Dissertations / Theses on the topic 'Language and languages in advertising'
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Rava, V. M. "Language manipulation in advertising." Thesis, Sumy State University, 2018. http://essuir.sumdu.edu.ua/handle/123456789/67114.
Full textTanaka, Keiko. "The language of advertising : a pragmatic approach." Thesis, SOAS, University of London, 1989. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.434276.
Full textHan, Yuan. "The language of newspaper advertising in Chinese." The Ohio State University, 1991. http://rave.ohiolink.edu/etdc/view?acc_num=osu1298473302.
Full textPugsley, Maristela. "Figurative language and its use in press advertising." reponame:Repositório Institucional da UFPR, 2010. http://hdl.handle.net/1884/24389.
Full textKeating, Lauren. "The effect of scientific language on advertising persuasiveness /." Adelaide, 2000. http://web4.library.adelaide.edu.au/theses/09AR.PS/09ar.psk25.pdf.
Full textEliasson, Caroline. "Language and gender as reflected in the advertisements of wedding magazines." Thesis, University of Kalmar, School of Human Sciences, 2008. http://urn.kb.se/resolve?urn=urn:nbn:se:hik:diva-696.
Full textThe aim of this paper was to investigate what linguistic markers indicate that wedding magazines are written for women. The advertisements were divided into groups according to the target of the product advertized: targeted at women, at men and at both men and women. It was determined that the majority of the advertisements were aimed at women.
All the advertisements were checked for certain linguistic features: adverbs, evaluative and non- evaluative adjectives, gender marked words and titles. Since the material comprised very few advertisements targeted at men, the focus is on advertisements for women and advertisements targeted at both men and women.
The results of the study show that the language in the magazines confirms that they are aimed at women. Therefore, this paper can come to the conclusion that wedding magazines are for women, both in terms of language, which this paper investigated, pictures and the products advertised.
Pokhylko, G. "The use of figures of rhetoric in advertising language." Thesis, Sumy State University, 2015. http://essuir.sumdu.edu.ua/handle/123456789/40006.
Full textRath, Foley Anna. "The language of non-commercial advertising: A pragmatic approach." Thesis, Högskolan i Halmstad, Akademin för lärande, humaniora och samhälle, 2020. http://urn.kb.se/resolve?urn=urn:nbn:se:hh:diva-42269.
Full textNerwiński, Wojciech. "Słownictwo z dziedziny mediów, reklamy i public relations jako przykład języka zawodowego." Thesis, Stockholm University, Department of Slavic Languages, 2007. http://urn.kb.se/resolve?urn=urn:nbn:se:su:diva-6892.
Full textIn my thesis “Vocabulary from media, advertising and public relations as an example of professional language”. I have analysed vocabulary which concerns media, advertising and public relations in Poland. These three questions are very young in Poland’s language and home market.
First of all I show in my thesis the research and development of the professional language in Poland. Afterwards I study the word's lexical in my work, as a criterion taken to the Polish language. English words that have been taken are researched , because this vocabulary is very young in the Polish commercial market. I have studied the taken words for meaning, how these words function and factors within and outside this process within Polish language. Also in my thesis are new polish words.
I have three main findings in my analysis:
1. vocabulary in media, advertising and public relations as a professional language in Poland (as pol. “profesjolekt”),
2. the vocabulary taken only from the English language,
3. Polish words which can sometimes be used instead of English words.
In my thesis I analysis a new Polish vocabulary, which are used in media, advertising and public relations. This vocabulary are neologisms .
Mahdiraji, Mohammad Amuzadeh. "The language of press advertising : the case of Persian advertising in pre- and post-revolutionary Iran and abroad /." Title page, contents and abstract only, 1997. http://web4.library.adelaide.edu.au/theses/09PH/09phm2139.pdf.
Full textUstinova, Irina P. "Impact of English on modern Russian TV advertising." Related electronic resource: Current Research at SU : database of SU dissertations, recent titles available full text, 2002. http://wwwlib.umi.com/cr/syr/main.
Full textAbdul-Ghani, Aniswal. "The language of advertising : a contrastive study of advertising texts in British English, Malaysian English and Malay." Thesis, University of Surrey, 2000. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.322546.
Full textYu, Chennan. "Metaphors in Food Advertising Slogans." Thesis, Kristianstad University College, Department of Teacher Education, 2009. http://urn.kb.se/resolve?urn=urn:nbn:se:hkr:diva-5917.
Full textKoteyko, Irina. "The language of print advertising in the UK : from corpus to model." Thesis, University College London (University of London), 2012. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.669689.
