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Novak, Christopher Craig. "Live Versus Recorded: Exploring Television Sales Presentations." Scholar Commons, 2012. http://scholarcommons.usf.edu/etd/4186.
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This is an exploratory study that poses the questions and discussion regarding live and recorded sales presentations via television. With its rich history, it appears that live television has more types of appeal that will get the shopper buying products. However, the recorded and edited presentation played back on television has had its share to grab the shopper's attention. Research questions are presented to determine which broadcasting method is stronger by examining factors related to home shopping such as credibility, authenticity, involvement, urgency, informativeness, entertaining value, sense of real time, spontaneity and interactivity. Additional questions will look at the overall presentation, the product itself, and what the potential future of home shopping may be based upon this study. The main findings show there is a significant difference in all factors between live and recorded; however, some factors are stronger than others between live and recorded. These factors could indicate where home shopping may want to concentrate its efforts to remain a viable entity in electronic retail.
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Kubiak, Adam, and David Persson. "Roll Camera, Roll Sound, Roll the Experience! : the consumer perspective on live shopping as an experience." Thesis, Högskolan Kristianstad, Fakulteten för ekonomi, 2021. http://urn.kb.se/resolve?urn=urn:nbn:se:hkr:diva-22144.
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Live shopping is a relatively new phenomenon that combines live streaming with online shopping. Past research has explored live shopping as a functional marketing tool, used to increase sales and purchase intention. The purpose of this study was to explore consumers’ perspectives on live shopping as an experience, with the experience economy theory as a lens. Furthermore, this study utilized the four realms of an experience and five principles of design to analyze and explain the collected data. The empirical data was gathered through semi-structured interviews with respondents aged 18-27. The findings showed that consumers perceive the live shopping experience as mostly educational in conjunction with aspects of entertainment. Escapist and esthetic aspects are considered complementary and can strengthen the experience. This study contributes to an increased understanding of the live shopping experience from consumers’ perspectives. In addition, the theory of experience economy has not been previously applied to live shopping. In turn, this study has contributed to an increased use of experience economy theory in areas other than tourism and hospitality.
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Andersson, Elina, and Nicolai Pitz. "Ready, set, live! How Do European Consumers Perceive the Value of Live Video Shopping and What are Their Motivations to Engage in It? A Qualitative Study." Thesis, Umeå universitet, Företagsekonomi, 2021. http://urn.kb.se/resolve?urn=urn:nbn:se:umu:diva-185201.
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The phenomenon of Live Video Shopping (LVS) has gained increased attention in recent years. Sinceapproximately 2017, the Chinese market has brought LVSto the attention of the public. In terms of overall market share, LVS was projected to account for roughly 20% of the overalle-commerce volume in Chinauntil 2021. Despite that, within Europe LVS has not seen such rapid growth and seems to be still a neglected domain,both in practice and in academia.Most academic research on LVS has originated in China and took place in an Asian setting. From a European standpoint, these findings can onlyserve as a starting point for further researchdue to cultural differences. Sincemost extant research on the topic of LVS adopted a quantitative research design, we could clearly identify a lack of qualitative studies in a European context. Therefore, our study aims to fill this research gap by investigating European consumersperceived value of LVS and their motivations to engage in it. A qualitative research design is particularly suitable for the exploratory nature of ourresearch. For the collection of data, we conducted three synchronous online focus groups through purposive sampling of European participants. In addition to that, and as a triangulation for our data sources, Pål Burman, the CEO of the LVS provider Zellma, was interviewed. With this we were able to includedifferent perspectives on the topic. It also helped us to increase thevalidityofthemanagerial implications.Usingthematic analysis, we could identify themes that theparticipants associated with the concept of LVS. The findings suggest that the perceived value of LVS for European consumers is not indisputable. Based on the theoretical concept of perceived value,LVS has to solve the trade-off between give and get components. This means that the committed time for attending an LVS stream has to be compensated by certainbenefits, such asdiscounts, enhanced product information, exclusivity of content,or inspiration. By using the theoretical framework of Uses and Gratifications Theory (UGT), we were able to divide the motivations of European consumers to engage in LVS in three types of gratifications: hedonic, utilitarian, and social. As opposed to prior Asian research on the topic, social gratifications only played a minor role forEuropean consumers. Reasons for an interaction between the viewer and the broadcaster were primarily product-related and utilitarian by nature. Engagement for the sake of social motives could not be confirmed. Utilitarian gratifications desired byEuropean consumers were mainly connected to theobtainment of enhanced production information, leading to more informed purchase decisions. Hedonic motivations were for exampleentertainmentand inspiration. When connecting UGT to the TechnologyAcceptance Model (TAM), we have also been able to identify consumers' approachesto LVS as a new technology.Crucial here weretheperceived ease of use and perceived usefulnessof LVS.It was shown that consumers require LVS to be as easy or easier than normal e-commerce shopping is already.LVS would further be perceived as useful if it could provide the viewers with something uniquethat old technologies are not able to provide.Asa new digital phenomenon, itis expected to serve as a complement to physical and online stores. In fact, LVS might not only serve as a platform of sales, but also tocreate long-lasting relationships between a brand and its consumers with consumer engagementas a main desired outcome.
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Enamul, Hoque Mohammad. "On-line Shopping Usability and Customer Expectation : A Study on On-line Shopping Services in Bangladesh." Thesis, Högskolan i Borås, Institutionen Handels- och IT-högskolan, 2014. http://urn.kb.se/resolve?urn=urn:nbn:se:hb:diva-17651.
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E-commerce has made life simple and innovative of individuals and groups; customer expectationin online shopping is different from the physical market where he has access to see the product.The primary goal of this research is to analyze the customer expectation and usability of the onlineshopping in Bangladesh. The theoretical framework discusses in brief about the customerexpectation and effect of retention on customer satisfaction. The study on customer expectation andonline shopping usability has been done from the perspective of a firm performing online business.To understand the customer satisfaction and loyalty level of online Bangladeshi shoppers, Ipursued with the collection of quantitative data with the help of survey. This study has no limitsregarding different product categories. From marketing and strategic point of view I will point outthose factors that might affect the customers, while purchasing goods online. Price, time savingand convenience were identified as important factors which lead to certain buying behavior inonline shopping. To measure the customer satisfaction and loyalty of online shoppers inBangladesh, the survey results are calculated with the help of SPSS software. The results of thesurvey reveal that while a moderate percentage of Bangladeshis are satisfied with online shoppingonly less than half of them stay loyal to their online sellers. However, on the long run, thesecustomers will be loyal and can be retained only when online businesses constantly satisfy them byproviding detailed product information on websites, superior customer service, quality and timelydelivery of goods and importantly effective website designs. This study does not control thedifferences across product categories. The study, focus on overall online shopping experience ofBangladeshi consumers. This research contributes to the study of online shopping customersatisfaction and loyalty in Bangladesh, and identifies the factors that might, influence the customer,while doing online shopping.Program: Magisterutbildning i informatik
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Berkowicz, David, and Filip Lindgren. "Covid-19 pandemins påverkan på kundupplevelsehantering : En studie inom svensk hemelektronik." Thesis, Södertörns högskola, Företagsekonomi, 2021. http://urn.kb.se/resolve?urn=urn:nbn:se:sh:diva-45885.
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Denna studie är en undersökning om hur Covid-19 pandemin har förändrat kundupplevelsehantering för svensk hemelektronikhandel. Vidare undersöks hur svenska hemelektronikföretag och konsumenter svarat och agerat på dessa förändringar. Forskningen har använt triangulerande datainsamlingsmetoder. Kvantitativ data har samlats in genom enkätundersökningar med konsumenter. Kvalitativ data har samlats in från intervjuer med representanter på svenska hemelektronikföretag. Studien ägde rum under Covid-19 pandemin och utfördes därmed på distans med hjälp av digitala verktyg. Studiens resultat tyder på att Covid-19 pandemin lett till ett hopp på tre år i utvecklingen av handeln inom hemelektronik och därmed bidragit med en övergång från interaktion via fysiska butiker till digitala kanaler. Företag inom hemelektronik har även fokuserat mindre på hur konkurrenter agerat och mer på vad konsumenter efterfrågar. Detta har lett till utveckling av nya kanaler och helt nya sätt att interagera med kunder. De nya kanalerna integrerar mänsklig natur i dess interaktion genom video samt direkt kommunikation mellan kund och anställd. Kunder är mer nöjda med deras upplevelser hos företagen under pandemin än innan pandemin och företagen förutspås fortsätta i den utveckling pandemin bidragit till.This study investigates how the Covid-19 pandemic has changed customer experience management for the Swedish consumer electronics trade. It also examines how Swedish consumer electronics companies and consumers have responded and acted on these changes. The research has used triangulating data collection methods. Quantitative data have been collected through surveys with consumers. Qualitative data have been collected from interviews with representatives of Swedish consumer electronics companies. The study took place during the COVID-19 pandemic and was thus carried out remotely using digital tools. The results of the study indicate that the Covid-19 pandemic has led to a three-year jump in the development of trade in consumer electronics and thus contributed to a transition from interaction via physical stores to digital touchpoints. Home electronics companies have also focused less on how competitors have acted and more on what consumers demand. This has led to the development of new touchpoints and completely new ways of interacting with customers. The new touchpoints integrate human nature in its interaction through video and direct communication between customer and employee. Customers are more satisfied with their experiences with companies during the pandemic than before the pandemic and the companies are predicted to continue in the development the pandemic has contributed to.
