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Journal articles on the topic 'Lamb marketing'
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1
Brester, Gary W., and Douglas C. Mustek. "The Effect of Market Concentration on Lamb Marketing Margins." Journal of Agricultural and Applied Economics 27, no. 1 (July 1995): 172–83. http://dx.doi.org/10.1017/s1074070800019714.
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AbstractThe national four-firm concentration ratio in the lamb slaughtering and processing industry increased from 55 percent in 1980 to 70 percent in 1992. The effect of increasing lamb packer concentration on lamb marketing margins is examined. A relative price spread (RPS) model for farm-to-wholesale and wholesale-to-retail marketing margins was estimated using three-stage least squares (3SLS). The 3SLS results indicate that increased lamb packer concentration has had relatively small, positive effects on lamb marketing margins.
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Waterhouse, A., and Louise C. Roger. "A system for store lamb finishing from roots involving the slimming of overfat lambs and ad libitum concentrate feeding of underfinished lambs." Proceedings of the British Society of Animal Production (1972) 1989 (March 1989): 116. http://dx.doi.org/10.1017/s0308229600011077.
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Traditional systems of finishing store lambs from roots are unpredictable and inflexible. Lamb genotype, sex and initial weight significantly affect potential performance and target weights for slaughter at currently fashionable levels of fat cover. Lamb performance can easily be affected by climate. Frequently, producers fail to match crop resources to lamb grazing due to the unpredictable finishing rates. Planning of sales especially to meet marketing contracts is also difficult. Problems are most significant with hill breed lambs and smaller crossbred lambs both which need considerable gains to achieve slaughter condition and weight. With heavy ‘forward’ stores overfat lambs can be a problem.Careful management, appropriate supplementation and regular handling all help to reduce problems but in many situations where labour and handling facilities are limited these inputs also increase costs and difficulties.
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Clark, Phillip R., and Teresa E. Dana. "Marketing New Zealand lamb in the EU." International Journal of Entrepreneurship and Small Business 4, no. 6 (2007): 807. http://dx.doi.org/10.1504/ijesb.2007.014983.
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Pollott, G. E. "Lamb marketing in hill and upland farms." BSAP Occasional Publication 10 (1985): 147–48. http://dx.doi.org/10.1017/s0263967x00030883.
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Volans, J. K. S. "Lamb Marketing in the hills and uplands." BSAP Occasional Publication 10 (1985): 149. http://dx.doi.org/10.1017/s0263967x00030895.
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Vipond, J. E., J. FitzSimons, H. Brown, and G Horgan. "Use of fishmeal to reduce lamb weight loss on dietary change." Proceedings of the British Society of Animal Production (1972) 1991 (March 1991): 47. http://dx.doi.org/10.1017/s030822960001998x.
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Year round production of lamb Is constrained by the seasonal breeding of the ewe with a shortage of lambs onto the UK market In the first two quarters of the year leading to enhanced prices in this period. Lambs sold onto this market in the past have received little variable premium due to strong market prices. Transfer of support from variable premiums to headage payments in 1992 should encourage farmers to spread the marketing period of lamb into the period of shortage. New systems of storing lamb have been developed involving a housed store period from September to November on a straw based diet followed by turnout to swedes for finishing. Large liveweight loss on adjustment to the straw based diet has been a constraint In previous trials (Dingwall et al, 1989). Previous work on slimming diets for sheep (Vipond et al, 1989) suggests fishmeal supplementation during the changeover period could reduce weight loss and improve performance.
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Thatcher, LP, JJL Maden, and CL Plant. "Influence of sex and year on carcass characteristics important in the marketing of second cross lambs." Australian Journal of Experimental Agriculture 30, no. 2 (1990): 171. http://dx.doi.org/10.1071/ea9900171.
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The carcass characteristics important for the marketing of ewe, wether and ram lambs were examined for lambs grazing annual pastures in northeastern Victoria. The lambs were Poll Dorset x (Border Leicester x Merino). The lambs grew on abundant, high quality pastures after a spring lambing in 1983. The climate in 1984 was very dry and the lambs were born in autumn when pasture availability was low, and pasture clover content reduced. Apart from carcass weight and fat depth (GR) which are used in the AUS-MEAT lamb carcass description, it was found that sex also influenced the level of subcutaneous fat; and also the GR measurement and distribution of subcutaneous fat. Sex did not, however, affect primal joint size in a commercially important way. It was concluded that lamb sex should also be included to improve carcass description, and this would be more important as larger carcasses were used. The area of the M. longissimus dorsi at the 12th rib (EMA) was not affected by sex, but it was a significant (Pc0.01) inclusion with carcass weight in predicting hindleg muscle content. Year affected level and distribution of subcutaneous fat, EMA, and primal joint size even after GR and carcass weight were described. However, the major influence of year was not clear, because there were 2 times of lambing in 2 years when nutrition was vastly different.
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Capps, Oral, Patrick J. Byrne, and Gary W. Williams. "Analysis of Marketing Margins in the U.S. Lamb Industry." Agricultural and Resource Economics Review 24, no. 2 (October 1995): 232–40. http://dx.doi.org/10.1017/s106828050000887x.
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Factors affecting marketing margins were identified and assessed using a relative price spread technique. Margins were disaggregated into slaughter-to-wholesale and wholesale-to-retail for a more complete understanding. Marketing costs, concentration, demand, and price were used to explain variations within these margins. Results showed that packer concentration had a significant effect on margins. Forces of supply and demand (as represented by production and market price) and changes in marketing costs also explained the variation in margins. A higher degree of price transmission from slaughter-to-wholesale level was observed in comparison to the wholesale-to-retail level.
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Fogarty, N. M., V. M. Ingham, L. McLeod, G. M. Gaunt, and L. J. Cummins. "Genetic resources to increase the profitability of crossbred lamb production." Australian Journal of Experimental Agriculture 46, no. 7 (2006): 799. http://dx.doi.org/10.1071/ea05355.
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The gross margin returns of first cross ewes by different sires have been evaluated on an equivalent carrying capacity basis by taking account of the feed requirements for the ewes and lambs and their varying performance and requirements throughout the annual production cycle. The study involved 2846 crossbred ewe progeny generated by 91 maternal sires from several breeds at 3 sites over 3 years including genetic links. The ewes were joined to terminal sire rams for 3 years and 8878 of their second cross lamb carcasses were included in the evaluation. The annual gross margin (A$GM) for individual ewes included income from lamb carcasses (with fat and weight discounts), lamb skins and ewe wool production, and costs for management and marketing. Individual feed requirements were calculated for ewe maintenance, gestation, lactation and lamb growth (pre- and post-weaning) and $GM was expressed on a dry sheep equivalent (dse) basis. Sire breed was not significant with a range of $5.28 GM/dse between sire breed means. There was a considerably greater range of up to $15 GM/dse among most of the sire ewe progeny groups within breeds and overlap among all sire breeds. Lamb turnoff rate was the major profit driver with lamb growth rate and carcass fat levels also contributing. The opportunities for genetic improvement in profitability of lamb enterprises are discussed.