Full textFuhrich, Kerstin [Verfasser], and Hans-Jörg [Akademischer Betreuer] Schmid. "Mixed-language and humorous advertising slogans / Kerstin Fuhrich ; Betreuer: Hans-Jörg Schmid." München : Universitätsbibliothek der Ludwig-Maximilians-Universität, 2017. http://d-nb.info/1167160231/34.
Full textMatviyenko, Olena. "The role of culture in the translation of advertisements: a comparative investigation of selected texts with German as source language and South African English as target language." Thesis, Nelson Mandela Metropolitan University, 2009. http://hdl.handle.net/10948/1187.
Full textWalker, Aretha A. "A study of the rhetoric of American advertising discourse." DigitalCommons@Robert W. Woodruff Library, Atlanta University Center, 2007. http://digitalcommons.auctr.edu/dissertations/1366.
Full textNg, Man-yi Emily. "English in designs in Hong Kong." Hong Kong : University of Hong Kong, 2001. http://sunzi.lib.hku.hk:8888/cgi-bin/hkuto%5Ftoc%5Fpdf?B2347287x.
Full textHolmberg, Jakob. "The English and Swedish Languages’ Effect on Consumers’ Purchase Intention for Modernity-Related Products and Products Unrelated to Modernity." Thesis, Karlstads universitet, Handelshögskolan (from 2013), 2019. http://urn.kb.se/resolve?urn=urn:nbn:se:kau:diva-71573.
Full textJörninge, Fridha. "The Language of Advertising : A qualitative study of gender representation in print advertisements." Thesis, Högskolan i Halmstad, Sektionen för humaniora (HUM), 2014. http://urn.kb.se/resolve?urn=urn:nbn:se:hh:diva-26604.
Full textSum, Kit Ming. "A study of the discourse of advertisements : the Cantonese advertisements on television in Hong Kong." HKBU Institutional Repository, 1995. http://repository.hkbu.edu.hk/etd_ra/92.
Full textMak, On Tat. "Discourse analysis on an online advertisement on skincare." HKBU Institutional Repository, 2003. http://repository.hkbu.edu.hk/etd_ra/485.
Full textMcKenna, Jennifer. "Idioms with a viable literal interpretation in German advertisements." Thesis, University of St Andrews, 2004. http://hdl.handle.net/10023/14537.
Full textQian, Kan. "Towards a pragmatic approach to the analysis of television advertisements." Thesis, Lancaster University, 1992. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.332041.
Full textGieszinger, Sabine. "The history of advertising language : the advertisements in "The Times " from 1788 to 1996 /." Frankfurt am Main (Allemagne) ; Berlin ; New-York : P. Lang, 2001. http://catalogue.bnf.fr/ark:/12148/cb38853574j.
Full textItkin, Alexa King. "An Analysis of Magazine Advertising Language and the Portrayals of Aging in Cosmetics Advertisements." Thesis, The University of Arizona, 2010. http://hdl.handle.net/10150/156893.
Full textGustafsson, Maja. "Metadiscourse in advertising : Persuasion in online advertisements of makeup brands." Thesis, Linnéuniversitetet, Institutionen för språk (SPR), 2018. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-71585.
Full textNg, Man-yi Emily, and 吳敏儀. "English in designs in Hong Kong." Thesis, The University of Hong Kong (Pokfulam, Hong Kong), 2001. http://hub.hku.hk/bib/B31953189.
Full textPersson, Lotta. "The Language of Tourism : How the Tourism Industry Promotes Magic." Thesis, Högskolan i Halmstad, 2012. http://urn.kb.se/resolve?urn=urn:nbn:se:hh:diva-17803.
Full textDjafarova, Elmira. "Language in tourism advertising : the contribution of figures of speech to the representation of tourism." Thesis, Northumbria University, 2008. http://nrl.northumbria.ac.uk/1581/.
Full textBever, Olga Alexeyevna. "Linguistic Landscapes of Post-Soviet Ukraine: Multilingualism and Language Policy in Outdoor Media and Advertising." Diss., The University of Arizona, 2010. http://hdl.handle.net/10150/194464.
Full textMcAllister, Cindy Kay. "English language and culture cues found in advertisements in selected print publications for deaf and hard of hearing people /." Online version of thesis, 2008. http://hdl.handle.net/1850/8056.
Full textChristian, Rachel N. "Campaign Advertising: Examining the Differences Between Spanish and English Ads in the United States." Ohio University / OhioLINK, 2012. http://rave.ohiolink.edu/etdc/view?acc_num=ohiou1339688996.