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Yip, Vernon Christopher. "Incorporation of marketing strategy and public life within shopping center design." Thesis, Georgia Institute of Technology, 1995. http://hdl.handle.net/1853/21684.
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Lamvik, Gunnar M. "The Filipino seafarer : a life between sacrifice and shopping." Doctoral thesis, Norwegian University of Science and Technology, Department of Social Anthropology, 2002. http://urn.kb.se/resolve?urn=urn:nbn:no:ntnu:diva-1673.
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This thesis is about the seaman and his family. A returning theme in every part of this work, is how the Filipino overseas seafarer is interwoven with his family. Both in the sense that the family appear as the major motive for leaving - to improve the financial situation of the family, is the most typical migratory motive - and in the sense that close kin often play an intrinsic role as facilitators for the actual departure. Also the extensive and complex financial contribution of the seafarer towards his family, together with certain extraordinary knowledge obtained through his occupation, finds its place in how I will portray the seafarer, namely as a family based enterprise.
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Cafuta, Oskar. "The Death And Life Of Great Shopping Centres : Effect of consumerism on public urban space." Thesis, KTH, Arkitektur, 2019. http://urn.kb.se/resolve?urn=urn:nbn:se:kth:diva-254552.
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As the world is speeding towards the future that is perceived as desirable, this project looks into trends of shaping the future of consumerism. With the growth of capitalism, particularly after First Industrial Revolution,
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Alsharif, Faisal Fahhad. "Investigating the factors affecting on-line shopping adoption in Saudi Arabia." Thesis, De Montfort University, 2013. http://hdl.handle.net/2086/9025.
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The Internet has played and still plays a vital role in people's lives in recent years. One of the most important aspects of technology relating to the Internet is electronic commerce (e-commerce). Despite the tremendous growth in the number of Internet users in Saudi Arabia, adoption of on-line shopping by individuals is still in its early stages. The two main reasons that motivated the researcher to conduct this study to investigate the factors that affect individuals in Saudi Arabia to use and adopt on-line shopping are belief in the importance of on-line shopping for the economy in general and for people's lives in particular, as well as the limited studies conducted in this regard. This research adopts a quantitative methodology to answer the research question: What factors enhance the likelihood of adoption of on-line shopping in Saudi Arabia? This research adopts a Unified Theory of Acceptance and Use Technology (UTAUT). The constructs used in this model are: performance expectancy, effort expectancy, social influence, facilitating conditions, attitude toward using technology, computer self-efficacy, computer anxiety and behaviour intention. The proposed additional constructs for this study are perceived credibility (security, trust, privacy and risks), cultural background (religion and language) and prevention factors (legislation availability, delivery services, postal address and quality of Internet services). The findings from this study show that there is a statistical effect of the factors noted above on behavioural intentions to use the technology; the research hypotheses have been achieved except four hypotheses in addition to the absence of the effect of moderator's factors, such as age, gender, education and experience. The finding also proved the importance of additional factors effecting on-line shopping adoption such as saving time, price, ease, faster shopping and delivery services.
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Lima, Hommel Pinheiro. "Vivenciando o tempo livre em Shopping Center : um estudo qualitativo sobre idosos na cidade de Fortaleza." Universidade de Fortaleza, 2013. http://dspace.unifor.br/handle/tede/92613.
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Previous issue date: 2013-12-02This study aimed to investigate the reasons that lead the elderly to experience their free time in shopping mall in the city of Fortaleza. It s a qualitative research, in an exploratory and descriptive way, with theoretical basis on social representation approach, developed through the application of individual semi-structured interviews with forty elderly goers to the ONE Mall, which data were treated with the technique of discourse analysis. It was evidenced that variables such as cleaning, security, accessibility and convenience services present themselves similarly to the majority of respondents, which allowed its agglutination in a category called, in this research, structural physical aspects. The results showed that the experience of free time by elderly highlights, mainly, the need to feel safe, in a clean and airy place, whose accessibility is perceived and felt, as well as the convenience of experience multiple services in a single location. There was a certain satisfaction/pride of the participants by experiencing his spare time at the Mall, and aware that this experience backed them, among other things, maintain their lucidity and learn daily.On the other hand, the possibility to experience culture, entertainment, leisure and consumption in a same space justifies its option for the Mall as a place to experience these activities, categorized as social aspects. The experience in shopping is relaxing for many. There are reports of satisfaction with the meetings at the Mall on weekends and holidays. Experience strategies used show the satisfaction and/or happiness in a friendship, recreation, fun and/or consumption way, particularly with respect to the experience of that free time. Keywords: Elderly. Spare time. Shopping Center.Leisure.
Este estudo teve como objetivo geral investigar os motivos que levam o idoso a vivenciar seu tempo livre em Shopping Center na cidade de Fortaleza. Trata-se de pesquisa qualitativa de caráter exploratório e descritivo, com embasamento teórico na abordagem da representação social, desenvolvida mediante a aplicação de entrevistas semiestruturadas individuais com quarenta idosos frequentadores do Shopping CenterUm, cujos dados foram tratados com a técnica da análise do discurso. Evidenciou-se que variáveis como limpeza, segurança, acessibilidade e comodidade nos serviços se apresentam de modo semelhante para a maioria dos entrevistados, o que permitiu sua aglutinação em uma categoria denominada, nesta pesquisa, de aspectos físicos estruturais. Os resultados apontaram que a vivência do tempo livre pelos idosos evidencia, principalmente, a necessidade de se sentir seguro, em um local limpo e arejado, cuja acessibilidade seja percebida e sentida, bem como a comodidade de experimentar vários serviços em um único local. Verificou-se certa satisfação/orgulho dos participantes por vivenciar seu tempo livre no shopping, e consciência de que essa vivência lhes oportuniza, entre outras coisas, manter sua lucidez e aprender diariamente. Por outro lado, a possibilidade de vivenciar cultura, diversão, lazer e consumo em um mesmo espaço justifica sua opção pelo shoppingcomo local de vivência dessas atividades, categorizadas como aspectos sociais. A vivência no shopping é relaxante para muitos. Existem relatos de satisfação com os encontros no shopping aos finais de semana e feriados. As estratégias de vivência utilizadas mostram a satisfação e/ou felicidade em forma de amizade, lazer, diversão e/ou consumo, especialmente com relação à vivência desse tempo livre. Palavras-chave: Idoso. Tempo livre. Shopping Center. Lazer.
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Lim, Nena. "The effects of experience and perceptions on consumers' acceptance of on-line shopping /." [St. Lucia, Qld.], 2003. http://www.library.uq.edu.au/pdfserve.php?image=thesisabs/absthe17160.pdf.
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Evans, E. A. "Shopping and successful ageing : a new approach to promoting health and wellbeing in later life." Thesis, University of Liverpool, 2015. http://livrepository.liverpool.ac.uk/3000888/.
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Trent, Miles John Wedderburn. "An exploratory study to identify the concerns that New Zealand consumers have about business-to-consumer e-commerce." Master's thesis, Lincoln University. Commerce Division, 2007. http://theses.lincoln.ac.nz/public/adt-NZLIU20080407.122132/.
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To date much of the literature on consumers concerns about business-to-consumer (B2C) e-commerce has described findings from quantitative research. As a result, much of that literature has focused on specific previously-identified concerns (e.g., privacy of personal information, use of credit cards for on-line payment). Also, there has been little research into the concerns of New Zealand consumers, and all of it has been quantitative.
In order to gain a broader understanding, this study took a qualitative approach. Three focus groups were conducted, in order to identify consumers concerns. The concerns that were thus identified were combined with those that a review of the literature had previously identified, and were used to draw up a set of guidelines to be used in semi-structured interviews. Fifteen interviews were then conducted, in order to gain consumers views about each concern.
It seems that at a higher level, consumers concerns have shifted. The literature suggests that in the past consumers concerns about Internet shopping have focused on the fact that Internet shopping is conducted via the Internet as a result of which consumers have, for example, been concerned about the privacy of their personal information ('if I give them my e-mail address, will I get spam?')
This study suggests that now consumers concerns focus on the fact that Internet shopping is a form of shopping as a result of which they are now only prepared to use the Web sites of 'reputable companies', and they now require to be able to evaluate an item adequately before buying it. And it seems that another result of this is that consumers now expect that the 'reputable companies' whose Web sites they visit will as a matter of course - address to their satisfaction issues such as the privacy of their personal information.