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Wuliji, Tumen, Amy Bax, Liga Wuri, Luke Wilbers, and Christopher Boeckmann. "167 Evaluation of an out-of-season breeding system for organic lamb production in missouri." Journal of Animal Science 97, Supplement_3 (December 2019): 173–74. http://dx.doi.org/10.1093/jas/skz258.357.
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Abstract Organic production is one of the fastest growing food and agriculture industry. The seasonality of lamb production affects lamb markets and prices, whereas, an out-of-season breeding and organic fall lamb production scheme may enhance product availability and competiveness. Six rams and 100 Katahdin ewes were selected for an out-of-season breeding during April and May of 2017 and 2018, for two production years. Ewes were synchronized for estrus using CIDR® device (EaziBreed™) (12 d) before breeding and fed ‘flushing’ feed for four weeks. Ewes were bred in mixed sire groups for two estrus cycles (35 d). Animals were rotationally grazed and maintained good body condition score (3.0) throughout the seasons at certified organic farm in Missouri. Mean live weight measured monthly from breeding to lambing were 57.8, 60.1, 62.1, 64.7, and 59.3 kg. Eighty nine ewes lambed in fall 2017 giving birth to 121 lambs (136% lambing rate) and eighty eight ewes lambed in 2018 giving birth to 126 lambs (143% lambing rate). Ninety seven percent of weaned lambs were maintained as an organic production status for marketing. Lamb birth weight, average daily gain weight, weaning weight, and 30 d post weaning weight, post weaning average daily gain weight were recorded for 2017 born lambs as 3.74±0.03 kg, 21.00±0.24 kg, 24.78±0.28 kg, 176±2 g/d respectively. Organic weaner lambs were sold for 5 to 15% higher price values (P < 0.05) per unit than non-organic peer groups at a local livestock auction sale.
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Zalick, N. "The Welsh lamb premium scheme in practice." BSAP Occasional Publication 17 (January 1993): 73–76. http://dx.doi.org/10.1017/s0263967x00001336.
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AbstractThe topography and climate of Wales dictate that there is no realistic alternative to livestock production; sheep rearing is a virtual necessity. The output value of the Welsh sheep industry, with approximately 5.5 million breeding ewes, is well in excess of £200 million.Welsh Lamb Enterprise (WLE) was established in 1982 by a group of lamb producers in Wales who recognized the importance of efficient promotion and marketing. In 1985, WLE launched a Quality Assurance Scheme to identify Premium Quality Welsh Lamb, and to ensure a regular supply of Welsh lamb that was guaranteed to be of a consistently high specification. In setting up the scheme, there was close co-operation with Food From Britain to ensure that it had a meaningful standard.All participating abattoirs have to comply with strict regulations and undergo rigid independent inspections. Only lean carcasses of the highest quality are given the stamp of approval. Under WLE specifications, Premium Quality Welsh lambs must not be above fat class 3L and have conformation levels of E, U and R. Certified carcasses are clearly identified, and retail packs of fresh, chilled meat must carry a ‘use by’ date and full instructions for domestic storage. A network of wholesalers has been established so that orders for Premium Quality Welsh Lamb may be processed rapidly for immediate delivery anywhere in England and Wales.During its first year of operation, approximately 67 000 lambs were accepted into the Quality Assurance Scheme; currently, the number is closer to 500 000.
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Lloyd, M., I. A. Clark, T. H. McClelland, P. Phillips, I. A. Dickson, A. Waterhouse, and D. MacCalman. "The effect of strain, initial liveweight and feed type on the growth, performance and carcass characteristics of Scottish Blackface lambs." Proceedings of the British Society of Animal Production (1972) 1987 (March 1987): 83. http://dx.doi.org/10.1017/s0308229600035182.
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Store lambs produced from hill ewes make a significant contribution to lamb meat production, particularly during the winter months. Studies of store stock marketing in Scotland reveal that hill store lambs are criticised frequently for unpredictable growth, poor conformation and low carcass and saleable meat yields (1,2). Trials using Scottish Blackface lambs of a single strain and source suggest that poor performance is a function of inappropriate feeding method and premature slaughter (3). This trial looks at strain ,feeding systems and strain:feed interaction as sources of variation in the growth performance and carcass characteristics of Scottish Blackface lambs.
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Bjelanovic, M., V. Grabez, G. Vucic, A. Martinovic, L. R. Lima, B. Markovic, and B. Egelandsdal. "Effects of different production systems on carcass and meat quality of sheep and lamb from Western Balkan and Norway." Biotehnologija u stocarstvu 31, no. 2 (2015): 203–21. http://dx.doi.org/10.2298/bah1502203b.
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The identification of meat quality characteristics from selected breeds grazing in specific regions is particularly relevant to achieve a marketing advantage. Longisimus thoracis at lumborum (LTL) from the indigenous Western Balkan (WB) sheep - VlasickaPramenka (VP) sheep and lambs, and Pivska Pramenka (PP) sheep grazing in Bosnia & Herzegovina (B&H) and Montenegro (MN), respectively, was compared regarding carcass and meat qualities to the crossbred Norwegian white sheep (NWS) - sheep and lambs, grazing in wide Hardangervidda and Jotunheimen regions where the lamb meat is marketed as gourmet meat. The WB sheep had lower average carcass weights and antioxidant capacity, higher ultimate pH, intramuscular fat and n-6/n-3 ratio, but better tenderness and color stability compared to NWS. The WB lambs were lighter, had higher n-6/n-3 ratio, lower antioxidant capacity and became more easily rancid despite a higher fat ?-tocopherol content. The marketing advantage of WB meat is its tenderness properties while NO's NWS lambs displayed a better nutritional profile.
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Nozieres-Petit, Marie-Odile, and Charles-Henri Moulin. "The Management of Lamb Heterogeneity is a Tool for Farmers’ Marketing Strategies." Animals 11, no. 2 (February 20, 2021): 551. http://dx.doi.org/10.3390/ani11020551.
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The technical processes used in sheep farming systems are elaborate and difficult to control. The result is a certain heterogeneity in marketed lambs. The aim of this study was to understand how farmers use their practices and modes of marketing to manage and exploit this heterogeneity. We analyzed livestock farming systems in Languedoc-Roussillon (South of France) through eight case studies. We characterize the heterogeneity of lambs during their growth and sale and how the farmers cope with this. Our analysis shows how this heterogeneity, whether intentionally created or merely endured, can be used to invest in different marketing chains. Heterogeneity not only offers adaptable farmers marketing opportunities, but also a method of managing production risks.
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Palmer, Roger, David Croston, Andrew Garvey, and Simon Mead. "Marketing of beef and lamb in England: the role of EBLEX." British Food Journal 108, no. 10 (October 2006): 808–23. http://dx.doi.org/10.1108/00070700610702073.
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Hobbs, Jill E. "Evolving Marketing Channels for Beef and Lamb in the United Kingdom-." Journal of International Food & Agribusiness Marketing 7, no. 4 (February 14, 1996): 15–39. http://dx.doi.org/10.1300/j047v07n04_02.