Full textLee, Yik Fung. "The discourse of advertisements in Hong Kong magazines." HKBU Institutional Repository, 1999. http://repository.hkbu.edu.hk/etd_ra/402.
Full textWesterholm, Jim. ""Damn good coffee" : Swear words and advertising." Thesis, Mälardalens högskola, Akademin för utbildning, kultur och kommunikation, 2017. http://urn.kb.se/resolve?urn=urn:nbn:se:mdh:diva-36672.
Full textFERREIRA, MERGENFEL A. VAZ. "ADVERTISING AS A RESOURCE FOR CONTEXTUALIZATION IN THE TEACHING OF GERMAN AS A FOREIGN LANGUAGE (GFL)." PONTIFÍCIA UNIVERSIDADE CATÓLICA DO RIO DE JANEIRO, 2005. http://www.maxwell.vrac.puc-rio.br/Busca_etds.php?strSecao=resultado&nrSeq=6698@1.
Full textPensando a linguagem como um construto social inseparável do contexto situacional e cultural em que está ancorada, este estudo tem por objetivo principal descrever e analisar anúncios publicitários alemães veiculados na mídia impressa, verificando nos mesmos as relações entre seus diferentes componentes verbais e não-verbais. Esta análise baseou-se fundamentalmente nos pressupostos da Gramática Sistêmico-Funcional (Halliday, 1994), assim como nas categorias da Gramática Visual (Kress e Van Leeuwen, 1996). Deste modo, a descrição e análise dos componentes lingüísticos e extralingüísticos dos anúncios são usadas para a observação das possíveis relações entre língua e contexto. Somando-se à análise das propriedades verbais e não-verbais dos anúncios, este estudo fez uso de um questionário distribuído a professores de Alemão como Língua Estrangeira (ALE), atuantes em diferentes instituições de ensino desta língua na cidade do Rio de Janeiro. Através das respostas ao questionário, o presente trabalho discute questões relacionadas à abordagem dos aspectos culturais nas aulas de ALE, assim como o uso e exploração significativos dos elementos visuais presentes nos diversos materiais de ensino utilizados pelos professores. Salientando, então, a importância de se promover um ensino da LE contextualizada, este estudo pretende também contribuir para a discussão que envolve o ensino de ALE, trazendo em seu escopo teorias que tratam de gêneros textuais, contexto, cultura e comunicação visual.
From the view that language is a social construct that is inseparable from its situational and cultural context, the main objective of the present study is to describe and analyze German advertisements in printed form, focusing on the relationship between their verbal and non-verbal components. The analysis is primarily based on the principles of Halliday`s (1994) systemic-functional grammar and on the categories in the visual grammar of Kress and van Leeuwen (1996). Thus, the description and analysis of the linguistic and extra-linguistic components in the advertisements are used to observe the relationships between the advertisements as genre. In addition to the analysis of the verbal and nonverbal features of advertisements, the study made use of a questionnaire distributed to professionals that teach German as a foreign language in various institutions in Rio de Janeiro. In light of the responses to the questionnaire, the present study discusses questions related to how culture is approached in the classroom and whether visual elements are significantly explored in the teaching materials used by these teachers. The aim of the research is twofold: it proposes the importance of encouraging contextualized foreign language teaching and it attempts to contribute to the discussion on the teaching of German as a foreign language, from a multiple perspective that includes genre, context, culture and visual communication.
Cueto, Elizabeth Patricia. "Characteristics of Florida's Hispanic advertising a content analysis of current advertisements airing on Spanish-language television /." [Gainesville, Fla.] : University of Florida, 2006. http://purl.fcla.edu/fcla/etd/UFE0013401.
Full textBörjesson, Mattias. "Swedes’ Understanding of Printed Ads in English : A Study of How Well Swedish Adults Understand the Message of Printed Ads in English." Thesis, Högskolan i Halmstad, Sektionen för humaniora (HUM), 2013. http://urn.kb.se/resolve?urn=urn:nbn:se:hh:diva-22396.
Full textChan, Ka-yin. "Loan Words in advertisements in Japanese women's magazines." Click to view the E-thesis via HKUTO, 2003. http://sunzi.lib.hku.hk/hkuto/record/B31953785.
Full textSloan, Andrea. "A textual analysis of the text type "advertisement" based on advertisements in German /." Thesis, McGill University, 1990. http://digitool.Library.McGill.CA:80/R/?func=dbin-jump-full&object_id=59874.