While there are some types of products that consumers are prepared to buy on-line (e.g., air travel), there are many about which they are reluctant. Concerns were expressed about a wide range of potential purchases, and for a variety of reasons; also, some data was inconsistent (for example, some consumers were not prepared to buy clothes on-line, but others were). This appears to be an area in which consumer attitudes are still evolving. It is suggested that it may be helpful for further research on this matter to consider both demographic factors and the degree of consumer involvement in particular types of purchases.
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Eckert, Alex. "Antecedentes da intenção de recompra dos consumidores no contexto de compras on-line." reponame:Repositório Institucional da UCS, 2016. https://repositorio.ucs.br/handle/11338/1145.
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O surgimento da internet e sua popularização provocaram uma mudança na maneira de se realizarem operações comerciais, emergindo as compras on-line. Essas operações dependem de percepções e atitudes que fazem com que os consumidores concretizem suas compras nesse ambiente, e estejam propensos a repetir essas operações. Assim, o presente estudo teve como objetivo analisar as relações entre os construtos segurança, privacidade, qualidade das informações, confiança e propaganda boca a boca eletrônica (e-WOM) positiva como antecedentes da intenção de recompra dos consumidores no contexto de compras on-line. Para atingir este objetivo, inicialmente, foi realizada uma revisão da literatura sobre estes construtos, propondo um modelo teórico a ser testado e validado. Na sequência, foi realizada uma survey com uma amostra de 410 consumidores que já realizaram este tipo de operação (compras on-line). Os dados foram analisados estatisticamente utilizando técnicas de análise multivariadas, mais especificamente pela técnica da Modelagem de Equações Estruturais, para a explicação do fenômeno estudado. Os principais resultados indicam que a segurança, a privacidade e a qualidade das informações do site de compras on-line afeta positivamente a confiança depositada neste site, e que a confiança, por sua vez, impacta positivamente na intenção de recompra dos consumidores que realizam compras neste ambiente. Além disso, ficou evidenciado que a confiança depositada no site de compras on-line não afeta o envolvimento dos consumidores em propaganda boca a boca eletrônica positiva, e esta, por sua vez, não impacta na intenção de recompra neste site. Como implicação destes achados de pesquisa, o presente estudo contribuiu para uma melhor compreensão acerca dos fatores antecedentes da intenção de recompra dos consumidores que compram no ambiente on-line, o que pode repercutir no sucesso para as empresas que operam neste contexto.Submitted by Ana Guimarães Pereira (agpereir@ucs.br) on 2016-05-11T16:39:48Z No. of bitstreams: 1 Tese Alex Eckert.pdf: 2324892 bytes, checksum: f5aa1187e52131967760d0b3b68bb22a (MD5)
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The emergence of the internet and its popularity led to a change in the way we conduct business operations, what caused online shopping growth. These operations depend on perceptions and attitudes that make consumers materialize their purchases in this environment, and heighten their propensity to repeat these operations. Thus, this study aims to analyze the relationships between the constructs security, privacy, quality of information, trust and positive electronic word-of-mouth (e-WOM) as antecedents of repurchase intention of consumers in online shopping context. To achieve this goal, initially we performed a theoretical review in these constructs, proposing a theoretical model that has been tested and validated. Afterwards, a survey was conducted with a sample of 410 consumers who have already performed this type of operation. The data was statistically analyzed using multivariate analysis techniques, specifically the Structural Equation Modeling, which assist in the explanation of the phenomenon studied. The main results indicate that security, privacy and the quality of online shopping site information positively affects trust in that site, and that trust, in turn, positively impacts consumers intention to repurchase. Furthermore, it was found that trust in online shopping site does not affect the involvement of consumers in positive electronic word-of-mouth, and this, in turn, does not impact on the repurchase intention in that site. As implication of these findings, this study contributed to a better understanding of the determinants of consumers intention to repurchase in online environments, which can have impact on the success of companies operating their business on the Internet.
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Thombre, Avantika. "The Influence of Interactivity and Online Store Atmospherics of a 3-D Retail Store in Second Life on Consumer Purchase Intentions." Thesis, University of North Texas, 2011. https://digital.library.unt.edu/ark:/67531/metadc84289/.
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Second Life, a 3-D virtual world, has evolved as a shopping channel for both consumers and retailers. This channel of retailing offers interactive environment, allows designing atmospherics, and provides enjoyable shopping experience as compared to website stores. The purpose of the study was: (1) to identify the key features of Second Life stores and (2) to determine the relationship of the Second Life store features with consumer purchase intentions. The online survey was administered in Second Life by an external research agency, and 249 usable surveys were collected. The data were analyzed utilizing factor analysis and regression. Three key features of Second Life stores were explored in this study. These three features were: (1) interactivity via the two components of two-way communication and active control, (2) store atmospherics, and (3) shopping enjoyment. Regression analysis showed that shopping enjoyment and two-way communication (i.e., the presence of an avatar sales representative) were significant predictors of purchase intention in Second Life stores, while active control and store atmospherics did not influence purchase intentions.
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Harden, Amy J. "Examination of women's attitudes toward electronic on-line in- home shopping for apparel information search and purchase /." The Ohio State University, 1992. http://rave.ohiolink.edu/etdc/view?acc_num=osu1487779914827301.
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Bebber, Suélen. "Qualidade da informação, desconfiança, risco percebido e intenção de compra no contexto de compras on-line." reponame:Repositório Institucional da UCS, 2015. https://repositorio.ucs.br/handle/11338/1023.
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O comportamento do consumidor, frente às novas opções oferecidas pela internet e pelos canais on-line tem mudado a forma com que os consumidores agem e buscam pela melhor opção de compra. Diante disso, é necessário o entendimento dos antecedentes ou dos fatores determinantes da intenção de compra dos consumidores, o que é oportuno de ser estudado no contexto de compras on-line, visto que tal contexto está se disseminando entre os consumidores. Isto posto, a partir desta pesquisa, foi elaborado e testado um Modelo Teórico, considerando os construtos Qualidade da Informação, Desconfiança e Risco Percebido como antecedentes da Intenção de Compra, com o objetivo de analisar a relação entre estes construtos no contexto de compras on-line. Dando sequência ao estudo, foi realizada uma pesquisa quantitativa, por meio da aplicação de uma survey. Para a análise dos dados, foram utilizadas estatísticas multivariadas, incluindo a Modelagem de Equações Estruturais, para que fossem testadas e analisadas as hipóteses de pesquisa. Os resultados evidenciaram que a qualidade da informação influencia positivamente a desconfiança no site de compras on-line; a desconfiança influencia negativamente o risco percebido; a qualidade da informação influencia positivamente na intenção de compra do consumidor no site de compras on-line; e a desconfiança influencia negativamente na intenção de compra do consumidor no site de compras on-line. Dessa forma, o estudo contribui com a evolução dos conceitos empiricamente testados, no sentido de um maior entendimento individual de cada construto apresentado no Modelo Teórico, bem como da relação entre eles como determinantes da intenção de compra, indicando que se encontrem relações significativas entre a Qualidade da Informação, a Desconfiança e o Risco Percebido como determinantes da Intenção de Compra no contexto de compras on-line, que podem vir a repercutir em maior lucratividade e rentabilidade e, consequentemente, maior competitividade para varejistas on-line.Submitted by Ana Guimarães Pereira (agpereir@ucs.br) on 2015-10-02T19:13:19Z No. of bitstreams: 1 Dissertacao Suelen Bebber.pdf: 1376233 bytes, checksum: 5e1ba74e2dc1a8e10e671ab951a1eb32 (MD5)
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Fundação de Amparo à Pesquisa do Estado do Rio Grande do Sul.
Consumer behavior, facing the new options that the internet and online channels offer, has changed the way consumers act and search for the best purchase option. Therefore, the understanding of the antecedents or determinant factors of customers’ purchase intention is necessary, what is opportune to be studied in the online purchase context, since such context is disseminating among customers. Therein, from this research, a Theoretical Model has been elaborated and tested, considering the constructs Information Quality, Distrust and Perceived Risk as antecedents of Purchase Intention, aiming at analyzing the relation among these constructs in the online purchase context. Continuing the study, a quantitative research was performed, by means of the application of a survey. Multivariate statistics technics were applied for data analyses, including Structural Equation Modeling, to test and analyze the proposed research hypotheses. The results showed that information quality positively influences distrust in the website; distrust negatively influences perceived risk; information quality positively influences customer purchase intention in the website; and distrust negatively influences customer purchase intention in the website. Therefore, this study contributes with the evolution of the empirically tested concepts, in the sense of a greater individual understanding of each construct presented in the Theoretical Model, as well as the relation among them as determinants of purchase intention, indicating that meaningful relations be found between Information Quality, Distrust and Perceived Risk as determinants of Purchase Intention in the online purchase context, that may impact greater profitability and, consequently, greater competition for online retailers.
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Akcaoglu, Aksu. "The Mallification Of Urban Life In Ankara: The Case Of Ankamall." Master's thesis, METU, 2008. http://etd.lib.metu.edu.tr/upload/3/12609869/index.pdf.
