Journal articles on the topic 'Language and languages in advertising'
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Alcántara-Pilar, Juan Miguel, Iván Manuel Sánchez-Duarte, María Bermúdez-Martínez, and María Eugenia Rodríguez-López. "Linguistics and marketing: The effect of foreign languages in advertising messages." Tourism & Management Studies 20, no. 1 (January 31, 2024): 79–89. http://dx.doi.org/10.18089/tms.20240106.
Full textAnikina, Tatiana Vyacheslavovna. "Phonostylistic peculiarities of English-language and Russian-language online advertising." Филология: научные исследования, no. 1 (January 2021): 41–56. http://dx.doi.org/10.7256/2454-0749.2021.1.34885.
Full textAl Farisi, M. Firas, and Godefridus Bali Geroda. "Improving Speaking Skills in English through Advertising Language." Borneo Educational Journal (Borju) 2, no. 2 (August 29, 2020): 55–59. http://dx.doi.org/10.24903/bej.v2i2.626.
Full textBeishenalieva, A., and A. Bekbalaev. "The Influence of Language Peculiarities on the Structure of Word-formation Models." Bulletin of Science and Practice, no. 9 (September 15, 2023): 270–76. http://dx.doi.org/10.33619/2414-2948/94/29.
Full textZiryanova, Irina, and Ekaterina Sanina. "Suggestive Potential of Syntactic Features of Environmental Advertising Texts (Based on the Russian and English Languages)." Bulletin of Baikal State University 33, no. 4 (December 22, 2023): 772–81. http://dx.doi.org/10.17150/2500-2759.2023.33(4).772-781.
Full textPiller, Ingrid. "10. ADVERTISING AS A SITE OF LANGUAGE CONTACT." Annual Review of Applied Linguistics 23 (March 2003): 170–83. http://dx.doi.org/10.1017/s0267190503000254.
Full textKelly-Holmes, Helen. "Bier, parfum, kaas: language fetish in European advertising." European Journal of Cultural Studies 3, no. 1 (January 1, 2000): 67–82. http://dx.doi.org/10.1177/a010863.
Full textXiaotao, Li, and Svetlana A. Koloda. "Specifics of using foreign language loanwords in chinese and russian advertising." Verhnevolzhski Philological Bulletin 1, no. 24 (2021): 128–36. http://dx.doi.org/10.20323/2499-9679-2021-1-24-128-136.
Full textSabaliauskienė, Rima, Gintarė Gelūnaitė-Malinauskienė, and Jūratė Andriuškevičienė. "Advertising As A Reflection of Culture in Foreign Language Teaching." Sustainable Multilingualism 14, no. 1 (May 1, 2019): 160–95. http://dx.doi.org/10.2478/sm-2019-0008.
Full textVoyakina, E. Yu. "ADVERTISING DISCOURSE IN THE CONTEXT OF FOREIGN LANGUAGE TEACHING." Voprosy sovremennoj nauki i praktiki. Universitet imeni V.I. Vernadskogo, no. 3(81) (2021): 103–11. http://dx.doi.org/10.17277/voprosy.2021.03.pp.103-111.
Full textKolesnikova, Iryna. "Language of Modern Advertising." Terminological Bulletin, no. 5 (2019): 170–74. http://dx.doi.org/10.37919/2221-8807-2019-5-22.
Full textRugaiyah, Rugaiyah, Miranti Eka Putri, Andi Idayani, and Muhammad Ilyas. "Utilizing Stylistics for Advanced English Teaching: Linkages to Literature and Advertising." QALAMUNA: Jurnal Pendidikan, Sosial, dan Agama 16, no. 1 (April 8, 2024): 193–206. http://dx.doi.org/10.37680/qalamuna.v16i1.4743.
Full textAnikina, Tatiana Vyacheslavovna. "Syntactic peculiarities of English-language and Russian-language online advertising." Филология: научные исследования, no. 1 (January 2021): 23–40. http://dx.doi.org/10.7256/2454-0749.2021.1.34886.
Full textBai, Zhihong. "The Characteristics of Language in Cosmetic Advertisements." Theory and Practice in Language Studies 8, no. 7 (July 1, 2018): 841. http://dx.doi.org/10.17507/tpls.0807.16.
Full textHornikx, Jos, and Ellen Mulder. "The curiosity-evoking capacity of foreign languages in advertising." Dutch Journal of Applied Linguistics 4, no. 1 (August 17, 2015): 59–66. http://dx.doi.org/10.1075/dujal.4.1.05hor.
Full textСовєтна, Альона, and Едуард Совєтний. "ХРОМАТИЧНІ КОЛЬОРИ В РЕКЛАМАХ ІНТЕР'ЄРУ НІМЕЦЬКОЮ ТА АНГЛІЙСЬКОЮ МОВАМИ." Modern engineering and innovative technologies, no. 23-02 (October 30, 2019): 133–38. http://dx.doi.org/10.30890/2567-5273.2022-23-02-034.
Full textKamboda, Cici Frilly, Nonny Basalama, and Abid . "Examining the Utilization of Multimodal Resources in Avoskin Advertising Campaigns." International Journal of Research and Review 10, no. 7 (July 19, 2023): 335–49. http://dx.doi.org/10.52403/ijrr.20230746.