Full textSmith, Karen Louise. "The translation of advertising texts : a study of English-language printed advertisments and their translations in Russian." Thesis, University of Sheffield, 2002. http://etheses.whiterose.ac.uk/3044/.
Full textPeixoto, Vanessa de Matos. "O ethos e o pathos no discurso publicitário da coca-cola : uma análise verbo e audiovisual." Universidade Católica de Pernambuco, 2014. http://www.unicap.br/tede//tde_busca/arquivo.php?codArquivo=1028.
Full textAdvertising has been changing over the years, language and goals has been modified as society changes. Globalization, as the main factor of these modifications, generates a different demand on communication, creating advertising campaigns that reach this global consumer so different from long ago. In this sense, the purpose of this research is to analyze verbal and visual elements presented on the argumentative strategies in two advertising campaigns from distinct years. The corpus used here will be two television commercials for Coca-Cola aired in 1950 and 2011, respectively, aiming in the first case, a better product acceptance in Brazil and in the second case, a campaign to celebrate the 125 years of existence of the product in the world. It is an analytical, qualitative, and longitudinal study; have indirect data; with and without the involvement of human beings. This analysis showed the importance of multimodality in advertising and its relevance in the outcome of the commercials to the consumers of the product, in this case, Coca-Cola. As well, the presence of ethos and pathos in the development of commercials aiming for more effective communication with potential buyers of the product. As a technical resource it was used literature review and analysis of verbal and visual elements presented in both advertisements. This study is based on the existence and adequacy of what was enunciated, enunciator and the interlocutor of multimodal messages on television commercials for Coca-Cola. Thus, this work creates a reflection on the importance of interlocutor and care for a better adaptation of what is expressed on the commercial; necessary conditions for achieving better results in the enunciator expected goals. Besides promoting reflections on multimodal resources used in advertisements for Coca-Cola as argumentative strategies to persuade the public to consume the product.
Zhu, Yu, and 朱宇. "Commercial advertisements in Ming Pao (Hong Kong) & Jin Wanbao (Tian Jin)." Thesis, The University of Hong Kong (Pokfulam, Hong Kong), 2001. http://hub.hku.hk/bib/B31225597.
Full textWong, Gee-ching, and 王芷菁. "A semiotic approach to the advertising of private English tutoring programmes in Hong Kong." Thesis, The University of Hong Kong (Pokfulam, Hong Kong), 2013. http://hdl.handle.net/10722/192953.
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English Studies
Master
Master of Arts
Atem, Guilherme Nery. "Adequação e persuasão: da teoria da linguagem ao discurso publicitário." Universidade do Estado do Rio de Janeiro, 2009. http://www.bdtd.uerj.br/tde_busca/arquivo.php?codArquivo=1009.
Full textThis work intents to make a large and grounded research about the linguistic technics of construction of meaning in advertising. From the history of language and discourse theories, this research will make a definition for the rethorical and discoursive strategies which stimulates a kind of socio-affective integration in the new consumism culture. After this, we proceed by an investigation about the origins and main concepts of Discourse Analysis. The different conceptions of language and discourse help-us to understand the semantic potencials which compose the everyday advertising discourse. The Advertising is today a suasory force at attribution of meanings to the world, by the stimulating the hedonist consuming. If we live in a meaningless time, the Advertising is a meaning-island, a symbolic safe-port. This research intents think the contents and values communicated by the contemporary Advertising, and also think his verbal and non-verbal ways of communication
Conrad, Clemens. "La traducción de los rasgos publicitarios de un texto turístico : Texto de origen español, texto de llegada sueco." Thesis, Linnéuniversitetet, Institutionen för språk (SPR), 2013. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-29093.
Full textBogdanova, Maya. "Use of English in advertising and journalistic discourse of the Expanding circle: data from Bulgarian magazines." Thesis, Stockholm University, Department of English, 2010. http://urn.kb.se/resolve?urn=urn:nbn:se:su:diva-40798.
Full textThe combination of the socio-political changes following 1989 and the current status ofEnglish as the language of international communication promoted dynamic transformations ofthe attitude and usages of English in Bulgaria. The purpose of this study is to investigate theforms, functions and symbolic value of English in the Bulgarian advertising and journalisticdiscourse. The emphasis is on non-established words as opposed to established borrowings.Two hypotheses encapsulating the possible relation between English usages in advertising andjournalistic discourses are in the centre of investigation:
Hypothesis 1 The use of the English language remains on the symbolic and visual level in theBulgarian advertising and journalistic discourses.