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This study investigates the emergence of a shopping mall based urban life in Ankara. As the city is under the siege with the mushrooming growth of shopping malls, the urban life gains a new attribute. The economical, social, and cultural institutions and activities of the city are collected under the roof of the mall, and distinctions out of the shopping mall are formed and reproduced around the consumption activities of the mall. Based on a qualitative research which was conducted in ANKAmall, this study investigates the shopping mall experience of the different segments of population in terms of income group, age, and gender. Shopping malls present an idealized urban life in Turkey by providing individuals to articulate with Westernization, modernization, and globalization processes in their everyday lives. While the everyday life goes under transformation in the shopping malls through the juxtaposition of irrelevant spheres, they also become the center of attraction for different segments of population despite their restrictive dynamics such as socio-technological control. The subject of the mallified urban life is the consumer, while its culture rests on the intersection of modernization and globalization.
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Pearson, Ann M. "An Exploratory Examination of the Impact of Web Functionality across the Customer Service Life Cycle." OpenSIUC, 2009. https://opensiuc.lib.siu.edu/dissertations/282.
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Using the resource-based view (RBV) of the firm, this research examines how organizations integrate organizational resources with Web technology to implement Web functionalities to support the four stages of the Customer Service Life Cycle (CSLC). This research examines how combinations of Web functionalities impact the relative importance of the stages of the CSLC in determining customer satisfaction. The relative important of the stages of the CSLC varied depending on the product being considered for purchase (textbook, personal computer, and pair of jeans) and the gender of the online customer. Results of six regressions using policy capturing indicate that, overall, customers consider Web functionality support for the pre-purchase stages of the CSLC to be most important, with the requirements stage or acquisition stage consistently being first in importance. Post-purchase support showed increased importance with the purchase of a personal computer and textbook, and with male shoppers. Significant differences were limited with the retirement stage being significantly different from all the other stages in five post hoc tests, and from just the acquisition stage in the jeans test. By considering the products sold online and gender of the targeted online customer, organizations can invest their resources to build Web functionalities that incorporate values, culture, and processes to increase customer satisfaction with the Web site and influence firm performance.
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Reis, Cícero Thiago Monteiro Dantas dos. "Racionalidade e trabalho em shopping centers de Manaus, Amazonas." Universidade Federal do Amazonas, 2015. http://tede.ufam.edu.br/handle/tede/4111.
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CAPES - Coordenação de Aperfeiçoamento de Pessoal de Nível Superior
One of the places commonly used for leisure and shopping is the Shopping Mall. This store conglomerate of various sectors provides convenience to the public that attends, to find in the same environment a range of offers. In order to better understand the operation of a Shopping Mall this dissertation seeks to understand the rationality of the work of Shopping Malls vendors in the city of Manaus. Therefore, it seeks to contextualize the economic branch that work which is still conceptual indecision fruit given the range of services they offer. Describing the development of Shopping Malls in the world, in Brazil and in Manaus, so as to demonstrate how the work of is influenced by Taylorist management mechanisms and Toyotist responsible for the precariousness of their activity, as well as the store environment that determine the propriety, the way of the seller all the time working as an actor in an attempt to entice your customer to purchase supported by a facade. We conclude that this type of work takes on a temporary basis given the high level of physical and mental strain, derived from the comprehensive cargo collection, leisure time usurping these sellers. This academic study is divided into three chapters and as a theoretical basis for the study of rationality and work, classical authors of sociology of work, geography, administration, economy and other relevant areas, as Bourdieu (1977), Durkeheim (1995), Marx (2011, 2008 2002 1996 1948), Engels (2002, 1996), Weber (2004, 2001), Goffman (2009) and Friedmann and Naville (1973) are studied as well as other authors, namely: Kon (1999), Giddens (2000), Harvey (1992), Ohno (1997) Pochmann (2004), Sorj (2000) and Santos (2000, 2006)
Um dos locais comumente usados para lazer e compras é o Shopping Center. Este conglomerado de lojas de diversos setores proporciona comodidade ao público que o frequenta, no sentido de encontrar no mesmo ambiente uma gama de ofertas. A fim de entender o funcionamento do trabalho dos vendedores desse ambiente, esta dissertação procura compreender a racionalidade do trabalho dos vendedores de Shopping Centers na cidade de Manaus. Para tanto, busca contextualizar esse ramo econômico que ainda é objeto de indecisão conceitual dado a gama de serviços que oferecem. Apresentaremos o desenvolvimento dos Shopping Centers no mundo, no Brasil e em Manaus, para assim demonstrar como o trabalho dos vendedores é influenciado por mecanismos de gestão taylorista e toyotista responsáveis pela precarização de sua atividade. Avaliaremos também o ambiente da loja que, determina o decoro profissional e a maneira de agir do vendedor, que, amparado por uma fachada, trabalha como um ator na tentativa de seduzir seu cliente para a compra. Concluímos que essa forma de trabalho assume um caráter temporário dado o alto nível de desgaste físico e mental, oriundo da exaustiva carga de cobrança, usurpadora do tempo de lazer desses vendedores. O presente trabalho acadêmico está estruturado em três capítulos e tem como base teórica para o estudo da racionalidade do trabalho em Shopping Center, autores clássicos da Sociologia do Trabalho, da Geografia, da Administração, da Economia e outras áreas pertinentes, como; Bourdieu (1977), Durkheim (1995), Marx (2011, 2008, 2002, 1996, 1948), Engels (2002, 1996), Weber (2004, 2001), Goffman (2009) e Friedmann e Naville (1973), bem como outros autores, a saber: Kon (1999), Giddens (2000), Harvey (1992), Ohno (1997), Pochmann (2004), Sorj (2000) e Santos (2000, 2006).
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Cheng, Yu-Ting, and 鄭育庭. "The Study of Legal Regulation of Live-Stream Shopping." Thesis, 2019. http://ndltd.ncl.edu.tw/handle/xu2kgr.
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碩士國立中央大學
法律與政府研究所
107
"Live-Stream Shopping" is currently an emerging development consumption way. In addition to changing the consumption habits of consumers to physical store, it become a business model in which many companies have transformed themselves. It also provides an authentic experience that other online shopping platforms cannot provide, so that consumers can see the live image of the goods on-site testing, and understand the actual function of the goods. As a result of this kind of advantage, " Live-Stream Shopping " has become a popular consumption way, and it has become the craze that swept the world. However, the "Live-Stream Shopping" has many legal problems such as legal loopholes, legal application doubts, regulations are not easy to implement in practice , the law applies confusion and many legal issues. In response to this new consumption way , the government still does not have a complete legal system, and there is no competent authority to plan and oversee the the development and implementation of a comprehensive strategy for the appropriate management of the regulatory regime on "Live-Stream Shopping". How to deal with and solve various legal problems at this time has become the subject of this paper. In response to the domestic and foreign (US, EU and China) practices, the paper proposes the regulatory models and legislative proposals that can be adopted in the future for the consideration of subsequent legal control policies to construct a sound legal system.
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CHIU, KUAN-CHING, and 邱冠景. "The Factors Affecting Audience Continuous Usage Intention of Live Shopping Streaming." Thesis, 2019. http://ndltd.ncl.edu.tw/handle/e7g6s5.
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碩士國立中正大學
會計與資訊碩士在職專班
107
In recent years, the sustainable development of information technology and network bandwidth, and the popularity of 4G have led to countless brand-new information applications and the live streaming is one of them. With the live streaming flourish, many vendors have followed the trend and joined the live streaming work. All kinds of goods are sold through live streaming platforms. This type of live streaming is called the live shopping streaming. Based on the Post-Acceptance Model of IS Continuance proposed by Bhattacherjee (2001), the study adds perceived interactivity, flow experience, perceived value, and trust into the research model to explore factors affecting audience continuous usage intention of live shopping streaming. A questionnaire survey was conducted and 201 valid responses was collected for further analysis. The results are as follows. 1. Perceived interactivity positively influence perceived usefulness. 2. Confirmation positively influences the flow experience and perceived usefulness. 3. Flow experience, perceived usefulness, confirmation, and trust positively influence satisfaction. 4. Satisfaction and perceived value positively influence continuous usage intention of the live shopping streaming audience.
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Chen, Ssu-Jung, and 陳偲榕. "A Study on the Viewing Behavior for Shopping Viewers on Facebook Live Stream." Thesis, 2018. http://ndltd.ncl.edu.tw/handle/np4qyc.
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碩士國立勤益科技大學
流通管理系
106
People are getting along a lot easier than before as Internet and technology alters. The evolution of technology enhances our daily life with convenience, all because of the information that gets transferred are faster everyday. We used to purchase daily utensils, products, items, or anything that require us to pay in cash directly in person known as face to face trading, which typically happens in store. Now that the modern days has improved and uplifted, we are living more functionally as the millennial. We no longer have the restrictions of typical in person purchase behaviors. Online shopping, mailing orders, and purchases from TV channels are making us buying our needs under any circumstances despite the harsh and unpleasant weather we need to overcome. Facebook an online social media and social networking service company, are popularized in Taiwan. Influencers are starting to use Facebook pages, media platforms, and Facebook stream to sell products online. Is Facebook live stream really going to get products sold at a higher rate? Is the streaming acceptance expected? What kind of preparations and arrangements will need to be made in order to have more broadcast popularity? Unified Theory of Acceptance and Use of Technology, UTAUT, as our base model with perceived playfulness and trust factors considered throughout this research to investigate the impact of the live stream viewer had in connections to the behavior of potential purchases. By collecting 233 surveys with PLS analysis, Trust factor is considered to be the biggest relationship and affiliates as the trigger of purchase behaviors among performance expectancy, social influence, perceived playfulness and behavior intention from streamers’ reputation. This has to do with facilitating conditions acting as a bridge to the use behavior.