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Evans, D. G., A. G. Sains, I. K. Corlett, and J. B. Kilkenny. "A note on the effect of marketing route on weight loss in lambs sent for slaughter." Animal Science 45, no. 1 (August 1987): 145–48. http://dx.doi.org/10.1017/s0003356100036734.
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It is widely believed that marketing route—time and distance between farm and abattoir—influences live weight and carcass weight loss in lambs and thus killing out. Killing out s i defined as the ratio of carcass weight to live weight but the value depends upon the live weight and carcass weight used. Differences may exist between the farm live weight immediately before loading, live weight in the market, live weight on arrival at the abattoir and live weight immediately before slaughter. Killing out is influenced by the weight of gut contents, whether the carcass is weighed hot or cold, type of feeding system, maturity (age) of the lamb, breed, conformation and fatness. It may also be influenced by environmental factors such as wetness and fleece contamination. Buyers' estimates of killing out are important when they bid for lambs in auction markets and carcass weight is important in determining price paid to dead-weight sellers.
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Battagin, Heloísa Valarine, Begoña Panea, and Marco Antonio Trindade. "Study on the Lamb Meat Consumer Behavior in Brazil." Foods 10, no. 8 (July 23, 2021): 1713. http://dx.doi.org/10.3390/foods10081713.
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In Brazil, the sheep market, including lamb meat consumption, is regionalized, and the consumption of lamb meat is higher in production areas; yet, consumption of lamb still remains below that of other meat livestock. The aim of this study was to identify the profile of Brazilian lamb meat consumers in order to understand their behavior in relation to food in general and on the consumption of this species. Therefore, a survey on consumer habits and preferences regarding food buying and consumption habits, their preferences in relation to the quality attributes of lamb meat, and sociodemographic characterization was performed. Data collected were analyzed by nonlinear canonic relationship analysis and categorical principal component analysis, followed by multiple factor analysis. Three consumer profiles were identified: traditional, interested, and disinterested, and a fourth group was considered independent but could not be described. Among lamb meat consumers, men with higher income seemed to be more frequent consumers than the others, and the intrinsic characteristics of meat quality, especially color and freshness, were the most important at the time of purchase. Thus, the results could be important to the industry in order to guide marketing strategies to certain niche markets.
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Conington, J., and A. Murphy. "A genetic analysis of wool characteristics and lamb performance traits in Scottish Blackface sheep." Animal Science 77, no. 3 (December 2003): 355–62. http://dx.doi.org/10.1017/s1357729800054308.
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AbstractGenetic parameters were estimated for wool quality, fleece characteristics and lamb production traits for Scottish Blackface sheep reared under extensive hill conditions in the UK. In two separate studies, heritabilities and genetic correlations were estimated for wool quality traits measured on lambs at 5 months of age and again on the shorn fleece a year later. The wool traits included birth coat length (BCT), 10-point scores for proportion of grey and kemp fibres present in the fleece (grey, kemp), British Wool Marketing Board (BWMB) recommendation (REC), greasy fleece weight (FLWT), BWMB fleece grade (FLGR), and average staple length (ASL). Genetic and phenotypic correlations were estimated between lamb wool traits and lamb live weights at birth (BWT), marking (at mid lactation with an average age of 7 weeks) (MWT), weaning (at an average age of 17 weeks) (WWT) and slaughter (SLWT), average fat depth (AVFD) and average muscle depth (MD). Individual lamb carcass measurements included Meat and Livestock Commission (MLC) conformation score (CONF) and fat class (FATC). Heritability estimates measured on 2524 or more live lambs were 0·69, 0·52, 0·26, 0·42 and 0·31 for BCT, ASL, grey, kemp and REC respectively. Heritability estimates for traits measured on the shorn fleece a year later for 1415 ewes were 0·37, 0·02, 0·57, 0·43, 0·46 and 0·14 for ASL, grey, kemp, REC, FLWT and FLGR respectively. Genetic correlations between FLWT in hoggets and other wool were positive and moderate to high in magnitude, ranging from 0·22 for kemp in lambs to 0·48 for grey in hoggets. Genetic correlations between REC and live-weight traits were 0·39 for MWT, 0·37 for WWT and 0·44 for SLWT. Genetic correlation between ASL and ultrasonic fat depth was 0·15 and for ASL and ultrasonic muscle depth was -0·30. The results indicate that the simple scoring systems derived to assess these traits are useful indicators of fleece quality, are highly repeatable over time and are a good gauge of likely future wool production. The results indicate that selection for heavier, leaner lambs should not compromise fleece quality, as assessed in this study.
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Richardson, R. I., A. A. Taylor, and P. D. Jolley. "Added value products from lamb." BSAP Occasional Publication 14 (January 1990): 115–24. http://dx.doi.org/10.1017/s0263967x00002111.
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AbstractChanges in eating patterns for reasons of cost, health or convenience, have resulted in reduced consumption of lamb. Carcass meat is being replaced by more processed, added value meat in the home, but novel lamb products have been difficult to develop due to small muscle size, hard fat and strong flavours. If value is to be added to lamb, texture and flavour of lamb and lamb products must be optimized. Whilst the use of electrical stimulation for beef carcasses, to avoid potential cold-induced toughening in modern chilling systems, is standard practice, little British lamb is stimulated in this way.Restructuring can upgrade smaller or tougher and/or fatter parts of the carcass. It allows for regular portions of standard shape, size and composition, as in reformed hams, burgers, grillsteaks or sausages. The small size of the lamb carcass makes it expensive to bone and trim fat and connective tissue for the production of such products. This could be an increasing disadvantage if high quality, reformed, fresh products, using new binding technologies such as alginate or enzyme systems, gain a significant market share.The ready meals market is expanding rapidly and although meat may not be the major component, it is usually the most expensive. These products may be fully sterile shelf-stable, cooked and frozen, or, more commonly, cooked and chilled with a shelf-life of a few days with carefully controlled refrigeration. Packaging has been highly developed for marketing these products. Unfortunately, traditional lamb products, such as moussaka and shepherds pie, are often now made from cheaper beef.Larger lamb carcasses with lower fat, the use of mechanical bone removal or robotic butchery systems, innovative product or recipe design and the use of good packaging and presentation, would all aid in the development of lamb meat and meat product sales.
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McCutcheon, J. S., L. W. Morton, H. N. Zerby, S. C. Loerch, L. Miller, and F. L. Fluharty. "Ohio Livestock Producers’ Perceptions of Producing and Marketing Grass-Based Beef and Lamb." Agroecology and Sustainable Food Systems 39, no. 4 (November 17, 2014): 367–90. http://dx.doi.org/10.1080/21683565.2014.986598.
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Kerr, S., G. Burgess, P. R. English, J. Williamson, P. R. Bampton, O. MacPherson, and D. Overton. "Liveweight losses in store lambs during transit between the Island of Lewis and the mainland of Scotland and analysis of associated factors." Proceedings of the British Society of Animal Production (1972) 1987 (March 1987): 84. http://dx.doi.org/10.1017/s0308229600035194.
