crescer, existindo sempre forma de se reinventar. Qualquer pessoa, de qualquer geração, está presente em pelo menos uma rede social e passa uma parte substancial do seu tempo em comunidades online. E onde as pessoas estão, é onde as marcas querem estar. Daqui, surge a necessidade de adaptação das empresas ao ecossistema digital, garantindo a sua presença e mantendo as suas best practices. Apesar de se ter vindo a observar que as relações entre marcas e consumidores nas redes sociais são favoráveis para ambas as partes e trazem benefícios, há ramos de negócio que não conseguem fazê-lo de forma eficiente. Um destes casos consiste no setor bancário, que é um dos mais atrasados neste tema. Esta dissertação pretende compreender as dificuldades que existem atualmente na interação entre os consumidores e os Bancos nas plataformas digitais, bem como as motivações que estimulam os consumidores a querer fazer parte da Comunidade Online dos seus Bancos e a manter-se engaged no longo prazo. Simultaneamente, pretende-se estudar a existência de variáveis como o Engagement e Brand Love nesta área, bem como as suas consequências. A recolha de dados foi feita através de um estudo quantitativo, suportado por um questionário online baseado em literatura científica referente aos tópicos previamente mencionados. Os resultados permitem compreender quais os caminhos a seguir pelo setor bancário, de forma a conseguirem influenciar positivamente os seus consumidores a estarem presentes e serem assíduos nas suas comunidades online.