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Kuo, Chuan-Hang, and 郭權航. "The Repurchase Intention of Facebook Live Stream Shopping ─ An Expectation Disconfirmation Theory Perspective." Thesis, 2018. http://ndltd.ncl.edu.tw/handle/jdc88m.
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碩士國立勤益科技大學
流通管理系
106
Facebook live stream sales grew very fast this year, mainly because the community live an effective integration of network resources and rapid spread, with a variety of commodity content and sales model. Accompanied by celebrity live host, detailed introduction of products and dynamic display, consumers can more clearly understand the product information. In this study, this research is based on the expectation disconfirmation theory, effects of the following factors on consumer satisfaction, perceived critical mass and repurchase intention towards facebook live stream shopping .Its organized and analyzed the data and then construct a model that relevance of facebook live stream shopping freature. We use questionnaire survey, collect 218 samples, using PLS path analysis. We find: The result suggested interactivet are positive effective obviously for customer satisfaction. Thus effective service recovery strategy could strengthen repurchase intention.
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LIU, YI-TING, and 劉怡亭. "An Exploratory Research on the Watching Experiences and Factors of Internet Live Stream Shopping." Thesis, 2018. http://ndltd.ncl.edu.tw/handle/9g79m7.
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碩士南華大學
傳播學系
106
Due to the development of technology and the Internet, the role of consumers have switched from passively receiving TV commercials and actual sales to actively selecting, filtering, and receiving online advertising, even becoming webcast providers. Along with the popularity of the Internet, a professional person explaining the product on online live shopping programs, such kind of webcast channels and shopping experts set up for shopping have emerged. In order to understand the consumer's sense of presence and immediacy in watching online live shopping programs, this study uses questionnaires to explore how viewers are attracted by live web content, generate trust in their content, and thereby increase their willingness to purchase. A total of 250 questionnaires were distributed in this study, and the effective number of samples was 242. The study found that: （1）The platform that is mainly watched as live broadcasts for all ages is Facebook, 52% users use it as the main platform; （2）Wave Live platform is the most entertaining (m=4.75); Pikolive platform has the best credibility (m=4.87); Pikolive platform has the best interaction (m=5); Pikolive platform has the best convenience (m=4.50); （3）The main factors affecting the amount of money spent on online shopping are education (F=6.143) and daily online time (F=4.487); （4）Through the hierarchical regression analysis, the factors affecting the amount of money on monthly online shopping are education level (β=.258), work experience (β=.189), daily online time (β=.233) and entertainment (β= .198). Among these, the work experience has the highest degree of influence (β=.283), while the daily online time has the second degree of influence (β=.242), and the entertainment influence has the third degree (β=.198). Because the influence factors of the first two items cannot be controlled by platform operators, it is suggested that the operators improve their entertainment, which will increase the amount of viewers’ monthly purchase.
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Wu, Pei-Ju, and 吳佩儒. "The Impact of Community Shopping Live Webcast on Perceived Value, Satisfaction and Purchasing Intention." Thesis, 2019. http://ndltd.ncl.edu.tw/handle/8fnp8r.
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碩士輔仁大學
資訊管理學系碩士在職專班
107
With the development of technology online shopping has become an important and growing industry. In the past, consumers were able to obtain product information in physical stores or online through photos or text descriptions. With the growth of social networking websites, community shopping live-streaming has become another avenue to access products. This study analyses the immediacy, interactivity, perceived value, and satisfaction of community shopping live-streaming to explore their influence on consumer purchasing behavior. In this study, 300 valid questionnaires were collected through an online questionnaire. The research results have four points: First, immediacy positively affects perceived value. Demonstration of real product quality on the live-stream encourages positive views on the product from consumers, that improves rates of purchase. Second, interaction positively affects perceived value. Consumers want immediate replies when using social networks for shopping. When live-streaming, sellers can immediately answer consumers’questions, improving consumer satisfaction with the interaction. Third, the perceived value positively affects satisfaction. Viewer enjoyment of the broadcast and accordance of the products price and quality with expectations positively influences consumer purchase of and satisfaction with the product. Fourth, satisfaction positively affects the purchase intention. The better the experience of watching, the higher the satisfaction, and the easier it is to attract consumers to purchase goods when watching the live-stream.
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HUANG, TZU-HUA, and 黄慈樺. "The Effect of Shopping Live Streaming Types and Customer Personalities on Customer Purchase Intention." Thesis, 2019. http://ndltd.ncl.edu.tw/handle/6nw358.
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碩士國立高雄科技大學
運籌管理系
107
In recent years, the industry of live streaming has risen suddenly and grown vigorously. Audience could watch all kinds of live streaming videos easily. There are more and more online shops owners who are coming to use this marketing method on Facebook. But it is a difficult stuff to attract the different types of consumers. This study would like to explore the impact between two kinds of shopping live streaming and customer's purchase, and consumer’s personalities as a conditioning effect. This study used the experimental method. And this study designed two types of live streaming videos (auction live streaming and live try-on streaming). There are two editions of questionnaires for this study. It contains the questions of customer personalities (conformity and privacy concerns) as a conditioning effect. There are a total of 204 valid questionnaires which received on Internet. The results are as follows: (1) In the type of auction live streaming, the higher conformity tendency customers have a positive impact on customer purchase intention. (2) In the type of live try-on streaming, the higher conformity tendency customers have a positive impact on customer purchase intention. However, the influence of conformity in the type of live try-on streaming customers is weaker than the customers in the type of auction live streaming. (3) In type of try-on live streaming, higher privacy concerns tendency customers have a negative impact on customer purchase intention. (4) In the type of live try-on streaming, higher privacy concerns tendency customers have a positive impact on customer purchase intention.
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OU, HONG-JUN, and 歐宏鈞. "Research on Purchase intention of Facebook live streaming shopping – Streamer's Trust as a Mediator." Thesis, 2019. http://ndltd.ncl.edu.tw/handle/fwg6ts.
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碩士國立高雄科技大學
資訊管理系
107
In the past, the online auction / shopping platforms have brought up many popular sellers. However, with the rapid development of technologies, it is more and more difficult to attracted the enthusiasm of netizens by just using the static pictures or text descriptions, and many online sellers have turned to Facebook to look for business opportunities. Facebook's real-time interaction enhances the loyalty of netizens; moreover, as when Facebook began to provide live streaming function, many fan groups have found it easier for netizens to understand the characteristics of the products through live streaming,turning the Facebook fan groups into a business opportunity. The purpose of this research is to study the key factors in Facebook's live streaming that may affect viewers' purchase intention, and the subject of this research is mainly focused on the live streamers. We explored the relationship between the consumer influence factors , including "social presence", "familiarity", "professional ability", "familiarity" , "attraction",etc.,and the mediators of “trust”and “purchase intent” in the live streaming. A comprehensive research model was then proposed . The online questionnaire survey method was used in this study, and a total of 287 questionnaires were issued to the people who have had the live Facebook streaming shopping experience. We used the valid questionnaires to do analysis, and the results were verified by partial least squares PLS as follows. 1."Social presence" has a negative impact on the live streaming "trust". 2."Interaction" has a positive impact on the live streaming "trust". 3."Professional ability" has a positive impact on the live streaming "trust". 4."Familiarity" has a positive impact on the live streaming "trust." 5."Attractiveness" has a negative impact on the live streaming "trust". 6.The live streaming “trust” has a positive impact on “purchase intention”. According to the research results above, these can provide the streamers as a live streaming mode reference, as well as modifying their sales strategy when understanding the influencing factors.
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HUANG, MING-YI, and 黃銘儀. "A Study on the Factors Affecting the Continuous Usage Intention of Live Apparel Shopping Steaming." Thesis, 2019. http://ndltd.ncl.edu.tw/cgi-bin/gs32/gsweb.cgi/login?o=dnclcdr&s=id=%22107CCU0130C004%22.&searchmode=basic.
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碩士國立中正大學
會計與法律數位學習碩士在職專班
107
The rapid development of the Internet and the popularity of mobile networks and smart devices had led to the rise of a live streaming industry. Live streaming is very interactive and entertaining and is an effective sales channel. Based on the Post-Acceptance Model of IS Continuance proposed by Bhattacherjee (2001), the study adds service quality, brand image, and perceived interactivity, into the research model to explore factors affecting audience continuous usage intention of live apparel shopping streaming. A questionnaire survey was conducted and 193 valid responses was collected for further analysis. The results are as follows: 1.Confirmation positively affects perceived usefulness and satisfaction. 2.Service quality, brand image, and interactivity positively affect satisfaction. 3.Service quality positively affects perceived usefulness. 4.Brand image, perceived usefulness, and satisfaction positively affect intention.