Hypothesis 2 The symbolic value of English usage in advertising discourse is the same as thatof journalistic discourse.
Prior to the analyses, the study introduces an overview of the Bulgarian linguistic situationand a summary of studies in the area of contact phenomena between English and Bulgarian.Special attention is paid to publications discussing advertising and journalistic discourse.On the base of two principles – genre and readership – six magazines have been selectedto provide the data for the study: Маниджър(Manager); Story, НашДом(Our Home),ЖенатаДнес(The Woman Today), ЖурналзаЖената(Women’s Journal), and Top GearБългария(Top Gear Bulgaria). Using a set of criteria the process of collecting data hasextracted the occurrences of English from all advertisements, section and column headings,article titles, and the featured article of each issue. English occurrences have been classifiedfirst according to their generic function and position in the textual unity, and then, accordingto symbolic value ascribed by English.The statistical data confirms that the use of English in advertising discourse is common;on average 66% of the advertisements contain English words. Cross-reference with the type offunction reveals, however, that only 17% of the English used in advertisements adds semanticvalue to the Bulgarian-English mixing. Therefore, in advertising discourse English remainsmainly a tool for adding symbolic value. As far as the journalistic discourse is concernedEnglish usages are not as frequent; nevertheless, great variations are exemplified. Suchvariation is observed in the heading data where one of the magazines contains no English inthe headings while another uses English in all but four of its headings. The findings of thestudy reject both of the hypotheses although variations are observed and have been describedin this study. The analyses demonstrate that advertising discourse uses English in order toexploit the value of English as the lingua franca of the world, while the journalistic discoursedraws on the symbolic associations of English as the language of popular culture.The results of this study provide a comparison between advertising and journalisticdiscourses. Furthermore, it offers a picture of the situation in Bulgaria twenty years after thepolitical changes and a good intermediate point in the process of spread of English, whichcontinues to modify the linguistic situation of the country.
Lee, Ka-yan Maggie, and 李嘉欣. "Advertising discourse analysis : a case study of female identities in a Hong Kong local female magazine." Thesis, The University of Hong Kong (Pokfulam, Hong Kong), 2014. http://hdl.handle.net/10722/207134.
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Applied English Studies
Master
Master of Arts in Applied Linguistics
Edizel, Necati Bora. "Word embeddings with applications to web search and advertising." Doctoral thesis, Universitat Pompeu Fabra, 2019. http://hdl.handle.net/10803/669622.
Full textDins del món del Processament del Llenguatge Natural (NLP) i d’altres camps relacionats amb aquest àmbit, les representaciones latents de paraules (word embeddings) s'han convertit en una tecnologia fonamental per a desenvolupar aplicacions pràctiques. En aquesta tesi es presenta un anàlisi teòric d’aquests word embeddings així com alguns algoritmes per a entrenar-los. A més a més, com a aplicació pràctica d’aquesta recerca també es presenten aplicacions per a cerques a la web i màrqueting. Primer, s’introdueixen alguns aspectes teòrics d’un dels algoritmes més populars per a aprendre word embeddings, el word2vec. També es presenta el word2vec en un context de Reinforcement Learning demostrant que modela les normes no explícites (off-policy) en presència d’un conjunt de normes (policies) de comportament fixes. A continuació, presentem un nou algoritme de d’aprenentatge de normes no explícites (off-policy), $word2vec_{\pi}$, com a modelador de normes de comportament. La validació experimental corrobora la superioritat d’aquest nou algorithme respecte \textit{word2vec}. Segon, es presenta un mètode per a aprendre word embeddings que són resistents a errors d’escriptura. La majoria de word embeddings tenen una aplicació limitada quan s’enfronten a textos amb errors o paraules fora del vocabulari. Nosaltres proposem un mètode combinant FastText amb sub-paraules i una tasca supervisada per a aprendre patrons amb errors. Els resultats proven com les paraules mal escrites estan pròximes a les correctes quan les comparem dins de l’embedding. Finalment, aquesta tesi proposa dues tècniques noves (una a nivell de caràcter i l’altra a nivell de paraula) que empren xarxes neuronals (DNNs) per a la tasca de similaritat semàntica. Es demostra experimentalment que aquests mètodes són eficaços per a la predicció de l’eficàcia (click-through rate) dins del context de cerces patrocinades.
Meeds, Robert. "The effects of technical language, sentence-level context, and consumer knowledge on readers' processing of print advertising for technical products /." free to MU campus, to others for purchase, 1997. http://wwwlib.umi.com/cr/mo/fullcit?p9842586.
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