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Lewis Livestock Ltd., in liaison with Highlands and Islands Livestock Ltd., has initiated a cooperative marketing scheme involving the sale of store lambs from crofts in the Western Isles to finishing farms on the British mainland. The crofter-producers’ revenue depends on the sale price to finishers which is based primarily on liveweight recorded at the Island Collection Centres. Management problems have arisen due to losses in liveweight between weighing in the Islands and off-loading and weighing on mainland farms (time interval ranges from 14 to 26 hours) since finishers feel that they are being charged excessively for the weight of lamb as delivered to their farms. A study was undertaken to quantify the extent of this weight loss and try to identify predisposing causes.
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Gómez-Cortés, Pilar, Miguel Angel de la Fuente, Francisco Peña Blanco, Nieves Núñez-Sánchez, Francisco Requena Domenech, and Andrés L. Martínez Marín. "Feeding Algae Meal to Feedlot Lambs with Competent Reticular Groove Reflex Increases Omega-3 Fatty Acids in Meat." Foods 10, no. 2 (February 8, 2021): 366. http://dx.doi.org/10.3390/foods10020366.
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The aim of this study was to compare the effects of supplementing marine algae as a source of omega-3 fatty acids (FA) in the diet, mixed in the concentrate or bottle-fed, on intramuscular fat FA composition of lambs with competent reticular groove reflex (RGR). Forty-eight feedlot lambs were distributed in three equal groups: one group did not consume marine algae nor had competent RGR, the second group received a daily dose (2.5%) of algae meal in the concentrate and the last group consumed the same dose of algae meal emulsified in milk replacer and bottle-fed. Marine algae raised the contents of EPA, DPA, and mainly DHA in the intramuscular fat, but the increase was significantly higher when algae meal was administered with a bottle via RGR. This strategy could contribute to improvements in the marketing of lamb meat by optimizing its status as a healthier food.
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Maxwell, T. J., Mary D. Lloyd, and I. A. Dickson. "Upland sheep production systems." BSAP Occasional Publication 10 (1985): 95–105. http://dx.doi.org/10.1017/s0263967x00030780.
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AbstractUpland sheep production systems based on the utilisation of enclosed sown pastures are considered in relation to environmental constraints, recent trends in marketing requirements and a continuing need to improve economic efficiency. The need for quantitatively described decision making in relation to both the testing, development and application of new technology is discussed with particular reference to those factors influencing herbage growth, utilisation and management.Relatively few upland farms are capable of producing marketable fat lambs before the decline in returns per kg lamb in June. Although higher returns for heavier fat or store lambs can be obtained in the autumn, the degree to which this maximizes the returns per ha will be dependent upon the stocking rate and ewe and lamb performance during the summer. It will also be dependent on the extent to which there is competition for pasture in the autumn and its effect on ewe live weight and condition during the pre-mating and post-mating period; weight and condition will affect reproductive performance which has a substantial effect on returns per ha.The significance of sward height as a means of controlling the performance of sheep grazing sown pastures is reviewed in relation to ongoing and completed systems experiments and development projects. It is concluded that, for practical purposes, a sward height held between 3.5 and 5.5 cm will provide a sound basis for management of the lactating ewe and suckling lamb until weaning. The means of achieving sward height control in varying farming situations and the development of commercially viable management systems is considered.In the development of systems towards improving production efficiency, a better description of responses to both level and pattern of N used is required. The need for a better understanding of responses of the ewe in terms of ovulation rate and embryo wastage to changing sward characteristics in the autumn and to the use of supplementary feeding is also required. New techniques, such as the endocrine manipulation of reproductive performance, need to be assessed in relation to existing practices and performance.
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Rabadán, A., A. Zamora, M. Díaz, and R. Bernabéu. "Consumer preferences associated with the protected geographical indication label in the marketing of lamb meat." Small Ruminant Research 202 (September 2021): 106454. http://dx.doi.org/10.1016/j.smallrumres.2021.106454.
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Lorenzen, C. L., A. M. Martin, D. B. Griffin, T. R. Dockerty, J. P. Walter, H. K. Johnson, and J. W. Savell. "Influence of wholesale lamb marketing options and merchandising styles on retail yield and fabrication time." Journal of Animal Science 75, no. 1 (1997): 1. http://dx.doi.org/10.2527/1997.7511.
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Poulton, A. L., A. M. Symons, M. I. Kelly, and J. Arendt. "An intraruminal soluble glass bolus containing melatonin — a potential system for early lamb production." Proceedings of the British Society of Animal Production (1972) 1987 (March 1997): 25. http://dx.doi.org/10.1017/s0308229600034668.
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Seasonal changes in daylength (photoperiod) are effectively monitored by the eye transmitting a neural signal to the pineal gland which responds by secreting a hormone, melatonin, during the hours of darkness. Decreasing daylength is accompanied by an increase in the duration of melatonin secretion and stimulates breeding activity in sheep.It has been demonstrated that both timed (afternoon feeding and injection) and continuous (subcutaneous and vaginal implant) administration of supplementary melatonin to ewes in mid-summer mimics the effect of short or decreasing photoperiod and can advance the onset of breeding activity. Such treatments can also increase relative fecundity at early mating by phase-advancing the mid-breeding season peak in ovulation rate. As the U.K. is not sufficient in lamb production and bearing in mind the economic pressure for early lamb marketing, effective melatonin treatment offers considerable potential for commercial application.
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Trindade, Marco Antonio, Nilda Doris Montes Villanueva, Catharine Vendemiatto Antunes, and Maria Teresa de Alvarenga Freire. "Active packaged lamb with oxygen scavenger/carbon dioxide emitter sachet: physical-chemical and microbiological stability during refrigerated storage." Brazilian Journal of Food Technology 16, no. 3 (September 2013): 216–25. http://dx.doi.org/10.1590/s1981-67232013005000027.
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Lamb meat has been commercialized in Brazil almost exclusively as a frozen product due to the longer shelf life provided by freezing when compared to refrigeration. However, as a result of the current trend of increased demand for convenience products, a need has emerged for further studies to facilitate the marketing of refrigerated lamb cuts. The aim of the present study was to evaluate the contribution of active packaging technology in extending the shelf life of lamb loins (Longissimus lumborum) stored under refrigeration (1±1 ° C) when compared to the traditional vacuum packaging. For this purpose, two kinds of sachets were employed: oxygen scavenger sachet and oxygen scavenger/carbon dioxide emitter sachet. Experiments were conducted in three treatments: 1) Vacuum (Control), 2) Vacuum + oxygen scavenger sachet and 3) Vacuum + oxygen scavenger/carbon dioxide emitter sachet. Microbiological (counts of anaerobic psychrotrophs, coliform at 45 ° C, coagulase-positive staphylococci, Salmonella and lactic acid bacteria) and physical-chemical (thiobarbituric acid reactive substances, objective color, pH value, water loss from cooking and shear force) analyses were carried out weekly for a total storage period of 28 days. The experiment was performed three times for all treatments. Results showed that the lamb meat remained stable with respect to the majority of the evaluated physical and chemical indexes and remained within the standards established by Brazilian legislation for pathogenic microorganisms throughout the storage period in all three packaging systems. However, all treatments presented elevated counts of anaerobic psychrotrophic microorganisms and lactic acid bacteria, reaching values above 10(7) CFU/g at 28 days of storage. Thus, under the conditions tested, neither the oxygen scavenger sachet nor the dual function sachet (oxygen scavenger/carbon dioxide emitter) were able to extend the shelf life of refrigerated lamb loin when added to this meat vacuum packaged.