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Chao, Wen-Chun, and 趙文君. "The study of platformization strategy for community live shopping industry- A case study of A company." Thesis, 2018. http://ndltd.ncl.edu.tw/handle/9mppdy.
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Huang, He-Syuan, and 黃荷軒. "Exploring the Relationship Marketing of Live-Streaming Shopping based on Social Presence Theory and Commitment-Trust Theory." Thesis, 2019. http://ndltd.ncl.edu.tw/handle/39z464.
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碩士中原大學
資訊管理研究所
107
Nowadays, the technology is more and more developed, and people''s shopping patterns are changing more and more. From the physical storefront at the beginning to the e-commerce on the Internet, it is now a live webcast that can interact directly with sellers through the Internet. However, this non-physical storefront shopping still has some distrust of the seller. Therefore, this study hopes to explore whether the customer will use the network by discussing the characteristics of the live broadcast technology and combining the trust commitment theory. The way of live broadcasting, improve the trust of the seller and establish a good relationship, thereby increasing the purchase intention. This study uses the survey method, in the online live shopping mode, there have been readers who have experienced the experience of webcasting, and the feelings and feelings of trust to the webcast sellers. The research subjects are those who have had experience in viewing or purchasing. They designed questionnaires for various factors and used PLS and SPSS statistical software as analysis tools to analyze sample data, measure model analysis and structural model analysis. Finally, analyze As a result, the relationship benefits and relationship termination costs did not significantly affect the commitment; the influence of others'' opinions did not significantly affect trust, while other research hypotheses were significantly supported.
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Wang, Da-Wei, and 王大瑋. "Exploring the Behavioral Intentions of Consumers toward Using Online Shopping Platforms - Taking Facebook Live Stream as an Example." Thesis, 2018. http://ndltd.ncl.edu.tw/handle/4h6cg3.
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碩士國立虎尾科技大學
資訊管理系碩士班
106
In today's era of rapid network development, live stream has become the mainstream. Facebook provides the user live stream feature, and many sellers turn the live stream into a sales platform. Data shows that more and more users tend to make their consumption on facebook online shopping platform. Although it creates a huge business opportunity, it also causes some problems. Based on the theory of technology acceptance model and planned behavior, research framework is proposed to discuss the online shopping platform quality, perceived usefulness, perceived ease of use, subjective norm, perceived behavioral control, perceived risk and the behavioral intention by the facebook online shopping platform users. This study used questionnaires to collect and analyze samples. A total of 255 valid questionnaires were recovered. The conclusion of this study will be provided to the vendors and subsequent researchers for future reference. 1.Perceived risk has a negative influence on the behavioral intention toward using online shopping platforms. 2.With respect to different gender, there exist significant differences towards facebook online shopping platform in the subjective norm. 3.With respect to different age, there exist significant differences towards facebook online shopping platform in the platform quality, perceived usefulness, subjective norm, perceived behavioral control, perceived risk and the behavioral intention. 4.With respect to different educational background, there exist significant differences towards facebook online shopping platform in the perceived usefulness, subjective norm, perceived behavioral control and the behavioral intention. 5.With respect to different income, there exist significant differences towards facebook online shopping platform in the perceived usefulness, subjective norm, perceived risk and the behavioral intention. 6.For a live shopping platform, platform quality shows most significant positive influence on perceived usefulness.
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LEE, CHIA-CHEN, and 李佳臻. "A Study on the Impact of Facebook Live Service Quality on Consumer's Online Shopping Involvement, Satisfaction, and Purchase Intention." Thesis, 2018. http://ndltd.ncl.edu.tw/handle/hh8c3t.
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碩士世新大學
資訊管理學研究所(含碩專班)
107
With the booming of Live-stream industry in 2015 and the various products of Live-stream application, the research was aimed at the discussion on the function of Facebook Live-stream, whether it could satisfy consumers’ satisfaction and purchasing intention by the interactive and instant features. The research applied questionnaires survey as research method. The research period was form April 27 to May 27, 2018, and the result was 451 valid surveys with 87% effective recovery rate. The research conclusions were as the following:The involvement of Facebook consumer has a significant effect on consumer satisfaction. The service quality regarding Facebook consumer has a significant effect on Consumer Satisfaction. The consumer satisfaction of Facebook consumer has a significant effect on purchasing intention. The research has provided relevant suggestions, such as to effectively encourage the interaction between Live-stream host and the consumer, to maintain friendly relation and interaction with regular viewers, no need for the long period Live-stream which may be counterproductive, to produce different contents regarding different consumer demography, and to provide easy and clear product manual for the consumer in order to increase involvement.
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CHEN, YUN-YI, and 陳韻伊. "The impact of internet word-of-mouth, consumer's involvement and perceived risk on purchasing intention of online live shopping." Thesis, 2019. http://ndltd.ncl.edu.tw/handle/hbvvf2.
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碩士國立高雄師範大學
事業經營學系
107
With the rising of live stream in recent years, through live streams’ timeliness and interactivity, making online shopping and social media operators easier to increase the participation of consumers, and then to achieve the effect of publicity. Sellers are able to demonstrate products by themselves and answer questions of consumers timely through live stream. Operators can understand reaction of consumers, and also reduce both sides seating time. Not only stimulate consumption, but also bring a brand new shopping experience for consumers. Sellers utilize video to interactive selling products; however, it also increasing risk of consumption. Because of too many fraud, consumers’ purchase intention become lower. Therefore, how to reduce the risk of purchasing on live stream, and how to clear consumers’ doubt of platform selection is turn into an important subject for operators to develop shopping on live stream. This research will probe into the influence among internet word-of-mouth, consumer's involvement, perceived risk on purchase intention of online streaming shopping on the basis of literature review. Analyze results of this paper including gives out online questionnaires, and counts valid questionnaires. Reliability of internet word of mouth has remarkable negative impact to perceived risk on purchase intention from this research. In addition, performance risk and physical risk also have significant negative influence on purchase intention. In the end, performance risk has a partial mediating effect between internet word of mouth reliability and purchase intention. Hence, it is suggested that operators who want to develop live shopping can improve the internet word of mouth reliability of the platform and accumulate the reputation of the platform to provide potential consumers with browsing through the way of purchasing experience and sharing message board with questions. However, more detailed product information disclosure and transparency can also effectively reduce the performance risks and physical risks that consumers may face in the shopping environment.
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Wu, Ying-Hsuan, and 吳瑩暄. "The Study of the Influence of Customer Value on Customer Satisfaction and Customer Loyalty focus on Online Shopping Platforms -Live." Thesis, 2019. http://ndltd.ncl.edu.tw/handle/88ta39.
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碩士遠東科技大學
休閒運動管理碩士學位學程
107
With the advanced IT and popularity of the Internet, online shopping platform will dominate the shopping activity in the future. In this study, we will discuss the way how online streaming sale attracts consumers and analyze the key successful factors of Facebook online streaming marketing. Besides, we hope to find the related patterns of marketing management for future sales to increase the sales. In this study, the target respondents are people who used to shop via online streaming sale. We do the data collection and analysis by using the dimensions of customer value, customer satisfaction, and customer loyalty. We deliver 400 questionnaires, and collect 400 questionnaires. There are 397 effective questionnaires and 3 invalid questionnaires, recovery ratio of questionnaire is 99.25%. With this data, we use the SPSS software to get descriptive statistics, Pearson correlation, and regression analysis to verify hypothesis. We discover that, by the demographic variable of customers with different "age", the customer value has significant difference; both the demographic variables of "age" and "occupation" lead that the customer satisfaction has significant difference. Besides, considering different "age", "average interval for online shopping", and "average daily time for surfing online shopping website", and "average monthly expense on shopping", the customer loyalty also has significant difference. Consequently, the customer value has significant and positive influence on the customer satisfaction; the customer value has significant and positive influence on the customer loyalty, and the customer satisfaction has significant and positive influence on the customer loyalty.
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Qiu, Lingyun. "How to provide "live help" : the effects of text-to-speech voice and 3D avatar on perception of presence in electronic shopping." Thesis, 2002. http://hdl.handle.net/2429/14044.
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With the prevalence of online shopping, companies began to provide real-time communications on their websites to facilitate human-to-human interactions between sales representative and online customers. This study investigates the interface design of such "Live Help" functions. More specifically, it attempts to understand whether the implementation of Text-To-Speech (TTS) voice and 3D avatar in the user interface of "Live Help" affects user's views of the interaction, the service staff, and the website. A laboratory experiment was designed and conducted to empirically test the hypotheses that TTS voice and avatar will have significant effects on user's perception of presence, flow, and trust. A 3 by 2 full factorial design (with 3 different levels on the dimension of voice and 2 different levels on the dimension of avatar) was adopted and 72 university students and staff members were recruited for the study. Results showed that TTS voice had significant effects on increasing user's perceptions of flow and trust, while 3D avatar enhances user's feeling of telepresence. These findings not only provide a good starting point for studying the virtual communication experience in online shopping, but also offer practitioners useful guidelines on how to integrate and improve the interface design of real time human-to-human communications on the shopping websites.