Full textBriaukienė, Birutė. "The Language of Medical Advertising Materials." Respectus Philologicus 27, no. 32 (April 25, 2015): 166–73. http://dx.doi.org/10.15388/respectus.2015.27.32.16.
Full textHa, Thai Thi Xuan. "An Exploration of Experiential Meaning in Verbo-visual Contexts of Perfume Advertising Discourse in English and Vietnamese." Asian Research Journal of Arts & Social Sciences 22, no. 2 (January 19, 2024): 7–15. http://dx.doi.org/10.9734/arjass/2024/v22i2511.
Full textGalikhanova, Farzaniya Ul’masovna, Diana Nyailevna Davletbaeva, and Rustem Mürseloğlu. "LINGUOPRGMATIC ASPECT OF SYNTACTIC STYLISTIC DEVICES USED IN ADVERTISING TEXTS." EurasianUnionScientists 2, no. 8(77) (September 16, 2020): 38–42. http://dx.doi.org/10.31618/esu.2413-9335.2020.2.77.970.
Full textKartaleva, Anastasiia Sergeevna. "Comparative analysis of the methods of speech impact in advertising slogans of Chinese and Russian languages." Филология: научные исследования, no. 10 (October 2020): 41–53. http://dx.doi.org/10.7256/2454-0749.2020.10.32023.
Full textFakhretdinova, Gulnaz Nurkhametovna. "Specifics of using pronouns in Tatar-language and English-language advertising slogans." Philology. Issues of Theory and Practice 17, no. 2 (February 19, 2024): 438–42. http://dx.doi.org/10.30853/phil20240061.
Full textSkripnik, Kseniya, Anna Gerasimova, Irina Belyaeva, and Ekaterina Kovsh. "Modal characteristics of advertising slogans in English and Chinese." E3S Web of Conferences 284 (2021): 08003. http://dx.doi.org/10.1051/e3sconf/202128408003.
Full textHontar, Maryna. "The language policy of Ukraine in the retail and services sphere." Ukrainska mova, no. 1 (2021): 20–35. http://dx.doi.org/10.15407/ukrmova2021.01.020.
Full textAcar, Alpaslan. "Translators and Advertisers as an Accomplice in the Objectification of Women in Advertising." International Journal of English Linguistics 10, no. 2 (January 18, 2020): 51. http://dx.doi.org/10.5539/ijel.v10n2p51.
Full textHornikx, Jos. "Non-nativeness in communication." Dutch Journal of Applied Linguistics 4, no. 1 (August 17, 2015): 1–5. http://dx.doi.org/10.1075/dujal.4.1.01hor.
Full textTerskikh, Marina V., and Olga A. Zaytseva. "Didactic potential of authentic advertising texts in Russian as a foreign language classes." Neophilology, no. 4 (2023): 767–78. http://dx.doi.org/10.20310/2587-6953-2023-9-4-767-778.
Full textRiyandi, Shierlynda Winnindya, and Khristianto K. "The Languages to Sell in Two Commercial Sites in an Indonesian Small Town." ELLITE: Journal of English Language, Literature, and Teaching 6, no. 2 (December 21, 2021): 103–11. http://dx.doi.org/10.32528/ellite.v6i2.6108.
Full textVoloshina, Tatiana, Wang Qi, Katarina Slobodova Novakova, Jerome Baghana, and Martina Pavlikova. "Language and Cultural Peculiarities of Gender Realisation." Journal of Education Culture and Society 13, no. 2 (September 27, 2022): 531–48. http://dx.doi.org/10.15503/jecs2022.2.531.548.
Full textYeboah-Banin, Abena A., Modestus Fosu, and Marian Tsegah. "Linguistic Complexity and Second Language Advertising Audiences: Is There a Case for Linguistic Exclusion?" Journal of Communication Inquiry 42, no. 1 (October 24, 2017): 70–90. http://dx.doi.org/10.1177/0196859917737292.
Full textGriffin, Jeffrey L. "Global English infiltrates Bulgaria." English Today 17, no. 4 (October 2001): 54–60. http://dx.doi.org/10.1017/s0266078401004060.
Full textZhou, Lan, and Qiang Sun. "A Contrastive Analysis of Explicit Cohesion in English Advertising Texts and Their Chinese Consecutive Interpretation Versions." Theory and Practice in Language Studies 9, no. 4 (April 1, 2019): 465. http://dx.doi.org/10.17507/tpls.0904.15.
Full textPrishtina, Shkumbin Munishi. "Multilingualism in Linguistic Landscape of Prishtina (Kosovo)." Journal of Educational and Social Research 8, no. 3 (September 1, 2018): 101–6. http://dx.doi.org/10.2478/jesr-2018-0036.
Full textTenia, Nia, and Rahmat Saripudin. "ANALYSIS DICTION AND ANAPHORA LANGUAGE STYLE IN UNILEVER INDONESIA PRODUCTS ADVERTISEMENT ON TELEVISION." PROJECT (Professional Journal of English Education) 2, no. 1 (January 25, 2019): 58. http://dx.doi.org/10.22460/project.v2i1.p58-64.