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Donoghue, Suné, Ina Wilken-Jonker, Francois E. Steffens, and Johann F. Kirsten. "South African consumers' willingness to pay a premium for Karoo Lamb: The influence of subjective and objective knowledge, label information and demographics." Journal of Retailing and Consumer Services 63 (November 2021): 102664. http://dx.doi.org/10.1016/j.jretconser.2021.102664.
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Stanford, K., J. E. Hobbs, M. Gilbert, S. D. M. Jones, M. A. Price, K. K. Klein, and W. A. Kerr. "Lamb‐buying preferences of Canadian abattoirs and producer marketing groups: implications for the Canadian supply chain." Supply Chain Management: An International Journal 4, no. 2 (May 1999): 86–94. http://dx.doi.org/10.1108/13598549910264761.
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Nábrádi, András, Béla Cehla, Orsolya Szigeti, and Zoltán Szakály. "Defining the strategic objectives of Hungarian mutton product chain and elements of marketing strategy in the beginning of the second decade of the century." Applied Studies in Agribusiness and Commerce 8, no. 2-3 (September 30, 2014): 119–32. http://dx.doi.org/10.19041/apstract/2014/2-3/15.
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The sheep sector is regarded to be a “black sheep” in Hungary, both in terms of economy and marketing. On one hand, the sector is not easily traceable as available relevant data are partial and infected by the effects of black market or underground economy; on the other hand, there are no clear, concrete statistical data or surveys on consumption either. The present study attempts to dissolve the above anomalies and present findings by fact-based model calculations and actual marketing surveys. The fact-based model developed and used for more than 200 variables verifies the correctness of economic calculations. Original examinations were performed by Béla Cehla, doctoral candidate, in 2000–2011. The marketing survey, although not in full accordance with statistical requirements, was carried out in 2012 and it processed relevant data authentically. The main conclusions are the following: It is clear so far that genetic basis should primarily be evolved in the industry, as it is the factor that mainly contributes to profitability and price-type factors come only following it. Genetic modification is achievable by changing breeds or crossbreeding. The findings of product chain level sensitivity analysis have provided clues that the added value generated in the sector is already determined during slaughter lamb production and progeny influences this value in approximately 80%. Critical points are feed conversion ratio and the relating price of lamb feed, which influence added values by 2.7–2.9%. The remaining factors affect added value through feeding costs, although not considerably. The following activities can boost interest in the market of sheep products: • Comprehensive market research • Stimulation of cultural development by product-tasting, exchanging information and recipes • Development of supply in accordance with demand • Identification of target markets, positioning products • Diversification of product range • Community trade mark to guarantee excellent quality and Hungarian origin • Selection of credible poster faces, organization of advertising campaigns
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Guirgis, R. A. "EGYPTIAN SHEEP RESOURCES." Animal Genetic Resources Information 13 (April 1994): 47–58. http://dx.doi.org/10.1017/s1014233900000274.
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SUMMARYLocal Egyptian breeds of sheep, though considered small to medium size, have the desirable qualities of continuous breeding throughout the year and hardiness. Increasing the flock owners income may be through:1. Higher productivityby accelerated lamb production of the valley and delta Ossimi and Rahmani breeds and improving the natural resource situation for the adapted desert Barki breed.2. Establishing a simple grading system for the local coarse wool to improve marketing and encourage its use in small scale industries, hence rural development of the area.
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Uldemolins, Pilar, María T. Maza, and Sara Aldama. "The role of promotion tools used in the Spanish campaign to promote new lamb meat cuts." Spanish Journal of Agricultural Research 19, no. 1 (March 23, 2021): e0103. http://dx.doi.org/10.5424/sjar/2021191-15854.
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Aim of study: The first purpose of the present study was to investigate the level of recall of the adverting campaign promoting the new lamb meat cuts. The second objective was to investigate which promotion tools are more important to consumers and retailers.Area of study: This study took place in the city of Zaragoza, where lamb meat promotional activities have been conducted at three different levels: generic promotion of the sector, Regulatory Council of Ternasco de Aragón promotion campaign and producer brand promotion.Material and methods: Data was collected through personal questionnaires (401 consumers and 55 retailers).Main results: Results suggest that the promotion campaign has not contributed as much as expected to spread the knowledge of the new lamb cuts among consumers. Both consumers and retailers attached more importance to in-store marketing promotional tools. Three consumers segments were identified based on promotion tools preferences. Comparing between consumers and butchers’ opinion the only significant difference was found in using internet and social network as a promotional tool.Research highlights: A general trend has been observed since the majority of consumers and retailers consider that the most important promotions tools are those conducted inside the point of sale. On the view of these results, it could be better for future campaigns to increase promotional effort inside the point of sale, where consumers make their final purchase choice.
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Barber, J. "The French sheep industry from farm to table." BSAP Occasional Publication 14 (January 1990): 39–43. http://dx.doi.org/10.1017/s0263967x00002032.
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AbstractLamb is perceived in an excellent manner in France, conjuring up the image of ‘feast day meat’, which is ‘natural’, mixed with a ‘regional flavour’. Historically lamb in France has been regarded as a meat for special occasions and has carried a high price tag. This price tag is less expensive than it used to be, especially with supermarkets and hypermarkets taking between 50 and 60% of the retail market. Lamb meat is now available to all at a (relatively) low price; a meat which is still regarded as ‘special’.Lamb consumption is increasing in France; in 1988 by an estimated 4%. This is largely due to price, good marketing and very good presentation — in the supermarkets, by top quality high-street butchers and in older traditional country markets. Consumption of lamb has increased by approximately 85 000 t in the last 15 years. French production has been decreasing by about 4% per year over recent years, and France imported 63 500 t in 1984 of which 36 000 came from the United Kingdom (UK). In 1987, 108 200 t were imported, of which 60 000 t came from the UK.There is a greater market potential for lamb in France than her producers can provide. One reason for this is that there are 190 000 producers with 8.15 million ewes; an average flock size of 42. This compares with the UK which has less than half the number of producers, with double the numbers of breeding sheep, and an average flock size nearly five times the size of French flocks.From the long-term point of view, not only is a large number of the flocks too small to be viable in competition with UK producers in the European Community but a high proportion of flock owners tend to be elderly. Sheep production is taking place in areas which are difficult to farm and on small units which are difficult to expand, either because of land law restriction or through economic constraints.