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Lee, Ching-yi, and 李靜儀. "Lifestyle Factors and On-line Shopping." Thesis, 2012. http://ndltd.ncl.edu.tw/handle/88626692621895201411.
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碩士逢甲大學
科技管理研究所
100
With the development of the Internet and e-commerce platform, it gradually changed the spending habits of many consumers. Consumers'' choices no longer limited to the physical stores, shopping platform including the traditional business operators, the TV shopping industry and retail business, they all began to expand the territory of the on-line shopping careers. The Internet access population has reached ten million, eight hundred and eighty thousands people with the popularity of the Internet. According to market research study reported that more than 90% of respondents had used on-line shopping, and the remaining unused on-line shopping respondents were also 59.5% would increase the frequency of on-line shopping. On the other hand, according to information published by the Market Intelligence and Consulting Institute (MIC), in 2011 e-commerce market is expected to reach NT$ four hundred thirty billion, and it grow by 20% compared to 2010. Based on this, in this study lifestyle is on the consumers'' point and studied from view of the consumers'' psychology, so more close to the consumers. And further, this study is to segment the on-line shopping consumers to lifestyle variables of various users. To explore what lifestyle factors considered for the on-line shopping consumers. We will by demographic variables to test significant differences on different lifestyle’s consumers to on-line shopping intention. In this study we use questionnaires to collect data. And then we use factor analysis, cluster analysis, chi-square test and regression to data analysis. The results showed that on-line shopping and lifestyle factors considered, including "Importance of information", "Internet logistics", "Importance of network security","Epidemic-prone", "Importance of shopping convenience "and "Shopping impulsion." Especially on "Importance of information" and " Internet logistics." In demographic variables, it displayed significant differences in "gender" and in "education background" on on-line shopping intention. In "gender", compared to men, women are more willing to use the on-line shopping. In "education background", the higher the education background the more willing to use on-line shopping.
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Wang, Chia-Ching, and 王佳晶. "Research on Female on Line Shopping Behavior." Thesis, 2006. http://ndltd.ncl.edu.tw/handle/32470668396244961685.
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碩士大葉大學
資訊管理學系碩士在職專班
94
In the most previous research on internet shopping, the primary focus are most on the managerial aspects of the online shops and the consumer behaviors toward online shopping experience. However, not many researches were involved with the investigation of the female consumer’s online shopping behavior. In respond to construct a model with female consumer as a independent variables. The purpose is to discover whether the degree of website satisfaction will affect the purchasing decision made by female consumer. Along with the discussion of whether the brand image and online shopping experience will influence the purchasing decision of the female shopper. The investigation result are as followed : 1.In the shopper’s background investigation, the shoppers who goes online frequently will tend to shop more online. 2.Brand image is a characteristic factor which dominate female from purchase. 3.In the website satisfaction research, the two primary influence factors are “Product Price” and “Trading procedure”.
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Wang, Ting-Yu, and 王庭鈺. "Exploring the factors affecting LINE shopping service." Thesis, 2019. http://ndltd.ncl.edu.tw/handle/krxwqj.
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碩士國立臺中科技大學
資訊管理系碩士班
107
With the popularity of 4G mobile networks and mobile devices, people''s daily shopping pattern has changed. According to the survey conducted by the MIC, the frequency of Online Shopping has been rising and close to Brick-and-Mortar Shopping in Taiwan. The overall Online Shopping ratio in Taiwan has reached 45%. In Taiwan, on average a LINE user opens the LINE App more than 20 times a day and the utilization rate is the highest in the LINE global market. LINE is going to take advantage of such customer loyalty and attempts to create a “blue oceans” in the highly competitive online shopping market. LINE officially stepped into e-commerce by announcing a service called “LINE Shopping” in 2018. The company expects LINE Shopping to become a mobile shopping channel where its hundred millions of active users can easily find out products with compared prices from different marketplaces. This study, based on Innovation Diffusion Theory and Technology Acceptance Model, is to explore the factors affecting the willingness of using LINE shopping. The results show that perceived usefulness and relative advantage were exhibiting a significant impact on attitude toward using, while the positive attitude would affect consumers willingness to use LINE shopping. In addition, compatibility was positively influencing on attitude toward using and willingness to use.
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CHEN, JEI FU, and 陳瑞富. "The research of the consumer shopping-line in the large-sized city shopping center." Thesis, 2007. http://ndltd.ncl.edu.tw/handle/52771540208405850887.
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碩士國立宜蘭大學
建築與永續規劃研究所碩士班
95
Because of the change of personal income and consuming habit, it makes the retail business be forced to offer one-stop-shopping service and the multi-function with consuming and relaxing, it gives a birth of the large-sized-shopping center. The shopping center really exists on the demand in multi-function. We can treat the large-sized-shopping center as a creative innovaction, it must affect the consuming practice without doubt. The design of The Metro The Mall managed by Far Eastern Group in 1999 brings out the concept of bazzar design in Taiwanese shopping mall, her design focuses on the planning and deployment of shops and also refers to the concept of commodity classification. We can tell that the planning and design in each floor of Asia world, TAI-Mall, TAIKON Mall, Wind Dance Shopping Center, Breeze Center and CPCity Living Mall opened six years later not only contains the similar concepts, but also adds in the consuming elements of entertainment and culture. The procedure of the development in shopping center business is as follows: “Place confirmation” “basic concept”“building design”“construction”“shops beckon” “opening”“business management”,The above mentioned procedure is the main factor to succeed this business. But the planning of consumer shopping-line in existent shopping center at Taiwan didn’t take the convenience and multi-function into serious consideration, so it always makes consumers be lost in the shopping center and can’t finish their shopping easily with effectiveness. The purpose of this research is to confer the combination of vertical and level consumer shopping-line and the relation of constitutional position in order to be the reference of planning, development and management in the business of large-sized shopping center. The essential conclusion of this article is as belows: 1. The six main factors to influence the consumer shopping-line in the large-sized shopping center is“the array of line and space”“convenient to be reachable”“surroundings in joy”“being comfortable”“the services for different purpose”“the combination of shops in classified commodities”.. 2. The most important part of the planning in consumer shopping-line is the location of anchor-shop, it will affect the performance of following business in the future.
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Lee, I.-Wen, and 李沂紋. "A study of Cosmetics On-Line Shopping Satisfaction." Thesis, 2009. http://ndltd.ncl.edu.tw/handle/94296268919288078374.
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碩士淡江大學
國際貿易學系國際企業學碩士在職專班
97
Since the high growth rate of on-line shopping population, to buy cosmetics through on-line shops becomes a very new and fashion way in Taiwan’s cosmetics market. But on-line shops selling cosmetics compete in a very struggle environment with withdraw rate 18.04%. How to reach the break-even point and reduce the withdraw rate has become the more concern topic for all the on-line shops that sell cosmetics. This study uses the revised ACSI model as the research framework. To verify the impacts of perceived sacrifice, customer expectation and perceived quality on on-line shopping cosmetic satisfaction, and try to find out which is the key antecedent of e-customer satisfaction. Besides, this study also examines the relationship between e-customer satisfaction and e-customer loyalty. The survey data were collected from 303 customers who have the purchasing experience through on-line cosmetics stores, and the data were analyzed by the Structural Equation Modeling (SEM). This study has two major findings: 1.E-customer satisfaction is the key successful factor in Taiwan’s on-line cosmetics market. 2.Customer expectation is the most important antecedent of e-customer satisfaction.
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Švec, Dalibor. "Consumer protection under EU law concerning on-line shopping." Master's thesis, 2013. http://www.nusl.cz/ntk/nusl-167727.
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Lo, Wei-wen, and 羅尉文. "Factors Influencing Military Man Acceptance of On-line Shopping." Thesis, 2009. http://ndltd.ncl.edu.tw/handle/18856059331634969196.
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碩士國立中正大學
資訊管理所暨醫療資訊管理所
97
The increasing popularity of the Internet has resulted in the emergence of online shopping in e-commerce. Understanding what motivates military man to accept online shopping is important since it is the vital to the survival of service providers in a competitive environment. Hence, this study aims to examine factors influencing military man acceptance of online shopping. Perceived usefulness and perceived ease of use are depicted as important drivers of online shopping acceptance. In addition, this study also adopted the FFM’s big five personality factors to understand their effects on online shopping acceptance. The research model was tested using a survey from 556 military men. The results indicated that the user personality factors can be useful predictors of perceived usefulness and perceived ease of use. Furthermore, perceived usefulness, perceived ease of use, information quality, and system quality significantly affect the military man acceptance of on-line shopping. Some implications are also provided.
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OuYang, Yu-Ting, and 歐陽妤亭. "The Difference of On-line Shopping Behavior Between Different Gender -A Case of China Graduate Students Purchase Skin Care Products via On-line Shopping." Thesis, 2013. http://ndltd.ncl.edu.tw/handle/ry3w23.