Full textLiman, Vitaly, and Olena Polova. "FEATURES OF INTERNET ADVERTISING OF HOTEL BUSINESS ENTERPRISES IN THE UKRAINIAN INTERNET SEGMENT." "EСONOMY. FINANСES. MANAGEMENT: Topical issues of science and practical activity", no. 4(66) (December 30, 2024): 133–50. http://dx.doi.org/10.37128/2411-4413-2023-4-9.
Full textAtmaja, Karta. "Internet Analysis of Figurative Language in Automotive Advertisement Slogans." Journal of Pragmatics Research 4, no. 1 (February 1, 2022): 18–28. http://dx.doi.org/10.18326/jopr.v4i1.18-28.
Full textKotenko, M. V., and A. Z. Shtanhret. "Occasional words in the language of advertising." Bulletin of Luhansk Taras Shevchenko National University, no. 3 (341) (2021): 27–36. http://dx.doi.org/10.12958/2227-2844-2021-3(341)-27-36.
Full textGIABER, JAMAL MOHAMED, NOUR HAMMO, SAFA HRAIZ, DU’AA QADAN, RAHF ALNAMER, and SHAIKHA ALMAAMARI. "TRANSLATING HEADLINES IN PRINT BUSINESS ADVERTISEMENTS FROM ENGLISH INTO ARABIC IN UAE." Across Languages and Cultures 21, no. 1 (June 2020): 107–24. http://dx.doi.org/10.1556/084.2020.00006.
Full textSutthinaraphan, Kritnucha. "A Linguistic Landscape Study of Advertising Signage on Skytrain." MANUSYA 19, no. 3 (2016): 53–71. http://dx.doi.org/10.1163/26659077-01903005.
Full textOktaviani, Adisti Anastasya, and Aura Naila Syalvia. "KARAKTERISTIK DAN FUNGSI BAHASA DALAM IKLAN APLIKASI BELANJA ONLINE." Jurnal Komposisi 6, no. 2 (March 6, 2023): 69. http://dx.doi.org/10.53712/jk.v6i2.1786.
Full textVettorel, Paola, and Valeria Franceschi. "English and other languages in Italian advertising." World Englishes 38, no. 3 (August 28, 2019): 417–34. http://dx.doi.org/10.1111/weng.12432.
Full textGanayim, Deia, and Maria Mazzoli. "Linguistic ‘productscape’ and ethnolinguistic vitality." Journal of Language and Discrimination 7, no. 2 (October 19, 2023): 293–313. http://dx.doi.org/10.1558/jld.26524.
Full textGama, Fitri Ifi. "Gairaigo Derived from English in Japanese Advertising: Benefits, Drawbacks, and Global Implications." JAPANEDU: Jurnal Pendidikan dan Pengajaran Bahasa Jepang 8, no. 1 (July 5, 2023): 1–9. http://dx.doi.org/10.17509/japanedu.v8i1.57472.
Full textSichkar, Svitlana, Maryna Kaminska, Maryna Bryk, Khrystyna Melko, Olga Zhurkova, and Halyna Kharkevych. "Training of Future Translators through Advertising Slogans Translation." Revista Romaneasca pentru Educatie Multidimensionala 15, no. 2 (April 10, 2023): 418–39. http://dx.doi.org/10.18662/rrem/15.2/742.
Full textNevinskaitė, Laima. "Multilingual Advertising in Lithuanian Magazines in 1993–2013." Taikomoji kalbotyra, no. 3 (March 2, 2015): 1–32. http://dx.doi.org/10.15388/tk.2014.17474.
Full textNevinskaitė, Laima. "What are Borrowings in Advertising for? Lexical Borrowings in Advertising." Taikomoji kalbotyra, no. 3 (March 2, 2015): 1–30. http://dx.doi.org/10.15388/tk.2014.17479.
Full textKusse, Holger. "Lingwistyka kulturowa i kulturoznawcza. Od Humboldta do dyskursu." tekst i dyskurs - text und diskurs, no. 13 (2020) (December 30, 2020): 149–73. http://dx.doi.org/10.7311/tid.13.2020.08.
Full textKHODA, Lidija. "OCCASIONALISMS IN ADVERTIZING COPIES (AS EXEMPLIFIED BY SLOVAK, BULGARIAN AND UKRAINIAN LANGUAGES)." Ezikov Svyat (Orbis Linguarum) 18, no. 1 (March 27, 2020): 44–51. http://dx.doi.org/10.37708/ezs.swu.v18i1.5.
Full textPyadysheva, Tamara G. "Advertising language: structural features of advertising texts." Neophilology, no. 1 (2022): 154–62. http://dx.doi.org/10.20310/2587-6953-2022-8-1-154-162.
Full textDewi, Ratna Sari, and Rezky Khoirina Tarihoran. "Code Mixing in Health and Hygiene Products Online Advertisements in Indonesia during COVID-19 Pandemic." International Journal of Research and Review 8, no. 5 (May 21, 2021): 225–30. http://dx.doi.org/10.52403/ijrr.20210530.
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