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Barnes, Felicity, and David M. Higgins. "Brand image, cultural association and marketing: ‘New Zealand’ butter and lamb exports to Britain, c. 1920–1938." Business History 62, no. 1 (July 4, 2017): 70–97. http://dx.doi.org/10.1080/00076791.2017.1344223.
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Griffith, G. R., D. T. Vere, and B. W. Bootle. "An integrated approach to assessing the farm and market level impacts of new technology adoption in Australian lamb production and marketing systems: The case of large, lean lamb." Agricultural Systems 47, no. 2 (January 1995): 175–98. http://dx.doi.org/10.1016/0308-521x(94)p4410-4.
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Kuchtík, Jan, Leona Konečná, Monika Šeligová, and Tomáš Kopec. "Effect of Gender on Growth and Carcass Traits of Romney Marsh Lambs." Acta Universitatis Agriculturae et Silviculturae Mendelianae Brunensis 68, no. 6 (2020): 959–63. http://dx.doi.org/10.11118/actaun202068060959.
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The aim of present study was to assess the effect of the gender on growth and carcass traits in lambs of the Romney Marsh breed. The experimental animals were male lambs (n = 12) and female lambs (n = 12) of the Romney Marsh breed. All lambs were twins and all their mothers were on the second parity. With regard to body weights and daily gains (DGs), the gender had a significant effect only on birth weight and DG from birth to the slaughter, while in all monitored intervals the DGs were higher in male lambs (MLs). The lamb gender did not have a significant effect on the easy of lambing, body condition score, depth of musculus longissimus lumborum et thoracis (DMLLT) and thickness of backfat (TBF). However, values for DMLLT and TBF were higher in female lambs (FLs), which in case of DMLLT was not expected. Regarding the carcass traits, the gender had a significant effect only on the weights of kidney, kidney fat, leg and shoulder and on the proportions of kidney fat and shoulder. Interestingly, the gender had no significant effect on the conformation and fatness, while slightly better carcass conformation and slightly higher fatness were found in FLs. It can be concluded that FLs of the Romney Marsh breed showed comparable values for both the growth and carcass traits with MLs. Moreover, a slightly higher fatness of FLs is a prerequisite for better juiciness and tenderness of their meat, when this fact can be considered as a benefit in the marketing.
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Freire Carrillo, Victor Hugo, and Fredy Leonard Ibarra Sandoval. "Strategic marketing to strengthen dairy production." Universidad Ciencia y Tecnología 25, no. 111 (December 11, 2021): 154–64. http://dx.doi.org/10.47460/uct.v25i111.526.
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Microenterprises that produce dairy products face problems of unfair competition, unfavorable government regulations, and under-utilization of milk derivatives. This work focuses its objective on analyzing and developing strategic marketing for the strengthening of dairy production; For this, the contributions of marketing and its relationship with dairy production are enunciated and the marketing strategies of applied products are analyzed. Through a qualitative approach, with quantitative data, in the light of a descriptive, cross-sectional method, the methodological process is developed, through which results are obtained that show the need to propose product strategies and take advantage of serum waste milk. In this sense, the elaboration of products derived from whey is proposed for their subsequent commercialization. As a conclusion, small economy companies cannot afford investments of more than 800,000.00 USD; therefore, they require alternatives such as associativity.
Keywords: strategic marketing, product strategies, dairy, whey.
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Hawke, M. F., and M. B. Dodd. "Livestock shelter from trees - a review." NZGA: Research and Practice Series 10 (January 1, 2003): 65–72. http://dx.doi.org/10.33584/rps.10.2003.2985.
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New Zealand is a windy country with extremes of temperate climate. Cold southerly and warm sub-tropical winds ensure a varied existence for farmed livestock. There are good examples of livestock shelter throughout the country, yet few farmers actively manage their animal enterprises to include shelter. Research results indicate there are production responses in milk production, liveweight gain and lamb survival to the provision of shelter. However, welfare and animal stress benefits have been difficult to substantiate. Caring for livestock should be the top priority, with an added bonus of satisfying marketing requirements. Strategically planted shelter will enhance our countryside, our image and our economy. Keywords: animal welfare, livestock, shelterbelts, trees
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Babula, Ronald A. "An Empirical Examination of U.S. Lamb-Related Import and Domestic Market Relationships near the Farmgate." Journal of International Food & Agribusiness Marketing 8, no. 2 (October 22, 1996): 65–82. http://dx.doi.org/10.1300/j047v08n02_04.
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Bekkerman, Anton, Gary W. Brester, and Glynn T. Tonsor. "An alternative approach to measuring demand changes in meat markets." International Food and Agribusiness Management Review 22, no. 3 (April 19, 2019): 397–412. http://dx.doi.org/10.22434/ifamr2018.0120.
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Commodity groups, academics, government agencies, and marketing analysts often have strong interests in understanding changes in demand for products. It is often the case, however, that only equilibrium price and quantity data are available for identifying changes in demand. But, such equilibria are the result of both changes in demand and changes in supply – the latter of which causes changes in quantity demanded. Although an existing index-based method is widely used to identify demand shifts, we consider its theoretical foundation and empirical performance against a proposed alternative. We find that when using widely available but highly aggregated annual-level price and quantity data, our alternative better characterizes demand shifts for goods such as beef, pork, poultry, and lamb. For many agribusinesses that require information about market dynamics in their industry, our method is likely to provide a more accurate, low-cost assessment of demand changes over time.
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Skorykh, L. N., I. O. Fominova, A. V. Skokova, and I. I. Dmitrik. "Association of GH gene polymorphism with meat quality traits in meat and wool sheep." Glavnyj zootehnik (Head of Animal Breeding), no. 8 (July 20, 2022): 31–38. http://dx.doi.org/10.33920/sel-03-2208-04.
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Increasing the productivity and effi ciency of lamb production is a key factor in the competitiveness of the meat sheep industry. Therefore, in order to conduct sheep breeding more effectively it is necessary to apply new approaches to increase and improve the quality of products.Considerable interest are modern technologies involving the use of DNA markers, which are widely used in national breeding programs of a number of countries with developed animal husbandry and have a signifi cant impact on improving productivity indicators. A significant number of genes associated with meat productivity and meat quality have been identifi ed. However, in sheep breeding, information about the main genes or loci that affect the growth characteristics and productive traits of sheep is relatively limited. Due to the growing interest in the production of young mutton and lamb, priority is given to the study of genes that control meat productivity. The greatest interests are studies on the evaluation of the polymorphism of the growth hormone (GH) gene, which controls growth and development, as well as infl uencing the meat productivity of sheep. In this regard, the purpose of this work was research aimed at fi nding associations between polymorphic variants of the growth hormone gene and the qualitative characteristics of meat in meat and wool sheep of the genotype ½ Poll Dorset × ½ North Caucasian Meat and Wool breed bred in the Stavropol Territory. The data obtained when studying the histostructure of the m. Longissimus dorsi, depending on the genotypes of GH gene, indicate that the muscle tissue in individuals with AB and BB genotypes was characterized by a large number of muscle fi bers by 5,7 and 6,4 %, their smaller diameter by 7,6 and 9,2 %, and a lower content of connective tissue compared to animals with the genotype AA of GH gene.