Full textAbstract:
碩士國立臺灣師範大學
管理研究所
101
Both consumer group of men and women have a pivotal position in cosmetic market, but they have different consumption habits and characteristics. This study explores the differences of gender consumers buy skin care products through internet. The study based on the theory of planned behavior, and it explored college students in People’s Republic of China how their attitude, subjective norm, perceived behavioral control affect willingness to buy skin care product via and analysis different gender purchase intention model differences. According to the purpose of this study, the research network survey in May 2012, to obtain a sample of 526 valid questionnaires data. The questionnaire measurements were modified based on the result from reliability analysis, validity analysis and correlation analysis on the collected data. And then, this paper made fit analysis on the hypothetical model by using structural equation modeling. The study shows: First, attitude has a significant positive impact on purchase intention in female mode, thus when the more positive attitude of female consumers buy skin care products via internet, will be stronger purchase intention. Second, subjective norms will have positive influence on purchase intentions with male model. In female model, subjective norms has a significant positive effect on purchase intention. Third part, perceived behavioral control does not significantly affect purchase intention.
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Tsai, Meng-lung, and 蔡孟龍. "A STUDY ON THE INFLUENTIAL FACTORS OF ON-LINE SHOPPING." Thesis, 2011. http://ndltd.ncl.edu.tw/handle/53901438358781891754.
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碩士南華大學
企業管理系管理科學碩博士班
99
As the number of Internet users increases and the Internet technology develops rapidly, companies start to apply the Internet to marketing and customers begin to accept the concept of online shopping. Therefore, how to utilize the global information to grasp this vast market will be the top priority for enterprises. With the aim of investigating the possible factors that affect customer’s intention of online shopping, the study classifies the influencing factors of online shopping behavior into four categories, including website characteristics, product characteristics, store image and perceived playfulness. The differences between demographic variables and those factors are then discussed. By questionnaire survey on online shopping experiences of customers in Taiwan, the research intends to conduct validity and reliability analysis on the 502 data collected. Moreover, T-test and One-way ANOVA analysis are applied to examine whether demographic variables have significant influences on website characteristics, product characteristics, store image, and perceived playfulness. The research results are as follows: 1. A significant difference is found between gender and marital status and website characteristics. 2. A significant difference is found between gender, frequency of Internet use, and Internet access hours and product characteristics. 3. A significant difference is found between age and store image. 4. A significant difference is found between gender, income, frequency of Internet use, Internet access hours, and online shopping experiences and perceived playfulness.
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Lee, Shou-Yu, and 李守彧. "Agent-based Security Monitoring Technologies for On-line Shopping System." Thesis, 2012. http://ndltd.ncl.edu.tw/handle/74820496775672655814.
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碩士東海大學
資訊工程學系
100
Internet shopping is a business model which combines the convenience of modern life and mobility, and creates more opportunities for many small capitals. However, the old pattern of technologies in use brought to many security problems that still exist. Also, while security is often an issue easy to be undercover, the lack of training and experience for the engineers often result in unnecessary security threats in enterprise-class software development. In this paper, a framework for agent module, acts as a possible security solutions. This module will provide the following features: 1. An agent can test according to the rules and output documents that users defined. 2. An agent management platform to allow uninterrupted test of a monitoring module. 3. Knowledge base to store rules for future use. 4. Agent interface provides portability, with the system content easy to transplant. This module is expected to construct procedures for monitoring with existing technology, to provide a solution of the security management of a shopping site.
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Dorjdagva, Munguntuya, and 石明安. "CONSUMERS’ ATTITUDES AND PREFERENCES CONCERNING SHOPPING ON-LINE IN MONGOLIA." Thesis, 2014. http://ndltd.ncl.edu.tw/handle/29597175767661217358.
Full textAbstract:
碩士國立聯合大學
管理碩士學位學程
102
ABSTRACT In recent years, number of consumers to purchase online shopping has been sharpened due to the rapid development of internet and e-world. In Mongolia, number of companies, entrepreneurs and individuals who run their business in a trending way of e-commerce and e-business, has been also increased and it seems that the number will be accelerated in future even though this market is only in its initial stage of development. It would be useful for marketing strategy of companies and entrepreneurs to realize consumers’ behavior and attitudes toward online business and stores. This research aims to (1) determine key factors that influence Mongolian consumers’ attitudes and behavior toward online shopping, (2) find out correlations between demographic factors and the key factors; and (3) provide a list of suggestions to improve the efficiency and productivity of Mongolian online retailers. Based on theoretical framework of TAM and TPB models, the research model is constructed with moderating effects of tangible facility and innovativeness. The questionnaire to find out Mongolian consumers’ attitude toward online shopping was elaborated and total of 266 responses were successfully received through social media (facebook.com) and personal e-mails. Data analysis and its result are analyzed and discussed.
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Cheng, Li-Chia, and 鄭力嘉. "Influencing Factors for WWW Users to Adopt On-line Shopping." Thesis, 1998. http://ndltd.ncl.edu.tw/handle/06899615843116399220.
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碩士國立屏東科技大學
資訊管理研究所
86
Due to a rapid expansion of commercial usage on the Internet, on-line business is showing its growing potential and economic benefit on business competition. On-line shopping is a totally new consuming experience for most people. However, though fast and convenient comparing to traditional shopping, social contacts, such as bargaining, are not provided during the process of on-line shopping. Moreover, stereotyped consuming behavior of "seeing is believing" and concerns on Internet security may also be obstacles for many consumers to shop on-line. Through investigating WWW users'' expectation on shopping environment and business running style of on-line companies, this study examined influencing factors for users to adopt on-line shopping. Factors causing users to avoid on-line shopping are also of great interest. Enterprises doing Internet business may find the results of this study useful in their marketing analysis and planning. A web-based questionnaire was employed. Items were grouped into five sections in the questionnaire: on-line shopping environment, on-line business running style, on-line shopping experience, reasons avoid shopping on-line and demographic information. A total of 617 questionnaire was collected, 410 males and 207 females. The results indicated that male subjects were higher motivated to shop on-line than their female counterparts. Subjects with on-line shopping experience were found to have significantly higher motivation to shop on-line than those without such experience. Security problem of using credit card for payment via Internet still is the most concerns for many subjects. Provision of detail information regarding product description and procedures for making order, as well as a comprehensive after-sell service may largely encourage web users adopting on-line shopping. Having exceptional items that could only be found on Internet-based shopping place may also attract web users to shop on-line.
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Liao, Shi-Ya, and 廖士雅. "A Study of Elementary School Teachers :The Correlation of Life Style by their On-line Shopping Behaviors in Keelung County." Thesis, 2016. http://ndltd.ncl.edu.tw/handle/26592065258040517542.
Full textAbstract:
碩士崇右技術學院
經營管理研究所
104
This study aimed to understand the correlation between life styles and on-line shopping behaviors of elementary school teachers in Keelung County. Questionnaire survey was conducted with simple random sampling for data collection. The subjects were teachers of elementary schools in Keelung County. Effective questionnaires collected were 386 copies. The conclusions were as follows: 1.“Books and Magazines”,“Clothes and Accessories”, and “Computer and Software” were the top three items among the on-line shopping list of the teachers; 2. there were five categories of life styles among the teachers: pragmatic and economical, well-considered at all aspects, fashionable, Efficiency, independent thinking； 3. teachers with different life styles showed variations on “personal background variable”, “internet usage behavior”, and “on-line shopping behavior”;and 4. different life styles showed significant influences on decision making behaviors of on-line shopping. Suggestions were made to provide references for shopping website owners and future researchers.
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Wu, Chunchou, and 吳春綢. "A Study of Elementary School Teachers : The Correlation of Life Style by their On-line Shopping Behaviors in Yunlin County." Thesis, 2012. http://ndltd.ncl.edu.tw/handle/89703696372173351561.
Full textAbstract:
碩士環球科技大學
中小企業經營策略管理研究所
100
This study aimed to understand the correlation between life styles and on-line shopping behaviors of elementary school teachers in Yunlin County. Questionnaire survey was conducted with simple random sampling for data collection. The subjects were teachers of elementary schools in Yunlin County. Effective questionnaires collected were 386 copies. The conclusions were as follows: 1. Seventy percent of the teachers of elementary schools in Yunlin County had on-line shopping experiences. The percentage of female teachers was higher than males; 2. “Books and Magazines”, “Clothes and Accessories”, and “Housewares” were the top three items among the on-line shopping list of the teachers; 3. on-line shopping was never the main reason that the teachers got on the Internet; 4. there were three categories of life styles among the teachers: pragmatic and economical, well-considered at all aspects, and fashionable; 5. teachers with different life styles showed variations on “personal background variable”, “internet usage behavior”, and “on-line shopping behavior”; 6. different life styles showed significant influences on decision making behaviors of on-line shopping; and 7. the main reason for teachers who did not go on-line shopping was due to concerns of “it is easy to get deceived while doing on-line shopping”. Suggestions were made to provide references for shopping website owners and future researchers.