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Schnettler, Berta, Néstor Sepúlveda, Silvana Bravo, Klaus G. Grunert, and Clementina Hueche. "Consumer acceptance of a functional processed meat product made with different meat sources." British Food Journal 120, no. 2 (February 5, 2018): 424–40. http://dx.doi.org/10.1108/bfj-04-2017-0211.
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Purpose The purpose of this paper is to explore the consumer acceptance of a functional meat processed product made with different meat sources, and to distinguish the existence of different market segments. Design/methodology/approach Non-probability sampling was used to recruit a sample of 411 consumers in Southern Chile, over the age of 18 and responsible for the purchase of meat products for their household. Findings Using a fractional factorial design for conjoint analysis, it was found in the total sample that the meat source of the meat processed product was more important than packaging, region of origin, price and the functional ingredient claim, with preference for lamb and pork meat processed products with omega-3. Two main segments were identified using a cluster analysis; these segments differed according to family size, presence and age of children, ethnic origin, general health interest, quality of diet and level of satisfaction with food-related life. The largest segment (56.0 percent) shows a high preference toward lamb meat processed product with dietary fiber and omega-3. The second (33.6 percent) preferred turkey meat processed product with antioxidants. Practical implications A differentiated marketing strategy with different meat sources and functional ingredients may give access to a large market share. People more willing to accept different functional ingredients in processed meat products may enjoy a better quality of life. The level of satisfaction with food-related life and quality of diet can be useful in explaining preferences for functional meat processed products. Originality/value This is the first study to evaluate consumer acceptance of a functional meat processed product made with three different meats and three different functional ingredient claims, which analyzed the relationship between acceptance, the consumer’s quality of diet and their level of satisfaction with food-related life.
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Wardah, Wardah, and Hari Poernomo. "PENINGKATAN KUALITAS PAKAN, TEKNIK PERAWATAN DAN MANAJEMEN USAHA PETERNAKAN KAMBING PE DI DESA MOROWUDI KECAMATAN CERME KABUPATEN GRESIK." SHARE "SHaring - Action - REflection" 6, no. 2 (August 26, 2020): 63–70. http://dx.doi.org/10.9744/share.6.2.63-70.
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Keberhasilan wirausaha peternakan kambing Etawah adalah pemilihan bibit, pemberian pakan berkualitas dan manajemen kesehatan ternak. Hasil samping pengelolaan susu dan kotoran dapat meningkatkan nilai ekonomis. PKM ini bertujuan membantu peternak mitra (Bapak Solikan) di Desa Morowudi, Cerme, Gresik yang memiliki 214 ekor kambing Etawah. Masalah yang dihadapi mitra adalah : Ketersediaan pakan berkualitas terutama saat kemarau, tingkat mortalitas anak dan induk kambing tinggi, pengetahuan pengelolaan susu dan feses, manajemen wirausaha dan pemasaran belum dikuasai. Keterbatasan pengetahuan peternak menyebabkan masalah tidak terselesaikan dengan baik. Metode pelaksanaan kegiatan berupa pelatihan pembuatan pakan berkualitas dan murah, penanganan induk dan anak pasca kelahiran, teknik pengelolaan susu dan feses, serta manajemen asset dan pemasaran. Hasil pengabdian ini dapat meningkatkan pengetahuan peternak menyediakan pakan yang difermentasi dengan MC-4, mudah dan murah dengan kualitas lebih baik, palabilitas tinggi, daya simpan pakan lebih lama dibanding pakan sebelumnya yang mencampur hijauan/jerami dengan ampas tahu, difermentasi 4 jam sehingga cepat busuk karena basah sehingga mudah busuk dan menyebabkan ternak kembung apabila tidak segera dikonsumsi. Hasil pelatihan penanganan induk dan anak pasca kelahiran, pengelolaan susu dan feses, serta manajemen asset dan pemasaran dapat dimengerti dengan baik dan mudah oleh peternak mitra sehingga dalam jangka panjang akan menekan mortalitas anak dan induk. Kata Kunci: Ternak, Etawa, pakan, perawatan, wirausaha AbstractThe success of Etawah goat farming bussines influenced by the selection of broodstock, feeding and livestock health management. The aims ofpeople service programe (PKM) to help partner of goat farmers (Mr. Solikan) in Morowudi Village, Cerme, Gresik who have 214 heads of Etawah goats. The Unavailability of high quality of fodder forage especially during dry season, and high mortality of lamb and adult goat female are major problem that faced by partners goat farmer. In addition, partner goat farmer also have problems in milk and feces processing techniques, bussines management and marketing of livestock products. The limited knowledge and skill of fermentation and feed technology, bussines management and marketing techniques have caused these problems not resolved by the partner farmers. The method of carrying outactivities in the form of training in making quality and inexpensive feed, handling mother and child after birth, milk and feces management technique, and asset management and marketing. The result of this service can increase the knowledge of breeders providing fermented feed with MC-4, easy and inexpensive with better quality, high palability, longer shelf life of feed compared to previous feeds that mix forage/straw with tofu pulp, fermented 4 hours so that it decays quickly because it is wet soit easily rot and cause cattle to bloat if not consumed immediately. The results of training in handling post-natal mother and child, management of milk and feces, as well as asset management and marketing can be understood well and easily by partner farmers so that in the long run it will reduce the mortality of children and mother. Key word : Livestock, Etawah, feeding, handling, enterpreneur
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Rius-Vilarrasa, E., L. Bunger, K. Matthews, C. Maltin, A. Hinz, and R. Roehe. "Evaluation of Video Image Analysis (VIA) technology to predict meat yield of sheep carcasses online under abattoir conditions." Proceedings of the British Society of Animal Science 2007 (April 2007): 108. http://dx.doi.org/10.1017/s1752756200020111.
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Accurate estimates of carcass composition and eating quality are critical to the introduction and the success of a value-based marketing system (VBMS) and to help address increased consumer demands for leaner meat with higher quality. Currently in the UK, carcass composition is assessed by a subjective carcass classification system based on the EUROP conformation system, and a visual assessment of fat cover using a numeric fat score (“MLC Scoring”) (Anderson, 2003). Objective, image analysis based systems to classify carcasses into current classification categories have been studied (Allen and Finnery, 2000) and are in use in the beef industry in the EU. However, the introduction of automatic technologies such as VIA may also have considerable potential for prediction of lean meat yield of the carcass. There is growing interest in the possibility of developing payment criteria which are based on carcass meat yield. Therefore, the present research project investigated the potential of VIA technology to predict meat yield in terms of saleable meat yield (SMY), saleable primal meat yield (SPMY) and the carcass components leg, chump, loin and shoulder in lamb.
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Molotsi, Annelin Henriehetta, Bekezela Dube, and Schalk Willem Petrus Cloete. "The Current Status of Indigenous Ovine Genetic Resources in Southern Africa and Future Sustainable Utilisation to Improve Livelihoods." Diversity 12, no. 1 (December 25, 2019): 14. http://dx.doi.org/10.3390/d12010014.
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Indigenous sheep play an important role in the livelihoods of communal farmers in the Southern Africa Development Community (SADC), and this underlines the need to curb the genetic erosion of these valuable resources. This contribution reports that the phenotypic performance and genetics gains of institutional and commercial sheep in Southern Africa are well recorded. In contrast, there is a dearth of knowledge as far as the performance and genetic gains of indigenous ovine genetic resources utilized by smallholder farmers are concerned. High levels of genetic diversity have been observed in exotic breeds, whereas low levels of genetic diversity were found in the Zulu and Namaqua Afrikaner breeds. Phenotypic measurements for indigenous resources include linear measurements indicative of size and reproduction for Zulu sheep. Lamb survival, reproduction and resistance to ticks of the indigenous, fat-tailed Namaqua Afrikaner sheep, as well as growth and reproduction have also been recorded for Sabi and Landim sheep. This review discusses ways to sustainably utilize ovine genetic resources, which includes the suggested implementation of structured breeding and conservation programs, marketing, improving feed resources, health and diseases, as well as gender and age issues. Clearly, there is ample room for further research and development as far as the performance and improvement of African indigenous sheep are concerned.
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Rodriguez, Gillian Anne. "Shared landscapes." Journal of Place Management and Development 13, no. 2 (March 28, 2020): 105. http://dx.doi.org/10.1108/jpmd-07-2018-0050.
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Purpose This paper argues for the recognition of regional-consumers’ perceptions of growing food in the landscape. This paper aims to explore the hidden value of observed landscapes and lived “lifescapes” as unformulated brand experiences, particularly those relevant to regional meat. These inform the brand identity construct following Kapferer’s (1997) brand identity framework. It is the local consumers’ gaze, which is of interest, as this lives and digests the place. As an often unconscious experience, it must be recognised, articulated and formalised into a brand to enable authentic communications of place meaning to visitors. Design/methodology/approach In total, 20 soft-laddering interviews and hierarchical value maps identified the most frequent connections made by local residents for the Cumbrian fells. The cognitions and rationalisations used by residents in considering their lamb choices are revealed using this method and understanding of these linkages feeds into the development of brand identity (Kapferer, 1997). Gengler et al. (1995) offer a guide on means-end chain (MEC) data analysis, which was used in processing the data. Findings MEC findings showed that people experience places populated with flocks of sheep/local meat in production and perceive its qualities and characteristics as influenced by terroir conditions, by season and their own relationship with the landscape and with the local community. In essence, they experience the brand of these “products” prior to their status as products (Kapferer, 2007; Jacobsen, 2012). The revealed limitations of both servicescape and of attribute-related literature are discussed relative to the timing of the visual impact experienced by local consumers. Practical implications The paper provides a summary of the brand identity for Herdwick lamb (HL), which has emerged from the research process (Figure 2). This example may be useful in discussions with practitioners involved in HL brand development. Originality/value The opportunity to reveal local residents’ experiences of “pre-products” in the landscape is discussed as a source of latent and authentic brand relationships.
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Boros, Ildikó Fruzsina, László Sipos, and Attila Gere. "Eye-tracking analysis of leafy vegetables." Review on Agriculture and Rural Development 6, no. 1-2 (July 18, 2018): 32–37. http://dx.doi.org/10.14232/rard.2017.1-2.32-37.
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There is a great supply of leafy vegetables on the market; hence capturing consumer’s attention (and decision) is critically important. Several scientific publications deal with consumer choices and the newest technology to capture consumer attention is eye-tracking. Eye-trackers are commonly used in Western Europe and Asia also, where it is an important and widely-used tool during product developments and the creation of marketing strategies. In Hungary, there are only a few publications about eye-tracking applications in vegetable growing and food industry. In our research, photographs about sorrel, lamb lettuce, spinach, leaf lettuce and dandelion leafs were analysed by eye-tracking technology and the eye movements of the participants during their decision making process of leafy vegetables were captured and evaluated. The eye-tracking analyses were carried out in the Sensory Laboratory of the Faculty of Food Sciences of Szent István University, using a Tobii X2-60 eye-tracker and Tobii Studio (version 3.0.5, Tobii Technology AB, Sweden) software. We aimed to answer the following research questions: Are there any connections between the eye movements of participants and their decisions? What amount of visual attention can be registered during the decision making process? Furthermore, the following metrics were measured and evaluated: fixation durations on the leafy vegetables, number of returns to products, pathways of visual attention, time until the final decision making and motivation of their final decisions. Measurement of the subconscious consumer decision making processes is way easier using eye-trackers compared to the traditional questionnaire-based methods, because it is hard or impossible to control our eye movements. Eye-tracking can be used successfully for understanding the expectations and decisions of the consumers.
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O’Brien, Dahlia. "195 Marketing options for pasture-raised lambs." Journal of Animal Science 98, Supplement_2 (November 1, 2020): 67. http://dx.doi.org/10.1093/jas/skz397.156.
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Hasiholan, Leonardo Budi, and Dheasey Amboningtyas. "Strategi Pemasaran Melalui Digital Marketing Pada Pariwisata Kota Lama Semarang." Jurnal Sains Sosio Humaniora 5, no. 2 (December 5, 2021): 888–93. http://dx.doi.org/10.22437/jssh.v5i2.15798.
Full textAbstract:
Digital Marketing menggambarkan pengguna utama teknologi digital untuk mendukung fungsi pemasaran suatu organisasi. Dalam upaya meningkatkan pemasaran dan menjangkau target pasar melalui digital marketing, pengurus pariwisata Kota Lama Semarang perlu menggunakan alat-alat penyebaran informasi dan promosi penjualan secara online, seperti menggunakan media sosial dan website, ini adalah alat penyebaran informasi secara digital yang dapat diakses oleh seluruh masyarakat dunia sehingga penyebaran informasi dan promosi penjualan dapat tersampaikan dengan baik. Tujuan penelitiaan ini untuk mempelajari digital marketing yang digunakan dan dikembangkan pada Pariwisata Kota Lama Semarang. Penerapan Digital Marketing menggunakan lima digital marketing yang menjadi media komunikasi pemasaran dan promosi untuk konsumen. Lima digital marketing online tersebut adalah media sosial diantaranya ada instagram, facebook, instant messanger atau whatsapp, e-mail serta website. Ini digunakan guna memberikan fasilitas kepada konsumen untuk berkomunikasi, menginformasikan produk yang ditawarkan, mengenalkan kepada konsumen, mengikuti perkembangan zaman di dunia bisnis dan memenuhi kebutuhan konsumen. Bauran Pemasaran Digital Terdapat 7 elemen bauran pemasaran digital yang digunakan untuk mendukung komunikasi pemasarannya kepada konsumen yaitu Produk (Product), Harga (Price), Tempat (Place), Promosi (Promotion), Orang (People), Proses (Process), Bentuk Fisik (Physical Evidence).